WEBVTT

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Creeping across the pasture land. Got dirt on

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the boots and a working hand. From the milk house

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home to the auction call. These are the folks

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standing strong and tall. Yeah, this is... Welcome

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to the Bullvine Podcast. Today we're doing something

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a little different. This episode goes behind

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the article, Calves for a Cause, $170 ,000 and

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counting, and lets you hear directly from the

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dairy dad at the center of it all. You're about

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to meet Daryl Marcus, a 60 -cow producer from

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near Ingersoll, Ontario. Daryl and his wife Sarah

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have seven kids, including Brooks, who was born

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in 2019 with a rare condition that means his

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body sometimes forgets to breathe. After 120

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days in the NICU and more hospital stays than

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most parents see in a lifetime, Daryl found himself

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sitting in one of those hard plastic chairs,

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watching nurses and child life staff take care

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of kids who weren't his. He asked one question.

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How do I ever repay these people for what they're

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doing for our son? Out of that question came

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Calves for a Cause, the dairy charity sale at

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Canadian Dairy XPO that has now raised more than

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$170 ,000 for Children's Health Foundation in

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London, Ontario, all on the strength of top -end

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calves and an industry that shows up when it

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matters. In this conversation, you'll hear how

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the Marcus family juggled cows, seven kids, and

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months in hospital. why nurses at London Children's

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became second moms, and how one simple idea,

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let's sell a calf and see what happens, grew

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into a headline sale in the We Cover Cow Coliseum.

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Whether you run 40 cows or 400, this one is about

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what dairy community really looks like when life

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tilts sideways. Let's jump in. Can you give me

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your background, how you got started in the farming,

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kind of the family, the family operations, and

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kind of what things look like today for the Marcus

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family? So obviously I started with Markville

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Holsteins, yeah, ever since I was born, basically,

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out in the barn, up and down the mountain. Did

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4 -H, started when I was 10, did that until I

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was 21, then started milking cows with my brother

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when we were 21 as well, on our rented farm with

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40 cages of quota. Bought a farm in Belleville

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in 2016. And then had the opportunity to buy

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a farm five minutes from home in 2008. No, sorry,

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we moved in 2014 to Belleville. Had a chance

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to buy a farm close to the home in 2018. And

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we did that. Moved the quota and the cows from

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Belleville to our current location in Ingersoll,

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which is now 60 cows milking on 180 acres. Okay.

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And you don't do that alone. I know that's a

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lot of work for yourself, but you don't do that

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alone because you have a fairly large family,

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if you may. So it could be a little confusing

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for most people. We order things, but yeah, there's

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four of us in our family. My brother Gary has

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his own farm about a stone's throw away, and

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then Mark is now running Markville Holsteins,

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and then my sister is about two minutes away

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from him, and she also has her own dairy farm,

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so we all kind of help each other where we can,

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and we're all, yeah, within the max five -minute

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radius. And just to extend the much even larger

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family, you have how many kids yourself? I currently

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have seven, six boys, one girl. The girl is actually

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the last one. I was going to say, and she is

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the baby, if I recall off the top of my head

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pretty well. Was that go until we get a girl,

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or was that just by what it worked out? I was

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good until four and got forced into the next

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three to get the girl. Okay. That's the way it

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goes. Happy wife, happy life, right? Exactly,

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exactly. I was just curious. I got the girl third,

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so I didn't have to go all the way to seven.

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So we were pretty good that way. And then you

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have... Is he the second youngest? What does

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Brooks fit in the... Brooks is our sixth. Sixth,

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that's what I thought. Second youngest, yep.

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Second youngest, that's what I thought. So, as

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a family dynamic, what does a day on the farm

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look like for all of you guys? So, we don't do

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our own crops. And we let... My cousins own a

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custom business, so they look after my cropping

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and all that side of it. My typical day is looking

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after the everyday duties of a 60 -cow dairy

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farm, milking, breeding, all that side of it.

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The kids help with milkings to play sports, basically,

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and trucking kids around, basically. Even before

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Brooks, you probably had a crazy enough lifestyle

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with the five boys. But when Brooks came, was

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it after he was born you guys discovered that

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he was having complications, or did you know

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ahead of time a bit, or how did that all? Nope.

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So basically we had no inclination anything was

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wrong. He was born October 28, 2019. He was born

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blue, which, of course, is never good. No. Bluish

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gray, I should say. Probably took them a half

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an hour to really get him breathing correctly.

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Yeah. And then once he was breathing correctly,

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they actually found a heart murmur. But then

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just kind of said, oh, he'll be fine. He'll grow

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out of it. Yeah. And so then. Brooke stayed in

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our room that night, or in Sarah's room, I guess

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it is. Didn't wake up to eat or drink, or I guess

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eat. And then in the morning, Sarah tried to

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feed him, and he wanted nothing to do with it,

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and instead decided to throw everything up. Well,

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it was a straight pile, basically. And then that's

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when doctors got alerted to something. So they

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took him to the Woodstock, like, their NICU,

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or not NICU, but their, like, extra care center

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station. Yeah. Well, they took a gas tube down.

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They did a couple x -rays, and it showed a blockage

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within his belly, or his intestines, I guess.

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Yeah. And I'm sure that's a scary time for the

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parents going through all that. A, not knowing

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what's going on. Even when you do, I'm trying

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to understand what that means going forward.

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How did you and Sarah handle all that, or how

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did that? it was super traumatic as parents you

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well especially for sarah right like you have

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a baby uh 12 hours later your your your your

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child's emergency transferred to london um and

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and that took us we got there after him and uh

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but like for the mother your typical child's

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born you get to hold them and love them whereas

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Sarah wasn't able to hold Brooks for 10 days.

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We were only able to look through a bassinet

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cupboard, right? Or whatever, I'm not sure what

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they called it exactly, but he was inside one

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of those bassinet things with a cover on it.

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And yeah, you could just sit there and wonder

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what's going to happen with your kid. The nurses

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at, I'd say any children's hospital, but for

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us, obviously London, they're incredible. Like,

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we got lucky. We had a nurse that took him on

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as a, I don't know what they call it, like a,

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I'm trying to think now, a core nurse, basically.

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So whenever she was on working. He was her kid,

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right? And we had two of them within the first

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three days. He was a little bit different for

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them in that the NICU is used to preemies, right?

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He was full term, no reason for really being

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there other than the obvious, right? So we had

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two amazing core nurses almost right away. is

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second to none. It was amazing. And between you,

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obviously you have family support at home, but

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there's still cows to be milked, stuff to be

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done at home, and the five other boys, it's probably

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quite still the busy time, but yet trying to

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be there as much as you can, and Sarah trying

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to do as much as she can, the support from them

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probably helps a lot. Yep. A lot going on. Oh,

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yeah. So we were actually fortunate that my cows

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in quota were actually at my dad's at the time

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because we were doing a building project at our

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home farm. So my cow, and you can see God's providence

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on it, I guess, in that we had just moved from

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Belleville. been in Balboa, we would have to

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go to Ottawa with him. And that would have been

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hard. And you wouldn't have had the family support

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in there. Which is an insane drive. Whereas now,

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we're 20 minutes away from a hospital. Or from

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London. And at that time, Mark, my brother, obviously

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carried my herd in that I wasn't able to be there

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as much as I needed to be. But I think he understood

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that. Dad did. That's what their family would

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totally understand. Yeah. And can you just describe,

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because I know you guys went through a lot, but

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maybe just share a little bit about what those,

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like the first year or all the things that Brooke

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had to go through kind of early on to get, and

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I don't want to call it stable, but to get to

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a point where you could even come home regularly

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and be home and stuff. So for us, it was the

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first four months. We were... He was from day

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one until four months old. I think, I want to

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say February 22nd of 2020, we came home for the

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first time, or he came home. That entire time,

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he was half in the NICU, half in the PCCU. I'd

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say that he had a disease called Hirschsprung's

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disease. His colon does not work. So he has no

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large intestine because of that. So that surgery

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to make for an ostomy happened, I'd say about

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two weeks in. And then at the same time, we were

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alerted to a disease that could be his actual

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diagnosis. That took, oh, I'd say six, close

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to six weeks, I'd say that. I'd say six weeks

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to get those results back because it included

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Sarah and I being tested for the same disease.

