1 00:00:00,000 --> 00:00:01,120 Hey everyone, welcome back. 2 00:00:01,120 --> 00:00:02,960 You know, we love to dig into the trends 3 00:00:02,960 --> 00:00:06,440 impacting retailers and today is no different. 4 00:00:06,440 --> 00:00:07,280 You bet. 5 00:00:07,280 --> 00:00:08,920 Always exciting to be back. 6 00:00:08,920 --> 00:00:11,560 And today's topic, well, let's be honest, 7 00:00:11,560 --> 00:00:14,240 every retail exec I know is feeling the pressure 8 00:00:14,240 --> 00:00:16,240 to keep up with the latest technology. 9 00:00:16,240 --> 00:00:18,120 It can be tough to sort through it all. 10 00:00:18,120 --> 00:00:22,500 But here's the thing, that hunger for the next big thing 11 00:00:22,500 --> 00:00:24,320 can sometimes backfire, you know? 12 00:00:24,320 --> 00:00:25,560 Oh, absolutely. 13 00:00:25,560 --> 00:00:27,360 That's actually why we're diving into this article 14 00:00:27,360 --> 00:00:28,880 from Multimedia Plus today. 15 00:00:28,880 --> 00:00:31,520 It's called The Race to Good Enough. 16 00:00:31,520 --> 00:00:34,200 How retailers rush to quick implementation 17 00:00:34,200 --> 00:00:36,520 is undermining software quality. 18 00:00:36,520 --> 00:00:37,400 Catchy title. 19 00:00:37,400 --> 00:00:39,280 I mean, who wants good enough? 20 00:00:39,280 --> 00:00:41,160 But it really got us thinking because I'm 21 00:00:41,160 --> 00:00:44,040 sure a lot of you listening can relate to that sense of urgency 22 00:00:44,040 --> 00:00:46,000 when it comes to tech decisions. 23 00:00:46,000 --> 00:00:46,500 Right. 24 00:00:46,500 --> 00:00:48,680 And that's exactly what this deep dive is all about. 25 00:00:48,680 --> 00:00:50,560 We'll be uncovering why so many retailers 26 00:00:50,560 --> 00:00:53,360 are settling for those good enough software solutions 27 00:00:53,360 --> 00:00:56,320 and even more importantly, how to break free from that cycle. 28 00:00:56,320 --> 00:00:58,160 Because let's face it, in retail, 29 00:00:58,160 --> 00:01:00,120 the wrong software can really throw a wrench 30 00:01:00,120 --> 00:01:01,400 in your whole operation. 31 00:01:01,400 --> 00:01:01,900 Definitely. 32 00:01:01,900 --> 00:01:03,280 And the article really hit on something 33 00:01:03,280 --> 00:01:04,760 that we've been seeing too. 34 00:01:04,760 --> 00:01:07,800 The retail industry is almost wired to prioritize speed 35 00:01:07,800 --> 00:01:08,720 over everything else. 36 00:01:08,720 --> 00:01:09,160 Oh, yeah. 37 00:01:09,160 --> 00:01:10,160 Get it done yesterday. 38 00:01:10,160 --> 00:01:11,600 We need to launch now, that kind of thing. 39 00:01:11,600 --> 00:01:12,360 Exactly. 40 00:01:12,360 --> 00:01:14,640 And that often means that software decisions 41 00:01:14,640 --> 00:01:17,320 are made with an eye on quick implementation 42 00:01:17,320 --> 00:01:19,560 rather than, well, taking the time 43 00:01:19,560 --> 00:01:23,040 to really consider the long term value and quality. 44 00:01:23,040 --> 00:01:25,560 It's kind of like picking a delivery service. 45 00:01:25,560 --> 00:01:27,320 Just because they say they're the fastest, 46 00:01:27,320 --> 00:01:30,080 even if they have a reputation for losing packages 47 00:01:30,080 --> 00:01:32,040 or having terrible customer service. 