1 00:00:00,000 --> 00:00:02,400 All right, so get this, we're diving into YouTube today 2 00:00:02,400 --> 00:00:05,400 and we're looking at a strategy that Think Media claims 3 00:00:05,400 --> 00:00:08,400 made them over $120,000. 4 00:00:08,400 --> 00:00:09,600 Yeah, you heard that, right? 5 00:00:09,600 --> 00:00:14,000 $120,000 and all they did was re-upload videos. 6 00:00:14,000 --> 00:00:14,840 Interesting. 7 00:00:14,840 --> 00:00:15,680 I know, right? 8 00:00:15,680 --> 00:00:16,840 But hold on, before you go thinking 9 00:00:16,840 --> 00:00:19,160 they're just being sneaky and copying, 10 00:00:19,160 --> 00:00:20,760 let's hear what they actually did. 11 00:00:20,760 --> 00:00:23,400 Yeah, it's not about just copying and pasting old content. 12 00:00:23,400 --> 00:00:24,880 It's more like they're really smart 13 00:00:24,880 --> 00:00:27,480 about using what they've already made. 14 00:00:27,480 --> 00:00:29,000 Think Media calls these strategies 15 00:00:29,000 --> 00:00:32,400 content marathons and repurposing content. 16 00:00:32,400 --> 00:00:35,280 And they both basically help you get your content seen 17 00:00:35,280 --> 00:00:37,360 by more people and make a bigger impact. 18 00:00:37,360 --> 00:00:40,120 Okay, content marathons, that sounds kind of intense. 19 00:00:40,120 --> 00:00:42,400 Like are we talking about those 24 hour livestreams 20 00:00:42,400 --> 00:00:44,040 because I don't know if I could handle that. 21 00:00:44,040 --> 00:00:45,600 Ha ha, no, not quite. 22 00:00:45,600 --> 00:00:48,160 It's more like think of it as making your content 23 00:00:48,160 --> 00:00:49,640 super binge worthy. 24 00:00:49,640 --> 00:00:51,560 You create these mega long videos, 25 00:00:51,560 --> 00:00:53,040 some of them like two or three hours long. 26 00:00:53,040 --> 00:00:54,720 And the cool thing is that not many people 27 00:00:54,720 --> 00:00:56,440 are making those really long videos, 28 00:00:56,440 --> 00:00:58,280 so there's less competition. 29 00:00:58,280 --> 00:01:00,840 Wait, two or three hours long, seriously. 30 00:01:00,840 --> 00:01:03,120 Who actually watches videos that long? 31 00:01:03,120 --> 00:01:04,840 And how do you even make something that huge? 32 00:01:04,840 --> 00:01:07,720 Right, so that's where the marathon idea comes in. 33 00:01:07,720 --> 00:01:10,520 You're not making one giant endless video. 34 00:01:10,520 --> 00:01:12,640 Instead, you break it down into smaller chunks, 35 00:01:12,640 --> 00:01:14,600 kind of like chapters in a book. 36 00:01:14,600 --> 00:01:17,480 These shorter sub-tutorials, when you put them all together, 37 00:01:17,480 --> 00:01:19,400 they become this epic guide 38 00:01:19,400 --> 00:01:20,920 to whatever topic you're covering. 39 00:01:20,920 --> 00:01:22,240 Oh, so it's like building blocks. 40 00:01:22,240 --> 00:01:24,480 Like think Media used Nolan Moult's 41 00:01:24,480 --> 00:01:27,240 How to Start and Set Up a New YouTube Channel video 42 00:01:27,240 --> 00:01:28,080 as an example. 43 00:01:28,080 --> 00:01:29,400 That one's about an hour and a half long, 44 00:01:29,400 --> 00:01:32,520 and it covers everything you need to know to get started. 45 00:01:32,520 --> 00:01:34,600 I'm guessing he didn't film that all at once though, right? 46 00:01:34,600 --> 00:01:35,640 Exactly. 47 00:01:35,640 --> 00:01:36,760 Nolan was smart about it. 48 00:01:36,760 --> 00:01:39,400 He broke the whole process down into smaller videos. 49 00:01:39,400 --> 00:01:42,080 And each video is helpful on its own, 50 00:01:42,080 --> 00:01:44,680 but when you combine them, they become super powerful. 