1 00:00:00,000 --> 00:00:01,880 Okay, so you have this amazing idea. 2 00:00:01,880 --> 00:00:02,700 Right. 3 00:00:02,700 --> 00:00:04,120 The kind that just won't let you sleep. 4 00:00:04,120 --> 00:00:05,440 It's bursting with potential. 5 00:00:05,440 --> 00:00:06,280 Yeah. 6 00:00:06,280 --> 00:00:08,120 And you're ready to kind of like unleash it on the world. 7 00:00:08,120 --> 00:00:09,800 Yes, exactly. 8 00:00:09,800 --> 00:00:11,560 So that's what this deep dive is all about. 9 00:00:11,560 --> 00:00:13,280 We're breaking down this awesome episode 10 00:00:13,280 --> 00:00:15,280 from the Breakthrough Innovation podcast. 11 00:00:15,280 --> 00:00:17,840 They have this roadmap from just an idea 12 00:00:17,840 --> 00:00:20,000 to like elite level success. 13 00:00:20,000 --> 00:00:22,200 And it's seriously impressive. 14 00:00:22,200 --> 00:00:23,040 Yeah. 15 00:00:23,040 --> 00:00:26,080 And we're gonna tailor it specifically for you. 16 00:00:26,080 --> 00:00:28,280 Like think of us as your guides 17 00:00:28,280 --> 00:00:30,560 through this crazy innovation jungle. 18 00:00:30,560 --> 00:00:33,160 We'll help you like navigate all the tricky parts 19 00:00:33,160 --> 00:00:34,760 and avoid all the hidden pitfalls. 20 00:00:34,760 --> 00:00:35,600 Totally. 21 00:00:35,600 --> 00:00:36,440 Yeah. 22 00:00:36,440 --> 00:00:37,280 So first things first. 23 00:00:37,280 --> 00:00:39,800 The first thing you need to know is that real innovation. 24 00:00:39,800 --> 00:00:42,760 It doesn't come from some like magical light bulb moment. 25 00:00:42,760 --> 00:00:43,600 Yeah. 26 00:00:43,600 --> 00:00:44,440 It's more about the struggle. 27 00:00:44,440 --> 00:00:45,920 It's born from discomfort. 28 00:00:45,920 --> 00:00:47,680 Like think about those little annoyances 29 00:00:47,680 --> 00:00:49,760 or inefficiencies that we all experience. 30 00:00:49,760 --> 00:00:50,840 Stuff that makes you think, 31 00:00:50,840 --> 00:00:52,320 ugh, there has to be a better way. 32 00:00:52,320 --> 00:00:53,680 Yeah, exactly. 33 00:00:53,680 --> 00:00:56,880 And in the episode, one of the hosts talks about this time, 34 00:00:56,880 --> 00:00:59,880 they were stuck in this insanely long coffee line. 35 00:00:59,880 --> 00:01:01,000 Oh, I hate that. 36 00:01:01,000 --> 00:01:01,840 And they're just thinking, 37 00:01:01,840 --> 00:01:04,800 why can't I just order my coffee on demand? 38 00:01:04,800 --> 00:01:06,880 Like an Uber, but for coffee. 39 00:01:06,880 --> 00:01:07,720 Boom. 40 00:01:07,720 --> 00:01:08,640 Idea's born. 41 00:01:08,640 --> 00:01:09,480 Right. 42 00:01:09,480 --> 00:01:12,720 It's fascinating how often these like everyday frustrations, 43 00:01:12,720 --> 00:01:15,400 they can spark some serious innovation. 44 00:01:15,400 --> 00:01:16,480 You just have to notice them. 45 00:01:16,480 --> 00:01:18,200 The trick is to recognize those moments 46 00:01:18,200 --> 00:01:19,640 and not just dismiss them. 47 00:01:19,640 --> 00:01:21,000 Like if something's bugging you. 48 00:01:21,000 --> 00:01:22,600 Other people are probably annoyed by it too. 49 00:01:22,600 --> 00:01:24,680 Chances are it's bugging other people too. 50 00:01:24,680 --> 00:01:27,040 And that's your signal to start digging a little deeper. 51 00:01:27,040 --> 00:01:29,120 Okay, so step one, 52 00:01:29,120 --> 00:01:32,320 pay attention to those little nudges of discomfort. 53 00:01:32,320 --> 00:01:34,920 They might just be the seeds of your next breakthrough. 54 00:01:34,920 --> 00:01:36,400 I like that. 55 00:01:36,400 --> 00:01:38,800 But of course, turning discomfort into action, 56 00:01:38,800 --> 00:01:40,120 it takes a bit of risk-taking. 