1 00:00:00,000 --> 00:00:04,320 Okay, so like imagine the scenario, you're in a store, 2 00:00:04,320 --> 00:00:08,140 completely overwhelmed, looking for advice on 3 00:00:08,140 --> 00:00:09,600 the perfect pair of headphones, right? 4 00:00:09,600 --> 00:00:10,440 Right, right. 5 00:00:10,440 --> 00:00:12,800 You find an employee, hoping for some guidance. 6 00:00:12,800 --> 00:00:13,640 Sure. 7 00:00:13,640 --> 00:00:16,800 But they seem just as clueless as you are 8 00:00:16,800 --> 00:00:19,120 about noise cancellation in Bluetooth versions. 9 00:00:19,120 --> 00:00:20,400 Oh, I've been there. 10 00:00:20,400 --> 00:00:22,600 It's like the worst, right? 11 00:00:22,600 --> 00:00:23,440 Absolutely worst. 12 00:00:23,440 --> 00:00:25,440 And you know that frustrating experience? 13 00:00:25,440 --> 00:00:26,280 Yeah. 14 00:00:26,280 --> 00:00:28,880 That's a perfect example of the challenge retailers face 15 00:00:28,880 --> 00:00:31,800 every single day, keeping their staff up to speed on this. 16 00:00:31,800 --> 00:00:32,920 It's gotta be impossible. 17 00:00:32,920 --> 00:00:35,640 It's like a tidal wave of new products, it never stops. 18 00:00:35,640 --> 00:00:36,840 You're not kidding. 19 00:00:36,840 --> 00:00:38,680 So that's what we're diving into today, right? 20 00:00:38,680 --> 00:00:39,520 Absolutely. 21 00:00:39,520 --> 00:00:41,640 We've got this article from Multimedia Plus. 22 00:00:41,640 --> 00:00:42,480 Okay. 23 00:00:42,480 --> 00:00:44,600 Keeping up with continuous product changes. 24 00:00:45,960 --> 00:00:47,480 A retailer's challenge. 25 00:00:47,480 --> 00:00:48,320 I like it. 26 00:00:48,320 --> 00:00:50,280 It's like they were reading my mind. 27 00:00:50,280 --> 00:00:51,600 Right, to the point. 28 00:00:51,600 --> 00:00:53,200 And they talk about this balancing act 29 00:00:53,200 --> 00:00:54,800 that retailers have to do. 30 00:00:54,800 --> 00:00:56,640 Trying to keep costs down, obviously. 31 00:00:56,640 --> 00:00:57,480 Of course. 32 00:00:57,480 --> 00:01:02,120 So, meeting their employees to basically be 33 00:01:02,120 --> 00:01:03,960 product knowledge gurus, right? 34 00:01:03,960 --> 00:01:04,800 Exactly. 35 00:01:04,800 --> 00:01:09,200 Walking, talking, encyclopedias, product geniuses. 36 00:01:09,200 --> 00:01:10,840 How do they even do that? 37 00:01:10,840 --> 00:01:13,000 Well, that's the million dollar question. 38 00:01:13,000 --> 00:01:15,960 Right, because most of the time, I gotta say, 39 00:01:15,960 --> 00:01:19,080 those employees really do seem to know their stuff. 40 00:01:19,080 --> 00:01:20,680 Right, so how do they do it? 41 00:01:20,680 --> 00:01:24,200 The article actually digs into some pretty clever strategies. 42 00:01:24,200 --> 00:01:25,160 Oh, this is gonna be good. 43 00:01:25,160 --> 00:01:28,880 That retailers are using to tackle this exact problem. 44 00:01:28,880 --> 00:01:29,720 Okay. 45 00:01:29,720 --> 00:01:33,240 And the thing is, these tactics, 46 00:01:33,240 --> 00:01:36,400 they can really make or break your experience as a shopper. 47 00:01:36,400 --> 00:01:37,520 Really? 48 00:01:37,520 --> 00:01:38,560 Now you've got my attention. 49 00:01:38,560 --> 00:01:40,120 Yeah, because, let's face it. 50 00:01:40,120 --> 00:01:41,040 I know, I've been there. 51 00:01:41,040 --> 00:01:42,400 We've all had that moment. 52 00:01:42,400 --> 00:01:43,240 Yeah. 53 00:01:43,240 --> 00:01:44,720 Where you encounter a salesperson 54 00:01:44,720 --> 00:01:46,720 who really knows their stuff. 55 00:01:46,720 --> 00:01:47,560 Totally. 56 00:01:47,560 --> 00:01:49,680 And it just elevates the entire experience. 57 00:01:49,680 --> 00:01:50,520 Oh, absolutely. 58 00:01:50,520 --> 00:01:52,840 Suddenly, it's not just about buying a product. 59 00:01:52,840 --> 00:01:54,520 It's like, you're getting this? 60 00:01:54,520 --> 00:01:56,320 Like, a whole different ball game. 61 00:01:56,320 --> 00:01:57,440 Insider knowledge. 62 00:01:57,440 --> 00:01:59,720 Yeah, you're getting expert advice. 63 00:01:59,720 --> 00:02:00,560 Yeah. 64 00:02:00,560 --> 00:02:03,480 Tailored to your needs, to what you're looking for. 65 00:02:03,480 --> 00:02:04,680 It's huge. 66 00:02:04,680 --> 00:02:05,520 Totally. 67 00:02:05,520 --> 00:02:08,560 So the article, it actually highlights this, right? 68 00:02:08,560 --> 00:02:09,400 It does. 69 00:02:09,400 --> 00:02:10,320 Talking about the benefits. 70 00:02:10,320 --> 00:02:11,160 Yeah. 71 00:02:11,160 --> 00:02:12,280 Of a well-trained sales team. 72 00:02:12,280 --> 00:02:13,360 Huge benefits. 73 00:02:13,360 --> 00:02:15,280 Better customer experience, for sure. 74 00:02:15,280 --> 00:02:16,120 Yeah, of course. 75 00:02:16,120 --> 00:02:17,400 But then, I mean. 76 00:02:17,400 --> 00:02:18,760 Let's be real. 77 00:02:18,760 --> 00:02:20,480 This is what they really care about, right? 78 00:02:20,480 --> 00:02:21,560 This is the bottom line. 79 00:02:21,560 --> 00:02:22,840 Increase sales. 