WEBVTT

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Creeping over fields of green Remembering the

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faces The moments unseen The hands that built

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a dynasty The vision in their eyes Echoes in

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the auction bar Beneath an endless sky This is

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the bull buy Turn the bar Welcome to the Bullvine

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Podcast, where dairy history comes alive. I'm

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your host, and today we're bringing you something

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special, a story that spans continents, defies

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conventional wisdom, and proves that sometimes

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the greatest genetic revolutions start with what

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everyone else calls a defect. This is the three

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-legged bull, the untold story of how one calf

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changed the color of an entire breed. For the

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next hour, you're going to step into the boots

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of the visionaries, the risk -takers, and the

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believers who saw potential where others saw

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only problems. You'll stand in a crowded sale

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barn in 1972 and watch a man bet his career on

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a $60 ,000 gamble. You'll travel from the green

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valleys of Switzerland to the showgrounds of

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Paris, and you'll witness the birth of a genetic

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legacy that touches virtually every red and white

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Holstein walking the earth today. This is the

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story of Hanover Hill, Triple Threat Red. Whether

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you're milking a hundred head or managing thousands,

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whether you've been in this business for decades

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or you're just getting started, this story has

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something for you. Because at its heart, it's

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about seeing value where others see none. It's

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about patience. It's about persistence. And it's

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about the kind of stubborn belief that changes

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industries. So settle in, pour yourself a coffee.

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And let's go back to a time when red on a Holstein

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wasn't an asset. It was a liability. Let's begin.

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You feel it before you see it. That electric

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charge in the air. The kind of tension that only

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builds when serious money is about to change

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hands. It's the fall of 1972. Hanover Hill Holsteins.

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Port Crane, New York. And you're standing in

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a sale barn packed shoulder to shoulder with

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some of the most powerful names in dairy cattle

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breeding. The concrete floor is cold beneath

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your boots. The smell of hay and cattle and too

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many bodies in too small a space fills your nose.

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And everywhere you look, you see faces you recognize

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from the pages of Horde's Dairymen and Holstein

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World. This is Hanover Hill, the breeding establishment

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managed by the legendary R. Peter Heffering.

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The epicenter. The place where fortunes are made.

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and breed history is written already today tara

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hill's pride lucky barb an ex -94 cow and the

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dam of the red calf about to enter the ring has

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sold for an astonishing 122 000 a world record

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and now something else is different you can feel

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it in the way people are leaning forward in the

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hushed conversations that stop mid -sentence

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when the next lot number is called in the ring

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stands a six -month -old calf vibrant red coat

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good on his feet alert eyes taking in the crowd

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with an intelligence that seems almost unsettling

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for an animal so young and by every measure of

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conventional wisdom you've absorbed over 20 years

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in this business you know exactly what you're

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looking at a genetic liability see for as long

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as you can remember red and white on a holstein

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hasn't been just unfashionable it's been treated

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as a defect something you call something that

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bars an animal from the prestigious Maine herd

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book. Something the industry elite, the very

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people packed into this barn right now, have

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systematically bred against for generations.

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So why is everyone holding their breath? The

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bidding starts, and immediately, something unusual

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happens. The numbers climb past 10 ,000, past

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20, past 30. Your palms are sweating. This doesn't

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make sense. This is a red calf. A red calf should

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be selling for a fraction of this. $40 ,000.

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You watch a man near the front. You'll learn

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his name is Ken Young, from American Breeders

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Service's Dairy Cattle Breeding Staff, and you

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see him raise his paddle again. There's something

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in his face. Determination. Maybe desperation.

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You don't know it yet, but his boss, Dr. Robert

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Walton, authorized him to bid up to a certain

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limit. A limit he's about to shatter. $50 ,000.

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$55 ,000. $60 ,000. The Gavel Falls. World record

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for a red and white Holstein. And in that moment,

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standing in that crowded barn, watching a man

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who just bet his career on a red calf everyone

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else called a defect, you're witnessing something

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you don't fully understand yet. The trajectory

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of an entire breed is pivoting on its axis. When

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Dr. Walton demands an explanation for exceeding

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his authorization, Young will offer a reply that

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will echo through the halls of dairy breeding

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lore for the next 50 years. It was easier to

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ask for forgiveness than to ask for permission.

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Theme begins, something that suggests epic scope,

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generational legacy. That calf was Hanover Hill

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triple threat red. And this is his story. To

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understand what happened in that sale barn, you've

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got to understand the world that existed before.

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The rules, the prejudices, the ironclad consensus

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that made a $60 ,000 red calf seem not just unlikely,

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but impossible. Let's go back. It's 1955. You're

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a young dairy farmer, maybe second generation,

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working a hundred head operation somewhere in

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the Northeast. You know Holsteins. You've known

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them your whole life. Black and white cattle.

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Productive and profitable, the backbone of the

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American dairy industry. And then one morning,

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you walk into your barn and find something unexpected.

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A calf born overnight to one of your best cows.

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Good confirmation. Strong legs. But instead of

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the familiar black and white pattern, this calf

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is red. Your stomach drops. You know what this

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means. You've heard the old -timers talk about

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it. Somewhere in your herd's genetics, hidden

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for generations, the red factor gene has been

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lurking. And now, it's expressed itself in the

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worst possible way. Because in 1955, and for

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decades before and after, red isn't just unfashionable.

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It's a disqualification. The Maine Holstein Herd

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Book won't accept this calf. No matter how good

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her confirmation, no matter how strong her dam's

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production records, that red coat marks her as

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defective, unmarketable to the elite breeding

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programs that drive the industry forward. You

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have two choices. Raise her as a commercial animal,

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knowing she'll never contribute to the genetic

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progress of the breed, or cull her now and move

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on. Most farmers choose the second option. And

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here's the thing you need to understand. the

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thing that made the red and white prejudice so

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insidious. It wasn't just superstition. It wasn't

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just aesthetic preference. It was a self -fulfilling

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prophecy. Think about it. For most of the 20th

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century, the absolute best genetics in the Holstein

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world, the highest -producing cows, the most

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prepotent sires, the animals that would shape

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the breed for generations, were all being developed

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exclusively in black and white programs. When

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a red calf was born, it was pushed to the margins,

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denied access to the elite bloodlines that were

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driving improvement. So naturally, red and white

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cattle fell behind. They produced less milk.

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They showed less type. They looked inferior.

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Because they were inferior, not by any fault

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of their own genetics, but because they'd been

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systematically starved of the same opportunities

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their black and white siblings received. It was

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a vicious cycle. Red cattle needed access to

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elite genetics to improve, but elite genetics

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wanted nothing to do with red cattle. By the

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1960s, red and white Holsteins existed on the

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absolute fringes of the dairy world, maintained

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by a handful of dedicated enthusiasts, largely

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ignored by the mainstream breeding industry,

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dismissed as a genetic curiosity at best, a genetic

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defect at worst. And if you were a red Holstein

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breeder in those years, If you were one of those

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stubborn few who loved that red coat and refused

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to give up on it, you faced a question that kept

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you awake at night. How do you improve a population

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when the very best bloodlines refuse to acknowledge

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you exist? The answer, it turned out, wouldn't

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come from the heartland of North American dairying.

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It wouldn't come from Wisconsin or California

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or the great dairy belts of the Midwest. It would

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come from an unexpected place, the green valleys

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of Switzerland. You're a young man in your 20s.

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It's 1968, and you've just graduated from Agricultural

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University in Switzerland with a degree and a

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mission that would seem absurd to most American

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breeders. Find the world's best red genetics.

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Bring them back to Europe. Your name is Jean

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-Louis Schrago, and you're about to spend the

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next four years proving that everyone who dismissed

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you was wrong. See, you understand something

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that the North American breeding establishment

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doesn't fully appreciate yet. Across Europe,

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in Switzerland, France, Germany, Holland, there's

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a growing market for red cattle. Traditional

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breeds like the Simmental and the German Red

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Pied have dominated for centuries. But they're

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dual -purpose animals, bred for both milk and

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meat. And as dairy operations modernize, farmers

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are looking for something different. They want

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specialized dairy cattle, high production, modern

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type. And many of them for reasons of tradition,

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consumer preference, or simple aesthetic choice,

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want those cattle to be red. The opportunity

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is enormous. The problem is supply. Europe's

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traditional red breeds don't have the genetic

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architecture for high -production dairying. And

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North America's elite Holstein genetics, the

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bloodlines that could transform European dairy

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farming, are locked behind a wall of black -and

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-white prejudice. But you've heard rumors. Stories

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about North American Holsteins that carry the

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red gene hidden in their pedigrees. Animals that

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look black and white but could produce red offspring

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if mated correctly. So you board a plane to North

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America and you begin the search that will consume

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the next several years of your life. Your search

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leads you to a place that makes your heart race

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just looking at it. Hanover Hill Holsteins, Port

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Crane, New York. arguably the most prestigious

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breeding establishment in the Holstein world.

