1 00:00:00,000 --> 00:00:03,640 All right, so we're diving deep into YouTube income today. 2 00:00:03,640 --> 00:00:07,360 And using Joshua Meo's experience as a case study, 3 00:00:07,360 --> 00:00:09,480 I know a lot of you out there are interested in, 4 00:00:09,480 --> 00:00:11,520 what it really takes to make it on YouTube. 5 00:00:11,520 --> 00:00:14,520 And Joshua's story gives us some pretty incredible insights. 6 00:00:14,520 --> 00:00:18,440 He actually documented his entire first year on the platform, 7 00:00:18,440 --> 00:00:20,360 revealed his earnings and strategies. 8 00:00:20,360 --> 00:00:23,080 And it's definitely not your typical overnight success 9 00:00:23,080 --> 00:00:24,800 story, like we see so much of it. 10 00:00:24,800 --> 00:00:28,200 It's more of a testament to the power of persistence 11 00:00:28,200 --> 00:00:29,880 and playing the long game, I think. 12 00:00:29,880 --> 00:00:31,160 You hit the nail on the head. 13 00:00:31,160 --> 00:00:33,400 Joshua's story really dismantles 14 00:00:33,400 --> 00:00:36,600 that myth of instant YouTube stardom. 15 00:00:36,600 --> 00:00:39,720 And he was incredibly open about his initial struggles, 16 00:00:39,720 --> 00:00:41,440 which I think a lot of creators can relate to. 17 00:00:41,440 --> 00:00:42,120 Oh, yeah, for sure. 18 00:00:42,120 --> 00:00:43,400 So let's unpack those early days. 19 00:00:43,400 --> 00:00:45,200 We're talking single-digit views. 20 00:00:45,200 --> 00:00:48,200 Even after months of consistently posting new content, 21 00:00:48,200 --> 00:00:49,840 can you imagine the dedication? 22 00:00:49,840 --> 00:00:53,000 Putting your heart and soul into a video-hitting publish, 23 00:00:53,000 --> 00:00:55,200 and then barely anyone watches it. 24 00:00:55,200 --> 00:00:59,080 In fact, his first video got a grand total of 12 views. 25 00:00:59,080 --> 00:00:59,840 Wow. 26 00:00:59,840 --> 00:01:01,600 And he was thrilled. 27 00:01:01,600 --> 00:01:02,480 12 views. 28 00:01:02,480 --> 00:01:04,960 I mean, that just goes to show the level of enthusiasm 29 00:01:04,960 --> 00:01:06,760 and optimism that he started with. 30 00:01:06,760 --> 00:01:07,400 Yeah. 31 00:01:07,400 --> 00:01:08,560 But then reality set in. 32 00:01:08,560 --> 00:01:10,480 One of his videos got only four views. 33 00:01:10,480 --> 00:01:10,880 Oh, wow. 34 00:01:10,880 --> 00:01:13,680 I can't even imagine putting something out there 35 00:01:13,680 --> 00:01:15,160 and getting that kind of response. 36 00:01:15,160 --> 00:01:17,240 It's a roller coaster of emotions, for sure. 37 00:01:17,240 --> 00:01:17,760 Yeah. 38 00:01:17,760 --> 00:01:19,840 That's what we call the flatline period. 39 00:01:19,840 --> 00:01:22,080 And it's something that so many creators struggle with. 40 00:01:22,080 --> 00:01:22,360 Yeah. 41 00:01:22,360 --> 00:01:24,800 And often it leads to them giving up altogether. 42 00:01:24,800 --> 00:01:25,440 Right. 43 00:01:25,440 --> 00:01:26,680 But not Joshua. 44 00:01:26,680 --> 00:01:29,280 He pushed through nine months of creating content 45 00:01:29,280 --> 00:01:32,280 with barely any views, which speaks volumes 46 00:01:32,280 --> 00:01:33,320 about his perseverance. 47 00:01:33,320 --> 00:01:33,920 Absolutely. 48 00:01:33,920 --> 00:01:35,160 It makes you think, doesn't it? 49 00:01:35,160 --> 00:01:35,560 Yeah. 50 00:01:35,560 --> 00:01:38,480 How often do we give up on our own goals and aspirations 51 00:01:38,480 --> 00:01:40,400 when we don't see immediate results? 52 00:01:40,400 --> 00:01:43,400 Whether it's a creative project, a fitness goal, 53 00:01:43,400 --> 00:01:46,400 anything that requires dedication and consistency. 54 00:01:46,400 --> 00:01:48,840 There are bound to be those moments of doubt. 55 00:01:48,840 --> 00:01:50,960 But Joshua's story is a powerful reminder 56 00:01:50,960 --> 00:01:53,640 to keep pushing through those tough times. 57 00:01:53,640 --> 00:01:54,640 I love that. 58 00:01:54,640 --> 00:01:57,680 OK, now here's where things take a fascinating turn. 59 00:01:57,680 --> 00:02:00,920 In mid-October, Joshua experienced a game changer. 60 00:02:00,920 --> 00:02:02,520 One of his videos went viral. 61 00:02:02,520 --> 00:02:04,640 And I'm not talking about a few extra views. 62 00:02:04,640 --> 00:02:07,600 This was a full-blown viral explosion, 63 00:02:07,600 --> 00:02:10,600 the kind that sends your view count soaring 64 00:02:10,600 --> 00:02:12,080 into the stratosphere. 65 00:02:12,080 --> 00:02:14,440 And your subscriber list growing exponentially. 66 00:02:14,440 --> 00:02:16,040 It's like watching a rocket launch. 