WEBVTT

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I want you to take a second and just look down

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at your smartphone. Or if your phone happens

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to be in your pocket, just look down at the athletic

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shoes on your feet. Yeah, that's a perfect place

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to start. Right. Because you probably don't realize

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this, but you are currently holding or wearing

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literal space technology. Exactly. We have this

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incredibly rigid mental image of what the space

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industry actually is. We picture a launch pad,

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a massive rocket, billionaires in heavy suits,

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mission control rooms. Right, the whole Hollywood

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aesthetic. Exactly. But today, we're doing a

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deep dive into some data from the Space Foundation,

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specifically this incredible presentation by

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their chief operating officer, Shelley Brunswick,

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at the Women Tech Network. And it basically proves

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that you are already standing right in the middle

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of a global space economy. You really are. And

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the crazy part. This industry is practically

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begging you to take a piece of it regardless

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of your background or you know what you went

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to school for Okay, let's unpack this because

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the numbers we are looking at are frankly staggering

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They really are and what's fascinating here is

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the massive almost comical disconnect between

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public perception and economic reality. Oh totally

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When you look at the current state of the global

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space economy, it's valued at four hundred and

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twenty four billion dollars. It's just huge.

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Right. That is not some niche scientific endeavor.

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You know, it is a massive economic engine and

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it's an engine that is fundamentally changing

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how human beings live. And it's not stopping

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at four hundred and twenty four billion either

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because the financial projections specifically

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citing Bank of America in this research, they

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estimate this economy is going to styrocket to

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one point four trillion by the year 2030. Which

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is just around the corner, really. Exactly. And

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by 2040, over three trillion. Trillion with a

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T. Yeah. And to understand how an industry scales

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to three trillion, you have to look at who is

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actually participating. Right. More than 80 nations

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actively operate in space, but literally almost

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every nation, every individual, and every company

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on Earth uses it. Everyone is plugged in. Exactly.

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The nature of the game has fundamentally changed.

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If we look at the historical shift, you know,

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40 years ago, space was essentially just two

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competing governments during the Cold War. Just

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this massive geopolitical chess match. Right.

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It was heavily militarized, highly secretive

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and very male dominated. But today, the pendulum

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has completely swung in the opposite direction.

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We're looking at an inclusive ecosystem that

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spans across 16 different sectors. So we're talking

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data analytics, energy storage, healthcare, advanced

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manufacturing, artificial intelligence, and virtual

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reality. And here is the statistic that forced

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me to just completely re -evaluate everything.

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In the United States... 80 % of the space economy

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is commercial. That's the key right there. It

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is. Because when we hear space economy, we view

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it like an exclusive VIP club, where only Elon

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Musk, Jeff Bezos, and NASA astronauts are on

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the guest list. Yeah, that's a perception. But

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looking at these numbers, it's actually more

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like the internet itself. It's this massive underlying

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infrastructure that powers everything else, from

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agriculture to finance. But on. It's driven by

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everyday jobs, consumer products, services, entrepreneurship.

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And the financial incentives for the everyday

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worker completely back that up. I mean, average

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salaries in the space industry consistently outpace

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comparative sectors. But the real realization

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comes when you look at the tangible outputs.

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If 80 % of this massive economy is commercial,

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they are selling the everyday items we just take

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for granted. Which brings us right back to your

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smartphone and your running shoes. because the

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presentation revealed that a standard cell phone

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alone contains three different types of space

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technology. It does. But I want to pause here

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because it's easy to just list things off. Like,

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how does a cell phone actually connect to a satellite

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or a space probe? So it really comes down to

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the brutal constraints of space travel. In the

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1990s, NASA realized that interplanetary spacecraft

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needed to be much, much smaller. Just to save

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on fuel and launch costs, right? Exactly. But

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they still needed to take high quality photographs

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of other planets. And the existing cameras at

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the time were far too large and required way

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too much power. OK, so what did they do? Well,

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a team at the Jet Propulsion Laboratory invented

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the CMOS active pixel sensor. They essentially

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miniaturized a camera onto a tiny microchip.

