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All right, welcome to another deep dive.

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You know, I've seen a lot of you online

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talking about starting a digital marketing agency

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and frankly, I've been thinking about it myself.

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So I figured why not dive deep into this

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and see what's out there, you know?

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So we're diving into this YouTube video

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by Jason Wardrop, the guy's like,

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a total pro in the digital marketing world.

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And he breaks down like how to launch an agency

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from scratch, even if you've got zero experience.

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Which is perfect for us.

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Yeah, exactly.

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I mean, that's where we're at right now, right?

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So I was really struck by how Jason

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like kind of pushes back against all that like guru advice

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you see everywhere, you know, like charging those crazy high

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prices right out of the gate, like $1,500, $2,000 a month.

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Jason's like, hold up, not so fast.

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Yeah, he really emphasizes building a sustainable business.

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Yeah.

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You know, it's not about chasing the big bucks right away.

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It's more about finding those, like those loyal clients.

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Who can actually afford you month after month, you know?

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That consistent income.

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That makes a lot of sense, especially when you're just

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starting out, right?

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You want that stability, that peace of mind.

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So you can focus on delivering great results

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and building those long-term relationships.

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Absolutely.

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So instead of going for those

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high ticket clients right off the bat, you know,

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Jason recommends focusing on maybe smaller businesses

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and offering services, you know, maybe in the $300 to $500

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or a month range.

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Okay, that's much more approachable, I think,

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for a lot of businesses out there.

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But then how do you actually land those clients?

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Right.

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Well, he's got some really, really cool strategies for that,

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both online and offline.

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Oh, tell me more about that.

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Yeah, yeah.

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He starts with something so simple, but I feel like

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it's often overlooked and that's leveraging your network.

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I was gonna say, the power of who you know.

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Exactly.

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Sometimes it's really just a matter of letting people know

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what you're doing, you know?

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Just putting it out there.

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So true.

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He suggests things like posting on your social media,

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like Facebook and LinkedIn, but here's the key.

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You gotta target groups specific to the industry

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you wanna work with.

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So if I wanna work with, I don't know,

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let's say like real estate agents,

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I'd go straight to those real estate groups.

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Exactly, you gotta get in front of the right people,

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you know?

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That makes so much sense.

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It's like laser focused networking.

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Right.

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So it's online, but then he also doesn't shy away

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from offline networking either.

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Yeah, yeah.

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He really advocates for like B&I groups.

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Okay.

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Business network international.

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It's all about connecting with other professionals.

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Okay.

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Who could potentially send clients your way.

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So even if I'm like, you know, a digital native,

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don't underestimate the power of like shaking hands

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and those face-to-face interactions.

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Absolutely.

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Yeah.

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And he also suggests meetup.com to find local events.

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Oh, good idea.

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Where you can connect with potential clients in person.

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Perfect.

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So that's awesome for getting the word out

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kind of like right away.

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Right, yeah.

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But he also talks about playing the long game, right?

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Yeah.

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He does, yeah.

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And that's where like his YouTube strategy comes in.

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Okay.

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Content marketing baby.

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Yeah, exactly.

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He's all about creating helpful content

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that attracts the right people.

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Love it.

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And he has this really specific strategy

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where he says, you gotta tailor your videos

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to your ideal client's needs.

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So let's say, you know, you wanna work with dentists.

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Okay, yeah.

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You'd make these videos packed with tips

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on how to use like Facebook ads.

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I'd like to get more patience.

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To get more patience.

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Exactly.

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So I'm like showing off my expertise

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without even having to like pitch them directly.

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Exactly.

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You're establishing yourself as the expert.

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Yeah.

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And building that trust before they even reach out.

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I love that.

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And it's content that just keeps working for you

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over time, right?

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Absolutely, yeah.

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As you build up your library.

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Yeah.

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You're essentially creating like this 24 seven

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marketing machine.

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Okay, that's okay.

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Like passively attracts client.

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Okay, now I'm sure people are listening

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and they're like, okay, this all sounds amazing,

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but what about actually delivering those services?

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Like what if I don't have that much marketing experience?

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Right, well that's where Jason's focus

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on using software and systems comes in.

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Okay.

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He provides like this framework

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to streamline your whole process.

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So instead of being overwhelmed,

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we're talking about working smarter, not harder.

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Yeah, 100%.

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And he walks you through some simple,

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but really impactful services that you can offer

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using readily available software.

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Like what, give me an example.

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Well, he's got one that he calls auto missed call text back.

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Okay, what is that?

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So think about it.

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How many calls do you think small businesses miss?

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Oh, probably a ton.

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I know I miss calls all the time.