80 00:02:22,840 --> 00:02:23,680 Think about it. 81 00:02:23,680 --> 00:02:27,480 If someone guides you to the perfect product, 82 00:02:27,480 --> 00:02:29,120 you're way more likely to buy it. 83 00:02:29,120 --> 00:02:29,960 Absolutely. 84 00:02:29,960 --> 00:02:31,800 Maybe even toss in some extras while you're at it. 85 00:02:31,800 --> 00:02:32,920 Oh, 100%. 86 00:02:32,920 --> 00:02:34,320 And then, the best part. 87 00:02:34,320 --> 00:02:34,840 Tell me. 88 00:02:34,840 --> 00:02:35,920 It builds brand loyalty. 89 00:02:35,920 --> 00:02:36,440 That's it. 90 00:02:36,440 --> 00:02:38,160 Brand loyalty is huge. 91 00:02:38,160 --> 00:02:39,160 You're going to keep coming back. 92 00:02:39,160 --> 00:02:39,880 Exactly. 93 00:02:39,880 --> 00:02:41,360 To a store where you feel like they 94 00:02:41,360 --> 00:02:42,480 know what they're talking about. 95 00:02:42,480 --> 00:02:43,560 Of course. 96 00:02:43,560 --> 00:02:44,640 You feel valued. 97 00:02:44,640 --> 00:02:45,800 You feel respected. 98 00:02:45,800 --> 00:02:47,720 You feel like you're in good hands. 99 00:02:47,720 --> 00:02:48,480 It's like that saying. 100 00:02:48,480 --> 00:02:49,320 What's that? 101 00:02:49,320 --> 00:02:51,400 People may not remember exactly what you said. 102 00:02:51,400 --> 00:02:52,480 Right, right. 103 00:02:52,480 --> 00:02:54,640 But they'll always remember how you made them feel. 104 00:02:54,640 --> 00:02:55,920 Exactly. 105 00:02:55,920 --> 00:02:59,080 And a knowledgeable salesperson. 106 00:02:59,080 --> 00:03:01,400 They can make you feel so confident. 107 00:03:01,400 --> 00:03:01,960 Oh, yeah. 108 00:03:01,960 --> 00:03:03,080 In your purchases. 109 00:03:03,080 --> 00:03:04,600 Like you actually made the right decision. 110 00:03:04,600 --> 00:03:05,680 Exactly. 111 00:03:05,680 --> 00:03:07,840 So you keep coming back for more. 112 00:03:07,840 --> 00:03:08,760 It's exactly. 113 00:03:08,760 --> 00:03:09,760 It's all connected. 114 00:03:09,760 --> 00:03:10,800 It is all connected. 115 00:03:10,800 --> 00:03:12,640 So let's dive into these strategies. 116 00:03:12,640 --> 00:03:13,960 Because I got to know. 117 00:03:13,960 --> 00:03:14,880 All right, let's do it. 118 00:03:14,880 --> 00:03:15,760 What are we talking about? 119 00:03:15,760 --> 00:03:17,040 What are we talking about? 120 00:03:17,040 --> 00:03:20,280 Like, smoke signals. 121 00:03:20,280 --> 00:03:23,000 Harrier pigeons. 122 00:03:23,000 --> 00:03:23,520 I wish. 123 00:03:23,520 --> 00:03:26,440 How is all this information actually making its way 124 00:03:26,440 --> 00:03:30,320 from product development to the sales floor? 125 00:03:30,320 --> 00:03:33,960 From the drawing board to the front lines. 126 00:03:33,960 --> 00:03:34,760 Yeah. 127 00:03:34,760 --> 00:03:36,280 Well, let me forget smoke signals, right? 128 00:03:36,280 --> 00:03:37,200 Right, exactly. 129 00:03:37,200 --> 00:03:38,800 We're in the digital age, thankfully. 130 00:03:38,800 --> 00:03:39,680 Thank goodness for that. 131 00:03:39,680 --> 00:03:43,240 And one of the big things that the article talks about 132 00:03:43,240 --> 00:03:47,360 is this whole trend of micro-learning. 133 00:03:47,360 --> 00:03:48,160 Micro-learning. 134 00:03:48,160 --> 00:03:49,000 Micro-learning, yeah. 135 00:03:49,000 --> 00:03:50,240 OK, break that down for me. 136 00:03:50,240 --> 00:03:51,880 So picture this. 137 00:03:51,880 --> 00:03:54,000 You're getting those product updates. 138 00:03:54,000 --> 00:03:56,520 But in these bite-sized chunks. 139 00:03:56,520 --> 00:03:59,160 Perfect for our short attention spans. 140 00:03:59,160 --> 00:04:01,560 Our crazy, fast-paced world. 141 00:04:01,560 --> 00:04:03,840 I can get behind that. 142 00:04:03,840 --> 00:04:08,040 So micro-learning, is it kind of like those short videos 143 00:04:08,040 --> 00:04:09,200 everyone's always watching? 144 00:04:09,200 --> 00:04:10,240 Exactly. 145 00:04:10,240 --> 00:04:11,720 But for product knowledge. 146 00:04:11,720 --> 00:04:12,120 Got it. 147 00:04:12,120 --> 00:04:14,680 So think, like, five-minute videos 148 00:04:14,680 --> 00:04:16,520 highlighting the key features. 149 00:04:16,520 --> 00:04:17,040 Makes sense. 150 00:04:17,040 --> 00:04:18,400 Or a quick quiz. 151 00:04:18,400 --> 00:04:18,960 Oh, interesting. 152 00:04:18,960 --> 00:04:23,240 Just to test your knowledge on, like, the latest updates. 153 00:04:23,240 --> 00:04:23,720 I like it. 154 00:04:23,720 --> 00:04:26,480 The idea is to make it easy to digest. 155 00:04:26,480 --> 00:04:29,600 Right, so you're not, like, overwhelming people. 156 00:04:29,600 --> 00:04:31,000 You don't want to overload them. 157 00:04:31,000 --> 00:04:32,840 Yeah, it's like, be respectful of their time. 158 00:04:32,840 --> 00:04:34,760 Exactly, especially in retail, right? 