Hey everyone and welcome back for another deep dive.
Today, we're looking at YouTube, but with kind of a twist.
So you know how like almost everyone and their mother
is talking about making it big on YouTube
and all that stuff.
Right.
Well, what if I told you there's a way
to potentially rake in.
Some cash without ever even having to film a video.
Really?
Yeah, no fancy cameras or lighting or any of that jazz.
Wow, that's pretty appealing to, I bet, a lot of people.
Right.
You know, people who are a little camera shy.
Or maybe they just value their privacy.
Exactly.
And that's exactly what got me.
So intrigued by this video we're diving into today.
It's called How to Make Money on YouTube
without making videos, step by step.
Catchy title.
Yeah, and it's by this guy who calls himself Make Money Matt.
Make Money Matt.
Yeah.
So he's got quite the story, too.
Oh yeah.
Claims he was a millionaire by the time he was 20.
Wow.
From YouTube.
And now he's running over 12 channels.
OK, so he definitely does the thing or two about YouTube,
then.
Yeah, and his whole thing is that YouTube is like.
This amazing business model.
OK.
You put in the work upfront, and then you just.
Kind of kick back and enjoy that passive income.
Passive income.
Yeah.
Well, that's the dream, isn't it?
For a lot of people.
It is.
And he talks about location independence.
Yeah.
You know, you can do it at any age and all that.
Yeah, it sounds pretty enticing, for sure.
It does, but.
We're here to peel back those layers
and see what's really going on.
All right, let's get to it.
So one of the first things that jumped out at me was.
How much Matt emphasizes niching down.
Nitching down.
Yeah.
What does he mean by that?
He basically says that you can't just.
Make videos about anything and everything.
You really got to find your specific content category
to focus on.
I mean, that makes sense, right?
YouTube's massive.
You can't just be throwing stuff at the wall
and seeing what sticks.
Exactly.
You've got to have a plan.
You've got to find your people.
Right.
And that's what's so great about targeting the right audience.
Finding that group of viewers who were actively searching
for that specific type of content.
And so what kind of niches is he recommending?
Well, he really highlights categories like health.
Wealth, happiness, relationships, travel.
OK, so the good stuff?
Yeah, the stuff that people are always interested in.
Right.
Because you don't want to be chasing.
That's because you want to be trending at the moment.
Exactly.
These are every video.
They've got that long-term potential.
Sometimes these niches are great for revenue, too, right?
Oh, yeah.
He mentioned something called CPM.
CPM.
Yeah, cost per mil, which basically means the amount of money.
You earn for every 1,000 views.
OK, I got you.
And those popular niches we were talking about?
They tend to have higher CPMs.
Why is that?
Well, advertisers are willing to pay more.
To reach those specific audiences.
So if you're in a niche that's in high demand,
you're going to be needing more money.
You got it.
Interesting.
Yeah, it's kind of like.
Imagine that each view on your video
is a little piece of land that you own on YouTube.
And the CPM is like the rent you're earning from each piece.
So higher CPM equals more rent.
Exactly.
I like that analogy.
So focusing on these high CPM leeches
is key to maximizing your earnings.
But Matt also throws in some real-world examples.
Of channels in these niches making bank.
Yeah, some of them are earning.
Over $100,000 a month.
Wow.
OK, that definitely got my attention.
Right.
That's impressive.
But I'm sure.
That's just a handful of success stories, right?
It's important to keep in mind.
Those are just a few examples.
And there are tons of other channels out there.
Yeah, and we don't know how you're doing.
Exactly.
Don't let those big numbers fool you.
OK.
It's not a guaranteed path to riches.
It still takes effort, strategy, and yeah, a little bit of luck.
Right, there's no such thing as overnight success.
Even on YouTube.
Nope.
OK, so let's say you found your niche.
Something that you're genuinely interested in.
And it's got the potential for those high CPMs.
OK.
Now what?
How do you actually create the content
without filming yourself?
That is the big question, isn't it?
That's the whole premise of this deep dive.
