1 00:00:00,000 --> 00:00:01,960 All right, get ready to dive deep, 2 00:00:01,960 --> 00:00:05,360 because today we're looking at the world of custom G-Shocks. 3 00:00:05,360 --> 00:00:06,040 Oh, cool. 4 00:00:06,040 --> 00:00:06,960 Yeah. 5 00:00:06,960 --> 00:00:10,440 We found this YouTube video by a guy named Stevie Sells, 6 00:00:10,440 --> 00:00:12,600 who wanted to see if he could make some side cash 7 00:00:12,600 --> 00:00:14,040 by tricking out G-Shocks. 8 00:00:14,040 --> 00:00:14,760 Nice. 9 00:00:14,760 --> 00:00:16,560 Yeah, so we got to find out, is this actually 10 00:00:16,560 --> 00:00:19,160 a viable business model, or is it all just hype? 11 00:00:19,160 --> 00:00:22,160 Well, it's smart that Stevie didn't just jump right in. 12 00:00:22,160 --> 00:00:22,640 Right. 13 00:00:22,640 --> 00:00:25,640 He noticed that customized G-Shocks were selling for a lot 14 00:00:25,640 --> 00:00:27,240 more money than regular ones. 15 00:00:27,240 --> 00:00:27,960 Interesting. 16 00:00:27,960 --> 00:00:28,400 Yeah. 17 00:00:28,400 --> 00:00:30,200 And Stevie was already a big G-Shock fan. 18 00:00:30,200 --> 00:00:32,400 He loved how durable they were, but that they 19 00:00:32,400 --> 00:00:33,400 were pretty affordable. 20 00:00:33,400 --> 00:00:34,520 Yeah, makes sense. 21 00:00:34,520 --> 00:00:37,160 But seeing that price difference for the custom ones 22 00:00:37,160 --> 00:00:39,320 really got him thinking like an entrepreneur. 23 00:00:39,320 --> 00:00:40,560 Yeah, it really makes you wonder, 24 00:00:40,560 --> 00:00:42,920 like what can you spot that's kind of like that? 25 00:00:42,920 --> 00:00:43,280 Yeah. 26 00:00:43,280 --> 00:00:45,040 That you could capitalize on? 27 00:00:45,040 --> 00:00:47,000 So like a good internet slew, Stevie 28 00:00:47,000 --> 00:00:50,280 does some research on Instagram and eBay, 29 00:00:50,280 --> 00:00:55,080 and finds that custom G-Shocks are going for like $150 to $300. 30 00:00:55,080 --> 00:00:56,040 Wow. 31 00:00:56,040 --> 00:00:56,680 Yeah. 32 00:00:56,680 --> 00:01:00,200 And a normal G-Shock only costs around $70 to $100. 33 00:01:00,200 --> 00:01:01,440 Yeah, so that's a big markup. 34 00:01:01,440 --> 00:01:02,680 It is a huge markup. 35 00:01:02,680 --> 00:01:05,320 But here's what's really interesting. 36 00:01:05,320 --> 00:01:09,640 Stevie figures out that he can get the parts, 37 00:01:09,640 --> 00:01:11,960 the bands and the hour markers and stuff, 38 00:01:11,960 --> 00:01:13,880 super cheap from Alibaba. 39 00:01:13,880 --> 00:01:14,400 Really? 40 00:01:14,400 --> 00:01:16,480 Yeah, like way cheaper than buying them retail. 41 00:01:16,480 --> 00:01:17,160 Wow. 42 00:01:17,160 --> 00:01:17,880 Yeah. 43 00:01:17,880 --> 00:01:19,880 So suddenly those profit margins are looking pretty good. 44 00:01:19,880 --> 00:01:20,200 Hold on. 45 00:01:20,200 --> 00:01:23,320 So you're telling me he can just buy the regular G-Shock 46 00:01:23,320 --> 00:01:27,000 and then just swap out the parts with cheap Alibaba parts? 47 00:01:27,000 --> 00:01:27,640 Pretty much. 48 00:01:27,640 --> 00:01:27,960 Yeah. 49 00:01:27,960 --> 00:01:29,680 That sounds almost too easy. 50 00:01:29,680 --> 00:01:30,520 What's the catch? 51 00:01:30,520 --> 00:01:33,120 I mean, there is some skill involved in actually 52 00:01:33,120 --> 00:01:34,360 customizing the watches. 53 00:01:34,360 --> 00:01:35,240 I guess so. 54 00:01:35,240 --> 00:01:36,680 And then there's all the business stuff, 55 00:01:36,680 --> 00:01:38,640 like you got to market it and take pictures and deal 56 00:01:38,640 --> 00:01:39,160 with customers. 57 00:01:39,160 --> 00:01:40,560 Right, of course. 58 00:01:40,560 --> 00:01:44,560 But Stevie saw that he could get the materials for really cheap 59 00:01:44,560 --> 00:01:46,680 and then add value by customizing them. 60 00:01:46,680 --> 00:01:47,360 I see. 61 00:01:47,360 --> 00:01:49,200 That's actually a pretty classic business strategy. 62 00:01:49,200 --> 00:01:49,680 OK. 63 00:01:49,680 --> 00:01:51,120 Yeah, that makes sense. 64 00:01:51,120 --> 00:01:53,360 So it makes me wonder who exactly 65 00:01:53,360 --> 00:01:55,880 is buying these customized G-Shocks. 66 00:01:55,880 --> 00:01:57,200 Yeah, good question. 67 00:01:57,200 --> 00:01:58,600 They're cool watches, but we're not 68 00:01:58,600 --> 00:02:00,360 talking about like a Rolex or anything. 69 00:02:00,360 --> 00:02:03,520 Right, it's all about knowing who you're selling to. 70 00:02:03,520 --> 00:02:07,560 So Stevie saw this one G-Shock model, the GA2100, 71 00:02:07,560 --> 00:02:09,800 that was really popular for customizing. 72 00:02:09,800 --> 00:02:11,160 OK, why is that? 73 00:02:11,160 --> 00:02:12,960 Well, it kind of looks like a watch 74 00:02:12,960 --> 00:02:16,400 from this luxury brand, Audemars Piguet. 75 00:02:16,400 --> 00:02:19,560 And those watches cost tens of thousands of dollars. 76 00:02:19,560 --> 00:02:20,040 Right. 77 00:02:20,040 --> 00:02:22,600 But you could get a customized GA2100 that 78 00:02:22,600 --> 00:02:25,400 looks pretty similar for way less money. 79 00:02:25,400 --> 00:02:28,560 Oh, so it's like the poor man's Audemars Piguet. 80 00:02:28,560 --> 00:02:29,200 You could say that. 81 00:02:29,200 --> 00:02:30,560 Ha, ha, interesting. 82 00:02:30,560 --> 00:02:32,000 It really makes you think about why 83 00:02:32,000 --> 00:02:34,120 we like those fancy brands in the first place. 84 00:02:34,120 --> 00:02:34,640 Definitely. 85 00:02:34,640 --> 00:02:36,880 There's a lot that goes into branding and how much 86 00:02:36,880 --> 00:02:38,080 we think something is worth. 87 00:02:38,080 --> 00:02:38,920 For sure. 88 00:02:38,920 --> 00:02:40,760 So this was perfect for Stevie. 89 00:02:40,760 --> 00:02:41,260 Yeah. 90 00:02:41,260 --> 00:02:43,880 He knew people wanted that high end look. 91 00:02:43,880 --> 00:02:44,200 Right. 92 00:02:44,200 --> 00:02:46,200 So he could make a more affordable option. 93 00:02:46,200 --> 00:02:47,440 Exactly. 94 00:02:47,440 --> 00:02:49,080 So Steven decides to go for it. 95 00:02:49,080 --> 00:02:52,160 He buys eight new G-Shocks in different colors 96 00:02:52,160 --> 00:02:55,360 and a bunch of bands and hour markers from Alibaba. 97 00:02:55,360 --> 00:02:58,280 All of this cost him around $675. 