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Wow. And that exact technology engineered to

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photograph Mars and Jupiter is the camera lens

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sitting on the back of the smartphone in your

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hand right now. So every time I take a photo,

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I'm literally using interplanetary probe technology.

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You are. That is wild. And it's not just the

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camera, right? It's the GPS navigation that tells

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me where I'm driving. Yep, which relies on atomic

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clocks developed for satellites. And even the

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scratch -resistant glass on the screen traces

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back to the durable coating they had to invent

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for astronaut helmet visors. Right, so they wouldn't

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get scratched by space dust. It's the ultimate

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proving ground. When you engineer a solution

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for a zero -gravity environment with extreme

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temperature fluctuations and massive radiation,

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you inevitably create a highly durable, highly

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efficient technology. I have to call a timeout

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here, though, and play devil's advocate. Go for

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it. Because when I'm watching a mattress commercial

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and they start talking about space age memory

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foam, I immediately assume that is 100 % a marketing

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gimmick. I think most people do. Right. Are you

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telling me NASA actually designed my bed? This

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raises an important question about what technology

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transfer actually is. Because it sounds like

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a gimmick, but it is literal aerospace engineering.

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Seriously? Yeah. Think about the g -force an

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astronaut takes during the launch and reentry

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of a spacecraft. It's immense. In the 1960s,

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during the Apollo era, NASA had to invent a material

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for the seats that would mold to a human body

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to absorb that incredible shock. But then it

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had to return to its original shape so it could

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be reused for different astronauts. Oh, wow.

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So they created temper foam. And decades later,

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that highly specific crash protection material

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is exactly what we sleep on and what lines the

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soles of our athletic shoes to abhor the impact

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of running. That's incredible. And it's not just

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consumer comfort either. The sources dive heavily

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into life -saving medical advancements. Yeah,

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this is where it gets really profound. things

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like mammogram detection and MRIs. And I struggled

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to see the connection there at first. Like, how

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does launching a rocket relate to scanning a

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human body? It connects through the imaging algorithms.

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So when the Hubble Space Telescope was first

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launched, it actually had a flaw in its mirror.

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Oh, right. I remember hearing about that. Yeah.

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And the images of distant galaxies were coming

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back super blurry. So the software engineers

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at NASA had to write highly advanced digital

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imaging algorithms to isolate the stars and clarify

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those blurry pictures. Well, medical researchers

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realized that if this software could spot a faint,

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blurry star against the blackness of space, it

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could probably also spot faint microscopic anomalies

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in human tissue. No way. Yes. That space software

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was adapted to spot microcalcifications in breast

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tissue. which led to non -surgical biopsies and

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vastly improved mammogram detection. It's taking

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the absolute extreme of human engineering and

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applying it to our daily survival. And that extends

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to the broader environment too. The presentation

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highlighted Earth observation satellites. We

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tend to think of satellites as just broadcasting

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television or internet. Right, the basic stuff.

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But they're essentially the nervous system of

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the global economy. They don't just sit up there.

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They power the precise weather predictions that

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allow commercial flights to navigate safely.

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They track global water resources so we know

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where drought is hitting. They even optimize

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agriculture by telling farmers exactly which

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crops are yielding and which need more water,

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down to the square meter. We don't feel our nerves

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firing to regulate our body temperature, and

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we don't see those satellites regulating global

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shipping routes in agriculture. But if you sever

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that nerve, the whole modern world just shuts

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down. Here's where it gets really interesting.

