1 00:00:00,000 --> 00:00:02,480 Hey everyone, if you're listening and you're trying to boost 2 00:00:02,480 --> 00:00:06,360 your brand visibility, especially for an early stage business, 3 00:00:06,360 --> 00:00:08,200 well, this is the deep dive for you. 4 00:00:08,200 --> 00:00:11,600 We're taking what we learned from a digital dominance podcast 5 00:00:11,600 --> 00:00:13,160 episode all about it. 6 00:00:13,160 --> 00:00:17,120 Unlocking unrivaled brand visibility for early stage businesses. 7 00:00:17,120 --> 00:00:17,640 Yeah. 8 00:00:17,640 --> 00:00:19,000 That's the one. 9 00:00:19,000 --> 00:00:23,360 We're going to uncover some seriously elite strategies. 10 00:00:23,360 --> 00:00:27,920 The kind that make your brand stand out in a crowded digital world, 11 00:00:27,920 --> 00:00:29,320 kind of like. 12 00:00:29,320 --> 00:00:31,040 Like the sun on a cloudy day. 13 00:00:31,040 --> 00:00:33,080 Yes, exactly like that. 14 00:00:33,080 --> 00:00:35,680 So get ready to, well, get ready to take some notes, 15 00:00:35,680 --> 00:00:38,440 because we're breaking down how to get your business seen. 16 00:00:38,440 --> 00:00:41,200 You know, that episode really nailed it when they talked about why 17 00:00:41,200 --> 00:00:43,920 visibility is so important, especially when you're just starting out. 18 00:00:43,920 --> 00:00:45,360 I think we all know how important it is. 19 00:00:45,360 --> 00:00:48,360 It's not just about having a website or being on social media. 20 00:00:48,360 --> 00:00:52,120 It's about building a brand that people actually remember, 21 00:00:52,120 --> 00:00:54,120 you know, like that bistro you always go back to. 22 00:00:54,120 --> 00:00:54,680 Oh, totally. 23 00:00:54,680 --> 00:00:56,280 You just forget about all the other places. 24 00:00:56,280 --> 00:00:56,880 Right. 25 00:00:56,880 --> 00:00:57,400 They stand out. 26 00:00:57,400 --> 00:00:59,840 So how do we make our businesses that memorable? 27 00:00:59,840 --> 00:01:03,040 Well, the episode talked a lot about content marketing. 28 00:01:03,040 --> 00:01:05,400 They call it the heartbeat of your digital strategy, right? 29 00:01:05,400 --> 00:01:06,200 Yeah. 30 00:01:06,200 --> 00:01:08,600 But what's the big deal with content? 31 00:01:08,600 --> 00:01:09,680 Well, think of it this way. 32 00:01:09,680 --> 00:01:12,000 Content is how you show up online. 33 00:01:12,000 --> 00:01:12,560 Oh. 34 00:01:12,560 --> 00:01:15,480 It's how you start conversations, build relationships 35 00:01:15,480 --> 00:01:17,120 with potential customers. 36 00:01:17,120 --> 00:01:19,440 So it's more than just like posting ads. 37 00:01:19,440 --> 00:01:20,120 Way more. 38 00:01:20,120 --> 00:01:23,600 It's about creating valuable, engaging stuff. 39 00:01:23,600 --> 00:01:27,280 Stuff that your audience actually wants to read, watch, listen to. 40 00:01:27,280 --> 00:01:29,920 So blogs, infographics, videos. 41 00:01:29,920 --> 00:01:30,640 All of that. 42 00:01:30,640 --> 00:01:33,800 The format isn't as important as the value you're providing. 43 00:01:33,800 --> 00:01:34,440 Gotcha. 44 00:01:34,440 --> 00:01:35,720 Create awesome content. 45 00:01:35,720 --> 00:01:38,320 But then how do people actually find it? 46 00:01:38,320 --> 00:01:39,840 This is where SEO comes in, right? 47 00:01:39,840 --> 00:01:40,960 Bingo. 48 00:01:40,960 --> 00:01:43,880 SEO or search engine optimization, 49 00:01:43,880 --> 00:01:45,960 it's the bread and butter of online visibility. 50 00:01:45,960 --> 00:01:46,560 Uh-huh. 51 00:01:46,560 --> 00:01:47,680 The episode said that too. 52 00:01:47,680 --> 00:01:50,480 SEO is all about making your business discoverable. 53 00:01:50,480 --> 00:01:53,440 You know, when people are searching for solutions online? 54 00:01:53,440 --> 00:01:55,560 So like, if I have a great product. 55 00:01:55,560 --> 00:01:56,960 That solves a problem, right? 56 00:01:56,960 --> 00:01:57,360 Yes. 57 00:01:57,360 --> 00:02:01,040 SEO makes sure that when someone searches for that problem, boom. 58 00:02:01,040 --> 00:02:02,120 Your website pops up. 59 00:02:02,120 --> 00:02:03,840 Right at the top of the search results. 60 00:02:03,840 --> 00:02:05,200 Like a big neon sign. 61 00:02:05,200 --> 00:02:07,560 So it's not enough to just create good content. 62 00:02:07,560 --> 00:02:08,440 Nope. 63 00:02:08,440 --> 00:02:09,960 Yeah, make sure the right people see it. 64 00:02:09,960 --> 00:02:10,960 How do we do that? 65 00:02:10,960 --> 00:02:12,960 Well, keyword research is a big one. 66 00:02:12,960 --> 00:02:14,880 Figuring out what your audience is searching for 67 00:02:14,880 --> 00:02:16,720 and using those words on your website. 68 00:02:16,720 --> 00:02:17,400 Makes sense. 