Creeping across the pasture land. Got dirt on
the boots and a working hand. From the milk house
home to the auction call. These are the folks
standing strong and tall. Yeah, this is... Welcome
back to the Bullvine Podcast. Today we're sharing
a story that really just stopped us in our tracks.
Yeah. We look at a lot of data, we see a lot
of show results, and we talk to a lot of people
in this industry. All the time. But every once
in a while, a story comes across the desk that
just seems to defy the logic of the modern dairy
world. This is the kind of conversation that
reminds you why you got into dairy in the first
place. It's raw, it involves, I mean, massive
risk, and the payoff is... It's absolutely incredible.
Exactly. We are taking you to the Austrian Alps
today. And I want to start with a specific moment
to really set the stage. Okay. I want you to
picture this. It is a crisp evening in Maishofen,
Austria. If you've never been there, just imagine
the glacier -covered Kitzsteinhorn Mountain just
completely dominating the horizon. A stunning
view. Oh, unbelievable. And the sun is going
down, so the light is hitting the snow and turning
everything that's deep. bruising purple. It's
just perfect. It sounds like postcard material.
But, you know, for the people living there, the
day isn't about the view. Not at all. It's about
the work. That mountain, it represents the challenge,
not just the scenery. Right. And the workday
is finally winding down. So you have the Wenger
family, and this is the family at the center
of our story, gathered around an old, worn kitchen
table. The whole crew. The whole crew. You've
got Rupert Sr. And his wife, Angelica. You've
got their son, Rupert Jr., who we're going to
be talking about a lot. He's probably sitting
at the counter. And knowing dairy farmers, he
still smells faintly of, like, show shampoo and
manure. A familiar combination. His sister, Stevi,
is there bouncing a grandchild on her knee. It's
just, it's a Tuesday. Or, you know, any regular
evening. Until a phone buzzes. And in this industry,
a phone buzzing late in the day can mean a lot
of things. Right. And usually. Usually it's a
problem. A vet call, a milk truck delay, a cow
down. It's rarely good news. Exactly. But then
another phone buzzes. Oh. And then the room goes
dead silent. Because the news that's coming through
isn't a problem. It's a verdict. Wow. Schoenhoff
Holsteins has just been named the European Breeder
of the Year 2025. Which is, I mean, huge. Doesn't
even begin to cover it. That is the heavyweight
title belt of European genetics. Oh, it is. That
is the Super Bowl ring. That's the World Cup
trophy. And here is the kicker. Here is why we
are doing this entire deep dive. This wasn't
a close call. They didn't just squeak by with
a fraction of a point. No. They took 28 .2 %
of the entire continental vote. What? 28%. 28
.2%. Yeah. They absolutely crushed massive operations
like Sabiona Holstein's from Italy. They beat
Loan from Germany. I mean, these are the giants.
These are absolute factories of genetics. They're
like the New York Yankees of the European dairy
scene. They really are. They have the budgets,
the staff, the numbers, the sheer scale. And
Schoenhoff. Yeah. They milk 60 cows. 60. 6 -0.
That is the number that just breaks your brain
a little bit. It really does. In a year where
we saw, what, something like 2 ,800 American
farms close their doors? In a year where the
entire global mantra of the dairy industry is
get big or get out, you have this tiny herd in
the mountains beating the industrial giants.
It's the ultimate David versus Goliath story.
Yeah. And honestly, my first reaction was just...
Yeah, how is that possible? How does a 60 -cow
herd generate enough statistical power, enough
show points, enough visibility to take down herds
that are maybe 20 times their size? it shouldn't
be mathematically possible it really shouldn't
and that's what resonates so hard about this
every small farmer i know and i know a lot of
them they live with this low level anxiety this
little voice in the back of their head just constantly
saying you're too small you can't compete you
need to double the herd build a new parlor leverage
yourself to the hilt just to survive it's a constant
pressure and then the vangers come along and
just flip the script entirely they didn't expand
they didn't industrialize they just they got
better so let's back up Because you don't just
wake up one morning and win European Breeder
of the Year with 60 cows. No, this doesn't happen
by accident. This was a 25 -year overnight success.
And the crazy part is, it almost didn't happen
at all. That's the origin story. And it starts
with the land itself. You have to understand
the geography to understand the cow. That's a
great way to put it. The farm is in Zell, M .C.
