All right, welcome to our deep dies into content strategy and personal branding.
Today we're going to be looking at Patrick Bed David's talk from Grow With Video Live.
Oh, yeah, this is a good one.
I think anyone trying to grow a business or an audience online can really take
something away from this.
Absolutely.
And what I found really interesting was how Bed David right out the gate kind of
starts with this really thought provoking idea of, you know, imagine your grandkids
one day wanting to learn from you.
Right.
What content would you want them to find?
Yeah, that's a really interesting way to look at it, right?
It's not just about like fleeting fame or, you know, the money.
It's like, what do you actually want to leave behind?
Right. Exactly.
And he he actually outlines, you know, three levels of motivation for creating
content.
Okay.
And, you know, the first one being fun.
And let's be honest, I mean, if you're not having fun creating content.
Oh, yeah, definitely, definitely.
But then, you know, the second level that we hear a lot about is a fame and money.
You know, obviously the potential rewards of building a strong online presence.
But then he reveals what he believes is the most powerful motivator of all,
which is love as he creating content for future generations.
Like that.
You know, leaving your knowledge, your experience, your unique perspective with
the world, even after you're gone.
Yeah.
And it's not just this like theoretical thing either.
I mean, Bed David shares a personal story about how he told his family that the
world would know their name.
You know, so it's just kind of like a testament to how powerful self belief can
be and having that clear vision.
Oh, absolutely.
And speaking of success, right?
Bed David makes this really interesting point about building both a personal and
a business brand.
Yeah.
He says it's essential in today's world.
Yeah.
Think about like Elon Musk and Tesla.
Right.
How many people buy Teslas because they admire Elon Musk?
They're a really good point.
Like that's a perfect example of how a strong personal brand can elevate a business.
Totally.
And then he even goes as far as to say, you know, as your personal brand grows, it
can actually become bigger than the business itself.
Wow.
Which is the ultimate goal, right?
For valuation and growth.
Yeah.
That's fascinating.
And then he introduces this concept of the seven mountains of influence that he
learned from his mentor.
Okay.
I'm intrigued.
Break down these mountains for me.
Okay.
So they are arts, entertainment, sports, business, education, family,
government, media, and religion faith.
Gotcha.
It's like these are the main areas of society where you can actually have
influence and impact the world.
So how does this apply to like someone who is just starting out on their
content creation journey?
So he basically says, figure out which one you're most passionate about.
Like, you know, think about it.
Are you drawn to inspiring people through stories, sharing knowledge, building a
community, you know, figure out your mountain.
It'll help you define your purpose and your content.
That makes sense.
And, you know, as someone who is a master networker, he also highlights the value
of finding like the right community and the right partnerships.
Yes.
He brings up his friendship with Joe Rogan as like a prime example.
And it just shows that if you can align yourself with the right community, it
can automatically elevate your brand.
Absolutely.
It's like instant credibility by association.
But, you know, let's get a little bit more practical here.
How do we go from these like big picture ideas to actually come
up with content ideas?
Well, he actually gives a very clear formula, which is ideate research,
adjust script content, call to action.
Okay.
So it's not just randomly throwing content out there.
Nope.
There's actually a method to the madness.
Yeah.
Research your audience, tailor your content.
Right.
And that's where the whole data thing comes in.
Yes.
Bet David is such a big advocate for using data analytics to track your
results and constantly refine your strategy.
Well, and it's funny because he actually talks about how he originally resisted
hiring data analysts.
Yeah.
And then he had this aha moment where he realized it's not the enemy.
Right.
It can be a powerful tool.
So instead of being afraid of it, we should be using it to our advantage
to understand, you know, what's working, what's not, and where to invest our resources.
Exactly.
So data could help us reach the right audience and create content that resonates.
And then from there, we can kind of fine tune and refine.
Mm-hmm.
He noticed that videos with certain thumbnails did way better.
Wow.
And just like simple tweaks like that can make a huge difference.
That's fascinating.
It's all about working smarter, not harder and constantly learning and adapting.
Exactly.
And that brings us perfectly to the next part of our deep dive.
Okay.
Where we're going to talk about some of his tactical advice on creating
content that really cuts through the noise and builds a loyal audience.
I'm excited to hear it.
But before we move on, I want to ask you,
what's one thing from this first part that really stood out to you?
And what's one idea that you might be able to apply to your own content journey?
Just something to think about as we continue our deep dive.
Absolutely.
It's all about taking action.
Let's do it.
