1 00:00:00,000 --> 00:00:02,560 Welcome back everyone for another deep dive. 2 00:00:02,560 --> 00:00:05,800 Today we are going to be tackling Pinterest affiliate marketing. 3 00:00:05,800 --> 00:00:11,760 And to be honest, I'm a little bit skeptical about how easy some people make it sound. 4 00:00:11,760 --> 00:00:14,440 We're looking at Sara Finance's YouTube tutorial, 5 00:00:14,440 --> 00:00:20,760 where she breaks down how she supposedly earns $4,943 a week through Pinterest. 6 00:00:20,760 --> 00:00:25,920 Now, that sounds absolutely amazing, but is it realistic for the rest of us? 7 00:00:25,920 --> 00:00:28,120 Well, that's the million dollar question, isn't it? 8 00:00:28,120 --> 00:00:31,720 Sara's tutorial is super detailed, but I think we can definitely add some context 9 00:00:31,720 --> 00:00:33,400 and maybe a little bit of critical analysis. 10 00:00:33,400 --> 00:00:35,880 Exactly. I'm ready to kind of get into the nuts and bolts of this. 11 00:00:35,880 --> 00:00:38,360 Sara starts off by talking about niche selection. 12 00:00:38,360 --> 00:00:40,760 She's all about the money and motivation niche. 13 00:00:40,760 --> 00:00:45,160 Can you quickly explain what exactly IS affiliate marketing for anyone new to this? 14 00:00:45,160 --> 00:00:49,040 Sure thing. Just imagine recommending a product that you love to a friend, 15 00:00:49,040 --> 00:00:52,440 and then getting a little bonus if they buy it because of your recommendation. 16 00:00:52,440 --> 00:00:54,120 That's essentially what affiliate marketing is. 17 00:00:54,120 --> 00:00:57,320 You're partnering with a company, promoting their products or services, 18 00:00:57,320 --> 00:01:01,760 and earning a commission on any sales you drive through your unique affiliate link. 19 00:01:01,760 --> 00:01:03,520 Okay, so back to niches. 20 00:01:03,520 --> 00:01:09,840 Why would money and motivation be a good fit for Pinterest specifically? 21 00:01:09,840 --> 00:01:11,400 Well, it's a smart niche. I'll give her that. 22 00:01:11,400 --> 00:01:13,240 Pinterest is all about aspiration. 23 00:01:13,240 --> 00:01:16,600 People are going there looking for ideas to improve their lives. 24 00:01:16,600 --> 00:01:19,360 And often that includes finances and personal growth, 25 00:01:19,360 --> 00:01:23,400 so she's really tapping into a preexisting desire. 26 00:01:23,400 --> 00:01:27,920 That makes a lot of sense, but she says any niche can work, right? 27 00:01:27,920 --> 00:01:28,520 Right? 28 00:01:28,520 --> 00:01:29,720 Is that really true? 29 00:01:29,720 --> 00:01:33,160 Or some just kind of better suited for this kind of marketing? 30 00:01:33,160 --> 00:01:37,520 Well, any niche could work, but I think some definitely have advantages, 31 00:01:37,520 --> 00:01:38,560 you know, if you think about it. 32 00:01:38,560 --> 00:01:41,240 If you're promoting luxury travel on Pinterest, 33 00:01:41,240 --> 00:01:43,840 you're targeting a much smaller audience than someone who's 34 00:01:43,840 --> 00:01:45,880 promoting budget-friendly travel tips. 35 00:01:45,880 --> 00:01:49,320 Ah, so it's not just about what people are interested in, 36 00:01:49,320 --> 00:01:51,720 but also how many people are interested 37 00:01:51,720 --> 00:01:53,600 and how likely they are to actually buy something. 38 00:01:53,600 --> 00:01:54,200 Precisely. 39 00:01:54,200 --> 00:01:56,560 And that's where some serious niche research comes in. 40 00:01:56,560 --> 00:01:57,880 You can't just pick something you like. 41 00:01:57,880 --> 00:02:01,280 You really need to see if there's an audience that is hungry for that content. 42 00:02:01,280 --> 00:02:04,520 And if there are good affiliate products to promote within that niche. 43 00:02:04,520 --> 00:02:06,640 So how do you actually figure that out? 44 00:02:06,640 --> 00:02:11,160 Are there tools or resources that you recommend for researching niche profitability? 45 00:02:11,160 --> 00:02:11,800 Absolutely. 46 00:02:11,800 --> 00:02:15,040 There are keyword research tools specifically for Pinterest 47 00:02:15,040 --> 00:02:18,480 that can show you search volume, trending topics, 48 00:02:18,480 --> 00:02:23,080 and even the level of competition, you can also use Pinterest's own analytics 49 00:02:23,080 --> 00:02:25,880 to see what's performing well in your niche. 50 00:02:25,880 --> 00:02:29,360 And don't underestimate the power of just browsing Pinterest itself. 51 00:02:29,360 --> 00:02:33,600 You know, pay attention to the types of pins that are getting repinned and commented on. 52 00:02:33,600 --> 00:02:35,200 OK, so we've got our niche narrowed down. 53 00:02:35,200 --> 00:02:37,080 What's next in Sarah's strategy? 54 00:02:37,080 --> 00:02:42,640 Next she dyes into affiliate programs, specifically Honey, Raccoon, and Fiverr. 55 00:02:42,640 --> 00:02:44,600 Why those three in particular? 