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All the time, right.

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You're busy or you're away from your desk,

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whatever the reason.

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Yeah.

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And those missed calls often become missed opportunities.

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Because who even leaves voicemails anymore?

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Exactly.

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People are busy.

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They don't have time to wait.

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So this software solves that problem.

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It automatically sends a text.

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Get out.

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To anyone who calls and doesn't get through.

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That's brilliant.

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So you're capturing leads

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that you would have otherwise just completely missed.

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Exactly.

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It's like having a virtual receptionist

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working for you around the clock.

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So I'm like, never missing a lead again?

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Exactly.

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And all those messages,

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they're funneled into a unified inbox.

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Oh, no.

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So you can manage it all from your phone

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or your computer, whatever's easiest.

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I love it.

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Okay, what else?

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What other services does he talk about?

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So another key one is online review management.

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Okay.

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You know how crucial online reviews are these days, right?

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Absolutely.

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It's all about that social proof.

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Yes.

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Positive reviews can like make or break a business,

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especially for attracting new customers.

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Especially for local businesses, right?

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I look at reviews all the time.

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All the time.

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But getting those reviews can be a real struggle

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for small businesses.

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They're busy running their day to day

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and often don't have the time or the energy

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to chase after reviews.

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That's where this service comes in.

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So the software automates the whole review process.

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Exactly.

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It takes a huge weight off their shoulders.

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Okay.

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So once you connect their Google business profile,

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the software automatically generates a unique review link.

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Okay, so instead of trying to walk them through

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that whole process of like finding the link and all that,

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I just give them this link.

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Exactly.

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Super simple.

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And you can even pre-write like a customized message

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to encourage those customers to leave a review.

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That makes it so easy.

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And get this, the platform can actually automate

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sending those review requests at the best times.

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Wow.

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So it takes all the guesswork out of it.

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Right.

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Both for me and the client.

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Exactly.

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And then another service that Jason recommends

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is using a chat widget on your client's websites.

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You know those little pop-up boxes

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where visitors can chat with someone instantly.

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I love those.

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They're so much better than just a static contact form.

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Totally.

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You can engage with visitors in real time,

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answer their questions,

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and maybe even convert them into leads right then and there.

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You know, I was actually on a website just the other day

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and had a question about a product.

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Yeah.

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I used the chat widget, got an answer right away,

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and ended up buying the product.

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There you go.

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It's all about making it easy for people to connect

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and get the information they need.

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Exactly.

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And just like with those other services,

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all those chats go straight to that unified inbox

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so your clients can manage all their communication

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from every channel in one place.

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Okay, so we've got the Automist call text back,

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online review management, and chat widgets.

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What else?

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Any other automation tricks he's got up his sleeve?

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He does.

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And this one's a real game changer.

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He calls it the Fast 5 Automation.

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Uh-oh.

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Fast 5?

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What's that?

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It's all about using AI to engage new leads instantly.

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Okay, AI, I'm listening.

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So remember how we talked about responding to leads quickly?

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Like the faster you respond,

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the more likely you are to convert them into a paying client.

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Oh yeah, for sure.

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Speed is key.

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Well, the Fast 5 Automation takes care of that for you.

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Nice.

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Within five minutes of a new lead opting in,

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whether it's through your website or a Facebook ad,

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the system automatically sends a welcome email

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and a text message.

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So you're like instantly making contacts,

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starting that relationship, I like it.

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Right.

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And here's where the AI comes in.

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The system actually analyzes the leads initial response.

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Oh wow.

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If the response is positive,

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it can even send a booking link.

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Whoa.

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But if the lead doesn't respond,

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or the response isn't so positive,

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the system can trigger a phone call

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or send you a notification so you can follow up personally.

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So it's like having a 247 sales team working for me.

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Exactly.

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It's all about setting up the systems to work for you,

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even while you're sleeping.

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That's why he calls this semi-passive income.

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Put in the work upfront to set up the systems

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and then they just work for you.

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Okay, this all sounds incredible,

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but I'm sure some people are wondering,

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00:08:47,080 --> 00:08:49,040
like what's the cost of all this?

280
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Software can get expensive.

281
00:08:50,520 --> 00:08:51,360
Right.

282
00:08:51,360 --> 00:08:52,720
That's where Jason's bonus tip comes in.

283
00:08:52,720 --> 00:08:54,120
Oh, I love a bonus tip.

284
00:08:54,120 --> 00:08:55,680
Lay it on me.

285
00:08:55,680 --> 00:08:58,800
He actually offers viewers a free course.

286
00:08:58,800 --> 00:09:00,000
Get out.

