WEBVTT

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artificial intelligence. It's really not just

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science fiction anymore, is it? It's kind of

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woven into our daily lives now. Oh, absolutely.

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It's everywhere. Your digital assistant, how

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you shop online, even those generative AI tools

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like ChatGPT that so many people are using. Right,

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exactly. It feels incredibly fast, almost seamless.

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How integral it's become. Genuinely revolutionary.

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It is revolutionary, definitely. But that speed,

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that innovation. Well, it comes with a hidden

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environmental cost, a pretty heavy one. OK. And

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our sources today really dig into that. They

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explore this massive growing footprint, not just

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the software, but the real world demands on energy,

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water. hardware. Yeah. And that's our mission

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today, right, to try and quantify that demand

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because the scale we're talking about here, it's

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pretty staggering. We're not talking small changes.

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Not at all. Yeah. Let's start with electricity.

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Just think about this. In 2023, data centers

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were already pulling 4 .4 percent of all electricity

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in the U .S. 4 .4 percent. That's huge already.

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It is. Enough to power whole states. But the

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projections, they suggest that number could triple

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by 2028. Triple. And AI is the main driver behind

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that surge. Triple is, yeah. Hard to even picture.

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And if you look globally, the strain on power

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grids sounds almost, well, unimaginable. Exactly.

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Some estimates are suggesting data centers could

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account for maybe 20 % of the entire world's

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electricity use by 2030, maybe 2035. 20%. That's

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not just. Like needing a few more power plants.

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That fundamentally changes global energy demand.

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It really does. And you can see this growth directly

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in the AI specific hardware. The energy used

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just for those servers. It jumped from under

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two terawatt hours back in 2017 to over 40 terawatt

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hours in 2023. 40. That's a massive leap. It's

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an explosion. And it's tied directly to how these

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big AI models, these large language models, or

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LLMs, are actually built and then how we use

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them every day. OK, let's get into that, the

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mechanics. Researchers often talk about two main

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phases, training the model and then inference.

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Why is the training part so incredibly power

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hungry? Well, training involves this incredibly

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complex process of adjusting billions, sometimes

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trillions, of parameters in the model. It's like

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trying to teach it everything all at once by

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crunching massive data sets repeatedly. This

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needs serious computing power. High -performance

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computing, HPC, we're talking thousands of specialized

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chips, GPUs and TPUs running flat out nonstop

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for weeks or even months. That's constantly running.

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Constantly. So that initial training phase, it's

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one of the most resource -intensive computing

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tasks humans have ever really undertaken. And

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we have a number for that, right, for GPT -A4.

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That really puts it in perspective. Yeah. The

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estimates for training GPT -4 alone... are around

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50 gigawatt hours of energy. 50 gigawatt hours.

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And costing over $100 million just for the training

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run. And to make that concrete for you listening,

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that amount of energy could power, what, the

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whole San Francisco metro area for about three

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days? That's the estimate, yeah. Just for that

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one initial training session. OK, so that's the

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huge one -time upfront cost. But you said the

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energy demand shifts after that. It shifts dramatically.

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And this is where it really impacts daily use

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and the overall footprint. After training, the

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vast majority of the energy, like 80 to 90 percent,

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according to research, goes into inference. Inference.

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That's when we actually use it, right? When I

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type a question into ChatGPT or ask an AI to

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generate an image? Exactly. It's you, the user,

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making a request. Yeah. Because millions, maybe

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billions, of these requests are happening all

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the time now, that's where the bulk of the continuous

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energy drain comes from. So all those seemingly

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small interactions summarize this, write that,

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create this picture, they add up massively. They

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really do. It's pretty striking that a single

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query to something like ChatGPT can use about

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five times more electricity than just doing as

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a full Google search. Five times more, just for

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one question. And what's really interesting and

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maybe a bit concerning is how much that energy

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use can swing depending on the model. How so?

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Well, it depends heavily on the size of the model

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you're querying and how complex the task is.

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Our sources looked at open source models, like

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Meta's Lama series, to try and get a handle on

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this variance. OK, yeah. Let's look at that data.