56 00:02:44,600 --> 00:02:47,160 I think these are very strategic choices for a few reasons. 57 00:02:47,160 --> 00:02:49,400 First, they're all well established and reputable, 58 00:02:49,400 --> 00:02:52,080 which is so important for building trust with your audience. 59 00:02:52,080 --> 00:02:57,000 Second, they offer products and services that are relevant to the money and motivation niche. 60 00:02:57,000 --> 00:03:01,480 Honey and Raccoon are all about saving money, which ties in perfectly with personal finance. 61 00:03:01,480 --> 00:03:05,240 And then you have Fiverr, which provides a wide range of freelance services, 62 00:03:05,240 --> 00:03:08,440 which can be very valuable for entrepreneurs and side hustlers. 63 00:03:08,440 --> 00:03:12,240 I see. So it's about aligning the affiliate programs with your niche and target audience. 64 00:03:12,240 --> 00:03:13,400 Exactly. 65 00:03:13,400 --> 00:03:16,000 But here's where it gets even more interesting. 66 00:03:16,000 --> 00:03:21,640 Let's look beyond just the relevance and consider the commission structures of these programs. 67 00:03:21,640 --> 00:03:25,480 Honey and Raccoon typically offer a percentage of the sale amount. 68 00:03:25,480 --> 00:03:31,360 While Fiverr offers a flat fee per sign up, each structure has its pros and cons depending on your goals 69 00:03:31,360 --> 00:03:33,800 and the average order value in your niche. 70 00:03:33,800 --> 00:03:35,080 I never even thought about that. 71 00:03:35,080 --> 00:03:37,240 I always assumed the higher the percentage, the better. 72 00:03:37,240 --> 00:03:38,160 Not necessarily. 73 00:03:38,160 --> 00:03:42,400 Let's say you're promoting a high ticket coaching program with a 5% commission. 74 00:03:42,400 --> 00:03:47,200 That might actually earn you more per sale than promoting a $5 ebook with a 50% commission. 75 00:03:47,200 --> 00:03:48,040 That's a really good point. 76 00:03:48,040 --> 00:03:49,880 So it's about looking at the big picture. 77 00:03:49,880 --> 00:03:54,080 Commission structure, average sale price and conversion rates all kind of play a role. 78 00:03:54,080 --> 00:03:54,880 Exactly. 79 00:03:54,880 --> 00:03:57,600 And that's something that Sarah's video doesn't really address. 80 00:03:57,600 --> 00:04:00,880 She does mention a few other affiliate networks briefly. 81 00:04:00,880 --> 00:04:04,120 PartnerStack, ClickBank, and Impact.com. 82 00:04:04,120 --> 00:04:07,040 Right. But she kind of glosses over those pretty quickly. 83 00:04:07,040 --> 00:04:12,360 I think it's worth noting that those networks can offer a wider variety of products and services. 84 00:04:12,360 --> 00:04:17,080 But they can also be more competitive and have stricter requirements for joining. 85 00:04:17,080 --> 00:04:19,080 So it's almost like a tiered system. 86 00:04:19,080 --> 00:04:21,960 Start with the easier, more accessible programs. 87 00:04:21,960 --> 00:04:27,440 Then as you gain experience and build an audience, you can kind of explore those more specialized networks. 88 00:04:27,440 --> 00:04:28,440 That's a smart approach. 89 00:04:28,440 --> 00:04:32,520 You don't want to get overwhelmed trying to juggle a dozen different programs when you're just starting out. 90 00:04:32,520 --> 00:04:35,520 OK. So we've got our niche and our affiliate programs. 91 00:04:35,520 --> 00:04:38,000 What's next in Sarah's master plan? 92 00:04:38,000 --> 00:04:42,560 This is where she introduces something called the Shopify Linktree strategy. 93 00:04:42,560 --> 00:04:45,120 Can we back up for a second for those who might not know? 94 00:04:45,120 --> 00:04:49,320 What exactly is a Linktree and why would you need one? 95 00:04:49,320 --> 00:04:50,200 Great question. 96 00:04:50,200 --> 00:04:54,120 And the simplest terms, a Linktree is like a digital menu for your social media. 97 00:04:54,120 --> 00:04:58,000 Since most platforms only allow you to have one clickable link in your bio, 98 00:04:58,000 --> 00:05:00,880 Linktree allows you to create a landing page with multiple links. 99 00:05:00,880 --> 00:05:05,280 So you can direct your followers to various websites, products, or resources. 100 00:05:05,280 --> 00:05:06,320 OK. That makes sense. 101 00:05:06,320 --> 00:05:10,400 So what's so special about Sarah's Shopify Linktree strategy? 102 00:05:10,400 --> 00:05:15,360 Most people use third-party Linktree services, which are fine for basic functionality, 103 00:05:15,360 --> 00:05:17,840 but they often come with limitations. 104 00:05:17,840 --> 00:05:19,720 Sarah's approach is a bit different. 105 00:05:19,720 --> 00:05:25,440 She uses Shopify, the e-commerce platform, to create her own custom Linktree. 106 00:05:25,440 --> 00:05:28,000 Wait, Shopify, isn't that for selling products? 