Hey everyone and welcome to the Deep Dive.
Today we are diving deep into the world of YouTube's biggest star, Mr. Beast.
Mr. Beast.
That's right.
We found a fascinating interview where he reveals his secrets to success.
And trust me, this isn't just for aspiring YouTubers.
No.
We're talking about the fundamentals of creating content that captivates no matter what you're making.
Absolutely.
And you might be surprised by what Mr. Beast considers the most valuable thing for YouTube's success.
Okay, I'm really intrigued.
So spill the beans.
What is it?
Knowledge.
He constantly emphasizes the importance of constantly learning and refining your craft.
He even claims anyone can achieve YouTube's success within six months.
I have to possess the right knowledge.
Six months?
That sounds almost impossible.
It might sound like hyperbole, but I think what he's getting at is the importance of dedication
and a relentless pursuit of improvement.
He calls it a 10,000 day journey.
10,000 days.
Which might sound daunting, but think about it.
That's about 27 years.
Mr. Beast is basically saying this isn't about overnight success.
It's about committing to a lifelong process of mastering your craft.
Wow.
27 years.
That puts things in perspective.
But Mr. Beast didn't start with millions of subscribers and a team of experts, right?
Not at all.
He started with absolutely nothing.
Spent seven years saving up for his first camera.
And you know what?
He admits his early videos were terrible.
OK, so even Mr. Beast had to stank somewhere.
I guess the takeaway here is that we shouldn't be afraid to start small and embrace the journey
even if our early work isn't perfect.
Exactly.
He's living proof that consistent effort and a hunger to learn are far more important
than some magical formula or overnight success.
That's actually really encouraging.
It's all about constantly pushing yourself to grow and improve.
But what about the YouTube algorithm?
Doesn't that play a huge role in whether a video takes off or not?
Mr. Beast actually has a very interesting take on the algorithm.
He says it's not some mysterious force to be feared or gamed.
Instead, he encourages creators to think of the algorithm as their audience.
So instead of blaming the algorithm when a video doesn't perform well, we should be
asking ourselves, why didn't my audience like this?
Exactly.
He emphasizes understanding the psychology of your audience.
What makes them tick?
What keeps them engaged?
Because at the end of the day, the algorithm is simply reflecting what viewers want.
OK, that makes a lot of sense.
But how do you actually figure out what your audience wants?
Does Mr. Beast give any specific tactics?
He does.
And this is where it gets really interesting.
He dives deep into what he calls clickbait done right, specifically focusing on titles
and thumbnails.
Not clickbait.
The double-edged sword of the internet.
Everyone loves to hate it, but it clearly works.
So what's Mr. Beast's secret sauce?
Oh, he's very strategic about it.
He says titles need to be short, instantly grab your attention, and accurately represent
the content.
And they should also reflect the video's length so viewers know what they're getting
into.
So no misleading titles or promising something you don't deliver?
Exactly.
He also points out that the more extreme the opinion in the title, the more likely people
are to click.
But you absolutely have to back it up with the content.
For example, a title like, Fiji Water Sucks, might get some clicks.
But Fiji Water is the worst water I've ever drank in my life.
Is far more likely to stop someone scrolling.
That's hilarious.
I see his point.
But what about thumbnails?
Those are just as important as titles, right?
Absolutely.
Mr. Beast says your thumbnail needs to instantly convey what the video's about, even on autoplay.
It should be visually striking and evoke an emotion or curiosity so strong that the viewer
can't help but click.
Do you have a favorite Mr. Beast thumbnail that really nails this?
Oh, tons of them.
But think about this.
A thumbnail of a giant skateboard, packed with people, teetering on the edge of a ramp.
Wouldn't you want to see what happens next?
Oh, absolutely.
I'd love to click on that.
And that's what Mr. Beast understands.
He sees the title and thumbnail as a promise to the viewer.
If you break that promise with your content, you lose trust and ultimately you lose viewers.
So it's all about being authentic and delivering on your promises.
But once someone actually clicks on your video, how do you keep them hooked?
That's where Mr. Beast's 10 second rule comes in.
Okay, I'm all ears.
What's the 10 second rule?
With autoplay, the first few seconds of your video are more critical than ever.
You have to grab viewers instantly and confirm that your video delivers on the promise you
made with your title and thumbnail.
So no more slow intros or wasting time getting to the point.
Exactly.
Mr. Beast believes in tight editing, compelling visuals, and a clear statement of what your
video is about right from the start.
He even shared one of his own intros as an example.
I tied up an FBI agent and I have $100,000 in this bag.