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The farm sprawls before you, immaculate barns,

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manicured pastures, cattle that look like they

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stepped out of a show ring catalog. This is where

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legends are made, where cows sell for prices

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that would buy entire farms back home in Switzerland.

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And this is where you're about to make the most

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audacious proposal of your young career. The

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manager is R. Peter Heffering, a businessman,

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a pragmatist. A man who has built Hanover Hill

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into a global brand by understanding markets

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and meeting demand. You've studied his operation.

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You know what he values. But you also know something

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else. Hanover Hill's legendary cow family, the

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Barbs, descended from the incomparable John's

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Lucky Barb EX -97, carries a hidden secret. Somewhere

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in that bloodline lurks the red factor gene,

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passed silently from generation to generation,

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never expressed, but present. You walk into Heffering's

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office. You shake his hand, and then you make

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your pitch. Breed your finest cow, the great

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John's lucky barb herself, to a red factor bull.

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Create something the industry has never seen,

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a red calf carrying the genetic wealth of Holstein

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royalty. Heffering listens. His face is unreadable.

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And then he gives you an answer that lands like

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a punch to the gut. There's no red and white

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market. He's not unkind about it. He's not even

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wrong, from his perspective. In 1968, the North

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American market for red genetics is microscopic.

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Why would the manager of the most successful

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Holstein operation in the world divert resources

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to produce animals he can't sell? You leave Hanover

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Hill that day with nothing but a handshake and

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a polite rejection. Most people would accept

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that answer. Most people would move on, find

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another avenue, adjust their expectations to

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match reality. But you're not most people. You've

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seen the future. You've calculated the European

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demand. You know, with a certainty that borders

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on obsession, that the genetics locked inside

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those Hanover Hill barns could transform an entire

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continent's dairy industry. All you need is patience.

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And a plan. You fly back to Switzerland. But

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you don't give up. You keep working. Keep building

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relationships. Keep waiting for the moment when

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the market catches up with your vision. That

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moment will come in 1971. Three years have passed.

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It's 1971, and you're standing in a hotel lobby

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in upstate New York, surrounded by a delegation

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of European farmers you've personally assembled

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for this trip. This is your proof of concept.

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You're walking, talking evidence that the market

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Peter Heffering dismissed in 1968 has grown into

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something he can't ignore. You've spent three

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years cultivating these relationships. Swiss

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farmers, German buyers, French breeding cooperatives,

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men who represent thousands of cows and millions

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of dollars in potential genetics purchases, men

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who are specifically, explicitly looking for

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red genetics with modern dairy type. And now

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you're going back to Hanover Hill. The reception

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is different this time. Heffering sees the delegation.

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He understands what it represents. Three years

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ago, You were a young Swiss graduate with a dream.

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Today, you're a conduit to an entire continent

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of buyers. Over lunch, the conversation turns

00:14:47.759 --> 00:14:50.980
to genetics, to possibilities, to the question

00:14:50.980 --> 00:14:53.159
that's been burning in your mind for three years.

00:14:53.399 --> 00:14:55.480
And then Heffering asks the words you've been

00:14:55.480 --> 00:14:58.600
waiting to hear. All right then, who would you

00:14:58.600 --> 00:15:02.440
recommend? This is the moment, the culmination

00:15:02.440 --> 00:15:04.740
of three years of planning, relationship building,

00:15:04.840 --> 00:15:07.639
and strategic patience. And you have an answer

00:15:07.639 --> 00:15:11.250
ready. An answer so specific, so unconventional,

00:15:11.429 --> 00:15:13.470
that it will change the course of breed history.

00:15:14.309 --> 00:15:17.269
Roybrooke Telstar, even heffering's eyes widen

00:15:17.269 --> 00:15:20.509
slightly. Telstar is a titan of the Canadian

00:15:20.509 --> 00:15:23.370
breed, a superstar celebrated for transmitting

00:15:23.370 --> 00:15:25.809
refinement, dairy character, and exceptional

00:15:25.809 --> 00:15:29.090
udders with silky texture. His daughters are

00:15:29.090 --> 00:15:32.190
legendary, show ring prima donnas, with the kind

00:15:32.190 --> 00:15:34.389
of type that commands premium prices worldwide.

00:15:35.600 --> 00:15:37.820
But here's what most North American breeders

00:15:37.820 --> 00:15:40.659
don't know. What you've discovered through years

00:15:40.659 --> 00:15:43.179
of pedigree research and quiet conversations

00:15:43.179 --> 00:15:46.179
with Canadian geneticists. Telstar carries a

00:15:46.179 --> 00:15:49.440
rare genetic variant. A peculiar trait that's

00:15:49.440 --> 00:15:51.779
been largely overlooked because it so rarely

00:15:51.779 --> 00:15:54.120
expresses itself in black and white populations.

00:15:54.740 --> 00:15:57.740
The black -red gene. It's different from the

00:15:57.740 --> 00:16:00.220
true recessive red gene that most breeders know

00:16:00.220 --> 00:16:03.220
about. The black -red gene, sometimes called

00:16:03.220 --> 00:16:06.850
Telstar Red, causes something unusual red born

00:16:06.850 --> 00:16:09.210
animals that progressively darken as they mature

00:16:09.210 --> 00:16:12.389
eventually appearing almost black a chameleon

00:16:12.389 --> 00:16:15.730
effect that's confused breeders for years and

00:16:15.730 --> 00:16:18.370
you know that the barb family john's lucky barb

00:16:18.370 --> 00:16:20.710
her daughters her granddaughters carries the

00:16:20.710 --> 00:16:25.029
other red gene the true recessive if you combine

00:16:25.029 --> 00:16:28.210
them if you mate telstar to a barb daughter you

00:16:28.210 --> 00:16:30.409
could create something the breed has never seen

00:16:30.409 --> 00:16:33.649
a red calf that carries both genetic variants

00:16:34.250 --> 00:16:36.850
an animal that can reliably produce red offspring

00:16:36.850 --> 00:16:39.350
while transmitting the elite type and production

00:16:39.350 --> 00:16:42.850
of Holstein royalty. But there's a problem, a

00:16:42.850 --> 00:16:45.389
logistical nightmare that would stop most breeders

00:16:45.389 --> 00:16:48.470
in their tracks. Telstar isn't in North America

00:16:48.470 --> 00:16:52.429
anymore. In 1967, Japanese buyers paid a record

00:16:52.429 --> 00:16:55.529
price to export him to Japan. His semen is on

00:16:55.529 --> 00:16:57.750
the other side of the Pacific Ocean, and the

00:16:57.750 --> 00:16:59.769
cost of importing it back will be astronomical.

00:17:00.210 --> 00:17:03.720
You make the calls. You work the contacts. And

00:17:03.720 --> 00:17:06.299
eventually, you locate two precious units of

00:17:06.299 --> 00:17:08.700
Telstar semen available for purchase in Japan.

