WEBVTT

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Breaking free from the chains of the past Where

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truth moves faster than a Holstein calf No law

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waiting on some printed page We're charting new

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ground in the digital age From genomic codes

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to robot facts We cut through the noise, no hold

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them back not your daddy's dairy news tonight

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we're sparking Welcome to the Bullvine Podcast,

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the dairy industry's no -BS source for insights

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that actually matter to your bottom line. If

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you're tired of sugar -coated industry reports

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that don't tell you what's really happening on

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the ground, you've come to the right place. Today,

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we're diving deep into a story that's been hiding

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in plain sight, and it's about to cost you serious

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money. Your genetics rep has been pushing those

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two -year contracts lately, right? field service

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delays getting worse? There's a reason for that,

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and it's not what you think. We're talking about

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a hundred million dollar disruption that's reshaping

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the entire genetics market. And somehow, nobody's

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talking about it. Until now. This isn't your

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typical market analysis. We've got the data,

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the insider intelligence, and most importantly,

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the action plan you need to protect your operation.

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Because while everyone else is waiting to see

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what happens, Smart producers are already making

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moves, so grab your coffee and let's get into

00:02:03.640 --> 00:02:06.939
it. This is information your genetics company

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doesn't want you to have, but you absolutely

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need to know. Welcome back to the Bullvine Podcast,

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where we cut through dairy industry noise to

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get you the insights that actually matter for

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your operation. And today we're diving deep into

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a feature piece that's been generating some serious

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buzz. This isn't your typical market update.

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No, definitely not. This one's got layers and

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some, well, fundamental global shifts that are

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going to make farmers rethink how they've been

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approaching their entire breeding program starting

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like yesterday. Okay, let's unpack this. We're

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talking about the conversation your genetics

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rep isn't having with you. Before January 1st,

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right? And the sources we've looked at, they

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paint a pretty grim picture. I mean, this isn't

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just a slow market correction we're seeing. No,

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it's way beyond that. It's a fundamental global

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restructuring of the whole genetic supply chain.

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Driven by what? It seems like a double whammy.

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Yeah, a catastrophic loss of export volume coupled

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with these skyrocketing domestic replacement

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costs. It's kind of a perfect storm. What's fascinating.

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or maybe terrifying, is how quickly this volatility

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overseas translates, like directly to your bottom

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line right here in the U .S. We need to be crystal

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clear about the stakes up front. The executive

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summary conclusion from the analysis is stark.

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I mean, really stark. How stark are we talking?

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A typical 500 cow operation is facing a potential

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$12 ,000 annual jump in breeding costs. Starting

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first quarter? 12 grand. Just poof. Add it to

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the input ledger. And, you know, I think that

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figure might even be conservative. It could well

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be. Especially when you factor in this whole

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market disruption happening at the same time

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as the potential select sires and estrogen merger.

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I mean, that inherently reduces competition.

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Absolutely. It definitely stacks up. This really

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is shaping up to be a perfect storm for input

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cost inflation, isn't it? It really is. And it

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raises a critical question, I think, for every

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producer listening right now. You've got Russia

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and five other nations. They essentially stopped

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buying American dairy genetics, creating conservatively

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this massive hole in international volume sales.

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We're talking about a hundred million dollar

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hole. just vanished almost overnight a hundred

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million that's huge volume so the question is

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who's paying to fill that revenue void yeah guess

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who the answer just mechanically is you domestic

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producers are footing the bill they have to through

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a sort of mandatory reliance on premium high

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margin genetics because the companies have to

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make up that lost revenue somehow precisely there's

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no other way for them really yeah OK, so let's

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start by identifying the primary, the immediate

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driver of this whole disruption. It's that vanishing

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export market in Eastern Europe. Right. We have

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the Eurasian Economic Commission's October report,

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which is like the core data point here. And it's

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a bombshell, truly. What does it say? It shows

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that Russia, Belarus, Kazakhstan, Armenia and

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Kyrgyzstan. they cut their breeding animal imports

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by a staggering 64%. Wait, 64? 54%. Between 2022

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and 2024. Wow. Okay, that is not a blip. That's

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not some political spat that's going to blow

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over next quarter, is it? Not at all. That level

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of volume loss, I mean, that's unprecedented

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in such a short time frame. It signals a complete

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strategic shift. you know, and how those markets

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are approaching their food security. That's precisely

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the point. You hit the nail on the head. It's

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not a temporary trade dispute. It's a strategic

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retreat from relying on imports. Okay. And we

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see specific, really clear examples of this strategy

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playing out in other sectors, too. Like Russia

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boosting its domestic poultry breeding production

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by 9 .1 million heads, while simultaneously cutting

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imports by 70%. 70 % in poultry, too. Yeah. This

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is the... clearest possible signal, I think,

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of a long -term national commitment to self -sufficiency

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in genetics. The source states it emphatically.

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These high -volume markets are gone. Oh, gone.

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Gone, gone. Because these nations are aggressively

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developing their own competitive, often subsidized

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domestic genetic supply, they don't need ours

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anymore, or at least not nearly as much. Hold

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on, let's translate this into farmer economics.

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I mean, genetics companies, historically, they

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relied on immense economies of scale, right?

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Absolutely. That was the model. They could mass

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produce millions of doses of standard semen,

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sell them globally, often at pretty low margins,

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just to keep the whole system running efficiently.

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Yeah. And that kept the straw prices for the

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rest of us here in the U .S. somewhat reasonable.

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That was the engine. Yeah. Low cost production

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enabled by massive volume. So that means those

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massive, steady volume sales that kind of kept

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the baseline straw prices low, they are absolutely

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gone. Vanished. And the entire financial model

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for like every major genetics company has just

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been destabilized overnight. That's the core

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mechanism. That's the driver of the price shock

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you're probably already feeling or about to feel

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very acutely. Okay. If we connect this to the

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bigger picture, the implication for domestic

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producers is immediate. And it's severe. Genetics

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companies must now redistribute all those fixed

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costs, R &D, bull procurement, infrastructure,

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staffing across a much smaller, much more fragmented

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sales volume. So to make up the money. Right.

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To replace, say, a dollar of lost export revenue

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from a standard, maybe an $8 straw they used

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to sell easily. Now they have to sell a premium

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domestic straw, one that might be priced at $40

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or $50. And this. disproportionately hurts the

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small and mid -sized operations, doesn't it?