57 00:01:40,120 --> 00:01:41,640 Oh, absolutely. 58 00:01:41,640 --> 00:01:43,520 The breakthrough innovation folks, 59 00:01:43,520 --> 00:01:45,400 they don't sugarcoat it at all. 60 00:01:45,400 --> 00:01:46,960 Risk is like a fundamental part 61 00:01:46,960 --> 00:01:48,320 of this whole innovation games. 62 00:01:48,320 --> 00:01:49,160 Part of the deal. 63 00:01:49,160 --> 00:01:51,000 And they actually tell this cautionary tale 64 00:01:51,000 --> 00:01:52,400 about this guy named Joe. 65 00:01:52,400 --> 00:01:54,360 And he had a brilliant idea. 66 00:01:54,360 --> 00:01:57,480 But he was totally paralyzed by the fear of failing. 67 00:01:57,480 --> 00:01:59,320 And while he was hesitating, 68 00:01:59,320 --> 00:02:02,400 someone else came along with a similar idea. 69 00:02:02,400 --> 00:02:04,760 Maybe not even as good as his. 70 00:02:04,760 --> 00:02:06,320 But they weren't afraid to go for it. 71 00:02:06,320 --> 00:02:08,560 And they ended up taking the market by storm. 72 00:02:08,560 --> 00:02:09,800 So Joe missed out. 73 00:02:09,800 --> 00:02:12,040 Joe's hesitation cost him everything. 74 00:02:12,040 --> 00:02:13,800 Wow, talk about a wake-up call. 75 00:02:13,800 --> 00:02:14,640 Yeah. 76 00:02:14,640 --> 00:02:16,600 That story just proves that not taking action 77 00:02:16,600 --> 00:02:19,080 can be just as risky as actually taking the leap. 78 00:02:19,080 --> 00:02:20,600 Sometimes you just gotta get comfortable 79 00:02:20,600 --> 00:02:21,760 with being uncomfortable. 80 00:02:21,760 --> 00:02:22,600 I can see that. 81 00:02:22,600 --> 00:02:23,720 Calculated risks. 82 00:02:23,720 --> 00:02:25,360 The kind where you've done your research 83 00:02:25,360 --> 00:02:27,840 and you've thought about all the possible outcomes, 84 00:02:27,840 --> 00:02:30,040 those are essential for any kind of growth. 85 00:02:30,040 --> 00:02:31,280 Makes sense. 86 00:02:31,280 --> 00:02:33,760 But even with the courage to take risks, 87 00:02:33,760 --> 00:02:35,480 you can't do it all alone, right? 88 00:02:35,480 --> 00:02:37,680 That's where having a solid team comes in. 89 00:02:37,680 --> 00:02:38,920 100%. 90 00:02:38,920 --> 00:02:40,440 This episode really emphasizes 91 00:02:40,440 --> 00:02:42,440 that it's not enough to just have a team. 92 00:02:42,440 --> 00:02:44,040 It's about building the right team. 93 00:02:44,040 --> 00:02:44,880 The A team. 94 00:02:44,880 --> 00:02:46,480 You need people who challenge you. 95 00:02:46,480 --> 00:02:48,000 Not just a bunch of yes men. 96 00:02:48,000 --> 00:02:49,600 People who tell you you're wrong sometimes. 97 00:02:49,600 --> 00:02:50,560 Yeah. 98 00:02:50,560 --> 00:02:53,520 They actually use the example of Steve Jobs and Apple. 99 00:02:53,520 --> 00:02:55,840 Even a visionary leader like Jobs. 100 00:02:55,840 --> 00:02:59,080 He relied heavily on a team of incredibly talented people. 101 00:02:59,080 --> 00:02:59,920 Right? 102 00:02:59,920 --> 00:03:01,760 Because even Steve Jobs couldn't do everything himself. 103 00:03:01,760 --> 00:03:04,440 Each member of his team brought a unique set of skills 104 00:03:04,440 --> 00:03:05,360 to the table. 105 00:03:05,360 --> 00:03:07,560 And it allowed them to collectively refine 106 00:03:07,560 --> 00:03:09,720 and execute Jobs' vision. 107 00:03:09,720 --> 00:03:10,560 Okay. 108 00:03:10,560 --> 00:03:13,360 So it's not about finding people who are just like you. 109 00:03:13,360 --> 00:03:15,160 It's about seeking out individuals 110 00:03:15,160 --> 00:03:16,920 with totally different skill sets. 111 00:03:16,920 --> 00:03:18,320 Diverse perspectives. 