1 00:00:00,000 --> 00:00:06,000 All right, everyone, get ready because today we're going deep, really deep into the world of YouTube. 2 00:00:06,000 --> 00:00:06,800 Uh-huh. 3 00:00:06,800 --> 00:00:12,500 And specifically, a pretty fascinating shift that's changing how we think about vlogging. 4 00:00:12,500 --> 00:00:13,300 Okay. 5 00:00:13,300 --> 00:00:18,000 You know, you've seen how vloggers have been around forever, but things are changing. 6 00:00:18,000 --> 00:00:18,500 Yeah. 7 00:00:18,500 --> 00:00:24,500 And if you're a creator or just a YouTube fan, well, this is something you need to be aware of. 8 00:00:24,500 --> 00:00:25,500 It's true. 9 00:00:25,500 --> 00:00:30,000 And to guide us through all this, we've got some awesome insights from a YouTube video. 10 00:00:30,000 --> 00:00:31,000 Oh, cool. 11 00:00:31,000 --> 00:00:35,500 Featuring two really successful YouTubers, Benji Travis and Sean Cannell. 12 00:00:35,500 --> 00:00:36,800 Yeah, I've heard of them. 13 00:00:36,800 --> 00:00:41,200 These guys are on the front lines of this whole evolution and they're breaking down exactly what's going on. 14 00:00:41,200 --> 00:00:44,600 And what does it mean for viewers and for creators? 15 00:00:44,600 --> 00:00:45,700 Yeah, yeah, exactly. 16 00:00:45,700 --> 00:00:46,400 Interesting. 17 00:00:46,400 --> 00:00:48,300 So we've got old vlogging and new vlogging. 18 00:00:48,300 --> 00:00:48,800 Right. 19 00:00:48,800 --> 00:00:52,100 I guess to understand the new, we have to go back to the beginning of vlogging, like in general. 20 00:00:52,100 --> 00:00:53,100 Yeah, absolutely. 21 00:00:53,100 --> 00:00:54,200 Oh, tell me about that. 22 00:00:54,200 --> 00:00:59,700 Well, in the early days, it was all about giving viewers a behind the scenes look at the creator's life. 23 00:00:59,700 --> 00:01:02,600 It was raw, unfiltered, personal. 24 00:01:02,600 --> 00:01:02,900 I got it. 25 00:01:02,900 --> 00:01:03,400 I got it. 26 00:01:03,400 --> 00:01:04,900 But then it evolved. 27 00:01:04,900 --> 00:01:09,400 It's sort of morphed into this daily vlog format. 28 00:01:09,400 --> 00:01:10,300 Like a daily thing. 29 00:01:10,300 --> 00:01:10,800 Daily. 30 00:01:10,800 --> 00:01:11,100 Yeah. 31 00:01:11,100 --> 00:01:13,800 And they became super polished, almost like mini movies. 32 00:01:13,800 --> 00:01:15,700 Oh, really focused on entertainment. 33 00:01:15,700 --> 00:01:17,800 Ah, so that's when you get like Casey Neistat, right? 34 00:01:17,800 --> 00:01:18,300 Yes. 35 00:01:18,300 --> 00:01:19,900 He's the perfect example. 36 00:01:19,900 --> 00:01:22,100 Always on the move, always dynamic. 37 00:01:22,100 --> 00:01:25,400 I mean, running errands seemed like an action film with him. 38 00:01:25,400 --> 00:01:29,300 High energy, fast pace, those exciting moments. 39 00:01:29,300 --> 00:01:29,700 Yeah. 40 00:01:29,700 --> 00:01:30,100 Yeah. 41 00:01:30,100 --> 00:01:34,100 But this new style of vlogging, it's a completely different vibe. 42 00:01:34,100 --> 00:01:34,500 Okay. 43 00:01:34,500 --> 00:01:37,900 It's less day in the life and more deep dive into a topic. 44 00:01:37,900 --> 00:01:38,100 Okay. 45 00:01:38,100 --> 00:01:40,400 So what makes it so different? 46 00:01:40,400 --> 00:01:41,400 What's the secret? 47 00:01:41,400 --> 00:01:43,100 Well, it's more relaxed. 48 00:01:43,100 --> 00:01:44,000 It's longer. 49 00:01:44,000 --> 00:01:44,500 Oh, okay. 50 00:01:44,500 --> 00:01:46,700 And it's really focused on specific topics. 51 00:01:46,700 --> 00:01:47,900 So they're not just documenting. 52 00:01:47,900 --> 00:01:49,000 They're teaching something. 53 00:01:49,000 --> 00:01:53,900 Yes, educating, informing, exploring a subject in depth. 