67 00:02:16,040 --> 00:02:18,800 The anticipation builds, and then boom, it takes off 68 00:02:18,800 --> 00:02:20,400 at incredible speed. 69 00:02:20,400 --> 00:02:21,200 It's amazing, isn't it? 70 00:02:21,200 --> 00:02:22,960 That's what the viral effect is all about, right? 71 00:02:22,960 --> 00:02:24,920 It's like word of mouth, but on steroids. 72 00:02:24,920 --> 00:02:25,520 Yeah. 73 00:02:25,520 --> 00:02:27,920 One person shares it, then 10 more people do. 74 00:02:27,920 --> 00:02:28,440 Yeah. 75 00:02:28,440 --> 00:02:30,600 And before you know it, thousands of people 76 00:02:30,600 --> 00:02:32,720 are discovering your content all at once. 77 00:02:32,720 --> 00:02:33,680 Exactly. 78 00:02:33,680 --> 00:02:36,200 And while luck certainly plays a role, 79 00:02:36,200 --> 00:02:39,560 Joshua's consistent effort over those initial nine months 80 00:02:39,560 --> 00:02:42,720 positioned him perfectly to capitalize on that lucky break. 81 00:02:42,720 --> 00:02:44,880 When it arrived, think of it like this. 82 00:02:44,880 --> 00:02:46,280 You're throwing darts at a dartboard. 83 00:02:46,280 --> 00:02:48,000 The more darts you throw, the higher 84 00:02:48,000 --> 00:02:49,680 the chances of hitting the bull's eye. 85 00:02:49,680 --> 00:02:51,880 Consistency increases your opportunities. 86 00:02:51,880 --> 00:02:53,320 That's a great analogy. 87 00:02:53,320 --> 00:02:56,560 But it's also about creating content that truly resonates 88 00:02:56,560 --> 00:02:57,920 with an audience. 89 00:02:57,920 --> 00:03:00,360 Joshua found a way to tap into something 90 00:03:00,360 --> 00:03:02,200 that people were genuinely interested in. 91 00:03:02,200 --> 00:03:05,560 And that's what fueled the viral fire, so this viral moment. 92 00:03:05,560 --> 00:03:09,240 Caterpulted Joshua into a whole new realm of YouTube. 93 00:03:09,240 --> 00:03:10,840 And now I'm really curious about where 94 00:03:10,840 --> 00:03:11,840 the money's coming from. 95 00:03:11,840 --> 00:03:15,040 You mentioned he has three primary income streams, 96 00:03:15,040 --> 00:03:18,120 sponsorships, affiliate marketing, and YouTube ads. 97 00:03:18,120 --> 00:03:21,080 I was actually surprised to learn that sponsorships were 98 00:03:21,080 --> 00:03:23,960 his smallest income source in 2022. 99 00:03:23,960 --> 00:03:26,960 That might seem counterintuitive at first glance, 100 00:03:26,960 --> 00:03:28,680 especially considering his viral success. 101 00:03:28,680 --> 00:03:30,880 But keep in mind, he was still relatively new to the game 102 00:03:30,880 --> 00:03:32,200 at that point. 103 00:03:32,200 --> 00:03:35,040 Building strong relationships with brands takes time. 104 00:03:35,040 --> 00:03:37,120 And as his channel continues to grow, 105 00:03:37,120 --> 00:03:39,360 and his audience becomes more established, 106 00:03:39,360 --> 00:03:41,120 we'd expect that sponsorship revenue 107 00:03:41,120 --> 00:03:42,400 to increase significantly. 108 00:03:42,400 --> 00:03:44,680 It's all about building trust and credibility over time. 109 00:03:44,680 --> 00:03:45,600 You make sense. 110 00:03:45,600 --> 00:03:47,120 Now let's unpack affiliate marketing. 111 00:03:47,120 --> 00:03:48,800 For those who might not be familiar with the concept, 112 00:03:48,800 --> 00:03:50,200 can you give us an example of how it works? 113 00:03:50,200 --> 00:03:51,760 Specifically in Joshua's case. 114 00:03:51,760 --> 00:03:54,840 OK, so imagine you discover a tool that's incredibly helpful, 115 00:03:54,840 --> 00:03:57,360 like a new software, or must have gadget. 116 00:03:57,360 --> 00:03:59,320 You're so excited about it that you can't 117 00:03:59,320 --> 00:04:00,880 wait to share it with your friends. 118 00:04:00,880 --> 00:04:04,040 Now imagine if you could earn a small reward every time 119 00:04:04,040 --> 00:04:06,080 what do your friends purchase that tool. 120 00:04:06,080 --> 00:04:08,680 Based on your recommendation, that's essentially what 121 00:04:08,680 --> 00:04:10,040 affiliate marketing is all about. 122 00:04:10,040 --> 00:04:11,200 I see. 123 00:04:11,200 --> 00:04:14,640 OK, so how did Joshua use this to his advantage? 124 00:04:14,640 --> 00:04:16,840 He gave a great example of promoting a camera he 125 00:04:16,840 --> 00:04:18,320 uses for his videos. 126 00:04:18,320 --> 00:04:21,200 He included an affiliate link to that specific camera 127 00:04:21,200 --> 00:04:23,400 on Amazon in his video description. 