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All right, get ready because today we're going deep into this whole lazy way to make money

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online.

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We're looking at this YouTube video by Make Money Matt, and he's making some big promises.

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He says he's found the secret to making money online without a ton of effort, but still

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making a good amount of money.

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Now I don't know about you, but I'm a little skeptical.

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Is this just another one of those get rich quick things?

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That's what we're going to try to figure out today.

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Yeah.

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I think the first thing you've got to understand is what Matt even means by lazy.

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He says in the video that it's not about doing nothing.

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It's more about working smarter and not harder and doing things that will pay you back for

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a long time.

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He calls it long half-life.

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You do the work once and then you can keep making money from it for years.

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It does sound kind of nice, right?

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Yeah.

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Like the dream side hustle.

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But even Matt says you have to put in some work at the beginning.

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His whole method is about affiliate marketing.

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I'm sure some of you listening already know about this, but for those who don't, it's

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basically partnering with businesses and you promote their stuff and get a cut of each

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sale you make.

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It's pretty common in the online business world.

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Oh yeah, for sure.

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It's a real business model that lots of people use successfully.

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But here's the thing.

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Just because it's real doesn't mean it's easy.

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The hard part is finding something you're interested in that also has a market.

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Matt calls it interest meets market.

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He even says to write down like 20 things you're into, hobbies, skills, whatever.

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And then see if those things fit into any of the things he says are profitable.

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Things like technology or finance or personal development, stuff like that.

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That's smart.

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I mean, you're obviously going to be more motivated and knowledgeable about something

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you actually care about, right?

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But finding something you're passionate about that can also make you money.

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That's got to be tough.

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It really is.

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Like take the whole world of online business.

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There's a ton of potential there because so many people want to make money online.

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But that also means there's a lot of competition.

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If you want to succeed, you've got to find your own little corner of that world, something

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specific that you can really own.

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Okay.

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So let's say you've done your research and found a good niche.

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What's the next step?

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Well, Matt says you need to find a product to partner with that pays well.

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He likes platforms like Digistore 24 and ClickBank.

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Those are basically like online stores for digital products.

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But he also says to go for products that cost at least $500.

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That way you can make a bigger commission on each sale.

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Maybe around $250 or more.

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Is that really possible though?

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Yeah, it can be.

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But don't forget those are just two of many places to look.

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You could always just reach out to companies directly and see if they have an affiliate

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program or find affiliate networks that are just for your niche.

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There are definitely options.

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The most important thing is to find products that will be good for your audience and make

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sure the company is legit.

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You don't want to recommend something that's going to make you look bad.

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Right.

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It's like recommending something to a friend.

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You wouldn't suggest something you didn't believe in.

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Speaking of recommendations, Matt actually uses his own YouTube course as an example.

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It costs $11,000.

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Did that seem kind of, I don't know, self-serving to you?

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It's not that unusual for affiliate marketers to promote their own products.

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But they should at least be upfront about it.

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As long as he's being honest and the product is actually good, it's not necessarily a bad

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thing.

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But it's definitely something to keep in mind.

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Yeah, for sure.

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Okay.

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So, you found your niche, you've got your product, and you're ready to start promoting.

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This is where Matt introduces his lazy content formula.

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But honestly, it doesn't sound all that lazy to me.

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Well, it's all relative.

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Lazy is probably just marketing speak in this case.

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What he's really talking about is being efficient and using things that already exist.

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His process is basically this.

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You find the best YouTube channels in your niche.

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And you write down what they say in their most popular videos.

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Then you take those transcripts and turn them into your own scripts.

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Then you make slideshows with visuals and record a voiceover or pay someone to do it.

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And upload it all to your own YouTube channel.

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Of course, you got to optimize everything for search and include your affiliate links

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in the descriptions.

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Wow, that sounds like a lot of work.

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Even just listening to you describe it, it's a lot of steps, especially for someone who's

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new to all this.

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And where does the long half-life thing come in?

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That's a good question.

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The idea is that if you make content that's always relevant, content that doesn't go out

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of date, then those videos can keep getting views and making you money for months or even

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years, even after you make them.

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Okay, I get that.

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But how do you know what will be evergreen?