54 00:01:53,900 --> 00:01:56,400 And you don't need a huge following or fancy gear to do it. 55 00:01:56,400 --> 00:01:57,600 Exactly. 56 00:01:57,600 --> 00:01:59,100 This is what makes it so exciting. 57 00:01:59,100 --> 00:02:00,400 Anyone can do it. 58 00:02:00,400 --> 00:02:00,700 Okay. 59 00:02:00,700 --> 00:02:04,900 It's all about the content, the connection, the value you're providing. 60 00:02:04,900 --> 00:02:05,200 Okay. 61 00:02:05,200 --> 00:02:09,500 So Benji Travis, one of the guys from the video we're referencing, 62 00:02:09,500 --> 00:02:13,500 he brought his cooking channel back from the dead using this new style. 63 00:02:13,500 --> 00:02:14,600 Oh, wow. 64 00:02:14,600 --> 00:02:17,900 And in just six months, he had insane growth. 65 00:02:17,900 --> 00:02:19,300 It's really phenomenal. 66 00:02:19,300 --> 00:02:20,300 Like mind blowing. 67 00:02:20,300 --> 00:02:24,000 He made more in those six months than in the previous six years. 68 00:02:24,000 --> 00:02:25,000 No way. 69 00:02:25,000 --> 00:02:26,700 Six months versus six years. 70 00:02:26,700 --> 00:02:27,500 Wild. 71 00:02:27,500 --> 00:02:28,300 Okay. 72 00:02:28,300 --> 00:02:29,100 Speechless. 73 00:02:29,100 --> 00:02:30,300 That's amazing. 74 00:02:30,300 --> 00:02:31,500 So what was he doing? 75 00:02:31,500 --> 00:02:32,800 What was the key? 76 00:02:32,800 --> 00:02:37,200 Focus, engagement, and knowing how YouTube's algorithm works. 77 00:02:37,200 --> 00:02:37,700 Okay. 78 00:02:37,700 --> 00:02:41,600 By zeroing in on specific topics that people were actually looking for 79 00:02:41,600 --> 00:02:43,300 and giving them valuable content. 80 00:02:43,300 --> 00:02:43,900 Got it. 81 00:02:43,900 --> 00:02:45,800 His videos started getting recommended. 82 00:02:45,800 --> 00:02:47,500 So it's about more than views? 83 00:02:47,500 --> 00:02:48,600 Yeah, it's about watch time. 84 00:02:48,600 --> 00:02:49,000 Right. 85 00:02:49,000 --> 00:02:50,800 People are actually watching because they want to know. 86 00:02:50,800 --> 00:02:51,300 Exactly. 87 00:02:51,300 --> 00:02:54,400 Longer watch time tells YouTube that the video is engaging. 88 00:02:54,400 --> 00:02:54,900 Okay. 89 00:02:54,900 --> 00:02:58,100 And it can mean higher AdSense revenue for creators. 90 00:02:58,100 --> 00:02:58,400 Hold on. 91 00:02:58,400 --> 00:02:59,500 What is AdSense? 92 00:02:59,500 --> 00:02:59,800 Oh, sorry. 93 00:02:59,800 --> 00:03:00,000 Yeah. 94 00:03:00,000 --> 00:03:02,700 It's Google's ad program that lets creators earn money. 95 00:03:02,700 --> 00:03:03,200 Okay. 96 00:03:03,200 --> 00:03:04,900 By showing ads on their videos. 97 00:03:04,900 --> 00:03:09,200 So the longer someone watches, the more chances there are for ads to show. 98 00:03:09,200 --> 00:03:10,900 So longer videos can work. 99 00:03:10,900 --> 00:03:11,400 Interesting. 100 00:03:11,400 --> 00:03:12,300 If they're done right. 101 00:03:12,300 --> 00:03:13,100 Yeah. 102 00:03:13,100 --> 00:03:17,500 Benji, he has a whole framework for creating this kind of content. 103 00:03:17,500 --> 00:03:19,300 He calls it the three T's. 104 00:03:19,300 --> 00:03:19,600 Okay. 105 00:03:19,600 --> 00:03:20,700 The three T's. 106 00:03:20,700 --> 00:03:21,200 I like it. 107 00:03:21,200 --> 00:03:22,600 What are they theme? 108 00:03:22,600 --> 00:03:25,200 Takeaway topic and telling stories. 109 00:03:25,200 --> 00:03:25,400 All right. 110 00:03:25,400 --> 00:03:26,200 I'm taking notes. 111 00:03:26,200 --> 00:03:26,900 Let's break it down. 112 00:03:26,900 --> 00:03:27,800 What's theme? 113 00:03:27,800 --> 00:03:31,200 It's like your channel's main focus, the guiding principle. 