1 00:00:00,000 --> 00:00:01,900 Hey everyone, you know, on our last deep dive, 2 00:00:01,900 --> 00:00:04,480 we were talking about all the different paths to success. 3 00:00:04,480 --> 00:00:07,000 And it got me thinking about this awesome YouTube video 4 00:00:07,000 --> 00:00:10,280 I just saw by this entrepreneur, Amon Godsey. 5 00:00:10,280 --> 00:00:11,760 Oh yeah, I think I saw that one. 6 00:00:11,760 --> 00:00:13,960 Yeah, so he had this super interesting take 7 00:00:13,960 --> 00:00:15,600 on the whole idea of success 8 00:00:15,600 --> 00:00:18,000 and how sometimes it can actually be a trap. 9 00:00:18,000 --> 00:00:19,280 Oh, really? How so? 10 00:00:19,280 --> 00:00:21,700 Well, he uses this really powerful analogy. 11 00:00:21,700 --> 00:00:24,640 He compares it to being stuck in a prison cell 12 00:00:24,640 --> 00:00:26,240 with three different handcuffs. 13 00:00:26,240 --> 00:00:28,200 Wow, that's a pretty intense image. 14 00:00:28,200 --> 00:00:31,560 Right, and each handcuff represents a different trap 15 00:00:31,560 --> 00:00:34,320 that we can fall into on the path to success. 16 00:00:34,320 --> 00:00:36,360 Okay, I'm intrigued. What are these handcuffs? 17 00:00:36,360 --> 00:00:38,320 Well, the first one is all about money. 18 00:00:38,320 --> 00:00:41,080 Money? Isn't that the whole point of being successful? 19 00:00:41,080 --> 00:00:42,160 Yeah, in a lot of ways, 20 00:00:42,160 --> 00:00:44,400 but Godsey argues that financial success 21 00:00:44,400 --> 00:00:46,680 doesn't always equal financial freedom. 22 00:00:46,680 --> 00:00:48,640 Hmm, that's an interesting distinction. 23 00:00:48,640 --> 00:00:50,640 And he illustrates this perfectly with the story 24 00:00:50,640 --> 00:00:52,120 he tells about a hotshot lawyer. 25 00:00:52,120 --> 00:00:53,400 He knows this guy's got it all. 26 00:00:53,400 --> 00:00:56,440 You know, the Porsche 911 Turbo S, the Rolex Day-Date, 27 00:00:56,440 --> 00:00:59,080 even $22,000 Tom Ford suits. 28 00:00:59,080 --> 00:01:01,840 Okay, so he's definitely got the financial success part down. 29 00:01:01,840 --> 00:01:05,240 Right, but then Godsey reveals the flip side, 30 00:01:05,240 --> 00:01:08,160 this lawyer has practically zero free time. 31 00:01:08,160 --> 00:01:11,760 He's missing out on family friendships, travel hobbies, 32 00:01:11,760 --> 00:01:14,080 all the things that make life enjoyable. 33 00:01:14,080 --> 00:01:17,600 Oh, wow. So it's like he's achieved this outward success, 34 00:01:17,600 --> 00:01:19,600 but at a huge personal cost. 35 00:01:19,600 --> 00:01:23,080 Exactly, and that's what Godsey calls the money handcuff. 36 00:01:23,080 --> 00:01:24,240 You're making a ton of money, 37 00:01:24,240 --> 00:01:26,480 but you're essentially trapped by your lifestyle 38 00:01:26,480 --> 00:01:27,680 and the need to maintain it. 39 00:01:27,680 --> 00:01:29,160 So it's like those golden handcuffs 40 00:01:29,160 --> 00:01:30,480 you hear about in the corporate world. 41 00:01:30,480 --> 00:01:33,120 Exactly, you're chained to your job even if you hate it 42 00:01:33,120 --> 00:01:35,520 because you need that income to support your lifestyle. 43 00:01:35,520 --> 00:01:37,360 Makes you wonder, is it really worth it? 44 00:01:37,360 --> 00:01:38,960 Right, and that's why Godsey is so big 45 00:01:38,960 --> 00:01:40,600 on this idea of financial freedom, 46 00:01:40,600 --> 00:01:43,840 which he defines as working because you want to, 47 00:01:43,840 --> 00:01:45,040 not because you have to. 48 00:01:45,040 --> 00:01:45,880 That makes sense. 49 00:01:45,880 --> 00:01:47,360 So it's about having options and flexibility. 50 00:01:47,360 --> 00:01:50,240 Exactly, and he has some really thought-provoking questions 51 00:01:50,240 --> 00:01:53,360 to help you figure out where you stand on this spectrum. 52 00:01:53,360 --> 00:01:54,240 Oh, like what? 53 00:01:54,240 --> 00:01:55,560 Well, he asks things like, 54 00:01:55,560 --> 00:01:57,240 could you stop working right now 55 00:01:57,240 --> 00:02:00,360 and maintain your lifestyle for six to 12 months? 