159 00:04:34,760 --> 00:04:37,120 Absolutely, because you can't just pull everybody off 160 00:04:37,120 --> 00:04:39,880 the floor for hours and hours of training. 161 00:04:39,880 --> 00:04:41,080 Yeah, that's not happening. 162 00:04:41,080 --> 00:04:43,920 So micro-learning, it's perfect for that. 163 00:04:43,920 --> 00:04:47,160 Retailers can just sprinkle these little modules. 164 00:04:47,160 --> 00:04:47,680 I like that. 165 00:04:47,680 --> 00:04:48,240 Sprinkle. 166 00:04:48,240 --> 00:04:50,600 Sprinkle them in throughout the day. 167 00:04:50,600 --> 00:04:53,160 OK, so maybe, like, when things are a little slow. 168 00:04:53,160 --> 00:04:55,720 Exactly, those little downtime moments 169 00:04:55,720 --> 00:04:59,880 between customers, maybe before the store even opens. 170 00:04:59,880 --> 00:05:00,360 Gotcha. 171 00:05:00,360 --> 00:05:03,760 And that way, employees get the information they need. 172 00:05:03,760 --> 00:05:04,960 Right, when they actually need it. 173 00:05:04,960 --> 00:05:05,480 Exactly. 174 00:05:05,480 --> 00:05:07,440 Instead of, like, a month later when they've already 175 00:05:07,440 --> 00:05:07,920 forgotten it. 176 00:05:07,920 --> 00:05:08,720 Exactly. 177 00:05:08,720 --> 00:05:11,240 And it doesn't disrupt the flow of the day. 178 00:05:11,240 --> 00:05:13,760 It's, like, a much more natural way to learn, I feel like. 179 00:05:13,760 --> 00:05:15,000 It's so much more organic. 180 00:05:15,000 --> 00:05:15,320 Right. 181 00:05:15,320 --> 00:05:18,240 Instead of just, like, fire hose of information. 182 00:05:18,240 --> 00:05:19,160 Information overload. 183 00:05:19,160 --> 00:05:21,520 Yeah. 184 00:05:21,520 --> 00:05:23,040 OK, I like where this is going. 185 00:05:23,040 --> 00:05:24,240 And you know the best part. 186 00:05:24,240 --> 00:05:25,560 What's that? 187 00:05:25,560 --> 00:05:27,400 This doesn't just benefit the employee. 188 00:05:27,400 --> 00:05:28,000 Oh, really? 189 00:05:28,000 --> 00:05:30,240 It directly impacts the customer, too. 190 00:05:30,240 --> 00:05:32,000 OK, tell me more about that. 191 00:05:32,000 --> 00:05:33,400 So think about it, right? 192 00:05:33,400 --> 00:05:33,920 OK. 193 00:05:33,920 --> 00:05:37,280 You walk into a store, the staff is constantly 194 00:05:37,280 --> 00:05:39,920 refreshing their knowledge. 195 00:05:39,920 --> 00:05:42,040 They're going to be so much better equipped. 196 00:05:42,040 --> 00:05:42,680 Oh, absolutely. 197 00:05:42,680 --> 00:05:43,840 To answer those questions. 198 00:05:43,840 --> 00:05:46,760 Right, instead of, like, giving you a blank stare. 199 00:05:46,760 --> 00:05:48,560 Exactly. 200 00:05:48,560 --> 00:05:50,840 They can offer insightful recommendations. 201 00:05:50,840 --> 00:05:51,240 That's whole. 202 00:05:51,240 --> 00:05:52,560 And ultimately, it just. 203 00:05:52,560 --> 00:05:53,600 They make you feel good. 204 00:05:53,600 --> 00:05:54,280 Exactly. 205 00:05:54,280 --> 00:05:56,280 Makes it a better shopping experience for you. 206 00:05:56,280 --> 00:05:57,360 Oh, 100%. 207 00:05:57,360 --> 00:06:00,000 It's like the difference between, you know, 208 00:06:00,000 --> 00:06:03,200 talking to someone who's, like, clearly reading from a script. 209 00:06:03,200 --> 00:06:04,280 Oh, yeah, yeah, yeah. 210 00:06:04,280 --> 00:06:07,280 Versus someone who, like, genuinely knows their stuff. 211 00:06:07,280 --> 00:06:08,280 The passion is there. 212 00:06:08,280 --> 00:06:09,080 Yeah. 213 00:06:09,080 --> 00:06:10,360 They can speak to it, you know? 214 00:06:10,360 --> 00:06:11,600 Absolutely, you can tell. 215 00:06:11,600 --> 00:06:12,000 Yeah. 216 00:06:12,000 --> 00:06:14,280 And speaking of, you know, having information. 217 00:06:14,280 --> 00:06:14,800 Yeah. 218 00:06:14,800 --> 00:06:15,520 At your fingertips. 219 00:06:15,520 --> 00:06:16,020 OK. 220 00:06:16,020 --> 00:06:19,960 The article also talks about mobile learning. 221 00:06:19,960 --> 00:06:20,960 Yes. 222 00:06:20,960 --> 00:06:22,400 OK, so we're finally. 223 00:06:22,400 --> 00:06:23,080 Bring it. 224 00:06:23,080 --> 00:06:24,560 Bring it into the digital age. 225 00:06:24,560 --> 00:06:25,320 Exactly. 226 00:06:25,320 --> 00:06:28,920 OK, tell me more about this, because I am all about anything 227 00:06:28,920 --> 00:06:30,760 that lets me learn on the go. 228 00:06:30,760 --> 00:06:33,720 So imagine you're a sales associate, right? 229 00:06:33,720 --> 00:06:36,520 You got a few minutes before your shift starts, 230 00:06:36,520 --> 00:06:38,800 instead of scrolling through social media. 231 00:06:38,800 --> 00:06:39,480 Oh, stop it. 232 00:06:39,480 --> 00:06:40,800 I'm so guilty of that. 233 00:06:40,800 --> 00:06:41,840 Revolve in there. 234 00:06:41,840 --> 00:06:43,080 OK, so what am I doing instead? 235 00:06:43,080 --> 00:06:46,560 You could be, like, brushing up on your product knowledge. 236 00:06:46,560 --> 00:06:47,400 OK, I like it. 237 00:06:47,400 --> 00:06:49,520 Using a mobile learning platform. 