128 00:04:23,400 --> 00:04:26,640 Now if someone watches his video, loves his recommendation, 129 00:04:26,640 --> 00:04:28,040 clicks his link and buys the camera, 130 00:04:28,040 --> 00:04:31,000 or even related products like lenses or SD cards, 131 00:04:31,000 --> 00:04:32,280 Joshua earns a commission. 132 00:04:32,280 --> 00:04:33,680 It's a win-win situation. 133 00:04:33,680 --> 00:04:36,160 His viewers get valuable recommendations, 134 00:04:36,160 --> 00:04:38,000 and he earns passive income for his efforts. 135 00:04:38,000 --> 00:04:38,720 It's pretty cool. 136 00:04:38,720 --> 00:04:39,800 And pretty lucrative. 137 00:04:39,800 --> 00:04:44,040 He made $146,141 from affiliate marketing in 2022, 138 00:04:44,040 --> 00:04:46,360 and as you mentioned, it's mostly passive income, 139 00:04:46,360 --> 00:04:47,720 which is incredible. 140 00:04:47,720 --> 00:04:48,760 Exactly. 141 00:04:48,760 --> 00:04:51,160 Once those affiliate links are out there doing their thing, 142 00:04:51,160 --> 00:04:53,400 they can continue generating income. 143 00:04:53,400 --> 00:04:56,520 Even as he shifts his focus to creating new content, 144 00:04:56,520 --> 00:04:59,040 it's like planting seeds that continue to sprout and grow 145 00:04:59,040 --> 00:04:59,800 over time. 146 00:04:59,800 --> 00:05:01,080 I like that metaphor a lot. 147 00:05:01,080 --> 00:05:03,920 OK, now let's talk about the big kahuna. 148 00:05:03,920 --> 00:05:05,440 YouTube ads. 149 00:05:05,440 --> 00:05:10,480 This was his biggest earner, bringing in over $362,000. 150 00:05:10,480 --> 00:05:12,560 Those numbers are seriously impressive. 151 00:05:12,560 --> 00:05:14,320 Could you break down how this all works? 152 00:05:14,320 --> 00:05:17,320 What determines how much a YouTuber earns from ads? 153 00:05:17,320 --> 00:05:19,120 It all boils down to a metric called 154 00:05:19,120 --> 00:05:22,040 RPM, which stands for revenue per mil. 155 00:05:22,040 --> 00:05:25,160 In simple terms, it's the amount of money a YouTuber earns 156 00:05:25,160 --> 00:05:27,760 for every 1,000 views on their videos. 157 00:05:27,760 --> 00:05:28,560 Think of it this way. 158 00:05:28,560 --> 00:05:30,800 Each of your views is like a little vending machine. 159 00:05:30,800 --> 00:05:32,960 Every time someone watches it, dispenses a few cents. 160 00:05:32,960 --> 00:05:34,000 I love that visual. 161 00:05:34,000 --> 00:05:35,680 So what's the average RPM for YouTubers? 162 00:05:35,680 --> 00:05:37,440 The average RPM typically falls somewhere 163 00:05:37,440 --> 00:05:39,120 between $3 and $4. 164 00:05:39,120 --> 00:05:41,400 However, there's a lot of variation depending on factors, 165 00:05:41,400 --> 00:05:44,320 like audience engagement, niche, and video length. 166 00:05:44,320 --> 00:05:46,080 OK, so that's a decent range. 167 00:05:46,080 --> 00:05:48,400 But here's where things get really interesting. 168 00:05:48,400 --> 00:05:54,240 Joshua's average RPM for 2022 was a whopping $21.20. 169 00:05:54,240 --> 00:05:56,480 That's like having vending machines that dispense dollar 170 00:05:56,480 --> 00:05:58,560 bills instead of just a few cents. 171 00:05:58,560 --> 00:06:00,120 What's the secret sauce here? 172 00:06:00,120 --> 00:06:02,920 Why is his RPM so much higher than the average? 173 00:06:02,920 --> 00:06:04,520 That's a fantastic question. 174 00:06:04,520 --> 00:06:07,680 And it speaks to the power of strategic content creation. 175 00:06:07,680 --> 00:06:09,560 There are a few key factors contributing 176 00:06:09,560 --> 00:06:11,120 to his impressive RPM. 177 00:06:11,120 --> 00:06:14,280 First, his niche focus on finance is a major advantage. 178 00:06:14,280 --> 00:06:17,320 Advertisers in the financial sector are willing to spend more. 179 00:06:17,320 --> 00:06:18,800 To reach an audience that's genuinely 180 00:06:18,800 --> 00:06:21,560 interested in investing, money management, and all things 181 00:06:21,560 --> 00:06:24,200 finance related, it's a highly valuable demographic. 182 00:06:24,200 --> 00:06:26,960 So choosing the right niche can make a significant difference 183 00:06:26,960 --> 00:06:28,480 in your earning potential. 184 00:06:28,480 --> 00:06:29,360 Absolutely. 185 00:06:29,360 --> 00:06:31,360 And it's not just about the niche itself. 186 00:06:31,360 --> 00:06:34,120 It's also about the level of engagement Joshua fosters 187 00:06:34,120 --> 00:06:35,480 within his audience. 188 00:06:35,480 --> 00:06:38,840 YouTube's algorithm favors channels with high engagement, 189 00:06:38,840 --> 00:06:42,040 meaning viewers are watching videos all the way through, 190 00:06:42,040 --> 00:06:44,320 liking, commenting, and subscribing. 