1 00:00:00,000 --> 00:00:02,640 Hey everyone, welcome back. 2 00:00:02,640 --> 00:00:03,920 Ready for another deep dive. 3 00:00:03,920 --> 00:00:06,560 We're cracking open the Winemaker's Daily Brief today. 4 00:00:06,560 --> 00:00:07,680 Sounds good to me. 5 00:00:07,680 --> 00:00:08,960 They've got a whole thing on AI 6 00:00:08,960 --> 00:00:11,040 predicting vintage is wild, right? 7 00:00:11,040 --> 00:00:12,600 Yeah, that's the future. 8 00:00:12,600 --> 00:00:15,400 But before we go full tech, 9 00:00:15,400 --> 00:00:17,080 let's talk LeBron James. 10 00:00:17,080 --> 00:00:17,920 Okay. 11 00:00:17,920 --> 00:00:20,200 And Cognac Hennessy, specifically. 12 00:00:20,200 --> 00:00:21,440 Interesting combo. 13 00:00:21,440 --> 00:00:26,000 Right, so they're really leaning 14 00:00:26,000 --> 00:00:27,320 into this partnership with him. 15 00:00:27,320 --> 00:00:28,480 I've seen the ads, yeah. 16 00:00:28,480 --> 00:00:31,560 Yeah, limited edition bottle, his face on it. 17 00:00:31,560 --> 00:00:32,600 Bold move. 18 00:00:32,600 --> 00:00:35,240 And they even like redesigned their logo a bit, 19 00:00:35,240 --> 00:00:36,640 put a basketball thing on it. 20 00:00:38,480 --> 00:00:39,800 Trying to appeal to. 21 00:00:39,800 --> 00:00:41,240 Yeah, it's not just about LeBron's fans, 22 00:00:41,240 --> 00:00:42,360 so I'm sure that doesn't hurt. 23 00:00:42,360 --> 00:00:43,200 Right, right. 24 00:00:43,200 --> 00:00:44,920 Hennessy, like all these luxury brands, 25 00:00:44,920 --> 00:00:46,800 they're realizing they gotta stay relevant. 26 00:00:46,800 --> 00:00:47,920 Younger crowd. 27 00:00:47,920 --> 00:00:49,680 Exactly, more diverse too. 28 00:00:49,680 --> 00:00:51,720 Makes you wonder, are we gonna see more of this? 29 00:00:51,720 --> 00:00:53,280 Cognac and basketball. 30 00:00:53,280 --> 00:00:57,000 Well, yeah, but also like luxury brands in general. 31 00:00:57,000 --> 00:01:00,800 Partnering up with athletes, musicians, that whole world. 32 00:01:00,800 --> 00:01:02,480 It's a thought, isn't it? 33 00:01:02,480 --> 00:01:03,400 See how it plays out. 34 00:01:03,400 --> 00:01:04,800 Definitely something to watch. 35 00:01:04,800 --> 00:01:07,600 But let's shift gears a bit. 36 00:01:07,600 --> 00:01:12,600 From basketball courts to, well, our own health. 37 00:01:12,680 --> 00:01:13,520 Okay. 38 00:01:13,520 --> 00:01:14,340 Never hear about red wine, 39 00:01:14,340 --> 00:01:15,640 maybe having some health benefits. 40 00:01:15,640 --> 00:01:16,720 I mean, who hasn't? 41 00:01:16,720 --> 00:01:19,720 But isn't it all like one glass a day kind of thing? 42 00:01:19,720 --> 00:01:20,680 That's where it gets interesting. 43 00:01:20,680 --> 00:01:23,520 So there's this UK nutritionist, Tim Spector. 44 00:01:23,520 --> 00:01:24,360 Okay. 45 00:01:24,360 --> 00:01:25,640 He's saying it's all about these things 46 00:01:25,640 --> 00:01:27,120 called polyphenols. 47 00:01:27,120 --> 00:01:27,960 Poly what now? 48 00:01:27,960 --> 00:01:31,760 Polyphenols, they're like naturally in plants. 49 00:01:31,760 --> 00:01:32,600 Okay. 50 00:01:32,600 --> 00:01:34,560 And they act as antioxidants in our bodies. 