1 00:00:00,000 --> 00:00:01,440 Hey everyone and welcome back. 2 00:00:01,440 --> 00:00:03,840 We're diving into the world of entrepreneurship today. 3 00:00:03,840 --> 00:00:04,680 Oh yeah. 4 00:00:04,680 --> 00:00:06,840 Whether you're just starting to think about an idea. 5 00:00:06,840 --> 00:00:07,680 Yeah. 6 00:00:07,680 --> 00:00:09,560 Or you're already building a business. 7 00:00:09,560 --> 00:00:11,320 This deep dive is for you. 8 00:00:11,320 --> 00:00:12,160 It is. 9 00:00:12,160 --> 00:00:12,980 We're taking all the best parts 10 00:00:12,980 --> 00:00:14,480 of this podcast episode we found. 11 00:00:14,480 --> 00:00:15,320 Okay. 12 00:00:15,320 --> 00:00:18,640 It's called transforming ideas into action. 13 00:00:18,640 --> 00:00:21,480 The comprehensive guide to entrepreneurship. 14 00:00:21,480 --> 00:00:22,840 Wow. 15 00:00:22,840 --> 00:00:24,440 And we're gonna make it into a roadmap. 16 00:00:24,440 --> 00:00:25,280 Nice. 17 00:00:25,280 --> 00:00:26,840 You know, from idea to launch. 18 00:00:26,840 --> 00:00:27,760 Oh cool. 19 00:00:27,760 --> 00:00:29,080 No extra stuff. 20 00:00:29,080 --> 00:00:30,440 Just the important things. 21 00:00:30,440 --> 00:00:32,520 Yeah, like a cheat sheet for the whole adventure. 22 00:00:32,520 --> 00:00:33,360 Exactly. 23 00:00:33,360 --> 00:00:34,200 You know, showing all the big wins 24 00:00:34,200 --> 00:00:36,520 and maybe some of the traps along the way. 25 00:00:36,520 --> 00:00:37,360 Perfect. 26 00:00:37,360 --> 00:00:38,200 Oh. 27 00:00:38,200 --> 00:00:41,320 So let's say you've got this great idea for a business. 28 00:00:41,320 --> 00:00:43,280 What's the first thing you gotta do? 29 00:00:43,280 --> 00:00:46,120 The first thing you've gotta do is you gotta validate it. 30 00:00:46,120 --> 00:00:46,960 Oh really? 31 00:00:46,960 --> 00:00:47,800 Yeah. 32 00:00:47,800 --> 00:00:50,120 You might think, my idea is so good. 33 00:00:50,120 --> 00:00:51,080 It's gotta work. 34 00:00:51,080 --> 00:00:52,120 Right. 35 00:00:52,120 --> 00:00:54,280 You gotta make sure there's a market for it. 36 00:00:54,280 --> 00:00:55,120 Yeah. 37 00:00:55,120 --> 00:00:56,200 It's like making sure the ground is solid 38 00:00:56,200 --> 00:00:57,080 before you jump. 39 00:00:57,080 --> 00:00:58,280 So it's like detective work. 40 00:00:58,280 --> 00:00:59,440 It is like detective work. 41 00:00:59,440 --> 00:01:01,640 You're like Sherlock Holmes, but for business. 42 00:01:01,640 --> 00:01:02,480 I love that. 43 00:01:02,480 --> 00:01:03,640 You've gotta understand your market. 44 00:01:03,640 --> 00:01:04,880 Like what do they need? 45 00:01:04,880 --> 00:01:06,080 What problems do they have? 46 00:01:06,080 --> 00:01:07,920 And then see if your idea fits in. 47 00:01:07,920 --> 00:01:08,760 Exactly. 48 00:01:08,760 --> 00:01:11,560 So how do we become business detectives? 49 00:01:11,560 --> 00:01:14,840 Well this podcast episode talked about surveys 50 00:01:14,840 --> 00:01:15,960 and interviews. 51 00:01:15,960 --> 00:01:17,960 Getting feedback from real people. 52 00:01:17,960 --> 00:01:19,120 Well from customers. 53 00:01:19,120 --> 00:01:19,960 Yeah. 54 00:01:19,960 --> 00:01:21,560 But you can also get creative. 55 00:01:21,560 --> 00:01:23,080 Ooh, I like creative. 56 00:01:23,080 --> 00:01:24,280 But like you could make a website 57 00:01:24,280 --> 00:01:25,600 to see if people are interested. 58 00:01:25,600 --> 00:01:26,600 Oh landing page. 59 00:01:26,600 --> 00:01:28,800 Yeah, or even try to sell your product 60 00:01:28,800 --> 00:01:30,120 before you even make it. 61 00:01:30,120 --> 00:01:31,880 Like with a crowdfunding campaign. 62 00:01:31,880 --> 00:01:33,200 Whoa. 63 00:01:33,200 --> 00:01:34,520 That's really smart. 64 00:01:34,520 --> 00:01:36,120 You'd be validating your idea 65 00:01:36,120 --> 00:01:38,360 and getting customers all at the same time. 66 00:01:38,360 --> 00:01:39,200 Yeah. 67 00:01:39,200 --> 00:01:40,880 It's a great way to see if people actually 68 00:01:40,880 --> 00:01:41,960 want what you're selling. 69 00:01:41,960 --> 00:01:43,400 But this validation thing. 70 00:01:44,240 --> 00:01:45,320 Isn't it a one time thing? 71 00:01:45,320 --> 00:01:46,480 It's not a one time thing. 72 00:01:46,480 --> 00:01:48,040 You should always be getting feedback 73 00:01:48,040 --> 00:01:49,320 and improving your idea. 74 00:01:49,320 --> 00:01:50,160 Oh so it's like a loop. 75 00:01:50,160 --> 00:01:51,320 Yeah, a feedback loop. 76 00:01:51,320 --> 00:01:52,240 Got it. 77 00:01:52,240 --> 00:01:53,520 So we've got our idea. 78 00:01:54,600 --> 00:01:56,120 We've checked if people like it. 79 00:01:56,120 --> 00:01:56,960 Now what? 80 00:01:56,960 --> 00:01:58,360 Now it's time to make a business plan. 81 00:01:58,360 --> 00:02:00,160 Ugh, paperwork. 82 00:02:00,160 --> 00:02:01,680 I know, but it's really important. 83 00:02:01,680 --> 00:02:03,560 It's like a roadmap to success. 84 00:02:03,560 --> 00:02:05,160 Okay, but does anyone really 85 00:02:05,160 --> 00:02:06,720 like writing business plans? 86 00:02:06,720 --> 00:02:07,720 I get it. 87 00:02:07,720 --> 00:02:08,800 But it helps you think about 88 00:02:08,800 --> 00:02:10,840 every part of your business. 89 00:02:10,840 --> 00:02:12,200 Okay, so you don't miss anything. 90 00:02:12,200 --> 00:02:13,440 Yeah, exactly. 91 00:02:13,440 --> 00:02:15,280 Like who are your customers? 92 00:02:15,280 --> 00:02:16,840 How will you market your product? 93 00:02:16,840 --> 00:02:18,040 And even your money stuff. 94 00:02:18,040 --> 00:02:18,880 All of it. 95 00:02:18,880 --> 00:02:19,720 Yeah. 96 00:02:19,720 --> 00:02:21,400 So how do we make sure our business plan 97 00:02:21,400 --> 00:02:23,440 isn't just a boring document? 98 00:02:23,440 --> 00:02:25,480 Yeah, that ends up in a drawer somewhere. 