1 00:00:00,000 --> 00:00:03,300 Okay, so you want to make money on YouTube, 2 00:00:03,300 --> 00:00:07,180 but you're thinking maybe YouTube shorts in 2023. 3 00:00:07,180 --> 00:00:08,180 Okay. 4 00:00:08,180 --> 00:00:09,900 And you don't want to film anything yourself. 5 00:00:09,900 --> 00:00:10,740 Interesting. 6 00:00:10,740 --> 00:00:13,340 Well, we found this YouTube video 7 00:00:13,340 --> 00:00:16,500 from a channel called Mr. Race. 8 00:00:16,500 --> 00:00:17,260 Okay. 9 00:00:17,260 --> 00:00:21,780 And he says he has this method for doing just that. 10 00:00:21,780 --> 00:00:22,620 All right. 11 00:00:22,620 --> 00:00:26,260 The video is called Copy and Paste YouTube Shorts 12 00:00:26,260 --> 00:00:28,460 and Earn Money 2023. 13 00:00:28,460 --> 00:00:29,300 Okay. 14 00:00:29,300 --> 00:00:31,420 2.4 million dollar proofo. 15 00:00:31,420 --> 00:00:32,740 Make money online. 16 00:00:32,740 --> 00:00:33,860 Wow. 17 00:00:33,860 --> 00:00:35,220 Yeah, you heard that right. 18 00:00:35,220 --> 00:00:37,340 2.4 million dollars per month. 19 00:00:37,340 --> 00:00:38,180 Okay. 20 00:00:38,180 --> 00:00:40,900 A little skeptical, but also intrigued. 21 00:00:40,900 --> 00:00:43,100 So let's unpack this. 22 00:00:43,100 --> 00:00:46,420 What I find so interesting about this is that it's banking 23 00:00:46,420 --> 00:00:50,820 on the fact that YouTube shorts creators can now earn ad revenue, 24 00:00:50,820 --> 00:00:52,220 which is a pretty big deal. 25 00:00:52,220 --> 00:00:53,060 Yeah. 26 00:00:53,060 --> 00:00:53,900 Right. 27 00:00:53,900 --> 00:00:56,220 This means there's a potential income stream 28 00:00:56,220 --> 00:00:58,580 for creators who might not be comfortable 29 00:00:58,580 --> 00:01:01,820 making longer videos or appearing on camera. 30 00:01:01,820 --> 00:01:03,220 Okay, I see where this is going. 31 00:01:03,220 --> 00:01:04,060 Yeah. 32 00:01:04,060 --> 00:01:05,820 So tell me about this Copy and Paste method. 33 00:01:05,820 --> 00:01:06,660 Okay. 34 00:01:06,660 --> 00:01:08,740 How's this guy supposedly making millions? 35 00:01:08,740 --> 00:01:13,660 So the core idea is you find trending content on TikTok. 36 00:01:13,660 --> 00:01:14,500 Okay. 37 00:01:14,500 --> 00:01:18,260 And in the video, he uses funny cat videos as an example. 38 00:01:18,260 --> 00:01:20,420 You download the video without the watermark. 39 00:01:20,420 --> 00:01:21,260 Okay. 40 00:01:21,260 --> 00:01:25,980 Then use a tool like Canva to make some slight modifications. 41 00:01:25,980 --> 00:01:26,820 Well done. 42 00:01:26,820 --> 00:01:27,660 Mm-hmm. 43 00:01:27,660 --> 00:01:30,540 Is that a little legally questionable? 44 00:01:30,540 --> 00:01:31,380 Yeah. 45 00:01:31,380 --> 00:01:34,660 It definitely raises some questions about copyright 46 00:01:34,660 --> 00:01:37,660 and fair use, even with modifications, 47 00:01:37,660 --> 00:01:41,220 using someone else's work without permission 48 00:01:41,220 --> 00:01:44,300 could lead to some serious legal trouble. 49 00:01:44,300 --> 00:01:45,140 Yeah. 50 00:01:45,140 --> 00:01:46,420 That doesn't sound like a risk worth taking. 51 00:01:46,420 --> 00:01:47,260 No. 52 00:01:47,260 --> 00:01:48,860 But let's assume for a minute. 53 00:01:48,860 --> 00:01:49,700 Okay. 54 00:01:49,700 --> 00:01:53,300 That this strategy is somehow okay. 55 00:01:53,300 --> 00:01:54,140 All right. 56 00:01:54,140 --> 00:01:55,300 What else does he recommend? 57 00:01:55,300 --> 00:01:58,180 The next step is adding text overlays 58 00:01:58,180 --> 00:01:59,820 to the repurposed videos. 59 00:01:59,820 --> 00:02:02,220 Things like how funny is this? 60 00:02:02,220 --> 00:02:05,980 Or rate this cat video from one to 10. 61 00:02:05,980 --> 00:02:06,820 Right. 62 00:02:06,820 --> 00:02:09,860 The idea is to encourage comments and interaction. 63 00:02:09,860 --> 00:02:10,700 Okay. 64 00:02:10,700 --> 00:02:13,180 Which can help boost a video's visibility. 65 00:02:13,180 --> 00:02:14,020 Hmm. 66 00:02:14,020 --> 00:02:15,260 Interesting. 67 00:02:15,260 --> 00:02:16,100 Yeah. 68 00:02:16,100 --> 00:02:17,060 I can see how that might work. 69 00:02:17,060 --> 00:02:17,900 Right. 70 00:02:17,900 --> 00:02:19,420 People love to share their opinions. 71 00:02:19,420 --> 00:02:23,460 Especially on something lighthearted, like a cat video, 72 00:02:23,460 --> 00:02:25,260 it plays into that need. 73 00:02:25,260 --> 00:02:26,100 Exactly. 74 00:02:26,100 --> 00:02:28,380 For social connection and validation. 75 00:02:28,380 --> 00:02:29,220 Absolutely. 76 00:02:29,220 --> 00:02:30,060 Is that what he's getting at? 77 00:02:30,060 --> 00:02:31,740 By prompting viewers to comment. 78 00:02:31,740 --> 00:02:32,580 Yeah. 79 00:02:32,580 --> 00:02:34,900 You're tapping into some basic psychological principles. 80 00:02:34,900 --> 00:02:35,740 Okay. 81 00:02:35,740 --> 00:02:39,060 People are more likely to engage 82 00:02:39,060 --> 00:02:41,260 when they feel like they're part of a conversation. 83 00:02:41,260 --> 00:02:42,100 Yeah. 84 00:02:42,100 --> 00:02:42,940 Or a community. 85 00:02:42,940 --> 00:02:43,760 Okay. 86 00:02:43,760 --> 00:02:46,340 So we've got the questionable content sourcing 87 00:02:46,340 --> 00:02:49,380 and the engagement boosting tactics. 88 00:02:49,380 --> 00:02:50,220 Right, yeah. 89 00:02:50,220 --> 00:02:51,700 Where does the money come in? 90 00:02:51,700 --> 00:02:53,620 So is it just from the ad revenue? 91 00:02:53,620 --> 00:02:58,620 He actually suggests layering on click bank affiliate marketing. 92 00:02:58,740 --> 00:02:59,580 Click bank. 93 00:02:59,580 --> 00:03:02,780 Which is where you promote other people's products. 