114 00:03:31,200 --> 00:03:31,600 Okay. 115 00:03:31,600 --> 00:03:32,900 What you want to be known for. 116 00:03:32,900 --> 00:03:34,400 What kind of audience you want. 117 00:03:34,400 --> 00:03:36,900 So for Benji, it would be food cooking. 118 00:03:36,900 --> 00:03:37,200 Right. 119 00:03:37,200 --> 00:03:37,500 Yeah. 120 00:03:37,500 --> 00:03:38,100 Exactly. 121 00:03:38,100 --> 00:03:38,500 Makes sense. 122 00:03:38,500 --> 00:03:41,600 Now the second one, take away or topic. 123 00:03:41,600 --> 00:03:44,900 That's about giving value to the viewer in each video. 124 00:03:44,900 --> 00:03:45,900 In each one. 125 00:03:45,900 --> 00:03:46,100 Yeah. 126 00:03:46,100 --> 00:03:47,500 Are you answering a question? 127 00:03:47,500 --> 00:03:49,400 Are you sharing knowledge? 128 00:03:49,400 --> 00:03:49,800 I see. 129 00:03:49,800 --> 00:03:50,700 Teaching a skill. 130 00:03:50,700 --> 00:03:52,000 Each video has a purpose. 131 00:03:52,000 --> 00:03:53,400 So the viewer learned something. 132 00:03:53,400 --> 00:03:53,900 Okay. 133 00:03:53,900 --> 00:03:54,600 That makes sense. 134 00:03:54,600 --> 00:03:56,500 And the last one, telling stories. 135 00:03:56,500 --> 00:03:57,900 That's where it all comes together. 136 00:03:57,900 --> 00:03:58,200 Yeah. 137 00:03:58,200 --> 00:03:59,300 That's where you make it real. 138 00:03:59,300 --> 00:03:59,800 Exactly. 139 00:03:59,800 --> 00:04:02,400 It's about making it relatable and engaging. 140 00:04:02,400 --> 00:04:05,800 So you bring in personal stuff, opinions, struggles, stuff like that. 141 00:04:05,800 --> 00:04:06,100 Yeah. 142 00:04:06,100 --> 00:04:10,400 It's like building a story around your topic to draw the viewer in. 143 00:04:10,400 --> 00:04:11,600 So you're not just an expert. 144 00:04:11,600 --> 00:04:12,400 You're a person. 145 00:04:12,400 --> 00:04:12,700 Yeah. 146 00:04:12,700 --> 00:04:15,600 You're relatable and you're sharing real stories. 147 00:04:15,600 --> 00:04:16,000 Okay. 148 00:04:16,000 --> 00:04:16,400 Got it. 149 00:04:16,400 --> 00:04:17,800 Benji has a great example of this. 150 00:04:17,800 --> 00:04:19,100 His Costco challenge. 151 00:04:19,100 --> 00:04:19,600 Costco. 152 00:04:19,600 --> 00:04:20,400 I love Costco. 153 00:04:20,400 --> 00:04:21,200 What did he do? 154 00:04:21,200 --> 00:04:23,700 He challenged himself to spend only $100 there. 155 00:04:23,700 --> 00:04:24,500 Oh man. 156 00:04:24,500 --> 00:04:25,200 Good luck with that. 157 00:04:25,200 --> 00:04:25,900 Right. 158 00:04:25,900 --> 00:04:26,700 It's so relatable. 159 00:04:26,700 --> 00:04:28,100 Everyone's felt that struggle. 160 00:04:28,100 --> 00:04:29,300 I always overspend there. 161 00:04:29,300 --> 00:04:30,700 And that's what makes it so great. 162 00:04:30,700 --> 00:04:31,500 It's real life. 163 00:04:31,500 --> 00:04:33,200 Something we've all experienced. 164 00:04:33,200 --> 00:04:33,500 Okay. 165 00:04:33,500 --> 00:04:36,000 And so the three T's all come together in that challenge. 166 00:04:36,000 --> 00:04:37,000 Yes. 167 00:04:37,000 --> 00:04:38,400 Theme is food. 168 00:04:38,400 --> 00:04:40,700 Topic is the $100 limit. 169 00:04:40,700 --> 00:04:43,900 And the story is his own struggles with spending. 170 00:04:43,900 --> 00:04:44,800 It's a perfect example. 171 00:04:44,800 --> 00:04:50,000 It shows how this approach is less about fancy production and more about connecting. 172 00:04:50,000 --> 00:04:53,800 So you said we don't need fancy gear, but what does Benji use? 173 00:04:53,800 --> 00:04:55,600 He actually keeps it super simple. 174 00:04:55,600 --> 00:04:56,100 Okay. 175 00:04:56,100 --> 00:04:58,000 A DJI Osmo Pocket 3. 