1 00:00:00,000 --> 00:00:02,380 You know, being a retail executive these days, 2 00:00:03,760 --> 00:00:05,360 it's a whole new ball game. 3 00:00:05,360 --> 00:00:06,200 It really is. 4 00:00:06,200 --> 00:00:08,600 Keeping our teams, you know, connected in form. 5 00:00:08,600 --> 00:00:09,440 Oh yeah. 6 00:00:09,440 --> 00:00:11,480 It feels like it's more crucial now than ever. 7 00:00:11,480 --> 00:00:12,320 Absolutely. 8 00:00:12,320 --> 00:00:14,640 But the thing is, it's like the way things are changing. 9 00:00:14,640 --> 00:00:15,480 Mm-hmm. 10 00:00:15,480 --> 00:00:16,800 You know, yesterday's playbook, 11 00:00:17,760 --> 00:00:19,280 it just doesn't work. 12 00:00:19,280 --> 00:00:20,120 Nope. 13 00:00:20,120 --> 00:00:21,360 So we're going deep today. 14 00:00:21,360 --> 00:00:22,200 Okay. 15 00:00:22,200 --> 00:00:24,360 On how to, I guess you could say, 16 00:00:24,360 --> 00:00:27,520 crack the code of retail communication in 2025. 17 00:00:27,520 --> 00:00:28,360 I like that. 18 00:00:28,360 --> 00:00:29,560 We're gonna be looking at this article 19 00:00:29,560 --> 00:00:30,720 from Multimedia Plus. 20 00:00:30,720 --> 00:00:31,560 Okay. 21 00:00:31,560 --> 00:00:32,400 It's called, 22 00:00:32,400 --> 00:00:34,520 How Speaking Their Language Will Redefine 23 00:00:34,520 --> 00:00:37,360 Retail Communication in 2025. 24 00:00:37,360 --> 00:00:38,200 That's a good one. 25 00:00:38,200 --> 00:00:39,040 It is a good one. 26 00:00:39,040 --> 00:00:39,880 Yeah. 27 00:00:39,880 --> 00:00:40,700 I think we all know this, 28 00:00:40,700 --> 00:00:42,960 but it's not just about sending out a memo or two anymore. 29 00:00:42,960 --> 00:00:45,040 Right, and that's what's so fascinating 30 00:00:45,040 --> 00:00:47,360 about this whole deep dive. 31 00:00:47,360 --> 00:00:48,960 We're really talking about like how to connect 32 00:00:48,960 --> 00:00:51,000 with the modern retail workforce, 33 00:00:51,000 --> 00:00:52,400 which is so different. 34 00:00:52,400 --> 00:00:53,240 It is. 35 00:00:53,240 --> 00:00:55,320 And especially when you think about, 36 00:00:55,320 --> 00:00:56,640 I mean, the article points this out. 37 00:00:56,640 --> 00:00:57,480 Okay. 38 00:00:57,480 --> 00:01:00,920 31.86% of retail executives 39 00:01:00,920 --> 00:01:02,880 identify communicating product knowledge 40 00:01:02,880 --> 00:01:04,440 as like their biggest hurdle. 41 00:01:04,440 --> 00:01:05,280 Okay. 42 00:01:05,280 --> 00:01:08,840 So we're talking nearly a third of retail execs 43 00:01:08,840 --> 00:01:10,840 are struggling with this specific thing. 44 00:01:10,840 --> 00:01:11,680 Yeah. 45 00:01:11,680 --> 00:01:13,280 They said it was their biggest hurdle. 46 00:01:13,280 --> 00:01:15,440 So it's gotta be more than just a tech problem. 47 00:01:15,440 --> 00:01:16,280 Oh, for sure. 48 00:01:16,280 --> 00:01:18,840 What's the real world impact here, 49 00:01:18,840 --> 00:01:20,400 for us as retail executives? 50 00:01:20,400 --> 00:01:21,240 Right. 51 00:01:21,240 --> 00:01:22,520 I mean, we're talking about, 52 00:01:22,520 --> 00:01:24,680 customers being frustrated, 53 00:01:24,680 --> 00:01:27,200 lost sales, or is it even bigger than that? 54 00:01:27,200 --> 00:01:28,800 I mean, you're totally right. 55 00:01:28,800 --> 00:01:30,320 It is about the bottom line. 56 00:01:30,320 --> 00:01:31,160 Okay. 57 00:01:31,160 --> 00:01:32,440 But it goes deeper than that. 58 00:01:32,440 --> 00:01:33,280 Oh, yeah. 59 00:01:33,280 --> 00:01:35,400 I think this statistic really highlights 60 00:01:35,400 --> 00:01:37,320 a fundamental shift that we're seeing 61 00:01:37,320 --> 00:01:38,920 in the retail workforce. 62 00:01:38,920 --> 00:01:39,760 Okay. 63 00:01:39,760 --> 00:01:41,160 These associates coming in now, 64 00:01:41,160 --> 00:01:42,520 I mean, they're digital natives. 65 00:01:42,520 --> 00:01:43,360 Right. 66 00:01:43,360 --> 00:01:45,600 They expect communication to be as seamless 67 00:01:45,600 --> 00:01:48,200 and engaging as the apps that they're using 68 00:01:48,200 --> 00:01:49,400 in their personal lives. 69 00:01:49,400 --> 00:01:50,240 Yeah. 70 00:01:50,240 --> 00:01:51,080 I mean, think about it. 71 00:01:51,080 --> 00:01:54,440 If we're stuck using these outdated methods, 72 00:01:54,440 --> 00:01:56,240 you know, we're really missing the mark. 73 00:01:56,240 --> 00:01:57,080 Right. 74 00:01:57,080 --> 00:01:58,640 We could even be alienating, 75 00:01:58,640 --> 00:02:00,720 you know, a huge part of our workforce. 76 00:02:00,720 --> 00:02:03,520 So it's like we're trying to explain, 77 00:02:03,520 --> 00:02:05,400 you know, the latest TikTok trend. 78 00:02:05,400 --> 00:02:06,240 Yeah. 79 00:02:06,240 --> 00:02:07,080 Using a fax machine. 80 00:02:07,080 --> 00:02:07,920 Like, exact. 81 00:02:07,920 --> 00:02:08,760 No wonder we're having trouble. 82 00:02:08,760 --> 00:02:09,600 Right. 83 00:02:09,600 --> 00:02:11,520 But, you know, realistically, 84 00:02:11,520 --> 00:02:14,680 how much can we adapt to these expectations? 85 00:02:14,680 --> 00:02:15,520 Right. 86 00:02:15,520 --> 00:02:18,200 I mean, can we really run a retail operation 87 00:02:18,200 --> 00:02:20,080 like it's a social media feed? 88 00:02:20,080 --> 00:02:21,280 That's a great question. 89 00:02:21,280 --> 00:02:23,240 And that's where, you know, 90 00:02:23,240 --> 00:02:25,800 really understanding the nuances is so important. 91 00:02:25,800 --> 00:02:26,640 Okay. 92 00:02:26,640 --> 00:02:29,240 We can slap a like button on everything 93 00:02:29,240 --> 00:02:30,320 and call it a day. 94 00:02:30,320 --> 00:02:31,160 Right. 