1 00:00:00,000 --> 00:00:02,700 Hey everyone and welcome back for another deep dive. 2 00:00:02,700 --> 00:00:07,080 Today, we're looking at YouTube, but with kind of a twist. 3 00:00:07,080 --> 00:00:09,560 So you know how like almost everyone and their mother 4 00:00:09,560 --> 00:00:11,240 is talking about making it big on YouTube 5 00:00:11,240 --> 00:00:12,080 and all that stuff. 6 00:00:12,080 --> 00:00:12,920 Right. 7 00:00:12,920 --> 00:00:14,080 Well, what if I told you there's a way 8 00:00:14,080 --> 00:00:16,400 to potentially rake in. 9 00:00:16,400 --> 00:00:19,280 Some cash without ever even having to film a video. 10 00:00:19,280 --> 00:00:20,120 Really? 11 00:00:20,120 --> 00:00:23,620 Yeah, no fancy cameras or lighting or any of that jazz. 12 00:00:23,620 --> 00:00:27,520 Wow, that's pretty appealing to, I bet, a lot of people. 13 00:00:27,520 --> 00:00:28,360 Right. 14 00:00:28,360 --> 00:00:30,640 You know, people who are a little camera shy. 15 00:00:30,640 --> 00:00:33,280 Or maybe they just value their privacy. 16 00:00:33,280 --> 00:00:34,320 Exactly. 17 00:00:34,320 --> 00:00:35,760 And that's exactly what got me. 18 00:00:35,760 --> 00:00:38,320 So intrigued by this video we're diving into today. 19 00:00:38,320 --> 00:00:40,680 It's called How to Make Money on YouTube 20 00:00:40,680 --> 00:00:42,800 without making videos, step by step. 21 00:00:42,800 --> 00:00:43,640 Catchy title. 22 00:00:43,640 --> 00:00:47,640 Yeah, and it's by this guy who calls himself Make Money Matt. 23 00:00:47,640 --> 00:00:48,400 Make Money Matt. 24 00:00:48,400 --> 00:00:49,240 Yeah. 25 00:00:49,240 --> 00:00:51,440 So he's got quite the story, too. 26 00:00:51,440 --> 00:00:51,780 Oh yeah. 27 00:00:51,780 --> 00:00:54,400 Claims he was a millionaire by the time he was 20. 28 00:00:54,400 --> 00:00:54,900 Wow. 29 00:00:54,900 --> 00:00:55,560 From YouTube. 30 00:00:55,560 --> 00:00:57,760 And now he's running over 12 channels. 31 00:00:57,760 --> 00:01:00,800 OK, so he definitely does the thing or two about YouTube, 32 00:01:00,800 --> 00:01:01,300 then. 33 00:01:01,300 --> 00:01:03,320 Yeah, and his whole thing is that YouTube is like. 34 00:01:03,320 --> 00:01:04,600 This amazing business model. 35 00:01:04,600 --> 00:01:05,100 OK. 36 00:01:05,100 --> 00:01:08,400 You put in the work upfront, and then you just. 37 00:01:08,400 --> 00:01:10,880 Kind of kick back and enjoy that passive income. 38 00:01:10,880 --> 00:01:11,800 Passive income. 39 00:01:11,800 --> 00:01:12,360 Yeah. 40 00:01:12,360 --> 00:01:13,000 Yeah. 41 00:01:13,000 --> 00:01:14,520 Well, that's the dream, isn't it? 42 00:01:14,520 --> 00:01:15,480 For a lot of people. 43 00:01:15,480 --> 00:01:15,980 It is. 44 00:01:15,980 --> 00:01:17,600 And he talks about location independence. 45 00:01:17,600 --> 00:01:18,480 Yeah. 46 00:01:18,480 --> 00:01:21,000 You know, you can do it at any age and all that. 47 00:01:21,000 --> 00:01:23,840 Yeah, it sounds pretty enticing, for sure. 48 00:01:23,840 --> 00:01:24,720 It does, but. 49 00:01:24,720 --> 00:01:26,320 We're here to peel back those layers 50 00:01:26,320 --> 00:01:28,040 and see what's really going on. 51 00:01:28,040 --> 00:01:29,160 All right, let's get to it. 52 00:01:29,160 --> 00:01:31,880 So one of the first things that jumped out at me was. 53 00:01:31,880 --> 00:01:35,640 How much Matt emphasizes niching down. 54 00:01:35,640 --> 00:01:36,560 Nitching down. 55 00:01:36,560 --> 00:01:36,800 Yeah. 56 00:01:36,800 --> 00:01:37,960 What does he mean by that? 57 00:01:37,960 --> 00:01:40,480 He basically says that you can't just. 58 00:01:40,480 --> 00:01:42,640 Make videos about anything and everything. 59 00:01:42,640 --> 00:01:45,800 You really got to find your specific content category 60 00:01:45,800 --> 00:01:46,840 to focus on. 61 00:01:46,840 --> 00:01:47,760 I mean, that makes sense, right? 62 00:01:47,760 --> 00:01:48,800 YouTube's massive. 63 00:01:48,800 --> 00:01:50,480 You can't just be throwing stuff at the wall 64 00:01:50,480 --> 00:01:51,520 and seeing what sticks. 65 00:01:51,520 --> 00:01:52,480 Exactly. 66 00:01:52,480 --> 00:01:53,640 You've got to have a plan. 67 00:01:53,640 --> 00:01:54,920 You've got to find your people. 68 00:01:54,920 --> 00:01:55,420 Right. 69 00:01:55,420 --> 00:01:58,040 And that's what's so great about targeting the right audience. 70 00:01:58,040 --> 00:02:01,840 Finding that group of viewers who were actively searching 71 00:02:01,840 --> 00:02:03,840 for that specific type of content. 72 00:02:03,840 --> 00:02:06,480 And so what kind of niches is he recommending? 73 00:02:06,480 --> 00:02:09,480 Well, he really highlights categories like health. 74 00:02:09,480 --> 00:02:13,800 Wealth, happiness, relationships, travel. 75 00:02:13,800 --> 00:02:15,000 OK, so the good stuff? 76 00:02:15,000 --> 00:02:17,240 Yeah, the stuff that people are always interested in. 77 00:02:17,240 --> 00:02:17,800 Right. 78 00:02:17,800 --> 00:02:18,840 Because you don't want to be chasing. 79 00:02:18,840 --> 00:02:20,600 That's because you want to be trending at the moment. 80 00:02:20,600 --> 00:02:20,960 Exactly. 81 00:02:20,960 --> 00:02:21,800 These are every video. 82 00:02:21,800 --> 00:02:23,560 They've got that long-term potential. 83 00:02:23,560 --> 00:02:26,200 Sometimes these niches are great for revenue, too, right? 84 00:02:26,200 --> 00:02:26,680 Oh, yeah. 85 00:02:26,680 --> 00:02:28,520 He mentioned something called CPM. 86 00:02:28,520 --> 00:02:29,160 CPM. 87 00:02:29,160 --> 00:02:32,120 Yeah, cost per mil, which basically means the amount of money. 88 00:02:32,120 --> 00:02:33,640 You earn for every 1,000 views. 89 00:02:33,640 --> 00:02:34,640 OK, I got you. 90 00:02:34,640 --> 00:02:36,960 And those popular niches we were talking about? 91 00:02:36,960 --> 00:02:38,920 They tend to have higher CPMs. 92 00:02:38,920 --> 00:02:39,920 Why is that? 93 00:02:39,920 --> 00:02:42,840 Well, advertisers are willing to pay more. 94 00:02:42,840 --> 00:02:44,680 To reach those specific audiences. 