WEBVTT

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Creeping over fields of green Remembering the

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faces The moments unseen The hands that built

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a dynasty The vision in their eyes Echoes in

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the auction bar Beneath an endless sky This is

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the bull buy Turn the bar You can feel your heartbeat

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in your throat. The auctioneer's voice cracks

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through the humid September air at the 1972 Hanover

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Hillsale, and you're gripping the auction paddle

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so hard your knuckles have gone white. Three

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bids ago, you blew past your authorized spending

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limit. Two bids ago, you started wondering how

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you'd explain this to your bosses back at American

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Breeders Service. One bid ago, you stopped caring.

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Auctioneer's rhythmic chant. Because in that

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ring, circling on legs that seem too elegant

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for his age, is a calf unlike anything the Holstein

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world has ever seen. His coat isn't the familiar

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black and white that's made this breed the backbone

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of the American dairy industry. It's a vibrant,

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almost copper red, alert eyes, a presence that

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makes experienced cattlemen, men who've spent

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their entire careers avoiding red genetics, lean

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forward in their seats. You raise your paddle

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again. $55 ,000. The room shifts. You feel eyes

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on you now. Curious. Skeptical. A few openly

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hostile. The man three rows back, a breeder who's

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been in this business longer than you've been

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alive, shakes his head slowly. You know what

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he's thinking. You know what they're all thinking.

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That calf is a genetic mistake. A defect. The

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kind of animal serious breeders cull from their

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herds without a second thought. Your paddle rises

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one more time. $60 ,000. The auctioneer's voice

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cuts through the stunned silence. Sold. You've

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just paid a world record price for a red and

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white Holstein. You've just bet your career on

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an animal the entire industry has dismissed.

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And in two days, when you walk into your boss's

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office to explain what you've done, you'll say

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something that will echo through dairy breeding

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lore for the next 50 years. But that's not really

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where this story begins. To understand what just

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happened in this auction barn, and why it matters

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for every Holstein alive today, you need to go

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back further. To a Swiss agricultural graduate

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standing alone in Ontario farmland with nothing

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but conviction and a crazy idea. To a Nebraska

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breeding wizard who died before he ever saw his

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life's work come to fruition. To a Kansas dairy

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farmer who would later become governor and whose

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bull would force an entire industry to confront

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what it means to wield genetic power. This is

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the story of four bulls who built the modern

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Holstein breed and the price we're still paying

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for their legacy. To understand what's coming,

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you need to understand the world of dairy cattle

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breeding in the early 1960s. You're standing

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in a Nebraska pasture, let's say, in the spring

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of 1960. The Eisenhower administration is winding

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down. Kennedy is campaigning on television, a

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technology that's starting to change everything.

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and American agriculture is in the midst of its

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own quiet revolution. If you're a dairy farmer

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in 1960, your grandfather would barely recognize

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your operation. The cows you're milking produce

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twice what his did. The barn you work in has

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electric lights, mechanical milkers, bulk tanks

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that keep milk cold until the truck comes. You're

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not just a farmer anymore. You're a businessman,

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tracking production records, calculating feed

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efficiency, making breeding decisions based on

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data your grandfather never had access to. And

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at the center of this revolution is artificial

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insemination. The AI industry has changed everything.

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Instead of keeping a bull on your farm, expensive,

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dangerous, limited in genetic reach, you can

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now order semen from the best sires in the country.

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One elite bull can father tens of thousands of

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daughters across multiple states. Genetic progress

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that used to take generations can now happen

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in years. But here's what you need to understand.

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In 1960, the Holstein breed has a hierarchy.

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A very clear, very rigid hierarchy. Black and

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white is correct. Black and white is elite. Black

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and white is what serious breeders produce. Red

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and white? That's a recessive gene that surfaces

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occasionally. An embarrassment to be eliminated.

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Red calves are barred from the main herd book.

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They're sold off. bred out, treated as genetic

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noise to be filtered from the signal. You accept

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this because everyone accepts this. Because the

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men who built this industry, the AI companies,

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the breed associations, the university researchers,

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they all agree. Red is a defect. The science

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is settled. Except in Europe, a young Swiss agricultural

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graduate named Jean -Louis Schrago is looking

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at the same science and reaching a very different

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conclusion. Your Jean -Louis Schrago and you've

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just graduated from agricultural college in Switzerland

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with a specialization in dairy cattle genetics.

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You're 23 years old, ambitious, and you've noticed

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something that the North American establishment

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seems determined to ignore. In Europe, there's

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a market for red genetics. Dutch farmers, German

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farmers, Swiss farmers, they don't share North

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America's prejudice against the color. They want

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elite cattle, and they don't care if those cattle

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are red or black or purple with polka dots. They

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care about production. They care about confirmation.

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They care about results. You've done the research.

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You know that red and white Holsteins aren't

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defective. They're just different. The red color

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is a simple recessive trait, nothing more. It

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has no connection to milk production, to health,

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to longevity. The stigma is cultural, not scientific.

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And you've spotted an opportunity. If someone

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could produce elite red and white Holsteins,

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animals with the same genetic quality as the

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best black and whites, there's a market waiting.

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A market that North American breeders are completely

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ignoring. In 1968, you board a ship for North

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America. You have limited funds, limited connections,

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and an idea that makes experienced breeders shake

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their heads in disbelief. You find yourself standing

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in the rolling farmland of Ontario, trying to

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convince Peter Heffering of Hanover Hill Holsteins

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to do something that goes against everything

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the industry believes. Breed one of your finest

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cows, you tell him, to a red factor bull. Heffering

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looks at you the way you've gotten used to being

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looked at. Politely skeptical. Maybe a little

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pitying. He's been in this business for decades.

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He knows how it works. And what you're proposing

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isn't how it works. He says no. Most people would

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go home after that. Most people would accept

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that the establishment knows better, that maybe

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the industry veterans are right. You've crossed

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an ocean for this idea, and the first serious

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breeder you approach has shut you down. But something

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in you refuses to quit. You'll be back. 2 ,000

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miles away, in Central City, Nebraska, another

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kind of dreamer is building something he'll never

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live to see completed. You're standing at the

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fence line of Pawnee Farm, watching Lester Fishler

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walk his herd. There's something different about

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the way he looks at these animals. Other breeders

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select for next year's milk check. Fishler is

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building an architecture that spans decades.