51 00:01:44,680 --> 00:01:47,920 So you're basically getting twice the value from your work. 52 00:01:47,920 --> 00:01:49,360 You film these shorter videos, 53 00:01:49,360 --> 00:01:50,880 and you already know they'll be part of this 54 00:01:50,880 --> 00:01:52,840 bigger marathon video later on. 55 00:01:52,840 --> 00:01:55,560 But doesn't that take a ton of planning ahead of time? 56 00:01:55,560 --> 00:01:56,680 Oh, absolutely. 57 00:01:56,680 --> 00:01:59,120 You really gotta have that bigger picture in mind 58 00:01:59,120 --> 00:02:00,440 from the very beginning. 59 00:02:00,440 --> 00:02:02,800 You need to make sure each little segment 60 00:02:02,800 --> 00:02:04,640 flows smoothly into the next one. 61 00:02:04,640 --> 00:02:07,880 So the whole thing feels like one big video. 62 00:02:07,880 --> 00:02:09,280 I think Media really stressed 63 00:02:09,280 --> 00:02:11,120 that if you're gonna do a marathon, 64 00:02:11,120 --> 00:02:13,160 you gotta be thinking about the final product 65 00:02:13,160 --> 00:02:14,160 the whole time you're making it. 66 00:02:14,160 --> 00:02:15,600 That makes a lot of sense. 67 00:02:15,600 --> 00:02:17,960 And here's a little sneaky tip they shared. 68 00:02:17,960 --> 00:02:19,920 Steal their titles. 69 00:02:19,920 --> 00:02:21,200 And not literally steal them, 70 00:02:21,200 --> 00:02:23,120 but adapt them to your own niche. 71 00:02:23,120 --> 00:02:25,920 So let's say you make product tutorials. 72 00:02:25,920 --> 00:02:28,280 Why not create a series of videos 73 00:02:28,280 --> 00:02:31,880 that all lead up to the ultimate guide to your product? 74 00:02:31,880 --> 00:02:32,720 I like that. 75 00:02:32,720 --> 00:02:34,600 And what's really cool here is you're not creating 76 00:02:34,600 --> 00:02:37,240 a ton of new content for that marathon video. 77 00:02:37,240 --> 00:02:39,640 You're just repurposing what you've already made. 78 00:02:39,640 --> 00:02:42,160 So it's like you're getting a whole new video for free. 79 00:02:42,160 --> 00:02:43,880 Yeah, that's a really smart way to look at it. 80 00:02:43,880 --> 00:02:45,520 You're not just pumping out random videos. 81 00:02:45,520 --> 00:02:47,920 You're building a whole library of content 82 00:02:47,920 --> 00:02:51,000 that gives people different ways to learn from you. 83 00:02:51,000 --> 00:02:52,960 It's like you're giving your audience 84 00:02:52,960 --> 00:02:55,000 their own choose your own adventure. 85 00:02:55,000 --> 00:02:56,400 And spilling of giving your audience 86 00:02:56,400 --> 00:02:57,880 different ways to engage. 87 00:02:57,880 --> 00:02:59,840 Let's talk about that second strategy. 88 00:02:59,840 --> 00:03:02,400 Think Media mentioned repurposing content. 89 00:03:02,400 --> 00:03:05,960 Okay, so if content marathons are about combining things, 90 00:03:05,960 --> 00:03:08,880 is repurposing content about breaking things apart? 91 00:03:08,880 --> 00:03:09,920 You got it. 92 00:03:09,920 --> 00:03:11,760 This time you're starting with something big 93 00:03:11,760 --> 00:03:14,160 like a podcast episode or a live stream. 94 00:03:14,160 --> 00:03:15,720 And then you're breaking it down 95 00:03:15,720 --> 00:03:17,840 into smaller, more focused videos. 96 00:03:17,840 --> 00:03:18,680 Oh, I see. 97 00:03:18,680 --> 00:03:20,040 Think Media do this all the time. 98 00:03:20,040 --> 00:03:21,280 They'll have a conversation 99 00:03:21,280 --> 00:03:23,160 and then they'll pull out a really good part. 100 00:03:23,160 --> 00:03:25,280 And bam, they turn it into a whole new video 101 00:03:25,280 --> 00:03:26,280 with its own spin. 102 00:03:26,280 --> 00:03:27,320 It's smart, right? 