95 00:02:44,680 --> 00:02:48,480 So if you're in a niche that's in high demand, 96 00:02:48,480 --> 00:02:49,920 you're going to be needing more money. 97 00:02:49,920 --> 00:02:50,720 You got it. 98 00:02:50,720 --> 00:02:51,240 Interesting. 99 00:02:51,240 --> 00:02:52,200 Yeah, it's kind of like. 100 00:02:52,200 --> 00:02:53,840 Imagine that each view on your video 101 00:02:53,840 --> 00:02:57,280 is a little piece of land that you own on YouTube. 102 00:02:57,280 --> 00:03:01,280 And the CPM is like the rent you're earning from each piece. 103 00:03:01,280 --> 00:03:03,520 So higher CPM equals more rent. 104 00:03:03,520 --> 00:03:04,520 Exactly. 105 00:03:04,520 --> 00:03:05,640 I like that analogy. 106 00:03:05,640 --> 00:03:08,000 So focusing on these high CPM leeches 107 00:03:08,000 --> 00:03:10,600 is key to maximizing your earnings. 108 00:03:10,600 --> 00:03:13,440 But Matt also throws in some real-world examples. 109 00:03:13,440 --> 00:03:16,160 Of channels in these niches making bank. 110 00:03:16,160 --> 00:03:17,920 Yeah, some of them are earning. 111 00:03:17,920 --> 00:03:20,240 Over $100,000 a month. 112 00:03:20,240 --> 00:03:21,400 Wow. 113 00:03:21,400 --> 00:03:22,880 OK, that definitely got my attention. 114 00:03:22,880 --> 00:03:23,760 Right. 115 00:03:23,760 --> 00:03:24,360 That's impressive. 116 00:03:24,360 --> 00:03:25,120 But I'm sure. 117 00:03:25,120 --> 00:03:27,440 That's just a handful of success stories, right? 118 00:03:27,440 --> 00:03:28,800 It's important to keep in mind. 119 00:03:28,800 --> 00:03:30,520 Those are just a few examples. 120 00:03:30,520 --> 00:03:32,320 And there are tons of other channels out there. 121 00:03:32,320 --> 00:03:33,600 Yeah, and we don't know how you're doing. 122 00:03:33,600 --> 00:03:34,200 Exactly. 123 00:03:34,200 --> 00:03:35,920 Don't let those big numbers fool you. 124 00:03:35,920 --> 00:03:36,520 OK. 125 00:03:36,520 --> 00:03:38,320 It's not a guaranteed path to riches. 126 00:03:38,320 --> 00:03:42,040 It still takes effort, strategy, and yeah, a little bit of luck. 127 00:03:42,040 --> 00:03:44,000 Right, there's no such thing as overnight success. 128 00:03:44,000 --> 00:03:44,920 Even on YouTube. 129 00:03:44,920 --> 00:03:45,560 Nope. 130 00:03:45,560 --> 00:03:48,000 OK, so let's say you found your niche. 131 00:03:48,000 --> 00:03:50,040 Something that you're genuinely interested in. 132 00:03:50,040 --> 00:03:52,920 And it's got the potential for those high CPMs. 133 00:03:52,920 --> 00:03:53,320 OK. 134 00:03:53,320 --> 00:03:53,840 Now what? 135 00:03:53,840 --> 00:03:55,800 How do you actually create the content 136 00:03:55,800 --> 00:03:57,560 without filming yourself? 137 00:03:57,560 --> 00:03:59,240 That is the big question, isn't it? 138 00:03:59,240 --> 00:04:01,040 That's the whole premise of this deep dive. 139 00:04:01,040 --> 00:04:01,440 It is. 140 00:04:01,440 --> 00:04:04,360 So Matt outlines like eight different methods. 141 00:04:04,360 --> 00:04:06,760 You can use to create this faceless content. 142 00:04:06,760 --> 00:04:08,040 Hate methods, huh? 143 00:04:08,040 --> 00:04:08,520 Yeah. 144 00:04:08,520 --> 00:04:09,720 Are you ready to dive into those? 145 00:04:09,720 --> 00:04:10,800 I'm all ears. 146 00:04:10,800 --> 00:04:13,880 OK, so first up, he talks about using stock footage. 147 00:04:13,880 --> 00:04:15,080 Stock footage. 148 00:04:15,080 --> 00:04:16,800 Yeah, so there are all these websites out there. 149 00:04:16,800 --> 00:04:17,240 OK. 150 00:04:17,240 --> 00:04:19,800 Where you can find all this high quality footage and images. 151 00:04:19,800 --> 00:04:21,280 That you can just edit together. 152 00:04:21,280 --> 00:04:22,920 So you don't need to film anything yourself. 153 00:04:22,920 --> 00:04:23,840 Exactly. 154 00:04:23,840 --> 00:04:26,640 And there's all kinds of free editing software too. 155 00:04:26,640 --> 00:04:28,200 So you don't even need to break the bank. 156 00:04:28,200 --> 00:04:29,000 To get started. 157 00:04:29,000 --> 00:04:29,640 Right. 158 00:04:29,640 --> 00:04:30,440 That's pretty cool. 159 00:04:30,440 --> 00:04:32,800 So even if you're not filming, you can still 160 00:04:32,800 --> 00:04:34,800 create visually appealing videos. 161 00:04:34,800 --> 00:04:35,360 OK. 162 00:04:35,360 --> 00:04:36,360 What else is on the list? 163 00:04:36,360 --> 00:04:39,560 OK, so another popular option is to create 164 00:04:39,560 --> 00:04:42,000 tutorials using screen recording software. 165 00:04:42,000 --> 00:04:44,280 Ah, so if you're techie, you could do a 166 00:04:44,280 --> 00:04:46,040 little bootleg software tutorials and stuff. 167 00:04:46,040 --> 00:04:46,800 Exactly. 168 00:04:46,800 --> 00:04:48,800 If you're knowledgeable about something. 169 00:04:48,800 --> 00:04:51,480 You can record yourself teaching a skill 170 00:04:51,480 --> 00:04:53,360 or demonstrating a process. 171 00:04:53,360 --> 00:04:55,160 And you never even have to show your face. 172 00:04:55,160 --> 00:04:56,480 Hmm, that's clever. 173 00:04:56,480 --> 00:04:59,000 And then there's slide shows with voiceovers. 174 00:04:59,000 --> 00:04:59,880 Slide shows, huh? 175 00:04:59,880 --> 00:05:02,840 Yes, so you can present information really clearly 176 00:05:02,840 --> 00:05:03,720 and concisely. 177 00:05:03,720 --> 00:05:07,320 You just create a series of slides with text and images, 178 00:05:07,320 --> 00:05:10,200 and then you record your voice narrating it. 179 00:05:10,200 --> 00:05:11,720 So it's kind of like a presentation. 180 00:05:11,720 --> 00:05:12,720 But on YouTube. 181 00:05:12,720 --> 00:05:13,720 Exactly. 182 00:05:13,720 --> 00:05:14,400 Interesting. 183 00:05:14,400 --> 00:05:15,440 I know, right? 184 00:05:15,440 --> 00:05:18,360 It's starting to sound like this faceless YouTube thing 185 00:05:18,360 --> 00:05:19,440 could actually work. 186 00:05:19,440 --> 00:05:20,480 It really is. 187 00:05:20,480 --> 00:05:21,520 But wait, there's more? 188 00:05:21,520 --> 00:05:22,560 Oh, there's more. 189 00:05:22,560 --> 00:05:24,960 Yeah, Matt's got even more creative options. 