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All right, so let's jump right in.

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You know, you've been digging into

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this whole entrepreneurship thing,

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and I know you love those stories.

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You know the ones where somebody turns 100 bucks

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into like 100 grand a month?

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Yeah, yeah.

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So we're gonna unpack some of that today.

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Specifically, we've got excerpts

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from this YouTube interview with Daniel Priestly.

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He was featured on the diary of a CEO.

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And he has some pretty bold claims

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of how anybody can achieve significant financial success.

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Well, and that's what's really interesting

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about his approach is that it's not just

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about like grinding and hustle.

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He's actually built multiple successful businesses.

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Yeah.

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And he really focuses on this blend of strategy

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and mindset and process.

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Yeah, it's not just hard work, it's smart work.

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Exactly.

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So he calls it the money making formula.

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This idea of going from $100 to $100,000 a month.

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It sounds almost too good to be true.

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Right.

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But he insists that anybody can do it

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if they follow his approach.

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Okay.

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And he's got a pretty impressive track record too.

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Yeah.

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Multiple businesses hitting a million dollars

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in their first year.

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Wow.

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A few that surpassed 10 million.

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That's impressive.

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One of the first things he talks about

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is this whole idea of sharpening ideas in the market,

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not in the mind.

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Yeah, so many people spend months and years

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perfecting an idea just in their head.

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And they never even tested in the real world.

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Right.

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You could have what you think is a brilliant product,

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but if there's no demand.

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If nobody wants it.

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Yeah, you're just wasting your time.

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Totally.

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So that's where real world testing comes in.

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Exactly.

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And he really advocates for validating these ideas quickly

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and cheaply.

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Cheaply and quickly.

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Like think about Elon Musk.

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Oh yeah.

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And the waiting lists for the Tesla.

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Yeah, that's a perfect example.

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That's genius.

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Totally.

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He was able to gauge demand before he invested heavily

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in production.

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It reminds me of what Priestly did with his idea

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for an AI book writing tool.

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We wrote.

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Yeah, he had this idea, but he wasn't

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sure if there was a market for it.

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OK.

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So he just put up the simple LinkedIn post.

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Oh wow.

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Created a waiting list.

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Ended up with 750 signups.

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That was all the validation he needed

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to start building the product and even get funding.

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That's incredible.

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So it's a powerful lesson, right?

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These low cost, low risk tests can give you

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such crucial feedback without having

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to sink a ton of time or money into something

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that might not work.

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Totally.

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But this leads us to a question that I

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bet you're asking yourself right now.

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OK.

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What about passion?

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Right, does passion matter?

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Do you need to be head over heels in love

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with your business idea to succeed?

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Yeah, that's the age old question.

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Breastly has a really interesting take on it.

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OK.

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He says passion is important, but it's not the whole story.

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He argues that while passion is

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essential for perseverance, especially when things get tough.

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Especially when it's hard.

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Yeah.

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It needs to be coupled with market demand.

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Yeah, you got to have both.

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For real success.

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Right, it's finding that sweet spot where your drive

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intersects with the real need in the market.

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He has a framework for this.

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Oh, OK.

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He calls it origin, mission, and vision.

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OK.

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It's about figuring out what you're

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genuinely passionate about, but then making sure

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that aligns with a purpose that resonates in the real world.

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So it's not just about chasing trends.

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It's not about making a quick buck.

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OK.

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It's about building something that you truly believe in.

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Right, something meaningful.

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That solves a problem for other people.

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I like that.

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And that brings us to the art of the pitch.

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Oh, the pitch.

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Chris Lee is a huge advocate for pitching and not

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just for investors.

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Right.

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He believes you're constantly pitching.

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Oh, interesting.

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Whether you're selling a product attracting talent.

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OK.

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Or even convincing a friend to go to lunch with you.

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It's true.

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We're always trying to persuade someone.

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And he's got this framework he calls Capstone.

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Capstone.

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For crafting a compelling pitch.

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OK, I like it.

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It stands for clarity authority problem solution.

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Why opportunity next steps.

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And essence.

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OK, so clarity authority, those make sense.

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Yeah.

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You need to be clear.

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You need to position yourself as an expert.

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Right.

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But essence.

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What is this?

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This essence part has me intrigued too.

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Yeah.

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What does he mean by that?

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It's all about the emotional impact of your pitch.

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OK.

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People remember how you made them feel.

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Do you want your listener to walk away feeling inspired?

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Right.

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Hopeful, intrigued?

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It's about the story.

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It's about making a genuine connection.

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Yeah.

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Not just conveying information.

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Yes.

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And then he's got this really interesting concept

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called with or without you energy.

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OK.

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It's this way of pitching where you make it clear

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that you're moving forward regardless.

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OK.

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But they have the opportunity to be a part of it.

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Interesting.

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And he tells this incredible story

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about how he secured 10,000 pounds.

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Yeah.

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Worth of camera equipment.

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From Samsung.

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From Samsung early in his career.

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He just boldly asked.

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He just asked if he could borrow some cameras.

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Yeah.

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And promised to display their logo in return.

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And they said yes.

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And it worked.

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That's some kind of.

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Got some confidence and belief in your vision.

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Yeah.

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You know, he also has this great saying,

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money is relationships.

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Oh, I like that.

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He's a firm believer in building genuine connections.

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Yeah.

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And a valuable network.

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So important.

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He even suggests that if you're on a tight budget.

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OK.

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You can still invest in relationships

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by taking interesting people out to dinner.

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Oh, that's a good idea.

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It's not about schmoozing.

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Right.

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It's about genuine connection.

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It's about building rapport and adding value to others' lives.

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And he actually shares a story about an email.

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OK.

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That stood out to him.

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Right.

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Because the person clearly did their research.

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Yeah.

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Offered a specific value proposition.

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OK.

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And demonstrated that they genuinely wanted to connect.

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So he responded.

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And because of that.

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Yeah.

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He responded.

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That's great.

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So it's a good reminder that even in our digital world.

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Right.

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Personalized and thoughtful outreach.

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Yeah.

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Can be so effective.

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It can.

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But now for a little curveball.

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OK.

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Priestly suggests this pretty unconventional path

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to wealth creation.

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What is it?

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Acquiring existing boring businesses.

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Boring businesses.

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You're probably thinking what.

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Yeah.

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But his logic is actually pretty sound.

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OK.

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These businesses, while not the most exciting.

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Yeah.

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Often have a strong foundation.

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OK.