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You have to think about the things that are fundamental to your niche, things that people

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will always need to know.

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For example, if you're in the personal finance niche, a video on budgeting will probably

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always be relevant.

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No matter what's happening in the stock market or with investments.

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Or if you're in the health and wellness niche, a video on the basics of good nutrition would

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probably stay relevant, even as new diets and fitness trends come and go.

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So instead of chasing trends, you're trying to create something timeless.

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That makes sense.

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But Matt makes some pretty big claims about how much money you can make, doesn't he?

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He does.

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In his example, he says, you upload three videos a week for a year and each video gets a thousand

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views a month.

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And even if only a small percentage of people who watch your videos actually buy the product,

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he says you could make $28,000 a month from an $11,000 product.

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$28,000 a month, that's a lot.

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But is it actually realistic?

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Well, it's definitely possible.

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But let's be real.

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Those numbers are based on a lot of assumptions.

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It's not as simple as uploading a few videos and getting rich.

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You have to make good content that people actually want to watch.

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You have to make sure people can find it.

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And you have to convince people to buy the product.

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And even if you do all that, there's still no guarantee it'll work out.

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Yeah.

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There's a lot that goes into it.

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Like he's saying you have to make three videos every week for a year.

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That's a lot of work.

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And then there's the whole thing about getting people to actually watch your videos.

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YouTube is so competitive these days.

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Oh, it is.

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You're basically competing with millions of other people for attention.

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And the algorithm that decides which videos people see is always changing.

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So even if you make great content, there's no guarantee people will find it.

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You have to be smart about what keywords you use and how you write your titles and descriptions.

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And you have to promote your videos.

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So it's not as simple as just making the videos and then forgetting about them.

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Not at all.

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Even if you start making money, you have to keep learning and changing your strategies

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to keep it going.

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So it's not really about being lazy.

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It's more about working smart and setting yourself up to make money in the long run.

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Maybe it's like strategically lazy.

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I like that.

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Okay, before we move on, Matt mentions a few other lazy tips.

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He says, you should focus on recurring revenue, things like software subscriptions where you

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get paid every month as long as people keep subscribing.

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He uses the examples of TubeBuddy and vidIQ, which are tools that YouTubers use.

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What do you think of that strategy?

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Recurring revenue can be great because it's more predictable than one-time sales.

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And since he's talking about YouTube, it makes sense to recommend tools that YouTubers

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would actually use.

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But you always have to make sure that any subscription you promote is worth the money.

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Good point.

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He also mentions using screen recording software to make videos, which I guess could be easier

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than making those fancy edited videos.

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It could be.

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And for some niches, like if you're teaching people how to use software, screen recordings

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can be really effective.

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People can actually see what you're doing on your computer, which can help them learn.

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And finally, he talks about outsourcing tasks you don't like, like editing videos or making

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thumbnails.

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He even mentions using Trello to manage everything.

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Is that taking the lazy thing too far?

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Outsourcing can be great for freeing up your time so you can focus on what you're good

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at.

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But you have to do it ethically.

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If you're going to outsource, make sure you're working with people who treat their workers

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fairly.

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So it's about finding a balance between being efficient and being responsible.

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Exactly.

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Now, before we finish up this part of our deep dive, I think there's another downside to

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Matt's lazy method that we should talk about.

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If everyone starts doing this whole thing of watching popular videos, writing down what

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they say, making slides, shows, will that lead to a lot of similar and unoriginal content

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on YouTube?

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Yeah, that's a good point.

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And it brings us back to how important it is to find your own unique angle.

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You need your own voice, even if you're in a proven niche.

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You definitely do.

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Because at the end of the day, being successful online, whether it's through affiliate marketing

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or something else, it takes more than just following a formula.

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It needs to be creative, you need to work hard, and you need to actually want to help

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your audience.

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So it's not just about being lazy, it's about being smart and strategic and finding a way

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to stand out.

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But before we get too deep into Matt's method, let's take a step back and think about the

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bigger picture.

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Is this whole strategically lazy affiliate marketing thing, is it actually a real way

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to make money online?

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Well, from what we've seen so far, the basic ideas are good.

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Marketing itself is a real business, and Matt's method gives you a plan to get started.

