1 00:00:00,000 --> 00:00:04,440 All right, so today we're going to be looking into passive income with Google Books and AI. 2 00:00:04,800 --> 00:00:05,200 Okay. 3 00:00:05,400 --> 00:00:12,600 We found this YouTube video titled passive income, get paid $960 per day with Google 4 00:00:12,600 --> 00:00:13,920 Books using AI. 5 00:00:14,160 --> 00:00:14,800 Wow. 6 00:00:14,920 --> 00:00:16,520 It was uploaded to buy a guy named Mr. 7 00:00:16,520 --> 00:00:16,920 Race. 8 00:00:16,920 --> 00:00:17,320 Okay. 9 00:00:17,360 --> 00:00:19,280 And it was uploaded on July 16th. 10 00:00:19,560 --> 00:00:19,760 Right. 11 00:00:19,760 --> 00:00:23,600 So pretty recently we wanted to take a look at it and see if there's anything to this. 12 00:00:23,640 --> 00:00:23,880 Right. 13 00:00:23,880 --> 00:00:24,040 Yeah. 14 00:00:24,040 --> 00:00:25,480 $960 per day. 15 00:00:25,600 --> 00:00:26,840 That's it's a big claim. 16 00:00:26,920 --> 00:00:27,600 It is a big claim. 17 00:00:27,600 --> 00:00:27,840 Yeah. 18 00:00:27,840 --> 00:00:33,440 So this video is really fascinating because it kind of taps into this idea of everyone's 19 00:00:33,440 --> 00:00:36,600 kind of obsessed with these AI tools right now like chat GPT. 20 00:00:36,640 --> 00:00:36,920 Yeah. 21 00:00:37,040 --> 00:00:39,000 And using those to create content. 22 00:00:39,480 --> 00:00:45,400 So Mr. Race is talking about Google Books and he suggests that it's a less saturated and more 23 00:00:45,400 --> 00:00:49,920 promotion friendly platform than Amazon KDP. 24 00:00:50,040 --> 00:00:50,400 Okay. 25 00:00:50,440 --> 00:00:54,040 Which is interesting because everyone always talks about Amazon KDP for eBooks. 26 00:00:54,080 --> 00:00:54,360 Right. 27 00:00:54,480 --> 00:00:54,800 Right. 28 00:00:54,880 --> 00:00:55,200 Yeah. 29 00:00:55,200 --> 00:00:58,320 So what do you think about Google Books as a platform? 30 00:00:58,360 --> 00:01:01,160 Well I mean I think it's true that Google Books has a very wide reach. 31 00:01:01,200 --> 00:01:01,520 Yeah. 32 00:01:01,520 --> 00:01:02,560 Billions of users. 33 00:01:02,760 --> 00:01:04,200 Billions of users worldwide. 34 00:01:04,200 --> 00:01:04,560 Yeah. 35 00:01:04,560 --> 00:01:04,800 Yeah. 36 00:01:05,120 --> 00:01:08,560 I think saying it's less saturated though we need to kind of take a closer look at that. 37 00:01:08,640 --> 00:01:09,040 Okay. 38 00:01:09,200 --> 00:01:12,560 I think both platforms Amazon KDP and Google Books. 39 00:01:12,560 --> 00:01:12,800 Yeah. 40 00:01:12,920 --> 00:01:14,040 Have their pros and cons. 41 00:01:14,080 --> 00:01:14,400 Yeah. 42 00:01:14,560 --> 00:01:14,800 Yeah. 43 00:01:15,000 --> 00:01:18,000 You know Amazon KDP has that established marketplace. 44 00:01:18,040 --> 00:01:18,360 Yeah. 45 00:01:18,360 --> 00:01:19,400 It's been around forever. 46 00:01:19,440 --> 00:01:20,040 It has. 47 00:01:20,160 --> 00:01:20,520 Right. 48 00:01:20,520 --> 00:01:21,080 People know it. 49 00:01:21,080 --> 00:01:21,640 They use it. 50 00:01:21,640 --> 00:01:21,960 Yeah. 51 00:01:21,960 --> 00:01:27,560 But Google Books leverages that massive search dominance that Google has. 52 00:01:27,600 --> 00:01:28,120 Right. 53 00:01:28,160 --> 00:01:30,760 And that could potentially lead to more visibility. 54 00:01:30,840 --> 00:01:31,440 Okay. 55 00:01:31,440 --> 00:01:32,960 Within Google's own little world. 56 00:01:33,000 --> 00:01:36,840 So it's not quite as clear cut as maybe the video makes it seem. 57 00:01:36,880 --> 00:01:37,840 I don't think so. 58 00:01:37,880 --> 00:01:40,680 It's like you got to think about your goals and where you want to go. 59 00:01:40,720 --> 00:01:40,960 Yeah. 60 00:01:40,960 --> 00:01:42,240 What kind of content are you creating? 61 00:01:42,280 --> 00:01:42,960 Exactly. 62 00:01:43,000 --> 00:01:43,400 Right. 63 00:01:43,440 --> 00:01:46,760 So Mr. Race also talks about this infinite money glitch. 64 00:01:46,800 --> 00:01:47,440 Oh really? 65 00:01:47,480 --> 00:01:47,960 Yeah. 66 00:01:48,000 --> 00:01:50,840 And this is the idea that if you publish more eBooks. 67 00:01:50,880 --> 00:01:51,480 Okay. 68 00:01:51,480 --> 00:01:52,800 You will make more money. 69 00:01:52,840 --> 00:01:53,680 All right. 