98 00:02:58,280 --> 00:02:59,520 That's a pretty good investment. 99 00:02:59,520 --> 00:03:00,200 It is. 100 00:03:00,200 --> 00:03:02,960 Especially since he's getting those parts at wholesale prices, 101 00:03:02,960 --> 00:03:03,920 that'll help his profit. 102 00:03:03,920 --> 00:03:05,000 Exactly. 103 00:03:05,000 --> 00:03:05,560 And you know what? 104 00:03:05,560 --> 00:03:08,520 He even made up a brand name, Carrot Customs. 105 00:03:08,520 --> 00:03:10,000 Wait, Carrot Customs? 106 00:03:10,000 --> 00:03:11,240 What's the story there? 107 00:03:11,240 --> 00:03:13,160 He just said, your boy likes carrots. 108 00:03:13,160 --> 00:03:14,840 Ha, ha, ha, ha. 109 00:03:14,840 --> 00:03:15,760 I kind of love that. 110 00:03:15,760 --> 00:03:17,360 It's not too serious, you know? 111 00:03:17,360 --> 00:03:18,400 So he's got the watches. 112 00:03:18,400 --> 00:03:19,240 He's got the parts. 113 00:03:19,240 --> 00:03:21,440 He's got this cool brand name. 114 00:03:21,440 --> 00:03:22,720 What happens next? 115 00:03:22,720 --> 00:03:24,960 Well, all the G-Shocks finally arrive, 116 00:03:24,960 --> 00:03:27,000 and Stevie's ready to start customizing. 117 00:03:27,000 --> 00:03:27,800 OK. 118 00:03:27,800 --> 00:03:31,960 But the actual process turned out to be pretty simple. 119 00:03:31,960 --> 00:03:32,480 Really? 120 00:03:32,480 --> 00:03:32,980 Yeah. 121 00:03:32,980 --> 00:03:35,880 He basically takes off the bands, opens up the watch, 122 00:03:35,880 --> 00:03:37,360 and swaps out the parts. 123 00:03:37,360 --> 00:03:37,840 That's it. 124 00:03:37,840 --> 00:03:38,800 Pretty much. 125 00:03:38,800 --> 00:03:41,640 There are even a ton of YouTube tutorials if you need help. 126 00:03:41,640 --> 00:03:43,640 So why isn't everyone doing this? 127 00:03:43,640 --> 00:03:46,960 If it's so easy, I'm about to start customizing watches, too. 128 00:03:46,960 --> 00:03:48,000 Ha, ha, right. 129 00:03:48,000 --> 00:03:49,640 It is pretty easy to get started. 130 00:03:49,640 --> 00:03:50,140 Right. 131 00:03:50,140 --> 00:03:52,960 But that also means that there could be a lot of competition. 132 00:03:52,960 --> 00:03:54,240 I guess so. 133 00:03:54,240 --> 00:03:57,120 So Stevie really leaned on his market research 134 00:03:57,120 --> 00:03:58,760 to figure out how to stand out. 135 00:03:58,760 --> 00:03:59,480 Good point. 136 00:03:59,480 --> 00:04:01,360 He even made some custom G-Shocks 137 00:04:01,360 --> 00:04:03,040 that he didn't personally like. 138 00:04:03,040 --> 00:04:03,840 Uh-huh, OK. 139 00:04:03,840 --> 00:04:06,440 But he knew from his research that they would sell. 140 00:04:06,440 --> 00:04:07,400 That's smart. 141 00:04:07,400 --> 00:04:08,760 Give the people what they want. 142 00:04:08,760 --> 00:04:09,760 Exactly. 143 00:04:09,760 --> 00:04:12,480 He just copied the designs that were already popular on eBay. 144 00:04:12,480 --> 00:04:13,480 Oh, very smart. 145 00:04:13,480 --> 00:04:15,600 But I'm sure he had some designs that he did like. 146 00:04:15,600 --> 00:04:16,440 Oh, yeah, definitely. 147 00:04:16,440 --> 00:04:17,320 And who were they? 148 00:04:17,320 --> 00:04:21,440 He really liked one that had a black bezel, a silver band, 149 00:04:21,440 --> 00:04:22,920 and Tiffany blue accents. 150 00:04:22,920 --> 00:04:24,520 Oh, that sounds cool. 151 00:04:24,520 --> 00:04:25,800 Yeah, sounds pretty stylish. 152 00:04:25,800 --> 00:04:26,320 Yeah. 153 00:04:26,320 --> 00:04:27,880 OK, so he's done all the prep work, 154 00:04:27,880 --> 00:04:30,120 and he has all these cool watches ready to go. 155 00:04:30,120 --> 00:04:31,120 Yeah. 156 00:04:31,120 --> 00:04:33,360 How does he actually sell them online? 157 00:04:33,360 --> 00:04:34,920 Well, first he has to show them off, right? 158 00:04:34,920 --> 00:04:35,920 Yeah, good point. 159 00:04:35,920 --> 00:04:40,400 So Stevie set up a simple spot to take pictures of the watches, 160 00:04:40,400 --> 00:04:41,960 kept the lighting pretty basic. 161 00:04:41,960 --> 00:04:42,720 Makes sense. 162 00:04:42,720 --> 00:04:45,120 And he did some simple edits in Lightroom 163 00:04:45,120 --> 00:04:47,560 to make sure the photos all have the same look. 164 00:04:47,560 --> 00:04:49,720 So nothing too crazy. 165 00:04:49,720 --> 00:04:52,320 Nope, he wasn't going for super fancy photos. 166 00:04:52,320 --> 00:04:54,240 He just wanted good, clear pictures 167 00:04:54,240 --> 00:04:55,560 that showed off the watches. 168 00:04:55,560 --> 00:04:59,480 That's a good reminder that sometimes good enough is good enough. 169 00:04:59,480 --> 00:05:00,360 Oh, yeah, for sure. 170 00:05:00,360 --> 00:05:02,480 You don't have to be perfect right away. 171 00:05:02,480 --> 00:05:04,680 Absolutely, especially when you're just getting started. 172 00:05:04,680 --> 00:05:05,120 Right. 173 00:05:05,120 --> 00:05:07,400 And he even talked about how the quality of the photos 174 00:05:07,400 --> 00:05:09,320 matters depending on where you're selling. 175 00:05:09,320 --> 00:05:12,360 Yeah, like for eBay, he figured simple photos would work just fine. 176 00:05:12,360 --> 00:05:14,040 Totally, that makes sense. 177 00:05:14,040 --> 00:05:16,440 OK, so photos are taken, the listings are ready. 178 00:05:16,440 --> 00:05:18,680 Now it's time for the scary part, 179 00:05:18,680 --> 00:05:21,720 figuring out how much to charge. 180 00:05:21,720 --> 00:05:23,120 Yeah, pricing is tricky. 181 00:05:23,120 --> 00:05:23,960 It is. 182 00:05:23,960 --> 00:05:26,960 Stevie wants to make good money, so how did he pick a price? 183 00:05:26,960 --> 00:05:31,200 OK, so he decided that he wanted to make at least $160 184 00:05:31,200 --> 00:05:32,840 profit per watch. 185 00:05:32,840 --> 00:05:33,400 OK. 186 00:05:33,400 --> 00:05:36,520 That's after paying eBay fees and shipping. 187 00:05:36,520 --> 00:05:36,960 Right. 188 00:05:36,960 --> 00:05:39,760 So he set his starting price at $200. 189 00:05:39,760 --> 00:05:40,440 Got it. 190 00:05:40,440 --> 00:05:42,520 And that includes the new custom band, right? 191 00:05:42,520 --> 00:05:42,880 Yeah. 192 00:05:42,880 --> 00:05:45,240 And he even included the original G-Shock band, too. 193 00:05:45,240 --> 00:05:46,000 Oh, nice. 194 00:05:46,000 --> 00:05:47,160 Good little bonus. 