1 00:00:00,000 --> 00:00:02,360 All right, so launching a new business. 2 00:00:02,360 --> 00:00:02,700 Yeah. 3 00:00:02,700 --> 00:00:03,540 Super exciting. 4 00:00:03,540 --> 00:00:04,180 Absolutely. 5 00:00:04,180 --> 00:00:09,180 But then it's like, oh, how do we actually get people to know about this thing? 6 00:00:09,180 --> 00:00:09,500 Right. 7 00:00:09,500 --> 00:00:10,660 How do you get the word out? 8 00:00:10,740 --> 00:00:11,460 Exactly. 9 00:00:11,780 --> 00:00:18,220 That's why today we are diving into this source called most influential 10 00:00:18,220 --> 00:00:20,700 marketing tactics for launching a new business. 11 00:00:20,820 --> 00:00:22,180 Great source. 12 00:00:22,860 --> 00:00:25,580 And you know, it feels like there's a million different ways you could market a 13 00:00:25,580 --> 00:00:26,100 new business. 14 00:00:26,100 --> 00:00:26,500 Oh yeah. 15 00:00:26,500 --> 00:00:27,860 A million paths you could go down. 16 00:00:27,860 --> 00:00:34,100 But this source is really all about, like, you know, building that strong brand 17 00:00:34,100 --> 00:00:34,900 awareness. 18 00:00:34,940 --> 00:00:35,220 Yeah. 19 00:00:35,220 --> 00:00:39,140 Not just awareness, but the right kind of awareness where you're really making an impact. 20 00:00:39,140 --> 00:00:42,060 So where do we even begin with all of this? 21 00:00:42,060 --> 00:00:43,340 The source starts off strong. 22 00:00:43,380 --> 00:00:43,820 Okay. 23 00:00:43,820 --> 00:00:45,500 With the power of storytelling. 24 00:00:46,060 --> 00:00:46,380 Okay. 25 00:00:46,380 --> 00:00:48,100 So, you know, I hear storytelling a lot. 26 00:00:48,380 --> 00:00:48,660 Yeah. 27 00:00:48,660 --> 00:00:50,020 It's a popular one. 28 00:00:50,100 --> 00:00:51,540 Why does it work so well? 29 00:00:51,940 --> 00:00:54,020 You know, especially for a brand new business. 30 00:00:54,020 --> 00:00:54,300 Yeah. 31 00:00:54,580 --> 00:00:56,260 Well, I think it comes down to. 32 00:00:56,500 --> 00:00:56,820 Yeah. 33 00:00:56,820 --> 00:00:57,620 Yeah. 34 00:00:57,620 --> 00:01:01,700 Psychology stories, they tap into our emotions. 35 00:01:01,980 --> 00:01:04,980 And that makes information not just memorable. 36 00:01:05,020 --> 00:01:05,500 Oh, okay. 37 00:01:05,660 --> 00:01:06,980 But relatable too. 38 00:01:06,980 --> 00:01:07,380 I see. 39 00:01:07,580 --> 00:01:11,700 So there's actually research showing that stories can actually influence consumer 40 00:01:11,700 --> 00:01:17,180 behavior, making people more likely to actually trust and engage with a brand. 41 00:01:17,180 --> 00:01:21,860 So it's not just like listing off, you know, features or benefits. 42 00:01:21,860 --> 00:01:23,020 It's not a list of facts. 43 00:01:23,060 --> 00:01:25,460 It's about like creating this whole narrative. 44 00:01:25,540 --> 00:01:26,140 Exactly. 45 00:01:26,140 --> 00:01:27,700 It's narrative that people can connect with. 46 00:01:27,700 --> 00:01:28,860 That people can get on board with. 47 00:01:28,900 --> 00:01:29,180 Yeah. 48 00:01:29,180 --> 00:01:29,420 Okay. 49 00:01:29,420 --> 00:01:29,900 I like that. 50 00:01:29,900 --> 00:01:36,220 So the source gives a great example of Jenna and her eco-friendly skincare line. 51 00:01:36,220 --> 00:01:36,540 Okay. 52 00:01:36,540 --> 00:01:40,420 Now, instead of just talking about, you know, the ingredients and all the things that are 53 00:01:40,420 --> 00:01:41,460 in her products. 54 00:01:41,460 --> 00:01:42,700 Which is what I would probably do. 55 00:01:42,900 --> 00:01:43,220 Yeah. 56 00:01:43,220 --> 00:01:45,660 Well, she took a different approach. 57 00:01:45,740 --> 00:01:46,020 Okay. 58 00:01:46,140 --> 00:01:49,420 She actually shared her own struggles with sensitive skin. 59 00:01:49,540 --> 00:01:49,980 Oh, wow. 60 00:01:49,980 --> 00:01:50,940 So she made it personal. 61 00:01:51,140 --> 00:01:52,060 She made it personal. 62 00:01:52,100 --> 00:01:53,260 She shared her journey. 63 00:01:53,380 --> 00:01:53,780 Okay. 64 00:01:53,900 --> 00:01:55,460 And people could relate to that. 65 00:01:55,500 --> 00:01:55,900 Totally. 66 00:01:55,900 --> 00:01:58,380 They could see her brand then as a solution. 67 00:01:58,500 --> 00:02:00,380 Not just another product on the shelf. 68 00:02:00,380 --> 00:02:01,340 Like I've been there. 69 00:02:01,660 --> 00:02:02,820 I've had that problem too. 70 00:02:02,820 --> 00:02:03,540 Exactly. 71 00:02:03,580 --> 00:02:04,580 And this thing worked for her. 72 00:02:04,580 --> 00:02:05,660 So maybe it'll work for me. 73 00:02:05,700 --> 00:02:06,420 That's the thinking. 74 00:02:06,820 --> 00:02:07,220 Okay. 75 00:02:07,300 --> 00:02:08,540 So I love that example. 76 00:02:08,580 --> 00:02:08,940 Yeah. 77 00:02:09,180 --> 00:02:12,460 Um, but how do we think about this with our own businesses? 78 00:02:12,500 --> 00:02:12,820 Right. 79 00:02:12,820 --> 00:02:15,260 Like how do we find our story? 80 00:02:15,460 --> 00:02:17,060 Well, you have to ask yourself. 81 00:02:17,100 --> 00:02:17,380 Yeah. 82 00:02:17,540 --> 00:02:19,780 What makes your business unique? 83 00:02:19,820 --> 00:02:20,180 Mm-hmm. 84 00:02:20,300 --> 00:02:22,780 What problem are you solving for your customer? 85 00:02:22,820 --> 00:02:25,100 And most importantly, what's the passion? 86 00:02:25,180 --> 00:02:25,580 Okay. 87 00:02:25,580 --> 00:02:27,540 The driving force behind all of this. 88 00:02:27,580 --> 00:02:27,900 Mm-hmm. 89 00:02:27,940 --> 00:02:30,060 When you can weave those elements together. 90 00:02:30,100 --> 00:02:30,420 Yeah. 91 00:02:30,700 --> 00:02:31,940 You have a story. 