Now, if you are a skier or a tourist, you probably
know that name. It is prime, prime real estate.
It's gorgeous. Absolutely stunning. And because
of that, the land value is astronomical. Which
puts a farmer in a really weird position. You're
sitting on a gold mine, but you're working yourself
to the bone just to make ends meet. It's the
land -rich, cash -poor paradox. The classic paradox
that so many generational farmers face, the temptation
to just sell. It must be immense. Exactly. Years
ago, Rupert Sr. and Angelica faced a genuine
crisis. The mountains are brutal for farming.
It's steep. The weather is harsh. The logistics
of getting anything in or out are a nightmare.
Right. And they seriously considered selling
everything, just cashing out the land value and
moving to a flat, easy farming area where they
could just run a standard operation. And you
can't blame them for thinking that. Let's go
somewhere where gravity isn't fighting us every
single day. I know. Let's go where we can run
a tractor without worrying about rolling it over.
It sounds so simple. So much less stress. Yeah.
But they stayed. They made the decision to stay
in the ancestral home. But they knew they couldn't
keep doing things the same way. It wasn't sustainable.
At the time, they were in a tie stall barn milking
about 20 fleck of e -cows. Okay, so we need to
pause on Fleck V for a second, just for the international
listeners who might be tuned into Holsteins or
Jerseys. Good point. Fleck V, or Cemental, is
basically the tractor of the alpine cow world.
Huh, that's perfect. They are dual purpose, they
are built like tanks, they have thick muscle
for beef value when you call them, and they have
incredibly strong legs and feet to climb those
mountains. They're survivors? They are designed
specifically for that environment. They belong
there. Logically, if you decide to stay in the
mountains, you stick with the mountain cow. That's
the playbook. Right. That's the safe bet. That's
what all the neighbors do. That's what the local
agronomy advisor is going to tell you to do.
It's the path of least resistance. The Vengers
did the exact opposite. Of course they did. In
the year 2000, they converted the barn to a free
stall system and switched to purebred Holsteins.
Which, to their neighbors, must have looked absolutely
insane. Oh, completely. Holsteins are the racehorses.
They're these high -production, high -maintenance,
fine -boned machines. You don't put a Formula
One car on a rocky mountain pass. Right. The
perception is that they're too fragile. Exactly.
They're designed for flat concrete and TMR mixers,
not for climbing 2 ,000 meters into the clouds.
Everyone thought they were crazy. Oh. But they
had this vision of... Outstanding performance
and perfect confirmation that the Flexi just
couldn't give them. They wanted the elegance.
They wanted refinement. They wanted that dairy
character, that sharpness. And this brings us
to Rupert Jr. Because while his parents were
making this massive strategic and financial shift,
he was just a 10 -year -old kid. And then he
got a gift. This is the moment. The spark. Every
breeder I've ever talked to has one. His parents
gave him a calf. Her name was Bonatus Maland.
And that's not just livestock. When you're 10
and it's your calf, that's a relationship. It's
something different. It totally is. Rupert says
this animal got under his skin. And I want to
dig into the psychology of that for a second.
Imagine being 10 years old. Your parents are
taking this huge financial risk, switching breeds.
The neighbors are probably talking behind their
backs. And you are just looking at this one calf
and realizing this is it. This is who I am. This
is my future. It's the universal 4 -H or young
farmer's experience, isn't it? Half the people
listening right now can name that one animal.
I can. The one that hooked them. It's different
than just doing chores. Suddenly, you aren't
just feeding an animal. You're building a future.
Yes. You're looking at pedigrees. You're worrying
about her top line. It changes you from a laborer
into a stockman. It completely shifts your identity.
And for Rupert, that calf, Maland. She became
the foundation of everything. She wasn't just
a pet. She is the matriarch behind some of their
biggest current stars, like Sid Malin and Dempsey
Melinda. So that emotional connection, that spark,
it actually turned into the genetic foundation
of the entire herd. That's incredible. You need
more than a kid with a special calf to build
a business. Of course. You need proof that the
crazy idea Holsteins and the Owls actually works.
You need market validation. You need to show
everyone you weren't insane. And that proof came
in 2004. The family took two cows to the Austrian
National Show for the very first time. They had
this cow, star leader Fortuna. Okay, first time
out. First time. And she wins junior champion.
