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All right, so get ready because today we're diving

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into something delicious.

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Mm, seems intriguing.

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We're talking AI and wine.

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Okay.

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And you know, you're someone who clearly appreciates

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the finer things in life and staying ahead of the curve.

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I try to be.

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So, case in point, Moe Hennessy.

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The champagne.

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As in the Moe and Chandon Moe Hennessy.

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Yeah.

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You know, the luxury powerhouse.

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Right, of course.

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Well, they just invested in a company called French Bloom

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and get this.

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Let me guess.

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They make alcohol-free sparkling wine.

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Wow.

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Interesting.

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I wouldn't have put those two things together.

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Right, this is what I love about these deep dives,

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these aha moments.

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And this isn't some side project for them.

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This is Moe Hennessy putting their money

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where their mouth is.

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It signals a real shift in the very definition of luxury.

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Totally.

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This is not just a trend towards healthier options.

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It's bigger than that.

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This is about even the most prestigious brands in the world

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adapting to a new landscape.

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Exactly.

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And what I find so fascinating here

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is how French Bloom is winning over these luxury connoisseurs.

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Because they're not just taking out the alcohol.

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No, no, they're using a very specific and delicate process

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to make sure those aromas and flavors stay put.

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Okay, so walk me through this.

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How do you gently evict the alcohol

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without ruining the whole party?

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Well, think of it like this.

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They use specific organic grapes, Chardonnay and Pinot Noir

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that can handle this process without losing their vibrancy.

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Okay.

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And then they gently remove the alcohol

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using a combination of techniques,

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including something called vacuum distillation

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at really low temperatures.

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Yeah.

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And that's what ensures that the delicate aromas

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and flavors of the grapes are preserved,

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resulting in a final product that really does rival

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that traditional sparkling wine.

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Okay, that's impressive.

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So they're pulling off a magic trick basically.

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Yeah.

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Making the alcohol disappear

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while keeping all that deliciousness intact.

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Yeah, it's pretty clever.

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And it really speaks to that larger trend

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of mindful drinking, you know?

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And that demand for those sophisticated

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non-alcoholic options.

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So big question, is this a fad

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or are we witnessing the birth of a whole new era

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in the beverage industry?

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Well, that is the million dollar question, isn't it?

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Yeah.

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But I mean, when a luxury giant like Moet Hennessy

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makes a move like this,

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it's a pretty good indication

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that the winds of change are blowing.

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Consumers, especially those who appreciate

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quality and craftsmanship,

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they're looking for ways to enjoy, you know,

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the finer things in life

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without compromising their wellbeing.

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Totally.

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Okay, but let's talk about how we even find these wines

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in the first place, right?

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Because, you know, I love browsing

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those dusty old wine shops.

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Of course, yeah.

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But now we've got AI playing sommelier.

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It's true, the world of Ryan is changing so fast.

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I mean, it's revolutionizing the way we even discover

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and experience wine, you know?

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Imagine you're standing in the wine aisle.

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Oh, I know that feeling.

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Completely overwhelmed by choices, right?

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Yes.

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And suddenly you've got an AI sommelier

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right there in your pocket,

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ready to guide you to that perfect bottle.

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Yeah, like those apps, right?

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Vivino and AI Sultanis.

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But are we really at a point

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where we're trusting an algorithm

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with something as personal as like taste?

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Convince me this isn't just a gimmick.

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That's a good question.

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I mean, you're right, taste is so subjective,

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but that's kind of where the magic happens.

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These platforms, they're powered by these massive data sets.

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We're talking millions of user reviews, tasting notes,

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information about which wines pair well with certain foods.

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It analyzes all of this and kind of connects the dots

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between your preferences and the wines

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that are most likely to tickle your fancy.

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So it's not just random?

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No, not at all.

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Okay, so AI Sultanis, they claim they can actually

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boost wine sales by like 18%

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just by using their recommendations.

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I mean, that sounds almost too good to be true.

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What's the catch?

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Well, it's a bold claim.

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18% is a big jump, but there's actual data to back it up.