190 00:05:24,960 --> 00:05:26,120 OK, lay it on me. 191 00:05:26,120 --> 00:05:30,120 He talks about text-based content, like quotes or stories. 192 00:05:30,120 --> 00:05:31,800 Oh, yeah, I've seen those kinds of videos. 193 00:05:31,800 --> 00:05:33,000 And there's whiteboard animations? 194 00:05:33,000 --> 00:05:35,160 Whiteboard animations, like those ones? 195 00:05:35,160 --> 00:05:36,800 Were the hand draws on the board? 196 00:05:36,800 --> 00:05:37,560 I love those. 197 00:05:37,560 --> 00:05:38,360 I know. 198 00:05:38,360 --> 00:05:39,520 They're so engaging. 199 00:05:39,520 --> 00:05:42,320 And they're actually surprisingly easy to create these days. 200 00:05:42,320 --> 00:05:43,520 There's software for that. 201 00:05:43,520 --> 00:05:46,400 Yeah, you don't have to be like a professional animator. 202 00:05:46,400 --> 00:05:48,440 Oh, wait, so this is getting more and more interesting. 203 00:05:48,440 --> 00:05:50,480 Like, they're all these creative avenues. 204 00:05:50,480 --> 00:05:52,800 Even if you don't want to be on camera. 205 00:05:52,800 --> 00:05:53,600 That's awesome. 206 00:05:53,600 --> 00:05:57,960 And then he even suggests repurposing existing YouTube 207 00:05:57,960 --> 00:05:58,320 content. 208 00:05:58,320 --> 00:05:59,680 Oh, repurposing content. 209 00:05:59,680 --> 00:06:02,880 Yeah, but he really stresses that you've got to understand 210 00:06:02,880 --> 00:06:03,920 fair use guidelines. 211 00:06:03,920 --> 00:06:05,280 Right, you don't want to get in trouble. 212 00:06:05,280 --> 00:06:09,280 Exactly, because that's where things can get a little tricky. 213 00:06:09,280 --> 00:06:11,160 Yeah, if fair use is complicated. 214 00:06:11,160 --> 00:06:11,640 It is. 215 00:06:11,640 --> 00:06:12,560 Like, a legal family. 216 00:06:12,560 --> 00:06:14,040 It lets you use copyrighted stuff. 217 00:06:14,040 --> 00:06:15,680 But there are rules. 218 00:06:15,680 --> 00:06:16,840 You've got to do your research. 219 00:06:16,840 --> 00:06:21,400 So let's say you've figured out which content creation method 220 00:06:21,400 --> 00:06:22,520 do you want to use. 221 00:06:22,520 --> 00:06:23,720 How do you make sure? 222 00:06:23,720 --> 00:06:26,440 Your videos actually get seen by the right people. 223 00:06:26,440 --> 00:06:27,640 I mean, that's the challenge, isn't it? 224 00:06:27,640 --> 00:06:28,280 It is. 225 00:06:28,280 --> 00:06:29,760 There are millions of videos out there. 226 00:06:29,760 --> 00:06:32,360 So how do you stand out? 227 00:06:32,360 --> 00:06:33,080 Right. 228 00:06:33,080 --> 00:06:37,240 And that's where Matt brings in his so-called secret sauce. 229 00:06:37,240 --> 00:06:39,720 Secret sauce, huh? 230 00:06:39,720 --> 00:06:40,520 I'm intrigued. 231 00:06:40,520 --> 00:06:42,360 Yeah, it's called similar metadata. 232 00:06:42,360 --> 00:06:43,320 Similar metadata. 233 00:06:43,320 --> 00:06:44,880 OK, I'm not sure. 234 00:06:44,880 --> 00:06:46,520 I'm familiar with that term. 235 00:06:46,520 --> 00:06:49,120 So basically, metadata is information. 236 00:06:49,120 --> 00:06:52,120 That helps YouTube understand what your videos are about. 237 00:06:52,120 --> 00:06:54,520 OK, so it's kind of like labels on a product. 238 00:06:54,520 --> 00:06:55,440 Yeah, it's exactly. 239 00:06:55,440 --> 00:06:56,240 That makes sense. 240 00:06:56,240 --> 00:06:57,960 So how does this help you make money? 241 00:06:57,960 --> 00:06:59,920 Well, Matt says that if you use 242 00:06:59,920 --> 00:07:03,360 consistent keywords across your videos, 243 00:07:03,360 --> 00:07:05,440 it creates this feedback loop. 244 00:07:05,440 --> 00:07:06,520 Interesting. 245 00:07:06,520 --> 00:07:08,840 And that can boost your watch time. 246 00:07:08,840 --> 00:07:10,320 Which is what you want. 247 00:07:10,320 --> 00:07:10,960 Right. 248 00:07:10,960 --> 00:07:14,920 He says YouTube's algorithm picks up on these keywords. 249 00:07:14,920 --> 00:07:17,080 And starts recommending your videos to people. 250 00:07:17,080 --> 00:07:17,960 To the right people. 251 00:07:17,960 --> 00:07:18,720 Yeah, exactly. 252 00:07:18,720 --> 00:07:18,880 Yeah. 253 00:07:18,880 --> 00:07:20,640 People who have watched your other content. 254 00:07:20,640 --> 00:07:24,320 So it's like you're creating a web within YouTube. 255 00:07:24,320 --> 00:07:26,400 Guiding viewers from one video to the next. 256 00:07:26,400 --> 00:07:27,200 Oh, OK, I see it. 257 00:07:27,200 --> 00:07:30,640 And he really emphasizes that this targeted keyword research. 258 00:07:30,640 --> 00:07:32,960 And consistent metadata is crucial. 259 00:07:32,960 --> 00:07:34,440 For getting your video seen. 260 00:07:34,440 --> 00:07:36,040 It's all about strategy. 261 00:07:36,040 --> 00:07:36,680 It is. 262 00:07:36,680 --> 00:07:39,520 So it's not just about making good content. 263 00:07:39,520 --> 00:07:42,440 It's about strategically connecting it within YouTube 264 00:07:42,440 --> 00:07:43,040 system. 265 00:07:43,040 --> 00:07:43,440 Right. 266 00:07:43,440 --> 00:07:44,560 You've got to play the game. 267 00:07:44,560 --> 00:07:47,560 But even if you've got the content creation 268 00:07:47,560 --> 00:07:50,040 and you've optimized your metadata, 269 00:07:50,040 --> 00:07:52,240 you still need to figure out how to make money from it. 270 00:07:52,240 --> 00:07:53,440 Exactly. 271 00:07:53,440 --> 00:07:55,120 And that's what we'll be diving into next. 272 00:07:55,120 --> 00:07:55,680 OK. 273 00:07:55,680 --> 00:07:58,280 Matt outlines four main methods. 274 00:07:58,280 --> 00:08:02,600 For monetizing your faceless YouTube channel. 275 00:08:02,600 --> 00:08:03,160 OK. 276 00:08:03,160 --> 00:08:06,840 We've got ad revenue, digital products, 277 00:08:06,840 --> 00:08:09,520 affiliate marketing, and sponsorships. 278 00:08:09,520 --> 00:08:09,800 All right. 