191 00:06:44,320 --> 00:06:48,000 This signals to YouTube that Joshua's content is valuable 192 00:06:48,000 --> 00:06:50,320 and keeps people coming back for more, which 193 00:06:50,320 --> 00:06:52,200 translates to higher ad revenue. 194 00:06:52,200 --> 00:06:53,040 Makes sense. 195 00:06:53,040 --> 00:06:55,320 It's fascinating how all these pieces fit together. 196 00:06:55,320 --> 00:06:57,080 To put this into perspective, let's 197 00:06:57,080 --> 00:06:59,880 take a closer look at some of Joshua's monthly earnings. 198 00:06:59,880 --> 00:07:02,720 In October, his RPM hit almost $30. 199 00:07:02,720 --> 00:07:03,320 Wow. 200 00:07:03,320 --> 00:07:06,600 In November, it was $27.43. 201 00:07:06,600 --> 00:07:09,240 And even in December, it remained over $21. 202 00:07:09,240 --> 00:07:10,920 Those numbers are incredible. 203 00:07:10,920 --> 00:07:12,720 They really highlight the potential here, don't they? 204 00:07:12,720 --> 00:07:15,000 And it goes back to that idea of audience targeting. 205 00:07:15,000 --> 00:07:17,600 If you can create content that resonates deeply 206 00:07:17,600 --> 00:07:21,400 with a specific demographic, a demographic that advertisers 207 00:07:21,400 --> 00:07:24,000 are eager to reach, you can significantly increase 208 00:07:24,000 --> 00:07:25,120 your earning potential. 209 00:07:25,120 --> 00:07:26,280 It's not just about views. 210 00:07:26,280 --> 00:07:28,720 It's about the right views from the right audience. 211 00:07:28,720 --> 00:07:32,280 OK, so now let's shift gears a bit and talk about goals. 212 00:07:32,280 --> 00:07:35,880 Joshua set some incredibly ambitious goals for 2023, 213 00:07:35,880 --> 00:07:38,880 aiming for 1 million subscribers and $2 million 214 00:07:38,880 --> 00:07:40,800 in total income. 215 00:07:40,800 --> 00:07:44,320 He seems to be a firm believer in the power of setting bold goals 216 00:07:44,320 --> 00:07:46,360 and taking consistent action. 217 00:07:46,360 --> 00:07:48,600 And that's where the compound effect comes into play. 218 00:07:48,600 --> 00:07:51,120 Small, consistent efforts, day after day, 219 00:07:51,120 --> 00:07:53,920 can lead to remarkable results over time. 220 00:07:53,920 --> 00:07:55,920 It's like rolling a snowball down a hill. 221 00:07:55,920 --> 00:07:58,480 At first, it's small and doesn't gain much momentum. 222 00:07:58,480 --> 00:08:01,360 But as it rolls, it picks up more snow, grows larger, 223 00:08:01,360 --> 00:08:03,680 and eventually becomes an unstoppable force. 224 00:08:03,680 --> 00:08:05,320 That's the power of consistency. 225 00:08:05,320 --> 00:08:06,840 It's an inspiring concept. 226 00:08:06,840 --> 00:08:09,640 And I think it applies to so many aspects of life, not just YouTube. 227 00:08:09,640 --> 00:08:11,600 Whether we're talking about building a business, 228 00:08:11,600 --> 00:08:14,800 learning a new skill, or improving our fitness. 229 00:08:14,800 --> 00:08:17,240 Those consistent daily actions can truly 230 00:08:17,240 --> 00:08:18,240 make all the difference. 231 00:08:18,240 --> 00:08:19,000 Absolutely. 232 00:08:19,000 --> 00:08:20,880 And it's not just about the actions themselves. 233 00:08:20,880 --> 00:08:22,320 It's about the mindset behind them. 234 00:08:22,320 --> 00:08:24,600 Joshua's story demonstrates the importance 235 00:08:24,600 --> 00:08:27,440 of believing in your ability to achieve those goals, even 236 00:08:27,440 --> 00:08:28,800 when they seem farfetched. 237 00:08:28,800 --> 00:08:31,720 His story is starting to feel less like a YouTube dream 238 00:08:31,720 --> 00:08:33,400 and more like a masterclass in goal 239 00:08:33,400 --> 00:08:35,520 setting and strategic thinking. 240 00:08:35,520 --> 00:08:38,480 It's clear there's so much more to uncover about his journey. 241 00:08:38,480 --> 00:08:39,840 There's definitely more to explore. 242 00:08:39,840 --> 00:08:42,720 In fact, in the next part of our dive into Joshua's experience, 243 00:08:42,720 --> 00:08:44,360 we'll delve deeper into the strategies 244 00:08:44,360 --> 00:08:47,800 he employed to reach those ambitious goals 245 00:08:47,800 --> 00:08:50,080 and the valuable lessons he learned along the way. 246 00:08:50,080 --> 00:08:50,760 Stay tuned. 247 00:08:50,760 --> 00:08:51,680 Can't wait. 248 00:08:51,680 --> 00:08:52,360 Welcome back. 249 00:08:52,360 --> 00:08:55,400 So last time we were talking about Joshua's ambitious goals, 250 00:08:55,400 --> 00:09:00,520 for 2023, a million subscribers and $2 million in income, 251 00:09:00,520 --> 00:09:02,360 those are some seriously impressive targets. 