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Because you would think that venture capitalists

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and massive corporations have already mined all

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of this tech. You'd think the gold rush is completely

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over. You'd think so, yeah. But the data highlights

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what the Space Foundation calls the innovation

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gap. Right now, at the NASA Technology Transfer

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Office and the European Space Agency, there are

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thousands of patents just sitting there. Thousands

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of them. They relate to transportation, healthcare,

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pharmaceuticals, energy storage. They are literally

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sitting in a vault waiting for everyday entrepreneurs

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to commercialize them. It is a massive, uncapped

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reservoir of intellectual property. The research

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has already been funded by taxpayers. The engineering

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has already been done by some of the brightest

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minds on the planet. It's just wild. And the

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literal process of accessing this isn't some

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secretive closed -door affair. Anyone can go

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online to the NASA Tech Transfer website, browse

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through categories like robotics or advanced

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materials, and apply for a commercial license.

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Just like that. They are literally waiting for

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business minded individuals to figure out how

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to package these extreme environment solutions

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for the everyday consumer market. But OK, if

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it is this lucrative and there is a clear mathematical

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path to a three trillion dollar economy with

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thousands of cutting edge patents just waiting

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to be claimed. Why isn't every small business

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in the world pivoting to space commerce? There

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has to be a catch. Well, the industry is hitting

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a massive wall. There are three distinct roadblocks

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preventing this explosive growth from happening

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smoothly. OK, what are they? A severe workforce

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shortage, a widening skills deficit, and that

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innovation gap we just outlined. Right. So the

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workforce shortage seems to be a purely demographic

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issue across the US, the European Union, Japan

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and other major economies. The workforce is simply

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aging out. Yeah, it's a huge. The baby boomers

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who built the foundational infrastructure of

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this industry in academia, private manufacturing,

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government agencies, they are all retiring. And

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the critical issue is that there simply aren't

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enough younger workers coming in behind them

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to fill those empty seats. Which crashes directly

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into the second roadblock, the skills deficit.

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The presentation provided a really illuminating

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example from the height of the COVID pandemic

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in 2020. Oh yeah, the tourism example. Exactly.

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The space industry had plenty of open jobs available

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at the time. While concurrently, millions of

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people were displaced from the travel and tourism

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industries. You would think that's a perfect

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match. Right. But they couldn't just plug those

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unemployed people into the open space jobs because

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the displaced workers lack the specific modern

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skills required. It really highlights this intense

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need for constant re -skilling and up -skilling.

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The speaker made a very relatable point about

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how everyone today has to learn new software

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constantly just to function. Oh, absolutely.

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She referenced the very real struggle of having

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to suddenly learn how to use HubSpot or new video

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conferencing tools just to join a meeting. Technology

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is moving so fast that the traditional workforce

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is struggling to keep up with the baseline requirements.

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If we connect this to the bigger picture... It

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becomes clear that this isn't just an engineering

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problem. It is a fundamental labor crisis. Wow.

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And to solve it, the space industry has to completely

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abandon its traditional talent pools. The industry

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is absolutely desperate for non -STEM professionals.

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This part completely blew my mind. Because we

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think of space as purely scientists, physicists,

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mathematicians. Which we do. But the industry

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specifically needs welders. They need electricians.

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They need trades workers for the massive manufacturing

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sector required to build these components. Think

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about what a welder does in the space industry,

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right? They aren't just joining two pieces of

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metal. They're fusing alloys that have to withstand

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the vacuum of space, micrometeorite impacts,

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and thousands of degrees of heat during rocket

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propulsion. That is intense. It is high end,

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extreme environment manufacturing that requires

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master craftsmen, not just PhD students. They

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also desperately need business administrators

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to actually run these new startups and program

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managers to keep complex multi -year missions

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on track and under budget. Exactly. The presentation

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even explicitly stated they need artists like

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musicians, filmmakers and TV creators. Which

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sounds surprising at first. It does. Why artists?

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Because someone has to visualize these habitats.

