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Set. Oh, oh, you said get set.

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We threw you threw off our whole rhythm, Toby.

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Hey, here we go.

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What are we on? Twenty three.

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Yeah. Welcome to episode 23, sponsored by

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not phabletics, not phabletics.

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The jackasses that bill you arbitrarily when you accidentally purchase.

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Fabulous. That's awesome.

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Raping your neighbor.

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Yeah. If not you.

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Hey, anyway, that's enough about our non-sponsor phabletics.

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That's right.

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All right. Today we are talking about notification fatigue.

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Processed that.

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Chase. Yeah.

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What happened when you mix?

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It's not chocolate and peanut butter tastes great together.

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It's let's insert more technology into your process

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and then squander your limited time and attention.

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What's going on in notifications for you?

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I there it's interesting.

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Notifications.

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It's really interesting because

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we kind of talked about this last time, but like that that idea of.

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Being reactive is a definition of work is pervasive.

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Yeah.

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Like if you just sit if you sit in any meeting that's remote

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and you just watch the people just like literally just all you have to do

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is just try to stay engaged.

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Like I'm going to I'm going to be here for the meeting.

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I'm going to be present for the meeting.

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And you will see a whole bunch of people with their heads down

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because their phone went off.

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And I'm not like by no means am I being a hypocrite here.

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Like I literally do the same thing.

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You know, like the other the funny thing when COVID hit,

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like the fun thing to do was to send your buddy a text

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to see if they would crack up.

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That has continued.

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Like like I don't know.

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I don't know if I know anyone who did not do that.

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But but that's beside the point.

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Yeah, it's you're right, though, the notifications.

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And and it's not just you've received you've got mail.

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You know, it's text messages and it's slack and it's social media.

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And and then we have the digital household.

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So it's your ring camera or your kids just got home and came through the garage.

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Every process of our life.

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When I heard, you know, your digital home and your digital life,

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I thought what they meant was we're going to make things easier.

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And I think the reality was we're just going to have everything scream at you

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like Minority Report, you know, that's that's how I feel today. Yeah.

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So when's when's the last time that you actually opened

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a email marketing campaign?

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Oh, it you know, they have to have a good headline.

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Oh, 100 percent.

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And it was it was last week I opened one specifically

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because I thought, I wonder if I can rip this off.

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Oh, oh, so it was more of like a hey, I like this headline.

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This is this is grabbing me. Let's steal it.

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It was. But in full disclosure, I also subscribed to the theory

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that everything is this learning opportunity.

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And I think sometimes it's just an excuse because, you know, squirrel.

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Yeah, I'm pretty easily distracted.

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And it was a good headline.

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I thought, I wonder how I might repurpose this.

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What about you? What's the last time you opened one?

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I have been trying to unsubscribe on my Gmail.

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I so I this is embarrassing, but I got something on Poshmark.

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I don't know. Oh, I know what it was.

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It was it was a nice dress. I'm just kidding.

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It wasn't a dress. It was a it was.

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I think it was a mug.

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It was a mug for the wife for Christmas, I think. Nice.

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But because I was on it and because that's where I got it,

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they just hammer me all the time.

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So I like I'm like it's painful to unsubscribe to some of these things.

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And again, it's just notification.

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Like I just got it's like it's like you've got it's like we've surrounded

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ourselves with a bunch of 80 DG children that are hawking their wares.

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It's out of control.

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Yeah. And that's just that's just in our personal lives.

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Like the same goes on at work.

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It's like, did you get the thing? Did you get the thing?

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Like, it's crazy. Yeah.

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And well, in the part, you know, the one two punch for me is

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ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding,

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in the Las Vegas kind of madness. Yeah.

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Everything I'm getting all these notifications.

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And when I get one that is actually useful,

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yeah, I can't just click it and go to it.

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Now I click it and then I sign in.

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And then ask me to go find something else to authenticate

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or let us send you an email because we don't trust you. Yeah.

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And so, you know, it's it's kind of like TSA for me.

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And for all I know, TSA prevents thousands of

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you know, nefarious things every day.

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I doubt it. But, you know, even one is good. Right. Yep.

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But on the off chance,

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we all get naked to go into the airport and board our planes.

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Or at least if I've been doing that, I get some odd looks sometimes.

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You don't tell me to put my clothes on once I get struck down.

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So I just assume. Right.

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But Dale, man, you know, it's like, oh, here's

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on this other side of it.

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We've gone so far overboard as we've digitized everything. Yeah.

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Now I feel like I spend half my day trying to figure out two factor

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authentications. Oh, yeah.

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Minutes I'm going to approve a payment.

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Nope. It's going to take five minutes. Yeah. Right.

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But bang, bang, bang.

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We've adopted Slack like a lot of organizations.

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And one of the things I love is that it's this nice asynchronous thing.

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And if somebody sends me a note, I can follow up later.

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I don't have to drop everything. Yeah.

