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All right, so today, we're gonna be diving into something

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I think everybody kind of has to deal with

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at some point, right?

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When life throws a curveball, throws a wrench in your plans,

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we're talking about pivoting

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and not the kind you see on the basketball court.

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So we're looking at this book, The Power of the Pivot,

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and it's all about how to take those curveballs

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and actually use them to gain momentum.

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What if I told you those setbacks you're facing,

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those frustrating setbacks,

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were actually opportunities, secret opportunities.

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It's a powerful shift in thinking, isn't it?

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The world is full of disruptions.

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It is.

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No matter how well we plan.

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But instead of fearing those disruptions,

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we can learn to navigate them.

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Exactly.

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And get this, even those mega companies we all admire,

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right, they're masters at pivoting.

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This book, The Power of the Pivot,

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gives the example of a tech giant we all know and love.

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And they were initially focused on hardware,

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but a competitor came out of nowhere

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and basically ate their lunch.

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Yeah.

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Right?

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It happens.

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And instead of doubling down on what wasn't working,

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they took a hard look at their strengths

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and realized, you know what?

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We have this massive advantage in software.

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That pivot lead to them dominating the market,

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even though they were almost knocked out of the game

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entirely.

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Right, and that's a common thread

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that we see throughout the book,

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and I think through a lot of success stories,

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is the ability to adapt and change

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when maybe the initial plan isn't working.

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Yeah, it's like they took a potential knockout punch

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and they turned it into a winning strategy.

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Exactly.

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So how do we, I mean, how do we,

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mere mortals apply this to our own lives?

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The source emphasizes that it starts with acknowledging

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the roller coaster.

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Okay.

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Change is inevitable.

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Sometimes it feels like we're strapped in for a wild ride.

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We are, but you know that's okay.

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Yeah.

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It's part of the journey.

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I'm strapped in.

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So tell me about these elite strategies

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this book talks about.

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One of the most powerful is go wide, not deep.

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Think of it this way, you're lost in the woods.

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Hyper focused on finding a specific trail marker.

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You might miss the wider path

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that leads out of the forest altogether.

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Okay, so you're saying when things go wrong,

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it's about taking a step back

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and looking at the bigger picture.

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Exactly.

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Instead of getting bogged down the details

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of what went wrong, ask yourself,

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what was I really trying to achieve?

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Yeah.

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What is the ultimate destination?

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Maybe there's a completely different path

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that gets you there faster and more effectively.

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I like that.

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Yeah.

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So think about it.

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Think about a recent setback you faced.

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If you zoom out and look at the bigger picture,

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what new insights emerge?

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Yeah.

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It's like realizing your failure, quote unquote failure,

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was just a detour onto a more scenic route.

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Right.

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And the source shares this incredible anecdote

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about a company that was struggling

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to sell luxury watches.

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Okay.

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They were laser focused on their product.

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Yeah.

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The sales were flat lining.

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And then they stumbled upon a blog post

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written by one of their customers.

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Oh really?

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What did the blog post say?

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This customer wasn't raving about the watch itself.

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He was obsessed with the beautifully designed watch box

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that came in.

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Oh.

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Even repurposed it to store other valuables.

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So they completely missed the mark

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on what their customer actually valued.

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Talk about not seeing the forest for the trees.

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Yeah.

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And this is where the GoWide strategy comes in.

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Okay.

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So they realized they were so fixated on being

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a luxury watch brand that they overlooked

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a potentially huge market for high end storage solutions.

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Interesting.

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They pivoted, launched a line of luxury boxes

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and their business exploded.

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That's wild.

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That's a perfect example of how a simple shift

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in perspective can reveal these hidden opportunities.

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Absolutely.

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It makes me think, are we all missing potential watch boxes

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in our own lives?

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Like what are we so focused on that we're overlooking

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something valuable right under our noses?

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That's a question worth asking ourselves, that's for sure.

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And that brings us to another powerful strategy.

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Data speaks, so listen.

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Okay, this one sounds intriguing.

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Is this about becoming like a data nerd?

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I don't know.