51 00:01:34,560 --> 00:01:35,680 Right, those are good things. 52 00:01:35,680 --> 00:01:36,520 Exactly. 53 00:01:36,520 --> 00:01:39,320 And red wine, turns out it's packed with them. 54 00:01:39,320 --> 00:01:41,760 More so than like white wine. 55 00:01:41,760 --> 00:01:42,640 Way more. 56 00:01:42,640 --> 00:01:44,160 It's all in how they're made. 57 00:01:44,160 --> 00:01:46,560 Red wines, they ferment with the grape skins, 58 00:01:46,560 --> 00:01:47,480 seeds, all that. 59 00:01:47,480 --> 00:01:48,320 Okay. 60 00:01:48,320 --> 00:01:49,700 And that's where a lot of the polyphenols hang out. 61 00:01:49,700 --> 00:01:50,540 Makes sense. 62 00:01:50,540 --> 00:01:52,480 White wine, they kind of skip that part. 63 00:01:52,480 --> 00:01:53,320 Exactly. 64 00:01:53,320 --> 00:01:55,360 So you get a much lower polyphenol count. 65 00:01:55,360 --> 00:01:58,280 So if you're looking for those antioxidants. 66 00:01:58,280 --> 00:02:00,160 Red's the way to go, at least according to this. 67 00:02:00,160 --> 00:02:01,480 Interesting. 68 00:02:01,480 --> 00:02:03,120 I'm always up for learning more about this stuff. 69 00:02:03,120 --> 00:02:03,940 Me too. 70 00:02:03,940 --> 00:02:04,780 Yeah. 71 00:02:04,780 --> 00:02:06,280 But there's one polyphenol in particular 72 00:02:06,280 --> 00:02:07,840 that's been getting a lot of attention. 73 00:02:07,840 --> 00:02:08,680 Yeah. 74 00:02:08,680 --> 00:02:10,320 Yeah, it's called resveratrol. 75 00:02:10,320 --> 00:02:12,360 Resveratrol, rings a bell. 76 00:02:12,360 --> 00:02:15,520 Right, it's in grapes and obviously in red wine too. 77 00:02:15,520 --> 00:02:16,360 Okay. 78 00:02:16,360 --> 00:02:19,360 And they think it might have some pretty powerful effects. 79 00:02:19,360 --> 00:02:22,440 Antioxidant, anti-inflammatory, all that. 80 00:02:22,440 --> 00:02:25,280 So like what, heart health, that kind of thing? 81 00:02:25,280 --> 00:02:26,120 I think 10 of that. 82 00:02:26,120 --> 00:02:26,940 Yeah. 83 00:02:26,940 --> 00:02:29,160 And even like reducing the risk of some cancers. 84 00:02:29,160 --> 00:02:30,000 Wow. 85 00:02:30,000 --> 00:02:32,320 Early days, research wise, you know. 86 00:02:32,320 --> 00:02:33,160 Of course, yeah. 87 00:02:33,160 --> 00:02:35,000 But promising stuff, for sure. 88 00:02:35,000 --> 00:02:36,320 Yeah, no, I'm following. 89 00:02:36,320 --> 00:02:37,380 But, and this is important. 90 00:02:37,380 --> 00:02:38,220 Always. 91 00:02:38,220 --> 00:02:40,680 Before everyone goes crazy stocking their wine sellers. 92 00:02:40,680 --> 00:02:41,520 Right, right. 93 00:02:41,520 --> 00:02:44,120 Moderation, even this Tim Spector guy, 94 00:02:44,120 --> 00:02:46,000 he's all about the 80-20 rule. 95 00:02:46,000 --> 00:02:46,840 Meaning? 96 00:02:46,840 --> 00:02:50,280 Like 80% of the time, eat healthy, all the good stuff. 97 00:02:50,280 --> 00:02:51,120 Yeah. 98 00:02:51,120 --> 00:02:52,040 And the other 20%. 99 00:02:52,040 --> 00:02:55,080 Little indulgences, like that glass of red wine. 100 00:02:55,080 --> 00:02:56,520 Balance, I like it. 101 00:02:56,520 --> 00:02:59,480 So it's not a free pass to drink a whole bottle every night. 