238 00:06:49,520 --> 00:06:51,760 So it's like having, like, a little training manual. 239 00:06:51,760 --> 00:06:52,400 Exactly. 240 00:06:52,400 --> 00:06:53,200 In my pocket. 241 00:06:53,200 --> 00:06:54,040 Right in your pocket. 242 00:06:54,040 --> 00:06:54,560 OK. 243 00:06:54,560 --> 00:06:55,520 Accessible anywhere. 244 00:06:55,520 --> 00:06:56,600 I mean, that just makes sense. 245 00:06:56,600 --> 00:06:58,240 Anytime, anywhere. 246 00:06:58,240 --> 00:06:58,680 OK. 247 00:06:58,680 --> 00:07:01,000 And these platforms, they're amazing. 248 00:07:01,000 --> 00:07:03,000 They've got interactive modules. 249 00:07:03,000 --> 00:07:03,320 Cool. 250 00:07:03,320 --> 00:07:05,080 Quizzes, videos. 251 00:07:05,080 --> 00:07:06,160 You name it. 252 00:07:06,160 --> 00:07:06,480 OK. 253 00:07:06,480 --> 00:07:08,200 All designed for. 254 00:07:08,200 --> 00:07:08,880 Let me guess. 255 00:07:08,880 --> 00:07:09,360 Your first. 256 00:07:09,360 --> 00:07:10,760 Smartphones, tablets. 257 00:07:10,760 --> 00:07:12,000 Tablets, every. 258 00:07:12,000 --> 00:07:13,800 OK, I like where this is going. 259 00:07:13,800 --> 00:07:14,920 And the best part. 260 00:07:14,920 --> 00:07:16,000 OK, what's the best part? 261 00:07:16,000 --> 00:07:17,960 They can be updated instantly. 262 00:07:17,960 --> 00:07:18,840 Oh, real time. 263 00:07:18,840 --> 00:07:19,760 Real time updates. 264 00:07:19,760 --> 00:07:22,840 So we're talking, like, as soon as there's a price change. 265 00:07:22,840 --> 00:07:23,360 Instantly. 266 00:07:23,360 --> 00:07:25,800 Or, like, a new software update for whatever gadget. 267 00:07:25,800 --> 00:07:26,920 Instantly pushed out. 268 00:07:26,920 --> 00:07:27,560 It's on the platform. 269 00:07:27,560 --> 00:07:28,520 On the platform. 270 00:07:28,520 --> 00:07:29,680 Wow, that's incredible. 271 00:07:29,680 --> 00:07:30,680 It's huge. 272 00:07:30,680 --> 00:07:34,760 OK, so this totally eliminates that awkward moment where, like. 273 00:07:34,760 --> 00:07:35,560 Oh, tell me about it. 274 00:07:35,560 --> 00:07:37,560 The customer knows more than the employee. 275 00:07:37,560 --> 00:07:38,560 We've all been there. 276 00:07:38,560 --> 00:07:40,720 Which I've totally been in that situation. 277 00:07:40,720 --> 00:07:41,440 Right. 278 00:07:41,440 --> 00:07:41,920 And it's like. 279 00:07:41,920 --> 00:07:43,160 And it's, like, so embarrassed. 280 00:07:43,160 --> 00:07:45,680 It's just, like, it just kills your confidence. 281 00:07:45,680 --> 00:07:46,400 Yes. 282 00:07:46,400 --> 00:07:48,840 OK, so mobile learning, it's, like. 283 00:07:48,840 --> 00:07:49,920 It's huge. 284 00:07:49,920 --> 00:07:51,200 Everyone's on the same page. 285 00:07:51,200 --> 00:07:51,880 Exactly. 286 00:07:51,880 --> 00:07:52,560 All the time. 287 00:07:52,560 --> 00:07:53,760 Everyone's in the loop. 288 00:07:53,760 --> 00:07:54,640 No matter what. 289 00:07:54,640 --> 00:07:55,440 Real time. 290 00:07:55,440 --> 00:07:57,000 OK, I can get behind this. 291 00:07:57,000 --> 00:07:58,520 It's so valuable. 292 00:07:58,520 --> 00:08:00,560 Yeah, it sounds incredibly valuable. 293 00:08:00,560 --> 00:08:02,240 Well, the customer for the retailer. 294 00:08:02,240 --> 00:08:03,000 For everyone. 295 00:08:03,000 --> 00:08:04,040 Everyone wins. 296 00:08:04,040 --> 00:08:05,240 OK, so we've got. 297 00:08:05,240 --> 00:08:05,520 OK. 298 00:08:05,520 --> 00:08:07,560 Micro learning, mobile learning. 299 00:08:07,560 --> 00:08:07,960 Right. 300 00:08:07,960 --> 00:08:09,720 Sounds like retailers are getting. 301 00:08:09,720 --> 00:08:10,480 Getting creative. 302 00:08:10,480 --> 00:08:11,960 Pretty creative with these strategies. 303 00:08:11,960 --> 00:08:12,320 Right. 304 00:08:12,320 --> 00:08:14,160 And it's only going to get more creative. 305 00:08:14,160 --> 00:08:15,200 So what else are we talking about? 306 00:08:15,200 --> 00:08:16,520 What else are they doing? 307 00:08:16,520 --> 00:08:17,640 So this next one. 308 00:08:17,640 --> 00:08:18,040 Yeah. 309 00:08:18,040 --> 00:08:19,880 This one is fascinating. 310 00:08:19,880 --> 00:08:20,640 OK, you got it. 311 00:08:20,640 --> 00:08:22,280 It really highlights. 312 00:08:22,280 --> 00:08:23,000 Hit me with it. 313 00:08:23,000 --> 00:08:23,920 How valuable. 314 00:08:23,920 --> 00:08:24,400 Yeah. 315 00:08:24,400 --> 00:08:28,040 Those little pockets of downtime can be. 316 00:08:28,040 --> 00:08:28,360 OK. 317 00:08:28,360 --> 00:08:29,480 In a retail environment. 318 00:08:29,480 --> 00:08:30,040 Yeah. 319 00:08:30,040 --> 00:08:31,680 The article calls it, get this. 320 00:08:31,680 --> 00:08:32,240 OK. 321 00:08:32,240 --> 00:08:34,080 In between customers training. 322 00:08:34,080 --> 00:08:35,160 In between customers. 323 00:08:35,160 --> 00:08:36,360 IBC training. 324 00:08:36,360 --> 00:08:37,440 IBC training. 