in a world brimming with complexity few creatures
embody harmony like the honeybee with tireless
precision she dances from bloom to bloom each
motion guided by millennia upon millennia of
instinct each act in service to the whole and
then There are the beekeepers, watchful stewards
of this ancient symbiosis. Part agriscientist,
part poet, they move along their hives with the
efficiency of mow, levy and curly, tending to
the bees' needs as best they can comprehend,
and with the infrequency of a waterfall in the
Sahara, sometimes running off flapping and flailing
like a penguin on a hot sidewalk. This is their
journey. Welcome, welcome to Be Love Beekeeping
presented by our great friends and partners in
beekeeping, Man Lake. Most hobby and sideline
beekeepers would like to make some money on products
from their hives. Whether for you it's a side
hustle, a whole new full -time business, or maybe
you're one of us stuck with a little too much
honey and wax, learning how to make money on
those products is important, but it's not always
easy. So today's guest, she just happens to be
a pro at making money selling honey. We will
discuss everything from logos and branding to
pricing, selling, distribution. So if you're
looking to make a profit on your small honey
business, this is absolutely the episode for
you. But first, let's take a minute to go inside
the hive, this feature presented by Primal Bee.
If you've kept bees for any amount of time, you've
opened a hive and found comb where it absolutely
just doesn't seem to belong. Between frames,
on the inner cover, gluing boxes together, beekeepers
call it burr comb and it can drive us crazy.
But the bees, they're not being difficult, they're
problem solving. Bees have a very specific sense
of space, roughly 3 eighths of an inch. Any gap
smaller than that? gets sealed with propolis.
Any get bigger gets filled with comb. They can't
help it. It's hardwired into their DNA. So when
your frames sit a little too far apart or your
boxes don't stack perfectly flush, your bees
see a construction project. But here's the interesting
part. If you notice heavy propolis and burr comb
concentrated near the top of the hive, around
the lid, along the upper edges of frames, your
bees may be doing something more than just filling
gaps. They might be trying to seal up drafts
and manage heat loss. They're insulating from
the inside because the outside isn't cutting
it. Pay attention to where your bees are building.
They're often telling you something about the
hive that you haven't even noticed yet. Next
time on Inside the Hive, we'll talk about Varroa
mites and why some colonies handle them so much
better than others. I'd like to welcome our very
special guest today, Danielle Brooks, coming
to us from Florida in the United States. Good
morning, Danielle. Good morning, Eric. Thank
you so much for having me on and hello to anybody
who is watching or listening. It's a great day
to be here. And you were asking a few minutes
ago before we got started what it's like here.
And I can tell you our beekeeping season hasn't
started yet. We're mid -March of 2026 now, in
case people are listening later. But yours doesn't
really ever end. So what is winter like? for
you there. Is it full on beekeeping or is it
scaled back a ways? It's definitely scaled back
a lot. I mean, I don't think it ever really stops
in Florida. A lot of the beekeepers that I work
with actually getting their bees back from almonds
in California right now. And so they're kind
of doing hive maintenance checks and whatnot.
But yeah, it's definitely a slower season. The
queen does slow her production down a lot. However,
it's warm year round here. So bees are constantly
out foraging and gathering things and we're just
on the cusp of that spring honey flow so we're
getting really excited to see what's going to
happen this year. We don't really ever get a
traditional winter here in Florida. A lot of
the beekeepers that I am presently working with
are just now getting their bees back from almond
pollination. So they're going through those hives,
doing those routine maintenance checks. But right
now, we're kind of on the cusp of that spring
honey flow. Nothing has like popped off yet.
We're, you know, we're antsy, getting excited
to see what the season is going to bring. But
yeah, we don't really get traditional winters
here in Florida, which is kind of nice. Super
nice. you don't know how easy you have it, but
that brings some other pests too. So some of
it balances out. We're going to be talking all
about your business here shortly. I want to hear
a little bit about your beekeeping first. You've
been at this for what about 10 years and how
many hives do you have? It kind of fluctuates
like most beekeepers. I generally do not keep
more, like I keep about six to ten hives, so
I'm still very much backyard beekeeper. I don't
personally want to scale more than that. It's
a lot and I enjoy beekeeping. I love it, but
I don't want that to be what I am doing every
single day. So for all of the honey that you
sell, do your bees create all of it or are you
buying some from other people as well? No, so
my industry term would be honey packer. I am
not a big fish in that pond by any means, but
when I first started the honey truck, I was backyard
beekeeping. I would do a host to hive program
where I put bees in people's backyards and would
start selling the honey based on the community
that I harvested it from. it just kind of exploded.