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That sounds like a key point. Right. So take

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a smaller text model, like Lama 3 .1 8b. The

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8b means 8 billion parameters. A single response

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from that might use around 114 joules of energy.

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Joules are tiny, right? Yeah. 114. How can we

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picture that? Researchers use comparisons. So

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114 joules is like riding an e -bike for maybe

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six feet, or running your microwave for just

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a fraction of a second, like a tenth of a second.

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Sounds tiny. OK, almost nothing. Seems efficient.

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Seems efficient. Now, compare that to a much

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bigger model, Lama 3 .1405B. That's over 50 times

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larger in terms of parameters. OK. A single response

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from that model jumps to around 6 ,706 joules.

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Whoa, OK. From 114 to over 6 ,700, that's a huge

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leap. What's the microwave comparison for that?

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That's like running your standard microwave for

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about eight full seconds. Eight seconds versus

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a tenth of a second, just for a similar text

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output. Potentially, yeah. The researchers use

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microwaves because they're a familiar high -power

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appliance. It gives you a more visceral feel

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for the difference in energy consumption. So

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why? Why use the big, energy -hungry model if

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a smaller one could do the job for many simple

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queries? Why the massive jump in energy use?

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Well, the thinking, which has some backing, is

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that bigger models are generally smarter, more

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versatile, less likely to make errors or hallucinate.

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They can handle a wider range of tasks. So capability

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trumps efficiency? Often, yes. A platform might

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default to the bigger, more capable model, even

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if your specific query didn't really need it.

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So you end up paying the higher energy cost for

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every single request, basically. Scale is kind

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of the enemy of efficiency here. And we've only

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talked about text so far. What about generating

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images or even video? Oh, yeah. That's where

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the numbers just go into another league entirely.

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Generating, say, a five second video with an

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open source model like Cog Video X. That single

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task takes about 3 .4 million joules. Million?

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Wow. That's over 700 times the energy needed

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to generate a pretty high quality static image,

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or sticking with a microwave comparison. Let

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me guess, it's longer than eight seconds. It's

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like running your microwave continuously for

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over an hour, just for one five second video

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clip. OK, that's... That's genuinely shocking.

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An hour of microwave power for five seconds of

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video. Yeah. It really highlights how the type

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of AI task drastically changes the impact. Absolutely.

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It's not just if you use AI, but what you're

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asking it to do. And this enormous energy use

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leads directly to another major, often overlooked

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issue. Which is? Water. All those chips working

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so hard generate a phenomenal amount of heat.

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Right, they need cooling, massive cooling systems.

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Exactly, and modern data centers rely heavily

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on water for that cooling. We're talking vast

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amounts of fresh water. The estimate is around

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two liters of water for every single kilowatt

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hour of energy the data center consumes. Two

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liters per kilowatt hour, and is that water recycled?

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Often, no. It's what's called consumptive use.

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A lot of it evaporates in cooling towers or becomes

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contaminated with chemicals and can't just be

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put back into the local water system. So it's

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competing directly with local water needs. Drinking

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water, agriculture. Directly. And we're seeing

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the impact in corporate water usage figures.

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Google's data center water use jumped 20 percent

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between 2021 and 2022. They use five billion

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gallons in 2022 alone. 5 billion gallons. And

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Microsoft's use went up 34 % in the same period.

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These are huge numbers, but they become really

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concrete when you look at local impacts. Like

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in Newton County, Georgia? That was a case study

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in the source material, wasn't it? It was. A

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really stark example. Metta built a huge data

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center there. And almost immediately, nearby

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residents who relied on private wells started

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having serious problems. Yeah, the local reporting

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described people's taps running dry or the water

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coming out full of sediment. Wells they relied

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on for years suddenly became unusable. And replacing

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a well is incredibly expensive for a homeowner.