112 00:03:18,320 --> 00:03:21,400 People who are willing to push you to think outside the box. 113 00:03:21,400 --> 00:03:23,800 And that's something you can start working on right now. 114 00:03:23,800 --> 00:03:25,960 Think about the gaps in your own skill set. 115 00:03:25,960 --> 00:03:27,920 And who you could bring in to create 116 00:03:27,920 --> 00:03:29,880 a real powerhouse of a team. 117 00:03:29,880 --> 00:03:30,720 Yeah. 118 00:03:30,720 --> 00:03:32,600 Who can you bring in to help you achieve your vision? 119 00:03:32,600 --> 00:03:34,200 That's a great starting point. 120 00:03:34,200 --> 00:03:36,760 Identifying those key roles will help you attract 121 00:03:36,760 --> 00:03:37,920 the right talent. 122 00:03:37,920 --> 00:03:40,200 And build a team that can really handle anything. 123 00:03:40,200 --> 00:03:41,040 I love that. 124 00:03:41,040 --> 00:03:42,880 And that brings us to our next point. 125 00:03:42,880 --> 00:03:44,000 Let's hear it. 126 00:03:44,000 --> 00:03:44,840 Welcome back. 127 00:03:44,840 --> 00:03:46,320 So as we kind of dig deeper 128 00:03:46,320 --> 00:03:48,520 into this whole idea of innovation, 129 00:03:48,520 --> 00:03:51,360 there's one concept from the Breakthrough Innovation episode. 130 00:03:51,360 --> 00:03:53,960 That I think is super relevant to your journey. 131 00:03:53,960 --> 00:03:57,160 You're talking about that elite level success thing, right? 132 00:03:57,160 --> 00:03:58,000 Yeah. 133 00:03:58,000 --> 00:03:59,840 Going beyond just launching an idea. 134 00:03:59,840 --> 00:04:02,040 But turning it into something truly exceptional. 135 00:04:02,040 --> 00:04:02,880 Yeah. 136 00:04:02,880 --> 00:04:03,720 Exactly. 137 00:04:03,720 --> 00:04:07,160 And the episode goes way beyond like vague advice. 138 00:04:07,160 --> 00:04:09,440 They actually offer this practical framework 139 00:04:09,440 --> 00:04:11,200 for reaching that next level. 140 00:04:11,200 --> 00:04:13,600 And the first element, obsession. 141 00:04:13,600 --> 00:04:14,600 Okay. Obsession. 142 00:04:14,600 --> 00:04:17,040 Now that word makes me a little nervous, I'll admit. 143 00:04:17,040 --> 00:04:19,120 But I guess when you think about those 144 00:04:19,120 --> 00:04:21,840 groundbreaking innovators throughout history, 145 00:04:21,840 --> 00:04:25,240 they all seem to have this almost superhuman level 146 00:04:25,240 --> 00:04:26,200 of dedication. 147 00:04:26,200 --> 00:04:27,800 It's not even just about working hard. 148 00:04:27,800 --> 00:04:30,880 It's about being completely consumed by your idea. 149 00:04:30,880 --> 00:04:33,240 Think of it like an athlete training for the Olympics. 150 00:04:33,240 --> 00:04:34,080 I'll come with you. 151 00:04:34,080 --> 00:04:37,200 They literally eat, sleep, and breathe their sport. 152 00:04:37,200 --> 00:04:39,000 And elite level innovators, 153 00:04:39,000 --> 00:04:41,520 they bring that same intensity to their work. 154 00:04:41,520 --> 00:04:45,240 They're constantly refining, testing, and pushing boundaries. 155 00:04:45,240 --> 00:04:46,640 So it's not just a hobby. 156 00:04:46,640 --> 00:04:47,600 It's a lifestyle. 157 00:04:47,600 --> 00:04:49,880 It's like a deep burning passion 158 00:04:49,880 --> 00:04:52,320 that fuels every decision you make 159 00:04:52,320 --> 00:04:53,720 and every action you take. 160 00:04:53,720 --> 00:04:54,640 That makes sense. 161 00:04:54,640 --> 00:04:56,640 But passion alone isn't enough. 