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Ever get that weird disconnect when you're shopping?

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Like online versus in-store feels like

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two totally different planets?

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Totally.

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What if you could smash those together,

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get the convenience of online,

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but with the whole touching and feeling thing of a real store?

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That's both worlds, right?

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Exactly.

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And that is what digital retail is all about.

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It's like blurring the lines

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so the whole shopping thing just feels smoother.

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Makes sense, yeah.

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And the crazy thing is, it's already happening.

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There was this Deloitte study, right?

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They found that 83%, a whopping 83% of shoppers,

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want this blended online in-store thing.

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Yeah, I mean, it's what people expect now, right?

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Flexible shipping, browsing online,

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then grabbing in-store, or the other way around.

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It's all about options.

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Totally, having it your way, basically.

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Okay, so how does this whole

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digital magic actually work?

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Let's talk tech.

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Augmented reality, AR.

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That's gotta be huge.

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Huge, and we're way past those clunky VR headsets,

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thankfully.

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Think like using your phone to try on clothes

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without the whole fitting room drama,

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or even seeing how a new sofa would actually

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look in your living room while you're standing in the store.

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AR makes it happen.

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Whoa, that's wild, like having magic mirror or something.

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Right.

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So AR is huge, but what else is driving this digital shift?

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Smart inventory systems are changing the game.

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Okay, how so?

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It's all about data.

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They use your past purchases,

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which you've browsed online,

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even stuff you've liked on social media

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to create these super personalized recommendations.

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No way, so it's like they already know what you want.

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Exactly, how did they know that moment?

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That's next level, but hey,

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let's not forget those interactive kiosks, right?

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This things are everywhere.

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Oh yeah, and they're getting a serious upgrade too,

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not just glorified catalogs anymore.

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So what are we talking like, kiosk 2.0?

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Think of them as in-store search engines,

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but like on steroids.

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You can browse everything they have,

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check if it's in stock right there.

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Even order it for delivery.

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Wow, talk about convenient.

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No more hunting down an employee

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just to ask a simple question.

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Right, and for retailers,

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it's a gold mine of data

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on what customers are actually looking for.

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Win, win, right.

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This is all super cool,

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but with all this tech taking over,

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what about the human element?

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You know, the actual people working in the stores.

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Yeah, but that's the big question, right?

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Like, does all this tech mean no more salespeople?

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Right.

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It's actually the opposite, which is kind of wild.

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Really, why is that?

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Think about it.

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Tech can handle the simple stuff,

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but that human touch.

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That's what makes the experience actually good.

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You know, you could spend hours researching online,

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but sometimes you just need someone to like,

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answer that one question

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or point you in the right direction.

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Totally, nothing worse than knowing more

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than the employees, right?

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Happens all the time.

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It's like, come on, help me out here.

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Exactly.

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That's why in this whole fidget world,

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having amazing store associates,

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that's more important than ever.

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Okay, so what makes a truly amazing associate

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in this brave new world?

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Well, they gotta be more than just friendly, right?

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They need deep product knowledge

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and to be totally comfortable with the tech.

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No more of that.

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Be right back, gotta check in the back stuff.

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Ideally, no.

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Imagine an associate who has all the info right there.

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Product details, inventory across all locations,

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even personalized suggestions, just for you.

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Dang, that would be a game changer.

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Like having your own personal shopper,

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but without the awkwardness.

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Exactly.

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Sounds like retailers gotta invest some serious time

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and money to train their people, though.

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For sure.

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Giving them the right tools is key,

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but it's more than that.

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They need to know how to blend the digital

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and physical seamlessly,

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showing customers how to use AR, helping with the kiosks,

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or even giving styling advice

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based on what you've browsed online.

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Wow, that's impressive.

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It's all about creating that smooth, personalized journey

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that just flows, you know?

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Love it.

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So we've talked about the shopper side,

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but what about the retailers?

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Is Fidgetle just about keeping up with the times,

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or are there actual business benefits?

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Oh, there are massive benefits straight to the bottom line.

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Get me a rhythm.

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First off, more sales.

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McKinsey did a study they found that personalized experiences

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can boost sales by like 10 to 30%.

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Whoa, that's huge.

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Yeah, and it's not just about the quick sale either.

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Fidgetle is amazing for building loyalty.

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Makes sense.

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If a company gets you, you're gonna stick around.

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Exactly, it's about building that relationship.

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So all this tech, all this focus on personalized service,

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it sounds like a lot to get right.

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A lot, yeah.

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I bet it's tempting to just throw some tech at it

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and hope for the best.

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Right, but it's not that simple.

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You gotta really get what customers need,

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be ready for new tech, and always be up in your game.

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It's like a marathon, not a sprint.

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No quick fixes, huh?

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Nope, retailers gotta be smart about how they use Fidgetle,

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make it all flow together.

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So what's next level then?

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What are the real trailblazers doing?

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Hyper personalization is where it's at.

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Picture this, you walk into a store,

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they greet you by name, and have recommendations

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based on like your style, what you like,

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even your mood that day.

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Okay, that's kind of creepy, but also kind of amazing.

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Right, or imagine using an app to totally customize a product,

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like picking the color, the fit, the material, everything.

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Wow, talk about having it your way.

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It's like stepping into a shopping fantasy.

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Exactly, and as tech gets even better,

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the possibilities are endless.

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So Fidgetle isn't just changing how we shop,

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it's changing what we even expect from shopping.

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100%, and for businesses who get it right,

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the payoff is huge, more sales, more loyal customers,

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a better reputation, but even bigger than that,

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it's about making shopping fun again, making it personal,

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making it human.

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Couldn't have said it better myself.

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So as we wrap up this deep dive into all things Fidgetle,

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what's the one thing you want our listeners to remember?

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The future of retail isn't about choosing sides.

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It's not online or in store.

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It's how those two can work together.

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Tech can be amazing, but it's gotta enhance

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that human element and not replace it.

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Love that, embrace the best of both worlds.

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And hey, listener, here's a little challenge for you.

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Next time you're out shopping, pay attention.

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How are stores using Fidgetle?

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Are they blending the digital and the physical well?

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You might be surprised what you noticed.

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Have fun with it.

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Exactly, until next time, happy shopping everyone.