95 00:02:31,160 --> 00:02:32,720 But there are definitely lessons to be learned 96 00:02:32,720 --> 00:02:35,520 from how people are engaging with information 97 00:02:35,520 --> 00:02:37,040 outside of work. 98 00:02:37,040 --> 00:02:37,880 Okay. 99 00:02:37,880 --> 00:02:38,720 I mean, think about it. 100 00:02:38,720 --> 00:02:40,560 Social media is all about visual content. 101 00:02:40,560 --> 00:02:44,120 It's instant updates and it's two-way communication. 102 00:02:44,120 --> 00:02:46,640 These are things that we can and I think should be 103 00:02:46,640 --> 00:02:50,120 incorporating into our internal communication strategies. 104 00:02:50,120 --> 00:02:52,080 So instead of sending out like a wall of text 105 00:02:52,080 --> 00:02:55,440 in an email, we should be sharing like a quick video update 106 00:02:55,440 --> 00:02:56,560 on a new product. 107 00:02:56,560 --> 00:02:57,400 Yeah. 108 00:02:57,400 --> 00:02:59,880 Or, you know, like a visually driven merchandising guide 109 00:02:59,880 --> 00:03:01,720 instead of like a boring old memo. 110 00:03:01,720 --> 00:03:02,560 Exactly. 111 00:03:02,560 --> 00:03:04,320 And the article gives some great examples 112 00:03:04,320 --> 00:03:05,320 of this in action. 113 00:03:05,320 --> 00:03:06,160 Sure. 114 00:03:06,160 --> 00:03:08,320 You know, imagine a manager sending their team 115 00:03:08,320 --> 00:03:12,000 a quick visual update on a new display. 116 00:03:12,000 --> 00:03:13,880 Complete with annotated photos 117 00:03:13,880 --> 00:03:16,480 or even a short video tutorial. 118 00:03:16,480 --> 00:03:19,920 They can send task reminders through a platform 119 00:03:19,920 --> 00:03:22,480 that's accessible, you know, right on their phones. 120 00:03:22,480 --> 00:03:25,400 So it's really mimicking the types of notifications 121 00:03:25,400 --> 00:03:26,800 that they're used to getting. 122 00:03:26,800 --> 00:03:28,280 It's not reinventing the wheel, 123 00:03:28,280 --> 00:03:29,880 it's just speaking their language. 124 00:03:29,880 --> 00:03:31,120 Sounds so simple. 125 00:03:31,120 --> 00:03:32,440 You know, right? 126 00:03:32,440 --> 00:03:34,200 But I can see how that would make a difference. 127 00:03:34,200 --> 00:03:35,040 Yeah. 128 00:03:35,040 --> 00:03:36,320 But what about the downsides? 129 00:03:36,320 --> 00:03:40,320 Is there a risk of, you know, information overload 130 00:03:40,320 --> 00:03:42,440 or distractions if we make everything feel 131 00:03:42,440 --> 00:03:43,520 like a social media feat? 132 00:03:43,520 --> 00:03:44,960 Well, and that's where this idea 133 00:03:44,960 --> 00:03:47,200 of tailoring the communication comes in. 134 00:03:47,200 --> 00:03:48,880 And this is a key point in the article. 135 00:03:48,880 --> 00:03:50,520 It's not about turning, you know, 136 00:03:50,520 --> 00:03:54,360 everything into this constant stream of notifications. 137 00:03:54,360 --> 00:03:56,840 It's about understanding that different levels 138 00:03:56,840 --> 00:04:00,400 of your organization have different needs and priorities. 139 00:04:00,400 --> 00:04:02,720 Your store teams need different information 140 00:04:02,720 --> 00:04:04,640 than your district managers. 141 00:04:04,640 --> 00:04:06,320 And they both need something different 142 00:04:06,320 --> 00:04:07,760 from your regional leaders. 143 00:04:07,760 --> 00:04:10,120 So instead of like this one size fits all. 144 00:04:10,120 --> 00:04:10,960 Exactly. 145 00:04:10,960 --> 00:04:14,280 We need to be more targeted with our communication. 146 00:04:14,280 --> 00:04:15,120 Yes. 147 00:04:15,120 --> 00:04:16,560 And making sure the right information 148 00:04:16,560 --> 00:04:18,480 is getting to the right people. 149 00:04:18,480 --> 00:04:19,320 Right. 150 00:04:19,320 --> 00:04:21,520 In a format that they'll actually engage with. 151 00:04:21,520 --> 00:04:25,480 Precisely your store teams on the front lines. 152 00:04:25,480 --> 00:04:27,880 They need those quick, clear updates 153 00:04:27,880 --> 00:04:31,800 on things like promotions, inventory changes, 154 00:04:31,800 --> 00:04:34,680 visual merchandising guidelines. 155 00:04:34,680 --> 00:04:36,280 They need that information in a way 156 00:04:36,280 --> 00:04:37,920 that they can digest it quickly 157 00:04:37,920 --> 00:04:40,200 because they're rarely sitting at a desk. 158 00:04:40,200 --> 00:04:41,320 They're on their feet all day. 159 00:04:41,320 --> 00:04:42,160 Exactly. 160 00:04:42,160 --> 00:04:44,320 While our district managers are probably more focused 161 00:04:44,320 --> 00:04:48,240 on, you know, tracking progress across multiple stores. 162 00:04:48,240 --> 00:04:49,080 Absolutely. 163 00:04:49,080 --> 00:04:50,120 Making sure that, you know, 164 00:04:50,120 --> 00:04:52,000 promotions are being executed correctly. 165 00:04:52,000 --> 00:04:52,840 Yeah. 166 00:04:52,840 --> 00:04:53,760 You know, and identifying problems 167 00:04:53,760 --> 00:04:54,720 before they get too big. 168 00:04:54,720 --> 00:04:55,560 Exactly. 169 00:04:55,560 --> 00:04:56,760 And for those regional leaders. 170 00:04:56,760 --> 00:04:57,600 Yeah. 171 00:04:57,600 --> 00:04:59,920 You know, they need that high level view 172 00:04:59,920 --> 00:05:02,120 to make sure that broad strategies 173 00:05:02,120 --> 00:05:04,080 are being implemented effectively. 174 00:05:04,080 --> 00:05:06,000 They need data and insights. 175 00:05:06,000 --> 00:05:06,840 Okay. 176 00:05:06,840 --> 00:05:08,360 But they also need to be able to communicate 177 00:05:08,360 --> 00:05:10,360 those big picture goals. 