103 00:03:27,320 --> 00:03:30,720 They're squeezing every bit of value out of their content. 104 00:03:30,720 --> 00:03:34,440 And because they're targeting each new video differently, 105 00:03:34,440 --> 00:03:35,920 they can reach a whole bunch of new people. 106 00:03:35,920 --> 00:03:37,440 This is where it gets really interesting for me. 107 00:03:37,440 --> 00:03:40,600 It's like a whole other level of content strategy. 108 00:03:40,600 --> 00:03:42,520 And it sounds like Think Media actually 109 00:03:42,520 --> 00:03:43,880 has a whole separate video 110 00:03:43,880 --> 00:03:45,800 where they explain exactly how they do it. 111 00:03:45,800 --> 00:03:46,680 That's right. 112 00:03:46,680 --> 00:03:49,040 We don't have that specific video for this deep dive. 113 00:03:49,040 --> 00:03:49,880 Oh, okay. 114 00:03:49,880 --> 00:03:50,960 But don't worry, we can still figure out 115 00:03:50,960 --> 00:03:52,720 the main ideas behind repurposing. 116 00:03:52,720 --> 00:03:53,560 Perfect. 117 00:03:53,560 --> 00:03:54,560 So just to recap, 118 00:03:54,560 --> 00:03:57,600 content marathons are about combining things. 119 00:03:57,600 --> 00:03:59,960 And repurposing content is about dividing them up. 120 00:03:59,960 --> 00:04:01,560 But what's the big idea 121 00:04:01,560 --> 00:04:04,240 that connects both of these strategies? 122 00:04:04,240 --> 00:04:06,080 Well, I think it's about realizing 123 00:04:06,080 --> 00:04:07,600 that you probably already have 124 00:04:07,600 --> 00:04:09,920 some amazing content just sitting there. 125 00:04:09,920 --> 00:04:11,480 You just have to be creative 126 00:04:11,480 --> 00:04:13,120 and find ways to repackage it 127 00:04:13,120 --> 00:04:15,360 and make it appeal to different people 128 00:04:15,360 --> 00:04:16,200 and different platforms. 129 00:04:16,200 --> 00:04:18,040 It's about working smarter, not harder, right? 130 00:04:18,040 --> 00:04:18,880 Exactly. 131 00:04:18,880 --> 00:04:21,120 And avoiding that dreaded creator burnout. 132 00:04:21,120 --> 00:04:22,960 Instead of feeling like you always have to come up 133 00:04:22,960 --> 00:04:24,320 with something brand new, 134 00:04:24,320 --> 00:04:26,920 you can just give your old content a makeover. 135 00:04:26,920 --> 00:04:27,960 I like how you put that. 136 00:04:27,960 --> 00:04:29,640 So here's a question to think about. 137 00:04:29,640 --> 00:04:31,480 What content do you already have 138 00:04:31,480 --> 00:04:35,200 that you could repurpose or combine into a marathon? 139 00:04:35,200 --> 00:04:37,600 Think about your blog posts, your podcasts, 140 00:04:37,600 --> 00:04:39,440 your social media posts. 141 00:04:39,440 --> 00:04:41,600 What hidden gems are you sitting on? 142 00:04:41,600 --> 00:04:42,600 Yeah, it's like, you know, that's saying 143 00:04:42,600 --> 00:04:44,880 one man's trash is another man's treasure. 144 00:04:44,880 --> 00:04:47,560 You might have content you think is old news, 145 00:04:47,560 --> 00:04:49,320 but for someone who's just finding your channel, 146 00:04:49,320 --> 00:04:50,920 it could be exactly what they need. 147 00:04:50,920 --> 00:04:51,920 Yeah, that's so true. 148 00:04:51,920 --> 00:04:53,040 And think about how many times 149 00:04:53,040 --> 00:04:55,560 you've gone down a YouTube rabbit hole yourself. 150 00:04:55,560 --> 00:04:56,640 You start with one video 151 00:04:56,640 --> 00:04:59,000 and then you end up watching a whole series. 