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It really does. They're the ones who, you know,

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traditionally utilize more of the standard conventional

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genetics. for their base herd. Exactly. Now they

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face this massive, basically non -negotiable

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cost increase because the company is forced to

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shift its entire business focus, just chasing

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those high value premium sales to stay solvent.

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That's it. Their volume business disappeared

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and the domestic conventional product just became

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collateral damage in the price hike scramble.

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Okay. So here's where I get a bit skeptical because

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this is where the industry spin machine usually

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kicks into high gear, right? Always is. If you

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look at the official numbers, the ones put out

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by the National Association of Animal Breeders,

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the NAAB data. It says total U .S. bovine semen

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sales actually grew 4%, hit nearly 69 million

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units, and dairy exports, up 5 % in volume, reaching

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30 .8 million units, with a record reported value

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of $326 million. Right. Record value. So if sales

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volume is technically up and the export value

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is at a record high, Why should we trust this

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source telling us the entire financial model

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is crumbling? Isn't this just, you know, temporary

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pricing optimization or something? That's the

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myth buster moment we really need to tackle head

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on. It's a fair question. The contradiction is

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the difference between volume loss and value

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inflation. Think about it. If a company used

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to sell, say, 5 million doses of $8 semen to

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Eastern Europe, and now they sell maybe 1 million

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doses of $40 sex semen domestically, their revenue

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value might hold steady. It might even rise slightly,

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just like the NAAB data suggests. Ah, I see.

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So the total dollars look okay. Right. But the

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underlying market dynamic has fundamentally failed.

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They've lost the stability, they've lost that

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massive volume base, and they've lost the efficient

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utilization of their genetics inventory. It's

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a much riskier, less stable position. So that

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record $326 million export value, it isn't actually

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a sign of market health at all. Not really. It's

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more a sign that the remaining export marketplaces

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like Western Europe, where competition is incredibly

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fierce, is being charged maximum premium. Or?

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Or that high -value genetics, the expensive stuff,

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are being prioritized aggressively over just

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shipping low -cost commodity volume. They have

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to chase the dollars now, not the units. Gotcha.

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They are scrambling. Make no mistake. Companies

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are frantically trying to replace that Eastern

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European volume. They're pushing hard into Western

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Europe, Central Asia, the Middle East. basically

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anywhere they might find new customers. But those

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aren't the same kind of markets, are they? No.

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These are highly competitive, really fragmented

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markets. It's nothing like the mass volume, almost

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guaranteed bulk sales they lost. It's a far more

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expensive, much more labor -intensive way to

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generate revenue. The crucial connection then

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is this shift, this forced shift to the premium

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chase domestically. That's the link. The loss

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of stable, high -volume standard semen exports

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forces genetics companies to maximize every single

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domestic sale just to maintain profitability.

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And that's precisely why we see the specific,

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almost astronomical surge in the expensive products.

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They have to sell these highly valuable straws

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to make up for the hundreds of thousands, maybe

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millions of low -cost straws they're no longer

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shipping abroad. And the data backs that up.

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Oh yeah, the data's clear. Gender -selected dairy

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semen jump 18 % to 9 .9 million units. That's

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a huge leap. 18%. And beef on dairy, you know,

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the ultimate optimization product, hit 7 .9 million

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units, also a big jump. Okay, and here's the

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kicker. Here's what they're not telling you.

00:11:06.940 --> 00:11:10.179
That surge in demand for sexed semen and beef

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on dairy. Yeah. It isn't just because farmers

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suddenly got religion on better planning or love

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the idea of dual -purpose genetics. No, there's

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a much bigger force at play. It is a direct defensive

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response to the absolutely astronomical increase

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in replacement costs we are seeing. You use premium

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genetics not because you want to spend $50 a

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straw, but because you absolutely cannot afford

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the mistake of breeding a $4 ,000 heifer with

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a conventional straw anymore. The risk is too

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damn high. Let's quantify that financial shock

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then. Starting with the primary cost driver replacement

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value. I mean, I remember the days when a heifer

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was maybe $1 ,000. Oh, yeah. I remember those

00:11:49.759 --> 00:11:52.360
days fondly. The July USDA average for dairy

00:11:52.360 --> 00:11:56.120
replacements was a staggering $3 ,010 per head.

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The $3 ,000. That is the new reality. That defines

00:11:58.840 --> 00:12:01.000
every single breeding decision we make now. It

00:12:01.000 --> 00:12:02.600
really does. And just to put that in perspective

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for producers who've been in the game a while.

00:12:04.179 --> 00:12:07.080
Yeah. Back in April 2019, just six years ago.

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That same replacement heifer cost $1 ,140. Wow.

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We are nearly triple the cost in just six years.

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This isn't just, you know, normal inflation.

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This is a structural revaluation of the asset

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itself. And those are just the national averages,

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remember. If we drill down into specific high

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-end data, auction reports from places like California

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and Minnesota back in August, they show quality

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heifers bringing over $4 ,000. $4 ,000. Four

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grand for an animal that hasn't given you a single

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drop of milk yet. Right. This means every single

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straw you use, every technician decision, every

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conception attempt, it counts now in a way it

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never did before. Because a breeding mistake

00:12:46.570 --> 00:12:49.350
isn't just an inconvenience anymore. No, it's

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economically catastrophic. A misstep costs thousands.

00:12:52.970 --> 00:12:55.350
Exactly. And the genetics companies, they absolutely

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know this, which is why we're seeing those corresponding

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semen price hikes. Makes sense. They see the

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value of a successful pregnancy has gone way

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up. Precisely. Industry reports are suggesting

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that premium Holstein semen, the stuff that was

00:13:07.509 --> 00:13:10.769
reliably in the mid -30s to mid -40s maybe 18

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months ago, now consistently in the upper 40s

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to low 50s, that's a minimum 20 % jump on your

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base premium product right there. 20 % minimum.

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And what's fascinating here is the really top

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genomic bulls. The source reports prices climbing

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up to $60. even $75 per dose in some markets.

00:13:29.159 --> 00:13:32.879
75 bucks a straw. $75. And those prices are sticking.

00:13:33.000 --> 00:13:35.299
People are paying it because the alternative,

00:13:35.460 --> 00:13:38.240
not getting that pregnancy or getting a low value

00:13:38.240 --> 00:13:40.639
calf is even more expensive now. And then you

00:13:40.639 --> 00:13:42.840
add the sex semen premium on top of that. Right.

