1
00:00:00,000 --> 00:00:04,240
OK, so you want to know how these top CTOs are using AI

2
00:00:04,240 --> 00:00:06,320
to get a leg up on the competition?

3
00:00:06,320 --> 00:00:09,280
Well, buckle up, because we're diving into this women tech

4
00:00:09,280 --> 00:00:12,400
panel discussion with Fiona Tan from Wayfair,

5
00:00:12,400 --> 00:00:16,000
Michelle Grover at Slalom, and Sheila Jordan over at Honeywell.

6
00:00:16,000 --> 00:00:17,760
And get this, they all agree that it

7
00:00:17,760 --> 00:00:19,800
starts with the customer.

8
00:00:19,800 --> 00:00:21,760
Yeah, what's so interesting is how they each

9
00:00:21,760 --> 00:00:23,760
approach customer experience.

10
00:00:23,760 --> 00:00:25,600
Like take Fiona Tan, for example.

11
00:00:25,600 --> 00:00:28,160
At Wayfair, she's tackling this unique challenge

12
00:00:28,160 --> 00:00:29,820
of selling furniture online.

13
00:00:29,820 --> 00:00:32,160
Which, let's be real, it's not as easy as ordering a book

14
00:00:32,160 --> 00:00:32,960
from Amazon.

15
00:00:32,960 --> 00:00:33,920
It's true.

16
00:00:33,920 --> 00:00:36,600
It's tough trying to put what you want in a sofa into words.

17
00:00:36,600 --> 00:00:38,000
It's like describing a dream.

18
00:00:38,000 --> 00:00:38,600
Totally.

19
00:00:38,600 --> 00:00:40,280
You just know it when you see it.

20
00:00:40,280 --> 00:00:41,000
Exactly.

21
00:00:41,000 --> 00:00:42,920
And Fiona nailed it when she said,

22
00:00:42,920 --> 00:00:45,000
it's hard to describe what you want.

23
00:00:45,000 --> 00:00:46,400
But here's the cool part.

24
00:00:46,400 --> 00:00:48,960
Wayfair is using AI to solve that.

25
00:00:48,960 --> 00:00:51,520
Imagine typing in blue sofa, right?

26
00:00:51,520 --> 00:00:53,880
But instead of getting this generic list,

27
00:00:53,880 --> 00:00:56,800
you get options that actually match your style.

28
00:00:56,800 --> 00:00:57,300
What?

29
00:00:57,300 --> 00:00:57,720
Really?

30
00:00:57,720 --> 00:00:58,040
Yeah.

31
00:00:58,040 --> 00:01:00,720
And maybe even your budget, like based on past purchases.

32
00:01:00,720 --> 00:01:02,960
It's like having a personal AI design consultant.

33
00:01:02,960 --> 00:01:04,280
OK, that's next level.

34
00:01:04,280 --> 00:01:05,280
But how does it even work?

35
00:01:05,280 --> 00:01:07,440
Is it reading our minds or something?

36
00:01:07,440 --> 00:01:09,880
Not quite mind reading.

37
00:01:09,880 --> 00:01:12,640
But AI is getting crazy good at understanding

38
00:01:12,640 --> 00:01:15,080
what customers want, even if they don't

39
00:01:15,080 --> 00:01:16,320
know the right words for it.

40
00:01:16,320 --> 00:01:18,640
Fiona was saying how search optimization has gone way

41
00:01:18,640 --> 00:01:20,280
beyond just basic keywords now.

42
00:01:20,280 --> 00:01:21,240
Oh, interesting.

43
00:01:21,240 --> 00:01:22,480
It's about intent.

44
00:01:22,480 --> 00:01:23,800
So you're searching blue sofa.

45
00:01:23,800 --> 00:01:25,640
AI might figure out you're actually looking

46
00:01:25,640 --> 00:01:27,920
for something modern, minimalist.

47
00:01:27,920 --> 00:01:29,160
For a small apartment.

48
00:01:29,160 --> 00:01:30,960
And then it shows you exactly that,

49
00:01:30,960 --> 00:01:32,620
even if you didn't type those words in.

50
00:01:32,620 --> 00:01:34,360
It's like having a conversation with the search bar.

51
00:01:34,360 --> 00:01:34,920
Totally.

52
00:01:34,920 --> 00:01:38,040
And then there's AI powered recommendations on top of that.

53
00:01:38,040 --> 00:01:40,640
Say you are looking at that blue sofa.

54
00:01:40,640 --> 00:01:42,800
AI can look at your past purchases,

55
00:01:42,800 --> 00:01:44,840
what you've clicked on, even how long you've

56
00:01:44,840 --> 00:01:47,860
looked at certain things, and then recommend other furniture

57
00:01:47,860 --> 00:01:49,160
that fits your style.