99 00:02:25,480 --> 00:02:28,760 First, you need a really good executive summary. 100 00:02:28,760 --> 00:02:30,720 Think of it like your elevator pitch. 101 00:02:30,720 --> 00:02:32,320 Oh, like the quick speech you give 102 00:02:32,320 --> 00:02:33,280 to get someone interested. 103 00:02:33,280 --> 00:02:34,400 Yeah, exactly. 104 00:02:34,400 --> 00:02:35,880 It should be short and exciting 105 00:02:35,880 --> 00:02:38,000 and tell people why your business is special. 106 00:02:38,000 --> 00:02:40,000 So if someone doesn't want to invest after reading it, 107 00:02:40,000 --> 00:02:41,400 we need to start over. 108 00:02:41,400 --> 00:02:42,240 Pretty much. 109 00:02:42,240 --> 00:02:43,520 Okay, executive summary. 110 00:02:43,520 --> 00:02:44,360 Yeah. 111 00:02:44,360 --> 00:02:45,200 Then what? 112 00:02:45,200 --> 00:02:46,320 Then you need a market analysis. 113 00:02:46,320 --> 00:02:47,160 This is where you show 114 00:02:47,160 --> 00:02:49,000 that you understand your industry. 115 00:02:49,000 --> 00:02:49,840 Okay. 116 00:02:49,840 --> 00:02:51,000 Like who your competitors are? 117 00:02:51,000 --> 00:02:52,920 Yeah, it's like knowing the battlefield 118 00:02:52,920 --> 00:02:54,200 before you go into war. 119 00:02:54,200 --> 00:02:56,080 So you know their strengths and weaknesses. 120 00:02:56,080 --> 00:02:56,920 Right. 121 00:02:56,920 --> 00:02:57,760 You wouldn't go into a fight 122 00:02:57,760 --> 00:02:59,040 without knowing who you're up against. 123 00:02:59,040 --> 00:03:00,560 That's true. 124 00:03:00,560 --> 00:03:01,880 All right, so we get the executive summary 125 00:03:01,880 --> 00:03:03,600 and the market analysis. 126 00:03:03,600 --> 00:03:04,440 What's next? 127 00:03:04,440 --> 00:03:07,320 Next is the marketing and sales strategy. 128 00:03:07,320 --> 00:03:08,160 Okay. 129 00:03:08,160 --> 00:03:09,440 This is where we get to be creative. 130 00:03:09,440 --> 00:03:10,480 It is. 131 00:03:10,480 --> 00:03:12,360 It's how you're gonna reach your customers 132 00:03:12,360 --> 00:03:14,560 and make them want to buy from you. 133 00:03:14,560 --> 00:03:15,960 What messages will we use? 134 00:03:15,960 --> 00:03:16,800 Exactly. 135 00:03:16,800 --> 00:03:17,760 How much will we charge? 136 00:03:17,760 --> 00:03:19,680 How will we reach people? 137 00:03:19,680 --> 00:03:20,880 Social media ads. 138 00:03:20,880 --> 00:03:22,400 Yeah, all of that. 139 00:03:22,400 --> 00:03:25,160 And this is where knowing your target market 140 00:03:25,160 --> 00:03:26,640 is super important. 141 00:03:26,640 --> 00:03:28,120 Yeah, you need to know who you're talking to. 142 00:03:28,120 --> 00:03:29,480 Right, because even if you have 143 00:03:29,480 --> 00:03:31,520 the best marketing in the world, 144 00:03:31,520 --> 00:03:34,080 you're not selling something people actually want. 145 00:03:34,080 --> 00:03:34,920 It's not gonna work. 146 00:03:34,920 --> 00:03:35,760 It's not gonna work. 147 00:03:35,760 --> 00:03:36,760 Okay. 148 00:03:36,760 --> 00:03:38,520 So we've got a good idea. 149 00:03:38,520 --> 00:03:39,520 We've tested it. 150 00:03:39,520 --> 00:03:40,920 We've made a plan. 151 00:03:40,920 --> 00:03:42,440 But there's one thing missing. 152 00:03:42,440 --> 00:03:43,280 What's that? 153 00:03:43,280 --> 00:03:44,240 The money. 154 00:03:44,240 --> 00:03:45,080 Ah, yes. 155 00:03:45,080 --> 00:03:45,920 Funding. 156 00:03:45,920 --> 00:03:48,240 The most important thing for any new business. 157 00:03:48,240 --> 00:03:49,520 And probably the scariest part. 158 00:03:49,520 --> 00:03:50,360 It can be scary. 159 00:03:50,360 --> 00:03:51,200 Yeah, maybe. 160 00:03:51,200 --> 00:03:53,960 The podcast talked about three main ways to get funding. 161 00:03:53,960 --> 00:03:55,520 Okay, let's hear them. 162 00:03:55,520 --> 00:03:56,360 Bootstrapping. 163 00:03:56,360 --> 00:03:57,200 Bootstrap. 164 00:03:57,200 --> 00:03:58,640 Finding investors and crowdfunding. 165 00:03:58,640 --> 00:03:59,720 Crowdfunding. 166 00:03:59,720 --> 00:04:01,560 All right. 167 00:04:01,560 --> 00:04:04,960 So bootstrapping, that's like using your own money, right? 168 00:04:04,960 --> 00:04:05,800 It is. 169 00:04:05,800 --> 00:04:07,440 It means being really resourceful. 170 00:04:07,440 --> 00:04:09,760 You have total control over your business. 171 00:04:09,760 --> 00:04:11,840 But it might be hard to grow quickly. 172 00:04:11,840 --> 00:04:13,600 Yeah, because you don't have as much money. 173 00:04:13,600 --> 00:04:14,440 Okay. 174 00:04:14,440 --> 00:04:16,080 What about finding investors? 175 00:04:16,080 --> 00:04:20,040 Investors are people or companies with a lot of money 176 00:04:20,040 --> 00:04:21,720 who believe in your idea. 177 00:04:21,720 --> 00:04:24,280 So they give you money to help your business grow. 178 00:04:24,280 --> 00:04:27,240 Yeah, and in return, they get a part of your company. 179 00:04:27,240 --> 00:04:28,760 So it's like Shark Tank. 180 00:04:28,760 --> 00:04:31,840 Kind of, but the important thing is to have a good pitch. 181 00:04:31,840 --> 00:04:34,680 So you can convince them that your business will be successful. 182 00:04:34,680 --> 00:04:35,520 Exactly. 183 00:04:35,520 --> 00:04:37,680 Investors want to see that their money will grow. 184 00:04:37,680 --> 00:04:38,520 Okay. 185 00:04:38,520 --> 00:04:39,720 And what about crowdfunding? 186 00:04:39,720 --> 00:04:41,920 Crowdfunding is when you ask a lot of people 187 00:04:41,920 --> 00:04:43,040 for a little bit of money. 188 00:04:43,040 --> 00:04:45,600 Oh, so you use those websites like Kickstarter? 189 00:04:45,600 --> 00:04:48,560 Right, websites like Kickstarter and Indiegogo. 