1 00:00:00,000 --> 00:00:04,380 All right, so today we're gonna do a deep dive into the story of a clothing brand called 2 00:00:04,380 --> 00:00:11,080 Represent, which started in a garden shed and then became like a hundred million dollar 3 00:00:11,080 --> 00:00:12,760 global fashion empire. 4 00:00:12,760 --> 00:00:13,760 Wow. 5 00:00:13,760 --> 00:00:19,000 Yeah, so we're gonna be looking at this interview with the founder George Heaton from the YouTube 6 00:00:19,000 --> 00:00:20,920 channel, the diary of a CEO. 7 00:00:20,920 --> 00:00:21,920 Oh, cool. 8 00:00:21,920 --> 00:00:22,920 I've seen that channel before. 9 00:00:22,920 --> 00:00:28,200 Yeah, it's pretty popular and I think it'll be interesting to see kind of how this brand 10 00:00:28,200 --> 00:00:31,760 that started so small could become so massive. 11 00:00:31,760 --> 00:00:32,760 Totally. 12 00:00:32,760 --> 00:00:36,400 I think a lot of people listening are probably thinking like, how did they do that? 13 00:00:36,400 --> 00:00:37,400 What are the secrets? 14 00:00:37,400 --> 00:00:38,400 Totally. 15 00:00:38,400 --> 00:00:43,640 And I'm really curious too about this idea that they built a brand that people feel really 16 00:00:43,640 --> 00:00:46,240 deeply connected to. 17 00:00:46,240 --> 00:00:47,760 It's almost like it's a lifestyle. 18 00:00:47,760 --> 00:00:49,480 Yeah, for sure. 19 00:00:49,480 --> 00:00:51,560 I think that's what every brand wants. 20 00:00:51,560 --> 00:00:53,480 The very few can actually pull it off. 21 00:00:53,480 --> 00:00:54,480 Exactly. 22 00:00:54,480 --> 00:00:55,840 So we'll see how they actually did it. 23 00:00:55,840 --> 00:00:59,000 And also I'm kind of curious about the challenges they faced along the way. 24 00:00:59,000 --> 00:01:00,680 Oh yeah, there's always challenges. 25 00:01:00,680 --> 00:01:03,040 Always, yeah, and they're never easy. 26 00:01:03,040 --> 00:01:08,640 So what's interesting too is that George and his brother Michael, they built this business 27 00:01:08,640 --> 00:01:10,800 with no prior experience. 28 00:01:10,800 --> 00:01:11,800 Oh wow. 29 00:01:11,800 --> 00:01:16,040 Like they were literally figuring out how to design and manufacture and like ship clothes 30 00:01:16,040 --> 00:01:17,400 from their dad's shed. 31 00:01:17,400 --> 00:01:18,400 That's crazy. 32 00:01:18,400 --> 00:01:19,880 So it was a real like crash course. 33 00:01:19,880 --> 00:01:21,840 Total crash course in entrepreneurship. 34 00:01:21,840 --> 00:01:22,840 Learn as you go. 35 00:01:22,840 --> 00:01:23,840 Exactly. 36 00:01:23,840 --> 00:01:26,480 And you know, they were like 20 years old when they started. 37 00:01:26,480 --> 00:01:27,480 So. 38 00:01:27,480 --> 00:01:28,480 Oh wow. 39 00:01:28,480 --> 00:01:29,480 So young. 40 00:01:29,480 --> 00:01:30,480 Really young. 41 00:01:30,480 --> 00:01:33,920 So I, you know, what's impressive is that they were able to turn those early struggles 42 00:01:33,920 --> 00:01:35,720 into valuable lessons. 43 00:01:35,720 --> 00:01:40,600 So for example, they initially hired their friends to work in the business, which, you 44 00:01:40,600 --> 00:01:42,240 know, sounds fun. 45 00:01:42,240 --> 00:01:46,120 But it ultimately created some roadblocks as the business grew. 46 00:01:46,120 --> 00:01:47,120 That makes sense. 47 00:01:47,120 --> 00:01:48,120 Yeah. 48 00:01:48,120 --> 00:01:51,440 And it's a good reminder that, you know, as your venture evolves, you need to adapt 49 00:01:51,440 --> 00:01:53,240 your team and your processes. 50 00:01:53,240 --> 00:01:55,480 For sure you have to be willing to make those tough decisions. 51 00:01:55,480 --> 00:01:56,480 Totally. 52 00:01:56,480 --> 00:01:59,400 So, but first, you know, let's rewind all the way back to the beginning. 53 00:01:59,400 --> 00:02:00,400 Okay. 54 00:02:00,400 --> 00:02:03,840 So George's passion for clothing stems from his childhood actually. 55 00:02:03,840 --> 00:02:04,840 Oh, interesting. 56 00:02:04,840 --> 00:02:06,800 He was super sensitive to fabrics. 57 00:02:06,800 --> 00:02:09,520 Like he hated the way clothes felt against his skin. 58 00:02:09,520 --> 00:02:11,440 Oh, so like sensory issues. 59 00:02:11,440 --> 00:02:12,440 Yeah. 60 00:02:12,440 --> 00:02:16,360 And it's interesting, you know, those early experiences can kind of shape our trajectory. 61 00:02:16,360 --> 00:02:17,360 Totally. 62 00:02:17,360 --> 00:02:21,760 And for him, that discomfort led to like a deep appreciation for quality and fit. 63 00:02:21,760 --> 00:02:22,760 Oh, I see. 64 00:02:22,760 --> 00:02:26,280 And it became like cornerstones of the represent brand. 65 00:02:26,280 --> 00:02:27,280 Okay. 66 00:02:27,280 --> 00:02:32,120 He actually credits his grandmother, who was a skilled tailor, with instilling in him 67 00:02:32,120 --> 00:02:33,640 this attention to detail. 68 00:02:33,640 --> 00:02:34,640 That's awesome. 69 00:02:34,640 --> 00:02:35,640 It's like a family legacy. 70 00:02:35,640 --> 00:02:36,640 Yeah. 71 00:02:36,640 --> 00:02:40,000 And then fast forward to college and George has this like light bulb moment. 72 00:02:40,000 --> 00:02:45,520 He realizes he can combine his artistic talent with this emerging power of social media. 73 00:02:45,520 --> 00:02:47,240 To create a clothing brand. 74 00:02:47,240 --> 00:02:48,240 Makes sense. 75 00:02:48,240 --> 00:02:52,200 And he really had this vision of creating like a British version of the streetwear giants. 76 00:02:52,200 --> 00:02:53,200 Oh. 77 00:02:53,200 --> 00:02:54,720 That were blowing up in the U.S. at the time. 78 00:02:54,720 --> 00:02:57,040 So kind of tapping into that streetwear culture. 79 00:02:57,040 --> 00:02:58,040 Exactly. 80 00:02:58,040 --> 00:02:59,040 But with a British twist. 81 00:02:59,040 --> 00:03:00,040 Yeah. 82 00:03:00,040 --> 00:03:01,040 And it was a brilliant insight. 83 00:03:01,040 --> 00:03:06,360 You know, he recognized that the way people consumed and interacted with fashion was changing. 84 00:03:06,360 --> 00:03:07,360 Totally. 85 00:03:07,360 --> 00:03:10,920 And social media was like this direct line to his target audience. 