It is.
So Matt outlines like eight different methods.
You can use to create this faceless content.
Hate methods, huh?
Yeah.
Are you ready to dive into those?
I'm all ears.
OK, so first up, he talks about using stock footage.
Stock footage.
Yeah, so there are all these websites out there.
OK.
Where you can find all this high quality footage and images.
That you can just edit together.
So you don't need to film anything yourself.
Exactly.
And there's all kinds of free editing software too.
So you don't even need to break the bank.
To get started.
Right.
That's pretty cool.
So even if you're not filming, you can still
create visually appealing videos.
OK.
What else is on the list?
OK, so another popular option is to create
tutorials using screen recording software.
Ah, so if you're techie, you could do a
little bootleg software tutorials and stuff.
Exactly.
If you're knowledgeable about something.
You can record yourself teaching a skill
or demonstrating a process.
And you never even have to show your face.
Hmm, that's clever.
And then there's slide shows with voiceovers.
Slide shows, huh?
Yes, so you can present information really clearly
and concisely.
You just create a series of slides with text and images,
and then you record your voice narrating it.
So it's kind of like a presentation.
But on YouTube.
Exactly.
Interesting.
I know, right?
It's starting to sound like this faceless YouTube thing
could actually work.
It really is.
But wait, there's more?
Oh, there's more.
Yeah, Matt's got even more creative options.
OK, lay it on me.
He talks about text-based content, like quotes or stories.
Oh, yeah, I've seen those kinds of videos.
And there's whiteboard animations?
Whiteboard animations, like those ones?
Were the hand draws on the board?
I love those.
I know.
They're so engaging.
And they're actually surprisingly easy to create these days.
There's software for that.
Yeah, you don't have to be like a professional animator.
Oh, wait, so this is getting more and more interesting.
Like, they're all these creative avenues.
Even if you don't want to be on camera.
That's awesome.
And then he even suggests repurposing existing YouTube
content.
Oh, repurposing content.
Yeah, but he really stresses that you've got to understand
fair use guidelines.
Right, you don't want to get in trouble.
Exactly, because that's where things can get a little tricky.
Yeah, if fair use is complicated.
It is.
Like, a legal family.
It lets you use copyrighted stuff.
But there are rules.
You've got to do your research.
So let's say you've figured out which content creation method
do you want to use.
How do you make sure?
Your videos actually get seen by the right people.
I mean, that's the challenge, isn't it?
It is.
There are millions of videos out there.
So how do you stand out?
Right.
And that's where Matt brings in his so-called secret sauce.
Secret sauce, huh?
I'm intrigued.
Yeah, it's called similar metadata.
Similar metadata.
OK, I'm not sure.
I'm familiar with that term.
So basically, metadata is information.
That helps YouTube understand what your videos are about.
OK, so it's kind of like labels on a product.
Yeah, it's exactly.
That makes sense.
So how does this help you make money?
Well, Matt says that if you use
consistent keywords across your videos,
it creates this feedback loop.
Interesting.
And that can boost your watch time.
Which is what you want.
Right.
He says YouTube's algorithm picks up on these keywords.
And starts recommending your videos to people.
To the right people.
Yeah, exactly.
Yeah.
People who have watched your other content.
So it's like you're creating a web within YouTube.
Guiding viewers from one video to the next.
Oh, OK, I see it.
And he really emphasizes that this targeted keyword research.
And consistent metadata is crucial.
For getting your video seen.
It's all about strategy.
It is.
So it's not just about making good content.
It's about strategically connecting it within YouTube
system.
Right.
You've got to play the game.
But even if you've got the content creation
and you've optimized your metadata,
you still need to figure out how to make money from it.
Exactly.
And that's what we'll be diving into next.
OK.
Matt outlines four main methods.
For monetizing your faceless YouTube channel.
OK.
We've got ad revenue, digital products,
affiliate marketing, and sponsorships.
All right.
So those are the money making avenues.
They are.
I'm ready to explore those.
OK.
