1 00:00:00,000 --> 00:00:02,760 Okay, so get this, imagine, right? 2 00:00:02,760 --> 00:00:04,880 Imagine you're sipping on some wine, 3 00:00:04,880 --> 00:00:08,060 but like not just any wine, this wine is older than time. 4 00:00:08,060 --> 00:00:09,700 Older than time itself. 5 00:00:09,700 --> 00:00:11,600 Well, okay, maybe not actually older than time, 6 00:00:11,600 --> 00:00:14,960 but get this, it is older than any liquid wine 7 00:00:14,960 --> 00:00:16,000 anyone's ever found. 8 00:00:16,000 --> 00:00:17,960 Oh wow, that's pretty old. 9 00:00:17,960 --> 00:00:18,800 I know, right? 10 00:00:18,800 --> 00:00:20,440 And that's what we're diving into today, 11 00:00:20,440 --> 00:00:22,540 all the cool stuff happening in the wine world 12 00:00:22,540 --> 00:00:23,880 from ancient discoveries, 13 00:00:23,880 --> 00:00:25,640 like that old wine I just mentioned. 14 00:00:25,640 --> 00:00:27,120 Which we will definitely come back to. 15 00:00:27,120 --> 00:00:28,080 Oh yeah, definitely. 16 00:00:28,080 --> 00:00:32,360 But also like AI sommeliers, climate change, you name it. 17 00:00:32,360 --> 00:00:34,000 We're looking at all the big things 18 00:00:34,000 --> 00:00:35,520 shaking up the industry. 19 00:00:35,520 --> 00:00:37,640 So basically consider this your cheat sheet 20 00:00:37,640 --> 00:00:39,520 to sounding like a total wine expert. 21 00:00:39,520 --> 00:00:40,800 And the thing I love about wine 22 00:00:40,800 --> 00:00:43,140 is it's not just about what's in the glass, you know? 23 00:00:43,140 --> 00:00:44,920 It's a reflection of history, culture, 24 00:00:44,920 --> 00:00:47,260 how we see the future, all of that. 25 00:00:47,260 --> 00:00:49,120 And this discovery we're about to talk about 26 00:00:49,120 --> 00:00:50,640 really highlights that. 27 00:00:50,640 --> 00:00:53,160 Right, because this wasn't like finding a forgotten bottle 28 00:00:53,160 --> 00:00:54,540 in your grandma's basement. 29 00:00:54,540 --> 00:00:57,940 This was a whole Roman tomb, unearthed in Spain 30 00:00:57,940 --> 00:01:00,600 and inside, liquid gold. 31 00:01:00,600 --> 00:01:01,800 Or well, liquid wine, I guess. 32 00:01:01,800 --> 00:01:03,440 The world's oldest known liquid wine. 33 00:01:03,440 --> 00:01:05,040 And you know, honestly, the age 34 00:01:05,040 --> 00:01:06,760 is just the tip of the iceberg. 35 00:01:06,760 --> 00:01:08,800 This tomb, it's like a time capsule. 36 00:01:08,800 --> 00:01:11,360 They found separate urns, one for a man, one for a woman. 37 00:01:11,360 --> 00:01:13,600 His had the wine, hers had perfume, jewels, 38 00:01:13,600 --> 00:01:14,440 things like that. 39 00:01:14,440 --> 00:01:15,960 And right there, you've got a glimpse 40 00:01:15,960 --> 00:01:18,660 into burial practices from 2,000 years ago. 41 00:01:18,660 --> 00:01:22,120 Social hierarchy, even gender roles, just incredible. 42 00:01:22,120 --> 00:01:24,200 Wow, talk about a history lesson in a bottle. 43 00:01:24,200 --> 00:01:25,040 Yeah. 44 00:01:25,040 --> 00:01:26,760 But okay, let's jump forward a couple thousand years 45 00:01:26,760 --> 00:01:29,280 to like right now, because the wine world 46 00:01:29,280 --> 00:01:31,080 is changing faster than ever. 47 00:01:31,080 --> 00:01:34,760 And AI, yeah, AI wants to be your new sommelier. 48 00:01:34,760 --> 00:01:36,000 It's wild, isn't it? 49 00:01:36,000 --> 00:01:38,920 Like this app, A. Sultana, it's basically trying 50 00:01:38,920 --> 00:01:41,920 to be your own personal wine guru. 51 00:01:41,920 --> 00:01:44,000 Picture this, you're at a restaurant, 52 00:01:44,000 --> 00:01:47,100 staring at this massive wine list, totally lost. 53 00:01:47,100 --> 00:01:48,720 You just snap a photo and boom, 54 00:01:48,720 --> 00:01:51,520 this app tells you exactly what to order with your meal. 55 00:01:51,520 --> 00:01:53,880 Okay, see now that's something I could actually use. 56 00:01:53,880 --> 00:01:56,380 Those giant wine lists are intimidating. 