1 00:00:00,000 --> 00:00:03,280 All right, so get, we're diving into YouTube side hustles today, but 2 00:00:03,840 --> 00:00:05,120 uh 3 00:00:05,120 --> 00:00:07,120 Not the kind you'd expect. Oh 4 00:00:07,200 --> 00:00:11,840 Yeah, forget fancy cameras and editing skills. Okay, because we're looking at how to make money 5 00:00:12,480 --> 00:00:16,640 On youtube without making videos. Really? Yep. You heard that right? Wow 6 00:00:17,280 --> 00:00:25,040 Our guide for this deep dive is a youtube expert named matt par. Okay, who claims he's making around 30 000 a month 7 00:00:25,280 --> 00:00:26,320 Wow 8 00:00:26,320 --> 00:00:28,320 Using this very method 9 00:00:28,320 --> 00:00:30,320 And he says you can too 10 00:00:30,880 --> 00:00:36,160 So buckle up because we're about to break down his system. What matt is leveraging here is uh, 11 00:00:36,560 --> 00:00:44,480 Something called fair use. Okay. It's a legal doctrine that allows limited use of copyrighted material. Okay without needing permission 12 00:00:44,720 --> 00:00:51,680 All right, it's typically used for things like commentary right criticism or educational purposes. I'm intrigued fair use, huh? 13 00:00:52,240 --> 00:00:54,800 So how does this translate into making money on youtube? 14 00:00:54,800 --> 00:01:00,640 Well, some youtubers are finding popular content already on youtube. Oh, yeah 15 00:01:01,200 --> 00:01:06,000 Reuploading it to their own channels then monetizing those videos with ads. Hold on 16 00:01:06,000 --> 00:01:11,200 So you're saying you can just reupload someone else's video and make money from it? Not exactly. It's not a free for all 17 00:01:11,760 --> 00:01:14,400 And there are definitely legal risks involved 18 00:01:14,560 --> 00:01:21,600 But matt claims the strategy is perfectly legal as long as the content is transformed and falls under fair use 19 00:01:21,600 --> 00:01:27,920 Okay, in his video. He highlights a channel that creates top 10 countdown videos. Oh, yeah, I've definitely seen those 20 00:01:28,160 --> 00:01:36,000 They're everywhere exactly and they can be quite lucrative. Mm-hmm the channel matt featured has over 800 million views 21 00:01:36,160 --> 00:01:37,040 Wow 22 00:01:37,040 --> 00:01:43,840 To put that into perspective. Okay, they're earning a cpm meaning cost per mil or cost per thousand views right of just two dollars 23 00:01:43,920 --> 00:01:46,640 That's 1.6 million dollars from ads alone. Whoa 24 00:01:46,640 --> 00:01:51,920 Oh, okay. I see why this is catching people's attention. Yeah, but let's get to the nitty gritty. How does matt say? 25 00:01:52,720 --> 00:01:55,680 We can actually do this. He lays out a six step system 26 00:01:55,920 --> 00:01:59,760 Okay, and the first step is pretty straightforward create your channel 27 00:02:00,160 --> 00:02:04,960 Easy enough, especially since you can have multiple channels under a single gmail account, right? That's right 28 00:02:05,120 --> 00:02:06,720 And that's a really smart move 29 00:02:06,720 --> 00:02:12,320 Yeah, because it streamlines the process and allows you to experiment with different niches or content styles 30 00:02:12,320 --> 00:02:16,880 Okay, step two is where the strategy starts to take shape choosing a niche 31 00:02:17,440 --> 00:02:20,400 So like picking a specific topic or category for your channel? 32 00:02:20,640 --> 00:02:26,720 Exactly matt recommends a few niches that tend to perform well on youtube. Okay top 10 channels 33 00:02:27,440 --> 00:02:29,440 tech psychology meditation 34 00:02:29,440 --> 00:02:30,960 scary videos 35 00:02:30,960 --> 00:02:35,440 Luxury and finance interesting max the reason choosing a niche is so important 36 00:02:35,600 --> 00:02:38,880 Yeah, is that it allows you to target a specific audience? 37 00:02:38,880 --> 00:02:42,000 And tailor your content accordingly, right? 38 00:02:42,000 --> 00:02:46,160 This not only helps you attract viewers who are genuinely interested in what you have to offer 39 00:02:46,320 --> 00:02:51,680 Okay, but it also makes it easier for youtube's algorithm to understand what your channel is about 40 00:02:51,920 --> 00:02:56,720 Yeah, and recommend your videos to the right people. So you're not just randomly uploading videos 41 00:02:57,120 --> 00:03:01,200 You're strategically selecting content that fits a specific theme 42 00:03:01,520 --> 00:03:06,960 Precisely, and this is where fair use comes into play again. Okay, you're not just reuploading any random video 43 00:03:06,960 --> 00:03:14,000 You're curating content that aligns with your niche and transforming it in a way that adds value and provides a new perspective 44 00:03:14,400 --> 00:03:17,840 Okay, i'm starting to see the bigger picture here. Good. So what's step three? 