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God forbid they give me a good headline that pops up in that little teaser.

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Yeah. I'm going to drop everything.

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It's going to be like. I'm done.

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Although I'm a little shocked that you didn't understand

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that it was a strip search, like you just started stopped at stripped.

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I'm a little concerned there, but.

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Well, I was searching to see who else was stripping.

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I clearly misunderstood.

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This is why I enjoy these.

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I never know what I'm going to learn.

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And you have no idea what I'm going to divulge.

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So do notifications help?

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If I had to choose between all or none.

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It's no brainer for me.

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What about you? I go back to the end.

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I'd go back to none.

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Like even just even just saying that out loud is all I can say.

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Like even just saying that out loud is almost like this kind of.

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Encouraging. Yeah, it's this encouraging like, oh, that could be really nice.

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Like not like.

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Like what would it be like to do like just some elegant,

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wonderful work where I'm stretching myself a little bit,

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doing something that I'm proud that I feel like has value.

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And I'm not I'm not task switching so much.

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Oh, man.

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I've talked in the past, I think.

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I don't remember if it was on the show, but this idea.

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Oh, there goes a notification in the background.

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I'll be right back. No, I'm kidding.

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I'm staying with it. All right.

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But clearly, I just had hijacked.

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No, you know, the the task switching burns.

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What I've read is about 20 minutes to resume the original task and get back into any level of focus.

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Yeah, but it is it's all those dings.

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It's all the little flashes.

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Yep. I think that's why the idea of leaving the house without a phone is so appealing.

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Yeah. You know, is is that hey, silence mode.

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The yeah, it's it's insane.

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And now that we have digital phones with us, it used to be we're talking in our earlier episode about, hey,

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you know where I'm at because you just all the number for my house.

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Yep. I don't know when it stopped being our convenience and technology became the master.

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You know, that's yeah, it's turned us into always on always working resources.

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Yeah, it's crazy. It's nuts.

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I don't know. Do you have do you have a strategy, you know, that something you do to try to get out of the notification and help?

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Not as I'm not as disciplined as I want.

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And I think some of that is because it depends on your business culture.

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Yeah. And if your business culture is that you have to always be responsive, then you will always be responsive.

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And if that's what wins, like I think that the counter to that is that if you're responsive, your work is sloppy.

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It's there's just no way around it. Like you you will deliver sloppier work.

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You might deliver more like you might make it up on quantity like here's.

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But it's just it's sloppier. It's not well thought through.

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The one thing that I that I have tried in the past, you know, turning off going on, do not disturb.

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Like, it's funny, I've turned it on and just forgot that it was on every once in a while.

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And I'm like, guys, this is great. You know, and all of a sudden, right afternoon, what is going on?

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You know, my wife is getting mad at me because I didn't text her back, you know, like, but but it was magical while it was silent.

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But but I think I think that's one one thing there. There's a there's an application called Freedom.

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Freedom to I think that's what it's called. Oh, OK.

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Hold on. Let me just double check. That's who we should get to sponsor us.

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We should do that. We should call these we should actually.

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OK, so freedom to like Quang face enjoy Orbison.

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No, no. Freedom to freedom to.

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So freedom to you is that yeah, to so not not not not like dot com, but freedom.

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I want to thank you. OK. Freedom.

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Freedom to is basically an app that turns off applications or websites.

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And you can turn it on. It plays music.

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It'll turn off your phone. Like it basically like put it forces you to be in.

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Do not distract the mode. I don't use this as much as I I would like.

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And I don't know if I could actually install this on my work PC, but it is where you want it.

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Yeah, of course. Let's not talk about that.

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That's the sense of the object.

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But but this is actually this is actually one of the better,

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better tools that I've used because it just shuts everything down.

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Yeah, like it just forces you to to like not do anything,

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but whatever you're you're focused on. And that that's actually been pretty wonderful.

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I do have I also have a timer that's like an egg timer that

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that actually shows the time like you guys can't see it.

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But but basically it's it's like it basically is it's like a regular egg timer,

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but it shows the it's called what is this?

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The time timer is what it's called.

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That's the other people we should get to sponsor us the time timer.

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But the time timer is timer it.

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The way that it works is it's just like an egg timer.

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But you see the actual kind of the countdown.

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It's almost like it's like a pie chart that's getting smaller.

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So it's from 100 percent all the way down.

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And so visually you can actually see the time change.

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And those are just those are two things that I've that I've used,

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that I've found somewhat helpful.

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But again, like if I can't change the culture at work,

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which is I've got to be responsive.

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Because what what wins at work is responsive, then I'm just kind of stuck. Yeah.

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You know, it makes me want to set the out of office message when I'm in the office.

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They just as I'm in the middle of some really deep shit.

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And if this is important, come find me.

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But otherwise, I'll get back to you this afternoon.

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Maybe maybe that's that's not a that's a PG 13 word.