So, you know, one of the things that really stood out from
Bet David's talk was his advice on using PR and even controversy to boost your brand.
You know, I'm usually someone who kind of likes to play it safe.
Yeah.
But even I found his take on PR really intriguing, especially the fact that you
don't need a big budget or, you know, fancy PR agency to get started.
Exactly.
He even suggests things like writing articles or getting featured in your local
publications, leveraging social media, effectively just finding creative ways to
get your name and your message out there.
Right.
And then there's the whole controversy factor, which I know is not for everyone,
but Bet David actually argues that taking a strong stance on certain issues
can really grab attention.
I mean, he definitely walks the walk, doesn't he?
It's worked for him, but he also cautions that any controversy that you
court should really feel authentic to your brand.
Right.
You don't want to force it.
Definitely.
It'll backfire if it's forced.
He even shared this crazy story about a PR stunt that he pulled off where he offered
to pay millions of dollars to get Obama and Trump to have like a public conversation.
I mean, talk about thinking outside the box.
It's classic Bet David, right?
Bold attention grabbing and definitely gets people talking.
Oh, for sure.
Whether you agree with his stance or not, you got to admire his willingness to make
a statement.
Totally.
And it's not just about provocation for the sake of provocation.
Yeah.
It's about starting conversations, challenging assumptions, and ultimately
drawing attention to your brand and what you stand for.
Right.
And he also talks about creating these wow experiences.
Oh, yes.
Things that will really make your brand memorable and connect with your audience
on a deeper level.
Remember the whole red bookshelf thing?
Oh.
The iconic red bookshelf.
Yeah.
It became such a recognizable part of his brand.
Right.
And it started with the simple set piece.
It's a really good point.
Yeah.
It can be like a visual element, a catchphrase, a memorable event.
It's about finding those ways to stand out from the crowd.
Mm-hmm.
Make an impression.
And again, let's not forget the importance of those strategic partnerships.
Oh, absolutely.
He's all about finding the right community and collaborating with people who align
with your values and goals.
He brought up his friendship with Joe Rogan.
Yeah.
I feel like he mentions that in every talk, but it's such a good example.
It is.
It's like the perfect example.
Right.
Of how aligning yourself with the right people can open so many doors and give you
that instant credibility.
Mm-hmm.
Win-win for everyone involved.
Now, let's talk about his content creation process.
Mm-hmm.
Because he lays out this very clear five-step formula.
IDAID research, adjust script or content, and then call to action.
It's a really good framework.
So, again, there's a method to the madness.
Yeah.
It's not just creating content for content's sake.
Yeah.
Every piece has a purpose.
Right.
And it should guide your audience toward taking an action.
Exactly.
Whether that's subscribing to your channel or visiting your website, it all comes back
to that call to action.
Mm-hmm.
And of course, this is where data comes in again.
Of course.
But David is all about tracking those metrics and understanding what's working.
He's so data-driven.
It's insane.
He even shared this story about how he used data analysis to pinpoint the top performing
states for his insurance business.
It's fascinating how he applies this to every aspect of his business.
Yeah.
It's not just about gut feeling.
It's about actually using those concrete insights to back up your decisions.
Exactly.
And he stresses that you don't need to be a data scientist to use this approach.
Right.
There's so many tools and resources out there.
That makes it so accessible for everyone.
Exactly.
It can be easy to get lost in the creative side of things, but data really keeps you grounded.
Mm-hmm.
And make sure you're actually making an impact with your efforts.
And he gets into specific stew about his podcast strategy.
OK.
He talks about consistency and repurposing that content for social media.
That's such a smart strategy.
Yeah.
You get the long form discussion on the podcast.
Right.
And then you create shorter, snackable clips for like YouTube shorts or TikTok.
Exactly.
Maximize that content.
Which actually ties into his concept of evergreen content.
Oh, yes.
You know, content that remains relevant over time.
Yeah.
This is something that I've really been struggling with.
It's tricky.
You know, how do you create content that has that lasting appeal in a world that's constantly changing?
Well, he says focus on fundamental principles.
OK.
Timeless wisdom.
I like that.
Things that people are always going to be searching for.
Right.
It needs to have that staying power.
Like tutorials, how tos, core.
concepts.
They tend to have a longer shelf life than, you know, something that's super trendy.
He gave the example of the Johnny Depp and Amber Heard trial.
Super hot topic at the time.
Huge.
But probably not something people are going to be searching for years from now.
Right.
Exactly.