252 00:09:02,360 --> 00:09:03,000 They are. 253 00:09:03,000 --> 00:09:05,840 And the most remarkable part is he actually hit those goals. 254 00:09:05,840 --> 00:09:08,760 He even showcased his 100,000 subscriber plaque 255 00:09:08,760 --> 00:09:10,120 in one of his videos. 256 00:09:10,120 --> 00:09:12,680 It's a tangible representation of his success 257 00:09:12,680 --> 00:09:14,120 and a testament to his commitment 258 00:09:14,120 --> 00:09:15,520 to achieving those big goals. 259 00:09:15,520 --> 00:09:16,480 That's so cool. 260 00:09:16,480 --> 00:09:18,720 It really shows that with the right mindset and approach, 261 00:09:18,720 --> 00:09:20,560 even though seemingly out of reach goals 262 00:09:20,560 --> 00:09:24,080 can become a reality, he attributes a lot of his success 263 00:09:24,080 --> 00:09:27,160 to staying focused on the day-to-day actions, 264 00:09:27,160 --> 00:09:30,040 those small victories that, when compounded over time, 265 00:09:30,040 --> 00:09:31,600 lead to massive results. 266 00:09:31,600 --> 00:09:32,960 He's absolutely right. 267 00:09:32,960 --> 00:09:36,400 It's so easy to get caught up in the enormity of our goals 268 00:09:36,400 --> 00:09:39,240 and become overwhelmed by the sheer amount of work 269 00:09:39,240 --> 00:09:41,160 it might take to get there. 270 00:09:41,160 --> 00:09:43,400 But Joshua emphasizes the importance 271 00:09:43,400 --> 00:09:46,520 of breaking those big goals down into smaller, more 272 00:09:46,520 --> 00:09:49,800 manageable steps and then consistently taking action 273 00:09:49,800 --> 00:09:52,200 towards those steps day after day. 274 00:09:52,200 --> 00:09:54,760 So he talked about the importance of making promises 275 00:09:54,760 --> 00:09:57,680 to yourself and, most importantly, keeping those promises. 276 00:09:57,680 --> 00:09:59,440 I think that's where a lot of people struggle. 277 00:09:59,440 --> 00:10:01,560 You know, we have big dreams and ambitions, 278 00:10:01,560 --> 00:10:05,360 but sometimes life gets in the way, distractions pop up. 279 00:10:05,360 --> 00:10:08,240 And we lose sight of those commitments we made to ourselves. 280 00:10:08,240 --> 00:10:10,040 It's a common challenge, for sure. 281 00:10:10,040 --> 00:10:12,160 But Joshua's approach is all about cultivating 282 00:10:12,160 --> 00:10:15,200 that self-discipline and staying focused on the process. 283 00:10:15,200 --> 00:10:18,440 He even challenged his viewers to set their own ambitious goals 284 00:10:18,440 --> 00:10:20,920 and see what they can accomplish with dedicated effort. 285 00:10:20,920 --> 00:10:22,520 Like, try it for yourself, you know? 286 00:10:22,520 --> 00:10:24,840 Experience the power of setting goals 287 00:10:24,840 --> 00:10:27,280 and then diligently working towards them. 288 00:10:27,280 --> 00:10:28,600 I love that he did that. 289 00:10:28,600 --> 00:10:30,600 He even invited viewers to comment 290 00:10:30,600 --> 00:10:33,720 if they wanted to see a video dedicated to how he sets 291 00:10:33,720 --> 00:10:35,280 and achieves his goals. 292 00:10:35,280 --> 00:10:38,600 It's fantastic that he's not only sharing his success story, 293 00:10:38,600 --> 00:10:41,640 but also actively trying to empower others 294 00:10:41,640 --> 00:10:43,840 to achieve their own versions of success. 295 00:10:43,840 --> 00:10:46,520 He's creating a community of support and inspiration. 296 00:10:46,520 --> 00:10:48,520 That's what's so inspiring about his approach. 297 00:10:48,520 --> 00:10:52,160 It's genuine, authentic, and driven by a desire to help others. 298 00:10:52,160 --> 00:10:54,520 He's not just about achieving personal success. 299 00:10:54,520 --> 00:10:56,640 He's about sharing his knowledge and experiences 300 00:10:56,640 --> 00:10:57,760 to uplift others. 301 00:10:57,760 --> 00:10:58,280 Absolutely. 302 00:10:58,280 --> 00:11:01,800 He constantly emphasizes that building a successful YouTube 303 00:11:01,800 --> 00:11:03,920 channel is a marathon, not a sprint. 304 00:11:03,920 --> 00:11:06,000 It takes time, dedication, and a willingness 305 00:11:06,000 --> 00:11:08,280 to persevere even when things get tough. 306 00:11:08,280 --> 00:11:08,880 Absolutely. 307 00:11:08,880 --> 00:11:11,480 And that long-term vision is essential for success 308 00:11:11,480 --> 00:11:13,080 in any endeavor, really. 309 00:11:13,080 --> 00:11:15,720 Remember, even Joshua, with all of his success today, 310 00:11:15,720 --> 00:11:17,000 started with a much smaller goal. 311 00:11:17,000 --> 00:11:19,480 He mentioned that early on his initial milestone 312 00:11:19,480 --> 00:11:21,600 was simply reaching 1,000 subscribers. 