And anybody who is in business will tell you,
you're either making bees or you're making honey.
And as one person trying to do all of it, it
became very unmanageable very quickly. And also
during that time, I started having kids and was
a part time stay at home mom. And that is not
super conducive to, I've got a swarm of bees
in my backyard. And I'm like, I'm... trying to
get my child down for a nap. I can't just leave
and come and do those things. And so I pivoted
and have partnered with a few beekeepers who
are commercial beekeepers here in Florida. And
so at Honey Truck, we've always been very transparent
about where our honey comes from. If I'm not
the beekeeper who's producing it, I know who
is. I know what beekeeping practices they're
using. And so I do generally talk about that
when I talk about our honey. HoneyTruck supports
the greater ag community. And I have really enjoyed
watching those relationships grow over the years.
Well, I think this is going to be great to give
some hope, especially for people that are just
kind of hobbyist beekeepers, but also want to
make some money at it. because that is not an
easy thing to do. But there also are so many
different ways to make money on beekeeping. You've
already mentioned a few. Selling bees, selling
honey, we've had people on the show talk about
making mead and wax products. But let's talk
about your business and people are going to learn
something from this. I'm sure, because you sound
like, I didn't even ask about your education,
but when we were talking the other day, you sound
like you have an MBA in marketing or something,
whether you do or not. I would give you one because
you know it, it seems like. Well, thank you.
Actually, for those who are watching and listening,
I have taken zero classes in marketing. I did
go to school for a communications degree. I had
great aspirations of being a broadcast journalist.
I was very into news. I loved that world. And
I started doing it and realized very quickly
that I didn't enjoy it. So from my timeline,
that was a soul crushing reality to come to that
a goal that I had been working for most of my
life was not something that I wanted to do so
I did pivot I became a full -time family photographer
and had grown a fairly successful business doing
that and I I just one day was like, you know
what? I'm going to get a beehive. That seems
very exciting to me. And my husband said, hey,
maybe you should find somebody who has bees that
would let you go into their hives so that you
don't freak out when you bring home 40 ,000 stinging
insects to our yard. So I did that. And I said,
you know what? This is a fear that I can overcome.
I'm going to do this thing. And it was really
fun. And I had people asking, hey, can we buy
honey from you? And I just had a moment where
I was like, this is my golden ticket. This is
what I want to do. I'm far more passionate about
this than I am about bees. And I had a friend
that I went to church with, and I knew that she
did design work. And I said, hey, I'll trade
you. I'll do several family sessions for you
over the course of a year if you could create
a brand identity for me. And that is important.
I do understand. I have very basic knowledge
of that. But I knew that I didn't need a logo.
I needed a brand identity. And she was very pivotal
in helping to create that. time. I only had a
limited amount of honey that I could sell and
I didn't want a brick and mortar. I wanted something
cool. And I thought, what about getting an antique
vehicle? And I didn't want just any antique truck.
I wanted something that was weird. You know,
like, let's be honest, being a beekeeper is weird.
You're probably a little bit odd in your personality.
I mean, I'm just saying every beekeeper I've
met is a little weird and lovable because I identify
as weird and lovable. So I say that with love
and care but like I needed something quirky and
Ford had an Econoline which is honestly kind
of the reject of the Ford company. You sit directly
next to the motor you're the first person to
arrive at the scene of an accident if you're
involved in one it's not a safe vehicle to drive
but as soon as I saw I was like this is it this
is this is the truck that I need to sell my honey
out of. Emily, who is my designer, I was going
to paint the truck yellow because it just made
sense. Bees and honey and yellow. And she was
like, no, keep it red. I'm going to work with
it. And I'm so glad that I did because it's integral
to our identity now. By the way, listeners, go
to honeytruck .com and you can see the truck.
There's two trucks now and they may be weird
and quirky. I think they're super cool. I think
so, too. I did learn how to drive a manual on
those vehicles. We found the first one, Kennedy,
just so that people know I love anything space.
And John F. Kennedy Jr. was the person who created
the space program. And our first Econoline is
in 1963, which was the year that he was assassinated.
And our second truck, Glenda, is named after
John Glenn, who orbited the Earth in 1962. And
she is also a 1962... to vehicle. Sweet. Okay.