176 00:04:58,000 --> 00:05:00,700 It's small, portable, and it's got a gimbal. 177 00:05:00,700 --> 00:05:01,400 Ah, okay. 178 00:05:01,400 --> 00:05:01,900 Cool. 179 00:05:01,900 --> 00:05:03,900 But he says it's not about the gear. 180 00:05:03,900 --> 00:05:05,600 It's about the content. 181 00:05:05,600 --> 00:05:07,000 It's refreshing to hear that. 182 00:05:07,000 --> 00:05:09,700 So many people get caught up in the tech stuff. 183 00:05:09,700 --> 00:05:10,100 Yeah. 184 00:05:10,100 --> 00:05:13,300 But it's the story, the value that matters. 185 00:05:13,300 --> 00:05:18,500 And when you connect, that's what brings the watch time, the ad sense, the brand deals. 186 00:05:18,500 --> 00:05:19,600 Absolutely. 187 00:05:19,600 --> 00:05:22,900 When people love what you create, everything else follows. 188 00:05:22,900 --> 00:05:26,000 So it's about finding those right partnerships that feel real. 189 00:05:26,000 --> 00:05:26,300 Yeah. 190 00:05:26,300 --> 00:05:29,900 It's about building a community and brands want to be part of that. 191 00:05:29,900 --> 00:05:30,300 I see. 192 00:05:30,300 --> 00:05:31,200 So you're not selling out. 193 00:05:31,200 --> 00:05:32,100 You're partnering up. 194 00:05:32,100 --> 00:05:33,400 It's win-win. 195 00:05:33,400 --> 00:05:39,600 Brands reach the right people, creators work with companies they like, and everyone gets good content. 196 00:05:39,600 --> 00:05:41,100 This is bigger than just a trend. 197 00:05:41,100 --> 00:05:43,300 It's a shift in the whole YouTube world. 198 00:05:43,300 --> 00:05:43,600 Yeah. 199 00:05:43,600 --> 00:05:45,800 It's connected to how all media is changing. 200 00:05:45,800 --> 00:05:46,000 Okay. 201 00:05:46,000 --> 00:05:47,100 People are done with cable. 202 00:05:47,100 --> 00:05:48,800 They're tired of streaming services. 203 00:05:48,800 --> 00:05:49,200 Yeah. 204 00:05:49,200 --> 00:05:52,300 They're going to YouTube for entertainment information. 205 00:05:52,300 --> 00:05:55,600 So instead of competing with TV, you're finding your niche. 206 00:05:55,600 --> 00:05:56,300 Exactly. 207 00:05:56,300 --> 00:05:58,800 You're building something special in your own space. 208 00:05:58,800 --> 00:05:59,800 Well, that's a good way to put it. 209 00:05:59,800 --> 00:06:03,700 And if you create something that resonates in that space, you can really stand out. 210 00:06:03,700 --> 00:06:05,200 You mentioned the algorithm earlier. 211 00:06:05,200 --> 00:06:06,900 How does that play into all this? 212 00:06:06,900 --> 00:06:07,300 Oh, yeah. 213 00:06:07,300 --> 00:06:12,200 So it's the system YouTube uses to decide what videos to recommend. 214 00:06:12,200 --> 00:06:15,500 It looks at watch time, engagement, keywords. 215 00:06:15,500 --> 00:06:16,400 This is what people like. 216 00:06:16,400 --> 00:06:17,100 Yeah. 217 00:06:17,100 --> 00:06:20,100 To figure out what's relevant and interesting to each user. 218 00:06:20,100 --> 00:06:20,300 Okay. 219 00:06:20,300 --> 00:06:23,900 So we need to keep people watching and use the right words. 220 00:06:23,900 --> 00:06:25,100 Yes. 221 00:06:25,100 --> 00:06:28,700 And with longer videos, like in this new vlogging style, 222 00:06:28,700 --> 00:06:29,100 Yeah. 223 00:06:29,100 --> 00:06:32,500 you're more likely to get longer watch times, which the algorithm loves. 224 00:06:32,500 --> 00:06:33,800 That helps you get discovered. 225 00:06:33,800 --> 00:06:34,400 Exactly. 226 00:06:34,400 --> 00:06:36,100 It's a win-win for you and your audience. 227 00:06:36,100 --> 00:06:38,300 So we've talked tech algorithms and all that. 228 00:06:38,300 --> 00:06:38,800 Yeah. 229 00:06:38,800 --> 00:06:43,100 But the real power here is the human side connecting with your viewers. 