70 00:01:53,720 --> 00:01:56,600 So is this a real thing or is this like a marketing tactic? 71 00:01:56,640 --> 00:01:58,360 Well it's not really a glitch. 72 00:01:58,400 --> 00:01:58,800 Okay. 73 00:01:58,840 --> 00:02:00,480 It's more about scalability. 74 00:02:00,520 --> 00:02:01,080 Yeah. 75 00:02:01,120 --> 00:02:01,480 You know. 76 00:02:01,520 --> 00:02:01,880 Okay. 77 00:02:01,920 --> 00:02:05,120 Every eBook is like an asset that can potentially generate income. 78 00:02:05,160 --> 00:02:05,720 Yeah. 79 00:02:05,760 --> 00:02:10,280 And so the more assets you have the higher your earning potential could be. 80 00:02:10,320 --> 00:02:11,760 But there's no guarantee. 81 00:02:11,800 --> 00:02:12,400 Exactly. 82 00:02:12,440 --> 00:02:13,200 There's no guarantee. 83 00:02:13,240 --> 00:02:13,720 Okay. 84 00:02:13,760 --> 00:02:15,160 The quality of your content matters. 85 00:02:15,200 --> 00:02:15,680 Right. 86 00:02:15,720 --> 00:02:18,720 Your marketing strategy and even just market demand plays a role. 87 00:02:18,760 --> 00:02:21,080 So you can't just like pump out a bunch of eBooks. 88 00:02:21,080 --> 00:02:22,400 No you can't just churn them out. 89 00:02:22,440 --> 00:02:22,800 Okay. 90 00:02:22,840 --> 00:02:23,960 Has to be strategic. 91 00:02:24,000 --> 00:02:24,280 All right. 92 00:02:24,320 --> 00:02:25,280 So speaking of strategy. 93 00:02:25,320 --> 00:02:25,920 Yeah. 94 00:02:25,960 --> 00:02:32,560 Mr. Race suggests that we should be focusing on evergreen and trending poppics. 95 00:02:32,600 --> 00:02:33,360 Okay. 96 00:02:33,400 --> 00:02:37,640 He says we should use tools like Google Trends and Google News. 97 00:02:37,680 --> 00:02:38,040 Yeah. 98 00:02:38,080 --> 00:02:39,400 To find those topics. 99 00:02:39,440 --> 00:02:39,920 Mm-hmm. 100 00:02:39,960 --> 00:02:44,080 And he gives examples like the Olympics 2024 and chat GPT. 101 00:02:44,120 --> 00:02:44,440 Right. 102 00:02:44,480 --> 00:02:46,000 Those are very popular topics. 103 00:02:46,040 --> 00:02:46,440 Yeah. 104 00:02:46,480 --> 00:02:49,720 So what do you think about this like trend surfing approach? 105 00:02:49,720 --> 00:02:52,000 I mean it can definitely be effective. 106 00:02:52,040 --> 00:02:52,440 Okay. 107 00:02:52,480 --> 00:02:54,160 Especially for those fast moving niches. 108 00:02:54,200 --> 00:02:54,840 Right. 109 00:02:54,880 --> 00:02:59,200 But you have to think about how long are these trends going to last. 110 00:02:59,240 --> 00:03:00,440 Because they're trends. 111 00:03:00,480 --> 00:03:01,120 Exactly. 112 00:03:01,160 --> 00:03:01,640 Okay. 113 00:03:01,680 --> 00:03:04,800 What's hot today could be old news tomorrow. 114 00:03:04,840 --> 00:03:06,560 So you want to consider the longevity. 115 00:03:06,600 --> 00:03:07,120 Yeah. 116 00:03:07,160 --> 00:03:11,400 You know maybe focusing on evergreen topics that have long term relevance. 117 00:03:11,440 --> 00:03:12,280 That makes sense. 118 00:03:12,320 --> 00:03:12,640 Yeah. 119 00:03:12,680 --> 00:03:14,080 So like a balance of the two. 120 00:03:14,120 --> 00:03:15,160 Exactly. 121 00:03:15,200 --> 00:03:16,440 I think of it like this. 122 00:03:16,480 --> 00:03:16,880 Okay. 123 00:03:16,920 --> 00:03:18,360 Trend surfing is your sprint. 124 00:03:18,400 --> 00:03:19,240 Okay. 125 00:03:19,240 --> 00:03:21,240 Evergreen content is your marathon. 126 00:03:21,280 --> 00:03:22,080 I like that. 127 00:03:22,120 --> 00:03:22,920 You need both. 128 00:03:22,960 --> 00:03:23,720 To make it. 129 00:03:23,760 --> 00:03:24,240 Yeah. 130 00:03:24,280 --> 00:03:24,640 All right. 131 00:03:24,680 --> 00:03:26,120 So let's get into the AI stuff. 132 00:03:26,160 --> 00:03:26,680 All right. 133 00:03:26,720 --> 00:03:29,520 He actually shows us how to use chat GPT. 134 00:03:29,560 --> 00:03:30,120 Okay. 135 00:03:30,160 --> 00:03:32,160 To create a 20 page ebook. 136 00:03:32,200 --> 00:03:32,920 Wow. 137 00:03:32,960 --> 00:03:35,360 It's about chat GPT for seniors. 138 00:03:35,400 --> 00:03:36,320 Okay. 139 00:03:36,360 --> 00:03:39,520 So can AI really do that. 140 00:03:39,560 --> 00:03:44,440 Can it deliver high quality content that people will actually pay for. 141 00:03:44,480 --> 00:03:46,600 Well AI tools have come a long way. 142 00:03:46,640 --> 00:03:47,600 Yeah they have. 143 00:03:47,600 --> 00:03:49,800 I mean they can definitely help with content generation. 