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Okay. So it was his came back and then we had

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to send ours back because if Sarah and I tested

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the same as him, then he wouldn't have had the

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disease. Yeah. But, of course, we don't have

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it. Yeah. That disease was congenital central

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hypoventilation syndrome. Mm -hmm. Also CCHS.

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So that's his prime diagnosis. And Hirschsprung's

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is a side effect of that diagnosis. Our first

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year or so was a mess. Not a lot of issues with

00:15:34.519 --> 00:15:39.419
the breathing, but a lot of issues around his

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ostomy. His outputs were way too high. He just

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wasn't thriving. And, like, I think we in the

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first year, I think we maybe had two new Austinies

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put in as well, if I remember correctly. It just

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wasn't working. And, yeah, he just wasn't thriving.

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So it was a lot of time on TPN and in hospital.

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I think we were, for the first year, we were

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probably in, oh. Probably half of the year by

00:16:12.450 --> 00:16:17.309
the time everything was set. And then it was

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almost the same for the second year. We were

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just having trouble getting him to thrive, I

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guess, is the right answer. And as a parent,

00:16:27.309 --> 00:16:28.769
that's the hardest thing in the world because

00:16:28.769 --> 00:16:32.450
you try to do anything you can, but some of this,

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especially in this scenario, was so out of your

00:16:34.309 --> 00:16:41.409
control. Yeah, yeah. I think everybody was. Concerned

00:16:41.409 --> 00:16:43.950
is the right word, I guess. Like, everybody's

00:16:43.950 --> 00:16:46.250
trying to figure it out, right? Like, he's got

00:16:46.250 --> 00:16:50.950
a whole team of specialists, right? Everybody's

00:16:50.950 --> 00:16:55.250
trying to figure out what's going on. And you're

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trying to figure out, hey, if he eats this, what

00:16:57.370 --> 00:16:59.570
happens? If he eats that, what happens, right?

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And you know all the things you're supposed to

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stay away from with the Hirschsprung's disease,

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but then he was reacting to things that he should

00:17:08.730 --> 00:17:11.879
have been okay with, and it just wasn't. Yeah,

00:17:11.879 --> 00:17:14.119
again, at two years old, I think he weighed,

00:17:14.200 --> 00:17:19.299
like, boy, he wasn't, if he was 20 pounds, it

00:17:19.299 --> 00:17:22.099
would be a lot, I think. Yeah, especially with

00:17:22.099 --> 00:17:25.059
his four, sorry, five older brothers who, I know

00:17:25.059 --> 00:17:28.140
your family well, were bigger boys, so he'd seem

00:17:28.140 --> 00:17:30.579
quite small compared to his brothers. Yeah, oh,

00:17:30.740 --> 00:17:34.099
yeah, yeah, yeah, yeah. There was times we took

00:17:34.099 --> 00:17:37.000
him in and it was, yeah, he was just, yeah, he

00:17:37.000 --> 00:17:42.009
just wasn't private. It was terrible. But it

00:17:42.009 --> 00:17:45.910
sounds, or at least from my following, that as

00:17:45.910 --> 00:17:47.849
he's gotten older here and you guys have gotten

00:17:47.849 --> 00:17:50.569
a better understanding, he's started to do better.

00:17:51.569 --> 00:17:55.470
So, yeah, like, the thing we've learned along

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the way is not every ostomy is perfect. And doctors

00:18:01.589 --> 00:18:04.470
sometimes, like you said, they do their best,

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right, to make a good one. And essentially...

00:18:12.619 --> 00:18:17.980
a good one, and you hope that one works for the

00:18:17.980 --> 00:18:24.579
long term. And so, yeah, I'd say probably around

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the end of his two years, once he was about two

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years old, we finally, after, I'd say, four or

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five different tries, we finally got a good one.

00:18:37.660 --> 00:18:43.759
And then he sailed for, I'd say, Six seven months

00:18:43.759 --> 00:18:47.759
he was really good mm -hmm and then we decided

00:18:47.759 --> 00:18:52.099
to do Well, it's called a reverse I guess reversal

00:18:52.099 --> 00:18:56.839
yeah Surgery which basically brought his small

00:18:56.839 --> 00:19:01.319
intestine down to his bum Mm -hmm To eliminate

00:19:01.319 --> 00:19:05.559
the ostomy and that did not work Okay Whatever

00:19:05.559 --> 00:19:13.339
the reasons are age Possibly how severe his Hirschsprung

00:19:13.339 --> 00:19:16.380
actually is. Right? Like it's something we don't

00:19:16.380 --> 00:19:18.980
really know. Like still probably don't know how

00:19:18.980 --> 00:19:27.099
severe it is. But yeah, it did not work. And

00:19:27.099 --> 00:19:32.339
then we spent, oh shoot, I'd say probably nine

00:19:32.339 --> 00:19:35.420
months trying to make it work for him. And it

00:19:35.420 --> 00:19:40.680
was like, yeah, it was terrible for him. Terrible

00:19:40.680 --> 00:19:45.710
for us. up most nights screaming that he was

00:19:45.710 --> 00:19:49.230
in pain and it didn't work at all and then um

00:19:49.230 --> 00:20:00.910
finally he uh got really sick uh june of 23 i

00:20:00.910 --> 00:20:07.430
want to say and uh he forced us to uh go back

00:20:07.430 --> 00:20:21.549
to yeah or the Canadian one at least, which is

00:20:21.549 --> 00:20:25.289
in Toronto. So London made it happen that he

00:20:25.289 --> 00:20:30.170
could go to Toronto. And we spent about a week

00:20:30.170 --> 00:20:35.829
on sick kids. And that doctor decided to obviously

00:20:35.829 --> 00:20:40.150
go back to the ostomy. And ever since then, Brooks

00:20:40.150 --> 00:20:45.970
has thrived. Okay. He's been unbelievable. That's

00:20:45.970 --> 00:20:51.279
good news. Yeah, yeah. Now, one of the things

00:20:51.279 --> 00:20:53.779
I've had the privilege of knowing your family

00:20:53.779 --> 00:20:56.660
since almost when you were like Brooks' type

00:20:56.660 --> 00:21:02.680
age, that faith and community are huge for you

00:21:02.680 --> 00:21:05.859
guys. Yes. Your parents, obviously, very much

00:21:05.859 --> 00:21:09.579
so, and yourselves. Yep. And so you decided to

00:21:09.579 --> 00:21:12.940
give back to everyone who's helped and supported

00:21:12.940 --> 00:21:15.420
you guys. How did that start? Where did all the

00:21:15.420 --> 00:21:19.390
genesis of the... Cavs for a cause even begin?