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Established infrastructure cash flow.

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A customer base.

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So instead of starting from scratch.

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You're leveraging something that's already there.

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OK.

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And he points out that a lot of baby boomers.

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Right.

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Are nearing retirement.

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Yeah.

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And they're looking for succession plans for the businesses.

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OK.

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This creates a potential gold mine of opportunity.

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Like what kind of businesses.

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Think about it.

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Dry cleaners.

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Plumbing companies.

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Manufacturing firms.

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Oh.

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OK.

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These are the businesses that are the backbone of our economy.

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Yeah.

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They might not be trendy.

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Right.

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They might not be flashy.

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Yeah.

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But they've got solid track records.

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Right.

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Loyal customers.

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They're reliable.

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And what they might be lacking.

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Yeah.

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Is a fresh perspective.

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Someone with the energy and vision.

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Right.

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To bring them into the digital age.

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Makes sense.

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And he even suggests that you might be able to acquire one

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of these businesses.

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Really.

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With little to no upfront capital.

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Wait.

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How is that possible.

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We'll get into the details later.

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OK.

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But it involves understanding deal structuring.

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Yeah.

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And vendor financing.

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Got it.

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He uses this example of his friend.

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Yeah.

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Who acquired a business called Kit King.

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OK.

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And turned it into this massive success.

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Wow.

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The business was already doing well.

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But the owner was ready to retire.

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OK.

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The new owner came in.

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Yeah.

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Digitized operations.

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Yeah.

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Re-energized the team.

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00:08:01,120 --> 00:08:03,160
Focused on building a strong brand.

292
00:08:03,160 --> 00:08:03,720
Oh, right.

293
00:08:03,720 --> 00:08:05,080
And within a couple of years.

294
00:08:05,080 --> 00:08:05,320
Yeah.

295
00:08:05,320 --> 00:08:08,520
The business had grown by 500%.

296
00:08:08,520 --> 00:08:09,080
500%.

297
00:08:09,080 --> 00:08:13,000
So it's about seeing the potential that others might

298
00:08:13,000 --> 00:08:13,640
overlook.

299
00:08:13,640 --> 00:08:13,840
Yeah.

300
00:08:13,840 --> 00:08:15,360
And applying those same principles.

301
00:08:15,360 --> 00:08:16,400
And those cool principles.

302
00:08:16,400 --> 00:08:17,520
That we've been talking about.

303
00:08:17,520 --> 00:08:20,600
Idea validation, relationship build, asset creation.

304
00:08:20,600 --> 00:08:21,480
It's all connected.

305
00:08:21,480 --> 00:08:22,600
It's fascinating.

306
00:08:22,600 --> 00:08:23,000
It is.

307
00:08:23,000 --> 00:08:25,240
But this is where it gets even more interesting.

308
00:08:25,240 --> 00:08:25,840
OK.

309
00:08:25,840 --> 00:08:29,520
He suggests that in today's world,

310
00:08:29,520 --> 00:08:33,960
you don't necessarily need a high priced CFO.

311
00:08:33,960 --> 00:08:34,480
Oh, really?

312
00:08:34,480 --> 00:08:37,280
To help you with structuring these deals.

313
00:08:37,280 --> 00:08:37,840
Interesting.

314
00:08:37,840 --> 00:08:42,440
Tools like ChatGPT are becoming increasingly powerful.

315
00:08:42,440 --> 00:08:44,800
And they can offer initial guidance.

316
00:08:44,800 --> 00:08:45,280
On what?

317
00:08:45,280 --> 00:08:46,720
On structuring a deal.

318
00:08:46,720 --> 00:08:47,200
OK.

319
00:08:47,200 --> 00:08:49,040
Drafting heads of terms.

320
00:08:49,040 --> 00:08:51,000
Reviewing contracts.

321
00:08:51,000 --> 00:08:53,360
And even generating emails.

322
00:08:53,360 --> 00:08:54,280
That's a game changer.

323
00:08:54,280 --> 00:08:56,000
To potential business partners.

324
00:08:56,000 --> 00:08:56,440
OK.

325
00:08:56,440 --> 00:08:59,320
And Priestly believes this is just the tip of the iceberg.

326
00:08:59,320 --> 00:08:59,680
Yeah.

327
00:08:59,680 --> 00:09:01,840
When it comes to AI's impact on business.

328
00:09:01,840 --> 00:09:02,120
Right.

329
00:09:02,120 --> 00:09:04,840
So it's like having a virtual business consultant

330
00:09:04,840 --> 00:09:05,880
at your fingertips.

331
00:09:05,880 --> 00:09:07,000
It really is.

332
00:09:07,000 --> 00:09:10,640
But with all this talk about leveraging AI,

333
00:09:10,640 --> 00:09:13,520
it makes you wonder, what about the human element?

334
00:09:13,520 --> 00:09:13,880
Right.

335
00:09:13,880 --> 00:09:15,080
Is there still a place for humans?

336
00:09:15,080 --> 00:09:17,360
And that's something Priestly addresses directly.

337
00:09:17,360 --> 00:09:17,840
OK.

338
00:09:17,840 --> 00:09:21,320
He cautions that while AI can be an incredible tool,

339
00:09:21,320 --> 00:09:24,240
can also turn us into mindless consumers.

340
00:09:24,240 --> 00:09:24,400
Right.

341
00:09:24,400 --> 00:09:27,240
Glued to our screens, constantly bombarded

342
00:09:27,240 --> 00:09:28,760
with targeted advertising.

343
00:09:28,760 --> 00:09:28,960
Yeah.

344
00:09:28,960 --> 00:09:29,920
It's a slippery slope.

345
00:09:29,920 --> 00:09:32,240
So how do we avoid that trap?

346
00:09:32,240 --> 00:09:33,360
How do we stay human?

347
00:09:33,360 --> 00:09:36,240
How do we use AI without letting it use us?

348
00:09:36,240 --> 00:09:37,280
Exactly.

349
00:09:37,280 --> 00:09:40,600
He believes it comes down to making a conscious choice.

350
00:09:40,600 --> 00:09:41,480
So?

351
00:09:41,480 --> 00:09:44,760
Do we want to be controlled by algorithms?

352
00:09:44,760 --> 00:09:47,960
Or do we want to use AI as a force for good?

353
00:09:47,960 --> 00:09:48,680
I like that.

354
00:09:48,680 --> 00:09:49,600
A force for good.