86 00:03:10,920 --> 00:03:11,920 Yeah. 87 00:03:11,920 --> 00:03:13,160 It was a game changer for sure. 88 00:03:13,160 --> 00:03:14,160 Totally. 89 00:03:14,160 --> 00:03:15,440 And it wasn't just about creating great clothes. 90 00:03:15,440 --> 00:03:17,320 It was also about building a community. 91 00:03:17,320 --> 00:03:18,320 Right. 92 00:03:18,320 --> 00:03:19,320 Building that hype. 93 00:03:19,320 --> 00:03:20,320 Yeah. 94 00:03:20,320 --> 00:03:21,320 Exactly. 95 00:03:21,320 --> 00:03:24,280 And not everyone bought into his vision initially. 96 00:03:24,280 --> 00:03:25,280 Right. 97 00:03:25,280 --> 00:03:27,240 He calls this the shedding phase. 98 00:03:27,240 --> 00:03:31,760 Which is essentially like shedding the doubts and negativity of people who don't believe 99 00:03:31,760 --> 00:03:32,760 in your dream. 100 00:03:32,760 --> 00:03:33,760 Oh I see. 101 00:03:33,760 --> 00:03:36,080 So imagine telling like your family and friends. 102 00:03:36,080 --> 00:03:37,080 Yeah. 103 00:03:37,080 --> 00:03:40,480 That you're going to launch like a global fashion brand from a garden shed. 104 00:03:40,480 --> 00:03:41,480 Yeah. 105 00:03:41,480 --> 00:03:43,680 They probably weren't throwing a party. 106 00:03:43,680 --> 00:03:44,680 Probably not the most supportive. 107 00:03:44,680 --> 00:03:45,680 No. 108 00:03:45,680 --> 00:03:47,800 They weren't exactly like oh yeah this is a great idea. 109 00:03:47,800 --> 00:03:48,800 Right. 110 00:03:48,800 --> 00:03:50,280 Like get a real job kind of thing. 111 00:03:50,280 --> 00:03:51,280 Exactly. 112 00:03:51,280 --> 00:03:54,280 The shedding phase is something that many entrepreneurs experience. 113 00:03:54,280 --> 00:03:55,280 Totally. 114 00:03:55,280 --> 00:03:59,680 You know it's about developing the resilience to push forward despite the lack of support. 115 00:03:59,680 --> 00:04:00,680 For sure. 116 00:04:00,680 --> 00:04:03,360 Which can be tough especially when it comes from like your closest people. 117 00:04:03,360 --> 00:04:04,360 Yeah. 118 00:04:04,360 --> 00:04:05,360 That's got to be really hard. 119 00:04:05,360 --> 00:04:08,360 So there they are in the garden shed figuring things out on the fly. 120 00:04:08,360 --> 00:04:09,640 They're fulfilling orders. 121 00:04:09,640 --> 00:04:12,360 They're dealing with like international suppliers. 122 00:04:12,360 --> 00:04:18,960 They're learning about manufacturing and logistics and all while making very little money. 123 00:04:18,960 --> 00:04:21,240 So basically a masterclass in bootstrapping. 124 00:04:21,240 --> 00:04:22,240 Totally. 125 00:04:22,240 --> 00:04:23,240 Yeah. 126 00:04:23,240 --> 00:04:26,280 They were forced to be resourceful and adaptable and incredibly scrappy. 127 00:04:26,280 --> 00:04:27,280 That's impressive. 128 00:04:27,280 --> 00:04:28,280 Yeah. 129 00:04:28,280 --> 00:04:32,920 And they learned to like stretch every dollar and make the most of their limited resources. 130 00:04:32,920 --> 00:04:33,920 Those are valuable skills. 131 00:04:33,920 --> 00:04:34,920 Yeah. 132 00:04:34,920 --> 00:04:35,920 Exactly. 133 00:04:35,920 --> 00:04:37,080 And it doesn't matter what industry you're in. 134 00:04:37,080 --> 00:04:38,960 Those are skills you can apply anywhere. 135 00:04:38,960 --> 00:04:39,960 Definitely. 136 00:04:39,960 --> 00:04:45,360 So those early lessons paid off because within a few years they went from making like 10,000 137 00:04:45,360 --> 00:04:48,920 pounds to generating 6 to 7 million pounds in revenue. 138 00:04:48,920 --> 00:04:49,920 Wow. 139 00:04:49,920 --> 00:04:50,920 That's incredible growth. 140 00:04:50,920 --> 00:04:51,920 Yeah. 141 00:04:51,920 --> 00:04:52,920 And they're doing it annually. 142 00:04:52,920 --> 00:04:53,920 That's insane. 143 00:04:53,920 --> 00:04:54,920 But here's where things get interesting. 144 00:04:54,920 --> 00:04:57,040 So George admits that hiring friends. 145 00:04:57,040 --> 00:04:58,040 Okay. 146 00:04:58,040 --> 00:05:00,200 Which seems like a good idea at the time. 147 00:05:00,200 --> 00:05:01,200 Yeah. 148 00:05:01,200 --> 00:05:02,200 Ultimately hindered their growth. 149 00:05:02,200 --> 00:05:03,800 Oh, that's a common pitfall I think. 150 00:05:03,800 --> 00:05:04,800 Yeah. 151 00:05:04,800 --> 00:05:05,920 It's tempting to bring your friends on board. 152 00:05:05,920 --> 00:05:06,920 Yeah. 153 00:05:06,920 --> 00:05:12,160 But sometimes personal relationships can cloud judgment and create friction in a professional 154 00:05:12,160 --> 00:05:13,160 setting. 155 00:05:13,160 --> 00:05:14,160 It's hard to separate the two sometimes. 156 00:05:14,160 --> 00:05:15,160 Exactly. 157 00:05:15,160 --> 00:05:16,760 And for a representative led to a plateau. 158 00:05:16,760 --> 00:05:17,920 They kind of hit a ceiling. 159 00:05:17,920 --> 00:05:18,920 Okay. 160 00:05:18,920 --> 00:05:21,920 And George started to feel his own motivation waning. 161 00:05:21,920 --> 00:05:22,920 Oh, wow. 162 00:05:22,920 --> 00:05:24,480 So even with all that success. 163 00:05:24,480 --> 00:05:25,480 Yeah. 164 00:05:25,480 --> 00:05:29,080 He describes feeling dissatisfied with himself and with the brand. 165 00:05:29,080 --> 00:05:33,200 So it's like outward success doesn't always mean inner fulfillment. 166 00:05:33,200 --> 00:05:34,200 Exactly. 167 00:05:34,200 --> 00:05:36,920 And it's a great example of how self-awareness is so important. 168 00:05:36,920 --> 00:05:37,920 Oh, really? 169 00:05:37,920 --> 00:05:41,040 And recognizing, you know, when a course correction is needed. 170 00:05:41,040 --> 00:05:42,040 Yeah. 171 00:05:42,040 --> 00:05:43,040 Both personally and professionally. 172 00:05:43,040 --> 00:05:44,800 Definitely got to listen to those inner signals. 173 00:05:44,800 --> 00:05:45,800 Exactly. 174 00:05:45,800 --> 00:05:47,080 And boy did he course correct. 175 00:05:47,080 --> 00:05:48,080 Okay. 176 00:05:48,080 --> 00:05:49,080 So he flipped a switch. 177 00:05:49,080 --> 00:05:50,080 Right. 178 00:05:50,080 --> 00:05:55,080 He started focusing on fitness discipline and establishing a really clear set of personal 179 00:05:55,080 --> 00:05:56,080 principles. 