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All right, welcome to our deep dies into content strategy and personal branding.

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Today we're going to be looking at Patrick Bed David's talk from Grow With Video Live.

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Oh, yeah, this is a good one.

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I think anyone trying to grow a business or an audience online can really take

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something away from this.

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Absolutely.

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And what I found really interesting was how Bed David right out the gate kind of

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starts with this really thought provoking idea of, you know, imagine your grandkids

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one day wanting to learn from you.

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Right.

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What content would you want them to find?

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Yeah, that's a really interesting way to look at it, right?

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It's not just about like fleeting fame or, you know, the money.

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It's like, what do you actually want to leave behind?

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Right. Exactly.

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And he he actually outlines, you know, three levels of motivation for creating

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content.

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Okay.

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And, you know, the first one being fun.

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And let's be honest, I mean, if you're not having fun creating content.

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Oh, yeah, definitely, definitely.

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But then, you know, the second level that we hear a lot about is a fame and money.

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You know, obviously the potential rewards of building a strong online presence.

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But then he reveals what he believes is the most powerful motivator of all,

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which is love as he creating content for future generations.

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Like that.

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You know, leaving your knowledge, your experience, your unique perspective with

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the world, even after you're gone.

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Yeah.

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And it's not just this like theoretical thing either.

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I mean, Bed David shares a personal story about how he told his family that the

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world would know their name.

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You know, so it's just kind of like a testament to how powerful self belief can

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be and having that clear vision.

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Oh, absolutely.

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And speaking of success, right?

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Bed David makes this really interesting point about building both a personal and

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a business brand.

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Yeah.

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He says it's essential in today's world.

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Yeah.

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Think about like Elon Musk and Tesla.

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Right.

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How many people buy Teslas because they admire Elon Musk?

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They're a really good point.

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Like that's a perfect example of how a strong personal brand can elevate a business.

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Totally.

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And then he even goes as far as to say, you know, as your personal brand grows, it

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can actually become bigger than the business itself.

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Wow.

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Which is the ultimate goal, right?

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For valuation and growth.

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Yeah.

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That's fascinating.

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And then he introduces this concept of the seven mountains of influence that he

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learned from his mentor.

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Okay.

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I'm intrigued.

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Break down these mountains for me.

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Okay.

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So they are arts, entertainment, sports, business, education, family,

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government, media, and religion faith.

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Gotcha.

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It's like these are the main areas of society where you can actually have

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influence and impact the world.

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So how does this apply to like someone who is just starting out on their

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content creation journey?

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So he basically says, figure out which one you're most passionate about.

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Like, you know, think about it.

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Are you drawn to inspiring people through stories, sharing knowledge, building a

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community, you know, figure out your mountain.

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It'll help you define your purpose and your content.

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That makes sense.

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And, you know, as someone who is a master networker, he also highlights the value

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of finding like the right community and the right partnerships.

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Yes.

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He brings up his friendship with Joe Rogan as like a prime example.

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And it just shows that if you can align yourself with the right community, it

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can automatically elevate your brand.

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Absolutely.

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It's like instant credibility by association.

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But, you know, let's get a little bit more practical here.

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How do we go from these like big picture ideas to actually come

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up with content ideas?

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Well, he actually gives a very clear formula, which is ideate research,

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adjust script content, call to action.

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Okay.

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So it's not just randomly throwing content out there.

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Nope.

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There's actually a method to the madness.

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Yeah.

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Research your audience, tailor your content.

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Right.

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Right.

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And that's where the whole data thing comes in.

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Yes.

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Bet David is such a big advocate for using data analytics to track your

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results and constantly refine your strategy.

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Well, and it's funny because he actually talks about how he originally resisted

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hiring data analysts.

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Yeah.

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And then he had this aha moment where he realized it's not the enemy.

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Right.

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It can be a powerful tool.

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So instead of being afraid of it, we should be using it to our advantage

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to understand, you know, what's working, what's not, and where to invest our resources.

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Exactly.

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So data could help us reach the right audience and create content that resonates.

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And then from there, we can kind of fine tune and refine.

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Mm-hmm.

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He noticed that videos with certain thumbnails did way better.

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Wow.

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And just like simple tweaks like that can make a huge difference.

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That's fascinating.

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It's all about working smarter, not harder and constantly learning and adapting.

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Exactly.

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And that brings us perfectly to the next part of our deep dive.

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Okay.

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Where we're going to talk about some of his tactical advice on creating

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content that really cuts through the noise and builds a loyal audience.

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I'm excited to hear it.

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But before we move on, I want to ask you,

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what's one thing from this first part that really stood out to you?

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And what's one idea that you might be able to apply to your own content journey?

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Just something to think about as we continue our deep dive.

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Absolutely.

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It's all about taking action.

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Let's do it.

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So, you know, one of the things that really stood out from

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Bet David's talk was his advice on using PR and even controversy to boost your brand.

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You know, I'm usually someone who kind of likes to play it safe.

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Yeah.

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But even I found his take on PR really intriguing, especially the fact that you

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don't need a big budget or, you know, fancy PR agency to get started.