190 00:04:48,560 --> 00:04:50,720 And this way you can get money and also see 191 00:04:50,720 --> 00:04:52,360 if people are interested in your idea. 192 00:04:52,360 --> 00:04:54,640 Yeah, it's a good way to test the waters 193 00:04:54,640 --> 00:04:56,640 and build excitement for your product. 194 00:04:56,640 --> 00:04:57,480 Wow. 195 00:04:57,480 --> 00:04:59,240 So many options for getting money. 196 00:04:59,240 --> 00:05:01,760 It's great to know about all of them before you even start. 197 00:05:01,760 --> 00:05:04,000 Yeah, it helps you feel more prepared and confident. 198 00:05:04,000 --> 00:05:04,880 Absolutely. 199 00:05:04,880 --> 00:05:07,320 Okay, so we've got our idea. 200 00:05:07,320 --> 00:05:08,760 We've checked if people like it. 201 00:05:08,760 --> 00:05:10,040 We've got a plan. 202 00:05:10,040 --> 00:05:12,440 We've even figured out the money part. 203 00:05:12,440 --> 00:05:15,480 Now it's time to build your brand. 204 00:05:15,480 --> 00:05:16,600 Branding? 205 00:05:16,600 --> 00:05:18,120 Is that just picking a logo? 206 00:05:18,120 --> 00:05:19,400 It's more than just a logo. 207 00:05:19,400 --> 00:05:21,800 It's how you present your business to the world. 208 00:05:21,800 --> 00:05:22,960 It's your identity. 209 00:05:22,960 --> 00:05:23,800 Exactly. 210 00:05:23,800 --> 00:05:25,680 It's what makes you different from everyone else 211 00:05:25,680 --> 00:05:27,560 and helps you connect with your customers. 212 00:05:27,560 --> 00:05:30,040 Okay, so how do we build a brand? 213 00:05:30,040 --> 00:05:32,720 The podcast episode has some good ideas. 214 00:05:32,720 --> 00:05:34,240 It starts with your values. 215 00:05:34,240 --> 00:05:35,080 Values. 216 00:05:35,080 --> 00:05:35,920 Yeah. 217 00:05:35,920 --> 00:05:36,760 What do you believe in? 218 00:05:36,760 --> 00:05:38,240 What makes your business special? 219 00:05:38,240 --> 00:05:39,880 And then we figure out how to communicate 220 00:05:39,880 --> 00:05:40,960 those values to the world. 221 00:05:40,960 --> 00:05:41,800 Exactly. 222 00:05:41,800 --> 00:05:43,560 Once you know your values, 223 00:05:43,560 --> 00:05:46,600 you can figure out your unique value proposition. 224 00:05:46,600 --> 00:05:48,280 What's that? 225 00:05:48,280 --> 00:05:49,400 It's the reason why someone should choose you 226 00:05:49,400 --> 00:05:50,520 over everyone else. 227 00:05:50,520 --> 00:05:51,440 Oh, okay. 228 00:05:51,440 --> 00:05:53,240 So like if your product is higher quality. 229 00:05:53,240 --> 00:05:54,080 Yeah. 230 00:05:54,080 --> 00:05:56,320 Or if you have amazing customer service. 231 00:05:56,320 --> 00:05:58,120 Or if you're doing something good for the environment. 232 00:05:58,120 --> 00:05:58,960 Exactly. 233 00:05:58,960 --> 00:06:01,000 You need to be able to explain what makes you special. 234 00:06:01,000 --> 00:06:02,720 So it's not just about what you sell? 235 00:06:02,720 --> 00:06:04,360 No, it's about the whole experience. 236 00:06:04,360 --> 00:06:06,320 Wow, I never thought about it like that. 237 00:06:06,320 --> 00:06:07,680 So once we know our values 238 00:06:07,680 --> 00:06:09,440 and our unique value proposition. 239 00:06:09,440 --> 00:06:10,280 Yeah. 240 00:06:10,280 --> 00:06:12,160 Then you have to make sure your brand is consistent 241 00:06:12,160 --> 00:06:13,960 in everything you do. 242 00:06:13,960 --> 00:06:15,800 So on our website and social media, 243 00:06:15,800 --> 00:06:18,400 everywhere, your brand should tell a story 244 00:06:18,400 --> 00:06:20,000 that people connect with. 245 00:06:20,000 --> 00:06:20,840 Okay. 246 00:06:20,840 --> 00:06:22,920 And speaking of online stuff. 247 00:06:22,920 --> 00:06:24,720 You can't really build a business these days 248 00:06:24,720 --> 00:06:26,440 without being online. 249 00:06:26,440 --> 00:06:27,280 That's so true. 250 00:06:27,280 --> 00:06:29,720 Your website is often the first thing people see. 251 00:06:29,720 --> 00:06:30,560 Yeah. 252 00:06:30,560 --> 00:06:32,120 It's like your digital storefront. 253 00:06:32,120 --> 00:06:32,960 Exactly. 254 00:06:32,960 --> 00:06:35,520 So it has to look good and be easy to use. 255 00:06:35,520 --> 00:06:37,200 And we need to be on social media too. 256 00:06:37,200 --> 00:06:39,520 Social media is a great way to connect with your customers. 257 00:06:39,520 --> 00:06:40,360 Yeah. 258 00:06:40,360 --> 00:06:41,520 You can share updates and talk to people. 259 00:06:41,520 --> 00:06:42,760 And build relationships. 260 00:06:42,760 --> 00:06:45,000 But it's not enough to just post random things 261 00:06:45,000 --> 00:06:46,560 No, you need a strategy. 262 00:06:46,560 --> 00:06:49,200 So we need to know who we're trying to reach 263 00:06:49,200 --> 00:06:50,960 and what kind of content they want to see. 264 00:06:50,960 --> 00:06:51,800 Yeah. 265 00:06:51,800 --> 00:06:53,640 You need to be engaging and responsive. 266 00:06:53,640 --> 00:06:54,600 Like a good party host. 267 00:06:54,600 --> 00:06:55,640 Yeah, exactly. 268 00:06:55,640 --> 00:06:56,480 All right. 269 00:06:56,480 --> 00:06:58,720 So we've talked about validating our idea. 270 00:06:58,720 --> 00:07:02,160 Making a plan, getting money, building a brand. 271 00:07:02,160 --> 00:07:03,000 What's next? 272 00:07:03,000 --> 00:07:05,400 Next is the big moment. 273 00:07:05,400 --> 00:07:06,520 The launch. 274 00:07:06,520 --> 00:07:07,720 Wow. 275 00:07:07,720 --> 00:07:10,000 It's like all our hard work is finally coming together. 276 00:07:10,000 --> 00:07:11,560 It's an exciting time. 277 00:07:11,560 --> 00:07:13,640 But it can also be a little scary. 278 00:07:13,640 --> 00:07:15,200 So many things to think about. 279 00:07:15,200 --> 00:07:16,240 There are. 280 00:07:16,240 --> 00:07:18,600 But the podcast episode really emphasized 281 00:07:18,600 --> 00:07:21,080 the importance of customer engagement. 282 00:07:21,080 --> 00:07:22,680 Oh, that makes sense. 