180 00:05:56,080 --> 00:05:58,440 So like a total personal transformation. 181 00:05:58,440 --> 00:05:59,440 Yeah. 182 00:05:59,440 --> 00:06:03,200 He even drew a picture of how he wanted to look and feel and used it as a daily reminder. 183 00:06:03,200 --> 00:06:04,200 Oh, wow. 184 00:06:04,200 --> 00:06:05,200 That's dedication. 185 00:06:05,200 --> 00:06:06,200 Yeah. 186 00:06:06,200 --> 00:06:07,200 Of the person he was becoming. 187 00:06:07,200 --> 00:06:08,200 I love that. 188 00:06:08,200 --> 00:06:10,800 And that personal transformation directly impacted represent. 189 00:06:10,800 --> 00:06:15,480 He channeled that discipline and focus into a complete brand revamp. 190 00:06:15,480 --> 00:06:16,760 So it all starts with the inner work. 191 00:06:16,760 --> 00:06:17,760 Yeah. 192 00:06:17,760 --> 00:06:20,560 And they transitioned to a direct to consumer model. 193 00:06:20,560 --> 00:06:21,560 Oh, interesting. 194 00:06:21,560 --> 00:06:23,200 Which meant cutting out the middleman. 195 00:06:23,200 --> 00:06:24,200 Okay. 196 00:06:24,200 --> 00:06:26,440 And selling directly to their customers online. 197 00:06:26,440 --> 00:06:27,680 So they have more control. 198 00:06:27,680 --> 00:06:28,680 Exactly. 199 00:06:28,680 --> 00:06:32,280 It gave them more control over pricing branding and the customer experience. 200 00:06:32,280 --> 00:06:33,280 Right. 201 00:06:33,280 --> 00:06:34,840 They also became obsessed with quality. 202 00:06:34,840 --> 00:06:35,840 Nice. 203 00:06:35,840 --> 00:06:39,040 Sourcing like the finest fabrics and manufacturers. 204 00:06:39,040 --> 00:06:40,040 That's smart. 205 00:06:40,040 --> 00:06:45,040 And this shift to a direct to consumer model is something we're seeing across a lot of 206 00:06:45,040 --> 00:06:46,040 industries. 207 00:06:46,040 --> 00:06:47,040 Totally. 208 00:06:47,040 --> 00:06:50,400 It allows brands to build stronger relationships with their customers. 209 00:06:50,400 --> 00:06:51,400 Yeah. 210 00:06:51,400 --> 00:06:52,600 Create a more personalized experience. 211 00:06:52,600 --> 00:06:53,600 Exactly. 212 00:06:53,600 --> 00:06:57,280 And a key part of this revamp was moving production to Portugal. 213 00:06:57,280 --> 00:06:58,280 Okay. 214 00:06:58,280 --> 00:06:59,280 Which was a huge decision. 215 00:06:59,280 --> 00:07:00,280 Yeah. 216 00:07:00,280 --> 00:07:02,960 They knew it would improve the quality of the garments and their profit margins. 217 00:07:02,960 --> 00:07:03,960 Right. 218 00:07:03,960 --> 00:07:08,360 But there was a major clash with James, their chief product officer. 219 00:07:08,360 --> 00:07:09,360 Wow. 220 00:07:09,360 --> 00:07:10,600 Who initially resisted the idea. 221 00:07:10,600 --> 00:07:11,600 So internal conflict. 222 00:07:11,600 --> 00:07:12,600 Yeah. 223 00:07:12,600 --> 00:07:15,600 It illustrates how important it is to be open to ideas from your team. 224 00:07:15,600 --> 00:07:16,600 For sure. 225 00:07:16,600 --> 00:07:17,960 And to challenge your initial thinking. 226 00:07:17,960 --> 00:07:18,960 Yeah. 227 00:07:18,960 --> 00:07:24,040 And George eventually came around, you know, recognizing that James's expertise was crucial 228 00:07:24,040 --> 00:07:26,320 to making this transition successful. 229 00:07:26,320 --> 00:07:27,680 That's good that he was able to listen. 230 00:07:27,680 --> 00:07:28,680 Yeah. 231 00:07:28,680 --> 00:07:32,240 It's so interesting how his story often comes back to the power of the team. 232 00:07:32,240 --> 00:07:33,240 Right. 233 00:07:33,240 --> 00:07:37,520 Initially he resisted hiring people with more experience thinking like why would they want 234 00:07:37,520 --> 00:07:38,520 to work for us. 235 00:07:38,520 --> 00:07:39,520 Right. 236 00:07:39,520 --> 00:07:43,520 But he realized that bringing in people with diverse skills and perspectives was essential. 237 00:07:43,520 --> 00:07:44,640 For sure. 238 00:07:44,640 --> 00:07:45,640 To reach that next level. 239 00:07:45,640 --> 00:07:47,200 You can't do it all alone. 240 00:07:47,200 --> 00:07:48,200 Exactly. 241 00:07:48,200 --> 00:07:52,560 And recognizing that he didn't have all the answers was a major turning point for George. 242 00:07:52,560 --> 00:07:53,560 Totally. 243 00:07:53,560 --> 00:07:56,000 Both as a leader and for effects as represents growth. 244 00:07:56,000 --> 00:07:57,320 It's a good lesson for all of us. 245 00:07:57,320 --> 00:07:58,320 Yeah. 246 00:07:58,320 --> 00:08:01,880 It's a reminder that surrounding yourself with talented people who challenge you can 247 00:08:01,880 --> 00:08:04,880 be one of the most impactful things you do as an entrepreneur. 248 00:08:04,880 --> 00:08:05,880 Totally. 249 00:08:05,880 --> 00:08:06,880 I couldn't agree more. 250 00:08:06,880 --> 00:08:11,240 So we've seen this like whirlwind of growth, personal transformation. 251 00:08:11,240 --> 00:08:12,240 Yeah. 252 00:08:12,240 --> 00:08:16,160 This like near-death experience with the trademark battle. 253 00:08:16,160 --> 00:08:19,960 And the realization that building a strong team is essential. 254 00:08:19,960 --> 00:08:20,960 Totally. 255 00:08:20,960 --> 00:08:25,480 But throughout it all there's this undeniable like something special about represent. 256 00:08:25,480 --> 00:08:26,480 Yeah. 257 00:08:26,480 --> 00:08:27,480 It's more than just clothing. 258 00:08:27,480 --> 00:08:31,440 It's like a community, a lifestyle, almost like a cult following. 259 00:08:31,440 --> 00:08:32,440 That's fascinating. 260 00:08:32,440 --> 00:08:33,600 Like how do you create that? 261 00:08:33,600 --> 00:08:34,600 Right. 262 00:08:34,600 --> 00:08:39,880 And it's really captivating that they've cultivated this sense of belonging and exclusivity. 263 00:08:39,880 --> 00:08:43,400 Not relying on traditional marketing tactics. 264 00:08:43,400 --> 00:08:44,400 So it's authentic. 265 00:08:44,400 --> 00:08:45,400 Yeah. 266 00:08:45,400 --> 00:08:49,360 It's a testament to the power of authenticity and genuine connection with their audience. 267 00:08:49,360 --> 00:08:50,360 That's awesome. 