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Meanwhile, the Meta facility is estimated to

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be using around half a million gallons of water

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per day. Half a million gallons a day. But it's

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not just that one facility. The systemic issue

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is that Newton County is already projected to

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face a water deficit by 2030. Residents are looking

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at potential rationing and water rates are expected

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to jump by about 33%. That's terrifying for the

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people living there. And yet, new data centers

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are still being proposed. Oh yeah. The reporting

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mentioned new applicants requesting permits for

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facilities needing up to six million or even

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nine million gallons of water a day. Nine million?

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That's more than the entire county uses currently,

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isn't it? That's what the sources suggest, yeah.

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It points to a fundamental disconnect in planning.

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How do the tech companies justify this? Prioritizing

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cheap electricity over local water security seems...

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Hard to defend. Is it just about the jobs and

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tax revenue they bring? That's the argument,

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jobs and taxes. But critics argue those benefits

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often don't cover the immense strain on local

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infrastructure, like water and the power grid.

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The core problem seems to be site selection criteria.

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Meaning? Companies often prioritize places with

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the cheapest, most abundant electricity. Water

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availability often seems to be a secondary concern

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even if the location is already water -stressed

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like say Phoenix, Arizona or parts of Chile or

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Uruguay. So they build in deserts or drought

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-prone areas because the power is cheap. It appears

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that way sometimes, yeah. Water is treated almost

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like an externality, a cost someone else often

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the local community has to bear. And this lack

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of foresight, this lack of maybe community consultation

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or impact assessment links back to another big

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issue, doesn't it? The accountability gap. Exactly.

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The water issue is partly visible because, well,

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you can see the impact on wells. But the energy

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consumption and the resulting carbon emissions,

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that's often much harder to track. It's kind

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of a black box. Because the big AI companies,

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OpenAI, Google, Microsoft, they run... closed

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models, right? They don't share all the details.

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Precisely. Key operational data, like the exact

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size of the models, how many queries they handle,

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their precise energy use per query, the energy

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mix they use. A lot of that is guarded as proprietary,

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as a trade secret. So researchers trying to figure

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out the true environmental costs have to essentially

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guess or reverse engineer the numbers? Pretty

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much. They have to make estimates based on the

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open source models, like we discussed with Llama,

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or based on published papers, which might be

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out of date. It makes getting accurate real -time

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figures incredibly difficult. And this secrecy

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matters hugely because of the type of power these

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data centers need. Yes. They need power 247,

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365 days a year, non -stop. You can't run these

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massive AI operations solely on intermittent

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renewables like solar and wind, not with current

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grid technology and storage. So they need that

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constant, reliable baseload power. Which often

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means? Often means fossil fuels. Natural gas,

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sometimes coal, depending on the region's grid.

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One study found the electricity used by data

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centers had a carbon intensity that was, on average,

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48 % higher than the U .S. grid average. 48 %

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higher. So they're not just using a lot of power,

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they're often using dirtier power. That's the

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implication. And data centers tend to cluster

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geographically, like in Virginia, which has the

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highest concentration in the U .S. And Virginia's

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grid relies heavily on natural gas, doesn't it?

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It does. Plus, you have the issue of backup power.

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When there are grid fluctuations or failures,

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data centers often rely on massive diesel generators

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to keep things running. That adds another layer

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of emissions. It seems like a cycle of high demand

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met by often carbon -intensive energy. Are governments

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or regulators starting to push back on this lack

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of transparency? There are signs of movement,

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yes. In the U .S. there's a proposed bill that

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would require federal agencies to assess the

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environmental impact of their own AI use. And

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the EU's AI Act includes requirements for developers

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of high -risk AI systems to report on energy

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and resource consumption. So some initial steps

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towards accountability. Small steps, but important

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ones. Opening up that black box is crucial. But

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in the meantime, who's paying for all the new

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infrastructure needed to meet this demand? The

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grid upgrades, the new power lines? Well, that's

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another really contentious point. Research looking

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at utility agreements suggests that, in some

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cases, the costs associated with building up

00:12:37.129 --> 00:12:39.190
the grid specifically for these massive data

00:12:39.190 --> 00:12:42.009
centers might actually be passed on to regular

00:12:42.009 --> 00:12:44.429
consumers. Wait, so ordinary households could

00:12:44.429 --> 00:12:47.090
end up paying higher electricity bills to subsidize

00:12:47.090 --> 00:12:49.110
the power needs of these giant tech companies?