279 00:08:09,800 --> 00:08:11,280 So those are the money making avenues. 280 00:08:11,280 --> 00:08:11,920 They are. 281 00:08:11,920 --> 00:08:13,080 I'm ready to explore those. 282 00:08:13,080 --> 00:08:13,360 OK. 283 00:08:13,360 --> 00:08:15,960 So we'll take a short break and come back to explore those. 284 00:08:15,960 --> 00:08:18,000 Money making avenues in just a bit. 285 00:08:18,000 --> 00:08:19,160 Sounds good. 286 00:08:19,160 --> 00:08:19,480 All right. 287 00:08:19,480 --> 00:08:21,200 So let's dive into those money making avenues. 288 00:08:21,200 --> 00:08:21,520 Yeah. 289 00:08:21,520 --> 00:08:22,760 Let's break it down. 290 00:08:22,760 --> 00:08:25,160 So ad revenue seems like the most obvious one. 291 00:08:25,160 --> 00:08:27,280 It's the classic YouTube model, right? 292 00:08:27,280 --> 00:08:27,480 Yeah. 293 00:08:27,480 --> 00:08:29,360 You upload videos, people watch. 294 00:08:29,360 --> 00:08:31,280 Ads play, and you get a cut. 295 00:08:31,280 --> 00:08:34,440 But how do you actually maximize those earnings? 296 00:08:34,440 --> 00:08:35,840 Well, Matt really emphasized. 297 00:08:35,840 --> 00:08:38,200 Focusing on those high CPM niches we talked about. 298 00:08:38,200 --> 00:08:38,360 Right. 299 00:08:38,360 --> 00:08:39,960 Those high CPM niches. 300 00:08:39,960 --> 00:08:41,680 So CPM stands for? 301 00:08:41,680 --> 00:08:42,920 Cost per mill. 302 00:08:42,920 --> 00:08:44,200 And that basically represents? 303 00:08:44,200 --> 00:08:45,960 So much advertisers are willing to pay. 304 00:08:45,960 --> 00:08:47,680 For 1,000 views on your videos. 305 00:08:47,680 --> 00:08:48,280 Exactly. 306 00:08:48,280 --> 00:08:50,800 So if you're creating content in a niche. 307 00:08:50,800 --> 00:08:52,600 That's in high demand. 308 00:08:52,600 --> 00:08:54,200 Advertisers are more likely to. 309 00:08:54,200 --> 00:08:56,880 Bit higher for ad placements on your videos. 310 00:08:56,880 --> 00:08:58,640 Which means more money for you. 311 00:08:58,640 --> 00:08:59,480 Right. 312 00:08:59,480 --> 00:09:00,080 OK. 313 00:09:00,080 --> 00:09:01,800 But are there any other strategies? 314 00:09:01,800 --> 00:09:03,680 For maximizing ad revenue. 315 00:09:03,680 --> 00:09:06,600 Yeah, Matt also suggests creating videos that are? 316 00:09:06,600 --> 00:09:07,680 Longer than eight minutes. 317 00:09:07,680 --> 00:09:08,840 Longer than eight minutes. 318 00:09:08,840 --> 00:09:09,280 Yeah. 319 00:09:09,280 --> 00:09:09,960 Why is that? 320 00:09:09,960 --> 00:09:12,200 So you can include multiple ad placements. 321 00:09:12,200 --> 00:09:13,160 Throughout the video. 322 00:09:13,160 --> 00:09:14,520 Ah. 323 00:09:14,520 --> 00:09:17,120 OK, so more ads equals more money. 324 00:09:17,120 --> 00:09:17,720 Exactly. 325 00:09:17,720 --> 00:09:18,160 Got it. 326 00:09:18,160 --> 00:09:19,040 Think of it like this. 327 00:09:19,040 --> 00:09:21,840 Each ad break is like a toll booth on a highway. 328 00:09:21,840 --> 00:09:22,280 OK. 329 00:09:22,280 --> 00:09:25,000 The longer the highway, the more toll booths you can have. 330 00:09:25,000 --> 00:09:26,240 And the more revenue you collect. 331 00:09:26,240 --> 00:09:26,640 OK. 332 00:09:26,640 --> 00:09:27,160 I like that. 333 00:09:27,160 --> 00:09:30,080 Longer videos equals more potential earnings. 334 00:09:30,080 --> 00:09:33,360 OK, so what about those other monetization methods? 335 00:09:33,360 --> 00:09:34,680 What are digital products? 336 00:09:34,680 --> 00:09:36,200 Digital products can be anything. 337 00:09:36,200 --> 00:09:40,000 From online courses and ebooks to software, templates, 338 00:09:40,000 --> 00:09:41,120 even digital art. 339 00:09:41,120 --> 00:09:43,920 Basically, you're using your YouTube videos as a way. 340 00:09:43,920 --> 00:09:46,720 To attract an audience and then showcase your expertise. 341 00:09:46,720 --> 00:09:49,000 And then you offer these digital products. 342 00:09:49,000 --> 00:09:51,200 As a way for viewers to deepen their knowledge. 343 00:09:51,200 --> 00:09:51,880 Ah. 344 00:09:51,880 --> 00:09:54,680 So you create valuable free content. 345 00:09:54,680 --> 00:09:55,680 To attract viewers. 346 00:09:55,680 --> 00:09:56,360 And then. 347 00:09:56,360 --> 00:09:59,720 If they want more, they can purchase your digital product. 348 00:09:59,720 --> 00:10:02,000 Yeah, it's like offering a premium version of your content. 349 00:10:02,000 --> 00:10:03,560 I like that. 350 00:10:03,560 --> 00:10:05,080 And the beauty of digital products is. 351 00:10:05,080 --> 00:10:06,240 They're highly scalable. 352 00:10:06,240 --> 00:10:06,840 Exactly. 353 00:10:06,840 --> 00:10:08,040 You create them once and then. 354 00:10:08,040 --> 00:10:09,440 You can sell them over and over again. 355 00:10:09,440 --> 00:10:11,120 You got no need to create new content. 356 00:10:11,120 --> 00:10:12,080 For each sale. 357 00:10:12,080 --> 00:10:12,880 That's awesome. 358 00:10:12,880 --> 00:10:13,400 Yeah. 359 00:10:13,400 --> 00:10:14,880 OK, what about affiliate marketing? 360 00:10:14,880 --> 00:10:17,880 So affiliate marketing is all about promoting. 361 00:10:17,880 --> 00:10:19,040 Other people's products. 362 00:10:19,040 --> 00:10:19,520 OK. 363 00:10:19,520 --> 00:10:22,280 And earning a commission for each sale. 364 00:10:22,280 --> 00:10:24,280 So let's say you're making videos about. 365 00:10:24,280 --> 00:10:25,360 Healthy cooking. 366 00:10:25,360 --> 00:10:25,880 OK. 367 00:10:25,880 --> 00:10:29,360 And you find a company that sells. 368 00:10:29,360 --> 00:10:31,520 High quality kitchen appliances. 369 00:10:31,520 --> 00:10:32,000 Yeah. 370 00:10:32,000 --> 00:10:33,960 You can become an affiliate for that company. 371 00:10:33,960 --> 00:10:36,560 And include a special link to their products. 372 00:10:36,560 --> 00:10:37,680 In your video descriptions. 373 00:10:37,680 --> 00:10:38,240 Exactly. 374 00:10:38,240 --> 00:10:40,240 And if someone clicks on your link and makes a purchase. 