195 00:05:47,160 --> 00:05:50,400 OK, so he has nice photos, detailed descriptions, 196 00:05:50,400 --> 00:05:51,280 and good prices. 197 00:05:51,280 --> 00:05:51,760 Yep. 198 00:05:51,760 --> 00:05:55,360 How does he actually get people to see his listings on eBay? 199 00:05:55,360 --> 00:05:57,040 There's got to be a ton of stuff on there. 200 00:05:57,040 --> 00:05:57,520 Right. 201 00:05:57,520 --> 00:06:00,120 So Stevie was really clever about this. 202 00:06:00,120 --> 00:06:03,160 Instead of trying to make his own brand really popular, 203 00:06:03,160 --> 00:06:04,520 which takes a lot of time and work. 204 00:06:04,520 --> 00:06:05,360 Yeah, of course. 205 00:06:05,360 --> 00:06:07,760 He decided to use a brand that was already popular. 206 00:06:07,760 --> 00:06:09,000 You mean G-Shock. 207 00:06:09,000 --> 00:06:10,240 Exactly. 208 00:06:10,240 --> 00:06:13,360 He made sure to use G-Shock in the titles and descriptions 209 00:06:13,360 --> 00:06:14,880 of his eBay listings. 210 00:06:14,880 --> 00:06:15,720 Oh, that's smart. 211 00:06:15,720 --> 00:06:18,520 Yeah, because when people search for G-Shock on eBay, 212 00:06:18,520 --> 00:06:20,200 they'll see his custom watches, too. 213 00:06:20,200 --> 00:06:21,120 That's a great idea. 214 00:06:21,120 --> 00:06:23,160 So he doesn't even have to pay for advertising. 215 00:06:23,160 --> 00:06:23,640 Nope. 216 00:06:23,640 --> 00:06:26,360 It's like he's using G-Shock's popularity to help him. 217 00:06:26,360 --> 00:06:27,920 Very, very clever. 218 00:06:27,920 --> 00:06:29,280 So did it work? 219 00:06:29,280 --> 00:06:30,480 It definitely did. 220 00:06:30,480 --> 00:06:30,840 Yeah. 221 00:06:30,840 --> 00:06:32,640 Right away, he started getting tons of views 222 00:06:32,640 --> 00:06:34,240 and people were watching his listings. 223 00:06:34,240 --> 00:06:34,560 Awesome. 224 00:06:34,560 --> 00:06:36,440 And then he made his first sale. 225 00:06:36,440 --> 00:06:37,080 Let's go. 226 00:06:37,080 --> 00:06:37,960 Which one was it? 227 00:06:37,960 --> 00:06:40,800 It was the Black Steel G-Shock with the custom blue hour 228 00:06:40,800 --> 00:06:41,360 markers. 229 00:06:41,360 --> 00:06:42,040 Oh, cool. 230 00:06:42,040 --> 00:06:43,280 How much did he sell it for? 231 00:06:43,280 --> 00:06:45,320 He got the full $200 for it. 232 00:06:45,320 --> 00:06:47,360 So that's $160 profit. 233 00:06:47,360 --> 00:06:47,960 No way. 234 00:06:47,960 --> 00:06:48,960 That's awesome. 235 00:06:48,960 --> 00:06:50,600 All that work really paid off. 236 00:06:50,600 --> 00:06:51,600 It did. 237 00:06:51,600 --> 00:06:54,120 And over the next two days, he sold even more. 238 00:06:54,120 --> 00:06:54,880 Really? 239 00:06:54,880 --> 00:06:55,160 Yeah. 240 00:06:55,160 --> 00:06:57,920 Someone bought two watches. 241 00:06:57,920 --> 00:07:01,080 The orange camo one and the green one for $165 each. 242 00:07:01,080 --> 00:07:01,760 Nice. 243 00:07:01,760 --> 00:07:02,720 That's a bulk deal. 244 00:07:02,720 --> 00:07:03,280 Uh-huh. 245 00:07:03,280 --> 00:07:03,880 Yeah. 246 00:07:03,880 --> 00:07:05,560 The profit on those was a little less, 247 00:07:05,560 --> 00:07:07,200 but it was still a quick and easy sale. 248 00:07:07,200 --> 00:07:07,800 Makes sense. 249 00:07:07,800 --> 00:07:08,400 Yeah. 250 00:07:08,400 --> 00:07:09,680 Gotta keep that inventory moving. 251 00:07:09,680 --> 00:07:10,240 Exactly. 252 00:07:10,240 --> 00:07:12,520 He made another $120 in profit from those two. 253 00:07:12,520 --> 00:07:13,560 OK, that's great. 254 00:07:13,560 --> 00:07:14,720 What about his favorite one? 255 00:07:14,720 --> 00:07:17,000 You mean the one with the black bezel, silver band, 256 00:07:17,000 --> 00:07:18,440 and Tiffany blue accents? 257 00:07:18,440 --> 00:07:19,360 Yeah, that one. 258 00:07:19,360 --> 00:07:20,200 Did that one sell? 259 00:07:20,200 --> 00:07:20,600 It did. 260 00:07:20,600 --> 00:07:23,600 He sold it for $189.95. 261 00:07:23,600 --> 00:07:24,400 Nice. 262 00:07:24,400 --> 00:07:27,560 So that was $149.95 profit. 263 00:07:27,560 --> 00:07:29,240 And then he kept selling more. 264 00:07:29,240 --> 00:07:30,520 No way. 265 00:07:30,520 --> 00:07:30,880 Yeah. 266 00:07:30,880 --> 00:07:34,120 Both the rainbow face with navy strap and the steel one 267 00:07:34,120 --> 00:07:37,360 with red accents sold for $175 each. 268 00:07:37,360 --> 00:07:39,440 So he made another $130. 269 00:07:39,440 --> 00:07:40,560 You got it. 270 00:07:40,560 --> 00:07:41,040 Wow. 271 00:07:41,040 --> 00:07:43,880 So he sold six watches in just a few days? 272 00:07:43,880 --> 00:07:44,400 Yeah. 273 00:07:44,400 --> 00:07:45,200 This is amazing. 274 00:07:45,200 --> 00:07:47,360 It seems like he hit a gold mine with this idea. 275 00:07:47,360 --> 00:07:48,880 He definitely was doing really well. 276 00:07:48,880 --> 00:07:49,360 Yeah. 277 00:07:49,360 --> 00:07:51,800 But then things slowed down a bit. 278 00:07:51,800 --> 00:07:52,520 That's too bad. 279 00:07:52,520 --> 00:07:53,960 Yeah, sales were slow for a couple days, 280 00:07:53,960 --> 00:07:56,440 so he had to get creative to get people buying again. 281 00:07:56,440 --> 00:07:57,280 What did he do? 282 00:07:57,280 --> 00:07:58,880 He decided to lower the prices a little 283 00:07:58,880 --> 00:08:00,160 on the watches he had left. 284 00:08:00,160 --> 00:08:02,560 Oh, that's a classic sales tactic. 285 00:08:02,560 --> 00:08:03,120 It is. 286 00:08:03,120 --> 00:08:04,160 And it usually works. 287 00:08:04,160 --> 00:08:05,280 And it did. 288 00:08:05,280 --> 00:08:09,640 He sold the last rainbow face G-Shock for $175. 289 00:08:09,640 --> 00:08:10,280 Sweet. 290 00:08:10,280 --> 00:08:11,400 Another $130. 291 00:08:11,400 --> 00:08:11,920 Yeah. 292 00:08:11,920 --> 00:08:12,880 So let me get this straight. 293 00:08:12,880 --> 00:08:16,440 In a little over a week, Stevie sold almost all of his watches. 294 00:08:16,440 --> 00:08:16,800 Yeah. 295 00:08:16,800 --> 00:08:17,640 Seven out of eight. 296 00:08:17,640 --> 00:08:19,400 And he made almost $700. 297 00:08:19,400 --> 00:08:20,240 That's right. 298 00:08:20,240 --> 00:08:21,800 Not bad for a little side hustle. 299 00:08:21,800 --> 00:08:22,680 Not bad at all. 300 00:08:22,680 --> 00:08:25,080 And he even got to keep one of the watches for himself. 