1 00:00:00,000 --> 00:00:02,000 All right, so YouTube automation. 2 00:00:02,000 --> 00:00:04,520 Intrigued, so were we. 3 00:00:04,520 --> 00:00:05,720 Yeah, it's a hot topic. 4 00:00:05,720 --> 00:00:07,960 We decided to, well, deep dive into it, 5 00:00:07,960 --> 00:00:09,720 found this YouTube video, it's called 6 00:00:09,720 --> 00:00:13,080 Complete YouTube Automation Tutorial for Beginners. 7 00:00:13,080 --> 00:00:13,920 Catchy, right? 8 00:00:13,920 --> 00:00:14,760 Very descriptive. 9 00:00:14,760 --> 00:00:17,280 The subtitle was what really grabbed us, though, 10 00:00:17,280 --> 00:00:20,260 make money on YouTube without making videos. 11 00:00:20,260 --> 00:00:21,280 Now that's a promise. 12 00:00:21,280 --> 00:00:23,120 Right, so we had to check it out. 13 00:00:23,120 --> 00:00:25,520 The video is by a guy named Dave Nick. 14 00:00:25,520 --> 00:00:27,560 Apparently he's been doing the whole YouTube thing 15 00:00:27,560 --> 00:00:30,320 since like 2014. 16 00:00:30,320 --> 00:00:32,360 Claims he's figured out how to make money on YouTube 17 00:00:32,360 --> 00:00:33,520 without even showing your face. 18 00:00:33,520 --> 00:00:35,520 Let alone making the videos yourself. 19 00:00:35,520 --> 00:00:39,240 So he calls this faceless YouTube automation. 20 00:00:39,240 --> 00:00:41,200 Sounds a little mysterious, right? 21 00:00:41,200 --> 00:00:44,200 Definitely, and honestly, up at skeptical at first too. 22 00:00:44,200 --> 00:00:45,880 I mean, is it even legit? 23 00:00:45,880 --> 00:00:47,400 All right, like are we talking about 24 00:00:47,400 --> 00:00:49,000 stealing content or what? 25 00:00:49,000 --> 00:00:51,040 Well, according to Dave Nick, absolutely not. 26 00:00:51,040 --> 00:00:54,360 He's very big on this being a real sustainable business. 27 00:00:54,360 --> 00:00:56,840 Not some shady, get rich, quicks game. 28 00:00:56,840 --> 00:00:59,200 Nope, he's all about building something legitimate. 29 00:00:59,200 --> 00:01:02,160 Okay, so legitimate business. 30 00:01:02,160 --> 00:01:06,760 But what is YouTube automation in practice? 31 00:01:06,760 --> 00:01:08,640 What are we actually talking about here? 32 00:01:08,640 --> 00:01:11,120 It's kind of like, imagine you're the CEO 33 00:01:11,120 --> 00:01:12,400 of a media company. 34 00:01:12,400 --> 00:01:14,120 Okay, I can picture that, go on. 35 00:01:14,120 --> 00:01:17,380 Instead of producing movies or TV shows though, 36 00:01:17,380 --> 00:01:18,640 you're making YouTube videos. 37 00:01:18,640 --> 00:01:19,960 All right. 38 00:01:19,960 --> 00:01:22,400 But here's the thing, you're the brains 39 00:01:22,400 --> 00:01:23,600 behind the operation. 40 00:01:23,600 --> 00:01:24,440 The mastermind. 41 00:01:24,440 --> 00:01:26,660 You're not necessarily the one on camera 42 00:01:26,660 --> 00:01:28,280 or even editing the videos. 43 00:01:28,280 --> 00:01:29,120 Got it. 44 00:01:29,120 --> 00:01:31,160 So I'm the CEO who's doing the actual work then. 45 00:01:31,160 --> 00:01:34,640 You'd have a team, each video has these five main parts. 46 00:01:34,640 --> 00:01:35,480 Right. 47 00:01:35,480 --> 00:01:38,360 Right, research, script, voiceover, editing, 48 00:01:38,360 --> 00:01:39,480 then making that thumbnail. 49 00:01:39,480 --> 00:01:40,400 Makes sense. 50 00:01:40,400 --> 00:01:42,680 You could have a separate person for each of those jobs. 51 00:01:42,680 --> 00:01:43,520 Ah, I see. 52 00:01:43,520 --> 00:01:45,360 Or maybe one person doing a few of them. 53 00:01:45,360 --> 00:01:46,200 Exactly. 54 00:01:46,200 --> 00:01:47,800 Depends on your budget, how big you wanna go, 55 00:01:47,800 --> 00:01:48,640 that kind of thing. 56 00:01:48,640 --> 00:01:49,760 Okay, I'm starting to get the picture. 57 00:01:49,760 --> 00:01:51,480 But why should someone even bother 58 00:01:51,480 --> 00:01:53,200 with this whole faceless YouTube thing? 59 00:01:53,200 --> 00:01:54,560 What's the big appeal? 60 00:01:54,560 --> 00:01:57,160 Well, first off, think of it like the ultimate side hustle. 61 00:01:57,160 --> 00:01:59,920 You get all the benefits of YouTube's huge audience, 62 00:01:59,920 --> 00:02:02,040 but without the pressure of being on camera. 63 00:02:02,040 --> 00:02:04,200 So no awkwardness, no stage fright. 64 00:02:04,200 --> 00:02:07,800 No need to worry about what you look like or anything. 65 00:02:07,800 --> 00:02:09,320 You see the appeal there. 66 00:02:09,320 --> 00:02:12,360 Plus, you've got the potential for passive income. 67 00:02:12,360 --> 00:02:13,740 You know, unlike TikTok, 68 00:02:13,740 --> 00:02:15,840 where it's all about the immediate moment, 69 00:02:15,840 --> 00:02:17,720 your YouTube videos could be out there 70 00:02:17,720 --> 00:02:20,760 working for you for months, years even. 71 00:02:20,760 --> 00:02:22,480 So you're telling me I could be earning money 72 00:02:22,480 --> 00:02:23,360 while I'm sleeping. 73 00:02:23,360 --> 00:02:24,360 Exactly. 74 00:02:24,360 --> 00:02:25,600 And that's not all. 75 00:02:25,600 --> 00:02:28,840 YouTube itself pays you through ad revenue 76 00:02:28,840 --> 00:02:30,320 just for bringing in viewers. 77 00:02:30,320 --> 00:02:32,560 Oh, right, I forgot about that part. 78 00:02:32,560 --> 00:02:35,160 And then that traffic, those viewers, 79 00:02:35,160 --> 00:02:37,120 they could become your customers for other things too, 80 00:02:37,120 --> 00:02:38,480 if you wanna build your own brand. 81 00:02:38,480 --> 00:02:40,520 Okay, you've got my attention. 82 00:02:40,520 --> 00:02:43,120 But just how many ways are there 83 00:02:43,120 --> 00:02:44,640 to actually make money with this? 84 00:02:44,640 --> 00:02:46,320 Is it all ad revenue or what? 85 00:02:46,320 --> 00:02:48,200 Dave Nix says there are 10. 86 00:02:48,200 --> 00:02:51,240 10 different ways to monetize a faceless YouTube channel. 87 00:02:51,240 --> 00:02:53,160 10, late on me. 88 00:02:53,160 --> 00:02:55,120 Well, ads are just the start. 89 00:02:55,120 --> 00:02:57,320 There's affiliate marketing, sponsorships, 90 00:02:57,320 --> 00:02:59,320 selling digital products, courses. 91 00:02:59,320 --> 00:03:01,480 You could even use it to promote your own physical business. 92 00:03:01,480 --> 00:03:03,560 Whoa, that's a lot of options. 93 00:03:04,440 --> 00:03:06,240 Let's say I'm just starting out though. 94 00:03:06,240 --> 00:03:09,080 What would you say are the easiest ways to get going? 95 00:03:09,080 --> 00:03:11,160 Hmm, good question. 96 00:03:11,160 --> 00:03:14,640 Probably print on demand or affiliate marketing 97 00:03:14,640 --> 00:03:17,120 would be the most beginner friendly. 