313 00:11:21,600 --> 00:11:22,520 That's so interesting. 314 00:11:22,520 --> 00:11:24,040 It shows that we don't have to start 315 00:11:24,040 --> 00:11:27,080 with these massive, overwhelming goals. 316 00:11:27,080 --> 00:11:30,840 We can start small, achieve those initial milestones, 317 00:11:30,840 --> 00:11:32,640 and then gradually raise the bar. 318 00:11:32,640 --> 00:11:34,480 As we gain momentum and confidence, 319 00:11:34,480 --> 00:11:36,520 it's all about celebrating those incremental wins 320 00:11:36,520 --> 00:11:37,160 along the way. 321 00:11:37,160 --> 00:11:38,240 Precisely. 322 00:11:38,240 --> 00:11:40,320 And as things started to pick up for Joshua, 323 00:11:40,320 --> 00:11:43,560 as he hit those initial milestones, he adjusted his sights 324 00:11:43,560 --> 00:11:45,280 and set his goals even higher. 325 00:11:45,280 --> 00:11:47,320 It's a fantastic example of how important it 326 00:11:47,320 --> 00:11:51,520 is to be flexible, adaptable, and willing to adjust our goals 327 00:11:51,520 --> 00:11:53,560 as we progress and gain new insights. 328 00:11:53,560 --> 00:11:54,040 I see. 329 00:11:54,040 --> 00:11:56,120 OK, so what does all of this mean for someone 330 00:11:56,120 --> 00:11:58,280 who might be listening right now, someone who's perhaps 331 00:11:58,280 --> 00:12:00,800 considering starting their own YouTube channel today? 332 00:12:00,800 --> 00:12:04,040 What key takeaways can they glean from Joshua's experience? 333 00:12:04,040 --> 00:12:06,560 It's definitely a competitive landscape out there. 334 00:12:06,560 --> 00:12:09,920 But Joshua's journey proves that it's absolutely possible. 335 00:12:09,920 --> 00:12:13,040 To break through the noise and achieve a level of success, 336 00:12:13,040 --> 00:12:16,480 that's both financially rewarding and personally fulfilling. 337 00:12:16,480 --> 00:12:19,200 The key is to approach it with dedication consistency 338 00:12:19,200 --> 00:12:22,120 and an open mind, be willing to experiment, 339 00:12:22,120 --> 00:12:25,600 learn from your mistakes, and adapt your approach as you go. 340 00:12:25,600 --> 00:12:28,000 There's no one-size-fits-all formula for success. 341 00:12:28,000 --> 00:12:30,000 It's about finding what works best for you 342 00:12:30,000 --> 00:12:31,400 and your unique voice. 343 00:12:31,400 --> 00:12:34,200 He also highlights the importance of having a strategy. 344 00:12:34,200 --> 00:12:35,760 It's not just about churning out videos 345 00:12:35,760 --> 00:12:36,720 and hoping for the best. 346 00:12:36,720 --> 00:12:38,400 It's about finding your niche, understanding 347 00:12:38,400 --> 00:12:41,240 your target audience, and diversifying your income streams 348 00:12:41,240 --> 00:12:44,120 to create a sustainable and thriving channel. 349 00:12:44,120 --> 00:12:45,280 Exactly. 350 00:12:45,280 --> 00:12:47,800 And remember that RPM metric we discussed earlier, 351 00:12:47,800 --> 00:12:51,080 that's a crucial indicator of how well your content is 352 00:12:51,080 --> 00:12:53,680 resonated with advertisers, which ultimately 353 00:12:53,680 --> 00:12:55,200 affects your ad revenue. 354 00:12:55,200 --> 00:12:57,520 Joshua's success in the finance niche 355 00:12:57,520 --> 00:13:00,640 demonstrates the power of targeting a specific audience 356 00:13:00,640 --> 00:13:02,600 with high-value content that caters 357 00:13:02,600 --> 00:13:04,240 to their interests and needs. 358 00:13:04,240 --> 00:13:07,320 So it emphasizes the power of choosing a niche 359 00:13:07,320 --> 00:13:09,280 you're genuinely passionate about, 360 00:13:09,280 --> 00:13:12,680 while also considering its potential for monetization 361 00:13:12,680 --> 00:13:15,280 if you can find that sweet spot. 362 00:13:15,280 --> 00:13:18,160 Where your interests align with the profitable niche, 363 00:13:18,160 --> 00:13:19,840 that's a recipe for success. 364 00:13:19,840 --> 00:13:20,560 Absolutely. 365 00:13:20,560 --> 00:13:21,760 And it's not just about the money. 366 00:13:21,760 --> 00:13:23,360 It's about finding that intersection, 367 00:13:23,360 --> 00:13:26,440 where your passion, your skills, and the needs 368 00:13:26,440 --> 00:13:29,320 of your audience all converge when you're creating content 369 00:13:29,320 --> 00:13:32,120 you love for an audience that appreciates it. 370 00:13:32,120 --> 00:13:33,240 That's where the magic happens. 371 00:13:33,240 --> 00:13:34,760 Yeah, I love that. 372 00:13:34,760 --> 00:13:37,080 So as we wrap up this part of our deep dive, 373 00:13:37,080 --> 00:13:38,760 what's the one key takeaway you'd 374 00:13:38,760 --> 00:13:40,920 want our listener to walk away with today? 