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All right, everybody, welcome back.

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We're ready for another deep dive.

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And today we're gonna be looking at TikTok.

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Oh boy, TikTok.

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Yeah, so we found this video

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and it's making some pretty big claims.

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Oh yeah.

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Yeah, so like $30,000 a month.

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Wow.

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Just reposting TikToks?

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Sounds a little too good to be true.

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That's what I thought.

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Let's see what they have to say.

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Yeah, we'll see if it holds water, right?

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So the video lays out this five-step process.

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Okay.

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The first step is super basic.

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It's just create a TikTok account,

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but I figure everybody listening to this deep dive

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probably already has that covered.

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Yeah, very haunted.

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Exactly.

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So step two is building your brand.

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And this is where they talk about, you know,

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picking your niche, creating a logo,

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which you can use like Canva or something, right?

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Yeah, it's a free tools out there for that.

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Yeah, totally.

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And then picking a good name for your account.

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You know, I think that niche selection is really important.

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Oh really?

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Yeah, it's gotta be targeted, right?

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Ah, okay.

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So it's gotta be something that people are interested in.

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Yeah, and then also makes it easier for you

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to pick videos later on.

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Gotcha, gotcha.

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Yeah.

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Well, that makes sense.

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So then step three is where it gets kind of interesting.

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Okay.

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This is where they tell you to basically find

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other video content that's already out there.

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Okay.

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That's related to your niche.

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And then repost it on your own account.

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Interesting.

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Now, like, isn't that copyright infringement?

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Yeah, you gotta be really careful with that.

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Yeah.

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You can't just take anybody's content.

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Right.

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Like, permission and all that stuff.

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Exactly.

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All right, so then step four is driving traffic

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to an affiliate link in your bio.

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Okay, so that's how they're saying you're gonna monetize.

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Yeah, we'll get into that later.

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Okay.

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And then the fifth step is just consistency.

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They just say post every day and you're good.

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So are they saying that the algorithm

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will help you out if you do that?

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Yeah, basically like TikTok wants new content.

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So if you post every day,

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then they'll show your stuff to more people.

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I mean, that's part of it.

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But the algorithm's always changing.

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That's true.

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So it's not a guarantee.

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Well, yeah.

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Okay, so then I was curious,

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like what kind of content are we even talking about here?

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So they were highlighting like fitness tips,

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you know, those kinds of videos, motivational clips,

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financial advice.

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Ah, so stuff that's already popular.

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Yeah, stuff that's already out there doing well.

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Okay, so they're saying just find what's working

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and ride the wave.

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Well.

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Is that the secret?

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I think there's a bit of a catch.

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What's the catch?

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I mean, if everybody's reposting the same stuff.

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Yeah, that's true.

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How are you gonna stand out?

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Right, how do you get people to actually follow you?

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Exactly, it'll just be another face in the crowd.

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And wouldn't it get boring

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just reposting other people's stuff all the time?

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Yeah, where's the fun in that?

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Totally, and they talk about this being like passive income.

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Oh.

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But it seems like a lot of work to me.

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Yeah, it's not just sitting back

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and watching the money roll in.

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No, you gotta find the right videos and post constantly.

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And even then there's no guarantee.

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Right, so maybe it's not as passive

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as they're making it sound.

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I think that's something to think about.

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Yeah, definitely.

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So maybe we need to unpack

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this passive income idea a little more.

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Absolutely, let's dive into that.

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I think we both agree that just reposting

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other people's TikToks isn't the way to go.

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Yeah, that's not the secret formula.

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Not the secret formula, no, but that doesn't mean

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that TikTok can't be a really powerful tool.

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Okay.

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To build an online presence.

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So what are we doing wrong?

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Well, I think it's just about a different approach.

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Okay.

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You need to be authentic and creative.

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So we need to make our own content.

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Yeah, like what are you good at?

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Hmm, I don't know, I'm pretty good at cooking.

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Well, there you go.

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What make cooking videos?

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Yeah, people love those.

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Really?

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Yeah, you could do tutorials or recipe videos.

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Hmm.

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I feel like I could try that.

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It doesn't have to be anything fancy.

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Yeah.

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Just quick and easy.

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Okay, but what if I'm not like a master chef?