92 00:02:32,260 --> 00:02:32,740 That's awesome. 93 00:02:32,780 --> 00:02:34,260 That will truly resonate. 94 00:02:34,380 --> 00:02:34,660 All right. 95 00:02:34,660 --> 00:02:37,860 So we can't talk about launching a business without talking about social media. 96 00:02:37,900 --> 00:02:38,660 Oh, of course not. 97 00:02:38,700 --> 00:02:39,540 It's everywhere. 98 00:02:39,580 --> 00:02:39,940 Right. 99 00:02:40,220 --> 00:02:41,380 But it's unavoidable. 100 00:02:41,620 --> 00:02:42,980 I find it really overwhelming. 101 00:02:43,180 --> 00:02:43,900 Oh, yeah. 102 00:02:43,940 --> 00:02:45,140 All the different platforms. 103 00:02:45,180 --> 00:02:45,700 It's a lot. 104 00:02:45,740 --> 00:02:47,420 Where do we even start? 105 00:02:47,580 --> 00:02:49,140 That's why this source. 106 00:02:49,180 --> 00:02:49,620 Yeah. 107 00:02:49,900 --> 00:02:53,340 Cautions against just blasting your message everywhere. 108 00:02:53,380 --> 00:02:53,780 Okay. 109 00:02:53,780 --> 00:02:55,580 It's not about being the loudest. 110 00:02:55,620 --> 00:02:57,660 Or being on every single platform. 111 00:02:57,700 --> 00:02:58,100 Got it. 112 00:02:58,220 --> 00:02:59,940 It's about being strategic. 113 00:02:59,980 --> 00:03:00,500 Okay. 114 00:03:00,660 --> 00:03:03,300 And choosing the right platforms for your audience. 115 00:03:03,340 --> 00:03:05,260 So it's not a one-size-fits-all approach? 116 00:03:05,300 --> 00:03:06,340 Absolutely not. 117 00:03:06,460 --> 00:03:06,860 Okay. 118 00:03:06,900 --> 00:03:07,700 Like, think about it. 119 00:03:07,740 --> 00:03:14,540 You wouldn't use the same language at a board meeting as you would at a party with your friends. 120 00:03:14,580 --> 00:03:15,540 Totally different vibes. 121 00:03:15,580 --> 00:03:16,140 Exactly. 122 00:03:16,180 --> 00:03:18,860 Each platform has its own language. 123 00:03:18,980 --> 00:03:19,260 Okay. 124 00:03:19,300 --> 00:03:20,340 Its own culture. 125 00:03:20,500 --> 00:03:21,660 You need to adapt your content. 126 00:03:21,700 --> 00:03:22,980 I like that. 127 00:03:22,980 --> 00:03:24,380 To resonate with those people. 128 00:03:24,660 --> 00:03:25,020 Okay. 129 00:03:25,060 --> 00:03:30,540 So the source calls out Instagram, TikTok and LinkedIn as examples. 130 00:03:30,580 --> 00:03:31,540 Prime examples, yeah. 131 00:03:31,580 --> 00:03:32,700 Can we break that down a little bit? 132 00:03:32,740 --> 00:03:33,140 Sure. 133 00:03:33,180 --> 00:03:35,020 Because Instagram is visual. 134 00:03:35,060 --> 00:03:35,380 Yeah. 135 00:03:35,420 --> 00:03:37,460 Visual very much image focused. 136 00:03:37,500 --> 00:03:38,980 But what about TikTok and LinkedIn? 137 00:03:39,020 --> 00:03:40,980 So TikTok is all about creativity. 138 00:03:41,020 --> 00:03:41,380 Okay. 139 00:03:41,420 --> 00:03:42,420 Short form video. 140 00:03:42,460 --> 00:03:42,780 Mm-hmm. 141 00:03:42,820 --> 00:03:44,660 It's where you can show off your personality. 142 00:03:44,700 --> 00:03:45,420 Oh, fun. 143 00:03:45,460 --> 00:03:47,020 Have fun with it behind the scenes. 144 00:03:47,060 --> 00:03:47,540 Okay. 145 00:03:47,580 --> 00:03:48,420 Quick tutorials. 146 00:03:48,460 --> 00:03:48,780 Yeah. 147 00:03:48,820 --> 00:03:51,740 Maybe even a catchy dance challenge if you're brave enough. 148 00:03:51,740 --> 00:03:53,420 I don't know if I'm brave enough for that. 149 00:03:53,460 --> 00:03:57,180 But it's whatever captures attention and sparks conversation. 150 00:03:57,220 --> 00:03:57,500 Okay. 151 00:03:57,540 --> 00:03:59,500 And so LinkedIn is more. 152 00:03:59,540 --> 00:04:00,820 LinkedIn is much more. 153 00:04:00,860 --> 00:04:01,540 Buttoned up. 154 00:04:01,580 --> 00:04:02,100 Yes. 155 00:04:02,140 --> 00:04:02,900 Professional. 156 00:04:02,940 --> 00:04:03,300 Yeah. 157 00:04:03,340 --> 00:04:05,260 It's where you showcase expertise. 158 00:04:05,300 --> 00:04:05,940 Okay. 159 00:04:05,980 --> 00:04:11,620 Share industry insights, connect with potential partners or even investors. 160 00:04:11,660 --> 00:04:12,020 Yeah. 161 00:04:12,060 --> 00:04:14,380 So think thought leadership articles. 162 00:04:14,420 --> 00:04:14,900 Got it. 163 00:04:14,940 --> 00:04:16,460 Webinars, things like that. 164 00:04:16,780 --> 00:04:17,100 Okay. 165 00:04:17,140 --> 00:04:20,980 So it's all about, like you said, being strategic. 166 00:04:21,020 --> 00:04:21,460 Yes. 167 00:04:21,460 --> 00:04:21,740 Yes. 168 00:04:21,780 --> 00:04:24,540 Knowing your audience, knowing the platform. 169 00:04:24,580 --> 00:04:25,380 Exactly. 170 00:04:25,420 --> 00:04:26,900 And creating content that fits. 171 00:04:26,940 --> 00:04:27,860 That fits that mold. 172 00:04:27,900 --> 00:04:28,420 Yes. 173 00:04:28,460 --> 00:04:28,740 Okay. 174 00:04:28,780 --> 00:04:32,100 But creating content is a lot of work. 175 00:04:32,140 --> 00:04:32,540 It is. 176 00:04:32,580 --> 00:04:33,540 For multiple platforms. 177 00:04:33,580 --> 00:04:34,460 Yeah, it's a lot. 178 00:04:34,500 --> 00:04:35,460 Are there any shortcuts? 179 00:04:35,500 --> 00:04:36,300 Well, there are. 180 00:04:36,340 --> 00:04:36,900 Okay. 181 00:04:36,940 --> 00:04:39,580 And this is where user-generated content comes in. 182 00:04:39,620 --> 00:04:40,780 User-generated content. 183 00:04:40,820 --> 00:04:42,500 That gives you basically free advertising. 184 00:04:42,540 --> 00:04:42,860 Okay. 185 00:04:42,900 --> 00:04:43,500 I like free. 186 00:04:43,540 --> 00:04:45,340 That's incredibly effective. 187 00:04:45,380 --> 00:04:45,700 Okay. 188 00:04:45,740 --> 00:04:49,900 Think about it when someone sees a real person raving about your product. 