Tell us the difference between a logo and a brand
identity. Great question. When I first started
Honey Truck, I had a friend who could do logos
and it was great. You know, like I've got to
put it on a jar and identified our company, but
a brand identity is everything from the colors
that you use, the font that you use, the style
in which you produce things. When you look at
honey truck, there is very clearly a theme that
goes with it. When you look at honey truck, you
see the color red. You can very quickly identify
that we are a 60s era kind of decor, a vibe.
Everything that's wrapped up into a honey jar
tells you that there's integrity behind it. I'm
very transparent about where our honey comes
from. It's important to me that people understand
where their food comes from, that they are educated
on the importance of honey bees. We do a lot
of outreach and talking about honey and why crystallization
is a good thing, what that means for your honey.
You would be surprised at the amount of information
that people don't know about bees and so that's
what we're really passionate about and talking
with people. So in your experience what are the
two questions that people, when they first find
out you're a beekeeper, what are the two questions
they ask you? My husband likes to, when we're
at networking things, he's an attorney. So he'll
say, oh, I'm a lawyer, but my wife's the beekeeper.
And that just suddenly starts a whole conversation
with people like, oh, how many times have you
been stung? And do you say a lot, a lot of times?
I do wear a suit. I fully suit up. I don't like
being stung. That's not enjoyable for me. I have...
a few mentors who are amazing at beekeeping and
will just be able to do it without any sort of
protective equipment. And that's not me, but
I get asked that and I get asked how many bees
are in a beehive, any sorts of questions that
are that way about beekeeping. I was just going
to say the number one, I get asked do you get
stung and number two, do you sell your honey?
So you got 50 % right. The questions are a little
bit different when I'm at the farmers market,
especially when I'm there with the truck. The
question I get asked the most of the truck is,
does it drive? Do I know how to drive it? And
sadly, do I own the truck? OK, so we've talked
about brand identity. I want to talk about somebody
that's brand new at this. Let's say you're a
hobby beekeeper or working to being a sideliner
and you really haven't done much as far as selling
any of your products. And you're thinking, this
summer, oh my gosh, I've got so much honey around
here. I need to go to the farmer's market. I
need to figure out how to do that. Where would
you say people should start as far as branding
and even location? Is a farmer's market a good
place? So this is something that I kind of went
into backwards. Like I said, I partnered with
my friend and she created the identity and I
didn't really consider who my target audience
was at the time and kind of had to do some, you
know, homework on the back end for that to discover
who that is. But my biggest thing, if I could
go back, would be to tell people, identify who
you want to sell your honey to. I admit a pet
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beelove and use discount code There's at least
four or five other beekeepers who sell honey
here in St. Augustine, and I don't ever view
those people as my direct competition, primarily
because they're not going after my target audience.
My target audience is a woman in her late to
late 30s or older. She has expendable income.
She read things like food and wine garden and
gun Southern living she shops at places like
William Sonoma and so knowing that ahead of time
determines where I'm putting my honey. We've
talked earlier, I could sell honey to a beekeeper.
I love talking about honey. I'm great at selling
honey, but it does me no good if I sell honey
to a business owner and they can't get that honey
off their shelf. And what I'm talking about is
when you see a jar of honey truck honey and it's
at, I don't know, let's say a gas station and
you're like, why am I paying $12 for this nine
ounce jar of honey? You know, like that doesn't...
That doesn't mesh, but you walk into a boutique
store in downtown St. Augustine and you say,
wow, look at this beautiful jar of honey. And
it's a mom who's traveling and she goes, oh,
I need to get a gift for my friend. And this
is perfect because everybody loves honey. And
this will look so great on her counter. That's
my target audience. And that's the person who's
going to put that honey in their basket. And
that business is going to call me in a few weeks
and say, hey, I need to reorder. So if you were
just starting out, I would really stop and consider
who's your target audience. And hint, the answer
is not everybody. Not everybody is your target
audience. And that's OK. Because once you know
who they are, you can market towards them and
make sure that you are directly in front of them
and where you need to be. By the way, this truly
is marketing 101 here. Well, good to know, good
to know. I've spent my career in marketing and
advertising, so good job. You started in the
right place. And you don't have to adopt the
same target audience that Danielle has. If you
just want to sell a whole bunch of quantity,
cheap or for whatever reason, you know, for food
for cows or something, you're looking at a whole
different target. Danielle, I think, is saying,
hey, I want to be able to get a good price for
my honey. And so it's going to take this kind
of a target. Correct. It's going to take people
that can afford it and can appreciate the quality.
And therefore, now comes your design and packaging.
Does it look cheap or does it look upper end?