57 00:01:56,380 --> 00:01:58,640 Speaking of which, I read that this A. Sultana thing 58 00:01:58,640 --> 00:02:01,200 is really pushing for shorter wine lists in general. 59 00:02:01,200 --> 00:02:02,040 Oh, absolutely. 60 00:02:02,040 --> 00:02:03,600 Their whole thing is a shorter list, 61 00:02:03,600 --> 00:02:05,260 a more curated selection actually makes 62 00:02:05,260 --> 00:02:07,320 for a better dining experience. 63 00:02:07,320 --> 00:02:08,160 Yeah, that makes sense. 64 00:02:08,160 --> 00:02:10,960 It's less about being overwhelmed with choices 65 00:02:10,960 --> 00:02:14,040 and more about like focusing on quality, right? 66 00:02:14,040 --> 00:02:15,800 Maybe even discovering something unexpected. 67 00:02:15,800 --> 00:02:17,420 Exactly, and this whole idea, 68 00:02:17,420 --> 00:02:19,680 this move toward those curated experiences, 69 00:02:19,680 --> 00:02:21,960 it's not just wine, it's everywhere. 70 00:02:21,960 --> 00:02:25,260 Restaurants, yeah, but also fashion, travel, you name it. 71 00:02:25,260 --> 00:02:27,360 It's this bigger cultural shift, I think. 72 00:02:27,360 --> 00:02:29,680 People are craving simplicity, 73 00:02:29,680 --> 00:02:32,160 meaning quality over quantity. 74 00:02:32,160 --> 00:02:34,620 So it's not just about algorithms and data then, 75 00:02:34,620 --> 00:02:37,440 it's tapping into something, I don't know, deeper. 76 00:02:37,440 --> 00:02:40,680 And speaking of something kind of big and impactful, 77 00:02:40,680 --> 00:02:42,920 we gotta talk about how climate change is affecting, 78 00:02:42,920 --> 00:02:44,440 well, everyone's favorite drink. 79 00:02:44,440 --> 00:02:45,400 Yeah, no doubt. 80 00:02:45,400 --> 00:02:47,320 And this is where things get really interesting 81 00:02:47,320 --> 00:02:50,920 because it's this story of like contrasting fortunes 82 00:02:50,920 --> 00:02:51,960 in the wine world. 83 00:02:51,960 --> 00:02:53,240 What, like what do you mean? 84 00:02:53,240 --> 00:02:54,900 Well, you've got places like Burgundy, right? 85 00:02:54,900 --> 00:02:57,560 One of the most famous wine regions in the world. 86 00:02:57,560 --> 00:03:01,000 And they're getting hit hard, like really hard. 87 00:03:01,000 --> 00:03:02,320 What, by climate change? 88 00:03:02,320 --> 00:03:04,320 Yeah, extreme weather is wreaking havoc, 89 00:03:04,320 --> 00:03:07,720 too much rain, one minute frost the next, then hailstorms. 90 00:03:07,720 --> 00:03:08,720 It's been brutal. 91 00:03:08,720 --> 00:03:10,520 They're saying this could be one of Burgundy's 92 00:03:10,520 --> 00:03:12,680 worst vintages in decades. 93 00:03:12,680 --> 00:03:14,480 Oh no, so does that mean less wine? 94 00:03:14,480 --> 00:03:15,560 Almost definitely. 95 00:03:15,560 --> 00:03:18,240 Lower yields are pretty much guaranteed at this point, 96 00:03:18,240 --> 00:03:21,720 which you guessed it, usually means higher prices. 97 00:03:21,720 --> 00:03:24,160 Not exactly what Burgundy lovers wanna hear. 98 00:03:24,160 --> 00:03:25,160 Definitely not. 99 00:03:25,160 --> 00:03:27,320 But hey, on a brighter note, I read that England's 100 00:03:27,320 --> 00:03:30,160 wine industry is actually growing because of climate change. 101 00:03:30,160 --> 00:03:32,600 Yeah, it's kind of ironic, isn't it? 102 00:03:32,600 --> 00:03:34,360 They're not immune to the challenges, of course. 103 00:03:34,360 --> 00:03:36,840 They've got their own issues with too much rain, 104 00:03:36,840 --> 00:03:38,000 mildew, that kind of thing. 