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Hey there, welcome back.

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Ever feel like you're just drowning in information

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about how to be successful?

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Articles, books, podcasts, it's overwhelming.

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Right.

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Well, think of this deep dive as your life raft.

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Yeah.

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We're gonna take a fascinating YouTube video

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by entrepreneur Iman Gadji.

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Okay.

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And pull out the most valuable insights,

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the stuff that can actually help you achieve real freedom.

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Exactly.

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We're talking about cutting through the noise

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and getting to the heart of what it takes

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to build a life on your own terms.

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Gadji calls this the path to sovereignty.

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Ooh.

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And he's laid out a series of codes to guide us.

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Sovereignty codes.

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Yeah.

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Sounds pretty epic, right?

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I'm already hooked.

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I know, me too.

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Let's dive into the first code, shall we?

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Sounds good.

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It's all about knowledge, but not just any knowledge.

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Right.

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Gadji makes a distinction between conceptual knowledge

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and empirical knowledge.

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What's the difference and why should we care?

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Well, he argues that conceptual knowledge,

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the kind you often get from traditional schooling

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can be a trap.

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Oh, interesting.

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You've been years learning theories and ideas

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that may be intellectually stimulating,

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but don't necessarily translate to real world success.

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Right.

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Empirical knowledge, on the other hand,

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is all about what actually works.

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Okay.

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It's knowledge gained from experience,

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from studying the methods of those

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who have already achieved what you want.

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Okay, so it's like the difference between

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reading a cookbook and actually cooking a meal.

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Yes.

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You can memorize recipes all day long.

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Exactly.

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But until you get your hands dirty in the kitchen,

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you won't truly understand the nuances of cooking.

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Precisely.

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I like that.

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Gadji points to historical examples

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like the Renaissance and the American Revolution

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to illustrate this point.

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These weren't movements driven solely

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by theoretical frameworks.

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Okay.

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People were studying what had worked in the past.

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Interesting.

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Applying those lessons to solve new problems

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and ultimately creating massive change.

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Oh.

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They were focused on the practical, the empirical.

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That makes a lot of sense.

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Yeah.

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And it connects to something I've always found fascinating.

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What's that?

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You see these interviews with super successful people,

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millionaires, entrepreneurs, you name it.

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Yeah.

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And when they're asked for advice,

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they almost always say the same things.

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Like what?

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Work hard, try things, don't give up.

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Exactly.

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It's rarely about having some fancy degree

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or specialized knowledge.

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It's true.

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It's about action.

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By action, yeah.

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Experimentation.

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Yes.

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And learning from real world experience.

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That's exactly what empirical knowledge is all about.

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It's about getting out there and doing the work.

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I love that.

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Observing what happens and adjusting your approach

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based on the results.

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So true.

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And the best way to shortcut that process

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is to find people who have already succeeded

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in the area you're interested in.

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Okay.

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And study their methods.

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Gotcha.

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And give it as mentorship on a massive scale.

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So instead of getting bogged down in theory,

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we should be seeking out mentors

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or studying the work of those

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who've achieved the results that we want.

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Yeah.

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Their successes and failures become our textbook.

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It's a much more efficient way to learn,

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wouldn't you say?

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Absolutely.

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I think so too.

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Now the second code Gadzie dives into

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is all about the power of community.

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Okay.

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And it's a fascinating concept.

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He talks about how we can essentially

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hack our way to discipline by surrounding ourselves

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with the right people.

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Hack our way to discipline.

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I'm all ears.

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Yeah.

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It's a good one.

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This sounds less about forcing ourselves

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to do things we don't want to do

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and more about setting ourselves up for success.

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Am I right?

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You're exactly right.

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Cool.

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It's about understanding how our environment

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influences our behavior and using that to our advantage.

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I like it.

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Gadzie calls this the principle of

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minimum hygiene standards.

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Minimum hygiene standards.

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He argues that it's not about raw willpower.

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It's about who you surround yourself with.

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Makes sense.

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Their standards become your standards,

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whether you consciously realize it or not.

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So if you're constantly hanging out with people

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who are driven, ambitious, and disciplined,

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their habits will naturally start to rub off on you.

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It's like osmosis, but for success, I love it.

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Exactly.

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He gives an example of his own experience

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running a program for entrepreneurs.

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Okay.

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He found that the drive and dedication of his students

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actually motivated him to stay on top of his game.

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Oh, wow.

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Their energy became contagious.

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It's like having a built-in support system

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that's constantly pushing you to be better.

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It's accountability without the nagging.

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Right.

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It's about choosing your influences wisely

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and letting their energy fuel your own growth.

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So the takeaway here is to find your tribe, your people.

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Those who are striving for similar goals.

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Exactly.

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And this can be online or in real life.

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The point is to create a circle of support

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that elevates your standards and helps you stay on track.

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Now, the third code challenges our traditional notions

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of success and freedom.

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Interesting.