So we'll take a short break and come back to explore those.
Money making avenues in just a bit.
Sounds good.
All right.
So let's dive into those money making avenues.
Yeah.
Let's break it down.
So ad revenue seems like the most obvious one.
It's the classic YouTube model, right?
Yeah.
You upload videos, people watch.
Ads play, and you get a cut.
But how do you actually maximize those earnings?
Well, Matt really emphasized.
Focusing on those high CPM niches we talked about.
Right.
Those high CPM niches.
So CPM stands for?
Cost per mill.
And that basically represents?
So much advertisers are willing to pay.
For 1,000 views on your videos.
Exactly.
So if you're creating content in a niche.
That's in high demand.
Advertisers are more likely to.
Bit higher for ad placements on your videos.
Which means more money for you.
Right.
OK.
But are there any other strategies?
For maximizing ad revenue.
Yeah, Matt also suggests creating videos that are?
Longer than eight minutes.
Yeah.
Why is that?
So you can include multiple ad placements.
Throughout the video.
Ah.
OK, so more ads equals more money.
Exactly.
Got it.
Think of it like this.
Each ad break is like a toll booth on a highway.
OK.
The longer the highway, the more toll booths you can have.
And the more revenue you collect.
OK.
I like that.
Longer videos equals more potential earnings.
OK, so what about those other monetization methods?
What are digital products?
Digital products can be anything.
From online courses and ebooks to software, templates,
even digital art.
Basically, you're using your YouTube videos as a way.
To attract an audience and then showcase your expertise.
And then you offer these digital products.
As a way for viewers to deepen their knowledge.
Ah.
So you create valuable free content.
To attract viewers.
And then.
If they want more, they can purchase your digital product.
Yeah, it's like offering a premium version of your content.
I like that.
And the beauty of digital products is.
They're highly scalable.
Exactly.
You create them once and then.
You can sell them over and over again.
You got no need to create new content.
For each sale.
That's awesome.
Yeah.
OK, what about affiliate marketing?
So affiliate marketing is all about promoting.
Other people's products.
OK.
And earning a commission for each sale.
So let's say you're making videos about.
Healthy cooking.
OK.
And you find a company that sells.
High quality kitchen appliances.
Yeah.
You can become an affiliate for that company.
And include a special link to their products.
In your video descriptions.
Exactly.
And if someone clicks on your link and makes a purchase.
You earn a commission.
So you're basically like a middleman.
Connecting viewers with products that align with your content.
Yeah.
And you get a cut of the profit.
Sounds like a win-win for everyone.
It can be.
But it's important to choose.
Affiliate products that you actually believe in.
Right.
You don't want to be promoting.
The old thing.
Exactly.
It's got to be relevant to your audience.
And you got to be authentic.
People can spot a fake from a mile away.
For sure.
OK.
So what about sponsorships?
So sponsorships are a great way to monetize.
Once you've got a loyal following.
OK.
So once you've built up your channel a bit.
Companies will pay you to feature their.
Products or services in your videos.
Oh wow.
So they could like mention the sponsor.
Set the video or show their logo.
Yeah.
Or even create a dedicated segment.
Wow.
About their product.
That sounds pretty lucrative.
It can be.
But how do you actually get those sponsorship deals.
Well Matt suggests creating a media kit.
That showcases your channel stats.
OK.
Your audience demographics.
And engagement rates.
So you got to have those numbers ready to go.
Yeah.
And then what reach out to companies.
Exactly.
Align with your niche.
And propose those sponsorship opportunities.
Right.
And you got to negotiate fair rates.
And be transparent about your disclosures.
OK.
So there's a lot more to it then.
Just waiting for companies to come to you.
You got it.
You got to hustle.
You got to put yourself out there.
So we've talked about what Matt recommends.
But is there anything he advises against.
Oh that's a good question.
When it comes to monetizing your channel.
Yeah.
What does he say not to do.
He says don't rely too heavily.
On merchandise sales and channel memberships.
Oh really.