94 00:03:02,780 --> 00:03:03,620 Okay. 95 00:03:03,620 --> 00:03:04,460 And earn a commission. 96 00:03:04,460 --> 00:03:05,300 Got it. 97 00:03:05,300 --> 00:03:06,140 For every sale you generate. 98 00:03:06,140 --> 00:03:09,580 In the video, he uses his own YouTube training program 99 00:03:09,580 --> 00:03:10,620 as an example. 100 00:03:10,620 --> 00:03:11,460 Okay. 101 00:03:11,460 --> 00:03:12,820 Called YouTuber Pro. 102 00:03:12,820 --> 00:03:13,660 YouTuber Pro. 103 00:03:13,660 --> 00:03:16,540 Claiming users can make $40,000 per month. 104 00:03:16,540 --> 00:03:18,860 $40,000 a month. 105 00:03:18,860 --> 00:03:19,740 No. 106 00:03:19,740 --> 00:03:21,580 Whether that's a realistic claim. 107 00:03:21,580 --> 00:03:22,420 Yeah, I was about to say. 108 00:03:22,420 --> 00:03:24,020 Another discussion entirely. 109 00:03:24,020 --> 00:03:27,580 $40,000 a month sounds a bit far-fetched. 110 00:03:27,580 --> 00:03:28,420 It does. 111 00:03:28,420 --> 00:03:31,580 Even if this whole copy and paste thing worked voluously. 112 00:03:31,580 --> 00:03:32,420 Right. 113 00:03:32,420 --> 00:03:33,740 It kind of makes you wonder 114 00:03:33,740 --> 00:03:35,980 if this whole video is just a big sales pitch 115 00:03:35,980 --> 00:03:36,940 for his own product. 116 00:03:36,940 --> 00:03:38,260 It's definitely a possibility. 117 00:03:38,260 --> 00:03:40,580 And it's something viewers should be aware of. 118 00:03:40,580 --> 00:03:41,420 For sure. 119 00:03:42,940 --> 00:03:45,020 It's always important to be cautious. 120 00:03:45,020 --> 00:03:45,860 Right. 121 00:03:45,860 --> 00:03:48,780 About promises of easy money online. 122 00:03:48,780 --> 00:03:51,620 Especially when someone is pushing their own product 123 00:03:51,620 --> 00:03:52,820 as the solution. 124 00:03:52,820 --> 00:03:55,060 Ethically dubious content aside. 125 00:03:55,060 --> 00:03:55,980 Okay. 126 00:03:55,980 --> 00:03:58,940 How does this guy say you should find a niche? 127 00:03:58,940 --> 00:03:59,780 Well. 128 00:03:59,780 --> 00:04:02,340 Is it as simple as just searching YouTube shorts? 129 00:04:02,340 --> 00:04:05,740 He does mention searching for things like hashtag shorts 130 00:04:05,740 --> 00:04:08,660 plus funny cats to find what's trending. 131 00:04:08,660 --> 00:04:09,500 Right. 132 00:04:09,500 --> 00:04:10,420 But just because something is popular 133 00:04:10,420 --> 00:04:12,380 doesn't mean it's easy to break into. 134 00:04:12,380 --> 00:04:13,220 Right. 135 00:04:13,220 --> 00:04:15,660 In fact, a broad niche like funny cats. 136 00:04:15,660 --> 00:04:16,500 Yeah. 137 00:04:16,500 --> 00:04:19,380 Is likely incredibly competitive. 138 00:04:19,380 --> 00:04:21,500 Yeah, he briefly touches on this idea. 139 00:04:21,500 --> 00:04:22,340 Okay. 140 00:04:22,340 --> 00:04:23,700 When he talks about finding videos. 141 00:04:23,700 --> 00:04:24,540 Right. 142 00:04:24,540 --> 00:04:25,980 That don't require you to show your face. 143 00:04:25,980 --> 00:04:26,860 Uh-huh. 144 00:04:26,860 --> 00:04:29,900 Is that a valid way to carve out a space for yourself? 145 00:04:29,900 --> 00:04:31,220 It could be a factor. 146 00:04:31,220 --> 00:04:32,060 Okay. 147 00:04:32,060 --> 00:04:34,820 Especially if you're uncomfortable being on camera. 148 00:04:34,820 --> 00:04:35,660 Right. 149 00:04:35,660 --> 00:04:37,060 But it's not a guarantee of success. 150 00:04:37,060 --> 00:04:37,900 Okay. 151 00:04:37,900 --> 00:04:38,900 You still need to find a way. 152 00:04:38,900 --> 00:04:39,740 Right. 153 00:04:39,740 --> 00:04:42,100 To make your content stand out from the crowd. 154 00:04:42,100 --> 00:04:43,340 Even if you're not the one. 155 00:04:43,340 --> 00:04:44,180 Okay. 156 00:04:44,180 --> 00:04:45,740 Creating the original visuals. 157 00:04:45,740 --> 00:04:48,580 He also mentions searching for videos 158 00:04:48,580 --> 00:04:50,900 that have zero competition. 159 00:04:50,900 --> 00:04:51,820 Mm-hmm. 160 00:04:51,820 --> 00:04:56,220 Is that even possible on a platform as vast as YouTube? 161 00:04:56,220 --> 00:04:57,060 Yeah. 162 00:04:57,060 --> 00:04:57,900 You're absolutely right. 163 00:04:57,900 --> 00:04:59,940 Like there has to be someone out there. 164 00:04:59,940 --> 00:05:00,780 Yeah. 165 00:05:00,780 --> 00:05:01,780 Making videos about. 166 00:05:01,780 --> 00:05:04,220 It's highly unlikely to find a niche. 167 00:05:04,220 --> 00:05:06,380 With absolutely zero competition. 168 00:05:06,380 --> 00:05:07,220 Right. 169 00:05:07,220 --> 00:05:09,500 There's always someone creating content. 170 00:05:09,500 --> 00:05:10,340 Of course. 171 00:05:10,340 --> 00:05:11,420 No matter how niche the topic. 172 00:05:11,420 --> 00:05:12,260 Right. 173 00:05:12,260 --> 00:05:15,140 The key is to find a specific sub-niche. 174 00:05:15,140 --> 00:05:15,980 Okay. 175 00:05:15,980 --> 00:05:16,820 Within a broader category. 176 00:05:16,820 --> 00:05:17,660 Okay. 177 00:05:17,660 --> 00:05:18,660 Instead of funny cats. 178 00:05:18,660 --> 00:05:19,500 Yeah. 179 00:05:19,500 --> 00:05:22,060 You can focus on funny cats reacting to magic tricks. 180 00:05:22,060 --> 00:05:22,900 Right. 181 00:05:22,900 --> 00:05:23,900 Or something equally specific. 182 00:05:23,900 --> 00:05:25,060 Finding that sweet spot. 183 00:05:25,060 --> 00:05:25,900 Exactly. 184 00:05:25,900 --> 00:05:27,420 Where there's enough interest to build an audience. 185 00:05:27,420 --> 00:05:28,260 Right. 186 00:05:28,260 --> 00:05:29,660 But not so much competition. 187 00:05:29,660 --> 00:05:30,500 Yeah. 188 00:05:30,500 --> 00:05:31,740 That you get lost in the noise. 189 00:05:31,740 --> 00:05:32,820 Exactly. 