162 00:04:56,640 --> 00:04:58,080 You need a way to connect with people, 163 00:04:58,080 --> 00:04:59,680 to get them on board with your vision. 164 00:04:59,680 --> 00:05:02,800 And that's where the power of storytelling comes in. 165 00:05:02,800 --> 00:05:04,600 The Bring Through Innovation episode 166 00:05:04,600 --> 00:05:06,640 argues that a compelling narrative 167 00:05:06,640 --> 00:05:10,040 can be the difference between an idea that just fizzles out 168 00:05:10,040 --> 00:05:12,560 and one that captures the world's imagination. 169 00:05:12,560 --> 00:05:13,760 Stories are powerful. 170 00:05:13,760 --> 00:05:16,480 Every innovation has a story behind it. 171 00:05:16,480 --> 00:05:19,320 A human element that explains why it matters, 172 00:05:19,320 --> 00:05:21,160 why people should care. 173 00:05:21,160 --> 00:05:24,840 It's about finding that emotional core of your idea 174 00:05:24,840 --> 00:05:28,960 and crafting a story that truly resonates with your audience. 175 00:05:28,960 --> 00:05:32,120 The episode actually suggests thinking of it like a movie. 176 00:05:32,120 --> 00:05:32,960 That's interesting. 177 00:05:32,960 --> 00:05:33,760 What's the conflict? 178 00:05:33,760 --> 00:05:34,720 What are the stakes? 179 00:05:34,720 --> 00:05:35,960 Who are the heroes and villains? 180 00:05:35,960 --> 00:05:36,560 I like that. 181 00:05:36,560 --> 00:05:40,200 By framing your innovation within a really compelling story, 182 00:05:40,200 --> 00:05:42,760 you create a genuine connection with your audience. 183 00:05:42,760 --> 00:05:43,720 You're drawing them in. 184 00:05:43,720 --> 00:05:46,080 Instead of just explaining all the technical details, 185 00:05:46,080 --> 00:05:48,240 you're inviting them to be a part of the story. 186 00:05:48,240 --> 00:05:48,960 That's really cool. 187 00:05:48,960 --> 00:05:51,120 So you're making people feel something, 188 00:05:51,120 --> 00:05:54,400 making them care about your idea on a gut level. 189 00:05:54,400 --> 00:05:55,200 Exactly. 190 00:05:55,200 --> 00:05:56,040 I love that. 191 00:05:56,040 --> 00:05:59,760 But even with a great story and tons of passion, 192 00:05:59,760 --> 00:06:02,560 you need to be able to execute, to translate that vision 193 00:06:02,560 --> 00:06:03,800 into a reality. 194 00:06:03,800 --> 00:06:07,840 Absolutely, because ideas are a dime a dozen. 195 00:06:07,840 --> 00:06:10,240 What separates the dreamers from the doers 196 00:06:10,240 --> 00:06:12,360 is flawless execution. 197 00:06:12,360 --> 00:06:13,960 And the Breakthrough Innovation episode 198 00:06:13,960 --> 00:06:17,520 is packed with practical advice on how to actually do that. 199 00:06:17,520 --> 00:06:18,280 Like what? 200 00:06:18,280 --> 00:06:19,440 Give us some examples. 201 00:06:19,440 --> 00:06:21,280 Setting clear goals. 202 00:06:21,280 --> 00:06:23,320 Developing a solid plan. 203 00:06:23,320 --> 00:06:25,200 Assembling a team that can get things done. 204 00:06:25,200 --> 00:06:26,080 OK, that makes sense. 205 00:06:26,080 --> 00:06:27,880 And they also don't shy away from the fact 206 00:06:27,880 --> 00:06:31,680 that the path to success, it's rarely a straight line. 207 00:06:31,680 --> 00:06:32,840 You're going to be bumps in the road. 208 00:06:32,840 --> 00:06:34,160 You have to be adaptable. 209 00:06:34,160 --> 00:06:37,240 You've got to be willing to adjust course as needed, 210 00:06:37,240 --> 00:06:39,320 because things will inevitably change. 211 00:06:39,320 --> 00:06:40,880 Challenges will arise. 212 00:06:40,880 --> 00:06:42,560 And you need to be ready to pivot. 