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Cause spreadsheets aren't really my thing.

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It's not about crunching numbers all day.

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Okay.

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It's about recognizing that every setback,

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every obstacle, every so-called failure is a data point.

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Okay.

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It's feedback waiting to be decoded.

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So it's like those video games

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where you learn from each mistake

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and get better with every try.

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Exactly.

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Think of it this way.

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The power of the pivot mentions a company

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struggling to sell a new product.

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Right.

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They were convinced it was a winner,

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but the market just wasn't responding.

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Oh, I've been there.

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It's so easy to get emotionally attached to an idea

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and miss those red flags.

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Right.

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And this company, instead of ignoring the warning signs,

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dug deep into the data.

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Okay.

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They analyzed customer reviews,

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survey their target audience,

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and scrutinized their marketing campaigns.

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What did they discover?

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Did they find the secret sauce?

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What they discovered was even more valuable.

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They found out that while their product was good,

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it was solving the wrong problem.

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Ooh.

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Customers didn't need another gadget.

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They needed a service that simplified their lives.

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So they were blinded by their product

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and missed the actual need they could be fulfilling.

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Exactly.

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So they pivoted from selling a physical product

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to offering a subscription service

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that solved the real problem.

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And guess what?

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What?

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Their business went through the roof.

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Wow.

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It's like they were trying to sell ice to Eskimos

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when what people really wanted was a warm coat.

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Okay.

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That's a light bulb moment for me.

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It's not just about being data driven.

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It's about being problem focused.

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That data helps you identify the right problem to solve.

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That's a brilliant insight.

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Sometimes we're so focused on our solution

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that we forget to really understand the problem.

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Data speaks.

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So listen, is about taking the emotion out of the equation

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and letting the facts guide your decisions.

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Okay.

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So we talked about zooming out, listening to the data.

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What's the next strategy in our pivot playbook?

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This one is my personal favorite,

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experiment with reckless curiosity.

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Now I know the word reckless might sound a bit intimidating.

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Reckless.

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I'm already picturing myself jumping out of planes.

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Not quite.

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But it does involve a willingness

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to step outside your comfort zone

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and embrace a spirit of experimentation.

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Okay, I'm starting to see the appeal here.

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Tell me more about this reckless curiosity.

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It's about approaching challenges

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with a sense of playfulness,

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almost like a scientist in a lab.

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You know, the power of the pivot really emphasizes

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that true innovation often happens

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when we're willing to try things

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that might seem a little crazy at first.

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Okay, I'm starting to see how that reckless fits in.

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It's about that willingness to try,

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even if you're not sure it's gonna work.

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Think of it like this.

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You're trying to create a new recipe.

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Okay.

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If you follow the same recipe every time,

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you'll always get the same result.

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Right.

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But if you start throwing in unexpected ingredients,

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you know, experimenting with different flavors,

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you might just stumble upon a culinary masterpiece.

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I love that analogy.

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So it's about breaking free from the tried and true

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and embracing the unknown.

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But how do we know which experiments are worth trying?

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It can't be just random chaos, right?

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Right, there's a method to the madness.

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The power of the pivot.

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Suggests using a framework called the pivot cycle.

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Okay.

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It starts with identifying your desired outcome.

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Where do you wanna end up?

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Okay.

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Then you brainstorm a bunch of different experiments

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that could potentially get you there.

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So it's like having a roadmap with multiple routes.

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Yeah.

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And you're trying out different paths

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to see which one leads to the destination.

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That's a great way to put it.

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And here's the key.

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You run these experiments in small, controlled ways.

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Okay.

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You don't have to bet the farm on every idea.

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Right.

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You test, you gather data,

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and you iterate based on what you learn.

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So it's like dipping your toes in the water

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before jumping in headfirst.

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Exactly.

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Test the waters before going all in.

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Exactly.

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And that's where the reckless curiosity comes in.

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Okay.

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You're not afraid to try things

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that might seem unconventional

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or even a little bit risky.

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Yeah.

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You're driven by that insatiable desire

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to discover what works,

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even if it means failing along the way.