190 00:05:32,820 --> 00:05:33,660 That makes a lot of sense. 191 00:05:33,660 --> 00:05:34,500 Yeah. 192 00:05:34,500 --> 00:05:35,340 Okay. 193 00:05:35,340 --> 00:05:37,980 So we've talked about the ethical red flags. 194 00:05:37,980 --> 00:05:39,860 The content creation strategy. 195 00:05:39,860 --> 00:05:40,700 Right. 196 00:05:40,700 --> 00:05:42,140 And the importance of niche selection. 197 00:05:42,140 --> 00:05:42,980 Yeah. 198 00:05:42,980 --> 00:05:44,540 What else does this video cover? 199 00:05:44,540 --> 00:05:47,580 He stresses the importance of watch time. 200 00:05:47,580 --> 00:05:48,660 Watch time. 201 00:05:48,660 --> 00:05:52,180 Which is how long people actually watch your videos. 202 00:05:52,180 --> 00:05:53,020 Okay. 203 00:05:53,020 --> 00:05:54,860 This is a major factor. 204 00:05:54,860 --> 00:05:55,700 Got it. 205 00:05:55,700 --> 00:05:57,380 In how YouTube's algorithm. 206 00:05:57,380 --> 00:05:58,220 Uh huh. 207 00:05:58,220 --> 00:06:01,500 Decides which videos to promote and recommend. 208 00:06:01,500 --> 00:06:03,100 So the longer people watch the better. 209 00:06:03,100 --> 00:06:03,940 Exactly. 210 00:06:03,940 --> 00:06:04,780 Right. 211 00:06:04,780 --> 00:06:05,940 The longer people watch. 212 00:06:05,940 --> 00:06:06,780 Yeah. 213 00:06:06,780 --> 00:06:09,260 The more YouTube sees your video as engaging. 214 00:06:09,260 --> 00:06:10,100 Uh huh. 215 00:06:10,100 --> 00:06:10,940 And worth sharing. 216 00:06:10,940 --> 00:06:11,900 And how does that tie into. 217 00:06:11,900 --> 00:06:12,740 All right. 218 00:06:12,740 --> 00:06:14,300 The copy and paste method. 219 00:06:14,300 --> 00:06:15,140 See. 220 00:06:15,140 --> 00:06:17,060 And those text overlays he was talking about. 221 00:06:17,060 --> 00:06:20,660 And those text overlays are designed to keep people watching. 222 00:06:20,660 --> 00:06:21,500 Okay. 223 00:06:21,500 --> 00:06:22,620 Even if they've minimized the video. 224 00:06:22,620 --> 00:06:23,460 Right. 225 00:06:23,460 --> 00:06:25,860 Or doing something else while it plays in the background. 226 00:06:25,860 --> 00:06:26,700 So it's all about. 227 00:06:26,700 --> 00:06:30,060 It's all about maximizing that watch time. 228 00:06:30,060 --> 00:06:33,140 To get your shorts seen by a wider audience. 229 00:06:33,140 --> 00:06:33,980 That makes sense. 230 00:06:33,980 --> 00:06:34,820 Yeah. 231 00:06:34,820 --> 00:06:35,660 So for our listener. 232 00:06:35,660 --> 00:06:36,500 Yeah. 233 00:06:36,500 --> 00:06:38,900 If they're serious about making money with shorts. 234 00:06:38,900 --> 00:06:39,740 Right. 235 00:06:39,740 --> 00:06:43,060 Watch time is a key metric to understand. 236 00:06:43,060 --> 00:06:43,900 It is. 237 00:06:43,900 --> 00:06:45,340 It's not just about getting views. 238 00:06:45,340 --> 00:06:46,180 Yeah. 239 00:06:46,180 --> 00:06:47,580 It's about keeping people engaged. 240 00:06:47,580 --> 00:06:48,420 Precisely. 241 00:06:48,420 --> 00:06:49,260 That's true. 242 00:06:49,260 --> 00:06:52,820 It's about creating an experience that people find valuable. 243 00:06:52,820 --> 00:06:55,340 And want to watch all the way through. 244 00:06:55,340 --> 00:06:56,180 Right. 245 00:06:56,180 --> 00:06:57,620 Now of course there's more to it than just that. 246 00:06:57,620 --> 00:06:58,460 Right. 247 00:06:58,460 --> 00:07:00,140 YouTube's algorithm is complex. 248 00:07:00,140 --> 00:07:02,180 And takes a lot of factors into account. 249 00:07:02,180 --> 00:07:03,020 Yeah. 250 00:07:03,020 --> 00:07:04,940 But watch time is definitely a major one. 251 00:07:04,940 --> 00:07:05,780 All right. 252 00:07:05,780 --> 00:07:06,860 So we've covered a lot of ground here. 253 00:07:06,860 --> 00:07:07,700 Yeah. 254 00:07:07,700 --> 00:07:09,260 We've explored this copy and paste method. 255 00:07:09,260 --> 00:07:10,100 Uh huh. 256 00:07:10,100 --> 00:07:10,940 For YouTube shorts. 257 00:07:10,940 --> 00:07:11,780 Yeah. 258 00:07:11,780 --> 00:07:12,620 But it's clear. 259 00:07:12,620 --> 00:07:13,460 Yeah. 260 00:07:13,460 --> 00:07:17,060 There are some serious ethical concerns. 261 00:07:17,060 --> 00:07:17,900 Definitely. 262 00:07:17,900 --> 00:07:18,740 To consider. 263 00:07:18,740 --> 00:07:19,580 Right. 264 00:07:19,580 --> 00:07:20,420 Plus. 265 00:07:20,420 --> 00:07:21,260 Yeah. 266 00:07:21,260 --> 00:07:23,660 The claims about earning potential need to be taken 267 00:07:23,660 --> 00:07:24,580 with the grain of salt. 268 00:07:24,580 --> 00:07:25,740 For sure. 269 00:07:25,740 --> 00:07:29,500 I'm curious to dig into this click bank strategy. 270 00:07:29,500 --> 00:07:30,340 Okay. 271 00:07:30,340 --> 00:07:31,180 A little deeper. 272 00:07:31,180 --> 00:07:32,020 All right. 273 00:07:32,020 --> 00:07:33,540 Let's explore that in the next part of our deep talk. 274 00:07:33,540 --> 00:07:34,380 Sounds good. 275 00:07:34,380 --> 00:07:35,380 So click bank. 276 00:07:35,380 --> 00:07:36,220 Okay. 277 00:07:36,220 --> 00:07:37,940 It's a platform. 278 00:07:37,940 --> 00:07:38,780 Uh huh. 279 00:07:38,780 --> 00:07:40,140 That connects product creators. 280 00:07:40,140 --> 00:07:40,980 Right. 281 00:07:40,980 --> 00:07:42,900 With affiliate marketers. 282 00:07:42,900 --> 00:07:43,740 Okay. 283 00:07:43,740 --> 00:07:45,180 Basically people who promote those products. 284 00:07:45,180 --> 00:07:46,020 Right. 285 00:07:46,020 --> 00:07:47,580 In exchange for a commission. 286 00:07:47,580 --> 00:07:48,580 Okay. 287 00:07:48,580 --> 00:07:51,660 Mr. Reeves is suggesting that you find products. 288 00:07:51,660 --> 00:07:52,500 Yeah. 289 00:07:52,500 --> 00:07:54,220 Related to your shorts content. 