WEBVTT 00:00:00.000 --> 00:00:01.679 All right, so you know that feeling, right? You're 00:00:01.679 --> 00:00:04.440 a retail executive, you walk onto the sales floor, 00:00:04.740 --> 00:00:07.540 and you just know what to expect. Yeah. Same 00:00:07.540 --> 00:00:11.039 displays, same team, same kind of rhythm to the 00:00:11.039 --> 00:00:13.300 day. It can feel a little like Groundhog Day 00:00:13.300 --> 00:00:15.900 sometimes, you know? Oh, totally. And that's 00:00:15.900 --> 00:00:18.160 what we're diving into today on the Deep Dive. 00:00:18.519 --> 00:00:20.539 We're going to figure out how to break out of 00:00:20.539 --> 00:00:23.219 that rut, how to make things feel fresh again 00:00:23.219 --> 00:00:25.710 right there on the sales floor. Yeah. And to 00:00:25.710 --> 00:00:28.750 help us with that, we've got some super interesting 00:00:28.750 --> 00:00:31.370 insights from Multimedia Plus. Oh yeah, they're 00:00:31.370 --> 00:00:33.549 the experts. They've been doing this for 28 years. 00:00:33.710 --> 00:00:37.090 They really know retail training, like, inside 00:00:37.090 --> 00:00:38.829 and out. For sure. So what we're going to do 00:00:38.829 --> 00:00:40.990 is pull out the best strategies from them, the 00:00:40.990 --> 00:00:43.030 ones that you can actually use. My practical 00:00:43.030 --> 00:00:45.009 stuff. Exactly. We want to give you the tools 00:00:45.009 --> 00:00:47.990 to energize your team, make those customer connections 00:00:47.990 --> 00:00:51.009 way more meaningful, and of course, got to see 00:00:51.009 --> 00:00:52.469 those numbers moving in the right direction. 00:00:52.759 --> 00:00:55.140 Absolutely. And as a retail executive, you're 00:00:55.140 --> 00:00:57.640 juggling so much already. Driving performance, 00:00:57.719 --> 00:00:59.859 making sure every customer has a good experience, 00:01:00.399 --> 00:01:02.759 staying on top of all the changes. It's a lot. 00:01:02.840 --> 00:01:05.640 It is. And when your team is feeling that been 00:01:05.640 --> 00:01:08.920 there, done that vibe, it just makes everything 00:01:08.920 --> 00:01:12.599 harder. Oh, for sure. And what Multimedia Plus 00:01:12.599 --> 00:01:15.700 really nails is that this repetition thing, it 00:01:15.700 --> 00:01:18.840 isn't just about morale. It really hits those 00:01:18.840 --> 00:01:21.280 key performance indicators you're always tracking. 00:01:21.469 --> 00:01:23.230 You're saying it actually affects the bottom 00:01:23.230 --> 00:01:25.530 line? Oh, yeah. Think about it. And an associate 00:01:25.530 --> 00:01:27.769 who's feeling uninspired, they're not going to 00:01:27.769 --> 00:01:29.829 have those genuine, engaging conversations that 00:01:29.829 --> 00:01:33.469 lead to sales. That spark's just missing. Right. 00:01:33.469 --> 00:01:35.150 They're just going through the motions. Exactly. 00:01:35.269 --> 00:01:37.030 So let's break down this whole Groundhog Day 00:01:37.030 --> 00:01:39.370 effect a little more. Let's picture one of your 00:01:39.370 --> 00:01:41.409 newer team members. They start out all excited, 00:01:41.450 --> 00:01:43.329 but then the day is just kind of blend together. 00:01:43.510 --> 00:01:46.030 Same questions, same tasks over and over. It's 00:01:46.030 --> 00:01:48.349 easy to lose that initial excitement. Totally. 00:01:48.650 --> 00:01:50.769 And the article really highlights how that can 00:01:50.769 --> 00:01:54.250 lead to a real dip in enthusiasm. And as a retail 00:01:54.250 --> 00:01:56.030 executive, you know what that means. Yeah, it's 00:01:56.030 --> 00:01:58.409 a domino effect. Yeah. Exactly. If the front 00:01:58.409 --> 00:02:01.129 line's energy is down, those positive customer 00:02:01.129 --> 00:02:03.689 experiences you're working so hard for, they 00:02:03.689 --> 00:02:06.150 just become harder to deliver. It's like this 00:02:06.150 --> 00:02:08.310 obstacle you got to overcome. And here's the 00:02:08.310 --> 00:02:10.449 thing. And this is where multimedia plus gets 00:02:10.449 --> 00:02:13.870 really smart. They're not saying all repetition 00:02:13.870 --> 00:02:16.129 is bad. Right. They're going to be routines. 