375 00:13:40,920 --> 00:13:44,440 For me, it's the understanding that success on YouTube, 376 00:13:44,440 --> 00:13:46,320 or in any pursuit for that matter, 377 00:13:46,320 --> 00:13:47,920 is a combination of various factors. 378 00:13:47,920 --> 00:13:50,840 It's a blend of hard work, unwavering, consistency, 379 00:13:50,840 --> 00:13:52,240 strategic planning. 380 00:13:52,240 --> 00:13:54,680 And yes, a little bit of luck. 381 00:13:54,680 --> 00:13:56,360 The more you put yourself out there, 382 00:13:56,360 --> 00:13:57,840 the more you refine your approach 383 00:13:57,840 --> 00:14:00,240 and learn from your experiences, the more likely 384 00:14:00,240 --> 00:14:01,400 you are to attract that luck. 385 00:14:01,400 --> 00:14:02,000 Yeah. 386 00:14:02,000 --> 00:14:03,520 And achieve those goals you set for yourself. 387 00:14:03,520 --> 00:14:04,920 It's like that saying luck is what 388 00:14:04,920 --> 00:14:07,840 happens when preparation meets opportunity. 389 00:14:07,840 --> 00:14:10,160 We can't control every aspect of our journey, 390 00:14:10,160 --> 00:14:12,480 but we can control how prepared we 391 00:14:12,480 --> 00:14:16,400 are to seize those opportunities when they arise. 392 00:14:16,400 --> 00:14:18,280 And speaking of opportunities, I'm 393 00:14:18,280 --> 00:14:19,880 curious to hear your thoughts on this. 394 00:14:19,880 --> 00:14:21,880 If you were to start a YouTube channel today, 395 00:14:21,880 --> 00:14:24,680 what niche would you choose and why? 396 00:14:24,680 --> 00:14:26,240 What are you passionate about? 397 00:14:26,240 --> 00:14:29,400 What unique knowledge or skills could you share with the world? 398 00:14:29,400 --> 00:14:31,120 Oh, that's a fantastic question. 399 00:14:31,120 --> 00:14:33,560 And it's one that Joshua actually posed to his viewers 400 00:14:33,560 --> 00:14:34,080 as well. 401 00:14:34,080 --> 00:14:35,800 It really gets you thinking, doesn't it? 402 00:14:35,800 --> 00:14:36,300 Yeah. 403 00:14:36,300 --> 00:14:38,600 It's not about chasing the latest trends or hopping 404 00:14:38,600 --> 00:14:41,520 on the bandwagon, but about discovering that sweet spot 405 00:14:41,520 --> 00:14:43,320 where your passion is your expertise. 406 00:14:43,320 --> 00:14:44,320 Yeah. 407 00:14:44,320 --> 00:14:46,680 And audience demand all intersect. 408 00:14:46,680 --> 00:14:47,320 Yeah. 409 00:14:47,320 --> 00:14:49,440 It makes you realize there's so much potential out there. 410 00:14:49,440 --> 00:14:51,080 So many different niches and audiences 411 00:14:51,080 --> 00:14:52,720 just waiting to be tapped into. 412 00:14:52,720 --> 00:14:55,800 It's about finding that perfect match, that area where you can 413 00:14:55,800 --> 00:14:58,040 truly shine and make a difference. 414 00:14:58,040 --> 00:14:59,000 Precisely. 415 00:14:59,000 --> 00:15:01,920 And remember, it's never too late to embark on this journey. 416 00:15:01,920 --> 00:15:03,680 Joshua didn't find his YouTube success 417 00:15:03,680 --> 00:15:05,280 until he was in his 30s. 418 00:15:05,280 --> 00:15:07,360 He even had a completely different career 419 00:15:07,360 --> 00:15:10,000 before diving into the world of finance and content creation. 420 00:15:10,000 --> 00:15:10,480 Wow. 421 00:15:10,480 --> 00:15:12,320 That's really encouraging to hear. 422 00:15:12,320 --> 00:15:15,440 It's a reminder that we're never too old to pursue our passions 423 00:15:15,440 --> 00:15:18,480 and explore new avenues for creativity and success. 424 00:15:18,480 --> 00:15:21,440 There's hope for all of us, leap bloomers out there. 425 00:15:21,440 --> 00:15:24,520 It's about embracing that lifelong journey of learning 426 00:15:24,520 --> 00:15:25,280 and growth. 427 00:15:25,280 --> 00:15:26,440 Absolutely. 428 00:15:26,440 --> 00:15:28,480 And it circles back to something Joshua emphasized 429 00:15:28,480 --> 00:15:30,560 throughout his journey, daily action. 430 00:15:30,560 --> 00:15:33,040 It's not about waiting for the perfect moment 431 00:15:33,040 --> 00:15:34,840 or for all the stars to align. 432 00:15:34,840 --> 00:15:38,400 It's about taking those small steps each and every day 433 00:15:38,400 --> 00:15:39,840 to move closer to your goals. 434 00:15:39,840 --> 00:15:41,760 Small victories day after day. 435 00:15:41,760 --> 00:15:42,160 Yeah. 436 00:15:42,160 --> 00:15:43,360 I like how he put it that way. 437 00:15:43,360 --> 00:15:45,120 I think that perfectly encapsulates 438 00:15:45,120 --> 00:15:46,520 the essence of his philosophy. 