00:13:42.940 --> 00:13:45.799
Generally another $15 to $20 per dose on top

00:13:45.799 --> 00:13:47.980
of the bull's price. So you're talking about

00:13:47.980 --> 00:13:50.279
input costs that are now demanding an extremely

00:13:50.279 --> 00:13:53.100
rapid and frankly, very high return on investment.

00:13:53.600 --> 00:13:55.980
Let's run the math again on that $12 ,000 annual

00:13:55.980 --> 00:14:01.120
impact. For a 500 -cow operation, say, 30 % replacement

00:14:01.120 --> 00:14:04.220
rate, needing roughly 1 ,500 breeding doses a

00:14:04.220 --> 00:14:06.820
year. Okay. If you just shift your mix maybe

00:14:06.820 --> 00:14:10.240
10 % more toward those $75 straws, and your conventional

00:14:10.240 --> 00:14:14.350
dose jumps from, say, $15 to $20. Seems plausible.

00:14:14.570 --> 00:14:17.269
Very plausible. That $12 ,000 annual cost jump

00:14:17.269 --> 00:14:19.850
becomes entirely believable. We are talking about

00:14:19.850 --> 00:14:21.789
serious cash flow hemorrhaging from the farm,

00:14:21.870 --> 00:14:24.169
simply because the global market shifted away

00:14:24.169 --> 00:14:27.169
from selling cheap straws overseas. Yeah. It

00:14:27.169 --> 00:14:29.129
connects directly. And this brings us right back

00:14:29.129 --> 00:14:31.570
to the market structure itself. We are simultaneously

00:14:31.570 --> 00:14:34.789
seeing these consolidation attempts, most notably

00:14:34.789 --> 00:14:38.710
that intent for select sires and STGEN to combine.

00:14:38.970 --> 00:14:41.070
Right. The merger. If that actually goes through,

00:14:41.110 --> 00:14:43.269
we're looking at significantly reduced competition,

00:14:43.549 --> 00:14:47.309
especially in that proprietary sext semen technology

00:14:47.309 --> 00:14:50.690
space where STGEN is strong. And less competition

00:14:50.690 --> 00:14:53.759
in a high demand, high cost environment. That

00:14:53.759 --> 00:14:56.279
usually means only one thing for pricing, doesn't

00:14:56.279 --> 00:14:58.639
it? It generally only points one way. Prices

00:14:58.639 --> 00:15:00.700
will likely continue to trend upwards almost

00:15:00.700 --> 00:15:02.899
regardless of the company's internal volume issues

00:15:02.899 --> 00:15:05.919
or cost structures. Less choice equals higher

00:15:05.919 --> 00:15:08.580
prices. Okay, so given this market pressure,

00:15:08.740 --> 00:15:12.259
this impending price shock, analyzing the strategies

00:15:12.259 --> 00:15:14.700
of the major players becomes absolutely critical,

00:15:14.860 --> 00:15:17.019
doesn't it? It really does. Farmers are essentially

00:15:17.019 --> 00:15:19.899
betting their future operation on their supplier's

00:15:19.899 --> 00:15:21.899
stability right now. That's a great way to put

00:15:21.899 --> 00:15:24.580
it. It's a bet. Let's start with Select Sires

00:15:24.580 --> 00:15:26.720
and Estigen, because they're clearly making a

00:15:26.720 --> 00:15:28.960
big move to gain leverage in this volatile market.

00:15:29.220 --> 00:15:31.879
Their announced intent to combine back in August

00:15:31.879 --> 00:15:36.120
2023, it's a survival move. Absolutely. It's

00:15:36.120 --> 00:15:38.679
clearly intended to merge Estigen's proprietary

00:15:38.679 --> 00:15:41.720
sext semen technology. Which is generally seen

00:15:41.720 --> 00:15:43.659
as pretty top tier, right? Yeah, specifically

00:15:43.659 --> 00:15:46.440
their superior flow sorting accuracy and the

00:15:46.440 --> 00:15:49.279
proprietary buffer systems they developed. Really

00:15:49.279 --> 00:15:52.980
good tech. Merge that with Select's massive distribution

00:15:52.980 --> 00:15:56.539
network and their huge bull inventory. So Select

00:15:56.539 --> 00:15:58.659
needed the tech. And Estesian needed the volume,

00:15:58.879 --> 00:16:01.139
the reach, and maybe the financial stability

00:16:01.139 --> 00:16:03.840
Select offers. It's a symbiotic move on paper.

00:16:04.100 --> 00:16:05.820
Wait a second, though. If Estesian technology

00:16:05.820 --> 00:16:08.980
is so superior and they really specialized in

00:16:08.980 --> 00:16:11.580
innovation, why are they seeking the merger?

00:16:11.759 --> 00:16:13.919
Aren't they perfectly positioned for this? premium

00:16:13.919 --> 00:16:16.120
chase the market is now demanding? You'd think

00:16:16.120 --> 00:16:18.039
so, wouldn't you? And they are to an extent.

00:16:18.139 --> 00:16:20.700
But innovation is incredibly expensive. R &D

00:16:20.700 --> 00:16:24.559
costs a fortune. And distribution requires massive

00:16:24.559 --> 00:16:27.759
infrastructure. In a rapidly contracting, uncertain

00:16:27.759 --> 00:16:30.080
market, just having the best tech isn't always

00:16:30.080 --> 00:16:32.500
enough. You need that massive, stable infrastructure

00:16:32.500 --> 00:16:35.399
to actually monetize it globally and efficiently.

00:16:35.620 --> 00:16:38.379
So even with good tech, scale matters. Scale

00:16:38.379 --> 00:16:41.679
and stability matter hugely right now. So while

00:16:41.679 --> 00:16:44.039
they currently maintain independent sales networks,

00:16:44.360 --> 00:16:46.899
the potential combination offers production and

00:16:46.899 --> 00:16:49.700
R &D efficiencies critical to cutting overhead.

00:16:50.100 --> 00:16:52.799
But, and this is a big but, the status of the

00:16:52.799 --> 00:16:55.779
regulatory approvals is still really unclear,

00:16:55.940 --> 00:16:58.220
and that uncertainty just hangs over the entire

00:16:58.220 --> 00:17:01.019
market, signaling instability across the board.

00:17:01.200 --> 00:17:04.059
Nobody knows quite how that will shake out. Okay,

00:17:04.119 --> 00:17:07.019
so that's select tridentugin. Then you have altigenetics.