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Retailers who have integrated AI Sultanis

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into their systems are seeing those kinds of increases.

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And the reason it works is because it really takes out

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the guesswork for the consumer, you know?

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Think about it, how many times have you stood

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in front of a wall of wine

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just feeling totally paralyzed by indecision?

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Oh, 100%.

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I usually just end up texting you for a recommendation.

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There you go.

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So this is the solution, right?

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We all just hand over our palates to AI and call it a day.

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I don't think so.

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While these apps are fantastic tools,

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they're not meant to replace the human element entirely.

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There's still something magical

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about walking into a wine shop,

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chatting with a knowledgeable staff member.

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Maybe get surprised by a bottle

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you'd never pick out yourself, you know?

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Yeah, it's like that saying the best wine

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is the one you drink with good company.

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You can't really replicate that with an algorithm.

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Exactly, and that's why I think we're seeing

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this fascinating blend of technology

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and tradition kind of emerging now.

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Take for example, Vitas Wine and Bistro in Singapore.

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They've dedicated their entire space

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to showcasing Asian wines,

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a category that's often overlooked.

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I hear about them, yeah.

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I mean, they're like pioneers.

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They're shining a light on all these hidden gems.

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But what's the AI connection?

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Well, they might not be using

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AI-powered recommendations yet,

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but their very existence, right,

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is a testament to how technology can really support

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and amplify our passion for wine.

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They're using it to manage their inventory,

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to connect with customers all around the world,

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and to really share their story

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in a way that wouldn't be possible

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without these digital tools.

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It's like they're using technology strategically,

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not as a crutch, but as a megaphone,

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to share their love for these unique wines.

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Yeah, exactly.

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And then on the other hand,

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you have the Vino the app, right,

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actually opening up a brick and mortar store.

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Oh wow.

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It's like they're saying,

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hey, we believe in the power of technology,

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but we also understand that some things

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are just best experienced in person.

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I love that it's bridging the gap

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between the digital and the physical.

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It really is.

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They're creating a space where data

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and human connection can coexist.

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It's the best of both worlds.

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Exactly.

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And I think that's what the future of wine is all about.

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It's not about choosing sides.

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It's about finding that sweet spot

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where technology just enhances and elevates

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the things we love most about this ancient beverage.

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I love that.

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Speaking of bridging the gap,

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did you hear about United Airlines?

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They're going with canned wines now,

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for economy class.

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Really?

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Yeah.

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I hadn't heard that.

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Part of me is like, really?

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Canned wine.

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But then I think, you know, long flight, it happens.

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Yeah, it's interesting, right,

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because it sounds kind of strange at first,

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but it's actually a pretty brilliant move

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when you think about it.

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The logistics of it alone, aluminum cans,

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they're so much lighter than glass bottles,

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which obviously means less fuel consumption.

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Oh, for sure.

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They're way easier to recycle.

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They take up less space.

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So it's kind of a win-win

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for the airlines and the environment.

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Totally.

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The sustainability angle I get, for sure.

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But let's be honest, canned wine has always had

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a bit of an image problem, right?

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Can they really guarantee the quality?

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You're not wrong, you know?

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There was a bit of a stigma around canned wine,

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but the technology has really come a long way.

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The canning process these days

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actually helps protect the wine from light and oxygen,

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two things that can really ruin a good bottle.

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Oh, interesting.

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Faster than you can say turbulence.

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So are you telling me that that little aluminum tube

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might actually be fresher than what I'm pouring

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from my fancy bottle at home?

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I mean, it's entirely possible.

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And this is where consumer perception just needs

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to catch up with the innovation a little bit,

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because we're so used to associating certain things,

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like the cork, you know?

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And the heavy bottle with quality,

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but sometimes those best experiences

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come in the most unexpected packages.

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All right, you've convinced me,

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next time I'm flying economy,

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I'm giving that canned wine a try.

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Do it.

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Now let's shift gears a bit.

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You know those massive wine lists

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they hand you at fancy restaurants?

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Oh yeah.

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I'm convinced they're intentionally designed

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to confuse me into ordering the most expensive bottle.