325 00:08:37,440 --> 00:08:38,880 IBC, yeah, for sure. 326 00:08:38,880 --> 00:08:40,680 OK, you're going to have to explain this one to me. 327 00:08:40,680 --> 00:08:41,800 All right, so picture this. 328 00:08:41,800 --> 00:08:42,160 OK. 329 00:08:42,160 --> 00:08:43,360 A sales associate. 330 00:08:43,360 --> 00:08:43,840 OK. 331 00:08:43,840 --> 00:08:46,520 They just finished helping a customer. 332 00:08:46,520 --> 00:08:48,480 And there's a little bit of a lull. 333 00:08:48,480 --> 00:08:49,240 OK, yeah. 334 00:08:49,240 --> 00:08:50,600 Before the next person. 335 00:08:50,600 --> 00:08:51,000 Right. 336 00:08:51,000 --> 00:08:51,600 It happens. 337 00:08:51,600 --> 00:08:51,920 Right. 338 00:08:51,920 --> 00:08:54,480 So instead of, you know, just straightening shelves. 339 00:08:54,480 --> 00:08:55,120 Right, right. 340 00:08:55,120 --> 00:08:59,400 IBC training says, use those few minutes. 341 00:08:59,400 --> 00:09:00,040 Oh, interesting. 342 00:09:00,040 --> 00:09:01,560 For a quick burst of learning. 343 00:09:01,560 --> 00:09:03,680 So they're like capitalizing on those little moments. 344 00:09:03,680 --> 00:09:05,280 They would otherwise be wasted. 345 00:09:05,280 --> 00:09:06,160 Exactly. 346 00:09:06,160 --> 00:09:06,600 OK. 347 00:09:06,600 --> 00:09:07,160 I kind of like that. 348 00:09:07,160 --> 00:09:08,200 It's genius, right? 349 00:09:08,200 --> 00:09:09,000 Yeah. 350 00:09:09,000 --> 00:09:10,120 Yeah, that's really smart. 351 00:09:10,120 --> 00:09:13,880 So it could be as simple as watching a quick video 352 00:09:13,880 --> 00:09:15,320 on a new product. 353 00:09:15,320 --> 00:09:18,280 Maybe reviewing a flash card on a key selling point. 354 00:09:18,280 --> 00:09:19,000 Right, right. 355 00:09:19,000 --> 00:09:20,920 The idea is just to maximize. 356 00:09:20,920 --> 00:09:22,800 Yeah, maximize those little. 357 00:09:22,800 --> 00:09:23,960 Those little window. 358 00:09:23,960 --> 00:09:24,720 Pockets of time. 359 00:09:24,720 --> 00:09:27,280 And turn them into opportunities. 360 00:09:27,280 --> 00:09:28,600 I mean, it just makes sense. 361 00:09:28,600 --> 00:09:29,800 It's so smart. 362 00:09:29,800 --> 00:09:33,160 It's so much better than having to schedule these big picture. 363 00:09:33,160 --> 00:09:34,200 Huge train. 364 00:09:34,200 --> 00:09:34,720 Exactly. 365 00:09:34,720 --> 00:09:36,240 Pull people off the floor. 366 00:09:36,240 --> 00:09:37,160 Yeah, where they need to be. 367 00:09:37,160 --> 00:09:38,320 For hours at a time. 368 00:09:38,320 --> 00:09:41,680 OK, IBC training, I'm into it. 369 00:09:41,680 --> 00:09:42,800 It's the future. 370 00:09:42,800 --> 00:09:43,640 It's very clever. 371 00:09:43,640 --> 00:09:45,640 It's about making learning. 372 00:09:45,640 --> 00:09:46,280 Yeah. 373 00:09:46,280 --> 00:09:48,200 Just a natural part of the day. 374 00:09:48,200 --> 00:09:49,600 Yes, instead of this. 375 00:09:49,600 --> 00:09:51,280 It's a big, scary thing. 376 00:09:51,280 --> 00:09:52,360 Exactly. 377 00:09:52,360 --> 00:09:53,440 I don't like that. 378 00:09:53,440 --> 00:09:54,800 This is fascinating, right? 379 00:09:54,800 --> 00:09:58,600 It's like we're getting this behind the scenes look. 380 00:09:58,600 --> 00:09:59,480 Behind the camera. 381 00:09:59,480 --> 00:10:03,720 At the machinery of how a retail operation actually works. 382 00:10:03,720 --> 00:10:04,600 Exactly. 383 00:10:04,600 --> 00:10:06,240 But with all of this, right? 384 00:10:06,240 --> 00:10:06,720 Yeah. 385 00:10:06,720 --> 00:10:09,760 All these digital tools, these strategies, 386 00:10:09,760 --> 00:10:11,720 is there still a place? 387 00:10:11,720 --> 00:10:13,000 That's a good question. 388 00:10:13,000 --> 00:10:14,040 For the human element. 389 00:10:14,040 --> 00:10:14,960 You know what? 390 00:10:14,960 --> 00:10:16,120 Absolutely. 391 00:10:16,120 --> 00:10:18,800 The article actually, it emphasizes 392 00:10:18,800 --> 00:10:21,480 that the importance of on-the-job training. 393 00:10:21,480 --> 00:10:22,000 OK. 394 00:10:22,000 --> 00:10:25,240 And that good old fashioned peer-to-peer learning. 395 00:10:25,240 --> 00:10:30,160 Ah, so we're talking about like, where new hires can shadow. 396 00:10:30,160 --> 00:10:31,040 Can shadow, exactly. 397 00:10:31,040 --> 00:10:32,400 Those seasoned veterans. 398 00:10:32,400 --> 00:10:33,280 It's that trend. 399 00:10:33,280 --> 00:10:34,440 Yeah, and then peer-to-peer. 400 00:10:34,440 --> 00:10:37,680 So it's like creating this network. 401 00:10:37,680 --> 00:10:39,880 Creating this network of experts. 402 00:10:39,880 --> 00:10:41,280 It's exactly internal network. 403 00:10:41,280 --> 00:10:42,040 Within the company. 404 00:10:42,040 --> 00:10:42,840 A knowledge. 405 00:10:42,840 --> 00:10:44,800 I could see how that would be super valuable. 406 00:10:44,800 --> 00:10:45,640 So valuable. 407 00:10:45,640 --> 00:10:46,720 Because think about it. 408 00:10:46,720 --> 00:10:48,280 I mean, that's got to be so much better. 