69 00:02:17,400 --> 00:02:21,320 It's also about optimizing your website structure, 70 00:02:21,320 --> 00:02:24,200 meta descriptions, image tags. 71 00:02:24,200 --> 00:02:27,760 So it's like, are we speaking Google's language? 72 00:02:27,760 --> 00:02:29,160 Yes, exactly. 73 00:02:29,160 --> 00:02:31,880 Making it easy for Google to understand your site. 74 00:02:31,880 --> 00:02:34,880 OK, so SEO is important, but what about social media? 75 00:02:34,880 --> 00:02:35,840 Ah, yes. 76 00:02:35,840 --> 00:02:38,120 The episode called it a double-edged sword. 77 00:02:38,120 --> 00:02:40,480 It can be amazing for visibility, 78 00:02:40,480 --> 00:02:42,840 but it's easy to get lost in the noise or waste time 79 00:02:42,840 --> 00:02:44,240 on the wrong platforms. 80 00:02:44,240 --> 00:02:46,680 So how do we use social media the right way? 81 00:02:46,680 --> 00:02:48,120 Be strategic. 82 00:02:48,120 --> 00:02:50,640 Choose the platforms where your audience hangs out. 83 00:02:50,640 --> 00:02:50,920 OK. 84 00:02:50,920 --> 00:02:53,160 And focus on engagement, not just promotion. 85 00:02:53,160 --> 00:02:54,840 So more like building relationships. 86 00:02:54,840 --> 00:02:55,680 Yes. 87 00:02:55,680 --> 00:02:58,280 Like a casual coffee chat, not a sales pitch. 88 00:02:58,280 --> 00:02:59,920 Share behind-the-scenes stuff. 89 00:02:59,920 --> 00:03:00,720 Ask questions. 90 00:03:00,720 --> 00:03:01,640 Be authentic. 91 00:03:01,640 --> 00:03:02,280 Keep it real. 92 00:03:02,280 --> 00:03:03,200 I like that. 93 00:03:03,200 --> 00:03:05,880 But what if you need a boost, like right away? 94 00:03:05,880 --> 00:03:08,120 The episode talked about paid advertising for that. 95 00:03:08,120 --> 00:03:10,960 Yeah, it could be a great way to jumpstart your visibility, 96 00:03:10,960 --> 00:03:12,960 especially for early-stage businesses. 97 00:03:12,960 --> 00:03:14,600 Especially then. 98 00:03:14,600 --> 00:03:17,400 Platforms like Google Ads, social media ads, 99 00:03:17,400 --> 00:03:19,120 they let you target specific people 100 00:03:19,120 --> 00:03:21,760 so your message gets seen by the right eyes. 101 00:03:21,760 --> 00:03:24,120 OK, we're targeting the right people. 102 00:03:24,120 --> 00:03:25,760 What about the ads themselves? 103 00:03:25,760 --> 00:03:27,120 What makes them work? 104 00:03:27,120 --> 00:03:29,680 You got a craft-compelling ad copy. 105 00:03:29,680 --> 00:03:32,720 Speak directly to your audience's needs and desires. 106 00:03:32,720 --> 00:03:34,440 Like their pain points and all that. 107 00:03:34,440 --> 00:03:35,080 Exactly. 108 00:03:35,080 --> 00:03:36,920 And think about retargeting. 109 00:03:36,920 --> 00:03:37,480 Retarget. 110 00:03:37,480 --> 00:03:40,040 Imagine someone visits your site, checks out a product, 111 00:03:40,040 --> 00:03:41,240 but doesn't buy. 112 00:03:41,240 --> 00:03:43,560 Retargeting lets you show them ads for that product 113 00:03:43,560 --> 00:03:44,800 as they browse other sites. 114 00:03:44,800 --> 00:03:46,440 So like a gentle reminder. 115 00:03:46,440 --> 00:03:46,960 Yeah. 116 00:03:46,960 --> 00:03:48,520 Hey, remember that awesome thing? 117 00:03:48,520 --> 00:03:49,600 It's still waiting. 118 00:03:49,600 --> 00:03:50,520 Oh, that's smart. 119 00:03:50,520 --> 00:03:52,640 Speaking of awesome things, the episode also 120 00:03:52,640 --> 00:03:54,040 talked about influencer marketing. 121 00:03:54,040 --> 00:03:55,160 Ah, yes. 122 00:03:55,160 --> 00:03:57,720 They described it as a wild ride with huge potential. 123 00:03:57,720 --> 00:04:00,480 But how do we navigate that landscape? 124 00:04:00,480 --> 00:04:03,160 Well, it all comes down to finding the right influencers, 125 00:04:03,160 --> 00:04:05,160 people who genuinely align with your brand 126 00:04:05,160 --> 00:04:06,760 and connect with your target audience. 127 00:04:06,760 --> 00:04:08,480 It's not just about chasing followers, then. 128 00:04:08,480 --> 00:04:09,200 No. 129 00:04:09,200 --> 00:04:11,000 You want authentic endorsements, ones 130 00:04:11,000 --> 00:04:13,000 that build trust and credibility. 131 00:04:13,000 --> 00:04:14,560 Like a friend recommending your product. 132 00:04:14,560 --> 00:04:15,240 Exactly. 133 00:04:15,240 --> 00:04:16,760 That's the kind of impact you're looking for. 134 00:04:16,760 --> 00:04:18,320 Authenticity over follower count. 135 00:04:18,320 --> 00:04:19,440 Got it. 136 00:04:19,440 --> 00:04:21,520 We haven't even talked about email marketing yet. 137 00:04:21,520 --> 00:04:22,480 Oh, right. 138 00:04:22,480 --> 00:04:26,400 The episode compared it to sending personalized love letters. 139 00:04:26,400 --> 00:04:28,240 Is email really still relevant? 