We kind of touched on this too, but I think the
best thing that data teams and marketing teams
can do is to work more collaboratively together.
I think in my experience, I feel like a lot of
times people who work on data teams, like they
want to kind of go off and fix and build and
come back with like the solution. Right. But
I don't think marketers always know exactly what
they need or what they're looking for. It's like
an iteration of seeing the data. So like we might
ask for something and then we're like, wait a
second, that doesn't look like how I thought
it was going to look. There must be something
else I'm missing. What if we look at it this
way? And so I think when teams can work very
collaboratively to not like build, you know,
this fully baked automated report but to start
to dig into like what are the questions we really
need to know and how do we want to answer them
and how do we want to visualize that and come
to some sort of agreement before like the full
mechanics start happening I think I think teams
can work better because then there starts to
get this like well that's not what you asked
for and it's like no it's not sorry can I have
something else