98 00:03:17,120 --> 00:03:19,640 Okay, I've heard of those, but break it down for me. 99 00:03:19,640 --> 00:03:22,840 Sure, so print on demand is like you design merch, right? 100 00:03:22,840 --> 00:03:25,480 T-shirts, mugs, whatever, with your channel's logo 101 00:03:25,480 --> 00:03:28,440 or even inside jokes from your videos. 102 00:03:28,440 --> 00:03:31,280 Sounds fun, but I don't wanna deal with inventory 103 00:03:31,280 --> 00:03:32,200 or shipping or anything. 104 00:03:32,200 --> 00:03:33,800 Exactly, that's the beauty of it. 105 00:03:33,800 --> 00:03:36,560 You partner with a company that handles all that stuff. 106 00:03:36,560 --> 00:03:38,840 You just promote the products on your videos 107 00:03:38,840 --> 00:03:40,320 and get a cut of each sale. 108 00:03:40,320 --> 00:03:43,720 I see, so I get to be a merch mogul without the hassle. 109 00:03:43,720 --> 00:03:44,560 I like it. 110 00:03:44,560 --> 00:03:45,480 Now what about affiliate marketing? 111 00:03:45,480 --> 00:03:46,320 How does that work? 112 00:03:46,320 --> 00:03:48,600 Well, you find companies that sell products 113 00:03:48,600 --> 00:03:50,720 related to your channel's topic. 114 00:03:50,720 --> 00:03:53,120 Let's say you're doing vegan cooking videos, right? 115 00:03:53,120 --> 00:03:55,600 You could partner with companies that sell vegan cookbooks 116 00:03:55,600 --> 00:03:58,000 or special ingredients or even kitchen appliances. 117 00:03:58,000 --> 00:03:58,840 Okay. 118 00:03:58,840 --> 00:04:00,680 Yeah, you put special links to those products 119 00:04:00,680 --> 00:04:01,920 in your video descriptions. 120 00:04:01,920 --> 00:04:04,480 So if someone watches my video and then clicks the link 121 00:04:04,480 --> 00:04:07,000 and then buy something, you earn a commission. 122 00:04:07,000 --> 00:04:09,960 Nice, so I'm getting paid to recommend stuff 123 00:04:09,960 --> 00:04:12,880 my audience is already interested in, genius. 124 00:04:13,960 --> 00:04:15,920 But before I get too carried away, 125 00:04:15,920 --> 00:04:18,360 let's talk about the elephant in the room, 126 00:04:18,360 --> 00:04:19,920 the YouTube algorithm. 127 00:04:19,920 --> 00:04:22,200 How do I even get people to watch my videos 128 00:04:22,200 --> 00:04:23,040 in the first place? 129 00:04:23,040 --> 00:04:25,600 Ah, yes, gotta play the algorithm game. 130 00:04:25,600 --> 00:04:29,560 Dave Nix, he calls the key to success, the big three. 131 00:04:29,560 --> 00:04:32,720 The big three sounds ominous. 132 00:04:32,720 --> 00:04:33,560 What are they? 133 00:04:33,560 --> 00:04:35,720 Quick through rate, watch time and engagement. 134 00:04:35,720 --> 00:04:37,120 Okay, I'm guessing those are important, 135 00:04:37,120 --> 00:04:38,240 but break it down for me. 136 00:04:38,240 --> 00:04:40,720 What exactly is click through rate? 137 00:04:40,720 --> 00:04:44,240 It's basically out of all the people who see your video, 138 00:04:44,240 --> 00:04:46,880 thumbnail and title, how many actually click on it? 139 00:04:46,880 --> 00:04:48,920 Okay, so like it's all about grabbing attention 140 00:04:48,920 --> 00:04:50,080 as people are scrolling. 141 00:04:50,080 --> 00:04:51,600 Think of it like walking down the street, right? 142 00:04:51,600 --> 00:04:53,200 You see those are just shop windows. 143 00:04:53,200 --> 00:04:55,120 Which ones make you actually wanna go inside? 144 00:04:55,120 --> 00:04:56,080 Ah, I get it. 145 00:04:56,080 --> 00:04:57,800 So I need a captivating thumbnail 146 00:04:57,800 --> 00:05:00,040 and a title that makes people wanna learn more. 147 00:05:00,040 --> 00:05:02,400 Exactly, high click through rate tells YouTube, 148 00:05:02,400 --> 00:05:05,520 hey, this content is good, people are interested. 149 00:05:05,520 --> 00:05:07,880 Then they're more likely to show it to even more people. 150 00:05:07,880 --> 00:05:08,720 Makes sense. 151 00:05:09,960 --> 00:05:12,040 Okay, so what about watch time? 152 00:05:12,040 --> 00:05:14,680 That one's about how long people actually stick around 153 00:05:14,680 --> 00:05:17,080 to watch your video, so longer the better, obviously. 154 00:05:17,080 --> 00:05:19,240 But why does YouTube care about that? 155 00:05:19,240 --> 00:05:22,160 Well, their goal is to keep people on the platform 156 00:05:22,160 --> 00:05:24,000 as long as possible, right? 157 00:05:24,000 --> 00:05:25,840 So the longer people watch your videos, 158 00:05:25,840 --> 00:05:28,400 the more YouTube thinks, hey, this content is good, 159 00:05:28,400 --> 00:05:29,880 it's keeping people engaged. 160 00:05:29,880 --> 00:05:31,320 So they promote it more. 161 00:05:31,320 --> 00:05:32,160 Yep. 162 00:05:32,160 --> 00:05:33,480 And lastly, engagement. 163 00:05:33,480 --> 00:05:36,280 This one's about how viewers interact with your videos. 164 00:05:36,280 --> 00:05:39,520 Liking, commenting, sharing, subscribing to your channel. 165 00:05:39,520 --> 00:05:41,480 All those things tell YouTube 166 00:05:41,480 --> 00:05:44,000 that people aren't just passively watching, 167 00:05:44,000 --> 00:05:46,880 they're actually enjoying the content, connecting with it. 168 00:05:46,880 --> 00:05:48,240 So it's not just about views, 169 00:05:48,240 --> 00:05:50,280 it's about building an active audience, 170 00:05:50,280 --> 00:05:52,480 people who are really invested in what I'm doing. 171 00:05:52,480 --> 00:05:53,320 Exactly. 172 00:05:53,320 --> 00:05:54,160 Okay, I'm getting it. 173 00:05:54,160 --> 00:05:56,640 So click through rate, watch time, engagement, 174 00:05:56,640 --> 00:05:59,440 the big three, how do I actually get good at those though? 175 00:05:59,440 --> 00:06:00,840 Where do I even begin? 176 00:06:00,840 --> 00:06:03,400 Well, Dave, Nick has some interesting strategies for that. 177 00:06:03,400 --> 00:06:04,680 He also talks about the importance 178 00:06:04,680 --> 00:06:06,920 of choosing the right niche for your channel. 179 00:06:06,920 --> 00:06:08,320 A niche, huh? 180 00:06:08,320 --> 00:06:12,200 So I can't just make videos about anything and everything. 181 00:06:12,200 --> 00:06:15,560 You could, but focusing on a specific topic area 182 00:06:15,560 --> 00:06:17,320 is a much smarter move. 183 00:06:17,320 --> 00:06:20,200 A niche helps you target a particular audience, 184 00:06:20,200 --> 00:06:21,760 build a dedicated following, 185 00:06:21,760 --> 00:06:24,480 and become known as like an expert in that area. 186 00:06:24,480 --> 00:06:25,680 So what are some good niches 187 00:06:25,680 --> 00:06:27,840 for this whole YouTube automation thing? 188 00:06:27,840 --> 00:06:30,240 Dave Nick recommends four 189 00:06:30,240 --> 00:06:32,800 that are particularly hot right now. 190 00:06:32,800 --> 00:06:37,800 Technology, finance, crypto and NFTs, and then celebrities. 