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Alright, so you want to start a YouTube channel?

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You want to make it work?

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Yeah, make it work.

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Maybe even, you know, find a little bit of success.

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Especially since this whole YouTube thing is new to you.

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Yeah.

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We're going to dive deep into Think Media's video.

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Yeah.

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Genius advice for small channels.

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Ooh, I like it.

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It's like we've got top YouTubers and industry experts

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whispering secrets directly to us.

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That's a good way to put it.

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And guess what?

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What?

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You'll learn why those first 100 videos you make

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might be more about learning than becoming the next big thing.

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Yeah, that's a great point.

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Like just getting out there and getting the reps in.

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Yeah, the idea of starting messy that they talk about

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really hits home for me.

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And I think it applies to just about anything creative.

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We all get stuck in that fear of being judged.

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Oh yeah.

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Thinking everything has to be absolutely perfect

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before we even think about hitting that publish button.

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It's so true.

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Alright.

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And Sean Cannell from Think Media,

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he nails it when he says start messy.

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Yeah, he does.

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And he talks about kind of two main groups of people

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starting YouTube channels, right?

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You've got those who already know their stuff,

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like the experts in their field.

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The experts.

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And then you have those who are still

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figuring out what their niche is.

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Right, they're still searching.

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They're finding their way.

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And I think it's reassuring to hear

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that both of those groups need to embrace the messy start.

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Absolutely.

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And the key takeaway for both.

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For both those expert creators.

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Yeah.

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And those still finding their niche is just start.

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Just get out there and do it.

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The learning happens while you're doing it.

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Yes.

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And even if your early videos aren't perfect,

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they're like stepping stones helping you learn and improve.

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Right.

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It's kind of like when you learn to ride a bike.

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OK.

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You're going to wobble.

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Yeah.

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Maybe even fall a few times.

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But you learn something from each attempt.

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You know what's interesting?

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What?

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Sean Cannell himself had a YouTube channel before Think Media.

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He did.

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What?

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And it wasn't successful.

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No, really?

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But those videos, the ones that didn't get a ton of views,

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those were the building blocks for the success he has now.

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Absolutely.

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It proved that sometimes you really do learn the most

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from those failures, quote unquote.

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Yes.

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And that ties into another important aspect

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that Think Media highlighted.

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Yeah.

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YouTube is a long game.

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Oh.

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You're building something sustainable, not chasing

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overnight viral fame.

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OK.

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So you're saying I shouldn't expect a million views

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on my first video?

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Well, you never know.

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But it's more about the journey.

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OK.

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And building that connection with your audience over time.

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Gotcha.

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Think Media showed that a lot of YouTubers

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see their videos take off months after they

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were originally posted.

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That's wild.

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Imagine uploading a video and then months later,

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it just explodes in popularity.

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It happens all the time.

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Really?

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Remember Nate Think Media's video editor?

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Yeah.

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His video didn't really gain traction until like 100 days

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after he uploaded it.

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Wow, 100 days.

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100 days.

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That's incredible.

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It is.

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I think a lot of people would give it up by then.

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Yeah.

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It really shows the importance of sticking with it.

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Sticking with it.

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OK.

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So we've talked about starting messy.

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We've talked about playing the long game.

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Right.

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But what about the dreaded YouTube algorithm?

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Oh, yeah.

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Everyone wants to know.

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How much should we really worry about that mysterious beast?

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That's where things get really interesting.

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OK.

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Think Media encourages us to shift our focus.

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Right.

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Less time obsessing over the algorithm.

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And more time understanding our audience.

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So instead of trying to crack some secret code.

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Yes.

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We should be spending time getting to know the people

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we're trying to reach.

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Exactly.

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They actually got insights from a YouTube representative.

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Oh, wow.

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Who explained that the algorithm is designed

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to meet the audience's needs.

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Interesting.

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So our job as creators is to provide value and create

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content that truly satisfies our viewers.

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OK.

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It's not about tricking the algorithm.

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It's about serving your audience.

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OK.

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So less time decoding algorithms and more time

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connecting with humans.

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Exactly.

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I like where this is going.

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I do too.

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But how does that actually work in practice?

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How do we make sure our videos are reaching the right people?

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One powerful strategy they suggest

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is to think of it like conducting market research.

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OK.

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Before you even hit record.

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Uh-huh.

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You want to validate your video ideas.

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So we're talking about testing the waters

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before diving in head first.

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Yes.

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Give me all the details.

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Yeah.

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This sounds like a game changer.

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Right.

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It's simpler than you might think.

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OK.

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You start by searching for similar video ideas on YouTube.

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Take a look at the views those videos are getting.

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OK.

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Compared to the channel's subscriber count.

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Gotcha.

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That can give you a good idea of whether there's

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an audience for your idea.

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OK.

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And if the algorithm is likely to promote it.

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Wait.

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So if a video with a similar topic to mine

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has way more views than the channel has subscribers.

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Yeah.

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That's a good sign, right?

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That's exactly what you want to see.

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It means there's interest beyond that channel's usual audience.

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OK.