287
00:09:00,000 --> 00:09:02,920
That goes into all of this in even more detail.

288
00:09:02,920 --> 00:09:06,280
Plus, he gives you an extended trial of the software he uses.

289
00:09:06,280 --> 00:09:08,240
Oh, so you can really test it out.

290
00:09:08,240 --> 00:09:09,760
Yeah, you can set everything up

291
00:09:09,760 --> 00:09:12,160
and potentially even land your first clients

292
00:09:12,160 --> 00:09:14,440
before you even have to pay for the software.

293
00:09:14,440 --> 00:09:15,280
That's incredible.

294
00:09:15,280 --> 00:09:17,000
It's a great way to see if this business model

295
00:09:17,000 --> 00:09:18,080
is a good fit for you.

296
00:09:18,080 --> 00:09:19,280
No risk, love it.

297
00:09:19,280 --> 00:09:21,400
And it really aligns with his whole message,

298
00:09:21,400 --> 00:09:24,360
which is that starting a digital marketing agency

299
00:09:24,360 --> 00:09:26,720
is more achievable than you might think.

300
00:09:26,720 --> 00:09:30,640
It's not about having tons of money or years of experience.

301
00:09:30,640 --> 00:09:32,360
It's about having the right mindset,

302
00:09:32,360 --> 00:09:35,120
using the right tools and taking action.

303
00:09:35,120 --> 00:09:35,960
Exactly.

304
00:09:35,960 --> 00:09:37,640
All right, so before we move on to part two,

305
00:09:37,640 --> 00:09:39,720
where we'll dive even deeper into the specifics

306
00:09:39,720 --> 00:09:41,840
of the software that Jason uses,

307
00:09:41,840 --> 00:09:43,960
let's just quickly recap what we've learned so far.

308
00:09:43,960 --> 00:09:44,800
Sounds good.

309
00:09:44,800 --> 00:09:47,280
We talked about the importance of choosing a pricing model

310
00:09:47,280 --> 00:09:50,640
that's sustainable, where you're building a base of clients

311
00:09:50,640 --> 00:09:53,280
who can afford your services month after month.

312
00:09:53,280 --> 00:09:57,000
And we touched on how to leverage both online and offline

313
00:09:57,000 --> 00:10:00,920
networking to get the word out and land those first few clients.

314
00:10:00,920 --> 00:10:01,480
Right.

315
00:10:01,480 --> 00:10:04,920
And of course, we can't forget the power of content marketing,

316
00:10:04,920 --> 00:10:08,920
specifically using YouTube to attract your ideal clients

317
00:10:08,920 --> 00:10:11,880
by giving them valuable content tailored to their needs.

318
00:10:11,880 --> 00:10:12,480
For sure.

319
00:10:12,480 --> 00:10:14,600
And then we dove into the importance

320
00:10:14,600 --> 00:10:18,360
of using software and systems to make your life easier,

321
00:10:18,360 --> 00:10:20,040
even if you're not a marketing expert.

322
00:10:20,040 --> 00:10:21,360
Makes it so much more manageable.

323
00:10:21,360 --> 00:10:21,960
Right.

324
00:10:21,960 --> 00:10:24,960
And we talked about three key services you can offer.

325
00:10:24,960 --> 00:10:28,000
Auto-Miscall TextBack, online review management,

326
00:10:28,000 --> 00:10:29,080
and chat widgets.

327
00:10:29,080 --> 00:10:30,600
Yep, all super valuable.

328
00:10:30,600 --> 00:10:33,000
And finally, we got a taste of the power of AI

329
00:10:33,000 --> 00:10:34,880
with that Fast 5 automation.

330
00:10:34,880 --> 00:10:36,200
Which just blew my mind.

331
00:10:36,200 --> 00:10:37,040
I know, right?

332
00:10:37,040 --> 00:10:39,480
Can't wait to see how it all comes together in part two.

333
00:10:39,480 --> 00:10:42,160
But for now, I want to leave you with this thought.

334
00:10:42,160 --> 00:10:44,080
What unique skills or passions can you

335
00:10:44,080 --> 00:10:46,720
bring to the table to set yourself apart in the world

336
00:10:46,720 --> 00:10:48,160
of digital marketing?

337
00:10:48,160 --> 00:10:49,240
Good question.

338
00:10:49,240 --> 00:10:50,680
Hold on to that thought.

339
00:10:50,680 --> 00:10:54,640
We'll be back soon with more from Jason's video.

340
00:10:54,640 --> 00:10:57,160
All right, so you're ready to dig into the actual software

341
00:10:57,160 --> 00:11:00,160
Jason uses to make all this agency stuff happen?