178 00:05:10,360 --> 00:05:11,200 Yeah. 179 00:05:11,200 --> 00:05:12,760 In a way that resonates down to the store level. 180 00:05:12,760 --> 00:05:14,880 So we're not just, you know, 181 00:05:14,880 --> 00:05:16,480 chucking all the old tools out. 182 00:05:16,480 --> 00:05:17,320 Right. 183 00:05:17,320 --> 00:05:19,440 And, you know, replacing them with shiny new apps. 184 00:05:19,440 --> 00:05:20,600 It's bigger than that. 185 00:05:20,600 --> 00:05:21,440 Yeah. 186 00:05:21,440 --> 00:05:23,640 It's about creating this communication ecosystem. 187 00:05:23,640 --> 00:05:24,480 Yeah. 188 00:05:24,480 --> 00:05:25,840 That really caters to the unique needs 189 00:05:25,840 --> 00:05:28,120 of each level of the organization. 190 00:05:28,120 --> 00:05:28,960 I like that. 191 00:05:28,960 --> 00:05:30,160 A communication ecosystem. 192 00:05:30,160 --> 00:05:31,000 Yeah. 193 00:05:31,000 --> 00:05:31,840 That's a good way to put it. 194 00:05:31,840 --> 00:05:33,240 And the article goes on to highlight 195 00:05:33,240 --> 00:05:37,800 how this type of tailored targeted communication 196 00:05:37,800 --> 00:05:39,440 can be a real game changer 197 00:05:39,440 --> 00:05:41,960 when it comes to associate engagement and motivation. 198 00:05:41,960 --> 00:05:42,800 Yeah. 199 00:05:42,800 --> 00:05:44,480 They actually cite research that shows 200 00:05:44,480 --> 00:05:47,280 how visually engaging content 201 00:05:47,280 --> 00:05:49,600 can boost confidence and performance. 202 00:05:49,600 --> 00:05:50,440 That makes sense. 203 00:05:50,440 --> 00:05:51,280 Yeah. 204 00:05:51,280 --> 00:05:52,320 When you feel like you have the information 205 00:05:52,320 --> 00:05:55,640 that you need in a format that's easy to understand. 206 00:05:55,640 --> 00:05:56,480 Right. 207 00:05:56,480 --> 00:05:58,520 You're gonna naturally feel more confident 208 00:05:58,520 --> 00:06:00,600 and equipped to do your job. 209 00:06:00,600 --> 00:06:02,760 And confident, well-informed employees. 210 00:06:02,760 --> 00:06:03,600 Yeah. 211 00:06:03,600 --> 00:06:05,480 They're gonna translate to happy customers 212 00:06:05,480 --> 00:06:06,640 in a healthy bottom line. 213 00:06:06,640 --> 00:06:07,640 100%. 214 00:06:07,640 --> 00:06:09,000 It's all about empowerment. 215 00:06:09,000 --> 00:06:09,840 Okay. 216 00:06:09,840 --> 00:06:11,720 And this is where things start to get really interesting. 217 00:06:11,720 --> 00:06:13,760 So the article goes on to kind of talk about 218 00:06:13,760 --> 00:06:18,400 how this need for tailored communication 219 00:06:18,400 --> 00:06:21,520 is really sort of colliding with this 220 00:06:21,520 --> 00:06:24,040 rapidly changing retail world. 221 00:06:24,040 --> 00:06:25,280 It's moving so fast. 222 00:06:25,280 --> 00:06:26,120 Yeah. 223 00:06:26,120 --> 00:06:26,960 We're not even just talking about 224 00:06:26,960 --> 00:06:28,400 evolving demographics anymore. 225 00:06:28,400 --> 00:06:29,240 Right. 226 00:06:29,240 --> 00:06:30,080 I mean, that's part of it. 227 00:06:30,080 --> 00:06:34,360 But it's the speed at which trends are shifting. 228 00:06:34,360 --> 00:06:35,200 Yeah. 229 00:06:35,200 --> 00:06:37,240 The competition is just heating up. 230 00:06:37,240 --> 00:06:38,080 It is. 231 00:06:38,080 --> 00:06:40,360 And customer expectations are skyrocketing. 232 00:06:40,360 --> 00:06:41,200 Yeah. 233 00:06:41,200 --> 00:06:42,800 It feels like we're constantly playing catch up. 234 00:06:42,800 --> 00:06:43,640 Right. 235 00:06:43,640 --> 00:06:46,680 And we even begin to build a communication strategy. 236 00:06:46,680 --> 00:06:47,520 Right. 237 00:06:47,520 --> 00:06:48,880 That can keep pace with all that. 238 00:06:48,880 --> 00:06:50,360 Well, it's a really valid concern. 239 00:06:50,360 --> 00:06:53,720 And the article argues that we need to kind of move beyond 240 00:06:53,720 --> 00:06:54,960 these one-off solutions. 241 00:06:54,960 --> 00:06:55,800 Yeah. 242 00:06:55,800 --> 00:06:56,920 And really start thinking about 243 00:06:56,920 --> 00:06:58,960 a more integrated approach. 244 00:06:58,960 --> 00:07:00,000 What do you mean by that? 245 00:07:00,000 --> 00:07:02,200 Like imagine a centralized platform. 246 00:07:02,200 --> 00:07:03,040 Okay. 247 00:07:03,040 --> 00:07:05,360 That could combine communication, task management. 248 00:07:05,360 --> 00:07:06,200 Yeah. 249 00:07:06,200 --> 00:07:08,760 Even training all into a single streamlined system. 250 00:07:08,760 --> 00:07:10,800 So instead of having like separate tools 251 00:07:10,800 --> 00:07:13,840 for sending messages, for tracking projects, 252 00:07:13,840 --> 00:07:16,680 for delivering training materials, 253 00:07:16,680 --> 00:07:19,240 we're talking about putting it all into one central hub. 254 00:07:19,240 --> 00:07:20,080 Yes. 255 00:07:20,080 --> 00:07:21,520 That would streamline things. 256 00:07:21,520 --> 00:07:22,360 Yeah. 257 00:07:22,360 --> 00:07:24,320 But could it be overwhelming for some of the team? 258 00:07:24,320 --> 00:07:25,160 It could. 259 00:07:25,160 --> 00:07:27,680 And that's why the article emphasizes that, 260 00:07:27,680 --> 00:07:30,160 the key here is user experience. 261 00:07:30,160 --> 00:07:31,000 Okay. 262 00:07:31,000 --> 00:07:35,440 These platforms need to be intuitive, mobile friendly, 263 00:07:35,440 --> 00:07:37,000 and visually engaging. 264 00:07:37,000 --> 00:07:37,840 Okay. 265 00:07:37,840 --> 00:07:39,800 Just like those consumer apps we were talking about. 266 00:07:39,800 --> 00:07:40,640 Right. 267 00:07:40,640 --> 00:07:42,560 Without meeting our teams where they are. 268 00:07:42,560 --> 00:07:43,400 Yeah. 269 00:07:43,400 --> 00:07:44,560 Technologically speaking. 