140 00:04:28,240 --> 00:04:30,480 I mean, everything's so fast-paced these days. 141 00:04:30,480 --> 00:04:31,520 Absolutely. 142 00:04:31,520 --> 00:04:34,720 Email marketing gives you a direct line to your audience. 143 00:04:34,720 --> 00:04:36,920 You can build personal connections and nurture 144 00:04:36,920 --> 00:04:38,360 relationships over time. 145 00:04:38,360 --> 00:04:40,400 So it's not just about blasting out promotions? 146 00:04:40,400 --> 00:04:41,520 Definitely not. 147 00:04:41,520 --> 00:04:45,520 The real power of email is in segmentation and automation. 148 00:04:45,520 --> 00:04:46,480 Segmentation. 149 00:04:46,480 --> 00:04:49,480 You mean sending tailored messages based on people's 150 00:04:49,480 --> 00:04:51,440 interests, their purchase history. 151 00:04:51,440 --> 00:04:51,840 Whoa. 152 00:04:51,840 --> 00:04:53,040 So you can personalize it. 153 00:04:53,040 --> 00:04:53,680 You can. 154 00:04:53,680 --> 00:04:57,160 You can automate welcome sequences, birthday messages, 155 00:04:57,160 --> 00:04:59,680 even reminders for abandoned shopping carts, 156 00:04:59,680 --> 00:05:00,520 all sorts of things. 157 00:05:00,520 --> 00:05:02,720 That's way more sophisticated than I thought. 158 00:05:02,720 --> 00:05:04,480 It's like having a personal assistant sending out 159 00:05:04,480 --> 00:05:06,920 the perfect message at the perfect time. 160 00:05:06,920 --> 00:05:07,440 OK. 161 00:05:07,440 --> 00:05:11,680 But with all these strategies, content, SEO, social media, 162 00:05:11,680 --> 00:05:16,400 paid ads, influencers, email, how do we know what's actually 163 00:05:16,400 --> 00:05:17,120 working? 164 00:05:17,120 --> 00:05:19,720 That's where measurement and analysis come in. 165 00:05:19,720 --> 00:05:21,360 You don't just launch these strategies 166 00:05:21,360 --> 00:05:22,280 and forget about them. 167 00:05:22,280 --> 00:05:24,680 You need to track your progress, see what's working, 168 00:05:24,680 --> 00:05:26,000 make adjustments. 169 00:05:26,000 --> 00:05:27,680 So like fine-tuning a recipe. 170 00:05:27,680 --> 00:05:28,320 Exactly. 171 00:05:28,320 --> 00:05:30,720 You taste as you go, adjust the seasoning 172 00:05:30,720 --> 00:05:32,040 until it's perfect. 173 00:05:32,040 --> 00:05:36,040 So we're constantly monitoring, tweaking, optimizing. 174 00:05:36,040 --> 00:05:37,120 Always. 175 00:05:37,120 --> 00:05:39,920 The digital world is always changing. 176 00:05:39,920 --> 00:05:41,680 Tools like Google Analytics can give you 177 00:05:41,680 --> 00:05:44,440 a ton of data about your website traffic. 178 00:05:44,440 --> 00:05:46,560 Like who's visiting what they're looking at. 179 00:05:46,560 --> 00:05:47,240 Exactly. 180 00:05:47,240 --> 00:05:49,640 It's like a behind-the-scenes look at how people 181 00:05:49,640 --> 00:05:51,000 are interacting with your site. 182 00:05:51,000 --> 00:05:51,920 That's really valuable. 183 00:05:51,920 --> 00:05:53,680 But it's not just about website traffic, right? 184 00:05:53,680 --> 00:05:54,400 Nope. 185 00:05:54,400 --> 00:05:57,560 You also want to track social media engagement, email, 186 00:05:57,560 --> 00:06:01,440 open rates, and ultimately, conversions. 187 00:06:01,440 --> 00:06:02,480 Conversions, meaning. 188 00:06:02,480 --> 00:06:04,160 People taking the action you want them to take, 189 00:06:04,160 --> 00:06:06,160 like making a purchase, signing up for a newsletter, 190 00:06:06,160 --> 00:06:06,880 that sort of thing. 191 00:06:06,880 --> 00:06:08,120 Got it. 192 00:06:08,120 --> 00:06:09,840 This all makes sense in theory, but I'm 193 00:06:09,840 --> 00:06:12,920 curious about real-world examples. 194 00:06:12,920 --> 00:06:15,800 Businesses that got it right and ones that, well, maybe 195 00:06:15,800 --> 00:06:16,320 didn't. 196 00:06:16,320 --> 00:06:19,080 The episode shared some great examples. 197 00:06:19,080 --> 00:06:22,160 They talked about a wellness startup that totally nailed it 198 00:06:22,160 --> 00:06:24,560 with content and influencer partnerships. 199 00:06:24,560 --> 00:06:25,480 What did they do? 200 00:06:25,480 --> 00:06:29,800 They created super informative and engaging content 201 00:06:29,800 --> 00:06:32,040 and then partnered with relevant influencers 202 00:06:32,040 --> 00:06:33,600 to share it with a wider audience. 203 00:06:33,600 --> 00:06:35,000 Sounds like a winning combination. 204 00:06:35,000 --> 00:06:35,640 It was. 205 00:06:35,640 --> 00:06:38,640 A perfect example of how those two strategies can work together. 206 00:06:38,640 --> 00:06:41,160 It's like they created a recipe for success. 207 00:06:41,160 --> 00:06:42,240 Exactly. 