45 00:03:18,240 --> 00:03:24,480 Step three is all about getting monetized, right? Which means enabling your channel to earn money from ads 46 00:03:25,280 --> 00:03:29,120 The most common way to do this is by joining the youtube partner program 47 00:03:29,760 --> 00:03:34,880 Sounds good to me. Is it difficult to join? There are a couple of requirements you need to meet. Okay 48 00:03:34,880 --> 00:03:40,800 One thousand subscribers and four thousand hours of watch time on your channel within the past 12 months 49 00:03:41,280 --> 00:03:46,640 Four thousand hours that seems like a lot. Yeah, how long does it usually take to reach those milestones? 50 00:03:46,720 --> 00:03:50,480 It can definitely take time, especially if you're starting from scratch, right? 51 00:03:50,720 --> 00:03:55,920 But with matt's strategy, he aims for monetization within one to two months. Wow, that's impressive 52 00:03:56,640 --> 00:04:03,040 All right, let's move on to step four. Okay. Where do you get the content to upload matt recommends two main sources? 53 00:04:03,040 --> 00:04:05,040 The first is believe it or not 54 00:04:05,600 --> 00:04:13,840 YouTube itself. Oh interesting. You can find content within your chosen niche by sorting videos by most viewed in the past month 55 00:04:13,920 --> 00:04:19,600 So you're kind of piggybacking off the success of videos that are already performing well in a way. Yes 56 00:04:19,680 --> 00:04:24,880 But remember the key is to transform that content, right? You're not just copying and pasting you're editing 57 00:04:25,200 --> 00:04:30,480 Adding your own spin and making it your own. Uh-huh while still falling under fair use. That makes sense 58 00:04:30,480 --> 00:04:37,440 What about the second source? The second source is free stock footage websites like pixabay.com 59 00:04:37,680 --> 00:04:45,200 Okay, which offer royalty free videos and pictures. So that's how those channels with beautiful visuals 60 00:04:45,200 --> 00:04:52,400 But voiceovers create their content. Exactly. It's a great way to add visual appeal without needing expensive equipment or filming your own footage 61 00:04:52,720 --> 00:04:58,080 Right and matt has another tip for making money even before you hit the monetization requirements 62 00:04:58,080 --> 00:05:05,120 Okay, now you've really got my attention. Tell me more. He recommends utilizing affiliate links in the descriptions of your video 63 00:05:05,200 --> 00:05:09,840 Affiliate links. Yep. Those are links to products related to your videos topic 64 00:05:09,920 --> 00:05:13,840 Right. One of you or clicks your link and makes a purchase you earn a commission 65 00:05:14,480 --> 00:05:20,400 Platforms like clickbank digistore 24 and even amazon have affiliate programs. That's pretty clever 66 00:05:20,480 --> 00:05:24,960 So even with a small audience you could potentially start earning some income right away. Exactly 67 00:05:24,960 --> 00:05:31,200 It's a smart way to leverage your early content and build momentum towards monetization. Makes sense 68 00:05:32,000 --> 00:05:36,160 Now let's move on to step five, which is all about optimizing your videos 69 00:05:36,880 --> 00:05:45,200 Optimizing what does that entail? Essentially, it's about making sure your videos are easily discoverable by both youtube's algorithm and potential viewers 70 00:05:45,280 --> 00:05:49,120 Okay, this involves fine-tuning elements like your videos title 71 00:05:49,120 --> 00:05:56,720 Uh description tags thumbnail and even adding subtitles. All of these factors play a role in how well your video performs on youtube 72 00:05:56,960 --> 00:06:00,880 So it's not just about throwing a video up there. You have to make it appealing and easy to find 73 00:06:01,200 --> 00:06:02,400 You got it 74 00:06:02,400 --> 00:06:03,520 Think of it this way 75 00:06:03,520 --> 00:06:09,440 You want to make it as easy as possible for people to find your video when they're searching for content related to your niche 76 00:06:10,080 --> 00:06:13,360 Makes sense. Is there a specific method for optimizing videos? 