283 00:07:22,680 --> 00:07:25,240 You need to start building those relationships right away. 284 00:07:25,240 --> 00:07:27,120 It's not just about making a sale. 285 00:07:27,120 --> 00:07:29,760 It's about creating an amazing experience. 286 00:07:29,760 --> 00:07:31,240 So they'll come back for more. 287 00:07:31,240 --> 00:07:32,240 Exactly. 288 00:07:32,240 --> 00:07:33,080 Right. 289 00:07:33,080 --> 00:07:34,040 And a lot of that happens online. 290 00:07:34,040 --> 00:07:35,480 So social media is super important. 291 00:07:35,480 --> 00:07:36,480 It is. 292 00:07:36,480 --> 00:07:38,800 You can use social media to get people excited 293 00:07:38,800 --> 00:07:39,880 about your business. 294 00:07:39,880 --> 00:07:41,000 And to build a community. 295 00:07:41,000 --> 00:07:43,120 But you need to do more than just post pretty 296 00:07:43,120 --> 00:07:44,120 pictures. 297 00:07:44,120 --> 00:07:45,120 Yeah. 298 00:07:45,120 --> 00:07:46,120 There has to be a plan. 299 00:07:46,120 --> 00:07:48,120 You need to understand your audience and create content 300 00:07:48,120 --> 00:07:49,720 they'll actually care about. 301 00:07:49,720 --> 00:07:50,720 OK. 302 00:07:50,720 --> 00:07:52,680 What about email marketing? 303 00:07:52,680 --> 00:07:53,680 Is that still a thing? 304 00:07:53,680 --> 00:07:55,280 Email is still really effective. 305 00:07:55,280 --> 00:07:56,280 Really? 306 00:07:56,280 --> 00:07:57,280 Yeah. 307 00:07:57,280 --> 00:07:58,280 It's a good way to stay in touch with your customers 308 00:07:58,280 --> 00:08:00,320 and share valuable information. 309 00:08:00,320 --> 00:08:01,320 Like a newsletter. 310 00:08:01,320 --> 00:08:02,320 Exactly. 311 00:08:02,320 --> 00:08:03,320 Yeah. 312 00:08:03,320 --> 00:08:05,440 And if you personalize your emails, people are more likely to open them. 313 00:08:05,440 --> 00:08:07,840 Oh, so like addressing them by name. 314 00:08:07,840 --> 00:08:08,840 Yeah. 315 00:08:08,840 --> 00:08:10,120 That makes it feel more personal. 316 00:08:10,120 --> 00:08:12,480 And what about offline interactions? 317 00:08:12,480 --> 00:08:17,320 If you have a physical store, make sure it's a welcoming and memorable experience. 318 00:08:17,320 --> 00:08:18,640 So friendly staff? 319 00:08:18,640 --> 00:08:20,320 A nice atmosphere. 320 00:08:20,320 --> 00:08:21,320 All of that. 321 00:08:21,320 --> 00:08:23,200 Little touches can make a big difference. 322 00:08:23,200 --> 00:08:28,440 Even if you don't have a store, are there ways to connect with customers offline? 323 00:08:28,440 --> 00:08:30,400 You could host events or workshops. 324 00:08:30,400 --> 00:08:31,400 Oh, yeah. 325 00:08:31,400 --> 00:08:32,880 That's a good idea. 326 00:08:32,880 --> 00:08:34,360 It shows people that you care. 327 00:08:34,360 --> 00:08:35,520 It does. 328 00:08:35,520 --> 00:08:40,080 And speaking of caring, another important part of customer engagement is feedback. 329 00:08:40,080 --> 00:08:41,080 Ah. 330 00:08:41,080 --> 00:08:42,080 Feedback. 331 00:08:42,080 --> 00:08:43,800 It can be scary sometime. 332 00:08:43,800 --> 00:08:46,160 It can be, but it's so valuable. 333 00:08:46,160 --> 00:08:48,560 It helps you understand what you're doing well. 334 00:08:48,560 --> 00:08:50,280 And what you need to improve. 335 00:08:50,280 --> 00:08:51,440 Exactly. 336 00:08:51,440 --> 00:08:54,560 So how do you encourage people to give feedback? 337 00:08:54,560 --> 00:08:55,560 Hmm. 338 00:08:55,560 --> 00:08:56,880 That's a good question. 339 00:08:56,880 --> 00:08:59,800 You can ask for reviews on your website or social media. 340 00:08:59,800 --> 00:09:01,040 Or send out surveys. 341 00:09:01,040 --> 00:09:02,040 Yeah. 342 00:09:02,040 --> 00:09:03,960 And don't be afraid to just ask people directly. 343 00:09:03,960 --> 00:09:04,960 Oh, okay. 344 00:09:04,960 --> 00:09:06,880 Sometimes a simple message can go a long way. 345 00:09:06,880 --> 00:09:09,440 It can, but it's not enough to just collect feedback. 346 00:09:09,440 --> 00:09:11,200 Yeah, to actually do something with it. 347 00:09:11,200 --> 00:09:12,200 Exactly. 348 00:09:12,200 --> 00:09:14,200 You need to show people that you're listening and that you care. 349 00:09:14,200 --> 00:09:16,680 Because when you respond to feedback, it builds trust. 350 00:09:16,680 --> 00:09:17,680 It does. 351 00:09:17,680 --> 00:09:18,680 Okay. 352 00:09:18,680 --> 00:09:21,520 Now let's talk about something else that's important for any new business. 353 00:09:21,520 --> 00:09:22,520 What's that? 354 00:09:22,520 --> 00:09:23,520 Staying agile. 355 00:09:23,520 --> 00:09:24,520 Agile. 356 00:09:24,520 --> 00:09:25,520 What does that mean? 357 00:09:25,520 --> 00:09:28,160 It means being flexible and adapting to change. 358 00:09:28,160 --> 00:09:30,080 Because the business world is always changing. 359 00:09:30,080 --> 00:09:31,080 It is. 360 00:09:31,080 --> 00:09:32,920 New trends pop up all the time. 361 00:09:32,920 --> 00:09:34,800 So you have to be ready to adjust. 362 00:09:34,800 --> 00:09:35,800 Exactly. 363 00:09:35,800 --> 00:09:37,360 You need to keep learning and experimenting. 364 00:09:37,360 --> 00:09:38,360 I like that. 365 00:09:38,360 --> 00:09:39,360 So it's like being a surfer. 366 00:09:39,360 --> 00:09:40,360 A surfer? 367 00:09:40,360 --> 00:09:43,480 You have to keep adjusting to stay on top of the wave. 368 00:09:43,480 --> 00:09:45,080 That's a great analogy. 369 00:09:45,080 --> 00:09:47,120 So how do we stay agile? 370 00:09:47,120 --> 00:09:48,120 Hmm. 371 00:09:48,120 --> 00:09:50,760 Well, we need to keep up with what's happening in our industry. 372 00:09:50,760 --> 00:09:51,760 Yeah. 373 00:09:51,760 --> 00:09:53,240 Pay attention to your competitors. 374 00:09:53,240 --> 00:09:55,480 And most importantly, listen to our customers. 