107 00:05:28,000 --> 00:05:30,040 Yes, but here's the brilliant part. 108 00:05:30,040 --> 00:05:34,520 Shopify offers a $1 per month starter plan that's perfect for this. 109 00:05:34,520 --> 00:05:38,600 Sarah uses this plan to create a single website that essentially functions as her Linktree. 110 00:05:38,600 --> 00:05:39,920 But here's the key difference. 111 00:05:39,920 --> 00:05:43,760 She has complete control over the design, branding, and functionality. 112 00:05:43,760 --> 00:05:46,920 No more generic templates or limited customization options. 113 00:05:46,920 --> 00:05:50,760 So she's essentially creating a mini website that acts as her Linktree, 114 00:05:50,760 --> 00:05:52,880 but with way more flexibility and control. 115 00:05:52,880 --> 00:05:53,720 Exactly. 116 00:05:53,720 --> 00:05:57,000 She can customize the look and feel to match her brand perfectly, 117 00:05:57,000 --> 00:06:02,560 add her own logo and colors, and even integrate analytics to track which links are getting the most clicks. 118 00:06:02,560 --> 00:06:03,640 That's genius. 119 00:06:03,640 --> 00:06:06,040 I never would have thought to use Shopify that way. 120 00:06:06,040 --> 00:06:08,640 I'm starting to see why she's having so much success. 121 00:06:08,640 --> 00:06:12,200 Okay, let's talk about how she's actually getting people to click on those affiliate links. 122 00:06:12,200 --> 00:06:13,800 What's her content strategy? 123 00:06:13,800 --> 00:06:16,320 Well, Sarah uses a two-pronged approach. 124 00:06:16,320 --> 00:06:21,560 Idea Pins, which are basically videos and static image pins. 125 00:06:21,560 --> 00:06:24,560 And she's all about creating a lot of content. 126 00:06:24,560 --> 00:06:27,520 We're talking two to three Idea Pins per day. 127 00:06:27,520 --> 00:06:28,920 Whoa, that's a lot. 128 00:06:28,920 --> 00:06:31,800 Before we get into whether that's even realistic for most people, 129 00:06:31,800 --> 00:06:34,120 can you explain what's so special about Idea Pins? 130 00:06:34,120 --> 00:06:35,560 I get that they're videos. 131 00:06:35,560 --> 00:06:38,880 But how are they different from, say, just posting a video on YouTube? 132 00:06:38,880 --> 00:06:39,560 Good point. 133 00:06:39,560 --> 00:06:42,760 Idea Pins are designed specifically for Pinterest's format and audience. 134 00:06:42,760 --> 00:06:45,280 They're meant to be visually engaging and inspiring, 135 00:06:45,280 --> 00:06:47,960 with step-by-step instructions or tutorials. 136 00:06:47,960 --> 00:06:52,000 Think of them like mini TV shows that fit right into Pinterest's scrolling feed. 137 00:06:52,000 --> 00:06:55,160 Okay, so they're optimized for how people actually use Pinterest. 138 00:06:55,160 --> 00:06:55,400 Right. 139 00:06:55,400 --> 00:06:56,640 What about the content itself? 140 00:06:56,640 --> 00:06:58,080 What kind of videos is Sarah making? 141 00:06:58,080 --> 00:07:01,080 She actually repurposes a lot of her TikTok content for Idea Pins, 142 00:07:01,080 --> 00:07:03,280 which is a clever way to maximize her reach. 143 00:07:03,280 --> 00:07:03,880 That's interesting. 144 00:07:03,880 --> 00:07:08,160 So she's taking your TikToks and turning them into Pinterest Idea Pins. 145 00:07:08,160 --> 00:07:10,040 But are there any downsides to that? 146 00:07:10,040 --> 00:07:13,400 I mean, TikTok and Pinterest feel like pretty different platforms to me. 147 00:07:13,400 --> 00:07:15,320 Yeah, you're right to be cautious. 148 00:07:15,320 --> 00:07:17,640 It's not just about copy, pasting content. 149 00:07:17,640 --> 00:07:19,520 You have to think about how to adapt it. 150 00:07:19,520 --> 00:07:24,480 TikTok is all about short, snappy, attention-grabbing videos. 151 00:07:24,480 --> 00:07:28,440 While Pinterest is more about aspirational, visually-driven content. 152 00:07:28,440 --> 00:07:31,800 So she's probably having to edit her TikToks to make them more Pinterest-friendly, 153 00:07:31,800 --> 00:07:34,480 maybe adding text overlays, changing the music, 154 00:07:34,480 --> 00:07:36,840 and focusing on visuals that work well in Pinterest. 155 00:07:36,840 --> 00:07:37,400 Exactly. 156 00:07:37,400 --> 00:07:40,600 And it might not even be about repurposing entire TikToks. 157 00:07:40,600 --> 00:07:43,520 She could be taking snippets or ideas from her TikToks 158 00:07:43,520 --> 00:07:47,160 and creating entirely new Idea Pins specifically for Pinterest. 159 00:07:47,160 --> 00:07:48,200 Okay, that makes sense. 160 00:07:48,200 --> 00:07:50,800 But let's be real, two to three Idea Pins per day. 161 00:07:50,800 --> 00:07:54,360 Is that even sustainable for someone with a life? 162 00:07:54,360 --> 00:07:55,640 That is the big question. 163 00:07:55,640 --> 00:07:57,760 It really depends on your resources. 164 00:07:57,760 --> 00:08:01,040 And how much time you can realistically dedicate to content creation. 165 00:08:01,040 --> 00:08:02,880 For some people, that might be achievable, 166 00:08:02,880 --> 00:08:04,800 but for others, it could lead to burnout. 