Yeah he thinks those have lower profit margins.
Unless you have a massive audience.
Right.
So merchandise like t-shirts.
Mugs.
Hats with your channel's logo.
Yeah.
And channel memberships where viewers pay.
A monthly fee for exclusive content.
Those aren't necessarily the best.
Path to YouTube riches.
No usually.
OK so we've covered a lot here.
Four main monetization methods for faceless YouTube.
Ad revenue.
Digital products.
Affiliate marketing.
And sponsorships.
A lot of potential avenues to explore.
Yeah.
But you mentioned that Matt offers a paid program too.
Called Tube Mastery in Monetization.
Right.
So what's that all about.
Well he positions it as.
A comprehensive step by step guide.
OK.
To YouTube success.
So it's like a YouTube boot camp.
Kind of.
Where he walks you through the whole process.
That's one way to put it.
Yep.
He provides checklists and templates.
He has studies.
OK.
Even community support and coaching.
So it's like having a coach in your corner.
Someone to guide you and answer your questions.
Exactly.
And of course he's got those impressive student testimonials.
People who claiming to be earning thousands of dollars.
From their faceless YouTube channels.
It's definitely compelling.
Right.
It makes you think.
Hey maybe I can do this too.
Right.
But it's important to remember.
Those testimonials are carefully chosen.
Right.
We're only seeing the best outcomes.
Exactly.
It's like that survivorship bias.
We're only seeing the winners.
Right.
And even for those who have achieved success.
It's impossible to know how much.
It's directly because of Matt's program.
Or their own hard work and dedication.
Exactly.
So you got to take those testimonials
with a grain of salt.
And not expect that just buying this program.
Will guarantee you the same results.
Right.
You still got to put in the work.
OK.
So let's dig a little deeper.
What does Tube Mastery and monetization actually include?
Well from what he says in the video.
It covers all sorts of things.
Like.
Nip selection, channel setup.
Content creation, optimization.
OK.
The whole shebang.
And of course monetization.
He walks you through each step.
OK.
With instructions and resources.
Sounds pretty comprehensive.
But is there anything like unique?
Or groundbreaking about his methods.
That's a good question.
It's tough to say without actually seeing the program.
Right.
A lot of the advice he shares in the video.
You can find through research.
Or just by experimenting yourself.
So the real value might be.
In the structure and the support system.
It's like having that coach.
To hold you accountable.
Yeah.
Which could be super helpful.
Especially if you're new to all this.
It can feel overwhelming.
But we got to remember.
Matt's program is a business.
Right.
And he's got a vested interest.
In making YouTube success seem achievable.
He's selling a solution to a problem.
And that problem is people thinking YouTube is too hard.
Right.
But it's not all smoke and mirrors.
People are making money.
From faceless YouTube channels.
Oh yeah.
For sure.
Matt himself is proof of that.
And he's got those student testimonials.
So it is a viable path.
But.
There's a but.
There's always a but.
What's the but?
The YouTube landscape is constantly changing.
Right.
What worked a year ago might not work today.
Exactly.
So even if you follow all the roles.
Just do everything right.
There's still no guarantee.
It takes more than just following instructions.
So it's not like a passive income dream come true.
Not exactly.
You got to be creative.
You got to be persistent.
OK.
You got to be willing to adapt.
So what's the takeaway for our listeners.
Who are thinking about this faceless YouTube thing.
Well I'd say the first step is to do your research.
OK.
Explore different niches.
Watch successful channels.
Get a feel for what works.
Exactly.
And don't just chase the money.
Choose something you're actually passionate about.
Right.
Passion is key.
And what about Matt's program.
Yeah.
Should they consider two mastery and monetization.
That's a personal decision.
If you want structure and support.
Then his program could be a good fit.
But if you're more of a DIR.
You can probably figure it out on your own.
But research and experimentation.
So it's all about.
What works best for you.
Exactly.
But before we wrap up this part.
I want to talk about the why.
The why.
Yeah.
Why do people choose.