56 00:02:00,360 --> 00:02:02,880 Hmm, that's a good one. 57 00:02:02,880 --> 00:02:04,720 I'm not sure I can honestly say yes to that. 58 00:02:04,720 --> 00:02:06,280 Right, and that's the point he wants us 59 00:02:06,280 --> 00:02:08,160 to really examine our relationship with money, 60 00:02:08,160 --> 00:02:11,280 and whether it's truly serving us or holding us back. 61 00:02:11,280 --> 00:02:13,280 Okay, so that's the money handcuff. 62 00:02:13,280 --> 00:02:14,120 What about the second one? 63 00:02:14,120 --> 00:02:16,560 So the second handcuff is all about time. 64 00:02:16,560 --> 00:02:19,200 Time, how can time be a handcuff? 65 00:02:19,200 --> 00:02:21,920 Well, Godsey uses the example of a software developer 66 00:02:21,920 --> 00:02:26,240 to illustrate this guy's making great money, 67 00:02:26,240 --> 00:02:28,240 has the flexibility to work remotely, 68 00:02:28,240 --> 00:02:30,240 you know the whole digital nomad thing. 69 00:02:30,240 --> 00:02:32,080 Oh yeah, that sounds pretty dreamy. 70 00:02:32,080 --> 00:02:34,840 Right, but even he's not truly free. 71 00:02:34,840 --> 00:02:35,680 How so? 72 00:02:35,680 --> 00:02:37,520 Well, he's still tethered to his laptop, 73 00:02:37,520 --> 00:02:39,840 answering emails, meeting deadlines, 74 00:02:39,840 --> 00:02:41,720 even if he's working from a beach in Bali. 75 00:02:41,720 --> 00:02:43,000 So it's like that wherever you go, 76 00:02:43,000 --> 00:02:44,040 there you are kind of thing. 77 00:02:44,040 --> 00:02:48,040 Exactly, Godsey argues that even if you have a job you love, 78 00:02:48,040 --> 00:02:50,520 if you're still constantly working, 79 00:02:50,520 --> 00:02:52,760 you're not really experiencing true freedom. 80 00:02:52,760 --> 00:02:53,800 That's a really good point. 81 00:02:53,800 --> 00:02:55,560 It's like you're trading your time for money 82 00:02:55,560 --> 00:02:57,480 and sometimes that trade off isn't worth it. 83 00:02:57,480 --> 00:02:59,920 And it can lead to all sorts of negative consequences, 84 00:02:59,920 --> 00:03:01,720 like stress burnout resentment. 85 00:03:01,720 --> 00:03:02,960 Especially when you see other people 86 00:03:02,960 --> 00:03:07,080 who might be earning less, but have way more free time. 87 00:03:07,080 --> 00:03:09,200 Right, it's like a hidden cost of success 88 00:03:09,200 --> 00:03:10,600 that we don't often talk about. 89 00:03:10,600 --> 00:03:13,000 So how do we know if we're caught in this time trap? 90 00:03:13,000 --> 00:03:14,920 Well, Godsey has some more tough questions 91 00:03:14,920 --> 00:03:16,320 for us to consider. 92 00:03:16,320 --> 00:03:17,160 Lame on me. 93 00:03:17,160 --> 00:03:20,600 He asked things like, could you take a full week off work 94 00:03:20,600 --> 00:03:22,240 without any repercussions? 95 00:03:23,720 --> 00:03:24,560 Oof, probably not. 96 00:03:24,560 --> 00:03:25,920 Could you structure your workday 97 00:03:25,920 --> 00:03:28,040 around your own ideal schedule? 98 00:03:28,040 --> 00:03:31,320 That would be amazing, but not in my current situation. 99 00:03:31,320 --> 00:03:35,280 And could you automate tasks to free up more time? 100 00:03:35,280 --> 00:03:37,160 That's something I've been meaning to explore more, 101 00:03:37,160 --> 00:03:39,240 but it always seems like there's not enough time. 102 00:03:39,240 --> 00:03:40,800 Which kind of proves his point, right? 103 00:03:40,800 --> 00:03:42,720 We're often so caught up in the doing 104 00:03:42,720 --> 00:03:44,720 that we don't make time for the things 105 00:03:44,720 --> 00:03:46,720 that could actually give us more freedom. 106 00:03:46,720 --> 00:03:47,800 That's a vicious cycle. 107 00:03:47,800 --> 00:03:49,760 So that's the time handcuff. 108 00:03:49,760 --> 00:03:50,920 What about the third one? 109 00:03:50,920 --> 00:03:52,840 For the third handcuff, Godsey takes us 110 00:03:52,840 --> 00:03:54,360 into the world of a dentist. 111 00:03:54,360 --> 00:03:55,280 A dentist? 112 00:03:55,280 --> 00:03:56,880 What's so trapping about being a dentist? 113 00:03:56,880 --> 00:03:59,240 Well, this particular dentist owns his own practice. 114 00:03:59,240 --> 00:04:00,800 He's passionate about his work, 115 00:04:00,800 --> 00:04:02,960 but he's geographically tied to his clinic. 