167 00:08:04,800 --> 00:08:06,000 Yeah, I can definitely see that. 168 00:08:06,000 --> 00:08:06,880 It's like anything else. 169 00:08:06,880 --> 00:08:09,480 You have to find a balance that works for you. 170 00:08:09,480 --> 00:08:11,960 Okay, so we've got Idea Pins. 171 00:08:11,960 --> 00:08:13,920 What about Static Image Pins? 172 00:08:13,920 --> 00:08:15,320 Those seem pretty straightforward, right? 173 00:08:15,320 --> 00:08:16,800 Just a nice image and some text. 174 00:08:16,800 --> 00:08:18,600 Hmm, not so fast. 175 00:08:18,600 --> 00:08:21,360 Creating Effective Static Pins is a bit of an art form. 176 00:08:21,360 --> 00:08:23,720 Remember, Pinterest is a visual platform, 177 00:08:23,720 --> 00:08:27,120 so your pins need to stand out in a sea of scrolling sums. 178 00:08:27,120 --> 00:08:30,000 Okay, so what makes a good Pinterest image pin? 179 00:08:30,000 --> 00:08:32,960 First and foremost, high-quality images. 180 00:08:32,960 --> 00:08:37,080 Think bright, vibrant colors, eye-catching compositions, 181 00:08:37,080 --> 00:08:40,600 and a clear focus on the product or service that you're promoting. 182 00:08:40,600 --> 00:08:43,440 So no blurry iPhone photos or cluttered backgrounds? 183 00:08:43,440 --> 00:08:44,160 Definitely not. 184 00:08:44,160 --> 00:08:45,320 And don't forget about the text. 185 00:08:45,320 --> 00:08:49,760 Your pin title needs to be clear, concise, and keyword rich, 186 00:08:49,760 --> 00:08:52,680 so people can easily find it when they're searching on Pinterest. 187 00:08:52,680 --> 00:08:56,160 And then your pin description should be engaging and informative, 188 00:08:56,160 --> 00:08:58,280 enticing people to click through to your website. 189 00:08:58,280 --> 00:09:00,680 So there's actually a lot more to it than I realized. 190 00:09:00,680 --> 00:09:03,400 It's not just about slapping a pretty picture on Pinterest. 191 00:09:03,400 --> 00:09:06,840 Exactly, and that's why Sarah uses Canva to create her pins. 192 00:09:06,840 --> 00:09:08,760 It's a very user-friendly design tool 193 00:09:08,760 --> 00:09:11,200 that makes it easy to create professional-looking graphics. 194 00:09:11,200 --> 00:09:13,160 Canva's great. I use it for all sorts of things. 195 00:09:13,160 --> 00:09:15,840 So Sarah's got her niche, her affiliate programs, 196 00:09:15,840 --> 00:09:19,520 her Shopify link tree, and she's creating a ton of content, 197 00:09:19,520 --> 00:09:21,960 both Idea Pins and Static Pins. 198 00:09:21,960 --> 00:09:22,960 What else is there? 199 00:09:22,960 --> 00:09:26,400 Well, she also offers a paid course on Pinterest affiliate marketing. 200 00:09:26,400 --> 00:09:29,280 Of course. It seems like everyone has a course these days, 201 00:09:29,280 --> 00:09:32,560 but honestly, how do you know if a course is worth the money? 202 00:09:32,560 --> 00:09:34,120 That's a great question. 203 00:09:34,120 --> 00:09:37,280 I think it's important to be discerning when it comes to paid courses. 204 00:09:37,280 --> 00:09:38,920 Look for evidence of results. 205 00:09:38,920 --> 00:09:42,760 Does a course creator have a proven track record of success? 206 00:09:42,760 --> 00:09:44,480 With the strategy they're teaching, 207 00:09:44,480 --> 00:09:48,320 are there testimonials from students who have seen positive results? 208 00:09:48,320 --> 00:09:50,040 Those are all good things to consider. 209 00:09:50,040 --> 00:09:53,160 I've definitely seen some courses that seem too good to be true 210 00:09:53,160 --> 00:09:55,200 with promises of overnight riches. 211 00:09:55,200 --> 00:09:58,920 Absolutely. And remember, no course can guarantee success. 212 00:09:58,920 --> 00:10:02,360 It ultimately comes down to your own effort, consistency, 213 00:10:02,360 --> 00:10:04,240 and willingness to learn and adapt. 214 00:10:04,240 --> 00:10:07,160 So we've gone through Sarah's entire strategy, 215 00:10:07,160 --> 00:10:09,960 and it's clear that she's putting in a lot of work. 216 00:10:09,960 --> 00:10:13,240 But one thing that kind of struck me throughout her video 217 00:10:13,240 --> 00:10:16,600 is her emphasis on speed and quantity, 218 00:10:16,600 --> 00:10:19,160 lots of content, fast growth. 219 00:10:19,160 --> 00:10:21,560 Is there a downside to that approach? 220 00:10:21,560 --> 00:10:23,080 That's a really important point. 221 00:10:23,080 --> 00:10:24,920 While rapid growth can be exciting, 222 00:10:24,920 --> 00:10:28,400 I think it's crucial to consider the potential downsides. 223 00:10:28,400 --> 00:10:32,000 Focusing solely on speed can compromise quality. 224 00:10:32,000 --> 00:10:35,120 If you're churning out content just to hit a quota, 225 00:10:35,120 --> 00:10:37,160 you might not be creating the most engaging 226 00:10:37,160 --> 00:10:39,320 or valuable content for your audience. 