208 00:06:42,240 --> 00:06:44,680 But what about the businesses that didn't do so well? 209 00:06:44,680 --> 00:06:47,520 There is one that put all their eggs in this social media 210 00:06:47,520 --> 00:06:48,080 basket. 211 00:06:48,080 --> 00:06:49,400 And neglected everything else. 212 00:06:49,400 --> 00:06:50,160 Pretty much. 213 00:06:50,160 --> 00:06:52,160 They had a decent following, but their website 214 00:06:52,160 --> 00:06:53,640 wasn't optimized. 215 00:06:53,640 --> 00:06:56,440 So they were missing out on a lot of potential traffic. 216 00:06:56,440 --> 00:06:57,400 A lot. 217 00:06:57,400 --> 00:06:59,960 While they were building their social media presence, 218 00:06:59,960 --> 00:07:03,640 their competitors were quietly building their SEO 219 00:07:03,640 --> 00:07:06,840 foundation and dominating the search results. 220 00:07:06,840 --> 00:07:09,680 So they focused on one thing and forgot 221 00:07:09,680 --> 00:07:10,560 about the bigger picture. 222 00:07:10,560 --> 00:07:13,400 Yeah, and that's why a balanced approach is so important. 223 00:07:13,400 --> 00:07:16,000 You can't just rely on one strategy. 224 00:07:16,000 --> 00:07:18,240 You need a cohesive ecosystem. 225 00:07:18,240 --> 00:07:19,840 It's like building a house. 226 00:07:19,840 --> 00:07:21,720 Ooh, I like that. 227 00:07:21,720 --> 00:07:26,040 You need a strong foundation, SEO, a solid framework. 228 00:07:26,040 --> 00:07:26,920 That's your content. 229 00:07:26,920 --> 00:07:28,400 OK, I see where you're going with this. 230 00:07:28,400 --> 00:07:31,240 Then you need the attractive decor, that's social media, 231 00:07:31,240 --> 00:07:34,360 and reliable utilities, like email marketing. 232 00:07:34,360 --> 00:07:36,920 If any of those elements are missing or weak, 233 00:07:36,920 --> 00:07:38,800 the whole structure is compromised. 234 00:07:38,800 --> 00:07:40,080 That's such a great analogy. 235 00:07:40,080 --> 00:07:43,360 It really highlights how important a well-rounded strategy 236 00:07:43,360 --> 00:07:44,040 is. 237 00:07:44,040 --> 00:07:47,040 We've talked about the why, the how, the real world 238 00:07:47,040 --> 00:07:49,360 implications of building visibility. 239 00:07:49,360 --> 00:07:52,320 It's a lot to take in, but I think the key takeaway 240 00:07:52,320 --> 00:07:54,320 is that there's no magic solution. 241 00:07:54,320 --> 00:07:56,520 It's about creating a strategic ecosystem where 242 00:07:56,520 --> 00:07:57,880 all these elements work together. 243 00:07:57,880 --> 00:07:58,400 Exactly. 244 00:07:58,400 --> 00:08:00,560 It's about understanding your audience, 245 00:08:00,560 --> 00:08:03,840 creating content that resonates, optimizing for search engines, 246 00:08:03,840 --> 00:08:06,880 engaging on social media, leveraging paid ads, 247 00:08:06,880 --> 00:08:09,880 partnering with influencers, nurturing through email. 248 00:08:09,880 --> 00:08:12,400 And of course, measuring, analyzing, adapting as we go. 249 00:08:12,400 --> 00:08:13,120 Absolutely. 250 00:08:13,120 --> 00:08:14,000 You know, it's interesting. 251 00:08:14,000 --> 00:08:16,480 This episode focused on early-stage businesses. 252 00:08:16,480 --> 00:08:18,400 But these principles apply to any brand, 253 00:08:18,400 --> 00:08:20,040 no matter what stage they're at. 254 00:08:20,040 --> 00:08:20,880 Very true. 255 00:08:20,880 --> 00:08:24,480 Building and maintaining visibility is an ongoing process. 256 00:08:24,480 --> 00:08:27,480 So as we wrap up this part of our deep dive, 257 00:08:27,480 --> 00:08:30,320 what's one piece of advice you'd give our listeners 258 00:08:30,320 --> 00:08:33,000 as they embark on their visibility journey? 259 00:08:33,000 --> 00:08:36,840 I would say start with the strategy that 260 00:08:36,840 --> 00:08:38,160 excites you the most. 261 00:08:38,160 --> 00:08:39,720 Oh, I like that. 262 00:08:39,720 --> 00:08:40,680 Don't get overwhelmed. 263 00:08:40,680 --> 00:08:42,240 Start with what feels good. 264 00:08:42,240 --> 00:08:43,440 Exactly. 265 00:08:43,440 --> 00:08:45,920 Maybe you love creating content, or maybe you're 266 00:08:45,920 --> 00:08:47,640 fascinated by SEO. 267 00:08:47,640 --> 00:08:50,400 Whatever sparks your interest, dive in and experiment. 268 00:08:50,400 --> 00:08:51,280 Yes. 269 00:08:51,280 --> 00:08:54,600 And remember, you don't have to do everything at once. 270 00:08:54,600 --> 00:08:56,480 Start with one thing, get comfortable, 271 00:08:56,480 --> 00:08:57,440 then layer on another. 272 00:08:57,440 --> 00:08:58,960 Small steps lead to big wins. 273 00:08:58,960 --> 00:08:59,760 Exactly. 274 00:08:59,760 --> 00:09:01,280 And it's OK to stumble along the way. 275 00:09:01,280 --> 00:09:02,720 It's all part of the learning process, right? 