191 00:06:38,200 --> 00:06:41,120 That's an interesting mix, some very different areas there. 192 00:06:41,120 --> 00:06:43,000 Yeah, we can dive into the specifics of those later. 193 00:06:43,000 --> 00:06:43,920 Sounds good. 194 00:06:43,920 --> 00:06:46,080 But before we do, there's one thing we haven't talked about 195 00:06:46,080 --> 00:06:48,800 that seems pretty important, copyright. 196 00:06:48,800 --> 00:06:50,360 Oh, right, good point. 197 00:06:50,360 --> 00:06:51,760 That's a big deal on YouTube. 198 00:06:51,760 --> 00:06:53,400 I've heard horror stories about people 199 00:06:53,400 --> 00:06:55,960 getting their channels taken down for copyright issues. 200 00:06:55,960 --> 00:06:57,400 What does Dave Nick say about that? 201 00:06:57,400 --> 00:06:59,880 He is very, very clear about this. 202 00:06:59,880 --> 00:07:02,040 Re-uploading someone else's video, 203 00:07:02,040 --> 00:07:04,680 even if you think it's like a creative commons thing, 204 00:07:04,680 --> 00:07:06,160 is a huge no-no. 205 00:07:06,160 --> 00:07:08,840 So that whole download a video and re-upload it 206 00:07:08,840 --> 00:07:12,200 with my own voiceover strategy is completely off the table. 207 00:07:12,200 --> 00:07:13,240 Absolutely. 208 00:07:13,240 --> 00:07:15,360 Not only is it unethical, 209 00:07:15,360 --> 00:07:17,720 but it's also against YouTube's rules 210 00:07:17,720 --> 00:07:19,760 and could get your channel shut down. 211 00:07:19,760 --> 00:07:20,800 Wow, okay, got it. 212 00:07:20,800 --> 00:07:24,280 So what about the music I use, images, all that? 213 00:07:24,280 --> 00:07:26,440 Do I need to worry about copyright for everything? 214 00:07:26,440 --> 00:07:27,480 Pretty much, yeah. 215 00:07:27,480 --> 00:07:29,280 Anytime you include anything in your video 216 00:07:29,280 --> 00:07:30,880 that you didn't create yourself, 217 00:07:30,880 --> 00:07:33,000 you need to make sure you have the right to use it. 218 00:07:33,000 --> 00:07:37,120 Okay, so how do I even find copyright-free stuff to use? 219 00:07:37,120 --> 00:07:39,840 Dave Nick recommends YouTube's audio library 220 00:07:39,840 --> 00:07:41,760 for music and sound effects. 221 00:07:41,760 --> 00:07:43,840 There are also tons of websites where you can find 222 00:07:43,840 --> 00:07:46,240 free stock footage and images. 223 00:07:46,240 --> 00:07:47,880 You just gotta do your research and make sure 224 00:07:47,880 --> 00:07:50,360 it's all properly licensed for commercial use. 225 00:07:50,360 --> 00:07:53,520 So the key takeaway here is be extra careful 226 00:07:53,520 --> 00:07:55,560 and always err on the side of caution 227 00:07:55,560 --> 00:07:56,760 when it comes to copyright. 228 00:07:56,760 --> 00:07:57,960 Exactly. 229 00:07:57,960 --> 00:08:00,160 It's way better to be safe than sorry. 230 00:08:00,160 --> 00:08:02,840 Okay, so let's say I've launched my faceless YouTube channel. 231 00:08:02,840 --> 00:08:05,000 I'm creating awesome original content 232 00:08:05,000 --> 00:08:06,520 and people are starting to watch. 233 00:08:06,520 --> 00:08:07,360 What's next? 234 00:08:07,360 --> 00:08:09,440 How do I take things to the next level? 235 00:08:09,440 --> 00:08:11,200 That's where things get really interesting. 236 00:08:11,200 --> 00:08:13,240 It's time to level up and build a system 237 00:08:13,240 --> 00:08:15,520 that lets you work smarter, not harder. 238 00:08:15,520 --> 00:08:16,680 All right, I'm intrigued. 239 00:08:16,680 --> 00:08:17,560 Let's talk about that. 240 00:08:17,560 --> 00:08:20,000 So leveling up, huh? 241 00:08:20,000 --> 00:08:20,880 Yeah. 242 00:08:20,880 --> 00:08:21,960 Ready to get strategic 243 00:08:21,960 --> 00:08:23,880 with this whole YouTube automation thing? 244 00:08:23,880 --> 00:08:24,720 Absolutely. 245 00:08:24,720 --> 00:08:27,000 I'm all about working smarter, not harder, 246 00:08:27,000 --> 00:08:29,760 especially when it comes to building a business. 247 00:08:29,760 --> 00:08:30,760 That's the spirit. 248 00:08:30,760 --> 00:08:31,600 Yeah. 249 00:08:31,600 --> 00:08:32,720 And you know, Dave Minick actually has 250 00:08:32,720 --> 00:08:35,280 a specific strategy he recommends. 251 00:08:35,280 --> 00:08:36,960 Especially when you're first starting out. 252 00:08:36,960 --> 00:08:39,520 He calls it the replication method. 253 00:08:39,520 --> 00:08:40,760 Replication. 254 00:08:40,760 --> 00:08:42,600 Hmm, you're not talking about 255 00:08:42,600 --> 00:08:44,720 like copying other people's videos, are you? 256 00:08:44,720 --> 00:08:46,360 Because we just talked about how important it is 257 00:08:46,360 --> 00:08:47,880 to avoid copyright issues. 258 00:08:47,880 --> 00:08:49,440 No, no, no, not copying. 259 00:08:49,440 --> 00:08:52,360 More like learning from what's already working. 260 00:08:52,360 --> 00:08:54,720 Think of it as a cheat sheet for YouTube success. 261 00:08:54,720 --> 00:08:56,480 You look at channels that are already successful 262 00:08:56,480 --> 00:08:59,320 in your niche and you kind of analyze them. 263 00:08:59,320 --> 00:09:00,920 Look for patterns in what they're doing. 264 00:09:00,920 --> 00:09:02,120 So I'm playing detective, 265 00:09:02,120 --> 00:09:04,200 trying to figure out what's making these channels tick. 266 00:09:04,200 --> 00:09:06,160 What kind of things should I be looking for? 267 00:09:06,160 --> 00:09:07,960 You're trying to crack the code, basically. 268 00:09:07,960 --> 00:09:09,800 Like, are they using humor? 269 00:09:09,800 --> 00:09:11,760 Are their videos super short? 270 00:09:11,760 --> 00:09:14,520 Or are they going for those long, in-depth ones? 271 00:09:14,520 --> 00:09:16,000 What kind of titles and thumbnails 272 00:09:16,000 --> 00:09:17,760 are really grabbing your attention? 273 00:09:17,760 --> 00:09:20,880 Do they have a certain editing style that keeps you hooked? 274 00:09:20,880 --> 00:09:22,760 Once you start to see those patterns, 275 00:09:22,760 --> 00:09:24,600 you can take those winning elements 276 00:09:24,600 --> 00:09:26,840 and, you know, put your own spin on them. 277 00:09:26,840 --> 00:09:29,280 So I'm not directly copying them, 278 00:09:29,280 --> 00:09:31,240 but I'm using their success as a guide 279 00:09:31,240 --> 00:09:33,280 to help shape my own content. 280 00:09:33,280 --> 00:09:34,120 Exactly. 281 00:09:34,120 --> 00:09:35,280 It takes out a lot of the guesswork, 282 00:09:35,280 --> 00:09:36,840 especially in the beginning. 283 00:09:36,840 --> 00:09:38,520 Let's say you're interested in that finance niche 284 00:09:38,520 --> 00:09:39,920 we talked about earlier. 