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Welcome back and thanks for tuning in.

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You're listening to episode three of On the Jumbotron and today we have a fantastic guest

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joining us.

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We're thrilled to chat with Brandon Meyer, the Senior Associate Athletics Director for

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Marketing and Multimedia at the University of Nebraska.

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On the Jumbotron is your backstage pass to the world of game day entertainment.

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We delve into the planning rooms and behind the scenes action to bring you stories and

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insights from the pros who create unforgettable experiences for fans.

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Our mission is to encourage, highlight and spotlight the creatives and professionals

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who make game days extraordinary.

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Get ready to be inspired, informed and entertained with insightful knowledge, creative hacks

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and hilarious stories.

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This is the podcast that behind the scenes game professionals have been waiting for.

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So make sure you share this and all episodes.

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Here's your host, Christopher Lee.

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Hello and thank you for joining me today right here on the Jumbotron.

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My name is Christopher Lee and I'm excited about today's guest.

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Brandon Meyer is joining us from the University of Nebraska.

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I'm here.

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What's going on my man?

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Thanks for having me.

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Good.

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I'm so happy that you're here.

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You're at Nebraska and Nebraska is doing some phenomenal things.

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But before we get into the phenomenal things, I want to go back to where it all started

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for you.

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So where did you get this bug that itched though?

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I need to be involved in production.

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You know, I was in the right place at the right time.

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I got a job in high school at a local TV station, one of the smallest markets in the country.

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At a small market, you get to do it all.

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I got to do weekend sports.

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I got to do a lot of camera work.

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I did studio camera work.

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I cleaned the bathrooms.

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I did everything that everything I could there.

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And part of our job was to come to Nebraska here and cover the games.

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So I got a chance to kind of see what they were doing here and meet some of the early

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pioneers of the Jumbotron and big screen industry and quickly figured out like, oh

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my gosh, this is something I really want to really want to try.

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I really want to do in the future.

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So that's kind of where it all started.

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I went to school here in Nebraska, got a job in athletics in Husker vision, which was a

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new department at the time.

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They just put in the very first big screens in college athletics and really got to learn

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from a few of the early innovators of this field.

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And that innovator is, you know, his name is Jeff Schmall.

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And what a guy.

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What a guy.

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Let's take that little rabbit trail right there because you brought it up.

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I was going to go there, but I didn't know we were going to go there this soon.

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He is almost like the grandfather of game day production.

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Is that an accurate title?

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You think he's definitely one of the early pioneers of, of, you know, in stadium production

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and running a big screen.

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Jeff had a very similar background to me.

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He was at a local, he was the sports director at a local station and kind of made this leap

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from television news over to athletics and, you know, and really embraced it.

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You know, cared a lot about content, knew a lot about content and just, you know, used

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a lot of his skills that he had.

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He was an all-American tennis player at Nebraska.

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So he was a student athlete and, you know, knew a lot about cameras and media and editing

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and storytelling from his days at 1011 and made the transition to, to college athletics

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because at the time there was, there wasn't anyone nationwide.

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I think at the time maybe the Yankees and the Dodgers had big screens and, you know,

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it was something that was part of a professional team's repertoire at the time.

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And so, you know, he, he kind of sort of had to invent the position as he went and, and

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build it as he, as he saw fit.

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That's remarkable.

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So were you there before the video board or you saw it come up or was the video board

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already there?

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It was there a year after it was installed, so probably HuskerVision's second year of

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existence is when I began working there.

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So okay.

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So when I was working at Virginia Tech, I saw our big screen, our, our Jumbotron put

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up and I know the complications with all of that.

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So being only a year in, what some of the things that y'all have to go through and learning

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curve?

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My gosh, I'll sound like a dinosaur if I begin talking about that.

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But there was no LEDs.

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The screens were CRT, which was kind of a really early technology where the pixels are

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not as big as a pencil tip, but they're about as big as a quarter and the modules were,

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you know, about two and a half inches by two and a half inches.

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You know, there was no, when I started, there was no nonlinear editing.

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We got our Avid system the next year.

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So I learned doing A-roll, B-roll edits on M2 and beta machines and, you know, just kind

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of learned the hard way on doing some of that stuff.

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We weren't like splicing film.

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We were state of the art at the time, but again, really learned all of the basics of

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video production from lighting to shooting to lenses and different videotape formats

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and all that.

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So it was a different world.

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You had a big deck on one shoulder, it connected to your camera on a big umbilical cord that

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always had like 50 pins inside that they would always break.

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So every once in a while I get out of bed and I still feel those three quarter inch

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and M2 machines that I carried around 20 years ago.

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I know what you're talking about.

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I mean, I had to do some AV editing.

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I remember the big beta decks.

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I remember all that stuff.

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And yeah, my shoulder.

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Yeah, I still feel all that.

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I still feel all that.

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These guys today got it good, man.

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These things are they're a hundred times more powerful and then they only weigh a few pounds.

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And they're so light.

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They are.

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And then people still complain.

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I'm like, you don't know.

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You have no idea of what it used to be like.

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So just working with with Jeff and learning from him and going into game day production,

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how did how did y'all prepare for the fans?

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Jeff had two mottos.

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One's entertain and form inspire.

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He said everything we create has to sort of do one of those things.

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And all of those things are important.

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Like you know, there are some videos and some things that need to entertain.

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There are some things that need to inform and and deliver statistics and give folks

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more stats.

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And you know, there are other things that need to inspire fans to get out of their seat

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and and get loud.

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The other thing that I think it's so true in today's world where our creatives are they're

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working on so many different platform forms from phones to Internet to social media to

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big screens.

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They're creating content in a hundred different canvases.

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You know, but Jeff said content is king.

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Like it doesn't matter where it's going to air, but good content will always win out.

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And I always say I took that from Jeff and he said sometimes it's going to air on a crappy

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little screen and sometimes it's going to air on a big screen in the stadium.

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But he's like, if it's good content, it's going to appeal to fans.

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And that's so true.

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I mean, content, I mean, it's it's something that like another quote of his was, you know,

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always make it interesting and give fans a reason to applaud.

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I mean, yeah, that that line right there is is so important to understand that you are

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creating for the fans.

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I mean, as an editor, as a producer, I know that I get heavily involved in making my stuff.

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But then I have to remember it's not just for me.

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It's for the for the for the behinds that are going to be in the seats.

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It's for that person that is coming to the game for the first time that's never been

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to a game before.

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It's also for the season ticket holder who who has been here, who wants to complain about

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things.

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It's all about them.

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I mean, is that something that you stand true to today?

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For sure.

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And that's what's different about creating content on these different platforms.

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You know, a lot of times the same video you put out on social media, you can't put it

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out in the in the, you know, in in venue because there will be a loud roar and they're going

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to need a second or a second and a half, you know, to to catch what's what's next.

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So that's been something I preach when I reviewed different pieces of content like, oh, that's

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a really good line, but you got to let it breathe because the crowd is going to go crazy

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and then they're going to come back.

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And if you go on, if you go too quickly on to the next thing, they're going to they're

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going to miss it.

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The other thing is just using graphics like a lot of times, you know, there we have 85,000

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people who attend our games like I bet over half of them don't exactly hear exactly what

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said.

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So we try to enhance what those videos are with graphics.

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And so I always got like you got a fancy closed caption it so that people understand what

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that line he said was.

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And so now it's a different medium for sure when you when you adapt or create content

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for for a stadium.

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So Jeff understood that and Jeff planned for it and instead he did really.

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I mean, he would sit out there and kind of study like, oh, this is how they react to

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that.

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What traditions have you all kept from his day?

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Well, the big one is this conversation with Brandon Meyer continues after this short break

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Now let's get back to the conversation and thanks for joining us on the Jumbotron podcast.

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So what traditions have y'all kept from his day?

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Well, the big one is the tunnel walk, the team entrance.

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That was sort of Jeff's vision from the beginning was to create this video that would reveal

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the team walking down the tunnel and the music that the team still walks out to is the music

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Jeff chose long ago back in 1994.

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It's still the serious music.

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And so, you know, that's a that's probably the biggest tradition, you know, that that

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stayed true here in Nebraska.

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You know, I think the other one is less content.

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It's more student based.

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Jeff hired a lot of students.

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I was fortunate to be one of those students that was hired and learned from them.

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And Husker vision still to this day leans on probably got about 50 right now over there

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that that help them out.

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And we couldn't do anything that we're doing without their help, without their creativity,

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without their innovation, you know, and without their hard work.

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And that's that's a tradition that I hope stays here at the university for years to

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come.

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They give a they make a big deal of a student of the year.

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You know, they really honor and celebrate those.