375 00:10:40,240 --> 00:10:41,320 You earn a commission. 376 00:10:41,320 --> 00:10:42,920 So you're basically like a middleman. 377 00:10:42,920 --> 00:10:46,760 Connecting viewers with products that align with your content. 378 00:10:46,760 --> 00:10:47,080 Yeah. 379 00:10:47,080 --> 00:10:48,640 And you get a cut of the profit. 380 00:10:48,640 --> 00:10:50,440 Sounds like a win-win for everyone. 381 00:10:50,440 --> 00:10:51,320 It can be. 382 00:10:51,320 --> 00:10:52,880 But it's important to choose. 383 00:10:52,880 --> 00:10:55,320 Affiliate products that you actually believe in. 384 00:10:55,320 --> 00:10:55,960 Right. 385 00:10:55,960 --> 00:10:56,920 You don't want to be promoting. 386 00:10:56,920 --> 00:10:57,640 The old thing. 387 00:10:57,640 --> 00:10:58,280 Exactly. 388 00:10:58,280 --> 00:10:59,800 It's got to be relevant to your audience. 389 00:10:59,800 --> 00:11:01,280 And you got to be authentic. 390 00:11:01,280 --> 00:11:03,760 People can spot a fake from a mile away. 391 00:11:03,760 --> 00:11:04,520 For sure. 392 00:11:04,520 --> 00:11:04,840 OK. 393 00:11:04,840 --> 00:11:06,720 So what about sponsorships? 394 00:11:06,720 --> 00:11:09,800 So sponsorships are a great way to monetize. 395 00:11:09,800 --> 00:11:11,480 Once you've got a loyal following. 396 00:11:11,480 --> 00:11:11,720 OK. 397 00:11:11,720 --> 00:11:13,920 So once you've built up your channel a bit. 398 00:11:13,920 --> 00:11:16,480 Companies will pay you to feature their. 399 00:11:16,480 --> 00:11:18,520 Products or services in your videos. 400 00:11:18,520 --> 00:11:19,520 Oh wow. 401 00:11:19,520 --> 00:11:21,040 So they could like mention the sponsor. 402 00:11:21,040 --> 00:11:23,000 Set the video or show their logo. 403 00:11:23,000 --> 00:11:23,360 Yeah. 404 00:11:23,360 --> 00:11:25,160 Or even create a dedicated segment. 405 00:11:25,160 --> 00:11:25,720 Wow. 406 00:11:25,720 --> 00:11:26,720 About their product. 407 00:11:26,720 --> 00:11:28,360 That sounds pretty lucrative. 408 00:11:28,360 --> 00:11:28,960 It can be. 409 00:11:28,960 --> 00:11:31,640 But how do you actually get those sponsorship deals. 410 00:11:31,640 --> 00:11:34,040 Well Matt suggests creating a media kit. 411 00:11:34,040 --> 00:11:36,720 That showcases your channel stats. 412 00:11:36,720 --> 00:11:37,040 OK. 413 00:11:37,040 --> 00:11:38,600 Your audience demographics. 414 00:11:38,600 --> 00:11:39,720 And engagement rates. 415 00:11:39,720 --> 00:11:42,080 So you got to have those numbers ready to go. 416 00:11:42,080 --> 00:11:42,600 Yeah. 417 00:11:42,600 --> 00:11:45,040 And then what reach out to companies. 418 00:11:45,040 --> 00:11:45,520 Exactly. 419 00:11:45,520 --> 00:11:47,040 Align with your niche. 420 00:11:47,040 --> 00:11:49,160 And propose those sponsorship opportunities. 421 00:11:49,160 --> 00:11:49,400 Right. 422 00:11:49,400 --> 00:11:51,640 And you got to negotiate fair rates. 423 00:11:51,640 --> 00:11:53,760 And be transparent about your disclosures. 424 00:11:53,760 --> 00:11:54,360 OK. 425 00:11:54,360 --> 00:11:56,080 So there's a lot more to it then. 426 00:11:56,080 --> 00:11:58,080 Just waiting for companies to come to you. 427 00:11:58,080 --> 00:11:58,760 You got it. 428 00:11:58,760 --> 00:11:59,560 You got to hustle. 429 00:11:59,560 --> 00:12:01,160 You got to put yourself out there. 430 00:12:01,160 --> 00:12:03,720 So we've talked about what Matt recommends. 431 00:12:03,720 --> 00:12:06,880 But is there anything he advises against. 432 00:12:06,880 --> 00:12:08,080 Oh that's a good question. 433 00:12:08,080 --> 00:12:09,920 When it comes to monetizing your channel. 434 00:12:09,920 --> 00:12:10,920 Yeah. 435 00:12:10,920 --> 00:12:12,280 What does he say not to do. 436 00:12:12,280 --> 00:12:13,960 He says don't rely too heavily. 437 00:12:13,960 --> 00:12:16,200 On merchandise sales and channel memberships. 438 00:12:16,200 --> 00:12:16,960 Oh really. 439 00:12:16,960 --> 00:12:19,280 Yeah he thinks those have lower profit margins. 440 00:12:19,280 --> 00:12:21,040 Unless you have a massive audience. 441 00:12:21,040 --> 00:12:21,880 Right. 442 00:12:21,880 --> 00:12:24,360 So merchandise like t-shirts. 443 00:12:24,360 --> 00:12:25,080 Mugs. 444 00:12:25,080 --> 00:12:27,160 Hats with your channel's logo. 445 00:12:27,160 --> 00:12:27,440 Yeah. 446 00:12:27,440 --> 00:12:29,760 And channel memberships where viewers pay. 447 00:12:29,760 --> 00:12:33,480 A monthly fee for exclusive content. 448 00:12:33,480 --> 00:12:35,400 Those aren't necessarily the best. 449 00:12:35,400 --> 00:12:36,720 Path to YouTube riches. 450 00:12:36,720 --> 00:12:37,600 No usually. 451 00:12:37,600 --> 00:12:39,160 OK so we've covered a lot here. 452 00:12:39,160 --> 00:12:43,360 Four main monetization methods for faceless YouTube. 453 00:12:43,360 --> 00:12:44,520 Ad revenue. 454 00:12:44,520 --> 00:12:45,760 Digital products. 455 00:12:45,760 --> 00:12:47,600 Affiliate marketing. 456 00:12:47,600 --> 00:12:49,080 And sponsorships. 457 00:12:49,080 --> 00:12:50,880 A lot of potential avenues to explore. 458 00:12:50,880 --> 00:12:51,400 Yeah. 459 00:12:51,400 --> 00:12:54,280 But you mentioned that Matt offers a paid program too. 460 00:12:54,280 --> 00:12:56,360 Called Tube Mastery in Monetization. 461 00:12:56,360 --> 00:12:57,200 Right. 462 00:12:57,200 --> 00:12:58,520 So what's that all about. 463 00:12:58,520 --> 00:13:00,200 Well he positions it as. 464 00:13:00,200 --> 00:13:02,880 A comprehensive step by step guide. 465 00:13:02,880 --> 00:13:03,440 OK. 466 00:13:03,440 --> 00:13:04,720 To YouTube success. 467 00:13:04,720 --> 00:13:06,680 So it's like a YouTube boot camp. 468 00:13:06,680 --> 00:13:07,000 Kind of. 469 00:13:07,000 --> 00:13:08,720 Where he walks you through the whole process. 470 00:13:08,720 --> 00:13:09,640 That's one way to put it. 471 00:13:09,640 --> 00:13:10,040 Yep. 472 00:13:10,040 --> 00:13:11,680 He provides checklists and templates. 473 00:13:11,680 --> 00:13:12,840 He has studies. 