102 00:02:59,480 --> 00:03:00,320 Definitely not. 103 00:03:00,320 --> 00:03:03,120 It's more about like enjoying it 104 00:03:03,120 --> 00:03:04,720 as part of a healthy lifestyle. 105 00:03:04,720 --> 00:03:05,800 Right, makes sense. 106 00:03:05,800 --> 00:03:07,600 And maybe, just maybe, 107 00:03:07,600 --> 00:03:10,240 getting a few extra health perks along the way. 108 00:03:10,240 --> 00:03:11,400 Who knew? 109 00:03:11,400 --> 00:03:13,080 Speaking of things bouncing back, 110 00:03:13,080 --> 00:03:14,720 let's talk Napa Valley. 111 00:03:14,720 --> 00:03:15,560 Okay. 112 00:03:15,560 --> 00:03:17,260 Remember how hard tourism got hit? 113 00:03:17,260 --> 00:03:18,600 Oh yeah, during the pandemic, 114 00:03:18,600 --> 00:03:20,280 rough time for travel everywhere. 115 00:03:20,280 --> 00:03:22,240 Well, Napa's back in a big way. 116 00:03:22,240 --> 00:03:23,560 Like not just back to normal. 117 00:03:23,560 --> 00:03:24,560 Arrr. 118 00:03:24,560 --> 00:03:27,280 Last year alone, almost four million visitors. 119 00:03:27,280 --> 00:03:29,280 Wow, that's a lot of wine. 120 00:03:29,280 --> 00:03:31,120 Right, and all those tourists. 121 00:03:31,120 --> 00:03:33,600 They brought in something like $2.5 billion 122 00:03:33,600 --> 00:03:34,680 to the local economy. 123 00:03:34,680 --> 00:03:35,640 That's impressive. 124 00:03:35,640 --> 00:03:36,480 Totally. 125 00:03:36,480 --> 00:03:37,680 But here's the thing, 126 00:03:37,680 --> 00:03:40,120 it's not just the same old Napa crowd anymore. 127 00:03:40,120 --> 00:03:42,000 Oh, how so? 128 00:03:42,000 --> 00:03:43,960 More diverse, younger people, 129 00:03:43,960 --> 00:03:46,440 even a growing LGBTQ presence. 130 00:03:46,440 --> 00:03:48,440 Interesting, so it's adapting. 131 00:03:48,440 --> 00:03:49,400 Exactly. 132 00:03:49,400 --> 00:03:51,600 And businesses there are paying attention. 133 00:03:51,600 --> 00:03:54,080 Wineries are offering different kinds of experiences. 134 00:03:54,080 --> 00:03:54,920 Like what? 135 00:03:54,920 --> 00:03:56,200 You know, more inclusive stuff, 136 00:03:56,200 --> 00:03:58,000 and restaurants are changing their menus too. 137 00:03:58,000 --> 00:03:59,680 To appeal to this new crowd. 138 00:03:59,680 --> 00:04:00,520 Exactly. 139 00:04:00,520 --> 00:04:01,760 They're even doing music festivals, 140 00:04:01,760 --> 00:04:02,760 like Bottle Rock. 141 00:04:02,760 --> 00:04:03,880 Bottle Rock, I've heard of that. 142 00:04:03,880 --> 00:04:04,880 It's huge. 143 00:04:04,880 --> 00:04:05,720 Yeah. 144 00:04:05,720 --> 00:04:07,080 So yeah, Napa's a great example of like, 145 00:04:07,080 --> 00:04:08,160 rolling with the punches. 146 00:04:08,160 --> 00:04:09,440 Reinventing itself. 147 00:04:09,440 --> 00:04:10,280 Yeah, exactly. 148 00:04:10,280 --> 00:04:11,120 Yeah. 149 00:04:11,120 --> 00:04:12,960 But, even with all the changes, 150 00:04:12,960 --> 00:04:13,800 Yeah. 151 00:04:13,800 --> 00:04:15,000 They're not forgetting about the environment. 