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You know?

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Well, you don't have to be a master chef.

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Okay.

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What else are you into?

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I like working out.

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Okay, well there you go.

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Fitness videos.

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Yeah, you could show some workouts.

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Yeah.

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Or like healthy snacks.

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Or even just like motivational tips.

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Right, right.

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Okay, so basically just find something

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that I'm passionate about.

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Yeah, and that you can share with people.

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Okay, that makes sense.

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But how do I stand out?

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You gotta tell a story.

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A story.

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Yeah, people love stories.

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Hmm.

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You gotta show your personality.

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Ah, so like not just show me doing a workout.

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Right.

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But like talk about my fitness journey.

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Exactly, show people who you are.

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Okay, I think I could do that.

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And that will help you connect with people.

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So it's not just about the information,

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it's about like the connection.

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Exactly.

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Okay, cool.

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So we talked about making our own content.

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Yes.

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But what about making money?

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Right, we gotta talk about the monetization.

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Yeah, how do we get paid?

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So there are a few ways to monetize on TikTok.

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Okay.

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You could do sponsored content.

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Like work with brands?

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Exactly.

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Okay.

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You could sell your own products or services.

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Okay.

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Or you could use affiliate marketing.

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Oh yeah, we talked about that before.

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So that's where you promote other people's products.

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Right, and you get a commission.

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Exactly.

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Okay, so like with my fitness videos,

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I could recommend a protein powder.

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Yeah, or like a workout app.

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And then put my link in my bio.

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Exactly.

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And if somebody buys it, I get money.

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You got it.

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But didn't we say that passive income is kind of a myth?

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Yeah, gotta be careful with that word.

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So it's not really passive.

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Well, you still have to put in the work.

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You gotta find good products to promote.

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Right.

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Create good content.

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Yeah.

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And build trust with your audience.

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So it's not just gonna happen overnight.

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No, it takes effort.

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Okay, well, I'm willing to put in the effort

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if it means I can make money doing something I love.

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There you go.

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That's the right attitude.

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So no more shortcuts, no more copy and paste.

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We're gonna do this the right way.

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Exactly, build a real business.

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Okay, I like it.

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But they keep talking about this autopilot business model.

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Oh, yeah.

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What's that all about?

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I think that's a little bit misleading.

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Really?

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Yeah, you can't just set it and forget it.

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So there's no magic button.

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No magic button.

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Okay, so we gotta actually do the work.

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You gotta show up consistently.

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Right.

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Engage with your audience.

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Yeah.

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Build relationship.

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That makes sense.

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But what about the community aspect?

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That's huge.

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Yeah, how do we build a following?

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That's a great question

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and that's what we're gonna talk about next.

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All right, so we're talking community building now.

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Yeah, this is where the magic happens.

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Okay, but how do we actually do that?

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How do we build a community on TikTok?

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It's all about interaction.

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Interaction.

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Yeah, you gotta talk to people.

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What, in the comments?

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Yeah, reply to comments.

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Okay.

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Answer questions.

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Okay.

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Like actually engage with people.

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So it's not just posting videos

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and then hoping people will find them.

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No, you gotta be present.

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Present.

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Like you're hosting a party.

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Okay.

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You don't just stand in the corner.

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Right, you gotta mingle.

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Exactly.

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And make people feel welcome.

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Okay, so be the life of the party.

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Yes.

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But on TikTok.

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On TikTok, exactly.

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Yeah.

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All right, so we're replying to comments,

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we're answering questions.

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Yeah, and ask questions yourself.

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Oh, okay, so get people talking.

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Yeah, create a conversation.

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Okay, I like that.

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And collaborations are huge.

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Slaterations.

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Yeah, work with other creators.

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Oh, okay.

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Like in your niche.

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Okay.

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Do videos together.

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That's a good idea.

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It helps you reach new people.

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Ah, so it's like cross promotion.

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Exactly.

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Okay, and what about trends?

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Trends are good.

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But like we don't wanna be doing every trend

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that comes along, right?

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Right, it's gotta be authentic.

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Authentic.

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Yeah, like does it fit with your brand?

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Okay.

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Does it make sense for you?

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Okay, so be selective.