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Fellow breeders call him gifted. Some use the

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word wizard. But there's no magic in what Fishler

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does, just thousands of hours of paying attention

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when others have stopped looking. He can study

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a cow and see not just what she is, but what

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her daughters might become, her granddaughters,

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her great -granddaughters. He maintains what

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he calls a strictly rag -apple herd, tracing

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back to bloodlines he's refined over years of

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careful selection. Every mating decision is deliberate.

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Every calf born is a step toward something only

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he can fully visualize. You watch him pause by

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a pregnant cow named Pawnee Farm Glenview Beauty.

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There's nothing flashy about her. She's not a

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show cow, not a record breaker. But Fishler's

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hand rests on her side for a long moment, and

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you wonder what he sees. He won't live to find

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out. Fishler will die before the calf inside

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this cow, or her own calf, born a few years later,

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ever produces a daughter. All those years of

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patient work, and he'll never see the payoff.

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That's the part of this story that catches in

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the throat. But in April 1962, the architecture

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Fishler built will outlive him. in ways nobody

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imagined. Meanwhile, in Kansas, two partners

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are making breeding decisions that will reshape

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the entire industry, without any idea what they're

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setting in motion. You're John Carlin, a dairy

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farmer in partnership with Lawrence Mayer. You'll

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go on to bigger things. Governor of Kansas from

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1979 to 1987, eventually Archivist of the United

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States. But right now, in the early 1970s, You're

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just trying to build a quality Holstein herd.

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Select Sires has proposed a mating. Your cow,

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Cremel, bred to a bull named Penn State Ivanhoe

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Star. It's a good match on paper. Star is proven.

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Cremel has potential. You sign off on it the

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way you sign off on dozens of breeding decisions,

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with instinct, with pedigree analysis, with the

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best information available. You have no way of

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knowing that the calf that results from this

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mating will revolutionize milk production across

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the entire breed. Or that decades later, researchers

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will trace two separate lethal genetic disorders

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back to him. Or that his name, Carlin M. Ivanhoe

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Bell, will become synonymous with both the promise

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and the peril of genetic power. You're just making

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a breeding decision. The same way farmers have

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made breeding decisions for centuries. The difference

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is, the tools have changed, and nobody's fully

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reckoned with what that means. You're Jean -Louis

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Schrago, and you've spent three years being told

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no. Three years of industry veterans suggesting,

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politely and not so politely, that you're wasting

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your time. Three years of doors closing. Three

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years of those 3 a .m. moments that anyone who's

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ever chased an unpopular idea knows intimately.

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Lying awake, staring at the ceiling, wondering

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if everyone else is right, and you're the fool.

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You've taken a job with American Breeders Service

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as a sales representative, working your way into

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the industry from the inside. You've learned

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the business, you've built relationships, and

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you've never stopped looking for a way to make

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your vision reality. Then, in 1971, you find

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it. Roybrooke Telstar, a Canadian superstar,

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celebrated for refinement and exceptional udders.

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Everything the show ring values, Telstar delivers.

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But what most people don't know... What you've

00:11:48.740 --> 00:11:51.299
discovered through careful research is that Telstar

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carries the rare, black -red gene. There's just

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one problem. Telstar has been exported to Japan.

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You start making phone calls, you write letters,

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you work contacts on the other side of the Pacific,

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trying to locate something that might not even

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exist anymore. Frozen semen from a bull that's

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been out of North America for years. And then,

00:12:13.399 --> 00:12:16.679
against all probability, you find it. Two units.

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Two precious units of Telstar semen preserved

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in a tank somewhere in Japan. The price for importing

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them? $2 ,500. In 1971, that's serious money.

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That's rent for months. That's a down payment

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on land for two units of semen from a bull nobody

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in North America is thinking about anymore. You

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pay it. Now you go back to Peter Heffering at

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Hanover Hill. You have something concrete this

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time. You have a plan. Telstar's black -red gene.

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combined with the true recessive red gene carried

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by the right cow, will produce a red calf. Not

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just any red calf. An elite red calf, with Telstar's

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refinement and Hanover Hill's quality. Heffering

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agrees to try. The cow you select is Tara Hill's

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pride lucky barb, a phenomenal animal who happens

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to carry the red recessive. The genetic math

00:13:05.950 --> 00:13:08.789
is elegant. The odds are right. Now you wait.

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You're Wally Linskoog, and you've driven from

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California to Nebraska. for the Pawnee Farm dispersal

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sale. Lester Fishler's herd is being sold off,

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and buyers from seven states have gathered in

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Central City. The mood is strange. Fishler was

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respected, more than respected, revered by those

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who understood what he was building. And now

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his life's work is being parceled out to the

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highest bidders. You've come with instructions

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from Arlinda Farms. You've got a spending limit,

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and you've got a feeling, something you can't

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quite articulate. about a pregnant cow named

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Pawnee Farm Glenview Beauty. Other buyers see

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a good cow. You're trying to see what Fishler

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saw when he bred her. You're betting that whatever

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architecture he was building, some of it lives

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in this animal. The bidding starts. Your paddle

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keeps rising. $3 ,000. $3 ,500. $4 ,000. The

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man next to you drops out. Someone across the

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barn shakes his head and stops. $4 ,300. You've

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just bought a pregnant cow for more than some

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of these farmers paid for their land. Your bosses

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back in California are going to want an explanation.

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25 days later, Beauty arrives at Arlinda Farms

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by train. She's exhausted from the journey. She's

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also very, very pregnant. On May 9, 1962, she

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gives birth to a bull calf. You don't know it

00:14:34.009 --> 00:14:36.580
yet. But you're looking at an animal whose genetics

00:14:36.580 --> 00:14:39.000
will eventually flow through nearly one -sixth

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of every Holstein alive, whose influence will

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help double the milk production of the entire

00:14:44.059 --> 00:14:47.039
breed, whose name, Pawnee Farm Arlinda Chief,

00:14:47.240 --> 00:14:49.360
will become the most genetically dominant sire

00:14:49.360 --> 00:14:52.419
in the history of any livestock species. Right

00:14:52.419 --> 00:14:55.480
now, he's just a calf, finding his legs, blinking

00:14:55.480 --> 00:14:58.000
in the California sunshine. And eight months

00:14:58.000 --> 00:15:01.299
from now, he'll almost die. To understand what

00:15:01.299 --> 00:15:03.799
happens next, you need to understand what artificial

00:15:03.799 --> 00:15:06.879
insemination did to the cattle industry. Before

00:15:06.879 --> 00:15:10.159
AI, genetic progress moved at the pace of a single

00:15:10.159 --> 00:15:13.399
bull serving a single herd. A great sire might

00:15:13.399 --> 00:15:15.519
father a few hundred offspring in his lifetime,

00:15:15.759 --> 00:15:18.100
all within a few miles of wherever he lived.