213 00:06:42,560 --> 00:06:43,680 To change direction. 214 00:06:43,680 --> 00:06:46,120 It's about having the foresight to anticipate 215 00:06:46,120 --> 00:06:48,440 those potential roadblocks and the agility 216 00:06:48,440 --> 00:06:50,360 to navigate them effectively. 217 00:06:50,360 --> 00:06:52,320 Because execution isn't just a one time thing, 218 00:06:52,320 --> 00:06:53,640 it's an ongoing process. 219 00:06:53,640 --> 00:06:55,240 You have to constantly be working at it. 220 00:06:55,240 --> 00:06:57,760 That requires constant attention, refinement, 221 00:06:57,760 --> 00:06:59,720 and a real commitment to excellence. 222 00:06:59,720 --> 00:07:03,920 So we've got obsession, storytelling, and execution. 223 00:07:03,920 --> 00:07:06,440 Those are the three pillars of elite level success, 224 00:07:06,440 --> 00:07:07,600 according to the episode. 225 00:07:07,600 --> 00:07:09,280 It's a pretty powerful formula. 226 00:07:09,280 --> 00:07:14,560 But it also makes you realize that reaching this level of impact, 227 00:07:14,560 --> 00:07:15,960 it takes a serious commitment. 228 00:07:15,960 --> 00:07:17,000 It does. 229 00:07:17,000 --> 00:07:19,240 But the rewards can be extraordinary, 230 00:07:19,240 --> 00:07:21,440 not just in terms of financial success, 231 00:07:21,440 --> 00:07:23,480 but also the satisfaction of bringing 232 00:07:23,480 --> 00:07:26,400 a truly impactful idea to life. 233 00:07:26,400 --> 00:07:28,560 And remember, elite level, it doesn't always 234 00:07:28,560 --> 00:07:29,920 mean global domination. 235 00:07:29,920 --> 00:07:30,320 Right. 236 00:07:30,320 --> 00:07:31,800 It doesn't have to be world changing. 237 00:07:31,800 --> 00:07:33,720 It's about achieving significant impact 238 00:07:33,720 --> 00:07:35,800 within your chosen sphere, whatever that may be. 239 00:07:35,800 --> 00:07:36,360 I love that. 240 00:07:36,360 --> 00:07:38,000 It's about setting those ambitious goals that 241 00:07:38,000 --> 00:07:38,920 are meaningful to you. 242 00:07:38,920 --> 00:07:41,960 Not just chasing some arbitrary definition of success. 243 00:07:41,960 --> 00:07:44,920 Now, before we move on to the next part of our deep dive, 244 00:07:44,920 --> 00:07:47,520 I'm curious, what are your initial thoughts on all of this? 245 00:07:47,520 --> 00:07:49,440 Anything in particular that's resonating with you? 246 00:07:49,440 --> 00:07:52,720 You know, I'm really struck by how much the episode emphasizes 247 00:07:52,720 --> 00:07:53,880 storytelling. 248 00:07:53,880 --> 00:07:57,120 I've always believed that a good story can be really persuasive, 249 00:07:57,120 --> 00:07:58,680 but they really break it down. 250 00:07:58,680 --> 00:08:02,000 And they show how you can use it to elevate any idea. 251 00:08:02,000 --> 00:08:03,480 That's a great observation. 252 00:08:03,480 --> 00:08:05,680 And it ties in so well with that idea of finding 253 00:08:05,680 --> 00:08:07,800 the human element in your innovation. 254 00:08:07,800 --> 00:08:09,600 It's not just about the tech or the product. 255 00:08:09,600 --> 00:08:13,040 It's about the people that it impacts and the story it tells. 256 00:08:13,040 --> 00:08:13,960 You're making it personal. 257 00:08:13,960 --> 00:08:14,400 Exactly. 258 00:08:14,400 --> 00:08:16,320 People connect with stories. 259 00:08:16,320 --> 00:08:17,760 It's how we understand the world, 260 00:08:17,760 --> 00:08:20,360 how we find meaning and purpose. 261 00:08:20,360 --> 00:08:23,760 And I think that by tapping into that power, 262 00:08:23,760 --> 00:08:27,760 you can really amplify the impact of your innovation. 