342
00:11:00,160 --> 00:11:01,160
Oh, absolutely.

343
00:11:01,160 --> 00:11:03,640
I'm dying to know how he actually puts all these concepts

344
00:11:03,640 --> 00:11:04,840
into practice.

345
00:11:04,840 --> 00:11:07,000
So throughout the video, he keeps

346
00:11:07,000 --> 00:11:10,680
showing this specific software platform that he uses.

347
00:11:10,680 --> 00:11:12,760
He calls it a launchpad for agencies.

348
00:11:12,760 --> 00:11:13,600
A launchpad.

349
00:11:13,600 --> 00:11:15,840
It's not something he created himself.

350
00:11:15,840 --> 00:11:17,880
But he's clearly a huge fan of it.

351
00:11:17,880 --> 00:11:18,440
Gotcha.

352
00:11:18,440 --> 00:11:22,400
So what makes this launchpad so special?

353
00:11:22,400 --> 00:11:23,960
What can it actually do?

354
00:11:23,960 --> 00:11:28,800
Well, everything starts with connecting your clients' Google

355
00:11:28,800 --> 00:11:31,480
business profile to the platform.

356
00:11:31,480 --> 00:11:33,400
That's like step one.

357
00:11:33,400 --> 00:11:35,680
It's like laying the foundation for everything else.

358
00:11:35,680 --> 00:11:37,680
OK, so once that connection's made,

359
00:11:37,680 --> 00:11:41,120
then all the other features fall into place.

360
00:11:41,120 --> 00:11:43,160
Pretty much, yeah.

361
00:11:43,160 --> 00:11:46,360
He shows how easy it is to set up that auto missed call text

362
00:11:46,360 --> 00:11:47,440
back feature.

363
00:11:47,440 --> 00:11:49,720
It's literally like a couple clicks and you're done.

364
00:11:49,720 --> 00:11:52,160
And you can customize the message that goes out, right?

365
00:11:52,160 --> 00:11:55,480
So it's not just some generic robotic text.

366
00:11:55,480 --> 00:11:56,000
Exactly.

367
00:11:56,000 --> 00:11:58,120
You can make it sound like your client's brand.

368
00:11:58,120 --> 00:11:59,840
Keep it personal and welcoming.

369
00:11:59,840 --> 00:12:00,440
Awesome.

370
00:12:00,440 --> 00:12:02,040
And of course, those messages go straight

371
00:12:02,040 --> 00:12:03,080
to that unified inbox.

372
00:12:03,080 --> 00:12:03,640
We talked about.

373
00:12:03,640 --> 00:12:04,480
Right, right.

374
00:12:04,480 --> 00:12:05,960
So everything's nice and organized.

375
00:12:05,960 --> 00:12:07,920
Super efficient, yeah.

376
00:12:07,920 --> 00:12:09,880
And speaking of smooth and efficient,

377
00:12:09,880 --> 00:12:11,440
we got to talk about online reviews.

378
00:12:11,440 --> 00:12:12,240
Oh, yeah.

379
00:12:12,240 --> 00:12:13,000
Yeah, the reviews.

380
00:12:13,000 --> 00:12:15,960
Remember how crucial those are for social proof and all that?

381
00:12:15,960 --> 00:12:16,680
Oh, absolutely.

382
00:12:16,680 --> 00:12:19,680
Reviews are everything for local businesses, especially.

383
00:12:19,680 --> 00:12:20,360
Totally.

384
00:12:20,360 --> 00:12:23,000
Well, this launchpad makes it so easy to manage them.

385
00:12:23,000 --> 00:12:23,240
Right.

386
00:12:23,240 --> 00:12:26,560
Once that Google business profile is connected,

387
00:12:26,560 --> 00:12:28,880
it can automatically generate a unique review

388
00:12:28,880 --> 00:12:30,360
link for each client.

389
00:12:30,360 --> 00:12:32,440
OK, so instead of giving my clients

390
00:12:32,440 --> 00:12:34,880
this long, complicated explanation of how

391
00:12:34,880 --> 00:12:37,080
to find their Google review link,

392
00:12:37,080 --> 00:12:38,920
I can just give them this one simple link.

393
00:12:38,920 --> 00:12:39,440
Exactly.

394
00:12:39,440 --> 00:12:40,640
No more confusion.

395
00:12:40,640 --> 00:12:44,560
Plus, you can pre-write a custom message that

396
00:12:44,560 --> 00:12:46,240
encourages people to leave a good review.

397
00:12:46,240 --> 00:12:46,960
No, nice touch.