152 00:04:59,000 --> 00:05:00,920 These strategies are tacking into that. 153 00:05:00,920 --> 00:05:02,840 People want that in-depth content. 154 00:05:02,840 --> 00:05:05,280 Yeah, it's about making an experience 155 00:05:05,280 --> 00:05:07,840 that pulls people in and keeps them watching. 156 00:05:07,840 --> 00:05:10,160 It's about building an audience who trust you 157 00:05:10,160 --> 00:05:11,720 and keep coming back for more. 158 00:05:11,720 --> 00:05:13,600 And that of course means more watch time, 159 00:05:13,600 --> 00:05:14,800 more subscribers, 160 00:05:14,800 --> 00:05:17,120 and ultimately a more successful YouTube channel. 161 00:05:17,120 --> 00:05:17,960 Exactly. 162 00:05:17,960 --> 00:05:18,880 You're playing the long game, 163 00:05:18,880 --> 00:05:20,640 you're building something that lasts. 164 00:05:20,640 --> 00:05:21,960 I know some people might be worried 165 00:05:21,960 --> 00:05:23,080 about being original. 166 00:05:23,080 --> 00:05:23,920 They might be thinking, 167 00:05:23,920 --> 00:05:26,320 isn't this just recycling old stuff? 168 00:05:26,320 --> 00:05:27,720 That's a valid concern. 169 00:05:27,720 --> 00:05:29,360 But it's not about just re-uploading 170 00:05:29,360 --> 00:05:31,560 the same exact video. 171 00:05:31,560 --> 00:05:34,320 Think media is all about adding value. 172 00:05:34,320 --> 00:05:36,760 It's about repackaging and reframing your content 173 00:05:36,760 --> 00:05:37,960 in creative ways. 174 00:05:37,960 --> 00:05:39,480 They use the word angling, 175 00:05:39,480 --> 00:05:40,720 which I thought was really interesting. 176 00:05:40,720 --> 00:05:42,280 Like you're taking a piece of content 177 00:05:42,280 --> 00:05:44,160 and showing it from a new angle, 178 00:05:44,160 --> 00:05:46,080 highlighting different parts of it, 179 00:05:46,080 --> 00:05:49,400 or tailoring it to a specific audience. 180 00:05:49,400 --> 00:05:50,920 Right, like for example, 181 00:05:50,920 --> 00:05:53,480 you could take a part of a podcast episode 182 00:05:53,480 --> 00:05:55,440 about video editing 183 00:05:55,440 --> 00:05:57,200 and turn it into a separate video 184 00:05:57,200 --> 00:05:59,840 that just focuses on one specific editing technique. 185 00:05:59,840 --> 00:06:02,560 Or you could take a bunch of blog posts about photography 186 00:06:02,560 --> 00:06:05,400 and combine them into one big video tutorial 187 00:06:05,400 --> 00:06:07,520 about a certain style of photography. 188 00:06:07,520 --> 00:06:09,520 It's all about finding those hidden gems 189 00:06:09,520 --> 00:06:11,560 in your content and making them shine. 190 00:06:11,560 --> 00:06:13,560 And don't forget about SEO. 191 00:06:13,560 --> 00:06:15,040 Every time you repurpose something, 192 00:06:15,040 --> 00:06:16,280 you're creating another chance 193 00:06:16,280 --> 00:06:17,720 to rank for different keywords. 194 00:06:17,720 --> 00:06:20,560 Oh yeah, the SEO angle, that's a big one. 195 00:06:20,560 --> 00:06:21,720 You're increasing your chances 196 00:06:21,720 --> 00:06:23,880 of being found by new people. 197 00:06:23,880 --> 00:06:26,000 It's like you're casting a wider net. 198 00:06:26,000 --> 00:06:27,760 And plus, every time you repurpose content, 199 00:06:27,760 --> 00:06:29,520 you're giving it another chance to go viral. 200 00:06:29,520 --> 00:06:31,280 You never know what's gonna resonate with people. 201 00:06:31,280 --> 00:06:33,520 This whole conversation has really changed my perspective. 