283
00:07:23,840 --> 00:07:24,680
Yes.

284
00:07:24,680 --> 00:07:26,880
All right, so we're interacting,

285
00:07:26,880 --> 00:07:31,720
we're collaborating, we're being trendy, but authentic.

286
00:07:31,720 --> 00:07:32,560
Yes.

287
00:07:32,560 --> 00:07:33,400
That sounds like a lot.

288
00:07:33,400 --> 00:07:34,240
It is.

289
00:07:34,240 --> 00:07:35,080
But it's worth it, right?

290
00:07:35,080 --> 00:07:35,920
It's so worth it.

291
00:07:35,920 --> 00:07:38,800
Okay, because a community, that's the goal.

292
00:07:38,800 --> 00:07:41,480
Yeah, that's how you build something real.

293
00:07:41,480 --> 00:07:42,480
Something lasting.

294
00:07:42,480 --> 00:07:45,200
Okay, so not just like a flash in the band.

295
00:07:45,200 --> 00:07:47,000
No, this is about the long game.

296
00:07:47,000 --> 00:07:47,840
The long game?

297
00:07:47,840 --> 00:07:48,840
Yeah, you gotta be patient.

298
00:07:48,840 --> 00:07:49,680
Okay.

299
00:07:49,680 --> 00:07:50,920
Nurture those relationships.

300
00:07:50,920 --> 00:07:51,760
So it's like a garden.

301
00:07:51,760 --> 00:07:52,600
It is like a garden.

302
00:07:52,600 --> 00:07:54,040
You gotta water it, you gotta tend to it.

303
00:07:54,040 --> 00:07:55,760
Exactly, and it will grow.

304
00:07:55,760 --> 00:07:57,360
Okay, I love that analogy.

305
00:07:57,360 --> 00:07:59,960
And remember, it's not just about the numbers.

306
00:07:59,960 --> 00:08:00,800
Oh, really?

307
00:08:00,800 --> 00:08:02,040
No, it's about the people.

308
00:08:02,040 --> 00:08:02,880
Okay.

309
00:08:02,880 --> 00:08:03,720
Like real connections.

310
00:08:03,720 --> 00:08:05,880
So it's about quality over quantity.

311
00:08:05,880 --> 00:08:06,720
Exactly.

312
00:08:06,720 --> 00:08:08,920
Man, this has been so insightful.

313
00:08:08,920 --> 00:08:11,440
I feel like I have a whole new understanding of TikTok now.

314
00:08:11,440 --> 00:08:13,120
Good, I'm glad.

315
00:08:13,120 --> 00:08:16,720
It's not just about dancing videos and like going viral.

316
00:08:16,720 --> 00:08:18,480
No, it's a real tool.

317
00:08:18,480 --> 00:08:21,760
Yeah, for business, for community, for like everything.

318
00:08:21,760 --> 00:08:23,560
For connection, for creativity.

319
00:08:23,560 --> 00:08:25,080
Yeah, this is amazing.

320
00:08:25,080 --> 00:08:26,960
So remember, ditch the shortcuts.

321
00:08:26,960 --> 00:08:28,360
Right, no more copy and paste.

322
00:08:28,360 --> 00:08:29,880
No, be yourself.

323
00:08:29,880 --> 00:08:31,720
Be yourself, share your passions.

324
00:08:31,720 --> 00:08:32,880
Share your passions.

325
00:08:32,880 --> 00:08:34,160
And build those relationships.

326
00:08:34,160 --> 00:08:35,360
Build those relationships.

327
00:08:35,360 --> 00:08:37,480
All right, everybody, that's all the time we have for today,

328
00:08:37,480 --> 00:08:39,520
but I hope you learned something new.

329
00:08:39,520 --> 00:08:40,360
Me too.

330
00:08:40,360 --> 00:08:41,720
TikTok is a powerful platform.

331
00:08:41,720 --> 00:08:42,880
It really is.

332
00:08:42,880 --> 00:08:45,120
So use it wisely.

333
00:08:45,120 --> 00:08:45,960
And have fun.

334
00:08:45,960 --> 00:08:47,160
Have fun, yeah.

335
00:08:47,160 --> 00:09:07,160
All right, we'll see you next time.