301 00:08:25,080 --> 00:08:25,480 That's right. 302 00:08:25,480 --> 00:08:28,320 He kept the last one as a reward for all his hard work. 303 00:08:28,320 --> 00:08:30,040 Nice. 304 00:08:30,040 --> 00:08:32,360 But Stevie's a stickler for details. 305 00:08:32,360 --> 00:08:34,040 And when he was looking over his numbers, 306 00:08:34,040 --> 00:08:36,560 he realized that he forgot about something. 307 00:08:36,560 --> 00:08:37,000 Uh-oh. 308 00:08:37,000 --> 00:08:38,200 What was it? 309 00:08:38,200 --> 00:08:40,560 He forgot about that $80 shipping fee 310 00:08:40,560 --> 00:08:43,520 he paid to get the watch bands from Alibaba. 311 00:08:43,520 --> 00:08:46,760 Man, the hidden costs of international shipping. 312 00:08:46,760 --> 00:08:47,560 Exactly. 313 00:08:47,560 --> 00:08:50,120 He totally forgot about it because it's so long ago. 314 00:08:50,120 --> 00:08:50,320 Yeah. 315 00:08:50,320 --> 00:08:52,440 It's so easy to forget about those little things. 316 00:08:52,440 --> 00:08:53,200 It is. 317 00:08:53,200 --> 00:08:55,800 So how did that change his final profit? 318 00:08:55,800 --> 00:08:59,760 Well, it basically added about $10 to the cost of each watch. 319 00:08:59,760 --> 00:09:00,200 OK. 320 00:09:00,200 --> 00:09:03,360 So his real profit was more like $630. 321 00:09:03,360 --> 00:09:04,240 Still pretty amazing. 322 00:09:04,240 --> 00:09:05,240 Yeah, for sure. 323 00:09:05,240 --> 00:09:07,200 But it's a good reminder that you have to keep 324 00:09:07,200 --> 00:09:10,040 track of every single cost, even the little ones. 325 00:09:10,040 --> 00:09:10,800 Absolutely. 326 00:09:10,800 --> 00:09:11,840 They can really add up. 327 00:09:11,840 --> 00:09:12,560 They really can. 328 00:09:12,560 --> 00:09:12,880 OK. 329 00:09:12,880 --> 00:09:14,720 So even with that little mistake, 330 00:09:14,720 --> 00:09:19,880 Stevie still proved that this custom G-Shock thing could work. 331 00:09:19,880 --> 00:09:20,640 Definitely. 332 00:09:20,640 --> 00:09:22,960 He wasn't just happy with those first sales either. 333 00:09:22,960 --> 00:09:24,840 Oh, so he's thinking bigger now. 334 00:09:24,840 --> 00:09:26,400 Exactly. 335 00:09:26,400 --> 00:09:28,840 He wanted to figure out how to scale things up 336 00:09:28,840 --> 00:09:30,280 and make even more money. 337 00:09:30,280 --> 00:09:30,680 OK. 338 00:09:30,680 --> 00:09:31,200 I'm hooked. 339 00:09:31,200 --> 00:09:32,440 Tell me more. 340 00:09:32,440 --> 00:09:37,000 Well, he started noticing other eBay sellers who 341 00:09:37,000 --> 00:09:40,520 had thousands of custom G-Shock listings. 342 00:09:40,520 --> 00:09:41,600 Thousands. 343 00:09:41,600 --> 00:09:43,480 I could barely keep track of eight. 344 00:09:43,480 --> 00:09:44,040 Uh-huh. 345 00:09:44,040 --> 00:09:44,960 Right. 346 00:09:44,960 --> 00:09:47,840 It made Stevie wonder if they actually had all those watches 347 00:09:47,840 --> 00:09:49,520 or if they were doing something different. 348 00:09:49,520 --> 00:09:50,120 Interesting. 349 00:09:50,120 --> 00:09:51,480 What could they be doing? 350 00:09:51,480 --> 00:09:54,200 He thought maybe they were doing customization on demand. 351 00:09:54,200 --> 00:09:55,000 What's that? 352 00:09:55,000 --> 00:09:56,920 So they'd take pictures of all the different parts, 353 00:09:56,920 --> 00:09:59,040 like the bezels and bands and markers. 354 00:09:59,040 --> 00:09:59,480 OK. 355 00:09:59,480 --> 00:10:00,800 And then they'd use those pictures 356 00:10:00,800 --> 00:10:03,760 to show a bunch of different custom designs online. 357 00:10:03,760 --> 00:10:04,160 Whoa. 358 00:10:04,160 --> 00:10:06,920 So it's like they're making a digital version of the watch. 359 00:10:06,920 --> 00:10:07,880 Yeah, exactly. 360 00:10:07,880 --> 00:10:09,600 So the customer picks what they want, 361 00:10:09,600 --> 00:10:12,120 and then the seller builds it after they order. 362 00:10:12,120 --> 00:10:12,800 Exactly. 363 00:10:12,800 --> 00:10:14,040 That's so smart. 364 00:10:14,040 --> 00:10:14,440 Right. 365 00:10:14,440 --> 00:10:15,360 It's really efficient. 366 00:10:15,360 --> 00:10:15,880 Yeah. 367 00:10:15,880 --> 00:10:18,080 They don't have to spend as much money upfront, 368 00:10:18,080 --> 00:10:20,440 and they don't have to worry about having a ton of watches 369 00:10:20,440 --> 00:10:21,360 that don't sell. 370 00:10:21,360 --> 00:10:23,040 It's like the perfect system. 371 00:10:23,040 --> 00:10:24,280 It is a really good system. 372 00:10:24,280 --> 00:10:25,840 It gives them a lot of flexibility. 373 00:10:25,840 --> 00:10:26,360 Wow. 374 00:10:26,360 --> 00:10:28,560 Stevie's really thinking like a real businessman now. 375 00:10:28,560 --> 00:10:30,040 Ah, he is. 376 00:10:30,040 --> 00:10:32,440 But did he just stop at G-Shox? 377 00:10:32,440 --> 00:10:32,960 Nope. 378 00:10:32,960 --> 00:10:34,680 He had even more ideas. 379 00:10:34,680 --> 00:10:35,120 OK. 380 00:10:35,120 --> 00:10:35,840 Like what? 381 00:10:35,840 --> 00:10:38,640 He started thinking about other things he could customize. 382 00:10:38,640 --> 00:10:39,600 Interesting. 383 00:10:39,600 --> 00:10:43,280 Like AirPods, Apple Watches, and even hats 384 00:10:43,280 --> 00:10:44,800 from popular sports teams. 385 00:10:44,800 --> 00:10:45,440 Yeah. 386 00:10:45,440 --> 00:10:45,960 Nice. 387 00:10:45,960 --> 00:10:47,960 Yeah, he realized he could take popular brands 388 00:10:47,960 --> 00:10:50,520 with simple designs and then customize them. 389 00:10:50,520 --> 00:10:51,320 Exactly. 390 00:10:51,320 --> 00:10:53,480 You're tapping into something that's already popular, 391 00:10:53,480 --> 00:10:54,520 but making it unique. 392 00:10:54,520 --> 00:10:55,160 Exactly. 393 00:10:55,160 --> 00:10:57,600 And remember those G-Shox that kind of looked like Audemars 394 00:10:57,600 --> 00:10:58,440 Piguet watches? 395 00:10:58,440 --> 00:10:59,040 Oh, yeah. 396 00:10:59,040 --> 00:11:00,000 That was really clever. 397 00:11:00,000 --> 00:11:01,720 Well, he saw that people were doing the same thing, 398 00:11:01,720 --> 00:11:02,640 but with Rolex. 399 00:11:02,640 --> 00:11:03,480 Whoa. 400 00:11:03,480 --> 00:11:04,720 A Rolex G-Shox. 401 00:11:04,720 --> 00:11:06,080 What does it even look like? 402 00:11:06,080 --> 00:11:07,000 I'm not sure. 403 00:11:07,000 --> 00:11:09,040 But it definitely got me curious. 