276 00:09:02,720 --> 00:09:03,360 Absolutely. 277 00:09:03,360 --> 00:09:05,720 Mistakes are OK as long as we learn from them and adapt. 278 00:09:05,720 --> 00:09:07,040 I agree. 279 00:09:07,040 --> 00:09:09,680 So as we move forward, what's one final piece 280 00:09:09,680 --> 00:09:11,960 of advice you'd give our listeners? 281 00:09:11,960 --> 00:09:15,080 I'd say, stay curious. 282 00:09:15,080 --> 00:09:17,080 The digital world is constantly changing, 283 00:09:17,080 --> 00:09:19,120 so never stop learning and experimenting. 284 00:09:19,120 --> 00:09:19,760 Oh, I love that. 285 00:09:19,760 --> 00:09:20,560 Stay curious. 286 00:09:20,560 --> 00:09:23,000 Keep up with trends, try new tools, 287 00:09:23,000 --> 00:09:24,600 step outside your comfort zone. 288 00:09:24,600 --> 00:09:27,200 That's the fuel that keeps the engine of innovation running. 289 00:09:27,200 --> 00:09:30,600 And building a brand takes time and effort. 290 00:09:30,600 --> 00:09:32,240 There's no overnight success. 291 00:09:32,240 --> 00:09:33,640 But the rewards are worth it. 292 00:09:33,640 --> 00:09:35,520 When you have a strong brand presence, 293 00:09:35,520 --> 00:09:38,640 you attract more customers, build stronger relationships, 294 00:09:38,640 --> 00:09:39,960 achieve greater success. 295 00:09:39,960 --> 00:09:40,760 That's the goal. 296 00:09:40,760 --> 00:09:43,480 Maybe one day, your brand will be the success story 297 00:09:43,480 --> 00:09:45,200 we feature in a future deep dive. 298 00:09:45,200 --> 00:09:46,200 That would be fantastic. 299 00:09:46,200 --> 00:09:48,320 So to wrap up this part of our conversation, 300 00:09:48,320 --> 00:09:48,800 Yes. 301 00:09:48,800 --> 00:09:53,280 remember, stay curious, stay persistent, 302 00:09:53,280 --> 00:09:56,200 and believe in the power of your brand. 303 00:09:56,200 --> 00:09:58,200 Couldn't have said it better myself. 304 00:09:58,200 --> 00:10:00,200 We'll be back soon to continue our deep dive 305 00:10:00,200 --> 00:10:01,200 into brand visibility. 306 00:10:01,200 --> 00:10:03,440 But for now, keep shining bright. 307 00:10:03,440 --> 00:10:04,400 See you next time. 308 00:10:04,400 --> 00:10:06,240 Yeah, it's not just about the numbers you know. 309 00:10:06,240 --> 00:10:08,920 You want influencers who genuinely believe in what 310 00:10:08,920 --> 00:10:09,640 you're doing. 311 00:10:09,640 --> 00:10:11,320 OK, so authenticity is key. 312 00:10:11,320 --> 00:10:12,240 I got it. 313 00:10:12,240 --> 00:10:14,600 But what about email marketing? 314 00:10:14,600 --> 00:10:17,720 The episode talked about it being like sending personalized 315 00:10:17,720 --> 00:10:20,280 love letters, which I mean, is email really still 316 00:10:20,280 --> 00:10:21,120 relevant these days? 317 00:10:21,120 --> 00:10:22,200 Oh, absolutely. 318 00:10:22,200 --> 00:10:24,120 Email is still so powerful. 319 00:10:24,120 --> 00:10:24,800 Really? 320 00:10:24,800 --> 00:10:25,520 Yeah, think about it. 321 00:10:25,520 --> 00:10:28,360 It's a direct line to your audience. 322 00:10:28,360 --> 00:10:28,800 I guess so. 323 00:10:28,800 --> 00:10:31,200 It's a way to build those personal connections. 324 00:10:31,200 --> 00:10:34,280 OK, but isn't it just about sending promotions and stuff? 325 00:10:34,280 --> 00:10:35,320 Not at all. 326 00:10:35,320 --> 00:10:38,960 The real magic of email is in something called segmentation. 327 00:10:38,960 --> 00:10:39,880 Segmentation. 328 00:10:39,880 --> 00:10:43,800 Yeah, it basically means you can tailor your messages. 329 00:10:43,800 --> 00:10:44,520 Tailored how? 330 00:10:44,520 --> 00:10:46,400 Based on people's interests, you know, 331 00:10:46,400 --> 00:10:47,360 what they've bought before. 332 00:10:47,360 --> 00:10:48,800 So you can really personalize it. 333 00:10:48,800 --> 00:10:49,280 Exactly. 334 00:10:49,280 --> 00:10:52,440 You can even automate things like welcome sequences, 335 00:10:52,440 --> 00:10:53,720 birthday messages. 336 00:10:53,720 --> 00:10:54,160 Oh, wow. 337 00:10:54,160 --> 00:10:55,000 That's pretty cool. 338 00:10:55,000 --> 00:10:58,280 You can even send reminders for abandoned shopping carts. 339 00:10:58,280 --> 00:10:59,240 That's so smart. 340 00:10:59,240 --> 00:11:02,960 So we've got content, SEO, social media, paid ads, 341 00:11:02,960 --> 00:11:04,320 influencers. 342 00:11:04,320 --> 00:11:06,280 Email marketing, wow, that's a lot. 343 00:11:06,280 --> 00:11:07,000 It is. 344 00:11:07,000 --> 00:11:08,440 But how do we keep track of it all? 345 00:11:08,440 --> 00:11:10,320 I mean, how do we know what's actually working? 