Here's a knife.
Good luck.
Whoa.
That's intense.
You've definitely got my attention.
Right.
I'm at the point and instantly tells you what you're in for.
Okay, so we've got our audience hooked with a killer title, thumbnail, and intro.
But how do we keep them engaged throughout the entire video?
Well, Mr. Beast has a very simple yet powerful piece of advice.
Eliminate dull moments.
He stresses the importance of pacing and constantly engaging the viewer.
Every single second should be interesting and keep people wanting more.
That's easier said than done.
Any tips on how to actually pull that off?
He suggests varying your shots, even if you're just talking to the camera.
Build in payoffs and cliffhangers to keep people watching until the very end.
And most importantly, always be asking yourself, is this interesting?
If it's not interesting to you, it's probably not interesting to your viewers either.
That's a great point.
It's all about putting yourself in the viewer's shoes and making sure you're delivering an
experience that keeps them engaged from start to finish.
But how do we know if we're actually achieving that?
How can we get feedback and make sure our content is as captivating as possible?
Mr. Beast actually has a very unique approach to feedback.
He recommends showing your video to your harshest critics before publishing.
He calls it the 10 most critical people test.
The 10 most critical people.
So instead of just surrounding ourselves with yes people, we should actively seek out constructive
criticism.
Exactly.
Feedback is crucial for improvement.
And sometimes the best feedback comes from the people who are willing to be brutally
honest with you.
It might sting a little, but it can help you identify weaknesses and make your work even
better.
Okay, that's a valuable tip.
I think we all need to find our own 10 most critical people and be open to their feedback,
even if it's tough to hear.
But in the world of online content, there's always this pressure to churn out as much
content as possible.
Does Mr. Beast address this at all?
He does, and it might surprise you.
He actually challenges the traditional advice of post as frequently as possible.
Instead, he believes in quality over quantity.
So it's better to make a few truly amazing videos than a lot of average ones.
Exactly.
He argues that it's better to focus on creating a few exceptional pieces of content that truly
resonate with your audience, rather than constantly uploading just to maintain a schedule.
That's a refreshing perspective, especially in today's fast-paced digital world.
It's a good reminder to focus on creating something truly special, rather than just
adding to the noise.
It is.
This brings us to another one of Mr. Beast's key insights, the importance of the binge-worthy
factor.
Okay, this sounds intriguing.
What's the binge-review factor all about?
He's not just aiming for people to watch one video and move on.
He wants to create content that's so good, so captivating, that viewers will binge-watch
multiple videos in a row.
I get it.
That makes a lot of sense.
The more videos people watch, the deeper the connection they build with the creator.
Precisely.
He's not just thinking about individual videos.
He's thinking about creating an emotional journey for the viewer.
He wants them to walk away feeling amazed, excited, and hungry for more.
Think about it.
When you binge-watch a show you love, you get completely immersed in that world.
Mr. Beast wants to create that same feeling with his content.
That's a really powerful goal.
It's not just about entertainment.
It's about creating an experience that truly resonates with viewers and leaves a lasting
impact.
Absolutely.
And I think that's what makes his insights so valuable.
And for those of us who aren't aspiring YouTube stars.
I'm already seeing so many ways to apply these principles to my own work.
Even though I'm not a content creator, it's really inspiring we've covered a lot of ground
here already.
But there's so much more to explore in Mr. Beast's world.
You're right.
And the next part will delve into Mr. Beast's take on knowledge as the ultimate key to success,
how he utilizes virality and his thoughts on the power of quality over quantity.
You won't want to miss it.
Come back to the deep dive.
Before we went to the next part, we were talking about Mr. Beast's binge-worthy factor and
how he wants viewers to watch multiple videos in a row creating that immersed feeling you
get with a great show.
Right.
And I think that's such a smart approach, especially when you consider how much content
is out there competing for our attention.
But how does he actually create content that keeps viewers hooked?
Is there some secret formula?
Well he does emphasize one thing repeatedly that might surprise you.
He claims if you had his knowledge you could gain millions of subscribers in just six months.
Hold on.
Is he seriously saying that anyone can become the next Mr. Beast just by learning a few tricks?
I'm not sure I buy that.
I think it's important to understand what he means by knowledge.
It's not just about knowing how to edit videos or write catchy titles.
He's talking about a deep understanding of your audience, the platform and the creative
process itself.
He's a firm believer in constantly learning, experimenting and refining your craft.
So it's not about copying his style or trying to replicate his videos, but rather about
adopting his mindset of constant learning and pushing the boundaries.