268 00:08:50,360 --> 00:08:52,880 So one way they do this is through their owner's club. 269 00:08:52,880 --> 00:08:53,880 Okay. 270 00:08:53,880 --> 00:08:57,760 Which is a specific range within represent that has developed its own subculture. 271 00:08:57,760 --> 00:08:58,760 Oh cool. 272 00:08:58,760 --> 00:09:01,560 It's like seeing someone on the street wearing an owner's club piece. 273 00:09:01,560 --> 00:09:02,640 You instantly connect. 274 00:09:02,640 --> 00:09:03,640 You know? 275 00:09:03,640 --> 00:09:04,920 It's like you're part of the same tribe. 276 00:09:04,920 --> 00:09:05,920 Like a secret society. 277 00:09:05,920 --> 00:09:06,920 Yeah. 278 00:09:06,920 --> 00:09:09,280 And they've even had fans tattoo the logo on themselves. 279 00:09:09,280 --> 00:09:10,280 Wow. 280 00:09:10,280 --> 00:09:11,280 That's commitment. 281 00:09:11,280 --> 00:09:12,280 Yeah. 282 00:09:12,280 --> 00:09:15,200 And it's a fascinating example of how a brand can transcend its products. 283 00:09:15,200 --> 00:09:16,200 Yeah. 284 00:09:16,200 --> 00:09:18,800 And become a symbol of shared values and aspirations. 285 00:09:18,800 --> 00:09:19,800 Right. 286 00:09:19,800 --> 00:09:23,000 They've tapped into that deep human need for connection and belonging. 287 00:09:23,000 --> 00:09:24,000 Totally. 288 00:09:24,000 --> 00:09:27,640 And created a community that extends far beyond just the clothes. 289 00:09:27,640 --> 00:09:29,000 That's really powerful. 290 00:09:29,000 --> 00:09:33,960 And this sense of belonging is amplified by their obsession with quality. 291 00:09:33,960 --> 00:09:35,600 And exceeding customer expectations. 292 00:09:35,600 --> 00:09:36,600 That makes sense. 293 00:09:36,600 --> 00:09:40,720 George is relentless in making sure that every detail is perfect. 294 00:09:40,720 --> 00:09:41,720 Oh wow. 295 00:09:41,720 --> 00:09:45,240 From like the feel of the fabric to the speed of delivery. 296 00:09:45,240 --> 00:09:46,240 It's impressive. 297 00:09:46,240 --> 00:09:49,280 And this dedication to excellence is really what sets them apart. 298 00:09:49,280 --> 00:09:50,280 Totally. 299 00:09:50,280 --> 00:09:53,280 In a crowded marketplace it's the brands that go above and beyond that stand out. 300 00:09:53,280 --> 00:09:54,280 Exactly. 301 00:09:54,280 --> 00:09:56,760 And he's constantly benchmarking himself against other brands. 302 00:09:56,760 --> 00:09:57,760 Wow. 303 00:09:57,760 --> 00:09:59,240 Always striving to be the best. 304 00:09:59,240 --> 00:10:00,600 That's a good mindset. 305 00:10:00,600 --> 00:10:03,160 But this level of dedication comes with a flip side. 306 00:10:03,160 --> 00:10:04,160 Oh okay. 307 00:10:04,160 --> 00:10:05,480 I was going to say it can't all be roses. 308 00:10:05,480 --> 00:10:06,480 Yeah. 309 00:10:06,480 --> 00:10:09,800 George is very open about the sacrifices he's made. 310 00:10:09,800 --> 00:10:11,400 Particularly when it comes to his personal life. 311 00:10:11,400 --> 00:10:12,400 Makes sense. 312 00:10:12,400 --> 00:10:15,800 You know he even questions whether those sacrifices have been worth it at times. 313 00:10:15,800 --> 00:10:16,800 Oh wow. 314 00:10:16,800 --> 00:10:20,520 He describes his work ethic as bordering on obsession. 315 00:10:20,520 --> 00:10:23,080 Acknowledging that it's become a bit of a prison. 316 00:10:23,080 --> 00:10:24,080 Oh no. 317 00:10:24,080 --> 00:10:27,400 Preventing him from fully engaging in other areas of his life. 318 00:10:27,400 --> 00:10:28,400 That's sad. 319 00:10:28,400 --> 00:10:30,280 And it's a classic entrepreneurial dilemma. 320 00:10:30,280 --> 00:10:31,280 You know. 321 00:10:31,280 --> 00:10:34,720 That tension between ambition and well-being. 322 00:10:34,720 --> 00:10:35,720 Totally. 323 00:10:35,720 --> 00:10:39,600 That unsustainable growth can harm both the business and the individual. 324 00:10:39,600 --> 00:10:41,560 For sure it's about finding that balance. 325 00:10:41,560 --> 00:10:42,560 Exactly. 326 00:10:42,560 --> 00:10:44,640 And the impact on his relationships has been significant. 327 00:10:44,640 --> 00:10:45,640 Okay. 328 00:10:45,640 --> 00:10:47,720 He talks about feeling guilty when he's not working. 329 00:10:47,720 --> 00:10:48,720 Oh wow. 330 00:10:48,720 --> 00:10:52,880 Like he's letting people down by choosing to spend time on anything other than represent. 331 00:10:52,880 --> 00:10:53,880 Oh that's tough. 332 00:10:53,880 --> 00:10:54,880 Yeah. 333 00:10:54,880 --> 00:10:57,040 And it highlights the difficulty of switching off. 334 00:10:57,040 --> 00:10:58,040 Right. 335 00:10:58,040 --> 00:11:00,520 When your identity is so intertwined with your work. 336 00:11:00,520 --> 00:11:02,360 It's hard to separate those things sometimes. 337 00:11:02,360 --> 00:11:04,080 He even brings up work-life balance. 338 00:11:04,080 --> 00:11:05,080 Okay. 339 00:11:05,080 --> 00:11:06,920 And that initially dismisses as a myth. 340 00:11:06,920 --> 00:11:07,920 Oh really? 341 00:11:07,920 --> 00:11:11,000 For those who want to achieve true success. 342 00:11:11,000 --> 00:11:14,080 But later in the conversation he seems to soften his stance a bit. 343 00:11:14,080 --> 00:11:15,080 Okay. 344 00:11:15,080 --> 00:11:17,520 Admitting that maybe he's starting to see things differently. 345 00:11:17,520 --> 00:11:18,520 That's interesting. 346 00:11:18,520 --> 00:11:19,520 Like a shift in perspective. 347 00:11:19,520 --> 00:11:20,520 Yeah. 348 00:11:20,520 --> 00:11:22,400 It's interesting to see that evolution in his thinking. 349 00:11:22,400 --> 00:11:23,400 Yeah. 350 00:11:23,400 --> 00:11:27,560 Perhaps as he matures he's recognizing the importance of a more balanced approach to 351 00:11:27,560 --> 00:11:28,560 life. 352 00:11:28,560 --> 00:11:29,560 Hopefully. 353 00:11:29,560 --> 00:11:30,800 But it's clearly a work in progress. 354 00:11:30,800 --> 00:11:31,800 Okay. 355 00:11:31,800 --> 00:11:35,400 He's got his recent attempts to prioritize personal relationships. 356 00:11:35,400 --> 00:11:36,400 Okay. 357 00:11:36,400 --> 00:11:39,200 But even dating is filled with guilt and anxiety. 