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Godzee argues that true sovereignty comes

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from achieving not just financial freedom,

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but also geographical and time freedom.

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Okay.

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So it's not just about making a lot of money.

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Right.

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It's about having the flexibility to live and work

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where you want, when you want.

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Exactly.

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That's a much more holistic view of freedom

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and it definitely resonates with me.

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Yeah.

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And Godzee say about how to achieve this trifecta.

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That's where things get really interesting.

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Ooh, I'm excited.

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And we'll dive into that right after this quick break.

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All right.

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I'm eager to hear how Godzee says

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we can achieve this financial, geographical,

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and time freedom.

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It feels like most traditional career paths prioritize one

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or two at most.

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He brings up a great point.

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Yeah.

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When you think about doctors or lawyers,

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many are financially successful.

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But often tied to specific locations

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and demanding schedules.

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Makes sense.

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That lack of flexibility can feel like a different kind

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of trap, even with a high income.

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Right.

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Godzee argues that true sovereignty

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requires a different approach.

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So how do we escape that tract?

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What's the key to unlocking all three freedoms?

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He believes the answer lies in the world of digital business.

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Okay.

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And it makes sense when you consider

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its inherent flexibility and potential

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for what he calls leverage.

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Now, I've heard that word leverage thrown around a lot

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in the business world.

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But I'm not always sure I fully grasp it.

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Okay.

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Can you bring it down for me?

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Leverage is about working smarter, not just harder.

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Okay.

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It's about finding ways to multiply your efforts

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so you're not constantly trading your time for money.

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Gotcha.

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In the context of digital business,

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this can take many forms.

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Okay.

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You can leverage your time by automating tasks.

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Right.

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Or using scheduling tools.

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Makes sense.

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You can leverage your money by investing in assets

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that generate income.

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And you can leverage other people's expertise

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by hiring contractors or billing a team.

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So instead of being limited by the hours in a day,

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we can find ways to amplify our impact.

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Yes.

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Essentially creating a system that works for us.

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Exactly.

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Even when we're not actively working.

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That's the goal.

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That's a game changer.

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It is.

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But with so many different digital business models out there,

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where do we even begin?

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GADZI outlines three main categories, service-based,

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digital product-based, and physical product-based.

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Gotcha.

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Let's break those down.

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Right, yeah.

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Service-based businesses are a great starting point.

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Okay.

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Especially if you're limited in capital or specialized skills.

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Yeah, that makes sense.

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The idea is that you are the product.

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Oh, okay.

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You're selling your time and expertise.

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This sounds familiar.

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It's kind of how freelance writers, graphic designers,

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or virtual assistants operate, right?

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That's exactly right.

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They're essentially businesses of one,

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leveraging their skills to provide a service.

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But while service-based businesses can be lucrative,

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GADZI points out that they can also limit your time freedom.

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I see.

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Because your income is directly tied to the hours you work.

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Yeah, that's true.

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To truly break free.

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Okay.

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He advocates for transitioning to a model

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where you're no longer trading time for money.

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This makes me think of that saying,

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work on your business, not in your business.

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I love that one.

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It's about moving away from being the sole operator

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to building something that can function

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and hopefully thrive without your constant attention.

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And that's where digital and physical products come into play.

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Oh, okay.

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They offer the potential for what's called passive income.

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Ooh, passive income.

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Where you create something once,

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and it continues to generate revenue even while you sleep.

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Okay, now we're talking.

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That sounds like the ultimate freedom.

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It can be pretty great.

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Can you give us some specific examples

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of digital and physical products?

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Sure.

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Okay.

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Digital products could be anything from online courses

285
00:08:45,680 --> 00:08:48,680
and eBooks to software and apps.

286
00:08:48,680 --> 00:08:49,520
Makes sense.

287
00:08:49,520 --> 00:08:50,840
The beauty of digital products

288
00:08:50,840 --> 00:08:52,520
is that they're infinitely scalable.

289
00:08:52,520 --> 00:08:53,360
Oh, cool.

290
00:08:53,360 --> 00:08:55,480
You can sell the same product to thousands of people

291
00:08:55,480 --> 00:08:57,360
without having to reproduce it each time.

292
00:08:57,360 --> 00:08:58,200
Wow.

293
00:08:58,200 --> 00:09:00,040
Physical products could be anything from clothing

294
00:09:00,040 --> 00:09:03,000
and accessories to gadgets and home goods.

295
00:09:03,000 --> 00:09:03,840
Okay.

296
00:09:03,840 --> 00:09:06,880
So, he is to find a product that solves a problem

297
00:09:06,880 --> 00:09:08,440
or fills a need in the market.

298
00:09:08,440 --> 00:09:09,280
Gotcha.

299
00:09:09,280 --> 00:09:12,400
And then leverage online platforms like Amazon or Etsy

300
00:09:12,400 --> 00:09:13,880
to reach a global audience.

301
00:09:13,880 --> 00:09:16,080
So, Godse actually started out

302
00:09:16,080 --> 00:09:18,560
with the service-based business, right?