404 00:11:09,040 --> 00:11:10,040 Me too. 405 00:11:10,040 --> 00:11:12,360 People are always coming up with new and creative ways 406 00:11:12,360 --> 00:11:14,280 to combine brands and styles. 407 00:11:14,280 --> 00:11:15,240 Totally. 408 00:11:15,240 --> 00:11:17,520 Makes me wonder what other cool combos are out there. 409 00:11:17,520 --> 00:11:20,600 This whole deep dive is making me look at everyday things 410 00:11:20,600 --> 00:11:22,000 totally differently. 411 00:11:22,000 --> 00:11:22,720 Ha ha. 412 00:11:22,720 --> 00:11:23,800 I know what you mean. 413 00:11:23,800 --> 00:11:25,520 That's what's so cool about learning new things 414 00:11:25,520 --> 00:11:27,280 and seeing things from different perspectives. 415 00:11:27,280 --> 00:11:27,680 Yeah. 416 00:11:27,680 --> 00:11:27,960 Totally. 417 00:11:27,960 --> 00:11:30,360 It opens your mind to a whole new world of possibilities. 418 00:11:30,360 --> 00:11:30,840 Yeah. 419 00:11:30,840 --> 00:11:33,160 But I think the bigger question is, 420 00:11:33,160 --> 00:11:36,840 what did Stevie really learn from this whole G-Shox experiment? 421 00:11:36,840 --> 00:11:38,080 Good point. 422 00:11:38,080 --> 00:11:39,760 For me, the biggest thing is that you 423 00:11:39,760 --> 00:11:43,560 don't need a ton of money or a super complicated business 424 00:11:43,560 --> 00:11:45,080 plan to get started. 425 00:11:45,080 --> 00:11:48,480 Stevie showed that if you pay attention, do your research, 426 00:11:48,480 --> 00:11:50,280 and aren't afraid to try things out, 427 00:11:50,280 --> 00:11:52,880 you can actually create a business that makes money. 428 00:11:52,880 --> 00:11:53,720 For sure. 429 00:11:53,720 --> 00:11:56,800 And it's also really important to be organized and keep 430 00:11:56,800 --> 00:11:58,200 track of your finances. 431 00:11:58,200 --> 00:11:58,440 Right. 432 00:11:58,440 --> 00:12:00,160 That shipping fee really tripped them up. 433 00:12:00,160 --> 00:12:00,520 Yeah. 434 00:12:00,520 --> 00:12:01,000 Ha ha. 435 00:12:01,000 --> 00:12:01,440 It did. 436 00:12:01,440 --> 00:12:03,120 So what's the final verdict? 437 00:12:03,120 --> 00:12:05,360 Is the custom G-Shox business worth it? 438 00:12:05,360 --> 00:12:06,520 Yeah. 439 00:12:06,520 --> 00:12:08,920 I think Stevie proved that it definitely can be. 440 00:12:08,920 --> 00:12:09,400 OK. 441 00:12:09,400 --> 00:12:11,160 It doesn't cost much to get started. 442 00:12:11,160 --> 00:12:11,440 Yeah. 443 00:12:11,440 --> 00:12:13,560 There are people who want to buy these custom watches. 444 00:12:13,560 --> 00:12:14,120 For sure. 445 00:12:14,120 --> 00:12:16,600 And you can be really creative with your designs. 446 00:12:16,600 --> 00:12:17,320 I love it. 447 00:12:17,320 --> 00:12:19,360 But just like with any business, 448 00:12:19,360 --> 00:12:21,280 you need to know what's going on in the market, 449 00:12:21,280 --> 00:12:24,280 have a good process, and be ready to work hard. 450 00:12:24,280 --> 00:12:26,120 Makes sense. 451 00:12:26,120 --> 00:12:27,920 But oh, and I forgot one more thing. 452 00:12:27,920 --> 00:12:30,080 That carrot custom's name is genius. 453 00:12:30,080 --> 00:12:31,160 I know, right? 454 00:12:31,160 --> 00:12:32,880 It's so catchy, and it makes you smile. 455 00:12:32,880 --> 00:12:33,720 Yeah, exactly. 456 00:12:33,720 --> 00:12:34,240 OK. 457 00:12:34,240 --> 00:12:35,440 Adding a little bit of personality 458 00:12:35,440 --> 00:12:38,240 can really make you stand out, especially when there 459 00:12:38,240 --> 00:12:40,040 are so many other people doing the same thing. 460 00:12:40,040 --> 00:12:41,480 Great point. 461 00:12:41,480 --> 00:12:44,040 So to everyone listening out there, 462 00:12:44,040 --> 00:12:46,040 if you're inspired by Stevie's story 463 00:12:46,040 --> 00:12:48,520 and want to be an entrepreneur like him, 464 00:12:48,520 --> 00:12:49,960 here's what you got to do. 465 00:12:49,960 --> 00:12:52,840 See what's popular, do your research, 466 00:12:52,840 --> 00:12:54,640 pick a product you really like, 467 00:12:54,640 --> 00:12:56,240 and don't be afraid to get creative. 468 00:12:56,240 --> 00:12:57,520 Great advice. 469 00:12:57,520 --> 00:12:59,720 And most importantly, what's that? 470 00:12:59,720 --> 00:13:00,560 Have fun. 471 00:13:00,560 --> 00:13:01,440 Yeah, absolutely. 472 00:13:01,440 --> 00:13:03,520 Being an entrepreneur should be an adventure. 473 00:13:03,520 --> 00:13:05,960 You never know where your ideas might take you. 474 00:13:05,960 --> 00:13:07,160 Well said. 475 00:13:07,160 --> 00:13:09,920 It looks like we've reached the end of our G-Shock deep dive. 476 00:13:09,920 --> 00:13:10,760 Yeah, that was fun. 477 00:13:10,760 --> 00:13:12,560 We hope you enjoyed it, and that it gave you 478 00:13:12,560 --> 00:13:13,640 some ideas of your own. 479 00:13:13,640 --> 00:13:14,880 Me too. 480 00:13:14,880 --> 00:13:17,520 Keep exploring, keep learning, and keep 481 00:13:17,520 --> 00:13:19,520 those creative juices flowing. 482 00:13:19,520 --> 00:13:20,240 Yeah. 483 00:13:20,240 --> 00:13:21,160 See you next time. 484 00:13:21,160 --> 00:13:22,000 Bye, everyone. 485 00:13:22,000 --> 00:13:23,280 Bye. 486 00:13:23,280 --> 00:13:27,560 So he's got all these cool looking G-Shocks ready to go. 487 00:13:27,560 --> 00:13:29,160 It's time to get them online, right? 488 00:13:29,160 --> 00:13:30,440 Exactly. 489 00:13:30,440 --> 00:13:31,960 Time to make some sales. 490 00:13:31,960 --> 00:13:33,160 How do you do that? 491 00:13:33,160 --> 00:13:35,720 How do you actually get these in front of buyers? 492 00:13:35,720 --> 00:13:36,840 Presentation is key. 493 00:13:36,840 --> 00:13:37,240 I bet. 494 00:13:37,240 --> 00:13:40,160 Stevie sets up a simple little photo area, 495 00:13:40,160 --> 00:13:41,760 takes some decent pics. 496 00:13:41,760 --> 00:13:42,080 OK. 497 00:13:42,080 --> 00:13:44,000 Does some basic editing in Lightroom. 498 00:13:44,000 --> 00:13:45,240 Keeping it simple. 499 00:13:45,240 --> 00:13:47,080 Yeah, just keeping it consistent. 500 00:13:47,080 --> 00:13:47,800 Right. 501 00:13:47,800 --> 00:13:52,680 Not trying to make them like magazine quality or anything. 