77 00:06:14,080 --> 00:06:16,880 Matt mentions a free extension called vidIQ 78 00:06:16,880 --> 00:06:20,880 Okay, which can be really helpful. Uh, it gives you insights into keywords 79 00:06:21,200 --> 00:06:26,880 Okay, search volume right and other factors that can help you optimize your videos visibility 80 00:06:27,200 --> 00:06:31,520 Okay, so you're taking a strategic approach to every aspect of this process. You got it. All right 81 00:06:31,520 --> 00:06:35,200 What's the final step? The final step is putting ads on your videos 82 00:06:35,440 --> 00:06:41,040 Okay, once you're part of the youtube partner program and your videos are monetized right you can start earning ad revenue 83 00:06:41,040 --> 00:06:48,240 Right matt recommends creating videos that are over 10 minutes long. Why 10 minutes longer videos allow you to include 84 00:06:48,480 --> 00:06:49,920 mid-roll ads 85 00:06:49,920 --> 00:06:52,640 Which are ads that appear during the video 86 00:06:52,800 --> 00:07:00,720 Ah, I see so the longer the video the more opportunities for ads smart and matt's strategy is to place ads every two minutes 87 00:07:01,120 --> 00:07:05,680 For maximum revenue. So for a 10 minute video, you could potentially have five ads 88 00:07:05,680 --> 00:07:11,600 That's pretty strategic. So he's laid out the six steps for making money on youtube without making videos 89 00:07:11,840 --> 00:07:16,400 Yes, but what about actually making those videos successful? Is that where his top secrets come in? 90 00:07:16,640 --> 00:07:21,920 You got it. He shared six secrets that provide valuable insights into the nuances of youtube 91 00:07:22,400 --> 00:07:26,640 And how to maximize your chances of success with this strategy. All right, lay mommy 92 00:07:26,800 --> 00:07:34,080 What's the first secret secret number one is all about making sure your videos are edited in a way that falls under fair use 93 00:07:34,080 --> 00:07:39,200 Okay, remember you need to demonstrate that you're using the content in a transformative way 94 00:07:39,680 --> 00:07:45,040 Adding your own unique elements and commentary. So it's not just about slapping together random clips 95 00:07:45,360 --> 00:07:48,240 You actually have to put in some effort and make it your own exactly 96 00:07:48,720 --> 00:07:53,280 He even suggests hiring a voiceover artist for just five dollars. Wow 97 00:07:53,840 --> 00:08:00,560 If you're not comfortable narrating yourself. Yeah, it adds a professional touch and helps differentiate your content. That's a great tip 98 00:08:00,720 --> 00:08:01,760 Oh 99 00:08:01,760 --> 00:08:07,920 It emphasizes the importance of making your video distinct from the original content. What about editing software? 100 00:08:08,160 --> 00:08:11,920 Is there a specific program? He recommends if you're on a budget 101 00:08:12,480 --> 00:08:16,320 He mentions a free editing software called open shot 102 00:08:16,880 --> 00:08:22,240 Which is a great alternative to the expensive options out there. Okay, so far this seems manageable 103 00:08:22,240 --> 00:08:30,160 What's secret number two secret number two focuses on posting frequency? Okay, matt advises uploading at least one video per day 104 00:08:30,160 --> 00:08:33,840 Right per channel. Wow a video a day. That's a lot of content 105 00:08:34,000 --> 00:08:37,520 It is but the logic behind it is that the more content you have out there 106 00:08:37,680 --> 00:08:41,200 The more opportunities you have for people to discover your channel and subscribe 107 00:08:41,280 --> 00:08:45,680 It's like casting a wider net right the more videos you have the more chances you have to attract viewers 108 00:08:45,920 --> 00:08:52,320 Exactly, and it also helps you gather data more quickly. You can see what's working. What's not and adjust your strategy accordingly 109 00:08:52,560 --> 00:08:54,560 Data is king. I've heard that before 110 00:08:54,880 --> 00:08:59,280 What about secret number three secret number three is all about creating eye catching thumbnails 111 00:08:59,280 --> 00:09:05,040 Remember the thumbnails the first thing people see so you want to make sure it grabs their attention. Oh, yeah thumbnails are crucial 112 00:09:05,120 --> 00:09:09,440 Yeah, I've definitely clicked on videos just because the thumbnail looked interesting exactly 113 00:09:10,080 --> 00:09:14,480 Matt suggests using free software like paint or canva to create thumbnails 114 00:09:14,720 --> 00:09:17,280 Okay, and he has a couple of tips for making them 115 00:09:17,920 --> 00:09:24,080 Stand out incorporating elements like red arrows or circles. Those are good tips 116 00:09:24,080 --> 00:09:31,760 Uh-huh. They seem simple enough, but they can make a big difference. What's secret number four secret number four is all about data analysis 117 00:09:31,920 --> 00:09:36,560 Okay, matt emphasizes the importance of tracking your video analytics 118 00:09:37,280 --> 00:09:43,040 Which basically means looking at the data youtube provides to see how your videos are performing 119 00:09:43,120 --> 00:09:48,560 So you're not just uploading and forgetting about it. You're actively monitoring how people are interacting with your videos 120 00:09:48,560 --> 00:09:55,520 Exactly. You want to see which videos are getting views right which ones are holding people's attention and which ones are falling flat 121 00:09:55,680 --> 00:10:01,760 Okay, this data can help you refine your strategy and make better content. That makes a lot of sense 122 00:10:02,080 --> 00:10:08,000 What about secret number five secret number five dives into audience retention and watch time 123 00:10:08,240 --> 00:10:14,080 Okay, which are two of the most important metrics for youtube's success. Okay, break those down for me. What do they mean? 124 00:10:14,400 --> 00:10:17,680 Audience retention refers to how long people watch your videos 125 00:10:17,680 --> 00:10:24,800 Okay, for example, if your video is 10 minutes long, right and the average viewer watches six minutes 126 00:10:25,120 --> 00:10:29,200 Yeah, your audience retention is 60 percent. Okay, that makes sense 127 00:10:29,520 --> 00:10:34,560 So a higher retention rate means people are more engaged with your content. Exactly. But what about watch time? 128 00:10:34,960 --> 00:10:38,480 Watch time is the total amount of time people have spent watching your videos 129 00:10:38,880 --> 00:10:44,480 It's a crucial metric for youtube because it indicates how valuable your content is to viewers 130 00:10:44,480 --> 00:10:49,440 So if people are watching your videos for longer periods of time youtube sees that as a good thing 131 00:10:49,760 --> 00:10:52,800 Yes, and is more likely to recommend your videos to others. You got it 132 00:10:53,280 --> 00:11:01,440 And matt has a specific recommendation for increasing audience retention. Okay, he suggests using fast cuts in your editing to maintain viewer engagement 133 00:11:01,680 --> 00:11:02,240 Fast cuts 134 00:11:02,240 --> 00:11:08,720 I've noticed a lot of youtube videos do that it definitely keeps things moving and prevents the video from feeling stale 135 00:11:08,960 --> 00:11:13,840 Exactly. It's a simple technique, but very effective. Right now on to secret number six 136 00:11:13,840 --> 00:11:18,720 All right. Hit me with secret number six secret number six is all about click-through rate or 137 00:11:19,440 --> 00:11:20,000 CTR 138 00:11:20,000 --> 00:11:24,880 CTR that sounds familiar, but remind me what that is. It's the percentage of people who click on your video 139 00:11:25,120 --> 00:11:30,160 Okay after seeing it in search results or the suggested videos feed, right? 140 00:11:30,480 --> 00:11:32,480 Basically, it's a measure of how 141 00:11:32,800 --> 00:11:38,800 Enticing your thumbnail and title are so a high CTR means your thumbnail and title are doing a good job of grabbing people's attention 142 00:11:38,880 --> 00:11:43,520 Exactly and matt suggests aiming for at least a six percent CTR 143 00:11:43,520 --> 00:11:48,240 Wow six percent. So it's not just about getting your video seen. It's about making sure they're clickable 144 00:11:48,720 --> 00:11:53,360 Precisely and when you combine a high CTR with a high average view duration 145 00:11:53,840 --> 00:11:57,040 Your video has a much higher chance of going viral. That makes sense 146 00:11:57,200 --> 00:12:00,480 So it's a combination of factors working together to boost your video's success 147 00:12:00,880 --> 00:12:05,200 Yeah, this is all incredibly fascinating stuff and it's really making me think about the potential of youtube 148 00:12:05,440 --> 00:12:08,720 It really does open up a whole new world of possibilities, doesn't it? 149 00:12:08,720 --> 00:12:14,160 Especially for those who may not have traditional video creation skills or resources exactly 150 00:12:14,240 --> 00:12:19,520 I'm already starting to brainstorm niche ideas and thinking about how I could apply these secrets to my own channel 151 00:12:20,320 --> 00:12:23,760 But before we get ahead of ourselves, let's take a step back and really unpack 152 00:12:24,320 --> 00:12:28,160 The ethical and legal implications of this strategy. That's an important point 153 00:12:28,480 --> 00:12:33,040 Yeah, while this strategy may seem like a quick and easy way to make money on youtube, right? 154 00:12:33,040 --> 00:12:40,480 It's crucial to understand the potential pitfalls and navigate this space responsibly. Right and I think our listeners would agree with that 155 00:12:41,520 --> 00:12:45,840 So before we jump into the details of the ethical and legal considerations 156 00:12:46,400 --> 00:12:51,600 Let's take a quick break. We'll be back in a moment to continue our deep dive into the world of youtube side hustles 157 00:12:52,000 --> 00:12:57,680 Sounds good. So we've established that this strategy has the potential to be pretty lucrative 158 00:12:57,680 --> 00:13:03,600 Yeah, but it's not without its complexities, right and I think the biggest question on everyone's mind is 159 00:13:04,240 --> 00:13:09,200 How does copyright law actually apply in this situation? We've