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ever find yourself like hitting up YouTube for a how to video,

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even for like the simplest things.

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Totally.

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I swear it's like my brain just goes straight to, okay,

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where's the visual guide?

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Yeah, yeah, yeah.

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Makes you wonder, you know, like how that plays out in other areas.

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It really does.

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Like what about training the newest generation of retail workers?

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Right?

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Interesting.

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So that's where this deep dive takes us.

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Yeah.

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You know, you sent over this blog post from multimedia plus.

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Right.

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And it's all about reaching Gen Z in retail and the big takeaway.

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Video, video, video.

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Absolutely.

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Yeah.

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And it makes sense.

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I mean, this is the generation that practically speaks fluent YouTube

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tutorial.

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They've got TikTok explainers, Instagram stories.

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Right.

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For them, video isn't just entertainment.

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It's like their native language when it comes to learning.

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And we have to remember like this is a generation that they've never known

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a world without the internet.

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Like they were, they were literally born into the age of smartphones and social media.

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Wow.

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So it's, this isn't just about being tech savvy.

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It's way deeper than that.

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It's, it's a totally different way of processing information.

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So are we saying goodbye to the old trading manuals and all that?

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I mean, you can try, but good luck keeping their attention.

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The blog makes a really strong case for why those traditional methods just fall

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flat with Gen Z.

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I mean, think about it.

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They're used to information that's fast.

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It's visual.

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It's engaging.

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Right.

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You know, short little bursts.

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Yeah.

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And you know, they've got to be entertained.

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Exactly.

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Totally.

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Like honestly, I can read a recipe like 10 times and still mess it up.

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But you show me a video.

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Boom.

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Masterchef right here.

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Laughs.

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Right.

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It's true though.

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Visual learning is, it just works, you know.

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Oh, for sure.

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And when you think about it in retail, those associates have got to learn a lot

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of stuff, right?

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I mean, product details, customer service scenarios, all the brand standards.

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That's a lot to throw at somebody.

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And video just makes it, I don't know, it's like easier to digest.

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100%.

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More memorable, you know.

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Yeah.

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The blog actually called that out how video was like way better for those more

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like nuanced things, those tricky situations.

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Totally.

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Like imagine trying to explain how to, I don't know, how to de-escalate a situation

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with a frustrated customer.

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You could try writing it all out in a manual, right?

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All these steps.

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These steps like use this tone of voice, but seeing it play out in a video, it's

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just, there's no comparison.

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It's like you're right there shadowing someone.

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Exactly.

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Like having a mentor almost.

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And speaking of learning by doing, did you catch that part about their

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insight, I think it's called?

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Yeah.

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The interactive elements, right?

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Like the quizzes.

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Yes.

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And not just quizzes, they can build in all these things, scenarios where you have

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to like make decisions and then bam, you see the consequences where you get

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feedback right away.

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Oh, that's smart.

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Right.

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It's tapping into how Gen Z actually learns best, that instant gratification thing.

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Okay.

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So it's not like you watch a video and then poof, it's gone from your brain five

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minutes later.

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Nope.

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This is active, you know, applying what you've learned and getting that instant

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feedback.

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That's what makes it stick.

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Oh, and there's another piece here I thought was interesting.

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They talked about keeping the content fresh, which, you know,

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makes you think about like my old textbooks from college are probably still good, right?

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But retail, man, things change so fast.

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Well, tell me about it.

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New products, new trends, the brand wants to say something different now.

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It's like this constantly moving target, you know, and the blog, it really highlights

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how important it is to be able to update stuff quickly.

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And that's in city again, apparently it makes that super easy.

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So, you know, the information stays relevant, keeps those Gen Zers engaged

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because let's face it, they're used to that, right?

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Instant updates, all the latest trends.

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It's true.

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It's like, who even reads a printed out email anymore?

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You want the live updates, the freshest take.

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But you know what really struck me about this blog?

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They went beyond just like the nuts and bolts of training.

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It got kind of deep, actually.

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They were talking about how this kind of training, it really impacts these young

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workers on a personal level, you know.

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Empowerment.

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That's the word that comes to mind.

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Like, imagine starting your first job, right?

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Maybe your first job ever.

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And you just, you feel that confidence because you know your stuff.

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You can answer any question a customer throws at you.

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It's like you can handle anything.

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Exactly.

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And for someone just starting out, man, that's huge.

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It's that feeling of acing a test, you know.

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Like you studied so hard and you just know you've got this.

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Yes, 100%.

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And that confidence, it just, it bleeds into everything, you know.

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Their performance is better.

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They're happier at work.

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They just, they feel like they bring something to the table.

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Totally.

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And this is where things got really interesting for me.

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Because the blog didn't just stop at, okay, this is good for retail.

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Yeah.

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They took it a step further and we're talking about how those skills, you know,

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like from a part-time retail job, those could actually help these young people

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later on, like even outside of retail.

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Oh, absolutely.

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Think about it.

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Communication skills, problem solving, thinking on your feet.

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You're in a fast-paced environment.

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You've got to learn how to deal with stuff.

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And those POS systems, that's technical skills right there.

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You can take anywhere.

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Exactly.

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It's like we're not just teaching them how to fold a t-shirt a certain way, you know.

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It's bigger than that.

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These are life skills, work experience.

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It's giving them a foundation to build on no matter what they end up doing.

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Which let's be real with how the job market is these days.

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That's, that's everything.

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It really is.

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Future-proofing their skillset.

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I love that.

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Me too.

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Such a good point.

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This has been a fascinating deep dive, by the way.

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Yeah, really interesting stuff.

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Really got me thinking about, you know, how this kind of training,

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it doesn't just benefit the employee, right?

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It's a win-win for the employer too.

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Absolutely.

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So to everyone listening, if you're out there thinking,

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okay, video training, cool, but what would that even look like for me?

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Here's something to think about.

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Imagine you're managing a team of, you know, young retail workers.

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How could you use video in a fun way?

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And I'm not just talking about the usual training stuff.

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Could you do like mini challenges?

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Ooh, I like that.

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Or maybe product spotlights.

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What about like customer service role-playing, but on video?

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Get creative with it.

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Who knows?

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Maybe video could be your secret weapon, right?

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To train the next generation of retail superstars.

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I'll, I'm all about it.