355
00:09:49,600 --> 00:09:51,280
It's a question we all need to consider.

356
00:09:51,280 --> 00:09:51,920
We do.

357
00:09:51,920 --> 00:09:55,480
As AI becomes increasingly integrated into our lives.

358
00:09:55,480 --> 00:09:56,160
Yeah.

359
00:09:56,160 --> 00:09:59,960
But amidst all this talk about business strategy and AI,

360
00:09:59,960 --> 00:10:02,680
Priestly also touches on something that's really important.

361
00:10:02,680 --> 00:10:03,320
OK.

362
00:10:03,320 --> 00:10:04,600
Work-life balance.

363
00:10:04,600 --> 00:10:05,840
A work-life balance.

364
00:10:05,840 --> 00:10:09,080
He believes that the concept of work-life balance

365
00:10:09,080 --> 00:10:10,520
is often misunderstood.

366
00:10:10,520 --> 00:10:10,960
OK.

367
00:10:10,960 --> 00:10:14,160
He points out that people who achieve significant success

368
00:10:14,160 --> 00:10:15,720
typically work very hard.

369
00:10:15,720 --> 00:10:16,200
They do.

370
00:10:16,200 --> 00:10:18,280
However, there's a big difference

371
00:10:18,280 --> 00:10:22,680
between grinding away at a soul-crushing job

372
00:10:22,680 --> 00:10:27,160
and pursuing work that is both challenging and fulfilling.

373
00:10:27,160 --> 00:10:27,360
Yeah.

374
00:10:27,360 --> 00:10:29,920
It's about finding work that energizes you.

375
00:10:29,920 --> 00:10:30,520
Yes.

376
00:10:30,520 --> 00:10:31,920
Not drains you.

377
00:10:31,920 --> 00:10:34,120
So it's about finding work that energizes you

378
00:10:34,120 --> 00:10:35,720
rather than drains you.

379
00:10:35,720 --> 00:10:36,520
Exactly.

380
00:10:36,520 --> 00:10:38,920
He argues that the key is to find work that

381
00:10:38,920 --> 00:10:40,720
allows you to build assets.

382
00:10:40,720 --> 00:10:41,080
OK.

383
00:10:41,080 --> 00:10:43,240
That will continue to generate value.

384
00:10:43,240 --> 00:10:43,640
Yeah.

385
00:10:43,640 --> 00:10:45,480
Even when you're not actively working.

386
00:10:45,480 --> 00:10:48,080
So it's not just about trading time for money.

387
00:10:48,080 --> 00:10:51,080
It's about creating something that has lasting impact.

388
00:10:51,080 --> 00:10:51,400
I like it.

389
00:10:51,400 --> 00:10:53,760
He uses the example of his own podcast.

390
00:10:53,760 --> 00:10:54,160
Right.

391
00:10:54,160 --> 00:10:57,360
Which continues to reach new audiences and generate revenue.

392
00:10:57,360 --> 00:10:57,680
Yeah.

393
00:10:57,680 --> 00:11:00,360
Even when he's not actively recording new episodes.

394
00:11:00,360 --> 00:11:00,960
That's the dream.

395
00:11:00,960 --> 00:11:02,440
He also mentions his wife.

396
00:11:02,440 --> 00:11:02,680
Go ahead.

397
00:11:02,680 --> 00:11:04,320
Who renovates properties.

398
00:11:04,320 --> 00:11:07,560
So she's generating income and appreciating assets.

399
00:11:07,560 --> 00:11:08,200
At the same time.

400
00:11:08,200 --> 00:11:09,280
Simultaneously.

401
00:11:09,280 --> 00:11:09,960
That's smart.

402
00:11:09,960 --> 00:11:13,320
So it's about finding work that aligns with your passions.

403
00:11:13,320 --> 00:11:14,840
Allows you to grow and learn.

404
00:11:14,840 --> 00:11:15,360
Yeah.

405
00:11:15,360 --> 00:11:18,840
And ultimately creates something of value

406
00:11:18,840 --> 00:11:21,360
that extends beyond your direct effort.

407
00:11:21,360 --> 00:11:22,280
That's a good way to put it.

408
00:11:22,280 --> 00:11:23,480
This is so insightful.

409
00:11:23,480 --> 00:11:24,160
It is.

410
00:11:24,160 --> 00:11:24,360
OK.

411
00:11:24,360 --> 00:11:26,120
Now for a question that caught me off guard.

412
00:11:26,120 --> 00:11:26,640
OK.

413
00:11:26,640 --> 00:11:28,760
The interviewer asks priestly.

414
00:11:28,760 --> 00:11:29,200
Yeah.

415
00:11:29,200 --> 00:11:31,040
What's one thing he wishes he had known.

416
00:11:31,040 --> 00:11:31,720
OK.

417
00:11:31,720 --> 00:11:33,520
About sex and relationships.

418
00:11:33,520 --> 00:11:33,920
Oh wow.

419
00:11:33,920 --> 00:11:34,840
In his youth.

420
00:11:34,840 --> 00:11:35,320
OK.

421
00:11:35,320 --> 00:11:37,960
And his answer is surprisingly profound.

422
00:11:37,960 --> 00:11:38,360
Really.

423
00:11:38,360 --> 00:11:42,680
He talks about this realization that the enjoyment of sex

424
00:11:42,680 --> 00:11:45,760
is deeply connected to the quality of the relationship

425
00:11:45,760 --> 00:11:46,840
outside of the bedroom.

426
00:11:46,840 --> 00:11:47,480
Interesting.

427
00:11:47,480 --> 00:11:50,600
He emphasizes the importance of love, connection,

428
00:11:50,600 --> 00:11:52,240
shared experiences.

429
00:11:52,240 --> 00:11:54,360
So it's not just a physical act.

430
00:11:54,360 --> 00:11:56,360
It sounds like in his younger years.

431
00:11:56,360 --> 00:11:56,640
Yeah.

432
00:11:56,640 --> 00:11:58,960
He viewed sex as purely physical.

433
00:11:58,960 --> 00:11:59,360
OK.

434
00:11:59,360 --> 00:12:00,720
But as he matured.

435
00:12:00,720 --> 00:12:01,120
Yeah.

436
00:12:01,120 --> 00:12:03,680
He realized the emptiness of that approach.

437
00:12:03,680 --> 00:12:03,880
Right.

438
00:12:03,880 --> 00:12:06,200
He goes on to advise young men.

439
00:12:06,200 --> 00:12:06,880
Does he?