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Well, there's actually a fascinating psychology

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behind how those lists are constructed.

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I mean, they really are kind of subtly,

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and sometimes not so subtly,

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designed to influence your choices.

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Pricing is a huge part of that.

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Oh, for sure.

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It's like, well, this bottle is five times the price,

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so it must be good.

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Right. Exactly.

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Studies have shown that we really do tend

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to equate higher prices with higher quality,

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even when it comes to something like taste,

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which is so subjective.

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But our brains love a good reward, right?

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And that perception of luxury,

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even if it's just a perception,

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it triggers those pleasure centers.

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So they're basically hacking our brains

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with fancy fonts and dollar signs.

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It really is a bit sneaky.

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But it's not just the price though, right?

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What else is going on?

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Well, think about the descriptions they use too.

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Words like, like velvety, robust, opulent.

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They're appealing to our senses, right?

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Creating an expectation before we even take a sip.

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And even the layout matters.

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Have you ever noticed how they highlight certain wines,

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maybe with a box or a special font?

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You know, now that you mention it, yes.

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It's like they're saying,

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sst, order this one, you won't regret it,

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except maybe my bank account will.

279
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Exactly.

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Which again, it's all part of the game.

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But here's the thing.

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I think understanding these tactics

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doesn't ruin the experience.

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If anything, I think it just allows you

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to be a more informed consumer.

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You can kind of appreciate the art of persuasion

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that goes into crafting those lists.

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So next time I'm facing the wine list,

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the size of the novel,

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I should channel my inner Sherlock Holmes.

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Look for the clues and not be afraid to like ask questions.

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Exactly.

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A good sommelier will be delighted to guide you.

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And they might even have like some hidden gems

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up their sleeve that aren't even on the main list.

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Speaking of hidden gems,

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we talked about how AI is changing the game

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from those personalized recommendations

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to supporting these innovative wineries

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like Vitus over in Singapore.

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But this whole journey has me thinking,

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what does the future hold for the world of wine?

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It is an exciting time to be a wine enthusiast.

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Climate change is definitely pushing the boundaries

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of traditional wine regions.

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For one, we're seeing places like England, for example,

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which you wouldn't typically associate with vineyards

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emerging as like these serious contenders

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in the sparkling wine market.

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Yeah, like that collaboration between Tate and Jer

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and Domaine Evermonde.

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Who would thought England would be giving Champagne

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a run for its money?

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I know, right?

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It's amazing, but it's a real testament

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to human ingenuity adaptation.

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And as climate change continues to impact

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growing conditions around the world,

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I think we're just gonna see even more unexpected players

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kind of emerge experimenting with different grape varieties,

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different production techniques.

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It's gonna be fascinating to see what happens.

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And let's not forget the people behind the wine.

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We touched on this earlier,

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but with Reese Witherspoon launching her own brand,

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Drop of Sunshine.

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Yes.

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It just seems like consumers are really craving

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more than just to drink these days.

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They want a story.

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They want a connection to the people

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and the values behind the label.

333
00:10:59,880 --> 00:11:00,720
Absolutely.

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And there's a growing awareness around sustainability,

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social impact, female empowerment in the wine industry.

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Consumers wanna know that their purchases

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are aligning with their values.

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And they're willing to support brands

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that really share that vision.

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So it's not just about what's in the bottle anymore.

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It's about that entire experience

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from the vineyard to the table.

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It's about innovation, it's about sustainability,

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and it's about celebrating the people

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who really pour their heart and soul

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into crafting these amazing wines.

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Well said.

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And as we raise a glass to the future of wine,

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I think we can all agree

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that it's gonna be a delicious adventure.

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Cheers to that.

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And for our listeners,

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we've really just barely scratched the surface here.

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So as you explore the world of wine,

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keep your eyes open, keep your palates adventurous,

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and never be afraid to embrace the unexpected.

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You never know, your next favorite bottle

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might just come with a side of artificial intelligence

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or a really heartwarming story of tradition and innovation.

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Until next time, happy sipping.