105 00:03:38,000 --> 00:03:40,400 But overall, the warmer temperatures are actually 106 00:03:40,400 --> 00:03:41,320 a good thing for them. 107 00:03:41,320 --> 00:03:43,520 They can grow grapes now that they never could before. 108 00:03:43,520 --> 00:03:46,800 So it's opening up all these cool possibilities. 109 00:03:46,800 --> 00:03:49,840 Wow, so it's like some traditional wine regions 110 00:03:49,840 --> 00:03:52,760 are struggling while others are suddenly emerging 111 00:03:52,760 --> 00:03:54,400 as the new kids on the block. 112 00:03:54,400 --> 00:03:57,520 Adaptability, innovation, sounds like those are key 113 00:03:57,520 --> 00:04:00,440 for anyone in the wine biz these days. 114 00:04:00,440 --> 00:04:02,160 And it's not just about adapting though, right? 115 00:04:02,160 --> 00:04:04,240 We're talking full on innovation too. 116 00:04:04,240 --> 00:04:07,740 Like, have you heard about this VIK winery in Chile? 117 00:04:07,740 --> 00:04:09,760 They're putting their wine in tubes. 118 00:04:09,760 --> 00:04:11,480 Oh yeah, the 100 milliliter tubes, right? 119 00:04:11,480 --> 00:04:12,920 I saw that, it's pretty wild. 120 00:04:12,920 --> 00:04:14,000 Wild in a good way. 121 00:04:14,000 --> 00:04:15,840 I think so, I mean, for one thing, 122 00:04:15,840 --> 00:04:18,160 it's definitely a big move for sustainability. 123 00:04:18,160 --> 00:04:20,960 Less waste, easier transport, all that. 124 00:04:20,960 --> 00:04:23,600 But it's also like, they're kind of reinventing 125 00:04:23,600 --> 00:04:25,640 the whole experience of drinking wine too. 126 00:04:25,640 --> 00:04:27,480 Okay, yeah, I can see that. 127 00:04:27,480 --> 00:04:31,080 Sipping some fancy Chilean Cabernet Franc from a tube. 128 00:04:31,080 --> 00:04:33,200 It's definitely different, kind of makes you rethink things. 129 00:04:33,200 --> 00:04:35,560 Right, and speaking of shaking things up, 130 00:04:35,560 --> 00:04:39,880 there's that news about Berry Bros and Rudd, 131 00:04:39,880 --> 00:04:41,000 you know, the British wine merchant? 132 00:04:41,000 --> 00:04:43,320 Oh yeah, the fancy one with the royal warrants 133 00:04:43,320 --> 00:04:44,160 and everything? 134 00:04:44,160 --> 00:04:45,680 That's the one, they're launching their own 135 00:04:45,680 --> 00:04:48,340 online wine auction platform. 136 00:04:48,340 --> 00:04:50,800 Interesting, but I guess it makes sense, doesn't it? 137 00:04:50,800 --> 00:04:53,320 With everyone wanting those rare vintages and everything. 138 00:04:53,320 --> 00:04:55,160 Totally, and if you're gonna buy and sell 139 00:04:55,160 --> 00:04:57,600 those kinds of wines, Berry Bros is definitely 140 00:04:57,600 --> 00:05:00,120 a name you trust, they've been around forever. 141 00:05:00,120 --> 00:05:02,520 That's true, there's something about those auctions though, 142 00:05:02,520 --> 00:05:03,360 isn't there? 143 00:05:03,360 --> 00:05:06,280 The bidding, the excitement, people dropping 144 00:05:06,280 --> 00:05:09,040 like thousands of dollars on a single bottle. 145 00:05:09,040 --> 00:05:11,460 It's a whole world, and it makes you wonder 146 00:05:11,460 --> 00:05:13,540 what even justifies those prices? 147 00:05:13,540 --> 00:05:16,000 We see wines from Australia going for hundreds, 148 00:05:16,000 --> 00:05:17,760 sometimes even thousands of dollars. 149 00:05:17,760 --> 00:05:20,760 Yeah, like that Basse Philip Reserve Pinot Noir, 150 00:05:20,760 --> 00:05:23,640 I think it was, almost a thousand bucks a bottle. 151 00:05:23,640 --> 00:05:26,920 So what is it, just like scarcity, is that the main thing? 