440
00:12:06,880 --> 00:12:09,720
That true confidence and attractiveness.

441
00:12:09,720 --> 00:12:10,160
OK.

442
00:12:10,160 --> 00:12:12,640
Come from building a strong sense of self.

443
00:12:12,640 --> 00:12:13,200
Mm-hmm.

444
00:12:13,200 --> 00:12:16,680
Not relying on tricks or manipulative tactics.

445
00:12:16,680 --> 00:12:16,880
Yeah.

446
00:12:16,880 --> 00:12:18,240
You got to be authentic.

447
00:12:18,240 --> 00:12:21,480
It's a perspective that shifts the focus from conquest

448
00:12:21,480 --> 00:12:23,400
to genuine connection.

449
00:12:23,400 --> 00:12:23,840
Right.

450
00:12:23,840 --> 00:12:24,920
And mutual respect.

451
00:12:24,920 --> 00:12:25,680
Exactly.

452
00:12:25,680 --> 00:12:26,160
Yeah.

453
00:12:26,160 --> 00:12:28,160
And in true deep dive fashion.

454
00:12:28,160 --> 00:12:28,680
Of course.

455
00:12:28,680 --> 00:12:30,240
He connects this back.

456
00:12:30,240 --> 00:12:30,600
To what?

457
00:12:30,600 --> 00:12:33,680
To the concepts of functionality versus vitality.

458
00:12:33,680 --> 00:12:34,720
Oh, interesting.

459
00:12:34,720 --> 00:12:37,720
Sex can be a purely functional act.

460
00:12:37,720 --> 00:12:38,040
OK.

461
00:12:38,040 --> 00:12:41,760
Or it can be an expression of love and life force energy.

462
00:12:41,760 --> 00:12:42,120
Right.

463
00:12:42,120 --> 00:12:43,840
Shared between two people.

464
00:12:43,840 --> 00:12:44,760
To a different level.

465
00:12:44,760 --> 00:12:46,760
It makes you think, right?

466
00:12:46,760 --> 00:12:47,120
It does.

467
00:12:47,120 --> 00:12:49,480
Having these conversations earlier on.

468
00:12:49,480 --> 00:12:49,880
Yeah.

469
00:12:49,880 --> 00:12:52,320
Could lead to more fulfilling relationships.

470
00:12:52,320 --> 00:12:52,920
Yeah.

471
00:12:52,920 --> 00:12:53,360
For sure.

472
00:12:53,360 --> 00:12:56,480
It's amazing how even a conversation about business

473
00:12:56,480 --> 00:12:57,640
and entrepreneurship.

474
00:12:57,640 --> 00:12:57,880
Right.

475
00:12:57,880 --> 00:13:01,360
Can lead to such unexpected insights about life.

476
00:13:01,360 --> 00:13:03,120
These deep dives, they always take us down

477
00:13:03,120 --> 00:13:04,600
these unexpected paths.

478
00:13:04,600 --> 00:13:05,440
They do.

479
00:13:05,440 --> 00:13:07,720
But there's always something valuable to learn.

480
00:13:07,720 --> 00:13:08,200
Always.

481
00:13:08,200 --> 00:13:10,480
From exploring these ideas together.

482
00:13:10,480 --> 00:13:11,600
This is just the beginning.

483
00:13:11,600 --> 00:13:14,440
We've got so much more to unpack in this interview.

484
00:13:14,440 --> 00:13:17,800
Stay with us as we continue to delve into Prisley's insights

485
00:13:17,800 --> 00:13:21,000
on entrepreneurship, success, and life itself.

486
00:13:21,000 --> 00:13:22,040
I'm excited.

487
00:13:22,040 --> 00:13:23,000
Welcome back.

488
00:13:23,000 --> 00:13:26,600
We're continuing our deep dive into Daniel Prisley's insights

489
00:13:26,600 --> 00:13:28,680
on entrepreneurship and success.

490
00:13:28,680 --> 00:13:29,760
Yeah.

491
00:13:29,760 --> 00:13:32,240
Before the break, we were talking about his unconventional

492
00:13:32,240 --> 00:13:35,840
advice on acquiring boring businesses.

493
00:13:35,840 --> 00:13:36,360
Yeah.

494
00:13:36,360 --> 00:13:38,520
And I'm really curious to hear more about how that works.

495
00:13:38,520 --> 00:13:38,920
OK.

496
00:13:38,920 --> 00:13:42,680
But before we jump into the specifics of buying a business,

497
00:13:42,680 --> 00:13:45,160
let's talk about this idea of self-awareness.

498
00:13:45,160 --> 00:13:45,560
OK.

499
00:13:45,560 --> 00:13:47,400
Especially for entrepreneurs.

500
00:13:47,400 --> 00:13:50,400
Prisley talks about this idea of surrounding yourself

501
00:13:50,400 --> 00:13:51,520
with overlings.

502
00:13:51,520 --> 00:13:52,080
Overlings.

503
00:13:52,080 --> 00:13:54,320
People who are better than you in specific areas.

504
00:13:54,320 --> 00:13:54,840
OK.

505
00:13:54,840 --> 00:13:58,240
And how essential that is for building a successful business.

506
00:13:58,240 --> 00:13:58,600
Right.

507
00:13:58,600 --> 00:14:00,640
It's about recognizing that you don't

508
00:14:00,640 --> 00:14:02,160
have to be the expert in everything.

509
00:14:02,160 --> 00:14:02,600
Right.

510
00:14:02,600 --> 00:14:06,680
In fact, your success might depend on your ability

511
00:14:06,680 --> 00:14:09,960
to bring in people who can elevate the entire operation.

512
00:14:09,960 --> 00:14:11,400
It's a humbling perspective.

513
00:14:11,400 --> 00:14:11,760
It is.

514
00:14:11,760 --> 00:14:14,160
You have to let go of the ego and acknowledge

515
00:14:14,160 --> 00:14:16,840
that others might excel in areas where you don't.

516
00:14:16,840 --> 00:14:20,080
He uses this analogy of an orchestra conductor.

517
00:14:20,080 --> 00:14:20,760
OK.

518
00:14:20,760 --> 00:14:23,040
The conductor might not be able to play every instrument.

519
00:14:23,040 --> 00:14:24,000
Right.

520
00:14:24,000 --> 00:14:27,280
But they know how to assemble a talented group of musicians.

521
00:14:27,280 --> 00:14:27,960
Yeah.