00:15:18.320 --> 00:15:20.860
His genetics would spread slowly, generation

00:15:20.860 --> 00:15:24.220
by generation, limited by geography and time.

00:15:24.600 --> 00:15:29.009
AI shattered those limitations. By the 1960s,

00:15:29.029 --> 00:15:31.590
a single elite bull could father tens of thousands

00:15:31.590 --> 00:15:34.549
of daughters across the entire continent. His

00:15:34.549 --> 00:15:37.230
semen could be frozen, stored, shipped anywhere.

00:15:37.970 --> 00:15:40.370
Farmers who'd never seen the animal, who lived

00:15:40.370 --> 00:15:42.809
thousands of miles from his home farm, could

00:15:42.809 --> 00:15:45.169
access his genetics for the price of a breeding

00:15:45.169 --> 00:15:49.029
fee. The benefits were obvious. Genetic progress

00:15:49.029 --> 00:15:52.250
accelerated dramatically. Milk production climbed.

00:15:52.789 --> 00:15:55.470
The best genetics were no longer reserved for

00:15:55.470 --> 00:15:58.350
the wealthy few. Any farmer could access them.

00:15:58.529 --> 00:16:01.330
But there was a cost that nobody fully reckoned

00:16:01.330 --> 00:16:04.470
with. When one bull could father so many daughters,

00:16:04.610 --> 00:16:07.389
and when everyone wanted the best genetics, something

00:16:07.389 --> 00:16:09.389
happened that the industry didn't see coming.

00:16:10.070 --> 00:16:13.710
Genetic concentration. Imagine a funnel. At the

00:16:13.710 --> 00:16:16.610
top, thousands of farms, millions of cattle.

00:16:16.750 --> 00:16:19.649
At the bottom, a handful of elite sires whose

00:16:19.649 --> 00:16:22.470
genetics flow through everything. Each generation,

00:16:22.769 --> 00:16:26.009
the funnel narrows. Each generation, more animals

00:16:26.009 --> 00:16:29.610
trace back to the same few bulls. In 1960, this

00:16:29.610 --> 00:16:32.250
seemed like progress. The best genetics spreading

00:16:32.250 --> 00:16:34.889
faster than ever before. What could possibly

00:16:34.889 --> 00:16:38.070
go wrong? You're the herdsman at Arlinda Farms,

00:16:38.070 --> 00:16:41.149
and the chief calf is dying. He's eight months

00:16:41.149 --> 00:16:43.830
old, and bloat has hit him hard, the kind of

00:16:43.830 --> 00:16:46.470
severe case that kills calves in hours if you

00:16:46.470 --> 00:16:50.289
don't act fast. You've seen it before. The abdomen

00:16:50.289 --> 00:16:53.820
distends as gas builds up in the rumen. The animal

00:16:53.820 --> 00:16:56.279
can't breathe properly. Without intervention,

00:16:56.620 --> 00:16:58.820
pressure on the lungs and heart will finish him.

00:16:59.000 --> 00:17:01.720
You work through the night. Trocar insertion.

00:17:01.919 --> 00:17:05.980
Careful decompression. Watching. Waiting. Praying

00:17:05.980 --> 00:17:08.339
to whatever deity looks after cattle and the

00:17:08.339 --> 00:17:11.000
people who depend on them. The hours stretch.

00:17:11.400 --> 00:17:15.059
The calf's breathing stabilizes. Then strengthens.

00:17:15.319 --> 00:17:18.720
Chief survives. You watch him recover over the

00:17:18.720 --> 00:17:21.720
following weeks. He develops into a deep -bodied

00:17:21.720 --> 00:17:24.980
bull with a trademark ravenous appetite, the

00:17:24.980 --> 00:17:27.079
kind of animal who attacks the feed bunk like

00:17:27.079 --> 00:17:29.619
he's got somewhere important to be. Something

00:17:29.619 --> 00:17:31.920
about the way he carries himself suggests what's

00:17:31.920 --> 00:17:34.599
coming. You're watching Chief's first daughters

00:17:34.599 --> 00:17:36.619
freshen, and something is happening that you've

00:17:36.619 --> 00:17:39.660
never seen before. Four daughters. That's all

00:17:39.660 --> 00:17:42.460
you've got so far. But what you see in those

00:17:42.460 --> 00:17:45.619
four animals, the depth of body, the capacity,

00:17:46.250 --> 00:17:48.329
The way they hit the feed bunk hard and then

00:17:48.329 --> 00:17:50.410
walk to the parlor like they're ready to work.

00:17:50.670 --> 00:17:53.950
This isn't normal. These aren't just good cows.

00:17:54.210 --> 00:17:58.170
These are a different kind of cow. You pull the

00:17:58.170 --> 00:18:00.930
production records. You run the numbers twice

00:18:00.930 --> 00:18:02.829
because the first time must have been an error.

00:18:02.950 --> 00:18:06.609
It's not an error. One of the great milk bulls

00:18:06.609 --> 00:18:09.829
of all time, you say aloud. After just four daughters,

00:18:10.049 --> 00:18:12.809
you've seen enough. You're Jean -Louis Schrago,

00:18:12.990 --> 00:18:15.049
and you're standing in the Hanover Hill barn.

00:18:15.420 --> 00:18:18.319
watching a calf being born. The genetic math

00:18:18.319 --> 00:18:21.720
worked. Telstar's black -red gene, plus Lucky

00:18:21.720 --> 00:18:24.960
Barb's recessive red, plus whatever divine intervention

00:18:24.960 --> 00:18:28.140
guides moments like this. It all came together.