00:17:07.549 --> 00:17:10.630
Owned by URUS, their strategy seemed centered

00:17:10.630 --> 00:17:13.269
on a big international focus, right? Building

00:17:13.269 --> 00:17:16.329
huge logistical networks abroad. That was definitely

00:17:16.329 --> 00:17:18.430
their play. Significant investment overseas.

00:17:18.890 --> 00:17:21.269
And how's that working out now? Well, that strategy

00:17:21.269 --> 00:17:23.470
is now proving incredibly challenging. That huge

00:17:23.470 --> 00:17:26.029
reliance on often volatile international markets

00:17:26.029 --> 00:17:28.730
has hit severe turbulence with the loss of Eastern

00:17:28.730 --> 00:17:30.509
Europe. Because they built the infrastructure

00:17:30.509 --> 00:17:32.759
for volume that isn't there anymore. Exactly.

00:17:32.759 --> 00:17:36.039
You build a massive, complex, global infrastructure

00:17:36.039 --> 00:17:39.200
designed to support high volume when suddenly

00:17:39.200 --> 00:17:42.579
64 % of a key part of that volume just vanishes.

00:17:42.740 --> 00:17:45.640
That infrastructure immediately becomes way too

00:17:45.640 --> 00:17:48.240
expensive to maintain. The overhead is crushing.

00:17:48.880 --> 00:17:50.799
And are we seeing the fallout here domestically?

00:17:50.859 --> 00:17:53.460
We absolutely are. I'm hearing consistent reports,

00:17:53.680 --> 00:17:55.720
particularly from producers in the Midwest, that

00:17:55.720 --> 00:17:58.059
Alta service territories are already being restructured,

00:17:58.160 --> 00:18:01.400
combined, or that long -term reps are suddenly

00:18:01.400 --> 00:18:04.559
gone. Wow. When a company starts cutting or can't

00:18:04.559 --> 00:18:07.240
maintain its core field service network, especially

00:18:07.240 --> 00:18:10.240
in stable dairy hubs, that is a serious canary

00:18:10.240 --> 00:18:12.319
in the coal mine for their operational stability

00:18:12.319 --> 00:18:14.640
and maybe their future investment plans. Okay,

00:18:14.700 --> 00:18:16.940
so that's Alta. What about ABS Global? They're

00:18:16.940 --> 00:18:19.359
owned by Genus Plank. Right. ABS. They've been

00:18:19.359 --> 00:18:21.640
aggressively pushing what they call an industrial

00:18:21.640 --> 00:18:24.660
genetics model, basically trying to treat dairy

00:18:24.660 --> 00:18:27.579
breeding more like their highly mechanized pig

00:18:27.579 --> 00:18:29.700
and poultry operations. Standardization, high

00:18:29.700 --> 00:18:32.660
volume, predictable results, that kind of thing.

00:18:32.740 --> 00:18:34.599
That's the goal. Standardization across vast

00:18:34.599 --> 00:18:37.039
numbers. But hang on. Isn't industrial efficiency

00:18:37.039 --> 00:18:40.180
exactly what dairy needs right now to try and

00:18:40.180 --> 00:18:42.829
cut these soaring costs? Why would the source

00:18:42.829 --> 00:18:45.329
suggest that model is inherently flawed for dairy?

00:18:45.509 --> 00:18:48.130
It's a good question. The problem is dairy doesn't

00:18:48.130 --> 00:18:51.029
really operate like a highly centralized, uniform

00:18:51.029 --> 00:18:54.589
poultry shed. No, definitely not. We manage individual

00:18:54.589 --> 00:18:57.000
cows, right? their specific health histories,

00:18:57.299 --> 00:18:59.279
their local environments, nutrition nuances.

00:18:59.720 --> 00:19:03.339
The industrial model, which thrives on uniformity,

00:19:03.380 --> 00:19:05.900
really struggles with the high variability reality

00:19:05.900 --> 00:19:08.640
of dairy farming. Okay, that makes sense. So

00:19:08.640 --> 00:19:11.099
when you pair that somewhat inflexible high volume

00:19:11.099 --> 00:19:14.259
structure with shrinking or destabilized markets,

00:19:14.339 --> 00:19:17.920
again, that operational overhead becomes unsustainable

00:19:17.920 --> 00:19:20.180
really quickly. And are there instability indicators

00:19:20.180 --> 00:19:24.480
for ABS2? Similar signals, yes. Just like Alta,

00:19:24.559 --> 00:19:27.000
we're seeing reports. Several California producers

00:19:27.000 --> 00:19:29.460
mentioned they're seeing fewer ABS reps on the

00:19:29.460 --> 00:19:32.220
ground lately. That suggests significant cost

00:19:32.220 --> 00:19:34.119
-cutting efforts, even in territories that require

00:19:34.119 --> 00:19:36.380
high service levels. It's another worrying sign.

00:19:36.619 --> 00:19:39.539
And finally, Cemex. They seem to be the quiet

00:19:39.539 --> 00:19:42.299
contender in all this turmoil. Yeah, Cemex. They've

00:19:42.299 --> 00:19:44.980
really continued to focus intently on their core

00:19:44.980 --> 00:19:48.019
established markets. Places like Canada, Brazil.

00:19:48.460 --> 00:19:50.799
Markets they know inside and out. And that's

00:19:50.799 --> 00:19:53.380
an advantage now. It seems to be. The advantage

00:19:53.380 --> 00:19:55.599
of focusing on core markets is stability and

00:19:55.599 --> 00:19:57.900
deep local knowledge. Instead of trying to be

00:19:57.900 --> 00:20:00.599
everywhere globally and then losing 64 % of your

00:20:00.599 --> 00:20:03.119
business overnight, they invest more heavily

00:20:03.119 --> 00:20:05.799
in localized R &D, they can offer better service

00:20:05.799 --> 00:20:08.480
continuity, and they largely avoided those really

00:20:08.480 --> 00:20:10.980
aggressive low -margin international pricing

00:20:10.980 --> 00:20:14.000
wars that are now coming back to bite their competitors.

00:20:14.440 --> 00:20:17.079
Sometimes, you know, avoiding global dominance

00:20:17.079 --> 00:20:19.680
actually pays off when the supply chain implodes.

00:20:19.779 --> 00:20:22.759
This whole instability mess. It really forces

00:20:22.759 --> 00:20:25.500
us to look forward, doesn't it? And ask, what

00:20:25.500 --> 00:20:27.579
did other regions figure out that maybe we missed?