522
00:14:27,960 --> 00:14:30,040
And guide them towards a shared vision.

523
00:14:30,040 --> 00:14:31,280
That's a great analogy.

524
00:14:31,280 --> 00:14:31,520
Yeah.

525
00:14:31,520 --> 00:14:34,960
So the entrepreneur is like the conductor.

526
00:14:34,960 --> 00:14:35,440
Exactly.

527
00:14:35,440 --> 00:14:37,200
Bringing together the right people

528
00:14:37,200 --> 00:14:38,600
to create something amazing.

529
00:14:38,600 --> 00:14:39,840
To make beautiful music.

530
00:14:39,840 --> 00:14:41,840
And that leads us to another important point.

531
00:14:41,840 --> 00:14:42,440
OK.

532
00:14:42,440 --> 00:14:44,400
You don't have to be a founder.

533
00:14:44,400 --> 00:14:44,760
Right.

534
00:14:44,760 --> 00:14:47,680
To create incredible value and wealth.

535
00:14:47,680 --> 00:14:48,160
OK.

536
00:14:48,160 --> 00:14:51,280
Prisley talks about how taking a business.

537
00:14:51,280 --> 00:14:51,800
Yeah.

538
00:14:51,800 --> 00:14:55,880
From $2 million to $20 million in revenue.

539
00:14:55,880 --> 00:14:56,360
Wow.

540
00:14:56,360 --> 00:14:58,760
Requires a different skill set.

541
00:14:58,760 --> 00:14:59,080
Yeah.

542
00:14:59,080 --> 00:15:00,880
Then launching a startup from scratch.

543
00:15:00,880 --> 00:15:01,080
Right.

544
00:15:01,080 --> 00:15:01,920
Different stages.

545
00:15:01,920 --> 00:15:02,840
Different skills.

546
00:15:02,840 --> 00:15:05,800
So someone who's really good at scaling and growing

547
00:15:05,800 --> 00:15:07,080
and established business.

548
00:15:07,080 --> 00:15:07,360
Right.

549
00:15:07,360 --> 00:15:09,480
Can create just as much impact.

550
00:15:09,480 --> 00:15:10,040
If not more.

551
00:15:10,040 --> 00:15:12,480
As someone who comes up with a brand new idea.

552
00:15:12,480 --> 00:15:12,960
Totally.

553
00:15:12,960 --> 00:15:16,640
And that's where this whole concept of acquiring existing

554
00:15:16,640 --> 00:15:18,160
businesses comes into play.

555
00:15:18,160 --> 00:15:18,680
Yeah.

556
00:15:18,680 --> 00:15:21,120
Prisley sees a massive opportunity

557
00:15:21,120 --> 00:15:23,280
in the current generational shift.

558
00:15:23,280 --> 00:15:24,080
With the baby boomers.

559
00:15:24,080 --> 00:15:25,800
With baby boomers retiring.

560
00:15:25,800 --> 00:15:26,120
Right.

561
00:15:26,120 --> 00:15:28,200
And looking to pass on their businesses.

562
00:15:28,200 --> 00:15:28,800
Makes sense.

563
00:15:28,800 --> 00:15:32,360
And he's not just talking about tech startups

564
00:15:32,360 --> 00:15:33,720
or high growth companies.

565
00:15:33,720 --> 00:15:34,120
Right.

566
00:15:34,120 --> 00:15:37,080
He sees potential in those boring businesses

567
00:15:37,080 --> 00:15:38,160
we talked about earlier.

568
00:15:38,160 --> 00:15:39,400
No sexy businesses.

569
00:15:39,400 --> 00:15:42,600
Those businesses that might not be exciting.

570
00:15:42,600 --> 00:15:42,920
Yeah.

571
00:15:42,920 --> 00:15:44,960
But have a solid foundation.

572
00:15:44,960 --> 00:15:47,000
A consistent cash flow.

573
00:15:47,000 --> 00:15:48,280
Sturieri.

574
00:15:48,280 --> 00:15:50,520
They might just need a fresh perspective.

575
00:15:50,520 --> 00:15:50,760
OK.

576
00:15:50,760 --> 00:15:53,440
And someone with the drive to take them to the next level.

577
00:15:53,440 --> 00:15:53,600
All right.

578
00:15:53,600 --> 00:15:55,440
Someone to come in and shake things up.

579
00:15:55,440 --> 00:15:57,520
So what does that look like in practice?

580
00:15:57,520 --> 00:15:57,800
Yeah.

581
00:15:57,800 --> 00:15:58,840
How do you actually do it?

582
00:15:58,840 --> 00:16:01,400
How do you go about acquiring one of these businesses?

583
00:16:01,400 --> 00:16:03,360
Well, he talks about vendor financing deals.

584
00:16:03,360 --> 00:16:04,160
Vendor financing.

585
00:16:04,160 --> 00:16:07,000
Where the current owner essentially finances

586
00:16:07,000 --> 00:16:08,720
the purchase over time.

587
00:16:08,720 --> 00:16:12,200
So you don't necessarily need a huge chunk of money up front.

588
00:16:12,200 --> 00:16:12,680
Right.

589
00:16:12,680 --> 00:16:12,880
Yeah.

590
00:16:12,880 --> 00:16:14,720
A lot of these baby boomers are looking for someone

591
00:16:14,720 --> 00:16:16,040
to carry on their legacy.

592
00:16:16,040 --> 00:16:16,440
Right.

593
00:16:16,440 --> 00:16:18,840
And they're willing to be flexible with the terms.

594
00:16:18,840 --> 00:16:20,640
But of course, you need to demonstrate

595
00:16:20,640 --> 00:16:23,520
that you have a clear vision for the business.

596
00:16:23,520 --> 00:16:24,480
You got to have a plan.

597
00:16:24,480 --> 00:16:26,960
And can be trusted to take it over.

598
00:16:26,960 --> 00:16:27,360
Right.

599
00:16:27,360 --> 00:16:28,720
It's starting to make sense.

600
00:16:28,720 --> 00:16:31,960
You're essentially leveraging the existing infrastructure

601
00:16:31,960 --> 00:16:33,000
and cash flow.

602
00:16:33,000 --> 00:16:33,640
Exactly.

603
00:16:33,640 --> 00:16:36,400
Of the business to finance the acquisition.

604
00:16:36,400 --> 00:16:38,200
It's like a built-in funding mechanism.