189 00:04:49,940 --> 00:04:50,500 Yeah. 190 00:04:50,500 --> 00:04:55,820 That carries way more weight than any polished marketing campaign could ever hope for. 191 00:04:55,860 --> 00:04:57,860 Because it's like coming from a real person. 192 00:04:57,900 --> 00:04:58,860 A real person? 193 00:04:58,900 --> 00:04:59,220 Yeah. 194 00:04:59,260 --> 00:05:00,300 It's had a good experience. 195 00:05:00,340 --> 00:05:02,700 So how do we actually get people to do that? 196 00:05:02,740 --> 00:05:03,860 To create content. 197 00:05:03,900 --> 00:05:06,020 To create content about our brands. 198 00:05:06,060 --> 00:05:10,060 Well, you want to encourage your customers to share their experiences. 199 00:05:10,100 --> 00:05:11,700 Run contests. 200 00:05:11,740 --> 00:05:12,740 Offer incentives. 201 00:05:12,780 --> 00:05:15,460 Maybe make it really easy for them to tag you in your posts. 202 00:05:15,500 --> 00:05:16,020 Okay. 203 00:05:16,060 --> 00:05:19,540 And, you know, even reposting customer content shows appreciation. 204 00:05:19,540 --> 00:05:20,780 It's like you see them, you hear them. 205 00:05:20,820 --> 00:05:21,500 Exactly. 206 00:05:21,540 --> 00:05:23,060 And it amplifies your reach. 207 00:05:23,100 --> 00:05:23,820 That's a win-win. 208 00:05:23,860 --> 00:05:24,860 It is a win-win. 209 00:05:24,900 --> 00:05:26,460 Speaking of amplifying reach. 210 00:05:26,500 --> 00:05:27,580 Yeah. 211 00:05:27,620 --> 00:05:31,300 The source also talks about influencer collaborations. 212 00:05:31,340 --> 00:05:32,900 Yeah. 213 00:05:32,940 --> 00:05:35,580 But with a little bit of caution. 214 00:05:35,620 --> 00:05:37,380 With a big asterisk. 215 00:05:37,420 --> 00:05:37,700 Yeah. 216 00:05:37,740 --> 00:05:39,540 What's the key to doing this right? 217 00:05:39,580 --> 00:05:41,540 Well, it's all about finding the right partners. 218 00:05:41,580 --> 00:05:42,980 Okay. 219 00:05:42,980 --> 00:05:49,660 And when I say right, I mean influencers whose values and audience align with your brand's message. 220 00:05:49,700 --> 00:05:49,940 Okay. 221 00:05:49,980 --> 00:05:52,260 So not just the biggest name out there. 222 00:05:52,300 --> 00:05:53,020 No, no, no. 223 00:05:53,060 --> 00:05:53,620 It's about. 224 00:05:53,660 --> 00:05:54,900 It's got to be a good fit. 225 00:05:54,940 --> 00:05:55,140 Yeah. 226 00:05:55,180 --> 00:05:56,820 Like finding someone who's a good fit. 227 00:05:56,860 --> 00:05:57,900 It's like matchmaking. 228 00:05:57,940 --> 00:05:58,340 Okay. 229 00:05:58,380 --> 00:05:59,900 You want to find that perfect match. 230 00:05:59,940 --> 00:06:00,380 I like that. 231 00:06:00,420 --> 00:06:04,860 So their content feels natural and integrated with your brand. 232 00:06:04,900 --> 00:06:06,580 So it doesn't feel like a blatant ad. 233 00:06:06,620 --> 00:06:07,300 Exactly. 234 00:06:07,340 --> 00:06:07,540 Okay. 235 00:06:07,580 --> 00:06:09,260 Do you have an example of what that would look like? 236 00:06:09,300 --> 00:06:10,220 Sure. 237 00:06:10,260 --> 00:06:12,700 The source mentions a fitness brand. 238 00:06:12,700 --> 00:06:13,060 Okay. 239 00:06:13,100 --> 00:06:17,180 That partnered with an influencer who regularly made workout videos. 240 00:06:17,220 --> 00:06:17,540 Okay. 241 00:06:17,580 --> 00:06:18,220 That makes sense. 242 00:06:18,260 --> 00:06:18,540 Yeah. 243 00:06:18,580 --> 00:06:20,740 So they created a series of videos together. 244 00:06:20,780 --> 00:06:21,100 Okay. 245 00:06:21,140 --> 00:06:22,940 Showcasing the brand's gear. 246 00:06:22,980 --> 00:06:23,460 Mm-hmm. 247 00:06:23,500 --> 00:06:27,180 But it was done in a way that felt organic to her style. 248 00:06:27,220 --> 00:06:27,860 Cool. 249 00:06:27,900 --> 00:06:30,180 So it didn't feel forced or out of place. 250 00:06:30,220 --> 00:06:30,780 Yeah, yeah. 251 00:06:30,820 --> 00:06:33,580 And her audience responded well because they trust her. 252 00:06:33,620 --> 00:06:33,980 Right. 253 00:06:34,020 --> 00:06:35,380 They trust her recommendation. 254 00:06:35,420 --> 00:06:36,380 They trust your opinion. 255 00:06:36,420 --> 00:06:36,700 Yeah. 256 00:06:36,740 --> 00:06:39,020 So it's about reaching those right people. 257 00:06:39,060 --> 00:06:39,740 Yes. 258 00:06:39,780 --> 00:06:42,300 With a message that feels authentic. 259 00:06:42,300 --> 00:06:43,500 Authentic and genuine. 260 00:06:43,540 --> 00:06:44,180 Yeah. 261 00:06:44,220 --> 00:06:44,580 Okay. 262 00:06:44,620 --> 00:06:46,780 I'm starting to see how all these pieces fit together. 263 00:06:46,820 --> 00:06:47,860 It's all coming together. 264 00:06:47,900 --> 00:06:50,620 But what about my online home base? 265 00:06:50,660 --> 00:06:51,940 Ah, your website. 266 00:06:51,980 --> 00:06:52,460 Yeah. 267 00:06:52,500 --> 00:06:53,700 I know I need a website. 268 00:06:53,740 --> 00:06:54,380 Of course. 269 00:06:54,420 --> 00:06:56,220 But honestly, I don't even know where to begin. 270 00:06:56,260 --> 00:06:57,860 Well, this is where SEO comes in. 271 00:06:57,900 --> 00:06:58,380 SEO. 272 00:06:58,420 --> 00:06:59,980 Search engine optimization. 273 00:07:00,020 --> 00:07:00,260 Okay. 274 00:07:00,300 --> 00:07:03,900 Which is all about making your website easily discoverable 275 00:07:03,940 --> 00:07:06,260 by people who are searching for what you offer. 276 00:07:06,300 --> 00:07:08,460 So SEO helps people find me. 277 00:07:08,500 --> 00:07:09,940 It's like a digital signpost. 278 00:07:09,940 --> 00:07:12,380 Okay, so SEO helps people find my website. 279 00:07:12,420 --> 00:07:12,820 Yeah. 280 00:07:12,860 --> 00:07:13,940 When they're searching online. 