474 00:13:12,840 --> 00:13:13,000 OK. 475 00:13:13,000 --> 00:13:14,800 Even community support and coaching. 476 00:13:14,800 --> 00:13:16,800 So it's like having a coach in your corner. 477 00:13:16,800 --> 00:13:19,120 Someone to guide you and answer your questions. 478 00:13:19,120 --> 00:13:19,760 Exactly. 479 00:13:19,760 --> 00:13:23,120 And of course he's got those impressive student testimonials. 480 00:13:23,120 --> 00:13:25,960 People who claiming to be earning thousands of dollars. 481 00:13:25,960 --> 00:13:28,600 From their faceless YouTube channels. 482 00:13:28,600 --> 00:13:30,160 It's definitely compelling. 483 00:13:30,160 --> 00:13:30,400 Right. 484 00:13:30,400 --> 00:13:31,280 It makes you think. 485 00:13:31,280 --> 00:13:33,080 Hey maybe I can do this too. 486 00:13:33,080 --> 00:13:33,680 Right. 487 00:13:33,680 --> 00:13:35,080 But it's important to remember. 488 00:13:35,080 --> 00:13:37,000 Those testimonials are carefully chosen. 489 00:13:37,000 --> 00:13:37,600 Right. 490 00:13:37,600 --> 00:13:39,560 We're only seeing the best outcomes. 491 00:13:39,560 --> 00:13:40,680 Exactly. 492 00:13:40,680 --> 00:13:43,200 It's like that survivorship bias. 493 00:13:43,200 --> 00:13:44,800 We're only seeing the winners. 494 00:13:44,800 --> 00:13:45,040 Right. 495 00:13:45,040 --> 00:13:48,120 And even for those who have achieved success. 496 00:13:48,120 --> 00:13:49,760 It's impossible to know how much. 497 00:13:49,760 --> 00:13:51,880 It's directly because of Matt's program. 498 00:13:51,880 --> 00:13:53,480 Or their own hard work and dedication. 499 00:13:53,480 --> 00:13:54,080 Exactly. 500 00:13:54,080 --> 00:13:55,400 So you got to take those testimonials 501 00:13:55,400 --> 00:13:56,040 with a grain of salt. 502 00:13:56,040 --> 00:13:58,880 And not expect that just buying this program. 503 00:13:58,880 --> 00:14:00,280 Will guarantee you the same results. 504 00:14:00,280 --> 00:14:00,640 Right. 505 00:14:00,640 --> 00:14:01,720 You still got to put in the work. 506 00:14:01,720 --> 00:14:02,000 OK. 507 00:14:02,000 --> 00:14:03,400 So let's dig a little deeper. 508 00:14:03,400 --> 00:14:08,400 What does Tube Mastery and monetization actually include? 509 00:14:08,400 --> 00:14:10,000 Well from what he says in the video. 510 00:14:10,000 --> 00:14:11,400 It covers all sorts of things. 511 00:14:11,400 --> 00:14:11,800 Like. 512 00:14:11,800 --> 00:14:13,800 Nip selection, channel setup. 513 00:14:13,800 --> 00:14:15,760 Content creation, optimization. 514 00:14:15,760 --> 00:14:16,040 OK. 515 00:14:16,040 --> 00:14:16,840 The whole shebang. 516 00:14:16,840 --> 00:14:18,240 And of course monetization. 517 00:14:18,240 --> 00:14:20,560 He walks you through each step. 518 00:14:20,560 --> 00:14:20,840 OK. 519 00:14:20,840 --> 00:14:22,880 With instructions and resources. 520 00:14:22,880 --> 00:14:24,280 Sounds pretty comprehensive. 521 00:14:24,280 --> 00:14:26,600 But is there anything like unique? 522 00:14:26,600 --> 00:14:29,120 Or groundbreaking about his methods. 523 00:14:29,120 --> 00:14:30,280 That's a good question. 524 00:14:30,280 --> 00:14:32,800 It's tough to say without actually seeing the program. 525 00:14:32,800 --> 00:14:33,160 Right. 526 00:14:33,160 --> 00:14:34,760 A lot of the advice he shares in the video. 527 00:14:34,760 --> 00:14:36,120 You can find through research. 528 00:14:36,120 --> 00:14:38,120 Or just by experimenting yourself. 529 00:14:38,120 --> 00:14:39,800 So the real value might be. 530 00:14:39,800 --> 00:14:41,320 In the structure and the support system. 531 00:14:41,320 --> 00:14:43,040 It's like having that coach. 532 00:14:43,040 --> 00:14:44,080 To hold you accountable. 533 00:14:44,080 --> 00:14:44,760 Yeah. 534 00:14:44,760 --> 00:14:46,040 Which could be super helpful. 535 00:14:46,040 --> 00:14:48,440 Especially if you're new to all this. 536 00:14:48,440 --> 00:14:50,280 It can feel overwhelming. 537 00:14:50,280 --> 00:14:51,200 But we got to remember. 538 00:14:51,200 --> 00:14:53,080 Matt's program is a business. 539 00:14:53,080 --> 00:14:53,680 Right. 540 00:14:53,680 --> 00:14:55,680 And he's got a vested interest. 541 00:14:55,680 --> 00:14:58,840 In making YouTube success seem achievable. 542 00:14:58,840 --> 00:15:00,800 He's selling a solution to a problem. 543 00:15:00,800 --> 00:15:04,080 And that problem is people thinking YouTube is too hard. 544 00:15:04,080 --> 00:15:04,840 Right. 545 00:15:04,840 --> 00:15:06,800 But it's not all smoke and mirrors. 546 00:15:06,800 --> 00:15:08,120 People are making money. 547 00:15:08,120 --> 00:15:09,880 From faceless YouTube channels. 548 00:15:09,880 --> 00:15:10,440 Oh yeah. 549 00:15:10,440 --> 00:15:11,600 For sure. 550 00:15:11,600 --> 00:15:13,600 Matt himself is proof of that. 551 00:15:13,600 --> 00:15:16,080 And he's got those student testimonials. 552 00:15:16,080 --> 00:15:17,400 So it is a viable path. 553 00:15:17,400 --> 00:15:17,800 But. 554 00:15:17,800 --> 00:15:18,360 There's a but. 555 00:15:18,360 --> 00:15:19,120 There's always a but. 556 00:15:19,120 --> 00:15:19,920 What's the but? 557 00:15:19,920 --> 00:15:22,200 The YouTube landscape is constantly changing. 558 00:15:22,200 --> 00:15:22,680 Right. 559 00:15:22,680 --> 00:15:25,080 What worked a year ago might not work today. 560 00:15:25,080 --> 00:15:25,720 Exactly. 561 00:15:25,720 --> 00:15:27,600 So even if you follow all the roles. 562 00:15:27,600 --> 00:15:28,600 Just do everything right. 563 00:15:28,600 --> 00:15:30,480 There's still no guarantee. 564 00:15:30,480 --> 00:15:33,160 It takes more than just following instructions. 565 00:15:33,160 --> 00:15:35,400 So it's not like a passive income dream come true. 566 00:15:35,400 --> 00:15:36,360 Not exactly. 567 00:15:36,360 --> 00:15:37,320 You got to be creative. 568 00:15:37,320 --> 00:15:38,560 You got to be persistent. 569 00:15:38,560 --> 00:15:39,000 OK. 570 00:15:39,000 --> 00:15:40,720 You got to be willing to adapt. 