48 00:01:32,040 --> 00:01:32,680 Ha ha. 49 00:01:32,680 --> 00:01:33,560 Perfect analogy. 50 00:01:33,560 --> 00:01:36,440 Speed without reliability as well, ultimately pointless. 51 00:01:36,440 --> 00:01:37,000 Right. 52 00:01:37,000 --> 00:01:37,880 Totally. 53 00:01:37,880 --> 00:01:39,120 So why is this happening? 54 00:01:39,120 --> 00:01:42,160 Why are so many retailers falling into this trap? 55 00:01:42,160 --> 00:01:45,200 Well, the article lays out some pretty compelling reasons. 56 00:01:45,200 --> 00:01:45,720 Think about it. 57 00:01:45,720 --> 00:01:48,120 IT departments are often stretched thin. 58 00:01:48,120 --> 00:01:49,440 Resources are limited. 59 00:01:49,440 --> 00:01:52,000 And there's just constant pressure for immediate results. 60 00:01:52,000 --> 00:01:52,260 Right. 61 00:01:52,260 --> 00:01:54,520 Everyone wants to see that ROI as quickly as possible. 62 00:01:54,520 --> 00:01:55,840 Exactly. 63 00:01:55,840 --> 00:01:58,560 And on top of that, there's just an overwhelming number 64 00:01:58,560 --> 00:02:00,280 of software options out there. 65 00:02:00,280 --> 00:02:01,960 I mean, how do you even choose? 66 00:02:01,960 --> 00:02:03,360 Yeah, decision fatigue is real. 67 00:02:03,360 --> 00:02:04,880 You just want to pick something and move on. 68 00:02:04,880 --> 00:02:05,440 Right. 69 00:02:05,440 --> 00:02:08,680 And then throw in the high employee turnover rate in retail. 70 00:02:08,680 --> 00:02:09,480 Oh, man. 71 00:02:09,480 --> 00:02:11,040 Don't even get me started. 72 00:02:11,040 --> 00:02:13,160 Training new staff on a complex system 73 00:02:13,160 --> 00:02:15,200 can feel like a never ending battle. 74 00:02:15,200 --> 00:02:17,000 And that's a big part of it too. 75 00:02:17,000 --> 00:02:20,280 The article mentions how this fear of complex training often 76 00:02:20,280 --> 00:02:23,880 pushes leaders towards solutions that seem simpler, 77 00:02:23,880 --> 00:02:26,160 easier to use, at least on the surface. 78 00:02:26,160 --> 00:02:27,840 But those simple solutions can end up 79 00:02:27,840 --> 00:02:28,920 being pretty limiting, right? 80 00:02:28,920 --> 00:02:29,680 Oh, absolutely. 81 00:02:29,680 --> 00:02:32,600 In the long run, they can create more problems than they solve. 82 00:02:32,600 --> 00:02:34,560 Let's unpack those problems a little bit. 83 00:02:34,560 --> 00:02:37,600 The article highlighted some pretty serious consequences 84 00:02:37,600 --> 00:02:39,680 of this good enough mindset. 85 00:02:39,680 --> 00:02:40,560 Yes. 86 00:02:40,560 --> 00:02:44,520 One of the big ones is it can really impact employee engagement. 87 00:02:44,520 --> 00:02:45,760 Think about it. 88 00:02:45,760 --> 00:02:48,880 If your team is stuck with a clunky, frustrating 89 00:02:48,880 --> 00:02:49,880 software system. 90 00:02:49,880 --> 00:02:51,760 Oh, I can already feel the tension. 91 00:02:51,760 --> 00:02:52,720 Right. 92 00:02:52,720 --> 00:02:53,960 Well, what happens? 93 00:02:53,960 --> 00:02:57,000 Frustration builds, adoption rates plummet. 94 00:02:57,000 --> 00:02:58,440 And before you know it, your team 95 00:02:58,440 --> 00:03:01,520 is right back to those old, inefficient ways of working. 