281 00:07:13,980 --> 00:07:14,860 When they're searching online. 282 00:07:14,900 --> 00:07:16,820 But how do I actually do SEO? 283 00:07:16,860 --> 00:07:20,140 Well, the source suggests starting with keyword research. 284 00:07:20,180 --> 00:07:21,060 Keyword research. 285 00:07:21,100 --> 00:07:25,900 Which basically means think about the words and phrases 286 00:07:25,940 --> 00:07:30,340 that people might actually use to search for products or services. 287 00:07:30,380 --> 00:07:32,340 Like if I'm selling handmade jewelry. 288 00:07:32,380 --> 00:07:32,900 Okay. 289 00:07:32,940 --> 00:07:36,900 I might use keywords like handmade earrings or statement necklaces. 290 00:07:36,940 --> 00:07:37,420 Exactly. 291 00:07:37,460 --> 00:07:38,620 Or unique gifts. 292 00:07:38,660 --> 00:07:39,180 Perfect. 293 00:07:39,220 --> 00:07:39,580 Right. 294 00:07:39,580 --> 00:07:41,820 And once you have a list of these words. 295 00:07:41,860 --> 00:07:42,140 Yeah. 296 00:07:42,180 --> 00:07:44,420 You can incorporate them into your website. 297 00:07:44,460 --> 00:07:44,900 Gotcha. 298 00:07:44,940 --> 00:07:46,780 So search engines can understand. 299 00:07:46,820 --> 00:07:47,220 Makes sense. 300 00:07:47,260 --> 00:07:48,420 What your website's about. 301 00:07:48,460 --> 00:07:52,340 Okay, but wait, there's more to a website than just keywords. 302 00:07:52,380 --> 00:07:53,260 Oh, absolutely. 303 00:07:53,300 --> 00:07:54,380 It's not just a list of words. 304 00:07:54,420 --> 00:07:55,740 No, it's not just a jumble. 305 00:07:55,780 --> 00:07:56,140 Okay. 306 00:07:56,180 --> 00:08:00,220 The source really emphasizes creating valuable content. 307 00:08:00,260 --> 00:08:00,700 Okay. 308 00:08:00,740 --> 00:08:02,620 That goes beyond just selling. 309 00:08:02,660 --> 00:08:03,060 Okay. 310 00:08:03,100 --> 00:08:07,820 So think blog posts, guides, videos, anything. 311 00:08:07,820 --> 00:08:10,260 So give people a reason to come to my site. 312 00:08:10,300 --> 00:08:10,620 Yes. 313 00:08:10,660 --> 00:08:12,540 Give them a reason to stay. 314 00:08:12,580 --> 00:08:13,900 And maybe even learn something. 315 00:08:13,940 --> 00:08:16,220 And learn something even if they're not ready to buy yet. 316 00:08:16,260 --> 00:08:16,860 Okay. 317 00:08:16,900 --> 00:08:19,220 So the source actually tells a story. 318 00:08:19,260 --> 00:08:19,620 Okay. 319 00:08:19,660 --> 00:08:23,340 About stumbling upon a blog about organic gardening. 320 00:08:23,380 --> 00:08:24,380 Okay, I like that. 321 00:08:24,420 --> 00:08:27,220 And they were so impressed by the content. 322 00:08:27,260 --> 00:08:27,660 Yeah. 323 00:08:27,700 --> 00:08:29,940 That they ended up buying products from that company. 324 00:08:29,980 --> 00:08:30,300 Wow. 325 00:08:30,340 --> 00:08:31,460 So it really does pay off. 326 00:08:31,500 --> 00:08:31,780 It does. 327 00:08:31,820 --> 00:08:33,100 It builds that trust. 328 00:08:33,140 --> 00:08:33,380 Okay. 329 00:08:33,420 --> 00:08:34,460 In that relationship. 330 00:08:34,500 --> 00:08:35,020 Okay. 331 00:08:35,060 --> 00:08:36,260 And speaking of building trust. 332 00:08:36,300 --> 00:08:36,700 Yeah. 333 00:08:36,700 --> 00:08:38,620 Let's talk about email marketing. 334 00:08:38,660 --> 00:08:40,620 Another oldie but giddy. 335 00:08:40,660 --> 00:08:41,300 Yeah, I'll admit. 336 00:08:41,340 --> 00:08:41,540 Yeah. 337 00:08:41,580 --> 00:08:43,580 I've been a little skeptical about email marketing. 338 00:08:43,620 --> 00:08:44,420 I get it. 339 00:08:44,460 --> 00:08:48,020 Because isn't everybody's inbox already overflowing? 340 00:08:48,060 --> 00:08:48,820 They are. 341 00:08:48,860 --> 00:08:49,780 With emails? 342 00:08:49,820 --> 00:08:50,540 Absolutely. 343 00:08:50,580 --> 00:08:51,500 But here's the thing. 344 00:08:51,540 --> 00:08:52,140 Okay. 345 00:08:52,180 --> 00:08:56,780 Email marketing lets you build direct personalized relationships. 346 00:08:56,820 --> 00:08:57,180 Okay. 347 00:08:57,220 --> 00:09:00,340 It's like having a one-on-one conversation. 348 00:09:00,380 --> 00:09:00,860 Okay. 349 00:09:00,900 --> 00:09:05,100 Delivering valuable information straight to their inbox. 350 00:09:05,100 --> 00:09:09,500 So it's not just like blasting out a generic message to everybody? 351 00:09:09,540 --> 00:09:11,060 No, it's much more tailored. 352 00:09:11,100 --> 00:09:11,700 Okay. 353 00:09:11,740 --> 00:09:14,300 But how do you even get people to sign up? 354 00:09:14,340 --> 00:09:15,220 To sign up. 355 00:09:15,260 --> 00:09:16,620 For an email list these days? 356 00:09:16,660 --> 00:09:20,260 Well, the source suggests offering something of value. 357 00:09:20,300 --> 00:09:20,980 Okay. 358 00:09:21,020 --> 00:09:23,180 In exchange for that email address. 359 00:09:23,220 --> 00:09:23,740 Like what? 360 00:09:23,780 --> 00:09:28,660 Like a free e-book, exclusive discounts, early access to new products. 361 00:09:28,700 --> 00:09:28,900 Okay. 362 00:09:28,940 --> 00:09:30,140 So it's like a give and take. 363 00:09:30,180 --> 00:09:30,820 Exactly. 364 00:09:30,860 --> 00:09:35,020 Give them an incentive that makes them feel like they're getting something. 365 00:09:35,020 --> 00:09:35,500 Okay. 366 00:09:35,540 --> 00:09:37,420 And then how do we keep them engaged? 367 00:09:37,460 --> 00:09:41,100 Once you have them on your list, nurture those relationships. 368 00:09:41,140 --> 00:09:41,660 Okay. 369 00:09:41,700 --> 00:09:46,140 Engaging content, personalized messages, targeted offers. 370 00:09:46,180 --> 00:09:48,540 And don't be afraid to get personal. 