00:20:27.779 --> 00:20:29.680
Especially when it comes to things like climate

00:20:29.680 --> 00:20:31.599
preparedness and resilience. Yeah, that's a big

00:20:31.599 --> 00:20:34.059
one. We've been so intensely focused on just

00:20:34.059 --> 00:20:36.339
maximizing those production records, chasing

00:20:36.339 --> 00:20:39.220
the highest TPI or NMA that maybe we missed building

00:20:39.220 --> 00:20:41.460
actual resilience into the herd for the conditions

00:20:41.460 --> 00:20:45.140
cows actually face. That is so true. We often

00:20:45.140 --> 00:20:47.420
feel like we're constantly reinventing the wheel

00:20:47.420 --> 00:20:49.579
here when it comes to managing heat stress, for

00:20:49.579 --> 00:20:51.769
example. Right. But if you actually look at the

00:20:51.769 --> 00:20:54.369
research, the Journal of Dairy Science has published

00:20:54.369 --> 00:20:57.430
fascinating studies for years on genetics used

00:20:57.430 --> 00:21:00.430
elsewhere, like Brazilian gear cattle. They maintain

00:21:00.430 --> 00:21:02.609
production under heat stress, where our traditional

00:21:02.609 --> 00:21:06.539
Holsteins just... Exactly. And what's even more

00:21:06.539 --> 00:21:08.559
encouraging or maybe frustrating, depending on

00:21:08.559 --> 00:21:10.259
how you look at it, is the proactive approach

00:21:10.259 --> 00:21:13.039
taken by Australia's data gene. What do they

00:21:13.039 --> 00:21:15.779
do? They saw climate change coming. Way back

00:21:15.779 --> 00:21:18.980
in 2017, they introduced genomic breeding values

00:21:18.980 --> 00:21:22.039
specifically for heat tolerance. They were building

00:21:22.039 --> 00:21:24.680
the solutions seven years ago. Seven years ago.

00:21:24.740 --> 00:21:27.069
Wow. while we were still just chasing milk pounds.

00:21:27.269 --> 00:21:29.349
Pretty much. The learning here is crucial, I

00:21:29.349 --> 00:21:31.569
think. While the U .S. genetics market was laser

00:21:31.569 --> 00:21:33.930
-focused on that next high -ranking production

00:21:33.930 --> 00:21:36.769
trait record bull, others were already developing

00:21:36.769 --> 00:21:39.470
practical solutions for real -world challenges

00:21:39.470 --> 00:21:42.210
like climate change. So this forced shift in

00:21:42.210 --> 00:21:44.990
the market, it means American farmers now have

00:21:44.990 --> 00:21:47.430
to prioritize genetics that build resilience,

00:21:47.609 --> 00:21:50.670
not just records. It's becoming non -negotiable.

00:21:50.789 --> 00:21:52.930
It has to be. We also need to recognize that

00:21:53.210 --> 00:21:55.210
This disruption, it's going to hit different

00:21:55.210 --> 00:21:58.109
regions unevenly. How so? Well, for regions with

00:21:58.109 --> 00:22:00.549
really established, dense genetics infrastructure,

00:22:00.930 --> 00:22:03.750
think Wisconsin, California, Pennsylvania service

00:22:03.750 --> 00:22:06.869
will probably remain decent, maybe more expensive,

00:22:06.910 --> 00:22:08.750
but decent. Because the companies just can't

00:22:08.750 --> 00:22:11.190
afford to abandon those major stable dairy hubs.

00:22:11.349 --> 00:22:13.910
Exactly. Those are their anchor points. But if

00:22:13.910 --> 00:22:16.410
you're in one of the expansion areas. Or maybe

00:22:16.410 --> 00:22:18.670
more remote locations, especially where service

00:22:18.670 --> 00:22:20.890
might have been a bit marginal even before this

00:22:20.890 --> 00:22:22.890
market shift. Yeah, if that's you listening,

00:22:23.089 --> 00:22:25.250
you need to brace yourself. Prepare for service

00:22:25.250 --> 00:22:28.049
cuts immediately. Because... Changes like ALTA

00:22:28.049 --> 00:22:31.029
restructuring their territories or fewer ABS

00:22:31.029 --> 00:22:34.269
reps being seen, those kinds of cuts show up

00:22:34.269 --> 00:22:36.849
in those more vulnerable, higher cost of service

00:22:36.849 --> 00:22:39.349
territories first. Always. If your service has

00:22:39.349 --> 00:22:41.329
always been kind of marginal, waiting around

00:22:41.329 --> 00:22:44.289
for a plan B now is probably a recipe for disaster.

00:22:44.609 --> 00:22:46.890
You need to be proactive. Is there any silver

00:22:46.890 --> 00:22:48.809
lining in this regional picture? There might

00:22:48.809 --> 00:22:51.109
be, actually, particularly for Southern Operations.

00:22:51.950 --> 00:22:54.349
Texas, Florida, you know, the area is really

00:22:54.349 --> 00:22:57.190
grappling with severe heat stress day in, day

00:22:57.190 --> 00:22:59.950
out. Okay. The source reports increased interest

00:22:59.950 --> 00:23:02.349
already in adapted genetics from producers down

00:23:02.349 --> 00:23:05.089
there. This massive market disruption, ironically,

00:23:05.089 --> 00:23:08.490
might finally accelerate the necessary heat tolerance

00:23:08.490 --> 00:23:11.150
research and the wider availability of adapted

00:23:11.150 --> 00:23:14.569
genetics like Duracrosses or heat -tolerant Holsteins

00:23:14.569 --> 00:23:16.849
that these producers have desperately needed

00:23:16.849 --> 00:23:19.630
for years. The market pressure might finally

00:23:19.630 --> 00:23:21.789
force the change. We've kind of hit on this a

00:23:21.789 --> 00:23:23.650
few times already, but let's just state it clearly

00:23:23.650 --> 00:23:26.069
as a contrarian take. You know, the kind of analysis

00:23:26.069 --> 00:23:28.309
you expect from the bullvine. Let's do it. Everyone

00:23:28.309 --> 00:23:30.349
in the industry narrative, all the official channels,

00:23:30.450 --> 00:23:32.029
they're telling us sales are up, everything is

00:23:32.029 --> 00:23:36.569
fine. Right. Pointing to that record, $326 million

00:23:36.569 --> 00:23:40.589
XCert value. That's the headline they push. But

00:23:40.589 --> 00:23:43.150
what if the exact opposite is true? We really

00:23:43.150 --> 00:23:45.369
shouldn't trust a narrative based purely on revenue

00:23:45.369 --> 00:23:47.549
value when the underlying market dynamics are

00:23:47.549 --> 00:23:50.170
clearly crumbling due to massive volume loss.