227 00:10:39,320 --> 00:10:40,800 Wouldn't that hurt you in the long run? 228 00:10:40,800 --> 00:10:43,080 I mean, if people aren't connecting with your content, 229 00:10:43,080 --> 00:10:44,720 they're not going to click on your affiliate links. 230 00:10:44,720 --> 00:10:47,200 Precisely. And then there's the issue of burnout. 231 00:10:47,200 --> 00:10:50,000 If you're constantly pushing yourself to create and promote, 232 00:10:50,000 --> 00:10:52,560 you could end up feeling overwhelmed and exhausted, 233 00:10:52,560 --> 00:10:54,720 which could ultimately lead you to abandon 234 00:10:54,720 --> 00:10:56,880 your affiliate marketing efforts altogether. 235 00:10:56,880 --> 00:10:59,360 So it's not just about how fast you can grow, 236 00:10:59,360 --> 00:11:01,320 but also about how sustainable that growth is. 237 00:11:01,320 --> 00:11:03,520 Exactly. And that's why I think it's important 238 00:11:03,520 --> 00:11:05,760 to consider a more strategic approach. 239 00:11:05,760 --> 00:11:08,840 What if, instead of focusing solely on speed, 240 00:11:08,840 --> 00:11:12,560 we prioritize quality and build genuine relationships 241 00:11:12,560 --> 00:11:14,280 with our audience? 242 00:11:14,280 --> 00:11:16,640 That sounds a lot more appealing, honestly. 243 00:11:16,640 --> 00:11:18,840 But wouldn't that mean slower growth? 244 00:11:18,840 --> 00:11:20,120 It might, initially. 245 00:11:20,120 --> 00:11:23,040 But what if that slower growth is more sustainable 246 00:11:23,040 --> 00:11:27,480 and ultimately leads to a more loyal and engaged audience? 247 00:11:27,480 --> 00:11:28,960 It's a really interesting point. 248 00:11:28,960 --> 00:11:33,240 I'm starting to think that maybe slow and steady wins the race, 249 00:11:33,240 --> 00:11:34,880 at least when it comes to building 250 00:11:34,880 --> 00:11:36,680 a successful affiliate marketing business. 251 00:11:36,680 --> 00:11:38,560 I think that's a great takeaway from all of this. 252 00:11:38,560 --> 00:11:41,240 It's not always about being the fastest or the loudest. 253 00:11:41,240 --> 00:11:43,240 Sometimes it's about being the most genuine 254 00:11:43,240 --> 00:11:44,360 and the most helpful. 255 00:11:44,360 --> 00:11:46,840 Yeah, and focusing on building something truly valuable, 256 00:11:46,840 --> 00:11:48,240 that resonates with your audience. 257 00:11:48,240 --> 00:11:49,040 Exactly. 258 00:11:49,040 --> 00:11:50,040 Well, I think this is a great place 259 00:11:50,040 --> 00:11:51,120 to kind of pause for a moment. 260 00:11:51,120 --> 00:11:54,240 We've unpacked a lot about Sarah's strategy, 261 00:11:54,240 --> 00:11:57,200 and I think we've raised some really important questions 262 00:11:57,200 --> 00:11:59,520 about the pace and sustainability of growth 263 00:11:59,520 --> 00:12:02,600 and affiliate marketing when we come back. 264 00:12:02,600 --> 00:12:04,400 I want to dive deeper into this idea 265 00:12:04,400 --> 00:12:06,680 of building a genuine community 266 00:12:06,680 --> 00:12:09,600 and explore some strategies for creating content 267 00:12:09,600 --> 00:12:11,520 that truly connects with your audience. 268 00:12:11,520 --> 00:12:12,720 That's good. 269 00:12:12,720 --> 00:12:15,000 Welcome back to our deep dive into Pinterest affiliate 270 00:12:15,000 --> 00:12:16,000 marketing. 271 00:12:16,000 --> 00:12:19,000 Before the break, we were talking about the potential downsides 272 00:12:19,000 --> 00:12:21,800 of focusing solely on speed and quantity 273 00:12:21,800 --> 00:12:24,400 over quality and authenticity. 274 00:12:24,400 --> 00:12:26,280 And I think this ties in really well 275 00:12:26,280 --> 00:12:29,840 with this idea of building a genuine community, which 276 00:12:29,840 --> 00:12:31,640 is something that I kind of want to explore further. 277 00:12:31,640 --> 00:12:34,400 I mean, it's easy to get caught up in the numbers game. 278 00:12:34,400 --> 00:12:34,800 Yeah. 279 00:12:34,800 --> 00:12:35,920 You know how many followers you have, 280 00:12:35,920 --> 00:12:37,480 how many clicks you're getting. 281 00:12:37,480 --> 00:12:39,840 But at the end of the day, affiliate marketing 282 00:12:39,840 --> 00:12:41,920 is about building relationships. 283 00:12:41,920 --> 00:12:43,480 It's about connecting with people 284 00:12:43,480 --> 00:12:44,840 who trust your recommendations. 285 00:12:44,840 --> 00:12:45,680 Absolutely. 286 00:12:45,680 --> 00:12:47,520 And I think that's where a lot of people go wrong. 287 00:12:47,520 --> 00:12:50,040 They treat their audience like a bunch of numbers 288 00:12:50,040 --> 00:12:53,080 instead of real human beings with their own needs and desires. 289 00:12:53,080 --> 00:12:55,440 It's like they're just trying to make a quick buck 290 00:12:55,440 --> 00:12:57,520 instead of building something sustainable and meaningful. 