303
00:09:18,560 --> 00:09:20,080
His content creation agency.

304
00:09:20,080 --> 00:09:20,920
Yes.

305
00:09:20,920 --> 00:09:23,480
But didn't he transition to something else later on?

306
00:09:23,480 --> 00:09:26,760
He realized that while his content agency was successful,

307
00:09:26,760 --> 00:09:27,600
Okay.

308
00:09:27,600 --> 00:09:29,680
It was ultimately limiting his freedom

309
00:09:29,680 --> 00:09:32,640
because his income was tied to the hours he and his team worked.

310
00:09:32,640 --> 00:09:33,480
Right.

311
00:09:33,480 --> 00:09:35,960
And he created a model with more leverage,

312
00:09:35,960 --> 00:09:38,280
one that could scale without requiring

313
00:09:38,280 --> 00:09:40,920
a proportional increase in effort.

314
00:09:40,920 --> 00:09:41,760
Makes sense.

315
00:09:41,760 --> 00:09:42,880
So, he shifted gears.

316
00:09:42,880 --> 00:09:43,720
Okay.

317
00:09:43,720 --> 00:09:45,400
And launched an advertising agency.

318
00:09:45,400 --> 00:09:47,080
Now, this is where it gets interesting.

319
00:09:47,080 --> 00:09:47,920
Yeah.

320
00:09:47,920 --> 00:09:52,520
He talks about how running a $10,000 advertising campaign

321
00:09:52,520 --> 00:09:56,600
versus a $100,000 campaign requires essentially

322
00:09:56,600 --> 00:09:57,920
the same amount of work.

323
00:09:57,920 --> 00:09:58,760
Yep.

324
00:09:58,760 --> 00:10:00,000
It's just a matter of scaling the budget

325
00:10:00,000 --> 00:10:01,200
and managing a larger team.

326
00:10:01,200 --> 00:10:02,680
That's the power of leverage and action.

327
00:10:02,680 --> 00:10:03,440
I love it.

328
00:10:03,440 --> 00:10:06,720
Instead of working 10 times harder to earn 10 times more,

329
00:10:06,720 --> 00:10:10,680
he found a system where one well-crafted ad campaign

330
00:10:10,680 --> 00:10:13,160
could attract 10 times the clients

331
00:10:13,160 --> 00:10:15,120
with minimal extra effort.

332
00:10:15,120 --> 00:10:19,200
It's a brilliant example of working smarter, not harder.

333
00:10:19,200 --> 00:10:21,360
And he actually shares his numbers, which I love.

334
00:10:21,360 --> 00:10:22,200
Yeah, he does.

335
00:10:22,200 --> 00:10:25,680
He says his advertising agency is making around $45,000

336
00:10:25,680 --> 00:10:27,000
a month in profit.

337
00:10:27,000 --> 00:10:27,840
Wow.

338
00:10:27,840 --> 00:10:28,960
From just seven clients.

339
00:10:28,960 --> 00:10:29,800
That's amazing.

340
00:10:29,800 --> 00:10:30,800
With only one employee.

341
00:10:30,800 --> 00:10:31,960
That's incredible.

342
00:10:31,960 --> 00:10:32,800
That's amazing.

343
00:10:32,800 --> 00:10:33,640
He does.

344
00:10:33,640 --> 00:10:35,320
I mean, who wouldn't want that kind of freedom

345
00:10:35,320 --> 00:10:36,440
and earning potential?

346
00:10:36,440 --> 00:10:39,520
What's even more fascinating is how he ties this

347
00:10:39,520 --> 00:10:42,080
into the rinds of artificial intelligence.

348
00:10:42,080 --> 00:10:42,920
Oh, interesting.

349
00:10:42,920 --> 00:10:45,840
He believes that AI tools have the potential

350
00:10:45,840 --> 00:10:50,840
to further amplify our leverage by automating tasks,

351
00:10:51,080 --> 00:10:54,560
generating content, and even managing certain aspects

352
00:10:54,560 --> 00:10:55,520
of our businesses.

353
00:10:55,520 --> 00:10:56,360
Cool.

354
00:10:56,360 --> 00:10:57,880
It's like having a super-powered assistant

355
00:10:57,880 --> 00:11:00,440
working 24-7 to help us achieve our goals.

356
00:11:00,440 --> 00:11:03,080
So it's not just about picking the right business model.

357
00:11:03,080 --> 00:11:05,480
It's about embracing new technologies

358
00:11:05,480 --> 00:11:07,360
that can give us a serious edge.

359
00:11:07,360 --> 00:11:08,200
Definitely.

360
00:11:08,200 --> 00:11:09,600
I'm sensing a theme here.

361
00:11:09,600 --> 00:11:10,420
What's that?

362
00:11:10,420 --> 00:11:12,000
Finding ways to work smarter, not harder.

363
00:11:12,000 --> 00:11:12,920
Yes.