00:23:50.750 --> 00:23:53.430
Right. That record value is entirely being paid

00:23:53.430 --> 00:23:55.769
for by you, the U .S. farmer, through higher

00:23:55.769 --> 00:23:59.190
domestic prices and maybe a few remaining high

00:23:59.190 --> 00:24:01.970
-end export customers paying top dollar for premium

00:24:01.970 --> 00:24:05.500
products. It's not sustained by stable, broad,

00:24:05.640 --> 00:24:08.059
high volume export markets like it used to be.

00:24:08.180 --> 00:24:11.119
That foundation is gone. Absolutely. And this

00:24:11.119 --> 00:24:14.259
shift, it's forcing a massive strategic realignment

00:24:14.259 --> 00:24:16.880
among the suppliers. The source we analyze actually

00:24:16.880 --> 00:24:19.039
suggests that due to the structural pressures,

00:24:19.180 --> 00:24:22.119
the lost volume, the cost increases, the potential

00:24:22.119 --> 00:24:25.259
consolidation, maybe three major suppliers might

00:24:25.259 --> 00:24:27.740
not even exist in their current form by 2026.

00:24:28.039 --> 00:24:31.180
Three might not exist. Wow. That's a bold statement.

00:24:31.519 --> 00:24:33.660
It is. But it highlights the stakes. This isn't

00:24:33.660 --> 00:24:35.960
just about price anymore. Farmers are being forced

00:24:35.960 --> 00:24:38.480
to make a huge bet on supplier stability. Because

00:24:38.480 --> 00:24:40.039
your breeding program, that's a three to five

00:24:40.039 --> 00:24:42.660
year commitment easily. At least. So you absolutely

00:24:42.660 --> 00:24:46.099
have to choose which company seems structurally

00:24:46.099 --> 00:24:48.319
sound enough, meaning maybe lower international

00:24:48.319 --> 00:24:51.519
exposure, strong proprietary tech, demonstrated

00:24:51.519 --> 00:24:53.720
domestic service stability to bet your entire

00:24:53.720 --> 00:24:57.019
operations future on. It's a big decision. And

00:24:57.019 --> 00:25:00.079
the disruption itself. It's kind of encouraging

00:25:00.079 --> 00:25:02.519
a necessary reduction in dependence, isn't it?

00:25:02.539 --> 00:25:05.500
If your rep is suddenly unstable or maybe just

00:25:05.500 --> 00:25:08.700
gone, you have no choice but to bring that capability

00:25:08.700 --> 00:25:11.559
in -house. It's the strongest argument yet. This

00:25:11.559 --> 00:25:14.059
market instability is probably the biggest driver

00:25:14.059 --> 00:25:16.059
we've seen for investing in farm capability.

00:25:16.480 --> 00:25:19.160
Precisely. The 90 -day plan we're about to detail

00:25:19.160 --> 00:25:22.480
really emphasizes evaluating things like automated

00:25:22.480 --> 00:25:25.559
heat detection systems, systems that have a proven

00:25:25.559 --> 00:25:29.009
18 to 24 -month ROI in many cases. Because you

00:25:29.009 --> 00:25:31.289
have to build that on -farm breeding capability,

00:25:31.569 --> 00:25:34.630
both to reduce reliance on external service that

00:25:34.630 --> 00:25:37.009
might disappear, and also to address these mounting

00:25:37.009 --> 00:25:39.289
labor issues at the same time. You just cannot

00:25:39.289 --> 00:25:41.269
afford to sit around and wait for the rep who

00:25:41.269 --> 00:25:43.309
might not show up next month anymore. That era

00:25:43.309 --> 00:25:45.809
is ending. All right, let's make this really

00:25:45.809 --> 00:25:47.950
practical. Let's assume the farmer just finished

00:25:47.950 --> 00:25:49.390
morning milking. Maybe they're driving to the

00:25:49.390 --> 00:25:51.230
feed store right now, cup of coffee in hand.

00:25:51.529 --> 00:25:54.950
They need immediate practical steps. What are

00:25:54.950 --> 00:25:56.950
the three crucial things they need to take away

00:25:56.950 --> 00:25:59.960
from this discussion? Let's break it down. Immediate,

00:25:59.960 --> 00:26:03.240
midterm, long term. Okay, let's do it. Your first

00:26:03.240 --> 00:26:06.779
action, like this week, has got to be proactive

00:26:06.779 --> 00:26:09.980
due diligence. You need to know your supplier

00:26:09.980 --> 00:26:12.519
better than they know themselves right now. Go

00:26:12.519 --> 00:26:15.640
beyond the glossy brochure. Way beyond. Look

00:26:15.640 --> 00:26:18.920
past the slick marketing. Evaluate their structural

00:26:18.920 --> 00:26:21.460
stability. What's their real financial position

00:26:21.460 --> 00:26:23.099
look like? What's their technology position?

00:26:24.349 --> 00:26:26.289
Are they just distributing someone else's tech

00:26:26.289 --> 00:26:28.549
or do they actually own proprietary technology

00:26:28.549 --> 00:26:31.289
like STGEN does with sexing? And critically,

00:26:31.509 --> 00:26:34.349
assess their international exposure and their

00:26:34.349 --> 00:26:36.849
market focus. Because as we've discussed, that

00:26:36.849 --> 00:26:39.829
instability overseas translates directly to instability

00:26:39.829 --> 00:26:43.329
in your breeding program here. Who are they relying

00:26:43.329 --> 00:26:45.710
on? And then absolutely, weeks one and two must

00:26:45.710 --> 00:26:47.970
involve finding your tribe. Get on the phone,

00:26:48.089 --> 00:26:49.930
contact your neighbors now, talk about forming

00:26:49.930 --> 00:26:52.329
buying groups, explore state dairy association

00:26:52.329 --> 00:26:55.009
programs for bulk purchasing leverage. This is

00:26:55.009 --> 00:26:57.309
so critical right now because volume is truly

00:26:57.309 --> 00:26:59.549
the only way you're going to regain any pricing

00:26:59.549 --> 00:27:01.690
power in this market. Are we seeing this work

00:27:01.690 --> 00:27:04.740
already? We are seeing real concrete results.