00:18:28.400 --> 00:18:31.180
A vibrant red calf slides into the world. You

00:18:31.180 --> 00:18:33.920
watch him find his legs, shaky at first, then

00:18:33.920 --> 00:18:37.019
steadier. He's small, delicate, not the massive,

00:18:37.099 --> 00:18:39.019
powerful frame you see in the black and white

00:18:39.019 --> 00:18:41.279
bulls that dominate the breed. He's something

00:18:41.279 --> 00:18:44.480
else entirely. He looked like a small deer, you'll

00:18:44.480 --> 00:18:47.519
tell people later. Delicate, alert, unmistakably

00:18:47.519 --> 00:18:51.200
special. Three years. Three years of being told

00:18:51.200 --> 00:18:55.160
no. Continents crossed. Skeptics ignored. $2

00:18:55.160 --> 00:18:58.720
,500 for two units of semen from Japan. And now

00:18:58.720 --> 00:19:01.180
this small creature, blinking in the light of

00:19:01.180 --> 00:19:03.700
an Ontario barn, carrying the genetic blueprint

00:19:03.700 --> 00:19:07.420
for a revolution nobody sees coming. They name

00:19:07.420 --> 00:19:11.200
him Hanover Hill Triple Threat. Five months from

00:19:11.200 --> 00:19:14.259
now, he'll walk into an auction ring, and everything

00:19:14.259 --> 00:19:17.900
will change. You're Ken Young, representing American

00:19:17.900 --> 00:19:20.460
Breeders Service, and you've come to the Hanover

00:19:20.460 --> 00:19:22.480
Hills sale with instructions you're about to

00:19:22.480 --> 00:19:25.599
ignore. The triple threat calf enters the ring,

00:19:25.759 --> 00:19:28.380
and something happens that you won't fully understand

00:19:28.380 --> 00:19:31.779
until years later. The rest of the crowd sees

00:19:31.779 --> 00:19:35.059
a red calf, a genetic curiosity, maybe worth

00:19:35.059 --> 00:19:37.359
a few thousand dollars to someone who wants to

00:19:37.359 --> 00:19:40.200
experiment with color breeding. You see something

00:19:40.200 --> 00:19:43.000
else entirely. Maybe it's the refinement in his

00:19:43.000 --> 00:19:45.640
movement. Maybe it's the same thing Schrago saw

00:19:45.640 --> 00:19:48.940
in that barn five months ago. Maybe it's nothing

00:19:48.940 --> 00:19:51.900
you can articulate, just a bone -deep conviction

00:19:51.900 --> 00:19:55.299
that this animal matters. The bidding starts

00:19:55.299 --> 00:19:58.519
low. It doesn't stay low. You push past $20 ,000,

00:19:58.640 --> 00:20:01.380
past $30 ,000, past $40 ,000. Every bid, you're

00:20:01.380 --> 00:20:04.019
further past your authorized limit. Every bid,

00:20:04.140 --> 00:20:06.500
you're betting your career on a red calf the

00:20:06.500 --> 00:20:09.920
industry calls a defect. $50 ,000. $55 ,000.

00:20:10.279 --> 00:20:14.920
Your paddle rises one last time, $60 ,000. The

00:20:14.920 --> 00:20:17.700
auction barn goes silent, then erupts in murmurs.

00:20:17.759 --> 00:20:20.099
You've just set a world record for a red and

00:20:20.099 --> 00:20:22.660
white Holstein. You've just done something nobody

00:20:22.660 --> 00:20:26.160
expected, and many think is insane. When you

00:20:26.160 --> 00:20:28.319
face your bosses at American Breeders Service,

00:20:28.539 --> 00:20:32.539
you'll have one defense prepared. One sentence

00:20:32.539 --> 00:20:35.460
that captures everything about this moment, about

00:20:35.460 --> 00:20:38.359
risk -taking and conviction. and the sometimes

00:20:38.359 --> 00:20:40.799
unreasonable courage that progress requires.

00:20:41.440 --> 00:20:44.339
It was easier to ask for forgiveness than to

00:20:44.339 --> 00:20:48.039
ask for permission. They forgive you. History

00:20:48.039 --> 00:20:50.779
will prove you right, but that same history will

00:20:50.779 --> 00:20:53.839
teach a harder lesson, too, about what happens

00:20:53.839 --> 00:20:57.079
when conviction becomes concentration, when success

00:20:57.079 --> 00:21:00.220
breeds overuse, when the tools grow more powerful

00:21:00.220 --> 00:21:03.779
than the wisdom to wield them. You're a dairy

00:21:03.779 --> 00:21:06.660
farmer in the late 1970s, and everywhere you

00:21:06.660 --> 00:21:09.420
look, The bulls from this story are reshaping

00:21:09.420 --> 00:21:12.000
your industry. Chief's daughters are legendary

00:21:12.000 --> 00:21:15.799
now. The will to milk, breeders call it. That

00:21:15.799 --> 00:21:18.519
relentless drive to produce that seems to pulse

00:21:18.519 --> 00:21:21.859
through every animal carrying his genetics. Your

00:21:21.859 --> 00:21:24.700
neighbor's herd uses Chief heavily. So does the

00:21:24.700 --> 00:21:27.960
operation two counties over. So does almost everyone

00:21:27.960 --> 00:21:31.079
you talk to at the county fair. Bell's daughters

00:21:31.079 --> 00:21:33.900
are pouring milk at rates nobody thought possible.

00:21:34.410 --> 00:21:36.769
The production numbers seem almost impossible,

00:21:37.049 --> 00:21:39.529
gains in a single generation that used to take

00:21:39.529 --> 00:21:42.509
decades. And triple threat? His daughters are

00:21:42.509 --> 00:21:46.089
winning shows. Tall, angular, with the refinement

00:21:46.089 --> 00:21:48.430
and utter quality that European breeders have

00:21:48.430 --> 00:21:51.390
been starving for. The red and white population,

00:21:51.789 --> 00:21:54.589
dismissed as defective for generations, is suddenly

00:21:54.589 --> 00:21:57.170
producing elite animals that can compete with

00:21:57.170 --> 00:21:59.940
anything in the black and white world. In July

00:21:59.940 --> 00:22:03.740
1978, a new proof report arrives that stops conversations

00:22:03.740 --> 00:22:06.240
in dairy co -ops from Wisconsin to California.