202 00:06:33,520 --> 00:06:36,600 It's like I'm seeing my content library 203 00:06:36,600 --> 00:06:38,440 as this valuable asset 204 00:06:38,440 --> 00:06:40,560 that I can use in so many different ways. 205 00:06:40,560 --> 00:06:43,280 It's about thinking bigger than just individual videos 206 00:06:43,280 --> 00:06:45,720 and creating a whole ecosystem of information. 207 00:06:45,720 --> 00:06:49,040 And that ecosystem keeps growing as you make more content. 208 00:06:49,040 --> 00:06:50,040 I love that. 209 00:06:50,040 --> 00:06:51,200 So let's get practical. 210 00:06:51,200 --> 00:06:53,640 Think Media mentioned having a whole other video 211 00:06:53,640 --> 00:06:55,720 about how they repurpose their content, 212 00:06:55,720 --> 00:06:57,400 which we don't have right now. 213 00:06:57,400 --> 00:06:58,240 Right. 214 00:06:58,240 --> 00:06:59,680 But we can still learn from what they've shared so far. 215 00:06:59,680 --> 00:07:00,520 Definitely. 216 00:07:00,520 --> 00:07:03,720 They're really big on angling content differently. 217 00:07:03,720 --> 00:07:05,400 So I'm guessing they're very strategic 218 00:07:05,400 --> 00:07:07,440 about finding the most important takeaways 219 00:07:07,440 --> 00:07:09,400 from their longer content. 220 00:07:09,400 --> 00:07:10,680 And highlighting the parts 221 00:07:10,680 --> 00:07:12,000 that people really connect with. 222 00:07:12,000 --> 00:07:13,960 Yeah, you're looking for those aha moments, 223 00:07:13,960 --> 00:07:15,280 those little nuggets of wisdom 224 00:07:15,280 --> 00:07:17,560 that people wanna share and remember. 225 00:07:17,560 --> 00:07:18,400 Exactly. 226 00:07:18,400 --> 00:07:20,560 And then you build a story around those moments. 227 00:07:20,560 --> 00:07:24,040 Like what do you wanna say with this repurposed content? 228 00:07:24,040 --> 00:07:25,800 Who are you trying to reach? 229 00:07:25,800 --> 00:07:28,200 And what's the best way to get that message across? 230 00:07:28,200 --> 00:07:31,040 Should it be a short video for social media? 231 00:07:31,040 --> 00:07:34,440 Or blog posts that goes deeper into a specific point? 232 00:07:34,440 --> 00:07:37,640 Or maybe a series of email tips with actionable advice? 233 00:07:37,640 --> 00:07:39,200 Those are all good questions. 234 00:07:39,200 --> 00:07:41,600 Repurposing isn't about just copying and pasting. 235 00:07:41,600 --> 00:07:42,920 It's about making smart choices 236 00:07:42,920 --> 00:07:44,560 to get the most out of your content. 237 00:07:44,560 --> 00:07:46,560 So let's say you have a podcast episode 238 00:07:46,560 --> 00:07:47,840 you wanna repurpose. 239 00:07:47,840 --> 00:07:48,920 Where do you even start? 240 00:07:48,920 --> 00:07:50,560 I would start by listening to the episode 241 00:07:50,560 --> 00:07:52,480 and really paying attention. 242 00:07:52,480 --> 00:07:54,080 What are the main takeaways? 243 00:07:54,080 --> 00:07:55,920 What are the most interesting parts? 244 00:07:55,920 --> 00:07:57,800 What would your audience like the most? 245 00:07:57,800 --> 00:07:59,360 You're basically being an editor 246 00:07:59,360 --> 00:08:00,760 picking out the best parts. 247 00:08:00,760 --> 00:08:01,880 Exactly. 248 00:08:01,880 --> 00:08:03,520 Once you found those key points, 249 00:08:03,520 --> 00:08:05,280 then you can start thinking about different ways 250 00:08:05,280 --> 00:08:06,440 to repurpose them. 251 00:08:06,440 --> 00:08:07,920 Could you make a bunch of short videos 252 00:08:07,920 --> 00:08:10,000 using the best sound bites? 253 00:08:10,000 --> 00:08:13,640 Or how about a blog post that summarizes the main points? 254 00:08:13,640 --> 00:08:16,720 And then add some extra insights or examples. 