291 00:12:57,520 --> 00:12:58,400 Exactly. 292 00:12:58,400 --> 00:13:00,560 And that's not a recipe for long-term success. 293 00:13:00,560 --> 00:13:02,480 But how do you actually build a genuine community 294 00:13:02,480 --> 00:13:03,520 around your content? 295 00:13:03,520 --> 00:13:06,440 Well, it starts with creating content that is truly valuable 296 00:13:06,440 --> 00:13:09,120 and engaging, content that solves problems, 297 00:13:09,120 --> 00:13:12,320 answers questions, and inspires your audience. 298 00:13:12,320 --> 00:13:14,280 So it's not just about promoting products. 299 00:13:14,280 --> 00:13:16,200 It's about providing real value. 300 00:13:16,200 --> 00:13:16,960 Right. 301 00:13:16,960 --> 00:13:18,480 Think about it this way. 302 00:13:18,480 --> 00:13:21,160 Would you rather follow someone who's constantly 303 00:13:21,160 --> 00:13:24,520 trying to sell you something or someone who shares 304 00:13:24,520 --> 00:13:29,120 helpful tips, insightful advice, and genuinely cares 305 00:13:29,120 --> 00:13:30,520 about your success? 306 00:13:30,520 --> 00:13:32,080 I think the answer is pretty obvious. 307 00:13:32,080 --> 00:13:32,680 It is. 308 00:13:32,680 --> 00:13:34,200 And that's why it's so important to focus 309 00:13:34,200 --> 00:13:37,000 on building relationships, not just transactions. 310 00:13:37,000 --> 00:13:39,640 And I think that ties in with choosing a niche 311 00:13:39,640 --> 00:13:41,040 that you're actually passionate about. 312 00:13:41,040 --> 00:13:42,760 If you're not excited about the products or services 313 00:13:42,760 --> 00:13:44,800 you're promoting, it's going to show in your content. 314 00:13:44,800 --> 00:13:45,360 Definitely. 315 00:13:45,360 --> 00:13:47,080 Passion is contagious. 316 00:13:47,080 --> 00:13:49,960 And when you're genuinely enthusiastic about something, 317 00:13:49,960 --> 00:13:50,960 it shines through. 318 00:13:50,960 --> 00:13:53,080 So it's not just about finding a profitable niche. 319 00:13:53,080 --> 00:13:55,560 It's about finding a niche that you actually care about. 320 00:13:55,560 --> 00:13:56,440 Exactly. 321 00:13:56,440 --> 00:13:58,440 And that's where I think a lot of people struggle. 322 00:13:58,440 --> 00:14:01,280 They get so caught up in chasing trends 323 00:14:01,280 --> 00:14:03,960 or trying to replicate what's working for someone else 324 00:14:03,960 --> 00:14:07,440 that they lose sight of their own unique passions and interests. 325 00:14:07,440 --> 00:14:09,680 And that's a recipe for burnout. 326 00:14:09,680 --> 00:14:11,560 If you're not enjoying what you're doing, 327 00:14:11,560 --> 00:14:13,440 it's going to be very difficult to sustain it 328 00:14:13,440 --> 00:14:14,560 over the long term. 329 00:14:14,560 --> 00:14:17,720 So how do you find that sweet spot 330 00:14:17,720 --> 00:14:20,360 between profitability and passion? 331 00:14:20,360 --> 00:14:23,960 It takes some soul searching and some experimentation. 332 00:14:23,960 --> 00:14:25,120 But I think it's worth it. 333 00:14:25,120 --> 00:14:27,560 Because when you find that perfect niche, 334 00:14:27,560 --> 00:14:28,840 it doesn't feel like work. 335 00:14:28,840 --> 00:14:31,400 It feels like a natural extension of who you are. 336 00:14:31,400 --> 00:14:33,280 And that's when the magic happens. 337 00:14:33,280 --> 00:14:36,520 Because when you're genuinely passionate about something, 338 00:14:36,520 --> 00:14:40,120 you're more likely to create high quality content. 339 00:14:40,120 --> 00:14:42,440 You're more likely to engage with your audience. 340 00:14:42,440 --> 00:14:44,560 And you're more likely to build a loyal following. 341 00:14:44,560 --> 00:14:45,160 Exactly. 342 00:14:45,160 --> 00:14:47,680 And that's the key to long term success and affiliate marketing. 343 00:14:47,680 --> 00:14:47,960 OK. 344 00:14:47,960 --> 00:14:50,000 So we've talked about the importance of building 345 00:14:50,000 --> 00:14:53,600 a genuine community and finding a niche 346 00:14:53,600 --> 00:14:55,080 that you're passionate about. 347 00:14:55,080 --> 00:14:57,600 But what are some practical tips for creating content that 348 00:14:57,600 --> 00:14:59,280 actually connects with your audience? 349 00:14:59,280 --> 00:15:01,040 Well, I think one of the most important things 350 00:15:01,040 --> 00:15:02,760 is to be authentic and relatable. 351 00:15:02,760 --> 00:15:05,040 People can spot a fake from a mile away. 352 00:15:05,040 --> 00:15:06,960 So don't try to be someone you're not. 353 00:15:06,960 --> 00:15:09,280 So no more pretending to be a millionaire guru. 354 00:15:09,280 --> 00:15:10,240 Exactly. 355 00:15:10,240 --> 00:15:11,520 Just be yourself. 356 00:15:11,520 --> 00:15:13,520 Share your own experiences. 357 00:15:13,520 --> 00:15:16,320 And let your personality shine through. 