Correct. And so there's nothing wrong with selling
your honey in a plastic teddy bear. That absolutely
markets to a target audience. If you want to
sit at a farmer's market, which by the way, the
honey truck is at a farmer's market, it kind
of depends on the farmer's market in your location.
Is it considered a farmer's market or is it a
flea market? You know, like I can tell you right
now, honey truck would not be at a flea market.
There's nothing wrong with flea markets, but
that's not my target audience. And so I also,
you know, you said sell cheap honey. Let's all
raise the bar when it comes to selling our honey.
You know, like I talk to beekeepers all the time
and they undervalue the resource that they're
selling. You spend all year working towards Harvest
season and then we're just gonna sell it for
pennies on the dollar like nose take a step back
How much does that jar cost you? How much did
that lid cost you? How much did that label cost
you if you put it on there? how much are you
paying yourself per hour and figure out what
it is per case and factor it into the cost of
your honey because you deserve to get paid and
Take it with a grain of salt because I did not
pay myself when I started out You know like we've
all been there where you're just like oh, it's
okay. It's fine, but Start pricing your honey
the way it should be priced early on because
that sets the standard for moving forward You
know like it it kind of sucks to tell your Clients.
Oh, hey, I had to raise the jar by the jar price
by five dollars because whoopsies. I was way
undervalued I could not agree more. Thank you.
You are so preaching to the choir here I have
been to farmers markets not me selling but me
wandering around I'll run into a beekeeper and
I will see a pint glass jar of honey with a nice
label on it priced at $9 .99 or $11. I just nicely
pull them aside and say stop it put $20 on that
or something so that you're getting paid because
the more people undervalue their product the
more everybody else feels like they have to.
I've had some people A couple people, when I
told them that, they said, well, but over there
at the other end, there's another beekeeper selling
theirs for $10. So how can I sell mine for $15
or $20? Listen, we as beekeepers need to be a
lot less offended when people ask us questions
because the number one question that I also,
not number one, but a frequent question that
I'm asked is, why is your honey so expensive?
And I say, that's a great question, because guess
what? That gives me an open door to talk about
how great my honey is and all of the certifications
that I hold. Great question. I'm so glad you
asked. Well, for starters, honey truck is regulated
by the State Department, which means that we're
subject to annual inspections that we have to
pass. We're regulated by FDACs. And so we bottle
our honey in a food grade facility. Secondly,
our honey is labeled. Look at this beautiful
label. There is a lot of information that goes
into this jar of honey. It tells you nutrition
facts, tells you where it was bottled, it tells
you about the business, it tells you everything.
It's got a metal lid enclosure. It is in a glass
jar. It has a safety seal so that my clients
don't just walk up and pop the lids and start
smelling or tasting honey. There's a lot of things
that go into that. Also, I have liability insurance.
So if you come to the truck and you trip and
fall, I have to pay for liability insurance somehow.
Like that is why that jar of honey is so much
more expensive than the jar down the street.
Can that person tell you that they bottled that
in a commercial kitchen? Or are they bottling
it in their kitchen? Again, nothing wrong with
that. That is exactly where I started out. But
if you're asking me comparatively myself to,
you know, John's Bees down the road, this is
what sets Honey Truck apart. This is why my honey
is that much more expensive. And figure out what
your story is. because it might be, wow my bees
are kept off in the middle of nowhere which means
it's organic or whatever it is. Like where I
am, our fall honey is completely different than
our spring honey kind of tastes like everybody
else's honey. Our fall honey is incredible because
our bees are foraging on mint and sage and sunflowers.
To me, it's the best honey in the world, and
I don't mind telling people that. You're going
to pay more because this is the world's best
honey. Put it on your pizza. Mix it with cheese.
I mean, pair it with cheese. Find out how you
love to use this and give them suggestions. The
next time you're doing a charcuterie board, put
this with such and such and such and such. And
all of a sudden they're going, oh, that is worth
paying more for. OK, let's move on. Let's talk
about wholesale, because you wholesale too. Tell
us about that market. As we talked about earlier,
part of my wholesale strategy is identifying
businesses that are already marketing to my target
audience. So when I make a cold call, I generally
will go online, Google specifically, and I will
search specific businesses, gift shops, butcher
shops, anything in this area. And then I will
click on their Google listing and I'll look at
the photos of their shop. I'll look at the reviews
people are saying. And I immediately know, yes,
this is my target audience. I know they're shopping
here. So I will pick up the phone and I will
say, hey, my name is Danielle. Do you have a
moment to talk? I'm a beekeeper. I sell honey.