346 00:11:10,320 --> 00:11:12,400 Well, that's where measurement and analysis come in. 347 00:11:12,400 --> 00:11:14,920 You don't just set these things up and forget about them. 348 00:11:14,920 --> 00:11:16,440 You've got to track your progress. 349 00:11:16,440 --> 00:11:18,000 OK, so we need to measure things. 350 00:11:18,000 --> 00:11:18,680 Yes. 351 00:11:18,680 --> 00:11:20,600 See what's resonating, what's not, 352 00:11:20,600 --> 00:11:22,600 and then make adjustments along the way. 353 00:11:22,600 --> 00:11:25,080 So kind of like fine tuning, like a recipe or something? 354 00:11:25,080 --> 00:11:25,760 Exactly. 355 00:11:25,760 --> 00:11:29,880 You taste as you go, you know, add a pinch of salt here, 356 00:11:29,880 --> 00:11:32,560 a dash of pepper there, until you get it just right. 357 00:11:32,560 --> 00:11:35,640 So we're constantly monitoring, tweaking, optimizing. 358 00:11:35,640 --> 00:11:36,640 Always. 359 00:11:36,640 --> 00:11:39,160 The digital world is never standing still. 360 00:11:39,160 --> 00:11:39,720 True. 361 00:11:39,720 --> 00:11:43,280 There are some great tools out there, like Google Analytics. 362 00:11:43,280 --> 00:11:46,280 They can give you so much data about your website traffic. 363 00:11:46,280 --> 00:11:47,600 Like who's visiting our site? 364 00:11:47,600 --> 00:11:48,640 Exactly. 365 00:11:48,640 --> 00:11:51,320 What pages they're looking at, how long they're staying. 366 00:11:51,320 --> 00:11:53,240 It's like getting a behind the scenes look 367 00:11:53,240 --> 00:11:55,280 at how people are interacting with your site. 368 00:11:55,280 --> 00:11:56,360 That's amazing. 369 00:11:56,360 --> 00:11:58,600 But we need to track more than just website traffic, right? 370 00:11:58,600 --> 00:11:59,880 Oh, yeah, for sure. 371 00:11:59,880 --> 00:12:00,400 Like what? 372 00:12:00,400 --> 00:12:03,600 You want to look at things like engagement on social media, 373 00:12:03,600 --> 00:12:08,320 email open rates, and most importantly, conversions. 374 00:12:08,320 --> 00:12:10,040 Conversions, what are those? 375 00:12:10,040 --> 00:12:11,520 That's when someone takes the action 376 00:12:11,520 --> 00:12:13,600 you want them to take, like buying your product, 377 00:12:13,600 --> 00:12:15,160 signing up for your newsletter. 378 00:12:15,160 --> 00:12:15,680 Oh, I get it. 379 00:12:15,680 --> 00:12:16,840 That makes sense. 380 00:12:16,840 --> 00:12:18,680 All of this sounds good in theory, 381 00:12:18,680 --> 00:12:20,920 but I'm always curious about real world examples. 382 00:12:20,920 --> 00:12:21,960 Me too. 383 00:12:21,960 --> 00:12:23,560 The episode had some of those, didn't it? 384 00:12:23,560 --> 00:12:24,080 They did. 385 00:12:24,080 --> 00:12:25,960 They talked about this wellness startup 386 00:12:25,960 --> 00:12:27,560 that did a fantastic job. 387 00:12:27,560 --> 00:12:28,360 What did they do? 388 00:12:28,360 --> 00:12:31,640 They totally nailed content marketing and influencer 389 00:12:31,640 --> 00:12:32,320 partnerships. 390 00:12:32,320 --> 00:12:33,120 I also. 391 00:12:33,120 --> 00:12:37,200 Well, first, they created really informative, engaging 392 00:12:37,200 --> 00:12:39,080 content that their audience loved. 393 00:12:39,080 --> 00:12:39,520 OK. 394 00:12:39,520 --> 00:12:41,880 And then they partnered with the right influencers 395 00:12:41,880 --> 00:12:43,280 to help spread the word. 396 00:12:43,280 --> 00:12:43,920 Smart. 397 00:12:43,920 --> 00:12:44,560 Right? 398 00:12:44,560 --> 00:12:46,840 It's a perfect example of how those two strategies 399 00:12:46,840 --> 00:12:48,600 can work together so well. 400 00:12:48,600 --> 00:12:52,560 So content plus influencers equals success. 401 00:12:52,560 --> 00:12:54,280 In this case, yes. 402 00:12:54,280 --> 00:12:56,280 But what about the flip side? 403 00:12:56,280 --> 00:12:59,360 Any examples of businesses that didn't do so well? 404 00:12:59,360 --> 00:12:59,920 Oh, yeah. 405 00:12:59,920 --> 00:13:02,880 They talked about one that went all in on social media. 406 00:13:02,880 --> 00:13:04,040 And ignored everything else. 407 00:13:04,040 --> 00:13:04,520 Basically. 408 00:13:04,520 --> 00:13:06,600 They had a decent following, but their website 409 00:13:06,600 --> 00:13:07,920 wasn't optimized at all. 410 00:13:07,920 --> 00:13:10,760 So they were missing out on potential customers. 411 00:13:10,760 --> 00:13:11,440 Big time. 412 00:13:11,440 --> 00:13:14,240 While they were busy building their social media presence, 413 00:13:14,240 --> 00:13:16,400 their competitors were focusing on SEO 414 00:13:16,400 --> 00:13:18,440 and getting all the traffic from search engines. 