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This year I'm going British, the Times write, the US markets are running at a PE of 30, way

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above their historical average, with UK markets running at a PE of 11, which is 10% less than

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their historical average. Now markets dislike uncertainty, the future of America under the

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Musk-Trump presidential duo is for me anything but certain. Whereas in the UK, Rexis is finally

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in the rearview mirror and the change of government is done with the majority of bad news out there.

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So this is my year to go British. I mean looking back on my 2024 investment year,

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I honestly wouldn't change anything. I achieved 10% in a market where the S&P achieved 26%,

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but I slept at night. You know what, I spent 17 years in PBC in Deloitte advising clients on

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risk management. If I had thrown 100% of my portfolio of the S&P 500, it would have been

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dishonest, dishonest to me and the work I've done with countless clients over my working life.

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I've set the groundwork for 2024. The SIP provider of choice was Free Trade and my research

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platform was Wall Street Zen and neither of these really provided good information on UK-based

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companies. The 2025, I've switched things up. I've swapped Free Trade for an Instructive Investor

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and I've switched Wall Street Zen for Seeking Author. Now both these platforms provide everything

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I need to go British in 2025. Here we go. There's one from 23 hours ago, the UK stock market out for

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2025 by Graham Evans, just what I'm looking for. So it says here that there's little doubt that

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many UK shares are cheap compared to overseas rivals, but will investors chase them higher

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over the next 12 months? A number of analysts think so. And that's certainly true. The UK market is

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significantly cheaper than both the US and the European markets at the moment. So it goes on

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here to say that the threat of global tariffs and the slower pace of energy recovery means the

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longer waited re-rating of the FTSE index is far from certain. So there's a term that everyone

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might be familiar with re-rating. So in terms of re-rating, it's basically talking about investors

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deciding that a particular market is too cheap and investing heavily into it. I would say in the

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first five months of 2024, there really was some momentum in the FTSE 100, but that did fizzle out

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for the final remaining seven months of the year. It comments on the fact that the limited

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exposure to the tech market has had an impact and that some of the sectors are seeing a little bit

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old fashioned really. It goes on to list some of the big losers here. So we've got the likes of BP

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and the RGO, et cetera. But it does mention acceleration in bid activity. This is the activity

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relating to the buying and selling of businesses and the mergers of businesses, which is always a

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good sign for an economy if people are actively looking to invest in companies. And the fact that

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the UK market is seen as very cheap at the moment really helps here. It says here that approaching

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the start of the new year, the FTSE 100 index trades on the price to earn in multiple just over

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11 times, well short of the average of 12.8 times since 87. And that does really demonstrate how

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cheap the UK market is at the moment. So it refers here to the Bank of America lifting the region

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to market weight, whilst Germany has been switched to underweight. So what does that actually mean?

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Analysts using market weight is a good sign, whereas if they're actually using underweight,

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it is a sign that they are suggesting that the indexes perform particularly badly. An analyst

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might recommend that an investor reduces their holding of underweight stock so that it weighs

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less in their portfolio. Deutsche Bank have also weighed in here and they say that it is optimistic

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in UK believing that the market boasts the best risk return portfolio in Europe. And it talks about

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having a good balance between cyclical and defensive sectors. It also talks about the fact

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that now we've got the general election out the way and Brexit discounts are fading into the past.

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They could also be good signs and good reasons to like UK stocks. Interact Investor has thousands

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of hours of reading material and videos about investing. And I find the good proportion of

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their content is actually UK focused. They are a British investing platform after all,

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and they're not just the UK arm of an American platform. So if you need to invest in, what are

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some of the basic services you'll find on an investment platform? And where do people

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open in a sip generally place their investments? Almost half of people invest in funds,

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nearly 20% in investment trusts, 21% in shares, and the rest really in ETFs. It's not really very

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surprised that so many people invest in funds because when you do join a platform, you generally

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invite it to a fund. And these investments where your money is pooled with other investors to buy

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a variety of assets. And usually there's a specialist manager who looks after the fund on your behalf.

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So how is a fund different from an investment trust? Well, investment trusts issue a set

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amount of shares, whereas funds add more shares as you join the fund. So when you buy a share in

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an investment trust, you're actually buying that from someone who wants to sell it. Whereas in a

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fund, you're just buying a brand new share. So how is a fund different than an ETF? Well, a fund is

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where multiple investors spread their investments across multiple investments, whereas ETFs are

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actually traded on the stock market. And a generally passive, which means you're not paying a manager

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to actually invest on your behalf. So they do work out cheaper generally.

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So I mentioned interact investor, a British company. So here we are, founded in 1995,

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headquartered in Manchester with offices in London and Leeds. And they are, as you'd expect,

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protected by the financial services compensation scheme. So let's see what a typical interactive

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investor customer will invest in. Let's see if there is a skew towards British companies or whether

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US investments are leading the charge. Okay, top five shares. So in number one, we've got Tesla,

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followed by Nvidia, followed by MicroStrategy, followed by Apple. And it's not until we get to

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number five that we head to British company with Rolls Royce Holdings. As for funds, the Vanguard

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funds are always popular. Got 80% equity at the top there. Number three is 60% equity. And four

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is 100% equity. So the more equity you have in your fund, the higher risk it is generally.

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So investment trusts here, we got Alliance, Whitton at the top there, Scottish mortgages,

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City of London there, number five. So we do have a bit of a British skew here.

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ETFs then, we've got the S&P 500 at the top, the MSCI World, number two, another S&P and third,

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and fourth and fifth are both World ETFs. So let's have a look at how much it typically costs per

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year to join one of these investing platforms. So I put in my pension pot value here. I currently

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have 138,000 in my pot and do a compare against the different providers here. Interactive Investor,

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164 pound annually compared to the Vivid 508 standard life at 759, Harb, Greavesland,

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Alistair 621 and AJA Bell at 348. So quite a discount there once using Interactive Investor,

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which is one of the reasons I chose them. In terms of buying and selling shares, there is a

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399 charge on Interactive Investor, which some of the platforms don't have. But I do know I've

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been trading too heavily during the last year, so that's not too bad.