00:21:20.690 --> 00:21:27.970
In a chair in the NICU. Okay. I'd say probably

00:21:27.970 --> 00:21:33.829
four to five weeks in, you just realize what

00:21:33.829 --> 00:21:37.910
they're doing, right? Like how amazing the nurses

00:21:37.910 --> 00:21:42.650
are. There's side programs going on for kids.

00:21:42.710 --> 00:21:53.130
Not so much him at the time. specialty as far

00:21:53.130 --> 00:21:56.650
as the uh child life like that stuff you can

00:21:56.650 --> 00:22:01.670
kind of see going on um and and yeah like you

00:22:01.670 --> 00:22:04.470
just sit there and and you see all this going

00:22:04.470 --> 00:22:07.250
on and all i could think about is how on earth

00:22:07.250 --> 00:22:13.309
do i ever repay these people um for what they're

00:22:13.309 --> 00:22:18.109
doing for our kid or for our son i guess um and

00:22:18.109 --> 00:22:27.359
i just for me it was fairly side of the box and

00:22:27.359 --> 00:22:31.140
that i just i i know the industry i know enough

00:22:31.140 --> 00:22:35.480
people in the industry um and i i'd never run

00:22:35.480 --> 00:22:41.279
a sale before but i thought oh you like i i my

00:22:41.279 --> 00:22:43.440
original thought was hey i'll just throw a cap

00:22:43.440 --> 00:22:47.880
on facebook and just let people bid on her right

00:22:47.880 --> 00:22:50.339
and what if you get 600 bucks you get 600 bucks

00:22:50.339 --> 00:22:57.119
yeah um but yeah and then i'd So then, yeah,

00:22:57.160 --> 00:23:00.200
we got out and COVID hit. As I say, it was right

00:23:00.200 --> 00:23:03.059
during COVID times. Yeah. Two weeks after we

00:23:03.059 --> 00:23:08.759
got out, we were shut down. So that added the

00:23:08.759 --> 00:23:14.000
online elements to the first year. Yeah. But,

00:23:14.119 --> 00:23:18.640
like, I just, to be honest, like, I literally

00:23:18.640 --> 00:23:23.099
reached out to, well, almost like it was everybody,

00:23:23.200 --> 00:23:26.079
really. Like, Brooks had a large following. which

00:23:26.079 --> 00:23:29.839
we noticed fairly quickly. And we were getting

00:23:29.839 --> 00:23:32.599
a lot of messages of support and stuff, right?

00:23:32.799 --> 00:23:36.420
So, yeah, I just started reaching out to people

00:23:36.420 --> 00:23:38.460
I knew, asked them what their thoughts were of

00:23:38.460 --> 00:23:41.859
putting a calf in the sale. I wasn't expecting

00:23:41.859 --> 00:23:47.240
donations, per se, but everybody kept saying

00:23:47.240 --> 00:23:50.819
yes. Like I said, originally I just thought,

00:23:50.880 --> 00:23:57.220
hey, I'd... To be honest, my original message

00:23:57.220 --> 00:24:01.220
was actually to Ethan McMillan, who when I was

00:24:01.220 --> 00:24:04.160
in Fellville I had some pretty good connections

00:24:04.160 --> 00:24:08.140
with. And I just emailed him. I said, hey, if

00:24:08.140 --> 00:24:10.980
I do this on a Facebook page, are you interested

00:24:10.980 --> 00:24:13.940
in putting a cap in? And he said, oh, absolutely.

00:24:14.240 --> 00:24:18.319
We'll do that for sure. We'll do that for sure.

00:24:18.799 --> 00:24:25.339
And then I just kept asking. I made my first

00:24:25.339 --> 00:24:33.299
post, and then Julie Ashton contacted me fairly

00:24:33.299 --> 00:24:37.299
quickly, like within probably an hour, hour and

00:24:37.299 --> 00:24:42.140
a half, and she wanted to be involved. And then

00:24:42.140 --> 00:24:46.539
probably fairly quickly after that, Nick Saubacher

00:24:46.539 --> 00:24:50.279
messaged me, and he wanted to be involved, and

00:24:50.279 --> 00:24:55.490
he donated his paddle club spot for me. for the

00:24:55.490 --> 00:24:59.630
online part of it. And then, yeah, then it grew

00:24:59.630 --> 00:25:02.009
from there. Like, I think the first year we had,

00:25:02.109 --> 00:25:07.369
I want to say we had 25, 20, 25 donated lots.

00:25:08.470 --> 00:25:11.069
Well, I think a lot of that also comes from the

00:25:11.069 --> 00:25:13.390
fact that your family, yourselves, plus your

00:25:13.390 --> 00:25:16.069
extended family, had been so involved in the

00:25:16.069 --> 00:25:18.769
community that everyone wanted to help back.

00:25:18.950 --> 00:25:22.190
And then, obviously, you amplify that with the

00:25:22.190 --> 00:25:26.119
power of, Facebook, digital media, whatever you

00:25:26.119 --> 00:25:31.819
want to call it. And I think it just grew. It

00:25:31.819 --> 00:25:36.339
grew rapidly. It grew way quicker than I ever

00:25:36.339 --> 00:25:40.319
thought of it. It would. And I should, like,

00:25:40.859 --> 00:25:45.359
the credit goes to Dad on how our family dynamic

00:25:45.359 --> 00:25:51.380
is. Like, yeah, we're involved. And, yeah, I

00:25:51.380 --> 00:26:00.390
go from show to show, too. Whereas I'm more just

00:26:00.390 --> 00:26:03.210
the show side. Like, I don't show a ton, but,

00:26:03.269 --> 00:26:06.269
like, I get around the show world a little bit.

00:26:06.670 --> 00:26:13.230
But, yeah, my dad really planned that. I can

00:26:13.230 --> 00:26:16.670
say as someone who interacted with your dad.

00:26:17.529 --> 00:26:20.809
I would say your Clarence Marcus is, everybody

00:26:20.809 --> 00:26:23.269
knows who you are. Yeah, I was going to say,

00:26:23.269 --> 00:26:25.880
as someone who. I had the opportunity. You guys

00:26:25.880 --> 00:26:27.519
were just a little little when I first saw you,

00:26:27.559 --> 00:26:31.920
but your dad would take the time to, or does,

00:26:32.059 --> 00:26:34.099
probably still does, take the time to sit and

00:26:34.099 --> 00:26:37.799
chat with people, anyone about things. And how

00:26:37.799 --> 00:26:40.359
do I say it? I was a bit of a crazy teenager

00:26:40.359 --> 00:26:43.799
at times, and your dad still would come and sometimes

00:26:43.799 --> 00:26:46.039
settle me down, sometimes just have a cool talk,

00:26:46.160 --> 00:26:50.259
just depended what he felt was needed at the

00:26:50.259 --> 00:26:55.589
time. Yeah, I know that's him. So, as I said,

00:26:55.589 --> 00:26:59.710
his care and, you know, I'll word it this way.

00:26:59.750 --> 00:27:01.430
At some points, I didn't understand your dad

00:27:01.430 --> 00:27:03.769
because I was a 16 - or 17 -year -old, and he

00:27:03.769 --> 00:27:05.750
would bring faith into it a bit, and I didn't

00:27:05.750 --> 00:27:08.730
come from strong that way. But as I got to know

00:27:08.730 --> 00:27:12.410
your dad, then I obviously understood all that.