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And what's really cool to see is some of those kids are having scholarships that are in Jeff's

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honor and shot clean is now doing a scholarship.

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He took over the department after Jeff left.

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And that's it's really neat to see, you know, those guys sort of celebrate and honor the

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great student program that has put so many professionals like myself out into the sports

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world.

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So being a student and now being the person where, you know, where Jeff was sitting and

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now where you're sitting, I mean, does that does that at times blow your mind?

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I just think it gives me a unique perspective to, you know, there's there's two ways to

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think about students.

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One, they're not good enough to do, you know, what we need them to do.

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And a lot of folks have come across a lot of people that say that they're like, yeah,

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this student student can't do this.

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Like we need to we need to hire an outside company or we need to bring in freelance professionals.

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Or there's some that are like that sort of embrace it and go, oh, no, students have the

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passion.

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They have the energy.

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They have the creativity and the drive to do great work.

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And you know, we're going to let them do that.

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You know, I would say at the Houston Rockets, like I wanted to to get more of a student

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program going and professional sports are a little different.

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Like you're not sitting on a campus surrounded by one hundred and fifty kids that that's

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their major and this is what they wanted to go into.

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So no, it was a little different.

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But I would say one constant, though, is this teamwork like this industry.

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You can't do much by yourself, to be honest with you.

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I mean, it's about coordinating and collaborating and it's about working with a with a team.

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And that's that's what I do right now.

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More than anything is just try to wrangle all of our content creators and get them to

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collaborate, get them to share content, to share ideas, make sure there's not duplication

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of effort.

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Try to build systems so that they can easily share content.

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And so we've got we've got like 50 people that hold a camera at any given time here

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working at Nebraska and just making sure that they're all going the right way.

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And you know, doing the right thing is is a big part of my job right now.

236
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And then you have 50 50 plus ideas from from creators who are using their phones are almost

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like their jumbotrons and that, you know, they you know, they're on there, they're

238
00:17:18,280 --> 00:17:23,080
being creative, they're using and searching TikTok or they're searching other forms of

239
00:17:23,080 --> 00:17:25,840
media to find these things.

240
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What sort of ideas are they bringing to Nebraska to you to be put on the jumbotron?

241
00:17:34,400 --> 00:17:41,600
You know, I think what they're doing is using those techniques and using those things that

242
00:17:41,600 --> 00:17:47,920
they see on TikTok to sort of adapt it to different things we're doing here.

243
00:17:47,920 --> 00:17:51,320
I mean, to be honest, yeah, they're constantly bringing us ideas.

244
00:17:51,320 --> 00:17:55,620
I would say very trendy ideas like, hey, this is a trend I saw on TikTok.

245
00:17:55,620 --> 00:18:01,180
What have we got to Batman's basketball players or women's basketball players to to do this?

246
00:18:01,180 --> 00:18:05,000
And then we create some big screen content with it.

247
00:18:05,000 --> 00:18:07,360
So you know, more than anything, that's it.

248
00:18:07,360 --> 00:18:12,760
I think it's just good for for new ideas.

249
00:18:12,760 --> 00:18:19,000
You know, but they're they're they're constantly sometimes I feel like TikTok is now probably

250
00:18:19,000 --> 00:18:27,080
old and they're on to a new platform that they're out there grabbing ideas.

251
00:18:27,080 --> 00:18:31,280
So what is the best idea that a student has brought to you?

252
00:18:31,280 --> 00:18:32,600
That's a good question.

253
00:18:32,600 --> 00:18:36,960
The best idea that a student has brought to me.

254
00:18:36,960 --> 00:18:40,000
The answer is coming up after this short break.

255
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But for now, check out this in case you missed it.

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00:18:43,160 --> 00:18:45,520
Replay brought to you by fun 360.

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It's an OTJ replay brought to you by fun 360.

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Jeff's Jeff had two mottos.

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One's entertain and form inspire.

260
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He said everything we create has to sort of do one of those things.

261
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And all of those things are important.

262
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Like, you know, there are some videos and some things that need to entertain.

263
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There are some things that need to inform and and deliver statistics and give folks

264
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more stats.

265
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And, you know, there are other things that need to inspire fans to get out of their seat

266
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and and get loud.

267
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The other thing that I think it's so true in today's world where our creatives are they're

268
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working on so many different platform forms from phones to Internet to social media to

269
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big screens.

270
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They're creating content in a hundred different canvases.

271
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You know, but Jeff said content is king.

272
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Like, it doesn't matter where it's going to air, but good content will always win out.

273
00:19:54,000 --> 00:19:57,320
And I always say I took that from Jeff.

274
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And he said sometimes it's going to air on a crappy little screen and sometimes it's

275
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going to air on a big screen in the stadium.

276
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But he's like, if it's good content, it's going to appeal to the fans.

277
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In case you missed it brought to you by 360 can smile, spin, share.

278
00:20:18,640 --> 00:20:23,320
Now let's get back to the podcast.

279
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When I was at Oklahoma, a student brought some ideas on a on a women's gymnastics video

280
00:20:31,060 --> 00:20:32,360
intro video.

281
00:20:32,360 --> 00:20:34,240
And like it was for women's gymnastics.

282
00:20:34,240 --> 00:20:41,080
And we were kind of like, man, OK, like, let your creativity soar and use, you know, use

283
00:20:41,080 --> 00:20:44,400
all these techniques and cold sparks.

284
00:20:44,400 --> 00:20:46,560
And there's some things I hadn't even heard of before.

285
00:20:46,560 --> 00:20:47,560
Right.

286
00:20:47,560 --> 00:20:51,360
And and the video turned out amazing.

287
00:20:51,360 --> 00:20:57,400
And you know, it's kind of one of those that I look back and go, you know, wow, what a

288
00:20:57,400 --> 00:20:59,360
what a great idea.

289
00:20:59,360 --> 00:21:06,320
You know, you you took a chance and like and it really, really paid off.

290
00:21:06,320 --> 00:21:17,040
So but there was like some glow in the dark paint used and all kinds of just kind of wild

291
00:21:17,040 --> 00:21:18,040
stuff.

292
00:21:18,040 --> 00:21:20,040
And I was like, oh, man, this is not going to work.

293
00:21:20,040 --> 00:21:24,400
But no, it turned out to be one of the best videos we've done that year.

294
00:21:24,400 --> 00:21:27,760
And I think won a bunch of idea awards.

295
00:21:27,760 --> 00:21:30,480
I remember the smoke bomb era.

296
00:21:30,480 --> 00:21:31,480
Yeah.

297
00:21:31,480 --> 00:21:33,720
Where everything was a color smoke bomb.

298
00:21:33,720 --> 00:21:34,720
Yeah, for sure.

299
00:21:34,720 --> 00:21:35,720
Remember that?

300
00:21:35,720 --> 00:21:37,320
Did you all do anything like that?

301
00:21:37,320 --> 00:21:38,320
We did.

302
00:21:38,320 --> 00:21:39,320
Yeah.

303
00:21:39,320 --> 00:21:41,560
That was kind of on that same path.

304
00:21:41,560 --> 00:21:47,080
And then just things got so messy with the camera and you had to be, you know, careful

305
00:21:47,080 --> 00:21:51,040
about where you release the smoke bombs and, you know, facilities.

306
00:21:51,040 --> 00:21:52,840
They got upset with us.

307
00:21:52,840 --> 00:21:54,680
They're messing up the field.

308
00:21:54,680 --> 00:21:55,680
You're messing up the court.

309
00:21:55,680 --> 00:21:58,880
But I'm like, but this shot is going to be so cool.

310
00:21:58,880 --> 00:21:59,880
Yeah.

311
00:21:59,880 --> 00:22:04,160
Heck, just the other day, you know, someone said, why don't we do a drone fly through

312
00:22:04,160 --> 00:22:05,160
the new facility?

313
00:22:05,160 --> 00:22:11,560
You know, here's some ideas like, you know, I don't know if that was completely student

314
00:22:11,560 --> 00:22:17,680
led, but it's like, you know, yeah, just getting different perspective is great.

315
00:22:17,680 --> 00:22:18,680
And we did one.

316
00:22:18,680 --> 00:22:24,200
And I think it has more views than any video we've put out this entire year.

317
00:22:24,200 --> 00:22:31,720
But a continuous fly through of our entire new Osborne athletic complex.

318
00:22:31,720 --> 00:22:33,880
Those videos are pretty hot right now.

319
00:22:33,880 --> 00:22:34,880
Yeah.

320
00:22:34,880 --> 00:22:39,560
Continuous fly through and whoever is driving those drones, man, they are good.