571 00:15:40,720 --> 00:15:43,720 So what's the takeaway for our listeners. 572 00:15:43,720 --> 00:15:47,200 Who are thinking about this faceless YouTube thing. 573 00:15:47,200 --> 00:15:50,400 Well I'd say the first step is to do your research. 574 00:15:50,400 --> 00:15:50,920 OK. 575 00:15:50,920 --> 00:15:52,640 Explore different niches. 576 00:15:52,640 --> 00:15:54,800 Watch successful channels. 577 00:15:54,800 --> 00:15:56,200 Get a feel for what works. 578 00:15:56,200 --> 00:15:56,840 Exactly. 579 00:15:56,840 --> 00:15:58,400 And don't just chase the money. 580 00:15:58,400 --> 00:16:00,360 Choose something you're actually passionate about. 581 00:16:00,360 --> 00:16:00,840 Right. 582 00:16:00,840 --> 00:16:01,840 Passion is key. 583 00:16:01,840 --> 00:16:04,440 And what about Matt's program. 584 00:16:04,440 --> 00:16:04,680 Yeah. 585 00:16:04,680 --> 00:16:07,400 Should they consider two mastery and monetization. 586 00:16:07,400 --> 00:16:09,280 That's a personal decision. 587 00:16:09,280 --> 00:16:11,920 If you want structure and support. 588 00:16:11,920 --> 00:16:13,760 Then his program could be a good fit. 589 00:16:13,760 --> 00:16:16,320 But if you're more of a DIR. 590 00:16:16,320 --> 00:16:17,680 You can probably figure it out on your own. 591 00:16:17,680 --> 00:16:19,240 But research and experimentation. 592 00:16:19,240 --> 00:16:19,920 So it's all about. 593 00:16:19,920 --> 00:16:21,160 What works best for you. 594 00:16:21,160 --> 00:16:21,960 Exactly. 595 00:16:21,960 --> 00:16:24,200 But before we wrap up this part. 596 00:16:24,200 --> 00:16:25,640 I want to talk about the why. 597 00:16:25,640 --> 00:16:26,440 The why. 598 00:16:26,440 --> 00:16:26,880 Yeah. 599 00:16:26,880 --> 00:16:28,000 Why do people choose. 600 00:16:28,000 --> 00:16:30,120 To be faceless on YouTube. 601 00:16:30,120 --> 00:16:31,360 That's a great question. 602 00:16:31,360 --> 00:16:32,840 It's not just about the how. 603 00:16:32,840 --> 00:16:34,000 It's about the motivation. 604 00:16:34,000 --> 00:16:34,360 Right. 605 00:16:34,360 --> 00:16:35,160 What are the reasons. 606 00:16:35,160 --> 00:16:36,640 So we'll dive into that in the next part. 607 00:16:36,640 --> 00:16:38,080 We'll explore those reasons. 608 00:16:38,080 --> 00:16:39,200 And the ethical implications. 609 00:16:39,200 --> 00:16:39,720 Sounds good. 610 00:16:39,720 --> 00:16:41,520 Stay tuned. 611 00:16:41,520 --> 00:16:41,880 OK. 612 00:16:41,880 --> 00:16:45,320 So we're back and ready to tackle the big question. 613 00:16:45,320 --> 00:16:47,480 The why behind faceless YouTube. 614 00:16:47,480 --> 00:16:48,240 Exactly. 615 00:16:48,240 --> 00:16:49,360 What motivates people. 616 00:16:49,360 --> 00:16:52,080 To create all this content without ever showing their face. 617 00:16:52,080 --> 00:16:53,320 Well it's different for everyone. 618 00:16:53,320 --> 00:16:55,360 But for some it's all about privacy. 619 00:16:55,360 --> 00:16:56,000 Privacy. 620 00:16:56,000 --> 00:16:56,640 OK. 621 00:16:56,640 --> 00:16:58,320 Maybe they've got a successful career. 622 00:16:58,320 --> 00:16:59,320 In a different field. 623 00:16:59,320 --> 00:16:59,560 OK. 624 00:16:59,560 --> 00:17:01,400 So they want to keep those worlds separate. 625 00:17:01,400 --> 00:17:02,040 Exactly. 626 00:17:02,040 --> 00:17:03,040 They don't want their boss. 627 00:17:03,040 --> 00:17:05,720 To see them rapping on YouTube or whatever. 628 00:17:05,720 --> 00:17:06,200 Right. 629 00:17:06,200 --> 00:17:07,000 Or their clients. 630 00:17:07,000 --> 00:17:07,440 Yeah. 631 00:17:07,440 --> 00:17:07,960 Exactly. 632 00:17:07,960 --> 00:17:10,200 So it's like a secret identity almost. 633 00:17:10,200 --> 00:17:10,680 Kind of. 634 00:17:10,680 --> 00:17:11,960 You can express yourself. 635 00:17:11,960 --> 00:17:13,240 But you don't have to worry about. 636 00:17:13,240 --> 00:17:14,840 The real world consequences. 637 00:17:14,840 --> 00:17:15,120 Right. 638 00:17:15,120 --> 00:17:16,560 You can just be yourself. 639 00:17:16,560 --> 00:17:18,320 And for some people it might be about. 640 00:17:18,320 --> 00:17:19,760 Overcoming shyness. 641 00:17:19,760 --> 00:17:20,600 Oh yeah. 642 00:17:20,600 --> 00:17:21,360 That's a big one. 643 00:17:21,360 --> 00:17:22,720 Like not everyone. 644 00:17:22,720 --> 00:17:24,360 Is comfortable being on camera. 645 00:17:24,360 --> 00:17:25,120 Right. 646 00:17:25,120 --> 00:17:26,200 And faceless. 647 00:17:26,200 --> 00:17:26,880 Yeah. 648 00:17:26,880 --> 00:17:28,240 YouTube gives them that freedom. 649 00:17:28,240 --> 00:17:30,200 To share their knowledge and passions. 650 00:17:30,200 --> 00:17:31,480 Without the stage fright. 651 00:17:31,480 --> 00:17:31,840 Yeah. 652 00:17:31,840 --> 00:17:34,040 It's like the internet equivalent. 653 00:17:34,040 --> 00:17:35,280 Of wearing a mask. 654 00:17:35,280 --> 00:17:36,240 I like that. 655 00:17:36,240 --> 00:17:38,160 So you can express yourself without judgment. 656 00:17:38,160 --> 00:17:38,440 Exactly. 657 00:17:38,440 --> 00:17:38,680 OK. 658 00:17:38,680 --> 00:17:39,520 What about those. 659 00:17:39,520 --> 00:17:42,120 Who see it as more of a strategic decision. 660 00:17:42,120 --> 00:17:43,160 Ah yeah. 661 00:17:43,160 --> 00:17:44,560 Like they think a brand. 662 00:17:44,560 --> 00:17:45,680 Without a specific face. 663 00:17:45,680 --> 00:17:46,880 Can be more relatable. 664 00:17:46,880 --> 00:17:47,760 Interesting. 665 00:17:47,760 --> 00:17:49,000 Or maybe they think it'll appeal. 666 00:17:49,000 --> 00:17:50,360 To a wider audience. 667 00:17:50,360 --> 00:17:52,560 So instead of building a personal brand. 668 00:17:52,560 --> 00:17:53,840 They're building a brand. 669 00:17:53,840 --> 00:17:54,120 Around. 670 00:17:54,120 --> 00:17:55,400 Icept or a niche. 671 00:17:55,400 --> 00:17:55,880 Yeah. 672 00:17:55,880 --> 00:17:56,520 Exactly. 673 00:17:56,520 --> 00:17:57,360 Which makes sense. 674 00:17:57,360 --> 00:17:59,480 Especially if you're targeting a global audience. 