152 00:04:15,000 --> 00:04:15,840 Good. 153 00:04:15,840 --> 00:04:17,760 They've got this green lodging program, 154 00:04:17,760 --> 00:04:20,040 encouraging hotels to be more eco-friendly. 155 00:04:20,040 --> 00:04:21,360 So it's not just about the money. 156 00:04:21,360 --> 00:04:23,200 Right, it's about finding that balance. 157 00:04:23,200 --> 00:04:24,680 Sustainability is key. 158 00:04:24,680 --> 00:04:25,800 Absolutely. 159 00:04:25,800 --> 00:04:28,720 But, our wine tour isn't over yet. 160 00:04:28,720 --> 00:04:30,080 Time to hop over to France. 161 00:04:30,080 --> 00:04:31,480 Ooh la la. 162 00:04:31,480 --> 00:04:32,600 Bordeaux specifically. 163 00:04:32,600 --> 00:04:33,440 Wow. 164 00:04:33,440 --> 00:04:35,600 Things are getting very interesting, 165 00:04:35,600 --> 00:04:37,560 and very expensive over there. 166 00:04:37,560 --> 00:04:39,960 Ooh, do you tell? 167 00:04:39,960 --> 00:04:41,200 Let's start with Chateau Palmer. 168 00:04:41,200 --> 00:04:42,240 They're kind of a big deal. 169 00:04:42,240 --> 00:04:43,840 I know Chateau Palmer. 170 00:04:43,840 --> 00:04:46,560 So they just re-released their 2014 vintage. 171 00:04:46,560 --> 00:04:47,400 A good year. 172 00:04:47,400 --> 00:04:48,920 Supposed to be fantastic. 173 00:04:48,920 --> 00:04:50,520 But that's not even the big news. 174 00:04:50,520 --> 00:04:51,360 There's more. 175 00:04:51,360 --> 00:04:54,680 This was their first ever fully biodynamic wine. 176 00:04:54,680 --> 00:04:56,720 Biodynamic, now that's a whole other. 177 00:04:56,720 --> 00:04:59,320 Yeah, it's not just organic, it's like next level. 178 00:04:59,320 --> 00:05:03,600 So, what, no pesticides, herbicides, that kind of thing? 179 00:05:03,600 --> 00:05:04,680 Way beyond that. 180 00:05:04,680 --> 00:05:07,200 Like, the whole vineyard is a living thing. 181 00:05:07,200 --> 00:05:08,040 Okay. 182 00:05:08,040 --> 00:05:10,600 They use compost, special herbal treatments, 183 00:05:10,600 --> 00:05:12,640 even pay attention to the lunar cycles. 184 00:05:12,640 --> 00:05:15,000 The moon, now that's dedication. 185 00:05:15,000 --> 00:05:15,840 Right. 186 00:05:15,840 --> 00:05:18,640 It's all about working with nature, not against it. 187 00:05:18,640 --> 00:05:19,720 Sounds intense. 188 00:05:19,720 --> 00:05:20,600 It is. 189 00:05:20,600 --> 00:05:23,400 But the results, at least according to the tasting notes, 190 00:05:23,400 --> 00:05:24,400 are incredible. 191 00:05:24,400 --> 00:05:25,240 Let's hear it. 192 00:05:25,240 --> 00:05:27,480 Cedar, dark berries, tobacco leaf, 193 00:05:27,480 --> 00:05:28,640 it's supposed to be amazing. 194 00:05:28,640 --> 00:05:30,080 A decade old, it better be. 195 00:05:30,080 --> 00:05:30,920 Right. 196 00:05:30,920 --> 00:05:32,720 But all this, it comes at a price. 197 00:05:32,720 --> 00:05:33,600 I bet it does. 198 00:05:33,600 --> 00:05:37,200 We're talking a 56% markup from the original release price. 199 00:05:37,200 --> 00:05:38,240 Ouch. 200 00:05:38,240 --> 00:05:39,520 Makes you wonder if it's really worth it. 201 00:05:39,520 --> 00:05:41,200 Right, that's the big question. 