230 00:06:43,100 --> 00:06:43,700 Absolutely. 231 00:06:43,700 --> 00:06:45,200 It's about more than just info. 232 00:06:45,200 --> 00:06:48,100 It's about sharing passions and struggles. 233 00:06:48,100 --> 00:06:53,500 And, you know, people want that realness, that feeling of belonging to a community. 234 00:06:53,500 --> 00:06:57,900 It's like having a friend who's an expert, casual and fun, but you learn stuff. 235 00:06:57,900 --> 00:07:01,000 And, you know, Benji's story about the fan at Costco. 236 00:07:01,000 --> 00:07:01,700 Oh, yeah. 237 00:07:01,700 --> 00:07:02,400 That was great. 238 00:07:02,400 --> 00:07:04,600 Really shows how rewarding it can be. 239 00:07:04,600 --> 00:07:07,500 Someone thanking you for your work, telling you they've learned something. 240 00:07:07,500 --> 00:07:09,200 It's incredibly fulfilling. 241 00:07:09,200 --> 00:07:11,300 Shows you that it's about more than numbers. 242 00:07:11,300 --> 00:07:12,000 Way more. 243 00:07:12,000 --> 00:07:13,500 It's about real impact. 244 00:07:13,500 --> 00:07:15,700 And it goes back to focusing on value first. 245 00:07:15,700 --> 00:07:16,600 Yes. 246 00:07:16,600 --> 00:07:17,600 Yes. 247 00:07:17,600 --> 00:07:22,000 Create content that helps or entertains and the rest will follow. 248 00:07:22,000 --> 00:07:23,000 That's a great message. 249 00:07:23,000 --> 00:07:26,100 If you're passionate, if you have something to share, don't worry about being famous. 250 00:07:26,100 --> 00:07:30,400 Just create, connect and things will happen. 251 00:07:30,400 --> 00:07:31,400 Powerful stuff. 252 00:07:31,400 --> 00:07:35,200 So, you know, if you're out there thinking about starting a channel, 253 00:07:35,200 --> 00:07:35,700 Yeah. 254 00:07:35,700 --> 00:07:38,400 don't be scared, try this new style experiment. 255 00:07:38,400 --> 00:07:39,600 You might surprise yourself. 256 00:07:39,600 --> 00:07:43,900 And remember, Benji and Sean, they have this vlogger Academy masterclass. 257 00:07:43,900 --> 00:07:44,200 Oh, yeah. 258 00:07:44,200 --> 00:07:45,600 We'll put the link in the show notes. 259 00:07:45,600 --> 00:07:48,500 It's free, full of tips, and they go deeper into this approach. 260 00:07:48,500 --> 00:07:49,800 Awesome. 261 00:07:49,800 --> 00:07:50,200 Okay. 262 00:07:50,200 --> 00:07:53,100 Before we wrap this up, let's touch on one more thing. 263 00:07:53,100 --> 00:07:53,800 Storytelling. 264 00:07:53,800 --> 00:07:55,000 Ehh. 265 00:07:55,000 --> 00:07:56,200 Yes. 266 00:07:56,200 --> 00:07:58,700 It's what makes this new style so special. 267 00:07:58,700 --> 00:07:59,200 Okay. 268 00:07:59,200 --> 00:08:00,500 We love stories, right? 269 00:08:00,500 --> 00:08:01,700 We connect through them. 270 00:08:01,700 --> 00:08:02,900 We learn through them. 271 00:08:02,900 --> 00:08:03,800 It's not just facts. 272 00:08:03,800 --> 00:08:05,800 It's about making people feel something. 273 00:08:05,800 --> 00:08:06,800 Exactly. 274 00:08:06,800 --> 00:08:09,700 This is where the telling stories part of the 3Ts comes in. 275 00:08:09,700 --> 00:08:10,200 Right. 276 00:08:10,200 --> 00:08:13,200 You bring in your personality, your experiences, your views. 277 00:08:13,200 --> 00:08:14,200 So it's personal. 278 00:08:14,200 --> 00:08:15,100 It's relatable. 279 00:08:15,100 --> 00:08:15,600 Yes. 280 00:08:15,600 --> 00:08:17,300 And it's engaging. 281 00:08:17,300 --> 00:08:21,500 When you do that right, you're not just informing, you're entertaining. 282 00:08:21,500 --> 00:08:22,800 You're building a connection. 283 00:08:22,800 --> 00:08:24,800 It's an experience, not just a video. 