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Which suggests that the algorithm sees potential

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in that type of content and is actively pushing it out

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to a wider audience.

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That's amazing.

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It is.

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It's like a sneak peek into what the algorithm thinks

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is valuable.

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Yeah.

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OK.

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So we validated our idea.

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We're ready to hit record.

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Right.

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But then the pressure hits.

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Yeah.

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It can be so tempting to just churn out content

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for the sake of it.

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I know what you mean.

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To keep up with some imaginary schedule.

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That's the trap a lot of creators, especially those just

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starting out, fall into.

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The pressure to prioritize quantity over quality is real.

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Oh, it's so real.

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But think about it.

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Yeah.

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Have you ever watched a video and could just

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tell the creator was phoning it in?

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Oh, all the time.

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Yeah.

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And those are the videos that I immediately click away from.

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Right.

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But think media has some refreshing advice, right?

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Right.

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They encourage us to focus on creating a few high quality

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videos instead of a ton of mediocre ones.

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It's better to take your time and create something

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you're truly proud of.

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Yeah.

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Even if it means uploading a little less frequently.

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I get it.

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But why do so many creators fall into the trap

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of prioritizing quantity over quality?

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I think it often comes down to feeling

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like you have to upload on a certain day.

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Yeah.

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Even if it means sacrificing the quality of the content.

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Oh, yeah.

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But that can lead to viewers disengaging.

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And ultimately, it hurts you more than it helps.

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That makes so much sense.

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It's better to have people genuinely enjoy your videos.

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Yes.

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Even if there are fewer of them.

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Much better.

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OK.

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And speaking of enjoying the process.

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Yeah.

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Let's talk about the emotional side of creating on YouTube.

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OK.

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It can be quite a roller coaster ride.

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Yeah, absolutely.

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Lots of ups and downs.

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There are highs and lows, moments of excitement

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and moments of doubt.

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For sure.

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It's definitely not always easy.

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Right.

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So how do we navigate that emotional side

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and stay motivated for the long haul?

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Yeah.

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We've talked about patience and consistency.

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But is there anything else that can help?

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I think media emphasizes the importance

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of finding your community.

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Yeah, OK.

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They believe that working with others,

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whether it's collaborators, mentors,

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or even just fellow creators who understand the journey

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can make all the difference.

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I like that.

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Yeah.

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Like having your own personal support system?

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Yeah.

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A group of people who get it.

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Yeah.

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They can celebrate the wins with you

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and offer encouragement when things get tough.

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So true.

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Right.

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And they can provide feedback.

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Yeah.

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Offer a fresh perspective and help

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you stay motivated when those feelings of doubt or loneliness

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start to creep in.

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It's so easy to feel alone when you're first starting out.

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It really is.

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Especially if you're working on this whole YouTube thing

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by yourself.

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Right.

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But the Think Media team themselves

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are a great example of this, right?

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They are.

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Their collaborative environment seems

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to be a breeding ground for new ideas and motivation.

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It does.

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And it makes you realize that you don't have to do this alone.

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That makes a lot of sense when you surround yourself

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with people who believe in what you're doing.

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Yeah.

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It makes it that much easier to push

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through the inevitable challenges.

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Absolutely.

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That come with building something new.

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It's like having a team of cheerleaders who also

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understand the struggles of the game.

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That's such a great analogy.

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Thanks.

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And speaking of motivation for the long haul.

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Yeah.

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Think Media introduced this intriguing concept

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called the compounding interest of attention.

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OK.

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I'm all ears compounding interest of attention.

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What's that all about?

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It's the idea that consistent effort and audience

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growth over time can lead to exponential returns.

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OK.

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In terms of view subscribers and even new opportunities.

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That's like investing in a really awesome stock that just

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keeps going up.

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Exactly.

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The more you put in, the more you get back.

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It's a powerful way to think about it just like with financial

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investments.

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Yeah.

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The earlier you start and the more consistent you are,

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the more you benefit from that compounding effect.

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But on YouTube, those returns are more than just numbers.

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It's about the connections you build with your audience

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and the impact you create through your content.

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Now that you mention it, one of the most inspiring things

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about YouTube is the sense of community

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that so many creators foster.

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Yeah.

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It's amazing.

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It's not just about entertainment.

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Right.

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It's about shared interests.

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Learning from each other and building something together.

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It's really quite remarkable.

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And it all circles back to what we've

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been talking about starting messy, embracing the long game,

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understanding your audience, validating your ideas,

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prioritizing quality, finding your community,

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and realizing that it's not about chasing instant fame,

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but about building something meaningful and sustainable.

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So for our listener out there ready to take

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on the world of YouTube, what's the one piece of advice,

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the golden nugget of wisdom that they should hold on to?

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Here's a thought-provoking question to consider.

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OK.

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What's that one video idea you're so passionate about

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that you'd be willing to put in the work,

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even if it takes time to see it flourish?

340
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That's a great question to ponder.

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It's not about chasing trends or trying

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to be like everyone else.

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Exactly.

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It's about finding that spark within yourself,

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the unique perspective that only you can bring to the table.