00:22:07.119 --> 00:22:10.599
SWD Valiant. Son of Chief. His first daughters

00:22:10.599 --> 00:22:13.579
have just been evaluated. Plus 1 ,000 food 41

00:22:13.579 --> 00:22:17.380
pounds of milk. Plus 44 pounds of fat. And top

00:22:17.380 --> 00:22:19.920
type scores. You read it twice. You've never

00:22:19.920 --> 00:22:22.740
seen numbers like this. Bulls give you either

00:22:22.740 --> 00:22:25.839
high production or elite type. Valiant is giving

00:22:25.839 --> 00:22:29.220
you both. The total package. The kind of sire

00:22:29.220 --> 00:22:31.779
that comes along once in a generation, if you're

00:22:31.779 --> 00:22:34.759
lucky. The industry goes into a frenzy. Everyone

00:22:34.759 --> 00:22:37.779
wants valiant semen. Everyone wants to ride this

00:22:37.779 --> 00:22:41.039
wave. His son, Fisher Place Mandingo, will reportedly

00:22:41.039 --> 00:22:43.819
become the first bull in history to sell a million

00:22:43.819 --> 00:22:48.759
doses. The 1980s become the valiant decade. Subtle

00:22:48.759 --> 00:22:52.019
shift. Triumph beginning to darken. But something

00:22:52.019 --> 00:22:54.740
else is happening too. Something that won't become

00:22:54.740 --> 00:22:58.490
visible for years. The funnel is narrowing. By

00:22:58.490 --> 00:23:02.069
January 1987, you pull up the TPI rankings, Total

00:23:02.069 --> 00:23:04.670
Performance Index, the industry's gold standard

00:23:04.670 --> 00:23:08.250
for comparing sires. 31 of the top 100 bulls

00:23:08.250 --> 00:23:12.009
are valiant sons. 98 of the top 400 carry his

00:23:12.009 --> 00:23:15.029
genetics. Let that sink in. Nearly a quarter

00:23:15.029 --> 00:23:17.710
of the breed's genetic elite, all connected to

00:23:17.710 --> 00:23:21.009
one sire. The eggs are all in one basket. And

00:23:21.009 --> 00:23:23.250
nobody's asking what happens if some of those

00:23:23.250 --> 00:23:25.650
eggs are cracked. You're sitting at your kitchen

00:23:25.650 --> 00:23:28.910
table. flipping through AI catalogs, making the

00:23:28.910 --> 00:23:31.289
same breeding decisions that farmers have made

00:23:31.289 --> 00:23:34.269
for generations. But you're not thinking about

00:23:34.269 --> 00:23:36.809
genetic concentration. You're thinking about

00:23:36.809 --> 00:23:40.029
your herd, your bottom line. Which bulls will

00:23:40.029 --> 00:23:42.430
improve your cows, increase your production,

00:23:42.670 --> 00:23:45.150
keep you competitive in a market that gets tighter

00:23:45.150 --> 00:23:48.190
every year? The names in these catalogs have

00:23:48.190 --> 00:23:51.789
become familiar. Bell, Chief, Valiant. You've

00:23:51.789 --> 00:23:54.150
used them all. Your neighbors have used them.

00:23:54.619 --> 00:23:57.160
The university extension agents recommend them.

00:23:57.440 --> 00:24:01.319
The AI companies promote them. The science, or

00:24:01.319 --> 00:24:03.779
what passes for science, says these are the best

00:24:03.779 --> 00:24:07.079
genetics available. And they are. You've seen

00:24:07.079 --> 00:24:09.700
it in your herd. The chief daughters that eat

00:24:09.700 --> 00:24:11.660
like they're starving and milk like machines.

00:24:12.200 --> 00:24:14.599
The bell daughters that set production records

00:24:14.599 --> 00:24:18.180
you didn't think were possible. The valiant granddaughters

00:24:18.180 --> 00:24:21.220
that look good and perform. You're not being

00:24:21.220 --> 00:24:23.819
reckless. You're not cutting corners. You're

00:24:23.819 --> 00:24:26.099
making the best decisions you can with the information

00:24:26.099 --> 00:24:29.519
you have. But somewhere, in a way you can't see,

00:24:29.759 --> 00:24:32.960
every mating decision you make is adding to a

00:24:32.960 --> 00:24:36.079
concentration that nobody's measuring. Every

00:24:36.079 --> 00:24:38.220
farmer making the same smart choice you're making

00:24:38.220 --> 00:24:41.339
is narrowing the genetic funnel another fraction

00:24:41.339 --> 00:24:45.759
of a degree. Years pass. The technology improves.

00:24:46.099 --> 00:24:49.279
Your production numbers climb. The industry celebrates

00:24:49.279 --> 00:24:51.720
its progress. And in a laboratory in Denmark,

00:24:52.170 --> 00:24:53.950
researchers are starting to notice something

00:24:53.950 --> 00:24:56.990
troubling in the pedigrees. You're a researcher

00:24:56.990 --> 00:24:59.369
in Denmark, and you've been tracking a pattern

00:24:59.369 --> 00:25:03.250
that doesn't make sense. Calf mortality. Specifically,

00:25:03.549 --> 00:25:06.750
calves that die in utero or shortly after birth

00:25:06.750 --> 00:25:09.910
with a specific cluster of vertebral abnormalities.

00:25:10.349 --> 00:25:12.849
It's not common enough to raise immediate alarms,

00:25:13.009 --> 00:25:15.390
but it's consistent enough to warrant investigation.

00:25:16.089 --> 00:25:19.380
You start mapping pedigrees. Tracing ancestry,

00:25:19.759 --> 00:25:21.920
looking for the common thread that connects these

00:25:21.920 --> 00:25:24.839
affected calves. The pattern emerges slowly at

00:25:24.839 --> 00:25:27.880
first, then faster, then with a certainty that

00:25:27.880 --> 00:25:30.539
makes your stomach drop. Every affected calf.

00:25:30.839 --> 00:25:34.099
Every single one. When you trace the pedigree

00:25:34.099 --> 00:25:36.579
back far enough, they all connect to a single

00:25:36.579 --> 00:25:40.200
animal. Carlin M. Ivanhoe Bell. The bull who

00:25:40.200 --> 00:25:42.700
revolutionized milk production. The bull whose

00:25:42.700 --> 00:25:45.039
genetics flow through thousands of herds across

00:25:45.039 --> 00:25:48.079
the globe. The bull. who represents progress

00:25:48.079 --> 00:25:50.859
itself. He's been carrying a lethal recessive

00:25:50.859 --> 00:25:53.960
gene this entire time. The phone calls you're

00:25:53.960 --> 00:25:56.880
about to make will change an industry. You're

00:25:56.880 --> 00:25:59.279
a breeder in Wisconsin, and the facts that just

00:25:59.279 --> 00:26:01.799
came through has changed everything. Complex

00:26:01.799 --> 00:26:05.180
vertebral malformation, CVM, a lethal genetic

00:26:05.180 --> 00:26:07.980
disorder traced back to Carlin M. Ivanhoe Bell.