285 00:09:39,920 --> 00:09:42,120 Specifically, investing, right? 286 00:09:42,120 --> 00:09:43,360 You'd find popular channels 287 00:09:43,360 --> 00:09:45,240 that are already making investing content, 288 00:09:45,240 --> 00:09:47,040 and you really break down their videos. 289 00:09:47,040 --> 00:09:49,240 Okay, I'm watching their videos, taking notes. 290 00:09:49,240 --> 00:09:51,240 What am I looking for specifically? 291 00:09:51,240 --> 00:09:53,160 Pay attention to what seems to be resonating 292 00:09:53,160 --> 00:09:54,520 with their audience, 293 00:09:54,520 --> 00:09:57,000 which thumbnails are getting the most clicks, 294 00:09:57,000 --> 00:09:58,800 what video lengths are performing the best, 295 00:09:58,800 --> 00:10:02,640 what topics are people commenting on and sharing the most. 296 00:10:02,640 --> 00:10:03,920 Doing that kind of research, 297 00:10:03,920 --> 00:10:07,040 it gives you a roadmap to success, basically, 298 00:10:07,040 --> 00:10:09,520 because it's based on what's already proven to work. 299 00:10:09,520 --> 00:10:10,360 That's smart. 300 00:10:10,360 --> 00:10:12,400 It's like having a mentor, but instead of one person, 301 00:10:12,400 --> 00:10:14,920 I'm learning from a whole bunch of successful creators. 302 00:10:14,920 --> 00:10:16,040 Exactly. 303 00:10:16,040 --> 00:10:17,920 And speaking of proven strategies, 304 00:10:17,920 --> 00:10:20,360 Dave Nick Suckett talks a lot about this concept 305 00:10:20,360 --> 00:10:22,560 of evergreen content. 306 00:10:22,560 --> 00:10:24,480 Evergreen content, what's that? 307 00:10:24,480 --> 00:10:27,600 Think of it like a classic song that never gets old, 308 00:10:27,600 --> 00:10:29,880 or a piece of advice that's always relevant, 309 00:10:29,880 --> 00:10:31,400 no matter what. 310 00:10:31,400 --> 00:10:34,440 Evergreen content is basically topics 311 00:10:34,440 --> 00:10:37,160 that stay interesting and valuable over time. 312 00:10:37,160 --> 00:10:40,720 So these are videos that could potentially attract viewers 313 00:10:40,720 --> 00:10:43,000 for months, even years to come. 314 00:10:43,000 --> 00:10:43,840 Exactly. 315 00:10:43,840 --> 00:10:46,360 Like if you make a video about the newest iPhone, 316 00:10:46,360 --> 00:10:48,680 that's only gonna be relevant for a little while, right? 317 00:10:48,680 --> 00:10:50,280 A new one's gonna come out soon enough. 318 00:10:50,280 --> 00:10:52,240 But if you make a video about, say, 319 00:10:52,240 --> 00:10:53,520 basic inverting principles 320 00:10:53,520 --> 00:10:55,760 or fundamental photography techniques, 321 00:10:55,760 --> 00:10:57,160 those are evergreen. 322 00:10:57,160 --> 00:10:58,640 They have lasting value. 323 00:10:58,640 --> 00:11:00,520 Right, okay, I see why that's important, 324 00:11:00,520 --> 00:11:02,120 especially if I'm trying to build a business, 325 00:11:02,120 --> 00:11:05,000 I want content that's gonna keep working for me long term. 326 00:11:05,000 --> 00:11:06,600 Makes sense, right. 327 00:11:06,600 --> 00:11:08,320 Evergreen content is a key part 328 00:11:08,320 --> 00:11:10,600 of building a sustainable YouTube channel, 329 00:11:10,600 --> 00:11:12,360 something that can generate passive income 330 00:11:12,360 --> 00:11:13,520 for you in the long run. 331 00:11:13,520 --> 00:11:16,200 So how do I find these evergreen topics? 332 00:11:16,200 --> 00:11:18,560 One way is to think about the foundational knowledge 333 00:11:18,560 --> 00:11:20,440 or skills in your niche. 334 00:11:20,440 --> 00:11:24,280 What are the core concepts that never really change? 335 00:11:24,280 --> 00:11:27,440 Another strategy is to look at what people are searching for. 336 00:11:27,440 --> 00:11:28,880 You know, there are certain search terms 337 00:11:28,880 --> 00:11:31,240 that stay popular over time. 338 00:11:31,240 --> 00:11:32,720 There are tools that can help you with this, 339 00:11:32,720 --> 00:11:34,160 keyword research tools. 340 00:11:34,160 --> 00:11:36,240 So I'm finding out what people are actually typing 341 00:11:36,240 --> 00:11:38,360 into YouTube when they're looking for information. 342 00:11:38,360 --> 00:11:40,960 Smart, okay, so I've got my evergreen topic now, 343 00:11:40,960 --> 00:11:42,920 I need to actually get people to watch it. 344 00:11:42,920 --> 00:11:45,720 What are some tips for boosting that click-through rate 345 00:11:45,720 --> 00:11:47,040 we talked about? 346 00:11:47,040 --> 00:11:49,680 I need people to actually click on my video when they see it. 347 00:11:49,680 --> 00:11:52,960 Ah, yes, the art of the irresistible thumbnail. 348 00:11:52,960 --> 00:11:55,320 Dave Nix shared some really interesting insights on this. 349 00:11:55,320 --> 00:11:57,600 It's all about optimizing those thumbnails 350 00:11:57,600 --> 00:11:59,440 to get the most clicks possible. 351 00:11:59,440 --> 00:12:01,680 I'm all ears, thumbnails are so important, 352 00:12:01,680 --> 00:12:03,120 it's the first thing people see. 353 00:12:03,120 --> 00:12:06,040 Exactly, it's your one chance to grab their attention, 354 00:12:06,040 --> 00:12:07,840 make them want to learn more. 355 00:12:07,840 --> 00:12:10,640 One thing he does is he uses really bright, 356 00:12:10,640 --> 00:12:13,560 contrasting colors in his thumbnails. 357 00:12:13,560 --> 00:12:15,720 So I'm going for something that visually pops. 358 00:12:15,720 --> 00:12:20,160 Exactly, he also recommends using close-up shots of faces, 359 00:12:20,160 --> 00:12:23,200 especially faces expressing a strong emotion. 360 00:12:23,200 --> 00:12:26,120 Ah, I see, tapping into that human connection, right? 361 00:12:26,120 --> 00:12:28,280 We're drawn to faces and emotions. 362 00:12:28,280 --> 00:12:30,760 Right, and here's another tip. 363 00:12:30,760 --> 00:12:32,720 Use text overlays. 364 00:12:32,720 --> 00:12:34,920 Don't just rely on the image alone. 365 00:12:34,920 --> 00:12:38,120 Add text to your thumbnail to clearly communicate 366 00:12:38,120 --> 00:12:40,880 what the video is about, or maybe highlight 367 00:12:40,880 --> 00:12:43,040 the main benefit someone will get from watching it. 368 00:12:43,040 --> 00:12:45,920 So it's like a little mini billboard pitching my video 369 00:12:45,920 --> 00:12:46,920 in a single image. 370 00:12:46,920 --> 00:12:50,480 Exactly, now a great thumbnail would get people to click, 371 00:12:50,480 --> 00:12:52,640 but how do you keep them watching the whole video? 372 00:12:52,640 --> 00:12:53,800 That's the next challenge. 373 00:12:53,800 --> 00:12:56,440 Right, got to keep them engaged from start to finish. 374 00:12:56,440 --> 00:12:58,760 One trick Dave Nick uses is something called pattern 375 00:12:58,760 --> 00:12:59,560 interrupts. 