375 00:09:55,480 --> 00:09:56,480 Absolutely. 376 00:09:56,480 --> 00:09:58,800 You need to be ready to change course if necessary. 377 00:09:58,800 --> 00:10:00,680 And don't be afraid to try new things. 378 00:10:00,680 --> 00:10:01,680 Exactly. 379 00:10:01,680 --> 00:10:03,120 Failure is part of the process. 380 00:10:03,120 --> 00:10:04,120 Oh yeah. 381 00:10:04,120 --> 00:10:06,480 I love that saying failure is not the opposite of success. 382 00:10:06,480 --> 00:10:07,760 It's part of the journey. 383 00:10:07,760 --> 00:10:08,920 So true. 384 00:10:08,920 --> 00:10:11,440 Very successful entrepreneur has made mistakes along the way. 385 00:10:11,440 --> 00:10:12,440 They have. 386 00:10:12,440 --> 00:10:15,760 The key is to learn from your mistakes and keep moving forward. 387 00:10:15,760 --> 00:10:19,120 Speaking of learning from mistakes, I have a great story. 388 00:10:19,120 --> 00:10:20,480 Oh, I want to hear it. 389 00:10:20,480 --> 00:10:24,320 So I was talking to this entrepreneur who started a meal kit delivery service. 390 00:10:24,320 --> 00:10:25,320 Oh yeah. 391 00:10:25,320 --> 00:10:26,320 Those are really popular. 392 00:10:26,320 --> 00:10:27,320 They are. 393 00:10:27,320 --> 00:10:30,400 But when they first started, they were only targeting busy professionals. 394 00:10:30,400 --> 00:10:31,400 Okay. 395 00:10:31,400 --> 00:10:34,600 But then they realized that a lot of other people were interested in their product too. 396 00:10:34,600 --> 00:10:36,560 Like families and college students? 397 00:10:36,560 --> 00:10:37,560 Yeah. 398 00:10:37,560 --> 00:10:40,600 And the company was looking for a convenient way to cook healthy meals. 399 00:10:40,600 --> 00:10:42,360 So they had to change their strategy. 400 00:10:42,360 --> 00:10:43,360 They did. 401 00:10:43,360 --> 00:10:46,960 They expanded their menu and started targeting different groups of people. 402 00:10:46,960 --> 00:10:47,960 And did it work? 403 00:10:47,960 --> 00:10:49,080 It was a huge success. 404 00:10:49,080 --> 00:10:50,080 Wow. 405 00:10:50,080 --> 00:10:51,720 That's a great example of staying agile. 406 00:10:51,720 --> 00:10:52,720 It is. 407 00:10:52,720 --> 00:10:55,600 They were able to grow their business because they were willing to adapt. 408 00:10:55,600 --> 00:10:59,680 So the lesson here is to be flexible and open to change. 409 00:10:59,680 --> 00:11:00,680 Exactly. 410 00:11:00,680 --> 00:11:01,680 All right. 411 00:11:01,680 --> 00:11:03,280 Before we move on to the last part of our deep dive. 412 00:11:03,280 --> 00:11:04,280 Okay. 413 00:11:04,280 --> 00:11:05,280 I want to talk about one more thing. 414 00:11:05,280 --> 00:11:06,280 What's that? 415 00:11:06,280 --> 00:11:07,280 Mindset. 416 00:11:07,280 --> 00:11:08,720 Oh yes. 417 00:11:08,720 --> 00:11:11,360 Mindset is so important for entrepreneurs. 418 00:11:11,360 --> 00:11:13,400 It's those mental habits that help you succeed. 419 00:11:13,400 --> 00:11:14,400 Yeah. 420 00:11:14,400 --> 00:11:17,760 It's what helps you stay positive and motivated even when things are tough. 421 00:11:17,760 --> 00:11:19,120 Because let's face it. 422 00:11:19,120 --> 00:11:21,120 Being an entrepreneur is a roller coaster. 423 00:11:21,120 --> 00:11:22,120 It is. 424 00:11:22,120 --> 00:11:23,960 There are going to be ups and downs. 425 00:11:23,960 --> 00:11:27,000 But a strong mindset can help you through it all. 426 00:11:27,000 --> 00:11:28,600 So in the next part of our deep dive. 427 00:11:28,600 --> 00:11:29,600 Yeah. 428 00:11:29,600 --> 00:11:32,160 We're going to talk about how to develop that entrepreneurial mindset. 429 00:11:32,160 --> 00:11:33,160 I can't wait. 430 00:11:33,160 --> 00:11:34,480 This is going to be good. 431 00:11:34,480 --> 00:11:35,480 It is. 432 00:11:35,480 --> 00:11:36,480 Detuned. 433 00:11:36,480 --> 00:11:38,000 It's full and inspiring. 434 00:11:38,000 --> 00:11:39,000 Absolutely. 435 00:11:39,000 --> 00:11:40,000 Okay. 436 00:11:40,000 --> 00:11:43,520 So we're back and we're ready to launch this business. 437 00:11:43,520 --> 00:11:44,520 We are. 438 00:11:44,520 --> 00:11:46,120 It's like we've been building this ship for months. 439 00:11:46,120 --> 00:11:47,120 Yeah. 440 00:11:47,120 --> 00:11:48,920 And now it's finally time to set sail. 441 00:11:48,920 --> 00:11:49,920 I love that analogy. 442 00:11:49,920 --> 00:11:50,920 So much excitement. 443 00:11:50,920 --> 00:11:53,200 But where do we even start? 444 00:11:53,200 --> 00:11:59,040 Well this podcast episode really focused on engaging with your customers right away. 445 00:11:59,040 --> 00:12:00,040 Well that makes sense. 446 00:12:00,040 --> 00:12:01,040 Yeah. 447 00:12:01,040 --> 00:12:02,800 You want them to feel like they're part of something special. 448 00:12:02,800 --> 00:12:03,800 Yeah. 449 00:12:03,800 --> 00:12:05,080 You're not just selling a product. 450 00:12:05,080 --> 00:12:06,640 You're building a relationship. 451 00:12:06,640 --> 00:12:09,200 And these days a lot of those relationships start online right? 452 00:12:09,200 --> 00:12:10,200 Absolutely. 453 00:12:10,200 --> 00:12:12,560 Social media is so important for any new business. 454 00:12:12,560 --> 00:12:13,560 Okay. 455 00:12:13,560 --> 00:12:16,320 So we need to be on all the platforms Instagram, TikTok. 456 00:12:16,320 --> 00:12:17,320 Yeah. 457 00:12:17,320 --> 00:12:18,320 All of them. 458 00:12:18,320 --> 00:12:19,400 But you need a strategy. 459 00:12:19,400 --> 00:12:21,560 You can't just post random stuff. 460 00:12:21,560 --> 00:12:24,960 So we need to think about our audience and what kind of content they want to see. 461 00:12:24,960 --> 00:12:25,960 Exactly. 462 00:12:25,960 --> 00:12:26,960 What are their interests? 