409 00:10:48,280 --> 00:10:49,240 So much better. 410 00:10:49,240 --> 00:10:50,680 Than like reading a manual. 411 00:10:50,680 --> 00:10:52,200 Oh, a thousand times better. 412 00:10:52,200 --> 00:10:52,600 Right. 413 00:10:52,600 --> 00:10:53,560 It's like they're actually. 414 00:10:53,560 --> 00:10:55,480 Real world experience. 415 00:10:55,480 --> 00:10:57,120 Creating that experience, yeah. 416 00:10:57,120 --> 00:10:58,000 Think about it. 417 00:10:58,000 --> 00:11:00,960 Who better to learn from than someone who's 418 00:11:00,960 --> 00:11:03,160 in the trenches every single day. 419 00:11:03,160 --> 00:11:04,000 They've seen it all. 420 00:11:04,000 --> 00:11:06,600 Dealing with those customers, those products. 421 00:11:06,600 --> 00:11:07,440 The good, the bad. 422 00:11:07,440 --> 00:11:09,000 Day in and day out, you know. 423 00:11:09,000 --> 00:11:09,840 They've got the story. 424 00:11:09,840 --> 00:11:11,800 They've got the war stories, exactly. 425 00:11:11,800 --> 00:11:12,960 On the job training. 426 00:11:12,960 --> 00:11:13,360 Yeah. 427 00:11:13,360 --> 00:11:15,160 It's like learning by doing. 428 00:11:15,160 --> 00:11:16,400 Learning by doing. 429 00:11:16,400 --> 00:11:17,000 That's it. 430 00:11:17,000 --> 00:11:18,720 Getting that real time feedback. 431 00:11:18,720 --> 00:11:19,720 Instant feedback. 432 00:11:19,720 --> 00:11:20,000 OK. 433 00:11:20,000 --> 00:11:21,320 Which is so important. 434 00:11:21,320 --> 00:11:23,120 And then you're talking about peer-to-peer. 435 00:11:23,120 --> 00:11:24,920 So peer-to-peer learning. 436 00:11:24,920 --> 00:11:25,400 Yeah. 437 00:11:25,400 --> 00:11:27,080 It takes it to that next level. 438 00:11:27,080 --> 00:11:27,480 OK. 439 00:11:27,480 --> 00:11:27,800 Right? 440 00:11:27,800 --> 00:11:28,120 Yeah. 441 00:11:28,120 --> 00:11:31,320 Because it encourages everyone to share that knowledge. 442 00:11:31,320 --> 00:11:32,960 So it's not just like stuck with one person. 443 00:11:32,960 --> 00:11:33,680 Siloed. 444 00:11:33,680 --> 00:11:34,000 Yeah. 445 00:11:34,000 --> 00:11:36,560 It's like everybody can benefit. 446 00:11:36,560 --> 00:11:38,480 It becomes the shared resource, right? 447 00:11:38,480 --> 00:11:39,240 OK. 448 00:11:39,240 --> 00:11:40,120 Which is amazing. 449 00:11:40,120 --> 00:11:41,000 That's really cool. 450 00:11:41,000 --> 00:11:44,600 And it not only keeps everyone up to date. 451 00:11:44,600 --> 00:11:46,200 It fosters that culture. 452 00:11:46,200 --> 00:11:46,880 Oh, I like that. 453 00:11:46,880 --> 00:11:47,840 Of collaboration. 454 00:11:47,840 --> 00:11:48,120 Yeah. 455 00:11:48,120 --> 00:11:49,440 Everybody working together. 456 00:11:49,440 --> 00:11:49,960 Exactly. 457 00:11:49,960 --> 00:11:51,040 Learning from each other. 458 00:11:51,040 --> 00:11:52,480 Continuous learning. 459 00:11:52,480 --> 00:11:52,800 OK. 460 00:11:52,800 --> 00:11:53,720 That makes a lot of sense. 461 00:11:53,720 --> 00:11:55,200 Which is huge. 462 00:11:55,200 --> 00:11:58,640 So to sum it up, it sounds like these strategies are less 463 00:11:58,640 --> 00:12:02,240 about like forcing information. 464 00:12:02,240 --> 00:12:03,200 Of course feeding it. 465 00:12:03,200 --> 00:12:03,680 Yeah. 466 00:12:03,680 --> 00:12:03,920 Yeah. 467 00:12:03,920 --> 00:12:06,280 And more about making it like. 468 00:12:06,280 --> 00:12:08,080 It's about creating an environment. 469 00:12:08,080 --> 00:12:09,040 Encouraging learning. 470 00:12:09,040 --> 00:12:09,320 Right. 471 00:12:09,320 --> 00:12:10,600 Where learning is encouraged. 472 00:12:10,600 --> 00:12:11,120 Yeah. 473 00:12:11,120 --> 00:12:12,080 And making it accessible. 474 00:12:12,080 --> 00:12:12,880 Accessible. 475 00:12:12,880 --> 00:12:13,440 Exactly. 476 00:12:13,440 --> 00:12:14,200 I like it. 477 00:12:14,200 --> 00:12:17,280 And dare I say, even a little bit fun. 478 00:12:17,280 --> 00:12:18,560 Oh, fun. 479 00:12:18,560 --> 00:12:20,120 We can have fun while we learn. 480 00:12:20,120 --> 00:12:21,200 We can try. 481 00:12:21,200 --> 00:12:21,640 OK. 482 00:12:21,640 --> 00:12:22,320 I'm into it. 483 00:12:22,320 --> 00:12:25,640 It's about, you know, meeting employees where they are. 484 00:12:25,640 --> 00:12:25,760 Right. 485 00:12:25,760 --> 00:12:27,400 Giving them the tools they need. 486 00:12:27,400 --> 00:12:28,400 To be successful. 487 00:12:28,400 --> 00:12:29,080 Exactly. 488 00:12:29,080 --> 00:12:29,200 OK. 489 00:12:29,200 --> 00:12:29,960 I like that a lot. 490 00:12:29,960 --> 00:12:31,480 And speaking of tools. 491 00:12:31,480 --> 00:12:32,120 OK. 492 00:12:32,120 --> 00:12:36,480 The article, it actually talks about this rise of technology. 493 00:12:36,480 --> 00:12:36,760 OK. 494 00:12:36,760 --> 00:12:38,160 Now we're talking my language. 495 00:12:38,160 --> 00:12:40,160 That's specifically designed. 496 00:12:40,160 --> 00:12:40,720 Yeah. 497 00:12:40,720 --> 00:12:43,480 To tackle these retail training challenges. 