502 00:13:52,680 --> 00:13:57,120 Just clear, well-lit, showing the watch as well. 503 00:13:57,120 --> 00:13:57,880 Makes sense. 504 00:13:57,880 --> 00:13:58,680 That's a good point, though. 505 00:13:58,680 --> 00:14:01,080 Sometimes good enough really is good enough. 506 00:14:01,080 --> 00:14:01,880 For sure. 507 00:14:01,880 --> 00:14:03,400 Especially when you're just starting out. 508 00:14:03,400 --> 00:14:03,880 Yeah. 509 00:14:03,880 --> 00:14:05,920 No need to get bogged down in all the details. 510 00:14:05,920 --> 00:14:06,200 Right. 511 00:14:06,200 --> 00:14:07,400 Can always improve later. 512 00:14:07,400 --> 00:14:08,240 Exactly. 513 00:14:08,240 --> 00:14:09,960 So he even mentioned this balance. 514 00:14:09,960 --> 00:14:10,600 Oh, yeah. 515 00:14:10,600 --> 00:14:12,040 Between quantity and quality. 516 00:14:12,040 --> 00:14:12,760 Yeah, yeah. 517 00:14:12,760 --> 00:14:14,000 Like it depends on the platform. 518 00:14:14,000 --> 00:14:14,360 Sure. 519 00:14:14,360 --> 00:14:15,040 eBay. 520 00:14:15,040 --> 00:14:15,280 Yeah. 521 00:14:15,280 --> 00:14:17,160 Just keep it straightforward, clear photos. 522 00:14:17,160 --> 00:14:18,160 That's what people want to see. 523 00:14:18,160 --> 00:14:18,360 Yeah. 524 00:14:18,360 --> 00:14:19,360 OK, it makes sense. 525 00:14:19,360 --> 00:14:20,400 So photos are up. 526 00:14:20,400 --> 00:14:21,760 Listings are all prepped. 527 00:14:21,760 --> 00:14:22,920 It's the moment of truth. 528 00:14:22,920 --> 00:14:23,360 I know. 529 00:14:23,360 --> 00:14:24,560 The big question. 530 00:14:24,560 --> 00:14:25,480 Pricing. 531 00:14:25,480 --> 00:14:27,560 How did Stevie find that sweet spot? 532 00:14:27,560 --> 00:14:31,080 He wanted at least $160 profit per watch. 533 00:14:31,080 --> 00:14:31,800 OK. 534 00:14:31,800 --> 00:14:34,120 After eBay fees and shipping. 535 00:14:34,120 --> 00:14:34,920 Makes sense. 536 00:14:34,920 --> 00:14:37,360 So he decided to start at $200 each. 537 00:14:37,360 --> 00:14:38,280 OK, OK. 538 00:14:38,280 --> 00:14:39,840 Oh, and he threw in a little bonus too. 539 00:14:39,840 --> 00:14:40,400 What's that? 540 00:14:40,400 --> 00:14:42,640 He included the original G-Shock bands. 541 00:14:42,640 --> 00:14:43,640 Oh, smart. 542 00:14:43,640 --> 00:14:44,680 Along with the custom ones. 543 00:14:44,680 --> 00:14:46,280 Yeah, that's a good value add. 544 00:14:46,280 --> 00:14:46,800 Exactly. 545 00:14:46,800 --> 00:14:47,960 Sweetens the deal a little. 546 00:14:47,960 --> 00:14:50,120 So OK, eye catch and photos. 547 00:14:50,120 --> 00:14:51,320 He's got his descriptions. 548 00:14:51,320 --> 00:14:52,360 Good prices. 549 00:14:52,360 --> 00:14:56,640 How does he actually get those listings seen on eBay? 550 00:14:56,640 --> 00:14:58,440 Well, here's where Stevie got real smart. 551 00:14:58,440 --> 00:14:59,200 OK, tell me. 552 00:14:59,200 --> 00:15:01,840 He didn't try to like build his own brand from scratch. 553 00:15:01,840 --> 00:15:03,320 Yeah, that takes forever. 554 00:15:03,320 --> 00:15:03,840 Exactly. 555 00:15:03,840 --> 00:15:05,000 Takes time, takes effort. 556 00:15:05,000 --> 00:15:06,080 So instead. 557 00:15:06,080 --> 00:15:07,040 What do you do? 558 00:15:07,040 --> 00:15:09,760 He leveraged the power of an existing brand. 559 00:15:09,760 --> 00:15:10,720 What do you mean? 560 00:15:10,720 --> 00:15:11,600 G-Shock. 561 00:15:11,600 --> 00:15:12,520 Oh, OK. 562 00:15:12,520 --> 00:15:13,000 Exactly. 563 00:15:13,000 --> 00:15:16,440 He made sure G-Shock was all over those listings, titles, 564 00:15:16,440 --> 00:15:17,720 descriptions, everywhere. 565 00:15:17,720 --> 00:15:18,480 So smart. 566 00:15:18,480 --> 00:15:20,640 People searching for G-Shocks on eBay. 567 00:15:20,640 --> 00:15:22,520 Boom, they'd find his custom creations. 568 00:15:22,520 --> 00:15:24,360 He doesn't even have to pay for ads. 569 00:15:24,360 --> 00:15:25,240 Nope. 570 00:15:25,240 --> 00:15:26,400 Riding that G-Shock wave. 571 00:15:26,400 --> 00:15:27,400 Brilliant. 572 00:15:27,400 --> 00:15:29,160 That's really thinking outside the box. 573 00:15:29,160 --> 00:15:29,680 It is. 574 00:15:29,680 --> 00:15:31,040 Did it actually work, though? 575 00:15:31,040 --> 00:15:31,760 Oh, it did. 576 00:15:31,760 --> 00:15:32,240 Oh, really? 577 00:15:32,240 --> 00:15:35,280 Hours after posting, views are piling up, 578 00:15:35,280 --> 00:15:36,520 watches are coming in. 579 00:15:36,520 --> 00:15:37,560 That's awesome. 580 00:15:37,560 --> 00:15:39,680 And then Cha-ching. 581 00:15:39,680 --> 00:15:40,560 First sale. 582 00:15:40,560 --> 00:15:41,480 Let's go. 583 00:15:41,480 --> 00:15:42,480 Tell me everything. 584 00:15:42,480 --> 00:15:45,840 The black steel G-Shock with those custom blue hour 585 00:15:45,840 --> 00:15:46,440 markers. 586 00:15:46,440 --> 00:15:47,480 OK, OK. 587 00:15:47,480 --> 00:15:49,520 Sold for the full 200. 588 00:15:49,520 --> 00:15:52,040 $160 profit, just like that. 589 00:15:52,040 --> 00:15:53,080 Boom. 590 00:15:53,080 --> 00:15:54,120 Instant validation. 591 00:15:54,120 --> 00:15:55,120 I bet he was pumped. 592 00:15:55,120 --> 00:15:56,240 Oh, yeah. 593 00:15:56,240 --> 00:15:58,000 And then what happened next? 594 00:15:58,000 --> 00:16:00,040 Over the next couple days, things kept rolling. 595 00:16:00,040 --> 00:16:00,520 Nice. 596 00:16:00,520 --> 00:16:01,720 Keep that momentum going. 597 00:16:01,720 --> 00:16:04,400 Someone snagged two watches, the orange camo, 598 00:16:04,400 --> 00:16:06,400 and that green one, Steve, you really liked. 599 00:16:06,400 --> 00:16:06,760 OK. 600 00:16:06,760 --> 00:16:07,960 For $165 each. 601 00:16:07,960 --> 00:16:09,040 A little lower profit. 602 00:16:09,040 --> 00:16:09,600 A little lower. 603 00:16:09,600 --> 00:16:11,120 But hey, quick and easy sale. 604 00:16:11,120 --> 00:16:12,200 Right, exactly. 605 00:16:12,200 --> 00:16:13,800 Another $120 in profit. 606 00:16:13,800 --> 00:16:14,640 Sweet. 607 00:16:14,640 --> 00:16:16,760 OK, what about his favorite? 608 00:16:16,760 --> 00:16:20,640 The black bezel, silver band, Tiffany blue. 609 00:16:20,640 --> 00:16:21,680 Someone buy that one. 610 00:16:21,680 --> 00:16:22,240 They did? 611 00:16:22,240 --> 00:16:22,920 Come on, Hemma. 612 00:16:22,920 --> 00:16:25,120 $189.95. 