605
00:16:38,200 --> 00:16:42,000
And that ties back to Prisley's idea of sharpening ideas

606
00:16:42,000 --> 00:16:43,960
in the market, not in the mind.

607
00:16:43,960 --> 00:16:44,120
Right.

608
00:16:44,120 --> 00:16:47,520
Instead of trying to come up with the next big thing,

609
00:16:47,520 --> 00:16:52,320
he suggests looking for opportunities that already exist.

610
00:16:52,320 --> 00:16:53,360
Things that are already working.

611
00:16:53,360 --> 00:16:55,000
Things that have been proven to work.

612
00:16:55,000 --> 00:16:55,440
Yeah.

613
00:16:55,440 --> 00:16:58,480
And then finding ways to improve and scale them.

614
00:16:58,480 --> 00:17:00,560
I like that it's a more practical approach.

615
00:17:00,560 --> 00:17:01,040
It is.

616
00:17:01,040 --> 00:17:01,440
You know what I mean?

617
00:17:01,440 --> 00:17:02,080
More grounded.

618
00:17:02,080 --> 00:17:02,440
Yeah.

619
00:17:02,440 --> 00:17:03,560
It's less risky, too.

620
00:17:03,560 --> 00:17:08,560
So instead of brainstorming the next billion dollar app idea,

621
00:17:08,560 --> 00:17:11,440
I should be scouring the classifies for a dry cleaner

622
00:17:11,440 --> 00:17:13,000
that needs a little love.

623
00:17:13,000 --> 00:17:14,200
Maybe not a dry cleaner.

624
00:17:14,200 --> 00:17:14,600
OK.

625
00:17:14,600 --> 00:17:16,760
But the point is there's opportunity everywhere.

626
00:17:16,760 --> 00:17:17,280
Yeah.

627
00:17:17,280 --> 00:17:19,320
Even in those seemingly boring businesses.

628
00:17:19,320 --> 00:17:20,640
You just got to keep your eyes open.

629
00:17:20,640 --> 00:17:22,680
It's about looking beyond the surface.

630
00:17:22,680 --> 00:17:23,280
Yeah.

631
00:17:23,280 --> 00:17:26,400
And recognize the potential that others might overlook.

632
00:17:26,400 --> 00:17:27,120
OK.

633
00:17:27,120 --> 00:17:28,040
I'm starting to see it.

634
00:17:28,040 --> 00:17:28,280
Yeah.

635
00:17:28,280 --> 00:17:30,560
It's about finding those hidden gems.

636
00:17:30,560 --> 00:17:31,000
Right.

637
00:17:31,000 --> 00:17:33,280
And then applying those same principles.

638
00:17:33,280 --> 00:17:34,320
The core principles.

639
00:17:34,320 --> 00:17:38,440
Of idea, validation, relationship building, asset creation.

640
00:17:38,440 --> 00:17:39,160
Exactly.

641
00:17:39,160 --> 00:17:41,560
That apply to any business venture.

642
00:17:41,560 --> 00:17:43,160
Whether you're launching a startup.

643
00:17:43,160 --> 00:17:43,680
Right.

644
00:17:43,680 --> 00:17:46,080
Or acquiring an existing business,

645
00:17:46,080 --> 00:17:47,640
the fundamentals remain the same.

646
00:17:47,640 --> 00:17:49,120
Find a market need.

647
00:17:49,120 --> 00:17:50,440
Build a strong team.

648
00:17:50,440 --> 00:17:51,400
Create value.

649
00:17:51,400 --> 00:17:54,000
Be relentless in your pursuit of excellence.

650
00:17:54,000 --> 00:17:57,360
And don't forget to leverage those technological tools.

651
00:17:57,360 --> 00:17:58,040
Like AI.

652
00:17:58,040 --> 00:17:58,960
Like AI.

653
00:17:58,960 --> 00:17:59,240
Right.

654
00:17:59,240 --> 00:18:01,320
That can help you amplify your efforts.

655
00:18:01,320 --> 00:18:02,640
But use them wisely.

656
00:18:02,640 --> 00:18:04,520
Don't let them use you.

657
00:18:04,520 --> 00:18:05,480
Exactly.

658
00:18:05,480 --> 00:18:07,240
This has been a fascinating deep dive.

659
00:18:07,240 --> 00:18:07,800
It has.

660
00:18:07,800 --> 00:18:10,320
Full of unexpected twists and turns.

661
00:18:10,320 --> 00:18:11,840
Lots of twists and turns.

662
00:18:11,840 --> 00:18:14,320
We started with this simple curlton.

663
00:18:14,320 --> 00:18:18,800
Can you really turn $100 into $100,000 a month?

664
00:18:18,800 --> 00:18:20,520
The million dollar question.

665
00:18:20,520 --> 00:18:22,440
And while there's no easy answer.

666
00:18:22,440 --> 00:18:22,960
Right.

667
00:18:22,960 --> 00:18:25,080
No guaranteed formula for success.

668
00:18:25,080 --> 00:18:25,720
Yeah.

669
00:18:25,720 --> 00:18:28,040
Priestly's insights have definitely

670
00:18:28,040 --> 00:18:29,920
given us a lot to think about.

671
00:18:29,920 --> 00:18:31,440
He's challenged our assumptions.

672
00:18:31,440 --> 00:18:32,040
He has.

673
00:18:32,040 --> 00:18:33,840
About passion and risk.

674
00:18:33,840 --> 00:18:34,200
Yeah.

675
00:18:34,200 --> 00:18:36,880
And even what constitutes a good business opportunity.

676
00:18:36,880 --> 00:18:38,000
But more importantly.

677
00:18:38,000 --> 00:18:38,480
Yeah.

678
00:18:38,480 --> 00:18:43,160
He's reminded us that success in business and in life

679
00:18:43,160 --> 00:18:45,600
is about more than just chasing money.

680
00:18:45,600 --> 00:18:47,200
It's about more than just the money.

681
00:18:47,200 --> 00:18:48,640
It's about building relationships.

682
00:18:48,640 --> 00:18:48,960
Yeah.

683
00:18:48,960 --> 00:18:50,000
Creating value.

684
00:18:50,000 --> 00:18:50,600
Absolutely.

685
00:18:50,600 --> 00:18:52,120
And finding that sweet spot.

686
00:18:52,120 --> 00:18:52,960
That sweet spot.

687
00:18:52,960 --> 00:18:54,920
Where your talents and passions intersect.

688
00:18:54,920 --> 00:18:55,440
Yeah.