364
00:11:12,920 --> 00:11:15,240
It feels like that mindset shift is at the heart

365
00:11:15,240 --> 00:11:17,800
of what Gadzie calls sovereignty.

366
00:11:17,800 --> 00:11:18,640
Absolutely.

367
00:11:18,640 --> 00:11:20,800
But it's not just about having the right business model

368
00:11:20,800 --> 00:11:21,760
and tools.

369
00:11:21,760 --> 00:11:24,400
It's about having a solid foundation for your business

370
00:11:24,400 --> 00:11:27,160
to operate efficiently and effectively,

371
00:11:27,160 --> 00:11:31,040
which brings us to Gadzie's fifth code.

372
00:11:31,040 --> 00:11:33,520
Processes are everything.

373
00:11:33,520 --> 00:11:34,360
So true.

374
00:11:34,360 --> 00:11:35,760
Let's get practical.

375
00:11:35,760 --> 00:11:38,120
I'm fired up about this leverage idea

376
00:11:38,120 --> 00:11:40,680
and the potential of digital business.

377
00:11:40,680 --> 00:11:42,920
But how do we actually make this happen?

378
00:11:42,920 --> 00:11:44,040
That's the big question.

379
00:11:44,040 --> 00:11:46,120
You mentioned processes are key.

380
00:11:46,120 --> 00:11:47,040
Yes, they are.

381
00:11:47,040 --> 00:11:48,840
Where do we even begin?

382
00:11:48,840 --> 00:11:51,560
Gadzie's advice is surprisingly simple.

383
00:11:51,560 --> 00:11:52,400
Oh.

384
00:11:52,400 --> 00:11:54,200
Break down every aspect of your business

385
00:11:54,200 --> 00:11:55,600
into repeatable steps.

386
00:11:55,600 --> 00:11:56,440
Okay.

387
00:11:56,440 --> 00:11:58,480
So you create a system that can run smoothly.

388
00:11:58,480 --> 00:11:59,320
Right.

389
00:11:59,320 --> 00:12:00,440
Even when you're not directly involved.

390
00:12:00,440 --> 00:12:03,440
He tells a great story about how he was closing clients

391
00:12:03,440 --> 00:12:05,720
for his agency without even having a website.

392
00:12:05,720 --> 00:12:06,560
I know, right?

393
00:12:06,560 --> 00:12:07,480
His secret.

394
00:12:07,480 --> 00:12:08,320
What was it?

395
00:12:08,320 --> 00:12:11,480
He had a clearly defined process for outreach,

396
00:12:11,480 --> 00:12:13,600
pitching, and onboarding clients.

397
00:12:13,600 --> 00:12:14,440
You're invaculating.

398
00:12:14,440 --> 00:12:16,280
That he could replicate again and again.

399
00:12:16,280 --> 00:12:17,120
That's the key.

400
00:12:17,120 --> 00:12:18,200
It's a testament to the power

401
00:12:18,200 --> 00:12:20,040
of having a system in place.

402
00:12:20,040 --> 00:12:23,000
He's also a big believer in documenting those processes

403
00:12:23,000 --> 00:12:23,960
meticulously.

404
00:12:23,960 --> 00:12:25,040
Oh, interesting.

405
00:12:25,040 --> 00:12:26,960
He uses his software, Floyd,

406
00:12:26,960 --> 00:12:30,400
to map out every step of his agency's operations,

407
00:12:30,400 --> 00:12:33,840
from client acquisition to project management to accounting.

408
00:12:33,840 --> 00:12:35,040
Wow.

409
00:12:35,040 --> 00:12:37,280
He even says, if someone stole this,

410
00:12:37,280 --> 00:12:38,480
they'd steal my business.

411
00:12:38,480 --> 00:12:39,720
Wow.

412
00:12:39,720 --> 00:12:41,800
That's how crucial those processes are

413
00:12:41,800 --> 00:12:43,160
to the success of his business.

414
00:12:43,160 --> 00:12:44,000
Wow.

415
00:12:44,000 --> 00:12:45,440
That quote really drives him the point.

416
00:12:45,440 --> 00:12:46,280
It does.

417
00:12:46,280 --> 00:12:49,000
It's not just about having systems in place.

418
00:12:49,000 --> 00:12:52,440
It's about having them clearly defined and documented

419
00:12:52,440 --> 00:12:54,440
so they can be replicated, delegated.

420
00:12:54,440 --> 00:12:55,040
Exactly.

421
00:12:55,040 --> 00:12:55,800
Or even sold.

422
00:12:55,800 --> 00:12:57,520
That's true business leverage right there.

423
00:12:57,520 --> 00:12:59,960
And here's the actionable takeaway for our listeners.

424
00:12:59,960 --> 00:13:00,600
What's that?

425
00:13:00,600 --> 00:13:03,120
Start documenting your processes today.

426
00:13:03,120 --> 00:13:03,560
I love it.