00:27:13.269 --> 00:27:17.849
Oh, yeah. That was a key part with him was faith

00:27:17.849 --> 00:27:22.759
and behavior. I'll word it that way. Yeah, no,

00:27:22.859 --> 00:27:26.740
absolutely. That's how we grew up. So you guys

00:27:26.740 --> 00:27:30.900
all have grown up with that. I wouldn't say I'm

00:27:30.900 --> 00:27:34.279
an unknown person in the industry, but, like,

00:27:34.279 --> 00:27:36.859
I'm not. Like, I wrote his coattails on that

00:27:36.859 --> 00:27:39.059
one. Or he opened doors or whatever you want

00:27:39.059 --> 00:27:42.420
to call it. But, yes, yeah, yeah, no. I think

00:27:42.420 --> 00:27:45.640
lots of people know who I am, but it's not. I

00:27:45.640 --> 00:27:48.299
think it's still directed to him. Yeah, no, no.

00:27:49.450 --> 00:27:53.849
Yeah, like I say, the first sale, that was all

00:27:53.849 --> 00:27:57.349
me just messaging people that I knew through

00:27:57.349 --> 00:28:04.009
shows on Facebook. And I just kept getting yeses.

00:28:04.950 --> 00:28:08.190
And it went extremely well, extremely well. Yes,

00:28:08.190 --> 00:28:12.869
yeah, yeah. The first year we made, what was

00:28:12.869 --> 00:28:17.089
it, 71 ,000? Yeah, yeah. Yeah, it's got to stay

00:28:17.089 --> 00:28:20.130
in my notes, yeah, yeah. Yeah, yeah, 71 the first

00:28:20.130 --> 00:28:23.309
year. And then the second year, I believe, is

00:28:23.309 --> 00:28:25.650
when you guys started moving or kind of working

00:28:25.650 --> 00:28:31.490
with Dairy Expo? No, no. The second year, I actually

00:28:31.490 --> 00:28:40.529
ran it out of the start. Obviously, COVID made

00:28:40.529 --> 00:28:43.650
it so we couldn't. My dream was always to have

00:28:43.650 --> 00:28:47.259
a live sale because I always noticed. Like, I

00:28:47.259 --> 00:28:51.240
loved going to Tavistock. Yeah. Like, the sale

00:28:51.240 --> 00:28:54.420
barn. And I always noticed the sales were kind

00:28:54.420 --> 00:28:57.460
of not – like, you don't have quite as many live

00:28:57.460 --> 00:29:00.819
sales anymore. Yeah. And I always loved going.

00:29:01.900 --> 00:29:06.759
So, I always wanted to make it a live. And so,

00:29:06.819 --> 00:29:09.579
the second year, we made it a live auction. Okay.

00:29:10.799 --> 00:29:16.069
I had basically – I actually – I hummed and hawed

00:29:16.069 --> 00:29:21.089
whether to do it the second year. It's a lot

00:29:21.089 --> 00:29:27.710
of work. It's a lot of brain power. You don't

00:29:27.710 --> 00:29:30.589
want to disappoint people. I was pretty tired

00:29:30.589 --> 00:29:34.049
after the first one, even though it was online.

00:29:36.230 --> 00:29:40.950
But then I didn't do much. And then in December

00:29:40.950 --> 00:29:46.779
of that year, I had people start contacting me

00:29:46.779 --> 00:29:50.700
that they wanted me to run it. Yep, yep. So I

00:29:50.700 --> 00:29:55.319
probably had 15, 25 lots just of people that

00:29:55.319 --> 00:29:58.119
were calling me to say, hey, we want you to run

00:29:58.119 --> 00:30:01.660
it. We have a cap for you again. Okay. Right?

00:30:01.759 --> 00:30:05.500
And so that's where that came from. And I was

00:30:05.500 --> 00:30:06.940
like, you know what, let's just make it a live

00:30:06.940 --> 00:30:11.980
one. But we still had the sale online. Okay.

00:30:13.289 --> 00:30:17.869
I added the live viewing part of it. Yeah. And

00:30:17.869 --> 00:30:21.869
then the next year we moved to CDX. Okay. So

00:30:21.869 --> 00:30:27.990
23. 23 was for Jordan and Underhill. Yeah. Yeah.

00:30:28.289 --> 00:30:32.970
Yeah. Yeah. And that's grown quite well. It's

00:30:32.970 --> 00:30:37.150
become a key part to the events there. So that's

00:30:37.150 --> 00:30:43.039
been a great partnership. I think it's... I'm

00:30:43.039 --> 00:30:47.279
proud to have started it. I think it's a very

00:30:47.279 --> 00:30:57.960
good image for the industry. I think, again,

00:30:59.380 --> 00:31:02.539
because we do stuff with the foundation as far

00:31:02.539 --> 00:31:05.920
as pictures and stuff, which I don't necessarily

00:31:05.920 --> 00:31:08.160
need, but again, I think it's good for the industry

00:31:08.160 --> 00:31:11.420
to be out there. hey the dairy industry is giving

00:31:11.420 --> 00:31:14.299
back to the hospital like right like i always

00:31:14.299 --> 00:31:19.259
think that's good um so but yeah it's really

00:31:19.259 --> 00:31:23.299
taken off especially internationally since we

00:31:23.299 --> 00:31:27.779
got to uh cdx yeah yeah it kind of brings that

00:31:27.779 --> 00:31:30.880
even more exposure or partners up for even more

00:31:30.880 --> 00:31:34.380
exposure like i get messages from all over like

00:31:34.380 --> 00:31:40.519
all over the world interested in buying just

00:31:40.519 --> 00:31:42.559
because of logistics but just like hey that's

00:31:42.559 --> 00:31:46.980
amazing what you guys are doing yeah well I think

00:31:46.980 --> 00:31:51.599
it is and I think people recognize that and I

00:31:51.599 --> 00:31:54.640
know that yes you've there's a lot more help

00:31:54.640 --> 00:31:57.680
in it now than maybe your first years which is

00:31:57.680 --> 00:31:59.880
great because I know that Jeffrey has become

00:31:59.880 --> 00:32:04.200
on Jeffrey Not the start, but Jeffrey's been

00:32:04.200 --> 00:32:06.759
around for... Jeff has been around since we moved

00:32:06.759 --> 00:32:08.839
to CDX. That's what I mean. Jeffrey's been around.

00:32:09.359 --> 00:32:14.359
Yeah, because I... So for the first two years,

00:32:14.440 --> 00:32:20.759
I didn't have expectations for cap quality. And

00:32:20.759 --> 00:32:24.160
I would just sell what people were kind of just

00:32:24.160 --> 00:32:29.420
giving, right? Yeah. Whereas now with CDX, I

00:32:29.420 --> 00:32:33.940
wanted... My goal was to make it the Sail of

00:32:33.940 --> 00:32:37.420
the Stars. Yeah. Right? Like, I want it to be

00:32:37.420 --> 00:32:40.079
that. Like, because going to the Royalist, kid,

00:32:40.140 --> 00:32:42.740
that was, like, that was the cool thing to go

00:32:42.740 --> 00:32:46.859
see, right? And that was kind of my thought.