talked about fair use 160 00:13:09,680 --> 00:13:14,480 But I'll admit I'm still a bit fuzzy on the details. Can you break it down for us? 161 00:13:15,040 --> 00:13:17,040 Absolutely at its core 162 00:13:17,440 --> 00:13:23,680 Copyright law is all about protecting the rights of creators. Okay when someone creates an original work 163 00:13:23,680 --> 00:13:30,880 Uh, whether it's a video a song a book or even a piece of code. Okay, they automatically have copyright protection 164 00:13:30,960 --> 00:13:33,760 So they essentially own the rights to that creation? Exactly 165 00:13:33,840 --> 00:13:39,440 They have the exclusive right to copy it distribute it display it perform it and create new works based on it 166 00:13:40,000 --> 00:13:45,200 But then how does fair use fit into all of this if creators have these exclusive rights? 167 00:13:45,920 --> 00:13:49,840 How can someone else re-upload their content without getting into trouble? 168 00:13:49,840 --> 00:13:58,160 Fair use is a legal doctrine that allows for limited use of copyrighted material. Okay without needing permission from a copyright holder 169 00:13:58,320 --> 00:14:06,400 Okay, it's designed to balance the rights of creators with the public interest in accessing and using copyrighted works for purposes like commentary 170 00:14:06,640 --> 00:14:09,280 Right criticism news reporting teaching and research 171 00:14:09,680 --> 00:14:13,680 So it's not a free pass to use any copyrighted material you want, right? 172 00:14:14,080 --> 00:14:18,880 There are specific conditions that need to be met right the courts consider a number of factors 173 00:14:18,880 --> 00:14:21,520 When determining whether a particular use 174 00:14:22,160 --> 00:14:25,200 Qualifies as fair use what kind of factors well 175 00:14:25,200 --> 00:14:30,240 They look at the purpose and character of the use okay the nature of the copyrighted work 176 00:14:30,400 --> 00:14:36,480 Okay, the amount and substantiality of the portion used right and the effect of the use on the potential 177 00:14:37,120 --> 00:14:40,400 Market for or value of the copyrighted work. Okay, that makes sense 178 00:14:40,400 --> 00:14:42,880 So it's not just about whether you're making money from the content 179 00:14:42,880 --> 00:14:49,680 It's about how you're using it right and whether it's affecting the original creators ability to profit from their work exactly and 180 00:14:50,160 --> 00:14:54,160 In the context of youtube things can get a bit more complicated 181 00:14:54,400 --> 00:14:59,520 Because youtube has its own set of policies and guidelines regarding copyright 182 00:15:00,080 --> 00:15:06,960 And they have automated systems in place to detect potential infringements. So if you're re-uploading someone else's video, uh-huh 183 00:15:08,000 --> 00:15:11,360 You could get flagged even if you think you're using it under fair use 184 00:15:11,360 --> 00:15:17,280 Yes, that's a possibility and if the copyright holder files a complaint 185 00:15:17,600 --> 00:15:22,800 Oh, your video could be taken down and your channel could even be penalized. That's pretty risky 186 00:15:22,960 --> 00:15:26,240 So how do people who are using this strategy avoid getting into trouble? 187 00:15:26,400 --> 00:15:32,080 That's where the concept of transformative use comes in okay to successfully claim fair use 188 00:15:32,720 --> 00:15:36,800 You need to demonstrate that you're not simply copying someone else's work 189 00:15:37,280 --> 00:15:39,840 Rather using it in a new and different way 190 00:15:39,840 --> 00:15:46,240 Okay adding your own unique spin commentary or critique kind of like those top 10 countdown videos we talked about earlier 191 00:15:46,320 --> 00:15:52,640 Exactly they take existing clips, but they add their own narration right editing and overall presentation 192 00:15:53,120 --> 00:15:58,080 Creating a new and distinct work. So the key is to add value and make it your own 193 00:15:58,400 --> 00:16:02,000 You're building upon the original work not just replicating it precisely 194 00:16:02,000 --> 00:16:07,680 It's about demonstrating creativity and originality even when using pre-existing material that makes a lot of sense 195 00:16:07,680 --> 00:16:13,600 But even if you're careful and follow all the guidelines it still seems like there's some inherent legal risk involved 196 00:16:13,840 --> 00:16:20,240 There's always some level of risk when dealing with copyright, right? Especially in the ever-evolving landscape of the internet 197 00:16:20,320 --> 00:16:23,600 Yeah, that's true. That's why it's so important to educate yourself about the law 198 00:16:24,320 --> 00:16:29,280 Stay up to date on youtube's policies and when in doubt err on the side of caution 199 00:16:30,160 --> 00:16:33,840 So what's your advice for our listeners who might be considering this strategy? 