00:17:09.079 --> 00:17:15.319
The price? $2 ,500 for two units. In 1971, that's

00:17:15.319 --> 00:17:17.759
more than many farmers earn in a month. It's

00:17:17.759 --> 00:17:19.980
an absurd amount of money for frozen semen from

00:17:19.980 --> 00:17:22.160
a bull that most people have already forgotten

00:17:22.160 --> 00:17:25.779
about. You tell Heffering it's a deal. And then

00:17:25.779 --> 00:17:29.059
you make one more recommendation. One more stroke

00:17:29.059 --> 00:17:31.849
of strategic genius. that will prove crucial

00:17:31.849 --> 00:17:34.930
to everything that follows. Rather than using

00:17:34.930 --> 00:17:38.029
the aging John's Lucky Barb herself, the legendary

00:17:38.029 --> 00:17:41.349
EX -97 matriarch who founded the family, you

00:17:41.349 --> 00:17:43.509
advise Heffering to use her greatest daughter,

00:17:44.109 --> 00:17:48.009
Tara Hill's pride Lucky Barb EX -94, a formidable

00:17:48.009 --> 00:17:51.089
cow in her prime, sired by the strength and longevity

00:17:51.089 --> 00:17:55.329
specialist Elbank Admiral Ormsby Pride, a cow

00:17:55.329 --> 00:17:58.450
who carries the true recessive red gene. The

00:17:58.450 --> 00:18:00.950
genetic math is elegant. Telstar contributes

00:18:00.950 --> 00:18:03.849
the rare black -red gene. The dam contributes

00:18:03.849 --> 00:18:07.869
the true recessive red. Together, you're creating

00:18:07.869 --> 00:18:11.250
something unprecedented, an elite red calf carrying

00:18:11.250 --> 00:18:13.789
the accumulated genetic wealth of two of the

00:18:13.789 --> 00:18:16.049
most powerful bloodlines in Holstein history.

00:18:16.410 --> 00:18:18.769
Heffering agrees. The semen is imported from

00:18:18.769 --> 00:18:21.549
Japan, the mating is made, and then you wait.

00:18:22.089 --> 00:18:27.880
April 24, 1972. Spring in upstate New York. The

00:18:27.880 --> 00:18:29.799
kind of morning when the air still carries a

00:18:29.799 --> 00:18:32.660
chill, but the sun promises warmth. When the

00:18:32.660 --> 00:18:35.039
pastures are greening up and the worst of winter

00:18:35.039 --> 00:18:37.880
feels like a distant memory. In a calving pen

00:18:37.880 --> 00:18:40.420
at Hanover Hill Holsteins, Tara Hill's pride

00:18:40.420 --> 00:18:43.779
lucky barb is in labor. You're not there. You're

00:18:43.779 --> 00:18:46.380
hundreds of miles away in Wisconsin, where you've

00:18:46.380 --> 00:18:48.640
been working to convince American Breeders Service

00:18:48.640 --> 00:18:51.640
of the potential for red genetics, building relationships,

00:18:52.079 --> 00:18:54.779
selling a vision, waiting for news from New York.

00:18:55.400 --> 00:18:58.130
The phone call comes early. And when you hear

00:18:58.130 --> 00:19:00.549
the words, you feel something shift inside your

00:19:00.549 --> 00:19:03.730
chest. Four years of planning. Four years of

00:19:03.730 --> 00:19:06.250
patience. Four years of being told there's no

00:19:06.250 --> 00:19:09.289
market, no future, no point. It's a bull calf.

00:19:09.829 --> 00:19:13.069
And he's red. You don't wait. You don't sleep.

00:19:13.250 --> 00:19:16.309
You get in your car and drive. Hours of highway

00:19:16.309 --> 00:19:18.970
stretching ahead of you. The radio playing songs

00:19:18.970 --> 00:19:21.470
you don't really hear. Your mind racing through

00:19:21.470 --> 00:19:24.190
calculations and possibilities. And the sheer

00:19:24.190 --> 00:19:27.660
improbability of what you've helped create. When

00:19:27.660 --> 00:19:30.039
you finally arrive at Hanover Hill, when you

00:19:30.039 --> 00:19:31.960
walk into that barn and see the calf for the

00:19:31.960 --> 00:19:34.900
first time, you find yourself struggling to speak.

00:19:35.319 --> 00:19:39.359
He's small, delicate. His coat is a vibrant red

00:19:39.359 --> 00:19:41.920
that seems to glow in the barn light. And his

00:19:41.920 --> 00:19:45.420
eyes, alert, intelligent, taking in everything

00:19:45.420 --> 00:19:48.299
around him with a focus that seems almost unsettling

00:19:48.299 --> 00:19:50.980
for an animal so young. His eyes seem to look

00:19:50.980 --> 00:19:53.700
right through you. You'll describe him later

00:19:53.700 --> 00:19:57.329
as looking like a small deer. Delicate. alert,

00:19:57.450 --> 00:20:00.710
unmistakably special. But you know something

00:20:00.710 --> 00:20:02.490
that the people standing around you don't fully

00:20:02.490 --> 00:20:05.529
appreciate yet? This isn't just a pretty calf.

00:20:05.769 --> 00:20:08.390
This is a genetic revolution wrapped in a red

00:20:08.390 --> 00:20:12.170
coat. The first elite Holstein ever born that

00:20:12.170 --> 00:20:15.230
can reliably produce red offspring while transmitting

00:20:15.230 --> 00:20:17.710
the type and production of the breed's most celebrated

00:20:17.710 --> 00:20:20.549
bloodlines. He doesn't look like a liability.

00:20:20.869 --> 00:20:24.279
He looks like the future. Before we return to

00:20:24.279 --> 00:20:27.599
that sale barn in the fall of 1972, you need

00:20:27.599 --> 00:20:29.859
to understand the world that this calf was about

00:20:29.859 --> 00:20:32.920
to enter. The high -stakes, high -dollar business

00:20:32.920 --> 00:20:37.619
of elite cattle genetics. By 1972, the artificial

00:20:37.619 --> 00:20:40.400
insemination industry had transformed dairy farming

00:20:40.400 --> 00:20:43.500
from a local enterprise into a global genetic

00:20:43.500 --> 00:20:46.700
marketplace. Companies like American Breeders

00:20:46.700 --> 00:20:49.619
Service, where Ken Young worked under Dr. Taff,

00:20:49.680 --> 00:20:52.079
Robert Walton, had built international networks

00:20:52.079 --> 00:20:54.960
for collecting, freezing, and distributing semen

00:20:54.960 --> 00:20:58.599
from elite sires to farms around the world. Think

00:20:58.599 --> 00:21:01.480
about what that meant. A single exceptional bull,

00:21:01.640 --> 00:21:04.160
housed at a collection facility in Wisconsin

00:21:04.160 --> 00:21:07.660
or New York, could sire tens of thousands of

00:21:07.660 --> 00:21:10.740
daughters across dozens of countries. His genetic

00:21:10.740 --> 00:21:13.240
influence could spread faster and further than

00:21:13.240 --> 00:21:15.559
any natural breeding program could ever achieve.

00:21:15.920 --> 00:21:19.410
The economics were staggering. A proven sire

00:21:19.410 --> 00:21:21.809
with exceptional daughter performance might generate

00:21:21.809 --> 00:21:24.650
millions of dollars in semen sales over his productive

00:21:24.650 --> 00:21:27.470
lifetime. The companies that controlled these

00:21:27.470 --> 00:21:31.650
bulls, ABS, Cemex, Select Sires, wielded enormous

00:21:31.650 --> 00:21:33.990
influence over the genetic direction of entire

00:21:33.990 --> 00:21:37.410
breeds. And the competition for elite genetics

00:21:37.410 --> 00:21:41.049
was fierce. When a truly exceptional animal appeared,

00:21:41.250 --> 00:21:44.170
a calf with the pedigree, the conformation, the

00:21:44.170 --> 00:21:47.119
potential to reshape the breed, the major AI

00:21:47.119 --> 00:21:49.680
companies would battle for acquisition rights.

00:21:50.460 --> 00:21:53.359
Sale prices climbed into territory that would

00:21:53.359 --> 00:21:56.559
have seemed absurd just a decade earlier. But

00:21:56.559 --> 00:21:58.200
here's what you need to understand about that

00:21:58.200 --> 00:22:02.559
market in 1972. It was almost entirely focused

00:22:02.559 --> 00:22:05.980
on black and white genetics. The major AI companies

00:22:05.980 --> 00:22:08.660
had built their catalogs, their customer relationships,

00:22:09.019 --> 00:22:11.779
their entire business models around the assumption

00:22:11.779 --> 00:22:15.339
that Holstein meant black and white. Red genetics?