00:26:08.319 --> 00:26:12.039
And that's not all. He also carried BLAD, bovine

00:26:12.039 --> 00:26:15.539
leukocyte adhesion deficiency, two lethal recessives

00:26:15.539 --> 00:26:18.319
in one bull. The most influential sire in modern

00:26:18.319 --> 00:26:20.759
Holstein history was a carrier for two separate

00:26:20.759 --> 00:26:23.640
ways to kill his own descendants. You set down

00:26:23.640 --> 00:26:26.319
the facts and stare at the wall. Your mind is

00:26:26.319 --> 00:26:27.960
already running through your breeding records.

00:26:28.259 --> 00:26:31.019
The bell daughters you bought. The matings you

00:26:31.019 --> 00:26:33.380
made. The calves you lost over the years that

00:26:33.380 --> 00:26:36.140
nobody could explain. The guilt doesn't arrive

00:26:36.140 --> 00:26:39.460
all at once. It comes in waves. That heifer you

00:26:39.460 --> 00:26:42.039
lost three years ago. The one the vet couldn't

00:26:42.039 --> 00:26:45.839
figure out. The stillborn calf last spring. The

00:26:45.839 --> 00:26:47.720
neighbor's troubles that you chalked up to bad

00:26:47.720 --> 00:26:52.380
luck. Were those Bell? Were those CVM? Were you

00:26:52.380 --> 00:26:55.140
unknowingly producing calves destined to die,

00:26:55.299 --> 00:26:58.779
trusting the system, trusting the science? You

00:26:58.779 --> 00:27:01.519
want to be angry. At the AI companies, at the

00:27:01.519 --> 00:27:05.160
researchers, at someone. But who? Everyone was

00:27:05.160 --> 00:27:07.000
operating with the best information available.

00:27:07.539 --> 00:27:09.839
Everyone was making the same smart decisions

00:27:09.839 --> 00:27:13.359
you were. We weren't careless, you'll tell someone

00:27:13.359 --> 00:27:16.269
later. at a conference over drinks when the wounds

00:27:16.269 --> 00:27:18.769
have started to heal. We just didn't know what

00:27:18.769 --> 00:27:21.730
we didn't know. You're watching an industry forced

00:27:21.730 --> 00:27:24.309
to grow up overnight. The breed associations

00:27:24.309 --> 00:27:28.190
move fast, faster than you've ever seen bureaucracies

00:27:28.190 --> 00:27:31.529
move. Testing protocols are developed. Carrier

00:27:31.529 --> 00:27:34.630
status designations are created. Mandatory disclosure

00:27:34.630 --> 00:27:37.250
requirements are implemented. If you want to

00:27:37.250 --> 00:27:39.690
sell semen now, you have to know your bull's

00:27:39.690 --> 00:27:42.490
carrier status. If you're marketing an animal,

00:27:42.799 --> 00:27:45.819
you have to disclose genetic risks. The age of

00:27:45.819 --> 00:27:48.599
blind trust is over. Some breeders want to abandon

00:27:48.599 --> 00:27:51.480
Belle's line entirely. Burn it down. Start fresh.

00:27:51.839 --> 00:27:54.720
But the voices of reason prevail. Belle's genetics

00:27:54.720 --> 00:27:57.460
are too valuable, too deeply embedded to simply

00:27:57.460 --> 00:28:00.759
discard. The answer isn't elimination. It's management.

00:28:01.059 --> 00:28:04.180
Test before you mate. Avoid carrier -to -carrier

00:28:04.180 --> 00:28:06.920
breedings. Use the information. Don't run from

00:28:06.920 --> 00:28:10.759
it. In 2016, 17 years after the CVM discovery,

00:28:11.160 --> 00:28:14.000
a cow named Chicnall Durham Arrow walks into

00:28:14.000 --> 00:28:17.220
the ring at World Dairy Expo. She's a Bell descendant.

00:28:17.240 --> 00:28:19.839
Through Regan Crest Elton Durham, through generations

00:28:19.839 --> 00:28:23.339
of careful, tested, managed breeding, she wins

00:28:23.339 --> 00:28:25.660
Grand Champion of the International Holstein

00:28:25.660 --> 00:28:28.940
Show, proof that even a complicated legacy can

00:28:28.940 --> 00:28:31.640
produce champions, if you have the wisdom to

00:28:31.640 --> 00:28:35.579
manage it. You're a dairy farmer in 2024, and

00:28:35.579 --> 00:28:38.420
the lessons from Bell and Chief and Valiant are

00:28:38.420 --> 00:28:42.619
built into every decision you make. Before you

00:28:42.619 --> 00:28:45.660
order a single dose of semen, you check the inbreeding

00:28:45.660 --> 00:28:48.259
coefficient. You look at the genetic diversity

00:28:48.259 --> 00:28:51.180
metrics. You consider not just what this mating

00:28:51.180 --> 00:28:53.799
will produce, but what it means for your herd's

00:28:53.799 --> 00:28:56.299
long -term resilience. The tools you have access

00:28:56.299 --> 00:28:59.039
to would seem like science fiction to the farmers

00:28:59.039 --> 00:29:02.700
who used Chief in the 1960s. Genomic testing

00:29:02.700 --> 00:29:05.279
that can predict a calf's potential before she's

00:29:05.279 --> 00:29:08.420
weaned. Mating programs that flag compatibility

00:29:08.420 --> 00:29:12.160
issues automatically. Databases that track carrier

00:29:12.160 --> 00:29:15.619
status for dozens of genetic conditions. You

00:29:15.619 --> 00:29:17.839
pull up the genomic profile on a heifer you're

00:29:17.839 --> 00:29:20.660
planning to breed. The software suggests three

00:29:20.660 --> 00:29:24.299
sires. All have strong production indexes. All

00:29:24.299 --> 00:29:26.700
are compatible with her genetic profile. All

00:29:26.700 --> 00:29:29.460
show acceptable inbreeding coefficients. But

00:29:29.460 --> 00:29:32.140
here's the thing. The temptation toward concentration

00:29:32.140 --> 00:29:35.259
hasn't diminished. If anything, it's accelerated.