498 00:12:43,480 --> 00:12:44,160 Oh, I love that. 499 00:12:44,160 --> 00:12:44,440 OK. 500 00:12:44,440 --> 00:12:46,640 So bring on the robots. 501 00:12:46,640 --> 00:12:48,000 Well, not robots, exactly. 502 00:12:48,000 --> 00:12:48,520 Not yet. 503 00:12:48,520 --> 00:12:49,080 Not yet. 504 00:12:49,080 --> 00:12:50,120 But we're getting there. 505 00:12:50,120 --> 00:12:50,360 OK. 506 00:12:50,360 --> 00:12:51,560 So what are we talking about here? 507 00:12:51,560 --> 00:12:56,120 So they actually highlight this platform called Insight. 508 00:12:56,120 --> 00:12:56,760 Insight. 509 00:12:56,760 --> 00:12:58,400 Developed by Multimedia Plus. 510 00:12:58,400 --> 00:12:58,640 Oh. 511 00:12:58,640 --> 00:13:00,840 So they're like putting their money where their mouth is. 512 00:13:00,840 --> 00:13:01,440 Exactly. 513 00:13:01,440 --> 00:13:03,040 They're not just talking the talk. 514 00:13:03,040 --> 00:13:03,480 I like it. 515 00:13:03,480 --> 00:13:04,640 They're walking the walk. 516 00:13:04,640 --> 00:13:04,960 OK. 517 00:13:04,960 --> 00:13:07,280 So what makes Insight so special? 518 00:13:07,280 --> 00:13:09,960 Well, from what they describe in the article, 519 00:13:09,960 --> 00:13:13,200 it really seems to check all the boxes. 520 00:13:13,200 --> 00:13:14,320 Tell me more. 521 00:13:14,320 --> 00:13:18,960 So it's got those right sized interactive modules. 522 00:13:18,960 --> 00:13:20,920 Perfect for that micro learning. 523 00:13:20,920 --> 00:13:21,520 There it is. 524 00:13:21,520 --> 00:13:24,200 Provides those real time updates. 525 00:13:24,200 --> 00:13:24,880 I don't have it. 526 00:13:24,880 --> 00:13:25,480 Right. 527 00:13:25,480 --> 00:13:27,200 So everyone's always in the loop. 528 00:13:27,200 --> 00:13:28,040 On the same page. 529 00:13:28,040 --> 00:13:29,440 The latest info. 530 00:13:29,440 --> 00:13:29,760 Love it. 531 00:13:29,760 --> 00:13:30,080 What else? 532 00:13:30,080 --> 00:13:33,360 And it even has this customer engagement hub. 533 00:13:33,360 --> 00:13:34,400 A customer engagement hub. 534 00:13:34,400 --> 00:13:34,600 Yeah. 535 00:13:34,600 --> 00:13:36,600 It sounds like it's at the central hub 536 00:13:36,600 --> 00:13:38,360 for all the important stuff. 537 00:13:38,360 --> 00:13:40,000 So like product specs. 538 00:13:40,000 --> 00:13:40,760 Product specs. 539 00:13:40,760 --> 00:13:41,480 Promotions. 540 00:13:41,480 --> 00:13:42,520 Customer insights. 541 00:13:42,520 --> 00:13:43,000 That kind of thing. 542 00:13:43,000 --> 00:13:43,520 All of it. 543 00:13:43,520 --> 00:13:43,920 OK. 544 00:13:43,920 --> 00:13:44,920 Right at your fingertips. 545 00:13:44,920 --> 00:13:47,120 So they're giving these employees. 546 00:13:47,120 --> 00:13:48,000 Took a secret weapon. 547 00:13:48,000 --> 00:13:48,680 A secret weapon. 548 00:13:48,680 --> 00:13:49,120 I love it. 549 00:13:49,120 --> 00:13:50,040 All the information. 550 00:13:50,040 --> 00:13:50,440 Yeah. 551 00:13:50,440 --> 00:13:51,200 Right when you need it. 552 00:13:51,200 --> 00:13:52,040 So they can like. 553 00:13:52,040 --> 00:13:53,920 To answer those questions with confident. 554 00:13:53,920 --> 00:13:54,680 Make recommendations. 555 00:13:54,680 --> 00:13:55,640 Make recommendations. 556 00:13:55,640 --> 00:13:57,000 Those those deals. 557 00:13:57,000 --> 00:14:00,560 Exactly. Give the best customer service possible. 558 00:14:00,560 --> 00:14:00,920 OK. 559 00:14:00,920 --> 00:14:02,880 I like where this is going. 560 00:14:02,880 --> 00:14:05,120 It's about empowering employees. 561 00:14:05,120 --> 00:14:05,640 Right. 562 00:14:05,640 --> 00:14:07,760 To be the best they can be. 563 00:14:07,760 --> 00:14:08,520 I love that. 564 00:14:08,520 --> 00:14:09,200 Which then. 565 00:14:09,200 --> 00:14:11,320 And then everyone benefits. 566 00:14:11,320 --> 00:14:12,280 Everyone wins. 567 00:14:12,280 --> 00:14:13,320 The employees. 568 00:14:13,320 --> 00:14:14,520 The customers. 569 00:14:14,520 --> 00:14:15,080 Exactly. 570 00:14:15,080 --> 00:14:15,960 The business. 571 00:14:15,960 --> 00:14:16,800 The business. 572 00:14:16,800 --> 00:14:17,160 Everyone. 573 00:14:17,160 --> 00:14:18,200 But it comes back around. 574 00:14:18,200 --> 00:14:19,360 It all comes full circle. 575 00:14:19,360 --> 00:14:20,040 Right. 576 00:14:20,040 --> 00:14:21,520 It's like when retailers. 577 00:14:21,520 --> 00:14:23,120 They put that effort in. 578 00:14:23,120 --> 00:14:24,280 They put in the effort. 579 00:14:24,280 --> 00:14:25,280 To training. 580 00:14:25,280 --> 00:14:25,760 Yeah. 581 00:14:25,760 --> 00:14:26,680 Employee development. 582 00:14:26,680 --> 00:14:27,760 Employee development. 583 00:14:27,760 --> 00:14:28,560 It shows. 584 00:14:28,560 --> 00:14:29,360 It shows. 585 00:14:29,360 --> 00:14:31,840 They're not just investing in their workforce. 586 00:14:31,840 --> 00:14:33,080 It's an investment. 