376 00:12:59,560 --> 00:13:01,000 Pattern interrupts, OK, you're going 377 00:13:01,000 --> 00:13:02,000 to have to explain that one. 378 00:13:02,000 --> 00:13:04,200 Think about watching a movie, right? 379 00:13:04,200 --> 00:13:05,800 And it's just scene after scene. 380 00:13:05,800 --> 00:13:07,240 It's all kind of predictable. 381 00:13:07,240 --> 00:13:09,600 You might start to get bored or even zone out a little. 382 00:13:09,600 --> 00:13:10,600 I've definitely been there. 383 00:13:10,600 --> 00:13:13,600 Pattern interrupts are basically unexpected changes 384 00:13:13,600 --> 00:13:15,400 in the video that shake things up a bit. 385 00:13:15,400 --> 00:13:17,040 They keep viewers on their toes. 386 00:13:17,040 --> 00:13:18,400 Oh, OK, I like where this is going. 387 00:13:18,400 --> 00:13:19,480 Give me an example. 388 00:13:19,480 --> 00:13:23,400 Let's say you're making a video about the top 10 travel 389 00:13:23,400 --> 00:13:24,800 destinations. 390 00:13:24,800 --> 00:13:27,520 Instead of just showing one beautiful shot after another, 391 00:13:27,520 --> 00:13:29,560 you could throw in some funny memes 392 00:13:29,560 --> 00:13:31,520 or maybe an unexpected sound effect 393 00:13:31,520 --> 00:13:34,800 or even just some quick jump cuts to different scenes. 394 00:13:34,800 --> 00:13:36,920 Just little things to break up the monotony. 395 00:13:36,920 --> 00:13:38,360 So you're keeping things interesting 396 00:13:38,360 --> 00:13:40,040 by adding in some surprises. 397 00:13:40,040 --> 00:13:43,000 Exactly, you're keeping people's brains engaged 398 00:13:43,000 --> 00:13:45,440 by constantly introducing something new. 399 00:13:45,440 --> 00:13:46,240 Love it. 400 00:13:46,240 --> 00:13:49,560 It's all about keeping the viewer guessing and wanting more. 401 00:13:49,560 --> 00:13:51,000 What other trips do you have? 402 00:13:51,000 --> 00:13:54,120 Another one is to build suspense or curiosity 403 00:13:54,120 --> 00:13:55,200 throughout the video. 404 00:13:55,200 --> 00:13:56,840 Ooh, suspense. 405 00:13:56,840 --> 00:13:58,440 I love a good cliffhanger. 406 00:13:58,440 --> 00:14:00,040 How does that work on YouTube? 407 00:14:00,040 --> 00:14:02,640 You could start your video by asking a question 408 00:14:02,640 --> 00:14:04,760 or maybe presenting a problem that you're 409 00:14:04,760 --> 00:14:07,800 going to solve later on that immediately is people interested. 410 00:14:07,800 --> 00:14:09,160 And then throughout the video, you 411 00:14:09,160 --> 00:14:11,680 drop little hints or teasers about what's coming up, 412 00:14:11,680 --> 00:14:14,280 keeping them hooked, and wanting to find out the answer. 413 00:14:14,280 --> 00:14:16,200 It's like a trail of breadcrumbs leading them 414 00:14:16,200 --> 00:14:17,160 through the video. 415 00:14:17,160 --> 00:14:17,760 Exactly. 416 00:14:17,760 --> 00:14:20,840 And of course, you want to actually deliver on that promise. 417 00:14:20,840 --> 00:14:23,280 Given the valuable information or the intertailing payoff 418 00:14:23,280 --> 00:14:23,800 by the end. 419 00:14:23,800 --> 00:14:24,880 So it's not just hype. 420 00:14:24,880 --> 00:14:26,720 There's substance behind it, too. 421 00:14:26,720 --> 00:14:27,360 I like that. 422 00:14:27,360 --> 00:14:27,860 Right. 423 00:14:27,860 --> 00:14:30,600 You want people to feel satisfied and wanting 424 00:14:30,600 --> 00:14:31,600 to come back for more. 425 00:14:31,600 --> 00:14:32,640 This is all great advice. 426 00:14:32,640 --> 00:14:35,280 I'm getting pumped up to go make some awesome videos. 427 00:14:35,280 --> 00:14:38,480 But let's back up a bit and talk about how these videos actually 428 00:14:38,480 --> 00:14:41,560 get made, like the nuts and bolts of the whole production 429 00:14:41,560 --> 00:14:42,240 process. 430 00:14:42,240 --> 00:14:43,880 OK, let's dive into that. 431 00:14:43,880 --> 00:14:46,680 Remember those five key elements we talked about before? 432 00:14:46,680 --> 00:14:50,880 Research, script, voiceover, editing, thumbnails. 433 00:14:50,880 --> 00:14:54,760 Right, the building blocks of every faceless YouTube video. 434 00:14:54,760 --> 00:14:56,440 Where do we even begin? 435 00:14:56,440 --> 00:14:58,160 Research is always the first step. 436 00:14:58,160 --> 00:14:58,760 Yeah. 437 00:14:58,760 --> 00:15:01,040 This is where you figure out what your video is going to be about. 438 00:15:01,040 --> 00:15:03,280 You got to find a good topic, something people are actually 439 00:15:03,280 --> 00:15:05,880 interested in, something that will resonate with your target 440 00:15:05,880 --> 00:15:06,440 audience. 441 00:15:06,440 --> 00:15:09,680 How do you even go about finding the right topics? 442 00:15:09,680 --> 00:15:12,320 There are a few different ways you can approach it. 443 00:15:12,320 --> 00:15:15,600 One is to just think about your own expertise or passions. 444 00:15:15,600 --> 00:15:17,480 Like, what are you really knowledgeable about? 445 00:15:17,480 --> 00:15:19,400 What are you genuinely interested in? 446 00:15:19,400 --> 00:15:21,560 So if I'm already an expert in something, 447 00:15:21,560 --> 00:15:24,720 I can leverage that knowledge to create valuable content. 448 00:15:24,720 --> 00:15:25,400 Exactly. 449 00:15:25,400 --> 00:15:28,640 You're essentially sharing your expertise with the world. 450 00:15:28,640 --> 00:15:29,280 I like it. 451 00:15:29,280 --> 00:15:31,720 What if I'm not an expert in anything specific, though? 452 00:15:31,720 --> 00:15:33,920 That's where keyword research comes in. 453 00:15:33,920 --> 00:15:37,520 There are tools out there, like Google Keyword Planner or Tube 454 00:15:37,520 --> 00:15:40,840 Buddy, that can help you figure out what people are searching 455 00:15:40,840 --> 00:15:41,640 for on YouTube. 456 00:15:41,640 --> 00:15:43,880 So I'm finding out what people are actually typing in when 457 00:15:43,880 --> 00:15:45,200 they're looking for videos. 458 00:15:45,200 --> 00:15:46,200 Exactly. 459 00:15:46,200 --> 00:15:49,200 You can see how many people are searching for specific keywords 460 00:15:49,200 --> 00:15:52,080 each month, which gives you an idea of how big the potential 461 00:15:52,080 --> 00:15:54,520 audience is for a particular topic. 462 00:15:54,520 --> 00:15:55,680 That's really helpful. 463 00:15:55,680 --> 00:15:57,240 OK, so I found my topic. 464 00:15:57,240 --> 00:15:58,280 I've done my research. 465 00:15:58,280 --> 00:15:58,960 What's next? 466 00:15:58,960 --> 00:15:59,960 Time to write the script. 467 00:15:59,960 --> 00:16:00,960 You got it. 468 00:16:00,960 --> 00:16:04,240 The script is basically the blueprint for your video. 