And generally, that's enough to get my foot in
the door. If it's not a convenient time to talk,
I always try and get the contact information
of somebody that I can talk to at a later time.
And then I try and schedule a pop -in. Hey, I
want to get samples directly in your hands. When
would be a good time to stop by? Because these
people are busy, so. Stopping by unannounced
to do a sales call is kind of inconvenient for
them and can be an annoyance. And I want that
business to know that when you partner with Honey
Truck, we're going to take care of you. You don't
have to worry about us as a wholesale partner.
We do things professionally. We pride ourselves
on the systems that we've set up when it comes
to wholesale. And having that brand already established
really, really helps. It does. And like you and
I talked about, you know, what's your cost of
honey? A lot of people don't consider that when
they price their honey. They say, oh, I'm just
selling it at the farmers market, which is exactly
how I started out until a local coffee shop came
to me and she said, hey, we would love to sell
your honey in our store. Now where I'm at in
Florida, I no longer fell under cottage food
law. I had to go through commercial licensing
and I didn't have the facility that I have now.
So what that looks like for me, meant going to
a local bakery, Crème de la Coco. They were incredibly
generous and they are closed on Sundays and Mondays.
And I asked them if I could go in when they're
closed to use their kitchen to bottle my honey
to be able to sell over somebody's counter. It
was great. It was a great partnership and that
opened up a lot of doors for me and can be a
good way for you to get your foot in the door
if you're listening to this and you're like,
I can't afford a kitchen. Like go to the businesses
that you know that are closed that have commercial
kitchens and see if you can. bottle your honey
there. But that being said, you know, like you
have to consider if you wholesale your product
and you're only selling it for $10 a jar, if
at the end, the end consumer is paying $10, traditionally,
your wholesale client is paying you five. So
how much are you realistically making out of
that $5? I mean, I can tell you right now, because
you're not buying your jars in bulk. From a glass
manufacturer, you're either working with a distributor
or somebody else. You're paying a premium for
that bottle. You're going to pay premium for
that lid. You're going to pay premium for that
label. And all of that's going to eat away. And
suddenly you realize, oh crap, I can't sell this
jar of honey wholesale for $5 because I'm only
making 20 cents a jar. How often should people
take a step back and look at their little business
and say, here's where I'm making money. Here's
where I'm not making money. and let's figure
this whole thing out. Let's fix it. Probably
do that multiple times a year. My biggest time
that I do that is traditionally in January for
my business. That's when I'm the slowest. It's
after the holiday Christmas season and I will
sit back and run all of the numbers. How much
of every item did I sell? What were my lowest
performing items? Do I like them? Because I'm
the business owner. I'm the one that's got to
do all the work. I'm the one that's got to, you
know, rep the brand, so to speak. And so if I
don't like that product and it's not worth my
hassle trying to reorder it every year, it's
off if it's not making me money. You know, like
at the end of the day, this is a business that
it has to operate like a business. And so I think
analyzing your numbers on a regular basis, I'm
the world. is changing at such a rapid rate right
now. If you don't know what you're paying for
your materials, you're going to sink your ship.
So you have to be able to know your numbers like
the back of your hand before you walk into a
negotiation on a wholesale price, especially
for a grocery store that's got 10 locations.
Publix has never been the dream of Honey Truck,
but if I were to work with a Williams Sonoma
that has multiple locations all over the United
States, need to know what my numbers are going
into that negotiation or else I'm gonna shoot
myself in the foot saying oh crap I should have
charged more Because I'm losing money on this
deal, you know, like I can't express the importance
enough for people to Understand what their margins
are and on each product Correct. It does vary
so many beekeepers feel like they have to sell
honey and lip balm and some kind of lotion and
Do you have to sell everything to make money?
No, that's what makes every business different.
Honey truck very much sells honey. I love honey
and we're kind of known now for our infused honeys,
which I love. You know, I tell people we don't
we don't use essential oils or anything. We're
using dried ingredients. We try and keep it not
try. We do keep it as raw and natural as possible.
And so we do a data. I'm looking over now at
our We do a daddle honey where we dry our daddles.
We crush them up. We throw it in the honey. We
have a lavender honey. We use dried lavender
leaves. We do have a bourbon honey. People love
it. It's a great product, but those jars are
different jars, meaning they're different sizes.