613 00:16:25,120 --> 00:16:25,880 Nice. 614 00:16:25,880 --> 00:16:27,920 $149.95 profit. 615 00:16:27,920 --> 00:16:29,120 That's awesome. 616 00:16:29,120 --> 00:16:32,640 And then he sold the rainbow face with the navy strap 617 00:16:32,640 --> 00:16:34,520 and the steel one with red accents. 618 00:16:34,520 --> 00:16:35,480 OK, OK. 619 00:16:35,480 --> 00:16:37,280 $175 each for those. 620 00:16:37,280 --> 00:16:38,680 Another $130 profit. 621 00:16:38,680 --> 00:16:39,360 Let's go. 622 00:16:39,360 --> 00:16:40,680 Yeah, he was on a roll. 623 00:16:40,680 --> 00:16:42,120 But then, you know, things happen. 624 00:16:42,120 --> 00:16:42,680 What do you mean? 625 00:16:42,680 --> 00:16:43,560 Sales slowed down a bit. 626 00:16:43,560 --> 00:16:44,720 Oh, no. 627 00:16:44,720 --> 00:16:45,680 It happens. 628 00:16:45,680 --> 00:16:47,640 So Stevie, he didn't panic. 629 00:16:47,640 --> 00:16:49,120 He tried a classic sales tactic. 630 00:16:49,120 --> 00:16:50,000 That hits you, dude. 631 00:16:50,000 --> 00:16:50,960 A little price adjustment. 632 00:16:50,960 --> 00:16:52,120 The old reliable sale. 633 00:16:52,120 --> 00:16:52,640 It works. 634 00:16:52,640 --> 00:16:53,280 It does. 635 00:16:53,280 --> 00:16:55,000 Drop the prices a little and sure enough. 636 00:16:55,000 --> 00:16:56,080 Come on, tell them. 637 00:16:56,080 --> 00:16:59,560 Sold that last rainbow face G-Shock for $175. 638 00:16:59,560 --> 00:17:01,120 Another $130. 639 00:17:01,120 --> 00:17:02,560 There it is. 640 00:17:02,560 --> 00:17:03,880 So wait, just a week and a half, 641 00:17:03,880 --> 00:17:05,720 he sold seven out of eight watches. 642 00:17:05,720 --> 00:17:05,960 Yeah. 643 00:17:05,960 --> 00:17:08,080 Total profit drum roll, please. 644 00:17:08,080 --> 00:17:09,120 Almost $700. 645 00:17:09,120 --> 00:17:09,840 Insane. 646 00:17:09,840 --> 00:17:11,120 He struck gold with this. 647 00:17:11,120 --> 00:17:12,280 He was definitely killing it. 648 00:17:12,280 --> 00:17:12,640 I know. 649 00:17:12,640 --> 00:17:14,800 But then there's always something, right? 650 00:17:14,800 --> 00:17:15,640 Oh, yeah. 651 00:17:15,640 --> 00:17:17,080 Stevie, be in Stevie the profit tracker. 652 00:17:17,080 --> 00:17:17,840 Uh-oh. 653 00:17:17,840 --> 00:17:18,680 What happened? 654 00:17:18,680 --> 00:17:20,360 Realized he missed an expense. 655 00:17:20,360 --> 00:17:21,160 No. 656 00:17:21,160 --> 00:17:21,880 What was it? 657 00:17:21,880 --> 00:17:25,520 That $80 shipping fee from Alibaba way back when. 658 00:17:25,520 --> 00:17:27,200 Oh, I hate when that happens. 659 00:17:27,200 --> 00:17:28,040 It happens. 660 00:17:28,040 --> 00:17:30,360 Slipped his mind because it was so long ago. 661 00:17:30,360 --> 00:17:32,400 Yeah, those hidden costs. 662 00:17:32,400 --> 00:17:32,960 It's cuff. 663 00:17:32,960 --> 00:17:33,280 All right. 664 00:17:33,280 --> 00:17:36,000 So what that do to his profit? 665 00:17:36,000 --> 00:17:37,960 It about $10 to the cost per watch. 666 00:17:37,960 --> 00:17:38,640 OK. 667 00:17:38,640 --> 00:17:41,200 So final profit, a little over $630. 668 00:17:41,200 --> 00:17:42,360 Still amazing. 669 00:17:42,360 --> 00:17:44,400 Still a fantastic result, but it's a lesson. 670 00:17:44,400 --> 00:17:45,560 For sure, track everything. 671 00:17:45,560 --> 00:17:46,520 Got to track everything. 672 00:17:46,520 --> 00:17:47,840 Even those little things. 673 00:17:47,840 --> 00:17:48,960 Every penny counts. 674 00:17:48,960 --> 00:17:49,600 It does. 675 00:17:49,600 --> 00:17:52,200 So even with that, Stevie proved it. 676 00:17:52,200 --> 00:17:54,320 You can do this custom G-Shock thing. 677 00:17:54,320 --> 00:17:55,240 He proved it. 678 00:17:55,240 --> 00:17:56,600 And you know what? 679 00:17:56,600 --> 00:17:58,520 He wasn't just content with those sales. 680 00:17:58,520 --> 00:17:59,560 Oh, so what's next? 681 00:17:59,560 --> 00:18:00,920 He starts thinking bigger. 682 00:18:00,920 --> 00:18:01,560 I like it. 683 00:18:01,560 --> 00:18:02,520 He's on a roll. 684 00:18:02,520 --> 00:18:04,120 He is making that money. 685 00:18:04,120 --> 00:18:06,400 But he's not going to stop there, right? 686 00:18:06,400 --> 00:18:09,040 What's he going to do to make this even bigger? 687 00:18:09,040 --> 00:18:11,360 So he sees these other eBay sellers. 688 00:18:11,360 --> 00:18:12,120 OK. 689 00:18:12,120 --> 00:18:14,680 They've got thousands of G-Shock listings. 690 00:18:14,680 --> 00:18:15,200 Thousands. 691 00:18:15,200 --> 00:18:16,960 How do they even keep track of all that? 692 00:18:16,960 --> 00:18:18,280 That's what Stevie's wondering too. 693 00:18:18,280 --> 00:18:19,280 Yeah. 694 00:18:19,280 --> 00:18:20,840 I could barely handle eight. 695 00:18:20,840 --> 00:18:21,520 Right. 696 00:18:21,520 --> 00:18:23,040 What's their secret? 697 00:18:23,040 --> 00:18:25,600 He thinks they're using this customization on demand thing. 698 00:18:25,600 --> 00:18:26,920 Customization on demand. 699 00:18:26,920 --> 00:18:27,960 What is that? 700 00:18:27,960 --> 00:18:30,560 So they take pictures of all the different parts, right? 701 00:18:30,560 --> 00:18:32,520 Bezzles, bands, markers. 702 00:18:32,520 --> 00:18:33,200 OK, yeah. 703 00:18:33,200 --> 00:18:35,880 Then they mix and match them digitally. 704 00:18:35,880 --> 00:18:38,400 Make all these different custom designs online. 705 00:18:38,400 --> 00:18:40,480 So it's like a virtual G-Shock builder. 706 00:18:40,480 --> 00:18:41,440 Exactly. 707 00:18:41,440 --> 00:18:43,240 Customers pick and choose, and they only 708 00:18:43,240 --> 00:18:44,840 build a watch when it's ordered. 709 00:18:44,840 --> 00:18:45,920 That's so smart. 710 00:18:45,920 --> 00:18:47,160 Saves so much hassle. 711 00:18:47,160 --> 00:18:47,600 Right. 712 00:18:47,600 --> 00:18:49,000 We've got to spend a ton of money up front. 713 00:18:49,000 --> 00:18:49,560 Yeah. 714 00:18:49,560 --> 00:18:52,040 No piles of watches just sitting around. 715 00:18:52,040 --> 00:18:53,560 Super efficient. 716 00:18:53,560 --> 00:18:53,880 Yeah. 717 00:18:53,880 --> 00:18:56,160 Stevie's really thinking like a pro now. 718 00:18:56,160 --> 00:18:56,880 He is. 719 00:18:56,880 --> 00:18:58,840 But did he stop at G-Shocks? 