270 00:07:44,560 --> 00:07:47,640 And if we can make that transition seamless, 271 00:07:47,640 --> 00:07:49,360 this kind of an integrated system 272 00:07:49,360 --> 00:07:52,240 could actually make things easier for everyone. 273 00:07:52,240 --> 00:07:54,200 Less passwords to remember. 274 00:07:54,200 --> 00:07:55,040 Exactly. 275 00:07:55,040 --> 00:07:57,040 Less toggling between different apps. 276 00:07:57,040 --> 00:08:00,320 You know, just a single source of truth for everything. 277 00:08:00,320 --> 00:08:03,440 And this ties into another major trend 278 00:08:03,440 --> 00:08:04,720 that the article highlights. 279 00:08:04,720 --> 00:08:05,560 Okay. 280 00:08:05,560 --> 00:08:06,400 Real time updates. 281 00:08:06,400 --> 00:08:07,240 Okay. 282 00:08:07,240 --> 00:08:10,200 Because, you know, in the fast paced world of retail. 283 00:08:10,200 --> 00:08:11,040 Oh yeah. 284 00:08:11,040 --> 00:08:12,880 Things change constantly. 285 00:08:12,880 --> 00:08:13,720 All the time. 286 00:08:13,720 --> 00:08:15,400 New promotions are launched. 287 00:08:15,400 --> 00:08:17,720 Product recalls, you know, 288 00:08:17,720 --> 00:08:20,280 visual merchandising guidelines. 289 00:08:20,280 --> 00:08:21,120 Right. 290 00:08:21,120 --> 00:08:24,040 We need a way to communicate these changes instantly 291 00:08:24,040 --> 00:08:26,480 across all levels of the organization. 292 00:08:26,480 --> 00:08:28,800 Otherwise we're back to playing that game of telephone. 293 00:08:28,800 --> 00:08:29,640 Right. 294 00:08:29,640 --> 00:08:31,400 Where the message gets a little more distorted. 295 00:08:31,400 --> 00:08:32,240 Exactly. 296 00:08:32,240 --> 00:08:33,080 Every time it's passed. 297 00:08:33,080 --> 00:08:33,920 Yeah. 298 00:08:33,920 --> 00:08:35,200 And by the time it reaches the front lines, 299 00:08:35,200 --> 00:08:36,360 it's completely different. 300 00:08:36,360 --> 00:08:37,200 Exactly. 301 00:08:37,200 --> 00:08:38,600 And that leads to confusion. 302 00:08:38,600 --> 00:08:39,440 Right. 303 00:08:39,440 --> 00:08:40,280 And frustration. 304 00:08:40,280 --> 00:08:43,240 And ultimately it's a disconnect between, you know, 305 00:08:43,240 --> 00:08:45,640 our strategies and how they're executed. 306 00:08:45,640 --> 00:08:46,480 Yeah. 307 00:08:46,480 --> 00:08:49,440 Real time updates ensure that everybody's on the same page. 308 00:08:49,440 --> 00:08:50,280 Okay. 309 00:08:50,280 --> 00:08:52,000 Regardless of their location or their role. 310 00:08:52,000 --> 00:08:56,000 So I'm picturing a scenario where like a regional manager. 311 00:08:56,000 --> 00:08:56,920 Yeah. 312 00:08:56,920 --> 00:09:00,080 Could send out an instant update about a new promotion. 313 00:09:00,080 --> 00:09:00,920 Yeah. 314 00:09:00,920 --> 00:09:02,120 To every store in their region. 315 00:09:02,120 --> 00:09:05,080 And be able to track, you know, who's seen it. 316 00:09:05,080 --> 00:09:05,920 Yes. 317 00:09:05,920 --> 00:09:06,760 Who's acknowledged it. 318 00:09:06,760 --> 00:09:08,040 And who's actually started implementing it. 319 00:09:08,040 --> 00:09:08,880 Absolutely. 320 00:09:08,880 --> 00:09:10,760 Exactly the kind of functionality we're talking about. 321 00:09:10,760 --> 00:09:13,160 And that's really just the tip of the iceberg. 322 00:09:13,160 --> 00:09:15,760 The article goes on to discuss how some platforms 323 00:09:15,760 --> 00:09:17,960 are even incorporating multimedia elements. 324 00:09:17,960 --> 00:09:18,800 Okay. 325 00:09:18,800 --> 00:09:20,160 Into these real time updates. 326 00:09:20,160 --> 00:09:21,000 Wow. 327 00:09:21,000 --> 00:09:23,120 So instead of just like a text based message. 328 00:09:23,120 --> 00:09:23,960 Yeah. 329 00:09:23,960 --> 00:09:26,360 You can imagine receiving a quick video. 330 00:09:26,360 --> 00:09:27,200 Okay. 331 00:09:27,200 --> 00:09:28,920 From your district manager that's explaining 332 00:09:28,920 --> 00:09:31,880 a new visual merchandising concept. 333 00:09:31,880 --> 00:09:32,720 Wow. 334 00:09:32,720 --> 00:09:35,560 Or, you know, an interactive training module. 335 00:09:35,560 --> 00:09:36,400 Okay. 336 00:09:36,400 --> 00:09:39,760 That walks you through the steps of a new procedure. 337 00:09:39,760 --> 00:09:42,040 It's like we're finally catching up to the way 338 00:09:42,040 --> 00:09:44,120 that people actually consume information. 339 00:09:44,120 --> 00:09:44,960 Yeah. 340 00:09:44,960 --> 00:09:45,800 In their everyday lives. 341 00:09:45,800 --> 00:09:46,720 I know. 342 00:09:46,720 --> 00:09:49,480 But are we saying that every piece of communication 343 00:09:49,480 --> 00:09:53,120 needs to be like a multimedia extravaganza? 344 00:09:53,120 --> 00:09:53,960 No. 345 00:09:53,960 --> 00:09:54,840 You're right to bring that up. 346 00:09:54,840 --> 00:09:56,720 It's about finding the right balance. 347 00:09:56,720 --> 00:09:57,560 Okay. 348 00:09:57,560 --> 00:09:59,680 And you know, understanding which tools are most effective 349 00:09:59,680 --> 00:10:01,200 for different situations. 350 00:10:01,200 --> 00:10:03,760 You know, not everything needs to be a video. 351 00:10:03,760 --> 00:10:04,600 Right. 352 00:10:04,600 --> 00:10:05,960 Or an interactive infographic. 353 00:10:05,960 --> 00:10:06,800 Right. 354 00:10:06,800 --> 00:10:09,000 But the point is, we now have the technology 355 00:10:09,000 --> 00:10:11,680 to make our communication so much more engaging. 356 00:10:11,680 --> 00:10:12,520 Right. 357 00:10:12,520 --> 00:10:15,800 More digestible and ultimately more impactful. 