398
00:12:46,960 --> 00:12:49,160
So it's not just making it easy to leave a review.

399
00:12:49,160 --> 00:12:51,240
It's prompting them to actually do it.

400
00:12:51,240 --> 00:12:52,160
Exactly.

401
00:12:52,160 --> 00:12:53,920
Keeps those positive reviews coming in.

402
00:12:53,920 --> 00:12:56,520
Oh, and they can even automate sending those requests out

403
00:12:56,520 --> 00:12:57,920
at the best times, too.

404
00:12:57,920 --> 00:12:59,360
Whoa, really?

405
00:12:59,360 --> 00:13:00,160
It does all that.

406
00:13:00,160 --> 00:13:01,480
It's pretty amazing.

407
00:13:01,480 --> 00:13:03,200
So I'm sure you're wondering about that chat

408
00:13:03,200 --> 00:13:04,280
widget we discussed.

409
00:13:04,280 --> 00:13:05,560
Oh, yeah.

410
00:13:05,560 --> 00:13:07,720
Does that work with this launchpad thing?

411
00:13:07,720 --> 00:13:09,280
Seamlessly.

412
00:13:09,280 --> 00:13:11,560
You can connect it straight to your client's website.

413
00:13:11,560 --> 00:13:12,080
OK.

414
00:13:12,080 --> 00:13:13,200
But here's the thing.

415
00:13:13,200 --> 00:13:14,680
What if they don't have a website?

416
00:13:14,680 --> 00:13:15,800
Oh, right.

417
00:13:15,800 --> 00:13:18,480
That's actually pretty common for smaller businesses, I bet.

418
00:13:18,480 --> 00:13:19,360
It is, yeah.

419
00:13:19,360 --> 00:13:20,280
No problem, though.

420
00:13:20,280 --> 00:13:23,560
The launchpad actually has a website builder built right in.

421
00:13:23,560 --> 00:13:24,800
Get out!

422
00:13:24,800 --> 00:13:27,360
You can whip up a super professional looking site

423
00:13:27,360 --> 00:13:29,880
for your clients, like right there in the platform.

424
00:13:29,880 --> 00:13:32,280
So I'm not only offering marketing services,

425
00:13:32,280 --> 00:13:34,840
I can help them get online from scratch, basically.

426
00:13:34,840 --> 00:13:36,920
It's a huge value add, for sure.

427
00:13:36,920 --> 00:13:38,440
I bet they love that.

428
00:13:38,440 --> 00:13:40,120
Plus, the templates are really well designed,

429
00:13:40,120 --> 00:13:42,360
so you don't have to be a tech expert to make it look good.

430
00:13:42,360 --> 00:13:43,160
That's a relief.

431
00:13:43,160 --> 00:13:45,440
OK, I got to ask about the automation features, though.

432
00:13:45,440 --> 00:13:48,640
I'm super curious about what he calls workflows.

433
00:13:48,640 --> 00:13:50,760
That's where the real magic happens.

434
00:13:50,760 --> 00:13:54,680
Workflows are basically like sequences of actions

435
00:13:54,680 --> 00:13:57,600
that get triggered by specific events.

436
00:13:57,600 --> 00:13:59,040
Can you give me an example?

437
00:13:59,040 --> 00:14:01,000
I'm more of a visual learner, you know?

438
00:14:01,000 --> 00:14:01,640
Sure.

439
00:14:01,640 --> 00:14:04,200
Remember that Fast 5 automation?

440
00:14:04,200 --> 00:14:07,440
The one with the AI that engages new leads instantly?

441
00:14:07,440 --> 00:14:07,920
Yeah.

442
00:14:07,920 --> 00:14:08,320
Yeah.

443
00:14:08,320 --> 00:14:09,440
Well, that's a workflow.

444
00:14:09,440 --> 00:14:13,200
So when a new lead opts in, it triggers that whole sequence.

445
00:14:13,200 --> 00:14:15,800
The welcome email, the text message,

446
00:14:15,800 --> 00:14:17,720
and then based on their response,

447
00:14:17,720 --> 00:14:20,640
it either sends them a booking link or sends you a notification

448
00:14:20,640 --> 00:14:21,760
to follow up personally.

449
00:14:21,760 --> 00:14:23,720
So it's all automated, like a domino effect.

450
00:14:23,720 --> 00:14:24,320
Exactly.

451
00:14:24,320 --> 00:14:28,200
That's why Jason calls this approach semi-passive income.

452
00:14:28,200 --> 00:14:30,040
You put in the work to design the workflow.

453
00:14:30,040 --> 00:14:30,520
Yeah.

454
00:14:30,520 --> 00:14:32,280
And then the software just takes over.