358 00:11:39,200 --> 00:11:40,440 Oh wow. 359 00:11:40,440 --> 00:11:41,440 So he's still struggling. 360 00:11:41,440 --> 00:11:42,440 Yeah. 361 00:11:42,440 --> 00:11:43,440 It's a relatable struggle. 362 00:11:43,440 --> 00:11:44,440 Totally. 363 00:11:44,440 --> 00:11:45,440 For many driven individuals. 364 00:11:45,440 --> 00:11:46,440 Yeah. 365 00:11:46,440 --> 00:11:51,640 You know learning to prioritize self-care and nurture those connections outside of work 366 00:11:51,640 --> 00:11:52,640 is a process. 367 00:11:52,640 --> 00:11:53,800 For sure it's not easy. 368 00:11:53,800 --> 00:11:54,800 But here's the thing. 369 00:11:54,800 --> 00:11:59,880 Despite the sacrifices, the challenges, the moments of doubt. 370 00:11:59,880 --> 00:12:01,920 George genuinely seems happy. 371 00:12:01,920 --> 00:12:02,920 Oh that's good. 372 00:12:02,920 --> 00:12:04,240 He's living his dream. 373 00:12:04,240 --> 00:12:06,360 You know he's creating something he's passionate about. 374 00:12:06,360 --> 00:12:07,360 Right. 375 00:12:07,360 --> 00:12:09,720 And building a global community around his vision. 376 00:12:09,720 --> 00:12:10,720 That's awesome. 377 00:12:10,720 --> 00:12:12,480 It's a testament to the power of purpose. 378 00:12:12,480 --> 00:12:14,600 When our work aligns with our values. 379 00:12:14,600 --> 00:12:15,600 Yeah. 380 00:12:15,600 --> 00:12:16,600 And we're creating something meaningful. 381 00:12:16,600 --> 00:12:17,600 Right. 382 00:12:17,600 --> 00:12:19,880 It can bring a deep sense of fulfillment. 383 00:12:19,880 --> 00:12:21,320 Even amidst the challenges. 384 00:12:21,320 --> 00:12:22,320 For sure. 385 00:12:22,320 --> 00:12:26,400 So his story is packed with valuable lessons for anyone, you know, pursuing their dreams 386 00:12:26,400 --> 00:12:28,760 or seeking a more fulfilling life. 387 00:12:28,760 --> 00:12:29,760 Definitely. 388 00:12:29,760 --> 00:12:33,680 The takeaway is that it's okay to not be good at everything. 389 00:12:33,680 --> 00:12:34,680 Right. 390 00:12:34,680 --> 00:12:39,040 Don't let fear stop you from seeking help or delegating tasks. 391 00:12:39,040 --> 00:12:40,040 Yeah. 392 00:12:40,040 --> 00:12:44,160 True leadership lies in recognizing your limitations and leveraging the strengths of others. 393 00:12:44,160 --> 00:12:45,160 Exactly. 394 00:12:45,160 --> 00:12:48,000 Trying to do everything yourself is a recipe for burnout. 395 00:12:48,000 --> 00:12:49,000 Totally. 396 00:12:49,000 --> 00:12:52,000 Another important lesson is to embrace discipline over motivation. 397 00:12:52,000 --> 00:12:53,000 Okay. 398 00:12:53,000 --> 00:12:54,000 Motivation comes and goes. 399 00:12:54,000 --> 00:12:55,000 Yeah. 400 00:12:55,000 --> 00:12:56,760 But discipline is what keeps you moving forward. 401 00:12:56,760 --> 00:12:57,760 Right. 402 00:12:57,760 --> 00:12:58,760 Even when you don't feel like it. 403 00:12:58,760 --> 00:13:00,560 It's about building those habits. 404 00:13:00,560 --> 00:13:01,560 Exactly. 405 00:13:01,560 --> 00:13:05,640 And he also emphasizes the need to constantly adapt and iterate. 406 00:13:05,640 --> 00:13:07,440 You know, the world's constantly changing. 407 00:13:07,440 --> 00:13:08,440 Yeah. 408 00:13:08,440 --> 00:13:11,440 So be willing to experiment, test new ideas. 409 00:13:11,440 --> 00:13:12,440 Right. 410 00:13:12,440 --> 00:13:14,680 And adjust your approach based on what you learn. 411 00:13:14,680 --> 00:13:15,680 That's crucial. 412 00:13:15,680 --> 00:13:19,920 And finally, George's story reminds us that the journey is just as important as the destination. 413 00:13:19,920 --> 00:13:20,920 Totally. 414 00:13:20,920 --> 00:13:21,920 So enjoy the process. 415 00:13:21,920 --> 00:13:23,440 Celebrate the small wins. 416 00:13:23,440 --> 00:13:24,440 Yeah. 417 00:13:24,440 --> 00:13:27,800 And don't let the pursuit of success rob you of the joy in the present moment. 418 00:13:27,800 --> 00:13:29,840 It's all about finding that balance. 419 00:13:29,840 --> 00:13:30,840 Exactly. 420 00:13:30,840 --> 00:13:34,920 So remember how George was asked about something he assumes to be true, but hasn't really 421 00:13:34,920 --> 00:13:36,120 deeply questioned? 422 00:13:36,120 --> 00:13:37,120 Yeah. 423 00:13:37,120 --> 00:13:38,120 His answer might surprise you. 424 00:13:38,120 --> 00:13:39,120 Okay. 425 00:13:39,120 --> 00:13:40,120 I'm intrigued. 426 00:13:40,120 --> 00:13:41,120 So George has asked this question. 427 00:13:41,120 --> 00:13:42,120 Okay. 428 00:13:42,120 --> 00:13:43,120 And you know what he says? 429 00:13:43,120 --> 00:13:44,120 Why? 430 00:13:44,120 --> 00:13:45,120 Aliens. 431 00:13:45,120 --> 00:13:46,120 Aliens. 432 00:13:46,120 --> 00:13:47,120 Like actual extraterrestrial life. 433 00:13:47,120 --> 00:13:48,120 Wow. 434 00:13:48,120 --> 00:13:49,120 I did not see that coming. 435 00:13:49,120 --> 00:13:50,120 It was an unexpected answer. 436 00:13:50,120 --> 00:13:51,120 Yeah. 437 00:13:51,120 --> 00:13:55,800 But it speaks to his curiosity and his willingness to entertain big, bold ideas. 438 00:13:55,800 --> 00:13:56,800 That's cool. 439 00:13:56,800 --> 00:14:01,120 And surprisingly relevant, given like the rapid pace of technological advancement we're 440 00:14:01,120 --> 00:14:08,200 seeing, he even brought up that new AI technology, Sora, which can create like incredibly realistic 441 00:14:08,200 --> 00:14:10,280 videos from just a few words. 442 00:14:10,280 --> 00:14:11,280 That's mind blowing. 443 00:14:11,280 --> 00:14:12,280 Yeah. 444 00:14:12,280 --> 00:14:15,320 And he talked about seeing a demo of an 85 year old woman. 445 00:14:15,320 --> 00:14:17,720 That was entirely AI generated. 446 00:14:17,720 --> 00:14:18,720 Wow. 447 00:14:18,720 --> 00:14:19,720 And it really shook him. 448 00:14:19,720 --> 00:14:20,720 Real. 449 00:14:20,720 --> 00:14:24,000 You know, it made him think, what if we're all living in a simulation? 450 00:14:24,000 --> 00:14:25,800 That is a mind bending concept. 451 00:14:25,800 --> 00:14:26,800 It is. 452 00:14:26,800 --> 00:14:29,720 And one that's gaining traction as technology keeps advancing. 