144 00:03:49,840 --> 00:03:50,440 Okay. 145 00:03:50,480 --> 00:03:53,240 Especially for factual or informational topics. 146 00:03:53,280 --> 00:03:56,000 So it's almost like a super powered research assistant. 147 00:03:56,040 --> 00:03:57,200 Yeah in a way it is. 148 00:03:57,240 --> 00:03:57,680 Okay. 149 00:03:57,720 --> 00:03:59,440 But it's important to remember that it's just a tool. 150 00:03:59,480 --> 00:03:59,880 Okay. 151 00:03:59,920 --> 00:04:01,840 It's not a replacement for human input. 152 00:04:01,880 --> 00:04:02,280 Right. 153 00:04:02,320 --> 00:04:03,080 You need to edit. 154 00:04:03,120 --> 00:04:03,520 Yeah. 155 00:04:03,560 --> 00:04:04,320 Fact check. 156 00:04:04,360 --> 00:04:05,520 Make sure it's accurate. 157 00:04:05,560 --> 00:04:06,680 Add the human touch. 158 00:04:06,720 --> 00:04:07,120 Okay. 159 00:04:07,160 --> 00:04:09,320 So it's not like a set it and forget it type of thing. 160 00:04:09,360 --> 00:04:10,120 No definitely not. 161 00:04:10,160 --> 00:04:10,520 Okay. 162 00:04:10,560 --> 00:04:11,120 I should be involved. 163 00:04:11,160 --> 00:04:11,600 All right. 164 00:04:11,640 --> 00:04:13,200 So let's say we've used chat GPT. 165 00:04:13,240 --> 00:04:13,920 Okay. 166 00:04:13,960 --> 00:04:14,960 We have our ebook. 167 00:04:15,000 --> 00:04:15,360 Yep. 168 00:04:15,400 --> 00:04:16,360 It's all polished. 169 00:04:16,400 --> 00:04:17,360 It's ready to go. 170 00:04:17,360 --> 00:04:18,160 Right. 171 00:04:18,200 --> 00:04:20,920 Mr. Ress talks about niching down. 172 00:04:20,960 --> 00:04:21,520 Okay. 173 00:04:21,560 --> 00:04:24,560 So making sure your ebook is targeting a specific audience. 174 00:04:24,600 --> 00:04:25,200 Right. 175 00:04:25,240 --> 00:04:27,960 And he uses the example of like chat GPT for dentists. 176 00:04:28,000 --> 00:04:28,560 Yeah. 177 00:04:28,600 --> 00:04:30,960 As opposed to just a general chat GPT guide. 178 00:04:31,000 --> 00:04:31,840 I was specific. 179 00:04:31,880 --> 00:04:32,400 Yeah. 180 00:04:32,440 --> 00:04:35,440 So why is niching down so powerful? 181 00:04:35,480 --> 00:04:38,040 Well I think it allows you to focus your marketing. 182 00:04:38,080 --> 00:04:38,480 Okay. 183 00:04:38,520 --> 00:04:40,080 On a very specific group of people. 184 00:04:40,120 --> 00:04:40,680 Okay. 185 00:04:40,720 --> 00:04:41,920 With a specific need. 186 00:04:41,960 --> 00:04:42,680 Oh right. 187 00:04:42,720 --> 00:04:46,280 And that targeted approach can lead to more sales. 188 00:04:46,320 --> 00:04:47,160 Makes sense. 189 00:04:47,160 --> 00:04:47,680 Right. 190 00:04:47,720 --> 00:04:50,760 So how do you actually find a profitable niche? 191 00:04:50,800 --> 00:04:52,320 Well you got to do your research. 192 00:04:52,360 --> 00:04:52,920 Okay. 193 00:04:52,960 --> 00:04:54,120 Look at market trends. 194 00:04:54,160 --> 00:04:54,800 Yeah. 195 00:04:54,840 --> 00:04:56,000 Analyze your competitors. 196 00:04:56,040 --> 00:04:56,600 Okay. 197 00:04:56,640 --> 00:04:58,800 Really try to understand your target audience. 198 00:04:58,840 --> 00:04:59,200 All right. 199 00:04:59,240 --> 00:05:04,000 So Mr. Ress suggests a $9.99 price point for your ebooks. 200 00:05:04,040 --> 00:05:04,640 Okay. 201 00:05:04,680 --> 00:05:07,080 Is that like the magic number or what? 202 00:05:07,120 --> 00:05:08,640 I wouldn't say there's a magic number. 203 00:05:08,680 --> 00:05:10,640 It's more about finding the right price. 204 00:05:10,680 --> 00:05:11,240 Okay. 205 00:05:11,280 --> 00:05:12,840 For your specific ebook. 206 00:05:12,880 --> 00:05:13,320 Right. 207 00:05:13,360 --> 00:05:15,720 You know the genre, the length, the perceived value. 208 00:05:15,760 --> 00:05:16,280 Yeah. 209 00:05:16,280 --> 00:05:19,680 What are your competitors charging and what's your audience willing to pay? 210 00:05:19,720 --> 00:05:21,080 So it's not one size fits all. 211 00:05:21,120 --> 00:05:21,280 No. 212 00:05:21,320 --> 00:05:22,080 That experiment. 213 00:05:22,120 --> 00:05:22,280 Yeah. 214 00:05:22,320 --> 00:05:23,080 Do some research. 