290 00:07:54,220 --> 00:07:55,060 Yeah. 291 00:07:55,060 --> 00:07:56,500 And include affiliate links. 292 00:07:56,500 --> 00:07:57,340 Okay. 293 00:07:57,340 --> 00:07:58,220 In your video descriptions. 294 00:07:58,220 --> 00:08:01,540 So if you're making shorts using funny cat videos. 295 00:08:01,540 --> 00:08:02,380 Exactly. 296 00:08:02,380 --> 00:08:03,500 You might promote cat toys. 297 00:08:03,500 --> 00:08:04,340 Uh huh. 298 00:08:04,340 --> 00:08:05,180 Or pet insurance. 299 00:08:05,180 --> 00:08:06,020 Exactly. 300 00:08:06,020 --> 00:08:06,860 Uh huh. 301 00:08:06,860 --> 00:08:09,300 The idea is to leverage your audience. 302 00:08:09,300 --> 00:08:10,140 Right. 303 00:08:10,140 --> 00:08:11,140 And their interests. 304 00:08:11,140 --> 00:08:11,980 Got it. 305 00:08:11,980 --> 00:08:13,540 And generate sales. 306 00:08:13,540 --> 00:08:14,380 Okay. 307 00:08:14,380 --> 00:08:17,460 Mr. Race even provides a sample call to action. 308 00:08:17,460 --> 00:08:18,300 Oh. 309 00:08:18,300 --> 00:08:19,140 Something like. 310 00:08:19,140 --> 00:08:19,980 Yeah. 311 00:08:19,980 --> 00:08:22,580 Wanna learn how to train your cat to do amazing tricks. 312 00:08:22,580 --> 00:08:23,420 Uh huh. 313 00:08:23,420 --> 00:08:24,820 Check out this awesome course. 314 00:08:24,820 --> 00:08:25,660 Right. 315 00:08:25,660 --> 00:08:27,860 And then include your affiliate link. 316 00:08:27,860 --> 00:08:28,700 Clever. 317 00:08:28,700 --> 00:08:29,540 Yeah. 318 00:08:29,540 --> 00:08:30,980 But doesn't this just add another layer. 319 00:08:30,980 --> 00:08:31,820 Yeah. 320 00:08:31,820 --> 00:08:32,660 Of ethical complexity. 321 00:08:32,660 --> 00:08:33,940 You bring up a valid point. 322 00:08:33,940 --> 00:08:35,580 Like we're already talking about. 323 00:08:35,580 --> 00:08:36,420 It does. 324 00:08:36,420 --> 00:08:37,380 Potentially profiting. 325 00:08:37,380 --> 00:08:38,220 Yeah. 326 00:08:38,220 --> 00:08:39,900 From content that isn't even original. 327 00:08:39,900 --> 00:08:40,740 Right. 328 00:08:40,740 --> 00:08:42,620 And the potential to profit. 329 00:08:42,620 --> 00:08:43,460 Right. 330 00:08:43,460 --> 00:08:46,460 From recommending products to people. 331 00:08:46,460 --> 00:08:47,300 Uh huh. 332 00:08:47,300 --> 00:08:48,140 Who might be clicking on that link. 333 00:08:48,140 --> 00:08:48,980 Yeah. 334 00:08:48,980 --> 00:08:51,100 Based on the strength of the stolen cat video. 335 00:08:51,100 --> 00:08:52,660 It raises questions about. 336 00:08:52,660 --> 00:08:53,500 Right. 337 00:08:53,500 --> 00:08:55,660 Transparency and authenticity. 338 00:08:55,660 --> 00:08:56,500 Yeah. 339 00:08:56,500 --> 00:08:58,500 Are you genuinely recommending a product. 340 00:08:58,500 --> 00:08:59,780 Because you believe in it. 341 00:08:59,780 --> 00:09:01,420 Or are you just trying to capitalize. 342 00:09:01,420 --> 00:09:02,260 Yeah. 343 00:09:02,260 --> 00:09:03,100 On the popularity of your shorts. 344 00:09:03,100 --> 00:09:03,940 Right. 345 00:09:03,940 --> 00:09:05,540 Even if the content isn't truly yours. 346 00:09:05,540 --> 00:09:07,180 And how do viewers know. 347 00:09:07,180 --> 00:09:08,020 Yeah. 348 00:09:08,020 --> 00:09:10,020 Whether to trust your recommendations. 349 00:09:10,020 --> 00:09:10,700 Right. 350 00:09:10,700 --> 00:09:12,940 Or if you're promoting a subpar product. 351 00:09:12,940 --> 00:09:13,780 That's why. 352 00:09:13,780 --> 00:09:14,620 Yeah. 353 00:09:14,620 --> 00:09:16,140 Clear disclosure is crucial. 354 00:09:16,140 --> 00:09:16,980 Okay. 355 00:09:16,980 --> 00:09:18,620 If you're using affiliate links. 356 00:09:18,620 --> 00:09:19,460 Yeah. 357 00:09:19,460 --> 00:09:21,300 You need to be up front with your audience. 358 00:09:21,300 --> 00:09:22,700 About that relationship. 359 00:09:22,700 --> 00:09:23,540 Right. 360 00:09:23,540 --> 00:09:25,740 Let them know that you might earn a commission. 361 00:09:25,740 --> 00:09:26,580 Got it. 362 00:09:26,580 --> 00:09:29,260 If they make a purchase through your link. 363 00:09:29,260 --> 00:09:30,100 Right. 364 00:09:30,100 --> 00:09:31,780 That way they can make an informed decision. 365 00:09:31,780 --> 00:09:32,780 So it sounds like. 366 00:09:32,780 --> 00:09:33,620 Even if. 367 00:09:33,620 --> 00:09:34,460 Right. 368 00:09:34,460 --> 00:09:35,940 This copy and paste method. 369 00:09:35,940 --> 00:09:36,780 Yeah. 370 00:09:36,780 --> 00:09:37,620 Were ethically sound. 371 00:09:37,620 --> 00:09:38,460 Uh huh. 372 00:09:38,460 --> 00:09:39,300 Which is a big if. 373 00:09:39,300 --> 00:09:40,140 Yeah. 374 00:09:40,140 --> 00:09:42,580 There are a lot of ethical considerations. 375 00:09:42,580 --> 00:09:43,420 Right. 376 00:09:43,420 --> 00:09:44,620 When it comes to the click bank strategy. 377 00:09:44,620 --> 00:09:45,460 Yeah. 378 00:09:45,460 --> 00:09:46,300 It's not as simple as. 379 00:09:46,300 --> 00:09:47,140 Right. 380 00:09:47,140 --> 00:09:48,940 Just slapping an affiliate link in your description. 381 00:09:48,940 --> 00:09:49,780 Uh huh. 382 00:09:49,780 --> 00:09:50,980 And watching the money roll in. 383 00:09:50,980 --> 00:09:51,820 Yeah. 384 00:09:51,820 --> 00:09:53,140 It requires a lot of thought. 385 00:09:53,140 --> 00:09:53,980 Where. 386 00:09:53,980 --> 00:09:55,060 And careful consideration. 387 00:09:55,060 --> 00:09:55,900 Yeah. 388 00:09:55,900 --> 00:09:58,300 You need to think about. 389 00:09:58,300 --> 00:09:59,540 Your audience. 390 00:09:59,540 --> 00:10:00,380 Uh huh. 391 00:10:00,380 --> 00:10:01,220 Your reputation. 392 00:10:01,220 --> 00:10:02,060 Right. 393 00:10:02,060 --> 00:10:03,060 And the long term implications. 394 00:10:03,060 --> 00:10:03,900 Right. 395 00:10:03,900 --> 00:10:05,060 Of your actions. 