200 00:16:34,400 --> 00:16:36,640 What steps can they take to protect themselves? 201 00:16:36,640 --> 00:16:44,560 First and foremost. What's that? Do your research. Okay. Don't just rely on what you see in a youtube video or read in a blog post 202 00:16:44,640 --> 00:16:51,840 Yeah, take the time to understand the nuances of copyright law. Yeah, okay fair use and transformative use 203 00:16:51,920 --> 00:16:58,480 So actually read the law and understand the legal precedents. Exactly. Yeah, there are resources available online 204 00:16:58,560 --> 00:17:02,240 okay, legal guides specifically for content creators and 205 00:17:02,240 --> 00:17:08,880 Even free legal advice clinics you can consult. That's great advice. It's better to be safe than sorry 206 00:17:08,880 --> 00:17:11,360 Is there anything else our listeners should keep in mind? Yes 207 00:17:11,440 --> 00:17:17,680 It's crucial to be aware of the potential risks involved even if you're confident you're using content under fair use 208 00:17:18,560 --> 00:17:25,600 YouTube's algorithms and policies are constantly changing right so what might be allowed today might not be allowed tomorrow 209 00:17:26,080 --> 00:17:29,360 So stay informed and be prepared to adapt 210 00:17:29,360 --> 00:17:32,000 Exactly and finally and 211 00:17:32,880 --> 00:17:37,760 Perhaps most importantly always prioritize ethical considerations 212 00:17:38,400 --> 00:17:43,680 What do you mean by that? Well, even if you're technically operating within the bounds of the law, okay 213 00:17:44,160 --> 00:17:47,680 Ask yourself. Yeah, are you respecting the work of other creators? 214 00:17:48,320 --> 00:17:54,400 Are you giving credit where credit is due? Are you contributing to a culture of creativity and collaboration? 215 00:17:54,400 --> 00:17:59,760 Okay, or are you simply exploiting the system for your own gain those great questions? Yeah 216 00:18:00,000 --> 00:18:04,480 It's easy to get caught up in the excitement of making money and forget about the human element 217 00:18:04,640 --> 00:18:09,520 Exactly and at the end of the day, it's about building a sustainable and ethical online business 218 00:18:09,840 --> 00:18:14,800 I think that's something we can all agree on so to recap if you're considering this strategy 219 00:18:15,040 --> 00:18:21,760 Uh-huh. Do your research? Yes understand the risks and always prioritize ethical considerations. You got it 220 00:18:21,760 --> 00:18:27,920 Now I'm curious to know your thoughts as we've been discussing this. What stood out to you the most? Well, honestly, I'm 221 00:18:28,560 --> 00:18:32,960 surprised by how much I didn't know about copyright law and fair use 222 00:18:33,600 --> 00:18:38,960 Really? It's definitely more complex than I initially thought. It's a common misconception that anything goes online 223 00:18:39,120 --> 00:18:42,000 But the reality is that the internet is still governed by laws 224 00:18:42,480 --> 00:18:45,920 Yeah, and copyright law is especially important in the digital age 225 00:18:46,320 --> 00:18:49,840 I'm also struck by the importance of the transformative use concept. Yeah 226 00:18:49,840 --> 00:18:58,800 It's not enough to simply re-upload someone else's content, right? You need to add value make it your own and contribute something new to the conversation 227 00:18:59,040 --> 00:19:06,800 That's a crucial point. It's about building upon the work of others not just reblancating it. Yeah, and I think that's where the real creativity comes in 228 00:19:06,800 --> 00:19:11,360 It's a challenge, but it's also an opportunity to showcase your own unique perspective and skills 229 00:19:11,840 --> 00:19:16,400 And I think that's what makes this strategy so intriguing. It's not just about making money 230 00:19:16,400 --> 00:19:23,760 It's about finding creative ways to leverage existing resources and contribute something new to the online world 231 00:19:24,320 --> 00:19:29,760 Absolutely. It's about finding your own voice even within a framework that might seem restrictive at first glance 232 00:19:30,000 --> 00:19:32,560 I'm also really glad we talked about the ethical considerations 233 00:19:33,360 --> 00:19:38,720 It's easy to get caught up in the technicalities of the law and forget about the human impact of our actions 234 00:19:38,720 --> 00:19:45,200 It's a reminder that we're all part of a larger community and we need to be mindful of how our actions affect others 235 00:19:45,200 --> 00:19:51,600 Well said, so we've covered the steps. Yep the secrets the legal and ethical considerations 236 00:19:51,600 --> 