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This is making me think of all those successful companies

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that started as something completely different.

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Like wasn't YouTube originally supposed

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to be a dating site?

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You're exactly right.

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Yeah.

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And there are countless other examples.

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Wow.

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The point is, if those companies

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hadn't been willing to experiment,

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to pivot when things weren't working,

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they wouldn't be where they are today.

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That's true.

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So this experiment

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with reckless curiosity strategy,

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it's like giving ourselves permission to play,

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to be creative, to embrace the unexpected.

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Yeah.

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It's about shifting our mindset

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from fear of failure to excitement for discovery.

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That's a great way to summarize it.

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Now let's talk about the next phase of the pivot cycle.

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Data speaks.

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So listen, which we touched on earlier,

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this is where you analyze the results

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of your experiments.

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Okay.

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So we've run our experiments, gathered our data,

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now it's time to decipher what it all means.

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This is where things get really interesting, right?

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Absolutely.

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Remember that company that was struggling

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to sell their gadget?

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Yeah.

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They used gated to uncover the real problem

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they needed to solve.

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That's the power of paying attention

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to the feedback, both positive and the negative.

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Yeah.

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It can reveal patterns and insights

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that you might have missed otherwise.

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So we're not just looking at what worked and what didn't.

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We're trying to understand the why behind those results.

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It's about extracting those valuable lessons

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from each experiment,

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even the ones that didn't go as planned.

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Precisely.

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And sometimes the most valuable insights

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come from the experiments that quote unquote failed.

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Right.

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Those failures can illuminate blind spots,

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challenge assumptions,

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and ultimately lead to even more innovative solutions.

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It's like Thomas Edison famously said,

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I haven't failed, I've just found 10,000 ways that won't work.

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Right.

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Each failure is a stepping stone on the path to success.

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That's a great quote.

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And it highlights the importance of having a growth mindset

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of viewing setbacks as opportunities

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for learning and improvement.

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It's about embracing the journey

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even with its twists and turns.

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Absolutely.

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Yeah.

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So to recap, we've talked about going wide,

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listening to the data,

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and experimenting with reckless curiosity.

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Yeah.

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These strategies are like tools in our pivot toolbox.

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Yeah.

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Helping us navigate those unexpected detours

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and even discover hidden treasures along the way.

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Exactly.

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And remember, the pivot cycle is iterative.

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Okay.

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You might go through multiple rounds of experimenting,

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analyzing data, and refining your approach.

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Right.

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It's about constantly learning and adapting,

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becoming more agile and resilient with each pivot.

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So we're not just pivoting once we're building a pivot muscle

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that allows us to navigate change with more confidence and grace.

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This is starting to feel less like a reaction to setbacks

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and more like a proactive approach

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to shaping our own destiny.

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That's a great way to put it.

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And that brings us to a crucial point,

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finding opportunity in the rubble.

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It's about recognizing that within every challenge,

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within every setback,

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lies the potential for something new, something better.

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Okay.

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I love that phrase, finding opportunity in the rubble.

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It's like those disaster movies

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where they find a survivor amidst the chaos.

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But in this case, we're not just surviving, we're thriving.

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Exactly.

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And the power of the pivot shares a powerful example of this.

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It tells the story of a company

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that was on the brink of bankruptcy.

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Oh, wow.

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Their flagship product, which they had invested heavily in,

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was a complete flop.

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Oh, no.

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They were facing mounting debt, dwindling morale,

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and the very real possibility of having to shut down.

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That sounds like a nightmare scenario.

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What did they do?

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Did they manage to pull themselves out of that tailspin?

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They did.

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And they did it by applying the principles

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we've been talking about.

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Okay.

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They went wide, they listened to the data,

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and they experimented with reckless curiosity.

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They realized that while their main product had failed,

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they had inadvertently developed

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a unique technology in the process.

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So even in the midst of what seemed like a complete disaster,

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they found a hidden gem, that's incredible.

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It is.

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And it highlights a crucial point.

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Sometimes what we perceive as a catastrophic failure

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is actually a stepping stone to something even greater.