116 00:04:02,960 --> 00:04:04,840 So even though he's his own boss, 117 00:04:04,840 --> 00:04:07,440 he's still limited by location. 118 00:04:07,440 --> 00:04:09,640 Exactly, he can't just pick up and travel, 119 00:04:09,640 --> 00:04:11,840 and he's even missed important life events 120 00:04:11,840 --> 00:04:14,200 because of his commitment to the practice. 121 00:04:14,200 --> 00:04:15,480 That's tough. 122 00:04:15,480 --> 00:04:17,360 It's like he's built his own golden cage. 123 00:04:17,360 --> 00:04:19,040 Right, and it's a great example 124 00:04:19,040 --> 00:04:21,840 of how starting a traditional brick and mortar business 125 00:04:21,840 --> 00:04:23,880 while it offers certain freedoms 126 00:04:23,880 --> 00:04:26,200 can also create this illusion of freedom. 127 00:04:26,200 --> 00:04:28,320 So it's like you're tethered to a specific place 128 00:04:28,320 --> 00:04:30,640 even if you have more control over your work. 129 00:04:30,640 --> 00:04:33,280 Exactly, and that can lead to a lot of frustration 130 00:04:33,280 --> 00:04:36,440 and resentment, especially if you have a strong desire 131 00:04:36,440 --> 00:04:38,840 to travel or experience different cultures. 132 00:04:38,840 --> 00:04:40,360 Makes you wonder how many people out there 133 00:04:40,360 --> 00:04:42,000 feel trapped in a similar way. 134 00:04:42,000 --> 00:04:44,440 Right, they might be outwardly successful, 135 00:04:44,440 --> 00:04:48,120 but secretly longing for more freedom and flexibility. 136 00:04:48,120 --> 00:04:49,560 So what's the solution? 137 00:04:49,560 --> 00:04:51,920 How do we break free from this location handcuff? 138 00:04:51,920 --> 00:04:54,160 Well, Gadzis suggests that we need to find ways 139 00:04:54,160 --> 00:04:55,880 to earn and travel simultaneously. 140 00:04:55,880 --> 00:04:59,160 That sounds amazing, but how is that even possible? 141 00:04:59,160 --> 00:05:00,920 Well, it depends on your field and your skills, 142 00:05:00,920 --> 00:05:04,200 but he encourages us to explore remote work opportunities 143 00:05:04,200 --> 00:05:06,240 and to consider whether our current paths 144 00:05:06,240 --> 00:05:09,040 could support a more location-independent lifestyle. 145 00:05:09,040 --> 00:05:10,720 So it's about thinking outside the box 146 00:05:10,720 --> 00:05:13,680 and challenging those assumptions about what's possible. 147 00:05:13,680 --> 00:05:16,600 Exactly, and he has some really thought-provoking questions 148 00:05:16,600 --> 00:05:17,800 to help us do that. 149 00:05:17,800 --> 00:05:18,880 Like what? 150 00:05:18,880 --> 00:05:20,160 Well, he asks things like, 151 00:05:20,160 --> 00:05:21,800 could you move to another country 152 00:05:21,800 --> 00:05:23,640 and still maintain your income? 153 00:05:23,640 --> 00:05:25,920 Hmm, that would definitely require 154 00:05:25,920 --> 00:05:27,280 some creative problem solving. 155 00:05:27,280 --> 00:05:30,240 Are there remote opportunities in your field? 156 00:05:30,240 --> 00:05:31,720 That's something I've been looking into 157 00:05:31,720 --> 00:05:32,880 more and more lately. 158 00:05:32,880 --> 00:05:34,720 And has anyone else in your industry 159 00:05:34,720 --> 00:05:38,920 already achieved this kind of geographical freedom? 160 00:05:38,920 --> 00:05:40,600 It's always inspiring to see others 161 00:05:40,600 --> 00:05:43,320 who have blazed the trail and shown what's possible. 162 00:05:43,320 --> 00:05:46,120 Right, it's like they've given us a roadmap to follow. 163 00:05:46,120 --> 00:05:48,520 Okay, so we've got these three handcuffs, 164 00:05:48,520 --> 00:05:50,200 money, time, and location. 165 00:05:51,320 --> 00:05:54,120 It's amazing how subtle these traps can be, 166 00:05:54,120 --> 00:05:57,120 how easy it is to fall into them without even realizing it. 167 00:05:57,120 --> 00:05:58,360 It's the danger, isn't it? 168 00:05:58,360 --> 00:06:00,720 We get so caught up in chasing a certain definition 169 00:06:00,720 --> 00:06:03,640 of success that we lose sight of what truly matters. 170 00:06:03,640 --> 00:06:05,600 Our freedom, our well-being, our happiness. 