00:29:35.759 --> 00:29:38.759
Young bulls can achieve widespread use faster

00:29:38.759 --> 00:29:42.180
than Chief or Valiant ever did. A hot sire can

00:29:42.180 --> 00:29:44.599
go from sampling to dominating the proof sheets

00:29:44.599 --> 00:29:47.759
in two years. The same forces that created the

00:29:47.759 --> 00:29:50.759
Bell Crisis, everybody wanting the best genetics,

00:29:51.000 --> 00:29:53.980
everybody making the same smart choice, are still

00:29:53.980 --> 00:29:56.940
at work. You pause over the top -ranked bull

00:29:56.940 --> 00:29:59.960
in the catalog. His numbers are phenomenal. His

00:29:59.960 --> 00:30:02.539
daughters are already setting records. Everyone's

00:30:02.539 --> 00:30:05.039
talking about him. And you remember the question

00:30:05.039 --> 00:30:07.279
that Bell and Chief and Valiant taught you to

00:30:07.279 --> 00:30:11.640
ask. Is this wise or just popular? You're having

00:30:11.640 --> 00:30:14.700
coffee with a fellow breeder after a show, talking

00:30:14.700 --> 00:30:17.720
about mating philosophy. He's third -generation

00:30:17.720 --> 00:30:20.759
dairy. You've known him for years. Every mating

00:30:20.759 --> 00:30:23.779
decision I make, he says, stirring his coffee,

00:30:23.920 --> 00:30:26.519
I think about what happened with Bell and Valiant.

00:30:26.599 --> 00:30:29.759
That history isn't academic for us. It's operational.

00:30:30.119 --> 00:30:32.680
It's why I check inbreeding coefficients before

00:30:32.680 --> 00:30:36.259
I check anything else. He pauses, looks out the

00:30:36.259 --> 00:30:38.980
window at the passing trucks, then adds something

00:30:38.980 --> 00:30:42.599
that sticks with you. Those bulls taught us what

00:30:42.599 --> 00:30:45.000
happens when we get careless with concentration.

00:30:45.480 --> 00:30:48.220
The lesson cost the breed. I'd rather learn from

00:30:48.220 --> 00:30:51.660
their mistakes than make my own. You nod. You

00:30:51.660 --> 00:30:53.819
get it. Everyone who's been in this business

00:30:53.819 --> 00:30:56.789
long enough gets it. The power to reshape genetics

00:30:56.789 --> 00:30:59.470
comes with the responsibility to wield it wisely.

00:30:59.809 --> 00:31:03.309
Every tool that amplifies your reach also amplifies

00:31:03.309 --> 00:31:06.130
your risk. Every shortcut that promises faster

00:31:06.130 --> 00:31:09.250
progress also promises faster consequences if

00:31:09.250 --> 00:31:12.529
you're wrong. You're at a show, watching a breeder

00:31:12.529 --> 00:31:16.009
prep a gorgeous red heifer. The copper coat gleams

00:31:16.009 --> 00:31:18.690
under the barn lights. The refinement in her

00:31:18.690 --> 00:31:21.450
frame is unmistakable. Echoes of triple threat,

00:31:21.630 --> 00:31:25.220
50 years removed but still visible. You ask what

00:31:25.220 --> 00:31:27.059
the red and white breed means to her program.

00:31:27.359 --> 00:31:30.680
She doesn't hesitate. When I lead a red cow into

00:31:30.680 --> 00:31:33.259
the ring, I'm leading 50 years of people refusing

00:31:33.259 --> 00:31:36.259
to quit. That's Triple Threat's real legacy.

00:31:36.480 --> 00:31:39.759
Not just the color, the stubbornness. Something

00:31:39.759 --> 00:31:42.740
about the way she says it, matter of fact, like

00:31:42.740 --> 00:31:46.039
she's stating the obvious, strikes you. She's

00:31:46.039 --> 00:31:49.519
not being sentimental. She's being precise. Shrago's

00:31:49.519 --> 00:31:52.500
dream, passed down through generations. Ken Young's

00:31:52.500 --> 00:31:54.900
unauthorized bid vindicated a thousand times

00:31:54.900 --> 00:31:57.940
over. The industry that called red a defect forced

00:31:57.940 --> 00:32:01.500
to admit they were wrong. In 2025, Golden Oak's

00:32:01.500 --> 00:32:03.740
Temptress Red will walk away as grand champion

00:32:03.740 --> 00:32:06.319
at the National Red and White Show, then go on

00:32:06.319 --> 00:32:08.900
to claim supreme champion at World Dairy Expo.

00:32:09.480 --> 00:32:12.839
Another link in the chain. Another proof that

00:32:12.839 --> 00:32:15.579
vision matters. Another reminder that what the

00:32:15.579 --> 00:32:18.519
industry calls a defect, a dreamer might call

00:32:18.519 --> 00:32:21.269
an opportunity. you step back and look at what

00:32:21.269 --> 00:32:24.710
these four bulls built. Hanover Hill Triple Threat

00:32:24.710 --> 00:32:27.410
took a color the industry called defective and

00:32:27.410 --> 00:32:30.490
turned it into a global market. Every elite red

00:32:30.490 --> 00:32:32.809
and white Holstein alive today traces back to

00:32:32.809 --> 00:32:35.710
him, through Apple Red, through Jubilant, through

00:32:35.710 --> 00:32:38.609
dozens of pathways that all converge on one copper

00:32:38.609 --> 00:32:42.269
red calf in an Ontario barn. He proved that what

00:32:42.269 --> 00:32:45.170
the establishment dismisses, the visionary might

00:32:45.170 --> 00:32:49.700
embrace. delivered the milk production revolution

00:32:49.700 --> 00:32:52.579
the industry wanted and the genetic accountability

00:32:52.579 --> 00:32:56.140
crisis it needed. His legacy flows through your

00:32:56.140 --> 00:32:59.400
bulk tank every morning. It also flows through

00:32:59.400 --> 00:33:02.279
every genetic test you run, every carrier screening

00:33:02.279 --> 00:33:05.299
you check, every transparent disclosure that

00:33:05.299 --> 00:33:07.700
protects the breed from repeating his hidden

00:33:07.700 --> 00:33:11.309
mistakes. He taught you that power and responsibility

00:33:11.309 --> 00:33:14.549
are inseparable. Pawnee Farm Arlinda Chief put

00:33:14.549 --> 00:33:17.289
his stamp on nearly one -sixth of every Holstein

00:33:17.289 --> 00:33:20.369
alive. His genetics helped double the breed's

00:33:20.369 --> 00:33:23.170
milk production. His concentration taught you

00:33:23.170 --> 00:33:25.430
that dominance unchecked becomes vulnerability.