463 00:12:26,960 --> 00:12:27,960 Yeah. 464 00:12:27,960 --> 00:12:28,960 What problems can we solve for them? 465 00:12:28,960 --> 00:12:29,960 And we need to be engaging. 466 00:12:29,960 --> 00:12:30,960 Right? 467 00:12:30,960 --> 00:12:31,960 Yeah. 468 00:12:31,960 --> 00:12:34,040 Like responding to comments and messages. 469 00:12:34,040 --> 00:12:36,080 Just like you're hosting a virtual party. 470 00:12:36,080 --> 00:12:37,640 Oh I like that. 471 00:12:37,640 --> 00:12:40,160 You want your guests to feel welcome and entertained. 472 00:12:40,160 --> 00:12:41,320 And have fun. 473 00:12:41,320 --> 00:12:42,480 Exactly. 474 00:12:42,480 --> 00:12:44,160 So be responsive. 475 00:12:44,160 --> 00:12:45,520 Answer questions. 476 00:12:45,520 --> 00:12:46,880 Show people that you care. 477 00:12:46,880 --> 00:12:47,880 Okay. 478 00:12:47,880 --> 00:12:49,520 So social media is key. 479 00:12:49,520 --> 00:12:52,160 But what about email marketing? 480 00:12:52,160 --> 00:12:54,320 Email is still a really powerful tool. 481 00:12:54,320 --> 00:12:55,320 Really? 482 00:12:55,320 --> 00:12:57,000 I thought some people considered it outdated. 483 00:12:57,000 --> 00:13:01,000 It might seem old school, but it's a great way to stay in touch with your customers. 484 00:13:01,000 --> 00:13:03,760 Oh so you can send them updates and special offers. 485 00:13:03,760 --> 00:13:04,760 Exactly. 486 00:13:04,760 --> 00:13:07,520 And you can personalize those emails to make them feel more special. 487 00:13:07,520 --> 00:13:08,520 Oh yeah. 488 00:13:08,520 --> 00:13:12,120 Like using their name or sending them recommendations based on their past purchases. 489 00:13:12,120 --> 00:13:13,120 Exactly. 490 00:13:13,120 --> 00:13:15,240 It shows people that you're paying attention to them. 491 00:13:15,240 --> 00:13:16,600 That's smart. 492 00:13:16,600 --> 00:13:18,160 What about offline interactions? 493 00:13:18,160 --> 00:13:20,440 Are those still important in today's digital world? 494 00:13:20,440 --> 00:13:22,120 They can be. 495 00:13:22,120 --> 00:13:23,400 Especially if you have a physical store. 496 00:13:23,400 --> 00:13:24,480 Oh yeah. 497 00:13:24,480 --> 00:13:27,640 You want people to have a positive experience when they walk in the door. 498 00:13:27,640 --> 00:13:29,920 Think about the little things. 499 00:13:29,920 --> 00:13:31,160 Friendly staff. 500 00:13:31,160 --> 00:13:33,400 A clean and welcoming space. 501 00:13:33,400 --> 00:13:34,720 Maybe some free samples. 502 00:13:34,720 --> 00:13:35,720 Exactly. 503 00:13:35,720 --> 00:13:37,440 It's all about making a good impression. 504 00:13:37,440 --> 00:13:41,960 And even if you don't have a physical store, are there ways to connect with customers 505 00:13:41,960 --> 00:13:42,960 offline? 506 00:13:42,960 --> 00:13:43,960 There are. 507 00:13:43,960 --> 00:13:45,160 You could host events or workshops. 508 00:13:45,160 --> 00:13:46,160 Oh yeah. 509 00:13:46,160 --> 00:13:47,160 That's a great idea. 510 00:13:47,160 --> 00:13:49,120 It's a chance to meet people face to face. 511 00:13:49,120 --> 00:13:50,560 And to build those personal connections. 512 00:13:50,560 --> 00:13:55,520 Alright so we've talked about engaging with customers online and offline. 513 00:13:55,520 --> 00:13:56,880 What else do we need to think about? 514 00:13:56,880 --> 00:13:57,880 Feedback. 515 00:13:57,880 --> 00:13:58,880 Oh feedback. 516 00:13:58,880 --> 00:14:00,520 That could be a little scary. 517 00:14:00,520 --> 00:14:01,720 It can. 518 00:14:01,720 --> 00:14:02,720 But it's so important. 519 00:14:02,720 --> 00:14:04,920 It helps you understand what you're doing well. 520 00:14:04,920 --> 00:14:06,320 And what you need to work on. 521 00:14:06,320 --> 00:14:07,320 Exactly. 522 00:14:07,320 --> 00:14:11,160 So encourage people to leave reviews on your website or social media. 523 00:14:11,160 --> 00:14:13,800 You could also send out surveys or just ask people directly. 524 00:14:13,800 --> 00:14:14,800 Yeah. 525 00:14:14,800 --> 00:14:16,560 Don't be afraid to reach out and ask for feedback. 526 00:14:16,560 --> 00:14:19,760 And when you do get feedback, what's the most important thing? 527 00:14:19,760 --> 00:14:21,080 Take action. 528 00:14:21,080 --> 00:14:23,120 Show people that you're listening and that you care. 529 00:14:23,120 --> 00:14:24,960 It shows that you value their opinion. 530 00:14:24,960 --> 00:14:25,960 Exactly. 531 00:14:25,960 --> 00:14:26,960 And it helps you improve your business. 532 00:14:26,960 --> 00:14:30,800 Okay so we've talked about customer engagement and feedback. 533 00:14:30,800 --> 00:14:34,160 Now I want to talk about something else that's crucial for new businesses. 534 00:14:34,160 --> 00:14:35,160 What's that? 535 00:14:35,160 --> 00:14:36,160 Staying agile. 536 00:14:36,160 --> 00:14:37,480 Ah yeah, staying agile. 537 00:14:37,480 --> 00:14:39,880 In the business world things change quickly. 538 00:14:39,880 --> 00:14:41,480 New trends pop up all the time. 539 00:14:41,480 --> 00:14:42,480 Exactly. 540 00:14:42,480 --> 00:14:44,640 And if you're not willing to adapt, you'll get left behind. 541 00:14:44,640 --> 00:14:47,520 So we need to be flexible and open to new ideas. 542 00:14:47,520 --> 00:14:49,880 And we need to be willing to experiment. 543 00:14:49,880 --> 00:14:51,040 So it's like being a surfer. 544 00:14:51,040 --> 00:14:52,040 A surfer. 545 00:14:52,040 --> 00:14:53,040 Yeah. 546 00:14:53,040 --> 00:14:54,360 You've got to be able to adjust to the waves. 547 00:14:54,360 --> 00:14:55,520 I love that analogy. 548 00:14:55,520 --> 00:14:59,480 You have to stay balanced and keep your eyes on the horizon. 549 00:14:59,480 --> 00:15:01,960 So how do we stay agile in the business world? 550 00:15:01,960 --> 00:15:04,760 Well you need to stay informed about what's happening in your industry. 