171 00:06:05,600 --> 00:06:08,000 Exactly, and the crazy thing is that a lot of us 172 00:06:08,000 --> 00:06:09,800 are wearing at least one of these handcuffs 173 00:06:09,800 --> 00:06:11,320 without even realizing it. 174 00:06:11,320 --> 00:06:13,280 So what do we do about it? 175 00:06:13,280 --> 00:06:15,240 How do we break free from these traps? 176 00:06:15,240 --> 00:06:17,640 Well, that's where things get really interesting. 177 00:06:17,640 --> 00:06:19,560 And that's what we'll dive into in part two 178 00:06:19,560 --> 00:06:20,480 of the steep dive. 179 00:06:20,480 --> 00:06:22,240 Can't wait, I'm already feeling inspired 180 00:06:22,240 --> 00:06:23,080 to make some changes. 181 00:06:23,080 --> 00:06:24,480 Me too! 182 00:06:24,480 --> 00:06:26,360 It's time to unlock those handcuffs 183 00:06:26,360 --> 00:06:29,000 and start living a life of true freedom. 184 00:06:29,000 --> 00:06:30,120 Let's do it. 185 00:06:30,120 --> 00:06:31,720 All right, so are you ready to actually break free 186 00:06:31,720 --> 00:06:32,560 from those handcuffs? 187 00:06:32,560 --> 00:06:33,480 Oh yeah, let's do this. 188 00:06:33,480 --> 00:06:35,520 I'm ready to unlock some serious freedom here. 189 00:06:35,520 --> 00:06:38,160 Okay, well, Gadsie has some really concrete solutions 190 00:06:38,160 --> 00:06:40,120 that he calls digital sovereignty. 191 00:06:40,120 --> 00:06:42,880 Digital sovereignty, that sounds kind of intense. 192 00:06:42,880 --> 00:06:45,200 It is, but in a good way. 193 00:06:45,200 --> 00:06:47,600 It's all about using the power of the internet 194 00:06:47,600 --> 00:06:50,160 to create a life of freedom and flexibility. 195 00:06:50,160 --> 00:06:51,000 Oh, I'm listening. 196 00:06:51,000 --> 00:06:52,440 How do we actually do that though? 197 00:06:52,440 --> 00:06:54,360 Well, it all starts with identifying 198 00:06:54,360 --> 00:06:56,200 your unique skills and passions. 199 00:06:56,200 --> 00:06:57,040 Yeah. 200 00:06:57,040 --> 00:06:57,860 What are you good at? 201 00:06:57,860 --> 00:06:58,720 What do you enjoy doing? 202 00:06:58,720 --> 00:07:00,600 Okay, so I need to figure out what I'm good at 203 00:07:00,600 --> 00:07:02,320 and what I actually like to do. 204 00:07:02,320 --> 00:07:04,960 Exactly, because the key is to find something 205 00:07:04,960 --> 00:07:06,520 that people are willing to pay for. 206 00:07:06,520 --> 00:07:08,600 So it's not just about following your bliss. 207 00:07:08,600 --> 00:07:12,320 It's about finding a way to monetize your passions. 208 00:07:12,320 --> 00:07:14,560 Right, you need to create something of value 209 00:07:14,560 --> 00:07:16,440 that solves the problem for others. 210 00:07:16,440 --> 00:07:18,080 Got it. 211 00:07:18,080 --> 00:07:20,040 So I need to find my zone of genius 212 00:07:20,040 --> 00:07:22,920 and then figure out how to turn it into a business. 213 00:07:22,920 --> 00:07:23,760 Exactly. 214 00:07:23,760 --> 00:07:26,200 And the cool thing is that it can be anything. 215 00:07:26,200 --> 00:07:29,160 You don't have to be a tech genius or a marketing whiz. 216 00:07:29,160 --> 00:07:30,600 So like what are some examples? 217 00:07:30,600 --> 00:07:32,640 Well, Gadsie throws out a bunch of different ideas 218 00:07:32,640 --> 00:07:37,300 like e-commerce, online coaching, digital marketing, 219 00:07:37,300 --> 00:07:39,280 even building software products. 220 00:07:39,280 --> 00:07:41,080 Wow, the possibilities are endless. 221 00:07:41,080 --> 00:07:41,920 Right. 222 00:07:41,920 --> 00:07:44,440 The key is that they can all be run from anywhere 223 00:07:44,440 --> 00:07:46,040 with an internet connection. 224 00:07:46,040 --> 00:07:47,720 That's where the digital sovereignty comes in. 225 00:07:47,720 --> 00:07:49,880 You're not tied to a specific location. 226 00:07:49,880 --> 00:07:50,720 Exactly. 227 00:07:50,720 --> 00:07:51,900 You can work from anywhere in the world 228 00:07:51,900 --> 00:07:54,120 as long as you have a laptop and a wifey connection. 229 00:07:54,120 --> 00:07:56,960 So you could be sipping margaritas on a beach in Bali 230 00:07:56,960 --> 00:07:58,160 while you're running your business. 231 00:07:58,160 --> 00:07:59,480 Exactly. 