00:33:26.170 --> 00:33:29.269
15 % of the genome in one bull's descendants,

00:33:29.549 --> 00:33:32.170
a staggering achievement and a staggering warning,

00:33:32.390 --> 00:33:35.990
inseparable. SWD Valiant delivered the total

00:33:35.990 --> 00:33:39.109
package. Production and type together, the dream

00:33:39.109 --> 00:33:42.230
every breeder chases. Then he became the textbook

00:33:42.230 --> 00:33:44.710
example of what happens when everyone chases

00:33:44.710 --> 00:33:48.450
the same dream at once. His sons dominated the

00:33:48.450 --> 00:33:51.230
rankings so completely that the breed had to

00:33:51.230 --> 00:33:53.970
confront what popularity without restraint really

00:33:53.970 --> 00:33:57.150
costs. You're standing in the genomic age they

00:33:57.150 --> 00:34:00.650
made possible. You have tools Schrago and Fischler

00:34:00.650 --> 00:34:03.670
couldn't have imagined. The ability to map potential

00:34:03.670 --> 00:34:06.440
before a calf takes her first breath. You have

00:34:06.440 --> 00:34:08.579
responsibilities they couldn't have foreseen.

00:34:08.659 --> 00:34:11.139
The knowledge that your reach exceeds anything

00:34:11.139 --> 00:34:13.960
their generation dealt with. And you have their

00:34:13.960 --> 00:34:17.539
lessons. Written in the breed's DNA. Written

00:34:17.539 --> 00:34:19.960
in the testing protocols you follow. Written

00:34:19.960 --> 00:34:22.300
in the question you ask before using the hottest

00:34:22.300 --> 00:34:26.219
bull in the lineup. Is this wise or just popular?

00:34:26.820 --> 00:34:29.579
You're standing in your barn at dawn, watching

00:34:29.579 --> 00:34:32.480
a calf find his legs. The genetics are solid.

00:34:32.639 --> 00:34:35.139
You've done your homework. checked the coefficients,

00:34:35.480 --> 00:34:37.900
reviewed the carrier status for a dozen conditions.

00:34:39.059 --> 00:34:41.179
But that's not what you're thinking about right

00:34:41.179 --> 00:34:44.239
now. You're thinking about Schrago, crossing

00:34:44.239 --> 00:34:47.420
oceans for two units of semen, refusing to accept

00:34:47.420 --> 00:34:49.960
that the industry knew better than his own vision.

00:34:50.579 --> 00:34:53.559
You're thinking about Ken Young, paddle rising

00:34:53.559 --> 00:34:56.739
past all reason, betting his career on a red

00:34:56.739 --> 00:35:00.139
calf everyone called defective. You're thinking

00:35:00.139 --> 00:35:02.579
about Fischler, building an architecture he'd

00:35:02.579 --> 00:35:05.750
never see completed. about the unnamed breeder

00:35:05.750 --> 00:35:08.349
who mated chief to a cow with a questionable

00:35:08.349 --> 00:35:11.309
udder, rolling dice that no spreadsheet would

00:35:11.309 --> 00:35:13.849
have recommended. They weren't reckless people.

00:35:14.130 --> 00:35:16.769
They were people who understood that the safest

00:35:16.769 --> 00:35:20.409
path rarely leads anywhere worth going, and that

00:35:20.409 --> 00:35:23.090
the price of never risking anything is never

00:35:23.090 --> 00:35:26.210
building anything either. But they also learned,

00:35:26.349 --> 00:35:29.690
sometimes painfully, that risk without responsibility

00:35:29.690 --> 00:35:33.579
is just gambling. That power without accountability

00:35:33.579 --> 00:35:36.599
leaves wreckage. That the greatest gift you can

00:35:36.599 --> 00:35:39.599
give the next generation isn't just better genetics,

00:35:39.699 --> 00:35:42.900
but the wisdom to use them well. The next bull

00:35:42.900 --> 00:35:44.860
who builds the breed is being born somewhere

00:35:44.860 --> 00:35:47.900
today. Maybe in a barn like yours. Maybe from

00:35:47.900 --> 00:35:50.679
a mating that seems risky on paper. Maybe from

00:35:50.679 --> 00:35:53.539
a color or a line that the industry currently

00:35:53.539 --> 00:35:55.820
dismisses. The question isn't whether you'll

00:35:55.820 --> 00:35:58.079
find him. The question is whether you'll have

00:35:58.079 --> 00:36:01.960
the wisdom to use him well. This has been the

00:36:01.960 --> 00:36:04.840
Bullvine Podcast, the bulls who built the breed.

00:36:05.559 --> 00:36:08.099
This episode was based on historical records

00:36:08.099 --> 00:36:11.039
from American Breeders Service, ABC Genetics,

00:36:11.239 --> 00:36:14.239
Select Sires, and archival materials from the

00:36:14.239 --> 00:36:17.340
Holstein Breed Associations. Special acknowledgement

00:36:17.340 --> 00:36:20.559
to the breeders, past and present, whose decisions

00:36:20.559 --> 00:36:23.119
and courage shaped the breed we work with today.

00:36:23.300 --> 00:36:25.360
If you're making breeding decisions, remember

00:36:25.360 --> 00:36:28.320
what these bulls taught us. Test before you trust.

00:36:28.539 --> 00:36:31.659
Balance power with diversity. Ask the harder

00:36:31.659 --> 00:36:34.840
questions earlier. For The Bullvine, thank you

00:36:34.840 --> 00:36:37.340
for joining us. Until next time, keep building

00:36:37.340 --> 00:37:15.389
something that lasts. The legends live here.