00:02:16.270 --> 00:02:18.530 Of course you've got to have your core processes 00:02:18.530 --> 00:02:22.069 in retail handling transactions managing inventory. 00:02:22.250 --> 00:02:24.129 That's just the reality. That's the baseline. 00:02:24.509 --> 00:02:26.909 But what's really insightful is their point that 00:02:26.909 --> 00:02:30.969 the problem comes in when the learning and development 00:02:30.969 --> 00:02:34.030 around those routines gets stale. OK. So it's 00:02:34.030 --> 00:02:36.110 not the routines themselves. It's that there's 00:02:36.110 --> 00:02:38.889 no growth, no new information tied to them. Exactly. 00:02:38.949 --> 00:02:41.210 When training feels like a rerun, and there's 00:02:41.210 --> 00:02:43.650 no sense of progress. That's when you get stuck 00:02:43.650 --> 00:02:45.569 in that groundhog day loop. And you know, it's 00:02:45.569 --> 00:02:47.849 not even necessarily the task itself that's training. 00:02:47.909 --> 00:02:49.770 It's the way we're teaching people to do it, 00:02:49.770 --> 00:02:51.509 right? Yeah. Think about it. You're demonstrating 00:02:51.509 --> 00:02:54.330 a product for the 10th time. That's fine. But 00:02:54.330 --> 00:02:56.050 if the training on that new feature was just 00:02:56.050 --> 00:02:58.069 a boring, hour -long presentation. Oh, yeah. 00:02:58.129 --> 00:03:00.909 Nobody's going to remember that. Exactly. It 00:03:00.909 --> 00:03:03.469 goes in one ear and out the other. And the article 00:03:03.469 --> 00:03:06.689 really calls out those long, passive training 00:03:06.689 --> 00:03:09.610 formats. The endless slide shows the watch and 00:03:09.610 --> 00:03:12.900 learn. with zero participation. It's just not 00:03:12.900 --> 00:03:15.400 effective. especially for a team that's on their 00:03:15.400 --> 00:03:17.780 feet all day, dealing with customers constantly, 00:03:18.360 --> 00:03:20.620 they need something that sticks. Right, something 00:03:20.620 --> 00:03:22.219 that actually makes a difference. And that brings 00:03:22.219 --> 00:03:25.259 up a big question. What kind of learning actually 00:03:25.259 --> 00:03:28.819 works for retail teams today? And Multimedia 00:03:28.819 --> 00:03:32.060 Plus has some great answers based on years of 00:03:32.060 --> 00:03:33.819 experience. They really know their stuff. They 00:03:33.819 --> 00:03:36.780 do. They emphasize that modern associates need 00:03:36.780 --> 00:03:39.479 content that fits their lives, their fast -paced 00:03:39.479 --> 00:03:43.479 digital world, you know? Makes sense. short punchy 00:03:43.479 --> 00:03:45.580 videos that get the point across fast, none of 00:03:45.580 --> 00:03:47.699 those long drawn out sessions. Or get to the 00:03:47.699 --> 00:03:50.759 point. Exactly. And they also talk about relevance 00:03:50.759 --> 00:03:53.219 using scenarios and situations your team actually 00:03:53.219 --> 00:03:55.199 faces every day on the floor. So they can connect 00:03:55.199 --> 00:03:57.599 the dots, you know? Exactly. And from a practical 00:03:57.599 --> 00:03:59.479 standpoint, for you, the executive, this just 00:03:59.479 --> 00:04:01.819 makes sense, right? Imagine your team needs a 00:04:01.819 --> 00:04:04.080 quick refresher on a promotion before the weekend 00:04:04.080 --> 00:04:06.500 rush hits. A two minute video they can watch 00:04:06.500 --> 00:04:08.759 on their phone during a break that's way more 00:04:08.759 --> 00:04:10.879 effective than trying to squeeze in a whole training 00:04:10.879 --> 00:04:13.860 session. Way more effective. Exactly. And the 00:04:13.860 --> 00:04:16.220 article even highlights how important it is to 00:04:16.220 --> 00:04:18.060 have that mobile access during their shifts, 00:04:18.319 --> 00:04:19.879 not just when they're off the clock. So they 00:04:19.879 --> 00:04:21.860 can get the information when they need it. Exactly. 