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Exactly.

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He even suggests things like writing articles or getting featured in your local

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publications, leveraging social media, effectively just finding creative ways to

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get your name and your message out there.

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Right.

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And then there's the whole controversy factor, which I know is not for everyone,

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but Bet David actually argues that taking a strong stance on certain issues

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can really grab attention.

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I mean, he definitely walks the walk, doesn't he?

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It's worked for him, but he also cautions that any controversy that you

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court should really feel authentic to your brand.

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Right.

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You don't want to force it.

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Definitely.

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Definitely.

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It'll backfire if it's forced.

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He even shared this crazy story about a PR stunt that he pulled off where he offered

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to pay millions of dollars to get Obama and Trump to have like a public conversation.

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I mean, talk about thinking outside the box.

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It's classic Bet David, right?

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Bold attention grabbing and definitely gets people talking.

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Oh, for sure.

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Whether you agree with his stance or not, you got to admire his willingness to make

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a statement.

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Totally.

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And it's not just about provocation for the sake of provocation.

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Yeah.

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It's about starting conversations, challenging assumptions, and ultimately

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drawing attention to your brand and what you stand for.

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Right.

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And he also talks about creating these wow experiences.

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Oh, yes.

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Things that will really make your brand memorable and connect with your audience

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on a deeper level.

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Remember the whole red bookshelf thing?

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Oh.

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The iconic red bookshelf.

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Yeah.

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It became such a recognizable part of his brand.

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Right.

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And it started with the simple set piece.

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It's a really good point.

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Yeah.

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It can be like a visual element, a catchphrase, a memorable event.

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It's about finding those ways to stand out from the crowd.

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Mm-hmm.

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Make an impression.

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And again, let's not forget the importance of those strategic partnerships.

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Oh, absolutely.

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He's all about finding the right community and collaborating with people who align

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with your values and goals.

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He brought up his friendship with Joe Rogan.

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Yeah.

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I feel like he mentions that in every talk, but it's such a good example.

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It is.

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It's like the perfect example.

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Right.

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Of how aligning yourself with the right people can open so many doors and give you

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that instant credibility.

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Mm-hmm.

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Win-win for everyone involved.

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Now, let's talk about his content creation process.

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Mm-hmm.

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Because he lays out this very clear five-step formula.

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IDAID research, adjust script or content, and then call to action.

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It's a really good framework.

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So, again, there's a method to the madness.

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Yeah.

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It's not just creating content for content's sake.

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Yeah.

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Every piece has a purpose.

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Right.

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And it should guide your audience toward taking an action.

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Exactly.

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Whether that's subscribing to your channel or visiting your website, it all comes back

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to that call to action.

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Mm-hmm.

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And of course, this is where data comes in again.

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Of course.

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But David is all about tracking those metrics and understanding what's working.

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He's so data-driven.

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It's insane.

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He even shared this story about how he used data analysis to pinpoint the top performing

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states for his insurance business.

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It's fascinating how he applies this to every aspect of his business.

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Yeah.

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It's not just about gut feeling.

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It's about actually using those concrete insights to back up your decisions.

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Exactly.

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And he stresses that you don't need to be a data scientist to use this approach.

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Right.

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There's so many tools and resources out there.

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That makes it so accessible for everyone.

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Exactly.

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It can be easy to get lost in the creative side of things, but data really keeps you grounded.

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Mm-hmm.

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And make sure you're actually making an impact with your efforts.

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And he gets into specific stew about his podcast strategy.

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OK.

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He talks about consistency and repurposing that content for social media.

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That's such a smart strategy.

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Yeah.

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You get the long form discussion on the podcast.

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Right.

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And then you create shorter, snackable clips for like YouTube shorts or TikTok.

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Exactly.

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Maximize that content.

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Which actually ties into his concept of evergreen content.

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Oh, yes.

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You know, content that remains relevant over time.

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Yeah.

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This is something that I've really been struggling with.

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It's tricky.

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You know, how do you create content that has that lasting appeal in a world that's constantly changing?

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Well, he says focus on fundamental principles.

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OK.

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Timeless wisdom.

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I like that.

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Things that people are always going to be searching for.

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Right.

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It needs to have that staying power.

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Like tutorials, how tos, core.

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concepts.

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They tend to have a longer shelf life than, you know, something that's super trendy.

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He gave the example of the Johnny Depp and Amber Heard trial.

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Super hot topic at the time.

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Huge.

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But probably not something people are going to be searching for years from now.

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Right.

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Exactly.

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So just be strategic with your content calendar.

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Good advice.

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Think about those topics that will always be relevant.

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With all that adding value.

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Right.

270
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Exactly.

271
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And it'll just keep working for you long after you publish it.

272
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This has been so insightful.

273
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I feel like Beth David's approach is all about being strategic and data driven,

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but also really focused on providing that value to your audience.

275
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Yeah.

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He's given us a ton of actionable advice.

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He really has.

278
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So before we move on to the final part of our deep dive,

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I want you to think about this.