00:22:16.000 --> 00:22:19.779
A niche market at best. A curiosity. Something

00:22:19.779 --> 00:22:22.339
that might interest a few European buyers, but

00:22:22.339 --> 00:22:24.220
nothing that would move the needle for a major

00:22:24.220 --> 00:22:27.559
American genetics company. So when the Hanover

00:22:27.559 --> 00:22:30.359
Hill sale catalog landed on desks at ABS headquarters

00:22:30.359 --> 00:22:33.880
in DeForest, Wisconsin, announcing that a red

00:22:33.880 --> 00:22:36.740
Telstar Sun from the Barb family would be offered

00:22:36.740 --> 00:22:39.440
for public sale, the initial reaction was probably

00:22:39.440 --> 00:22:43.119
skepticism. A red calf. From elite bloodlines,

00:22:43.140 --> 00:22:46.190
sure. But red? What could something like that

00:22:46.190 --> 00:22:49.269
possibly be worth? Ken Young, however, saw something

00:22:49.269 --> 00:22:52.329
different. For months, Jean -Louis Schrago had

00:22:52.329 --> 00:22:54.990
been lobbying ABS to invest in red genetics,

00:22:55.190 --> 00:22:57.309
pointing to the European demand that was growing

00:22:57.309 --> 00:22:59.809
every year. And when Young looked at that pedigree,

00:22:59.930 --> 00:23:02.789
Telstar on the Barb family, he saw not just a

00:23:02.789 --> 00:23:06.210
calf, but a strategic opportunity. He requested

00:23:06.210 --> 00:23:08.809
authorization from Dr. Robert Walton to bid on

00:23:08.809 --> 00:23:11.109
the calf. And Walton, after some discussion,

00:23:11.369 --> 00:23:14.640
gave him a number. A ceiling. a rational defensible

00:23:14.640 --> 00:23:17.480
limit based on the known market value of red

00:23:17.480 --> 00:23:20.579
genetics. That number was nowhere close to $60

00:23:20.579 --> 00:23:25.859
,000. It's the day of the sale, fall 1972, and

00:23:25.859 --> 00:23:27.900
you can feel the tension building before the

00:23:27.900 --> 00:23:31.579
first lot even enters the ring. The Hanover Hills

00:23:31.579 --> 00:23:34.880
sale is always an event, but this year feels

00:23:34.880 --> 00:23:37.599
different. Word has spread about the red calf,

00:23:37.839 --> 00:23:41.119
the Telstar Sun out of Pride Lucky Barb. Breeders

00:23:41.119 --> 00:23:43.220
have traveled from across the country to see

00:23:43.220 --> 00:23:46.539
him. European buyers, many of them contacts that

00:23:46.539 --> 00:23:48.599
Jean -Louis Schrago has been cultivating for

00:23:48.599 --> 00:23:51.460
years, are scattered throughout the crowd. You

00:23:51.460 --> 00:23:54.619
find a spot near the ring. Around you, the who's

00:23:54.619 --> 00:23:57.539
who of the Holstein world is assembled. You recognize

00:23:57.539 --> 00:24:00.380
faces from magazines, from conventions, from

00:24:00.380 --> 00:24:02.579
the elite shows where breed history is written,

00:24:02.720 --> 00:24:05.400
one champion at a time. And somewhere in that

00:24:05.400 --> 00:24:07.759
crowd, Ken Young of American Breeders Service

00:24:07.759 --> 00:24:10.480
is doing math in his head. Running calculations.

00:24:11.039 --> 00:24:13.799
Weighing the potential value of a genetic revolution

00:24:13.799 --> 00:24:16.980
against the very real limits of his authorization

00:24:16.980 --> 00:24:21.859
from Dr. Walton. The sale begins. Lot after lot

00:24:21.859 --> 00:24:24.799
enters the ring. The prices are strong. This

00:24:24.799 --> 00:24:27.359
is Hanover Hill, after all. But nothing extraordinary.

00:24:27.859 --> 00:24:30.539
The crowd is waiting. You can feel them waiting.

00:24:30.819 --> 00:24:34.839
Everyone knows what's coming. Then comes the

00:24:34.839 --> 00:24:37.799
moment that proves the dam's value. Tara Hill's

00:24:37.799 --> 00:24:40.950
pride lucky barb. the red calf's mother, classified

00:24:40.950 --> 00:24:44.670
EX94, enters the ring. The bidding is fierce.

00:24:44.970 --> 00:24:48.829
When the gavel falls, she's sold for $122 ,000,

00:24:49.190 --> 00:24:52.670
a world record for a Holstein cow. The crowd

00:24:52.670 --> 00:24:55.069
buzzes with excitement, but they're still waiting,

00:24:55.269 --> 00:24:57.869
because the next lot is the one everyone came

00:24:57.869 --> 00:25:00.829
to see. And then the red calf enters the ring.

00:25:01.049 --> 00:25:04.589
He's six months old now, still vibrant red, though

00:25:04.589 --> 00:25:06.829
if you look closely, you might notice the color

00:25:06.829 --> 00:25:09.480
seems somehow richer. deeper than it was at birth

00:25:09.480 --> 00:25:13.480
he walks with confidence good on his feet alert

00:25:13.480 --> 00:25:15.880
eyes scanning the crowd like he knows exactly

00:25:15.880 --> 00:25:19.180
what's at stake the auctioneer begins his chant

00:25:19.180 --> 00:25:22.539
and immediately something unusual happens multiple

00:25:22.539 --> 00:25:25.480
paddles go up not one or two cautious bidders

00:25:25.480 --> 00:25:28.240
testing the waters multiple from different corners

00:25:28.240 --> 00:25:31.519
of the barn ten thousand dollars fifteen twenty

00:25:31.519 --> 00:25:34.700
you're watching ken young now you see him raise

00:25:34.700 --> 00:25:37.599
his paddle see the determination in his face

00:25:38.039 --> 00:25:40.480
And you see something else. Something that looks

00:25:40.480 --> 00:25:42.920
almost like fear. Because the number is climbing.

00:25:43.279 --> 00:25:46.559
Fast. Faster than anyone expected. Faster than

00:25:46.559 --> 00:25:49.119
any red calf has ever sold in the history of

00:25:49.119 --> 00:25:53.559
the breed. 30 ,000. 35. You don't know it yet,

00:25:53.700 --> 00:25:56.140
but Young has already blown past his authorization

00:25:56.140 --> 00:25:59.240
from Dr. Walton. He's in territory that his boss

00:25:59.240 --> 00:26:01.940
never approved. Territory that could cost him

00:26:01.940 --> 00:26:05.140
his job if this bet doesn't pay off. 40 ,000.

00:26:05.220 --> 00:26:09.230
And still he keeps bidding. 45. 50. The crowd

00:26:09.230 --> 00:26:11.849
is buzzing now. People are standing, craning

00:26:11.849 --> 00:26:14.089
their necks. This isn't just a sale anymore.

00:26:14.369 --> 00:26:17.130
This is history being made. This is the moment

00:26:17.130 --> 00:26:19.369
when everything the industry believed about red

00:26:19.369 --> 00:26:22.269
genetics is being challenged by cold hard cash.

00:26:22.789 --> 00:26:28.309
55 ,000. $60 ,000. The gavel falls. Ken Young

00:26:28.309 --> 00:26:30.509
has just paid more for a red and white Holstein

00:26:30.509 --> 00:26:33.250
than anyone has ever paid for a red and white

00:26:33.250 --> 00:26:36.670
Holstein. By a margin so large that the previous

00:26:36.670 --> 00:26:39.809
record seems almost quaint by comparison. And

00:26:39.809 --> 00:26:42.490
somewhere in DeForest, Wisconsin, phones are

00:26:42.490 --> 00:26:45.009
about to start ringing. The call from Wisconsin

00:26:45.009 --> 00:26:48.109
comes within hours. Dr. Robert Walton, head of

00:26:48.109 --> 00:26:51.049
ABS's dairy cattle breeding program, wants answers.

00:26:51.269 --> 00:26:54.250
You can imagine the conversation. The numbers.

00:26:54.430 --> 00:26:57.589
The justification. The cold sweat on Ken Young's

00:26:57.589 --> 00:27:00.230
neck as he explains why he exceeded his authorization

00:27:00.230 --> 00:27:03.380
to secure a red calf. the very color the industry

00:27:03.380 --> 00:27:06.660
has dismissed for decades. But Young has Jean

00:27:06.660 --> 00:27:09.539
-Louis Schrago's vision backing him up. For years,

00:27:09.680 --> 00:27:12.579
Schrago has been pressing ABS to invest in red

00:27:12.579 --> 00:27:15.359
genetics, pointing to the growing European demand,

00:27:15.640 --> 00:27:18.420
the untapped market potential. And when Young

00:27:18.420 --> 00:27:21.079
tells Walton about the pedigree, a Telstar son

00:27:21.079 --> 00:27:23.640
out of the legendary Barb family, he's betting

00:27:23.640 --> 00:27:26.400
that Walton will see what he sees. And then Young

00:27:26.400 --> 00:27:29.880
delivers the line that will become legend. It

00:27:29.880 --> 00:27:32.180
was easier to ask for forgiveness than to ask

00:27:32.180 --> 00:27:36.039
for permission. Walton isn't pleased, not at

00:27:36.039 --> 00:27:39.119
first, but the purchase is made, the papers are

00:27:39.119 --> 00:27:42.359
signed, and Triple Threat is loaded onto a trailer

00:27:42.359 --> 00:27:45.339
bound for the ABS facilities in DeForest, Wisconsin.