439 00:15:46,520 --> 00:15:48,520 It's about consistency, perseverance, 440 00:15:48,520 --> 00:15:51,600 and that unwavering belief in the cumulative power 441 00:15:51,600 --> 00:15:53,400 of those small efforts over time. 442 00:15:53,400 --> 00:15:56,560 It's about building momentum one step at a time. 443 00:15:56,560 --> 00:15:59,240 And it's a principle that applies to any area of life, 444 00:15:59,240 --> 00:16:02,120 whether it's building a successful YouTube channel, 445 00:16:02,120 --> 00:16:04,640 launching a business, or simply working 446 00:16:04,640 --> 00:16:07,080 towards personal growth and fulfillment. 447 00:16:07,080 --> 00:16:10,880 It's about showing up consistently putting in the work 448 00:16:10,880 --> 00:16:13,120 and trusting that the results will follow. 449 00:16:13,120 --> 00:16:15,360 You know what I find particularly interesting about Joshua's 450 00:16:15,360 --> 00:16:16,080 story? 451 00:16:16,080 --> 00:16:19,720 It wasn't solely about hitting those financial milestones 452 00:16:19,720 --> 00:16:22,440 or achieving a certain number of subscribers. 453 00:16:22,440 --> 00:16:25,200 It was also about building a community, 454 00:16:25,200 --> 00:16:28,480 connecting with people who shared his passion for finance 455 00:16:28,480 --> 00:16:31,160 and empowering them with knowledge and resources. 456 00:16:31,160 --> 00:16:32,720 That's a really important point. 457 00:16:32,720 --> 00:16:35,560 It highlights the deeper purpose behind his journey. 458 00:16:35,560 --> 00:16:37,600 It's about creating something meaningful, something 459 00:16:37,600 --> 00:16:39,960 that adds value to the world and fosters 460 00:16:39,960 --> 00:16:42,200 a sense of belonging and shared purpose. 461 00:16:42,200 --> 00:16:44,440 It's about connecting with others on a deeper level, 462 00:16:44,440 --> 00:16:47,240 building relationships, and making a positive impact 463 00:16:47,240 --> 00:16:49,160 through the power of shared knowledge and passion. 464 00:16:49,160 --> 00:16:51,840 That sense of purpose can be an incredibly powerful 465 00:16:51,840 --> 00:16:52,920 motivator. 466 00:16:52,920 --> 00:16:55,280 It can fuel your creativity, drive you 467 00:16:55,280 --> 00:16:58,640 to push through challenges, and inspire you to keep creating 468 00:16:58,640 --> 00:17:00,560 even when the going gets tough. 469 00:17:00,560 --> 00:17:03,160 It's about creating something that resonates with others, 470 00:17:03,160 --> 00:17:05,440 something that leaves a lasting impression, 471 00:17:05,440 --> 00:17:07,800 and it makes a difference in the lives of your audience. 472 00:17:07,800 --> 00:17:08,560 Absolutely. 473 00:17:08,560 --> 00:17:12,480 It's about going beyond the pursuit of individual success 474 00:17:12,480 --> 00:17:15,240 and embracing the opportunity to make a positive contribution 475 00:17:15,240 --> 00:17:16,080 to the world. 476 00:17:16,080 --> 00:17:16,760 I love that. 477 00:17:16,760 --> 00:17:19,200 OK, so as we wrap up this deep dive 478 00:17:19,200 --> 00:17:21,440 into Joshua Mayo's YouTube success, 479 00:17:21,440 --> 00:17:24,680 what's the final thought you want to leave with our listener? 480 00:17:24,680 --> 00:17:26,040 I'd say this. 481 00:17:26,040 --> 00:17:28,960 Never underestimate the power of consistent effort, 482 00:17:28,960 --> 00:17:31,080 strategic thinking, and a willingness 483 00:17:31,080 --> 00:17:34,120 to embrace both the challenges and the rewards that 484 00:17:34,120 --> 00:17:35,960 come with pursuing your passions. 485 00:17:35,960 --> 00:17:38,240 Joshua's story is a testament to the fact that success is 486 00:17:38,240 --> 00:17:40,680 often a journey, not a destination. 487 00:17:40,680 --> 00:17:42,480 It's about the growth, the learning, the connections 488 00:17:42,480 --> 00:17:45,520 you make along the way, and the impact you have on others. 489 00:17:45,520 --> 00:17:48,440 Beautifully said, and who knows maybe our listener out there, 490 00:17:48,440 --> 00:17:50,800 is the next YouTube sensation just 491 00:17:50,800 --> 00:17:52,000 waiting to be discovered. 492 00:17:52,000 --> 00:17:54,480 If you're feeling inspired by Joshua's journey, 493 00:17:54,480 --> 00:17:56,920 take that first step, create that channel, 494 00:17:56,920 --> 00:17:58,680 and share your unique voice with the world. 495 00:17:58,680 --> 00:18:00,480 You never know where it might lead you. 496 00:18:00,480 --> 00:18:03,160 Until next time, keep diving deep, keep learning, 497 00:18:03,160 --> 00:18:05,360 and keep exploring those incredible possibilities 498 00:18:05,360 --> 00:18:05,880 that await.