675 00:17:59,480 --> 00:18:02,120 And sometimes going faceless. 676 00:18:02,120 --> 00:18:04,280 Can actually make the content better. 677 00:18:04,280 --> 00:18:05,480 Oh how so. 678 00:18:05,480 --> 00:18:07,800 Think about those relaxing rain sounds videos. 679 00:18:07,800 --> 00:18:08,880 Oh yeah. 680 00:18:08,880 --> 00:18:12,560 Or those lo-fi beats to study to channels. 681 00:18:12,560 --> 00:18:14,200 There's no face there to distract you. 682 00:18:14,200 --> 00:18:14,840 Right. 683 00:18:14,840 --> 00:18:16,440 You just focus on the experience. 684 00:18:16,440 --> 00:18:18,320 Like the content is the star. 685 00:18:18,320 --> 00:18:19,320 Not the creator. 686 00:18:19,320 --> 00:18:19,920 OK. 687 00:18:19,920 --> 00:18:21,400 But there are downsides too right. 688 00:18:21,400 --> 00:18:22,160 Yeah for sure. 689 00:18:22,160 --> 00:18:23,640 Like if you're not showing your face. 690 00:18:23,640 --> 00:18:25,240 Doesn't that make it harder to. 691 00:18:25,240 --> 00:18:27,280 Build trust with your audience. 692 00:18:27,280 --> 00:18:28,120 It can be. 693 00:18:28,120 --> 00:18:29,320 But it's not impossible. 694 00:18:29,320 --> 00:18:30,000 OK. 695 00:18:30,000 --> 00:18:31,920 You can still establish credibility. 696 00:18:31,920 --> 00:18:33,400 Through the quality of your content. 697 00:18:33,400 --> 00:18:33,720 Right. 698 00:18:33,720 --> 00:18:35,520 It's about what you say and do. 699 00:18:35,520 --> 00:18:36,920 Not what you look like. 700 00:18:36,920 --> 00:18:37,680 Exactly. 701 00:18:37,680 --> 00:18:40,640 And some viewers might actually prefer. 702 00:18:40,640 --> 00:18:41,600 Faceless channels. 703 00:18:41,600 --> 00:18:42,160 Really. 704 00:18:42,160 --> 00:18:43,040 Yeah they might find them. 705 00:18:43,040 --> 00:18:44,280 Less distracting. 706 00:18:44,280 --> 00:18:44,840 Oh. 707 00:18:44,840 --> 00:18:45,280 OK. 708 00:18:45,280 --> 00:18:45,760 I see. 709 00:18:45,760 --> 00:18:47,320 It's all about personal preference. 710 00:18:47,320 --> 00:18:48,040 Right. 711 00:18:48,040 --> 00:18:48,320 OK. 712 00:18:48,320 --> 00:18:50,280 But what about the ethical side of things. 713 00:18:50,280 --> 00:18:51,520 Ah. 714 00:18:51,520 --> 00:18:52,120 Yeah. 715 00:18:52,120 --> 00:18:53,640 That's an important consideration. 716 00:18:53,640 --> 00:18:56,080 Are there any risks with. 717 00:18:56,080 --> 00:18:58,000 Creating content anonymously. 718 00:18:58,000 --> 00:19:00,880 Well if you're not transparent about who you are. 719 00:19:00,880 --> 00:19:03,760 It can be easier to spread misinformation. 720 00:19:03,760 --> 00:19:04,640 No that's a good point. 721 00:19:04,640 --> 00:19:06,520 Or create misleading content. 722 00:19:06,520 --> 00:19:08,680 And you don't have to worry about the consequences. 723 00:19:08,680 --> 00:19:09,000 Right. 724 00:19:09,000 --> 00:19:10,600 Because nobody knows who you are. 725 00:19:10,600 --> 00:19:11,840 It's like that saying. 726 00:19:11,840 --> 00:19:12,640 Power corrupts. 727 00:19:12,640 --> 00:19:14,080 And absolute power corrupts. 728 00:19:14,080 --> 00:19:14,760 Absolutely. 729 00:19:14,760 --> 00:19:17,080 So anonymity can be dangerous. 730 00:19:17,080 --> 00:19:17,920 It can be. 731 00:19:17,920 --> 00:19:19,480 And it can make it hard for viewers. 732 00:19:19,480 --> 00:19:21,080 To figure out if the information. 733 00:19:21,080 --> 00:19:22,280 Is actually credible. 734 00:19:22,280 --> 00:19:22,800 Right. 735 00:19:22,800 --> 00:19:24,680 If you don't know who's behind the content. 736 00:19:24,680 --> 00:19:26,400 How do you know if they're an expert. 737 00:19:26,400 --> 00:19:27,760 Or if they're biased. 738 00:19:27,760 --> 00:19:28,560 Exactly. 739 00:19:28,560 --> 00:19:30,560 So we need to be careful. 740 00:19:30,560 --> 00:19:33,000 When we're watching faceless YouTube channels. 741 00:19:33,000 --> 00:19:33,840 Yeah. 742 00:19:33,840 --> 00:19:36,080 Be critical of what you see. 743 00:19:36,080 --> 00:19:37,120 Consider the source. 744 00:19:37,120 --> 00:19:38,840 Even if you don't know who they are. 745 00:19:38,840 --> 00:19:40,760 And look for evidence. 746 00:19:40,760 --> 00:19:42,360 Don't just blindly believe everything. 747 00:19:42,360 --> 00:19:43,960 Good advice. 748 00:19:43,960 --> 00:19:45,640 So as we wrap up this deep dive. 749 00:19:45,640 --> 00:19:47,280 What are your final thoughts. 750 00:19:47,280 --> 00:19:49,400 I'd say approach the online world. 751 00:19:49,400 --> 00:19:52,720 With curiosity but also a little bit of skepticism. 752 00:19:52,720 --> 00:19:53,280 OK. 753 00:19:53,280 --> 00:19:54,640 Faceless. 754 00:19:54,640 --> 00:19:56,760 YouTube has a lot to offer. 755 00:19:56,760 --> 00:19:58,480 But it's not without its challenges. 756 00:19:58,480 --> 00:20:01,560 So it's up to each individual to decide. 757 00:20:01,560 --> 00:20:03,080 If this approach is right for them. 758 00:20:03,080 --> 00:20:04,160 Exactly. 759 00:20:04,160 --> 00:20:06,040 So if you're thinking about creating. 760 00:20:06,040 --> 00:20:07,720 Content without being on camera. 761 00:20:07,720 --> 00:20:08,480 Do your research. 762 00:20:08,480 --> 00:20:09,920 Way the pros and cons. 763 00:20:09,920 --> 00:20:11,200 And choose what feels right. 764 00:20:11,200 --> 00:20:14,640 But remember whether you're showing your face or not. 765 00:20:14,640 --> 00:20:18,360 The key to success is creating high quality content. 766 00:20:18,360 --> 00:20:18,640 Right. 767 00:20:18,640 --> 00:20:21,480 Content that provides value to your audience. 768 00:20:21,480 --> 00:20:22,240 Be authentic. 769 00:20:22,240 --> 00:20:24,520 And be mindful of the ethical implications. 770 00:20:24,520 --> 00:20:25,200 Will said. 771 00:20:25,200 --> 00:20:26,280 Thanks for joining us. 772 00:20:26,280 --> 00:20:28,120 On this deep dive into the world. 773 00:20:28,120 --> 00:20:29,440 Of faceless YouTube. 774 00:20:29,440 --> 00:20:30,440 It's been a pleasure. 775 00:20:30,440 --> 00:20:41,560 Until next time.