321
00:22:39,560 --> 00:22:42,240
It's one thing I just love about the industry.

322
00:22:42,240 --> 00:22:45,960
Like I'm at a level where I'm sort of overseeing creatives.

323
00:22:45,960 --> 00:22:50,320
But yet, like, I just love that you can't ever master this.

324
00:22:50,320 --> 00:22:57,680
Like, you know, every six months, new technology comes out, new cameras come out.

325
00:22:57,680 --> 00:23:04,800
They're now talking 6K and they're, you know, they're smaller, they're lighter, they're

326
00:23:04,800 --> 00:23:08,760
point of view, they can fly on a drone.

327
00:23:08,760 --> 00:23:14,880
Like, you know, you can't ever just sit back and go like, I've mastered this.

328
00:23:14,880 --> 00:23:19,920
Like the industry will pass you by, you know, so quick.

329
00:23:19,920 --> 00:23:25,840
So I love watching our creative guys push the limits.

330
00:23:25,840 --> 00:23:31,040
And like I cringe, but yet I smile every time they come to me and they say, hey, we need

331
00:23:31,040 --> 00:23:32,440
some extra money.

332
00:23:32,440 --> 00:23:33,440
We've got this idea.

333
00:23:33,440 --> 00:23:36,160
I'm like, you know, but I, but I get it.

334
00:23:36,160 --> 00:23:37,960
Like that's what it takes.

335
00:23:37,960 --> 00:23:44,400
That's one thing that you all at Nebraska are, are good at is pioneering things.

336
00:23:44,400 --> 00:23:46,800
And recently, volleyball day.

337
00:23:46,800 --> 00:23:50,200
I mean, that was a huge, huge success.

338
00:23:50,200 --> 00:23:56,480
Let's, let's talk about that and the planning and you know, the outcome from that.

339
00:23:56,480 --> 00:24:00,200
Oh man, it was.

340
00:24:00,200 --> 00:24:04,320
Only the great outdoors can accommodate a celebration this big.

341
00:24:04,320 --> 00:24:13,600
Women's sports simply has never experienced any number of fans above 91,700 in the history

342
00:24:13,600 --> 00:24:15,160
of the planet.

343
00:24:15,160 --> 00:24:19,320
Now it's competing in front of 90,000 people at Memorial stadium.

344
00:24:19,320 --> 00:24:22,560
It is an amazing story.

345
00:24:22,560 --> 00:24:29,720
It was a great event.

346
00:24:29,720 --> 00:24:36,320
You know, I, I thought it was a crazy idea at first, but I'm like, man, I'm, I'm, I'm

347
00:24:36,320 --> 00:24:39,240
into crazy ideas.

348
00:24:39,240 --> 00:24:46,840
I had no idea that we would get 92,000 people to attend a volleyball event.

349
00:24:46,840 --> 00:24:52,440
I think my, my prediction was like 40 or 50 and keep in mind, like the all time record

350
00:24:52,440 --> 00:24:56,280
was 18 something at the time.

351
00:24:56,280 --> 00:24:59,360
So I'm like 40, like we're going to double the record.

352
00:24:59,360 --> 00:25:03,360
Like that's, that's a big number.

353
00:25:03,360 --> 00:25:08,520
But it was just all ever, ever the stars aligned on everything on the project, to be honest

354
00:25:08,520 --> 00:25:14,280
with you from the announcement and the president and AD and the governor sort of challenging

355
00:25:14,280 --> 00:25:22,480
fans the week we started off the football team was away.

356
00:25:22,480 --> 00:25:28,220
You know, everything aligned the weather, if we'd had the event a week before or a week

357
00:25:28,220 --> 00:25:31,280
after it wouldn't have happened a week before would have been too hot.

358
00:25:31,280 --> 00:25:35,520
It was a hundred degrees in the week after it was raining, but the stars aligned, we

359
00:25:35,520 --> 00:25:41,120
got a beautiful night, the ticket was affordable.

360
00:25:41,120 --> 00:25:46,120
You know, volleyball is, is huge here in Nebraska.

361
00:25:46,120 --> 00:25:51,040
The popularity is big and there's just a lot of people who can't get a ticket.

362
00:25:51,040 --> 00:25:54,660
So this was that opportunity.

363
00:25:54,660 --> 00:25:59,880
You know, we plan to do sort of an end stage show and do a concert afterwards.

364
00:25:59,880 --> 00:26:03,160
And there was even just complications with that.

365
00:26:03,160 --> 00:26:08,320
The NCAA said, you know, like, well, you can't announce the concert then, or then you wouldn't

366
00:26:08,320 --> 00:26:09,360
hold the record.

367
00:26:09,360 --> 00:26:17,760
So we, you know, we sort of put our concert plans on hold until we went on sale.

368
00:26:17,760 --> 00:26:24,560
And you know, 24 hours into the on sale, we had to open up the South end zone and because

369
00:26:24,560 --> 00:26:26,740
we needed more seats.

370
00:26:26,740 --> 00:26:31,160
So it was a crazy event.

371
00:26:31,160 --> 00:26:34,540
You know, I've never been a part of anything like it.

372
00:26:34,540 --> 00:26:38,960
There was a magical, special feeling in the building that night.

373
00:26:38,960 --> 00:26:45,200
It was, it was like you were a part of a world record that you're only going to get to be

374
00:26:45,200 --> 00:26:48,440
a part of it's at some point.

375
00:26:48,440 --> 00:26:51,920
I've never felt like that at any other event.

376
00:26:51,920 --> 00:26:56,800
There were, there were people crying.

377
00:26:56,800 --> 00:27:00,000
It was just, it was special.

378
00:27:00,000 --> 00:27:06,840
So and I just, I'm fortunate that I got to be a part of it.

379
00:27:06,840 --> 00:27:10,160
And you know, I got to learn from it.

380
00:27:10,160 --> 00:27:11,160
It's cool.

381
00:27:11,160 --> 00:27:14,800
Also, my, my boss at the time, I said, like, what's our budget?

382
00:27:14,800 --> 00:27:18,600
And he was like, you know, we really don't have a budget.

383
00:27:18,600 --> 00:27:24,280
So I said, you mean we can do drones and fireworks and like, whatever I can come up with, we

384
00:27:24,280 --> 00:27:26,360
can throw at this.

385
00:27:26,360 --> 00:27:28,360
And he said, sure.

386
00:27:28,360 --> 00:27:31,160
So that's, that's fun for me as well.

387
00:27:31,160 --> 00:27:37,960
Like I, we've, we pulled out every, everything we could to make that event special.

388
00:27:37,960 --> 00:27:42,520
So was that the, was that the first drone show?

389
00:27:42,520 --> 00:27:44,840
That wasn't the first drone show that you guys had done, right?

390
00:27:44,840 --> 00:27:49,400
It was, it was our first time ever doing anything with drones here at Nebraska.

391
00:27:49,400 --> 00:27:55,760
So yeah, and even that aligned like six months before that, a company had come to us that

392
00:27:55,760 --> 00:27:59,800
is just right up the road and said, Hey, we're starting this drone company and we want to

393
00:27:59,800 --> 00:28:01,600
test it out.

394
00:28:01,600 --> 00:28:06,700
So no, it was, it's, but I'll tell you to tribute to our fans.

395
00:28:06,700 --> 00:28:08,880
Our fans are awesome.

396
00:28:08,880 --> 00:28:13,000
They, they came out, they were loud.

397
00:28:13,000 --> 00:28:17,200
They didn't complain that they may have had a bad seat for volleyball.

398
00:28:17,200 --> 00:28:23,320
They just wanted to be part, you know, of this special night.

399
00:28:23,320 --> 00:28:25,880
And man, it was magical.

400
00:28:25,880 --> 00:28:30,440
What special content did y'all have on the jumbotron that night?

401
00:28:30,440 --> 00:28:34,020
You know, Tyler Rice, who always works, he works in our house, Christian department kind

402
00:28:34,020 --> 00:28:42,520
of does a lot with volleyball, did an awesome, you know, kind of tunnel walk video for the,

403
00:28:42,520 --> 00:28:43,520
for the girls.

404
00:28:43,520 --> 00:28:47,080
So that was part of like, Hey, we want to incorporate the football tunnel walk into

405
00:28:47,080 --> 00:28:50,040
the, into volleyball day.

406
00:28:50,040 --> 00:28:58,600
Gosh, there was, there was just a lot of sort of celebratory historical type videos that

407
00:28:58,600 --> 00:28:59,600
night.

408
00:28:59,600 --> 00:29:03,920
And then after the event, we had, we had a whole light show.

409
00:29:03,920 --> 00:29:05,160
We had a drone show.