455
00:14:32,280 --> 00:14:33,680
It does all the heavy lifting for you.

456
00:14:33,680 --> 00:14:37,520
OK, are there other types of workflows you can set up?

457
00:14:37,520 --> 00:14:38,800
Or is it just for leads?

458
00:14:38,800 --> 00:14:39,160
Oh, no.

459
00:14:39,160 --> 00:14:40,400
You can do all sorts of things.

460
00:14:40,400 --> 00:14:43,640
Appointment reminders, personalized email campaigns,

461
00:14:43,640 --> 00:14:44,160
Wow.

462
00:14:44,160 --> 00:14:46,480
Follow-ups for different situations, all kinds of stuff.

463
00:14:46,480 --> 00:14:49,040
So it really is like having a virtual assistant that never

464
00:14:49,040 --> 00:14:49,520
sleeps.

465
00:14:49,520 --> 00:14:50,640
Totally.

466
00:14:50,640 --> 00:14:53,480
It's incredible how much it can streamline your work.

467
00:14:53,480 --> 00:14:57,560
And you said it's easy to use, even if I'm not, like a tech whiz.

468
00:14:57,560 --> 00:14:59,680
Yeah, Jason really emphasized that.

469
00:14:59,680 --> 00:15:02,120
You don't have to be a coder or anything to use it.

470
00:15:02,120 --> 00:15:03,440
That's good to know, because I'm definitely

471
00:15:03,440 --> 00:15:05,680
more of a marketing person than a tech person.

472
00:15:05,680 --> 00:15:06,880
And that's totally fine.

473
00:15:06,880 --> 00:15:08,960
This launch pad is made for people like us.

474
00:15:08,960 --> 00:15:11,200
Makes it way less intimidating to get started.

475
00:15:11,200 --> 00:15:11,880
Totally.

476
00:15:11,880 --> 00:15:14,280
Plus, remember, Jason's offering that free course

477
00:15:14,280 --> 00:15:15,720
and the extended trial.

478
00:15:15,720 --> 00:15:17,880
You can really get a feel for it before committing.

479
00:15:17,880 --> 00:15:18,640
I love that.

480
00:15:18,640 --> 00:15:22,120
OK, so I'm really starting to see how powerful this thing is.

481
00:15:22,120 --> 00:15:23,800
It's pretty game-changing, honestly.

482
00:15:23,800 --> 00:15:25,960
It's not just about making my life easier.

483
00:15:25,960 --> 00:15:29,200
It's like giving me the tools to actually grow and scale

484
00:15:29,200 --> 00:15:30,080
my business.

485
00:15:30,080 --> 00:15:30,920
Exactly.

486
00:15:30,920 --> 00:15:33,280
And the best part is, you don't need a ton of money

487
00:15:33,280 --> 00:15:34,800
or experience to get started.

488
00:15:34,800 --> 00:15:37,400
You just need the right tools and the right mindset.

489
00:15:37,400 --> 00:15:38,800
And the willingness to take action.

490
00:15:38,800 --> 00:15:39,880
So true.

491
00:15:39,880 --> 00:15:41,880
All right, before we move on to part 3,

492
00:15:41,880 --> 00:15:45,440
where we'll uncover even more cool stuff about this launch pad,

493
00:15:45,440 --> 00:15:47,680
let's quickly recap what we covered in part 2.

494
00:15:47,680 --> 00:15:48,600
OK, sounds good.

495
00:15:48,600 --> 00:15:52,400
We got into the nitty-gritty of the launch pad software.

496
00:15:52,400 --> 00:15:56,600
We saw how it makes managing the Auto Mist call text back

497
00:15:56,600 --> 00:16:00,040
feature, the online reviews, and even creating websites

498
00:16:00,040 --> 00:16:01,080
super easy.

499
00:16:01,080 --> 00:16:04,280
And we talked about the power of those workflows.

500
00:16:04,280 --> 00:16:05,160
Oh, the workflow.

501
00:16:05,160 --> 00:16:06,760
For automating all kinds of tasks.

502
00:16:06,760 --> 00:16:08,880
And how user-friendly the whole platform is,

503
00:16:08,880 --> 00:16:10,640
even for non-techie people.

504
00:16:10,640 --> 00:16:11,200
Definitely.

505
00:16:11,200 --> 00:16:12,960
It's surprisingly intuitive.

506
00:16:12,960 --> 00:16:14,720
All right, you ready for part 3?

507
00:16:14,720 --> 00:16:15,400
Let's do it.