255 00:08:16,720 --> 00:08:18,640 You could even take some quotes or stats 256 00:08:18,640 --> 00:08:20,720 and make them into social media posts. 257 00:08:20,720 --> 00:08:22,360 There are so many possibilities. 258 00:08:22,360 --> 00:08:24,360 It's all about finding formats 259 00:08:24,360 --> 00:08:27,000 that work for your content and your audience. 260 00:08:27,000 --> 00:08:28,880 And don't be afraid to experiment. 261 00:08:28,880 --> 00:08:30,920 Try different things and see what works. 262 00:08:30,920 --> 00:08:32,640 Yeah, repurposing should be something you do 263 00:08:32,640 --> 00:08:34,480 all the time, not just once. 264 00:08:34,480 --> 00:08:37,480 I keep thinking about that idea of a content ecosystem. 265 00:08:37,480 --> 00:08:39,560 You're not just creating separate pieces. 266 00:08:39,560 --> 00:08:41,840 You're building this connected web of content 267 00:08:41,840 --> 00:08:43,680 that you can repurpose and reimagine 268 00:08:43,680 --> 00:08:45,040 in all these different ways. 269 00:08:45,040 --> 00:08:46,200 And it just keeps growing. 270 00:08:46,200 --> 00:08:47,120 I love that image. 271 00:08:47,120 --> 00:08:48,640 It's really inspiring. 272 00:08:48,640 --> 00:08:49,480 It is. 273 00:08:49,480 --> 00:08:51,080 And it's something that any creator can do. 274 00:08:51,080 --> 00:08:52,280 No matter what their niche is 275 00:08:52,280 --> 00:08:53,800 or how much experience they have. 276 00:08:53,800 --> 00:08:57,640 It's about changing how you think about creating content. 277 00:08:57,640 --> 00:08:59,760 And seeing the potential in every piece you make. 278 00:08:59,760 --> 00:09:02,040 And using the power of repurposing 279 00:09:02,040 --> 00:09:05,160 to build a content legacy that will keep growing 280 00:09:05,160 --> 00:09:06,880 for years to come. 281 00:09:06,880 --> 00:09:09,800 Think Media didn't specifically talk about titles, 282 00:09:09,800 --> 00:09:11,680 but I think that's a really important part of this, 283 00:09:11,680 --> 00:09:13,960 especially when you're repurposing content. 284 00:09:13,960 --> 00:09:14,880 Absolutely. 285 00:09:14,880 --> 00:09:17,000 A good title can make all the difference, 286 00:09:17,000 --> 00:09:19,800 whether it's a repurposed piece or something brand new. 287 00:09:19,800 --> 00:09:21,680 Remember what Think Media said 288 00:09:21,680 --> 00:09:24,320 about adapting their titles for your own niche. 289 00:09:24,320 --> 00:09:26,120 Yeah, that was a great tip. 290 00:09:26,120 --> 00:09:29,240 They talked about titles that start with how to 291 00:09:29,240 --> 00:09:31,720 or offer an ultimate guide to something. 292 00:09:31,720 --> 00:09:33,760 Those kinds of titles work really well 293 00:09:33,760 --> 00:09:36,240 because they tell people exactly what the video's about. 294 00:09:36,240 --> 00:09:37,680 Yeah, people know what they're gonna get 295 00:09:37,680 --> 00:09:39,280 when they click on a video called 296 00:09:39,280 --> 00:09:41,680 How to Start a YouTube Channel from Scratch, 297 00:09:41,680 --> 00:09:44,560 or the ultimate guide to video editing. 298 00:09:44,560 --> 00:09:45,800 They're looking for answers, 299 00:09:45,800 --> 00:09:47,560 and those titles tell them they'll find them. 300 00:09:47,560 --> 00:09:50,880 So when you're writing titles, think about your audience. 301 00:09:50,880 --> 00:09:52,240 What are they looking for? 302 00:09:52,240 --> 00:09:53,680 What problems are they trying to solve? 303 00:09:53,680 --> 00:09:55,000 What goals do they have? 304 00:09:55,000 --> 00:09:57,840 And then create a title that answers those questions 305 00:09:57,840 --> 00:09:59,800 directly and clearly. 