00:32:47.079 --> 00:32:51.039
I want to provide another, like, high -end series

00:32:51.039 --> 00:32:56.779
show. More or less. I want, like, high -end show

00:32:56.779 --> 00:33:00.940
cabs. We have some with numbers, but they also

00:33:00.940 --> 00:33:05.099
have to look good. That's kind of where I'm at,

00:33:05.299 --> 00:33:08.799
and that's where Jeff comes in. I don't have

00:33:08.799 --> 00:33:14.460
time to go around the countryside and have looks

00:33:14.460 --> 00:33:17.779
at these cows, or heifers, I should say. And

00:33:17.779 --> 00:33:21.079
bringing Jeff on has been one of the best decisions

00:33:21.079 --> 00:33:24.059
we've ever made. Yeah, and Jeffrey obviously

00:33:24.059 --> 00:33:27.940
does. He gets around a lot and has a lot of connections,

00:33:28.059 --> 00:33:31.359
as you know. And a lot of, yeah, a ton of connections.

00:33:31.640 --> 00:33:34.440
So he's able to draw and help and, yeah, help

00:33:34.440 --> 00:33:36.940
elevate the quality, but also, you know, he's

00:33:36.940 --> 00:33:39.119
a high -quality judge in his own right, so he

00:33:39.119 --> 00:33:41.180
knows when it's a good one and a bad one and

00:33:41.180 --> 00:33:43.779
what they are. He's able to help you that way

00:33:43.779 --> 00:33:46.900
and has the time to do it. And on my end, it's

00:33:46.900 --> 00:33:50.660
important for me to have people that understand

00:33:50.660 --> 00:33:56.970
the cause. It's not – we've had a little bit

00:33:56.970 --> 00:34:01.230
of – I should – this is not – like, it's important

00:34:01.230 --> 00:34:04.269
for me to have people that – what's the right

00:34:04.269 --> 00:34:09.250
word? Understand it's a charity sale. Yeah. And

00:34:09.250 --> 00:34:14.730
are willing to – and Jeff has kids, right? So

00:34:14.730 --> 00:34:18.809
that really brings it all home, too. Yeah. But,

00:34:18.989 --> 00:34:21.309
yeah, that part of it's important to me. And

00:34:21.309 --> 00:34:23.809
I think that's a key differentiator. to be honest

00:34:23.809 --> 00:34:26.389
about this sale. You talk about, there's not

00:34:26.389 --> 00:34:29.070
a lot of live sales and stuff go on as much anymore,

00:34:29.130 --> 00:34:32.630
but I think when you, because of the charity

00:34:32.630 --> 00:34:37.329
slash emotional component to all of this, it's

00:34:37.329 --> 00:34:40.929
more than just a sale. It's an event. It really

00:34:40.929 --> 00:34:43.170
is an event. And that's why it fits well. I think

00:34:43.170 --> 00:34:46.309
with the X, because it is an event. There is

00:34:46.309 --> 00:34:48.289
the two parts. Like it's not just, Hey, we're

00:34:48.289 --> 00:34:50.050
selling high quality cattle, which is great.

00:34:50.699 --> 00:34:53.760
but it is an event in it outright as well, so

00:34:53.760 --> 00:34:57.039
that makes it extra special. And that is our

00:34:57.039 --> 00:35:01.699
goal with it, right? And I want the special to

00:35:01.699 --> 00:35:06.440
stay part of the sale. That's the driver of it

00:35:06.440 --> 00:35:10.199
for me. Yeah, and I know from talking to people

00:35:10.199 --> 00:35:13.380
who have donated calves or portions of calves

00:35:13.380 --> 00:35:15.800
or whatever over the years, that's obviously

00:35:15.800 --> 00:35:19.000
the key component. For them as well. You talk

00:35:19.000 --> 00:35:23.519
about Kingsway, and we all know that faith is

00:35:23.519 --> 00:35:28.239
also a key element for them, and not surprising

00:35:28.239 --> 00:35:31.019
that they jumped on board instantly for many

00:35:31.019 --> 00:35:33.699
reasons, but that would be one as well, is they're

00:35:33.699 --> 00:35:37.019
wanting to help and donate, and for a cause,

00:35:37.159 --> 00:35:42.440
they would step up as quick as anyone. On the

00:35:42.440 --> 00:35:49.980
faith side of it for us, I'm not a huge faith

00:35:49.980 --> 00:35:58.739
talker, but I typically will show my faith through

00:35:58.739 --> 00:36:04.739
how I behave. And for us, that's obviously part

00:36:04.739 --> 00:36:09.000
of this for us. It allows us to show that side

00:36:09.000 --> 00:36:13.039
of us as well through the sale where I can. Obviously,

00:36:13.099 --> 00:36:22.550
that's just how I am. No, no, everyone shows

00:36:22.550 --> 00:36:24.969
differently. And I would say some people talk

00:36:24.969 --> 00:36:27.750
a lot more. Some people just through actions

00:36:27.750 --> 00:36:30.730
and obviously that, but this is a huge action

00:36:30.730 --> 00:36:34.130
that you guys do to kind of share and do that.

00:36:34.230 --> 00:36:38.010
Has there been, go ahead. Sorry. Well, and for

00:36:38.010 --> 00:36:40.230
us too, right? Like, cause we see it at the hospital

00:36:40.230 --> 00:36:45.030
too. Like, um, the way we deal with Brooks and

00:36:45.030 --> 00:36:51.440
the situation, people notice. Right? Like, they

00:36:51.440 --> 00:36:54.639
know, hey, these people are, they have something

00:36:54.639 --> 00:36:58.039
different going on, right? And for us, like,

00:36:58.079 --> 00:37:01.980
that's a big part for us. Like, understanding

00:37:01.980 --> 00:37:07.599
part of our, like, yeah, part of the journey

00:37:07.599 --> 00:37:10.900
of Brooks is how we deal with it and showing

00:37:10.900 --> 00:37:14.079
our faith through that as well. For sure. For

00:37:14.079 --> 00:37:16.460
sure. Have there been any, like, surprising,

00:37:16.500 --> 00:37:18.909
would it, like, or most memorable moments? Two

00:37:18.909 --> 00:37:21.090
of the sales so far that would stand out to you?

00:37:21.610 --> 00:37:24.909
You're going to make me cry? I know. It's got

00:37:24.909 --> 00:37:31.710
to be Brooks leading a calf in 2024. He had just

00:37:31.710 --> 00:37:34.269
gotten out of the hospital that day. It was,

00:37:34.309 --> 00:37:39.750
yeah, he wanted to do it all. He wouldn't stop

00:37:39.750 --> 00:37:42.610
talking about it leading up to him, and then

00:37:42.610 --> 00:37:44.170
all of a sudden he ended up at the hospital.

00:37:47.980 --> 00:37:51.739
Yeah, I think it was the day of. And, yeah, having

00:37:51.739 --> 00:37:54.079
him lead that calf for the first time, that's

00:37:54.079 --> 00:37:59.079
by far the most special moment for us. And you

00:37:59.079 --> 00:38:03.659
see the look on his face that day. Oh, he was

00:38:03.659 --> 00:38:08.980
loving it. He was grinning ear to ear, and it

00:38:08.980 --> 00:38:10.480
didn't look like we were going to get him out

00:38:10.480 --> 00:38:13.219
of there too easily. No, no, I think he ended

00:38:13.219 --> 00:38:15.280
up leading three that day. I think he did a few,

00:38:15.400 --> 00:38:19.739
yeah. Yeah, yeah, yeah. He likes leading calves,

00:38:19.920 --> 00:38:22.800
so he leads them around the farm too sometimes.

00:38:23.860 --> 00:38:28.019
But yeah, that's by far the number of most special

00:38:28.019 --> 00:38:33.900
moments I have. The second would be the first

00:38:33.900 --> 00:38:54.090
year we actually had... Russell, Nick, and Julie.