263 00:08:27,760 --> 00:08:28,920 I totally agree. 264 00:08:28,920 --> 00:08:31,440 And I think that's a perfect segue into our next segment, 265 00:08:31,440 --> 00:08:33,480 where we'll explore some concrete strategies 266 00:08:33,480 --> 00:08:35,640 for actually crafting a compelling narrative 267 00:08:35,640 --> 00:08:36,680 around your idea. 268 00:08:36,680 --> 00:08:37,120 See, Terry? 269 00:08:37,120 --> 00:08:38,680 We're back. 270 00:08:38,680 --> 00:08:40,760 And ready to kind of wrap up our deep dine 271 00:08:40,760 --> 00:08:44,120 into this whole world of breakthrough innovation. 272 00:08:44,120 --> 00:08:45,640 As we've been talking about all these ideas, 273 00:08:45,640 --> 00:08:47,840 I've realized that so much of what we've discussed, 274 00:08:47,840 --> 00:08:49,880 it doesn't just apply to starting businesses. 275 00:08:49,880 --> 00:08:52,280 It applies to any kind of creative project. 276 00:08:52,280 --> 00:08:53,160 That's a great point. 277 00:08:53,160 --> 00:08:55,280 Whether you're launching a startup or writing a book, 278 00:08:55,280 --> 00:08:58,040 or even trying to make a positive change in your neighborhood, 279 00:08:58,040 --> 00:08:59,000 it's all connected. 280 00:08:59,000 --> 00:09:02,160 Yeah, it's all about taking your vision and making it real, 281 00:09:02,160 --> 00:09:03,720 making it something tangible. 282 00:09:03,720 --> 00:09:05,880 Something that actually makes a difference. 283 00:09:05,880 --> 00:09:07,880 And that's what I love about the Breakthrough Innovation 284 00:09:07,880 --> 00:09:08,760 episode. 285 00:09:08,760 --> 00:09:11,160 It makes innovation feel accessible. 286 00:09:11,160 --> 00:09:14,120 Like, it's not some exclusive club for geniuses. 287 00:09:14,120 --> 00:09:15,760 Yeah, they really make you believe 288 00:09:15,760 --> 00:09:17,720 that anyone can be an innovator. 289 00:09:17,720 --> 00:09:19,560 It's not about being a tech wizard. 290 00:09:19,560 --> 00:09:22,640 It's about having the right mindset, a way of looking 291 00:09:22,640 --> 00:09:25,320 at problems, and finding creative solutions. 292 00:09:25,320 --> 00:09:28,080 And it doesn't even have to be about creating something totally 293 00:09:28,080 --> 00:09:28,560 new. 294 00:09:28,560 --> 00:09:31,480 Sometimes the best innovations are just new ways 295 00:09:31,480 --> 00:09:32,520 of looking at old things. 296 00:09:32,520 --> 00:09:33,640 Exactly. 297 00:09:33,640 --> 00:09:36,560 Sometimes it's about finding a fresh perspective 298 00:09:36,560 --> 00:09:38,520 on something that's already out there, 299 00:09:38,520 --> 00:09:41,000 or combining existing ideas in a new way. 300 00:09:41,000 --> 00:09:42,960 Like, they use the example of the printing press. 301 00:09:42,960 --> 00:09:43,880 Oh, yeah. 302 00:09:43,880 --> 00:09:44,760 That's a good one. 303 00:09:44,760 --> 00:09:46,960 It wasn't the first attempt to copy text. 304 00:09:46,960 --> 00:09:48,120 But it was a game changer. 305 00:09:48,120 --> 00:09:50,760 It was this revolutionary way of combining existing 306 00:09:50,760 --> 00:09:52,000 technologies. 307 00:09:52,000 --> 00:09:53,520 And it totally changed history. 308 00:09:53,520 --> 00:09:55,880 It's the perfect example of how innovation often 309 00:09:55,880 --> 00:09:58,920 comes from seeing potential where others don't, 310 00:09:58,920 --> 00:10:01,480 and then having the guts to actually go after it. 311 00:10:01,480 --> 00:10:02,600 So true. 312 00:10:02,600 --> 00:10:05,160 And that brings us to another important point they make. 313 00:10:05,160 --> 00:10:07,720 You got to be willing to embrace failure. 