152 00:05:26,920 --> 00:05:28,800 Scarcity's a big part of it for sure. 153 00:05:28,800 --> 00:05:30,360 The fewer bottles out there, the more people 154 00:05:30,360 --> 00:05:32,460 are willing to pay, but it's more than that. 155 00:05:32,460 --> 00:05:34,520 It's also the reputation of the winery, 156 00:05:34,520 --> 00:05:36,080 the vineyard itself, you know? 157 00:05:36,080 --> 00:05:37,560 Like how well known it is. 158 00:05:37,560 --> 00:05:40,800 Yeah, but also the actual land where the Greeks are grown, 159 00:05:40,800 --> 00:05:42,980 the soil, the climate, the whole thing, 160 00:05:42,980 --> 00:05:46,680 they call it terroir, and it makes every wine unique. 161 00:05:46,680 --> 00:05:48,720 And then there's the aging potential. 162 00:05:48,720 --> 00:05:50,600 Some wines are meant to be drunk young, 163 00:05:50,600 --> 00:05:52,320 but others, they get better with age, 164 00:05:52,320 --> 00:05:54,340 and that can drive the price up too. 165 00:05:54,340 --> 00:05:56,440 So you're basically investing in something 166 00:05:56,440 --> 00:05:59,320 that's only gonna get more valuable over time, 167 00:05:59,320 --> 00:06:01,840 like a fine wine version of, I don't know, 168 00:06:01,840 --> 00:06:02,920 a stock or something. 169 00:06:02,920 --> 00:06:04,780 Kind of, yeah, but of course, 170 00:06:04,780 --> 00:06:06,960 just like with any investment, there's risk. 171 00:06:06,960 --> 00:06:09,360 Even the most iconic wines can see their prices 172 00:06:09,360 --> 00:06:12,900 go up and down, like Penfold's Binot 170, for example, 173 00:06:12,900 --> 00:06:15,740 another Australian one, amazing wine, 174 00:06:15,740 --> 00:06:17,280 but the price has actually gone down a bit 175 00:06:17,280 --> 00:06:18,120 in the last few years. 176 00:06:18,120 --> 00:06:20,000 Oh, really, so even those big name wines 177 00:06:20,000 --> 00:06:22,160 aren't immune to market trends and stuff? 178 00:06:22,160 --> 00:06:23,440 Nope, it just shows you. 179 00:06:23,440 --> 00:06:25,480 The wine world, it's always changing. 180 00:06:25,480 --> 00:06:28,640 Everything affects it, from the weather to, 181 00:06:28,640 --> 00:06:29,800 well, maybe even the launch 182 00:06:29,800 --> 00:06:32,680 of a new online auction platform, who knows? 183 00:06:32,680 --> 00:06:34,020 Speaking of change, though, 184 00:06:34,020 --> 00:06:35,960 I think we should come back to this whole AI thing. 185 00:06:35,960 --> 00:06:38,360 Yeah, okay, we were talking about Aseltana 186 00:06:38,360 --> 00:06:40,520 and how it suggests pairings, but like, 187 00:06:40,520 --> 00:06:42,200 zoom out a little bit. 188 00:06:42,200 --> 00:06:44,400 What happens when everyone's walking around 189 00:06:44,400 --> 00:06:46,840 with an AI sommelier in their pocket? 190 00:06:46,840 --> 00:06:48,600 Does that change the game completely? 191 00:06:48,600 --> 00:06:49,440 That's a good question. 192 00:06:49,440 --> 00:06:52,280 I mean, do we even need human sommeliers anymore 193 00:06:52,280 --> 00:06:54,280 if everyone has an app that can do the job? 194 00:06:54,280 --> 00:06:55,320 That's what I'm wondering. 195 00:06:55,320 --> 00:06:56,680 And what about the whole experience 196 00:06:56,680 --> 00:06:58,720 of learning about wine? 197 00:06:58,720 --> 00:07:01,320 Does it all become about data and algorithms then? 198 00:07:01,320 --> 00:07:03,400 It could, like, will we get to a point 199 00:07:03,400 --> 00:07:05,200 where AI is basically telling us 200 00:07:05,200 --> 00:07:06,400 what we should and shouldn't like, 201 00:07:06,400 --> 00:07:09,120 no more experimenting, no more happy accidents, 202 00:07:09,120 --> 00:07:10,580 or could it be the opposite? 