427
00:13:03,560 --> 00:13:06,800
Even if they seem smaller and significant right now,

428
00:13:06,800 --> 00:13:10,480
as your business grows, these documented processes

429
00:13:10,480 --> 00:13:13,280
will become your blueprint for success,

430
00:13:13,280 --> 00:13:17,560
allowing you to scale without sacrificing quality or control.

431
00:13:17,560 --> 00:13:19,160
It's like creating a set of instructions

432
00:13:19,160 --> 00:13:20,160
anyone can follow.

433
00:13:20,160 --> 00:13:20,600
Right.

434
00:13:20,600 --> 00:13:22,360
So you're not constantly putting out fires

435
00:13:22,360 --> 00:13:23,440
or reinventing the wheel.

436
00:13:23,440 --> 00:13:26,520
It frees you up to focus on the big picture,

437
00:13:26,520 --> 00:13:28,960
on strategizing and growing your business,

438
00:13:28,960 --> 00:13:31,600
rather than getting bogged down in the day-to-day operation.

439
00:13:31,600 --> 00:13:34,080
Now, while Gadzie's framework primarily focuses

440
00:13:34,080 --> 00:13:37,080
on building businesses to eventually sell,

441
00:13:37,080 --> 00:13:40,080
it raises an interesting question for us to consider.

442
00:13:40,080 --> 00:13:42,720
What if you built one to keep?

443
00:13:42,720 --> 00:13:44,240
That's a fascinating thought.

444
00:13:44,240 --> 00:13:44,720
It is.

445
00:13:44,720 --> 00:13:47,440
How would that shift our priorities and decision-making

446
00:13:47,440 --> 00:13:49,040
as entrepreneurs?

447
00:13:49,040 --> 00:13:50,840
I'm imagining a very different mindset,

448
00:13:50,840 --> 00:13:53,800
one focused on longevity and legacy,

449
00:13:53,800 --> 00:13:55,400
rather than a quick exit.

450
00:13:55,400 --> 00:13:56,240
Exactly.

451
00:13:56,240 --> 00:13:58,840
It's a shift from short-term profits

452
00:13:58,840 --> 00:14:00,880
to long-term value creation.

453
00:14:00,880 --> 00:14:04,240
It's about building something that not only generates income,

454
00:14:04,240 --> 00:14:06,640
but also has a positive impact on the world.

455
00:14:06,640 --> 00:14:07,040
Exactly.

456
00:14:07,040 --> 00:14:10,320
Something that can thrive for generations to come.

457
00:14:10,320 --> 00:14:12,880
It makes me think of those legacy businesses you see,

458
00:14:12,880 --> 00:14:15,120
like family-owned farms or local bookstores

459
00:14:15,120 --> 00:14:18,520
that have been passed down through generations.

460
00:14:18,520 --> 00:14:19,480
They're not just businesses.

461
00:14:19,480 --> 00:14:20,560
They're community pillars.

462
00:14:20,560 --> 00:14:21,040
Right.

463
00:14:21,040 --> 00:14:22,600
Sources of pride and connection.

464
00:14:22,600 --> 00:14:23,480
That's a great point.

465
00:14:23,480 --> 00:14:26,200
Building a business to keep could involve

466
00:14:26,200 --> 00:14:28,760
fostering a strong company culture.

467
00:14:28,760 --> 00:14:29,200
OK.

468
00:14:29,200 --> 00:14:33,480
Predoritizing employee well-being and engaging

469
00:14:33,480 --> 00:14:35,480
in ethical and sustainable practices.

470
00:14:35,480 --> 00:14:36,080
I like it.

471
00:14:36,080 --> 00:14:38,320
It's about creating a business that people

472
00:14:38,320 --> 00:14:40,600
are proud to be a part of.

473
00:14:40,600 --> 00:14:41,280
Makes sense.

474
00:14:41,280 --> 00:14:43,760
One that contributes to the greater good.

475
00:14:43,760 --> 00:14:47,080
I'm starting to see how Gadzie's sovereignty codes could

476
00:14:47,080 --> 00:14:49,080
be applied to this model as well.

477
00:14:49,080 --> 00:14:49,560
Really?

478
00:14:49,560 --> 00:14:50,320
How so?

479
00:14:50,320 --> 00:14:53,520
Finding mentors in the legacy business space.

480
00:14:53,520 --> 00:14:53,800
OK.

481
00:14:53,800 --> 00:14:56,280
Building a community of like-minded entrepreneurs

482
00:14:56,280 --> 00:14:59,320
who value longevity over quick profits.

483
00:14:59,320 --> 00:15:01,400
Even the emphasis on processes.

484
00:15:01,400 --> 00:15:01,880
Yeah.

485
00:15:01,880 --> 00:15:02,880
It all seems relevant.

486
00:15:02,880 --> 00:15:03,400
Absolutely.

487
00:15:03,400 --> 00:15:05,480
Building a business to keep is a long game.

