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Ever heard that old saying, a picture's worth a thousand words?

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Yeah, definitely.

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Well, get ready to toss that out the window.

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Why?

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Because we're diving into this article today,

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and it claims video is like a million times more powerful.

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Oh, wow.

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Seriously, we're talking about multimedia plus.

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I've heard of them, yeah.

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Yeah, they're all about video for businesses,

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especially with this Insight platform they have.

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Right.

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Full disclosure, though, we are working with their stuff.

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OK.

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So, you know, maybe take it with a grain of salt.

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Sure, I get it.

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But they actually say, this is from Forrester, apparently,

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they say one minute of video.

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You ready for this?

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Hit me.

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1.8 million words.

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Whoa.

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1.8 million.

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I don't even know if that's possible.

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What do you think?

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That's quite the statement.

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I mean, it's obviously not literally 1.8 million words.

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But I think it gets at something interesting.

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Like, how we actually experience video

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is totally different than just reading.

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You know, it's not just words on a page.

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It's visuals.

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It's sound.

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Sometimes it's even text on the screen all at once.

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Yeah.

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Your brain's just way more engaged.

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It's true.

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When you really think about it, I

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remember watching this nature documentary ages ago now.

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It was only like an hour long.

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OK.

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But it had such incredible visuals, the music, the narration,

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everything.

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I felt like I walked away actually knowing so much more

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than if I had just read a book about these animals.

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Exactly.

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It's that immersion.

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Like, you get pulled into it.

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It's not just cramming facts.

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Right.

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It's an experience.

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And that's what makes it stick.

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Speaking of sticking with you, Forbes says video gets 1,200%

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more shares on social media than text and images combined.

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That's huge.

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That's not even a competition anymore.

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Video is just dominating.

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And you know, it makes sense when you really think about it.

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We are hardwired to notice movement.

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Oh, yeah.

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Like, that's how humans made sense of the world way back

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in the day.

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And it's still there in how our brains work.

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Interesting.

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Video just taps into that instinct

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in a way nothing else can.

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It kind of makes you wonder if still images or text even

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stand a chance anymore.

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It is interesting, though, because Multimedia Plus actually

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has some other articles about this whole video thing.

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Yeah.

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Some of them are pretty old, actually, like from 2019.

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OK.

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Talking about video for training employees and stuff.

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And then there's this one from May this year

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about engaging young retail workers, specifically, with video.

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So clearly, they've been thinking about this for a while.

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Yeah, they're definitely onto something there.

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But I'm getting a sidetracked.

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Let's get back to these stats.

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HubSpot says a video on your landing page

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can seriously increase how many people actually

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follow through, you know?

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Like, actually do the thing you want them to do.

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Conversion.

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Conversions, yeah.

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Increase those by, get this, 80%.

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That's massive.

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It's huge.

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I mean, what do you think?

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Why is video such a powerhouse for persuasion?

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I think part of it is just cutting through all the noise.

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We are bombarded with information constantly.

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Oh, yeah.

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People scroll and scroll and scroll.

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Attention spans are not existent.

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Right.

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But video, when it's done well, it

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disquills information, makes it easy to grasp.

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And then you're more likely to act on it.

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And if you need more convincing,

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why Zell's got your back?

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Oh, yeah.

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What did they find?

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They said 84% of people, something like that,

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have actually been convinced to buy something.

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Wow.

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Because of a brand's video.

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It's powerful stuff.

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It's wild, right?

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It really makes you think.

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It does.

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I know I've gotten sucked in by those really good product

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demos online.

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Oh, really?

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And then I'm hitting add to cart before I even

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realize what I'm doing.

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It's so easy to get caught up in it.

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And it's not even always about the visuals, you know?

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It's that emotional connection you get.

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Oh, yeah.

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Like a good video makes you feel something.

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And text.

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Text just can't do that in the same way.

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Totally.

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You can build empathy with video.

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You can create a sense of urgency.

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And that gets people to actually take action.

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It's like the difference between reading about a place

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and then actually going there.

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Exactly.

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Look, when you see it, when you experience it, you know,

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the sounds, the visuals, it just hits different.

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It sticks with you.

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And that's what makes video such a powerful tool.

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For pretty much anyone who's communicating, I guess.

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Pretty much.

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Whether it's businesses or, you know,

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just making content online.

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Absolutely.

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So we've got engagement.

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We've got things sticking with us.

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We've got persuasion.

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It sounds like video is like the magic solution to everything.

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It's pretty amazing, that's for sure.

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And remember that stat we were talking about earlier?

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How we retain way more of what we watch in a video.

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Oh, yeah.

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Like 95% versus 10% or something crazy.

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Right.

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Huge difference.

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Huge.

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But it does make me wonder if it's this effective,

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if it's this good at getting us to do things.

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Like, are we at risk of being manipulated by it?

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That's a really good point.

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I mean, it is a powerful tool.

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Yeah.

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Like any tool.

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It can be used in good ways and bad ways.

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Right.

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I think it just comes down to being aware,

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being discerning about what we're watching.

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So it's not just enough to passively watch anymore.

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Right.

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You've got to engage with it.

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Be critical.

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Absolutely.

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Think about what you're seeing.

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Ask yourself some questions.

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Where's this information coming from?

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What are they trying to get me to do?

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Yeah.

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That kind of thing.

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And as it gets even more advanced,

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we were talking about AI and stuff.

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Oh, yeah.

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It's going to get even harder to tell what's real.

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Exactly.

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Like with deep fakes, AI generated content.

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It's crazy.

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It's getting harder and harder.

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It's like we need some kind of new set of skills

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to deal with all this.

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We do.

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We need to be able to evaluate information critically,

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figure out if it's even true.

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Right.

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Understand how it's all designed to influence us.

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That's a lot.

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It really makes you think, huh, all this video stuff.

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It really does.

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What's your biggest takeaway from all this?

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Anything surprise you?

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You know, it's easy to fixate on those big numbers

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they throw around.

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Like the 1.8 million words thing.

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Yeah, exactly.

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But for me, the big takeaway is just

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how much video is changing the game.

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Oh, OK.

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Like how we communicate.

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Oh, so.

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It's not just about text anymore.

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It's dynamic.

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It's an experience.

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It's true.

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And video is leading the charge there.

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Yeah.

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And as video gets even more, I don't know,

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high tech, sophisticated.

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Like we were saying, we've got to be even more careful

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about what we're seeing, what we're putting out there.

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100%.

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It's powerful stuff.

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It is.

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And it's on all of us to use it responsibly.

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So what, like as viewers, what are we supposed to do?

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You've got to think critically.

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Question everything.

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OK.

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Think about where it's coming from.

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What are they trying to get me to think, to feel, to buy?

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It's like Multimedia Plus was saying,

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with their whole insight platform,

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they want to use video for good.

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Yeah.

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Right, for things like training.

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Yeah, exactly.

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But like you said, even then, you've

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got to be aware of the power it has.

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Exactly.

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Because if you're not careful, it's easy to get manipulative.

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Yeah.

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It's a fine line.

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It is.

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But when it's done right, video has the potential

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to be a real force for good.

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It's true.

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I like that.

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So next time we're scrolling through videos,

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got to keep all this in mind.

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Absolutely.

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Keep those critical thinking caps on.

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Right.

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Engage, question, think.

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Who knows what you might discover.

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That's it for this deep dive.

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Thanks for listening.