587 00:14:33,080 --> 00:14:34,800 It's an investment in the customer. 588 00:14:34,800 --> 00:14:35,440 In the customer. 589 00:14:35,440 --> 00:14:35,720 Yeah. 590 00:14:35,720 --> 00:14:36,520 Yeah. 591 00:14:36,520 --> 00:14:37,400 In their future. 592 00:14:37,400 --> 00:14:38,160 Absolutely. 593 00:14:38,160 --> 00:14:39,560 The future of the business. 594 00:14:39,560 --> 00:14:41,440 And we as shoppers we see that right. 595 00:14:41,440 --> 00:14:42,160 We feel it. 596 00:14:42,160 --> 00:14:43,480 Like think about it. 597 00:14:43,480 --> 00:14:45,120 When you walk into a store. 598 00:14:45,120 --> 00:14:45,320 Yeah. 599 00:14:45,320 --> 00:14:46,880 When you have that good experience. 600 00:14:46,880 --> 00:14:48,600 And the person you're talking to. 601 00:14:48,600 --> 00:14:49,680 They know what they're talking about. 602 00:14:49,680 --> 00:14:50,880 They're enthusiastic. 603 00:14:50,880 --> 00:14:52,120 They're knowledgeable. 604 00:14:52,120 --> 00:14:52,320 Yeah. 605 00:14:52,320 --> 00:14:54,200 They guide you to the right product. 606 00:14:54,200 --> 00:14:55,120 And they call the difference. 607 00:14:55,120 --> 00:14:56,520 They answer your questions. 608 00:14:56,520 --> 00:14:58,880 They make you feel valued. 609 00:14:58,880 --> 00:15:00,240 It's like night and day. 610 00:15:00,240 --> 00:15:01,200 It really is. 611 00:15:01,200 --> 00:15:02,920 It's the difference between like. 612 00:15:02,920 --> 00:15:03,440 Yeah. 613 00:15:03,440 --> 00:15:05,200 Feeling like. 614 00:15:05,200 --> 00:15:06,120 Just another sale. 615 00:15:06,120 --> 00:15:06,840 Just another. 616 00:15:06,840 --> 00:15:08,080 Versus feeling. 617 00:15:08,080 --> 00:15:09,440 Like a valued customer. 618 00:15:09,440 --> 00:15:10,240 A human being. 619 00:15:10,240 --> 00:15:10,640 Exactly. 620 00:15:10,640 --> 00:15:11,520 It's what we all want. 621 00:15:11,520 --> 00:15:12,360 And that feeling. 622 00:15:12,360 --> 00:15:13,760 You can't put a price tag on that. 623 00:15:13,760 --> 00:15:14,880 You really can't. 624 00:15:14,880 --> 00:15:16,000 Okay so. 625 00:15:16,000 --> 00:15:17,760 As we wrap up this deep dive. 626 00:15:17,760 --> 00:15:18,040 Yeah. 627 00:15:18,040 --> 00:15:18,840 Any final thoughts. 628 00:15:18,840 --> 00:15:19,800 What's like. 629 00:15:19,800 --> 00:15:20,560 Final thoughts. 630 00:15:20,560 --> 00:15:21,880 A big takeaway. 631 00:15:21,880 --> 00:15:22,800 You know. 632 00:15:22,800 --> 00:15:24,400 I think the biggest takeaway for me. 633 00:15:24,400 --> 00:15:25,000 Yeah. 634 00:15:25,000 --> 00:15:26,160 Is that. 635 00:15:26,160 --> 00:15:29,520 Behind every great retail experience. 636 00:15:29,520 --> 00:15:31,160 Is a team of people. 637 00:15:31,160 --> 00:15:31,560 Yeah. 638 00:15:31,560 --> 00:15:33,040 Who are constantly learning. 639 00:15:33,040 --> 00:15:33,480 Yeah. 640 00:15:33,480 --> 00:15:34,920 Who are constantly evolving. 641 00:15:34,920 --> 00:15:35,680 I love that. 642 00:15:35,680 --> 00:15:36,200 Right. 643 00:15:36,200 --> 00:15:36,400 Yes. 644 00:15:36,400 --> 00:15:38,320 So next time you're in a store. 645 00:15:38,320 --> 00:15:39,040 Yes. 646 00:15:39,040 --> 00:15:40,520 Appreciate those employees. 647 00:15:40,520 --> 00:15:43,520 Take a moment to appreciate the effort. 648 00:15:43,520 --> 00:15:43,800 Yeah. 649 00:15:43,800 --> 00:15:45,560 That goes into. 650 00:15:45,560 --> 00:15:46,840 Creating. 651 00:15:46,840 --> 00:15:47,800 That experience. 652 00:15:47,800 --> 00:15:48,760 With a lot of work. 653 00:15:48,760 --> 00:15:49,960 It's huge. 654 00:15:49,960 --> 00:15:51,480 It's a lot of moving parts. 655 00:15:51,480 --> 00:15:52,640 And for our listeners. 656 00:15:52,640 --> 00:15:53,640 Yes. 657 00:15:53,640 --> 00:15:54,960 Keep this in mind. 658 00:15:54,960 --> 00:15:56,600 Next time you're browsing the aisles. 659 00:15:56,600 --> 00:15:58,480 The next time you're out shopping. 660 00:15:58,480 --> 00:15:59,560 Ask questions. 661 00:15:59,560 --> 00:16:00,120 Yes. 662 00:16:00,120 --> 00:16:01,800 Engage with the employees. 663 00:16:01,800 --> 00:16:02,800 Engage. 664 00:16:02,800 --> 00:16:03,480 Don't be afraid. 665 00:16:03,480 --> 00:16:04,600 Don't be shy. 666 00:16:04,600 --> 00:16:05,280 They're there to help. 667 00:16:05,280 --> 00:16:06,600 They're there to help. 668 00:16:06,600 --> 00:16:08,480 Okay I think that's a great place to wrap it up. 669 00:16:08,480 --> 00:16:09,760 I think so too. 670 00:16:09,760 --> 00:16:11,640 Thanks for joining us on this deep dive. 671 00:16:11,640 --> 00:16:12,400 Of course. 672 00:16:12,400 --> 00:16:14,280 Into the world of retail training. 673 00:16:14,280 --> 00:16:15,240 Always a pleasure. 674 00:16:15,240 --> 00:16:16,800 And product knowledge. 675 00:16:16,800 --> 00:16:17,680 Absolutely. 676 00:16:17,680 --> 00:16:18,680 Until next time. 677 00:16:18,680 --> 00:16:23,680 See you next time.