58
00:01:49,160 --> 00:01:53,000
And it's not just about how businesses are using AI

59
00:01:53,000 --> 00:01:55,000
to connect with us customers.

60
00:01:55,000 --> 00:01:56,760
They're using it behind the scenes too.

61
00:01:56,760 --> 00:01:57,560
Oh, absolutely.

62
00:01:57,560 --> 00:01:59,320
To totally change the way they operate.

63
00:01:59,320 --> 00:02:01,480
It's like giving every department a superpower.

64
00:02:01,480 --> 00:02:02,120
Yeah.

65
00:02:02,120 --> 00:02:04,880
Michelle Grover from Slalom had this great example.

66
00:02:04,880 --> 00:02:06,340
She was talking about how they're

67
00:02:06,340 --> 00:02:09,160
using AI for these internal processes, right?

68
00:02:09,160 --> 00:02:10,380
And get this.

69
00:02:10,380 --> 00:02:13,120
They actually try it out on their own teams first.

70
00:02:13,120 --> 00:02:14,000
Oh, interesting.

71
00:02:14,000 --> 00:02:15,640
Before even giving it to clients.

72
00:02:15,640 --> 00:02:18,680
So it's like they're perfecting the recipe in-house

73
00:02:18,680 --> 00:02:21,080
before they serve it up to their clients.

74
00:02:21,080 --> 00:02:21,640
Exactly.

75
00:02:21,640 --> 00:02:23,520
And she said one of the biggest areas

76
00:02:23,520 --> 00:02:27,080
is just automating all those repetitive tasks.

77
00:02:27,080 --> 00:02:28,720
That everybody hates.

78
00:02:28,720 --> 00:02:30,000
Think about being a lawyer having

79
00:02:30,000 --> 00:02:34,000
to go through pages and pages of contracts.

80
00:02:34,000 --> 00:02:35,320
Summarizing everything.

81
00:02:35,320 --> 00:02:38,720
Or a developer stuck analyzing lines of code.

82
00:02:38,720 --> 00:02:39,560
Hours.

83
00:02:39,560 --> 00:02:40,200
Yeah.

84
00:02:40,200 --> 00:02:42,960
AI can just knock those tasks out super fast.

85
00:02:42,960 --> 00:02:44,040
Huge time saver.

86
00:02:44,040 --> 00:02:44,560
Right.

87
00:02:44,560 --> 00:02:45,840
And what's interesting is how Michelle

88
00:02:45,840 --> 00:02:48,000
was talking about the effect on employees.

89
00:02:48,000 --> 00:02:51,240
When AI takes over those tasks, it frees them up

90
00:02:51,240 --> 00:02:52,600
to do more strategic work.

91
00:02:52,600 --> 00:02:53,480
More creative work.

92
00:02:53,480 --> 00:02:54,560
So it's a win-win.

93
00:02:54,560 --> 00:02:56,520
For everyone, it makes you wonder,

94
00:02:56,520 --> 00:02:58,800
what could you do if AI took over some

95
00:02:58,800 --> 00:03:00,520
of your more mundane tasks?

96
00:03:00,520 --> 00:03:01,080
Right.

97
00:03:01,080 --> 00:03:03,880
And this is just the beginning.

98
00:03:03,880 --> 00:03:06,040
Another area where AI is making a difference

99
00:03:06,040 --> 00:03:07,720
is in knowledge management.

100
00:03:07,720 --> 00:03:09,600
Michelle and Sheila Jordan from Honeywell both

101
00:03:09,600 --> 00:03:10,360
talked about this.

102
00:03:12,800 --> 00:03:15,200
Just think about all the times that you're at work searching

103
00:03:15,200 --> 00:03:16,560
for, like information.

104
00:03:16,560 --> 00:03:17,320
Oh, constantly.

105
00:03:17,320 --> 00:03:17,820
Right.

106
00:03:17,820 --> 00:03:21,160
Company policies, project details, technical specs.

107
00:03:21,160 --> 00:03:21,920
It never ends.

108
00:03:21,920 --> 00:03:22,440
Yeah.

109
00:03:22,440 --> 00:03:24,040
And it's always urgent when you need it.

110
00:03:24,040 --> 00:03:24,960
Of course.

111
00:03:24,960 --> 00:03:27,960
And AI can make it so easy to find what you need right

112
00:03:27,960 --> 00:03:29,000
when you need it.

113
00:03:29,000 --> 00:03:32,320
It's like having your own personal research assistant

114
00:03:32,320 --> 00:03:33,720
available 24-7.