00:12:49.490 --> 00:12:52.120
That's the concern. One analysis for Virginia

00:12:52.120 --> 00:12:54.279
suggested residents could potentially face an

00:12:54.279 --> 00:12:58.720
extra $37 .50 on their monthly bills just to

00:12:58.720 --> 00:13:01.080
cover these data center -related grid costs.

00:13:01.320 --> 00:13:05.379
$37 extra per month to power facilities for some

00:13:05.379 --> 00:13:07.919
of the richest corporations on the planet. How

00:13:07.919 --> 00:13:10.360
is that justified? That's the question utility

00:13:10.360 --> 00:13:13.019
regulators are grappling with right now. It really

00:13:13.019 --> 00:13:15.559
challenges the narrative that these centers are

00:13:15.559 --> 00:13:19.059
purely economic windfalls for a region if the

00:13:19.059 --> 00:13:21.700
public has to subsidize the essential infrastructure

00:13:21.700 --> 00:13:24.539
they require. Okay it feels like we've painted

00:13:24.539 --> 00:13:27.279
a pretty concerning picture so far. Massive energy

00:13:27.279 --> 00:13:31.120
use, water scarcity, lack of transparency, costs

00:13:31.120 --> 00:13:34.259
potentially pushed on to consumers. It is concerning

00:13:34.259 --> 00:13:36.419
no doubt. But the source material also pointed

00:13:36.419 --> 00:13:38.740
out that AI isn't just the problem, right? It

00:13:38.740 --> 00:13:41.120
can also be part of the solution. Yes, absolutely.

00:13:41.259 --> 00:13:43.840
That's the paradox. AI is incredibly powerful

00:13:43.840 --> 00:13:47.039
at optimization, finding efficiencies. And sometimes

00:13:47.039 --> 00:13:49.220
those efficiencies can lead to huge environmental

00:13:49.220 --> 00:13:52.340
benefits that might even outweigh AI's own footprint.

00:13:52.659 --> 00:13:55.440
Like the example with airplane contrails. Exactly.

00:13:55.759 --> 00:13:58.220
Contrails those white lines. Planes leave in

00:13:58.220 --> 00:14:01.299
the sky. They actually trap heat and contribute

00:14:01.299 --> 00:14:03.639
significantly to warming. Surprisingly so. I

00:14:03.639 --> 00:14:05.299
didn't realize they were that significant. They

00:14:05.299 --> 00:14:07.740
are. And AI algorithms have been developed that

00:14:07.740 --> 00:14:10.179
can guide pilots to make very slight adjustments

00:14:10.179 --> 00:14:12.820
to their flight paths to avoid the atmospheric

00:14:12.820 --> 00:14:15.830
conditions where contrails form. OK. One estimate

00:14:15.830 --> 00:14:18.190
suggested that if the entire aviation industry

00:14:18.190 --> 00:14:21.409
adopted this AI guidance, the reduction in warming

00:14:21.409 --> 00:14:24.370
effect the CO2 equivalent saved could be greater

00:14:24.370 --> 00:14:26.990
than all the emissions generated by global AI

00:14:26.990 --> 00:14:30.950
use back in 2020. Wow. So one specific optimized

00:14:30.950 --> 00:14:34.090
AI application could potentially offset the entire

00:14:34.090 --> 00:14:36.330
sector's footprint at that time. Potentially,

00:14:36.509 --> 00:14:39.950
yes. It shows the immense power of AI for positive

00:14:39.950 --> 00:14:42.129
environmental impact when it's applied strategically.

00:14:42.379 --> 00:14:45.159
So the path forward involves harnessing that

00:14:45.159 --> 00:14:47.759
optimization power while simultaneously tackling

00:14:47.759 --> 00:14:49.960
the hardware and energy issues we've discussed.