00:19:55,600 Right. Is there anything else we need to explore before wrapping up this deep dive? 237 00:19:55,920 --> 00:19:58,720 There's one more piece of the puzzle that we haven't touched on yet. Oh 238 00:19:59,440 --> 00:20:00,640 And what's that? 239 00:20:00,640 --> 00:20:05,600 Matt mentioned in his video that this strategy allowed him to start making money quickly 240 00:20:06,080 --> 00:20:08,080 Okay, he even threw out some numbers 241 00:20:08,240 --> 00:20:14,480 Yeah claiming some channels are making upwards of a hundred thousand dollars a month. Wow using this method. Wow 242 00:20:14,480 --> 00:20:17,120 Okay, now we're talking serious money. Yeah 243 00:20:17,680 --> 00:20:22,880 But how is that even possible? That's a great question and to understand the financial potential of this strategy 244 00:20:23,360 --> 00:20:29,520 We need to take a closer look at the youtube ecosystem. Okay the different ways creators can earn money 245 00:20:29,760 --> 00:20:36,160 Right and the factors that influence their earnings. All right. Let's break it down. How does the youtube money machine actually work? 246 00:20:36,480 --> 00:20:38,480 All right, so let's talk money 247 00:20:38,480 --> 00:20:43,120 Matt claims some people are making serious cash using this youtube strategy 248 00:20:43,120 --> 00:20:48,320 Even upwards of a hundred thousand dollars a month. Mm-hmm. How is that even possible? 249 00:20:48,720 --> 00:20:55,760 Well, it's important to remember that youtube is a massive platform right with billions of users and there's a lot of money flowing through it 250 00:20:55,920 --> 00:21:01,760 Yeah creators have multiple avenues for generating income. Okay, and the most common one we've already touched on 251 00:21:01,840 --> 00:21:07,600 What's that is advertising revenue right those ads that play before during and after video exactly 252 00:21:07,600 --> 00:21:13,120 And the amount of money a creator earns from ads depends on a number of factors 253 00:21:13,200 --> 00:21:18,320 Okay, including the number of views their videos get right the engagement those videos receive 254 00:21:18,560 --> 00:21:24,960 Okay, and the types of ads that are displayed. So it's not just about views. It's about keeping people engaged and watching those ads 255 00:21:25,200 --> 00:21:33,680 That's right and youtube uses a metric called cpm. Okay, which stands for cost per mil right or sometimes cost per thousand views 256 00:21:33,680 --> 00:21:40,640 Okay, essentially it represents how much advertisers are willing to pay for every 1000 views of an ad 257 00:21:41,040 --> 00:21:45,760 Okay, i'm starting to get it. So if a video gets a million views and the cpm is five dollars 258 00:21:46,320 --> 00:21:50,080 The creator would earn five thousand dollars from those ads alone 259 00:21:50,480 --> 00:21:53,200 Exactly and cpm's can vary wildly 260 00:21:53,760 --> 00:21:59,680 Really depending on factors like the channel's niche the audience demographics, okay, and even the time of year 261 00:21:59,680 --> 00:22:06,160 So some niches are more valuable to advertisers than others absolutely for example videos about finance technology or business 262 00:22:06,720 --> 00:22:14,560 Often have higher cpm's because they attract an audience that's more likely to have disposable income and be interested in the products or services being advertised 263 00:22:14,640 --> 00:22:18,000 Okay, that makes sense. So ad revenue is one piece of the pie right 264 00:22:18,320 --> 00:22:23,840 But what are some other ways creators can make money on youtube another popular method is through affiliate marketing 265 00:22:23,840 --> 00:22:29,120 Which we talked about earlier right those special links in the video description that earned the creator a commission 266 00:22:29,120 --> 00:22:32,880 If a viewer makes a purchase exactly and this can be a really lucrative 267 00:22:33,440 --> 00:22:37,680 Revenue stream, yeah, especially if you're promoting products that are relevant to your niche 268 00:22:38,320 --> 00:22:41,200 And your audience is engaged in trusting 269 00:22:41,840 --> 00:22:45,840 So you're not just relying on youtube to pay you you're creating your own income streams 270 00:22:46,160 --> 00:22:48,880 Right and there are other ways to monetize as well 271 00:22:49,200 --> 00:22:57,760 Oh, like what some creators offer merchandise like t-shirts mugs or hats right which can be a great way to connect with fans and generate additional revenue 272 00:22:57,760 --> 00:23:02,480 Yeah, I've seen a lot of youtubers doing that and I bet it's a nice boost, especially if you have a loyal fan base 273 00:23:03,040 --> 00:23:05,280 Absolutely, and then there are things like channel memberships 274 00:23:05,840 --> 00:23:12,400 Where viewers pay a monthly fee to get exclusive perks like access to behind the scenes content special badges 275 00:23:12,800 --> 00:23:17,840 Or early access to videos. It's like a vip club for your most dedicated fans 276 00:23:18,320 --> 00:23:24,080 Exactly, and then you have creators who leverage their youtube channels to promote their own businesses 277 00:23:24,080 --> 00:23:29,520 Products or services. It's like a launching pad for their entrepreneurial endeavors precisely so 278 00:23:30,080 --> 00:23:33,920 As you can see there are many ways for creators to earn money on youtube, right? 