410
00:29:05,160 --> 00:29:09,040
We had a fireworks show that led into our concert.

411
00:29:09,040 --> 00:29:12,400
It was probably six minutes long.

412
00:29:12,400 --> 00:29:18,920
So but yeah, there was all kinds of really good video content.

413
00:29:18,920 --> 00:29:25,400
And then, you know, all kinds of content to help celebrate that, you know, that milestone.

414
00:29:25,400 --> 00:29:30,840
We, we really tried to, it was five o'clock the night before the event, when we, when

415
00:29:30,840 --> 00:29:36,120
I said like, look, that's our deadline to get the drone folks, the actual number of

416
00:29:36,120 --> 00:29:37,680
tickets that were sold.

417
00:29:37,680 --> 00:29:44,280
So it was, it was cool to get that from our team, get that to the drone folks, they programmed

418
00:29:44,280 --> 00:29:51,720
it, they sort of flew them up in the sky and did the 92003 with the drones.

419
00:29:51,720 --> 00:29:55,400
It was a world record for a women's sporting event at the time.

420
00:29:55,400 --> 00:30:01,220
So and I believe obviously still, still holds the world record.

421
00:30:01,220 --> 00:30:07,240
So let's get into a little bit of the rehearsals because you mentioned that and the structure

422
00:30:07,240 --> 00:30:10,640
that you guys have to do for game day preparation.

423
00:30:10,640 --> 00:30:12,520
Let's let's talk about that for a little while.

424
00:30:12,520 --> 00:30:16,840
I'm a big rehearsal guy, probably learned that in the NBA.

425
00:30:16,840 --> 00:30:21,520
You know, every, every game, if it's a seven o'clock game, we rehearse at four o'clock

426
00:30:21,520 --> 00:30:29,600
with everyone on the team from cheerleaders to mascots to video board operators to audio

427
00:30:29,600 --> 00:30:31,200
operators.

428
00:30:31,200 --> 00:30:34,080
So it's just not call time at four.

429
00:30:34,080 --> 00:30:35,720
That's rehearsal at four.

430
00:30:35,720 --> 00:30:36,720
That's rehearse.

431
00:30:36,720 --> 00:30:40,400
Yeah, we rehearse from about 430 to five.

432
00:30:40,400 --> 00:30:48,760
But you know, it's your, your, you're part of a show, you know, and a lot of times there's

433
00:30:48,760 --> 00:30:54,160
so many different moving parts and elements that that you that you got to rehearse it

434
00:30:54,160 --> 00:30:55,160
and you got to try it.

435
00:30:55,160 --> 00:30:58,480
You got to tweak it.

436
00:30:58,480 --> 00:31:03,120
And then I also think it's just really important in this day and age to let other people's

437
00:31:03,120 --> 00:31:06,240
eyeballs see see things.

438
00:31:06,240 --> 00:31:10,860
We used to have a back in the day we had like a Friday meeting where we watched every piece

439
00:31:10,860 --> 00:31:14,360
of content in the Husker vision studio.

440
00:31:14,360 --> 00:31:21,040
Now we kind of do that on the Dropbox zoom type deal platform where people can watch

441
00:31:21,040 --> 00:31:22,880
it all and give feedback.

442
00:31:22,880 --> 00:31:30,040
But and then again, Friday at one o'clock here, we'll go up and watch every single element

443
00:31:30,040 --> 00:31:33,540
and play it back and monitor audio levels.

444
00:31:33,540 --> 00:31:38,440
And then we'll do it again tomorrow before Rutgers game.

445
00:31:38,440 --> 00:31:41,760
We'll do it again in the morning and run through all the content.

446
00:31:41,760 --> 00:31:46,000
So now I mean, man, rehearsing is is important.

447
00:31:46,000 --> 00:31:48,000
It's key.

448
00:31:48,000 --> 00:31:49,920
We've got skydivers in tomorrow.

449
00:31:49,920 --> 00:31:54,200
We're rehearsing with them here at noon today.

450
00:31:54,200 --> 00:31:57,360
So but they won't actually are they going to rehearse jumping?

451
00:31:57,360 --> 00:31:58,800
They'll do a practice jump.

452
00:31:58,800 --> 00:31:59,800
Yep.

453
00:31:59,800 --> 00:32:04,960
They'll all do a practice jump figure out exactly where they want to land, how they

454
00:32:04,960 --> 00:32:08,960
want to hit the ground, who's going to carry what flag.

455
00:32:08,960 --> 00:32:17,920
So no, man, I'm a big practice makes perfect like rehearse it if and I also don't like

456
00:32:17,920 --> 00:32:24,360
to play back anything that I get sort of last minute either, you know, I'm like, I want

457
00:32:24,360 --> 00:32:25,360
to see it on the big screen.

458
00:32:25,360 --> 00:32:26,360
I want to hear it.

459
00:32:26,360 --> 00:32:33,320
I want to make sure the playback is fine once or twice before we ever run it in our venues.

460
00:32:33,320 --> 00:32:41,000
And that's why you guys are so successful at Nebraska, because just like with Jeff,

461
00:32:41,000 --> 00:32:43,060
attention to detail.

462
00:32:43,060 --> 00:32:45,360
You want to know how things are going to be.

463
00:32:45,360 --> 00:32:48,720
You want to know how it's going to sound in the arena.

464
00:32:48,720 --> 00:32:51,220
You want to know how it's going to sound in Memorial Stadium.

465
00:32:51,220 --> 00:32:52,600
You want to know.

466
00:32:52,600 --> 00:32:55,520
So there's you're not leaving anything up to chance.

467
00:32:55,520 --> 00:33:02,620
Those that don't rehearse, those that don't practice, you're leaving yourself open to

468
00:33:02,620 --> 00:33:05,040
have disaster.

469
00:33:05,040 --> 00:33:10,760
Virginia Tech has a mantra called a one day vacation.

470
00:33:10,760 --> 00:33:14,400
And that's what they want to do with their with their fans that come in.

471
00:33:14,400 --> 00:33:15,960
They want to have them relaxed.

472
00:33:15,960 --> 00:33:18,800
They want to have them, you know, enjoy the game.

473
00:33:18,800 --> 00:33:21,320
And they also want them to be entertained.

474
00:33:21,320 --> 00:33:26,960
And it's just if you don't rehearse, if you don't practice, if you don't know that this

475
00:33:26,960 --> 00:33:30,700
video is going to cut out at this point and then the cheerleaders need to do what they

476
00:33:30,700 --> 00:33:35,820
need to do, you're going to be you're going to have downtime and you don't want to have

477
00:33:35,820 --> 00:33:42,920
downtime at a game, especially if the football team is needing their fans to be, you know,

478
00:33:42,920 --> 00:33:44,400
loud and proud.

479
00:33:44,400 --> 00:33:47,280
You don't want to have downtime.

480
00:33:47,280 --> 00:33:48,280
So true.

481
00:33:48,280 --> 00:33:53,200
By the way, Virginia Tech is on one of my it's my one of my bucket lists that I've yet

482
00:33:53,200 --> 00:33:55,920
to see a game there.

483
00:33:55,920 --> 00:33:56,920
You got to get to.

484
00:33:56,920 --> 00:34:02,480
I've got a good friend, Brandon Hall, who just just went back to Virginia Tech.

485
00:34:02,480 --> 00:34:05,680
So I'm going to lean on him one of these days.

486
00:34:05,680 --> 00:34:11,440
But that's one of the parts of my job that I love is just going around and seeing what

487
00:34:11,440 --> 00:34:17,280
everybody else does and seeing how they do it and and stealing their ideas as well.

488
00:34:17,280 --> 00:34:18,280
Right.

489
00:34:18,280 --> 00:34:19,280
That's right.

490
00:34:19,280 --> 00:34:23,880
I mean, I don't know if it's it's if it's stealing or if it's like it's a what was

491
00:34:23,880 --> 00:34:24,880
it the rip off?

492
00:34:24,880 --> 00:34:25,880
What was that?

493
00:34:25,880 --> 00:34:30,360
Brad rip off and duplicate, rip off and duplicate.

494
00:34:30,360 --> 00:34:31,360
Yeah.

495
00:34:31,360 --> 00:34:32,360
R&D.

496
00:34:32,360 --> 00:34:33,880
You're not really stealing.

497
00:34:33,880 --> 00:34:35,840
You're just ripping off and duplicating.

498
00:34:35,840 --> 00:34:36,840
How is it?

499
00:34:36,840 --> 00:34:40,240
How has it been working with the new coach, Matt Ruhl?

500
00:34:40,240 --> 00:34:41,240
It's been great.