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Someone has to tell the story. of this new frontier

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to inspire the next generation to actually want

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to work in it. And because of this sheer desperation

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for talent across every conceivable discipline,

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the old barriers to entry have been completely

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erased. That's the silver lining here. The space

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industry is now open to groups that were historically

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shut out. It goes far beyond vital initiatives

00:12:48.690 --> 00:12:51.850
for women and minorities. It explicitly targets

00:12:51.850 --> 00:12:55.000
underrepresented geographies. Like where? Inner

00:12:55.000 --> 00:12:57.659
cities, rural farming communities, different

00:12:57.659 --> 00:13:00.279
regions across the entire globe. The industry

00:13:00.279 --> 00:13:02.399
can no longer afford to be an exclusive club.

00:13:02.620 --> 00:13:05.600
So if I'm a displaced tourism worker or an artist

00:13:05.600 --> 00:13:07.820
or a welder listening to this and I hear there

00:13:07.820 --> 00:13:10.519
are thousands of NASA patents sitting around

00:13:10.519 --> 00:13:13.379
and an industry desperate for my help, my immediate

00:13:13.379 --> 00:13:15.580
thought is, great, let me add them. Right. But

00:13:15.580 --> 00:13:17.840
I can't just walk into the European Space Agency

00:13:17.840 --> 00:13:21.220
and demand a job. What is the actual bridge between

00:13:21.220 --> 00:13:24.740
me and this ecosystem? This is exactly what the

00:13:24.740 --> 00:13:26.960
Space Foundation Center for Innovation and Education

00:13:26.960 --> 00:13:29.759
was built to solve. They developed a highly structured

00:13:29.759 --> 00:13:32.340
five -step workforce development roadmap. And

00:13:32.340 --> 00:13:35.659
those five steps are awareness, access, training,

00:13:36.019 --> 00:13:37.399
connecting, and mentoring. That makes sense.

00:13:37.779 --> 00:13:40.399
Every single program they run operates on this

00:13:40.399 --> 00:13:43.039
pathway to take someone from zero aerospace knowledge

00:13:43.039 --> 00:13:46.179
to active participant. Step one is awareness,

00:13:46.519 --> 00:13:48.899
which is the foundational realization that this

00:13:48.899 --> 00:13:51.899
ecosystem even exists, that it's 80 % commercial

00:13:51.899 --> 00:13:55.360
and that there is a place for your specific skill

00:13:55.360 --> 00:13:58.980
set in it. Step two is access. You know, you

00:13:58.980 --> 00:14:01.710
need a doorway in. The presentation highlights

00:14:01.710 --> 00:14:04.970
several specific access points, like participating

00:14:04.970 --> 00:14:07.610
in the Women Tech Network, engaging with the

00:14:07.610 --> 00:14:10.049
UN Office of Outer Space Affairs, Space for Women

00:14:10.049 --> 00:14:12.870
program, or joining the Space Generation Advisory

00:14:12.870 --> 00:14:15.549
Council. It's about finding the open door that

00:14:15.549 --> 00:14:17.529
aligns with your background. Exactly. From there,

00:14:17.690 --> 00:14:20.039
you move to training. And this isn't necessarily

00:14:20.039 --> 00:14:21.940
a four -year degree, right? Not at all. It could

00:14:21.940 --> 00:14:24.779
mean getting a specific manufacturing certification

00:14:24.779 --> 00:14:27.379
or taking a targeted online course to upskill

00:14:27.379 --> 00:14:29.720
your software knowledge. Then you move to connecting

00:14:29.720 --> 00:14:32.639
with the industry by attending events. And finally,

00:14:33.000 --> 00:14:36.519
mentoring. Finding someone who has already navigated

00:14:36.519 --> 00:14:39.080
this complicated path to help you overcome the

00:14:39.080 --> 00:14:41.940
inevitable roadblocks. And to execute this roadmap,

00:14:42.539 --> 00:14:45.159
they have built incredibly robust practical programs.