306 00:09:59,800 --> 00:10:01,960 Don't be afraid to be specific. 307 00:10:01,960 --> 00:10:05,680 The more specific your title is, the better it will do. 308 00:10:05,680 --> 00:10:08,360 Remember, your title is the first thing people see. 309 00:10:08,360 --> 00:10:09,760 It's what makes them decide 310 00:10:09,760 --> 00:10:11,720 whether to watch your video or not. 311 00:10:11,720 --> 00:10:13,320 So take your time writing titles 312 00:10:13,320 --> 00:10:16,040 that are both informative and interesting. 313 00:10:16,040 --> 00:10:17,640 It could be the difference between a video 314 00:10:17,640 --> 00:10:19,000 that gets a few hundred views 315 00:10:19,000 --> 00:10:21,160 and a video that goes viral. 316 00:10:21,160 --> 00:10:23,440 And speaking of getting people's attention, 317 00:10:23,440 --> 00:10:25,120 let's not forget about thumbnails. 318 00:10:25,120 --> 00:10:26,920 Oh yeah, the visual part of your title. 319 00:10:26,920 --> 00:10:28,760 Your thumbnail is what's gonna catch people's eye 320 00:10:28,760 --> 00:10:30,200 when they're scrolling through their feed. 321 00:10:30,200 --> 00:10:33,320 Make sure it's eye-catching and relevant to your video. 322 00:10:33,320 --> 00:10:36,960 Use bright colors, bold fonts, and strong images. 323 00:10:36,960 --> 00:10:38,640 And don't forget to tell people what to do, 324 00:10:38,640 --> 00:10:41,680 like watch now or learn more. 325 00:10:41,680 --> 00:10:43,080 Your title and your thumbnail 326 00:10:43,080 --> 00:10:45,360 should work together to make people wanna click. 327 00:10:45,360 --> 00:10:48,240 They're like the dynamic duo of your YouTube strategy. 328 00:10:48,240 --> 00:10:49,560 You know, something else, 329 00:10:49,560 --> 00:10:51,200 think media didn't really talk about, 330 00:10:51,200 --> 00:10:53,840 but it's super important, consistency. 331 00:10:53,840 --> 00:10:55,680 Oh yeah, consistency is key. 332 00:10:55,680 --> 00:10:58,880 It's the foundation of a successful YouTube channel. 333 00:10:58,880 --> 00:11:01,920 It's about showing up for your audience regularly 334 00:11:01,920 --> 00:11:03,440 and giving them good content 335 00:11:03,440 --> 00:11:05,120 on a schedule they can count on. 336 00:11:05,120 --> 00:11:07,520 Whether you upload once a week, twice a week, 337 00:11:07,520 --> 00:11:09,520 or once a month, the important thing 338 00:11:09,520 --> 00:11:11,320 is to establish a rhythm. 339 00:11:11,320 --> 00:11:14,000 Consistency builds trust and loyalty. 340 00:11:14,000 --> 00:11:15,840 It shows your audience that you're serious 341 00:11:15,840 --> 00:11:17,360 about giving them quality content. 342 00:11:17,360 --> 00:11:18,800 And it tells the YouTube algorithm 343 00:11:18,800 --> 00:11:20,760 that you're an active creator, 344 00:11:20,760 --> 00:11:23,760 which can help more people find your videos. 345 00:11:23,760 --> 00:11:25,960 So make consistency a priority. 346 00:11:25,960 --> 00:11:28,840 Figure out how often you can realistically upload. 347 00:11:28,840 --> 00:11:31,160 And don't be afraid to try different formats 348 00:11:31,160 --> 00:11:33,360 and types of content to keep things interesting. 349 00:11:33,360 --> 00:11:36,160 But consistency goes beyond just uploading videos. 350 00:11:36,160 --> 00:11:39,000 It's also about talking to your audience in the comments, 351 00:11:39,000 --> 00:11:40,680 responding to their messages, 352 00:11:40,680 --> 00:11:43,120 and being an active part of the YouTube community. 353 00:11:43,120 --> 00:11:45,240 It's about building real connections with people. 