501
00:34:41,240 --> 00:34:50,240
I mean, Matt cares about every piece of his program from recruiting to nutrition to to

502
00:34:50,240 --> 00:34:56,800
what music is being played and how we're how we're getting the crowd going.

503
00:34:56,800 --> 00:34:58,560
We had a meeting with Matt this summer.

504
00:34:58,560 --> 00:35:04,920
And, you know, Matt was like, hey, you guys can impact our game.

505
00:35:04,920 --> 00:35:07,400
And here's what I'd like to see.

506
00:35:07,400 --> 00:35:15,160
And we had really good dialogue about music and tempo and videos and timing and all that.

507
00:35:15,160 --> 00:35:22,520
So, man, to have a head coach, it's like engaged in what we're doing and, you know, and gives

508
00:35:22,520 --> 00:35:26,200
us constant feedback on what we're doing.

509
00:35:26,200 --> 00:35:28,960
Has been awesome.

510
00:35:28,960 --> 00:35:32,400
And Matt's the first one to say, man, I love that.

511
00:35:32,400 --> 00:35:35,840
Or or say, you know, hey, that didn't hit.

512
00:35:35,840 --> 00:35:37,760
You know, let's let's try something different.

513
00:35:37,760 --> 00:35:43,920
So that to be honest with you, that's what makes our jobs like, you know, that's what

514
00:35:43,920 --> 00:35:44,960
fuels us.

515
00:35:44,960 --> 00:35:51,440
That's what makes our job so much fun is, you know, kind of seeing their reaction to

516
00:35:51,440 --> 00:35:52,440
different things.

517
00:35:52,440 --> 00:36:00,240
So that's special for not only me, but our entire crew to know that that that's engaged

518
00:36:00,240 --> 00:36:03,040
and is is on our team.

519
00:36:03,040 --> 00:36:04,600
That's great to have him on your team.

520
00:36:04,600 --> 00:36:10,320
I mean, are your kids Brady and Bailey, are they on the team or are they criticizing,

521
00:36:10,320 --> 00:36:14,920
you know, what dad is doing or daddy could have done this better or how are they how

522
00:36:14,920 --> 00:36:16,280
are they are they judgmental?

523
00:36:16,280 --> 00:36:19,440
Because I know my kids are judgmental on things that I do.

524
00:36:19,440 --> 00:36:23,600
My wife, my kids, all of them, man, they give me feedback all the time.

525
00:36:23,600 --> 00:36:29,240
So but I love that they they get to attend the games like we did.

526
00:36:29,240 --> 00:36:31,040
We did a light show.

527
00:36:31,040 --> 00:36:36,200
We did a drone show and my family sits in their seats where they couldn't see the drone

528
00:36:36,200 --> 00:36:38,120
shows kind of behind them.

529
00:36:38,120 --> 00:36:43,320
So they were like, man, this stinks like we want to see the the drone show, dad.

530
00:36:43,320 --> 00:36:47,760
So the other day we had to I said, well, all right, we'll come down to this spot at this

531
00:36:47,760 --> 00:36:52,200
time so you guys can get the full the full effect.

532
00:36:52,200 --> 00:37:00,280
But no, they we I talk about different ideas with them all the time.

533
00:37:00,280 --> 00:37:07,200
Like I have a freshman in high school and you talk about Tick Tock and trendy, you know,

534
00:37:07,200 --> 00:37:11,880
I'm like, hey, what do you think of this idea?

535
00:37:11,880 --> 00:37:17,200
So we started kind of a video this year with Will Compton, where Will comes on right before

536
00:37:17,200 --> 00:37:24,840
kickoff and sort of does a WWE style hype video.

537
00:37:24,840 --> 00:37:29,240
And I kind of threw that idea by my son and was like, he was like, yeah, I think that

538
00:37:29,240 --> 00:37:30,240
would be great, dad.

539
00:37:30,240 --> 00:37:31,440
Here, but try this.

540
00:37:31,440 --> 00:37:37,400
So he usually pushes the limit a lot more than I'm comfortable with.

541
00:37:37,400 --> 00:37:41,560
But now it's good having their having their feedback.

542
00:37:41,560 --> 00:37:48,880
And it makes me happy to see that they're engaged and what dad's doing and give me music

543
00:37:48,880 --> 00:37:52,400
ideas and keep me young.

544
00:37:52,400 --> 00:37:59,880
So let's talk about the one idea that didn't work, because everybody has those those those

545
00:37:59,880 --> 00:38:04,520
times where they play a video or they have an idea and they think it's going to work

546
00:38:04,520 --> 00:38:07,000
in their in their arena stadium.

547
00:38:07,000 --> 00:38:10,440
And it doesn't do you have a story like that?

548
00:38:10,440 --> 00:38:17,040
Um, I have we've got many videos that just probably never worked.

549
00:38:17,040 --> 00:38:25,760
But what I think is probably more important is just the timing of where those videos played.

550
00:38:25,760 --> 00:38:28,560
You know, that's what I've learned over the years.

551
00:38:28,560 --> 00:38:33,560
Like, if the video is bad, I'm not going to run it.

552
00:38:33,560 --> 00:38:38,800
But if the video plays at the wrong time, then the video may not be bad.

553
00:38:38,800 --> 00:38:47,960
But the video, you know, probably didn't go over as well as we wanted to.

554
00:38:47,960 --> 00:38:52,480
And so timing is just timing is just critical.

555
00:38:52,480 --> 00:38:58,160
We try to keep some of our lighter videos like, you know, feel like there's a good menu

556
00:38:58,160 --> 00:39:00,880
for big screen production.

557
00:39:00,880 --> 00:39:03,160
Like you got to have an interactive feature.

558
00:39:03,160 --> 00:39:05,840
You got to have sort of a good music video.

559
00:39:05,840 --> 00:39:15,040
You got to have a shuffle or some some sort of game that your fans can play along with.

560
00:39:15,040 --> 00:39:17,520
You got to have some hype videos.

561
00:39:17,520 --> 00:39:23,680
But if if it's late in the game in the fourth quarter and I'm running a shuffle like shuffle

562
00:39:23,680 --> 00:39:25,520
is probably not going to go over that well.

563
00:39:25,520 --> 00:39:26,520
Right.

564
00:39:26,520 --> 00:39:29,680
So a lot of them just come down to execution, man.

565
00:39:29,680 --> 00:39:36,440
A lot of the videos that are very dialogue heavy and that are maybe hard for people to

566
00:39:36,440 --> 00:39:41,000
understand or, you know, they don't they don't go over that well.

567
00:39:41,000 --> 00:39:48,680
If it's if it's two student athletes and there's no caption, there's no text on what they're

568
00:39:48,680 --> 00:39:54,200
saying back and forth, then, you know, it'll get a golf clap.

569
00:39:54,200 --> 00:39:58,080
And that's I love that about this industry.

570
00:39:58,080 --> 00:40:03,240
Like we don't have to wait for YouTube views in order to see like, did this video perform

571
00:40:03,240 --> 00:40:05,560
well or did people like it?

572
00:40:05,560 --> 00:40:12,760
Did they comment like, you know, instantly when you play something, if it's good or bad.

573
00:40:12,760 --> 00:40:16,920
That is so true, especially with, you know, ninety two thousand people right there looking

574
00:40:16,920 --> 00:40:18,200
at the video.

575
00:40:18,200 --> 00:40:19,200
You know if it's good or bad.

576
00:40:19,200 --> 00:40:20,200
Yeah, for sure.

577
00:40:20,200 --> 00:40:26,480
Because you're going to get a big roar or you're going to get that.

578
00:40:26,480 --> 00:40:27,960
I've been doing this so long.

579
00:40:27,960 --> 00:40:35,360
I'm experienced enough to know, man, is this a I always say like, is this a turd?

580
00:40:35,360 --> 00:40:41,280
If it is like I can I can spot them pretty easily and go, OK, like, do we have to play

581
00:40:41,280 --> 00:40:42,280
this?

582
00:40:42,280 --> 00:40:49,560
If we do, then we're moving into a to a spot where it won't impact our our game, our fans

583
00:40:49,560 --> 00:40:53,480
and even like the the heartwarming videos.

584
00:40:53,480 --> 00:40:55,120
You have to play in those.

585
00:40:55,120 --> 00:40:56,120
Definitely.

586
00:40:56,120 --> 00:41:02,000
You're just right, because if if the mood is up and you play something like that, you

587
00:41:02,000 --> 00:41:06,360
know, if it's like, you know, unfortunate somebody is going through some type of medical

588
00:41:06,360 --> 00:41:09,920
illness or whatever that can kill the mood in the stadium.