453 00:14:29,720 --> 00:14:30,720 Exactly. 454 00:14:30,720 --> 00:14:35,880 And you know, even someone like Elon Musk, who's at the forefront of innovation, is 455 00:14:35,880 --> 00:14:38,320 a proponent of the simulation theory. 456 00:14:38,320 --> 00:14:39,880 It's wild to think about. 457 00:14:39,880 --> 00:14:44,040 It's fascinating how these questions, which once seemed like science fiction, are now 458 00:14:44,040 --> 00:14:49,160 being seriously considered by some of the brightest minds. 459 00:14:49,160 --> 00:14:52,520 It makes you wonder what else we might be taking for granted. 460 00:14:52,520 --> 00:14:53,520 Totally. 461 00:14:53,520 --> 00:14:55,680 That could be completely upended in the next decade. 462 00:14:55,680 --> 00:14:56,680 Right. 463 00:14:56,680 --> 00:15:01,560 And George's openness to these big audacious questions is a powerful reminder that there's 464 00:15:01,560 --> 00:15:03,600 always more to learn and discover. 465 00:15:03,600 --> 00:15:04,600 Definitely. 466 00:15:04,600 --> 00:15:08,720 It's about cultivating curiosity, challenging our assumptions, and being open to ideas 467 00:15:08,720 --> 00:15:11,480 that might initially seem far-fetched. 468 00:15:11,480 --> 00:15:13,880 I think there's a lesson there for all of us. 469 00:15:13,880 --> 00:15:19,120 Whether it's the possibility of alien life or some groundbreaking technology we haven't 470 00:15:19,120 --> 00:15:20,720 even imagined yet. 471 00:15:20,720 --> 00:15:22,360 The future is full of unknowns. 472 00:15:22,360 --> 00:15:23,360 Totally. 473 00:15:23,360 --> 00:15:27,800 The more we embrace that uncertainty, the more likely we are to adapt and thrive. 474 00:15:27,800 --> 00:15:28,800 Exactly. 475 00:15:28,800 --> 00:15:31,800 It's about cultivating a mindset of continuous learning and exploration. 476 00:15:31,800 --> 00:15:32,800 For sure. 477 00:15:32,800 --> 00:15:37,680 Because who knows what incredible breakthroughs or paradigm-shifting discoveries are just 478 00:15:37,680 --> 00:15:38,680 around the corner. 479 00:15:38,680 --> 00:15:39,680 Totally. 480 00:15:39,680 --> 00:15:43,600 So as we wrap up this deep dive into the world of represent, we want to leave you with a 481 00:15:43,600 --> 00:15:46,160 final question to ponder. 482 00:15:46,160 --> 00:15:53,120 If you had to bet on one emerging trend or technology that might dramatically change 483 00:15:53,120 --> 00:15:55,320 our world in the next decade, what would it be? 484 00:15:55,320 --> 00:15:56,560 Ooh, that's a good one. 485 00:15:56,560 --> 00:15:57,560 Yeah. 486 00:15:57,560 --> 00:16:01,560 And how might it impact your life, your career, even your understanding of what it means to 487 00:16:01,560 --> 00:16:02,560 be human? 488 00:16:02,560 --> 00:16:03,560 That's deep. 489 00:16:03,560 --> 00:16:06,120 It is to allow yourself to imagine the possibilities. 490 00:16:06,120 --> 00:16:07,120 Okay. 491 00:16:07,120 --> 00:16:10,040 Don't be afraid to think big and embrace the unknown. 492 00:16:10,040 --> 00:16:11,040 I like it. 493 00:16:11,040 --> 00:16:15,640 The future is waiting to be shaped, and it's up to each of us to explore question and create 494 00:16:15,640 --> 00:16:17,600 the world we want to live in. 495 00:16:17,600 --> 00:16:19,320 That's it for this deep dive. 496 00:16:19,320 --> 00:16:23,520 We hope you enjoyed this journey into the world of fashion entrepreneurship and the 497 00:16:23,520 --> 00:16:26,000 boundless realm of human curiosity. 498 00:16:26,000 --> 00:16:27,000 Do you? 499 00:16:27,000 --> 00:16:28,000 Do it. 500 00:16:28,000 --> 00:16:33,040 Until next time, keep exploring, keep questioning, and keep diving deep. 501 00:16:33,040 --> 00:16:34,040 Awesome. 502 00:16:34,040 --> 00:16:35,440 I'm looking forward to the next one. 503 00:16:35,440 --> 00:16:37,440 Now remember that trademark battle we mentioned? 504 00:16:37,440 --> 00:16:38,440 Oh, yeah. 505 00:16:38,440 --> 00:16:39,440 Picture this. 506 00:16:39,440 --> 00:16:44,120 You've poured your heart and soul into building a brand for years, and you suddenly get this 507 00:16:44,120 --> 00:16:50,880 letter saying that someone else is claiming to own the trademark in Europe. 508 00:16:50,880 --> 00:16:51,880 Oh my God. 509 00:16:51,880 --> 00:16:53,880 Talk about it in a nightmare. 510 00:16:53,880 --> 00:16:54,880 That's terrible. 511 00:16:54,880 --> 00:16:57,440 And that's exactly what happened to George and Michael. 512 00:16:57,440 --> 00:17:03,360 So another company just came out of nowhere and said they had rights to the name represent. 513 00:17:03,360 --> 00:17:04,360 Yeah. 514 00:17:04,360 --> 00:17:05,640 And suddenly they were in a full blown legal battle. 515 00:17:05,640 --> 00:17:08,200 I mean, that's where the importance of due diligence really comes in. 516 00:17:08,200 --> 00:17:09,200 Oh, absolutely. 517 00:17:09,200 --> 00:17:10,200 Especially for new businesses. 518 00:17:10,200 --> 00:17:11,200 Yeah. 519 00:17:11,200 --> 00:17:14,280 And they're going to be so costly and drain you emotionally. 520 00:17:14,280 --> 00:17:15,280 Totally. 521 00:17:15,280 --> 00:17:18,960 It's a good reminder that legal matters shouldn't be taken lightly. 522 00:17:18,960 --> 00:17:22,680 And seeking advice from experts is crucial. 523 00:17:22,680 --> 00:17:23,680 Absolutely. 524 00:17:23,680 --> 00:17:26,680 So for George and Michael, this was a really dark time. 525 00:17:26,680 --> 00:17:27,680 Understandably so. 526 00:17:27,680 --> 00:17:33,280 Filled with anxiety and fear, they couldn't even post on social media for fear of tipping 527 00:17:33,280 --> 00:17:34,440 off the other company. 528 00:17:34,440 --> 00:17:35,440 Wow. 529 00:17:35,440 --> 00:17:39,560 They were literally living with the possibility of losing everything they worked so hard to 530 00:17:39,560 --> 00:17:40,560 build. 531 00:17:40,560 --> 00:17:41,560 It took a lot of pressure. 532 00:17:41,560 --> 00:17:42,560 It is. 533 00:17:42,560 --> 00:17:45,160 And it's a testament to their resilience. 534 00:17:45,160 --> 00:17:47,480 That they didn't crumble under that pressure. 