215 00:05:23,120 --> 00:05:23,360 Okay. 216 00:05:23,400 --> 00:05:23,760 Cool. 217 00:05:23,800 --> 00:05:25,160 So how about marketing? 218 00:05:25,200 --> 00:05:25,800 All right. 219 00:05:25,840 --> 00:05:30,600 Mr. Ress suggests that we should use a tool called One Click Blog Post. 220 00:05:30,640 --> 00:05:31,120 Okay. 221 00:05:31,160 --> 00:05:34,640 To create articles for medium.com. 222 00:05:34,680 --> 00:05:35,240 Right. 223 00:05:35,280 --> 00:05:36,840 That promote these ebooks. 224 00:05:36,880 --> 00:05:37,640 Okay. 225 00:05:37,680 --> 00:05:40,880 So do you think Medium is an effective platform? 226 00:05:40,920 --> 00:05:43,640 I think Medium can be a great platform. 227 00:05:43,680 --> 00:05:44,000 Okay. 228 00:05:44,000 --> 00:05:46,440 But again, it's not just about copying and pasting. 229 00:05:46,480 --> 00:05:46,960 That's how you do it. 230 00:05:47,000 --> 00:05:47,560 Content from a tool. 231 00:05:47,600 --> 00:05:48,000 Right. 232 00:05:48,040 --> 00:05:50,160 Medium wants quality and engagement. 233 00:05:50,200 --> 00:05:52,040 So it's not just a magic button you can push. 234 00:05:52,080 --> 00:05:52,640 No. 235 00:05:52,680 --> 00:05:54,320 Think of Medium as a stage. 236 00:05:54,360 --> 00:05:54,800 Right. 237 00:05:54,840 --> 00:05:57,160 One Click Blog Post might help you set the stage. 238 00:05:57,200 --> 00:05:57,720 Okay. 239 00:05:57,760 --> 00:05:59,560 But you still have to deliver a good performance. 240 00:05:59,600 --> 00:06:00,200 I like that. 241 00:06:00,240 --> 00:06:01,200 You need a good headline. 242 00:06:01,240 --> 00:06:01,640 Yeah. 243 00:06:01,680 --> 00:06:02,760 Engaging introduction. 244 00:06:02,800 --> 00:06:03,040 Okay. 245 00:06:03,080 --> 00:06:04,200 Easy to read content. 246 00:06:04,240 --> 00:06:04,440 Yeah. 247 00:06:04,480 --> 00:06:07,440 And most importantly, you need to provide value. 248 00:06:07,480 --> 00:06:09,120 Yeah, you got to give people something. 249 00:06:09,160 --> 00:06:09,840 Exactly. 250 00:06:09,880 --> 00:06:11,840 So it's about drawing people in. 251 00:06:11,880 --> 00:06:12,280 Yeah. 252 00:06:12,280 --> 00:06:15,120 With good content and then guiding them towards your ebook. 253 00:06:15,160 --> 00:06:15,760 Exactly. 254 00:06:15,800 --> 00:06:17,600 And that's where the calls to action come in. 255 00:06:17,640 --> 00:06:17,920 Okay. 256 00:06:17,960 --> 00:06:19,600 Mention your ebook and your Medium article. 257 00:06:19,640 --> 00:06:20,400 Mm-hmm. 258 00:06:20,440 --> 00:06:21,520 Highlight the benefits. 259 00:06:21,560 --> 00:06:21,800 Okay. 260 00:06:21,840 --> 00:06:23,600 Explain how it solves a problem. 261 00:06:23,640 --> 00:06:24,280 Right. 262 00:06:24,320 --> 00:06:26,600 Don't be afraid to tell them to check it out at the end. 263 00:06:26,640 --> 00:06:29,040 So it's all about converting those visitors. 264 00:06:29,080 --> 00:06:29,520 Exactly. 265 00:06:29,560 --> 00:06:30,400 Into buyers. 266 00:06:30,440 --> 00:06:30,720 Yeah. 267 00:06:30,760 --> 00:06:31,560 All right, that makes sense. 268 00:06:31,600 --> 00:06:37,040 So we've covered a lot, but there's one more thing for Mr. Rees. 269 00:06:37,080 --> 00:06:37,440 Okay. 270 00:06:37,480 --> 00:06:38,600 That we got to talk about. 271 00:06:38,640 --> 00:06:39,320 What's that? 272 00:06:39,320 --> 00:06:44,320 He really emphasizes the importance of disclaimers, 273 00:06:44,360 --> 00:06:46,520 stating that you used AI. 274 00:06:46,560 --> 00:06:46,920 Right. 275 00:06:46,960 --> 00:06:47,880 In your ebook. 276 00:06:47,920 --> 00:06:49,600 So why is that so important? 277 00:06:49,640 --> 00:06:52,760 Well, being transparent about the use of AI is really important. 278 00:06:52,800 --> 00:06:53,360 Okay. 279 00:06:53,400 --> 00:06:54,480 Legally and ethically. 280 00:06:54,520 --> 00:06:55,240 Okay. 281 00:06:55,280 --> 00:06:58,280 It lets your readers know where the content's coming from. 282 00:06:58,320 --> 00:06:59,080 Right. 283 00:06:59,120 --> 00:07:00,160 And it builds trust. 284 00:07:00,200 --> 00:07:01,200 So you got to be upfront. 285 00:07:01,240 --> 00:07:01,880 Yeah. 286 00:07:01,920 --> 00:07:02,400 Okay. 287 00:07:02,440 --> 00:07:07,000 So we've talked about Mr. Rees' core strategy. 