508
00:16:15,400 --> 00:16:19,400
OK, so we're back for the final part of our deep dive

509
00:16:19,400 --> 00:16:23,160
into building a digital marketing agency from scratch,

510
00:16:23,160 --> 00:16:25,120
even with no experience.

511
00:16:25,120 --> 00:16:26,520
Yeah, we've covered a lot already.

512
00:16:26,520 --> 00:16:28,480
But Jason had even more up his sleeve.

513
00:16:28,480 --> 00:16:29,600
I know, right?

514
00:16:29,600 --> 00:16:31,480
There's so much good stuff in this video.

515
00:16:31,480 --> 00:16:33,640
And this stuff isn't just about making your life

516
00:16:33,640 --> 00:16:35,320
as an agency owner easier.

517
00:16:35,320 --> 00:16:40,080
It's about serious growth and scaling your impact.

518
00:16:40,080 --> 00:16:41,800
OK, you've got my attention.

519
00:16:41,800 --> 00:16:43,040
What are we talking about here?

520
00:16:43,040 --> 00:16:46,040
So Jason talks about being able to white label the software.

521
00:16:46,040 --> 00:16:46,560
OK.

522
00:16:46,560 --> 00:16:48,800
He actually shows you how to do it in the platform.

523
00:16:48,800 --> 00:16:50,320
Now, I know some people might not

524
00:16:50,320 --> 00:16:51,800
be familiar with white labeling.

525
00:16:51,800 --> 00:16:52,880
What does that even mean?

526
00:16:52,880 --> 00:16:56,240
Basically, imagine you're using this awesome software

527
00:16:56,240 --> 00:16:58,240
to do all these cool things for your clients.

528
00:16:58,240 --> 00:16:58,720
Right.

529
00:16:58,720 --> 00:17:01,560
But instead of them seeing the original software branding,

530
00:17:01,560 --> 00:17:04,560
they see your agency's logo, your colors,

531
00:17:04,560 --> 00:17:06,040
even your custom domain.

532
00:17:06,040 --> 00:17:08,360
Oh, so it looks like I built the software myself.

533
00:17:08,360 --> 00:17:09,000
Exactly.

534
00:17:09,000 --> 00:17:12,000
It's all about creating that professional branded

535
00:17:12,000 --> 00:17:13,280
experience for your clients.

536
00:17:13,280 --> 00:17:14,080
Thanks, total sense.

537
00:17:14,080 --> 00:17:16,200
It would definitely make me look more legit.

538
00:17:16,200 --> 00:17:16,840
Right.

539
00:17:16,840 --> 00:17:18,600
And it lets you charge more for your services.

540
00:17:18,600 --> 00:17:22,680
OK, yeah, because I'm offering a more premium, unique experience.

541
00:17:22,680 --> 00:17:23,280
Exactly.

542
00:17:23,280 --> 00:17:26,280
So it's like taking all the work the software developers put

543
00:17:26,280 --> 00:17:29,000
in and using it to elevate your own brand.

544
00:17:29,000 --> 00:17:30,200
That's really smart.

545
00:17:30,200 --> 00:17:33,000
So besides white labeling, what other growth strategies

546
00:17:33,000 --> 00:17:34,120
does he talk about?

547
00:17:34,120 --> 00:17:37,040
Well, Jason's a big believer in building an affiliate program.

548
00:17:37,040 --> 00:17:38,360
An affiliate program.

549
00:17:38,360 --> 00:17:40,360
OK, now we're getting to some next level stuff.

550
00:17:40,360 --> 00:17:43,600
It's a super powerful way to scale your agency.

551
00:17:43,600 --> 00:17:46,720
Basically, you get other people to promote your services for you.

552
00:17:46,720 --> 00:17:50,560
Oh, so it's like word of mouth marketing, but on steroids?

553
00:17:50,560 --> 00:17:51,560
Exactly.

554
00:17:51,560 --> 00:17:54,800
You create special referral links that your affiliates can share.

555
00:17:54,800 --> 00:17:57,360
And when someone signs up through their link, they get a commission.

556
00:17:57,360 --> 00:17:58,400
So everybody wins.

557
00:17:58,400 --> 00:17:59,800
They make money promoting me.

558
00:17:59,800 --> 00:18:00,920
And I get new clients.

559
00:18:00,920 --> 00:18:01,720
Exactly.

560
00:18:01,720 --> 00:18:03,280
It's a win-win.

561
00:18:03,280 --> 00:18:05,920
And the best part is this Lodgepad

562
00:18:05,920 --> 00:18:09,160
makes managing your affiliate program super easy.

563
00:18:09,160 --> 00:18:10,080
Oh, really?