358 00:10:15,800 --> 00:10:17,480 I'm starting to see a pattern here. 359 00:10:17,480 --> 00:10:18,480 What's that? 360 00:10:18,480 --> 00:10:22,600 It's not just about adopting new technology to be trendy. 361 00:10:22,600 --> 00:10:24,520 It's about leveraging technology 362 00:10:24,520 --> 00:10:26,880 to solve those real business challenges. 363 00:10:26,880 --> 00:10:27,720 Absolutely. 364 00:10:27,720 --> 00:10:31,080 To bridge the gap between our corporate strategies 365 00:10:31,080 --> 00:10:32,560 and the frontline execution. 366 00:10:32,560 --> 00:10:33,400 Yes. 367 00:10:33,400 --> 00:10:35,920 To empower our teams to be more effective. 368 00:10:35,920 --> 00:10:36,760 Yes. 369 00:10:36,760 --> 00:10:39,160 More informed and ultimately more successful. 370 00:10:39,160 --> 00:10:40,000 You nailed it. 371 00:10:40,000 --> 00:10:40,840 Okay. 372 00:10:40,840 --> 00:10:42,320 And that brings us to a point that the article 373 00:10:42,320 --> 00:10:44,000 emphasizes repeatedly. 374 00:10:44,000 --> 00:10:44,840 Okay. 375 00:10:44,840 --> 00:10:47,400 We need to move beyond simply sharing information. 376 00:10:47,400 --> 00:10:48,240 Okay. 377 00:10:48,240 --> 00:10:50,880 And really focus on fostering a sense of connection. 378 00:10:50,880 --> 00:10:51,720 Okay. 379 00:10:51,720 --> 00:10:53,760 And community within our organizations. 380 00:10:53,760 --> 00:10:55,200 You know, especially when we're talking about 381 00:10:55,200 --> 00:10:57,400 a workforce that's increasingly, you know, 382 00:10:57,400 --> 00:11:00,560 dispersed, mobile and digitally connected. 383 00:11:00,560 --> 00:11:03,320 We have to find ways to build those relationships. 384 00:11:03,320 --> 00:11:04,160 Right. 385 00:11:04,160 --> 00:11:05,360 And create a shared sense of purpose. 386 00:11:05,360 --> 00:11:07,240 So we're talking about more than just communication. 387 00:11:07,240 --> 00:11:08,280 We're talking about culture. 388 00:11:08,280 --> 00:11:09,120 Exactly. 389 00:11:09,120 --> 00:11:11,760 And the article highlights a tool that's specifically 390 00:11:11,760 --> 00:11:13,200 designed to address this. 391 00:11:13,200 --> 00:11:14,040 What's that? 392 00:11:14,040 --> 00:11:15,160 Insight posts. 393 00:11:15,160 --> 00:11:16,960 Ah, insight posts. 394 00:11:16,960 --> 00:11:18,560 This is where the rubber meets the road. 395 00:11:18,560 --> 00:11:19,400 Right. 396 00:11:19,400 --> 00:11:20,600 Tell me more about this platform. 397 00:11:20,600 --> 00:11:21,440 Yeah. 398 00:11:21,440 --> 00:11:23,160 And how it helps us speak their language. 399 00:11:23,160 --> 00:11:26,320 So think of it kind of like a social media platform 400 00:11:26,320 --> 00:11:29,080 that's built specifically for retail teams. 401 00:11:29,080 --> 00:11:29,920 Okay. 402 00:11:29,920 --> 00:11:32,120 It allows managers to share updates, 403 00:11:32,120 --> 00:11:35,160 announcements, you know, motivational content 404 00:11:35,160 --> 00:11:38,760 in a format that feels really familiar and engaging 405 00:11:38,760 --> 00:11:41,000 to associates who are used to scrolling 406 00:11:41,000 --> 00:11:42,880 through Instagram or TikTok. 407 00:11:42,880 --> 00:11:45,040 So it's not just a top-down broadcast system. 408 00:11:45,040 --> 00:11:45,880 Right. 409 00:11:45,880 --> 00:11:47,800 We're talking comments, likes, 410 00:11:47,800 --> 00:11:50,040 maybe even the ability to share ideas. 411 00:11:50,040 --> 00:11:50,880 Yes. 412 00:11:50,880 --> 00:11:53,520 Best practices across stores or regions. 413 00:11:53,520 --> 00:11:55,200 You got, it's that two-way dialogue, 414 00:11:55,200 --> 00:11:56,640 that sense of community. 415 00:11:56,640 --> 00:11:59,880 And shared purpose that we were just talking about. 416 00:11:59,880 --> 00:12:01,960 It's giving our teams a voice. 417 00:12:01,960 --> 00:12:02,800 Okay. 418 00:12:02,800 --> 00:12:03,920 Making them feel heard. 419 00:12:03,920 --> 00:12:04,760 Right. 420 00:12:04,760 --> 00:12:07,040 And creating a space where they can connect. 421 00:12:07,040 --> 00:12:07,880 Okay. 422 00:12:07,880 --> 00:12:09,200 You know, share their experiences, 423 00:12:09,200 --> 00:12:10,720 learn from one another. 424 00:12:10,720 --> 00:12:14,280 But is all this really necessary? 425 00:12:14,280 --> 00:12:15,120 Yeah. 426 00:12:15,120 --> 00:12:15,960 I mean, at the end of the day, 427 00:12:15,960 --> 00:12:17,920 our associates are there to do a job. 428 00:12:17,920 --> 00:12:18,760 Right. 429 00:12:18,760 --> 00:12:19,600 To sell products. 430 00:12:19,600 --> 00:12:20,440 Yeah. 431 00:12:20,440 --> 00:12:22,600 To provide great customer service. 432 00:12:22,600 --> 00:12:25,560 Do we really need to go to all this trouble 433 00:12:25,560 --> 00:12:29,960 to make them feel connected and engaged? 434 00:12:29,960 --> 00:12:32,440 Is that a little too touchy-feely for retail? 435 00:12:32,440 --> 00:12:35,320 It's a question a lot of executives are grappling with. 436 00:12:35,320 --> 00:12:36,160 Yeah. 437 00:12:36,160 --> 00:12:37,880 But the research is really clear. 438 00:12:37,880 --> 00:12:38,720 Okay. 439 00:12:38,720 --> 00:12:41,160 Employees who feel connected to their company, 440 00:12:41,160 --> 00:12:43,680 their team, their purpose. 441 00:12:43,680 --> 00:12:44,520 Yeah. 442 00:12:44,520 --> 00:12:45,360 They're more productive. 443 00:12:45,360 --> 00:12:46,200 Uh-huh. 444 00:12:46,200 --> 00:12:48,120 They're more engaged and they're less likely to leave. 