288 00:07:07,040 --> 00:07:07,120 Yeah. 289 00:07:07,120 --> 00:07:12,440 Leveraging AI to create ebooks on trending and evergreen topics. 290 00:07:12,480 --> 00:07:12,800 Yeah. 291 00:07:12,840 --> 00:07:15,000 Strategically pricing and marketing them. 292 00:07:15,040 --> 00:07:15,400 Mm-hmm. 293 00:07:15,440 --> 00:07:17,320 And being transparent about the AI. 294 00:07:17,360 --> 00:07:17,920 Exactly. 295 00:07:17,960 --> 00:07:18,760 That's awesome. 296 00:07:18,800 --> 00:07:19,440 Yeah. 297 00:07:19,480 --> 00:07:22,320 So in the next part of this deep dive, we're going to go even further. 298 00:07:22,360 --> 00:07:24,120 We'll talk more about this disclaimer stuff. 299 00:07:24,160 --> 00:07:24,640 Sounds good. 300 00:07:24,680 --> 00:07:27,640 It's pretty wild how the lines are getting blurry. 301 00:07:27,680 --> 00:07:28,080 Yeah. 302 00:07:28,120 --> 00:07:28,720 You know. 303 00:07:28,760 --> 00:07:29,200 Yeah. 304 00:07:29,240 --> 00:07:32,800 Between like human creativity and AI. 305 00:07:32,840 --> 00:07:34,640 It's hard to know what's real anymore. 306 00:07:34,680 --> 00:07:35,480 Yeah, it really is. 307 00:07:35,520 --> 00:07:36,720 Like where do we draw the line? 308 00:07:36,720 --> 00:07:37,120 Right. 309 00:07:37,160 --> 00:07:38,480 And like legally and ethically. 310 00:07:38,520 --> 00:07:38,960 Yeah. 311 00:07:39,000 --> 00:07:40,600 How do we do things the right way? 312 00:07:40,640 --> 00:07:41,120 Mm-hmm. 313 00:07:41,160 --> 00:07:43,760 So when we're talking about these disclaimers. 314 00:07:43,800 --> 00:07:43,920 Yeah. 315 00:07:43,960 --> 00:07:44,160 Okay. 316 00:07:44,200 --> 00:07:46,040 What level of transparency? 317 00:07:46,080 --> 00:07:46,600 Yeah. 318 00:07:46,640 --> 00:07:48,520 Are we really talking about here? 319 00:07:48,560 --> 00:07:52,000 Well, I think it's always best to err on the side of over disclosure. 320 00:07:52,040 --> 00:07:52,560 Okay. 321 00:07:52,600 --> 00:07:53,720 Be upfront about it. 322 00:07:53,760 --> 00:07:54,240 Okay. 323 00:07:54,280 --> 00:07:56,600 In the front matter or introduction of your ebook. 324 00:07:56,640 --> 00:07:59,360 And don't just say like this ebook was created with AI. 325 00:07:59,400 --> 00:07:59,960 Right. 326 00:08:00,000 --> 00:08:00,720 Be specific. 327 00:08:00,760 --> 00:08:01,160 Yeah. 328 00:08:01,200 --> 00:08:03,480 Like name the tools you used. 329 00:08:03,520 --> 00:08:03,800 Okay. 330 00:08:03,840 --> 00:08:04,880 And how you used them. 331 00:08:04,880 --> 00:08:08,560 So if you use it for research or for writing or for editing. 332 00:08:08,600 --> 00:08:09,160 Exactly. 333 00:08:09,200 --> 00:08:09,600 Okay. 334 00:08:09,640 --> 00:08:10,360 Lay it all out. 335 00:08:10,400 --> 00:08:10,600 All right. 336 00:08:10,640 --> 00:08:12,120 So transparency is key. 337 00:08:12,160 --> 00:08:13,200 It builds trust. 338 00:08:13,240 --> 00:08:14,480 Especially now. 339 00:08:14,520 --> 00:08:15,280 Especially now. 340 00:08:15,320 --> 00:08:15,520 Yeah. 341 00:08:15,560 --> 00:08:15,760 Okay. 342 00:08:15,800 --> 00:08:17,520 So let's go back to medium for a second. 343 00:08:17,560 --> 00:08:18,120 Right. 344 00:08:18,160 --> 00:08:19,960 Mr. Race makes it sound so simple. 345 00:08:20,000 --> 00:08:20,360 Uh-huh. 346 00:08:20,400 --> 00:08:23,280 You know, generate an article with this tool. 347 00:08:23,320 --> 00:08:23,720 Yeah. 348 00:08:23,760 --> 00:08:25,040 Post it. 349 00:08:25,080 --> 00:08:27,120 And then watch the traffic roll in. 350 00:08:27,160 --> 00:08:27,600 Right. 351 00:08:27,640 --> 00:08:29,000 Is it really that easy though? 352 00:08:29,040 --> 00:08:29,920 I don't think so. 353 00:08:29,960 --> 00:08:30,320 Okay. 354 00:08:30,360 --> 00:08:32,040 I think medium can be valuable. 355 00:08:32,080 --> 00:08:32,520 Yeah. 356 00:08:32,560 --> 00:08:34,200 But they reward. 357 00:08:34,240 --> 00:08:34,560 Right. 358 00:08:34,560 --> 00:08:35,120 Quality. 359 00:08:35,160 --> 00:08:35,280 Right. 360 00:08:35,320 --> 00:08:36,200 People actually reading. 361 00:08:36,240 --> 00:08:36,480 Yeah. 362 00:08:36,520 --> 00:08:37,040 Engagement. 363 00:08:37,080 --> 00:08:37,840 Okay. 364 00:08:37,880 --> 00:08:39,720 If you just copy and paste something. 