00:27:05.140 --> 00:27:08.019
Reports from Wisconsin show producers pooling

00:27:08.019 --> 00:27:11.220
orders like 10 ,000 dose orders are already locking

00:27:11.220 --> 00:27:14.599
in 15 percent discounts. 15 percent. That's significant.

00:27:14.900 --> 00:27:18.000
It's huge because they are creating the volume

00:27:18.000 --> 00:27:20.579
domestically that the genetics companies have

00:27:20.579 --> 00:27:23.220
so desperately lost abroad. You have to band

00:27:23.220 --> 00:27:25.579
together and create that volume internally to

00:27:25.579 --> 00:27:28.599
regain leverage. Don't go it alone. OK, so once

00:27:28.599 --> 00:27:30.180
you've done your homework and know who you might

00:27:30.180 --> 00:27:32.759
be able to trust long term. You need a solid

00:27:32.759 --> 00:27:35.339
financial strategy. That's the medium term strategy

00:27:35.339 --> 00:27:38.039
covering the next, say, three to six months.

00:27:38.180 --> 00:27:40.819
It starts with doing the math properly. Know

00:27:40.819 --> 00:27:43.740
your true costs. Exactly. Calculate your true

00:27:43.740 --> 00:27:46.359
breeding costs. You absolutely must factor in

00:27:46.359 --> 00:27:49.359
that $3 ,010 plus replacement cost for heifers

00:27:49.359 --> 00:27:51.819
when you're trying to calculate the ROI of using

00:27:51.819 --> 00:27:55.339
a $75 straw versus a $20 straw. The cost of not

00:27:55.339 --> 00:27:57.880
getting a good pregnancy has skyrocketed. It

00:27:57.880 --> 00:28:00.859
really has. Use those advanced ROI calculators.

00:28:01.259 --> 00:28:03.339
Good ones are available through places like Penn

00:28:03.339 --> 00:28:06.619
State Extension or Wisconsin Extension. Run different

00:28:06.619 --> 00:28:09.059
scenario analyses for pricing levels, for different

00:28:09.059 --> 00:28:11.380
adoption rates of sex semen or beef on dairy.

00:28:11.579 --> 00:28:14.019
Know your numbers cold. And once you've done

00:28:14.019 --> 00:28:16.720
that math, maybe around month two, it's time

00:28:16.720 --> 00:28:19.220
to think about locking it down. But, and this

00:28:19.220 --> 00:28:23.650
is critical. Lock it down carefully. I see. Negotiate.

00:28:23.650 --> 00:28:27.410
Try for 18 to 36 month contracts. Right now,

00:28:27.450 --> 00:28:29.410
companies are likely desperate for cash flow

00:28:29.410 --> 00:28:31.369
and need those guaranteed commitment dollars

00:28:31.369 --> 00:28:34.410
to offset their own market uncertainty. You might

00:28:34.410 --> 00:28:36.160
have some leverage there. But be careful who

00:28:36.160 --> 00:28:38.279
you log in with. That's the crucial cautionary

00:28:38.279 --> 00:28:41.200
note. Do not just prioritize the lowest sticker

00:28:41.200 --> 00:28:44.119
price per straw. You absolutely must prioritize

00:28:44.119 --> 00:28:47.480
verifiable supplier stability and access to proprietary

00:28:47.480 --> 00:28:50.279
technology, especially in sex semen over saving

00:28:50.279 --> 00:28:52.440
a few pennies today. Because you need a partner

00:28:52.440 --> 00:28:55.000
that will still actually be there in 2026 to

00:28:55.000 --> 00:28:57.920
fulfill that contract. Precisely. A contract

00:28:57.920 --> 00:29:00.240
with a company that vanishes in 18 months is

00:29:00.240 --> 00:29:02.980
completely worthless, no matter how cheap the

00:29:02.980 --> 00:29:04.779
straws were supposed to be. Stability first.

00:29:05.259 --> 00:29:07.980
price second right now. All right. So looking

00:29:07.980 --> 00:29:10.519
longer term now, you're positioning over the

00:29:10.519 --> 00:29:13.579
next year or two. This really centers on building

00:29:13.579 --> 00:29:15.720
resilience and reducing that external dependence

00:29:15.720 --> 00:29:17.859
we talked about. It has to. You've got to tech

00:29:17.859 --> 00:29:21.400
up. Seriously evaluate. where it makes sense,

00:29:21.519 --> 00:29:24.759
invest in automated heat detection systems, activity

00:29:24.759 --> 00:29:26.759
monitors, rumination monitors, whatever fits

00:29:26.759 --> 00:29:29.259
your system. Why now specifically? Because it

00:29:29.259 --> 00:29:31.440
improves breeding efficiency. It cuts down labor

00:29:31.440 --> 00:29:34.180
hours spent just watching cows. And maybe most

00:29:34.180 --> 00:29:37.380
importantly right now, it dramatically reduces

00:29:37.380 --> 00:29:40.359
your dependence on external service reps whose

00:29:40.359 --> 00:29:43.019
stability is frankly questionable in some cases.

00:29:43.119 --> 00:29:45.480
And the ROI is there. The numbers suggest an

00:29:45.480 --> 00:29:48.240
18 to 24 -month ROI on many of these systems

00:29:48.240 --> 00:29:50.599
is achievable, especially when you factor in

00:29:50.599 --> 00:29:53.059
current high labor costs and the potential cost

00:29:53.059 --> 00:29:55.039
of missed heats or unstable service networks.

00:29:55.319 --> 00:29:58.279
It's becoming a necessary investment. And finally,

00:29:58.380 --> 00:30:01.180
for our Southern Operations listening, this is

00:30:01.180 --> 00:30:04.450
absolutely the time to actively commit. to adapted

00:30:04.450 --> 00:30:07.589
genetics move beyond just holsteins look beyond

00:30:07.589 --> 00:30:09.829
just traditional holsteins if heat stress is

00:30:09.829 --> 00:30:12.369
hammering your performance investigate cross

00:30:12.369 --> 00:30:14.990
breeding options dig into the heat tolerance

00:30:14.990 --> 00:30:17.049
research coming out of places like the journal

00:30:17.049 --> 00:30:20.170
of dairy science talk to suppliers about bulls

00:30:20.170 --> 00:30:23.180
specifically selected for heat tolerance even

00:30:23.180 --> 00:30:25.279
if their production proofs aren't chart toppers.