358 00:15:16,320 --> 00:15:18,680 And I think it's also important to be helpful and informative. 359 00:15:18,680 --> 00:15:19,640 Absolutely. 360 00:15:19,640 --> 00:15:22,080 People are coming to Pinterest looking for solutions. 361 00:15:22,080 --> 00:15:25,080 So make sure your content provides real value. 362 00:15:25,080 --> 00:15:26,160 Answer their questions. 363 00:15:26,160 --> 00:15:27,840 Solve their problems. 364 00:15:27,840 --> 00:15:30,480 And give them actionable steps they can take. 365 00:15:30,480 --> 00:15:32,000 And don't be afraid to get personal. 366 00:15:32,000 --> 00:15:32,560 Right. 367 00:15:32,560 --> 00:15:34,200 People connect with stories. 368 00:15:34,200 --> 00:15:37,560 So share your own experiences, your struggles, 369 00:15:37,560 --> 00:15:38,680 and your triumphs. 370 00:15:38,680 --> 00:15:40,640 And don't forget to engage with your audience. 371 00:15:40,640 --> 00:15:41,240 Absolutely. 372 00:15:41,240 --> 00:15:43,720 Respond to comments, answer questions, 373 00:15:43,720 --> 00:15:45,320 and make people feel heard. 374 00:15:45,320 --> 00:15:47,360 So it's not just about creating content. 375 00:15:47,360 --> 00:15:49,320 It's about creating a conversation. 376 00:15:49,320 --> 00:15:51,360 It's about building relationships 377 00:15:51,360 --> 00:15:53,440 and fostering a sense of community. 378 00:15:53,440 --> 00:15:56,040 I think this is a great place to pause for part two 379 00:15:56,040 --> 00:15:56,920 of our deep dive. 380 00:15:56,920 --> 00:15:58,880 We've covered a lot of ground already. 381 00:15:58,880 --> 00:16:01,320 From the importance of building a genuine community 382 00:16:01,320 --> 00:16:04,320 to the power of being authentic and relatable. 383 00:16:04,320 --> 00:16:07,120 When we come back, I want to dive deeper 384 00:16:07,120 --> 00:16:10,840 into some specific strategies for creating content that 385 00:16:10,840 --> 00:16:11,840 converts. 386 00:16:11,840 --> 00:16:13,680 So stay tuned. 387 00:16:13,680 --> 00:16:15,800 Welcome back to our deep dive into Pinterest affiliate 388 00:16:15,800 --> 00:16:16,320 marketing. 389 00:16:16,320 --> 00:16:18,440 Before the break, we were talking about the importance 390 00:16:18,440 --> 00:16:21,320 of creating content that actually connects with your audience. 391 00:16:21,320 --> 00:16:23,120 And I want to dive a little deeper into that. 392 00:16:23,120 --> 00:16:23,800 Yeah. 393 00:16:23,800 --> 00:16:27,560 What are some specific strategies for creating content 394 00:16:27,560 --> 00:16:30,120 that not only engages people, but also converts them 395 00:16:30,120 --> 00:16:30,920 into customers? 396 00:16:30,920 --> 00:16:32,960 Well, I think one of the most effective strategies 397 00:16:32,960 --> 00:16:34,520 is to focus on creating content that 398 00:16:34,520 --> 00:16:36,520 solves a specific problem. 399 00:16:36,520 --> 00:16:39,960 People come to Pinterest looking for answers and solutions. 400 00:16:39,960 --> 00:16:41,640 So if you can provide them with that, 401 00:16:41,640 --> 00:16:43,680 they're more likely to trust you and buy from you. 402 00:16:43,680 --> 00:16:45,200 OK, so how do you actually do that? 403 00:16:45,200 --> 00:16:47,920 Well, it starts with understanding your target audience. 404 00:16:47,920 --> 00:16:49,360 What are their pain points? 405 00:16:49,360 --> 00:16:51,200 What are they struggling with? 406 00:16:51,200 --> 00:16:54,680 Once you know that, you can create content that directly 407 00:16:54,680 --> 00:16:55,760 addresses those issues. 408 00:16:55,760 --> 00:16:58,160 So it's all about being really targeted with your content. 409 00:16:58,160 --> 00:16:58,880 Exactly. 410 00:16:58,880 --> 00:16:59,600 You can be an example. 411 00:16:59,600 --> 00:17:00,100 Sure. 412 00:17:00,100 --> 00:17:01,840 Let's say you're in the fitness niche, 413 00:17:01,840 --> 00:17:03,800 and you know that your target audience is 414 00:17:03,800 --> 00:17:05,640 struggling with weight loss. 415 00:17:05,640 --> 00:17:07,880 You could create a series of idea 416 00:17:07,880 --> 00:17:11,880 pins that provide healthy meal prep tips or workout 417 00:17:11,880 --> 00:17:15,320 routines that are specifically designed for weight loss. 418 00:17:15,320 --> 00:17:17,920 OK, so you're providing them with valuable information. 419 00:17:17,920 --> 00:17:19,440 That helps them solve their problem. 420 00:17:19,440 --> 00:17:20,520 Exactly. 421 00:17:20,520 --> 00:17:25,560 And along the way, you can subtly promote affiliate products 422 00:17:25,560 --> 00:17:27,240 that are relevant to their needs. 423 00:17:27,240 --> 00:17:31,240 So for example, you could recommend a meal planning out 424 00:17:31,240 --> 00:17:32,240 or a fitness tracker. 425 00:17:32,240 --> 00:17:32,800 Right. 426 00:17:32,800 --> 00:17:34,520 But the key is to do it in a way that 427 00:17:34,520 --> 00:17:36,760 feels natural and helpful. 