371 00:09:48,580 --> 00:09:49,300 Oh, okay. 372 00:09:49,340 --> 00:09:54,100 The source gives an example of a startup founder who sent out a really heartfelt email. 373 00:09:54,140 --> 00:09:54,540 Okay. 374 00:09:54,580 --> 00:09:55,980 Detailing their journey. 375 00:09:56,020 --> 00:09:57,740 And it resonated with their customers. 376 00:09:57,780 --> 00:09:59,100 It's that human touch again. 377 00:09:59,140 --> 00:09:59,940 The human touch. 378 00:09:59,980 --> 00:10:02,260 People want to connect with the person behind the brand. 379 00:10:02,300 --> 00:10:03,220 Exactly. 380 00:10:03,220 --> 00:10:05,780 Okay. I'm convinced I'm on board with email marketing. 381 00:10:05,820 --> 00:10:06,700 I'm glad to hear it. 382 00:10:06,740 --> 00:10:08,540 Okay. So we've covered storytelling. 383 00:10:08,580 --> 00:10:09,820 We've covered social media. 384 00:10:09,860 --> 00:10:10,420 A lot. 385 00:10:10,460 --> 00:10:15,140 Influencer collaborations, websites, email marketing. 386 00:10:15,180 --> 00:10:16,580 It's a lot to take in. 387 00:10:16,620 --> 00:10:17,860 We've covered a lot of ground. 388 00:10:17,900 --> 00:10:18,780 We have. 389 00:10:18,820 --> 00:10:21,460 I'm sensing there's more to come. 390 00:10:21,500 --> 00:10:22,340 There's more to come. 391 00:10:22,380 --> 00:10:23,460 But we're going to take a little break. 392 00:10:23,500 --> 00:10:24,260 A little break. 393 00:10:24,300 --> 00:10:25,140 And we'll be right back. 394 00:10:25,180 --> 00:10:26,300 We'll be right back. 395 00:10:26,340 --> 00:10:26,700 Okay. 396 00:10:26,740 --> 00:10:31,060 So we've been exploring all these digital ways to get the word out about a new business. 397 00:10:31,100 --> 00:10:31,340 Right. 398 00:10:31,380 --> 00:10:32,820 All these online strategies. 399 00:10:32,820 --> 00:10:35,260 But now I want to step away from the screens. 400 00:10:35,300 --> 00:10:36,700 Yeah. 401 00:10:36,740 --> 00:10:38,140 Step into the real world. 402 00:10:38,180 --> 00:10:38,780 Exactly. 403 00:10:38,820 --> 00:10:41,220 Because the source talks about something called... 404 00:10:41,260 --> 00:10:41,940 Networking? 405 00:10:41,980 --> 00:10:43,620 Networking and community engagement. 406 00:10:43,660 --> 00:10:46,740 Yeah. It's all about those real world connections. 407 00:10:46,780 --> 00:10:51,620 I like that because, you know, in a world that's like increasingly digital. 408 00:10:51,660 --> 00:10:53,540 Right. Everything's online these days. 409 00:10:53,580 --> 00:10:58,620 It feels like those face-to-face interactions can make a big difference. 410 00:10:58,660 --> 00:10:59,620 They really can. 411 00:10:59,660 --> 00:11:00,700 It feels more real. 412 00:11:00,740 --> 00:11:01,460 Yeah. 413 00:11:01,500 --> 00:11:02,500 I'll admit though. 414 00:11:02,500 --> 00:11:03,300 What's that? 415 00:11:03,340 --> 00:11:04,900 Networking makes me a little nervous. 416 00:11:04,940 --> 00:11:06,180 Yeah. Yeah. I get that. 417 00:11:06,220 --> 00:11:08,660 I like the thought of going up to people. 418 00:11:08,700 --> 00:11:09,500 I don't know. 419 00:11:09,540 --> 00:11:10,740 It can be intimidating? 420 00:11:10,780 --> 00:11:11,580 Yeah. 421 00:11:11,620 --> 00:11:12,300 Any advice? 422 00:11:12,340 --> 00:11:14,580 Well, the source actually has some great suggestions. 423 00:11:14,620 --> 00:11:14,940 Okay. 424 00:11:14,980 --> 00:11:17,380 They recommend starting with local events. 425 00:11:17,420 --> 00:11:18,420 Oh, okay. 426 00:11:18,460 --> 00:11:20,780 Trade shows, industry conferences. 427 00:11:20,820 --> 00:11:23,380 So find those events where my people are. 428 00:11:23,420 --> 00:11:25,820 Exactly where your target audience is. 429 00:11:25,860 --> 00:11:26,460 Okay. 430 00:11:26,500 --> 00:11:28,500 It's a chance to meet potential customers. 431 00:11:28,540 --> 00:11:29,220 Okay. 432 00:11:29,260 --> 00:11:30,900 Partners build relationships. 433 00:11:30,940 --> 00:11:31,460 Okay. 434 00:11:31,460 --> 00:11:33,220 So I show up to this event. 435 00:11:33,260 --> 00:11:33,900 Yeah. 436 00:11:33,940 --> 00:11:34,580 Then what? 437 00:11:34,620 --> 00:11:35,260 Well, don't worry. 438 00:11:35,300 --> 00:11:36,300 It doesn't have to be awkward. 439 00:11:36,340 --> 00:11:36,580 Okay. 440 00:11:36,620 --> 00:11:38,140 Because I'm picturing myself in the corner. 441 00:11:38,180 --> 00:11:38,700 Yeah. 442 00:11:38,740 --> 00:11:40,580 Like awkwardly holding a glass of water. 443 00:11:40,620 --> 00:11:41,740 No. Just remember. 444 00:11:41,780 --> 00:11:42,740 Okay. 445 00:11:42,780 --> 00:11:46,580 Be genuinely interested in the people you meet. 446 00:11:46,620 --> 00:11:47,180 Okay. 447 00:11:47,220 --> 00:11:49,460 Focus on building those connections. 448 00:11:49,500 --> 00:11:52,180 So it's not about like forcing a sales pitch. 449 00:11:52,220 --> 00:11:53,660 No. No sales pitches. 450 00:11:53,700 --> 00:11:55,300 Or collecting a million business cards. 451 00:11:55,340 --> 00:11:56,660 No. Be genuine. 452 00:11:56,700 --> 00:11:57,540 Have conversation. 453 00:11:57,580 --> 00:11:58,620 Have real conversation. 454 00:11:58,660 --> 00:11:59,660 Yeah. Okay. I like that. 455 00:11:59,660 --> 00:12:03,020 Yeah. The source even tells a story about attending a small business fair. 456 00:12:03,060 --> 00:12:03,820 No fun. 457 00:12:03,860 --> 00:12:06,260 And, you know, connecting with fellow entrepreneurs. 458 00:12:06,300 --> 00:12:06,860 Yeah. 459 00:12:06,900 --> 00:12:10,140 Those conversations actually led to future collaborations. 