689
00:18:55,440 --> 00:18:56,960
With a need in the world.

690
00:18:56,960 --> 00:18:57,600
I love that.

691
00:18:57,600 --> 00:19:00,480
And as we navigate this new era of AI.

692
00:19:00,480 --> 00:19:00,800
Right.

693
00:19:00,800 --> 00:19:03,160
His insights offer a fresh perspective

694
00:19:03,160 --> 00:19:05,240
on how to embrace both the challenges.

695
00:19:05,240 --> 00:19:06,680
The challenges and the opportunity.

696
00:19:06,680 --> 00:19:08,600
And the opportunities that lie ahead.

697
00:19:08,600 --> 00:19:09,520
It's an exciting time.

698
00:19:09,520 --> 00:19:10,080
It is.

699
00:19:10,080 --> 00:19:10,720
It is.

700
00:19:10,720 --> 00:19:11,960
Let's take a quick break.

701
00:19:11,960 --> 00:19:14,440
When we come back, we'll wrap up this deep dive.

702
00:19:14,440 --> 00:19:14,720
All right.

703
00:19:14,720 --> 00:19:16,000
With some final thoughts.

704
00:19:16,000 --> 00:19:16,400
OK.

705
00:19:16,400 --> 00:19:17,520
And key takeaways.

706
00:19:17,520 --> 00:19:18,000
I'm ready.

707
00:19:18,000 --> 00:19:21,840
For you to apply on your entrepreneurial journey.

708
00:19:21,840 --> 00:19:22,480
OK.

709
00:19:22,480 --> 00:19:24,760
We're back and ready to wrap up our deep dive

710
00:19:24,760 --> 00:19:28,040
into Daniel Priestley's insights on entrepreneurship.

711
00:19:28,040 --> 00:19:28,880
Yeah.

712
00:19:28,880 --> 00:19:30,680
It's been a whirlwind of ideas.

713
00:19:30,680 --> 00:19:31,240
You know.

714
00:19:31,240 --> 00:19:33,920
From validating those business ideas.

715
00:19:33,920 --> 00:19:37,040
To the power of boring businesses.

716
00:19:37,040 --> 00:19:37,480
Right.

717
00:19:37,480 --> 00:19:39,840
And even some unexpected reflections.

718
00:19:39,840 --> 00:19:40,080
Yeah.

719
00:19:40,080 --> 00:19:42,400
On life and relationships.

720
00:19:42,400 --> 00:19:42,680
Yeah.

721
00:19:42,680 --> 00:19:43,480
It's been a journey.

722
00:19:43,480 --> 00:19:46,520
And I think what's really striking about Priestley's approach.

723
00:19:46,520 --> 00:19:46,880
Yeah.

724
00:19:46,880 --> 00:19:50,360
Is that he encourages us to think differently.

725
00:19:50,360 --> 00:19:50,680
Yeah.

726
00:19:50,680 --> 00:19:52,120
To challenge conventional wisdom.

727
00:19:52,120 --> 00:19:52,360
Yeah.

728
00:19:52,360 --> 00:19:54,440
To explore unconventional paths.

729
00:19:54,440 --> 00:19:54,920
Exactly.

730
00:19:54,920 --> 00:19:58,960
So is this money making formula a guaranteed ticket to riches.

731
00:19:58,960 --> 00:20:00,840
Well there are no guarantees in life are there.

732
00:20:00,840 --> 00:20:01,240
Right.

733
00:20:01,240 --> 00:20:04,600
But what Priestley offers is a framework.

734
00:20:04,600 --> 00:20:05,040
OK.

735
00:20:05,040 --> 00:20:06,640
A set of principles.

736
00:20:06,640 --> 00:20:07,120
Yeah.

737
00:20:07,120 --> 00:20:10,320
That can significantly increase your chances of success.

738
00:20:10,320 --> 00:20:12,000
He's given us so much to think about.

739
00:20:12,000 --> 00:20:12,360
He has.

740
00:20:12,360 --> 00:20:15,200
What are some of the key takeaways that you think

741
00:20:15,200 --> 00:20:16,960
our listeners should really focus on.

742
00:20:16,960 --> 00:20:20,960
One of the biggest ones for me is the importance of action.

743
00:20:20,960 --> 00:20:21,720
Oh yeah.

744
00:20:21,720 --> 00:20:24,680
It's easy to get caught up in the excitement of an idea.

745
00:20:24,680 --> 00:20:25,640
Right.

746
00:20:25,640 --> 00:20:27,760
But without testing it in the real world.

747
00:20:27,760 --> 00:20:28,080
Right.

748
00:20:28,080 --> 00:20:29,520
You're just spinning your wheels.

749
00:20:29,520 --> 00:20:30,200
Yeah.

750
00:20:30,200 --> 00:20:32,080
Remember Priestley's motto.

751
00:20:32,080 --> 00:20:35,040
Sharpen ideas in the market not in the mind.

752
00:20:35,040 --> 00:20:36,120
That's such a good point.

753
00:20:36,120 --> 00:20:36,480
Yeah.

754
00:20:36,480 --> 00:20:40,000
It's about getting out there and getting that real feedback.

755
00:20:40,000 --> 00:20:42,240
Don't be afraid to put your ideas out there.

756
00:20:42,240 --> 00:20:42,440
Yeah.

757
00:20:42,440 --> 00:20:43,920
Even if they're not perfect.

758
00:20:43,920 --> 00:20:44,520
Exactly.

759
00:20:44,520 --> 00:20:47,360
And don't underestimate the power of relationships.

760
00:20:47,360 --> 00:20:49,080
Relationships are huge.

761
00:20:49,080 --> 00:20:52,120
Priestley's belief that money is relationships.

762
00:20:52,120 --> 00:20:52,440
Yeah.

763
00:20:52,440 --> 00:20:54,040
It's more than just a catchy phrase.

764
00:20:54,040 --> 00:20:54,640
It is.

765
00:20:54,640 --> 00:20:59,520
It's about understanding that success in business and in life

766
00:20:59,520 --> 00:21:02,760
is often about who you know and the value you

767
00:21:02,760 --> 00:21:04,280
bring to those connections.

768
00:21:04,280 --> 00:21:07,280
So building a strong network is essential.

769
00:21:07,280 --> 00:21:07,880
It is.

770
00:21:07,880 --> 00:21:10,720
And he gave us some practical tips on how to do that.

771
00:21:10,720 --> 00:21:10,960
Yeah.