445 00:12:48,120 --> 00:12:48,960 Yeah. 446 00:12:48,960 --> 00:12:51,640 And in retail, you know, where turnover is so high. 447 00:12:51,640 --> 00:12:52,480 Yeah, it is. 448 00:12:52,480 --> 00:12:55,000 That can make a huge impact on your bottom line. 449 00:12:55,000 --> 00:12:56,600 I'm starting to see the bigger picture. 450 00:12:56,600 --> 00:12:57,440 Good. 451 00:12:57,440 --> 00:12:59,920 It's not just about, you know, warm and fuzzy feelings. 452 00:12:59,920 --> 00:13:00,760 Right. 453 00:13:00,760 --> 00:13:04,200 It's about creating a workplace where our associates 454 00:13:04,200 --> 00:13:05,680 actually want to show up. 455 00:13:05,680 --> 00:13:06,520 Exactly. 456 00:13:06,520 --> 00:13:08,440 Where they feel valued and appreciated. 457 00:13:08,440 --> 00:13:09,280 Yeah. 458 00:13:09,280 --> 00:13:11,840 And where they're motivated to do their best work. 459 00:13:11,840 --> 00:13:14,240 That's what speaking their language is all about. 460 00:13:14,240 --> 00:13:16,920 It's understanding what makes them tick. 461 00:13:16,920 --> 00:13:17,760 Yeah. 462 00:13:17,760 --> 00:13:19,440 What motivates them, what frustrates them. 463 00:13:19,440 --> 00:13:20,280 Yeah. 464 00:13:20,280 --> 00:13:22,280 And then using that knowledge to build 465 00:13:22,280 --> 00:13:23,840 a communication strategy. 466 00:13:23,840 --> 00:13:24,680 Okay. 467 00:13:24,680 --> 00:13:26,040 That really supports their success. 468 00:13:26,040 --> 00:13:27,800 This has been really insightful. 469 00:13:27,800 --> 00:13:28,640 Good, I'm glad. 470 00:13:28,640 --> 00:13:30,400 We've covered a lot of ground, you know, 471 00:13:30,400 --> 00:13:31,800 from the changing workforce. 472 00:13:31,800 --> 00:13:32,640 Yeah. 473 00:13:32,640 --> 00:13:35,160 To the need for real time updates. 474 00:13:35,160 --> 00:13:36,000 Yeah. 475 00:13:36,000 --> 00:13:38,880 Tailored communication and the potential of platforms 476 00:13:38,880 --> 00:13:40,400 like Insight Posts. 477 00:13:40,400 --> 00:13:41,800 Absolutely. 478 00:13:41,800 --> 00:13:44,080 But where do we go from here? 479 00:13:44,080 --> 00:13:44,920 Yeah. 480 00:13:44,920 --> 00:13:47,040 How do we as retail executives 481 00:13:47,040 --> 00:13:50,160 take all of this information and actually put it into action? 482 00:13:50,160 --> 00:13:51,400 That's a great question. 483 00:13:51,400 --> 00:13:54,280 And that's the perfect lead in to the final part 484 00:13:54,280 --> 00:13:55,120 of our deep dive. 485 00:13:55,120 --> 00:13:55,960 Okay. 486 00:13:55,960 --> 00:13:57,680 We're going to explore some practical steps 487 00:13:57,680 --> 00:14:01,000 that you can take to start implementing these concepts 488 00:14:01,000 --> 00:14:02,360 in your own organizations. 489 00:14:02,360 --> 00:14:05,880 And also talk about some potential pitfalls to avoid. 490 00:14:05,880 --> 00:14:06,720 Oh, like. 491 00:14:06,720 --> 00:14:09,240 Because while the technology is certainly important, 492 00:14:09,240 --> 00:14:10,400 it is just a tool. 493 00:14:10,400 --> 00:14:11,240 Right. 494 00:14:11,240 --> 00:14:14,920 The real key to success lies in understanding your people. 495 00:14:14,920 --> 00:14:15,760 Yeah. 496 00:14:15,760 --> 00:14:16,600 Speaking their language. 497 00:14:16,600 --> 00:14:17,440 Okay. 498 00:14:17,440 --> 00:14:19,440 And building a communication strategy 499 00:14:19,440 --> 00:14:22,000 that really empowers them to thrive. 500 00:14:22,000 --> 00:14:22,840 Sounds good. 501 00:14:22,840 --> 00:14:23,680 Yeah. 502 00:14:23,680 --> 00:14:25,320 I'm ready to dive in. 503 00:14:25,320 --> 00:14:28,280 Let's continue this conversation in part three. 504 00:14:28,280 --> 00:14:29,120 All right. 505 00:14:29,120 --> 00:14:30,720 So we've talked about the challenges. 506 00:14:30,720 --> 00:14:33,600 We've explored some of the potential solutions. 507 00:14:33,600 --> 00:14:37,040 But now let's get down to brass tacks. 508 00:14:37,040 --> 00:14:37,880 Okay. 509 00:14:37,880 --> 00:14:41,000 For those of us who are leading retail teams, 510 00:14:41,000 --> 00:14:43,280 what are some things that we can actually do 511 00:14:43,280 --> 00:14:44,440 to implement these ideas? 512 00:14:44,440 --> 00:14:46,000 Oh, like where do we even begin? 513 00:14:46,000 --> 00:14:46,840 Yeah. 514 00:14:46,840 --> 00:14:47,680 Where do we start? 515 00:14:47,680 --> 00:14:49,120 That's the million dollar question, right? 516 00:14:49,120 --> 00:14:49,960 Yeah. 517 00:14:49,960 --> 00:14:51,280 It can feel a little overwhelming. 518 00:14:51,280 --> 00:14:52,120 Yeah. 519 00:14:52,120 --> 00:14:52,960 It can. 520 00:14:52,960 --> 00:14:55,600 The article suggests a really simple starting point. 521 00:14:55,600 --> 00:14:56,440 Okay. 522 00:14:56,440 --> 00:14:59,960 Listening, before you go and like overhaul 523 00:14:59,960 --> 00:15:01,760 your entire communication system, 524 00:15:01,760 --> 00:15:04,840 take some time to really understand, 525 00:15:04,840 --> 00:15:06,600 you know, your team's needs. 526 00:15:06,600 --> 00:15:07,440 Okay. 527 00:15:07,440 --> 00:15:09,040 What are their pain points? 528 00:15:09,040 --> 00:15:12,880 So are we talking about sending out surveys, 529 00:15:12,880 --> 00:15:14,000 holding focus groups? 530 00:15:14,000 --> 00:15:14,840 Yeah. 531 00:15:14,840 --> 00:15:17,080 What does listening actually look like? 532 00:15:17,080 --> 00:15:19,560 I mean, all of that can be helpful. 533 00:15:19,560 --> 00:15:20,400 Okay. 534 00:15:20,400 --> 00:15:22,480 But sometimes the most valuable insights. 535 00:15:22,480 --> 00:15:23,320 Yeah. 536 00:15:23,320 --> 00:15:25,520 Come from just observing and interacting with your teams. 