460 00:12:10,180 --> 00:12:10,860 I love that. 461 00:12:10,900 --> 00:12:11,340 Yeah. 462 00:12:11,380 --> 00:12:14,300 Okay. So it's not just about in person though. 463 00:12:14,340 --> 00:12:14,900 No. 464 00:12:14,940 --> 00:12:18,980 Right. Because the source talks about building online communities as well. 465 00:12:19,020 --> 00:12:20,380 Right. Online communities. 466 00:12:20,420 --> 00:12:25,980 So we online communities are part of real world connections? 467 00:12:26,020 --> 00:12:27,020 I mean, they can be. 468 00:12:27,060 --> 00:12:27,580 Okay. 469 00:12:27,580 --> 00:12:31,500 Think of them as an extension of those in person interactions. 470 00:12:31,540 --> 00:12:31,860 Okay. 471 00:12:31,900 --> 00:12:35,620 They give people a platform to connect, to share their experiences. 472 00:12:35,660 --> 00:12:36,060 Okay. 473 00:12:36,100 --> 00:12:39,660 And engage with your brand on a deeper level. 474 00:12:39,700 --> 00:12:41,940 So it's not just me talking at them. 475 00:12:41,980 --> 00:12:42,500 No. 476 00:12:42,540 --> 00:12:44,820 It's them talking to each other and to me. 477 00:12:44,860 --> 00:12:47,700 Right. It fosters a sense of belonging. 478 00:12:47,740 --> 00:12:48,300 Okay. 479 00:12:48,340 --> 00:12:49,820 And shared passion. 480 00:12:49,860 --> 00:12:50,380 Yeah. 481 00:12:50,420 --> 00:12:52,620 Which can be really powerful for a brand. 482 00:12:52,660 --> 00:12:56,140 Yeah. So it all ties back to building brand awareness. 483 00:12:56,180 --> 00:12:56,780 It does. 484 00:12:56,780 --> 00:12:59,140 It's not just about getting your name out there. 485 00:12:59,180 --> 00:13:01,140 It's about creating a community. 486 00:13:01,180 --> 00:13:01,980 Creating a community. 487 00:13:02,020 --> 00:13:02,900 Around your brand. 488 00:13:02,940 --> 00:13:04,100 Around what you do. 489 00:13:04,140 --> 00:13:05,060 Yeah. I like that. 490 00:13:05,100 --> 00:13:07,020 Think about the brands you really love. 491 00:13:07,060 --> 00:13:07,460 Yeah. 492 00:13:07,500 --> 00:13:09,140 The ones you feel connected to. 493 00:13:09,180 --> 00:13:09,620 Yeah. 494 00:13:09,660 --> 00:13:13,460 Chances are they've done a great job at fostering a sense of community. 495 00:13:13,500 --> 00:13:15,020 It's like they're not just selling a product. 496 00:13:15,060 --> 00:13:15,460 Yeah. 497 00:13:15,500 --> 00:13:17,740 They're creating like an experience. 498 00:13:17,780 --> 00:13:19,100 An experience of feeling. 499 00:13:19,140 --> 00:13:19,780 Yeah. 500 00:13:19,820 --> 00:13:22,540 And speaking of creating an experience. 501 00:13:22,580 --> 00:13:23,100 Okay. 502 00:13:23,140 --> 00:13:25,100 Let's move on to another key element. 503 00:13:25,100 --> 00:13:27,700 Okay. The source talks about consistency. 504 00:13:27,740 --> 00:13:29,260 Okay. I'm sensing a theme here. 505 00:13:29,300 --> 00:13:29,740 Oh yeah. 506 00:13:29,780 --> 00:13:31,340 Because we talked about being consistent. 507 00:13:31,380 --> 00:13:31,660 Right. 508 00:13:31,700 --> 00:13:32,660 Across social media. 509 00:13:32,700 --> 00:13:33,220 Mm-hmm. 510 00:13:33,260 --> 00:13:34,220 But now. 511 00:13:34,260 --> 00:13:36,500 This is about overall brand consistency. 512 00:13:36,540 --> 00:13:37,020 Got it. 513 00:13:37,060 --> 00:13:40,020 So your brand's voice message, visuals. 514 00:13:40,060 --> 00:13:40,500 Yeah. 515 00:13:40,540 --> 00:13:42,580 All of it needs to be cohesive. 516 00:13:42,620 --> 00:13:46,540 So whether someone sees my brand online or in person. 517 00:13:46,580 --> 00:13:47,420 Exactly. 518 00:13:47,460 --> 00:13:49,420 It should feel like the same brand. 519 00:13:49,460 --> 00:13:50,940 The same brand. 520 00:13:50,980 --> 00:13:52,220 The same message. 521 00:13:52,260 --> 00:13:52,740 Okay. 522 00:13:52,780 --> 00:13:54,660 But that feels like a lot to manage. 523 00:13:54,660 --> 00:13:56,580 I know it can be overwhelming. 524 00:13:56,620 --> 00:13:56,900 Yeah. 525 00:13:56,940 --> 00:14:00,620 But the source recommends starting with brand guidelines. 526 00:14:00,660 --> 00:14:01,940 Okay. Brand guidelines. 527 00:14:01,980 --> 00:14:03,500 Think of it like a blueprint. 528 00:14:03,540 --> 00:14:03,860 Okay. 529 00:14:03,900 --> 00:14:05,620 That outlines everything. 530 00:14:05,660 --> 00:14:06,300 Yeah. 531 00:14:06,340 --> 00:14:08,900 Your brand's core values. 532 00:14:08,940 --> 00:14:10,060 Mission statement. 533 00:14:10,100 --> 00:14:10,460 Mm-hmm. 534 00:14:10,500 --> 00:14:13,140 Even visual elements like your color palette. 535 00:14:13,180 --> 00:14:13,660 Okay. 536 00:14:13,700 --> 00:14:15,340 Typography logo usage. 537 00:14:15,380 --> 00:14:16,940 So it's like a style guide for my brand. 538 00:14:16,980 --> 00:14:17,380 Exactly. 539 00:14:17,420 --> 00:14:19,380 To make sure everything looks and feels the same. 540 00:14:19,420 --> 00:14:20,740 Keeps everything consistent. 541 00:14:20,780 --> 00:14:22,700 Yeah. Because if it's all over the place. 542 00:14:22,740 --> 00:14:23,220 Right. 543 00:14:23,260 --> 00:14:24,100 People aren't going to get it. 544 00:14:24,100 --> 00:14:25,420 It's confusing for people. 545 00:14:25,460 --> 00:14:25,660 Right. 546 00:14:25,700 --> 00:14:26,940 They won't know what you're about. 547 00:14:26,980 --> 00:14:27,460 Yeah. 548 00:14:27,500 --> 00:14:27,740 Okay. 549 00:14:27,780 --> 00:14:30,100 So consistency builds trust. 550 00:14:30,140 --> 00:14:31,740 It builds trust familiarity. 551 00:14:31,780 --> 00:14:32,140 Okay. 552 00:14:32,180 --> 00:14:35,340 Makes people more likely to engage with you. 553 00:14:35,380 --> 00:14:35,620 Yeah. 554 00:14:35,660 --> 00:14:38,140 And ultimately become loyal customers. 