232 00:07:59,480 --> 00:08:00,520 That's the dream, right? 233 00:08:00,520 --> 00:08:02,840 It definitely sounds appealing, but I have to admit, 234 00:08:02,840 --> 00:08:04,760 I'm also feeling a bit overwhelmed. 235 00:08:04,760 --> 00:08:06,280 Where do I even start? 236 00:08:06,280 --> 00:08:07,680 Well, one thing Gadsie recommends 237 00:08:07,680 --> 00:08:10,160 is to focus on developing high income skills. 238 00:08:10,160 --> 00:08:11,640 High income skills. 239 00:08:11,640 --> 00:08:13,560 They're skills that are in high demand, 240 00:08:13,560 --> 00:08:15,920 regardless of where you are in the world. 241 00:08:15,920 --> 00:08:18,560 Things like copywriting, web development, graphic design. 242 00:08:18,560 --> 00:08:20,280 So these are skills that can help me build 243 00:08:20,280 --> 00:08:21,920 a sustainable online business. 244 00:08:21,920 --> 00:08:22,760 Exactly. 245 00:08:22,760 --> 00:08:25,280 They give you the tools you need to create and market 246 00:08:25,280 --> 00:08:27,440 your products or services online. 247 00:08:27,440 --> 00:08:30,980 So even if I don't have a specific business idea right now, 248 00:08:30,980 --> 00:08:33,640 I can start by developing these skills. 249 00:08:33,640 --> 00:08:34,640 Absolutely. 250 00:08:34,640 --> 00:08:37,320 It's like laying the foundation for your digital empire. 251 00:08:37,320 --> 00:08:38,960 Okay, that makes sense. 252 00:08:38,960 --> 00:08:41,000 But I'm still feeling a bit intimidated. 253 00:08:41,000 --> 00:08:43,480 Isn't the online world incredibly competitive? 254 00:08:43,480 --> 00:08:44,320 It can be. 255 00:08:45,200 --> 00:08:46,680 But Gadsie has some great advice 256 00:08:46,680 --> 00:08:48,280 for standing out from the crowd. 257 00:08:48,280 --> 00:08:50,120 Oh yeah, like what? 258 00:08:50,120 --> 00:08:51,280 He says to niche down. 259 00:08:51,280 --> 00:08:52,720 Niche down, what does that mean? 260 00:08:52,720 --> 00:08:55,760 It means finding a specific area of expertise 261 00:08:55,760 --> 00:08:58,200 and becoming the go-to person for that niche. 262 00:08:58,200 --> 00:09:00,440 So instead of trying to be everything to everyone, 263 00:09:00,440 --> 00:09:02,280 I should focus on becoming a specialist. 264 00:09:02,280 --> 00:09:03,120 Exactly. 265 00:09:03,120 --> 00:09:04,920 It's about finding your unique voice 266 00:09:04,920 --> 00:09:07,760 and offering something that no one else can get. 267 00:09:07,760 --> 00:09:09,880 I can see how that would make me more valuable. 268 00:09:09,880 --> 00:09:11,960 It also allows you to attract a more targeted audience 269 00:09:11,960 --> 00:09:14,120 who are actually looking for what you have to offer. 270 00:09:14,120 --> 00:09:15,040 So it's like a win-win. 271 00:09:15,040 --> 00:09:17,280 I get to do what I love and I attract clients 272 00:09:17,280 --> 00:09:18,720 who are a perfect fit for me. 273 00:09:18,720 --> 00:09:19,720 Exactly. 274 00:09:19,720 --> 00:09:21,600 And when you have a clear niche, 275 00:09:21,600 --> 00:09:23,880 it's much easier to build a personal brand. 276 00:09:23,880 --> 00:09:26,160 Personal branding, that sounds important. 277 00:09:26,160 --> 00:09:27,360 It is. 278 00:09:27,360 --> 00:09:30,760 In today's digital world, people buy from people. 279 00:09:30,760 --> 00:09:33,200 They wanna know who you are, what you stand for, 280 00:09:33,200 --> 00:09:34,720 and why they should trust you. 281 00:09:34,720 --> 00:09:37,000 So it's not just about what I'm selling, 282 00:09:37,000 --> 00:09:39,040 it's about who I am as a person. 283 00:09:39,040 --> 00:09:39,880 Right. 284 00:09:39,880 --> 00:09:41,920 You need to create a connection with your audience 285 00:09:41,920 --> 00:09:44,160 and show them that you're the real deal. 286 00:09:44,160 --> 00:09:45,560 I can definitely see how that's important, 287 00:09:45,560 --> 00:09:47,040 especially in the online world, 288 00:09:47,040 --> 00:09:49,040 where it's easy to get lost in the noise. 289 00:09:49,040 --> 00:09:50,040 Exactly. 290 00:09:50,040 --> 00:09:52,040 You need to stand out and make a lasting impression. 