115
00:03:33,720 --> 00:03:35,840
No more digging through endless files

116
00:03:35,840 --> 00:03:38,160
or sending those emails, like, does anyone know where to find?

117
00:03:38,160 --> 00:03:38,600
Right.

118
00:03:38,600 --> 00:03:39,280
I love that.

119
00:03:39,280 --> 00:03:40,280
It's a game changer.

120
00:03:40,280 --> 00:03:41,880
And then there's this whole world

121
00:03:41,880 --> 00:03:44,200
of predictive analytics.

122
00:03:44,200 --> 00:03:45,920
That's where things get really cool.

123
00:03:45,920 --> 00:03:46,840
No, tell me more.

124
00:03:46,840 --> 00:03:50,200
So companies are using it to forecast their sales,

125
00:03:50,200 --> 00:03:53,440
find new opportunities, even kind of predict

126
00:03:53,440 --> 00:03:55,280
risks before they happen.

127
00:03:55,280 --> 00:03:56,920
So it's not just about working faster.

128
00:03:56,920 --> 00:03:58,160
It's about working smarter.

129
00:03:58,160 --> 00:03:58,680
Exactly.

130
00:03:58,680 --> 00:04:00,880
Sheila had this amazing example.

131
00:04:00,880 --> 00:04:04,240
Honeywell is using AI to predict shipping delays.

132
00:04:04,240 --> 00:04:04,760
Wow.

133
00:04:04,760 --> 00:04:06,880
With like crazy accuracy.

134
00:04:06,880 --> 00:04:09,880
They're looking at weather patterns, historical data,

135
00:04:09,880 --> 00:04:12,480
even port congestion in real time.

136
00:04:12,480 --> 00:04:14,560
So they can see into the future almost.

137
00:04:14,560 --> 00:04:15,360
Yeah.

138
00:04:15,360 --> 00:04:18,320
And before we move on to the whole ethics side of things,

139
00:04:18,320 --> 00:04:21,080
maybe we can switch gears and talk about how companies are

140
00:04:21,080 --> 00:04:24,040
actually putting these AI solutions into practice.

141
00:04:24,040 --> 00:04:27,160
OK, so we've talked about all these amazing things

142
00:04:27,160 --> 00:04:29,160
AI can do for customer experience

143
00:04:29,160 --> 00:04:30,600
for internal operations.

144
00:04:30,600 --> 00:04:33,720
But where do you even start with implementing it?

145
00:04:33,720 --> 00:04:35,600
It seems like a huge undertaking.

146
00:04:35,600 --> 00:04:36,200
Totally.

147
00:04:36,200 --> 00:04:38,280
It can definitely feel overwhelming.

148
00:04:38,280 --> 00:04:40,920
But one thing all three CTOs agreed on

149
00:04:40,920 --> 00:04:43,640
was the importance of starting small.

150
00:04:43,640 --> 00:04:46,680
Sheila Jordan from Honeywell had this great analogy.

151
00:04:46,680 --> 00:04:49,840
She talked about finding those big bets in AI.

152
00:04:49,840 --> 00:04:50,800
Oh, I like that.

153
00:04:50,800 --> 00:04:54,600
Don't sweat the small stuff, those incremental improvements.

154
00:04:54,600 --> 00:04:57,240
Find those areas where AI can make a real difference

155
00:04:57,240 --> 00:04:58,280
for your business.

156
00:04:58,280 --> 00:04:59,400
And then really go for it.

157
00:04:59,400 --> 00:05:01,320
So it's about picking your battles,

158
00:05:01,320 --> 00:05:04,560
finding those high impact areas where AI can really shine.

159
00:05:04,560 --> 00:05:05,440
Exactly.

160
00:05:05,440 --> 00:05:06,980
And speaking of battles, they were all

161
00:05:06,980 --> 00:05:11,400
in agreement about one crucial thing for success.

162
00:05:11,400 --> 00:05:12,120
Data quality.

163
00:05:12,120 --> 00:05:12,760
Of course.

164
00:05:12,760 --> 00:05:13,260
Yeah.

165
00:05:13,260 --> 00:05:14,840
Fion Tan said it best.

166
00:05:14,840 --> 00:05:18,080
Feeding AI bad data is like teaching a chef

167
00:05:18,080 --> 00:05:19,480
with spoiled ingredients.

168
00:05:19,480 --> 00:05:21,160
You can't expect a Michelin star meal.

169
00:05:21,160 --> 00:05:21,660
It's true.

170
00:05:21,660 --> 00:05:22,960
Garbage in, garbage out, right?

171
00:05:22,960 --> 00:05:24,080
Exactly.