555 00:14:38,180 --> 00:14:40,420 It's like when you walk into your favorite coffee shop. 556 00:14:40,460 --> 00:14:40,940 Oh yeah. 557 00:14:40,980 --> 00:14:42,220 Everything feels familiar. 558 00:14:42,260 --> 00:14:42,700 Yeah. 559 00:14:42,740 --> 00:14:44,100 It feels like home. 560 00:14:44,140 --> 00:14:45,500 You know what to expect. 561 00:14:45,540 --> 00:14:45,780 Okay. 562 00:14:45,820 --> 00:14:48,540 So how do I define my brand's personality? 563 00:14:48,580 --> 00:14:49,980 Well, think about it this way. 564 00:14:50,020 --> 00:14:52,060 If your brand were a person. 565 00:14:52,100 --> 00:14:52,660 Okay. 566 00:14:52,660 --> 00:14:54,420 What would their personality be like? 567 00:14:54,460 --> 00:14:55,220 Okay. 568 00:14:55,260 --> 00:14:57,620 Would they be playful? 569 00:14:57,660 --> 00:14:58,500 Humorous? 570 00:14:58,540 --> 00:14:58,980 Okay. 571 00:14:59,020 --> 00:15:00,660 Serious, informative. 572 00:15:00,700 --> 00:15:01,260 All right. 573 00:15:01,300 --> 00:15:02,860 What kind of clothes would they wear? 574 00:15:02,900 --> 00:15:03,620 I like this. 575 00:15:03,660 --> 00:15:05,300 What music would they listen to? 576 00:15:05,340 --> 00:15:06,300 So bring it to life. 577 00:15:06,340 --> 00:15:07,740 Bring your brand to life. 578 00:15:07,780 --> 00:15:08,220 Yeah. 579 00:15:08,260 --> 00:15:09,340 Make it a person. 580 00:15:09,380 --> 00:15:09,780 Okay. 581 00:15:09,820 --> 00:15:11,540 And it's not just about looks. 582 00:15:11,580 --> 00:15:11,940 Right. 583 00:15:11,980 --> 00:15:12,220 No. 584 00:15:12,260 --> 00:15:13,500 It's also about the message. 585 00:15:13,540 --> 00:15:14,140 Absolutely. 586 00:15:14,180 --> 00:15:15,220 What's the core message? 587 00:15:15,260 --> 00:15:16,140 What are you trying to say? 588 00:15:16,180 --> 00:15:16,420 Yeah. 589 00:15:16,460 --> 00:15:17,620 What problems are you solving? 590 00:15:17,660 --> 00:15:17,860 Okay. 591 00:15:17,900 --> 00:15:19,700 So I need to think about the look and feel. 592 00:15:19,740 --> 00:15:20,340 Yes. 593 00:15:20,380 --> 00:15:21,900 But also the message. 594 00:15:21,900 --> 00:15:23,060 The message is key. 595 00:15:23,100 --> 00:15:23,500 Yeah. 596 00:15:23,540 --> 00:15:26,300 Make sure it's woven into everything you do. 597 00:15:26,340 --> 00:15:27,940 It's like a thread that runs through everything. 598 00:15:27,980 --> 00:15:29,260 A common thread. 599 00:15:29,300 --> 00:15:29,820 Okay. 600 00:15:29,860 --> 00:15:31,940 This is starting to feel less overwhelming. 601 00:15:31,980 --> 00:15:32,780 Good. 602 00:15:32,820 --> 00:15:34,380 And more like a fun challenge. 603 00:15:34,420 --> 00:15:35,900 That's the spirit. 604 00:15:35,940 --> 00:15:36,220 All right. 605 00:15:36,260 --> 00:15:37,740 So we've covered a lot today. 606 00:15:37,780 --> 00:15:38,380 We have. 607 00:15:38,420 --> 00:15:40,620 From storytelling and social media. 608 00:15:40,660 --> 00:15:41,020 Mm-hmm. 609 00:15:41,060 --> 00:15:43,380 To networking, community building. 610 00:15:43,420 --> 00:15:43,820 Right. 611 00:15:43,860 --> 00:15:45,260 Branded consistency. 612 00:15:45,300 --> 00:15:45,980 It's a lot. 613 00:15:46,020 --> 00:15:47,860 It feels like we need a whole other deep dive 614 00:15:47,900 --> 00:15:48,860 to unpack all this. 615 00:15:48,900 --> 00:15:49,340 I don't know. 616 00:15:49,380 --> 00:15:51,140 But I'm sensing there's still more to come. 617 00:15:51,140 --> 00:15:52,060 There's a little bit more. 618 00:15:52,100 --> 00:15:52,580 Okay. 619 00:15:52,620 --> 00:15:53,580 We'll be right back. 620 00:15:55,940 --> 00:15:58,420 Welcome back for the final part of our deep dive 621 00:15:58,460 --> 00:16:01,580 into most influential marketing tactics 622 00:16:01,620 --> 00:16:03,620 for launching a new business. 623 00:16:03,660 --> 00:16:03,860 Okay. 624 00:16:03,900 --> 00:16:06,300 So we've explored a ton of different ways 625 00:16:06,340 --> 00:16:07,820 to build that brand awareness. 626 00:16:07,860 --> 00:16:08,340 Right. 627 00:16:08,380 --> 00:16:09,540 We've covered a lot of ground. 628 00:16:09,580 --> 00:16:12,260 I feel like we've talked about everything from 629 00:16:12,300 --> 00:16:14,740 crafting a compelling brand story. 630 00:16:14,780 --> 00:16:15,140 Yeah. 631 00:16:15,180 --> 00:16:18,500 To creating a consistent experience. 632 00:16:18,540 --> 00:16:19,100 Yeah. 633 00:16:19,140 --> 00:16:21,060 Making sure it all looks and feels the same. 634 00:16:21,060 --> 00:16:21,740 Exactly. 635 00:16:21,780 --> 00:16:22,660 Yeah. 636 00:16:22,700 --> 00:16:24,660 But before we wrap up, I think it's important to take 637 00:16:24,700 --> 00:16:25,580 a step back. 638 00:16:25,620 --> 00:16:26,100 Okay. 639 00:16:26,140 --> 00:16:26,460 Yeah. 640 00:16:26,500 --> 00:16:29,660 And really distill the key takeaways. 641 00:16:29,700 --> 00:16:30,140 Okay. 642 00:16:30,180 --> 00:16:32,540 So for you, what stands out? 643 00:16:32,580 --> 00:16:33,500 Ooh, that's a good question. 644 00:16:33,540 --> 00:16:36,300 As the most important thing to remember from all of this. 645 00:16:36,340 --> 00:16:38,900 You know, I would say it all comes back to authenticity. 646 00:16:38,940 --> 00:16:39,260 Okay. 647 00:16:39,300 --> 00:16:40,180 Authenticity. 648 00:16:40,220 --> 00:16:40,420 Yeah. 649 00:16:40,460 --> 00:16:41,100 Remember Jenna? 650 00:16:41,140 --> 00:16:41,860 Yeah, with the skincare. 651 00:16:41,900 --> 00:16:42,700 With the skincare line. 652 00:16:42,740 --> 00:16:43,260 Yeah. 653 00:16:43,300 --> 00:16:48,020 Her story resonated because it was real relatable heartfelt. 