291 00:09:52,040 --> 00:09:53,760 Okay, so I need to niche down, 292 00:09:53,760 --> 00:09:55,040 build my personal brand, 293 00:09:55,040 --> 00:09:56,680 and develop those high-income skills. 294 00:09:56,680 --> 00:09:57,520 You got it. 295 00:09:57,520 --> 00:09:59,600 Those are the key ingredients for digital sovereignty. 296 00:09:59,600 --> 00:10:00,440 But I'm not gonna lie, 297 00:10:00,440 --> 00:10:01,840 I'm still feeling a bit scared. 298 00:10:01,840 --> 00:10:02,880 What if I fail? 299 00:10:02,880 --> 00:10:04,080 What if I'm not good enough? 300 00:10:04,080 --> 00:10:05,520 What if people laugh at me? 301 00:10:05,520 --> 00:10:07,520 Those are all valid fears. 302 00:10:07,520 --> 00:10:10,800 But Gadsey encourages us to embrace those fears 303 00:10:10,800 --> 00:10:12,440 and not let them hold us back. 304 00:10:12,440 --> 00:10:15,200 So it's like feeling the fear and doing it anyway. 305 00:10:15,200 --> 00:10:16,320 Exactly. 306 00:10:16,320 --> 00:10:18,640 It's about taking action even when you're scared. 307 00:10:18,640 --> 00:10:19,480 Okay. 308 00:10:19,480 --> 00:10:21,040 Easier said than done, though. 309 00:10:21,040 --> 00:10:22,120 I know. 310 00:10:22,120 --> 00:10:24,480 But he also reminds us that failure 311 00:10:24,480 --> 00:10:26,200 is just a part of the process. 312 00:10:26,200 --> 00:10:28,240 So it's not about avoiding failure, 313 00:10:28,240 --> 00:10:30,760 it's about learning from our mistakes. 314 00:10:30,760 --> 00:10:32,040 Exactly. 315 00:10:32,040 --> 00:10:33,880 And he's a big believer in resilience. 316 00:10:33,880 --> 00:10:34,720 Yeah. 317 00:10:34,720 --> 00:10:37,080 The ability to get back up after a setback. 318 00:10:37,080 --> 00:10:38,160 That's so important. 319 00:10:38,160 --> 00:10:41,000 Because I know there are gonna be challenges along the way. 320 00:10:41,000 --> 00:10:42,840 There definitely will be. 321 00:10:42,840 --> 00:10:45,400 But that's what makes the journey so rewarding. 322 00:10:45,400 --> 00:10:47,800 So it's about embracing the ups and downs 323 00:10:47,800 --> 00:10:49,840 and knowing that it's all part of the process. 324 00:10:49,840 --> 00:10:50,800 Exactly. 325 00:10:50,800 --> 00:10:53,320 And he also emphasizes the importance 326 00:10:53,320 --> 00:10:55,280 of building a strong support system. 327 00:10:55,280 --> 00:10:56,480 A support system. 328 00:10:56,480 --> 00:10:57,400 Why is that important? 329 00:10:57,400 --> 00:11:00,720 Because you're gonna need people to encourage you, 330 00:11:00,720 --> 00:11:02,720 inspire you, and believe in you when things get tough. 331 00:11:02,720 --> 00:11:04,600 So it's like having a cheerleading squad 332 00:11:04,600 --> 00:11:06,160 for my entrepreneurial journey. 333 00:11:06,160 --> 00:11:07,000 Exactly. 334 00:11:07,000 --> 00:11:08,360 And then there's people who will pick you up 335 00:11:08,360 --> 00:11:10,720 when you fall and celebrate your wins with you. 336 00:11:10,720 --> 00:11:11,560 Okay. 337 00:11:11,560 --> 00:11:13,000 I can definitely see the value in that. 338 00:11:13,000 --> 00:11:15,560 And he also recommends finding mentors or coaches 339 00:11:15,560 --> 00:11:17,720 who can provide guidance and accountability. 340 00:11:17,720 --> 00:11:19,400 So people who have already achieved 341 00:11:19,400 --> 00:11:20,680 what I'm striving for. 342 00:11:20,680 --> 00:11:21,520 Exactly. 343 00:11:21,520 --> 00:11:23,440 They can share their wisdom, their strategies, 344 00:11:23,440 --> 00:11:25,640 and their mistakes so you don't have to reinvent the wheel. 345 00:11:25,640 --> 00:11:26,560 That makes a lot of sense. 346 00:11:26,560 --> 00:11:28,920 It's like having a map and a compass 347 00:11:28,920 --> 00:11:30,720 to guide me on my journey. 348 00:11:30,720 --> 00:11:32,920 And don't forget about the power of community. 349 00:11:32,920 --> 00:11:34,640 Community, what do you mean? 350 00:11:34,640 --> 00:11:37,800 There are so many amazing online communities 351 00:11:37,800 --> 00:11:40,000 where you can connect with other entrepreneurs, 352 00:11:40,000 --> 00:11:41,800 share ideas, and support each other. 353 00:11:41,800 --> 00:11:44,040 So it's not about competing with each other. 