Wow. Right out of the gate. That is the proof
of concept moment. That is the moment the startup
realizes the product is viable. Exactly. Rupert
said that was the moment they all looked at each
other and realized, OK, we aren't crazy. We can
actually do this. And for Duna, she wasn't just
a pretty face. She went on to produce over 130
,000 kilos of milk in her lifetime. That's a
huge number, over 280 ,000 pounds. A huge number.
She scored EX 92. She was durable and she was
beautiful. And that durability is the key. proving
that a Holstein could live that long and produce
that much in that harsh environment. That silences
the critics. It proved that the fragile Holstein
wasn't so fragile if you managed her right, if
you bred her right. So they have the proof, but
they still have the problem of scale. They'd
only have 60 cows. Yeah. You cannot compete on
the commodity milk market with 60 cows. You just
can't. No. The margins on fluid milk are razor
thin, especially in Europe. You need volume.
If you're small, you starve. Unless. Yeah. Unless
you change what you're selling. And that's exactly
what they did. They pivoted to what industry
analysts are now calling a genetic boutique.
I love that term, genetic boutique. It completely
reframes the entire business model. It fits perfectly,
doesn't it? Yeah. They realized every animal
had to be an asset, not just a production unit.
They weren't making milk anymore. Not primarily.
They were making perfection. Let's break down
the economics here because this is the wait a
minute moment for any business -minded listener.
Okay. A standard commercial heifer in that region,
a fleck fee. Maybe sells for what? 2 ,000 euros?
Yeah, maybe 2 ,500 on a really good day. That's
the going rate. Okay. Schoenhoff is selling their
elite show heifers for 25 ,000 to 45 ,000. It's
a staggering difference. It's not just a difference.
It's a whole other universe that is 10 to 20
times the value per head. And get this. They
are selling about 35 breeding cows and heifers
a year from that 60 -cow herd. Wait a minute.
Run that math for me. even at the low end of
that price point. It is serious revenue. It is
huge revenue. That is how you support two full
families, Rupert Sr.'s household and Rupert Jr.'s
household, on a land base that shouldn't be able
to support one. They completely decoupled their
income from the milk check. The milk is almost
a byproduct at this point. It pays the electric
bill and the feed bill. The profit comes from
the genetics. But to get that kind of price tag,
you have to offer something that nobody else
has. You need a unique selling proposition. And
this brings us to their secret sauce, or as you
called it in our pre -show chat, their biological
moat. This is my favorite part of the story,
because usually when we talk about a competitive
advantage in dairy, we talk about, you know,
having the best AI contracts or the most expensive
robots or the best corn silage. Yeah, things
you can buy. Things you can buy. The Wenger's
competitive advantage is the mountain itself.
Explain that, because to me. The mountain still
sounds like a liability. Yeah. It's hard to climb.
The weather is bad. How is that an advantage?
It's the Rocky Balboa effect. They send their
heifers up to graze at 2 ,000 meters. It's over
6 ,500 feet. We are talking about the Steinern's
Muir Range. It is rugged. This is not a manicured,
lush, green pasture. And this isn't just for
the Instagram photos, because I've seen the photos.
They are stunning. Oh, the photos are marketing
gold. Don't get me wrong. They sell the story.
But biologically. Think about what happens to
a mammal at 6 ,500 feet. The air is thinner.
The air is thinner. You have to work harder just
to get oxygen into your bloodstream. So these
heifers, just by walking around and grazing,
develop massive heart and lung capacity. Their
chest width expands naturally to accommodate
it. So they're literally building a bigger, more
powerful engine. Exactly. They are building a
cardiovascular engine that a hacker raised in
a flat barn in Germany or Wisconsin or Ontario
simply does not have. It's an environmental adaptation.
OK, that makes sense. Then look at the terrain.
It's rocky. It's uneven. They are climbing up
and down all day long. This naturally trims their
hooves and it hardens the sole. You don't get
laminitis or soft feet when you grow up walking
on granite. It's like a natural hoof trimmer
and hardener built into their daily routine.
Right. So they are taking these elite. fragile
Holstein genetics. We're talking embryos from
the best cow families in the world. Lions like
Roxy, Apple, Leela Zee. And they are putting
them through Navy SEAL training from the moment
they're weaned. That is the perfect analogy.
