ever find yourself like hitting up YouTube for a how to video,
even for like the simplest things.
Totally.
I swear it's like my brain just goes straight to, okay,
where's the visual guide?
Yeah, yeah, yeah.
Makes you wonder, you know, like how that plays out in other areas.
It really does.
Like what about training the newest generation of retail workers?
Right?
Interesting.
So that's where this deep dive takes us.
Yeah.
You know, you sent over this blog post from multimedia plus.
Right.
And it's all about reaching Gen Z in retail and the big takeaway.
Video, video, video.
Absolutely.
Yeah.
And it makes sense.
I mean, this is the generation that practically speaks fluent YouTube
tutorial.
They've got TikTok explainers, Instagram stories.
Right.
For them, video isn't just entertainment.
It's like their native language when it comes to learning.
And we have to remember like this is a generation that they've never known
a world without the internet.
Like they were, they were literally born into the age of smartphones and social media.
Wow.
So it's, this isn't just about being tech savvy.
It's way deeper than that.
It's, it's a totally different way of processing information.
So are we saying goodbye to the old trading manuals and all that?
I mean, you can try, but good luck keeping their attention.
The blog makes a really strong case for why those traditional methods just fall
flat with Gen Z.
I mean, think about it.
They're used to information that's fast.
It's visual.
It's engaging.
Right.
You know, short little bursts.
Yeah.
And you know, they've got to be entertained.
Exactly.
Totally.
Like honestly, I can read a recipe like 10 times and still mess it up.
But you show me a video.
Boom.
Masterchef right here.
Laughs.
Right.
It's true though.
Visual learning is, it just works, you know.
Oh, for sure.
And when you think about it in retail, those associates have got to learn a lot
of stuff, right?
I mean, product details, customer service scenarios, all the brand standards.
That's a lot to throw at somebody.
And video just makes it, I don't know, it's like easier to digest.
100%.
More memorable, you know.
Yeah.
The blog actually called that out how video was like way better for those more
like nuanced things, those tricky situations.
Totally.
Like imagine trying to explain how to, I don't know, how to de-escalate a situation
with a frustrated customer.
You could try writing it all out in a manual, right?
All these steps.
These steps like use this tone of voice, but seeing it play out in a video, it's
just, there's no comparison.
It's like you're right there shadowing someone.
Exactly.
Like having a mentor almost.
And speaking of learning by doing, did you catch that part about their
insight, I think it's called?
Yeah.
The interactive elements, right?
Like the quizzes.
Yes.
And not just quizzes, they can build in all these things, scenarios where you have
to like make decisions and then bam, you see the consequences where you get
feedback right away.
Oh, that's smart.
Right.
It's tapping into how Gen Z actually learns best, that instant gratification thing.
Okay.
So it's not like you watch a video and then poof, it's gone from your brain five
minutes later.
Nope.
This is active, you know, applying what you've learned and getting that instant
feedback.
That's what makes it stick.
Oh, and there's another piece here I thought was interesting.
They talked about keeping the content fresh, which, you know,
makes you think about like my old textbooks from college are probably still good, right?
But retail, man, things change so fast.
Well, tell me about it.
New products, new trends, the brand wants to say something different now.
It's like this constantly moving target, you know, and the blog, it really highlights
how important it is to be able to update stuff quickly.
And that's in city again, apparently it makes that super easy.
So, you know, the information stays relevant, keeps those Gen Zers engaged
because let's face it, they're used to that, right?
Instant updates, all the latest trends.
It's true.
It's like, who even reads a printed out email anymore?
You want the live updates, the freshest take.
But you know what really struck me about this blog?
They went beyond just like the nuts and bolts of training.
It got kind of deep, actually.
They were talking about how this kind of training, it really impacts these young
workers on a personal level, you know.
Empowerment.
That's the word that comes to mind.
Like, imagine starting your first job, right?
Maybe your first job ever.
And you just, you feel that confidence because you know your stuff.
You can answer any question a customer throws at you.
It's like you can handle anything.
Exactly.
And for someone just starting out, man, that's huge.
It's that feeling of acing a test, you know.
Like you studied so hard and you just know you've got this.
Yes, 100%.
And that confidence, it just, it bleeds into everything, you know.
Their performance is better.
They're happier at work.
They just, they feel like they bring something to the table.
Totally.
And this is where things got really interesting for me.
Because the blog didn't just stop at, okay, this is good for retail.
Yeah.
They took it a step further and we're talking about how those skills, you know,
like from a part-time retail job, those could actually help these young people
later on, like even outside of retail.
Oh, absolutely.
Think about it.
Communication skills, problem solving, thinking on your feet.
You're in a fast-paced environment.
You've got to learn how to deal with stuff.
And those POS systems, that's technical skills right there.
You can take anywhere.
Exactly.
It's like we're not just teaching them how to fold a t-shirt a certain way, you know.
It's bigger than that.
These are life skills, work experience.
It's giving them a foundation to build on no matter what they end up doing.
Which let's be real with how the job market is these days.
That's, that's everything.
It really is.
Future-proofing their skillset.
I love that.
Me too.
Such a good point.
This has been a fascinating deep dive, by the way.
Yeah, really interesting stuff.
Really got me thinking about, you know, how this kind of training,
it doesn't just benefit the employee, right?
It's a win-win for the employer too.
Absolutely.
So to everyone listening, if you're out there thinking,
okay, video training, cool, but what would that even look like for me?
Here's something to think about.
Imagine you're managing a team of, you know, young retail workers.
How could you use video in a fun way?
And I'm not just talking about the usual training stuff.
Could you do like mini challenges?
Ooh, I like that.
Or maybe product spotlights.
What about like customer service role-playing, but on video?
Get creative with it.
Who knows?
Maybe video could be your secret weapon, right?
To train the next generation of retail superstars.
I'll, I'm all about it.