96 00:03:01,520 --> 00:03:04,160 So it's like investing in a fancy new espresso 97 00:03:04,160 --> 00:03:06,040 machine for your break room. 98 00:03:06,040 --> 00:03:09,320 But it's so complicated to use that everyone just 99 00:03:09,320 --> 00:03:11,840 goes back to making instant coffee. 100 00:03:11,840 --> 00:03:12,680 What a waste. 101 00:03:12,680 --> 00:03:13,600 Exactly. 102 00:03:13,600 --> 00:03:16,240 And beyond just impacting morale and productivity, 103 00:03:16,240 --> 00:03:18,080 it can also hurt your bottom line. 104 00:03:18,080 --> 00:03:19,440 Ouch, nobody wants that. 105 00:03:19,440 --> 00:03:20,280 Right. 106 00:03:20,280 --> 00:03:23,720 The article emphasizes that those cheap solutions often 107 00:03:23,720 --> 00:03:25,440 come with hidden costs. 108 00:03:25,440 --> 00:03:28,280 Like, think about the need for frequent upgrades. 109 00:03:28,280 --> 00:03:31,520 Or even worse, having to replace the entire system 110 00:03:31,520 --> 00:03:32,080 down the line. 111 00:03:32,080 --> 00:03:34,200 Yeah, I guess you really do get what you pay for. 112 00:03:34,200 --> 00:03:36,320 So you're battling a productivity slump, 113 00:03:36,320 --> 00:03:37,720 and your budget takes a hit. 114 00:03:37,720 --> 00:03:38,520 Pretty much. 115 00:03:38,520 --> 00:03:40,360 And meanwhile, while you're dealing with all that, 116 00:03:40,360 --> 00:03:43,000 your competitors might be out there using cutting edge tech 117 00:03:43,000 --> 00:03:44,800 to streamline their operations. 118 00:03:44,800 --> 00:03:47,520 You mean optimizing their supply chain 119 00:03:47,520 --> 00:03:49,960 and creating incredible customer experiences. 120 00:03:49,960 --> 00:03:50,640 Exactly. 121 00:03:50,640 --> 00:03:53,640 Things like real time inventory management, 122 00:03:53,640 --> 00:03:56,480 or really sophisticated CRM platforms. 123 00:03:56,480 --> 00:03:59,280 They're using those tools to get a serious advantage, 124 00:03:59,280 --> 00:04:02,520 both in terms of efficiency and customer satisfaction. 125 00:04:02,520 --> 00:04:04,240 So it's almost like a double whammy. 126 00:04:04,240 --> 00:04:05,280 You're struggling to keep up. 127 00:04:05,280 --> 00:04:08,640 And you're missing out on opportunities to really excel. 128 00:04:08,640 --> 00:04:10,000 That's a great way to put it. 129 00:04:10,000 --> 00:04:12,880 And this good enough mentality, it's not just affecting 130 00:04:12,880 --> 00:04:13,640 retailers. 131 00:04:13,640 --> 00:04:16,600 It's actually shaping how some software vendors 132 00:04:16,600 --> 00:04:17,840 are operating, too. 133 00:04:17,840 --> 00:04:18,240 Hold on. 134 00:04:18,240 --> 00:04:20,400 So you're saying some companies are actually profiting 135 00:04:20,400 --> 00:04:25,160 from retailers making these less than ideal software choices. 136 00:04:25,160 --> 00:04:26,000 I'm intrigued. 137 00:04:26,000 --> 00:04:26,640 Tell me more. 138 00:04:26,640 --> 00:04:28,160 It's kind of wild, right? 139 00:04:28,160 --> 00:04:31,960 The article basically points out how some vendors are, well, 140 00:04:31,960 --> 00:04:33,880 they're kind of streamlining their products 141 00:04:33,880 --> 00:04:36,800 to the point where they're just not robust enough to really 142 00:04:36,800 --> 00:04:38,600 handle the complexities of retail. 