To be faceless on YouTube.
That's a great question.
It's not just about the how.
It's about the motivation.
Right.
What are the reasons.
So we'll dive into that in the next part.
We'll explore those reasons.
And the ethical implications.
Sounds good.
Stay tuned.
OK.
So we're back and ready to tackle the big question.
The why behind faceless YouTube.
Exactly.
What motivates people.
To create all this content without ever showing their face.
Well it's different for everyone.
But for some it's all about privacy.
Privacy.
OK.
Maybe they've got a successful career.
In a different field.
OK.
So they want to keep those worlds separate.
Exactly.
They don't want their boss.
To see them rapping on YouTube or whatever.
Right.
Or their clients.
Yeah.
Exactly.
So it's like a secret identity almost.
Kind of.
You can express yourself.
But you don't have to worry about.
The real world consequences.
Right.
You can just be yourself.
And for some people it might be about.
Overcoming shyness.
Oh yeah.
That's a big one.
Like not everyone.
Is comfortable being on camera.
Right.
And faceless.
Yeah.
YouTube gives them that freedom.
To share their knowledge and passions.
Without the stage fright.
Yeah.
It's like the internet equivalent.
Of wearing a mask.
I like that.
So you can express yourself without judgment.
Exactly.
OK.
What about those.
Who see it as more of a strategic decision.
Ah yeah.
Like they think a brand.
Without a specific face.
Can be more relatable.
Interesting.
Or maybe they think it'll appeal.
To a wider audience.
So instead of building a personal brand.
They're building a brand.
Around.
Icept or a niche.
Yeah.
Exactly.
Which makes sense.
Especially if you're targeting a global audience.
And sometimes going faceless.
Can actually make the content better.
Oh how so.
Think about those relaxing rain sounds videos.
Oh yeah.
Or those lo-fi beats to study to channels.
There's no face there to distract you.
Right.
You just focus on the experience.
Like the content is the star.
Not the creator.
OK.
But there are downsides too right.
Yeah for sure.
Like if you're not showing your face.
Doesn't that make it harder to.
Build trust with your audience.
It can be.
But it's not impossible.
OK.
You can still establish credibility.
Through the quality of your content.
Right.
It's about what you say and do.
Not what you look like.
Exactly.
And some viewers might actually prefer.
Faceless channels.
Really.
Yeah they might find them.
Less distracting.
Oh.
OK.
I see.
It's all about personal preference.
Right.
OK.
But what about the ethical side of things.
Ah.
Yeah.
That's an important consideration.
Are there any risks with.
Creating content anonymously.
Well if you're not transparent about who you are.
It can be easier to spread misinformation.
No that's a good point.
Or create misleading content.
And you don't have to worry about the consequences.
Right.
Because nobody knows who you are.
It's like that saying.
Power corrupts.
And absolute power corrupts.
Absolutely.
So anonymity can be dangerous.
It can be.
And it can make it hard for viewers.
To figure out if the information.
Is actually credible.
Right.
If you don't know who's behind the content.
How do you know if they're an expert.
Or if they're biased.
Exactly.
So we need to be careful.
When we're watching faceless YouTube channels.
Yeah.
Be critical of what you see.
Consider the source.
Even if you don't know who they are.
And look for evidence.
Don't just blindly believe everything.
Good advice.
So as we wrap up this deep dive.
What are your final thoughts.
I'd say approach the online world.
With curiosity but also a little bit of skepticism.
OK.
Faceless.
YouTube has a lot to offer.
But it's not without its challenges.
So it's up to each individual to decide.
If this approach is right for them.
Exactly.
So if you're thinking about creating.
Content without being on camera.
Do your research.
Way the pros and cons.
And choose what feels right.
But remember whether you're showing your face or not.
The key to success is creating high quality content.
Right.
Content that provides value to your audience.
Be authentic.
And be mindful of the ethical implications.
Will said.
Thanks for joining us.
On this deep dive into the world.
Of faceless YouTube.
It's been a pleasure.
Until next time.