354 00:11:44,040 --> 00:11:47,560 It's about collaborating and helping each other succeed. 355 00:11:47,560 --> 00:11:48,400 Exactly. 356 00:11:48,400 --> 00:11:50,480 It's about recognizing that we're all in this together. 357 00:11:50,480 --> 00:11:53,240 All right, so we've talked about these three handcuffs 358 00:11:53,240 --> 00:11:56,120 and how to break free using digital sovereignty, 359 00:11:56,120 --> 00:11:58,080 but now I wanna get practical. 360 00:11:58,080 --> 00:12:00,960 I've been wanting to launch my own business idea 361 00:12:00,960 --> 00:12:04,040 and I'm really feeling inspired after learning all this. 362 00:12:04,040 --> 00:12:05,360 I thought you might say that. 363 00:12:05,360 --> 00:12:06,760 And Godsey actually has a lot to say 364 00:12:06,760 --> 00:12:07,800 about starting a business, 365 00:12:07,800 --> 00:12:10,000 especially for people who are looking 366 00:12:10,000 --> 00:12:11,880 for more freedom and flexibility. 367 00:12:11,880 --> 00:12:13,120 Okay, perfect. 368 00:12:13,120 --> 00:12:15,520 So what kind of advice does he give 369 00:12:15,520 --> 00:12:18,000 for aspiring entrepreneurs like me? 370 00:12:18,000 --> 00:12:20,400 Well, he really emphasizes the importance 371 00:12:20,400 --> 00:12:21,920 of knowing your why. 372 00:12:22,920 --> 00:12:24,440 Like why do you wanna start a business? 373 00:12:24,440 --> 00:12:25,960 What impact do you wanna make? 374 00:12:25,960 --> 00:12:27,120 What are your goals? 375 00:12:27,120 --> 00:12:28,760 Yeah, that makes sense. 376 00:12:28,760 --> 00:12:31,160 It's gotta be more than just wanting to make money, right? 377 00:12:31,160 --> 00:12:32,800 There needs to be a deeper purpose. 378 00:12:32,800 --> 00:12:33,640 Exactly. 379 00:12:33,640 --> 00:12:36,160 And that purpose is what's gonna keep you going 380 00:12:36,160 --> 00:12:38,120 when things get tough. 381 00:12:38,120 --> 00:12:40,640 Because trust me, they will get tough. 382 00:12:40,640 --> 00:12:43,040 Okay, so I need a strong why. 383 00:12:43,040 --> 00:12:43,880 What else? 384 00:12:43,880 --> 00:12:45,480 He also says to choose a business idea 385 00:12:45,480 --> 00:12:47,520 that you're actually passionate about, 386 00:12:47,520 --> 00:12:49,600 something that aligns with your skills and interests. 387 00:12:49,600 --> 00:12:51,840 So it's not just about chasing the latest trend 388 00:12:51,840 --> 00:12:53,120 or what everyone else is doing. 389 00:12:53,120 --> 00:12:55,000 Right, it's about finding something 390 00:12:55,000 --> 00:12:57,480 that you can see yourself doing for the long haul, 391 00:12:57,480 --> 00:12:58,640 something that lights you up. 392 00:12:58,640 --> 00:13:00,320 Yeah, I definitely don't wanna be stuck 393 00:13:00,320 --> 00:13:02,920 doing something I hate just because it's profitable. 394 00:13:02,920 --> 00:13:06,280 And once you have that idea, he says, to validate it. 395 00:13:06,280 --> 00:13:07,120 Yeah. 396 00:13:07,120 --> 00:13:09,800 Don't just assume that people will want what you're offering. 397 00:13:09,800 --> 00:13:11,120 That's a good point. 398 00:13:11,120 --> 00:13:13,480 I've definitely been guilty of that before. 399 00:13:13,480 --> 00:13:15,200 Just getting so excited about an idea 400 00:13:15,200 --> 00:13:17,960 that I forget to actually see if there's a market for it. 401 00:13:17,960 --> 00:13:19,720 It happens to the best of us. 402 00:13:19,720 --> 00:13:21,560 But it's so important to get feedback 403 00:13:21,560 --> 00:13:22,760 from your target audience 404 00:13:22,760 --> 00:13:25,240 before you invest too much time and energy. 405 00:13:25,240 --> 00:13:27,400 Okay, so validate the idea. 406 00:13:27,400 --> 00:13:28,240 Got it. 407 00:13:28,240 --> 00:13:29,080 Right. 408 00:13:29,080 --> 00:13:29,920 What else? 409 00:13:29,920 --> 00:13:30,760 He's also big on starting small 410 00:13:30,760 --> 00:13:32,040 and iterating along the way. 411 00:13:32,040 --> 00:13:34,280 So don't try to create the perfect product 412 00:13:34,280 --> 00:13:35,160 right out of the gate. 413 00:13:35,160 --> 00:13:36,000 Exactly. 