00:14:50.519 --> 00:14:52.960
What are the main solutions being proposed? Researchers

00:14:52.960 --> 00:14:56.039
point to a few key areas. First, making the models

00:14:56.039 --> 00:14:58.860
themselves more efficient by focusing on developing

00:14:58.860 --> 00:15:02.120
smaller, more specialized models designed for

00:15:02.120 --> 00:15:04.779
specific tasks rather than constantly pushing

00:15:04.779 --> 00:15:07.860
for ever larger general purpose models that are

00:15:07.860 --> 00:15:09.720
often overkill for what users actually need.

00:15:10.360 --> 00:15:12.860
tailoring the tool to the job essentially. Makes

00:15:12.860 --> 00:15:15.799
sense. Less wasted computation. What else? Second

00:15:15.799 --> 00:15:18.679
is hardware innovation. Moving beyond the current

00:15:18.679 --> 00:15:22.559
generation of GPUs. Things like neuromorphic

00:15:22.559 --> 00:15:24.799
chips. Neuromorphic? What are those? They're

00:15:24.799 --> 00:15:27.299
designed to mimic the way the human brain processes

00:15:27.299 --> 00:15:29.980
information very parallel. And crucially, they

00:15:29.980 --> 00:15:32.460
use energy mainly when they're actively processing

00:15:32.460 --> 00:15:34.360
data, not just sitting idle. That could offer

00:15:34.360 --> 00:15:36.820
huge energy savings. Interesting. And also things

00:15:36.820 --> 00:15:39.220
like optical processors, which use light instead

00:15:39.220 --> 00:15:41.879
of electricity to move data around. Less resistance,

00:15:42.279 --> 00:15:44.700
less heat, potentially much lower energy use.

00:15:44.740 --> 00:15:47.740
These are longer term hardware shifts. OK. So

00:15:47.740 --> 00:15:50.399
smarter models, better hardware. What about the

00:15:50.399 --> 00:15:52.620
grid problem, the reliance on dirty energy in

00:15:52.620 --> 00:15:54.539
places like Virginia? That needs systemic change.

00:15:54.639 --> 00:15:57.649
Yeah. Obviously, transitioning data centers fully

00:15:57.649 --> 00:16:00.429
to renewable energy sources is key. But they're

00:16:00.429 --> 00:16:02.929
more ambitious ideas, too. Like distributing

00:16:02.929 --> 00:16:06.009
the computing tasks globally based on time zones.

00:16:06.730 --> 00:16:09.649
Shifting demanding AI workloads to regions where

00:16:09.649 --> 00:16:12.649
renewable energy production, solar or wind, is

00:16:12.649 --> 00:16:15.490
peaking at that particular moment. Sort of like

00:16:15.490 --> 00:16:17.950
following the sun and wind around the planet.

00:16:18.090 --> 00:16:21.100
That sounds complex, but clever. using renewable

00:16:21.100 --> 00:16:23.360
energy where it's most abundant at any given

00:16:23.360 --> 00:16:26.039
time. It's a big logistical challenge, but it

00:16:26.039 --> 00:16:28.519
tackles the intermittency problem head on. Okay,

00:16:28.620 --> 00:16:31.000
so there are paths toward a more sustainable

00:16:31.000 --> 00:16:33.340
AI, but we can't wrap this up without touching

00:16:33.340 --> 00:16:36.220
on that classic economic concept, the Jevons

00:16:36.220 --> 00:16:38.940
Paradox. Ah yes, the rebound effect. Explain

00:16:38.940 --> 00:16:41.940
that. If we make AI way more energy efficient,

00:16:42.080 --> 00:16:44.519
doesn't that just solve the problem? Not necessarily.