00:38:55.590 --> 00:39:00.349
And the excitement in that call as the sale closed

00:39:00.349 --> 00:39:05.789
was amazing as well. But yeah, Brooks, that was,

00:39:05.989 --> 00:39:13.510
that's by far my favorite memory. And, you know,

00:39:13.590 --> 00:39:16.489
there's part of earning the money and then obviously

00:39:16.489 --> 00:39:19.679
being able to share that back with the hospital?

00:39:19.820 --> 00:39:21.599
Has there been good feedback from that side?

00:39:21.699 --> 00:39:26.880
Oh, yeah. Oh, yeah. No. That's, yeah, like, again,

00:39:27.000 --> 00:39:30.360
some of their executives actually show up at

00:39:30.360 --> 00:39:34.639
the sale. Okay. So, like, most years there's

00:39:34.639 --> 00:39:38.239
one or two board members there. And then every

00:39:38.239 --> 00:39:43.219
year so far one of their top executives is also

00:39:43.219 --> 00:39:46.280
there. She's just the person I go through. I

00:39:46.280 --> 00:39:51.730
talked to her earlier. Yeah. But, yeah, like

00:39:51.730 --> 00:39:59.989
the first or second year, so he's the, I don't

00:39:59.989 --> 00:40:03.110
know what the right, like in the PCCU, he's like

00:40:03.110 --> 00:40:09.190
the genius king. Because it's a bit of a different

00:40:09.190 --> 00:40:12.550
dynamic, right? The PCCU for most people is a

00:40:12.550 --> 00:40:18.210
dreaded situation. Yeah. Like, yeah, we don't

00:40:18.210 --> 00:40:21.650
want to do this. But, like, the PCCU is for mostly,

00:40:21.750 --> 00:40:26.469
like, trauma patients, right? But you guys probably

00:40:26.469 --> 00:40:28.750
have also found support from it, though. Yeah.

00:40:29.190 --> 00:40:35.050
Like, the average, most PCCU patients are brought

00:40:35.050 --> 00:40:38.510
in after, say, a car accident, right? And they

00:40:38.510 --> 00:40:41.570
spend two, three days there, and then they get

00:40:41.570 --> 00:40:45.630
moved to another floor. Yeah. Whereas for us,

00:40:45.670 --> 00:40:47.409
because of Brooks and... breathing situation

00:40:47.409 --> 00:40:51.010
he has to stay in that in the critical care unit

00:40:51.010 --> 00:40:55.289
but when he's healthy they play with them they

00:40:55.289 --> 00:40:58.150
do it like he's the king yeah when he's healthy

00:40:58.150 --> 00:41:00.650
right and he sits at their desks and he helps

00:41:00.650 --> 00:41:17.809
do paperwork so the first year they had a That

00:41:17.809 --> 00:41:21.690
was pretty cool, too. No, honestly, they've almost

00:41:21.690 --> 00:41:23.929
become like family probably for you guys, too,

00:41:24.050 --> 00:41:29.409
over the time. We actually don't hang out with

00:41:29.409 --> 00:41:34.409
nurses, but we do a couple suffers with a couple

00:41:34.409 --> 00:41:38.610
of them. One we try to do around his birthday

00:41:38.610 --> 00:41:44.190
with his NICU nurses. And then Brooks likes to

00:41:44.190 --> 00:41:47.829
go hang out with his... and see what nurse he

00:41:47.829 --> 00:41:50.309
is on his birthday and stuff. Yeah, for sure.

00:41:50.389 --> 00:41:53.070
And we try to go there with treats fairly regularly.

00:41:54.809 --> 00:41:59.090
Just to, yeah, like, again, we owe them a lot.

00:41:59.289 --> 00:42:05.469
Like, they were incredible to us. Yeah, again,

00:42:05.650 --> 00:42:09.130
it's just a feel of a need to give back. Yeah.

00:42:10.369 --> 00:42:14.409
And I find it interesting because I do have known

00:42:14.409 --> 00:42:18.590
you for a while. And I wouldn't say you were

00:42:18.590 --> 00:42:20.769
the most talkative always. I'll word it that

00:42:20.769 --> 00:42:25.010
way. So now this probably has forced you to be

00:42:25.010 --> 00:42:29.570
more sharing of emotion than I would have ever

00:42:29.570 --> 00:42:33.150
said for you beforehand. You know what I mean?

00:42:33.889 --> 00:42:39.769
I'm not a big talker. No. I always laugh because

00:42:39.769 --> 00:42:45.030
Gary and I used to always go to the judging schools.

00:42:45.329 --> 00:42:51.119
Yep. And I smoke them on my placings, but I won't

00:42:51.119 --> 00:42:54.820
give reasons. Because I just don't like the mic.

00:42:55.980 --> 00:42:58.800
Whereas this has obviously had to make me, I've

00:42:58.800 --> 00:43:01.820
grown that way. I don't know that I'm prepared

00:43:01.820 --> 00:43:04.940
to give reasons off a mic yet, but I've had to

00:43:04.940 --> 00:43:08.179
go out of my comfort zone, talk to people about,

00:43:08.300 --> 00:43:12.360
yeah, logistics of the sale, that type of side

00:43:12.360 --> 00:43:16.090
of it. I've had to do some speaking events for

00:43:16.090 --> 00:43:21.630
the hospital. But, hey, it's good for people

00:43:21.630 --> 00:43:23.030
to get out of their comfort zone. No, no, I know.

00:43:23.110 --> 00:43:25.190
That's all I'm commenting on because I've known

00:43:25.190 --> 00:43:27.110
you since you were little. That's all why I say

00:43:27.110 --> 00:43:30.789
this. You're probably the most talkative I've

00:43:30.789 --> 00:43:33.230
ever heard you be, other than if we were debating

00:43:33.230 --> 00:43:37.179
about what cow is better than another cow. One

00:43:37.179 --> 00:43:39.139
-on -one, then I would know. Yeah, you would

00:43:39.139 --> 00:43:41.219
talk a lot. At that point, I would probably not

00:43:41.219 --> 00:43:43.639
be able to get you set up, but yes. I can do

00:43:43.639 --> 00:43:47.980
cows one -on -one all day long. I would love

00:43:47.980 --> 00:43:50.320
to. I always tell Sarah I need to take nerve

00:43:50.320 --> 00:43:52.579
pills and then go to a judging school. Yeah,

00:43:52.599 --> 00:43:54.380
that's what I was going to say. I always knew

00:43:54.380 --> 00:43:56.099
that if we just talked one -on -one standing

00:43:56.099 --> 00:44:00.139
in the barn, you wouldn't hold back your opinion

00:44:00.139 --> 00:44:04.570
and you would share a lot. In a more larger group

00:44:04.570 --> 00:44:07.429
setting, yeah, that was normally a trickier situation.

00:44:08.289 --> 00:44:11.150
Yep. No, I'm definitely more reserved. Gary's

00:44:11.150 --> 00:44:16.170
the talker. Gary is more, yeah, yeah. Yeah, yeah.

00:44:16.349 --> 00:44:19.449
I find that, like, twins, obviously, because

00:44:19.449 --> 00:44:23.550
you'll find two very distinct, maybe not appearances,

00:44:23.630 --> 00:44:26.449
although you guys aren't identical, but personalities

00:44:26.449 --> 00:44:30.309
you'll find very much difference. Yep, yes, yep,

00:44:30.750 --> 00:44:33.619
yep. And yet, it's funny, we like the same things.