488
00:15:05,480 --> 00:15:05,960
It is.

489
00:15:05,960 --> 00:15:08,440
And having strong systems and processes in place

490
00:15:08,440 --> 00:15:12,320
is crucial for ensuring its stability and resilience

491
00:15:12,320 --> 00:15:13,080
over time.

492
00:15:13,080 --> 00:15:14,200
Could agree more.

493
00:15:14,200 --> 00:15:16,880
So as we wrap up this deep dive into sovereignty,

494
00:15:16,880 --> 00:15:19,560
what are the key takeaways you hope our listener walks away

495
00:15:19,560 --> 00:15:20,680
with?

496
00:15:20,680 --> 00:15:26,440
First and foremost, I hope they realize they have more options

497
00:15:26,440 --> 00:15:27,360
than they might think.

498
00:15:27,360 --> 00:15:27,880
OK.

499
00:15:27,880 --> 00:15:30,720
There's no one-size-fits-all path to success.

500
00:15:30,720 --> 00:15:31,240
Right.

501
00:15:31,240 --> 00:15:33,880
Whether you're driven by building something to sell

502
00:15:33,880 --> 00:15:36,600
or something to keep the principles of sovereignty.

503
00:15:36,600 --> 00:15:37,800
Right.

504
00:15:37,800 --> 00:15:39,200
Focusing on empirical knowledge.

505
00:15:39,200 --> 00:15:40,040
Right.

506
00:15:40,040 --> 00:15:45,760
Building a supportive community and creating systems that work

507
00:15:45,760 --> 00:15:47,520
can be applied to either model.

508
00:15:47,520 --> 00:15:50,480
It's about defining what freedom means to you.

509
00:15:50,480 --> 00:15:50,920
Yeah.

510
00:15:50,920 --> 00:15:53,360
Identifying the type of business that

511
00:15:53,360 --> 00:15:55,240
lines with your values and goals.

512
00:15:55,240 --> 00:15:55,760
Exactly.

513
00:15:55,760 --> 00:15:57,560
And then taking action to build it.

514
00:15:57,560 --> 00:15:58,280
Exactly.

515
00:15:58,280 --> 00:16:00,400
And remember, you don't need to have it all figured out

516
00:16:00,400 --> 00:16:01,120
from the start.

517
00:16:01,120 --> 00:16:01,440
That's right.

518
00:16:01,440 --> 00:16:02,480
Embrace the journey.

519
00:16:02,480 --> 00:16:02,960
Yeah.

520
00:16:02,960 --> 00:16:03,800
Experiment.

521
00:16:03,800 --> 00:16:04,080
Yeah.

522
00:16:04,080 --> 00:16:06,200
And constantly refine your approach based

523
00:16:06,200 --> 00:16:08,000
on what you learn along the way.

524
00:16:08,000 --> 00:16:10,680
So if you're feeling stuck or overwhelmed,

525
00:16:10,680 --> 00:16:11,960
take a deep breath.

526
00:16:11,960 --> 00:16:15,960
And remember, you have the power to create

527
00:16:15,960 --> 00:16:18,640
a life of true sovereignty, one that's

528
00:16:18,640 --> 00:16:21,880
aligned with your definition of success and freedom.

529
00:16:21,880 --> 00:16:24,960
Whether that means launching a digital business that

530
00:16:24,960 --> 00:16:26,440
allows you to travel the world.

531
00:16:26,440 --> 00:16:26,800
Right.

532
00:16:26,800 --> 00:16:28,920
Or building a local business that

533
00:16:28,920 --> 00:16:31,120
becomes a cornerstone of your community.

534
00:16:31,120 --> 00:16:31,680
Exactly.

535
00:16:31,680 --> 00:16:32,880
The choice is yours.

536
00:16:32,880 --> 00:16:33,360
It is.

537
00:16:33,360 --> 00:16:35,440
It all starts with taking that first step.

538
00:16:35,440 --> 00:16:35,800
Yeah.

539
00:16:35,800 --> 00:16:38,600
Even if it's just documenting one small process

540
00:16:38,600 --> 00:16:41,960
or reaching out to a potential mentor.

541
00:16:41,960 --> 00:16:43,400
That's how you build momentum.

542
00:16:43,400 --> 00:16:43,920
I like it.

543
00:16:43,920 --> 00:16:46,800
That's how you create a life you truly control.

544
00:16:46,800 --> 00:16:48,760
Thanks for joining us on this deep dive.

545
00:16:48,760 --> 00:16:49,360
Of course.

546
00:16:49,360 --> 00:16:51,720
We hope it sparked some new ideas

547
00:16:51,720 --> 00:16:53,880
and inspired you to take action towards building

548
00:16:53,880 --> 00:16:55,240
a life of sovereignty.

549
00:16:55,240 --> 00:16:56,040
Until next time.

550
00:16:56,040 --> 00:16:56,560
Yes.

551
00:16:56,560 --> 00:16:57,720
Keep learning.