Exactly.
Remember his 10,000 day journey?
He's not talking about finding a quick fix.
He's talking about dedicating yourself to a lifelong process of growth and development.
Think about it.
He started with no money terrible videos and a whole lot of determination.
He didn't become Mr. Beast overnight.
He spent years honing his skills and experimenting until he found what worked.
Okay, that makes a lot more sense.
It's about embracing the process of continuous improvement and always striving to be better.
But let's get back to this idea of knowledge being the key.
What specific knowledge does he consider essential for YouTube success?
Well he's constantly talking about understanding the YouTube algorithm, but not in the way you
might think.
He says that understanding the algorithm really boils down to understanding human psychology.
He even suggests replacing the word algorithm with audience to get a clearer picture of
what truly drives success.
So it's not about trying to game the system or trick the algorithm into promoting your
videos.
It's about understanding what viewers want and creating content that resonates with them
on a deeper level.
Precisely.
He even points out that people often use the algorithm as a scapegoat when their videos
don't perform well.
Instead of blaming the algorithm, he encourages creators to ask themselves, why didn't my
audience like this video and then use that feedback to improve?
It's about taking ownership of your success and understanding that the audience, not some
mysterious algorithm, is the ultimate judge of your work.
Exactly.
And he backs this up with some interesting points about the importance of virality.
He argues that it's much more impactful to have one video go viral and get millions of
views than to have a hundred videos with mediocre view counts.
Oh, that makes sense.
One viral hit can really launch a channel into the stratosphere while a bunch of average
videos might barely make a ripple.
Exactly.
He uses his own experience as an example.
Some of his most viewed videos were made with very little money, proving that you don't
need a huge budget to create something that resonates with a massive audience.
So it's not about the production value or fancy equipment, it's about the core idea
and how it's executed.
Precisely.
He even challenges the common belief that you need to pump out content constantly to
stay relevant.
He argues that it's better to focus on creating a few truly amazing videos than to constantly
upload average content just to maintain a schedule.
There's that quality over quantity philosophy again.
It seems to be a recurring theme in his approach.
It is.
And it speaks to his respect for the viewer's time.
He doesn't want to waste anyone's time with content that isn't truly engaging and memorable.
That's a valuable lesson for anyone creating content regardless of the platform.
But let's shift gears a bit.
We know Mr. Beast talks about the importance of seeking feedback even from your harshest
critics.
Why is that so crucial?
Because sometimes the best feedback comes from people who aren't afraid to tell you
the truth, even if it stings a little.
He suggests finding the ten most critical people you know, those friends or colleagues
who always keep it real, and asking them to ruthlessly critique your work.
Ouch.
That sounds terrifying.
But I can see how it would be incredibly valuable.
It's easy to get caught up in your own bubble and think your work is amazing when in reality
could use some polishing.
Exactly, it's all about having a growth mindset and being open to constructive criticism.
It's not about taking it personally, it's about using that feedback to identify weaknesses
and make improvements.
He's really driving home the point that learning and growing is a never-ending process.
You're never truly finished.
There's always room for improvement.
Absolutely.
And I think that's a powerful message, especially in a world that often values instant gratification
and overnight success.
He's reminding us that true mastery takes time, effort, and a willingness to constantly
push ourselves beyond our comfort zones.
I'm loving all these insights.
It's like we're getting a masterclass in content creation from Mr. Beast himself.
But I'm curious, where does he draw the line between being inspired by other creators and
simply copying what's already been done?
That's a great question, and he actually addresses it directly.
He encourages creators to find inspiration from others, but to always strive to make
it their own, to elevate it, to do it 100 times better.
He even has a specific question he asks himself, how can I do that but 100 times better and
make it my own?
I love that.
So it's not about stealing ideas, but about using them as a springboard for something
even greater.
It's like he's saying, don't just copy my homework, use it as inspiration to ace the
test.
That's a perfect analogy.
He even talks about how he takes existing formats and injects them with 100 times more
creativity, editing prowess, and overall production value.
He's not afraid to invest heavily in his ideas to create truly unforgettable experiences.
And that's what sets him apart.
He's not just following trends.
He's setting them.
It's that relentless pursuit of pushing the boundaries that makes him so fascinating.
But where does he see YouTube heading in the future?
Does he have any predictions?
He's incredibly bullish on the future of YouTube.
He believes that in 10 years it will be bigger than television ever was, at least in terms
of cultural influence in America, he sees it becoming the dominant platform for entertainment
and even surpassing traditional media in terms of reach and impact.