202 00:05:41,200 --> 00:05:44,440 But hold on, because Bordeaux is full of surprises today. 203 00:05:44,440 --> 00:05:45,880 Oh, we're not done. 204 00:05:45,880 --> 00:05:46,760 Not even close. 205 00:05:46,760 --> 00:05:47,720 We're staying in the region, 206 00:05:47,720 --> 00:05:49,200 but switching gears completely. 207 00:05:49,200 --> 00:05:50,200 Okay, I'm intrigued. 208 00:05:50,200 --> 00:05:51,360 Picture this. 209 00:05:51,360 --> 00:05:53,160 Famous Bordeaux estate. 210 00:05:53,160 --> 00:05:54,000 I'm picturing it. 211 00:05:54,000 --> 00:05:55,920 Decides to make a white blend, 212 00:05:56,880 --> 00:05:58,920 using grapes from the Rhone Valley. 213 00:05:58,920 --> 00:06:02,840 Whoa, wait, Rhone grapes in Bordeaux? 214 00:06:02,840 --> 00:06:03,680 I know, right? 215 00:06:03,680 --> 00:06:04,720 Practically unheard of. 216 00:06:04,720 --> 00:06:06,760 Unconventional, to say the least. 217 00:06:06,760 --> 00:06:10,640 Right, like Rhone grapes, they're known for their sunshine, 218 00:06:10,640 --> 00:06:12,640 not exactly Bordeaux's climate. 219 00:06:12,640 --> 00:06:14,120 So what's the thinking there? 220 00:06:14,120 --> 00:06:15,000 You got me curious. 221 00:06:15,000 --> 00:06:17,440 So it all started during the pandemic. 222 00:06:17,440 --> 00:06:18,880 They were kind of stuck, you know. 223 00:06:18,880 --> 00:06:19,920 Everyone was. 224 00:06:19,920 --> 00:06:21,600 True, but this Chateau de Saint, 225 00:06:21,600 --> 00:06:24,360 they used the time to really study their land. 226 00:06:24,360 --> 00:06:25,880 Okay, getting all scientific. 227 00:06:25,880 --> 00:06:26,720 Big time. 228 00:06:26,720 --> 00:06:28,320 Soil analysis, the whole nine yards. 229 00:06:28,320 --> 00:06:29,320 What'd they find? 230 00:06:29,320 --> 00:06:32,160 Turns out, their soil, it's got this unique makeup, 231 00:06:32,160 --> 00:06:34,480 clay on top, limestone underneath. 232 00:06:34,480 --> 00:06:35,680 That's important for grapes. 233 00:06:35,680 --> 00:06:36,520 Well, here's the thing. 234 00:06:36,520 --> 00:06:39,120 It's very similar to certain parts of the Rhone Valley. 235 00:06:39,120 --> 00:06:40,720 The place known for those grapes 236 00:06:40,720 --> 00:06:42,120 they're now using in Bordeaux. 237 00:06:42,120 --> 00:06:43,200 Light bulb moment, right? 238 00:06:43,200 --> 00:06:46,240 So they figured, if the soil's similar, why not? 239 00:06:46,240 --> 00:06:47,120 Exactly. 240 00:06:47,120 --> 00:06:48,840 It's a gamble, for sure. 241 00:06:48,840 --> 00:06:50,400 But that's what makes it exciting, you know. 242 00:06:50,400 --> 00:06:52,280 Definitely shaking things up a bit. 243 00:06:52,280 --> 00:06:53,640 Speaking of shaking things up, 244 00:06:53,640 --> 00:06:55,800 remember those polyphenols we were talking about? 245 00:06:55,800 --> 00:06:57,200 In red wine. 246 00:06:57,200 --> 00:06:58,920 Yeah, the antioxidants. 247 00:06:58,920 --> 00:07:02,360 So it turns out, that's just the tip of the iceberg. 248 00:07:02,360 --> 00:07:03,360 There's more. 249 00:07:03,360 --> 00:07:04,880 Oh yeah, this Tim Spector guy. 250 00:07:04,880 --> 00:07:06,680 He's doing some really cool research. 