279 00:23:34,240 --> 00:23:39,760 And it's often a combination of these different revenue streams that leads to those impressive six-figure incomes 280 00:23:39,840 --> 00:23:43,840 Okay, that all makes sense. So going back to matt's claim that 281 00:23:44,720 --> 00:23:50,160 Some channels using this reupload strategy are making over a hundred thousand dollars a month 282 00:23:51,360 --> 00:23:52,560 it's 283 00:23:52,560 --> 00:23:58,400 Theoretically possible if they're doing everything right choosing a profitable niche, right optimizing their videos 284 00:23:59,040 --> 00:24:05,440 Maximizing ad revenue utilizing affiliate marketing. Yes, and maybe even selling merchandise or memberships 285 00:24:05,600 --> 00:24:09,920 Exactly, it's not just about reuploading content. It's about building a successful youtube business 286 00:24:10,000 --> 00:24:14,240 And it's important to note that there's no guarantee of success right just like any business 287 00:24:14,240 --> 00:24:16,240 It takes hard work dedication and a bit of luck 288 00:24:16,400 --> 00:24:18,400 Exactly and even if you do everything right 289 00:24:18,400 --> 00:24:25,120 Youtube's algorithms and policies can change right which can impact your earnings. It's a constantly evolving landscape 290 00:24:25,440 --> 00:24:29,360 So you need to be adaptable and willing to adjust your strategy as needed? 291 00:24:29,440 --> 00:24:34,320 Absolutely, but the potential is definitely there and that's what makes this whole conversation so fascinating 292 00:24:34,800 --> 00:24:38,320 You know as we've been talking I've been thinking about something matt said in his video. Oh, yeah 293 00:24:39,040 --> 00:24:44,000 He emphasized that this strategy is particularly appealing to people who don't have traditional 294 00:24:44,000 --> 00:24:50,320 Video creation skills or access to expensive equipment. That's an interesting point. It's like democratizing 295 00:24:50,960 --> 00:24:57,280 Content creation making it accessible to a wider range of people exactly and I think that's what makes this so intriguing 296 00:24:57,840 --> 00:25:04,240 It's a reminder that there are multiple paths to success on youtube right and you don't necessarily need to be a professional 297 00:25:04,800 --> 00:25:10,240 Videographer or editor to build a thriving channel. It's about leveraging your existing skills and resources 298 00:25:10,240 --> 00:25:16,160 Being creative and finding your own unique niche within this vast online ecosystem 299 00:25:16,720 --> 00:25:19,360 Well said this deep dive has been a real eye-opener 300 00:25:19,360 --> 00:25:26,000 It has and I hope our listeners are feeling inspired and empowered to explore the possibilities of youtube 301 00:25:26,000 --> 00:25:30,960 Even if they've never considered themselves creators before I agree. It's been a thought-provoking conversation 302 00:25:31,280 --> 00:25:37,360 Yes, and I think we've only scratched the surface of this fascinating topic. So what's the final takeaway for our listeners? 303 00:25:37,360 --> 00:25:44,880 What do we want them to walk away with after this deep dive? I think the biggest takeaway is that youtube is a complex and ever-evolving 304 00:25:45,360 --> 00:25:47,760 Platform right with a lot of potential 305 00:25:48,160 --> 00:25:53,760 But it's important to approach it with a combination of creativity strategy and ethical awareness 306 00:25:53,920 --> 00:25:58,320 Yeah, whether you're creating original content or leveraging existing content 307 00:25:58,720 --> 00:26:04,640 The key is to add value engage your audience and build a sustainable business that you can be proud of 308 00:26:04,640 --> 00:26:10,000 That's a great way to put it. So dear listener, we encourage you to continue exploring this topic 309 00:26:10,560 --> 00:26:16,000 Do your research and don't be afraid to experiment and find your own unique path to success on youtube 310 00:26:16,160 --> 00:26:22,960 And remember the most important thing is to have fun be creative and enjoy the journey. That's great advice until next time 311 00:26:22,960 --> 00:26:34,960 Keep diving deep