415 00:13:18,440 --> 00:13:19,880 So they were kind of short-sighted, huh? 416 00:13:19,880 --> 00:13:20,920 You could say that. 417 00:13:20,920 --> 00:13:22,320 They missed the bigger picture, which 418 00:13:22,320 --> 00:13:24,680 is why a balanced approach is so crucial. 419 00:13:24,680 --> 00:13:24,960 Right. 420 00:13:24,960 --> 00:13:26,600 We can't just rely on one tactic. 421 00:13:26,600 --> 00:13:27,200 Exactly. 422 00:13:27,200 --> 00:13:29,440 You need a full, well-rounded strategy. 423 00:13:29,440 --> 00:13:30,560 Like building a house. 424 00:13:30,560 --> 00:13:31,160 House, yeah. 425 00:13:31,160 --> 00:13:34,000 You need that strong foundation that's your SEO. 426 00:13:34,000 --> 00:13:35,840 Then a solid framework. 427 00:13:35,840 --> 00:13:37,000 That's your content marketing. 428 00:13:37,000 --> 00:13:37,560 Gotcha. 429 00:13:37,560 --> 00:13:41,000 Then you add the decor, social media, and the utilities, 430 00:13:41,000 --> 00:13:42,760 like email marketing. 431 00:13:42,760 --> 00:13:45,200 If any of those are weak or missing, 432 00:13:45,200 --> 00:13:46,560 the whole thing falls apart. 433 00:13:46,560 --> 00:13:47,880 I love that analogy. 434 00:13:47,880 --> 00:13:49,840 It really drives the point home. 435 00:13:49,840 --> 00:13:54,080 We've covered a lot the why, the how, real-world examples 436 00:13:54,080 --> 00:13:55,640 of building brand visibility. 437 00:13:55,640 --> 00:13:56,280 We have. 438 00:13:56,280 --> 00:13:59,000 It's a lot to digest, but I think the biggest takeaway 439 00:13:59,000 --> 00:14:01,520 is that there's no one magic bullet. 440 00:14:01,520 --> 00:14:02,800 Absolutely not. 441 00:14:02,800 --> 00:14:05,240 It's about creating that strategic ecosystem 442 00:14:05,240 --> 00:14:06,560 where everything works together. 443 00:14:06,560 --> 00:14:08,480 Yeah, you got to understand your audience, 444 00:14:08,480 --> 00:14:10,760 create content that speaks to them, 445 00:14:10,760 --> 00:14:14,040 optimize for search engines, engage on social media, 446 00:14:14,040 --> 00:14:17,680 use paid ads strategically, partner with influencers, 447 00:14:17,680 --> 00:14:19,680 nurture relationships through email. 448 00:14:19,680 --> 00:14:22,520 And all the while, we're measuring, analyzing, adapting. 449 00:14:22,520 --> 00:14:23,000 Right. 450 00:14:23,000 --> 00:14:23,840 Always. 451 00:14:23,840 --> 00:14:25,400 The digital world is always changing, 452 00:14:25,400 --> 00:14:26,600 so we got to stay flexible. 453 00:14:26,600 --> 00:14:27,680 You know, it's interesting. 454 00:14:27,680 --> 00:14:29,760 The episode was about early-stage businesses. 455 00:14:29,760 --> 00:14:30,200 Right. 456 00:14:30,200 --> 00:14:32,160 But really, these principles apply to any brand, 457 00:14:32,160 --> 00:14:33,320 no matter how big or small. 458 00:14:33,320 --> 00:14:34,200 That's so true. 459 00:14:34,200 --> 00:14:37,520 Building and maintaining visibility is an ongoing process. 460 00:14:37,520 --> 00:14:39,120 It never really stops. 461 00:14:39,120 --> 00:14:40,160 Nope. 462 00:14:40,160 --> 00:14:42,240 So as we wrap up this part of our deep dive, 463 00:14:42,240 --> 00:14:44,360 what's one piece of advice you'd give our listeners 464 00:14:44,360 --> 00:14:46,200 as they continue on their journey? 465 00:14:46,200 --> 00:14:48,720 Hmm, that's a good question. 466 00:14:48,720 --> 00:14:51,600 I'd say don't try to do everything at once. 467 00:14:51,600 --> 00:14:52,200 Oh. 468 00:14:52,200 --> 00:14:55,560 Pick one strategy that excites you and start there. 469 00:14:55,560 --> 00:14:58,440 That's such good advice, because it's easy to feel 470 00:14:58,440 --> 00:15:00,120 overwhelmed with all this information. 471 00:15:00,120 --> 00:15:01,000 It really is. 472 00:15:01,000 --> 00:15:01,680 But you're right. 473 00:15:01,680 --> 00:15:03,680 Just starting with what excites you most, 474 00:15:03,680 --> 00:15:05,120 that's a great approach. 475 00:15:05,120 --> 00:15:07,360 Maybe you're already a content whiz, 476 00:15:07,360 --> 00:15:09,840 like you love creating videos and blog posts. 477 00:15:09,840 --> 00:15:12,520 And you can't wait to dive in and create even more. 478 00:15:12,520 --> 00:15:13,040 Exactly. 479 00:15:13,040 --> 00:15:16,360 Or maybe you're obsessed with SEO and want to watch your website 480 00:15:16,360 --> 00:15:17,400 climb the rankings. 481 00:15:17,400 --> 00:15:18,200 I love that. 482 00:15:18,200 --> 00:15:21,400 Whatever it is that's spark of interest, just dive in 483 00:15:21,400 --> 00:15:22,560 and start experimenting. 484 00:15:22,560 --> 00:15:22,880 Yeah. 485 00:15:22,880 --> 00:15:25,080 And remember, you don't have to do it all at once. 486 00:15:25,080 --> 00:15:25,440 Right. 