00:27:45.839 --> 00:27:48.420
What happens next will test everyone's faith

00:27:48.420 --> 00:27:52.119
in that $60 ,000 gamble. Within months of his

00:27:52.119 --> 00:27:55.200
arrival at ABS, something strange begins to happen.

00:27:55.500 --> 00:27:58.420
The vibrant red calf you saw in that sale ring

00:27:58.700 --> 00:28:02.359
starts to change. At first, it's subtle, a darkening

00:28:02.359 --> 00:28:04.859
around the edges, a deepening of shade that you

00:28:04.859 --> 00:28:07.700
might attribute to winter coat or lighting. But

00:28:07.700 --> 00:28:10.400
by six months after the sale, there's no denying

00:28:10.400 --> 00:28:13.480
it. By nine months of age, Triple Threat has

00:28:13.480 --> 00:28:16.420
turned almost completely black, retaining only

00:28:16.420 --> 00:28:18.940
a few reddish hairs in his ears and tail switch.

00:28:19.259 --> 00:28:21.940
The black -red gene, inherited from Telstar,

00:28:22.160 --> 00:28:24.779
has expressed itself in the most confusing way

00:28:24.779 --> 00:28:28.569
possible. Your $60 ,000 Red Bull now looks like

00:28:28.569 --> 00:28:32.269
a black and white Holstein. Dr. Walton, as he'll

00:28:32.269 --> 00:28:35.130
later recall, is really upset with both Schrago

00:28:35.130 --> 00:28:37.990
and Young at this point. The whole premise of

00:28:37.990 --> 00:28:40.549
the purchase, elite genetics in a red package

00:28:40.549 --> 00:28:43.490
for the European market, seems to be unraveling

00:28:43.490 --> 00:28:46.730
before everyone's eyes. But here's what the skeptics

00:28:46.730 --> 00:28:49.289
don't understand yet. The color change is only

00:28:49.289 --> 00:28:51.849
superficial. Triple Threat's genetics remain

00:28:51.849 --> 00:28:54.859
unchanged. When bred to cows carrying the true

00:28:54.859 --> 00:28:57.839
recessive red gene, he will consistently produce

00:28:57.839 --> 00:29:01.200
red offspring. Approximately half of his red

00:29:01.200 --> 00:29:03.559
-coated offspring will exhibit the same darkening

00:29:03.559 --> 00:29:06.839
phenomenon, born red, turning black as they mature.

00:29:07.240 --> 00:29:10.440
The chameleon effect becomes a trademark, a visual

00:29:10.440 --> 00:29:13.039
signature of his lineage that breeders will learn

00:29:13.039 --> 00:29:16.740
to recognize across generations. And so the work

00:29:16.740 --> 00:29:20.579
begins. Semen collection. Distribution. The slow

00:29:20.579 --> 00:29:23.220
process of proving a sire through his daughters.

00:29:23.799 --> 00:29:26.240
Triple Threat's physical challenges aren't done

00:29:26.240 --> 00:29:28.599
testing the faith of those who believed in him.

00:29:29.079 --> 00:29:31.099
You're about five years into Triple Threat's

00:29:31.099 --> 00:29:33.799
career at ABS when you notice him favoring his

00:29:33.799 --> 00:29:37.660
front leg. The lameness progresses. Within months,

00:29:37.720 --> 00:29:41.339
the verdict is clear. Permanent injury. The damage

00:29:41.339 --> 00:29:43.339
is severe enough that he can barely put weight

00:29:43.339 --> 00:29:46.039
on the limb. The bull who was supposed to change

00:29:46.039 --> 00:29:49.160
the breed can barely walk. For most animals,

00:29:49.630 --> 00:29:52.650
This would be the end. A three -legged bull at

00:29:52.650 --> 00:29:55.369
a semen collection facility? The logistics alone

00:29:55.369 --> 00:29:57.950
seem impossible. The humane thing would be to

00:29:57.950 --> 00:30:00.190
retire him, to use what semen you've already

00:30:00.190 --> 00:30:03.190
collected, and move on. But you watch him hobble

00:30:03.190 --> 00:30:05.329
into the collection room, and something remarkable

00:30:05.329 --> 00:30:08.849
happens. The moment his work begins, triple threat

00:30:08.849 --> 00:30:12.450
comes alive. His libido remains unimpaired. His

00:30:12.450 --> 00:30:15.970
seminal quality never wavers. Day after day,

00:30:16.349 --> 00:30:18.970
Year after year, this three -legged bull produces

00:30:18.970 --> 00:30:22.009
semen with the best of them. A living advertisement

00:30:22.009 --> 00:30:24.750
for the constitutional vigor and will to live

00:30:24.750 --> 00:30:28.069
that he's passing to his daughters. And those

00:30:28.069 --> 00:30:30.769
daughters? They're starting to hit the ground

00:30:30.769 --> 00:30:33.210
across North America and Europe. And they're

00:30:33.210 --> 00:30:36.710
everything Schrago predicted. And more. In a

00:30:36.710 --> 00:30:39.109
world where type matters, where the physical

00:30:39.109 --> 00:30:41.609
structure of a cow determines her longevity,

00:30:41.970 --> 00:30:45.200
her productivity, her commercial value. Triple

00:30:45.200 --> 00:30:48.299
Threat's daughters are revelations. At a time

00:30:48.299 --> 00:30:50.859
when many red and white cattle lack the scale

00:30:50.859 --> 00:30:53.059
and refinement of their black and white counterparts,

00:30:53.559 --> 00:30:55.700
these daughters carry what breeders will call

00:30:55.700 --> 00:30:58.660
the elegant Hanover Hill look. They're tall,

00:30:58.839 --> 00:31:02.099
long -necked, angular. Their mammary systems

00:31:02.099 --> 00:31:05.119
show exceptional texture and strong suspensory

00:31:05.119 --> 00:31:08.259
ligaments. Their feet and legs, the foundation

00:31:08.259 --> 00:31:10.700
that determines how long a cow can stay in the

00:31:10.700 --> 00:31:13.819
milking string, are outstanding. But it's not

00:31:13.819 --> 00:31:16.720
just type. Triple Threat's daughters are component

00:31:16.720 --> 00:31:20.240
specialists. In an era when many sires chase

00:31:20.240 --> 00:31:22.819
sheer milk volume, his daughters consistently

00:31:22.819 --> 00:31:25.319
produce milk with higher butterfat percentage,

00:31:25.660 --> 00:31:28.759
a trait inherited from both sides of his pedigree.

00:31:29.119 --> 00:31:31.880
In markets where milk is priced on components,

00:31:32.140 --> 00:31:34.980
this makes them exceptionally profitable. And

00:31:34.980 --> 00:31:37.720
there's something else, something harder to quantify

00:31:37.720 --> 00:31:41.339
but impossible to ignore. Triple Threat's daughters

00:31:41.339 --> 00:31:44.700
don't just produce, they reproduce. They're fertile.

00:31:44.779 --> 00:31:47.559
They're durable. They stay in the herd year after

00:31:47.559 --> 00:31:50.559
year, calving without difficulty, bouncing back

00:31:50.559 --> 00:31:53.099
from setbacks, passing on their qualities to

00:31:53.099 --> 00:31:55.940
the next generation. He seldom sires a mediocre

00:31:55.940 --> 00:31:58.900
daughter, breeders will say. And as the proof

00:31:58.900 --> 00:32:02.099
accumulates, daughter after daughter, herd after

00:32:02.099 --> 00:32:05.619
herd, the skeptics begin to fall silent. Dr.

00:32:05.660 --> 00:32:07.619
Walton will later reflect on it with wonder.