284 00:08:24,800 --> 00:08:26,000 And that's what makes it different. 285 00:08:26,000 --> 00:08:29,500 Genuine connection, authenticity, shared stories. 286 00:08:29,500 --> 00:08:30,400 I love that. 287 00:08:30,400 --> 00:08:33,100 So as we move to our final thoughts, remember everyone. 288 00:08:33,100 --> 00:08:34,000 I love that. 289 00:08:34,000 --> 00:08:37,000 So as we move to our final thoughts, remember everyone. 290 00:08:37,000 --> 00:08:37,500 Yeah. 291 00:08:37,500 --> 00:08:42,600 It's not about chasing trends or trying to be, you know, the next big YouTube star. 292 00:08:42,600 --> 00:08:43,000 Right. 293 00:08:43,000 --> 00:08:47,500 It's about, like, finding your own voice, sharing what you love. 294 00:08:47,500 --> 00:08:48,100 Yeah. 295 00:08:48,100 --> 00:08:48,300 Yeah. 296 00:08:48,300 --> 00:08:50,400 And creating something you actually believe in. 297 00:08:50,400 --> 00:08:51,700 That's when the magic happens. 298 00:08:51,700 --> 00:08:52,100 Yeah. 299 00:08:52,100 --> 00:08:55,000 When you're being real, your viewers feel it. 300 00:08:55,000 --> 00:08:57,600 They connect with that passion, your energy. 301 00:08:57,600 --> 00:08:58,100 Yeah. 302 00:08:58,100 --> 00:09:05,000 And we saw with Benji that realness combined with a good strategy and giving people value, 303 00:09:05,000 --> 00:09:05,900 it works. 304 00:09:05,900 --> 00:09:07,400 It's a recipe for success. 305 00:09:07,400 --> 00:09:07,900 It is. 306 00:09:07,900 --> 00:09:10,300 You take your passion, your knowledge, your voice. 307 00:09:10,300 --> 00:09:10,800 Right. 308 00:09:10,800 --> 00:09:15,200 And you mix it with those three T's theme, take away, telling stories. 309 00:09:15,200 --> 00:09:18,300 And boom, you've got a channel that people love. 310 00:09:18,300 --> 00:09:20,500 And what's so cool is that anyone can do this. 311 00:09:20,500 --> 00:09:21,200 Exactly. 312 00:09:21,200 --> 00:09:25,500 You don't need fancy stuff, tons of followers or years of experience. 313 00:09:25,500 --> 00:09:30,600 If you have something to share and you want to connect, that's what matters. 314 00:09:30,600 --> 00:09:32,300 It's about finding your people. 315 00:09:32,300 --> 00:09:32,800 Yeah. 316 00:09:32,800 --> 00:09:35,300 The ones who are into the same stuff as you. 317 00:09:35,300 --> 00:09:35,900 Your tribe. 318 00:09:35,900 --> 00:09:36,800 Yes. 319 00:09:36,800 --> 00:09:38,800 And building a community around that. 320 00:09:38,800 --> 00:09:40,200 And YouTube's perfect for that. 321 00:09:40,200 --> 00:09:41,000 Oh, absolutely. 322 00:09:41,000 --> 00:09:44,200 And, you know, traditional media is dying. 323 00:09:44,200 --> 00:09:44,900 It's true. 324 00:09:44,900 --> 00:09:50,500 So YouTube is becoming the place to be for entertainment, for learning, for connecting. 325 00:09:50,500 --> 00:09:51,000 It is. 326 00:09:51,000 --> 00:09:55,100 So if you're thinking about starting a channel or you have on this been quiet for a while, 327 00:09:55,100 --> 00:09:55,900 now's the time. 328 00:09:55,900 --> 00:09:56,700 Don't be afraid. 329 00:09:56,700 --> 00:09:56,900 Yeah. 330 00:09:56,900 --> 00:09:58,000 Don't let fear stop you. 331 00:09:58,000 --> 00:09:58,800 Experiment. 332 00:09:58,800 --> 00:09:59,500 Have fun with it. 333 00:09:59,500 --> 00:10:00,200 Exactly. 334 00:10:00,200 --> 00:10:07,600 Because at the end of the day, it's about finding that joy in creating, connecting with people 335 00:10:07,600 --> 00:10:09,400 and making a difference with your content. 336 00:10:09,400 --> 00:10:10,400 It really is. 337 00:10:10,400 --> 00:10:14,200 And this new vlogging style, it gives you a way to do all of that. 338 00:10:14,200 --> 00:10:15,200 So let's recap. 