564
00:18:10,080 --> 00:18:12,640
It has all these building tools for tracking referrals,

565
00:18:12,640 --> 00:18:16,080
calculating commissions, even providing marketing materials

566
00:18:16,080 --> 00:18:16,920
for your affiliates.

567
00:18:16,920 --> 00:18:19,040
Wow, so it's not just like, here's a link.

568
00:18:19,040 --> 00:18:19,680
Good luck.

569
00:18:19,680 --> 00:18:20,080
Nope.

570
00:18:20,080 --> 00:18:22,440
You're giving them everything they need to be successful.

571
00:18:22,440 --> 00:18:24,000
That's amazing.

572
00:18:24,000 --> 00:18:26,720
This Lodgepad really is like a one-stop shop

573
00:18:26,720 --> 00:18:28,560
for building a successful agency.

574
00:18:28,560 --> 00:18:29,240
It really is.

575
00:18:29,240 --> 00:18:31,320
It's not just about doing things easier.

576
00:18:31,320 --> 00:18:34,720
It's about giving you the tools to grow and scale in ways

577
00:18:34,720 --> 00:18:36,360
you might not have even thought of before.

578
00:18:36,360 --> 00:18:37,560
It's pretty inspiring, honestly.

579
00:18:37,560 --> 00:18:38,960
I'm starting to get some ideas myself.

580
00:18:38,960 --> 00:18:40,240
I know me too.

581
00:18:40,240 --> 00:18:43,200
And remember, Jason emphasizes that you

582
00:18:43,200 --> 00:18:46,040
don't need a ton of money or years of experience.

583
00:18:46,040 --> 00:18:46,840
Right, right.

584
00:18:46,840 --> 00:18:50,160
You can use this software, focus on those simple but effective

585
00:18:50,160 --> 00:18:52,440
services we talked about, and build

586
00:18:52,440 --> 00:18:54,400
those strategic partnerships to create

587
00:18:54,400 --> 00:18:55,840
a really thriving agency.

588
00:18:55,840 --> 00:18:57,960
You know, it all comes back to taking action, right?

589
00:18:57,960 --> 00:18:59,960
Doing the research, trying out the tools,

590
00:18:59,960 --> 00:19:01,360
and just going for it.

591
00:19:01,360 --> 00:19:01,960
Totally.

592
00:19:01,960 --> 00:19:04,160
That's what Jason's all about, taking action

593
00:19:04,160 --> 00:19:05,160
and making it happen.

594
00:19:05,160 --> 00:19:06,600
Well, there you have it, folks.

595
00:19:06,600 --> 00:19:09,960
Our deep dive into launching a digital marketing agency,

596
00:19:09,960 --> 00:19:11,640
even if you have zero experience.

597
00:19:11,640 --> 00:19:12,720
Yeah, I look over to a lot.

598
00:19:12,720 --> 00:19:15,480
From choosing your pricing and finding your first clients

599
00:19:15,480 --> 00:19:19,560
to automating your tasks and scaling your business.

600
00:19:19,560 --> 00:19:23,240
And we saw how powerful software like this Launchpad can be.

601
00:19:23,240 --> 00:19:25,160
It really can transform your agency.

602
00:19:25,160 --> 00:19:26,520
Take it to a whole new level.

603
00:19:26,520 --> 00:19:27,240
For sure.

604
00:19:27,240 --> 00:19:29,560
So as you start building your agency,

605
00:19:29,560 --> 00:19:31,440
remember what you talked about.

606
00:19:31,440 --> 00:19:34,240
Building those relationships, providing amazing service,

607
00:19:34,240 --> 00:19:37,200
and taking advantage of the tools and strategies

608
00:19:37,200 --> 00:19:38,120
that are out there.

609
00:19:38,120 --> 00:19:40,520
Don't be afraid to try new things and learn as you go.

610
00:19:40,520 --> 00:19:42,800
And don't be afraid to reach out to other entrepreneurs

611
00:19:42,800 --> 00:19:43,840
for support and advice.

612
00:19:43,840 --> 00:19:45,200
There's a whole community out there.

613
00:19:45,200 --> 00:19:45,720
Absolutely.

614
00:19:45,720 --> 00:19:46,840
We're all in this together, right?

615
00:19:46,840 --> 00:19:47,760
That's right.

616
00:19:47,760 --> 00:19:49,840
And never stop learning.

617
00:19:49,840 --> 00:19:53,160
Keep exploring new ideas and push the boundaries of what's

618
00:19:53,160 --> 00:19:55,360
possible in the digital marketing world.

619
00:19:55,360 --> 00:20:11,400
Until next time, keep diving deep.