ever feel like you're shouting into the void
with your podcast.
You put so much work into it, amazing content, right?
But actually growing your audience,
it feels impossible sometimes.
Yeah, it's a common trap.
People think, oh, I'll just publish these episodes
and the listeners will come.
But it's not that easy.
There's so many podcasts out there, you need a plan.
That's the thing, right?
And that's where this deep dive comes in.
We're talking about something you might not expect.
Customer relationship management, CRM.
CRM.
And before you switch off thinking,
oh, that's just for the big companies,
it can be a game changer, honestly.
Especially HubSpot.
Any podcaster can use it.
It does sound a bit strange at first.
Like, we're podcasters, not salespeople, you know?
But seriously, this is where it gets interesting.
We looked at all these sources and they show
how HubSpot can be like having, I don't know,
a podcasting assistant.
It's like, think about it this way.
It's not just about making the podcast, right?
It's about building a relationship, listeners,
the whole thing.
And that's where CRM comes in.
Okay, so how does this whole CRM thing
even work with podcasts?
I need a visual.
So picture this.
Someone finds your podcast, right?
They love it, they subscribe.
Now, instead of them just being another number,
HubSpot helps you really understand who they are.
So it's not just about seeing the numbers,
but who the people are behind the numbers.
Yeah, exactly.
It lets you segment your audience.
And I don't just mean basic demographics.
It's more than that.
It's about behavior, how they're engaging.
For example, let's say you notice a bunch of your listeners
always tune in on Tuesdays.
That tells you something, right?
Wait, you can actually see which days are popular.
Yeah, you can.
And that's one tiny thing.
You can identify your super fans,
you know, the ones who listen to everything,
open every email.
And then you can compare them with the people
who might need like a little reminder to come back.
So instead of sending the same email to everyone,
you can target them based on what they're already doing.
You've got it.
Work smarter, not harder.
Speaking of which, we should talk about how HubSpot
can do all the boring stuff for you.
Automate it.
Okay, automation magic.
Tell me more.
What kind of tasks can it actually do?
There's so much to do for a podcast all the time.
I know, right?
But imagine someone signs up, email lists,
HubSpot can just add them to a list,
segmented and send them an email.
Like, oh, welcome.
Recommendations, even schedule stuff,
follow up, new episodes.
You don't have to do a thing.
So while I'm making the podcast,
it's taking care of those new listeners,
making sure they're happy.
Exactly, like a little assistant working away,
you know, 24-7.
All those emails for the episode after,
social media stuff, reminders, you can personalize it all.
That's, wow, okay, so it takes away all those little things
that just pile up and stress you out.
Yeah, it's all about, you know, freeing up your time
so you can focus on the good stuff,
making the content good, connecting with your people.
This is making a lot of sense now, actually.
But what about data?
All the spreadsheets and stuff, I gotta be honest,
not my thing.
I know, data can be scary.
Especially for creative people.
But listen, HubSpot makes it easy, no stress,
gathers these like really useful insights
about your listeners, and you don't have to be
a data scientist or anything.
So you're not just looking at like,
how many downloads, vanity stuff?
No, no, it's deeper than that.
It's like, what does your audience actually respond to?
Which subject lines get them clicking?
What platforms are working?
You can even see what parts of your episodes people skip.
Wow, so you can really see what they like and don't like,
but how does that actually help me grow
knowing that stuff?
Okay, so let's say people always switch off
during a certain part of your show.
You can look at those parts, right?
See if there's something similar,
the pace is weird, the content's off.
The data tells you what needs fixing.
It's like a magnifying glass.
And here's the best bit, it doesn't just collect data,
it works with your other tools.
You're not juggling like 20 different things,
it's all in one place.
Yes, exactly.
I've always hated having to use all these different things,
but bringing them together with HubSpot,
that makes way more sense.
So it's like, HubSpot is the brain
bringing everything together
and making sure it all works smoothly.
Yeah, like that.
So everything streamlined, everything's connected,
all your marketing stuff, you know?
Like let's say someone just finished an episode, right?
All about social media.
HubSpot can be like, boom, email sequence,
your consulting services, maybe a free guide,
all set up, right time, right listener, every time.
So it's not even just about getting those subscribers,
it's about giving them a real experience,
connecting with them, turning them into like true fans.
That's it, it's like your podcast
isn't just a podcast anymore,
it's this whole engine driving things forward.
I have to say, I was a bit unsure at the beginning,
but this HubSpot thing, it's got potential for sure.
And you know the best part is you can try it out first,
no pressure, there's a free version, great place to start.
Oh nice.
And even if someone decides to use something else later on,
what we've talked about still matters, right?
For sure, it's bigger than just one tool.
It's about using data, being strategic.
Couldn't have said it better myself.
This deep dive, it's given me a lot to think about,
I'll say that, like if you could just automate one thing
right now, just to get some time back, what would it be?
That's a good question, what takes up most of your time?
What could you hand over to HubSpot, right?
You gotta find those things, those little pain points,
then you've got more time, more energy for everything else.
Love that, something to think about for sure.
All right, well, that's it for this deep dive.
Thanks for coming on this journey with us,
exploring CRM and all that.
Next time, who knows what we'll uncover?
It's a surprise.
See you then, keep on podcasting.