339 00:10:15,200 --> 00:10:17,300 What are the big takeaways for our listeners? 340 00:10:17,300 --> 00:10:17,700 Okay. 341 00:10:17,700 --> 00:10:20,200 So authenticity, that's number one. 342 00:10:20,200 --> 00:10:20,800 Be yourself. 343 00:10:20,800 --> 00:10:21,300 Yeah. 344 00:10:21,300 --> 00:10:21,800 Be real. 345 00:10:21,800 --> 00:10:23,100 Show your personality. 346 00:10:23,100 --> 00:10:24,500 Don't try to be perfect. 347 00:10:24,500 --> 00:10:26,100 People like real, not perfect. 348 00:10:26,100 --> 00:10:27,500 Exactly. 349 00:10:27,500 --> 00:10:28,900 Focus on giving value. 350 00:10:28,900 --> 00:10:29,700 Give value. 351 00:10:29,700 --> 00:10:30,000 Okay. 352 00:10:30,000 --> 00:10:33,200 Think about what you can teach, how you can entertain. 353 00:10:33,200 --> 00:10:33,600 Yeah. 354 00:10:33,600 --> 00:10:38,800 Share something special that makes people feel like they got something out of it. 355 00:10:38,800 --> 00:10:41,000 And don't forget storytelling. 356 00:10:41,000 --> 00:10:43,000 Ah, yes, story. 357 00:10:43,000 --> 00:10:45,700 Leaving stories into your videos, sharing your own stuff. 358 00:10:45,700 --> 00:10:47,000 Makes it personal. 359 00:10:47,000 --> 00:10:47,300 Yeah. 360 00:10:47,300 --> 00:10:48,800 Creates that emotional connection. 361 00:10:48,800 --> 00:10:51,100 People will stay engaged and they'll come back. 362 00:10:51,100 --> 00:10:54,400 And remember those three T's, they're your guide. 363 00:10:54,400 --> 00:10:56,900 Theme, takeaway, telling stories. 364 00:10:56,900 --> 00:10:58,800 Your recipe for awesome content. 365 00:10:58,800 --> 00:10:59,100 Yes. 366 00:10:59,100 --> 00:11:03,400 So everyone listening, if you're feeling inspired, if you want to get creative on YouTube, 367 00:11:03,400 --> 00:11:03,900 Yeah. 368 00:11:03,900 --> 00:11:04,700 take action. 369 00:11:04,700 --> 00:11:06,000 Start brainstorming. 370 00:11:06,000 --> 00:11:07,400 Try new things. 371 00:11:07,400 --> 00:11:08,300 Put yourself out there. 372 00:11:08,300 --> 00:11:10,500 The world wants to hear what you have to say. 373 00:11:10,500 --> 00:11:13,200 And remember, it all starts with one video. 374 00:11:13,200 --> 00:11:13,700 Just one. 375 00:11:13,700 --> 00:11:14,900 Take that first step. 376 00:11:14,900 --> 00:11:16,400 Embrace the challenge. 377 00:11:16,400 --> 00:11:18,200 And let your creativity run wild. 378 00:11:18,200 --> 00:11:20,400 The future is bright for creators like you. 379 00:11:20,400 --> 00:11:21,000 It is. 380 00:11:21,000 --> 00:11:24,400 The ones who dive deep, who are real, who connect with their viewers. 381 00:11:24,400 --> 00:11:26,000 So keep exploring. 382 00:11:26,000 --> 00:11:26,900 Keep creating. 383 00:11:26,900 --> 00:11:28,400 Keep diving deep. 384 00:11:28,400 --> 00:11:29,900 We'll be here to help along the way. 385 00:11:29,900 --> 00:11:30,800 Until next time. 386 00:11:30,800 --> 00:11:32,500 See ya. 387 00:11:32,500 --> 00:11:33,400 It really is. 388 00:11:33,400 --> 00:11:36,800 And like we've been saying this whole time, this new vlogging style, 389 00:11:36,800 --> 00:11:39,000 it really gives you a way to do all of that. 390 00:11:39,000 --> 00:11:39,500 It does. 391 00:11:39,500 --> 00:11:40,200 It really does. 392 00:11:40,200 --> 00:11:40,500 Okay. 393 00:11:40,500 --> 00:11:48,000 So, so to wrap things up, what are the like, P key takeaways we want everyone listening to remember? 394 00:11:48,000 --> 00:11:49,500 Okay. Well, authenticity. 395 00:11:49,500 --> 00:11:50,400 Yeah. Be yourself. 396 00:11:50,400 --> 00:11:50,700 Yeah. 397 00:11:50,700 --> 00:11:51,300 Be real. 398 00:11:51,300 --> 00:11:52,500 Show your personality. 