00:32:08.160 --> 00:32:11.279
It was a remarkable story, and he was a most

00:32:11.279 --> 00:32:14.680
remarkable character. The three -legged bull

00:32:14.680 --> 00:32:17.319
from Hanover Hill is proving to be worth every

00:32:17.319 --> 00:32:20.839
penny of that $60 ,000 gamble. And his best daughters?

00:32:21.019 --> 00:32:23.299
They're about to become legends in their own

00:32:23.299 --> 00:32:25.880
right. The true measure of a dairy sire isn't

00:32:25.880 --> 00:32:28.880
found in his own statistics. It's found in his

00:32:28.880 --> 00:32:31.519
daughters. And Triple Threat's daughters are

00:32:31.519 --> 00:32:33.759
about to rewrite the definition of what a red

00:32:33.759 --> 00:32:37.039
and white Holstein can be. Let's start with Nandette

00:32:37.039 --> 00:32:40.759
TT Speckle Red. She's a show cow, a force of

00:32:40.759 --> 00:32:44.150
nature in the ring. In 1981 and again in 1984,

00:32:44.650 --> 00:32:47.549
she's named All -American Red and White, the

00:32:47.549 --> 00:32:50.369
highest honor in the show world. When she walks

00:32:50.369 --> 00:32:53.289
into a ring, judges take notice. When she leaves,

00:32:53.450 --> 00:32:56.049
they remember. But Speckle's real legacy isn't

00:32:56.049 --> 00:32:58.430
her own championships. It's what she passes on.

00:32:58.930 --> 00:33:01.730
Her daughter, Stookie Elm Park Black Rose, will

00:33:01.730 --> 00:33:03.890
become Grand Champion at the Royal Winter Fair

00:33:03.890 --> 00:33:06.910
in 1995, one of the most prestigious cattle shows

00:33:06.910 --> 00:33:10.740
in the world. And the line continues. Black Rose

00:33:10.740 --> 00:33:13.680
to Lavender Ruby Red Rose. Red Rose to a cow

00:33:13.680 --> 00:33:15.799
who will become arguably the most influential

00:33:15.799 --> 00:33:20.440
Red Holstein of the 21st century. KHW Regiment,

00:33:20.500 --> 00:33:22.740
Apple Red. They'll call her the Million Dollar

00:33:22.740 --> 00:33:25.619
Cow. And when geneticists trace her pedigree

00:33:25.619 --> 00:33:28.200
back, they'll find triple threat as her great

00:33:28.200 --> 00:33:31.059
-great -grandsire. The three -legged bull's DNA,

00:33:31.339 --> 00:33:33.579
flowing through four generations of exceptional

00:33:33.579 --> 00:33:36.420
females, culminating in a cow who will reshape

00:33:36.420 --> 00:33:39.369
modern Red Holstein breeding. but speckle is

00:33:39.369 --> 00:33:42.430
just one branch of the dynasty. Consider Tora

00:33:42.430 --> 00:33:46.890
triple threat Lulu, classified EX96, gold medal

00:33:46.890 --> 00:33:49.990
dam, reserve grand champion at the Royal Winter

00:33:49.990 --> 00:33:54.450
Fair in 1981. A brood cow's brood cow, the kind

00:33:54.450 --> 00:33:56.710
of animal that produces excellence with almost

00:33:56.710 --> 00:34:00.109
monotonous consistency. Her most important contribution,

00:34:00.430 --> 00:34:04.380
a son named Hanover Hill Inspiration. And here's

00:34:04.380 --> 00:34:06.940
where Triple Threat's legacy transcends the red

00:34:06.940 --> 00:34:10.000
and white population entirely. Inspiration will

00:34:10.000 --> 00:34:12.199
be used heavily in the mainstream black and white

00:34:12.199 --> 00:34:15.159
population. Through him, Triple Threat's genetics

00:34:15.159 --> 00:34:18.400
will permeate the entire breed, reaching herds

00:34:18.400 --> 00:34:21.500
that never explicitly sought red genetics, carried

00:34:21.500 --> 00:34:23.760
silently through generation after generation

00:34:23.760 --> 00:34:27.099
of elite cattle. The bull who was dismissed as

00:34:27.099 --> 00:34:29.559
a genetic curiosity is now influencing cattle

00:34:29.559 --> 00:34:33.050
that don't even carry his color. And then there's

00:34:33.050 --> 00:34:36.449
Hanover Hill TT Roxette. If you know anything

00:34:36.449 --> 00:34:39.369
about Holstein breeding, you know the Roxy family.

00:34:39.690 --> 00:34:43.510
Founded by Glenridge Citation Roxy EX97, often

00:34:43.510 --> 00:34:45.550
considered the greatest brood cow in the history

00:34:45.550 --> 00:34:48.250
of the breed, the Roxys have dominated show rings

00:34:48.250 --> 00:34:51.769
and breeding programs for decades. Roxette is

00:34:51.769 --> 00:34:55.050
the bridge, the strategic conduit that introduces

00:34:55.050 --> 00:34:58.309
the red gene into that legendary lineage. Through

00:34:58.309 --> 00:35:00.929
her granddaughter, Golden Oak's Perk Ray Red,

00:35:01.369 --> 00:35:03.909
Winner of the 2012 Holstein International Red

00:35:03.909 --> 00:35:06.590
Impact Award, Triple Threat's genetics merge

00:35:06.590 --> 00:35:08.849
with what many consider the greatest cow family

00:35:08.849 --> 00:35:11.530
in Holstein history. And for those who still

00:35:11.530 --> 00:35:13.730
believe that red cows can't compete on production,

00:35:14.010 --> 00:35:17.510
consider Selcrest T. Roseanne Red. Her record,

00:35:17.710 --> 00:35:23.949
40 ,340 pounds of milk, 4 .7 % butterfat, 1 ,880

00:35:23.949 --> 00:35:26.789
pounds of fat. In an era when production skeptics

00:35:26.789 --> 00:35:29.469
dismiss red and whites as pretty but unproductive,

00:35:29.960 --> 00:35:33.119
Roseanne stands as living proof that Triple Threat's

00:35:33.119 --> 00:35:35.340
daughters can go toe -to -toe with the highest

00:35:35.340 --> 00:35:38.559
producing black and whites in the breed. Four

00:35:38.559 --> 00:35:41.860
daughters. Four branches of a dynasty that will

00:35:41.860 --> 00:35:45.059
reshape the breed for generations. But Triple

00:35:45.059 --> 00:35:46.880
Threat's impact doesn't stop at the Canadian

00:35:46.880 --> 00:35:50.559
border. Across the Atlantic, his genetics are

00:35:50.559 --> 00:35:53.639
about to revolutionize an entire continent. In

00:35:53.639 --> 00:35:56.099
Europe, Triple Threat's genetics arrive like

00:35:56.099 --> 00:35:59.150
a thunderclap. For centuries, European dairy

00:35:59.150 --> 00:36:02.010
farmers have relied on traditional breeds. The

00:36:02.010 --> 00:36:05.250
Cemental in Switzerland, the Red Pied in Germany,

00:36:05.429 --> 00:36:09.070
the MRY in Holland. These are dual -purpose animals,

00:36:09.409 --> 00:36:12.130
bred for both milk and meat, and they've served

00:36:12.130 --> 00:36:15.090
their farmers well. But the economics are changing.

00:36:15.909 --> 00:36:18.510
Specialization is the future, and farmers who

00:36:18.510 --> 00:36:20.989
want to stay competitive need cattle that can

00:36:20.989 --> 00:36:23.329
produce at levels their traditional breeds simply

00:36:23.329 --> 00:36:27.969
can't match. They need Holsteinization. The systematic

00:36:27.969 --> 00:36:30.510
infusion of North American Holstein genetics

00:36:30.510 --> 00:36:33.550
into their native populations. And for those

00:36:33.550 --> 00:36:35.590
who want to maintain the red color that their

00:36:35.590 --> 00:36:38.550
markets prefer, the color that consumers associate

00:36:38.550 --> 00:36:41.670
with quality, with tradition, with trust, they

00:36:41.670 --> 00:36:44.909
need triple threat. His semen flows into Switzerland,

00:36:45.150 --> 00:36:48.389
France, Germany, Holland. Farmers who've never

00:36:48.389 --> 00:36:50.809
heard of Hanover Hill, who couldn't find Wisconsin

00:36:50.809 --> 00:36:53.949
on a map, are suddenly breeding their best cows

00:36:53.949 --> 00:36:56.949
to a three -legged bull. from upstate New York.