There's a different amount of honey that goes
into every single one of those. The label itself
is a different size. To distinguish our bourbon
from our daddle, the bourbon label is a slightly
metallic, non -see -through label, so I do know
that I pay more of a premium for that label versus
the clear label that is on the French square
jar. So it really is important to know the numbers
on everything. I have an Excel spreadsheet that
I could pull up right now and say, this is as
of, you know, three months ago when I ran all
of my numbers, my bare minimum, it cost me X
to make these products. So on your infused honeys,
which are the big sellers? I'm in St. Augustine
and we are known for the Dattle Pepper. And so
I would say that the Dattle is probably one of
our more popular products. And then very closely
second or if not eclipsing it now is probably
our bourbon honey. People love putting it on
ice cream, mixing it into a simple syrup, putting
it in a cocktail. putting it over some ribs.
And then seasonally, we release a holiday honey
every year, which has cinnamon, clove, orange
peel, just an array of different spices that
we put into the holiday mix. I like to say it's
like Florida Christmas. It's like sunshine in
a bottle. We sell that from the last weekend
of September through the end of the year in port
until we sell out. Obviously, the goal is to
sell out every single year. It's not something
that people get year round. I even have friends
who will text me and be like, hey, I know you
say you're sold out of holiday honey, but do
you have a jar for me? And I'm like, no, no,
it's it's all gone. But I would say seasonally
speaking, that one is probably our most popular.
The fact that it sells all the way out. People
want it all the much more, don't they? So do
you find if you were to pull up your spreadsheet
that you have a bigger profit margin on infused
honeys than regular plain honey? Honestly, The
greatest margins I have on things have everything
to do with the bottles that they're going in.
The size of the bottle, the type of the bottle.
When I first started, most things, if you go
to the sauce aisle, everything's in round jars.
And I never stopped to consider why is it in
a round jar. And that's because all manufacturing
equipment, the predominant amount of it is designed
to run round jars. So to go back in time when
I'm at creme de la coco bottling my honey out
of a five gallon bucket with a spigot going like
this over and over again I could not bottle honey
enough honey to maintain my accounts in the amount
of time that I had at that business so what that
told me was I needed to bottle honey faster so
I went to ABF the ABF conference and there was
a rep from Lega beekeeping supply over in Italy.
And they had a beautiful bottling machine and
it had the table that went around and it put
honey in and it was it was amazing. And I fell
in love. And even then I didn't have the money
needed to purchase the equipment. So I actually
asked my parents for the money. I borrowed money
and which I did pay back, by the way. But I bought
my bottler and I was able to be more efficient
with the time that I had in that commercial kitchen.
And that decision changed the entire trajectory
of Honey Truck. Rather than going through somebody
who could white label my honey, meaning I'm going
to another business that's going to put honey
in jars and labels and lids for me, I'm now doing
that myself. And so over time I've become, I've
added more and more equipment. All that to say,
that equipment is designed to run round jars
and I picked a French square jar, which does
not play nicely with any of that equipment. So
I have spent countless years, blood, sweat, and
tears trying to get the equipment to work with
my jars, which I do now. It all works and it's
working super great. But consider that when you
are trying to scale your business and you're
trying, if you are considering manufacturing,
it's a strong word for putting honey in a bottle,
but consider those things before you make your
final choices on your jars and whatnot. You could
switch jars if you had to, but you don't have
to. So you get to stick out. I've made my bed
with the French square jar. I'm now married to
it. And I do think, going back to brand identity,
I do think that it is important to the ethos
of honey trick. I've spent countless years watching
people, sitting in a farmer's market, watching
people interact with my honey. As soon as they
pick up a jar, it fits nicely in their hands.
They like that it's glass. As soon as they pick
it up, they don't put it down. So when I'm working
a farmer's market, my goal is to get a jar of
honey into that consumer's hands because I know
they're not going to put it down. They're going
to want to buy it, and that's going to generate
a sale. And so for me, I hang my hat, so to speak,
on the French square jar. It's part of our identity
as the honey truck. I love it. We're learning
a lot here. Thanks again for joining us on Be
Love Beekeeping presented by Man Lake. Next week
we'll wrap up our conversation with Danielle
and learn even more about making money with honey.
Plus we're gonna enjoy her wild and crazy beekeeping
story. And another big thank you goes to Vita
Bee Health for their support. Vita's Varroa Control
range of products includes Epistan, Epigard and
now Varroxan. Extended Release Oxalic Acid Strips.
Hey, thank you so much guys. And if you haven't
yet, please subscribe to and follow the show.
Tell your friends about it. Click on over to
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And remember, if you're not just in it for the
honey or the money, you're in it for the love.
See you next week.