365 00:08:39,760 --> 00:08:40,720 From a tool. 366 00:08:40,760 --> 00:08:41,080 Yeah. 367 00:08:41,120 --> 00:08:43,920 Even a fancy tool like this one click blog post. 368 00:08:43,960 --> 00:08:44,680 Right. 369 00:08:44,720 --> 00:08:48,000 You're probably not going to get the results you want. 370 00:08:48,040 --> 00:08:49,120 So there's more to it. 371 00:08:49,160 --> 00:08:49,400 Yeah. 372 00:08:49,440 --> 00:08:49,960 For sure. 373 00:08:50,000 --> 00:08:50,480 Okay. 374 00:08:50,520 --> 00:08:52,520 I like to think of medium as a stage. 375 00:08:52,560 --> 00:08:53,040 Okay. 376 00:08:53,080 --> 00:08:53,600 I like that. 377 00:08:53,640 --> 00:08:55,760 One click blog post can help you set the stage. 378 00:08:55,800 --> 00:08:56,160 Yeah. 379 00:08:56,200 --> 00:08:57,520 But you still have to perform. 380 00:08:57,560 --> 00:08:58,760 You got to put on a show. 381 00:08:58,800 --> 00:08:59,320 Exactly. 382 00:08:59,360 --> 00:09:01,600 You need a good headline, a good introduction. 383 00:09:01,640 --> 00:09:02,760 Structure your content. 384 00:09:02,800 --> 00:09:03,880 Make it easy to read. 385 00:09:03,920 --> 00:09:04,480 Right. 386 00:09:04,480 --> 00:09:06,480 And provide real value to your readers. 387 00:09:06,520 --> 00:09:07,440 Give them something. 388 00:09:07,480 --> 00:09:07,720 Yeah. 389 00:09:07,760 --> 00:09:08,640 That's awesome. 390 00:09:08,680 --> 00:09:09,000 Okay. 391 00:09:09,040 --> 00:09:10,640 So it's about attracting readers. 392 00:09:10,680 --> 00:09:11,080 Yes. 393 00:09:11,120 --> 00:09:12,320 With good content. 394 00:09:12,360 --> 00:09:14,920 And then leading them to your e-book. 395 00:09:14,960 --> 00:09:15,480 Exactly. 396 00:09:15,520 --> 00:09:15,800 Okay. 397 00:09:15,840 --> 00:09:16,840 So how do we do that? 398 00:09:16,880 --> 00:09:18,600 Well, that's where the calls to action come in. 399 00:09:18,640 --> 00:09:19,200 Okay. 400 00:09:19,240 --> 00:09:22,600 You know, weave in mentions of your e-book throughout your article. 401 00:09:22,640 --> 00:09:23,040 Mm-hmm. 402 00:09:23,080 --> 00:09:25,040 Talk about the benefits. 403 00:09:25,080 --> 00:09:25,440 Yeah. 404 00:09:25,480 --> 00:09:26,720 How it solves their problems. 405 00:09:26,760 --> 00:09:27,200 Right. 406 00:09:27,240 --> 00:09:31,320 And then at the end, you know, include a clear call to action. 407 00:09:31,360 --> 00:09:32,600 Tell them to go buy it. 408 00:09:32,640 --> 00:09:33,040 Yeah. 409 00:09:33,080 --> 00:09:34,320 Check it out for more information. 410 00:09:34,320 --> 00:09:36,520 So we're not just driving traffic to the article. 411 00:09:36,560 --> 00:09:36,680 Right. 412 00:09:36,720 --> 00:09:37,920 We're driving traffic to the e-book. 413 00:09:37,960 --> 00:09:38,600 Exactly. 414 00:09:38,640 --> 00:09:39,000 All right. 415 00:09:39,040 --> 00:09:39,280 Cool. 416 00:09:39,320 --> 00:09:43,400 So what if medium's not my thing? 417 00:09:43,440 --> 00:09:43,960 Okay. 418 00:09:44,000 --> 00:09:47,480 What are some other ways to promote an e-book? 419 00:09:47,520 --> 00:09:49,160 Well, there's social media marketing. 420 00:09:49,200 --> 00:09:49,560 Okay. 421 00:09:49,600 --> 00:09:49,960 You know. 422 00:09:50,000 --> 00:09:51,400 Like Twitter and Facebook. 423 00:09:51,440 --> 00:09:51,920 Yeah. 424 00:09:51,960 --> 00:09:55,040 Create engaging content on all those platforms. 425 00:09:55,080 --> 00:09:55,560 Okay. 426 00:09:55,600 --> 00:09:56,800 You could even use TikTok. 427 00:09:56,840 --> 00:09:57,440 TikTok. 428 00:09:57,480 --> 00:09:57,800 Yeah. 429 00:09:57,840 --> 00:09:58,360 Okay. 430 00:09:58,400 --> 00:10:00,240 And don't forget about targeted ads. 431 00:10:00,280 --> 00:10:00,640 Right. 432 00:10:00,680 --> 00:10:02,200 Get that algorithm working for you. 433 00:10:02,240 --> 00:10:02,920 Exactly. 434 00:10:02,960 --> 00:10:03,200 Okay. 435 00:10:03,240 --> 00:10:03,480 Cool. 436 00:10:03,520 --> 00:10:03,960 What else? 437 00:10:03,960 --> 00:10:05,600 Email marketing can be really powerful. 438 00:10:05,640 --> 00:10:06,160 Okay. 439 00:10:06,200 --> 00:10:07,320 Build an email list. 440 00:10:07,360 --> 00:10:07,880 Mm-hmm. 441 00:10:07,920 --> 00:10:09,200 Nurture those relationships. 442 00:10:09,240 --> 00:10:09,640 Yeah. 443 00:10:09,680 --> 00:10:10,640 Provide value. 