00:36:57.130 --> 00:37:00.889
And the results are transformative. It's 1979.

00:37:01.469 --> 00:37:04.449
You're standing in the USA Pavilion at the Paris

00:37:04.449 --> 00:37:07.389
Agriculture Show, and you're witnessing the culmination

00:37:07.389 --> 00:37:10.110
of Jean -Louis Chirago's decade -long mission

00:37:10.110 --> 00:37:13.949
to promote red Holstein genetics in Europe. Around

00:37:13.949 --> 00:37:16.530
you stand four of Triple Threat's finest Swiss

00:37:16.530 --> 00:37:19.570
daughters, including Gwek's triple tulip red.

00:37:20.130 --> 00:37:23.949
Tulip is a cow unlike almost any other. In Switzerland,

00:37:24.429 --> 00:37:27.309
She's achieved a classification score of EX 98,

00:37:27.690 --> 00:37:30.889
a nearly unprecedented feat. Only one other cow

00:37:30.889 --> 00:37:33.150
in Swiss history has ever reached that summit.

00:37:33.389 --> 00:37:35.949
And she's standing right in front of you, proof

00:37:35.949 --> 00:37:38.210
that Triple Threat's genetics can produce type

00:37:38.210 --> 00:37:40.550
that rivals the best black and whites in the

00:37:40.550 --> 00:37:44.030
world. The European breeders are transfixed.

00:37:44.190 --> 00:37:47.789
The quality is undeniable. These daughters prove

00:37:47.789 --> 00:37:50.210
everything Schrago has been saying for years.

00:37:50.730 --> 00:37:53.010
But something else is happening at this show.

00:37:53.469 --> 00:37:55.889
something you won't understand until weeks later

00:37:55.889 --> 00:37:59.750
when the horror of it becomes clear. French veterinarians,

00:37:59.789 --> 00:38:02.369
suspicious of this new dairy breed being promoted

00:38:02.369 --> 00:38:05.489
so aggressively, make a decision that will haunt

00:38:05.489 --> 00:38:08.449
the Red Holstein movement for years. The four

00:38:08.449 --> 00:38:11.250
Swiss cows are intentionally infected with IBR,

00:38:11.449 --> 00:38:15.030
infectious bovine rhinotracheitis. When Schrago

00:38:15.030 --> 00:38:17.269
returns to Switzerland, a country that maintains

00:38:17.269 --> 00:38:20.530
IBR -free status, he receives devastating news.

00:38:21.150 --> 00:38:23.289
Swiss authorities demand immediate slaughter

00:38:23.289 --> 00:38:25.750
of all four animals to protect the national herd.

00:38:25.949 --> 00:38:29.190
Three of them are killed within days. But Tulip,

00:38:29.230 --> 00:38:32.489
the EX -98 cow, the living proof of Triple Threat's

00:38:32.489 --> 00:38:35.269
transformative power, Schrago refuses to let

00:38:35.269 --> 00:38:38.730
her die. He makes desperate phone calls, calls

00:38:38.730 --> 00:38:41.349
in every favor he's built over a decade in the

00:38:41.349 --> 00:38:44.349
business. And then, salvation arrives in the

00:38:44.349 --> 00:38:47.590
form of Anton van Nieuwenhuizen. a Dutch breeder

00:38:47.590 --> 00:38:49.989
who was so impressed by Tulipe at the Paris show

00:38:49.989 --> 00:38:52.690
that he's willing to buy her, infect it or not,

00:38:52.849 --> 00:38:55.389
and bring her to Holland, where IBR regulations

00:38:55.389 --> 00:38:58.510
are different. Tulip crosses the border into

00:38:58.510 --> 00:39:02.030
Holland. She survives the disease. And for the

00:39:02.030 --> 00:39:04.889
next several years, until she dies at the remarkable

00:39:04.889 --> 00:39:08.070
age of 15, she serves as a living advertisement

00:39:08.070 --> 00:39:10.210
for the triple threat bloodline across Europe,

00:39:10.429 --> 00:39:13.570
producing offspring, winning admirers, proving

00:39:13.570 --> 00:39:15.889
that the red Holsteins from North America represent

00:39:15.889 --> 00:39:19.429
the future of European dairy breeding. The tragedy

00:39:19.429 --> 00:39:22.230
at Paris doesn't stop the revolution. It only

00:39:22.230 --> 00:39:26.030
delays it. In France, Triple Threat establishes

00:39:26.030 --> 00:39:30.010
the foundational Ouse EX96 and Rolls EX96 cow

00:39:30.010 --> 00:39:33.610
families. Both become national champions. Both

00:39:33.610 --> 00:39:36.150
found dynasties that remain prominent in European

00:39:36.150 --> 00:39:40.420
breeding decades later. In Germany, His genetics

00:39:40.420 --> 00:39:42.960
accelerate the evolution of the traditional German

00:39:42.960 --> 00:39:45.880
Red Pied into the modern, high -producing German

00:39:45.880 --> 00:39:49.659
Red Holstein. The utter quality and angularity

00:39:49.659 --> 00:39:52.099
needed to transform dual -purpose animals into

00:39:52.099 --> 00:39:54.760
elite dairy machines come directly from that

00:39:54.760 --> 00:39:57.840
three -legged bull in Wisconsin. In Holland,

00:39:57.960 --> 00:40:00.780
Van Nieuwenhuis' rescue of Tulip sparks one of

00:40:00.780 --> 00:40:03.340
the most ambitious Red Holstein crossing programs

00:40:03.340 --> 00:40:07.219
in Europe, transforming the traditional MRY breed

00:40:07.610 --> 00:40:10.010
with genetics traced directly back to Triple

00:40:10.010 --> 00:40:14.210
Threat. The European invasion is complete. A

00:40:14.210 --> 00:40:16.769
bull who was dismissed as a genetic defect in

00:40:16.769 --> 00:40:20.530
1972 has become the primary engine of continental

00:40:20.530 --> 00:40:25.489
transformation. Triple Threat dies in 1982. He's

00:40:25.489 --> 00:40:28.570
approximately 10 years old. His body has finally

00:40:28.570 --> 00:40:30.809
surrendered to the accumulated toll of years

00:40:30.809 --> 00:40:34.010
spent working on three legs, the strain on his

00:40:34.010 --> 00:40:36.530
remaining limbs, the constant effort of simply

00:40:36.530 --> 00:40:39.510
staying upright. But the semen collected over

00:40:39.510 --> 00:40:42.150
a decade of service will continue working for

00:40:42.150 --> 00:40:45.889
years to come. And his genetic legacy? It's already

00:40:45.889 --> 00:40:48.829
immortal. When the final numbers are tallied,

00:40:48.989 --> 00:40:52.550
triple threat will be proven on over 18 ,000

00:40:52.550 --> 00:40:56.409
daughters in more than 6 ,000 herds. Numbers

00:40:56.409 --> 00:40:59.469
that would be impressive for any sire. For a

00:40:59.469 --> 00:41:02.230
bull purchased as an experiment in a color the

00:41:02.230 --> 00:41:05.420
industry had rejected for generations, They're

00:41:05.420 --> 00:41:08.400
extraordinary. The men who made it possible will

00:41:08.400 --> 00:41:10.960
go on to build on what they started. Jean -Louis

00:41:10.960 --> 00:41:13.400
Schrago, the Swiss visionary who was told there

00:41:13.400 --> 00:41:16.239
was no market for red genetics, is hired by ABS

00:41:16.239 --> 00:41:19.099
as European manager shortly after the triple

00:41:19.099 --> 00:41:22.800
threat purchase. Vindication for years of persistence.

00:41:23.480 --> 00:41:26.260
He spends a decade developing semen sales across

00:41:26.260 --> 00:41:29.579
Europe before founding his own company, ABC Genetics,

00:41:29.719 --> 00:41:33.300
in 1984. Ken Young's rogue bid becomes the stuff

00:41:33.300 --> 00:41:36.090
of industry legend. a case study entrusting your

00:41:36.090 --> 00:41:38.530
instincts when conventional wisdom says you're

00:41:38.530 --> 00:41:42.429
wrong. Dr. Robert Walton, who was not too pleased

00:41:42.429 --> 00:41:44.889
at the time of the purchase, later acknowledges

00:41:44.889 --> 00:41:47.150
that it was probably one of the best investments

00:41:47.150 --> 00:41:50.329
ABS ever made. Schrago and Young were forgiven

00:41:50.329 --> 00:41:53.090
many times over the years, Walton will reflect.