551 00:15:04,760 --> 00:15:07,840 So read industry publications and attend conferences. 552 00:15:07,840 --> 00:15:08,840 Exactly. 553 00:15:08,840 --> 00:15:11,920 Talk to other entrepreneurs network with people in your field. 554 00:15:11,920 --> 00:15:12,920 And listen to your customers. 555 00:15:12,920 --> 00:15:14,440 They'll tell you what they want. 556 00:15:14,440 --> 00:15:15,440 Absolutely. 557 00:15:15,440 --> 00:15:18,240 And don't be afraid to try new things. 558 00:15:18,240 --> 00:15:20,360 Even if it means failing sometimes. 559 00:15:20,360 --> 00:15:22,040 Failure is part of the learning process. 560 00:15:22,040 --> 00:15:23,040 Yeah. 561 00:15:23,040 --> 00:15:24,360 It's how we grow and get better. 562 00:15:24,360 --> 00:15:27,320 Every successful entrepreneur has faced setbacks along the way. 563 00:15:27,320 --> 00:15:28,440 They have. 564 00:15:28,440 --> 00:15:33,400 The key is to learn from those setbacks and keep moving forward. 565 00:15:33,400 --> 00:15:36,800 Speaking of learning from setbacks, I have a story about this entrepreneur I met. 566 00:15:36,800 --> 00:15:37,800 Okay. 567 00:15:37,800 --> 00:15:38,800 I'm listening. 568 00:15:38,800 --> 00:15:41,120 So this entrepreneur started a meal kit delivery service. 569 00:15:41,120 --> 00:15:42,120 Oh yeah. 570 00:15:42,120 --> 00:15:43,400 Those are really popular right now. 571 00:15:43,400 --> 00:15:44,600 They are. 572 00:15:44,600 --> 00:15:48,920 But when they first launched their business, they were targeting a very specific group 573 00:15:48,920 --> 00:15:49,920 of people. 574 00:15:49,920 --> 00:15:50,920 Who were they targeting? 575 00:15:50,920 --> 00:15:54,600 Busy professionals who wanted to eat healthy but didn't have a lot of time to cook. 576 00:15:54,600 --> 00:15:55,600 Okay. 577 00:15:55,600 --> 00:15:56,600 Makes sense. 578 00:15:56,600 --> 00:15:59,120 So they decided that their product appealed to a much wider audience. 579 00:15:59,120 --> 00:16:00,120 Oh really? 580 00:16:00,120 --> 00:16:01,120 Yeah. 581 00:16:01,120 --> 00:16:05,120 It turned out that lots of people were looking for a convenient way to cook healthy meals. 582 00:16:05,120 --> 00:16:07,120 So they had to pivot their strategy. 583 00:16:07,120 --> 00:16:08,120 They did. 584 00:16:08,120 --> 00:16:11,680 They expanded their menu and started marketing to different groups of people. 585 00:16:11,680 --> 00:16:12,680 And did it work? 586 00:16:12,680 --> 00:16:14,480 It was a huge success. 587 00:16:14,480 --> 00:16:15,960 Their business really took off. 588 00:16:15,960 --> 00:16:16,960 Wow. 589 00:16:16,960 --> 00:16:19,320 That's a great example of how staying agile can pay off. 590 00:16:19,320 --> 00:16:20,320 It is. 591 00:16:20,320 --> 00:16:23,080 They were able to adapt to the market and achieve amazing growth. 592 00:16:23,080 --> 00:16:27,000 So the key takeaway here is to be flexible and open to change. 593 00:16:27,000 --> 00:16:28,000 Exactly. 594 00:16:28,000 --> 00:16:31,200 Don't be afraid to adjust your plans as you learn and grow. 595 00:16:31,200 --> 00:16:32,600 And never stop experimenting. 596 00:16:32,600 --> 00:16:33,600 All right. 597 00:16:33,600 --> 00:16:36,440 Before we wrap up this deep dive, I want to talk about one more thing. 598 00:16:36,440 --> 00:16:37,440 What's that? 599 00:16:37,440 --> 00:16:38,440 Mindset. 600 00:16:38,440 --> 00:16:41,040 Ah, mindset. 601 00:16:41,040 --> 00:16:44,520 The secret weapon of every successful entrepreneur. 602 00:16:44,520 --> 00:16:48,080 It's all about those mental habits and beliefs that help you achieve your goals. 603 00:16:48,080 --> 00:16:49,080 Yeah. 604 00:16:49,080 --> 00:16:52,080 It's what helps you stay positive, motivated, and resilient. 605 00:16:52,080 --> 00:16:54,840 Just let's face it, the entrepreneurial journey is not always easy. 606 00:16:54,840 --> 00:16:57,680 There are going to be challenges and setbacks along the way. 607 00:16:57,680 --> 00:17:00,920 But a strong mindset can help you overcome those challenges and stay focused on your 608 00:17:00,920 --> 00:17:01,920 vision. 609 00:17:01,920 --> 00:17:06,360 So in the final part of our deep dive, we're going to explore some key strategies for developing 610 00:17:06,360 --> 00:17:09,280 a resilient growth-oriented mindset. 611 00:17:09,280 --> 00:17:10,880 This is going to be good. 612 00:17:10,880 --> 00:17:12,840 Stay tuned. 613 00:17:12,840 --> 00:17:15,240 Welcome back to our entrepreneurial deep dive. 614 00:17:15,240 --> 00:17:16,400 We're in the home stretch now. 615 00:17:16,400 --> 00:17:19,000 We've covered a lot of ground. 616 00:17:19,000 --> 00:17:24,560 Taking the journey from sparking that initial idea all the way to launching and navigating 617 00:17:24,560 --> 00:17:27,080 those first crucial steps as a business owner. 618 00:17:27,080 --> 00:17:28,080 Exactly. 619 00:17:28,080 --> 00:17:30,920 And today we're focusing on one of the most important ingredients. 620 00:17:30,920 --> 00:17:35,040 The secret ingredient, the one that powers the entire journey. 621 00:17:35,040 --> 00:17:36,040 Mindset. 622 00:17:36,040 --> 00:17:37,040 Ah, mindset. 623 00:17:37,040 --> 00:17:40,800 Those mental habits and beliefs that set you up for success as an entrepreneur. 624 00:17:40,800 --> 00:17:43,720 They help you overcome challenges, seize opportunities. 625 00:17:43,720 --> 00:17:45,960 And weather those inevitable storms. 626 00:17:45,960 --> 00:17:49,560 Because let's be honest, entrepreneurship is a wild ride. 627 00:17:49,560 --> 00:17:51,240 It is a wild ride. 628 00:17:51,240 --> 00:17:54,600 Ups and downs, exhilaration and moments of doubt. 629 00:17:54,600 --> 00:17:56,280 And that's where mindset comes in. 630 00:17:56,280 --> 00:17:58,640 It helps you navigate those twists and turns. 631 00:17:58,640 --> 00:18:00,560 Keeps you going when things get tough. 