535 00:17:47,480 --> 00:17:48,480 For sure. 536 00:17:48,480 --> 00:17:50,720 They actually channeled that stress into motivation. 537 00:17:50,720 --> 00:17:51,720 Oh, wow. 538 00:17:51,720 --> 00:17:54,840 And pushed even harder to make the brand a success. 539 00:17:54,840 --> 00:17:55,920 That's amazing. 540 00:17:55,920 --> 00:18:00,480 And eventually they negotiated a settlement, but they had to buy back the trademark. 541 00:18:00,480 --> 00:18:01,480 Oh, wow. 542 00:18:01,480 --> 00:18:02,680 Which likely cost them millions. 543 00:18:02,680 --> 00:18:03,680 Oh, my gosh. 544 00:18:03,680 --> 00:18:05,200 But they got their brand back. 545 00:18:05,200 --> 00:18:06,200 That's the important thing. 546 00:18:06,200 --> 00:18:07,560 Can you imagine the relief? 547 00:18:07,560 --> 00:18:09,200 Oh, I bet it was immense. 548 00:18:09,200 --> 00:18:11,800 It was a crucial turning point in their story. 549 00:18:11,800 --> 00:18:12,800 Absolutely. 550 00:18:12,800 --> 00:18:18,440 They were willing to make significant financial sacrifices to protect their brand and its future. 551 00:18:18,440 --> 00:18:19,940 That shows real commitment. 552 00:18:19,940 --> 00:18:22,640 It shows how much they believed in what they were creating. 553 00:18:22,640 --> 00:18:23,640 Totally. 554 00:18:23,640 --> 00:18:27,960 But even with the trademark issue resolved, they were still facing immense pressure. 555 00:18:27,960 --> 00:18:30,480 The business was growing so rapidly. 556 00:18:30,480 --> 00:18:31,920 And they were drowning in tasks. 557 00:18:31,920 --> 00:18:32,920 Oh, wow. 558 00:18:32,920 --> 00:18:33,920 So it's like a double-edged sword. 559 00:18:33,920 --> 00:18:34,920 Yeah. 560 00:18:34,920 --> 00:18:38,640 And they were making more money than they ever dreamed of in their early 20s. 561 00:18:38,640 --> 00:18:39,640 That's incredible. 562 00:18:39,640 --> 00:18:41,120 But it was coming at a personal cost. 563 00:18:41,120 --> 00:18:42,120 Right. 564 00:18:42,120 --> 00:18:43,720 It's that classic entrepreneurial dilemma. 565 00:18:43,720 --> 00:18:44,720 Yeah. 566 00:18:44,720 --> 00:18:47,280 The tension between ambition and well-being. 567 00:18:47,280 --> 00:18:48,280 Totally. 568 00:18:48,280 --> 00:18:52,520 An unsustainable growth can really harm both the business and the individual in the long 569 00:18:52,520 --> 00:18:53,520 run. 570 00:18:53,520 --> 00:18:54,520 Absolutely. 571 00:18:54,520 --> 00:18:55,800 And that's when George made a really pivotal decision. 572 00:18:55,800 --> 00:18:56,800 Okay. 573 00:18:56,800 --> 00:18:57,800 What was that? 574 00:18:57,800 --> 00:19:05,360 He hired Paul Spencer, who was this seasoned executive who had managed a $500 million business 575 00:19:05,360 --> 00:19:07,880 to become represents CEO. 576 00:19:07,880 --> 00:19:08,880 Oh, wow. 577 00:19:08,880 --> 00:19:10,160 So he brought in the big guns. 578 00:19:10,160 --> 00:19:11,160 He did. 579 00:19:11,160 --> 00:19:12,360 And it was a brilliant move. 580 00:19:12,360 --> 00:19:13,360 Yeah. 581 00:19:13,360 --> 00:19:17,360 Bringing in someone with Paul's experience allowed George to step back from the day-to-day 582 00:19:17,360 --> 00:19:22,760 operations and focus on his creative strengths, which is really the heart of represent. 583 00:19:22,760 --> 00:19:23,760 Exactly. 584 00:19:23,760 --> 00:19:24,760 Delegate and elevate. 585 00:19:24,760 --> 00:19:25,760 Yeah. 586 00:19:25,760 --> 00:19:27,000 And it's a lesson that he wishes he learned earlier. 587 00:19:27,000 --> 00:19:28,000 What's that? 588 00:19:28,000 --> 00:19:30,160 That it's okay to not be good at everything. 589 00:19:30,160 --> 00:19:31,160 Oh, for sure. 590 00:19:31,160 --> 00:19:35,520 And that bringing in experts can unlock incredible growth. 591 00:19:35,520 --> 00:19:36,520 Totally. 592 00:19:36,520 --> 00:19:40,240 It's something that I think we can all apply to our own lives and careers. 593 00:19:40,240 --> 00:19:41,240 Absolutely. 594 00:19:41,240 --> 00:19:42,520 Delegating doesn't mean losing control. 595 00:19:42,520 --> 00:19:43,520 Yeah. 596 00:19:43,520 --> 00:19:45,000 It's about empowering others. 597 00:19:45,000 --> 00:19:46,000 Right. 598 00:19:46,000 --> 00:19:47,680 To contribute their talents and expertise. 599 00:19:47,680 --> 00:19:50,160 And it allows you to focus on your highest value work. 600 00:19:50,160 --> 00:19:51,160 Exactly. 601 00:19:51,160 --> 00:19:53,760 So the impact of bringing Paul on board was immediate. 602 00:19:53,760 --> 00:19:54,760 Okay. 603 00:19:54,760 --> 00:19:56,760 George describes this incredible sense of relief. 604 00:19:56,760 --> 00:19:57,760 Oh, wow. 605 00:19:57,760 --> 00:19:59,440 It freed up his time and energy. 606 00:19:59,440 --> 00:20:00,440 Yeah. 607 00:20:00,440 --> 00:20:01,840 To focus on what he truly loved. 608 00:20:01,840 --> 00:20:02,840 Right. 609 00:20:02,840 --> 00:20:03,840 Just designing the next collection. 610 00:20:03,840 --> 00:20:04,840 That's awesome. 611 00:20:04,840 --> 00:20:08,400 George just reinforces the idea that delegation isn't about giving up control. 612 00:20:08,400 --> 00:20:09,400 Right. 613 00:20:09,400 --> 00:20:12,120 It's about leveraging the strengths of others to achieve more. 614 00:20:12,120 --> 00:20:13,760 Couldn't agree more. 615 00:20:13,760 --> 00:20:19,080 So George has asked this question about something he assumes is true, but hasn't really like 616 00:20:19,080 --> 00:20:20,080 deeply questioned. 617 00:20:20,080 --> 00:20:21,920 And you know what he says? 618 00:20:21,920 --> 00:20:22,920 Well. 619 00:20:22,920 --> 00:20:23,920 Aliens. 620 00:20:23,920 --> 00:20:25,600 Like actual extraterrestrial life. 621 00:20:25,600 --> 00:20:26,600 Wow. 622 00:20:26,600 --> 00:20:27,600 Okay. 623 00:20:27,600 --> 00:20:28,600 I was not expecting that. 624 00:20:28,600 --> 00:20:29,600 Yeah. 625 00:20:29,600 --> 00:20:30,600 It's a pretty unexpected answer. 626 00:20:30,600 --> 00:20:31,600 It is. 627 00:20:31,600 --> 00:20:32,600 But I think it speaks to his curiosity. 628 00:20:32,600 --> 00:20:33,600 Yeah. 629 00:20:33,600 --> 00:20:36,600 And he's given us to entertain these big, bold ideas. 