552
00:16:57,720 --> 00:16:58,800
Keep experimenting.

553
00:16:58,800 --> 00:16:59,200
Yep.

554
00:16:59,200 --> 00:17:02,360
And keep pushing the boundaries of what's possible.

555
00:17:02,360 --> 00:17:04,000
I'm really intrigued by this idea

556
00:17:04,000 --> 00:17:05,960
of building a business to keep.

557
00:17:05,960 --> 00:17:06,360
Yeah.

558
00:17:06,360 --> 00:17:07,680
It's a fascinating concept.

559
00:17:07,680 --> 00:17:09,640
It feels like a different game entirely.

560
00:17:09,640 --> 00:17:10,000
Right.

561
00:17:10,000 --> 00:17:12,120
One with a longer timeline and perhaps

562
00:17:12,120 --> 00:17:13,800
a deeper sense of purpose.

563
00:17:13,800 --> 00:17:17,080
It definitely challenges our traditional ideas

564
00:17:17,080 --> 00:17:19,680
of entrepreneurial success, which often

565
00:17:19,680 --> 00:17:22,920
revolve around scaling fast and selling high.

566
00:17:22,920 --> 00:17:25,360
Building a business to keep might

567
00:17:25,360 --> 00:17:29,800
mean prioritizing sustainability over rapid growth.

568
00:17:29,800 --> 00:17:30,840
Interesting.

569
00:17:30,840 --> 00:17:33,920
Or focusing on creating a positive impact

570
00:17:33,920 --> 00:17:37,760
within your community rather than solely chasing

571
00:17:37,760 --> 00:17:39,080
profit maximization.

572
00:17:39,080 --> 00:17:41,920
So instead of just asking, how do I scale this and get out.

573
00:17:41,920 --> 00:17:42,400
Yep.

574
00:17:42,400 --> 00:17:45,480
You're asking, how do I create something

575
00:17:45,480 --> 00:17:48,160
that thrives for years to come?

576
00:17:48,160 --> 00:17:50,120
Something that benefits not just me,

577
00:17:50,120 --> 00:17:54,640
but my employees, my customers, even my local community.

578
00:17:54,640 --> 00:17:55,200
Exactly.

579
00:17:55,200 --> 00:17:55,600
Wow.

580
00:17:55,600 --> 00:17:58,520
It's a shift from extraction to regeneration.

581
00:17:58,520 --> 00:17:58,920
OK.

582
00:17:58,920 --> 00:18:02,360
From short term gain to long term value creation.

583
00:18:02,360 --> 00:18:05,200
This makes me think about those legacy businesses you see,

584
00:18:05,200 --> 00:18:07,960
like family owned farms or local bookstores that

585
00:18:07,960 --> 00:18:09,840
have been passed down through generations.

586
00:18:09,840 --> 00:18:10,640
I'd love those.

587
00:18:10,640 --> 00:18:13,440
They're not just businesses, they're community pillars.

588
00:18:13,440 --> 00:18:13,940
It may.

589
00:18:13,940 --> 00:18:15,400
Sources of pride and connection.

590
00:18:15,400 --> 00:18:16,280
That's a great point.

591
00:18:16,280 --> 00:18:18,640
Building a business to keep could involve

592
00:18:18,640 --> 00:18:20,840
fostering a strong company culture.

593
00:18:20,840 --> 00:18:21,240
OK.

594
00:18:21,240 --> 00:18:24,040
Prioritizing employee well-being and engaging

595
00:18:24,040 --> 00:18:26,600
in ethical and sustainable practices.

596
00:18:26,600 --> 00:18:29,040
It's about creating a business that people

597
00:18:29,040 --> 00:18:30,560
are proud to be a part of.

598
00:18:30,560 --> 00:18:30,960
Totally.

599
00:18:30,960 --> 00:18:33,160
One that contributes to the greater good.

600
00:18:33,160 --> 00:18:35,440
I'm starting to see how Gadzies Sovereign Decodes could

601
00:18:35,440 --> 00:18:37,120
be applied to this model as well.

602
00:18:37,120 --> 00:18:37,760
Oh yeah.

603
00:18:37,760 --> 00:18:38,920
How so?

604
00:18:38,920 --> 00:18:41,520
Finding mentors in the legacy business space.

605
00:18:41,520 --> 00:18:41,840
Right.

606
00:18:41,840 --> 00:18:44,520
Building a community of like-minded entrepreneurs

607
00:18:44,520 --> 00:18:47,400
who value longevity over quick profits.

608
00:18:47,400 --> 00:18:47,960
OK.

609
00:18:47,960 --> 00:18:50,760
Even the emphasis on processes.

610
00:18:50,760 --> 00:18:52,200
It all seems relevant.

611
00:18:52,200 --> 00:18:53,160
Absolutely.

612
00:18:53,160 --> 00:18:55,760
Building a business to keep is a long game.

613
00:18:55,760 --> 00:18:56,360
It is.