They import the Ferrari engine, the high -type
embryos, and then they put it in a Humvee chassis
that's been built by the Alps. And the result
is this trouble -free Holstein. A cow that looks
like a show winner, that has the dairy quality
and the beautiful udder, but has the durability
of a mountain goat. And that is a product that
buyers are desperate for. Desperate. Because
the biggest complaint about modern show cows
is that they're beautiful, but they burn out.
They don't last. Right. Shut -off cows don't
burn out. They're built to last. That is fascinating.
It's taking the biggest weakness of their location,
the thing that almost made them sell the farm,
and turning it into their biggest selling point.
Your disadvantage is your moat. It's something
you can't buy. A billionaire can go out and buy
the best genetics in the world, but they can't
buy the Alps. They can't replicate that environment.
But it's not just nature doing the work. Yeah.
The human element here is just, it's intense.
Yeah. I want to talk about the daily grind because
boutique sounds fancy, but in farming, boutique
usually just means way more work. Oh, absolutely.
It's the opposite of automation. It's hyper manual.
Right. Rupert knows every single cow by name.
That's pretty standard for small farms. Yeah.
But he knows their temperament. He knows the
specific weakness in the pedigree three generations
back that he's trying to protect against. And
the care. This isn't just feed them and milk
them. No, this is individualized attention on
a whole other level. The source material mentions
that heifers get show care from birth. We're
talking daily washing, coat conditioning, halter
training when they are tiny little calves. Imagine
the labor hours that go into that. Washing a
calf every day in a large scale, efficient factory
farm. That is a complete waste of time. It doesn't
pencil out. No way. But at Schumhoff, that calf
isn't a unit of production. She's a potential
$40 ,000 asset. So that hour you spend washing
and training her, that's direct investment in
the final sale price. It's value added labor.
Totally. If she walks into the ring like a queen
because she's been halter broken since she was
a week old, calm and collected, the price goes
up. The buyers see that. But even with all this
care and all this strategy, they don't win every
time. And I think it's really important that
we talk about the failures because Rupert was
very open about this. They have had some serious
disasters. And this is where the art versus science
debate really comes in. We live in the era of
genomics. The spreadsheet is supposed to tell
you what to breed. Right. The data is king. And
Schoenhoff fell into that trap early on. They
had a really high index. Atwood daughter. The
number said she was genetic gold. OK. So they
bred her to all the high ranking genomic bulls
of the moment. McCutcheon, Army, Tattoo. These
were the smart matings, according to the data.
On paper, those calves should have been superstars.
They should have been chart toppers. What was
the result? Every single one failed. Every one.
Every mating. None of the offspring turned out.
They were average at best, just plain. That has
to be devastating. You wait nine months for the
calf, then another two years for the heifer to
calve in. That's years of time and potential
just lost. It is. It's a huge setback. But that
was the lesson. Rupert said that was the moment
he learned to trust his eye over the spreadsheet.
He realized that just because the numbers say
it's a match doesn't mean the biology agrees.
He had to look at the physical cow in front of
him, her strengths, her faults, not just the
data on the screen. So he pivoted. He had a family
where the numbers weren't lining up, and he just
ignored the index. He looked at the cow, looked
at a bull named Stanton's alligator, who wasn't
necessarily a genomic giant at the time, and
just said, physically this works. A purely visual
mating, the old school way. The old school way.
And that mating produced Dakota. And Dakota.
Oh man, Dakota. She became the star, the proof
of his philosophy. She won her class at Swiss
Expo. She was the vindication of his judgment,
of his stockman's eye. But this leads to the
hardest part of the boutique business model.
The sale. You breed the perfect cow. You raise
her. You love her. She wins. And then, because
your business model relies on these high -value
sales, you have to let her go. Rupert talked
about selling Dakota. He said it was the hardest
sale he ever made. He actually set a crazy price
on her. A price he thought nobody would possibly
pay. Okay. Just because he subconsciously didn't
want to sell her. That's a classic seller's defense
mechanism. I'll put a make -me -move price on
it. Nice. It's a way of protecting yourself from
the loss, hoping nobody calls your bluff. But
Mattenhoff Holsteins called his bluff. They paid
it. They wired the money. And that's the double
-edged sword, isn't it? You get the cash, which
keeps the farm running, keeps the dream alive.
But then, a few months later, Rupert is at Expo
Bowl 2025. And he's watching Dakota. His Dakota.
She's in the ring. She looks incredible. And
she wins Reserve Grand Champion. That's a huge
win. A huge win. And he's not holding the lead
rope. Oof. Well, actually, the source says he
was on the halter, helping fit and show her for
the new owners. But he didn't own her anymore.