630 00:20:36,600 --> 00:20:37,600 Totally. 631 00:20:37,600 --> 00:20:38,800 And it's surprisingly relevant. 632 00:20:38,800 --> 00:20:39,800 Yeah. 633 00:20:39,800 --> 00:20:42,600 Given the crazy pace of technological advancement. 634 00:20:42,600 --> 00:20:43,600 Totally. 635 00:20:43,600 --> 00:20:44,600 Like think about it. 636 00:20:44,600 --> 00:20:45,600 Yeah. 637 00:20:45,600 --> 00:20:47,120 He even brought up that new AI technology, Sora. 638 00:20:47,120 --> 00:20:48,120 Oh yeah. 639 00:20:48,120 --> 00:20:49,120 I've heard of that. 640 00:20:49,120 --> 00:20:53,840 Which can create like these incredibly realistic videos from just a few words. 641 00:20:53,840 --> 00:20:54,840 It's insane. 642 00:20:54,840 --> 00:20:55,840 I know. 643 00:20:55,840 --> 00:21:00,080 And he talked about seeing a demo of an 85 year old woman that was entirely AI generated. 644 00:21:00,080 --> 00:21:01,080 No. 645 00:21:01,080 --> 00:21:02,360 And it like really shook him. 646 00:21:02,360 --> 00:21:03,360 I can imagine. 647 00:21:03,360 --> 00:21:05,840 It made him think like what if we're all living in a simulation? 648 00:21:05,840 --> 00:21:06,840 Right. 649 00:21:06,840 --> 00:21:08,720 That's like a total mind bending concept. 650 00:21:08,720 --> 00:21:09,720 It is. 651 00:21:09,720 --> 00:21:14,680 And it's gaining traction as technology blurs the lines between reality and what we perceive 652 00:21:14,680 --> 00:21:15,680 is real. 653 00:21:15,680 --> 00:21:16,680 Totally. 654 00:21:16,680 --> 00:21:17,680 Even like Elon Musk. 655 00:21:17,680 --> 00:21:18,680 I know, right? 656 00:21:18,680 --> 00:21:20,600 Who's at the forefront of all this innovation. 657 00:21:20,600 --> 00:21:21,600 Yeah. 658 00:21:21,600 --> 00:21:23,440 Is like a proponent of the simulation theory. 659 00:21:23,440 --> 00:21:24,440 It's wild. 660 00:21:24,440 --> 00:21:25,440 It is. 661 00:21:25,440 --> 00:21:30,320 And it's fascinating how these questions that once seemed like pure science fiction. 662 00:21:30,320 --> 00:21:31,320 Right. 663 00:21:31,320 --> 00:21:34,360 And it's seriously considered some of the brightest minds. 664 00:21:34,360 --> 00:21:37,040 It makes you wonder what else we might be taking for granted. 665 00:21:37,040 --> 00:21:38,040 Totally. 666 00:21:38,040 --> 00:21:40,480 That could be like totally upended in the next decade. 667 00:21:40,480 --> 00:21:41,480 Right. 668 00:21:41,480 --> 00:21:45,280 And George's openness to these like big audacious questions. 669 00:21:45,280 --> 00:21:46,280 Yeah. 670 00:21:46,280 --> 00:21:50,400 It's a powerful reminder that there's always more to learn and discover. 671 00:21:50,400 --> 00:21:51,400 Absolutely. 672 00:21:51,400 --> 00:21:53,320 It's about cultivating that curiosity. 673 00:21:53,320 --> 00:21:54,320 Yeah. 674 00:21:54,320 --> 00:21:55,320 Challenging our assumptions. 675 00:21:55,320 --> 00:21:56,320 For sure. 676 00:21:56,320 --> 00:21:59,680 And being open to ideas that might initially seem far-fetched. 677 00:21:59,680 --> 00:22:00,680 Totally. 678 00:22:00,680 --> 00:22:02,720 I think there's a huge lesson there for all of us. 679 00:22:02,720 --> 00:22:03,720 I agree. 680 00:22:03,720 --> 00:22:08,560 Whether it's the possibility of alien life or some groundbreaking technology we haven't 681 00:22:08,560 --> 00:22:09,720 even imagined yet. 682 00:22:09,720 --> 00:22:10,720 Right. 683 00:22:10,720 --> 00:22:11,720 The future is full of unknowns. 684 00:22:11,720 --> 00:22:12,720 Yeah. 685 00:22:12,720 --> 00:22:14,840 And the more we embrace that uncertainty. 686 00:22:14,840 --> 00:22:15,840 Totally. 687 00:22:15,840 --> 00:22:18,960 The more likely we are to adapt and thrive. 688 00:22:18,960 --> 00:22:23,240 It's about cultivating a mindset of continuous learning and exploration. 689 00:22:23,240 --> 00:22:24,240 I love that. 690 00:22:24,240 --> 00:22:28,600 Because who knows what incredible breakthroughs or paradigm shifting discoveries are just 691 00:22:28,600 --> 00:22:29,600 around the corner. 692 00:22:29,600 --> 00:22:30,600 Exactly. 693 00:22:30,600 --> 00:22:35,000 And as we wrap up this deep dive into the world of represent and George Heaton's journey. 694 00:22:35,000 --> 00:22:36,000 Yeah. 695 00:22:36,000 --> 00:22:37,680 We want to leave you with a final question to ponder. 696 00:22:37,680 --> 00:22:38,680 Okay. 697 00:22:38,680 --> 00:22:39,680 Hit me. 698 00:22:39,680 --> 00:22:43,080 If you had to bet on one emerging trend or technology that might dramatically change 699 00:22:43,080 --> 00:22:45,360 our world in the next decade. 700 00:22:45,360 --> 00:22:46,360 What would it be? 701 00:22:46,360 --> 00:22:47,360 Ooh. 702 00:22:47,360 --> 00:22:48,360 That's a tough one. 703 00:22:48,360 --> 00:22:49,360 It is. 704 00:22:49,360 --> 00:22:52,840 And how might it impact your life, your career, your relationships, even your understanding 705 00:22:52,840 --> 00:22:54,520 of what it means to be human. 706 00:22:54,520 --> 00:22:55,520 Wow. 707 00:22:55,520 --> 00:22:56,520 That's deep. 708 00:22:56,520 --> 00:22:58,960 It is so allow yourself to imagine the possibilities. 709 00:22:58,960 --> 00:22:59,960 Okay. 710 00:22:59,960 --> 00:23:02,920 So be afraid to think big and embrace the unknown. 711 00:23:02,920 --> 00:23:03,920 I like it. 712 00:23:03,920 --> 00:23:05,440 The future is waiting to be shaped. 713 00:23:05,440 --> 00:23:06,440 Yeah. 714 00:23:06,440 --> 00:23:10,440 And it's up to each of us to explore question and create the world we want to live in. 715 00:23:10,440 --> 00:23:12,240 Why said? 716 00:23:12,240 --> 00:23:16,040 That's it for this deep dive into the world of represent to. 717 00:23:16,040 --> 00:23:19,920 We hope you enjoyed this journey into the world of fashion entrepreneurship and the boundless 718 00:23:19,920 --> 00:23:21,800 realm of human curiosity. 719 00:23:21,800 --> 00:23:23,240 I definitely did. 720 00:23:23,240 --> 00:23:24,640 Until next time. 721 00:23:24,640 --> 00:23:25,640 Keep exploring. 722 00:23:25,640 --> 00:23:26,640 Keep questioning. 723 00:23:26,640 --> 00:23:33,640 Diving deep.