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It's like he's giving you the instructions, but you still have to build it yourself.

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Yeah, exactly.

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It's not some magic trick, it's a strategy.

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And you have to put in the work and plan things out and be a little bit of an entrepreneur.

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And like with any business, there are risks.

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There's no guarantee you'll be successful.

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That's true.

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A lot of things can affect whether someone will be successful with this.

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Choosing the right niche, the right products, making good content, marketing it well, it

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all matters.

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And you can't forget about luck.

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Sometimes being in the right place at the right time can make a big difference.

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For sure.

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It seems like Matt's video is mostly for beginners, people who are just starting to learn about

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online business.

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But what about people who already have experience with making content or marketing?

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Would this lazy method still work for them?

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That's interesting.

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The main ideas could definitely still apply.

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But someone with experience might not need as much guidance.

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They might be able to tweak the method and make it work even better.

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Because they already know some things.

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Like someone who's already good at SEO can probably figure out the right keywords to

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use and optimize their videos really quickly.

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Yeah, it's like learning any new skill.

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The more you do it, the more experience you get.

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And the better you get at finding your own way of doing things, you start to see the

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bigger picture and understand how all the pieces fit together.

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And for people who already know about online business, the most helpful part might be the

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specific strategies and tools Matt talks about.

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Not necessarily the whole formula itself.

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Like his advice about finding profitable niches and researching affiliate products.

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And using Trello to organize your work.

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That stuff can be useful for anyone, no matter how much experience they have.

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Those are really good points.

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It makes me think about how Matt's approach compares to other ways to make money online

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that we've talked about.

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Like remember that episode we did on dropshipping that was also about selling products online.

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But it was more about managing the logistics and shipping than making content.

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Oh yeah, that's right.

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With dropshipping, you're basically the middleman between the customer and the supplier.

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You don't have to store or ship the products, which can be good for some people.

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But it has its own challenges.

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Like finding good suppliers, making sure the products are good quality, and dealing with

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customer service.

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And then there was that episode on freelancing, which is all about selling your skills and

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services directly to clients.

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That's a whole different kind of hustle.

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You have to market yourself, build a portfolio, and network to find clients.

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Exactly.

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Each method has its own pros and cons.

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And what works for one person might not work for another.

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That's so true.

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I think that's one of the most important things to remember when you're exploring online

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business.

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There's no one right way to do it.

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Definitely not.

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The best way to make money online is the way that fits your skills and interests and resources

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and lifestyle.

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And how much risk and uncertainty you're comfortable with.

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Yeah, for sure.

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Some methods need more money up front.

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Some need more work over time.

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And some are just more unpredictable.

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That's all part of it.

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You really have to be honest with yourself about your strengths and weaknesses, and choose

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something that feels right for you.

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I think that's a perfect segue to a really important point.

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Self-awareness.

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Oh, absolutely.

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Tell me more about that.

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Self-awareness play into all of this.

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Well, it's about understanding what motivates you, what your goals are, how you like to

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work, and how much risk you're willing to take.

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Like, if you're someone who loves having creative freedom and working independently, freelancing

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might be a good fit.

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But if you prefer structure and knowing what to expect, a more systematized approach like

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maths might be better.

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So it's not just about finding a method that works.

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It's about finding one that works for you.

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Something that you can keep doing and that makes you feel good.

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Exactly.

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And I think that's where a lot of those get rich quick schemes miss.

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They promise you easy money, but they don't talk about the human side of things.

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The personal journey that goes into building a successful online business.

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Right.

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It's not just about the money.

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It's about finding something you actually enjoy doing, something that makes you feel

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good about yourself and what you're doing.

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It is.

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Otherwise, it just becomes another boring job.

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And who wants that?

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Definitely not me.

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And that brings us back to what Matt said about doing something you're passionate about.

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It's not just about finding a niche that makes money.

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It's about finding one that you actually care about.

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Something that makes you excited and motivates you to create.

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It really makes a difference.

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When you're passionate about something, it shows in your work and people can feel that.

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They can.

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And that can really help you stand out online.

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It helps you connect with your audience and build a brand that people trust.

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Absolutely.

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And it makes the whole process more enjoyable.

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When you're doing something you love, it doesn't even feel like work.