537 00:15:25,520 --> 00:15:26,360 Okay. 538 00:15:26,360 --> 00:15:29,040 You know, walk the floor, shadow your associates. 539 00:15:29,040 --> 00:15:29,880 Okay. 540 00:15:29,880 --> 00:15:30,960 Listen to their conversations. 541 00:15:30,960 --> 00:15:31,800 Okay. 542 00:15:31,800 --> 00:15:33,000 Pay attention to their frustrations. 543 00:15:33,000 --> 00:15:33,840 Right? 544 00:15:33,840 --> 00:15:36,320 Like where are those communication breakdowns happening? 545 00:15:36,320 --> 00:15:37,160 Okay. 546 00:15:37,160 --> 00:15:39,200 What tools are they already using effectively? 547 00:15:39,200 --> 00:15:40,040 Right. 548 00:15:40,040 --> 00:15:41,280 What are they craving more of? 549 00:15:41,280 --> 00:15:43,840 So it's like we need to become, you know, 550 00:15:43,840 --> 00:15:44,880 anthropologists. 551 00:15:44,880 --> 00:15:45,720 Yes. 552 00:15:45,720 --> 00:15:46,560 Of our own organization. 553 00:15:46,560 --> 00:15:47,880 That's a great way to put it. 554 00:15:47,880 --> 00:15:50,840 Studying the communication patterns of our teams. 555 00:15:50,840 --> 00:15:51,680 Exactly. 556 00:15:51,680 --> 00:15:53,520 And then we need to have a virtual habitat. 557 00:15:53,520 --> 00:15:55,520 And once you've kind of gathered those insights. 558 00:15:55,520 --> 00:15:56,360 Okay. 559 00:15:56,360 --> 00:15:58,880 You can start to map out a communication strategy. 560 00:15:58,880 --> 00:16:01,480 That addresses those specific needs. 561 00:16:01,480 --> 00:16:05,120 So maybe your store teams are struggling to keep up. 562 00:16:05,120 --> 00:16:05,960 Yeah. 563 00:16:05,960 --> 00:16:08,360 With, you know, constantly changing visual 564 00:16:08,360 --> 00:16:09,960 merchandising guidelines. 565 00:16:09,960 --> 00:16:10,800 It happens. 566 00:16:10,800 --> 00:16:13,480 Could you implement a system where they receive 567 00:16:13,480 --> 00:16:14,320 those updates? 568 00:16:14,320 --> 00:16:15,160 Yeah. 569 00:16:15,160 --> 00:16:16,320 Through short engaging videos. 570 00:16:16,320 --> 00:16:17,160 Okay. 571 00:16:17,160 --> 00:16:18,480 Directly on their phones. 572 00:16:18,480 --> 00:16:19,320 Yeah, it makes sense. 573 00:16:19,320 --> 00:16:21,600 Or maybe your district managers are just drowning. 574 00:16:21,600 --> 00:16:22,600 They're just trying to get emails and spreadsheets. 575 00:16:22,600 --> 00:16:23,440 All the time. 576 00:16:23,440 --> 00:16:26,000 You know, could you streamline their communication 577 00:16:26,000 --> 00:16:28,880 and reporting through a centralized platform? 578 00:16:28,880 --> 00:16:29,720 Makes sense. 579 00:16:29,720 --> 00:16:30,560 Exactly. 580 00:16:30,560 --> 00:16:32,480 And remember, it's not about finding 581 00:16:32,480 --> 00:16:34,360 that one size fits all solution. 582 00:16:34,360 --> 00:16:35,200 Right. 583 00:16:35,200 --> 00:16:37,000 You might need to experiment with different approaches 584 00:16:37,000 --> 00:16:38,040 for different teams. 585 00:16:38,040 --> 00:16:38,880 Okay. 586 00:16:38,880 --> 00:16:39,720 Different roles. 587 00:16:39,720 --> 00:16:41,320 Even different individuals. 588 00:16:41,320 --> 00:16:43,560 This kind of brings up something I've been thinking about. 589 00:16:43,560 --> 00:16:44,400 What's that? 590 00:16:44,400 --> 00:16:46,720 We talk a lot about the benefits of, you know, 591 00:16:46,720 --> 00:16:48,240 things like insight posts. 592 00:16:48,240 --> 00:16:49,080 Right. 593 00:16:49,080 --> 00:16:52,400 What about those of us who are working with maybe tighter 594 00:16:52,400 --> 00:16:53,600 budgets. 595 00:16:53,600 --> 00:16:54,440 Yeah. 596 00:16:54,440 --> 00:16:55,280 Or more limited resources. 597 00:16:55,280 --> 00:16:56,440 That's a fair question. 598 00:16:56,440 --> 00:17:00,440 Do we have to, you know, invest in a fancy platform 599 00:17:00,440 --> 00:17:01,480 to be successful? 600 00:17:01,480 --> 00:17:04,000 Well, the good news is it's not all about the tech. 601 00:17:04,000 --> 00:17:07,280 All platforms like insight posts can definitely be valuable. 602 00:17:07,280 --> 00:17:08,120 Yeah. 603 00:17:08,120 --> 00:17:09,880 There are tons of ways to improve communication 604 00:17:09,880 --> 00:17:12,120 without, you know, breaking the bank. 605 00:17:12,120 --> 00:17:12,960 Okay. 606 00:17:12,960 --> 00:17:14,880 Sometimes it's just about making small 607 00:17:14,880 --> 00:17:17,680 but meaningful changes to your existing processes. 608 00:17:17,680 --> 00:17:21,320 So even if we can't afford to do like a complete system 609 00:17:21,320 --> 00:17:22,160 overhaul, 610 00:17:22,160 --> 00:17:23,000 Yeah. 611 00:17:23,000 --> 00:17:24,680 there are still things that we can do. 612 00:17:24,680 --> 00:17:25,560 Absolutely. 613 00:17:25,560 --> 00:17:26,640 To make things better. 614 00:17:26,640 --> 00:17:30,120 Start by thinking about like what information 615 00:17:30,120 --> 00:17:32,800 is most critical for your teams to have. 616 00:17:32,800 --> 00:17:35,320 Are you delivering it in a way that's clear, 617 00:17:35,320 --> 00:17:36,160 Yeah. 618 00:17:36,160 --> 00:17:37,680 concise, easily accessible. 619 00:17:37,680 --> 00:17:38,520 Right. 620 00:17:38,520 --> 00:17:40,680 Can you incorporate more visuals, 621 00:17:40,680 --> 00:17:42,600 streamline your messaging. 622 00:17:42,600 --> 00:17:46,120 Maybe find ways to make it more engaging. 623 00:17:46,120 --> 00:17:48,520 What about the data piece that we talked about earlier? 624 00:17:48,520 --> 00:17:49,360 Yeah. 625 00:17:49,360 --> 00:17:51,560 Do we need like sophisticated analytics, 626 00:17:51,560 --> 00:17:52,400 Right. 627 00:17:52,400 --> 00:17:54,920 to track whether or not our communication is working? 