00:04:21.939 --> 00:04:23.779 They can answer a customer's question right on 00:04:23.779 --> 00:04:26.360 the spot. It boosts their confidence and the 00:04:26.360 --> 00:04:29.079 customer is happy too. It's about making learning 00:04:29.079 --> 00:04:31.819 seamless part of their day. And that leads us 00:04:31.819 --> 00:04:35.220 to this idea of on the floor learning, which 00:04:35.220 --> 00:04:38.319 multimedia plus shows off with their insight 00:04:38.319 --> 00:04:40.860 platform. Yeah, that's a cool one. It is. The 00:04:40.860 --> 00:04:43.240 whole idea is to put learning right into the 00:04:43.240 --> 00:04:46.000 workflow so it supports your team without pulling 00:04:46.000 --> 00:04:47.920 them away from customers. So it's like they're 00:04:47.920 --> 00:04:50.540 learning while they're working. Exactly. Picture 00:04:50.540 --> 00:04:52.879 this. An associate needs a quick tip on cross 00:04:52.879 --> 00:04:55.540 -selling or wants to review the key points of 00:04:55.540 --> 00:04:57.480 a new product line. They can just grab their 00:04:57.480 --> 00:04:59.180 phone and boom, information's right there. And 00:04:59.180 --> 00:05:01.180 it happens right before they interact with the 00:05:01.180 --> 00:05:03.819 customer so they can apply it immediately. Exactly. 00:05:03.860 --> 00:05:06.220 And for you as the executive, think about how 00:05:06.220 --> 00:05:08.980 much more efficient that is. Less time in training 00:05:08.980 --> 00:05:11.259 rooms, more time on the floor making sales. And 00:05:11.259 --> 00:05:13.319 it's not just about efficiency. It's about giving 00:05:13.319 --> 00:05:15.620 your team the knowledge they need when they need 00:05:15.620 --> 00:05:18.139 it most. It empowers them to be better at their 00:05:18.139 --> 00:05:20.660 jobs. Exactly. They feel more confident, more 00:05:20.660 --> 00:05:23.980 capable. And that translates to better customer 00:05:23.980 --> 00:05:26.899 interactions and better sales numbers. Now, let's 00:05:26.899 --> 00:05:29.759 switch gears a little from how information is 00:05:29.759 --> 00:05:33.160 delivered to the actual content itself. OK. Multimedia 00:05:33.160 --> 00:05:35.959 Plus is really big on connecting those everyday 00:05:35.959 --> 00:05:39.620 tasks, the how of retail, to the bigger why. 00:05:39.959 --> 00:05:42.279 Okay, so like folding sweaters, stocking shelves, 00:05:42.660 --> 00:05:44.220 processing returns, all that stuff. Exactly, 00:05:44.420 --> 00:05:46.220 connecting that to the bigger picture, like why 00:05:46.220 --> 00:05:49.600 does your brand matter? What value are your products 00:05:49.600 --> 00:05:51.839 bringing to people's lives? They say training 00:05:51.839 --> 00:05:54.079 is the perfect time to instill this sense of 00:05:54.079 --> 00:05:56.160 purpose in your team. And I can see how that 00:05:56.160 --> 00:05:58.319 would be super motivating if your associates 00:05:58.319 --> 00:06:00.620 get the brand's mission, if they can explain 00:06:00.620 --> 00:06:02.899 how their products actually solve problems. It 00:06:02.899 --> 00:06:04.480 changes everything. Right. It's not just a job 00:06:04.480 --> 00:06:07.000 anymore. They become brand ambassadors. Exactly. 00:06:07.199 --> 00:06:09.420 And for you, the executive, think about what 00:06:09.420 --> 00:06:12.980 that means. More job satisfaction, less turnover, 00:06:13.600 --> 00:06:15.759 a team that's really invested in your success. 00:06:16.120 --> 00:06:18.579 And to build on that motivation, the article 00:06:18.579 --> 00:06:21.120 also talks about the importance of recognition. 00:06:21.459 --> 00:06:23.439 OK, like employee of the month kind of stuff. 00:06:23.740 --> 00:06:26.319 Kind of. But they suggest things like progress 00:06:26.319 --> 00:06:29.199 trackers, digital badges for completing modules, 00:06:29.480 --> 00:06:32.019 even friendly competitions, you know. Now, that 00:06:32.019 --> 00:06:33.600 might sound like small stuff, but it's really 00:06:33.600 --> 00:06:35.779 about the psychology behind it. Those little 00:06:35.779 --> 00:06:38.800 acknowledgments show people they're moving forward. 00:06:39.019 --> 00:06:41.060 They're achieving something. It keeps them engaged. 