354 00:11:45,240 --> 00:11:48,400 Make consistency a core part of your YouTube journey. 355 00:11:48,400 --> 00:11:50,640 It's the foundation for building a channel 356 00:11:50,640 --> 00:11:52,560 that thrives and succeeds. 357 00:11:52,560 --> 00:11:53,400 You know, it's funny isn't it? 358 00:11:53,400 --> 00:11:55,800 We always think of YouTube as like the place 359 00:11:55,800 --> 00:11:57,160 for the newest stuff, 360 00:11:57,160 --> 00:11:59,840 but think media is showing us that there's a lot of power 361 00:11:59,840 --> 00:12:02,320 in looking back at what we've already made. 362 00:12:02,320 --> 00:12:03,720 Like they're saying, hey, 363 00:12:03,720 --> 00:12:06,320 you've already got a goldmine of content right there. 364 00:12:06,320 --> 00:12:08,200 Yeah, you might have a treasure trove of content 365 00:12:08,200 --> 00:12:10,040 just sitting there waiting to be rediscovered. 366 00:12:10,040 --> 00:12:12,120 And it's not just about making money from it. 367 00:12:12,120 --> 00:12:13,600 Although, I mean, that's always nice. 368 00:12:13,600 --> 00:12:16,560 But it's about giving your hard work a chance to be seen. 369 00:12:16,560 --> 00:12:18,800 Right, you put so much effort into those videos 370 00:12:18,800 --> 00:12:20,960 and podcasts and blog posts. 371 00:12:20,960 --> 00:12:22,440 Why let them just sit there 372 00:12:22,440 --> 00:12:23,920 when they could be reaching new people 373 00:12:23,920 --> 00:12:25,160 and starting new conversations? 374 00:12:25,160 --> 00:12:27,160 It's like giving them a second life. 375 00:12:27,160 --> 00:12:28,480 Exactly. 376 00:12:28,480 --> 00:12:31,320 And who knows, maybe the repurposed version 377 00:12:31,320 --> 00:12:34,080 will even do better than the original. 378 00:12:34,080 --> 00:12:36,200 Sometimes all it takes is a fresh perspective 379 00:12:36,200 --> 00:12:37,440 or a different format. 380 00:12:37,440 --> 00:12:39,600 This whole deep dive has really made me think. 381 00:12:39,600 --> 00:12:41,600 I think a lot of us are underestimating 382 00:12:41,600 --> 00:12:45,080 how valuable our content libraries really are. 383 00:12:45,080 --> 00:12:46,480 Yeah, it's easy to get caught up 384 00:12:46,480 --> 00:12:49,560 in trying to always make new stuff. 385 00:12:49,560 --> 00:12:50,920 But sometimes the best thing we can do 386 00:12:50,920 --> 00:12:52,720 is look back at what we already have. 387 00:12:52,720 --> 00:12:54,120 So as we wrap up this episode, 388 00:12:54,120 --> 00:12:55,680 I wanna leave you with a challenge. 389 00:12:55,680 --> 00:12:58,040 Take a look at your content library. 390 00:12:58,040 --> 00:13:00,960 Go back and check out your old videos, podcasts, 391 00:13:00,960 --> 00:13:04,120 blog posts, even your social media posts, everything. 392 00:13:04,120 --> 00:13:06,320 And ask yourself, what can you repurpose? 393 00:13:06,320 --> 00:13:07,160 What can you combine? 394 00:13:07,160 --> 00:13:09,920 What can you present in a new way? 395 00:13:09,920 --> 00:13:11,760 Don't be afraid to experiment. 396 00:13:11,760 --> 00:13:13,920 Get creative, think outside the box. 397 00:13:13,920 --> 00:13:15,960 You might be surprised at what you come up with. 398 00:13:15,960 --> 00:13:18,880 Every piece of content you make is like a seed. 399 00:13:18,880 --> 00:13:21,080 It has the potential to grow and flourish 400 00:13:21,080 --> 00:13:22,680 in ways you might never have imagined. 401 00:13:22,680 --> 00:13:24,480 So go out there and nurture your content garden 402 00:13:24,480 --> 00:13:25,640 and watch it bloom.