172
00:05:24,080 --> 00:05:27,160
And you need that good data to train effective AI models,

173
00:05:27,160 --> 00:05:27,920
obviously.

174
00:05:27,920 --> 00:05:31,080
And Fion has actually talked about how AI itself

175
00:05:31,080 --> 00:05:32,800
can help improve data quality.

176
00:05:32,800 --> 00:05:33,960
Wow, interesting.

177
00:05:33,960 --> 00:05:35,960
Yeah, it's like AI being a data detective,

178
00:05:35,960 --> 00:05:38,200
uncovering those inconsistencies, errors

179
00:05:38,200 --> 00:05:39,960
that you might not even know are there.

180
00:05:39,960 --> 00:05:42,520
So it's like AI is auditing itself in a way.

181
00:05:42,520 --> 00:05:43,020
Yeah.

182
00:05:43,020 --> 00:05:44,980
Making sure it has the best information to work with.

183
00:05:44,980 --> 00:05:46,600
To make those Michelin star meals.

184
00:05:46,600 --> 00:05:47,480
Exactly.

185
00:05:47,480 --> 00:05:47,960
Exactly.

186
00:05:47,960 --> 00:05:49,600
Now, of course, there's the question of,

187
00:05:49,600 --> 00:05:51,560
what about the humans in all of this?

188
00:05:51,560 --> 00:05:52,760
That's sad for sure.

189
00:05:52,760 --> 00:05:56,200
And all three CTOs were very clear.

190
00:05:56,200 --> 00:06:00,480
AI is about augmenting human capabilities, not replacing us.

191
00:06:00,480 --> 00:06:01,280
OK, good.

192
00:06:01,280 --> 00:06:04,120
It's about working together, collaborating.

193
00:06:04,120 --> 00:06:06,800
Michelle Grover, she really emphasized this.

194
00:06:06,800 --> 00:06:08,980
Upskilling and reskilling your workforce

195
00:06:08,980 --> 00:06:11,480
for this new AI-powered future.

196
00:06:11,480 --> 00:06:13,600
And it's not just tech skills either, by the way.

197
00:06:13,600 --> 00:06:14,240
Yeah, it makes sense.

198
00:06:14,240 --> 00:06:16,000
It's about critical thinking, problem solving.

199
00:06:16,000 --> 00:06:16,400
It's very typical.

200
00:06:16,400 --> 00:06:18,000
All those human skills that are going

201
00:06:18,000 --> 00:06:20,360
to be even more important as AI becomes more powerful.

202
00:06:20,360 --> 00:06:22,720
Because we're the ones who have to guide it and stuff.

203
00:06:22,720 --> 00:06:23,220
Right.

204
00:06:23,220 --> 00:06:26,240
We have to know how to use it effectively, ethically.

205
00:06:26,240 --> 00:06:29,160
So there's a lot of exciting opportunities on the horizon.

206
00:06:29,160 --> 00:06:33,560
And we've only just scratched the surface of what AI can do.

207
00:06:33,560 --> 00:06:35,520
But what really struck me was what

208
00:06:35,520 --> 00:06:37,440
Michelle said at the very end.

209
00:06:37,440 --> 00:06:40,840
She said, AI is going to amplify our capabilities,

210
00:06:40,840 --> 00:06:41,960
both good and bad.

211
00:06:41,960 --> 00:06:42,880
Oh, wow.

212
00:06:42,880 --> 00:06:44,320
It's a tool, right?

213
00:06:44,320 --> 00:06:48,360
And like any tool, it can be used to create or to destroy.

214
00:06:48,360 --> 00:06:50,080
So the question for all of us is,

215
00:06:50,080 --> 00:06:52,520
how are we going to use this powerful technology?

216
00:06:52,520 --> 00:06:54,280
What will we choose to build with it?

217
00:06:54,280 --> 00:06:56,520
It's a big question and a lot to think about.

218
00:06:56,520 --> 00:06:58,400
So for anyone listening, if this all

219
00:06:58,400 --> 00:07:01,000
sounds a little intimidating, don't worry.

220
00:07:01,000 --> 00:07:03,800
You don't have to become an AI expert overnight.

221
00:07:03,800 --> 00:07:05,440
But maybe start by asking yourself,

222
00:07:05,440 --> 00:07:09,200
what are some of those big bets in your own work or industry

223
00:07:09,200 --> 00:07:10,920
where AI could really make a difference?

224
00:07:10,920 --> 00:07:14,100
Because one thing's for sure, AI is here to stay.

225
00:07:14,100 --> 00:07:16,560
And it's only going to become more important in the years

226
00:07:16,560 --> 00:07:44,120
to come.