00:06:41.259 --> 00:06:43.740 Exactly, and it makes them feel valued, seen 00:06:43.740 --> 00:06:45.839 for their efforts, not just when they hit a huge 00:06:45.839 --> 00:06:47.800 sales target, but all along the way. And the 00:06:47.800 --> 00:06:49.819 best part is, these tactics don't have to be 00:06:49.819 --> 00:06:52.199 expensive. It's about creating a culture where 00:06:52.199 --> 00:06:54.569 learning and growth are celebrated. Makes sense. 00:06:55.029 --> 00:06:57.730 And lastly, Multimedia Plus tackles a challenge 00:06:57.730 --> 00:07:00.829 a lot of retail leaders face. Creating and keeping 00:07:00.829 --> 00:07:02.850 up with good training content. It's a lot of 00:07:02.850 --> 00:07:05.470 work. It is. So naturally they highlight their 00:07:05.470 --> 00:07:08.430 designed by MMP services, which are basically 00:07:08.430 --> 00:07:11.189 custom built training solutions tailored to each 00:07:11.189 --> 00:07:13.449 brand's needs. It's like they do all the heavy 00:07:13.449 --> 00:07:16.050 lifting for you. Exactly. They handle the strategy, 00:07:16.230 --> 00:07:18.550 the video production, the delivery platforms, 00:07:18.670 --> 00:07:20.910 everything. That's got to be a huge relief for 00:07:20.910 --> 00:07:23.509 busy executives. It is because let's be real. 00:07:24.200 --> 00:07:26.240 developing impactful training. It's not always 00:07:26.240 --> 00:07:28.980 something retail companies are good at. And sometimes 00:07:28.980 --> 00:07:31.939 it's just easier to bring in the experts. Exactly. 00:07:32.199 --> 00:07:35.399 And the article emphasizes how dedicated Multimedia 00:07:35.399 --> 00:07:39.300 Plus is to creating training that people actually 00:07:39.300 --> 00:07:42.720 connect with that makes them feel supported and 00:07:42.720 --> 00:07:45.079 ready to do their best. And for you, the executive, 00:07:45.220 --> 00:07:47.160 that's a solution right there. It takes the pressure 00:07:47.160 --> 00:07:49.459 off you to create all this content from scratch. 00:07:49.500 --> 00:07:52.620 So to sum it all up, For you breaking free from 00:07:52.620 --> 00:07:54.680 that Groundhog Day feeling on your sales floor, 00:07:55.220 --> 00:07:56.959 it's not a one and done thing. Right, it's got 00:07:56.959 --> 00:07:59.420 to be more strategic. It's a whole approach to 00:07:59.420 --> 00:08:02.339 how you train and engage your team. It's about 00:08:02.339 --> 00:08:04.720 ditching those outdated passive learning methods 00:08:04.720 --> 00:08:07.560 and embracing dynamic relevant content that fits 00:08:07.560 --> 00:08:10.019 into their real lives. Absolutely, because at 00:08:10.019 --> 00:08:11.879 the end of the day, investing in smart human 00:08:11.879 --> 00:08:13.740 centered training, it's not just a bonus, it's 00:08:13.740 --> 00:08:16.240 crucial for success in retail today. Couldn't 00:08:16.240 --> 00:08:19.310 agree more. When your team is engaged, when they 00:08:19.310 --> 00:08:22.389 feel empowered and they understand the why behind 00:08:22.389 --> 00:08:25.629 their work, that energy spills over into everything, 00:08:26.110 --> 00:08:28.449 better customer experiences, more loyalty, and 00:08:28.449 --> 00:08:32.049 of course, stronger sales. Absolutely. So here's 00:08:32.049 --> 00:08:33.870 a final thought for you as you think about all 00:08:33.870 --> 00:08:36.809 this and the specific challenges in your stores. 00:08:37.470 --> 00:08:39.990 What's one small change you could make this week 00:08:39.990 --> 00:08:43.049 to how your team learns and grows? Something 00:08:43.049 --> 00:08:45.409 that could inject a little more life into their 00:08:45.409 --> 00:08:48.830 routines and ultimately help. Your bottom line. 00:08:49.049 --> 00:08:50.830 That's something to think about, for sure. It 00:08:50.830 --> 00:08:53.190 is. Well, this has been another great deep dive. 00:08:53.350 --> 00:08:55.149 I'm definitely feeling inspired to shake things 00:08:55.149 --> 00:08:56.929 up a little. Me too. It's all about keeping things 00:08:56.929 --> 00:08:58.830 fresh. Exactly. Thanks for listening, everybody. 00:08:58.929 --> 00:09:00.850 We'll catch you on the next one. See ya. Bye.