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It's about having the courage to look beyond the immediate

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rubble and see the potential for something new to emerge.

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This is giving me goosebumps.

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00:12:12,400 --> 00:12:14,600
So they found this hidden technology,

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but what did they do with it?

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Did they manage to turn things around

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so they took that technology?

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And instead of trying to force it

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into their old business model, right,

391
00:12:22,560 --> 00:12:25,360
they asked themselves, what else can we do with this?

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00:12:25,360 --> 00:12:27,600
Yeah, they realized that their technology

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had applications in a completely different industry.

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One was booming at the time.

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Interesting.

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00:12:33,880 --> 00:12:36,400
It was a risky move, but they were desperate.

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Yeah.

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And nothing left to lose.

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00:12:38,040 --> 00:12:41,640
So they took a leap of faith, trusting their instincts

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00:12:41,640 --> 00:12:43,880
and the potential of this new discovery.

401
00:12:43,880 --> 00:12:44,840
What happened?

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00:12:44,840 --> 00:12:46,280
Did this gamble pay off?

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00:12:46,280 --> 00:12:47,080
It did.

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00:12:47,080 --> 00:12:49,360
They pivoted, shifted their focus,

405
00:12:49,360 --> 00:12:51,480
and entered this new market with a product that

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perfectly met a growing demand.

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It was as if their failure had set them

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on a collision course with success in a field they never

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00:12:59,720 --> 00:13:01,080
would have considered otherwise.

410
00:13:01,080 --> 00:13:02,400
Wow, that's so inspiring.

411
00:13:02,400 --> 00:13:04,040
It's like the universe was nudging them

412
00:13:04,040 --> 00:13:05,240
in the right direction all along,

413
00:13:05,240 --> 00:13:07,000
even though it felt like everything was falling apart

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00:13:07,000 --> 00:13:07,440
at the time.

415
00:13:07,440 --> 00:13:08,000
Right.

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00:13:08,000 --> 00:13:10,760
It's a powerful reminder that sometimes the greatest

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00:13:10,760 --> 00:13:13,880
opportunities are born out of our biggest setbacks.

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00:13:13,880 --> 00:13:17,480
It's about having the courage to see past the rubble

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00:13:17,480 --> 00:13:20,440
and recognize the potential that lies within the wreckage.

420
00:13:20,440 --> 00:13:21,760
OK, but let's be real.

421
00:13:21,760 --> 00:13:23,640
This finding opportunity in the rubble thing

422
00:13:23,640 --> 00:13:26,040
sounds great in theory, but it can't

423
00:13:26,040 --> 00:13:28,200
be easy to do in the heat of the moment, right,

424
00:13:28,200 --> 00:13:30,000
when you're like really in it.

425
00:13:30,000 --> 00:13:31,240
You're absolutely right.

426
00:13:31,240 --> 00:13:33,800
It's one thing to understand the concept,

427
00:13:33,800 --> 00:13:36,240
but it's quite another to put it into practice

428
00:13:36,240 --> 00:13:39,720
when you're feeling overwhelmed, discouraged,

429
00:13:39,720 --> 00:13:41,480
or even downright defeated.

430
00:13:41,480 --> 00:13:42,400
Yeah.

431
00:13:42,400 --> 00:13:45,760
So how do we cultivate this like pivot mindset?

432
00:13:45,760 --> 00:13:48,800
How do we train ourselves to see those hidden gems

433
00:13:48,800 --> 00:13:50,960
when all we feel is the weight of the rubble?

434
00:13:50,960 --> 00:13:53,400
The power of the pivot talks about developing

435
00:13:53,400 --> 00:13:55,000
a resilience ritual.

436
00:13:55,000 --> 00:13:55,320
OK.

437
00:13:55,320 --> 00:13:57,720
It's not about ignoring the negative emotions that

438
00:13:57,720 --> 00:13:59,240
come with setbacks.

439
00:13:59,240 --> 00:14:02,880
It's about acknowledging them, processing them,

440
00:14:02,880 --> 00:14:04,800
and then intentionally shifting your focus

441
00:14:04,800 --> 00:14:05,920
toward possibilities.