So just be strategic with your content calendar.
Good advice.
Think about those topics that will always be relevant.
With all that adding value.
Right.
Exactly.
And it'll just keep working for you long after you publish it.
This has been so insightful.
I feel like Beth David's approach is all about being strategic and data driven,
but also really focused on providing that value to your audience.
Yeah.
He's given us a ton of actionable advice.
He really has.
So before we move on to the final part of our deep dive,
I want you to think about this.
What's one actionable step you can take right now to level up your content or brand
based on what we've talked about?
What's that one thing you can implement today to make a difference?
Okay.
So we've talked about building a legacy, using data, creating those wow experiences.
What else does Beth David have in store for us in this final part of our deep dive?
Well, remember those seven mountains of influence?
Yeah.
He actually gives advice for those who are ready to take the leap and build a whole media company.
Now we're talking.
This is something I'm super interested in.
Uh-huh.
Beth David has built a massive platform with value taming.
So I'm definitely all ears when it comes to his insights on the media world.
Yeah.
And he starts by acknowledging that everyone's at a different stage.
You know?
Right.
Some haven't even started.
Some have a few subscribers and then some already have that million subscriber platform.
So he's really catering his advice to meet people where they are at.
Exactly.
And for those just starting out, he really emphasizes the importance of just testing
and experimenting.
Okay.
He uses his two minutes with Pat series as an example.
He basically committed to creating 100 videos over two years just to hone his skills,
find his voice, and build that audience.
You know, it's good reminder that consistency is key.
Oh, yeah.
You can't just expect to go viral overnight.
Definitely not.
It takes dedication, putting in the work.
And even more than just consistency, having that clear vision for your channel.
Right.
What are you actually trying to achieve?
What message are you trying to get across?
He says, the more focused you are in the beginning, the easier you are in the beginning,
the easier it will be to expand later on.
Right.
So find your niche, become that authority, and then you can start branching out.
Exactly.
And you know, speaking of branching out,
Beth David is also a big advocate for collaborating with others who share your vision.
Yeah.
Collaboration over competition, right?
Exactly.
It's about pooling resources, learning from each other, and supporting each other's growth.
It's really about building a community, not just-
And I think that really resonates with his audience.
You know, people are drawn to his authenticity and how open he is about his journey.
Right.
The successes, indeed, the struggles.
And he's open about the fact that luck plays a role in success,
but you can't just wait around for something to go viral.
Right.
You have to put yourself out there.
You have to create amazing content.
Be ready to seize those opportunities when they come along.
So be prepared, be consistent.
Don't be afraid to put yourself out there.
It's all great advice.
But what about those who are ready to take it to that next level
and actually build a media company?
That seems like a whole other beast.
Yeah, it is.
And he doesn't sugarcoat it.
He's very clear about the fact that it requires serious investment, time, effort, resources.
But for those who are passionate about it, he believes it can be super rewarding.
So for those who are ready to take that leap, what are some things they need to consider?
One of the biggest things is finding the right people.
A talented team that shares your values and is committed to your mission.
He talks about how challenging it can be to build a high-performing team
especially with experienced people who might have different ways of working.
Yeah.
And he's pretty open about some of the growing pains he's experienced at value attainment.
Yeah, which is refreshing to hear.
Right.
Because even someone as successful as him faces these kinds of challenges.
Makes him relatable, you know?
And it shows that building a successful business is a journey.
It's not just like you arrive.
It's a process.
He talks about creating a culture of open communication and continuous improvement.
Investing in his team.
That's a good leadership lesson.
Empowering your team.
And at the end of the day, he comes back to legacy.
Absolutely.
Using your platform to share your message and make a difference.
It all comes back to that opening message of leaving something behind for future generations.
Little circle.
So as we wrap up our deep dive into Patrick Bet David's world, what are the key takeaways for our listeners today?
I think the biggest one is to approach content creation with a legacy mindset.
Ask yourself, what do I want to leave behind?
It's not about chasing vanity metrics.
It's about creating something meaningful, something enduring.
And remember, building a strong personal brand is so important.
Find your community, those people who will support you along the way.
Use data to make those smart decisions.
And never stop learning.
Never stop growing.
Bet David's journey shows that success is a process.
It's not an event.
So what's the first step you can take today?
What will you do to start building your legacy?
What's that first ripple you're going to create?
That's it for this deep dive into content strategy and personal branding.
I hope you found this insightful.
And we'll see you in the next one.
See you next time.