614
00:18:56,360 --> 00:18:59,480
And having strong systems and processes in place

615
00:18:59,480 --> 00:19:02,880
is crucial for ensuring its stability and resilience

616
00:19:02,880 --> 00:19:04,120
over time.

617
00:19:04,120 --> 00:19:07,000
So as we wrap up this deep dive into sovereignty.

618
00:19:07,000 --> 00:19:07,560
Right.

619
00:19:07,560 --> 00:19:11,080
What are the key takeaways you hope our listener walks away

620
00:19:11,080 --> 00:19:11,560
with?

621
00:19:11,560 --> 00:19:15,000
First and foremost, I hope they realize they have more options

622
00:19:15,000 --> 00:19:15,840
than they might think.

623
00:19:15,840 --> 00:19:16,280
Yeah.

624
00:19:16,280 --> 00:19:18,720
There's no one size fits all path to suggest.

625
00:19:18,720 --> 00:19:19,600
Or if it's true.

626
00:19:19,600 --> 00:19:22,440
Whether you're driven by building something to sell

627
00:19:22,440 --> 00:19:24,520
or something to keep the principles of sovereignty

628
00:19:24,520 --> 00:19:27,080
focusing on empirical knowledge.

629
00:19:27,080 --> 00:19:28,920
Building a supportive community.

630
00:19:28,920 --> 00:19:32,720
And creating systems that work can be applied to either model.

631
00:19:32,720 --> 00:19:36,040
It's about defining what freedom means to you.

632
00:19:36,040 --> 00:19:36,600
Exactly.

633
00:19:36,600 --> 00:19:38,320
Identifying the type of business that

634
00:19:38,320 --> 00:19:40,120
aligns with your values and goals.

635
00:19:40,120 --> 00:19:40,400
Yes.

636
00:19:40,400 --> 00:19:42,320
And then taking action to build it.

637
00:19:42,320 --> 00:19:42,960
And remember.

638
00:19:42,960 --> 00:19:43,560
Yeah.

639
00:19:43,560 --> 00:19:45,680
You don't need to have it all figured out from the start.

640
00:19:45,680 --> 00:19:46,400
I love that.

641
00:19:46,400 --> 00:19:47,840
Embrace the journey.

642
00:19:47,840 --> 00:19:48,320
Yeah.

643
00:19:48,320 --> 00:19:52,720
Experiment and constantly refine your approach

644
00:19:52,720 --> 00:19:54,480
based on what you learn along the way.

645
00:19:54,480 --> 00:19:57,440
If you're feeling stuck or overwhelmed,

646
00:19:57,440 --> 00:19:58,400
take a deep breath.

647
00:19:58,400 --> 00:19:59,280
And remember.

648
00:19:59,280 --> 00:19:59,520
Yeah.

649
00:19:59,520 --> 00:20:02,600
You have the power to create a life of true sovereignty.

650
00:20:02,600 --> 00:20:03,320
Yes, you do.

651
00:20:03,320 --> 00:20:07,080
One that's aligned with your definition of success and freedom.

652
00:20:07,080 --> 00:20:09,280
Whether that means launching a digital business that

653
00:20:09,280 --> 00:20:12,520
allows you to travel the world or building a local business that

654
00:20:12,520 --> 00:20:14,480
becomes a cornerstone of your community.

655
00:20:14,480 --> 00:20:15,440
Wow.

656
00:20:15,440 --> 00:20:17,240
The choice is yours.

657
00:20:17,240 --> 00:20:19,000
It all starts with taking that first step.

658
00:20:19,000 --> 00:20:19,480
It does.

659
00:20:19,480 --> 00:20:21,920
Even if it's just documenting one small process

660
00:20:21,920 --> 00:20:24,240
or reaching out to a potential mentor.

661
00:20:24,240 --> 00:20:25,560
That's how you build momentum.

662
00:20:25,560 --> 00:20:27,800
That's how you create a life you truly control.

663
00:20:27,800 --> 00:20:29,000
Well said.

664
00:20:29,000 --> 00:20:30,480
Thanks for having me on the deep dive.

665
00:20:30,480 --> 00:20:31,360
Had a great time.

666
00:20:31,360 --> 00:20:32,960
Thanks for joining us on this deep dive.

667
00:20:32,960 --> 00:20:33,560
Yeah.

668
00:20:33,560 --> 00:20:35,280
We hope it sparked some new ideas

669
00:20:35,280 --> 00:20:38,120
and inspired you to take action towards building

670
00:20:38,120 --> 00:20:39,720
a life of sovereignty.

671
00:20:39,720 --> 00:20:40,840
Until next time.

672
00:20:40,840 --> 00:20:41,320
Yes.

673
00:20:41,320 --> 00:20:41,920
Keep learning.

674
00:20:41,920 --> 00:20:42,920
Keep experimenting.

675
00:20:42,920 --> 00:21:05,080
And keep pushing the boundaries of what's possible.