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It feels like you're expressing yourself and sharing what you know with the world.

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It's like that saying, do what you love and you'll never work a day in your life.

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Exactly.

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But even if you're passionate about your niche, it's important to remember that building

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a successful online business takes time and effort and dedication.

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There will be challenges and setbacks and times when you doubt yourself.

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Right.

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It's not always easy.

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There will be days when you feel like giving up.

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There will be.

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But if you have a strong foundation and a clear vision and a real passion for what you're

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doing, you'll be more likely to push through those tough times and eventually reach your

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goals.

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All about resilience.

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And that resilience often comes from knowing why you're doing this in the first place.

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What's driving you?

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What kind of impact do you want to make?

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What kind of legacy do you want to leave behind?

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Wow, those are big questions.

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They are.

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But they're important to think about.

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They really are.

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Because in the end, success is about more than just making money.

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It's about creating something meaningful, something that makes a difference in the world, even

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if it's just a small difference.

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It's just making the world a better place.

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I like that.

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Okay.

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So before we wrap up this whole deep dive into Matt's lazy content formula, I want to

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go back to something we talked about earlier, that long half-life content.

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We talked about how that kind of content stays relevant over time and can keep making you

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money for years, but how do you actually make content like that?

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That's the big question.

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Right.

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There's no perfect answer.

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But there are some things you can do to increase the chances of your content lasting.

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One important thing is to focus on the basics.

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Like the core ideas or concepts that aren't going to become outdated.

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It's like building a house.

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You need a strong foundation that can handle anything.

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So instead of chasing what's trendy right now, you're building something more solid.

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Exactly.

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That means thinking carefully about your niche and figuring out what knowledge or skills

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people will always need.

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Like if you're in the personal finance niche, a video about budgeting will probably always

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be helpful.

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It doesn't matter what's happening with the stock market or investments.

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Or if you're in the health and wellness niche, a video about good nutrition would probably

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stay relevant.

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Even as new diets and fitness fads come and go.

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So it's about giving people something that will always be valuable.

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Right.

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And if you can't predict the future, you can make your content more likely to last by focusing

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on the timeless parts of your niche.

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What are the things that will always be in demand?

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So you have to think strategically, not just about what's popular now, but what will be

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valuable for a long time.

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Exactly.

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And I think this is true for any online business, not just making content.

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You want to create something that can grow and change over time.

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So you're not just trying to make a quick book.

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You're building something that lasts.

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That's the goal.

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And that might mean not following every trend or trying to go viral.

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It's about having a plan for your business and sticking to your values, even when it's

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tempting to take shortcuts or do what everyone else is doing.

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So you have to be brave enough to be different and find your own way, even if it's not the

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easiest or most popular way.

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I think that's what makes successful online entrepreneurs different.

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They don't just follow a formula or copy other people.

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They have a vision and they're creative and they're determined to make something truly

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special.

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So you're finding your own voice and sharing it with everyone.

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Exactly.

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And that's what I love about the online world.

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It's always changing and there's so many possibilities.

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And if you're willing to work hard, you can achieve amazing things.

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Well, I think we've covered Matt's lazy content formula pretty thoroughly and it's clear that

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it's not as easy as it sounds.

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But it does give you a structured way to approach affiliate marketing and it makes you think

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about how to make content that will last.

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It definitely does.

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And even if you don't use Matt's method exactly, the things we talked about today, finding

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a good niche, making good content and building a business that can last are important for

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anyone who wants to be successful online.

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I completely agree.

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So as we wrap up this deep dive, I want to leave you with one last question to think

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about.

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If you were to try this lazy method, what niche would you choose and what would make you stand

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out from everyone else?

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Really think about that.

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What are you passionate about?

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What do you know or what skills do you have that you could share with others?

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How could you create something really special and valuable that people would love?

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That's a great question to ask yourself.

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Remember, being successful online isn't about finding some magic trick or taking the easy

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way out.

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It's about finding your own voice, sharing what you love and creating something you're

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proud of.

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Well said.

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Thank you so much to everyone listening for joining us on this deep dive.

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We hope you learned something new and feel inspired.

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Until next time, keep learning, keep growing, and keep exploring.