414 00:13:36,000 --> 00:13:36,840 Yeah. 415 00:13:36,840 --> 00:13:38,040 Just get something out there, test it, 416 00:13:38,040 --> 00:13:40,080 gather feedback, and then make adjustments. 417 00:13:40,080 --> 00:13:41,920 So it's all about learning as you go 418 00:13:41,920 --> 00:13:43,320 and being willing to adapt. 419 00:13:43,320 --> 00:13:44,160 Exactly. 420 00:13:44,160 --> 00:13:45,000 Yeah. 421 00:13:45,000 --> 00:13:47,760 And he also encourages people to embrace failure 422 00:13:47,760 --> 00:13:49,040 as a learning opportunity. 423 00:13:49,040 --> 00:13:50,400 Easier said than done right. 424 00:13:50,400 --> 00:13:51,400 I know. 425 00:13:51,400 --> 00:13:53,680 But he says that failure is inevitable. 426 00:13:53,680 --> 00:13:55,320 So it's not about avoiding it. 427 00:13:55,320 --> 00:13:57,080 It's about learning from our mistakes 428 00:13:57,080 --> 00:13:58,480 and using them to improve. 429 00:13:58,480 --> 00:14:01,480 So it's like that whole fail fast fail often thing. 430 00:14:01,480 --> 00:14:02,320 Exactly. 431 00:14:02,320 --> 00:14:04,720 The more you fail, the faster you learn. 432 00:14:04,720 --> 00:14:06,280 Okay, I can get behind that. 433 00:14:06,280 --> 00:14:07,120 What else? 434 00:14:07,120 --> 00:14:09,880 He also reminds us that building a business takes time. 435 00:14:09,880 --> 00:14:12,320 Like don't expect to become an overnight success. 436 00:14:12,320 --> 00:14:13,160 Yeah. 437 00:14:13,160 --> 00:14:15,280 I know patience isn't exactly my strong suit. 438 00:14:15,280 --> 00:14:18,080 But it's so important to focus on making consistent progress 439 00:14:18,080 --> 00:14:20,080 even if it's just small steps each day. 440 00:14:20,080 --> 00:14:22,680 So it's like that marathon, not a sprint analogy. 441 00:14:22,680 --> 00:14:23,520 Exactly. 442 00:14:23,520 --> 00:14:24,920 It's about playing the long game 443 00:14:24,920 --> 00:14:26,560 and trusting the process. 444 00:14:26,560 --> 00:14:27,400 Okay. 445 00:14:27,400 --> 00:14:28,280 I can do that. 446 00:14:28,280 --> 00:14:30,360 As long as I'm making progress, I'm happy. 447 00:14:30,360 --> 00:14:32,080 And speaking of process, 448 00:14:32,080 --> 00:14:34,600 he also talks about the importance of building a business 449 00:14:34,600 --> 00:14:36,600 that's truly your own. 450 00:14:36,600 --> 00:14:38,000 What do you mean by that? 451 00:14:38,000 --> 00:14:40,080 Well, don't become overly reliant 452 00:14:40,080 --> 00:14:42,560 on any one platform or algorithm. 453 00:14:42,560 --> 00:14:44,320 Oh yeah, like social media algorithms 454 00:14:44,320 --> 00:14:45,480 can change at any time. 455 00:14:45,480 --> 00:14:46,320 Exactly. 456 00:14:46,320 --> 00:14:47,160 Yeah. 457 00:14:47,160 --> 00:14:49,680 So it's important to diversify your income streams, 458 00:14:49,680 --> 00:14:51,160 build your own email list, 459 00:14:51,160 --> 00:14:53,120 and create a strong foundation 460 00:14:53,120 --> 00:14:55,160 that gives you control and flexibility. 461 00:14:55,160 --> 00:14:57,360 So it's like building my own digital empire 462 00:14:57,360 --> 00:14:59,920 instead of renting space on someone else's land. 463 00:14:59,920 --> 00:15:00,760 Exactly. 464 00:15:00,760 --> 00:15:01,600 Yeah. 465 00:15:01,600 --> 00:15:02,920 And that's what digital sovereignty is all about. 466 00:15:02,920 --> 00:15:04,880 Wow, this is all so eye-opening. 467 00:15:04,880 --> 00:15:06,960 I'm feeling so inspired to take action. 468 00:15:06,960 --> 00:15:08,200 That's what we like to hear. 469 00:15:08,200 --> 00:15:09,040 Yeah. 470 00:15:09,040 --> 00:15:10,440 Remember the journey of a thousand miles 471 00:15:10,440 --> 00:15:12,320 begins with a single step. 472 00:15:12,320 --> 00:15:13,160 And on that note, 473 00:15:13,160 --> 00:15:15,560 I'm gonna go start brainstorming my business idea. 474 00:15:15,560 --> 00:15:17,840 Thanks so much for guiding me through this deep dive. 475 00:15:17,840 --> 00:15:18,680 It's been amazing. 476 00:15:18,680 --> 00:15:20,200 It's been my pleasure. 477 00:15:20,200 --> 00:15:21,840 Remember, you have everything you need 478 00:15:21,840 --> 00:15:23,960 to create the life you desire. 479 00:15:23,960 --> 00:15:30,960 Now go out there and make it happen.