428 00:17:36,760 --> 00:17:39,000 You don't want to come across as pushy or salesy. 429 00:17:39,000 --> 00:17:40,440 Because that's going to turn people off. 430 00:17:40,440 --> 00:17:41,240 Exactly. 431 00:17:41,240 --> 00:17:43,840 What are some other strategies for creating content that 432 00:17:43,840 --> 00:17:44,520 converts? 433 00:17:44,520 --> 00:17:46,320 Well, another effective strategy is 434 00:17:46,320 --> 00:17:48,520 to use strong calls to action. 435 00:17:48,520 --> 00:17:50,600 Tell people exactly what you want them to do, 436 00:17:50,600 --> 00:17:52,960 whether it's clicking on your affiliate link, 437 00:17:52,960 --> 00:17:56,360 visiting your website, or signing up for your email list. 438 00:17:56,360 --> 00:17:57,960 So don't be afraid to be direct. 439 00:17:57,960 --> 00:17:58,600 Right. 440 00:17:58,600 --> 00:18:00,000 People need to be told what to do, 441 00:18:00,000 --> 00:18:02,080 otherwise they'll just scroll on by. 442 00:18:02,080 --> 00:18:04,600 And make sure your calls to action are clear and concise. 443 00:18:04,600 --> 00:18:05,400 Absolutely. 444 00:18:05,400 --> 00:18:09,080 Use strong verbs and make it easy for people to take action. 445 00:18:09,080 --> 00:18:10,400 What about visuals? 446 00:18:10,400 --> 00:18:12,200 Visuals are crucial on Pinterest. 447 00:18:12,200 --> 00:18:13,800 Remember, it's a visual platform. 448 00:18:13,800 --> 00:18:16,640 So your pins need to be eye-catching and engaging. 449 00:18:16,640 --> 00:18:18,600 OK, so what makes a good Pinterest visual? 450 00:18:18,600 --> 00:18:20,960 Well, high quality images are essential. 451 00:18:20,960 --> 00:18:25,680 Use bright colors, bold fonts, and compelling imagery. 452 00:18:25,680 --> 00:18:26,920 That draws people in. 453 00:18:26,920 --> 00:18:28,080 And don't forget about video. 454 00:18:28,080 --> 00:18:28,600 Right. 455 00:18:28,600 --> 00:18:31,360 Video is becoming increasingly popular on Pinterest. 456 00:18:31,360 --> 00:18:35,040 So if you can incorporate video into your content strategy, 457 00:18:35,040 --> 00:18:36,320 you'll be ahead of the game. 458 00:18:36,320 --> 00:18:39,600 So we've talked about focusing on problem solving content, 459 00:18:39,600 --> 00:18:43,320 using strong calls to action, and creating visually appealing 460 00:18:43,320 --> 00:18:44,200 pins. 461 00:18:44,200 --> 00:18:45,400 Is there anything else that you think 462 00:18:45,400 --> 00:18:48,000 is important for creating content that converts? 463 00:18:48,000 --> 00:18:50,320 I think it's important to track your results 464 00:18:50,320 --> 00:18:51,920 and see what's working and what's not. 465 00:18:51,920 --> 00:18:53,680 So pay attention to your analytics. 466 00:18:53,680 --> 00:18:54,280 Exactly. 467 00:18:54,280 --> 00:18:56,600 See which pins are getting the most clicks, 468 00:18:56,600 --> 00:18:59,200 which affiliate products are converting the best, 469 00:18:59,200 --> 00:19:02,320 and use that information to refine your strategy. 470 00:19:02,320 --> 00:19:05,080 So it's a constant process of testing and tweaking. 471 00:19:05,080 --> 00:19:06,200 It is. 472 00:19:06,200 --> 00:19:08,160 And that's the beauty of digital marketing. 473 00:19:08,160 --> 00:19:10,000 You can always track your progress 474 00:19:10,000 --> 00:19:12,080 and make adjustments along the way. 475 00:19:12,080 --> 00:19:14,400 Well, I think we've covered a lot of ground today, 476 00:19:14,400 --> 00:19:17,160 from niche selection and affiliate programs 477 00:19:17,160 --> 00:19:19,760 to content creation and community building. 478 00:19:19,760 --> 00:19:22,480 We've even debunked some common myths 479 00:19:22,480 --> 00:19:24,880 about the speed of growth in affiliate marketing. 480 00:19:24,880 --> 00:19:25,520 We have. 481 00:19:25,520 --> 00:19:27,440 Any final thoughts for our listeners? 482 00:19:27,440 --> 00:19:30,000 Just remember, Pinterest affiliate marketing 483 00:19:30,000 --> 00:19:32,480 is a marathon, not a sprint. 484 00:19:32,480 --> 00:19:36,000 So focus on building something sustainable and authentic. 485 00:19:36,000 --> 00:19:39,120 And don't get discouraged if you don't see results overnight. 486 00:19:39,120 --> 00:19:41,960 It takes time and effort to build a successful business. 487 00:19:41,960 --> 00:19:44,800 But with the right strategies and a little bit of patience, 488 00:19:44,800 --> 00:19:46,440 you can achieve your goals. 489 00:19:46,440 --> 00:19:48,040 Thanks for joining us on this deep dive 490 00:19:48,040 --> 00:19:50,000 into Pinterest affiliate marketing. 491 00:19:50,000 --> 00:19:52,080 We hope you found it valuable and insightful. 492 00:19:52,080 --> 00:19:52,920 We did too. 493 00:19:52,920 --> 00:19:55,480 Until next time, keep pinning. 494 00:19:55,480 --> 00:20:23,040 Happy pinning.