632 00:18:00,560 --> 00:18:02,400 So let's get practical. 633 00:18:02,400 --> 00:18:05,600 How can we develop a powerful entrepreneurial mindset? 634 00:18:05,600 --> 00:18:10,040 Well, the podcast episode we've been analyzing highlighted something really important. 635 00:18:10,040 --> 00:18:11,680 Okay, what's that? 636 00:18:11,680 --> 00:18:13,240 Embracing a positive outlook. 637 00:18:13,240 --> 00:18:15,560 Oh, I love that. 638 00:18:15,560 --> 00:18:16,560 Creativity is so powerful. 639 00:18:16,560 --> 00:18:17,560 It is. 640 00:18:17,560 --> 00:18:20,080 It's like a superpower for entrepreneurs. 641 00:18:20,080 --> 00:18:24,320 When you approach challenges with a can-do attitude, you're more likely to find creative 642 00:18:24,320 --> 00:18:25,320 solutions. 643 00:18:25,320 --> 00:18:27,400 You stay motivated even when things are tough. 644 00:18:27,400 --> 00:18:28,400 Exactly. 645 00:18:28,400 --> 00:18:32,000 It's about focusing on the possibilities instead of getting bogged down by problems. 646 00:18:32,000 --> 00:18:33,160 I like that. 647 00:18:33,160 --> 00:18:34,640 And here's another tip. 648 00:18:34,640 --> 00:18:35,960 Surround yourself with positive people. 649 00:18:35,960 --> 00:18:38,040 Oh, that's so important. 650 00:18:38,040 --> 00:18:39,920 Your support network. 651 00:18:39,920 --> 00:18:41,360 People who believe in you. 652 00:18:41,360 --> 00:18:44,400 Mentors, friends, other entrepreneurs who get it. 653 00:18:44,400 --> 00:18:46,040 They can make a world of difference. 654 00:18:46,040 --> 00:18:47,760 Especially when you hit those bumps in the road. 655 00:18:47,760 --> 00:18:51,520 Now speaking of challenges, we touched on this earlier, but it's worth repeating. 656 00:18:51,520 --> 00:18:52,520 What's that? 657 00:18:52,520 --> 00:18:54,920 Embracing failure as a learning experience. 658 00:18:54,920 --> 00:18:56,480 Oh, yes. 659 00:18:56,480 --> 00:18:58,840 Failure is a part of the journey for every entrepreneur. 660 00:18:58,840 --> 00:18:59,920 Every single one. 661 00:18:59,920 --> 00:19:04,000 Every successful entrepreneur has faced setbacks and made mistakes. 662 00:19:04,000 --> 00:19:06,520 The key is to shift your perspective. 663 00:19:06,520 --> 00:19:09,200 See those experiences as valuable feedback. 664 00:19:09,200 --> 00:19:11,520 So it's not about avoiding failure. 665 00:19:11,520 --> 00:19:13,120 It's about learning from it. 666 00:19:13,120 --> 00:19:14,560 Using it as fuel to grow. 667 00:19:14,560 --> 00:19:17,160 Ask yourself, what can I learn from this? 668 00:19:17,160 --> 00:19:19,200 How can I do things differently next time? 669 00:19:19,200 --> 00:19:20,520 That's powerful. 670 00:19:20,520 --> 00:19:22,880 It can turn a setback into a stepping stone. 671 00:19:22,880 --> 00:19:25,400 And it's not just about reframing failure. 672 00:19:25,400 --> 00:19:28,840 Our whole approach to learning needs an entrepreneurial makeover. 673 00:19:28,840 --> 00:19:30,880 Okay, tell me more about that. 674 00:19:30,880 --> 00:19:32,880 Continuous learning is essential in the world of entrepreneurship. 675 00:19:32,880 --> 00:19:35,840 Yeah, you've got to be constantly absorbing new information. 676 00:19:35,840 --> 00:19:37,720 Be a sponge. 677 00:19:37,720 --> 00:19:38,720 Soak it all up. 678 00:19:38,720 --> 00:19:40,080 New skills, new knowledge. 679 00:19:40,080 --> 00:19:45,200 It's like being a lifelong student, always curious, always pushing your boundaries. 680 00:19:45,200 --> 00:19:46,200 Exactly. 681 00:19:46,200 --> 00:19:50,440 Read books, attend workshops, connect with experts, never stop learning. 682 00:19:50,440 --> 00:19:52,920 And don't be afraid to step outside of that comfort zone. 683 00:19:52,920 --> 00:19:54,640 That's where the magic happens. 684 00:19:54,640 --> 00:19:56,760 Challenge yourself, try new things. 685 00:19:56,760 --> 00:19:58,960 Embrace the opportunities that push you to grow. 686 00:19:58,960 --> 00:20:00,600 It's all part of the adventure. 687 00:20:00,600 --> 00:20:05,520 So we've talked about positivity, reframing failure, and committing to continuous learning. 688 00:20:05,520 --> 00:20:09,960 As we wrap up this deep dive, I want to leave our listeners the final question to ponder. 689 00:20:09,960 --> 00:20:11,480 Yeah, hit me with it. 690 00:20:11,480 --> 00:20:15,560 Imagine you've fully embraced this resilient, growth-oriented mindset. 691 00:20:15,560 --> 00:20:20,480 You're positive, you view setbacks as learning opportunities, and you're committed to lifelong 692 00:20:20,480 --> 00:20:21,480 learning. 693 00:20:21,480 --> 00:20:25,480 Now, what bold, audacious goal will you set for yourself and your business? 694 00:20:25,480 --> 00:20:27,640 It's an incredible question. 695 00:20:27,640 --> 00:20:32,120 It's about dreaming big, envisioning a future where anything is possible. 696 00:20:32,120 --> 00:20:35,000 Because with the right mindset, there are no limits. 697 00:20:35,000 --> 00:20:37,040 This has been an amazing deep dive. 698 00:20:37,040 --> 00:20:40,760 So much valuable information and inspiration for aspiring entrepreneurs. 699 00:20:40,760 --> 00:20:41,760 Absolutely. 700 00:20:41,760 --> 00:20:45,080 We hope you've gained some practical tools and feel empowered to take that next step 701 00:20:45,080 --> 00:20:46,080 on your journey. 702 00:20:46,080 --> 00:20:48,600 And remember, you don't have to do it alone. 703 00:20:48,600 --> 00:20:54,680 Build a support network, embrace the challenges, and never stop believing in your dreams. 704 00:20:54,680 --> 00:20:56,720 Thanks for joining us on the deep dive. 705 00:20:56,720 --> 00:21:00,560 Keep learning, keep growing, and keep chasing those entrepreneurial dreams. 706 00:21:00,560 --> 00:21:07,240 We'll see you next time.