143 00:04:38,600 --> 00:04:41,000 So they're basically giving retailers the bare minimum 144 00:04:41,000 --> 00:04:43,040 knowing that they're looking for a quick fix. 145 00:04:43,040 --> 00:04:44,520 It is a bit like that. 146 00:04:44,520 --> 00:04:46,440 It's almost like instead of really pushing 147 00:04:46,440 --> 00:04:47,880 the boundaries of what's possible, 148 00:04:47,880 --> 00:04:50,360 they're just focusing on speed and making things 149 00:04:50,360 --> 00:04:51,440 seem really simple. 150 00:04:51,440 --> 00:04:53,720 I bet that's appealing on the surface. 151 00:04:53,720 --> 00:04:56,200 But I imagine it leads to problems down the line. 152 00:04:56,200 --> 00:04:57,320 Oh, yeah, for sure. 153 00:04:57,320 --> 00:04:59,440 The article even mentioned that some vendors are actually 154 00:04:59,440 --> 00:05:01,960 prioritizing rapid development over stability. 155 00:05:01,960 --> 00:05:02,760 Oh. 156 00:05:02,760 --> 00:05:05,840 So more bugs, more security risks. 157 00:05:05,840 --> 00:05:07,440 Yeah, exactly. 158 00:05:07,440 --> 00:05:09,400 And on top of all that, some vendors 159 00:05:09,400 --> 00:05:12,800 are even, get this, limiting customization options, 160 00:05:12,800 --> 00:05:16,560 like forcing retailers into this one size fits all approach. 161 00:05:16,560 --> 00:05:17,840 That doesn't sound good. 162 00:05:17,840 --> 00:05:20,280 I mean, every retail operation is different, right? 163 00:05:20,280 --> 00:05:20,960 You got it. 164 00:05:20,960 --> 00:05:22,720 That's one of the big takeaways here, right? 165 00:05:22,720 --> 00:05:24,960 No two retailers are exactly alike. 166 00:05:24,960 --> 00:05:27,840 But some vendors are just kind of, well, 167 00:05:27,840 --> 00:05:30,760 they're just not prioritizing those unique needs. 168 00:05:30,760 --> 00:05:32,840 It's like buying a prepackaged outfit. 169 00:05:32,840 --> 00:05:35,360 It looks great on the mannequin. 170 00:05:35,360 --> 00:05:38,080 But who knows if it'll actually fit once you try it on? 171 00:05:38,080 --> 00:05:38,560 Ha ha. 172 00:05:38,560 --> 00:05:39,920 Yeah, great analogy. 173 00:05:39,920 --> 00:05:41,840 And to top it all off, well, the article 174 00:05:41,840 --> 00:05:44,240 highlights how some of these vendors are leaning more 175 00:05:44,240 --> 00:05:47,560 into aggressive sales tactics. 176 00:05:47,560 --> 00:05:50,080 Instead of focusing on actual product innovation. 177 00:05:50,080 --> 00:05:51,720 And they know retailers are feeling the pressure 178 00:05:51,720 --> 00:05:52,520 of making decisions. 179 00:05:52,520 --> 00:05:55,320 So they come in with these flashy demos and promises 180 00:05:55,320 --> 00:05:58,160 that, well, sometimes don't really match reality. 181 00:05:58,160 --> 00:05:59,960 It happens more than you'd think. 182 00:05:59,960 --> 00:06:02,400 I bet some of our listeners have experienced that firsthand. 183 00:06:02,400 --> 00:06:04,560 You know those software demos that promise the world, 184 00:06:04,560 --> 00:06:06,480 but then once it's actually implemented, 185 00:06:06,480 --> 00:06:08,000 it's a totally different story. 186 00:06:08,000 --> 00:06:09,320 Smoking mirrors. 187 00:06:09,320 --> 00:06:10,880 It's so frustrating. 188 00:06:10,880 --> 00:06:11,840 Yeah. 189 00:06:11,840 --> 00:06:14,320 So how do we escape this good enough trap? 190 00:06:14,320 --> 00:06:16,480 The article did offer some solutions, right? 