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What's one actionable step you can take right now to level up your content or brand

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based on what we've talked about?

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What's that one thing you can implement today to make a difference?

283
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Okay.

284
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So we've talked about building a legacy, using data, creating those wow experiences.

285
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What else does Beth David have in store for us in this final part of our deep dive?

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Well, remember those seven mountains of influence?

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Yeah.

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He actually gives advice for those who are ready to take the leap and build a whole media company.

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Now we're talking.

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This is something I'm super interested in.

291
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Uh-huh.

292
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Beth David has built a massive platform with value taming.

293
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So I'm definitely all ears when it comes to his insights on the media world.

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Yeah.

295
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And he starts by acknowledging that everyone's at a different stage.

296
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You know?

297
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Right.

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Some haven't even started.

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Some have a few subscribers and then some already have that million subscriber platform.

300
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So he's really catering his advice to meet people where they are at.

301
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Exactly.

302
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And for those just starting out, he really emphasizes the importance of just testing

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and experimenting.

304
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Okay.

305
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He uses his two minutes with Pat series as an example.

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He basically committed to creating 100 videos over two years just to hone his skills,

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find his voice, and build that audience.

308
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You know, it's good reminder that consistency is key.

309
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Oh, yeah.

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You can't just expect to go viral overnight.

311
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Definitely not.

312
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It takes dedication, putting in the work.

313
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And even more than just consistency, having that clear vision for your channel.

314
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Right.

315
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What are you actually trying to achieve?

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What message are you trying to get across?

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He says, the more focused you are in the beginning, the easier you are in the beginning,

318
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the easier it will be to expand later on.

319
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Right.

320
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So find your niche, become that authority, and then you can start branching out.

321
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Exactly.

322
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And you know, speaking of branching out,

323
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Beth David is also a big advocate for collaborating with others who share your vision.

324
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Yeah.

325
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Collaboration over competition, right?

326
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Exactly.

327
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It's about pooling resources, learning from each other, and supporting each other's growth.

328
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It's really about building a community, not just-

329
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And I think that really resonates with his audience.

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You know, people are drawn to his authenticity and how open he is about his journey.

331
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Right.

332
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The successes, indeed, the struggles.

333
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And he's open about the fact that luck plays a role in success,

334
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but you can't just wait around for something to go viral.

335
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Right.

336
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You have to put yourself out there.

337
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You have to create amazing content.

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Be ready to seize those opportunities when they come along.

339
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So be prepared, be consistent.

340
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Don't be afraid to put yourself out there.

341
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It's all great advice.

342
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But what about those who are ready to take it to that next level

343
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and actually build a media company?

344
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That seems like a whole other beast.

345
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Yeah, it is.

346
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And he doesn't sugarcoat it.

347
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He's very clear about the fact that it requires serious investment, time, effort, resources.

348
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But for those who are passionate about it, he believes it can be super rewarding.

349
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So for those who are ready to take that leap, what are some things they need to consider?

350
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One of the biggest things is finding the right people.

351
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A talented team that shares your values and is committed to your mission.

352
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He talks about how challenging it can be to build a high-performing team

353
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especially with experienced people who might have different ways of working.

354
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Yeah.

355
00:13:17,800 --> 00:13:22,120
And he's pretty open about some of the growing pains he's experienced at value attainment.

356
00:13:22,120 --> 00:13:23,400
Yeah, which is refreshing to hear.

357
00:13:23,400 --> 00:13:23,960
Right.

358
00:13:23,960 --> 00:13:27,800
Because even someone as successful as him faces these kinds of challenges.

359
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Makes him relatable, you know?

360
00:13:29,560 --> 00:13:32,840
And it shows that building a successful business is a journey.

361
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It's not just like you arrive.

362
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It's a process.

363
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He talks about creating a culture of open communication and continuous improvement.

364
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Investing in his team.

365
00:13:43,160 --> 00:13:44,360
That's a good leadership lesson.

366
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Empowering your team.

367
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And at the end of the day, he comes back to legacy.

368
00:13:47,800 --> 00:13:48,360
Absolutely.

369
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Using your platform to share your message and make a difference.

370
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It all comes back to that opening message of leaving something behind for future generations.

371
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Little circle.

372
00:13:56,200 --> 00:14:03,560
So as we wrap up our deep dive into Patrick Bet David's world, what are the key takeaways for our listeners today?

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I think the biggest one is to approach content creation with a legacy mindset.

374
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Ask yourself, what do I want to leave behind?

375
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It's not about chasing vanity metrics.

376
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It's about creating something meaningful, something enduring.

377
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And remember, building a strong personal brand is so important.

378
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Find your community, those people who will support you along the way.

379
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Use data to make those smart decisions.

380
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And never stop learning.

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Never stop growing.

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Bet David's journey shows that success is a process.

383
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It's not an event.

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So what's the first step you can take today?

385
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What will you do to start building your legacy?

386
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What's that first ripple you're going to create?

387
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That's it for this deep dive into content strategy and personal branding.

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I hope you found this insightful.

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And we'll see you in the next one.

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See you next time.