396 00:10:05,060 --> 00:10:06,980 So are you okay. 397 00:10:06,980 --> 00:10:07,820 Yeah. 398 00:10:07,820 --> 00:10:11,660 With potentially compromising your integrity. 399 00:10:11,660 --> 00:10:12,500 Right. 400 00:10:12,500 --> 00:10:13,340 For a quick buck. 401 00:10:13,340 --> 00:10:15,380 We've talked a lot about the potential downsides. 402 00:10:15,380 --> 00:10:16,220 Of this method. 403 00:10:16,220 --> 00:10:17,060 Uh huh. 404 00:10:17,060 --> 00:10:17,900 But yeah. 405 00:10:17,900 --> 00:10:18,740 Stepping back. 406 00:10:18,740 --> 00:10:19,580 Yeah. 407 00:10:19,580 --> 00:10:20,740 Is there anything inherently wrong. 408 00:10:20,740 --> 00:10:21,580 Hmm. 409 00:10:21,580 --> 00:10:25,220 With the idea of affiliate marketing itself. 410 00:10:25,220 --> 00:10:27,100 So what if you were creating your own original. 411 00:10:27,100 --> 00:10:28,140 Shorts content. 412 00:10:28,140 --> 00:10:30,180 Affiliate marketing can be. 413 00:10:30,180 --> 00:10:31,020 All right. 414 00:10:31,020 --> 00:10:33,220 A legitimate way to earn income online. 415 00:10:33,220 --> 00:10:34,060 Right. 416 00:10:34,060 --> 00:10:35,500 But it has to be done. 417 00:10:35,500 --> 00:10:36,340 Uh huh. 418 00:10:36,340 --> 00:10:37,300 Ethically and transparently. 419 00:10:37,300 --> 00:10:38,140 Okay. 420 00:10:38,140 --> 00:10:40,580 If you have a genuine interest in a product. 421 00:10:40,580 --> 00:10:41,420 Yeah. 422 00:10:41,420 --> 00:10:42,740 And you believe it would be beneficial. 423 00:10:42,740 --> 00:10:43,580 Right. 424 00:10:43,580 --> 00:10:44,420 To your audience. 425 00:10:44,420 --> 00:10:47,620 Then recommending it through an affiliate link. 426 00:10:47,620 --> 00:10:48,460 Okay. 427 00:10:48,460 --> 00:10:49,460 Can be a win-win situation. 428 00:10:49,460 --> 00:10:50,300 I got ya. 429 00:10:50,300 --> 00:10:51,700 You're providing value to your viewers. 430 00:10:51,700 --> 00:10:52,540 Right. 431 00:10:52,540 --> 00:10:54,020 And earning a commission for your efforts. 432 00:10:54,020 --> 00:10:54,860 Okay. 433 00:10:54,860 --> 00:10:55,700 That makes sense. 434 00:10:55,700 --> 00:10:56,540 Yeah. 435 00:10:56,540 --> 00:10:57,380 So it's not so much about. 436 00:10:57,380 --> 00:10:59,540 It all comes down to your values and your approach. 437 00:10:59,540 --> 00:11:00,380 Okay. 438 00:11:00,380 --> 00:11:02,900 Building a sustainable online business. 439 00:11:02,900 --> 00:11:03,740 Hmm. 440 00:11:03,740 --> 00:11:05,020 Or really any kind of business. 441 00:11:05,020 --> 00:11:05,860 Uh huh. 442 00:11:05,860 --> 00:11:06,820 Is about building trust. 443 00:11:06,820 --> 00:11:07,660 Right. 444 00:11:07,660 --> 00:11:09,620 And fostering genuine connections. 445 00:11:09,620 --> 00:11:12,060 And that's not something you can achieve. 446 00:11:12,060 --> 00:11:12,900 Right. 447 00:11:12,900 --> 00:11:14,020 With shortcuts and shady tactics. 448 00:11:14,020 --> 00:11:14,860 Absolutely. 449 00:11:14,860 --> 00:11:15,700 Great. 450 00:11:15,700 --> 00:11:16,740 If you're in it for the long haul. 451 00:11:16,740 --> 00:11:17,580 Yeah. 452 00:11:17,580 --> 00:11:20,180 You need to focus on creating valuable content. 453 00:11:20,180 --> 00:11:21,020 Mm hmm. 454 00:11:21,020 --> 00:11:22,940 That resonates with your target audience. 455 00:11:22,940 --> 00:11:23,780 Right. 456 00:11:23,780 --> 00:11:25,660 Think about what problems you can solve. 457 00:11:25,660 --> 00:11:26,500 Okay. 458 00:11:26,500 --> 00:11:27,580 What information you can share. 459 00:11:27,580 --> 00:11:28,420 Got it. 460 00:11:28,420 --> 00:11:29,980 What entertainment you can provide. 461 00:11:29,980 --> 00:11:30,820 Right. 462 00:11:30,820 --> 00:11:32,660 If you focus on providing value. 463 00:11:32,660 --> 00:11:33,500 Uh huh. 464 00:11:33,500 --> 00:11:34,780 The money will follow. 465 00:11:34,780 --> 00:11:35,940 So for our listener. 466 00:11:35,940 --> 00:11:36,780 Right. 467 00:11:36,780 --> 00:11:38,060 We're feeling discouraged. 468 00:11:38,060 --> 00:11:38,900 Yeah. 469 00:11:38,900 --> 00:11:41,220 By all the ethical landmines we've uncovered. 470 00:11:41,220 --> 00:11:42,060 Right. 471 00:11:42,060 --> 00:11:42,900 What's a more realistic. 472 00:11:42,900 --> 00:11:43,740 Mm hmm. 473 00:11:43,740 --> 00:11:45,060 An ethical path. 474 00:11:45,060 --> 00:11:46,180 It starts with. 475 00:11:46,180 --> 00:11:47,020 Yeah. 476 00:11:47,020 --> 00:11:49,700 Finding your unique voice and perspective. 477 00:11:49,700 --> 00:11:50,540 Okay. 478 00:11:50,540 --> 00:11:51,380 What are you passionate about. 479 00:11:51,380 --> 00:11:52,220 Right. 480 00:11:52,220 --> 00:11:55,900 What knowledge or skills can you share with the world. 481 00:11:55,900 --> 00:11:57,340 Once you have a clear idea. 482 00:11:57,340 --> 00:11:58,180 Yeah. 483 00:11:58,180 --> 00:11:59,020 Of your niche. 484 00:11:59,020 --> 00:11:59,860 Right. 485 00:11:59,860 --> 00:12:01,260 You can start creating original content. 486 00:12:01,260 --> 00:12:02,100 Okay. 487 00:12:02,100 --> 00:12:04,980 That genuinely reflects your interests and expertise. 488 00:12:04,980 --> 00:12:07,180 That sounds a lot more fulfilling. 489 00:12:07,180 --> 00:12:08,020 It is. 490 00:12:08,020 --> 00:12:10,220 Than just copying and pasting other people's work. 491 00:12:10,220 --> 00:12:11,580 There's a certain satisfaction. 492 00:12:11,580 --> 00:12:12,420 Yeah. 493 00:12:12,420 --> 00:12:14,780 That comes from creating something from scratch. 494 00:12:14,780 --> 00:12:15,620 Right. 495 00:12:15,620 --> 00:12:17,700 From pouring your heart and soul into your work. 496 00:12:17,700 --> 00:12:18,540 Mm hmm. 497 00:12:18,540 --> 00:12:20,780 And audiences can sense that authenticity. 