444 00:10:10,680 --> 00:10:10,960 Right. 445 00:10:11,000 --> 00:10:12,400 Offer them special deals. 446 00:10:12,440 --> 00:10:13,040 Okay. 447 00:10:13,080 --> 00:10:14,880 Guest blogging is a good option too. 448 00:10:14,920 --> 00:10:15,400 Okay. 449 00:10:15,440 --> 00:10:17,240 Find websites and forums. 450 00:10:17,280 --> 00:10:17,760 Yeah. 451 00:10:17,800 --> 00:10:19,360 That are relevant to your niche. 452 00:10:19,400 --> 00:10:19,760 Okay. 453 00:10:19,800 --> 00:10:20,720 Write some guest posts. 454 00:10:20,760 --> 00:10:21,080 Right. 455 00:10:21,120 --> 00:10:21,960 Get your name out there. 456 00:10:22,000 --> 00:10:22,720 Exactly. 457 00:10:22,760 --> 00:10:23,160 Awesome. 458 00:10:23,200 --> 00:10:27,280 So it seems like promoting the e-book is just as important as making it. 459 00:10:27,320 --> 00:10:28,040 Oh, absolutely. 460 00:10:28,080 --> 00:10:28,480 Okay. 461 00:10:28,520 --> 00:10:30,760 I mean, you could have the best e-book in the world. 462 00:10:30,800 --> 00:10:31,640 Yeah. 463 00:10:31,680 --> 00:10:33,360 But if nobody knows about it. 464 00:10:33,400 --> 00:10:33,880 Right. 465 00:10:33,880 --> 00:10:35,480 You're not going to sell anything. 466 00:10:35,520 --> 00:10:36,040 All right. 467 00:10:36,080 --> 00:10:37,800 So let's talk about the elephant in the room. 468 00:10:37,840 --> 00:10:38,480 Okay. 469 00:10:38,520 --> 00:10:40,880 This $960 a day. 470 00:10:40,920 --> 00:10:41,280 Yeah. 471 00:10:41,320 --> 00:10:42,720 Is that even possible? 472 00:10:42,760 --> 00:10:45,680 I think you should take those income claims with a grain of salt. 473 00:10:45,720 --> 00:10:46,360 Yeah, okay. 474 00:10:46,400 --> 00:10:48,600 It's definitely possible to make money. 475 00:10:48,640 --> 00:10:48,960 Yeah. 476 00:10:49,000 --> 00:10:49,880 From e-books. 477 00:10:49,920 --> 00:10:50,480 Mm-hmm. 478 00:10:50,520 --> 00:10:52,200 But success online. 479 00:10:52,240 --> 00:10:52,640 Yeah. 480 00:10:52,680 --> 00:10:54,320 Is rarely linear. 481 00:10:54,360 --> 00:10:54,800 Okay. 482 00:10:54,840 --> 00:10:55,880 Or predictable. 483 00:10:55,920 --> 00:10:57,480 So there's no magic formula? 484 00:10:57,520 --> 00:10:57,880 No. 485 00:10:57,920 --> 00:10:58,280 Okay. 486 00:10:58,320 --> 00:10:59,000 There's no guarantee. 487 00:10:59,040 --> 00:11:02,000 What are some of the factors that are like out of our control? 488 00:11:02,040 --> 00:11:03,800 Well, I mean, market trends can shift. 489 00:11:03,800 --> 00:11:04,280 Okay. 490 00:11:04,320 --> 00:11:05,920 Competitors can come out of nowhere. 491 00:11:05,960 --> 00:11:06,600 Right. 492 00:11:06,640 --> 00:11:08,280 Algorithms change all the time. 493 00:11:08,320 --> 00:11:08,720 Mm-hmm. 494 00:11:08,760 --> 00:11:10,640 Even global events. 495 00:11:10,680 --> 00:11:11,200 Oh, wow. 496 00:11:11,240 --> 00:11:12,000 Yeah. 497 00:11:12,040 --> 00:11:13,160 Can affect your sales. 498 00:11:13,200 --> 00:11:14,440 So it's not just about hard work. 499 00:11:14,480 --> 00:11:14,760 No. 500 00:11:14,800 --> 00:11:16,040 It's about luck, too. 501 00:11:16,080 --> 00:11:18,560 I think success is a combination of hard work. 502 00:11:18,600 --> 00:11:19,120 Okay. 503 00:11:19,160 --> 00:11:20,320 Strategic planning. 504 00:11:20,360 --> 00:11:20,840 Yeah. 505 00:11:20,880 --> 00:11:22,120 And a little bit of luck. 506 00:11:22,160 --> 00:11:22,960 Yeah. 507 00:11:23,000 --> 00:11:23,720 You got to have that. 508 00:11:23,760 --> 00:11:24,520 You do. 509 00:11:24,560 --> 00:11:24,840 Okay. 510 00:11:24,880 --> 00:11:27,960 So every journey starts with a single step. 511 00:11:28,000 --> 00:11:28,680 That's true. 512 00:11:28,720 --> 00:11:33,040 So maybe that first step is making a Google Books account. 513 00:11:33,080 --> 00:11:33,320 Yeah. 514 00:11:33,320 --> 00:11:35,560 Or trying out these AI tools. 515 00:11:35,600 --> 00:11:36,440 Experiment. 516 00:11:36,480 --> 00:11:36,920 Yeah. 517 00:11:36,960 --> 00:11:38,880 Find a niche that you're passionate about. 518 00:11:38,920 --> 00:11:39,720 That's awesome. 519 00:11:39,760 --> 00:11:40,360 Yeah. 520 00:11:40,400 --> 00:11:42,040 So this has been really insightful. 521 00:11:42,080 --> 00:11:48,040 We've learned about AI and eBooks and ethical stuff and all this marketing stuff. 