720 00:18:58,840 --> 00:19:00,280 What else was he thinking about? 721 00:19:00,280 --> 00:19:01,680 Oh, his brain was going. 722 00:19:01,680 --> 00:19:03,040 Uh-huh. 723 00:19:03,040 --> 00:19:05,480 He started thinking about all these other products, 724 00:19:05,480 --> 00:19:06,720 like AirPods. 725 00:19:06,720 --> 00:19:07,440 Those are hot. 726 00:19:07,440 --> 00:19:07,960 Yeah. 727 00:19:07,960 --> 00:19:09,120 Apple watches. 728 00:19:09,120 --> 00:19:12,080 Even hats from sports teams and stuff. 729 00:19:12,080 --> 00:19:13,680 I see where he's going with this. 730 00:19:13,680 --> 00:19:16,280 Find those popular things easy to customize. 731 00:19:16,280 --> 00:19:17,240 Exactly. 732 00:19:17,240 --> 00:19:19,440 Use that existing demand, but make it unique. 733 00:19:19,440 --> 00:19:20,400 So smart. 734 00:19:20,400 --> 00:19:22,600 Oh, and remember those G-Shocks that looked kind of like 735 00:19:22,600 --> 00:19:24,040 Audemars Piguet? 736 00:19:24,040 --> 00:19:24,640 Oh, yeah. 737 00:19:24,640 --> 00:19:28,600 Well, Stevie found another trend, Rolex G-Shock mods. 738 00:19:28,600 --> 00:19:29,480 Whoa. 739 00:19:29,480 --> 00:19:31,600 Rolex and G-Shock. 740 00:19:31,600 --> 00:19:32,920 That's wild. 741 00:19:32,920 --> 00:19:33,680 Right. 742 00:19:33,680 --> 00:19:35,080 What does that even look like? 743 00:19:35,080 --> 00:19:36,480 I'm not sure, but I got to see it. 744 00:19:36,480 --> 00:19:37,440 Me too. 745 00:19:37,440 --> 00:19:39,080 People are so creative. 746 00:19:39,080 --> 00:19:40,120 They are. 747 00:19:40,120 --> 00:19:43,160 Always pushing the boundaries, mixing brands, styles. 748 00:19:43,160 --> 00:19:44,680 It's awesome. 749 00:19:44,680 --> 00:19:47,520 This deep dive has me looking at everything differently. 750 00:19:47,520 --> 00:19:49,160 That's the beauty of it, you know? 751 00:19:49,160 --> 00:19:50,960 New ideas, new perspectives. 752 00:19:50,960 --> 00:19:51,560 Totally. 753 00:19:51,560 --> 00:19:53,840 But beyond the products and trends. 754 00:19:53,840 --> 00:19:55,280 Yeah, what's the big takeaway here? 755 00:19:55,280 --> 00:19:57,120 What did Stevie really learn? 756 00:19:57,120 --> 00:19:57,800 Exactly. 757 00:19:57,800 --> 00:20:00,640 I think the biggest thing is you don't need a ton of cash 758 00:20:00,640 --> 00:20:01,520 to start. 759 00:20:01,520 --> 00:20:02,400 For sure. 760 00:20:02,400 --> 00:20:03,480 Stevie proved that. 761 00:20:03,480 --> 00:20:06,080 Just got to pay attention, do some research. 762 00:20:06,080 --> 00:20:06,600 Yeah. 763 00:20:06,600 --> 00:20:08,320 Be willing to try stuff out. 764 00:20:08,320 --> 00:20:09,120 Experiment. 765 00:20:09,120 --> 00:20:09,720 That's key. 766 00:20:09,720 --> 00:20:11,520 And you can make a real business. 767 00:20:11,520 --> 00:20:13,160 That's the entrepreneurial spirit. 768 00:20:13,160 --> 00:20:14,280 But listen, I forget. 769 00:20:14,280 --> 00:20:15,640 Organization is important. 770 00:20:15,640 --> 00:20:16,200 Oh, yeah. 771 00:20:16,200 --> 00:20:18,160 Those little costs can sneak up on you. 772 00:20:18,160 --> 00:20:19,640 They do, like that shipping fee. 773 00:20:19,640 --> 00:20:20,600 Exactly. 774 00:20:20,600 --> 00:20:21,640 Got to track every dollar. 775 00:20:21,640 --> 00:20:22,720 OK. 776 00:20:22,720 --> 00:20:23,560 Final verdict tie. 777 00:20:23,560 --> 00:20:26,840 Is the custom G-Shock business worth it? 778 00:20:26,840 --> 00:20:27,760 What do you think? 779 00:20:27,760 --> 00:20:28,800 I think Stevie showed us. 780 00:20:28,800 --> 00:20:29,640 It can be. 781 00:20:29,640 --> 00:20:30,040 Yeah. 782 00:20:30,040 --> 00:20:31,080 Low startup costs. 783 00:20:31,080 --> 00:20:31,600 All right. 784 00:20:31,600 --> 00:20:33,040 People want these custom watches. 785 00:20:33,040 --> 00:20:33,400 Definitely. 786 00:20:33,400 --> 00:20:36,160 And there's so much room to be creative. 787 00:20:36,160 --> 00:20:36,880 I love it. 788 00:20:36,880 --> 00:20:38,240 But like any business. 789 00:20:38,240 --> 00:20:38,600 Oh, yeah. 790 00:20:38,600 --> 00:20:39,680 Got to be aware of the market. 791 00:20:39,680 --> 00:20:40,080 Yeah. 792 00:20:40,080 --> 00:20:42,000 Have good systems and put in the work. 793 00:20:42,000 --> 00:20:44,160 And don't forget that entrepreneurial spirit. 794 00:20:44,160 --> 00:20:47,240 And hey, a little personality goes a long way. 795 00:20:47,240 --> 00:20:48,160 You're telling me. 796 00:20:48,160 --> 00:20:49,920 Cara Customs is brilliant. 797 00:20:49,920 --> 00:20:50,680 It is. 798 00:20:50,680 --> 00:20:52,840 Ketchy, quirky, makes you smile. 799 00:20:52,840 --> 00:20:53,640 Exactly. 800 00:20:53,640 --> 00:20:55,520 So to everyone listening in. 801 00:20:55,520 --> 00:20:56,600 What would you say? 802 00:20:56,600 --> 00:20:59,160 If you're feeling inspired by Stevie 803 00:20:59,160 --> 00:21:01,320 and you're thinking about starting something yourself. 804 00:21:01,320 --> 00:21:01,880 Go for it. 805 00:21:01,880 --> 00:21:02,760 What should they do? 806 00:21:02,760 --> 00:21:04,120 Pay attention to what's hot. 807 00:21:04,120 --> 00:21:05,440 Do your research. 808 00:21:05,440 --> 00:21:08,480 Find a product you love and get creative. 809 00:21:08,480 --> 00:21:09,480 Love it. 810 00:21:09,480 --> 00:21:10,560 And most importantly. 811 00:21:10,560 --> 00:21:11,320 Have fun. 812 00:21:11,320 --> 00:21:12,040 Yeah, exactly. 813 00:21:12,040 --> 00:21:12,720 It's an adventure. 814 00:21:12,720 --> 00:21:13,920 You never know where it'll take you. 815 00:21:13,920 --> 00:21:16,120 That's a great way to put it. 816 00:21:16,120 --> 00:21:19,120 Well, looks like we've reached the end of our G-Shock Deep Dive. 817 00:21:19,120 --> 00:21:20,160 This was fun. 818 00:21:20,160 --> 00:21:20,560 It was. 819 00:21:20,560 --> 00:21:21,440 We hope you enjoyed it. 820 00:21:21,440 --> 00:21:21,640 Yeah. 821 00:21:21,640 --> 00:21:23,040 Hope it sparked some ideas. 822 00:21:23,040 --> 00:21:24,240 Keep exploring. 823 00:21:24,240 --> 00:21:25,080 Keep learning. 824 00:21:25,080 --> 00:21:27,040 Keep those creative wheels turning. 825 00:21:27,040 --> 00:21:28,360 Absolutely. 826 00:21:28,360 --> 00:21:29,240 Until next time. 827 00:21:29,240 --> 00:21:31,240 Happy customizing, everyone. 828 00:21:31,240 --> 00:21:38,240 We'll see you soon.