00:44:33.840 --> 00:44:37.059
Yep. But yet, we're still very different in how

00:44:37.059 --> 00:44:40.320
we, yeah, just still very different personality

00:44:40.320 --> 00:44:42.800
-wise. Yep, yep. And we're talking, but yep,

00:44:42.900 --> 00:44:47.860
yep, for sure. So, with the sale, what is the

00:44:47.860 --> 00:44:49.900
goals? What do you, like, it's obviously grown

00:44:49.900 --> 00:44:53.539
a lot, and it's become a key event. What are

00:44:53.539 --> 00:44:56.000
you hoping for it for the future, or what it

00:44:56.000 --> 00:44:59.159
grows into or develops, or what do you see for

00:44:59.159 --> 00:45:09.900
it? probably... Again, my goal is still to have

00:45:09.900 --> 00:45:13.320
it be the Sailor Stars. I don't think we're quite

00:45:13.320 --> 00:45:19.599
there yet. I want guys to be willing to give

00:45:19.599 --> 00:45:25.159
their best. For us, we have 40 stalls. Right

00:45:25.159 --> 00:45:29.059
now, we have upwards of 70 calves that want in.

00:45:30.219 --> 00:45:49.719
That allows be a go -to for for i guess for international

00:45:49.719 --> 00:45:55.400
purpose like the go -to if i can help cdx with

00:45:55.400 --> 00:45:58.420
visibility and they can help me with visibility

00:45:58.420 --> 00:46:04.079
and i can get more visibility for children that's

00:46:04.079 --> 00:46:19.690
my end goal doing something to give back. They're

00:46:19.690 --> 00:46:22.289
all part of it. They all get days off school

00:46:22.289 --> 00:46:32.469
around the sale just to help out. I think long

00:46:32.469 --> 00:46:35.110
-term with CDX, they're in for it. I'm in for

00:46:35.110 --> 00:46:38.170
the long -term. My end goal is probably a million

00:46:38.170 --> 00:46:48.679
bucks. Obviously, that's a lofty goal. in my

00:46:48.679 --> 00:46:55.800
head. The last thing I'd long to run under than

00:46:55.800 --> 00:47:01.199
people want, if that makes sense. I think as

00:47:01.199 --> 00:47:07.579
long as there's interest in it, I'm all in. Again,

00:47:07.820 --> 00:47:10.519
you don't want it to get old, right? And then

00:47:10.519 --> 00:47:15.179
be left saying, oh, gee, we only had a $2 ,500

00:47:15.179 --> 00:47:20.320
average, right? Yep. I want to be able to read

00:47:20.320 --> 00:47:23.539
the room that way, but obviously right now there's

00:47:23.539 --> 00:47:26.840
still a ton of interest in it. Well, I was going

00:47:26.840 --> 00:47:28.800
to say the neat part of what you guys have done

00:47:28.800 --> 00:47:32.679
is instead of, how do I word this, just leveraging

00:47:32.679 --> 00:47:37.139
it as the charity part, you really have worked

00:47:37.139 --> 00:47:40.960
hard at growing it into a sale, and I think that's

00:47:40.960 --> 00:47:43.579
the evident part. As you said, that was part

00:47:43.579 --> 00:47:46.440
of your evolution. I do know you look through

00:47:46.440 --> 00:47:50.840
the lots now, and you really do. I will say you

00:47:50.840 --> 00:47:54.619
get the best of the best from Ontario. It's growing.

00:47:54.980 --> 00:47:59.099
But as you say, your goal is to grow it from

00:47:59.099 --> 00:48:02.440
there. And that's still growing. But I think

00:48:02.440 --> 00:48:04.900
everyone's catching on that, hey, it is more

00:48:04.900 --> 00:48:07.639
than just the message of supporting the people

00:48:07.639 --> 00:48:10.440
who supported Brooks, that it is becoming more

00:48:10.440 --> 00:48:12.400
than just that. And I think that's testament

00:48:12.400 --> 00:48:15.179
to what your goals are. So I commend you for

00:48:15.179 --> 00:48:18.079
that. But, you know, the other part hasn't been

00:48:18.079 --> 00:48:20.940
lost. It's still there. It's just batting on.

00:48:21.420 --> 00:48:25.019
Yeah, like, my goal is to keep the family part,

00:48:25.119 --> 00:48:29.260
the giving back part, while pushing the high

00:48:29.260 --> 00:48:32.679
-end calves, like, from all over North America.

00:48:33.340 --> 00:48:35.380
And the neat part about that is having known

00:48:35.380 --> 00:48:37.719
your family. That is so you guys. It's almost

00:48:37.719 --> 00:48:40.369
the two things that I would. say to your family

00:48:40.369 --> 00:48:42.650
is the passion for Holsteins, or passion for

00:48:42.650 --> 00:48:44.190
cows, but I'll call it Holsteins. I don't know

00:48:44.190 --> 00:48:46.150
if I've seen too many jerseys. Well, a little

00:48:46.150 --> 00:48:49.510
bit. But in general, I'll word it as passion

00:48:49.510 --> 00:48:52.409
for cows and faith in giving back. So this is

00:48:52.409 --> 00:48:55.349
almost what I call the Marcus family trademark

00:48:55.349 --> 00:48:59.110
right there, through and through, because I'm

00:48:59.110 --> 00:49:00.510
like, it's everything I've always associated

00:49:00.510 --> 00:49:04.670
with your family. Yep. And Gary and Dad are heavily

00:49:04.670 --> 00:49:13.119
involved with it. They are involved. I will rebound

00:49:13.119 --> 00:49:18.139
a lot of my ideas on Gary. The dad obviously

00:49:18.139 --> 00:49:21.179
is a ring man, and he loves that part of it.

00:49:21.719 --> 00:49:24.840
But, yeah, that's huge for me, right, like the

00:49:24.840 --> 00:49:27.980
family. I don't think you'd keep your dad out

00:49:27.980 --> 00:49:33.780
of it if you tried. Who he is, everything that's

00:49:33.780 --> 00:49:35.559
involved, he's like, I'm involved one way or

00:49:35.559 --> 00:49:37.789
another, even if you just make me a. Bump on

00:49:37.789 --> 00:49:40.269
the line if he's going to be involved. I will

00:49:40.269 --> 00:49:43.510
say I think both of them thought I was nuts originally.

00:49:44.150 --> 00:49:46.570
Yeah, probably. But that probably isn't the first

00:49:46.570 --> 00:49:48.010
time they've thought you're nuts either, though.