772
00:21:10,960 --> 00:21:12,680
Even if you're on a tight budget.

773
00:21:12,680 --> 00:21:14,200
Even if you don't have a lot of money.

774
00:21:14,200 --> 00:21:17,000
But it's not just about networking for personal game.

775
00:21:17,000 --> 00:21:17,400
Right.

776
00:21:17,400 --> 00:21:19,720
It's about building genuine connections.

777
00:21:19,720 --> 00:21:19,960
Yeah.

778
00:21:19,960 --> 00:21:23,160
And finding ways to add value to the lives of others.

779
00:21:23,160 --> 00:21:24,080
It's about giving back.

780
00:21:24,080 --> 00:21:26,600
And of course we can't forget about the elephant in the room.

781
00:21:26,600 --> 00:21:27,160
AI.

782
00:21:27,160 --> 00:21:27,800
AI.

783
00:21:27,800 --> 00:21:28,680
It's everywhere.

784
00:21:28,680 --> 00:21:30,480
Priestley believes it's going to revolutionize

785
00:21:30,480 --> 00:21:31,880
the way we do business.

786
00:21:31,880 --> 00:21:35,120
And those who embrace it will have a significant advantage.

787
00:21:35,120 --> 00:21:36,960
Those who don't will be left behind.

788
00:21:36,960 --> 00:21:41,280
But he also cautions against becoming mindless consumers.

789
00:21:41,280 --> 00:21:41,680
Right.

790
00:21:41,680 --> 00:21:43,120
Controlled by algorithms.

791
00:21:43,120 --> 00:21:44,560
We don't want to become robots.

792
00:21:44,560 --> 00:21:48,000
It's about using AI as a tool.

793
00:21:48,000 --> 00:21:48,320
Yeah.

794
00:21:48,320 --> 00:21:51,800
To amplify our creativity and productivity.

795
00:21:51,800 --> 00:21:52,120
Right.

796
00:21:52,120 --> 00:21:54,760
Not to replace our own thinking and decision making.

797
00:21:54,760 --> 00:21:55,360
Exactly.

798
00:21:55,360 --> 00:21:56,800
It's a balancing act for sure.

799
00:21:56,800 --> 00:21:57,320
It is.

800
00:21:57,320 --> 00:21:59,440
And I think that's a great theme that runs through all

801
00:21:59,440 --> 00:22:00,720
of Priestley's advice.

802
00:22:00,720 --> 00:22:01,120
Oh yeah.

803
00:22:01,120 --> 00:22:02,440
Finding the right balance.

804
00:22:02,440 --> 00:22:03,240
Balance is key.

805
00:22:03,240 --> 00:22:05,880
Balance between passion and market demand.

806
00:22:05,880 --> 00:22:06,200
Yes.

807
00:22:06,200 --> 00:22:10,600
Between working hard and creating a life you love.

808
00:22:10,600 --> 00:22:11,040
Right.

809
00:22:11,040 --> 00:22:15,600
Between leveraging technology and staying true to your values.

810
00:22:15,600 --> 00:22:16,440
You got it.

811
00:22:16,440 --> 00:22:17,800
So where do we go from here?

812
00:22:17,800 --> 00:22:18,120
Yeah.

813
00:22:18,120 --> 00:22:21,920
How do we take all these insights and actually apply them

814
00:22:21,920 --> 00:22:24,840
to our own lives and businesses?

815
00:22:24,840 --> 00:22:26,320
That's the million dollar question, isn't it?

816
00:22:26,320 --> 00:22:26,960
It is.

817
00:22:26,960 --> 00:22:28,880
I think the first step is to reflect

818
00:22:28,880 --> 00:22:32,120
on what resonated with you the most from this deep dive.

819
00:22:32,120 --> 00:22:36,560
Was it the idea of validating your ideas early and often?

820
00:22:36,560 --> 00:22:39,440
The power of building strong relationships?

821
00:22:39,440 --> 00:22:42,040
Or maybe the unconventional path of acquiring

822
00:22:42,040 --> 00:22:43,080
an existing business.

823
00:22:43,080 --> 00:22:44,440
Whatever it is.

824
00:22:44,440 --> 00:22:44,680
Yeah.

825
00:22:44,680 --> 00:22:46,560
Don't let it just sit there in your mind.

826
00:22:46,560 --> 00:22:46,840
Right.

827
00:22:46,840 --> 00:22:47,880
Take action.

828
00:22:47,880 --> 00:22:48,440
Do something.

829
00:22:48,440 --> 00:22:49,600
Start exploring.

830
00:22:49,600 --> 00:22:50,120
Exactly.

831
00:22:50,120 --> 00:22:52,960
Even a small step can make a big difference.

832
00:22:52,960 --> 00:22:53,800
It can.

833
00:22:53,800 --> 00:22:56,400
And remember, this is just the beginning of your journey.

834
00:22:56,400 --> 00:22:57,440
This is just the start.

835
00:22:57,440 --> 00:22:59,200
There's always more to learn.

836
00:22:59,200 --> 00:23:00,160
Always more to learn.

837
00:23:00,160 --> 00:23:01,520
More to explore.

838
00:23:01,520 --> 00:23:02,720
More to explore.

839
00:23:02,720 --> 00:23:04,320
So keep diving deep.

840
00:23:04,320 --> 00:23:05,800
Keep diving deep.

841
00:23:05,800 --> 00:23:07,840
Keep asking questions.

842
00:23:07,840 --> 00:23:09,080
Keep asking questions.

843
00:23:09,080 --> 00:23:12,280
And keep pushing yourself beyond your comfort zone.

844
00:23:12,280 --> 00:23:13,720
That's where the magic happens.

845
00:23:13,720 --> 00:23:15,440
And we'll be right here with you.

846
00:23:15,440 --> 00:23:16,080
We'll be here.

847
00:23:16,080 --> 00:23:17,760
Exploring new ideas.

848
00:23:17,760 --> 00:23:18,160
Yeah.

849
00:23:18,160 --> 00:23:20,760
Uncovering those hidden gems of knowledge.

850
00:23:20,760 --> 00:23:21,800
Those golden nuggets.

851
00:23:21,800 --> 00:23:24,760
That can transform your life and your business.

852
00:23:24,760 --> 00:23:25,520
Absolutely.

853
00:23:25,520 --> 00:23:28,920
Until next time, keep learning and keep growing.

854
00:23:28,920 --> 00:23:39,480
See you next time.