00:14:45.840 --> 00:14:47.940
For adults and small businesses looking to transition

00:14:47.940 --> 00:14:51.100
into the industry, they offer the Space Commerce

00:14:51.100 --> 00:14:53.620
Entrepreneurship Program. What does that entail?

00:14:53.779 --> 00:14:56.539
This includes online webinars, virtual and in

00:14:56.539 --> 00:14:59.440
-person workshops, and entrepreneurial podcast

00:14:59.440 --> 00:15:02.480
series to highlight role models. They've already

00:15:02.480 --> 00:15:04.320
successfully helped hundreds of entrepreneurs

00:15:04.320 --> 00:15:07.000
figure out the literal mechanics of licensing

00:15:07.000 --> 00:15:09.440
a patent and building a business model around

00:15:09.440 --> 00:15:11.480
it. But the initiative that really stopped me

00:15:11.480 --> 00:15:14.100
in my tracks was the Junior Space Entrepreneurship

00:15:14.100 --> 00:15:16.240
Program. Oh, it's brilliant. This is aimed at

00:15:16.240 --> 00:15:19.429
K -12 students primarily high schoolers, and

00:15:19.429 --> 00:15:21.049
they aren't just teaching them to memorize the

00:15:21.049 --> 00:15:23.210
names of the planets or build baking soda volcanoes,

00:15:23.470 --> 00:15:26.289
which is what my space education looked like.

00:15:26.450 --> 00:15:28.269
Right, mine too. They put these students into

00:15:28.269 --> 00:15:31.250
teams, and the team's initial mission is to theoretically

00:15:31.250 --> 00:15:34.070
go to Mars and safely return. So they have to

00:15:34.070 --> 00:15:36.669
learn the STEM skills, the math, the biology

00:15:36.669 --> 00:15:39.929
required to survive that journey. But the brilliant

00:15:39.929 --> 00:15:42.690
twist is that once they return to Earth, the

00:15:42.690 --> 00:15:45.940
mission isn't over. They then have to form a

00:15:45.940 --> 00:15:48.600
company and commercialize a product or technology

00:15:48.600 --> 00:15:50.440
they developed during their journey to Mars.

00:15:50.700 --> 00:15:53.019
It is an incredibly sophisticated approach to

00:15:53.019 --> 00:15:56.440
education. By forcing them to commercialize the

00:15:56.440 --> 00:15:59.720
technology, they are learning critical 21st century

00:15:59.720 --> 00:16:02.220
skills. Yes. Whether they eventually become space

00:16:02.220 --> 00:16:04.600
entrepreneurs or go work in a completely different

00:16:04.600 --> 00:16:07.039
sector like finance or health care, they are

00:16:07.039 --> 00:16:10.360
learning project management, marketing, financial

00:16:10.360 --> 00:16:13.940
modeling, team collaboration, all under the exciting

00:16:13.940 --> 00:16:16.460
umbrella of a Mars mission. And for the professionals

00:16:16.460 --> 00:16:18.740
already working or trying to transition in, they

00:16:18.740 --> 00:16:21.659
host massive networking events. The annual Space

00:16:21.659 --> 00:16:24.360
Symposium in Colorado Springs brings in tens

00:16:24.360 --> 00:16:26.940
of thousands of attendees. It's huge. And recognizing

00:16:26.940 --> 00:16:29.039
that networking can't just happen once a year,

00:16:29.340 --> 00:16:32.799
they launched Symposium 365, a digital program

00:16:32.799 --> 00:16:35.700
to keep the global space community actively collaborating

00:16:35.700 --> 00:16:38.860
year round. It all comes back to that collaboration.