487 00:15:25,440 --> 00:15:26,520 One step at a time. 488 00:15:26,520 --> 00:15:28,640 Pick one strategy, get comfortable with it, 489 00:15:28,640 --> 00:15:30,640 then add another one and another one. 490 00:15:30,640 --> 00:15:32,080 So build momentum as you go. 491 00:15:32,080 --> 00:15:32,640 Yeah. 492 00:15:32,640 --> 00:15:34,440 And don't be afraid to try different things. 493 00:15:34,440 --> 00:15:35,840 See what works best for you. 494 00:15:35,840 --> 00:15:38,480 It's all about finding what works for your business, 495 00:15:38,480 --> 00:15:39,480 your audience. 496 00:15:39,480 --> 00:15:42,120 You know, it's like that saying, the journey of 1,000 miles 497 00:15:42,120 --> 00:15:43,480 begins with a single step. 498 00:15:43,480 --> 00:15:44,520 I love that. 499 00:15:44,520 --> 00:15:46,720 And even if you stumble along the way, it's OK. 500 00:15:46,720 --> 00:15:47,800 Oh, absolutely. 501 00:15:47,800 --> 00:15:49,480 Mistakes are part of the process. 502 00:15:49,480 --> 00:15:51,720 It's all about learning and adapting as you go. 503 00:15:51,720 --> 00:15:52,720 That's the key. 504 00:15:52,720 --> 00:15:56,560 So as we wrap up this deep dive into brand visibility, 505 00:15:56,560 --> 00:15:59,480 what's one final piece of advice you'd give our listeners? 506 00:15:59,480 --> 00:16:00,440 Hmm. 507 00:16:00,440 --> 00:16:02,920 One final piece of advice. 508 00:16:02,920 --> 00:16:05,080 I'd say, stay curious. 509 00:16:05,080 --> 00:16:06,560 Stay curious. 510 00:16:06,560 --> 00:16:07,080 Yeah. 511 00:16:07,080 --> 00:16:09,120 The digital world is constantly changing. 512 00:16:09,120 --> 00:16:11,720 What works today might not work tomorrow. 513 00:16:11,720 --> 00:16:12,040 That's true. 514 00:16:12,040 --> 00:16:13,000 It's always evolving. 515 00:16:13,000 --> 00:16:15,120 So you've got to stay curious, keep learning, 516 00:16:15,120 --> 00:16:16,320 keep experimenting. 517 00:16:16,320 --> 00:16:17,120 Never stop learning. 518 00:16:17,120 --> 00:16:17,720 I like that. 519 00:16:17,720 --> 00:16:20,880 Keep up with the latest trends, try new tools, 520 00:16:20,880 --> 00:16:23,400 and don't be afraid to step outside your comfort zone. 521 00:16:23,400 --> 00:16:24,760 That's what it's all about, right? 522 00:16:24,760 --> 00:16:25,760 Pushing those boundaries. 523 00:16:25,760 --> 00:16:26,480 Absolutely. 524 00:16:26,480 --> 00:16:29,360 And remember, building a brand takes time. 525 00:16:29,360 --> 00:16:30,240 It does. 526 00:16:30,240 --> 00:16:31,760 It's not something that happens overnight. 527 00:16:31,760 --> 00:16:32,600 Definitely not. 528 00:16:32,600 --> 00:16:34,080 But it's so worth the effort. 529 00:16:34,080 --> 00:16:34,720 I agree. 530 00:16:34,720 --> 00:16:37,560 When you have a strong brand presence. 531 00:16:37,560 --> 00:16:41,080 You attract more customers, build stronger relationships, 532 00:16:41,080 --> 00:16:42,640 achieve greater success. 533 00:16:42,640 --> 00:16:44,600 And isn't that what we all want? 534 00:16:44,600 --> 00:16:46,240 That's the dream. 535 00:16:46,240 --> 00:16:49,520 Maybe one day we'll be featuring your brand as a success story 536 00:16:49,520 --> 00:16:50,840 in the future deep dives. 537 00:16:50,840 --> 00:16:51,640 I would love that. 538 00:16:51,640 --> 00:16:52,920 We'll be watching your journey. 539 00:16:52,920 --> 00:16:53,720 Thanks. 540 00:16:53,720 --> 00:16:57,560 So as we wrap up this episode, remember, stay curious, 541 00:16:57,560 --> 00:17:00,200 stay persistent, and most importantly, 542 00:17:00,200 --> 00:17:02,520 believe in the power of your brand. 543 00:17:02,520 --> 00:17:04,040 Couldn't have said it better myself. 544 00:17:04,040 --> 00:17:06,200 This has been such an insightful conversation. 545 00:17:06,200 --> 00:17:07,760 Thank you so much for joining us. 546 00:17:07,760 --> 00:17:09,040 Thanks for having me. 547 00:17:09,040 --> 00:17:11,840 We hope you feel empowered and ready to take your brand 548 00:17:11,840 --> 00:17:14,200 visibility to the next level. 549 00:17:14,200 --> 00:17:16,600 And remember, even though this was a deep dive 550 00:17:16,600 --> 00:17:19,520 into one specific podcast episode, 551 00:17:19,520 --> 00:17:21,880 the strategies we talked about are timeless. 552 00:17:21,880 --> 00:17:22,880 They really are. 553 00:17:22,880 --> 00:17:26,040 They're the foundation of a solid digital marketing strategy 554 00:17:26,040 --> 00:17:28,360 no matter what stage your business is in. 555 00:17:28,360 --> 00:17:29,200 So true. 556 00:17:29,200 --> 00:17:33,200 So as we say goodbye for now, remember to stay curious, 557 00:17:33,200 --> 00:17:35,680 stay persistent, and keep shining bright. 558 00:17:35,680 --> 00:17:44,640 Until next time.