00:30:25.460 --> 00:30:27.980
You have to actively position your herd for resilience

00:30:27.980 --> 00:30:30.500
against these climate challenges now, before

00:30:30.500 --> 00:30:32.839
this global market disruption hits your production

00:30:32.839 --> 00:30:35.740
line and your bottom line even harder through

00:30:35.740 --> 00:30:38.079
lost pregnancies and lower efficiency. Couldn't

00:30:38.079 --> 00:30:40.259
agree more. Proactive resilience is the name

00:30:40.259 --> 00:30:42.980
of the game long term. Hashtag tag Enhanced Show

00:30:42.980 --> 00:30:44.799
Outro. Well, this has been another deep dive

00:30:44.799 --> 00:30:47.000
from the Bullvine podcast. It's pretty clear

00:30:47.000 --> 00:30:49.279
the genetics market we've all known just shifted.

00:30:49.880 --> 00:30:53.069
Fundamentally. driven by these huge global forces

00:30:53.069 --> 00:30:56.150
and painful domestic cost pressures. It really

00:30:56.150 --> 00:30:58.950
has shifted. And those who recognize this shift

00:30:58.950 --> 00:31:01.829
now, the ones taking action in these next 90

00:31:01.829 --> 00:31:04.589
days, finding those buying groups, locking in

00:31:04.589 --> 00:31:08.170
stable technology -backed contracts, they're

00:31:08.170 --> 00:31:10.309
the ones who will secure a necessary competitive

00:31:10.309 --> 00:31:13.910
advantage moving forward. If this kind of impartial,

00:31:13.930 --> 00:31:16.769
data -driven analysis helps your operation make

00:31:16.769 --> 00:31:20.430
better decisions, head over to www .thebullvine

00:31:20.430 --> 00:31:22.930
.com. We've got more articles there that really

00:31:22.930 --> 00:31:24.990
tell you what's actually happening in the dairy

00:31:24.990 --> 00:31:27.269
industry beyond the headlines. And seriously,

00:31:27.410 --> 00:31:30.069
subscribe wherever you get your podcasts. We're

00:31:30.069 --> 00:31:32.130
releasing these deep dives twice weekly now.

00:31:32.230 --> 00:31:34.269
And trust me, you really don't want to miss what

00:31:34.269 --> 00:31:36.450
we've got coming next week. We're digging into

00:31:36.450 --> 00:31:40.170
the true cost analysis of feed additives. You

00:31:40.170 --> 00:31:41.529
know, the ones that are supposed to save you

00:31:41.529 --> 00:31:43.890
money. But often fail to deliver on the promise

00:31:43.890 --> 00:31:46.269
of their ROI. Yeah, that'll be a good one. It

00:31:46.269 --> 00:31:48.269
should be revealing. Okay, one final thought

00:31:48.269 --> 00:31:50.329
to leave you with. Remember this. Your breeding

00:31:50.329 --> 00:31:52.869
decisions made in these next few months, they

00:31:52.869 --> 00:31:55.740
matter more than they ever have before. It's

00:31:55.740 --> 00:31:58.019
about not just which bulls you pick, but fundamentally,

00:31:58.220 --> 00:32:00.740
which companies you are betting your farm's future

00:32:00.740 --> 00:32:03.579
on. Use the resources available to you. Your

00:32:03.579 --> 00:32:05.700
state extension dairy specialists, for example,

00:32:05.839 --> 00:32:08.619
they often offer free strategy consultations.

00:32:08.680 --> 00:32:11.359
Use them before you sign those long -term contracts.

00:32:11.660 --> 00:32:14.700
Good advice. Use them, stay informed, and we'll

00:32:14.700 --> 00:32:16.980
talk again soon. There you have it. The $100

00:32:16.980 --> 00:32:19.819
million genetics disruption that's about to hit

00:32:19.819 --> 00:32:22.500
your farm, whether you're ready or not. Look.

00:32:22.940 --> 00:32:25.319
I've been in this industry for 30 years, and

00:32:25.319 --> 00:32:28.059
I've seen a lot of changes. But this one's different.

00:32:28.359 --> 00:32:31.319
This isn't just another market cycle. It's a

00:32:31.319 --> 00:32:34.160
fundamental reshuffling of how genetics get developed,

00:32:34.380 --> 00:32:38.380
priced, and delivered. The producers, who recognize

00:32:38.380 --> 00:32:40.779
what's happening and take action in the next

00:32:40.779 --> 00:32:44.380
90 days, they're going to look back at this moment

00:32:44.380 --> 00:32:47.079
as when they secured a competitive advantage.

00:32:47.680 --> 00:32:50.259
Those waiting for things to go back to normal

00:32:50.839 --> 00:32:53.460
Well, they'll be paying premium prices to fewer

00:32:53.460 --> 00:32:56.539
suppliers. Your breeding decisions over the next

00:32:56.539 --> 00:33:00.160
few months matter more than usual. Not just which

00:33:00.160 --> 00:33:02.359
bulls you're using, but which companies you're

00:33:02.359 --> 00:33:05.420
betting your future on. Head over to thebullvine

00:33:05.420 --> 00:33:08.460
.com for the complete analysis, including our

00:33:08.460 --> 00:33:11.559
90 -day action plan and that company risk matrix

00:33:11.559 --> 00:33:14.539
everyone's going to be talking about. You'll

00:33:14.539 --> 00:33:17.059
also find links to all the data sources we discussed

00:33:17.059 --> 00:33:20.549
today. And hey, If this episode opened your eyes

00:33:20.549 --> 00:33:23.269
to something you hadn't considered, do us a favor,

00:33:23.410 --> 00:33:26.230
share it with another producer who needs to hear

00:33:26.230 --> 00:33:29.309
this. The industry works better when we're all

00:33:29.309 --> 00:33:32.849
informed. Until next time, this is the Bullvine

00:33:32.849 --> 00:33:35.930
Podcast. Keep asking the tough questions and

00:33:35.930 --> 00:33:38.309
don't let anyone tell you that's just how things

00:33:38.309 --> 00:33:42.069
are. You deserve better answers. Thanks for listening.

00:33:48.880 --> 00:33:49.880
Thank you.