He was winning for someone else. That is such
a complex emotion. There's immense pride. I made
that. My breeding philosophy created that champion.
But there's also that sharp pang of loss. The
empty stall the next morning. It's like raising
a child and sending them off to college, but
you never get them back for the holidays. And
it's not just sales. It's death. We have to talk
about Sid Maland. This was the daughter of his
original childhood calf. The legacy animal. This
story just breaks my heart a little bit. Me too.
She calved in as a two -year -old and she was
just okay. She placed seventh in her class at
a big show. In the show world, seventh is invisible.
Yeah, you're not getting your picture taken for
seventh place. Most people would have called
her or at least moved her to the commercial string
and forgotten about her. But Rupert saw something.
He had faith in the cow family. He said, she
just needs time. Patience. That's a recurring
theme here, isn't it? The opposite of the get
big quick mentality. And he was right. She matured.
She grew into her frame. She blossomed into an
EX 94 point cow. She became the Austrian national
champion. She proved him right. An amazing story
of development. And then she died because they
are livestock. They get sick. Things happen.
Rupert said losing her still hurts today. It
just highlights the brutal math of dairy. You
love them. You pour your entire life into them
and eventually they leave. Yeah. Either on a
truck to a new owner or they pass away in the
barn. It's a business of heartbreak. It is a
business of heartbreak interspersed with moments
of absolute transcendent glory. And the glory
doesn't get bigger than Cremona 2025. The Cremona
sweep. That was just legendary. So set the scene
for us. This is the International Dairy Show
in Italy. This is basically the European Super
Bowl with cattle shows. It is the gladiator arena.
It's not a polite, quiet county fair. You have
the best Italian herds, and the Italians are
incredible, passionate breeders. You have the
Swiss, the French, the Germans. The atmosphere
is chaotic. It's loud. It's intense. It's pure
energy. And Schoenhoff, the little 60 -cow herd
from the Austrian mountains, walks in. And they
don't just win a class or two. No. They win premier
breeder and... Premier Exhibitor. And both the
Red and White Show and the All Breed Show. A
clean sweep. And we should explain to the listener
why Premier Breeder matters so much more than
Premier Exhibitor. Please do. Premier Exhibitor
just means you brought the best cows to the show
that day. You could have bought them all last
week. It's a checkbook award in many ways. Right.
It rewards the budget. It rewards the person
who can afford to buy the best. Premier Breeder.
That means you made the cows. That means the
prefix on the animal's name is yours. It means
your decisions, your matings, your calf raising,
your patience. It all created the winner. It's
the ultimate validation of your program. And
for a 60 -cow herd to win premier breeder against
herds with hundreds of animals where they have
statistically way more chances to score points
is almost impossible. How? How do you do that?
It means almost every single animal they brought
had to be in the top three of their class. They
couldn't afford a miss. Their consistency had
to be perfect. Rupert describes being in the
back pens, just covered in show foam, cow hair
stuck to his face, just working. And they keep
calling his name. To come to the ring. Yeah.
And he has to go out there and accept that banner
again and again. It's the summit. It really is.
It proved that they aren't just lucky. They're
not a one hit wonder. They have system that works.
But, and I love this detail from the story. Schoenhoff
isn't a one man show. We keep talking about Rupert
because he's the face of it. But the source material
is very clear that this is a. family machine.
Successful farms are rarely one -man shows. They're
an ecosystem. If one person falls down, the whole
thing stops. You've got Steffi, the sister. She
manages the calves and the robots. Which is a
critical role. If the calves aren't raised right,
if they get sick or don't grow well, Rupert has
nothing to show in two years. She is literally
building the foundation of their future success.
You've got Thomas, the brother -in -law. He's
the inseminator. He's the one actually putting
the straw in the cow. That is an incredibly high
-pressure job when you're using expensive semen
on an elite, high -value cow. Oh, yeah. Accuracy
matters. You miss a heat or you miss the placement
in the tract, that's thousands of euros potentially
lost or delayed. His precision is part of the
profit equation. Then you've got Rupert Sr.,
the dad. He's still out there every day doing
the feeding, and he also runs the breed association.
And then there's mom, Angelica. Rupert specifically
called her out as the unsung hero. She's in the
office. The CFO. The one who makes it all work.