469 00:16:04,240 --> 00:16:05,880 It lays out everything. 470 00:16:05,880 --> 00:16:08,200 What you're going to say, what visuals you're going to use, 471 00:16:08,200 --> 00:16:09,960 how the whole thing will flow. 472 00:16:09,960 --> 00:16:12,320 Think of it like the architectural plans for a house. 473 00:16:12,320 --> 00:16:13,360 OK, I'm with you. 474 00:16:13,360 --> 00:16:15,760 Any tips for writing a really engaging script? 475 00:16:15,760 --> 00:16:17,920 Dave Nick has a great tip for this one. 476 00:16:17,920 --> 00:16:21,040 He says to write in a conversational tone. 477 00:16:21,040 --> 00:16:23,520 Like, imagine you're talking directly to the viewer. 478 00:16:23,520 --> 00:16:25,840 So don't make it sound like a boring lecture or something. 479 00:16:25,840 --> 00:16:26,680 Exactly. 480 00:16:26,680 --> 00:16:28,480 Be relatable, be engaging. 481 00:16:28,480 --> 00:16:31,040 Maybe even inject a little humor into your writing. 482 00:16:31,040 --> 00:16:33,360 Think about how you'd explain this topic to a friend. 483 00:16:33,360 --> 00:16:35,920 Keep it casual and conversational. 484 00:16:35,920 --> 00:16:37,000 Got it. 485 00:16:37,000 --> 00:16:38,120 OK, so script's done. 486 00:16:38,120 --> 00:16:39,080 Now what? 487 00:16:39,080 --> 00:16:40,960 Time to the voiceover. 488 00:16:40,960 --> 00:16:42,760 This is where you bring your script to life 489 00:16:42,760 --> 00:16:44,920 with a captivating voice. 490 00:16:44,920 --> 00:16:47,400 It's like casting an actor for a movie role. 491 00:16:47,400 --> 00:16:49,960 You want the perfect voice for the part. 492 00:16:49,960 --> 00:16:52,360 So do I have to be a professional voice actor 493 00:16:52,360 --> 00:16:53,480 to make these videos? 494 00:16:53,480 --> 00:16:54,280 Not at all. 495 00:16:54,280 --> 00:16:56,120 You can totally record your own voiceover 496 00:16:56,120 --> 00:16:57,800 if you feel comfortable doing that. 497 00:16:57,800 --> 00:17:00,440 But if you're not super confident in your speaking abilities 498 00:17:00,440 --> 00:17:03,080 or maybe just don't love the sound of your own voice, 499 00:17:03,080 --> 00:17:04,760 there's a really easy solution. 500 00:17:04,760 --> 00:17:05,600 Let me guess. 501 00:17:05,600 --> 00:17:06,360 Outsourcing. 502 00:17:06,360 --> 00:17:07,680 You got it. 503 00:17:07,680 --> 00:17:10,400 There are so many talented voiceover artists out there 504 00:17:10,400 --> 00:17:12,200 and they're really affordable too. 505 00:17:12,200 --> 00:17:15,040 You can find them on platforms like Fiverr and Upwork. 506 00:17:15,040 --> 00:17:16,600 That's good to know. 507 00:17:16,600 --> 00:17:19,080 I'm not sure I'm ready to unleash my voice on the world 508 00:17:19,080 --> 00:17:21,440 just yet. 509 00:17:21,440 --> 00:17:25,520 OK, so we've got research, script, voiceover. 510 00:17:25,520 --> 00:17:28,240 Now it's time for the magic of editing. 511 00:17:28,240 --> 00:17:28,760 You got it. 512 00:17:28,760 --> 00:17:31,600 This is where you take all those raw materials, the script, 513 00:17:31,600 --> 00:17:33,960 the voiceover, any visuals you're using, 514 00:17:33,960 --> 00:17:37,480 and you weave them together into a polished, engaging video. 515 00:17:37,480 --> 00:17:39,440 It's like putting together a puzzle, except instead 516 00:17:39,440 --> 00:17:42,240 of cardboard pieces, you're working with video clips, 517 00:17:42,240 --> 00:17:44,480 audio files, and visual effects. 518 00:17:44,480 --> 00:17:46,840 What are some things to keep in mind when I'm editing? 519 00:17:46,840 --> 00:17:49,840 What separates a good YouTube video from a great one? 520 00:17:49,840 --> 00:17:52,840 Dave Nick really emphasizes visual storytelling. 521 00:17:52,840 --> 00:17:55,840 It's not just about slapping together random clips. 522 00:17:55,840 --> 00:17:58,440 You want to use visuals that enhance the story, 523 00:17:58,440 --> 00:18:00,560 evoke emotions, keep viewers engaged. 524 00:18:00,560 --> 00:18:02,440 So I'm basically directing a mini movie here, 525 00:18:02,440 --> 00:18:05,280 thinking about the pacing, the transitions, the music, 526 00:18:05,280 --> 00:18:06,040 sound effects. 527 00:18:06,040 --> 00:18:06,560 Exactly. 528 00:18:06,560 --> 00:18:08,760 A skilled video editor can make all the difference 529 00:18:08,760 --> 00:18:11,120 in bringing your content to life and keeping people 530 00:18:11,120 --> 00:18:12,000 glued to the screen. 531 00:18:12,000 --> 00:18:13,600 What about editing software? 532 00:18:13,600 --> 00:18:15,920 I'm guessing there are a lot of different options out there. 533 00:18:15,920 --> 00:18:16,760 There are. 534 00:18:16,760 --> 00:18:20,800 The industry standards are Adobe Premiere Pro, Final Cut Pro, 535 00:18:20,800 --> 00:18:22,400 and DaVinci Resolve. 536 00:18:22,400 --> 00:18:23,520 But those can be pricey. 537 00:18:23,520 --> 00:18:25,080 So if you're just starting out, there's 538 00:18:25,080 --> 00:18:27,640 some free options too, like Open Shot and Shot Cut. 539 00:18:27,640 --> 00:18:29,160 That can definitely get the job done. 540 00:18:29,160 --> 00:18:32,200 So I don't need to invest in expensive software right away. 541 00:18:32,200 --> 00:18:33,080 That's good to know. 542 00:18:33,080 --> 00:18:35,720 I can start with the basics and then upgrade later on 543 00:18:35,720 --> 00:18:36,560 if I need to. 544 00:18:36,560 --> 00:18:37,080 Exactly. 545 00:18:37,080 --> 00:18:39,920 You can always scale up your tools as your skills 546 00:18:39,920 --> 00:18:42,160 and your budget allow. 547 00:18:42,160 --> 00:18:45,560 OK, so we've got the video edited and ready to go. 548 00:18:45,560 --> 00:18:46,200 Now what? 549 00:18:46,200 --> 00:18:48,040 We still need that killer thumbnail 550 00:18:48,040 --> 00:18:50,560 to make people actually want to click on our video. 551 00:18:50,560 --> 00:18:51,360 Right. 552 00:18:51,360 --> 00:18:53,720 We talked a bit about thumbnail optimization earlier, 553 00:18:53,720 --> 00:18:56,920 but it's worth emphasizing just how important it is. 554 00:18:56,920 --> 00:18:59,440 It's like they say you never get a second chance 555 00:18:59,440 --> 00:19:00,480 to make a first impression. 556 00:19:00,480 --> 00:19:01,320 Exactly. 557 00:19:01,320 --> 00:19:01,600 Yeah. 558 00:19:01,600 --> 00:19:03,000 Your thumbnail is like a mini billboard 559 00:19:03,000 --> 00:19:05,760 that's got to grab attention and make people want to click. 560 00:19:05,760 --> 00:19:06,920 It's the first thing people see. 561 00:19:06,920 --> 00:19:09,520 And it can literally make or break your video. 562 00:19:09,520 --> 00:19:10,840 OK, so we know it's important. 