191 00:06:16,480 --> 00:06:17,160 Oh, for sure. 192 00:06:17,160 --> 00:06:18,400 It's not all doom and gloom. 193 00:06:18,400 --> 00:06:20,520 There's a really insightful roadmap for breaking 194 00:06:20,520 --> 00:06:21,840 free from this cycle. 195 00:06:21,840 --> 00:06:25,160 OK, so less doom and gloom, more solutions. 196 00:06:25,160 --> 00:06:27,480 I'm sure our listeners are all ears. 197 00:06:27,480 --> 00:06:29,760 What can retail execs do to make sure 198 00:06:29,760 --> 00:06:32,760 they're choosing the right software for the long haul? 199 00:06:32,760 --> 00:06:35,080 Well, the first thing is you've got to shift your syncing a bit. 200 00:06:35,080 --> 00:06:38,000 Like instead of being laser focused on speed, 201 00:06:38,000 --> 00:06:40,160 how fast can we get this implemented, 202 00:06:40,160 --> 00:06:42,560 you need to start thinking about long term success. 203 00:06:42,560 --> 00:06:45,440 So asking questions like, will this solution still 204 00:06:45,440 --> 00:06:49,040 be relevant in three years, five years? 205 00:06:49,040 --> 00:06:50,480 Can it grow with our business? 206 00:06:50,480 --> 00:06:51,280 Yes. 207 00:06:51,280 --> 00:06:52,760 Those are the right questions. 208 00:06:52,760 --> 00:06:54,400 Thinking beyond the immediate need 209 00:06:54,400 --> 00:06:57,040 and taking a more strategic approach to those decisions. 210 00:06:57,040 --> 00:06:58,560 Because if you outgrow the software, 211 00:06:58,560 --> 00:07:00,280 you're right back where you started, right? 212 00:07:00,280 --> 00:07:02,360 Potentially facing another costly replacement. 213 00:07:02,360 --> 00:07:03,120 Exactly. 214 00:07:03,120 --> 00:07:05,480 And it's not just about thinking long term. 215 00:07:05,480 --> 00:07:09,840 Another crucial step is to prioritize user experience. 216 00:07:09,840 --> 00:07:10,640 Makes sense. 217 00:07:10,640 --> 00:07:12,560 It's got to be something your team can actually use. 218 00:07:12,560 --> 00:07:13,240 Right. 219 00:07:13,240 --> 00:07:16,040 I mean, it can't just be easy for IT to deploy. 220 00:07:16,040 --> 00:07:18,200 It also has to be intuitive for the people who 221 00:07:18,200 --> 00:07:20,600 are going to be using it every single day, your employees. 222 00:07:20,600 --> 00:07:23,440 Because if it's clunky and frustrating to use, 223 00:07:23,440 --> 00:07:25,240 they're going to find workarounds. 224 00:07:25,240 --> 00:07:28,560 Or even worse, just resist using it altogether, 225 00:07:28,560 --> 00:07:30,560 no matter how many fancy features it has. 226 00:07:30,560 --> 00:07:31,240 Totally agree. 227 00:07:31,240 --> 00:07:32,560 You hit the nail on the head there. 228 00:07:32,560 --> 00:07:34,440 Adoption is key, right? 229 00:07:34,440 --> 00:07:37,720 And that starts with making sure the software is actually 230 00:07:37,720 --> 00:07:39,480 user friendly. 231 00:07:39,480 --> 00:07:41,640 And another thing the article emphasized 232 00:07:41,640 --> 00:07:44,280 was the importance of considering the total cost 233 00:07:44,280 --> 00:07:47,000 of ownership, not just the initial price tag. 234 00:07:47,000 --> 00:07:47,720 Right. 