Exactly. Managing the finances. Managing those
crazy prices. Making sure the bills are paid
and the lights stay on. I love that they highlighted
that. Because so often the person in the office
gets zero glory. But if they mess up, the farm
goes bankrupt. She's the steady hand on the wheel
that allows Rupert to be the artist in the bar.
It's a perfect description. Yeah. And there's
another layer to their business that really surprised
me. Yeah. They aren't just Holstein purists anymore.
No. They diversified. Yeah. Into jerseys. The
little brown cows. Why? I mean, why would a high
-end, world -class Holstein herd start messing
around with jerseys? Well, it started as a hobby,
which is how these things often go. Oh, let's
get a cute jersey for the kids to show. But then
because the Vengers are obsessive about quality,
they couldn't just have average jerseys. Right.
It's not on their DNA. They don't know how to
do things halfway, so they had to get the best
jerseys. And now it's a major revenue stream.
They've won junior champion at Swiss Expo in
Cremona with their jerseys. It's a brilliant
business hedge. The Holstein market fluctuates.
Trends change. The Jersey market is different.
It's often driven by cheese production, by high
components, by a different type of buyer who
values different traits. By having elite stock
in both breeds, they double their potential customer
base. It makes their business model much more
resilient to market swings. It's smart. And then
there's Rupert's side hustle, which just blows
my mind. He's a professional fitter. Which is
wild when you think about it. He travels to other
major shows to clip and prepare cows for his
competitors. Doesn't that seem completely counterintuitive?
Why would you help the guy who's trying to beat
you? It speaks to his philosophy. He said, I
want the best cow to win, even if he's the one
clipping the cow that beats his own. But practically,
it builds relationships. Ah, the networking.
The networking is huge. He mentions Martin Rubisam
from Wiesenfeld Holsteins. Rupert worked for
him as a fitter, they became friends, and then
they ended up partnering on a pal, Regale, who
went on to become a champion. So the cooperation
pays off in the long run. Relationships are currency
in this business. If you are known as the guy
who can make any cow look her absolute best,
people trust you. And when they trust your eye
for cattle, they trust you enough to buy your
genetics. It establishes him as an expert, not
just another farmer. So we've looked at the miracle
win. the mountain strategy, the heartbreak, and
the intricate family business model. I want to
bring this all back to the listener. Let's do
it. All right. Someone is listening to this on
their tractor right now. Maybe they have 50 cows.
Maybe they're moking 5 ,000. What is the one
thing from the Schoenhoff story they should sit
with today? I think the biggest takeaway, the
one that really sticks with me, is this. Your
disadvantage might be your moat. Break that down
for us. The Vengers spent years probably wishing
they were on flat land, wishing they were in
an easier farming area. It was their biggest
problem. But they stopped apologizing for the
mountains and they started leveraging them. They
used the altitude and the rocks to build a type
of cow that nobody else could copy. So if you
are listening to this, look at your farm. What
is the thing you hate? What is the thing that
makes your life hard? Is it heavy clay soil?
Is it being too far from the processor? Is there
a way to flip that? Is there a niche market that
needs exactly what that difficulty produces?
That is a powerful idea. Don't fight your geography,
leverage it. A second one, and it's just as important,
is that patience compounds. We live in a quarterly
result world. Everybody wants success now. This
was a 25 -year project. Quarter century. From
a Thai stall with Fleck feed to European champions
took a quarter century of showing up every single
day. There are no shortcuts to an EX94 cow. You
have to put in the time. And finally, is there
a third? Yeah. Trust your eye. Data is a tool.
Genomics are great. But at the end of the day,
you are the stockman. You have the intuition.
If the spreadsheet says yes, but your gut says
no, listen to your gut. The Dakota story proves
that the art of stockmanship still beats the
algorithm. The best breeders have a feel for
it. I love that. The computer doesn't walk the
pasture. You do. Exactly. Well, that is another
story from the Bullvine podcast. It's a powerful
reminder that even in a world of consolidation
and mega dairies, there is still room for the
masters of the craft. These are the people building
the future of dairy, one perfect heifer at a
time. Find more stories like this at www .thebullvine
.com. Next time, we're talking to a breeder who
is taking a completely different approach, using
genomic editing to try and fast track genetic
progress. You won't want to miss that contrast.
Subscribe so you don't miss it. Thanks for listening.
See you next time.