251 00:07:06,680 --> 00:07:07,840 The nutritionist. 252 00:07:07,840 --> 00:07:09,000 What's he onto now? 253 00:07:09,000 --> 00:07:10,840 It's all about the gut microbiome. 254 00:07:10,840 --> 00:07:11,680 The what now? 255 00:07:11,680 --> 00:07:12,720 The gut microbiome. 256 00:07:12,720 --> 00:07:15,400 It's like all these trillions of bacteria 257 00:07:15,400 --> 00:07:16,960 living in our digestive system. 258 00:07:16,960 --> 00:07:18,600 That doesn't sound very appealing. 259 00:07:18,600 --> 00:07:20,000 It's actually really important. 260 00:07:20,000 --> 00:07:20,840 Yeah. 261 00:07:20,840 --> 00:07:22,720 And it affects way more than just digestion. 262 00:07:22,720 --> 00:07:23,560 Really? 263 00:07:23,560 --> 00:07:24,400 Like what? 264 00:07:24,400 --> 00:07:26,480 Immune system, mental health, 265 00:07:26,480 --> 00:07:29,160 even things like how well we sleep. 266 00:07:29,160 --> 00:07:32,520 Wow, so these little bacteria are running the show. 267 00:07:32,520 --> 00:07:34,120 In a way, yeah. 268 00:07:34,120 --> 00:07:36,520 And get this, what we eat, 269 00:07:36,520 --> 00:07:39,360 it directly impacts our gut microbiome. 270 00:07:39,360 --> 00:07:42,280 So eating healthy is even more important than we thought. 271 00:07:42,280 --> 00:07:43,400 Basically. 272 00:07:43,400 --> 00:07:46,000 And according to this Spector guy, diversity is key. 273 00:07:46,000 --> 00:07:46,960 In your diet. 274 00:07:46,960 --> 00:07:47,800 Yep. 275 00:07:47,800 --> 00:07:49,560 Fruits, veggies, fermented foods, 276 00:07:49,560 --> 00:07:52,280 and yes, a little red wine in moderation. 277 00:07:52,280 --> 00:07:53,640 All about that balance. 278 00:07:53,640 --> 00:07:54,480 Exactly. 279 00:07:54,480 --> 00:07:56,840 It's about feeding the good bacteria. 280 00:07:56,840 --> 00:07:58,200 Never thought of it like that. 281 00:07:58,200 --> 00:07:59,520 It's fascinating stuff. 282 00:07:59,520 --> 00:08:01,800 Makes you think about food in a whole new way. 283 00:08:01,800 --> 00:08:03,000 Definitely food for thought. 284 00:08:03,000 --> 00:08:05,120 It really highlights how much power we have 285 00:08:05,120 --> 00:08:06,280 when it comes to our health. 286 00:08:06,280 --> 00:08:08,120 Just by making conscious choices 287 00:08:08,120 --> 00:08:09,720 about what we eat and drink, 288 00:08:09,720 --> 00:08:11,280 we can have a positive impact 289 00:08:11,280 --> 00:08:13,120 on this incredible inner world. 290 00:08:13,120 --> 00:08:15,160 It's a whole new way of thinking about food and drink, 291 00:08:15,160 --> 00:08:16,320 wouldn't you say? 292 00:08:16,320 --> 00:08:17,160 Absolutely. 293 00:08:17,160 --> 00:08:19,080 And it speaks to a larger trend 294 00:08:19,080 --> 00:08:20,480 we're seeing across the board, 295 00:08:20,480 --> 00:08:23,320 this desire to connect with what we consume 296 00:08:23,320 --> 00:08:24,320 on a deeper level. 297 00:08:24,320 --> 00:08:26,280 It's not just about taste anymore. 298 00:08:26,280 --> 00:08:29,240 It's about understanding the story behind the product, 299 00:08:29,240 --> 00:08:30,320 the people who made it, 300 00:08:30,320 --> 00:08:32,960 and the impact it has on our bodies and the planet. 