498 00:12:20,780 --> 00:12:21,620 Okay. 499 00:12:21,620 --> 00:12:24,340 So we've debunked the copy and paste myth. 500 00:12:24,340 --> 00:12:25,180 Yeah. 501 00:12:25,180 --> 00:12:27,020 And established that genuine content creation 502 00:12:27,020 --> 00:12:27,860 is the way to go. 503 00:12:27,860 --> 00:12:28,700 Uh huh. 504 00:12:28,700 --> 00:12:30,140 But even with original content. 505 00:12:30,140 --> 00:12:31,580 There's still a lot to learn. 506 00:12:31,580 --> 00:12:32,420 Right. 507 00:12:32,420 --> 00:12:34,260 About YouTube's algorithm. 508 00:12:34,260 --> 00:12:34,920 Uh huh. 509 00:12:34,920 --> 00:12:37,500 How to actually get your shorts seen. 510 00:12:37,500 --> 00:12:38,020 Yeah. 511 00:12:38,020 --> 00:12:40,540 Where can our listener go from here? 512 00:12:40,540 --> 00:12:43,460 That's where a deeper understanding of YouTube's 513 00:12:43,460 --> 00:12:44,460 algorithm comes in. 514 00:12:44,460 --> 00:12:44,780 Right. 515 00:12:44,780 --> 00:12:47,460 It's not some mysterious black box. 516 00:12:47,460 --> 00:12:47,900 Right. 517 00:12:47,900 --> 00:12:50,180 It's a system designed to surface. 518 00:12:50,180 --> 00:12:50,500 Okay. 519 00:12:50,500 --> 00:12:53,740 The most relevant and engaging content to viewers. 520 00:12:53,740 --> 00:12:54,460 Gotcha. 521 00:12:54,460 --> 00:12:56,580 And while we can't control. 522 00:12:56,580 --> 00:12:56,940 Right. 523 00:12:56,940 --> 00:12:58,220 Everything the algorithm does. 524 00:12:58,220 --> 00:12:58,740 Yeah. 525 00:12:58,740 --> 00:13:01,260 We can definitely influence its decisions. 526 00:13:01,260 --> 00:13:01,420 Good. 527 00:13:01,420 --> 00:13:02,980 By understanding how it works. 528 00:13:02,980 --> 00:13:04,820 So it's not just about. 529 00:13:04,820 --> 00:13:05,940 Definitely not. 530 00:13:05,940 --> 00:13:08,180 Uploading a video and hoping for the best. 531 00:13:08,180 --> 00:13:10,020 You need to think strategically. 532 00:13:10,020 --> 00:13:10,420 Okay. 533 00:13:10,420 --> 00:13:11,940 About your content. 534 00:13:11,940 --> 00:13:13,380 From the initial idea. 535 00:13:13,380 --> 00:13:13,620 Right. 536 00:13:13,620 --> 00:13:15,060 To the final upload. 537 00:13:15,060 --> 00:13:17,060 We've already touched on the importance of watch time. 538 00:13:17,060 --> 00:13:17,540 Yeah. 539 00:13:17,540 --> 00:13:19,940 But there are other key factors. 540 00:13:19,940 --> 00:13:20,220 Okay. 541 00:13:20,220 --> 00:13:21,300 To consider as well. 542 00:13:21,300 --> 00:13:21,820 Like what? 543 00:13:21,820 --> 00:13:24,300 Well I wouldn't call them secrets exactly. 544 00:13:24,300 --> 00:13:24,740 Okay. 545 00:13:24,740 --> 00:13:27,340 But there are definitely some best practices. 546 00:13:27,340 --> 00:13:27,820 Right. 547 00:13:27,820 --> 00:13:30,060 That can significantly boost. 548 00:13:30,060 --> 00:13:30,420 Uh huh. 549 00:13:30,420 --> 00:13:31,900 Your chances of success. 550 00:13:31,900 --> 00:13:32,140 Okay. 551 00:13:32,140 --> 00:13:33,700 It all comes down to understanding. 552 00:13:33,700 --> 00:13:34,100 Right. 553 00:13:34,100 --> 00:13:35,900 What the algorithm is looking for. 554 00:13:35,900 --> 00:13:36,220 Yeah. 555 00:13:36,220 --> 00:13:38,460 And then optimizing your content accordingly. 556 00:13:38,460 --> 00:13:40,060 This is getting really interesting. 557 00:13:40,060 --> 00:13:42,380 I'm ready to dive into those best practices. 558 00:13:42,380 --> 00:13:42,860 Okay. 559 00:13:42,860 --> 00:13:44,900 And learn how to make the algorithm work. 560 00:13:44,900 --> 00:13:45,340 Right. 561 00:13:45,340 --> 00:13:46,460 In our listeners favor. 562 00:13:46,460 --> 00:13:47,060 Yeah. 563 00:13:47,060 --> 00:13:48,980 Let's pick this up in the next part of our deep dive. 564 00:13:48,980 --> 00:13:49,900 Sounds good. 565 00:13:49,900 --> 00:13:50,460 Okay. 566 00:13:50,460 --> 00:13:52,100 So we're ready to crack the YouTube code. 567 00:13:52,100 --> 00:13:52,700 All right. 568 00:13:52,700 --> 00:13:55,620 Let's talk about how to make the algorithm work for our listener. 569 00:13:55,620 --> 00:13:56,620 Yeah. 570 00:13:56,620 --> 00:13:59,140 Not against them. 571 00:13:59,140 --> 00:13:59,660 Okay. 572 00:13:59,660 --> 00:14:00,780 Where do we even begin? 573 00:14:00,780 --> 00:14:03,380 One of the first things the algorithm looks at. 574 00:14:03,380 --> 00:14:03,820 Okay. 575 00:14:03,820 --> 00:14:05,380 Is relevance. 576 00:14:05,380 --> 00:14:05,940 Relevance. 577 00:14:05,940 --> 00:14:10,020 Is your content actually matching what people are searching for. 578 00:14:10,020 --> 00:14:10,740 Got it. 579 00:14:10,740 --> 00:14:12,580 This is where keywords come into play. 580 00:14:12,580 --> 00:14:13,060 Keywords. 581 00:14:13,060 --> 00:14:13,620 Yeah. 582 00:14:13,620 --> 00:14:15,980 Like those things you put in the title and description. 583 00:14:15,980 --> 00:14:17,020 Exactly. 584 00:14:17,020 --> 00:14:20,660 When someone searches for funny cat videos on YouTube. 585 00:14:20,660 --> 00:14:21,220 Okay. 586 00:14:21,220 --> 00:14:26,020 The algorithm scans titles, descriptions, and even closed 587 00:14:26,020 --> 00:14:28,180 captions to find videos. 588 00:14:28,180 --> 00:14:28,540 Okay. 589 00:14:28,540 --> 00:14:30,100 That are a good match. 590 00:14:30,100 --> 00:14:34,780 So if you've used those exact words in your videos metadata. 591 00:14:34,780 --> 00:14:35,140 Right. 592 00:14:35,140 --> 00:14:36,940 You're much more likely to show up. 593 00:14:36,940 --> 00:14:37,700 Exactly. 594 00:14:37,700 --> 00:14:38,900 In the search results. 595 00:14:38,900 --> 00:14:39,220 Okay. 596 00:14:39,220 --> 00:14:40,260 That makes sense. 