589
00:41:09,920 --> 00:41:15,400
So you have to realize where, you know, you mentioned placement, where that video needs

590
00:41:15,400 --> 00:41:22,400
to be, you know, where things are going to lift up and keep the momentum going.

591
00:41:22,400 --> 00:41:23,840
One hundred percent.

592
00:41:23,840 --> 00:41:29,680
And I would say if there's probably one thing in Nebraska we've done that we could do more

593
00:41:29,680 --> 00:41:33,520
is place those in different spots like we.

594
00:41:33,520 --> 00:41:39,280
We have a lot of presentations and we have a lot of honor, you know, that we honor people

595
00:41:39,280 --> 00:41:40,280
during the game.

596
00:41:40,280 --> 00:41:41,840
And you're right.

597
00:41:41,840 --> 00:41:48,080
Sometimes they can they can take the wind out of the out of the crowd.

598
00:41:48,080 --> 00:41:54,240
And so now it please me, you're right, is is so important.

599
00:41:54,240 --> 00:41:59,120
You mentioned earlier the the the light show that you all do.

600
00:41:59,120 --> 00:42:01,400
Yeah, take me through that.

601
00:42:01,400 --> 00:42:06,960
I'll watch some videos on there and the LEDs, the lights and how everything goes red.

602
00:42:06,960 --> 00:42:09,960
It's it's awesome.

603
00:42:09,960 --> 00:42:10,960
How did that come about?

604
00:42:10,960 --> 00:42:13,920
First, I want to give credit where credit to do.

605
00:42:13,920 --> 00:42:21,080
There's a guy on the Husker Vision staff, Kevin Raguse, who can has learned to program

606
00:42:21,080 --> 00:42:23,600
our stadium lights.

607
00:42:23,600 --> 00:42:30,160
So first and foremost, like that's without him being able to write code in order to control

608
00:42:30,160 --> 00:42:35,080
each individual musco LED light in the stadium.

609
00:42:35,080 --> 00:42:37,600
Like we we can't we can do that.

610
00:42:37,600 --> 00:42:40,360
So it starts with Kevin.

611
00:42:40,360 --> 00:42:41,360
We're going to stop right now.

612
00:42:41,360 --> 00:42:44,040
We're just going to do this for Kevin.

613
00:42:44,040 --> 00:42:45,040
Yes, for sure.

614
00:42:45,040 --> 00:42:46,040
All right.

615
00:42:46,040 --> 00:42:47,040
Thank you, Kevin.

616
00:42:47,040 --> 00:42:48,040
All right.

617
00:42:48,040 --> 00:42:49,040
You can continue.

618
00:42:49,040 --> 00:42:50,040
He's amazing.

619
00:42:50,040 --> 00:42:55,920
And he does it quick to like he can do this within a day or two days.

620
00:42:55,920 --> 00:42:59,560
But Kevin programs the lights.

621
00:42:59,560 --> 00:43:03,760
And then we just add all of these layers to that.

622
00:43:03,760 --> 00:43:09,600
You pick the music, kind of pick a video or a track.

623
00:43:09,600 --> 00:43:12,560
Kevin programs it to that.

624
00:43:12,560 --> 00:43:17,680
We share that with our pyro guys on the field that do the light towers.

625
00:43:17,680 --> 00:43:19,400
We share that with spirit.

626
00:43:19,400 --> 00:43:21,120
Say how can you get involved?

627
00:43:21,120 --> 00:43:28,560
Like, you know, we share it with our show light guys who may bring in spotlights.

628
00:43:28,560 --> 00:43:30,240
We share with our drone guys.

629
00:43:30,240 --> 00:43:35,200
They sort of program, you know, to that as well.

630
00:43:35,200 --> 00:43:39,280
And then obviously all of the LED boards in the stadium were fortunate.

631
00:43:39,280 --> 00:43:40,280
We have a ton of them.

632
00:43:40,280 --> 00:43:46,200
And when you do different colors on them, they give off some some cool light.

633
00:43:46,200 --> 00:43:51,160
Our pyro guys do a really good job of shooting up sort of ends and, you know, off of our

634
00:43:51,160 --> 00:43:52,160
scoreboard.

635
00:43:52,160 --> 00:43:57,160
So a total, total team effort for our light show.

636
00:43:57,160 --> 00:44:04,240
But again, like we talked about earlier, rehearsing, sharing, you know, your vision, your your

637
00:44:04,240 --> 00:44:12,040
sort of music, your track, and then changing it up all the time and like sitting down with

638
00:44:12,040 --> 00:44:15,640
our team saying, OK, like this is the 400 sellout.

639
00:44:15,640 --> 00:44:19,960
Like, how do we you know, how do we make this one better than the last one?

640
00:44:19,960 --> 00:44:22,680
But yet how do we have a little piece of thunderstruck?

641
00:44:22,680 --> 00:44:27,640
Because you know, that's become really popular with our fans.

642
00:44:27,640 --> 00:44:34,920
So now I love I'm sure my team doesn't love it, but I love getting in there and throwing

643
00:44:34,920 --> 00:44:43,160
out crazy ideas for our fourth quarter light show and then kind of just love watching our

644
00:44:43,160 --> 00:44:44,160
fans react.

645
00:44:44,160 --> 00:44:46,120
Well, that's what it's all about.

646
00:44:46,120 --> 00:44:47,840
It's about experimenting.

647
00:44:47,840 --> 00:44:52,840
Yeah, it's about being inspired.

648
00:44:52,840 --> 00:44:55,760
And it's also about, you know, just taking a chance.

649
00:44:55,760 --> 00:44:57,440
Yeah, 100 percent.

650
00:44:57,440 --> 00:44:59,160
That's what production is all about.

651
00:44:59,160 --> 00:45:02,760
I mean, it's all about the almost like a call and response.

652
00:45:02,760 --> 00:45:04,400
You know, I put this out here.

653
00:45:04,400 --> 00:45:07,360
Let me see how you're going to respond back to it.

654
00:45:07,360 --> 00:45:10,560
And I mean, and that's why I love production.

655
00:45:10,560 --> 00:45:17,320
That's why I love all things video production with, you know, the from the jumbotron all

656
00:45:17,320 --> 00:45:20,960
the way down to the field, all the way down to, you know, these things right here, which

657
00:45:20,960 --> 00:45:22,200
are little jumbotrons.

658
00:45:22,200 --> 00:45:23,960
I mean, yeah, right.

659
00:45:23,960 --> 00:45:26,920
You mentioned earlier, like every six months is going to be something new.

660
00:45:26,920 --> 00:45:32,080
So it's it's always pushing the envelope of what we can do and what we can create and

661
00:45:32,080 --> 00:45:33,080
what we can become.

662
00:45:33,080 --> 00:45:34,080
Yeah.

663
00:45:34,080 --> 00:45:37,040
My staff brought me back these like bracelets from a Taylor Swift concert.

664
00:45:37,040 --> 00:45:38,040
Right.

665
00:45:38,040 --> 00:45:39,040
And they're like, let's do this.

666
00:45:39,040 --> 00:45:41,880
Like, that's a that's a new that's another element.

667
00:45:41,880 --> 00:45:43,120
That's a that's a new element.

668
00:45:43,120 --> 00:45:46,440
I saw one of those at a at a presidential rally.

669
00:45:46,440 --> 00:45:49,320
I went to a concert.

670
00:45:49,320 --> 00:45:53,920
I went to a concert recently and I saw the bracelet and put it on.

671
00:45:53,920 --> 00:45:55,240
And then it just started going off.

672
00:45:55,240 --> 00:45:58,120
It scared me for half a second.

673
00:45:58,120 --> 00:46:03,760
You're always thinking and pushing the envelope and then what the drone shows and what they're

674
00:46:03,760 --> 00:46:04,760
doing.

675
00:46:04,760 --> 00:46:07,160
I mean, I can I can.

676
00:46:07,160 --> 00:46:08,860
It's amazing.

677
00:46:08,860 --> 00:46:13,520
My mind kind of explodes at times with with what is going to happen next.

678
00:46:13,520 --> 00:46:16,960
I mean, with with A.I., with A.R., V.R.

679
00:46:16,960 --> 00:46:19,840
I mean, are you all experiencing any of that right now?

680
00:46:19,840 --> 00:46:21,400
A little bit.

681
00:46:21,400 --> 00:46:22,400
I'm working on an idea.

682
00:46:22,400 --> 00:46:27,520
I don't want to share yet, but I'm working on something that I'm going to test.

683
00:46:27,520 --> 00:46:32,080
What's great about the university is I can test it in some of our smaller Olympic sports

684
00:46:32,080 --> 00:46:34,160
and we're going to test it.