654 00:16:48,060 --> 00:16:50,140 It wasn't just about selling a product. 655 00:16:50,180 --> 00:16:50,500 Right. 656 00:16:50,500 --> 00:16:52,260 It was about connecting with people. 657 00:16:52,300 --> 00:16:53,140 Like I get you. 658 00:16:53,180 --> 00:16:54,140 Yeah, I've been there. 659 00:16:54,180 --> 00:16:54,420 Yeah. 660 00:16:54,460 --> 00:16:54,700 Okay. 661 00:16:54,740 --> 00:16:56,420 So how can someone listening to this? 662 00:16:56,460 --> 00:16:56,900 Right. 663 00:16:56,940 --> 00:16:58,380 Find their story. 664 00:16:58,420 --> 00:17:00,500 Well, the thing is going to make them stand out. 665 00:17:00,540 --> 00:17:01,980 It goes back to those questions. 666 00:17:02,020 --> 00:17:02,220 Okay. 667 00:17:02,260 --> 00:17:03,980 What makes you unique? 668 00:17:04,020 --> 00:17:04,180 Yeah. 669 00:17:04,220 --> 00:17:06,140 What problem are you solving? 670 00:17:06,180 --> 00:17:07,980 And what are you passionate about? 671 00:17:08,020 --> 00:17:08,340 Okay. 672 00:17:08,380 --> 00:17:11,220 So it's about like, yeah, finding that sweet spot where my 673 00:17:11,260 --> 00:17:11,820 passion. 674 00:17:11,860 --> 00:17:12,420 Exactly. 675 00:17:12,460 --> 00:17:14,060 Meets my customer's needs. 676 00:17:14,100 --> 00:17:15,220 Where they intersect. 677 00:17:15,260 --> 00:17:15,660 Yeah. 678 00:17:15,700 --> 00:17:17,380 And like you said, it's about being genuine. 679 00:17:17,420 --> 00:17:17,940 Right. 680 00:17:17,940 --> 00:17:20,540 People can spot a fake a mile away. 681 00:17:20,580 --> 00:17:21,420 Oh, for sure. 682 00:17:21,460 --> 00:17:21,860 Right. 683 00:17:21,900 --> 00:17:22,460 Okay. 684 00:17:22,500 --> 00:17:25,780 And I think another important thing to remember is that 685 00:17:25,820 --> 00:17:27,220 building a brand. 686 00:17:27,260 --> 00:17:27,940 Yes. 687 00:17:27,980 --> 00:17:30,100 Isn't a one time thing. 688 00:17:30,140 --> 00:17:31,460 It's not a one and done. 689 00:17:31,500 --> 00:17:32,660 It's an ongoing process. 690 00:17:32,700 --> 00:17:34,460 It's a marathon, not a sprint. 691 00:17:34,500 --> 00:17:35,940 Oh, like that. 692 00:17:35,980 --> 00:17:38,340 It's about constantly, you know. 693 00:17:38,380 --> 00:17:38,780 Yeah. 694 00:17:38,820 --> 00:17:42,500 Nurturing those relationships, staying top of mind. 695 00:17:42,540 --> 00:17:42,860 Yeah. 696 00:17:42,900 --> 00:17:44,900 Consistently delivering value. 697 00:17:44,940 --> 00:17:45,300 Okay. 698 00:17:45,340 --> 00:17:47,060 So how do we keep that momentum going? 699 00:17:47,060 --> 00:17:48,300 Embrace the journey. 700 00:17:48,340 --> 00:17:48,860 Okay. 701 00:17:48,900 --> 00:17:52,060 You know, don't be afraid to experiment with different 702 00:17:52,100 --> 00:17:56,060 tactics, track your results, adapt as you go. 703 00:17:56,100 --> 00:17:58,500 And I think that's where it gets really interesting. 704 00:17:58,540 --> 00:17:58,900 Yeah. 705 00:17:58,940 --> 00:18:01,940 Because what works for one business might not work for 706 00:18:01,980 --> 00:18:02,340 another. 707 00:18:02,380 --> 00:18:02,980 Exactly. 708 00:18:03,020 --> 00:18:05,140 So it's about finding that right mix. 709 00:18:05,180 --> 00:18:05,940 The right recipe. 710 00:18:05,980 --> 00:18:09,140 Of strategies that really align with your brand in your 711 00:18:09,180 --> 00:18:09,500 audience. 712 00:18:09,540 --> 00:18:11,300 Line those perfect ingredients. 713 00:18:11,340 --> 00:18:11,580 Okay. 714 00:18:11,620 --> 00:18:13,580 So like, don't be afraid to get creative. 715 00:18:13,620 --> 00:18:14,100 Right. 716 00:18:14,140 --> 00:18:15,140 Try new things. 717 00:18:15,180 --> 00:18:15,740 Yeah. 718 00:18:15,740 --> 00:18:18,300 Most importantly, have fun along the way. 719 00:18:18,340 --> 00:18:19,100 Have fun. 720 00:18:19,140 --> 00:18:22,180 Because this is a journey of discovery. 721 00:18:22,220 --> 00:18:22,820 Absolutely. 722 00:18:22,860 --> 00:18:24,100 Both for you and your audience. 723 00:18:24,140 --> 00:18:25,140 Learn as you go. 724 00:18:25,180 --> 00:18:26,260 Yeah. 725 00:18:26,300 --> 00:18:26,580 All right. 726 00:18:26,620 --> 00:18:28,620 So we've covered so much in this deep dive. 727 00:18:28,660 --> 00:18:29,180 We have. 728 00:18:29,220 --> 00:18:30,260 It's been a whirlwind. 729 00:18:30,300 --> 00:18:32,980 From storytelling, social media. 730 00:18:33,020 --> 00:18:34,660 Networking, community building. 731 00:18:34,700 --> 00:18:36,260 Branding consistency. 732 00:18:36,300 --> 00:18:37,100 You. 733 00:18:37,140 --> 00:18:40,900 It's clear that building brand awareness is multifaceted. 734 00:18:40,940 --> 00:18:42,500 It's not a simple thing. 735 00:18:42,540 --> 00:18:43,060 No. 736 00:18:43,100 --> 00:18:43,340 Yeah. 737 00:18:43,380 --> 00:18:45,180 But hopefully now you feel equipped. 738 00:18:45,180 --> 00:18:45,740 Yeah. 739 00:18:45,780 --> 00:18:47,740 To start crafting your own brand story. 740 00:18:47,780 --> 00:18:48,780 And get out there. 741 00:18:48,820 --> 00:18:49,900 And connect with your audience. 742 00:18:49,940 --> 00:18:52,540 So as you embark on this journey. 743 00:18:52,580 --> 00:18:54,900 Remember, say authentic. 744 00:18:54,940 --> 00:18:56,220 Embrace the journey. 745 00:18:56,260 --> 00:18:58,820 And cultivate those meaningful connections along the way. 746 00:18:58,860 --> 00:19:00,620 Couldn't have said it better myself. 747 00:19:00,660 --> 00:19:01,420 All right. 748 00:19:01,460 --> 00:19:02,700 That's it for this deep dive. 749 00:19:02,740 --> 00:19:03,500 We'll see you next time. 750 00:19:03,500 --> 00:19:15,980 See you later.