00:16:44.779 --> 00:16:47.039
The Jevons Paradox basically states that when

00:16:47.039 --> 00:16:49.440
you make the use of a resource cheaper or more

00:16:49.440 --> 00:16:51.840
efficient, demand for that resource tends to

00:16:51.840 --> 00:16:54.620
go up, often increasing overall consumption in

00:16:54.620 --> 00:16:57.299
the long run. So making AI cheaper and easier

00:16:57.299 --> 00:17:00.019
to run might just lead to us using it way more,

00:17:00.220 --> 00:17:02.600
potentially erasing the affilency gains. That's

00:17:02.600 --> 00:17:05.680
the risk. AI is often described as an accelerant

00:17:05.680 --> 00:17:08.759
for everything. Making it more efficient accelerates

00:17:08.759 --> 00:17:11.160
its adoption across the board for good applications

00:17:11.160 --> 00:17:13.900
like the contrail example, but potentially also

00:17:13.900 --> 00:17:16.160
for more energy intensive, maybe less critical

00:17:16.160 --> 00:17:20.039
uses, the total footprint could still grow. That's

00:17:20.039 --> 00:17:22.579
a sobering thought. So efficiency alone isn't

00:17:22.579 --> 00:17:25.980
a silver bullet. It's necessary, but probably

00:17:25.980 --> 00:17:28.220
not sufficient on its own. This deep dive has

00:17:28.220 --> 00:17:31.150
really hammered home one thing for me. This AI

00:17:31.150 --> 00:17:34.289
revolution is driving energy and water demand

00:17:34.289 --> 00:17:37.250
at a pace and scale we maybe haven't seen since,

00:17:37.250 --> 00:17:39.410
I don't know, the Industrial Revolution or mass

00:17:39.410 --> 00:17:42.130
electrification. It's a valid comparison, I think.

00:17:42.470 --> 00:17:44.869
The trajectory is incredibly steep. And tackling

00:17:44.869 --> 00:17:47.410
it needs more than just individual users thinking

00:17:47.410 --> 00:17:50.309
twice about a query. It needs real transparency

00:17:50.309 --> 00:17:52.289
from the companies building these systems, and

00:17:52.289 --> 00:17:55.250
it needs smart systemic regulation. Exactly.

00:17:55.509 --> 00:17:57.529
The focus really needs to be on the system level,

00:17:57.609 --> 00:17:59.880
demanding accountability on energy sources. on

00:17:59.880 --> 00:18:02.859
water use, on model efficiency. Pinning it on

00:18:02.859 --> 00:18:05.359
individual consumption kind of misses the forest

00:18:05.359 --> 00:18:07.559
for the trees, given the scale and the secrecy

00:18:07.559 --> 00:18:10.400
involved. Right. Which brings us to our final

00:18:10.400 --> 00:18:13.039
provocative thought for you, our listener, to

00:18:13.039 --> 00:18:16.000
chew on. We're moving pretty fast towards a future

00:18:16.000 --> 00:18:18.279
where AI isn't just answering questions, but

00:18:18.279 --> 00:18:21.420
acting as agents. Autonomous agents performing

00:18:21.420 --> 00:18:24.940
complex tasks. Exactly. Agents that might plan...

00:18:24.799 --> 00:18:27.779
research, generate multiple options, run simulations,

00:18:28.480 --> 00:18:30.799
tasks that are inherently sequential and much

00:18:30.799 --> 00:18:32.940
more computationally intensive than a single

00:18:32.940 --> 00:18:35.549
query is today. they'll require significantly

00:18:35.549 --> 00:18:38.529
more energy per job. Yeah, the energy profile

00:18:38.529 --> 00:18:40.589
could shift again, dramatically. So the question

00:18:40.589 --> 00:18:43.390
is, in that near future, with these powerful,

00:18:43.630 --> 00:18:46.150
energy -hungry AI agents becoming potentially

00:18:46.150 --> 00:18:49.289
ubiquitous, how do we policymakers, citizens,

00:18:49.509 --> 00:18:51.690
consumers, ensure that the environmental toll

00:18:51.690 --> 00:18:54.230
of all this amazing innovation doesn't just completely

00:18:54.230 --> 00:18:57.410
overwhelm our planet's finite resources, especially

00:18:57.410 --> 00:19:00.089
energy grids and fresh water supplies? How do

00:19:00.089 --> 00:19:01.529
we keep that acceleration in check?