685
00:46:34,160 --> 00:46:38,840
And if it goes well, we'll definitely adapt it to football.

686
00:46:38,840 --> 00:46:44,440
So you asked me earlier something you said, like what missed?

687
00:46:44,440 --> 00:46:51,320
You know, we last year spent forty thousand dollars and brought in lasers like, you know,

688
00:46:51,320 --> 00:46:54,240
and I'll be honest with you, like they sort of missed.

689
00:46:54,240 --> 00:46:59,320
You needed you need smoke and you need you need the atmosphere in order to really make

690
00:46:59,320 --> 00:47:02,840
the lasers show up.

691
00:47:02,840 --> 00:47:06,480
But like, but at least I know now.

692
00:47:06,480 --> 00:47:14,560
So we did some specific designs out on the football field during the light show.

693
00:47:14,560 --> 00:47:18,740
So we're always experimenting with with things.

694
00:47:18,740 --> 00:47:21,680
Sometimes they hit, sometimes they they miss.

695
00:47:21,680 --> 00:47:24,840
Sometimes you need to adapt them a little bit.

696
00:47:24,840 --> 00:47:31,160
But we are projecting on the field doing some laser projecting on the field.

697
00:47:31,160 --> 00:47:33,720
We did it last year and that worked out.

698
00:47:33,720 --> 00:47:42,240
But some of the other lasers we put up along every every 10 yards along the right in front

699
00:47:42,240 --> 00:47:43,240
of the fans.

700
00:47:43,240 --> 00:47:51,960
They went up and it was very concert idea and it didn't show up that well.

701
00:47:51,960 --> 00:47:54,080
So it needed more like smoke.

702
00:47:54,080 --> 00:47:55,080
Right.

703
00:47:55,080 --> 00:47:59,200
And I'm like, well, if I fill the I fill the entire bowl with smoke and then they come

704
00:47:59,200 --> 00:48:02,200
out of the TV break, then I'm going to be in trouble.

705
00:48:02,200 --> 00:48:03,200
Right.

706
00:48:03,200 --> 00:48:04,200
Yeah.

707
00:48:04,200 --> 00:48:06,440
How do you get rid of that smoke once you just put it in to do something real cool on

708
00:48:06,440 --> 00:48:07,440
the floor?

709
00:48:07,440 --> 00:48:09,720
How do you get it out real fast?

710
00:48:09,720 --> 00:48:10,720
That would be challenging.

711
00:48:10,720 --> 00:48:13,040
But you guys are going to figure it out.

712
00:48:13,040 --> 00:48:14,040
I'm pretty sure of that.

713
00:48:14,040 --> 00:48:15,040
We'll try.

714
00:48:15,040 --> 00:48:18,040
We'll try anything once.

715
00:48:18,040 --> 00:48:21,800
You're you've been to idea conference.

716
00:48:21,800 --> 00:48:23,800
It's like I've been to the idea conference.

717
00:48:23,800 --> 00:48:30,440
How has that enriched your your perception of your job and what you do?

718
00:48:30,440 --> 00:48:39,680
Man, it's just an amazing community of really good people who care about the industry and

719
00:48:39,680 --> 00:48:47,640
care about each other and help each other and build each other up, share ideas with

720
00:48:47,640 --> 00:48:48,640
each other.

721
00:48:48,640 --> 00:48:53,880
And really, man, a rising tide like, you know, rises all boats.

722
00:48:53,880 --> 00:48:59,600
Like I've watched everyone that attends idea over the I think I went to my first idea conference

723
00:48:59,600 --> 00:49:08,000
in 1998, but I've watched just this industry grow and evolve and and, you know, and I love

724
00:49:08,000 --> 00:49:09,000
it.

725
00:49:09,000 --> 00:49:11,080
It's so much fun to.

726
00:49:11,080 --> 00:49:19,400
I had a boss in Houston say like, what is this idea boondoggle you're going on?

727
00:49:19,400 --> 00:49:20,720
And he challenged me.

728
00:49:20,720 --> 00:49:24,560
He's like, write a write a page review of what you learned.

729
00:49:24,560 --> 00:49:27,200
And I was like, oh, I like that.

730
00:49:27,200 --> 00:49:33,280
And I go, trust me, I have no problem writing a page about what I learned at the idea conference.

731
00:49:33,280 --> 00:49:39,560
Because like we just talked about, there's, you know, this industry is always evolving.

732
00:49:39,560 --> 00:49:48,960
And even on the non the engineering type side, like we're now into IP routers and IP video

733
00:49:48,960 --> 00:49:55,160
systems and and, you know, things are changing quickly.

734
00:49:55,160 --> 00:50:02,640
And I want to be knowledgeable and know what's going on in the industry in order to serve

735
00:50:02,640 --> 00:50:08,560
the folks that report to me and the departments that report to me in the best way.

736
00:50:08,560 --> 00:50:16,600
So no man, ideas great, but more than anything, it's, it's great connecting with with friends

737
00:50:16,600 --> 00:50:21,760
and learning from them and networking with them.

738
00:50:21,760 --> 00:50:27,560
So there, some of the guys there that I met are the reason that I'm sitting here right

739
00:50:27,560 --> 00:50:28,560
now.

740
00:50:28,560 --> 00:50:33,360
They they I went to Houston and I honestly I was fresh out of college.

741
00:50:33,360 --> 00:50:34,880
I didn't know anything.

742
00:50:34,880 --> 00:50:37,640
And I started my Ed at Miami Heat.

743
00:50:37,640 --> 00:50:42,840
I met Sergio and the bulls and I started like pounding them with questions.

744
00:50:42,840 --> 00:50:48,560
And they've, they've been a wealth of knowledge for me and helped me through every little

745
00:50:48,560 --> 00:50:50,320
hurdle that that I've had.

746
00:50:50,320 --> 00:50:53,840
So and I wouldn't have met him without idea.

747
00:50:53,840 --> 00:51:03,760
Now, every conference that I've gone to, I've always come back with more fire, more inspiration

748
00:51:03,760 --> 00:51:10,360
and just more knowledge and business cards and contacts from different people, you know,

749
00:51:10,360 --> 00:51:17,080
to and also challenging myself to take the information back to where I was and to make

750
00:51:17,080 --> 00:51:19,320
things better.

751
00:51:19,320 --> 00:51:24,800
And that that that whole conference is just awesome for that.

752
00:51:24,800 --> 00:51:27,040
I love the competitiveness as well.

753
00:51:27,040 --> 00:51:29,960
Like I want to compete for the best big screen.

754
00:51:29,960 --> 00:51:37,480
I want to win the GMA, you know, like I I told my guys the other day, like I'm tired

755
00:51:37,480 --> 00:51:39,200
of Auburn winning every year.

756
00:51:39,200 --> 00:51:41,040
Like let's step up our game.

757
00:51:41,040 --> 00:51:48,080
Like we, you know, we have good people, we have good ideas, like let's let's elevate.

758
00:51:48,080 --> 00:51:53,020
The problem is like every school is is elevating and it's very competitive.

759
00:51:53,020 --> 00:51:54,020
But I love that.

760
00:51:54,020 --> 00:51:57,960
I love that about the conference is very competitive.

761
00:51:57,960 --> 00:52:00,440
And I mean, and yeah, Auburn does win a lot.

762
00:52:00,440 --> 00:52:02,200
I think the Miami Heat win a lot.

763
00:52:02,200 --> 00:52:07,720
I'm trying to think of who else the Houston Rockets win a lot.

764
00:52:07,720 --> 00:52:14,320
Yeah, some of the hockey stuff is is awesome.

765
00:52:14,320 --> 00:52:21,000
I love I love hockey because there's like so much time in between, you know, intermissions

766
00:52:21,000 --> 00:52:25,160
there to do cool things.

767
00:52:25,160 --> 00:52:28,560
So yeah, no, I love idea.

768
00:52:28,560 --> 00:52:32,600
I think this year is in Boston and I've personally never been to Boston.

769
00:52:32,600 --> 00:52:37,680
So I'm really looking forward to to go in there.

770
00:52:37,680 --> 00:52:41,560
Brandon, I just appreciate your time.

771
00:52:41,560 --> 00:52:49,200
I appreciate you making putting me on your schedule to be able to talk to me about game

772
00:52:49,200 --> 00:52:54,880
day production, to talk to me about how you structure things and how you go about building

773
00:52:54,880 --> 00:53:01,200
teams and and the importance of using students and not always, you know, professionals, because

774
00:53:01,200 --> 00:53:04,560
those students will become the professionals just like yourself.

