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Okay, so you're putting in the work, right?

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You've got this podcast, amazing content.

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But how do you actually get it heard?

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Like really break through and build that audience

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that's actually loyal, you know?

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That's what we're diving into today,

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this whole psychology of podcast PR

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and how to make it work

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even if you don't have a massive budget.

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And it's so interesting how much psychology

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actually comes into this.

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Oh, totally.

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You know, we're talking about trust, connection.

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It's about making people feel like they're part of something.

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It's like you're building a community, right?

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Yes, exactly.

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But it's like, where do you even start?

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And you know, forget the logos, the fancy websites,

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all of that for a sec.

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Our expert, you really emphasize this,

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step one, it's about your podcast's positioning.

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Positioning, that's me.

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Yeah, like how are you different?

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How do you stand out?

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In the sea of a million podcasts.

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Right, exactly.

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They actually had this great analogy.

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Imagine your podcast, it's at a party, right?

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Okay, I like this.

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How would you introduce it?

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And not just like, hi, this is my podcast.

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Please listen.

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Yeah.

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How do you make it memorable?

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How do you make someone actually wanna listen?

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That's so true.

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And they gave this example.

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There's this health podcast, right?

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And they were struggling, let's be honest.

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Oh, I mean, how many health podcasts are there?

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It's a lot.

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It's a lot.

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So they're lost in the crowd.

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But then this is interesting.

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They realized they had this story, the host.

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They had this whole journey with an autoimmune disease.

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Okay.

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And they started weaving that into the podcast.

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Interesting.

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They found their angle.

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Exactly.

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They became the voice for people who felt lost and confused

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in all the wellness noise.

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Instead of just another expert?

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Yes.

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It was like they understood the struggle personally.

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Right, because anyone can give generic advice,

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but it's like, when you've been there,

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it's different.

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It's different.

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And the research shows, I mean,

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there's actually studies on this.

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When we share personal stories,

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it releases oxytocin in the brain, the connection hormone.

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Wait, seriously?

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So by being vulnerable, sharing our stories,

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we're like chemically bonding with our listeners.

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Exactly.

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It's about tapping into those very human needs,

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that need for connection, for belonging.

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Okay.

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That's super interesting.

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But let's get tactical for a sec.

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What can people actually do besides, you know,

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hiring a PR firm?

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Most of us, that's not happening.

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Right, right, exactly.

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Well, there are some things in here,

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some really smart strategies that don't have to cost a ton.

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One that really jumped out,

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it's guesting on other podcasts.

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Okay, yeah.

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But there's a smart way to do it.

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You can't just be like, hey, I have a podcast too.

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Right, because nobody cares.

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Exactly.

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You've got to offer something to their audience,

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not just yours.

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So how do you find that balance?

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Like how do you pitch yourself in a way

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that's, you know, actually interesting?

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It's about being strategic.

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They gave a good example, a fitness coach, right?

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They wanted to get a more wellness podcast.

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Which totally makes sense.

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It's not an audience.

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Exactly.

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But here's the thing.

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They didn't just pitch themselves

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as another fitness expert.

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Okay.

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They talked about their own struggles with body image

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and how they'd actually built

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this really supportive community around that.

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Interesting.

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So it wasn't just like, listen to me,

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I know about fitness.

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It was more like, hey, I've been through this, I get it.

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And here's how we can all support each other.

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Exactly.

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It was authentic, it was relatable.

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And you know what?

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They were flooded with invitations.

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Wow, that's amazing.

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It's like proof that a good story, a real story,

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it really does make all the difference.

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It really does.

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And it actually ties back to what we were talking about before.

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You know, the psychology of trust.

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Right, that whole oxytocin thing.

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Yeah.

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Well, there's another principle here too.

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It's called social proof.

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Social proof, okay.

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Think about it.

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You're looking for a restaurant online.

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If you see a place with like hundreds of five star reviews.

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Oh, I'm there, I'm sold.

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Right.

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It's like, okay, well, if all those people loved it,

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it must be good.

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It's true.

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We're wired for that kind of validation.

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And there's research on this, you know?

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Like studies actually show that online reviews,

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they're more persuasive than any other kind of advertising.

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Wow, that's kind of crazy when you think about it.

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So how do we do that with a podcast?

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How do we get those reviews?

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You've got to ask,

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encourage your listeners to leave reviews,

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testimonials, all of that.

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And just as important, share them.

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So don't be shy about asking for those five star ratings.

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Not at all.

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Actually, they recommend putting it right in your call

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to action at the end of each episode.

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You know, remind people, tell them,

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hey, leaving a review really helps other people find the show.

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That makes a lot of sense.

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And it's not just about vanity, right?

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It's actually about helping more people find the show.

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Maybe even connect with content that could really help them.

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Exactly.

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And think about it.

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Every positive review is like a little endorsement.

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You know, it's word of mouth,

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but in a way that can reach so many more people.

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And that can make a huge difference

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in how people see your podcast.

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It's like this instant credibility boost.

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Yeah, it's true.

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We do kind of follow the crowd, you know?

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If everybody else says it's great, it must be great.

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Right.

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And that's why testimonials are so powerful,

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especially when you're just starting out.

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But you know what?

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There's actually something even more important

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than social proof.

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Okay, now I gotta know.

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More important than 105 star reviews.

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What is it?

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Authenticity.

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Authenticity, okay.

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Because listeners can spot a fake a mile away.

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Oh, for sure.

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So like they have this sixth sense, right?

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Totally.

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So how do you make sure, like,

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how do you know if your podcast feels real?

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Not just like, you know, some persona you've created.

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Well, it goes back to what we were talking about before,

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you know?

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Being willing to share your story,

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even the messy parts.

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Okay.

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Think about the podcast

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that you really like listening to.

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Yeah.

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They feel real, right?

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Yeah, for sure.

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It's like you're just sitting down,

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having conversation with a friend.

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Exactly.

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And that's what you want.

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Don't be afraid to let your guard down a little bit,

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you know, share those behind the mic moments.

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Oh, interesting.

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So what are the ones where you maybe messed up a little bit?

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Wait, really?

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Like admit to making mistakes?

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Yes.

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They told this story, I thought it was so funny,

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this podcaster, right?

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They forgot to hit record during an interview.

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Oh no.

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With this big time guest.

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Oh, that's the worst.

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I know.

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But instead of, you know, freaking out, trying to hide it,

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they talked about it on their next episode.

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Oh, really?

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They made it into this funny thing about why you always

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gotta double check your equipment.

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I love that.

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And how do people react?

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They loved it.

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Because it made the podcaster seem real, you know?

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Human.

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Like they weren't afraid to be imperfect.

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So it's like embracing those imperfections

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can actually make you more relatable.

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Exactly.

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It takes the pressure off, right?

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You don't have to be perfect all the time.

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That's a good reminder.

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So, okay.

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Someone's listening to this right now.

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They're feeling fired up,

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they're ready to get their podcast out there.

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What's the one thing you would tell them?

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Start with your story.

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What makes your podcast unique, you know?

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What can you share that nobody else can?

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And I think once you figure that out,

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the rest will start to fall into place.

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So find your niche, own your story,

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and don't be afraid to be yourself.

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There you go.

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It's so true.

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It's like that old saying, right?

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Be yourself, everybody else is already taken.

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Exactly.

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And remember, it takes time.

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Building an audience, it takes effort.

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There's gonna be bumps in the road.

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It's a journey.

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But don't give up.

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The world needs to hear your voice.

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Love that.

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And that's a wrap on another deep dive.

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We hope you learned something new today

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and that you're feeling inspired

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to share your voice with the world.

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Yes.

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We'll see you next time.