563 00:19:10,840 --> 00:19:14,080 But how do we create thumbnails that actually work? 564 00:19:14,080 --> 00:19:16,480 Dave Nick says, to use high quality images that 565 00:19:16,480 --> 00:19:18,600 are relevant to your video's topic, 566 00:19:18,600 --> 00:19:21,080 don't use blurry low resolution images. 567 00:19:21,080 --> 00:19:22,840 They'll make your channel look unprofessional. 568 00:19:22,840 --> 00:19:23,200 Got it. 569 00:19:23,200 --> 00:19:27,160 High quality images relevant to the video, anything else. 570 00:19:27,160 --> 00:19:30,880 He also suggests using bold text overlays. 571 00:19:30,880 --> 00:19:33,720 You know, clearly communicate what the video is about 572 00:19:33,720 --> 00:19:35,920 or what the main benefit is. 573 00:19:35,920 --> 00:19:38,480 Think about the one key takeaway you want people 574 00:19:38,480 --> 00:19:39,800 to get from your video. 575 00:19:39,800 --> 00:19:41,560 And try to sum it up in a few words. 576 00:19:41,560 --> 00:19:43,400 So it's about being clear and concise. 577 00:19:43,400 --> 00:19:43,960 Exactly. 578 00:19:43,960 --> 00:19:47,640 And use colors and fonts that are consistent with your brand. 579 00:19:47,640 --> 00:19:50,280 It's all about building a cohesive look for your channel. 580 00:19:50,280 --> 00:19:52,080 OK, this is all coming together now. 581 00:19:52,080 --> 00:19:53,840 We've talked about choosing a niche, 582 00:19:53,840 --> 00:19:56,960 finding evergreen content, making those thumbnails pop, 583 00:19:56,960 --> 00:19:58,440 all that good stuff. 584 00:19:58,440 --> 00:20:01,400 But let's be real, this all sounds like a lot of work. 585 00:20:01,400 --> 00:20:04,320 How do we make this whole YouTube automation thing 586 00:20:04,320 --> 00:20:06,200 truly not automated? 587 00:20:06,200 --> 00:20:07,760 That's the million dollar question, isn't it? 588 00:20:07,760 --> 00:20:08,400 Yeah. 589 00:20:08,400 --> 00:20:11,320 That's where the real magic of this business model happens. 590 00:20:11,320 --> 00:20:14,160 Remember how we talked about you being the CEO, not the talent? 591 00:20:14,160 --> 00:20:14,640 Right. 592 00:20:14,640 --> 00:20:16,600 I'm the mastermind, not the one on camera. 593 00:20:16,600 --> 00:20:19,680 This is where that CEO mindset really comes into play. 594 00:20:19,680 --> 00:20:21,640 OK, I'm ready to put on my CEO hat. 595 00:20:21,640 --> 00:20:25,680 What's the first step in building a system that runs itself? 596 00:20:25,680 --> 00:20:29,240 So how do we actually make this whole YouTube automation 597 00:20:29,240 --> 00:20:30,920 thing, well, automated? 598 00:20:30,920 --> 00:20:32,440 It still sounds like a lot of work. 599 00:20:32,440 --> 00:20:33,960 That's where it gets really interesting. 600 00:20:33,960 --> 00:20:37,960 Remember, you're the CEO, not the one doing every single task. 601 00:20:37,960 --> 00:20:40,640 Right, the mastermind, delegate and conquer, 602 00:20:40,640 --> 00:20:42,240 that's what I always say. 603 00:20:42,240 --> 00:20:43,640 But where do we even start? 604 00:20:43,640 --> 00:20:46,520 First step is figuring out what tasks you can 605 00:20:46,520 --> 00:20:48,040 hand off to other people. 606 00:20:48,040 --> 00:20:52,200 OK, so thinking back to those five key elements, research, 607 00:20:52,200 --> 00:20:56,480 script, voiceover, editing, thumbnail, which of those 608 00:20:56,480 --> 00:20:58,000 can I actually outsource? 609 00:20:58,000 --> 00:20:59,000 Tentatively all of them. 610 00:20:59,000 --> 00:21:00,880 You can find freelancers for any of those jobs. 611 00:21:00,880 --> 00:21:01,400 Really? 612 00:21:01,400 --> 00:21:02,240 Wow, that's awesome. 613 00:21:02,240 --> 00:21:04,320 Where do I find these magical freelancers? 614 00:21:04,320 --> 00:21:07,640 There are tons of platforms out there, Fiverr, Upwork, 615 00:21:07,640 --> 00:21:11,000 even Facebook groups specifically for finding freelancers. 616 00:21:11,000 --> 00:21:14,960 Awesome, so I can find writers, voiceover artists, editors, 617 00:21:14,960 --> 00:21:16,880 graphic designers, the whole shebang. 618 00:21:16,880 --> 00:21:17,560 Pretty much. 619 00:21:17,560 --> 00:21:18,920 And a lot of times you can find people who 620 00:21:18,920 --> 00:21:20,360 fit a range of budgets too. 621 00:21:20,360 --> 00:21:21,080 That's a relief. 622 00:21:21,080 --> 00:21:22,760 OK, so I'm building my dream team, 623 00:21:22,760 --> 00:21:24,280 taking the pressure off myself. 624 00:21:24,280 --> 00:21:25,320 Exactly. 625 00:21:25,320 --> 00:21:28,080 But here's where you, the CEO, come in. 626 00:21:28,080 --> 00:21:29,200 You got to be a good manager. 627 00:21:29,200 --> 00:21:30,240 Right, right. 628 00:21:30,240 --> 00:21:33,080 I can't just throw money at people and hope for the best. 629 00:21:33,080 --> 00:21:36,320 Nope, you got to be organized, be clear about what you want, 630 00:21:36,320 --> 00:21:38,320 make sure everyone's on the same page, 631 00:21:38,320 --> 00:21:39,760 working towards the same goal. 632 00:21:39,760 --> 00:21:42,400 So practical tips for managing all these freelancers, 633 00:21:42,400 --> 00:21:43,160 hit me with them. 634 00:21:43,160 --> 00:21:44,800 Communication is key. 635 00:21:44,800 --> 00:21:46,920 Be super clear about what you expect, 636 00:21:46,920 --> 00:21:49,960 when you need things done, what style you're going for. 637 00:21:49,960 --> 00:21:52,000 OK, communication, got it. 638 00:21:52,000 --> 00:21:53,080 Anything else? 639 00:21:53,080 --> 00:21:55,040 Style guides can be helpful too. 640 00:21:55,040 --> 00:21:56,800 Share examples of videos you like, 641 00:21:56,800 --> 00:21:59,120 give feedback throughout the process. 642 00:21:59,120 --> 00:22:00,840 That way you know the final product 643 00:22:00,840 --> 00:22:02,200 is going to be what you want. 644 00:22:02,200 --> 00:22:03,400 Right, makes sense. 645 00:22:03,400 --> 00:22:06,360 What about managing all the tasks, the deadlines? 646 00:22:06,360 --> 00:22:08,600 Seems like it could get messy with so many people involved. 647 00:22:08,600 --> 00:22:09,520 Definitely. 648 00:22:09,520 --> 00:22:12,160 That's where project management tools come in handy. 649 00:22:12,160 --> 00:22:14,240 Dave Nick recommends Trello. 650 00:22:14,240 --> 00:22:15,040 It's free. 651 00:22:15,040 --> 00:22:16,080 I've heard of Trello. 652 00:22:16,080 --> 00:22:18,440 Isn't that like a visual way to organize stuff? 653 00:22:18,440 --> 00:22:20,400 Yeah, you create boards, lists, cards. 654 00:22:20,400 --> 00:22:22,160 It's a great way to keep track of everything 655 00:22:22,160 --> 00:22:24,040 and make sure nothing falls through the cracks. 