235 00:07:47,720 --> 00:07:50,120 Those hidden costs can really sneak up on you. 236 00:07:50,120 --> 00:07:50,920 They really can. 237 00:07:50,920 --> 00:07:53,240 Like you got to think about things like potential retraining 238 00:07:53,240 --> 00:07:56,120 costs, or future system migrations, 239 00:07:56,120 --> 00:07:57,880 or even just the lost productivity 240 00:07:57,880 --> 00:07:59,800 that comes from using inefficient software. 241 00:07:59,800 --> 00:08:01,160 All of that can really add up. 242 00:08:01,160 --> 00:08:02,720 And eat into your profits. 243 00:08:02,720 --> 00:08:04,960 So a solution that seems cheap upfront 244 00:08:04,960 --> 00:08:07,560 might actually end up being way more expensive in the long run. 245 00:08:07,560 --> 00:08:08,320 Exactly. 246 00:08:08,320 --> 00:08:10,520 Sometimes you do get what you pay for. 247 00:08:10,520 --> 00:08:12,320 So another piece of advice from the article 248 00:08:12,320 --> 00:08:15,160 was it's really about finding vendors who are true partners, 249 00:08:15,160 --> 00:08:16,280 not just vendors. 250 00:08:16,280 --> 00:08:18,480 I love that idea, software soulmate. 251 00:08:18,480 --> 00:08:21,200 OK, so what does a software soulmate look like? 252 00:08:21,200 --> 00:08:22,880 I'd say it's a vendor who's committed 253 00:08:22,880 --> 00:08:27,000 to providing tailored, onboarding, ongoing training, 254 00:08:27,000 --> 00:08:28,600 maybe even strategic consulting. 255 00:08:28,600 --> 00:08:30,800 Like they're invested in your success, 256 00:08:30,800 --> 00:08:32,360 not just making a quick sale. 257 00:08:32,360 --> 00:08:35,120 So it's like having a dedicated tech support team who 258 00:08:35,120 --> 00:08:37,520 actually understands your unique challenges 259 00:08:37,520 --> 00:08:39,560 and can help you create custom solutions. 260 00:08:39,560 --> 00:08:42,480 Yes, that's the dream, right. 261 00:08:42,480 --> 00:08:46,520 And finally, well, the article really urged retailers 262 00:08:46,520 --> 00:08:47,880 to be more demanding. 263 00:08:47,880 --> 00:08:50,240 Like, don't settle for mediocrity. 264 00:08:50,240 --> 00:08:52,400 Push back against that good enough mentality. 265 00:08:52,400 --> 00:08:53,040 Exactly. 266 00:08:53,040 --> 00:08:55,040 Seek out those companies that are truly 267 00:08:55,040 --> 00:08:58,360 prioritizing innovation, who are offering customization 268 00:08:58,360 --> 00:08:59,920 and really meaningful integrations, 269 00:08:59,920 --> 00:09:02,000 things that can take your business to the next level. 270 00:09:02,000 --> 00:09:04,680 It's about setting higher standards for the entire industry. 271 00:09:04,680 --> 00:09:07,040 Don't be afraid to ask those tough questions 272 00:09:07,040 --> 00:09:08,600 and really challenge the vendors. 273 00:09:08,600 --> 00:09:11,040 I love that because ultimately, retailers 274 00:09:11,040 --> 00:09:13,920 have so much power to shape the future of technology 275 00:09:13,920 --> 00:09:15,120 in this industry. 276 00:09:15,120 --> 00:09:16,720 You can choose to partner with companies 277 00:09:16,720 --> 00:09:19,040 that are committed to delivering real innovation. 278 00:09:19,040 --> 00:09:21,480 So we've talked about the dangers of the good enough 279 00:09:21,480 --> 00:09:24,840 trap, the hidden costs, how some vendors are even 280 00:09:24,840 --> 00:09:26,640 playing into this trend. 