00:49:48.050 --> 00:49:51.409
Yeah, probably not, no. Just saying. But I remember

00:49:51.409 --> 00:49:54.730
having the conversation with Gary and Dan before

00:49:54.730 --> 00:49:57.349
the first year, and both of them were like, that's

00:49:57.349 --> 00:50:00.909
insane. And then they've seen how the first year

00:50:00.909 --> 00:50:02.949
went, right? And it's like, oh, shoot, maybe

00:50:02.949 --> 00:50:07.949
he's on to something. Yep, hey. Hey, that's part

00:50:07.949 --> 00:50:10.809
of just taking, not taking a risk, but thinking

00:50:10.809 --> 00:50:13.909
outside and going from there. Well, like, that's

00:50:13.909 --> 00:50:16.969
my original conversation with Russell before

00:50:16.969 --> 00:50:19.550
I, the Russell game, and that was one of my very,

00:50:19.650 --> 00:50:21.929
really, that's my first discussion even before

00:50:21.929 --> 00:50:28.449
Kingsway. Yeah. Was Russell, Russell played,

00:50:28.590 --> 00:50:33.630
I don't know what you want to call him, was a

00:50:33.630 --> 00:50:37.250
very, extremely supportive. person while we were

00:50:37.250 --> 00:50:43.650
and he still is always yep yep um uh through

00:50:43.650 --> 00:50:48.630
that whole entire journey um and he was my first

00:50:48.630 --> 00:50:51.070
discussion about the sale and he said hey if

00:50:51.070 --> 00:50:55.650
you don't risk you'll never know yeah and that's

00:50:55.650 --> 00:50:59.349
when i decided just to jump two feet in and go

00:50:59.349 --> 00:51:02.190
for it and when it comes to wrestle especially

00:51:02.190 --> 00:51:04.650
like this one it's a passion and heart project

00:51:05.289 --> 00:51:08.449
I think he would be your biggest cheerleader

00:51:08.449 --> 00:51:12.489
slash supporter slash grunt work, whatever you

00:51:12.489 --> 00:51:15.409
would need. Russell would step up any way you

00:51:15.409 --> 00:51:18.929
need and has, as I know, has done so and would

00:51:18.929 --> 00:51:23.030
do so because that is Russell to a T. He's still

00:51:23.030 --> 00:51:28.230
a major part. Yeah, so that's great. So, you

00:51:28.230 --> 00:51:32.579
know, this obviously isn't the... ideal circumstance

00:51:32.579 --> 00:51:34.920
of what you guys have gone through with Brooks.

00:51:35.139 --> 00:51:41.340
It's not been easy. You've done just that. You've

00:51:41.340 --> 00:51:44.760
made a tough situation and still not an easy

00:51:44.760 --> 00:51:48.099
situation. But you've made a positive that I

00:51:48.099 --> 00:51:54.139
think is amazing for you guys. What would you

00:51:54.139 --> 00:51:58.369
say to someone as say they are going through

00:51:58.369 --> 00:52:00.050
or happen to have something like this happen

00:52:00.050 --> 00:52:01.909
to them, what advice would you give them, and

00:52:01.909 --> 00:52:03.869
what advice would you say to them about trying

00:52:03.869 --> 00:52:15.909
to give back? Oh, my advice going, oh, man. Or

00:52:15.909 --> 00:52:17.630
even just the hospital stays, because I know,

00:52:17.690 --> 00:52:19.630
like, we've had circumstances in our family where

00:52:19.630 --> 00:52:23.150
we've had extended with children. So my advice

00:52:23.150 --> 00:52:28.260
would be is to keep a positive attitude. um and

00:52:28.260 --> 00:52:30.800
and if you're a faith person obviously lean on

00:52:30.800 --> 00:52:34.179
your faith community uh which is something we

00:52:34.179 --> 00:52:36.619
did big time between the church and the school

00:52:36.619 --> 00:52:43.000
um but yeah like you gotta a lot of times i find

00:52:43.000 --> 00:52:47.500
uh people want to work against the nurses or

00:52:47.500 --> 00:52:51.320
almost you know like and i find if everybody's

00:52:51.320 --> 00:52:54.760
working as a team everything works better would

00:52:54.760 --> 00:53:00.260
be my major advice. And, yeah, and be there for

00:53:00.260 --> 00:53:03.239
your kid, right? Like, you're obviously the number

00:53:03.239 --> 00:53:07.300
one advocate for your kid. And don't be afraid

00:53:07.300 --> 00:53:11.940
to make noise where you need to. I've always

00:53:11.940 --> 00:53:14.559
found any time that we've had to make noise,

00:53:14.719 --> 00:53:18.400
it's always been very well received by nurses,

00:53:18.559 --> 00:53:22.880
right? And nurses will advocate for you as well,

00:53:23.039 --> 00:53:27.590
right? And that's... And that's important in

00:53:27.590 --> 00:53:32.230
the journey. As far as giving back, yeah, I don't

00:53:32.230 --> 00:53:36.610
know what the right jump, like take a risk, I

00:53:36.610 --> 00:53:41.210
guess, is the advice I'd give. There's many different

00:53:41.210 --> 00:53:45.530
ways to do it. For us, this was, like I said

00:53:45.530 --> 00:53:47.590
earlier, the organic way for us to do it in an

00:53:47.590 --> 00:53:52.489
industry that we are part of anyway. But, yeah,

00:53:52.570 --> 00:53:55.920
I don't know. And what would, like, what does

00:53:55.920 --> 00:53:57.800
it mean to you or what would you say to the community

00:53:57.800 --> 00:54:00.159
that has supported you guys helping this become

00:54:00.159 --> 00:54:04.980
a success? Oh, that's a huge thank you. Yeah,

00:54:05.079 --> 00:54:08.840
like, I think I've posted many times. Without

00:54:08.840 --> 00:54:13.420
the consignors trusting in the original sale,

00:54:13.659 --> 00:54:18.780
we're not at year five or six. Yeah, for sure.

00:54:19.480 --> 00:54:22.860
Right? Like, really. All my emails that day could

00:54:22.860 --> 00:54:27.340
have been, no, we're not joining in, right? But

00:54:27.340 --> 00:54:31.440
every one of them seen a plan or seen what could

00:54:31.440 --> 00:54:36.099
be, and they all jumped on board. And I don't

00:54:36.099 --> 00:54:38.139
know the exact things, but I would say a lot

00:54:38.139 --> 00:54:41.900
of them have become perpetual supporters. Yeah,

00:54:42.079 --> 00:54:46.260
a lot of our sales, yeah, repeats over and over

00:54:46.260 --> 00:54:50.400
and over and over again. And that part of it

00:54:50.400 --> 00:54:54.400
means a lot to me as well. And I think I tried

00:54:54.400 --> 00:54:57.440
to convey that to a lot of consignors still.

00:54:58.340 --> 00:55:02.260
That part means a lot to me, to have the same

00:55:02.260 --> 00:55:04.559
people trust you year after year after year.

00:55:04.960 --> 00:55:07.480
If you were listening while doing chores or driving

00:55:07.480 --> 00:55:11.360
between farms, here's the simple takeaway. Calves

00:55:11.360 --> 00:55:14.079
for a Cause started with one tired dad in a NICU

00:55:14.079 --> 00:55:17.559
chair, one Facebook idea, and a community that

00:55:17.559 --> 00:55:21.559
refused to say no. And it's now turned into more

00:55:21.559 --> 00:55:24.960
than $170 ,000 for Children's Health Foundation

00:55:24.960 --> 00:55:28.139
and the kids cared for at London Children's Hospital.

00:55:29.559 --> 00:55:31.800
If you want to see the full story, the photos,

00:55:31.940 --> 00:55:34.539
and details on this year's sale at Canadian Dairy

00:55:34.539 --> 00:55:38.340
XPO, head over to thebullvine .com and look for

00:55:38.340 --> 00:55:43.039
the feature, Calves for a Cause, $170 ,000 and

00:55:43.039 --> 00:55:46.869
counting. If this episode hit home, share it

00:55:46.869 --> 00:55:49.510
with one other dairy family, 4 -H leader, or

00:55:49.510 --> 00:55:52.070
show committee in your life. Stories like this

00:55:52.070 --> 00:55:55.230
do more for dairy's reputation than any ad campaign

00:55:55.230 --> 00:55:58.650
ever could. Thanks for listening to the Bullvine

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Podcast. We'll catch you next time.