656 00:22:24,040 --> 00:22:26,480 So everyone on my team can see what's happening, 657 00:22:26,480 --> 00:22:28,120 what needs to be done next. 658 00:22:28,120 --> 00:22:28,840 I like it. 659 00:22:28,840 --> 00:22:31,760 And then another tool that can be helpful is a Time Tracker. 660 00:22:31,760 --> 00:22:33,480 Time Tracker, what's that for? 661 00:22:33,480 --> 00:22:35,720 It lets freelancers track exactly how much time 662 00:22:35,720 --> 00:22:38,480 they spend on your projects so they get paid fairly. 663 00:22:38,480 --> 00:22:40,000 Oh, right, that's important. 664 00:22:40,000 --> 00:22:42,280 Plus, it helps you keep an eye on costs. 665 00:22:42,280 --> 00:22:43,840 Make sure you're staying within your budget. 666 00:22:43,840 --> 00:22:49,040 OK, so to sum it all up, delegate, communicate clearly, 667 00:22:49,040 --> 00:22:52,360 use tools to keep everything organized. 668 00:22:52,360 --> 00:22:53,520 You got it. 669 00:22:53,520 --> 00:22:55,840 Build that system that runs smoothly, 670 00:22:55,840 --> 00:22:57,560 even when you're not directly involved 671 00:22:57,560 --> 00:22:58,720 in every little detail. 672 00:22:58,720 --> 00:22:59,960 So paint me a picture. 673 00:22:59,960 --> 00:23:02,600 What does a fully automated YouTube business actually 674 00:23:02,600 --> 00:23:04,040 look like in action? 675 00:23:04,040 --> 00:23:05,520 OK, imagine this. 676 00:23:05,520 --> 00:23:09,000 You found a hot topic using your keyword research, righty? 677 00:23:09,000 --> 00:23:12,280 You create a super detailed brief for a freelance writer. 678 00:23:12,280 --> 00:23:14,680 Tell them exactly what you want the script to be about. 679 00:23:14,680 --> 00:23:15,600 OK, got my script. 680 00:23:15,600 --> 00:23:16,120 Now what? 681 00:23:16,120 --> 00:23:18,400 Send that script to a voiceover artist. 682 00:23:18,400 --> 00:23:21,360 Give them instructions on the tone, the style you're going for. 683 00:23:21,360 --> 00:23:23,800 They send back a professional sounding recording. 684 00:23:23,800 --> 00:23:26,520 Then I send the script and the voiceover to my editor, 685 00:23:26,520 --> 00:23:28,640 along with some examples of videos I like, 686 00:23:28,640 --> 00:23:30,080 so they know the vibe I'm going for. 687 00:23:30,080 --> 00:23:30,680 Exactly. 688 00:23:30,680 --> 00:23:32,480 They put it all together, make a killer video. 689 00:23:32,480 --> 00:23:35,400 And then last but not least, I send the finished video 690 00:23:35,400 --> 00:23:38,200 to my graphic designer to whip up a catchy thumbnail. 691 00:23:38,200 --> 00:23:39,360 You got it. 692 00:23:39,360 --> 00:23:41,760 And I could be doing all this from anywhere in the world, 693 00:23:41,760 --> 00:23:44,120 as long as I've got my laptop and internet connection. 694 00:23:44,120 --> 00:23:44,640 Exactly. 695 00:23:44,640 --> 00:23:45,960 That's the freedom of it. 696 00:23:45,960 --> 00:23:48,640 It really is like a well-oiled machine, 697 00:23:48,640 --> 00:23:50,640 just humming along in the background. 698 00:23:50,640 --> 00:23:52,720 And I get to focus on the big picture, 699 00:23:52,720 --> 00:23:55,080 growing my business, enjoying life. 700 00:23:55,080 --> 00:23:56,360 That's the dream, right? 701 00:23:56,360 --> 00:23:58,480 Of course, getting it all set up takes work. 702 00:23:58,480 --> 00:24:01,520 Yeah, finding the right people, figuring out the process. 703 00:24:01,520 --> 00:24:02,960 That all takes time and effort. 704 00:24:02,960 --> 00:24:04,080 It does. 705 00:24:04,080 --> 00:24:06,320 But any business worth having is going 706 00:24:06,320 --> 00:24:09,040 to require some upfront investment. 707 00:24:09,040 --> 00:24:09,520 Right. 708 00:24:09,520 --> 00:24:12,680 And the rewards for YouTube automation can be huge. 709 00:24:12,680 --> 00:24:15,320 Passive income, building a brand, reaching people 710 00:24:15,320 --> 00:24:18,320 all over the world, having more freedom and flexibility. 711 00:24:18,320 --> 00:24:19,080 Exactly. 712 00:24:19,080 --> 00:24:20,080 Wow. 713 00:24:20,080 --> 00:24:21,200 This has been amazing. 714 00:24:21,200 --> 00:24:23,320 I feel like I've learned so much about this whole YouTube 715 00:24:23,320 --> 00:24:24,280 automation thing. 716 00:24:24,280 --> 00:24:24,920 Me too. 717 00:24:24,920 --> 00:24:27,360 So what's the one thing you want our listeners 718 00:24:27,360 --> 00:24:29,120 to walk away with today? 719 00:24:29,120 --> 00:24:32,120 That YouTube automation is a real business model. 720 00:24:32,120 --> 00:24:35,760 But it's not some magic get rich quick scheme. 721 00:24:35,760 --> 00:24:36,520 It takes work. 722 00:24:36,520 --> 00:24:37,160 It takes learning. 723 00:24:37,160 --> 00:24:39,520 It takes building a solid system. 724 00:24:39,520 --> 00:24:41,600 But if you're willing to put in the effort, 725 00:24:41,600 --> 00:24:42,800 it can be life changing. 726 00:24:42,800 --> 00:24:43,920 Well said. 727 00:24:43,920 --> 00:24:47,000 I'm feeling inspired to go start my own faceless YouTube 728 00:24:47,000 --> 00:24:48,160 empire. 729 00:24:48,160 --> 00:24:51,560 Any last words of advice for people who are ready to jump in? 730 00:24:51,560 --> 00:24:52,960 Just get started. 731 00:24:52,960 --> 00:24:53,920 Don't overthink it. 732 00:24:53,920 --> 00:24:55,800 Don't let fear hold you back. 733 00:24:55,800 --> 00:24:58,520 Start small, experiment, learn as you go. 734 00:24:58,520 --> 00:25:00,920 And there are so many resources out there to help you. 735 00:25:00,920 --> 00:25:02,040 We mentioned Dave Nick's course. 736 00:25:02,040 --> 00:25:03,200 That's a great place to start. 737 00:25:03,200 --> 00:25:04,640 And if you're feeling lost, don't 738 00:25:04,640 --> 00:25:06,560 be afraid to reach out to other creators, 739 00:25:06,560 --> 00:25:09,360 join online communities, learn from people who are already 740 00:25:09,360 --> 00:25:09,880 doing it. 741 00:25:09,880 --> 00:25:10,840 Exactly. 742 00:25:10,840 --> 00:25:12,840 The world of YouTube is always changing. 743 00:25:12,840 --> 00:25:14,320 But the basics stay the same. 744 00:25:14,320 --> 00:25:17,080 Create good content, make the algorithm happy, 745 00:25:17,080 --> 00:25:18,800 and build a system that works for you. 746 00:25:18,800 --> 00:25:20,400 And there you have it, folks. 747 00:25:20,400 --> 00:25:23,280 Our deep dive into the world of YouTube automation. 748 00:25:23,280 --> 00:25:26,280 We hope you learned something new, got some inspiration, 749 00:25:26,280 --> 00:25:28,760 and feel empowered to create something awesome. 750 00:25:28,760 --> 00:25:30,760 Until next time, keep learning, keep creating, 751 00:25:30,760 --> 00:25:53,520 and keep diving deep.