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So that may not work for all workplaces and audience recognizing that.

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Yeah, because you're right. It's.

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People don't know what you're doing.

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We don't have an on air flashing light like you might have in an old radio

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video that tells people I'm in the middle of something.

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You know, I'm a. Yeah. Yeah.

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Yeah, that's interesting.

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You know, some offices have the little hotel desks,

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like little hotel rooms where it's just basically single and you can, you know,

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that that has a little bit of a drawback because you don't have your set up.

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Right. So you're not on two screens, but you're less distracted.

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Right. So maybe maybe the reality is because we're less distracted.

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We feel less productive, but really are like I think we're so distracted

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that we don't even know we're distracted.

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Like, that's the crazy thing.

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When Wendy, when was the last time you felt truly productive for more than two hours?

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I've had some magical weekends.

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I would say Saturday, Saturday morning.

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Yeah. My wife is she she works night, so she's up.

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She's up late quite a bit.

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Yeah. And then I tend to work.

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I work with with, you know, people that are in Europe and in Asia.

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And so that means I'm up really early.

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And so my the most magical times of my of my week are literally

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seven thirty or six a.m. on a Saturday till about 10.

237
00:13:22,540 --> 00:13:27,100
Wow. And I like and it's it's stuff that I choose choose to do.

238
00:13:27,100 --> 00:13:30,940
It's magic. It's it's literally the funnest part of my week.

239
00:13:30,940 --> 00:13:33,860
Isn't that crazy? And sometimes it'll be work.

240
00:13:33,860 --> 00:13:38,700
Sometimes it'll be me dinking around with a GPT or something or an LLM or,

241
00:13:38,700 --> 00:13:41,780
you know, messing around with data like it might be something,

242
00:13:41,780 --> 00:13:43,980
but it's something that I want to do.

243
00:13:44,460 --> 00:13:48,460
And at the end, I oftentimes just feel very satisfied.

244
00:13:48,460 --> 00:13:53,500
And it's it's because no one's asking of my no one's distracting me.

245
00:13:53,500 --> 00:13:55,060
It's the weird. It's just weird.

246
00:13:55,060 --> 00:13:59,060
Like, and again, like if we went 200 years, you know,

247
00:13:59,060 --> 00:14:02,660
200 years ago, like I think we would they would look at us like we're crazy.

248
00:14:03,380 --> 00:14:08,380
Right. But I mean, that's I think that's the reason why so many of the,

249
00:14:08,380 --> 00:14:11,380
you know, the founding fathers of the U.S.

250
00:14:12,620 --> 00:14:15,900
so much of their writing actually, I guess, was done in the middle of the night.

251
00:14:15,900 --> 00:14:19,580
Right. Because lights go out.

252
00:14:19,580 --> 00:14:24,180
We don't have modern electricity and people only sleep for three or four hours.

253
00:14:24,180 --> 00:14:26,380
They'd get up for a couple hours and then go back to bed.

254
00:14:26,380 --> 00:14:26,780
Yeah.

255
00:14:26,780 --> 00:14:31,260
And and I've heard that described when this was recounted to me

256
00:14:31,260 --> 00:14:33,660
as one of those most productive times.

257
00:14:33,660 --> 00:14:36,180
Yeah. Because maybe everybody's not up in your household.

258
00:14:36,180 --> 00:14:38,060
Yeah. That's awesome that you found a window.

259
00:14:38,060 --> 00:14:42,820
I think I think kind of like knowing the food that feeds you and makes you feel good.

260
00:14:42,820 --> 00:14:47,260
Yeah. You know, similarly, not all hours in the day are equally valuable.

261
00:14:47,260 --> 00:14:49,060
Yep. And so that's awesome.

262
00:14:49,060 --> 00:14:51,780
It happens to be on a weekend where it's fully in your control.

263
00:14:51,780 --> 00:14:54,260
Yeah. And not on the clock.

264
00:14:54,260 --> 00:14:57,980
So that's great. Well, hey, quick, guys, we're wrapping up.

265
00:14:57,980 --> 00:15:02,860
Just want to say thanks to our friends in the Bay Area, Knob Hill neighborhood.

266
00:15:02,860 --> 00:15:04,820
There you go. Thank you for tuning in.

267
00:15:04,820 --> 00:15:08,420
Love it. Your your patent

268
00:15:09,420 --> 00:15:12,860
denial of the Fabletics tribe is much appreciated.

269
00:15:12,860 --> 00:15:15,700
Yeah. Thanks for not paying them anything.

270
00:15:15,700 --> 00:15:17,660
Yeah. Don't don't pay for that blood stuff.

271
00:15:17,660 --> 00:15:19,420
Yeah, that's right. All right, man.

272
00:15:19,420 --> 00:15:21,260
Thank you. Yep.

273
00:15:21,260 --> 00:15:24,620
Take care. See you. Bye.