399 00:11:52,500 --> 00:11:55,200 Don't be afraid to, you know, be vulnerable. 400 00:11:55,200 --> 00:11:56,300 Show your flaws. 401 00:11:56,300 --> 00:11:56,500 Yeah. 402 00:11:56,500 --> 00:11:59,400 People connect with like realness, not perfection. 403 00:11:59,400 --> 00:11:59,900 Exactly. 404 00:11:59,900 --> 00:12:00,800 Nobody's perfect. 405 00:12:00,800 --> 00:12:01,200 Okay. 406 00:12:01,200 --> 00:12:02,000 What else? 407 00:12:02,000 --> 00:12:03,700 Focus on giving value. 408 00:12:03,700 --> 00:12:04,200 Give value. 409 00:12:04,200 --> 00:12:04,700 Got it. 410 00:12:04,700 --> 00:12:07,400 Ask yourself, what can I teach my viewers? 411 00:12:07,400 --> 00:12:09,600 You know, how can I entertain them? 412 00:12:09,600 --> 00:12:13,000 What can I share that will, you know, help them in some way? 413 00:12:13,000 --> 00:12:14,200 Give them something to take away. 414 00:12:14,200 --> 00:12:14,800 Yeah. 415 00:12:14,800 --> 00:12:15,400 Okay. 416 00:12:15,400 --> 00:12:17,400 And what about storytelling? 417 00:12:17,400 --> 00:12:18,800 Ah, storytelling. 418 00:12:18,800 --> 00:12:20,000 That's so important. 419 00:12:20,000 --> 00:12:20,200 Yeah. 420 00:12:20,200 --> 00:12:21,100 Why is that? 421 00:12:21,100 --> 00:12:26,800 Because weaving those stories into your content, you know, sharing personal stuff, those anecdotes. 422 00:12:26,800 --> 00:12:27,400 Is it real? 423 00:12:27,400 --> 00:12:27,800 Yeah. 424 00:12:27,800 --> 00:12:30,200 And it creates that emotional connection we were talking about. 425 00:12:30,200 --> 00:12:31,100 People will watch. 426 00:12:31,100 --> 00:12:32,100 They'll come back for more. 427 00:12:32,100 --> 00:12:34,300 And they'll feel something, which is what matters. 428 00:12:34,300 --> 00:12:36,400 And don't forget about the three T's. 429 00:12:36,400 --> 00:12:39,300 Theme, take away and telling stories. 430 00:12:39,300 --> 00:12:39,800 Right. 431 00:12:39,800 --> 00:12:41,300 Your recipe for success. 432 00:12:41,300 --> 00:12:44,500 The guideposts for creating content people love. 433 00:12:44,500 --> 00:12:46,300 So everyone out there listening. 434 00:12:46,300 --> 00:12:50,300 If you're feeling inspired, if you want to like get creative on YouTube. 435 00:12:50,300 --> 00:12:51,600 Yeah, go for it. 436 00:12:51,600 --> 00:12:52,200 Take action. 437 00:12:52,200 --> 00:12:53,700 Start brainstorming. 438 00:12:53,700 --> 00:12:55,000 Try new things. 439 00:12:55,000 --> 00:12:56,000 Put yourself out there. 440 00:12:56,000 --> 00:12:58,100 The world is waiting to see what you've got. 441 00:12:58,100 --> 00:13:00,100 And it all starts with just one video. 442 00:13:00,100 --> 00:13:00,800 One video. 443 00:13:00,800 --> 00:13:01,900 That's all it takes. 444 00:13:01,900 --> 00:13:03,200 Take that first step. 445 00:13:03,200 --> 00:13:04,100 Don't be afraid. 446 00:13:04,100 --> 00:13:05,500 Embrace the challenge. 447 00:13:05,500 --> 00:13:06,300 Let loose. 448 00:13:06,300 --> 00:13:08,700 Let your creativity like explode. 449 00:13:08,700 --> 00:13:10,700 The future is bright for creators. 450 00:13:10,700 --> 00:13:11,200 They really are. 451 00:13:11,200 --> 00:13:14,300 The ones who dive deep, who are authentic, who connect. 452 00:13:14,300 --> 00:13:15,700 So keep exploring. 453 00:13:15,700 --> 00:13:16,800 Keep creating. 454 00:13:16,800 --> 00:13:17,900 Keep diving deep. 455 00:13:17,900 --> 00:13:19,500 And we'll be here to help you along the way. 456 00:13:19,500 --> 00:13:20,900 That's what we're here for. 457 00:13:20,900 --> 00:13:21,700 That's right. 458 00:13:21,700 --> 00:13:22,700 Until next time. 459 00:13:22,700 --> 00:13:51,700 See you later.