314 00:10:07,720 --> 00:10:08,920 Ah, yes. 315 00:10:08,920 --> 00:10:10,400 The dreaded F word. 316 00:10:10,400 --> 00:10:12,440 It's something we all try to avoid. 317 00:10:12,440 --> 00:10:16,120 But the episode makes a really strong case for why failure. 318 00:10:16,120 --> 00:10:17,600 It's a crucial part of innovation. 319 00:10:17,600 --> 00:10:18,960 It's like a stepping stone. 320 00:10:18,960 --> 00:10:21,440 They even point out that some of the most successful companies 321 00:10:21,440 --> 00:10:25,040 in the world, they've had tons of setbacks along the way. 322 00:10:25,040 --> 00:10:27,160 It's about learning from your mistakes. 323 00:10:27,160 --> 00:10:30,960 The key is to not see failure as the end, 324 00:10:30,960 --> 00:10:33,360 but as a chance to learn and grow. 325 00:10:33,360 --> 00:10:34,360 To get better. 326 00:10:34,360 --> 00:10:37,720 To view those setbacks as valuable data points 327 00:10:37,720 --> 00:10:40,240 that could help you refine your approach 328 00:10:40,240 --> 00:10:42,960 and ultimately make your idea even stronger. 329 00:10:42,960 --> 00:10:44,640 It's all about the journey, right? 330 00:10:44,640 --> 00:10:46,120 They talk about Thomas Edison. 331 00:10:46,120 --> 00:10:46,840 Oh, yeah. 332 00:10:46,840 --> 00:10:47,480 What about him? 333 00:10:47,480 --> 00:10:50,480 He famously said, I have not failed. 334 00:10:50,480 --> 00:10:53,000 I've just found 10,000 ways that won't work. 335 00:10:53,000 --> 00:10:53,920 That's a great quote. 336 00:10:53,920 --> 00:10:55,760 What a powerful way of looking at things. 337 00:10:55,760 --> 00:10:58,480 He understood that every time something didn't work, 338 00:10:58,480 --> 00:11:00,800 it was just a step closer to finding the solution that 339 00:11:00,800 --> 00:11:01,400 did work. 340 00:11:01,400 --> 00:11:02,640 It's about resilience. 341 00:11:02,640 --> 00:11:05,680 Picking yourself up, dusting yourself off, 342 00:11:05,680 --> 00:11:09,320 and just keep going, even when things get tough. 343 00:11:09,320 --> 00:11:11,440 And that brings us to what this whole deep dive has 344 00:11:11,440 --> 00:11:12,120 been all about. 345 00:11:12,120 --> 00:11:12,720 What's that? 346 00:11:12,720 --> 00:11:15,760 It's about empowering you, the listener, 347 00:11:15,760 --> 00:11:18,400 to tap into your own potential as an innovator. 348 00:11:18,400 --> 00:11:20,160 We've given you the tools, the frameworks, 349 00:11:20,160 --> 00:11:23,120 and a glimpse into how successful innovators think. 350 00:11:23,120 --> 00:11:24,840 Now it's your turn to take these insights 351 00:11:24,840 --> 00:11:26,120 and make something amazing. 352 00:11:26,120 --> 00:11:26,760 Exactly. 353 00:11:26,760 --> 00:11:28,240 We've given you the map, but you get 354 00:11:28,240 --> 00:11:30,120 to choose where you want to go and how you're 355 00:11:30,120 --> 00:11:30,920 going to get there. 356 00:11:30,920 --> 00:11:31,800 So go out there. 357 00:11:31,800 --> 00:11:32,880 Be bold. 358 00:11:32,880 --> 00:11:34,120 Take those risks. 359 00:11:34,120 --> 00:11:36,480 And don't be afraid to stumble along away, 360 00:11:36,480 --> 00:11:38,760 because the world needs your ideas. 361 00:11:38,760 --> 00:11:41,040 And we can't wait to see what you create. 362 00:11:41,040 --> 00:11:42,360 So well said. 363 00:11:42,360 --> 00:11:44,640 And on that note, we're wrapping up this deep dive. 364 00:11:44,640 --> 00:11:45,960 Thanks for joining us. 365 00:11:45,960 --> 00:12:00,720 And until next time, keep innovating.