301 00:08:32,960 --> 00:08:34,880 Which brings us back to the world of wine. 302 00:08:34,880 --> 00:08:36,920 From LeBron James partnering with Hennessy 303 00:08:36,920 --> 00:08:38,720 to shake up the cognac market, 304 00:08:38,720 --> 00:08:42,280 to Chateau Palmer embracing biodynamic practices, 305 00:08:42,280 --> 00:08:45,280 to Chateau Dessin pushing the boundaries of terroir 306 00:08:45,280 --> 00:08:47,200 with their unconventional blend, 307 00:08:47,200 --> 00:08:49,320 it's clear that the wine world is changing. 308 00:08:49,320 --> 00:08:51,080 And this evolution is about more 309 00:08:51,080 --> 00:08:52,200 than just what's in the bottle. 310 00:08:52,200 --> 00:08:53,840 It's about a shift in mindset, 311 00:08:53,840 --> 00:08:56,040 a move away from rigid traditions, 312 00:08:56,040 --> 00:08:58,880 and towards a more open-minded, curious, 313 00:08:58,880 --> 00:09:01,040 and adventurous approach to winemaking 314 00:09:01,040 --> 00:09:02,600 and wine appreciation. 315 00:09:02,600 --> 00:09:04,240 I think it's an incredibly exciting time 316 00:09:04,240 --> 00:09:05,720 to be a wine enthusiast. 317 00:09:05,720 --> 00:09:08,320 We have more choices than ever before, 318 00:09:08,320 --> 00:09:10,680 more opportunities to explore different flavors, 319 00:09:10,680 --> 00:09:13,120 different styles, and different stories. 320 00:09:13,120 --> 00:09:18,120 But it also requires us as consumers to be more engaged, 321 00:09:18,240 --> 00:09:21,720 to ask questions, to be open to trying new things, 322 00:09:21,720 --> 00:09:23,600 and to embrace the unexpected. 323 00:09:23,600 --> 00:09:26,200 Don't be afraid to step outside of your comfort zone 324 00:09:26,200 --> 00:09:28,960 to try that wine with the unusual great variety 325 00:09:28,960 --> 00:09:31,080 or the unfamiliar region on the label. 326 00:09:31,080 --> 00:09:33,080 You might just discover your new favorite bottle. 327 00:09:33,080 --> 00:09:34,800 And that's what it's all about, isn't it? 328 00:09:34,800 --> 00:09:36,480 The joy of discovery, 329 00:09:36,480 --> 00:09:39,000 the thrill of experiencing something new, 330 00:09:39,000 --> 00:09:41,400 and the satisfaction of expanding our palates 331 00:09:41,400 --> 00:09:43,080 and our perspectives along the way. 332 00:09:43,080 --> 00:09:45,680 So here's to embracing the unexpected, 333 00:09:45,680 --> 00:09:48,080 to never losing that sense of curiosity, 334 00:09:48,080 --> 00:09:49,760 and to always savoring the journey 335 00:09:49,760 --> 00:09:51,600 one delicious sip at a time. 336 00:09:51,600 --> 00:09:52,480 Cheers to that. 337 00:09:52,480 --> 00:09:53,320 Cheers. 338 00:09:53,320 --> 00:09:55,720 And that wraps up our deep dive into the world of wine. 339 00:09:55,720 --> 00:09:57,000 We hope you enjoyed exploring 340 00:09:57,000 --> 00:09:58,800 these fascinating stories with us. 341 00:09:58,800 --> 00:10:01,280 Until next time, keep those glasses full 342 00:10:01,280 --> 00:10:20,280 and those minds open.