203 00:07:10,580 --> 00:07:13,000 Could it actually make wine less intimidating, 204 00:07:13,000 --> 00:07:14,840 more accessible for the average person? 205 00:07:14,840 --> 00:07:16,760 Okay, yeah, I see both sides. 206 00:07:16,760 --> 00:07:18,940 It could be really cool, but also, I don't know, 207 00:07:18,940 --> 00:07:20,940 maybe a little scary if it goes too far. 208 00:07:22,100 --> 00:07:24,040 It's a lot to think about, that's for sure. 209 00:07:24,040 --> 00:07:28,280 So where does this leave us, the wine lovers of the world? 210 00:07:28,280 --> 00:07:31,240 What does it all mean for the future 211 00:07:31,240 --> 00:07:34,040 of how we experience wine? 212 00:07:34,040 --> 00:07:36,000 That is the million dollar question, isn't it? 213 00:07:36,000 --> 00:07:38,500 And honestly, I don't think anyone really knows for sure. 214 00:07:38,500 --> 00:07:40,680 It's exciting in a way, 215 00:07:40,680 --> 00:07:43,120 but I think if we take a step back away from the trends 216 00:07:43,120 --> 00:07:44,200 and the tech and all that, 217 00:07:44,200 --> 00:07:46,280 it really comes down to something pretty basic. 218 00:07:46,280 --> 00:07:47,260 Curiosity. 219 00:07:47,260 --> 00:07:50,640 Exactly, that willingness to be open to something new, 220 00:07:50,640 --> 00:07:52,920 even if it seems a little weird at first. 221 00:07:52,920 --> 00:07:56,000 That Chilean wine in a tube, why not, give it a shot? 222 00:07:56,000 --> 00:08:01,000 Or maybe your AI sommelier suggests a Slovenian Pinot Grigio. 223 00:08:01,920 --> 00:08:03,120 You might end up loving it. 224 00:08:03,120 --> 00:08:03,940 I like that. 225 00:08:03,940 --> 00:08:06,780 So it's about embracing the unexpected, 226 00:08:06,780 --> 00:08:09,920 whether it's some new technology, a whole new wine region, 227 00:08:09,920 --> 00:08:11,400 or just a different way of thinking 228 00:08:11,400 --> 00:08:12,440 about what's in our glass. 229 00:08:12,440 --> 00:08:14,080 Yes, because wine, 230 00:08:14,080 --> 00:08:16,000 it's not just about the liquid itself, right? 231 00:08:16,000 --> 00:08:17,800 It's the whole experience, the connections, 232 00:08:17,800 --> 00:08:19,840 the conversations that happen over a bottle. 233 00:08:19,840 --> 00:08:20,820 It's a journey. 234 00:08:20,820 --> 00:08:23,880 You're discovering new flavors, new places, new cultures. 235 00:08:23,880 --> 00:08:26,180 And maybe even like challenging your own ideas 236 00:08:26,180 --> 00:08:28,280 about what makes a good wine good. 237 00:08:28,280 --> 00:08:29,120 Exactly. 238 00:08:29,120 --> 00:08:30,840 So yeah, next time you're at a restaurant, 239 00:08:30,840 --> 00:08:33,760 staring at that huge wine list, totally lost, 240 00:08:33,760 --> 00:08:36,560 or even just at the store, trying to take something out, 241 00:08:36,560 --> 00:08:38,760 just remember what we talked about today. 242 00:08:38,760 --> 00:08:41,520 Don't be afraid to try something new, 243 00:08:41,520 --> 00:08:42,760 be open to surprises, 244 00:08:42,760 --> 00:08:46,360 and hey, never be afraid to ask for a recommendation. 245 00:08:46,360 --> 00:08:48,040 Couldn't have said it better myself. 246 00:08:48,040 --> 00:08:49,440 It sounds like the future of wine 247 00:08:49,440 --> 00:08:50,840 is gonna be pretty amazing. 248 00:08:50,840 --> 00:08:51,880 But you know what? 249 00:08:51,880 --> 00:08:54,000 Whether it's a wine that's a thousand years old 250 00:08:54,000 --> 00:08:55,540 or something brand new, 251 00:08:55,540 --> 00:08:57,860 I think the best wine is always the one that, you know, 252 00:08:57,860 --> 00:08:59,400 makes you think, it brings people together. 253 00:08:59,400 --> 00:09:00,240 Cheers to that. 254 00:09:00,240 --> 00:09:19,240 Cheers to that.