442
00:14:05,920 --> 00:14:08,240
So it's like taking a moment to mourn the loss,

443
00:14:08,240 --> 00:14:10,240
to acknowledge the disappointment,

444
00:14:10,240 --> 00:14:12,720
but then choosing to move forward with a sense of purpose

445
00:14:12,720 --> 00:14:13,480
and optimism.

446
00:14:13,480 --> 00:14:14,480
Exactly.

447
00:14:14,480 --> 00:14:16,680
And everyone's resilience ritual will be different.

448
00:14:16,680 --> 00:14:19,160
It could be something as simple as taking a walk in nature,

449
00:14:19,160 --> 00:14:21,200
meditating, journaling, or talking

450
00:14:21,200 --> 00:14:23,280
to a trusted friend or mentor.

451
00:14:23,280 --> 00:14:24,080
Yeah.

452
00:14:24,080 --> 00:14:26,400
The key is to find what helps you kind of reset

453
00:14:26,400 --> 00:14:29,320
your emotional state and shift your perspective.

454
00:14:29,320 --> 00:14:32,800
It's about giving yourself permission to grieve the loss,

455
00:14:32,800 --> 00:14:35,280
but then choosing to focus on the opportunity that

456
00:14:35,280 --> 00:14:36,040
lies ahead.

457
00:14:36,040 --> 00:14:37,280
Precisely.

458
00:14:37,280 --> 00:14:39,000
And as you practice this ritual,

459
00:14:39,000 --> 00:14:42,360
you'll find that you become more resilient, more adaptable,

460
00:14:42,360 --> 00:14:45,120
and better equipped to navigate those inevitable ups

461
00:14:45,120 --> 00:14:46,960
and downs that life throws our way.

462
00:14:46,960 --> 00:14:49,160
So we've covered a lot of ground today.

463
00:14:49,160 --> 00:14:51,440
We've explored the power of pivoting,

464
00:14:51,440 --> 00:14:54,440
delved into elite strategies, and even learned how to find

465
00:14:54,440 --> 00:14:56,360
opportunity in the rubble.

466
00:14:56,360 --> 00:14:58,880
But before we wrap up, I want to circle back to the listener.

467
00:14:58,880 --> 00:15:00,440
It all comes back to the individual, doesn't it?

468
00:15:00,440 --> 00:15:01,000
It does.

469
00:15:01,000 --> 00:15:02,560
The power of the pivot ultimately

470
00:15:02,560 --> 00:15:03,640
lies within each of us.

471
00:15:03,640 --> 00:15:04,120
Yeah.

472
00:15:04,120 --> 00:15:06,960
So to our listener, I want to leave you with this thought.

473
00:15:06,960 --> 00:15:10,080
What's that wall you've been hitting in your own life?

474
00:15:10,080 --> 00:15:12,160
What if that wall isn't a dead end,

475
00:15:12,160 --> 00:15:14,400
but a doorway leading to something even greater

476
00:15:14,400 --> 00:15:15,600
than you imagined?

477
00:15:15,600 --> 00:15:17,240
What if it's time for you to pivot?

478
00:15:17,240 --> 00:15:20,360
And remember, pivoting isn't just a reaction.

479
00:15:20,360 --> 00:15:22,960
It's a skill, a mindset, a superpower

480
00:15:22,960 --> 00:15:24,120
that you can develop.

481
00:15:24,120 --> 00:15:26,560
Embrace the unexpected, trust the process,

482
00:15:26,560 --> 00:15:29,720
and be open to those amazing possibilities that await when

483
00:15:29,720 --> 00:15:31,240
you master the art of the pivot.

484
00:15:31,240 --> 00:15:31,520
Awesome.

485
00:15:31,520 --> 00:15:33,160
Well, thanks for joining us on this deep dive.

486
00:15:33,160 --> 00:15:35,880
We'll see you next time ready to explore another fascinating

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00:15:35,880 --> 00:15:51,240
topic and uncover those hidden gems of knowledge together.