00:16:39.259 --> 00:16:41.659
Whether you are dealing with military, commercial,

00:16:41.879 --> 00:16:44.600
civil or international sectors, the technological

00:16:45.370 --> 00:16:47.570
multiplies when the community is connected rather

00:16:47.570 --> 00:16:51.230
than siloed. So if you are driving in your car

00:16:51.230 --> 00:16:54.070
right now or at the gym and you have absolutely

00:16:54.070 --> 00:16:57.799
zero background in aerospace. Yeah. What is literally

00:16:57.799 --> 00:17:00.740
step one for you today? Step one is moving from

00:17:00.740 --> 00:17:03.639
that awareness phase into the access phase. You

00:17:03.639 --> 00:17:06.079
go to SpaceFoundation .org. You look at their

00:17:06.079 --> 00:17:08.640
specific resources. You browse that NASA patent

00:17:08.640 --> 00:17:10.900
database online to see what kind of technology

00:17:10.900 --> 00:17:13.220
actually exists. To see what's out there. Exactly.

00:17:13.480 --> 00:17:16.180
And most importantly, you seek out a mentor through

00:17:16.180 --> 00:17:18.359
organizations like the Women Tech Network or

00:17:18.359 --> 00:17:20.880
the UN Space for Women program, which by the

00:17:20.880 --> 00:17:23.200
way are open to both men and women. You simply

00:17:23.200 --> 00:17:25.160
have to decide to step through the door. So what

00:17:25.160 --> 00:17:26.960
does this all mean? We started this deep dive

00:17:26.960 --> 00:17:31.619
looking at a hidden $424 billion economy. And

00:17:31.619 --> 00:17:33.559
we've traced it all the way down to the realization

00:17:33.559 --> 00:17:36.420
that your unique skills, whether you are working

00:17:36.420 --> 00:17:38.539
in business administration, whether you are a

00:17:38.539 --> 00:17:40.519
creative artist, or whether you work in a completely

00:17:40.519 --> 00:17:43.680
unrelated trade, are desperately needed to help

00:17:43.680 --> 00:17:47.140
push this industry toward that $3 trillion mark.

00:17:47.400 --> 00:17:50.200
They really are. The ultimate takeaway here is

00:17:50.200 --> 00:17:52.900
that space exploration is no longer just about

00:17:52.900 --> 00:17:54.930
looking up at the stars. It is fundamentally

00:17:54.930 --> 00:17:57.549
about bettering life down here on Earth. It's

00:17:57.549 --> 00:18:00.170
about jobs. It's about medical breakthroughs.

00:18:00.170 --> 00:18:02.630
And it's about everyday innovation. And that

00:18:02.630 --> 00:18:04.769
leaves us with a fascinating implication to consider.

00:18:04.960 --> 00:18:08.160
If high schoolers in the Junior Space Entrepreneurship

00:18:08.160 --> 00:18:10.740
Program are learning to build real -world businesses

00:18:10.740 --> 00:18:13.019
by commercializing the technology needed to survive

00:18:13.019 --> 00:18:16.319
on Mars, well, what if the next massive world

00:18:16.319 --> 00:18:19.200
-changing industry on Earth isn't invented to

00:18:19.200 --> 00:18:21.779
solve an Earth problem at all? What if the cure

00:18:21.779 --> 00:18:24.220
to our most pressing terrestrial challenges,

00:18:24.660 --> 00:18:26.799
whether that's in agriculture, water management,

00:18:26.900 --> 00:18:30.720
or healthcare, is accidentally born from simply

00:18:30.720 --> 00:18:32.579
trying to keep human beings alive on another

00:18:32.579 --> 00:18:35.079
planet. How does that change the way we view

00:18:35.079 --> 00:18:38.000
the absolute necessity of space exploration?

00:18:38.680 --> 00:18:40.420
That is an incredible thought to leave on. Thank

00:18:40.420 --> 00:18:42.559
you so much for joining us on this journey today.

00:18:42.880 --> 00:18:44.779
Keep looking closely at the technology around

00:18:44.779 --> 00:18:46.400
you. Keep questioning the boundaries of your

00:18:46.400 --> 00:18:48.740
own industry. And as always, keep learning.