Wow, that's a bold prediction.
But considering how rapidly YouTube has grown and evolved over the past decade, it's not
entirely outlandish.
Right.
He highlights the incredible power and influence that top YouTube creators have, emphasizing
that they don't need to rely on networks or gatekeepers to reach a massive audience.
They have a direct line to millions of viewers, and that's a game changer.
It's a testament to the democratization of media and the power of the internet to connect
creators directly with their audience.
But what about Mr. Beast himself?
Where does he see himself in this evolving landscape?
He is incredibly confident in his own abilities and his position as a leader in the YouTube
space.
He believes that no one can do what he does better than him.
And he backs that up with his relentless work ethic, his constant innovation, and his willingness
to invest every penny back into his craft.
That's that unwavering dedication that has propelled him to the top.
He's not just talented, he's driven to be the best.
But does he ever acknowledge the sacrifices that come with this level of success?
He does.
He talks about not having much of a work-life balance, and even mentions experiencing mental
breakdowns due to the immense pressure he puts on himself.
That's an important point.
While his success is inspiring, it's crucial to remember that it comes at a cost.
He's not advocating for everyone to follow his exact path, he's simply being transparent
about his own journey and the sacrifices he's made.
Right, it's a reminder that there's no one-size-fits-all path to success.
What works for Mr. Beast might not work for everyone, and that's okay.
It's about finding what works for you, setting your own goals, and pursuing them with passion
and dedication.
Absolutely.
And with that in mind, let's move on to the final part of our deep dive.
Where we'll explore Mr. Beast's thoughts on the future of content creation, and what
it takes to truly stand out in a crowded digital landscape.
Stay tuned.
Welcome back to the deep dive.
We've been uncovering some incredible insights from Mr. Beast about what it takes to create
captivating content.
Before we jump to this part, we're talking about the sacrifices he's made on his journey
to success.
It's inspiring, but also a good reminder that you need to find a path that works for
you.
Absolutely.
And building on that idea, I think it's fascinating how Mr. Beast views the future
of content creation.
He's incredibly optimistic about the potential of platforms like YouTube and believes they'll
become even more influential than traditional media.
He actually predicts that YouTube will be bigger than television ever was in just 10
years.
That's a pretty bold statement.
It is, but when you consider how quickly YouTube has grown and how much it's already
impacting our culture, it's not entirely outlandish.
So what does this mean for creators?
What does the future hold for those who are passionate about making content?
Well, Mr. Beast highlights the incredible power and influence that top YouTube creators
already have.
They can reach millions of viewers directly without relying on networks or gatekeepers.
It's like the wild west of content creation.
Anyone with a good idea and the drive to make it happen can potentially reach a massive
audience.
Exactly.
And Mr. Beast believes this trend will only continue.
He sees a future where creators have even more control and opportunities to connect
with their audience on their own terms.
That's really exciting.
It seems like the possibilities are endless.
But how does Mr. Beast see himself fitting into this evolving landscape?
He's incredibly confident in his own abilities and his position as a leader in the YouTube
space.
He doesn't shy away from saying that he believes no one can do what he does better than him.
And he certainly has the track record to back that up.
He does.
But it's not just about talent or charisma.
He backs up his confidence with a relentless work ethic, a constant drive to innovate and
a willingness to reinvest everything back into his craft.
He truly embodies that 10,000 day journey mentality.
It's not about chasing quick wins.
It's about dedicating yourself to a lifetime of growth and improvement.
And I think that's an incredibly valuable takeaway for anyone regardless of what you're
passionate about.
Whether you're a content creator, an entrepreneur, an artist, or anything in between, the principle
of continuous learning and striving to be better every day applies.
Absolutely.
Mr. Beast has given us so much to think about today.
From his strategic approach to titles and thumbnails to his emphasis on the binge worthy
factor and the importance of seeking out constructive criticism, his insights are incredibly valuable
even for those of us who aren't creating YouTube videos.
I completely agree.
He has challenged us to think differently about content creation, to focus on the emotional
journey of our audience and to always strive for that 100 times better approach.
And perhaps most importantly, he's reminded us that success isn't about overnight magic.
It's about a dedication to continuous learning, pushing boundaries, and always striving to
be better.
And no matter what your passion is, what your 10,000 day journey looks like, remember Mr.
Beast's core message.
Knowledge is power.
Embrace the journey and never stop learning.
Thanks for joining us on this incredible deep dive into the world of Mr. Beast.
Until next time, keep exploring, keep creating, and keep pushing yourself to be better every
day.