775
00:53:04,560 --> 00:53:07,600
It's my pleasure.

776
00:53:07,600 --> 00:53:09,080
Thanks for thanks for doing this.

777
00:53:09,080 --> 00:53:12,640
It'll it's going to be fun to follow some of these podcasts.

778
00:53:12,640 --> 00:53:14,160
So it is.

779
00:53:14,160 --> 00:53:20,760
And I mean, the idea of on the jumbotron just came to me one day.

780
00:53:20,760 --> 00:53:28,840
And I mean, I was doing a gig at a local school and I just kept people just react to seeing

781
00:53:28,840 --> 00:53:30,880
themselves on the jumbotron.

782
00:53:30,880 --> 00:53:36,000
And I was like, but they have no idea the behind the scenes of what it takes.

783
00:53:36,000 --> 00:53:42,160
And I was like, I understand the time, the dedication, the hours, the, you know, the

784
00:53:42,160 --> 00:53:47,680
creativity that you need to do this and to always keep it fresh.

785
00:53:47,680 --> 00:53:52,040
And then the other cool thing about it is we get to represent our school.

786
00:53:52,040 --> 00:53:55,840
We get to represent the places where we got our where we got our pieces of paper, our

787
00:53:55,840 --> 00:53:58,140
diploma, our degrees, our whatever.

788
00:53:58,140 --> 00:54:01,620
We get to represent them and tell the story.

789
00:54:01,620 --> 00:54:02,840
That is the other thing.

790
00:54:02,840 --> 00:54:08,920
We're telling a story in real time that's bringing a legacy to what we're doing.

791
00:54:08,920 --> 00:54:13,320
We're documenting things and we're documenting the teams and everything.

792
00:54:13,320 --> 00:54:18,680
I mean, the drone show will be talked about for years.

793
00:54:18,680 --> 00:54:22,320
Volleyball Day will be talked about for years.

794
00:54:22,320 --> 00:54:23,640
And that's what it's all about.

795
00:54:23,640 --> 00:54:31,600
It's about educating, creating, entertaining and setting memories for people that that

796
00:54:31,600 --> 00:54:35,400
they can that they can go back and draw from.

797
00:54:35,400 --> 00:54:37,160
They may remember a score.

798
00:54:37,160 --> 00:54:41,880
They may remember a drive, but they're also going to remember them seeing themselves

799
00:54:41,880 --> 00:54:42,880
on the jumbotron.

800
00:54:42,880 --> 00:54:46,680
They walk away with those memories more than they do the game.

801
00:54:46,680 --> 00:54:52,560
I always have parents tell me like they know their their son or daughter talks about being

802
00:54:52,560 --> 00:54:57,800
held up for the Simba cam more than they or or seeing the mascot more than they did the

803
00:54:57,800 --> 00:54:58,800
winning touchdown.

804
00:54:58,800 --> 00:54:59,800
And those are cool.

805
00:54:59,800 --> 00:55:02,560
Well, again, my friend, I thank you for your time.

806
00:55:02,560 --> 00:55:07,840
I thank you for being on this podcast and keep being creative.

807
00:55:07,840 --> 00:55:08,840
Keep being pioneering.

808
00:55:08,840 --> 00:55:11,320
I cannot wait for the idea that you didn't tell me.

809
00:55:11,320 --> 00:55:12,840
I thought we had a scoop.

810
00:55:12,840 --> 00:55:16,920
I thought we had a scoop, but I cannot wait to see what's going to happen.

811
00:55:16,920 --> 00:55:21,560
Because I when the drone show went up, I mean, even Travis Hunter was talking about it.

812
00:55:21,560 --> 00:55:23,360
Nebraska is a good team and they beat us.

813
00:55:23,360 --> 00:55:24,360
Fair and square.

814
00:55:24,360 --> 00:55:25,360
And we just got to come out and do better.

815
00:55:25,360 --> 00:55:27,880
We got to play Colorado football and that's not Colorado football.

816
00:55:27,880 --> 00:55:29,920
No discredit to the team, good team.

817
00:55:29,920 --> 00:55:30,920
They play a good ball.

818
00:55:30,920 --> 00:55:34,680
But I want to give more credit to the fan base and the way they got the stadium set

819
00:55:34,680 --> 00:55:35,680
up.

820
00:55:35,680 --> 00:55:38,000
They get you here from the time you step foot out your locker room to the time you get to

821
00:55:38,000 --> 00:55:39,000
the field.

822
00:55:39,000 --> 00:55:40,000
Our environment was top 10.

823
00:55:40,000 --> 00:55:41,000
Yeah, I got to give it to them.

824
00:55:41,000 --> 00:55:42,000
I was top 10.

825
00:55:42,000 --> 00:55:43,000
The little light show in the fourth quarter.

826
00:55:43,000 --> 00:55:44,000
That was good too.

827
00:55:44,000 --> 00:55:45,000
I ain't even gonna lie.

828
00:55:45,000 --> 00:55:46,000
That was a good little show, boy.

829
00:55:46,000 --> 00:55:52,000
That fans was loud on third down when you break the huddle, when you get in the huddle.

830
00:55:52,000 --> 00:55:54,000
I can't even think to myself how loud it was.

831
00:55:54,000 --> 00:55:55,000
Yeah, shout out Nebraska.

832
00:55:55,000 --> 00:55:56,000
That was fun.

833
00:55:56,000 --> 00:55:57,000
That was fun.

834
00:55:57,000 --> 00:55:58,000
That was really cool.

835
00:55:58,000 --> 00:55:59,000
I was like, man, Coach Pram is watching the drones.

836
00:55:59,000 --> 00:56:00,000
So that was good.

837
00:56:00,000 --> 00:56:01,000
That was one of my top 10 moments just watching him.

838
00:56:01,000 --> 00:56:02,000
I'm like, man, he's not coaching.

839
00:56:02,000 --> 00:56:03,000
He's just looking around enjoying it.

840
00:56:03,000 --> 00:56:04,000
So that was cool.

841
00:56:04,000 --> 00:56:05,000
He's like, why didn't I think of the drones?

842
00:56:05,000 --> 00:56:06,000
Why didn't I get drones on the Colorado?

843
00:56:06,000 --> 00:56:07,000
But yeah, you guys are just excellent at what you're doing.

844
00:56:07,000 --> 00:56:08,000
Thank you, man.

845
00:56:08,000 --> 00:56:09,000
We got a great team here.

846
00:56:09,000 --> 00:56:10,000
We really do.

847
00:56:10,000 --> 00:56:11,000
It's not me.

848
00:56:11,000 --> 00:56:12,000
I just, I'm not going to lie.

849
00:56:12,000 --> 00:56:34,440
I just try to keep it all going in one direction, but we got an awesome team here and it's

850
00:56:34,440 --> 00:56:35,440
fun.

851
00:56:35,440 --> 00:56:39,000
Maybe we can do a part two one day where we're sitting and talking to the team.

852
00:56:39,000 --> 00:56:40,000
Let's do it.

853
00:56:40,000 --> 00:56:43,840
The people that are being creative and pulling everything together.

854
00:56:43,840 --> 00:56:48,560
We have so many good creatives and good people here that you should do a little zoom call

855
00:56:48,560 --> 00:56:50,280
with four or five of them.

856
00:56:50,280 --> 00:56:53,520
And they know a lot more than I do.

857
00:56:53,520 --> 00:56:54,520
We'll set that up.

858
00:56:54,520 --> 00:56:56,000
We'll definitely set that up.

859
00:56:56,000 --> 00:56:59,440
But again, thank you guys for being on the podcast.

860
00:56:59,440 --> 00:57:01,520
We'll talk to you another time.

861
00:57:01,520 --> 00:57:04,000
See you, man.

862
00:57:04,000 --> 00:57:09,960
Thanks for watching another episode of On the Jumbotron Podcast with host Christopher Lee.

863
00:57:09,960 --> 00:57:14,080
Make sure you like, share and subscribe.

864
00:57:14,080 --> 00:57:18,360
Follow us on Instagram at On the Jumbotron Podcast.

865
00:57:18,360 --> 00:57:21,960
On YouTube, follow it on the Jumbotron.

866
00:57:21,960 --> 00:57:25,920
This podcast is produced by Great Shot Productions.

867
00:57:25,920 --> 00:57:30,240
Opening and break music is produced by DJ LL.

868
00:57:30,240 --> 00:57:37,640
If you're interested in sponsoring the show, email us at OTJ Podcast, booking at gmail.com.

869
00:57:37,640 --> 00:57:43,800
Until next time, stay creative and humble and always entertain, inform and inspire.