597 00:14:40,260 --> 00:14:42,100 So using relevant keywords. 598 00:14:42,100 --> 00:14:42,540 Yeah. 599 00:14:42,540 --> 00:14:44,980 Helps your video get found by the right people. 600 00:14:44,980 --> 00:14:45,820 It does. 601 00:14:45,820 --> 00:14:47,780 What else should our listener keep in mind? 602 00:14:47,780 --> 00:14:49,300 Engagement is huge. 603 00:14:49,300 --> 00:14:50,220 Engagement. 604 00:14:50,220 --> 00:14:52,700 The algorithm loves to see videos. 605 00:14:52,700 --> 00:14:53,100 Okay. 606 00:14:53,100 --> 00:14:54,700 That are keeping people hooked. 607 00:14:54,700 --> 00:14:54,980 Okay. 608 00:14:54,980 --> 00:14:56,060 We've talked about watch time. 609 00:14:56,060 --> 00:14:56,460 Right. 610 00:14:56,460 --> 00:14:58,500 But things like likes, comments. 611 00:14:58,500 --> 00:14:58,660 Yeah. 612 00:14:58,660 --> 00:14:59,060 Okay. 613 00:14:59,060 --> 00:14:59,700 And shares. 614 00:14:59,700 --> 00:15:00,060 Gotcha. 615 00:15:00,060 --> 00:15:01,980 Also send strong signals. 616 00:15:01,980 --> 00:15:02,380 Okay. 617 00:15:02,380 --> 00:15:03,820 That your content is resonating. 618 00:15:03,820 --> 00:15:07,260 So it's not just about getting people to click on your video. 619 00:15:07,260 --> 00:15:07,740 Right. 620 00:15:07,740 --> 00:15:09,500 It's about keeping them engaged. 621 00:15:09,500 --> 00:15:09,980 Yeah. 622 00:15:09,980 --> 00:15:10,940 Once they're there. 623 00:15:10,940 --> 00:15:11,900 Once they're there. 624 00:15:11,900 --> 00:15:12,780 How do you do that? 625 00:15:12,780 --> 00:15:14,220 Any tips? 626 00:15:14,220 --> 00:15:17,260 Think about what makes you want to watch a video. 627 00:15:17,260 --> 00:15:17,820 Hmm. 628 00:15:17,820 --> 00:15:18,780 All the way through. 629 00:15:18,780 --> 00:15:19,260 Okay. 630 00:15:19,260 --> 00:15:21,100 Is it a compelling story? 631 00:15:21,100 --> 00:15:22,060 Yeah. 632 00:15:22,060 --> 00:15:23,420 It's a surprising twist. 633 00:15:23,420 --> 00:15:23,820 Right. 634 00:15:23,820 --> 00:15:25,420 Useful information. 635 00:15:25,420 --> 00:15:25,740 That's... 636 00:15:25,740 --> 00:15:26,300 Humor. 637 00:15:26,300 --> 00:15:26,860 Yeah. 638 00:15:26,860 --> 00:15:29,740 Try to incorporate those elements into your shorts. 639 00:15:29,740 --> 00:15:30,380 Right. 640 00:15:30,380 --> 00:15:32,940 To keep people glued to the screen. 641 00:15:32,940 --> 00:15:34,860 So even though shorts are short. 642 00:15:34,860 --> 00:15:36,140 Right. 643 00:15:36,140 --> 00:15:37,260 You still need to think about... 644 00:15:37,260 --> 00:15:37,980 You do. 645 00:15:37,980 --> 00:15:38,860 Things like pacing. 646 00:15:39,420 --> 00:15:39,900 Yes. 647 00:15:39,900 --> 00:15:40,620 Storytelling. 648 00:15:40,620 --> 00:15:41,180 Yeah. 649 00:15:41,180 --> 00:15:41,820 And hooks. 650 00:15:41,820 --> 00:15:42,700 Absolutely. 651 00:15:42,700 --> 00:15:45,340 Just like you would with a longer video. 652 00:15:45,340 --> 00:15:49,100 You only have a limited amount of time to grab someone's attention. 653 00:15:49,100 --> 00:15:49,340 Okay. 654 00:15:49,340 --> 00:15:51,820 So you need to make every second count. 655 00:15:51,820 --> 00:15:52,380 Got it. 656 00:15:52,380 --> 00:15:53,100 Start strong. 657 00:15:53,100 --> 00:15:53,980 Uh-huh. 658 00:15:53,980 --> 00:15:55,180 Build momentum. 659 00:15:55,180 --> 00:15:55,340 Okay. 660 00:15:55,340 --> 00:15:57,020 And leave people wanting more. 661 00:15:57,020 --> 00:15:59,020 It sounds like there's a real art. 662 00:15:59,020 --> 00:15:59,820 There is. 663 00:15:59,820 --> 00:16:02,300 To crafting successful YouTube shorts. 664 00:16:02,300 --> 00:16:03,660 It's about understanding. 665 00:16:03,660 --> 00:16:04,300 Yeah. 666 00:16:04,300 --> 00:16:05,020 The platform. 667 00:16:05,020 --> 00:16:05,500 Uh-huh. 668 00:16:05,500 --> 00:16:06,300 The algorithm. 669 00:16:06,300 --> 00:16:06,860 Okay. 670 00:16:06,860 --> 00:16:09,020 And most importantly, your audience. 671 00:16:09,020 --> 00:16:09,820 Your audience. 672 00:16:09,820 --> 00:16:11,020 What do they want to see? 673 00:16:11,020 --> 00:16:12,620 What will resonate with them? 674 00:16:12,620 --> 00:16:13,740 Speaking of audience. 675 00:16:13,740 --> 00:16:14,220 Okay. 676 00:16:14,220 --> 00:16:15,340 This guy in the video. 677 00:16:15,340 --> 00:16:15,740 Yeah. 678 00:16:15,740 --> 00:16:16,460 Mr. Reese. 679 00:16:16,460 --> 00:16:17,100 Mm-hmm. 680 00:16:17,100 --> 00:16:18,140 He talks about... 681 00:16:18,140 --> 00:16:18,540 Yeah. 682 00:16:18,540 --> 00:16:21,020 Finding niches with low competition. 683 00:16:21,020 --> 00:16:21,740 Right. 684 00:16:21,740 --> 00:16:23,980 But we already debunked the idea. 685 00:16:23,980 --> 00:16:24,540 Right. 686 00:16:24,540 --> 00:16:26,540 That there's such a thing as the idea of... 687 00:16:26,540 --> 00:16:27,820 A thing is zero competition. 688 00:16:27,820 --> 00:16:28,460 Yeah. 689 00:16:28,460 --> 00:16:33,420 So how does someone find their unique space on YouTube? 690 00:16:34,220 --> 00:16:36,940 It's about combining your passions. 691 00:16:36,940 --> 00:16:39,420 With what people are actually searching for. 692 00:16:39,420 --> 00:16:39,980 Right. 693 00:16:39,980 --> 00:16:42,620 Start by brainstorming a list of topics. 694 00:16:42,620 --> 00:16:42,940 Okay. 695 00:16:42,940 --> 00:16:44,860 You're knowledgeable or excited about. 696 00:16:44,860 --> 00:16:45,500 Got it. 697 00:16:45,500 --> 00:16:48,700 Then use YouTube's search bar. 698 00:16:48,700 --> 00:16:49,020 Okay. 699 00:16:49,020 --> 00:16:52,540 To see what kind of content already exists in those areas. 700 00:16:52,540 --> 00:16:55,660 So if I'm passionate about, say, knitting. 