628 00:17:54,920 --> 00:17:57,080 I mean, data can be really powerful. 629 00:17:57,080 --> 00:17:57,920 Yeah. 630 00:17:57,920 --> 00:18:00,480 But you don't have to go super fancy right away. 631 00:18:00,480 --> 00:18:02,680 Start by tracking some basic metrics. 632 00:18:02,680 --> 00:18:03,520 Okay. 633 00:18:03,520 --> 00:18:05,280 You know, email open rates. 634 00:18:05,280 --> 00:18:07,800 Engagement with internal content. 635 00:18:07,800 --> 00:18:10,360 Even anecdotal feedback from your teams. 636 00:18:10,360 --> 00:18:11,200 Okay. 637 00:18:11,200 --> 00:18:12,600 This will give you like a baseline. 638 00:18:12,600 --> 00:18:13,440 Right. 639 00:18:13,440 --> 00:18:14,600 To measure your progress. 640 00:18:14,600 --> 00:18:15,440 Okay. 641 00:18:15,440 --> 00:18:17,480 And then you can modify areas for improvement. 642 00:18:17,480 --> 00:18:19,200 So a lot of what we've been talking about 643 00:18:19,200 --> 00:18:21,440 comes down to like a shift in mindset. 644 00:18:21,440 --> 00:18:22,280 Absolutely. 645 00:18:22,280 --> 00:18:24,120 It's not just about the tools. 646 00:18:24,120 --> 00:18:24,960 Right. 647 00:18:24,960 --> 00:18:26,480 It's about thinking about communication 648 00:18:26,480 --> 00:18:28,840 as like a strategic imperative. 649 00:18:28,840 --> 00:18:29,680 Yes. 650 00:18:29,680 --> 00:18:31,320 A key driver of employee. 651 00:18:31,320 --> 00:18:32,160 Yeah. 652 00:18:32,160 --> 00:18:33,000 Engagement. 653 00:18:33,000 --> 00:18:33,840 Yeah. 654 00:18:33,840 --> 00:18:35,080 And you know, ultimately business success. 655 00:18:35,080 --> 00:18:36,480 You said it perfectly. 656 00:18:36,480 --> 00:18:38,640 The retailers that are gonna win in the future. 657 00:18:38,640 --> 00:18:39,480 Yeah. 658 00:18:39,480 --> 00:18:40,960 Are the ones who prioritize communication. 659 00:18:40,960 --> 00:18:41,800 Yeah. 660 00:18:41,800 --> 00:18:44,120 Who invest in understanding their teams. 661 00:18:44,120 --> 00:18:44,960 Uh huh. 662 00:18:44,960 --> 00:18:47,560 And who create a culture where feedback is valued. 663 00:18:47,560 --> 00:18:48,400 Yeah. 664 00:18:48,400 --> 00:18:49,520 And information flows freely. 665 00:18:49,520 --> 00:18:50,760 You got it. 666 00:18:50,760 --> 00:18:52,520 This has been a great deep dive. 667 00:18:52,520 --> 00:18:53,360 It has. 668 00:18:53,360 --> 00:18:54,200 We've covered so much. 669 00:18:54,200 --> 00:18:55,040 We really have. 670 00:18:55,040 --> 00:18:56,920 From the changing needs of the workforce. 671 00:18:56,920 --> 00:18:57,760 Right. 672 00:18:57,760 --> 00:19:00,600 To real time updates, tailored communication, 673 00:19:00,600 --> 00:19:03,000 insight posts, all that good stuff. 674 00:19:03,000 --> 00:19:03,840 All of it. 675 00:19:03,840 --> 00:19:04,800 But as we wrap up. 676 00:19:04,800 --> 00:19:05,640 Yeah. 677 00:19:05,640 --> 00:19:08,080 I wanna leave our listeners with a few key takeaways. 678 00:19:08,080 --> 00:19:08,920 I like it. 679 00:19:08,920 --> 00:19:12,160 First, remember that your frontline associates. 680 00:19:12,160 --> 00:19:13,000 Yeah. 681 00:19:13,000 --> 00:19:14,080 They're your most valuable asset. 682 00:19:14,080 --> 00:19:14,920 I'm sure. 683 00:19:14,920 --> 00:19:16,240 The face of your brand. 684 00:19:16,240 --> 00:19:17,200 They are. 685 00:19:17,200 --> 00:19:20,640 You know, they're interacting with customers every day. 686 00:19:20,640 --> 00:19:21,760 Every day. 687 00:19:21,760 --> 00:19:23,920 So invest in their success. 688 00:19:23,920 --> 00:19:24,760 Yeah. 689 00:19:24,760 --> 00:19:27,240 By giving them the information that they need. 690 00:19:27,240 --> 00:19:28,080 Yes. 691 00:19:28,080 --> 00:19:29,720 In a format that works for them. 692 00:19:29,720 --> 00:19:30,640 Absolutely. 693 00:19:30,640 --> 00:19:32,400 Second, don't be afraid to experiment. 694 00:19:32,400 --> 00:19:33,240 Yeah. 695 00:19:33,240 --> 00:19:35,120 There's no magic bullet solution out there. 696 00:19:35,120 --> 00:19:35,960 Right. 697 00:19:35,960 --> 00:19:37,320 Try different approaches. 698 00:19:37,320 --> 00:19:38,160 Uh huh. 699 00:19:38,160 --> 00:19:39,000 Get feedback. 700 00:19:39,000 --> 00:19:39,840 Yeah. 701 00:19:39,840 --> 00:19:40,680 See what works. 702 00:19:40,680 --> 00:19:42,400 Iterate until you find what works. 703 00:19:42,400 --> 00:19:44,640 And finally, never underestimate the power 704 00:19:44,640 --> 00:19:45,800 of just listening. 705 00:19:45,800 --> 00:19:46,880 So important. 706 00:19:46,880 --> 00:19:48,840 Pay attention to what your team needs. 707 00:19:48,840 --> 00:19:49,680 Yes. 708 00:19:49,680 --> 00:19:50,720 Be open to feedback. 709 00:19:50,720 --> 00:19:51,560 Uh huh. 710 00:19:51,560 --> 00:19:53,520 Create a culture of open communication. 711 00:19:53,520 --> 00:19:54,720 That's it. 712 00:19:54,720 --> 00:19:56,320 When you speak their language. 713 00:19:56,320 --> 00:19:57,160 Yes. 714 00:19:57,160 --> 00:19:58,560 You unlock so much potential. 715 00:19:58,560 --> 00:19:59,680 You really do. 716 00:19:59,680 --> 00:20:01,920 This deep dive has given us a lot to think about. 717 00:20:01,920 --> 00:20:03,560 Hopefully some actionable steps. 718 00:20:03,560 --> 00:20:04,400 I hope so. 719 00:20:04,400 --> 00:20:05,920 To take back to our own teams. 720 00:20:05,920 --> 00:20:07,040 Absolutely. 721 00:20:07,040 --> 00:20:09,960 As always, we encourage you to keep exploring these ideas. 722 00:20:09,960 --> 00:20:10,800 Yeah. 723 00:20:10,800 --> 00:20:13,000 Keep experimenting and keep the conversation going. 724 00:20:13,000 --> 00:20:14,760 Thank you.