281 00:09:26,640 --> 00:09:29,720 But most importantly, we've given our listeners 282 00:09:29,720 --> 00:09:32,480 some concrete steps they can take to break free. 283 00:09:32,480 --> 00:09:35,760 It's all about making those strategic technology choices, 284 00:09:35,760 --> 00:09:38,040 right, the ones that will set you up for success 285 00:09:38,040 --> 00:09:38,920 in the long run. 286 00:09:38,920 --> 00:09:40,440 And that's what it's all about, right? 287 00:09:40,440 --> 00:09:43,080 Making choices that will help your business thrive, 288 00:09:43,080 --> 00:09:43,960 not just survive. 289 00:09:43,960 --> 00:09:44,600 Exactly. 290 00:09:44,600 --> 00:09:46,800 It's an investment, not just an expense. 291 00:09:46,800 --> 00:09:47,840 So well said. 292 00:09:47,840 --> 00:09:49,920 But before we wrap up, I want to leave our listeners 293 00:09:49,920 --> 00:09:51,920 with one last thought to ponder. 294 00:09:51,920 --> 00:09:55,080 Ooh, I have a good thought-provoking question. 295 00:09:55,080 --> 00:09:57,480 Imagine, just for a moment, that you 296 00:09:57,480 --> 00:10:01,640 had a software solution that could anticipate customer needs 297 00:10:01,640 --> 00:10:03,120 before they even knew what they were. 298 00:10:03,120 --> 00:10:05,960 Whoa, talk about next level customer service. 299 00:10:05,960 --> 00:10:06,460 Right. 300 00:10:06,460 --> 00:10:10,360 It empowers your employees to make data-driven decisions 301 00:10:10,360 --> 00:10:11,240 in real time. 302 00:10:11,240 --> 00:10:13,160 OK, now that would be game changing. 303 00:10:13,160 --> 00:10:16,200 And it seamlessly connects all your channels online 304 00:10:16,200 --> 00:10:17,000 and offline. 305 00:10:17,000 --> 00:10:19,600 So basically, the ultimate retail dream. 306 00:10:19,600 --> 00:10:20,720 That's the vision. 307 00:10:20,720 --> 00:10:22,360 So my question for all of you listening 308 00:10:22,360 --> 00:10:25,240 is, what steps can you take today 309 00:10:25,240 --> 00:10:26,880 to start moving towards that vision? 310 00:10:26,880 --> 00:10:29,200 Yeah, like what partnerships do you need to build? 311 00:10:29,200 --> 00:10:31,640 What kind of innovations should you be embracing? 312 00:10:31,640 --> 00:10:33,840 Those are the questions that every retail leader 313 00:10:33,840 --> 00:10:35,920 should be asking themselves right now. 314 00:10:35,920 --> 00:10:37,760 Because the technology is out there, right? 315 00:10:37,760 --> 00:10:38,260 It is. 316 00:10:38,260 --> 00:10:40,360 And it's evolving so quickly. 317 00:10:40,360 --> 00:10:43,480 What seems impossible today could be commonplace tomorrow. 318 00:10:43,480 --> 00:10:44,160 It's true. 319 00:10:44,160 --> 00:10:46,480 So never stop exploring. 320 00:10:46,480 --> 00:10:48,040 Keep pushing those boundaries. 321 00:10:48,040 --> 00:10:50,720 And whatever you do, don't settle for good enough. 322 00:10:50,720 --> 00:10:52,120 Especially when it comes to shaping 323 00:10:52,120 --> 00:10:53,880 the future of your business. 324 00:10:53,880 --> 00:10:55,880 Couldn't have said it better myself. 325 00:10:55,880 --> 00:10:57,920 We'll be back soon with more deep dives 326 00:10:57,920 --> 00:10:59,760 into the world of retail tech. 327 00:10:59,760 --> 00:11:06,120 So until then, keep innovating and stay curious.