701 00:16:55,660 --> 00:16:55,900 Yeah. 702 00:16:55,900 --> 00:16:58,220 I would search knitting tutorials. 703 00:16:58,220 --> 00:16:58,700 Exactly. 704 00:16:58,700 --> 00:17:00,060 Or knitting for beginners. 705 00:17:00,060 --> 00:17:00,540 Uh-huh. 706 00:17:00,540 --> 00:17:02,060 To see what's already out there. 707 00:17:02,060 --> 00:17:04,700 Pay attention to the videos that are ranking well. 708 00:17:04,700 --> 00:17:05,020 Okay. 709 00:17:05,020 --> 00:17:06,540 What are they doing right? 710 00:17:06,540 --> 00:17:06,860 Right. 711 00:17:06,860 --> 00:17:09,500 Can you identify any gaps in the content? 712 00:17:10,140 --> 00:17:12,220 Maybe there's a specific knitting technique. 713 00:17:12,220 --> 00:17:12,540 Okay. 714 00:17:12,540 --> 00:17:13,580 That isn't well covered. 715 00:17:13,580 --> 00:17:13,900 Right. 716 00:17:13,900 --> 00:17:17,740 Or maybe you can bring a fresh perspective to a popular topic. 717 00:17:17,740 --> 00:17:19,500 So it's about finding that intersection. 718 00:17:19,500 --> 00:17:19,820 Exactly. 719 00:17:19,820 --> 00:17:21,020 Between what you love. 720 00:17:21,020 --> 00:17:21,660 Right. 721 00:17:21,660 --> 00:17:23,340 And what people are looking for. 722 00:17:23,340 --> 00:17:23,660 Yeah. 723 00:17:23,660 --> 00:17:27,580 And then of course, optimizing your shorts with the right keyword. 724 00:17:27,580 --> 00:17:28,380 Uh-huh. 725 00:17:28,380 --> 00:17:29,740 Engaging content. 726 00:17:29,740 --> 00:17:30,060 Right. 727 00:17:30,060 --> 00:17:31,980 And all those other tips we've discussed. 728 00:17:31,980 --> 00:17:33,260 It's not a magic bullet. 729 00:17:33,260 --> 00:17:33,420 Right. 730 00:17:33,420 --> 00:17:36,220 But by focusing on these key areas. 731 00:17:36,220 --> 00:17:37,020 Yeah. 732 00:17:37,020 --> 00:17:42,700 You can significantly increase your chances of getting your shorts seen. 733 00:17:42,700 --> 00:17:43,260 Right. 734 00:17:43,260 --> 00:17:44,860 And building a loyal audience. 735 00:17:44,860 --> 00:17:45,340 Exactly. 736 00:17:45,340 --> 00:17:47,500 And remember, consistency is key. 737 00:17:47,500 --> 00:17:49,900 So even if you don't go viral overnight. 738 00:17:49,900 --> 00:17:50,460 Yeah. 739 00:17:50,460 --> 00:17:51,580 Keep creating. 740 00:17:51,580 --> 00:17:52,140 Keep creating. 741 00:17:52,140 --> 00:17:53,580 Keep experimenting. 742 00:17:53,580 --> 00:17:54,300 Keep experimenting. 743 00:17:54,300 --> 00:17:55,180 And keep learning. 744 00:17:55,180 --> 00:17:56,140 Keep learning. 745 00:17:56,140 --> 00:17:58,060 Success on YouTube is a marathon. 746 00:17:58,060 --> 00:17:59,180 That's a great analogy. 747 00:17:59,180 --> 00:18:00,220 Not a sprint. 748 00:18:00,220 --> 00:18:03,420 Building a successful YouTube channel takes time. 749 00:18:03,420 --> 00:18:03,900 Right. 750 00:18:03,900 --> 00:18:04,620 Effort. 751 00:18:04,620 --> 00:18:04,860 Yeah. 752 00:18:04,860 --> 00:18:07,420 And a willingness to adapt and evolve. 753 00:18:07,420 --> 00:18:07,900 Uh-huh. 754 00:18:07,900 --> 00:18:10,060 The landscape is constantly changing. 755 00:18:10,060 --> 00:18:10,380 Right. 756 00:18:10,380 --> 00:18:11,580 So stay curious. 757 00:18:12,140 --> 00:18:12,460 Okay. 758 00:18:12,460 --> 00:18:13,820 Stay informed. 759 00:18:13,820 --> 00:18:14,220 Gotcha. 760 00:18:14,220 --> 00:18:15,420 And never stop learning. 761 00:18:15,980 --> 00:18:18,460 Well, I think we've given our listener a lot to think about today. 762 00:18:18,460 --> 00:18:19,260 I think so too. 763 00:18:19,260 --> 00:18:20,620 We started with a deep dive. 764 00:18:20,620 --> 00:18:21,180 Yeah. 765 00:18:21,180 --> 00:18:22,860 Into this copy and paste method. 766 00:18:22,860 --> 00:18:23,260 Right. 767 00:18:23,260 --> 00:18:24,860 Uncovered some ethical concerns. 768 00:18:24,860 --> 00:18:25,500 My family. 769 00:18:25,500 --> 00:18:26,780 And then explored. 770 00:18:26,780 --> 00:18:27,180 Yeah. 771 00:18:27,180 --> 00:18:29,980 A more authentic and sustainable path. 772 00:18:29,980 --> 00:18:30,380 Uh-huh. 773 00:18:30,940 --> 00:18:32,220 To YouTube's short success. 774 00:18:32,220 --> 00:18:32,620 For sure. 775 00:18:33,580 --> 00:18:36,540 Any final words of wisdom for our listener? 776 00:18:36,540 --> 00:18:38,940 The internet is full of shortcuts and schemes. 777 00:18:38,940 --> 00:18:39,580 Yeah. 778 00:18:39,580 --> 00:18:40,940 Promising easy money. 779 00:18:40,940 --> 00:18:41,260 Right. 780 00:18:41,260 --> 00:18:44,940 But true success comes from creating genuine value. 781 00:18:44,940 --> 00:18:45,660 Uh-huh. 782 00:18:45,660 --> 00:18:48,140 And connecting with your audience authentically. 783 00:18:48,140 --> 00:18:48,620 Right. 784 00:18:48,620 --> 00:18:49,900 Focus on those things. 785 00:18:49,900 --> 00:18:50,380 Yeah. 786 00:18:50,380 --> 00:18:52,140 And you'll be well on your way. 787 00:18:52,140 --> 00:18:52,220 Oh yeah. 788 00:18:52,220 --> 00:18:55,100 To building a thriving online presence. 789 00:18:55,100 --> 00:18:56,540 That's a great takeaway. 790 00:18:56,540 --> 00:18:57,660 So for our listener. 791 00:18:57,660 --> 00:18:57,900 Yeah. 792 00:18:57,900 --> 00:19:00,140 Remember there's no substitute for hard work. 793 00:19:00,700 --> 00:19:04,780 Creativity and a genuine desire to connect with your audience. 794 00:19:04,780 --> 00:19:05,180 Yeah. 795 00:19:05,180 --> 00:19:05,980 Now go out there. 796 00:19:05,980 --> 00:19:07,180 Go out there. 797 00:19:07,180 --> 00:19:08,300 Make some awesome shorts. 798 00:19:09,260 --> 00:19:10,380 And have fun doing it. 799 00:19:10,380 --> 00:19:11,580 Have fun. 800 00:19:11,580 --> 00:19:22,140 Have fun.