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ever feel like you're shouting into the void

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with your podcast.

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You put so much work into it, amazing content, right?

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But actually growing your audience,

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it feels impossible sometimes.

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Yeah, it's a common trap.

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People think, oh, I'll just publish these episodes

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and the listeners will come.

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But it's not that easy.

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There's so many podcasts out there, you need a plan.

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That's the thing, right?

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And that's where this deep dive comes in.

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We're talking about something you might not expect.

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Customer relationship management, CRM.

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CRM.

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And before you switch off thinking,

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oh, that's just for the big companies,

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it can be a game changer, honestly.

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Especially HubSpot.

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Any podcaster can use it.

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It does sound a bit strange at first.

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Like, we're podcasters, not salespeople, you know?

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But seriously, this is where it gets interesting.

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We looked at all these sources and they show

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how HubSpot can be like having, I don't know,

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a podcasting assistant.

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It's like, think about it this way.

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It's not just about making the podcast, right?

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It's about building a relationship, listeners,

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the whole thing.

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And that's where CRM comes in.

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Okay, so how does this whole CRM thing

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even work with podcasts?

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I need a visual.

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So picture this.

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Someone finds your podcast, right?

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They love it, they subscribe.

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Now, instead of them just being another number,

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HubSpot helps you really understand who they are.

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So it's not just about seeing the numbers,

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but who the people are behind the numbers.

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Yeah, exactly.

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It lets you segment your audience.

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And I don't just mean basic demographics.

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It's more than that.

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It's about behavior, how they're engaging.

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For example, let's say you notice a bunch of your listeners

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always tune in on Tuesdays.

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That tells you something, right?

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Wait, you can actually see which days are popular.

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Yeah, you can.

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And that's one tiny thing.

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You can identify your super fans,

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you know, the ones who listen to everything,

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open every email.

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And then you can compare them with the people

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who might need like a little reminder to come back.

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So instead of sending the same email to everyone,

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you can target them based on what they're already doing.

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You've got it.

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Work smarter, not harder.

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Speaking of which, we should talk about how HubSpot

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can do all the boring stuff for you.

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Automate it.

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Okay, automation magic.

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Tell me more.

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What kind of tasks can it actually do?

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There's so much to do for a podcast all the time.

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I know, right?

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But imagine someone signs up, email lists,

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HubSpot can just add them to a list,

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segmented and send them an email.

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Like, oh, welcome.

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Recommendations, even schedule stuff,

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follow up, new episodes.

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You don't have to do a thing.

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So while I'm making the podcast,

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it's taking care of those new listeners,

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making sure they're happy.

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Exactly, like a little assistant working away,

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you know, 24-7.

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All those emails for the episode after,

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social media stuff, reminders, you can personalize it all.

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That's, wow, okay, so it takes away all those little things

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that just pile up and stress you out.

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Yeah, it's all about, you know, freeing up your time

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so you can focus on the good stuff,

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making the content good, connecting with your people.

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This is making a lot of sense now, actually.

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But what about data?

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All the spreadsheets and stuff, I gotta be honest,

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not my thing.

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I know, data can be scary.

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Especially for creative people.

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But listen, HubSpot makes it easy, no stress,

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gathers these like really useful insights

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about your listeners, and you don't have to be

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a data scientist or anything.

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So you're not just looking at like,

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how many downloads, vanity stuff?

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No, no, it's deeper than that.

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It's like, what does your audience actually respond to?

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Which subject lines get them clicking?

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What platforms are working?

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You can even see what parts of your episodes people skip.

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Wow, so you can really see what they like and don't like,

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but how does that actually help me grow

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knowing that stuff?

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Okay, so let's say people always switch off

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during a certain part of your show.

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You can look at those parts, right?

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See if there's something similar,

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the pace is weird, the content's off.

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The data tells you what needs fixing.

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It's like a magnifying glass.

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And here's the best bit, it doesn't just collect data,

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it works with your other tools.

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You're not juggling like 20 different things,

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it's all in one place.

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Yes, exactly.

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I've always hated having to use all these different things,

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but bringing them together with HubSpot,

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that makes way more sense.

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So it's like, HubSpot is the brain

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bringing everything together

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and making sure it all works smoothly.

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Yeah, like that.

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So everything streamlined, everything's connected,

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all your marketing stuff, you know?

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Like let's say someone just finished an episode, right?

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All about social media.

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HubSpot can be like, boom, email sequence,

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your consulting services, maybe a free guide,

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all set up, right time, right listener, every time.

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So it's not even just about getting those subscribers,

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it's about giving them a real experience,

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connecting with them, turning them into like true fans.

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That's it, it's like your podcast

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isn't just a podcast anymore,

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it's this whole engine driving things forward.

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I have to say, I was a bit unsure at the beginning,

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but this HubSpot thing, it's got potential for sure.

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And you know the best part is you can try it out first,

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no pressure, there's a free version, great place to start.

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Oh nice.

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And even if someone decides to use something else later on,

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what we've talked about still matters, right?

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For sure, it's bigger than just one tool.

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It's about using data, being strategic.

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Couldn't have said it better myself.

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This deep dive, it's given me a lot to think about,

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I'll say that, like if you could just automate one thing

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right now, just to get some time back, what would it be?

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That's a good question, what takes up most of your time?

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What could you hand over to HubSpot, right?

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You gotta find those things, those little pain points,

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then you've got more time, more energy for everything else.

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Love that, something to think about for sure.

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All right, well, that's it for this deep dive.

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Thanks for coming on this journey with us,

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exploring CRM and all that.

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Next time, who knows what we'll uncover?

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It's a surprise.

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See you then, keep on podcasting.