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Exactly.

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And for even more inspiration and practical tips,

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I highly recommend checking out Think Media's video genius

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advice for small channels.

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Oh, yeah, for sure.

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There's so much valuable information packed into that video,

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things we didn't even have time to cover here.

353
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So there you have it.

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We did it.

355
00:10:30,640 --> 00:10:34,080
Our deep dive into the world of YouTube success.

356
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We did a deep dive.

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Remember, it's a marathon, not a sprint.

358
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Yes.

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Start messy.

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Start messy.

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Find your people.

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Find your people.

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And most importantly, create content

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that you're truly passionate about.

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That's the key.

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Who knows, your next video could be the one that takes off

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100 days from now.

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It could happen.

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And with that, we'll leave you to ponder your next YouTube

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masterpiece.

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Until next time.

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Happy creating.

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Happy creating.

374
00:10:59,400 --> 00:11:01,640
It's funny, because when you think about it,

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that advice about finding your passion

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applies to so much more than just YouTube.

377
00:11:06,120 --> 00:11:06,960
It really does.

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It's about tapping into what truly excites you.

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What makes you want to share your knowledge and your creativity

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with the world.

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And that enthusiasm, like genuine passion,

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it shines through in the work you create.

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It's like that saying, do what you love

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and you'll never work a day in your life.

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Maybe it's not always that simple.

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Maybe not.

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But I do think that when you're genuinely

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excited about something, it makes the hard work

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feel a lot more rewarding.

390
00:11:35,400 --> 00:11:36,240
Absolutely.

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And that's especially important on a platform like YouTube,

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where consistency and perseverance are key.

393
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If you're not passionate about what you're creating,

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it's going to be much harder to stay motivated over the long

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haul.

396
00:11:48,320 --> 00:11:48,960
So true.

397
00:11:48,960 --> 00:11:51,520
And think about it from the viewer's perspective.

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You can tell when someone is genuinely passionate about what

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they're talking about.

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00:11:56,040 --> 00:11:57,600
And it makes you want to keep watching.

401
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Right?

402
00:11:58,100 --> 00:11:59,360
To learn more.

403
00:11:59,360 --> 00:12:01,640
To become part of that community they're building.

404
00:12:01,640 --> 00:12:02,920
That's the beauty of YouTube.

405
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It's a platform where authenticity is valued,

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where people are looking for real connections

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and genuine voices.

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00:12:09,000 --> 00:12:11,480
It's not about being perfect or having

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the most expensive equipment.

410
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It's about sharing your passion, your knowledge,

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your unique perspective with the world.

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And who knows, maybe along the way,

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you'll inspire others to do the same.

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That's a beautiful thought.

415
00:12:24,400 --> 00:12:25,240
It is.

416
00:12:25,240 --> 00:12:28,320
So to recap, for anyone out there who's feeling inspired

417
00:12:28,320 --> 00:12:30,600
to start their own YouTube journey, remember.

418
00:12:30,600 --> 00:12:31,480
Start messy.

419
00:12:31,480 --> 00:12:34,280
Don't let perfection be the enemy of good.

420
00:12:34,280 --> 00:12:35,920
Embrace the long game.

421
00:12:35,920 --> 00:12:38,880
YouTube success is a marathon, not a sprint.

422
00:12:38,880 --> 00:12:40,040
Understand your audience.

423
00:12:40,040 --> 00:12:43,320
Create content that provides value and meets their needs.

424
00:12:43,320 --> 00:12:46,000
Validate your ideas before you hit record.

425
00:12:46,000 --> 00:12:48,720
Make sure there's an audience for what you're creating.

426
00:12:48,720 --> 00:12:50,720
Prioritize quality over quantity.

427
00:12:50,720 --> 00:12:52,640
Create a few amazing videos instead

428
00:12:52,640 --> 00:12:54,200
of a ton of mediocre ones.

429
00:12:54,200 --> 00:12:55,400
Find your community.

430
00:12:55,400 --> 00:12:58,160
Surround yourself with people who support your journey.

431
00:12:58,160 --> 00:13:01,960
And most importantly, find your passion.

432
00:13:01,960 --> 00:13:04,680
Let that be the driving force behind your content.

433
00:13:04,680 --> 00:13:07,120
And remember, we're all learning and growing along the way.

434
00:13:07,120 --> 00:13:07,880
Absolutely.

435
00:13:07,880 --> 00:13:09,680
There's always something new to discover,

436
00:13:09,680 --> 00:13:11,520
new skills to learn, and new ways

437
00:13:11,520 --> 00:13:12,840
to connect with your audience.

438
00:13:12,840 --> 00:13:15,320
So with all of that amazing advice in mind,

439
00:13:15,320 --> 00:13:18,440
we'll leave you to ponder your next YouTube masterpiece.

440
00:13:18,440 --> 00:13:19,400
Until next time.

441
00:13:19,400 --> 00:13:20,680
Happy creating.

442
00:13:20,680 --> 00:13:21,720
Happy creating, Fisk.

443
00:13:21,720 --> 00:13:24,200
Thank you.