522 00:11:48,080 --> 00:11:48,720 It's a lot. 523 00:11:48,760 --> 00:11:51,200 It is a lot, but we've only scratched the surface. 524 00:11:51,240 --> 00:11:51,800 We have. 525 00:11:51,840 --> 00:11:52,360 Yeah. 526 00:11:52,400 --> 00:11:54,880 It really is amazing to see how this is all changing. 527 00:11:54,920 --> 00:11:55,440 It is. 528 00:11:55,480 --> 00:11:57,560 Like anybody can make content now. 529 00:11:57,600 --> 00:11:58,040 Right. 530 00:11:58,080 --> 00:11:59,600 You just need an internet connection. 531 00:11:59,640 --> 00:12:00,400 Exactly. 532 00:12:00,440 --> 00:12:01,560 And some creativity. 533 00:12:01,600 --> 00:12:01,840 Yeah. 534 00:12:01,840 --> 00:12:08,440 And it's really interesting to see how this desire for passive income is kind of pushing these boundaries. 535 00:12:08,480 --> 00:12:13,880 It's like we're seeing these new tools that are helping people compete with the big guys. 536 00:12:13,920 --> 00:12:15,440 It's like the power is shifting. 537 00:12:15,480 --> 00:12:15,920 Yeah. 538 00:12:15,960 --> 00:12:18,600 So what does all this mean for our listener? 539 00:12:18,640 --> 00:12:20,000 Well, that's the really cool thing. 540 00:12:20,040 --> 00:12:20,480 Okay. 541 00:12:20,520 --> 00:12:21,960 All this stuff we've been talking about. 542 00:12:22,000 --> 00:12:22,360 Yeah. 543 00:12:22,400 --> 00:12:24,480 It applies to so many things online. 544 00:12:24,520 --> 00:12:27,160 So even if you don't want to make eBooks. 545 00:12:27,200 --> 00:12:27,760 Exactly. 546 00:12:27,800 --> 00:12:29,480 You can still learn from this. 547 00:12:29,520 --> 00:12:29,880 Yeah. 548 00:12:29,920 --> 00:12:31,200 The principles are the same. 549 00:12:31,200 --> 00:12:33,000 So like finding your niche. 550 00:12:33,040 --> 00:12:33,160 Right. 551 00:12:33,200 --> 00:12:34,480 Using AI. 552 00:12:34,520 --> 00:12:34,800 Yeah. 553 00:12:34,840 --> 00:12:36,160 Understanding marketing. 554 00:12:36,200 --> 00:12:36,320 Yeah. 555 00:12:36,360 --> 00:12:37,160 All that stuff. 556 00:12:37,200 --> 00:12:38,160 It's all connected. 557 00:12:38,200 --> 00:12:41,000 So it's about taking these ideas and making them your own. 558 00:12:41,040 --> 00:12:41,720 Exactly. 559 00:12:41,760 --> 00:12:42,160 Okay. 560 00:12:42,200 --> 00:12:45,120 It doesn't matter if you're a blogger or a social media person. 561 00:12:45,160 --> 00:12:45,480 Mm-hmm. 562 00:12:45,520 --> 00:12:47,160 Or you're making online courses. 563 00:12:47,200 --> 00:12:49,480 Or you just have an idea you're passionate about. 564 00:12:49,520 --> 00:12:50,400 Exactly. 565 00:12:50,440 --> 00:12:51,200 That's really cool. 566 00:12:51,240 --> 00:12:51,800 It is. 567 00:12:51,840 --> 00:12:53,840 So we've learned a lot in this deep dive. 568 00:12:53,880 --> 00:12:54,160 We have. 569 00:12:54,200 --> 00:12:56,400 We've talked about AI and eBooks. 570 00:12:56,440 --> 00:12:56,720 Yeah. 571 00:12:56,760 --> 00:12:58,360 Marketing and ethical stuff. 572 00:12:58,400 --> 00:12:59,840 But like we always say. 573 00:12:59,880 --> 00:13:00,120 Yeah. 574 00:13:00,120 --> 00:13:01,760 We've only just scratched the surface. 575 00:13:01,800 --> 00:13:02,080 Right. 576 00:13:02,120 --> 00:13:03,240 This is just the beginning. 577 00:13:03,280 --> 00:13:06,480 So what's really exciting is what our listener does. 578 00:13:06,520 --> 00:13:07,120 Exactly. 579 00:13:07,160 --> 00:13:08,760 With this information. 580 00:13:08,800 --> 00:13:09,320 You know. 581 00:13:09,360 --> 00:13:11,240 Will they experiment with AI? 582 00:13:11,280 --> 00:13:13,360 Will they explore new platforms? 583 00:13:13,400 --> 00:13:13,640 Yeah. 584 00:13:13,680 --> 00:13:16,440 Will they try to make some passive income? 585 00:13:16,480 --> 00:13:17,720 It's up to them. 586 00:13:17,760 --> 00:13:19,840 The possibilities are endless. 587 00:13:19,880 --> 00:13:20,240 They only know. 588 00:13:20,280 --> 00:13:21,160 So keep learning. 589 00:13:21,200 --> 00:13:22,080 Keep creating. 590 00:13:22,120 --> 00:13:24,040 And keep diving into new stuff. 591 00:13:24,080 --> 00:13:24,440 Yeah. 592 00:13:24,480 --> 00:13:26,080 Until next time. 593 00:13:26,080 --> 00:13:30,280 Happy diving.