00:41:55.250 --> 00:41:58.130
Peter Heffering continues building Hanover Hill

00:41:58.130 --> 00:42:01.280
into a global powerhouse. The farm that produced

00:42:01.280 --> 00:42:03.420
Triple Threat will go on to produce generations

00:42:03.420 --> 00:42:06.960
of influential cattle, but few will match the

00:42:06.960 --> 00:42:09.519
three -legged bull's impact on breed history.

00:42:09.719 --> 00:42:12.559
And the prejudice against red genetics? It doesn't

00:42:12.559 --> 00:42:15.320
disappear overnight. But Triple Threat's daughters

00:42:15.320 --> 00:42:17.880
and their daughters and their daughters after

00:42:17.880 --> 00:42:20.380
them make it increasingly difficult to maintain.

00:42:21.059 --> 00:42:24.179
How do you dismiss a color as defective when

00:42:24.179 --> 00:42:26.900
cows wearing that color are winning championships,

00:42:27.219 --> 00:42:30.159
setting production records, founding dynasties

00:42:30.159 --> 00:42:33.179
you can't if you're standing in a modern dairy

00:42:33.179 --> 00:42:36.039
barn today running your hands over the top line

00:42:36.039 --> 00:42:38.579
of a red and white holstein with exceptional

00:42:38.579 --> 00:42:42.079
type and high butterfat components you're touching

00:42:42.079 --> 00:42:45.300
triple threats legacy if you're reviewing genomic

00:42:45.300 --> 00:42:47.860
proofs and see the ranger red lineage dominating

00:42:47.860 --> 00:42:50.860
the rankings bulls like three star o ranger red

00:42:50.860 --> 00:42:54.239
and hooger horse dgo rubles red carrying triple

00:42:54.239 --> 00:42:56.559
threats genetics multiple times in their pedigrees

00:42:57.050 --> 00:42:59.230
you're seeing his DNA still moving the needle

00:42:59.230 --> 00:43:01.829
on profitability five decades after his birth.

00:43:02.630 --> 00:43:05.610
The numbers tell part of the story, but the deeper

00:43:05.610 --> 00:43:08.309
legacy lives in names every Holstein breeder

00:43:08.309 --> 00:43:12.170
knows. KHW Regiment Apple Red, the million -dollar

00:43:12.170 --> 00:43:15.230
cow, traces directly back through speckle to

00:43:15.230 --> 00:43:18.710
triple threat. The Roxy family, widely considered

00:43:18.710 --> 00:43:20.849
the greatest cow family in Holstein history,

00:43:21.250 --> 00:43:24.889
carries his red gene through Roxette. Hanover

00:43:24.889 --> 00:43:27.449
Hill inspiration, used heavily in black and white

00:43:27.449 --> 00:43:29.849
populations worldwide, came from his daughter

00:43:29.849 --> 00:43:33.389
Lulu. Think about what that means. Triple Threat's

00:43:33.389 --> 00:43:35.909
genetics didn't just elevate the red and white

00:43:35.909 --> 00:43:38.969
population. They permeated the entire mainstream

00:43:38.969 --> 00:43:42.170
breed, reaching herds that never explicitly sought

00:43:42.170 --> 00:43:45.010
red genetics, carried silently through generation

00:43:45.010 --> 00:43:49.050
after generation of elite cattle. The story of

00:43:49.050 --> 00:43:51.730
Hanover Hill Triple Threat Red is at its heart

00:43:51.730 --> 00:43:54.579
a story about vision. about seeing potential

00:43:54.579 --> 00:43:57.800
where others see only defects, about having the

00:43:57.800 --> 00:44:00.360
patience to let the market catch up with your

00:44:00.360 --> 00:44:03.139
understanding of value. Jean -Louis Schrago saw

00:44:03.139 --> 00:44:05.880
the future of European dairy farming in a color

00:44:05.880 --> 00:44:09.019
that North American breeders dismissed. Ken Young

00:44:09.019 --> 00:44:11.579
saw a genetic opportunity that justified breaking

00:44:11.579 --> 00:44:14.480
the rules. Dr. Walton saw that sometimes forgiveness

00:44:14.480 --> 00:44:16.980
is more valuable than permission. And Triple

00:44:16.980 --> 00:44:20.679
Threat himself? He saw, or perhaps simply embodied,

00:44:21.119 --> 00:44:23.340
the resilience that would become his greatest

00:44:23.340 --> 00:44:26.719
legacy. A bull who changed color, but not genetics.

00:44:27.000 --> 00:44:30.639
A bull who lost a leg, but not his purpose. A

00:44:30.639 --> 00:44:33.219
bull who faced every obstacle the industry could

00:44:33.219 --> 00:44:35.820
throw at him and kept producing excellence anyway.

00:44:37.019 --> 00:44:40.300
Barn door opening, morning light. So the next

00:44:40.300 --> 00:44:42.400
time you're walking your barn at dawn, checking

00:44:42.400 --> 00:44:44.760
on a fresh heifer with that elegant frame and

00:44:44.760 --> 00:44:48.059
correct feet and legs, ask yourself, where did

00:44:48.059 --> 00:44:50.599
these genetics come from? Trace the pedigree

00:44:50.599 --> 00:44:53.539
back far enough, and you may find yourself standing

00:44:53.539 --> 00:44:58.320
in a crowded sale barn in 1972, watching a man

00:44:58.320 --> 00:45:01.159
bet his career on a red calf the world called

00:45:01.159 --> 00:45:04.320
a defect, witnessing the moment when everything

00:45:04.320 --> 00:45:07.260
the industry believed about color and value was

00:45:07.260 --> 00:45:11.739
challenged by a single falling gavel. You may

00:45:11.739 --> 00:45:13.980
find yourself standing in the presence of Triple

00:45:13.980 --> 00:45:16.900
Threat, the three -legged bull who changed the

00:45:16.900 --> 00:45:20.159
color of a breed forever. Some animals are born

00:45:20.159 --> 00:45:23.440
into a world that's ready for them. Others have

00:45:23.440 --> 00:45:25.699
to change the world to make room for what they

00:45:25.699 --> 00:45:28.940
carry inside. Triple Threat was born into prejudice.

00:45:29.219 --> 00:45:31.960
He lived through skepticism. He worked through

00:45:31.960 --> 00:45:34.679
disability. And he left behind a legacy that

00:45:34.679 --> 00:45:37.199
touches virtually every red and white Holstein

00:45:37.199 --> 00:45:40.539
walking the earth today. Not bad for a genetic

00:45:40.539 --> 00:45:43.559
defect. And that's the story of Hanover Hill

00:45:43.559 --> 00:45:46.480
Triple Threat Red. the three -legged bull who

00:45:46.480 --> 00:45:50.300
changed the color of a breed forever. Thank you

00:45:50.300 --> 00:45:52.360
for spending this time with us on the Bullvine

00:45:52.360 --> 00:45:55.179
Podcast. If this episode resonated with you,

00:45:55.340 --> 00:45:58.340
if it made you think differently about the genetics

00:45:58.340 --> 00:46:01.800
in your own herd, or reminded you why you got

00:46:01.800 --> 00:46:04.579
into this business in the first place, we'd love

00:46:04.579 --> 00:46:07.900
to hear from you. Share this episode with a fellow

00:46:07.900 --> 00:46:11.079
breeder. Leave us a review and visit thebullvine

00:46:11.079 --> 00:46:13.639
.com for more stories, insights, and analysis

00:46:13.639 --> 00:46:16.239
from the front lines of dairy genetics, because

00:46:16.239 --> 00:46:19.000
every cow has a pedigree, but the great ones,

00:46:19.199 --> 00:46:23.239
they have a story. Until next time, keep breeding

00:46:23.239 --> 00:46:25.619
forward. This has been the Bullvine Podcast.

00:46:26.099 --> 00:46:57.519
Thanks for listening. Tell the tale, tell the

00:46:57.519 --> 00:47:01.559
tale The Beaumont legends live here
